@koda-sl/baker-cli 0.545.0-dev.2a6beac48 → 0.545.0

package/dist/chunk-WOE4TZHJ.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-RHEWQB5O.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-KIXVHP2C.js";
+import {
+  proofStrength
+} from "./chunk-WCIS4FZH.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-WOE4TZHJ.js.map

package/dist/chunk-X32MFGWW.js

@@ -0,0 +1,15 @@
+// src/commands/chat-arg.ts
+var CHAT_READ_ARG = {
+  type: "string",
+  description: "Read another chat's staged changes instead of this one's. Start here when asked to redo, reapply or explain what an earlier chat did \u2014 its changes are kept verbatim, including what happened to each one on publish. Never retype an earlier chat's work from a summary."
+};
+var DRAFT_FULL_ARG = {
+  type: "boolean",
+  description: "Print every staged change in full \u2014 payload and warnings, as `draft show` prints one \u2014 in one JSON envelope. Use it instead of a `draft show` per change, e.g. to redo or check an earlier chat's changes: draft list --chat <id> --full"
+};
+
+export {
+  CHAT_READ_ARG,
+  DRAFT_FULL_ARG
+};
+//# sourceMappingURL=chunk-X32MFGWW.js.map

package/dist/chunk-X32MFGWW.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/chat-arg.ts"],"sourcesContent":["/**\n * The `--chat` flag every draft-read command shares.\n *\n * A staged change is kept exactly as it was written, and it outlives the chat that wrote it — so\n * \"redo what that chat did\" is a read, not a reconstruction. One definition rather than seven so\n * the flag means the same thing on Google, Meta, LinkedIn, Tag Manager, Tasks, tags and schedules.\n *\n * Read commands only. Anything that stages, amends or discards keeps using `requireChatId`.\n */\nexport const CHAT_READ_ARG = {\n  type: \"string\",\n  description:\n    \"Read another chat's staged changes instead of this one's. Start here when asked to redo, reapply or explain what an earlier chat did — its changes are kept verbatim, including what happened to each one on publish. Never retype an earlier chat's work from a summary.\",\n} as const;\n\n/**\n * The `--full` flag every `draft list` shares: each op as `draft show` prints it, in one call.\n * Without it, reading an earlier chat's payloads took one `draft show` per op — hundreds of calls.\n */\nexport const DRAFT_FULL_ARG = {\n  type: \"boolean\",\n  description:\n    \"Print every staged change in full — payload and warnings, as `draft show` prints one — in one JSON envelope. Use it instead of a `draft show` per change, e.g. to redo or check an earlier chat's changes: draft list --chat <id> --full\",\n} as const;\n"],"mappings":";AASO,IAAM,gBAAgB;AAAA,EAC3B,MAAM;AAAA,EACN,aACE;AACJ;AAMO,IAAM,iBAAiB;AAAA,EAC5B,MAAM;AAAA,EACN,aACE;AACJ;","names":[]}