@koda-sl/baker-cli 0.543.0 → 0.544.0

package/dist/chunk-4THPTXKA.js

@@ -0,0 +1,224 @@
+import {
+  nodeParamsPreview
+} from "./chunk-VOUCQ2YW.js";
+import {
+  creativeSlugFromCanvasPath
+} from "./chunk-TNZUMU55.js";
+import {
+  parseDefinitionDelivery,
+  parseDefinitionSeriesPlace,
+  parseDefinitionSourceFields,
+  parseDefinitionStrategyFields,
+  prepareCanvas
+} from "./chunk-LUIV5R2Z.js";
+import {
+  BackendClient
+} from "./chunk-QK3HMAVU.js";
+import {
+  nodeDependencies
+} from "./chunk-XYNQMRNX.js";
+import {
+  requireCredentialsFromEnv
+} from "./chunk-SYLPRIFM.js";
+
+// src/commands/canvas/sync-definition.ts
+import { readdir, readFile, stat } from "fs/promises";
+import path from "path";
+import { parseDocument } from "yaml";
+import { defineCommand } from "citty";
+
+// src/commands/canvas/definition-graph.ts
+var MAX_NODES = 300;
+var PREVIEWABLE_INGEST_EXPECTS = /* @__PURE__ */ new Set(["image"]);
+function nodeInputPreviewUrl(type, params) {
+  if (type !== "ingest" || !params || typeof params !== "object") return void 0;
+  const p = params;
+  if (p.source !== "url" || typeof p.url !== "string") return void 0;
+  if (!/^https?:\/\//i.test(p.url)) return void 0;
+  if (typeof p.expect === "string" && !PREVIEWABLE_INGEST_EXPECTS.has(p.expect)) return void 0;
+  return p.url;
+}
+function canvasToDefinitionGraph(canvas) {
+  const rawNodes = canvas?.nodes;
+  if (!Array.isArray(rawNodes)) return null;
+  const parsed = [];
+  for (const raw of rawNodes) {
+    const id = raw?.id;
+    const type = raw?.type;
+    if (typeof id !== "string" || typeof type !== "string") continue;
+    parsed.push({ id, type, inputs: raw.inputs, params: raw.params });
+    if (parsed.length >= MAX_NODES) break;
+  }
+  if (parsed.length === 0) return null;
+  const ids = new Set(parsed.map((n) => n.id));
+  const nodes = parsed.map(({ id, type, inputs, params }) => {
+    const deps = nodeDependencies({ id, inputs, params }, ids);
+    deps.delete(id);
+    const depList = [...deps];
+    const paramsPreview = nodeParamsPreview(params, depList);
+    const base = { id, type };
+    if (depList.length > 0) base.deps = depList;
+    if (paramsPreview) base.paramsPreview = paramsPreview;
+    const inputPreviewUrl = nodeInputPreviewUrl(type, params);
+    if (inputPreviewUrl) base.inputPreviewUrl = inputPreviewUrl;
+    return base;
+  });
+  const rawOutput = canvas?.output;
+  const outNode = rawOutput?.node;
+  const outSlot = rawOutput?.output;
+  const output = typeof outNode === "string" && typeof outSlot === "string" ? { node: outNode, output: outSlot } : void 0;
+  return { nodes, output };
+}
+
+// src/commands/canvas/sync-definition.ts
+function buildDefinitionSyncPayload(input, graph, chatId) {
+  const { canvas: _canvas, ...fields } = input;
+  return Object.fromEntries([
+    ...Object.entries(fields).filter(([, v]) => v !== void 0),
+    ["graph", graph],
+    ["chatId", chatId]
+  ]);
+}
+async function readDefinitionSourceFields(canvasPath) {
+  try {
+    return parseDefinitionSourceFields(await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8"));
+  } catch {
+    return {};
+  }
+}
+async function readDefinitionPlatforms(canvasPath) {
+  const raw = await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8").catch(() => null);
+  const delivery = raw === null ? null : parseDefinitionDelivery(raw);
+  return delivery ? { platforms: delivery.platforms ?? null } : {};
+}
+async function readDefinitionBody(canvasPath) {
+  try {
+    return { definition: await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8") };
+  } catch {
+    return {};
+  }
+}
+async function readDefinitionTitle(canvasPath) {
+  try {
+    const raw = await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8");
+    const match = raw.match(/^---\r?\n([\s\S]*?\r?\n)?---/);
+    const doc = match ? parseDocument(match[1] ?? "") : null;
+    const title = doc && doc.errors.length === 0 ? doc.get("title") : void 0;
+    return typeof title === "string" && title.trim() ? title.trim() : void 0;
+  } catch {
+    return void 0;
+  }
+}
+async function readDefinitionStrategyFields(canvasPath) {
+  try {
+    return parseDefinitionStrategyFields(await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8"));
+  } catch {
+    return {};
+  }
+}
+async function readDefinitionSeriesPlace(canvasPath) {
+  try {
+    return parseDefinitionSeriesPlace(await readFile(path.join(path.dirname(canvasPath), "_definition.md"), "utf8")) ?? {};
+  } catch {
+    return {};
+  }
+}
+async function syncCreativeDefinitionBestEffort(input) {
+  const chatId = process.env.BAKER_CHAT_ID;
+  if (!chatId) return;
+  const graph = canvasToDefinitionGraph(input.canvas);
+  if (!graph || graph.nodes.length === 0) return;
+  try {
+    const creds = requireCredentialsFromEnv();
+    const client = new BackendClient({ baseUrl: creds.url, apiKey: creds.apiKey });
+    await client.syncCreativeDefinition(buildDefinitionSyncPayload(input, graph, chatId));
+    process.stdout.write(`[definition] synced workflow graph (${graph.nodes.length} nodes) \u2014 view it in the dashboard
+`);
+  } catch (e) {
+    const msg = e instanceof Error ? e.message : String(e);
+    process.stderr.write(`[warn] workflow graph not synced (${msg})
+`);
+  }
+}
+async function resolveCanvasPath(inputPath) {
+  const resolved = path.resolve(inputPath);
+  let dir = resolved;
+  try {
+    if ((await stat(resolved)).isFile()) {
+      if (resolved.endsWith(".canvas.json")) return resolved;
+      dir = path.dirname(resolved);
+    }
+  } catch {
+    dir = resolved.endsWith(".canvas.json") ? path.dirname(resolved) : resolved;
+  }
+  let entries;
+  try {
+    entries = await readdir(dir);
+  } catch {
+    return null;
+  }
+  const canvases = entries.filter((name) => name.endsWith(".canvas.json"));
+  const slug = creativeSlugFromCanvasPath(`${dir}/x/`);
+  const chosen = (slug ? canvases.find((name) => name === `${slug}.canvas.json`) : void 0) ?? canvases[0];
+  return chosen ? path.join(dir, chosen) : null;
+}
+var syncDefinitionCommand = defineCommand({
+  meta: {
+    name: "sync-definition",
+    description: "Push a creative's current node-graph + input thumbnails to the dashboard without rendering. The graph has the creative's blueprint applied (prompt.json and scenes/*.json edits), exactly as `run` would render it, without changing any file. Runs automatically when you edit a creative's canvas.json or prompt.json."
+  },
+  args: {
+    file: {
+      type: "positional",
+      required: true,
+      description: "A path under src/creatives/<slug>/ (the .canvas.json, its prompt.json, or the folder)"
+    },
+    title: {
+      type: "boolean",
+      description: "Also record the title its _definition.md gives. Only for a creative just made from another (a series ad, a translation), never on an edit re-sync."
+    }
+  },
+  async run({ args }) {
+    const canvasPath = await resolveCanvasPath(String(args.file));
+    if (!canvasPath) {
+      return;
+    }
+    const slug = creativeSlugFromCanvasPath(canvasPath);
+    if (!slug) return;
+    let canvas;
+    let sourceSha;
+    try {
+      const prepared = await prepareCanvas(canvasPath, { write: false });
+      canvas = prepared.fileGraph;
+      sourceSha = prepared.sourceSha;
+    } catch {
+      return;
+    }
+    const title = args.title ? await readDefinitionTitle(canvasPath) : void 0;
+    await syncCreativeDefinitionBestEffort({
+      slug,
+      canvas,
+      sourceSha,
+      ...title ? { title } : {},
+      ...await readDefinitionSourceFields(canvasPath),
+      ...await readDefinitionStrategyFields(canvasPath),
+      ...await readDefinitionSeriesPlace(canvasPath),
+      ...await readDefinitionPlatforms(canvasPath),
+      ...await readDefinitionBody(canvasPath)
+    });
+  }
+});
+
+export {
+  buildDefinitionSyncPayload,
+  readDefinitionSourceFields,
+  readDefinitionPlatforms,
+  readDefinitionBody,
+  readDefinitionTitle,
+  readDefinitionStrategyFields,
+  readDefinitionSeriesPlace,
+  syncCreativeDefinitionBestEffort,
+  resolveCanvasPath,
+  syncDefinitionCommand
+};
+//# sourceMappingURL=chunk-4THPTXKA.js.map

package/dist/chunk-5NGVIBIX.js

@@ -0,0 +1,334 @@
+import {
+  RESEARCH_GOOGLE_ADS_MAX_COPY
+} from "./chunk-NFXW6C6I.js";
+
+// src/commands/research/hints.ts
+var AD_COPY_ROUTE = 'This returns competing domains and their SERP economics \u2014 no ad copy, no headlines, no creative. For a competitor\'s Google ads and their copy: `baker research google-ads <competitor.com> --copy` (Google\'s Ads Transparency Center: every ad, how long it has run, and the text ads\' headline and description). For Meta and LinkedIn: `baker winning-ads advertisers "<brand>"` \u2192 `baker winning-ads search "<brief>" --advertiser-id <id>` \u2192 `baker winning-ads content <adId>` (`primary_text` / `headline` / `cta`, plus the spoken transcript and on-screen text for video). Do not keep querying this command for copy.';
+function noSerpRowsHints(rowCount, queryContext) {
+  if (rowCount > 0) {
+    return [];
+  }
+  const defaulted = queryContext.location_is_default || queryContext.language_is_default;
+  if (defaulted) {
+    return [
+      `No rows for ${queryContext.location} / ${queryContext.language} \u2014 the market you did not set. Set --location and --language for the client's actual market and re-run once (\`baker research countries\` / \`baker research languages\` for the accepted codes) before you touch the keyword.`
+    ];
+  }
+  return [
+    `No rows for ${queryContext.location} / ${queryContext.language}, which you set explicitly. This term has no third-party SERP coverage in that market \u2014 move on rather than re-querying it. For demand signal try \`baker research autocomplete\`; for a competitor's actual terms, \`baker research keywords-for-site <domain>\`.`
+  ];
+}
+function advertisersHints(rowCount, queryContext) {
+  return [...noSerpRowsHints(rowCount, queryContext), AD_COPY_ROUTE];
+}
+function keywordsForSiteHints(rowCount, queryContext, typeFilter) {
+  if (rowCount > 0) {
+    return [];
+  }
+  if (typeFilter === "paid" || typeFilter === "organic") {
+    return [
+      `No rows with --type ${typeFilter} in ${queryContext.location} / ${queryContext.language}. A domain with zero ${typeFilter} keywords in a market is itself the finding \u2014 record it and move on. Confirm once with --type all (nothing at all there means the domain has no SERP coverage, not that it has no ads) instead of re-running with a different --sort or --limit.`
+    ];
+  }
+  return noSerpRowsHints(rowCount, queryContext);
+}
+var THIN_ANSWER_CHARS = 600;
+var THIN_SOURCE_COUNT = 2;
+var ESCALATION = {
+  medium: "`medium` is a quick lookup, not a search. Re-ask the SAME question once with `--depth high` before concluding the web has nothing on it.",
+  high: "`high` already thought hard about this. `--depth xhigh` is the only step left and it can run 15 minutes \u2014 take it only if this answer blocks a deliverable; otherwise record the gap and move on."
+};
+function webSourceHints(sources) {
+  if (sources.length === 0) {
+    return [
+      "This answer came back with no sources. Treat every claim in it as Synthesis: \u2014 no source to cite. Do not attach a URL to it; to cite a fact, find the page that states it and read it with `baker research fetch`."
+    ];
+  }
+  const unresolved = sources.filter((s) => s.resolved === false).length;
+  if (unresolved > 0) {
+    return [
+      `${unresolved} of ${sources.length} sources are Google links that could not be followed (resolved: false). Do not cite them or guess a path from the site name \u2014 cite only a resolved URL, or open the claim's page yourself.`
+    ];
+  }
+  return [];
+}
+function fetchHints({
+  truncated,
+  contentChars,
+  shownChars
+}) {
+  const hints = [];
+  if (shownChars < contentChars) {
+    hints.push(
+      `Showing the first ${shownChars.toLocaleString("en-US")} of ${contentChars.toLocaleString("en-US")} characters. Re-run the same command with \`--full\` for the whole page \u2014 the read is cached for 24h, so it costs no extra time and no extra credit.`
+    );
+  }
+  if (truncated) {
+    hints.push(
+      "This page is longer than one read returns, so the end of it is missing. Don't present this as the complete page; if the part you need is further down, fetch the deeper URL directly."
+    );
+  }
+  return hints;
+}
+function webDepthHints({
+  answer,
+  sourceCount,
+  depth
+}) {
+  const thin = answer.length < THIN_ANSWER_CHARS || sourceCount <= THIN_SOURCE_COUNT;
+  const escalation = ESCALATION[depth];
+  if (!thin || !escalation) {
+    return [];
+  }
+  return [`Thin answer (${answer.length} chars, ${sourceCount} source(s)). ${escalation}`];
+}
+function keywordMetricsHints({
+  rows,
+  asked,
+  clickstream,
+  queryContext
+}) {
+  if (rows.length === 0) {
+    return noSerpRowsHints(0, queryContext);
+  }
+  const provenance = "DataForSEO resells Google's Keyword Planner volume \u2014 planner_search_volume here is the SAME number `baker ads google keywords metrics` returns, not an independent reading of it. Quoting the two as agreeing sources is not corroboration." + (clickstream ? " clickstream_search_volume IS independent (DataForSEO's own panels); when the two disagree, say which one you are quoting." : " For a genuinely independent estimate of demand, re-run with --clickstream (costs 2x), or use first-party data: `baker gsc query` for what already reaches the site, or the account's own search terms.");
+  const hints = [provenance];
+  const empty = rows.filter((row) => row.search_volume === null).map((row) => row.keyword);
+  if (empty.length > 0) {
+    hints.push(
+      `${empty.length} of ${asked.length} keywords came back with no data in ${queryContext.location} / ${queryContext.language}: ${empty.join(", ")}. That is missing coverage, NOT zero demand \u2014 do not report them as unsearched, and do not re-query them reworded. \`baker research autocomplete\` on the head term is the way to find the phrasing that market uses.`
+    );
+  }
+  return hints;
+}
+var ARCHIVE_NOTE = "Read from the Reddit archive: the words are as posted, but points and comment counts on anything under ~36h old are as first captured \u2014 don't quote those numbers as current.";
+function redditSearchHints({
+  resultCount,
+  kind,
+  source
+}) {
+  const hints = [];
+  if (resultCount === 0) {
+    hints.push(
+      'Nothing matched. Reddit search matches words, not meaning: try the audience\'s own phrasing (one distinctive word, or a seed from `baker research autocomplete`), a longer --since window, or other subreddits \u2014 `baker research reddit subreddits "<topic>"` finds where the audience actually talks' + (kind === "posts" ? ", and try --kind comments \u2014 most of the voice is in the replies." : ".")
+    );
+  } else if (kind === "posts") {
+    hints.push(
+      "Titles rarely carry the voice. Read the promising threads with `baker research reddit thread <permalink>` for the replies, or search the replies directly with --kind comments."
+    );
+  }
+  if (source === "archive" && resultCount > 0) hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+function redditThreadHints({
+  commentsShown,
+  commentsAsked,
+  commentCount,
+  source
+}) {
+  const hints = [];
+  if (commentsAsked > 0 && commentsShown === 0 && (commentCount ?? 0) > 0) {
+    hints.push(
+      `This thread has ${commentCount} comments but none could be read just now. Quote the post only, and don't describe the replies.`
+    );
+  }
+  if (source === "archive") hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+var REDDIT_HOST = /(^|\.)reddit\.com$|^redd\.it$/i;
+function redditSubredditsHints({ resultCount }) {
+  if (resultCount === 0) {
+    return [
+      'No subreddits matched. Try the audience\'s role or the platform they work on ("amazon flex", "deliveroo", "nurses"), one word at a time, or a web search for `site:reddit.com <topic>`.'
+    ];
+  }
+  return [
+    'Members say how big a subreddit is, not how active it is. Before mining one, run `baker research reddit search "<word>" --subreddit <name> --since <a recent date>`: nothing back means it is quiet, so pick another. `restricted` can still be read; `private` cannot.'
+  ];
+}
+var REDDIT_LINK_REJECTED = {
+  action: "reject",
+  explanation: "Do not quote anything attributed to this link \u2014 it does not lead to those words. Find the real thread with `baker research reddit search`, and if you already wrote a quote from it, remove it."
+};
+function redditPageFix(url, code) {
+  let host;
+  try {
+    host = new URL(url).hostname;
+  } catch {
+    return null;
+  }
+  if (!REDDIT_HOST.test(host)) return null;
+  if (code === "NOT_FOUND") return REDDIT_LINK_REJECTED;
+  if (code !== "FORBIDDEN") return null;
+  return {
+    action: "retry_with_changes",
+    explanation: 'Read Reddit with its own commands: `baker research reddit search "<words>" --subreddit <name>` to find what people said, `baker research reddit thread <url>` for one thread.'
+  };
+}
+function googleAdsHints({
+  target,
+  adCount,
+  located,
+  textWithoutCopy,
+  copyAsked,
+  copyUnread,
+  visual
+}) {
+  if (adCount === 0) {
+    return [
+      `No Google ads point to ${target}${located ? " in that region" : ""} \u2014 that is the answer, not a failed call: this competitor is not advertising on Google there, or its ads point to another domain. ` + (located ? "Re-run once without --location to see every region; then move on. " : "Move on. ") + `Its paid search terms, if any: \`baker research keywords-for-site ${target} --type paid\`.`
+    ];
+  }
+  const hints = [];
+  if (!copyAsked && textWithoutCopy > 0) {
+    hints.push(
+      `${textWithoutCopy} text ads came back without their words. Re-run with --copy to read the headline and description of up to ${RESEARCH_GOOGLE_ADS_MAX_COPY} (cached, so only the reading is new).`
+    );
+  }
+  const pastCap = copyAsked ? textWithoutCopy - copyUnread : 0;
+  if (pastCap > 0) {
+    hints.push(
+      `${pastCap} text ads past the first ${RESEARCH_GOOGLE_ADS_MAX_COPY} were not read \u2014 one request reads at most ${RESEARCH_GOOGLE_ADS_MAX_COPY}. Narrow with --since, --location or --platform google_search and re-run for their words.`
+    );
+  }
+  if (visual > 0 || copyUnread > 0) {
+    const without = [
+      visual > 0 ? `${visual} image or video ads (Google gives no text for those)` : "",
+      copyUnread > 0 ? `${copyUnread} text ads whose image could not be read` : ""
+    ].filter(Boolean);
+    hints.push(
+      `No copy for ${without.join(" and ")}: show those by their \`transparency_url\`. Do not open the Transparency Center in agent-browser to read them \u2014 it is the browser load this command exists to avoid.`
+    );
+  }
+  return hints;
+}
+var LINKEDIN_PERSON_USE = "For ad and page messaging only; nothing is stored \u2014 quote their stated priorities into the creative brief for this account, and don't save the person to Knowledge or read them again to keep track of them.";
+function linkedinPersonHints({ isPrivate, postCount }) {
+  if (isPrivate) {
+    return [
+      "LinkedIn doesn't show this profile publicly, and reading it again won't change that. Find their own words elsewhere \u2014 a keynote, podcast or earnings call through `baker research transcript <url>`, or an interview through `baker research fetch <url>` \u2014 or write the brief from the account's company-level priorities."
+    ];
+  }
+  if (postCount === 0) {
+    return [
+      LINKEDIN_PERSON_USE,
+      "They have no recent posts, so their `about` is the only first-person line here. Their priorities are more often said aloud: a keynote, podcast or earnings call through `baker research transcript <url>`."
+    ];
+  }
+  return [LINKEDIN_PERSON_USE];
+}
+function transcriptHints({ excerpted, truncated }) {
+  const hints = [];
+  if (excerpted) {
+    hints.push(
+      "This is the opening excerpt. Re-run with `--out <file>` to write the whole text to a file and read the parts you need, or `--full` to have it all here \u2014 the transcript is cached for 7 days, so either costs nothing more."
+    );
+  }
+  if (truncated) {
+    hints.push(
+      "The recording is longer than one transcript carries, so the end of the recording is missing. Don't quote this as the whole talk."
+    );
+  }
+  return hints;
+}
+function thinProfileHint(domain, profile) {
+  const missing = [
+    profile.linkedinUrl ? null : "no LinkedIn page",
+    profile.hqCountry ? null : "no HQ country",
+    profile.employees ? null : "no employee band"
+  ].filter((gap) => gap !== null);
+  const tiny = profile.employees === "1-10";
+  if (missing.length < 2 && !tiny) return null;
+  const why = [...missing, ...tiny ? ["1-10 employees"] : []].join(", ");
+  return `This profile is thin (${why}). Check ${domain} is the company's main website \u2014 companies often run on another domain (e.g. factorial.es vs factorialhr.com) \u2014 before using these facts for tiering.`;
+}
+function companyHints({
+  domain,
+  profile,
+  hiring
+}) {
+  const hints = [];
+  if (!profile) {
+    hints.push(
+      "There's no company profile for this domain, only its hiring. Check it is the company's main website; otherwise take size, industry and location from its LinkedIn page or its own site."
+    );
+  } else {
+    const thin = thinProfileHint(domain, profile);
+    if (thin) hints.push(thin);
+  }
+  if (hiring.status === "unavailable" && hiring.reason === "not_configured") {
+    hints.push(
+      "Hiring signals aren't switched on for this workspace yet, so these are the firmographics alone. Score the account on them and leave hiring out of the reason."
+    );
+  }
+  if (hiring.status === "unavailable" && hiring.reason === "failed") {
+    hints.push(
+      "Hiring signals couldn't be read this time; don't retry in a loop. Use the firmographics and say hiring is unknown for this account."
+    );
+  }
+  if (hiring.status === "not_tracked") {
+    hints.push(
+      "No hiring data is kept for this company \u2014 that means unknown, not that it isn't hiring. Don't score it down for it."
+    );
+  }
+  return hints;
+}
+function industryList(industries) {
+  return industries.map(({ slug, companies }) => `${slug} (${companies.toLocaleString("en-US")})`).join(", ");
+}
+function relatedIndustriesHint(related) {
+  if (related.length === 0) return null;
+  return `Related industries not included (companies each adds with your other filters): ${industryList(related)} \u2014 add them with --industry a,b to widen.`;
+}
+function companySearchHints({
+  total,
+  returned,
+  page,
+  lastPage,
+  related
+}) {
+  const hints = [];
+  if (total === 0) {
+    hints.push(
+      "No company matches every filter. Widen one at a time \u2014 a neighbouring size band, a related industry, one more country."
+    );
+  } else if (page < lastPage && returned > 0) {
+    hints.push(
+      `${total} companies match and ${returned} came back (each one returned is billed). Use \`total\` to size the market; ask for \`--page ${page + 1}\` only if you need the next rows for the list.`
+    );
+  }
+  const widen = relatedIndustriesHint(related);
+  if (widen) hints.push(widen);
+  return hints;
+}
+function unknownIndustriesFix(industries) {
+  const misses = industries.map(
+    ({ input, closest }) => closest.length > 0 ? `"${input}" is not an industry. Closest (companies each matches with your other filters): ${industryList(closest)}.` : `"${input}" is not an industry, and none is named like it \u2014 try a broader word (software, logistics, retail).`
+  );
+  return {
+    action: "retry_with_changes",
+    explanation: `${misses.join(" ")} Pass one or several of these slugs with --industry a,b \u2014 several widen the search, any of them matching. Nothing was charged.`
+  };
+}
+
+export {
+  noSerpRowsHints,
+  advertisersHints,
+  keywordsForSiteHints,
+  webSourceHints,
+  fetchHints,
+  webDepthHints,
+  keywordMetricsHints,
+  redditSearchHints,
+  redditThreadHints,
+  redditSubredditsHints,
+  REDDIT_LINK_REJECTED,
+  redditPageFix,
+  googleAdsHints,
+  linkedinPersonHints,
+  transcriptHints,
+  companyHints,
+  companySearchHints,
+  unknownIndustriesFix
+};
+//# sourceMappingURL=chunk-5NGVIBIX.js.map

package/dist/chunk-5NGVIBIX.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/research/hints.ts"],"sourcesContent":["/**\n * The `research` family shipped with no `hints[]` on any command. Everything\n * here is one nudge for one dead end that an audited run actually hit — not a\n * running commentary on healthy results.\n */\n\nimport {\n  RESEARCH_GOOGLE_ADS_MAX_COPY,\n  type ResearchCompanyHiring,\n  type ResearchCompanyIndustry,\n  type ResearchRedditSource,\n} from \"@baker/api\";\nimport type { QueryContext } from \"../../geo-context.ts\";\nimport type { ResearchFix } from \"./output.ts\";\n\ntype Depth = \"medium\" | \"high\" | \"xhigh\";\n\n/**\n * `advertisers` is named after advertisers and returns none of their advertising.\n * A run read the name as \"SERP ad creative\", got domain economics, and wrote \"no\n * live paid ad copy captured\" into the client's vault without ever trying the\n * command that does return copy. So this fires on every call, not just empty ones.\n */\nexport const AD_COPY_ROUTE =\n  \"This returns competing domains and their SERP economics — no ad copy, no headlines, no creative. \" +\n  \"For a competitor's Google ads and their copy: `baker research google-ads <competitor.com> --copy` \" +\n  \"(Google's Ads Transparency Center: every ad, how long it has run, and the text ads' headline and description). \" +\n  'For Meta and LinkedIn: `baker winning-ads advertisers \"<brand>\"` → ' +\n  '`baker winning-ads search \"<brief>\" --advertiser-id <id>` → `baker winning-ads content <adId>` ' +\n  \"(`primary_text` / `headline` / `cta`, plus the spoken transcript and on-screen text for video). \" +\n  \"Do not keep querying this command for copy.\";\n\n/**\n * Empty SERP data has two causes and only one is worth a second call: the wrong\n * market. Once the market was explicit, a re-query is waste — say so, because\n * \"no rows\" otherwise reads as \"reword the keyword\".\n */\nexport function noSerpRowsHints(rowCount: number, queryContext: QueryContext): string[] {\n  if (rowCount > 0) {\n    return [];\n  }\n  const defaulted = queryContext.location_is_default || queryContext.language_is_default;\n  if (defaulted) {\n    return [\n      `No rows for ${queryContext.location} / ${queryContext.language} — the market you did not set. ` +\n        \"Set --location and --language for the client's actual market and re-run once \" +\n        \"(`baker research countries` / `baker research languages` for the accepted codes) \" +\n        \"before you touch the keyword.\",\n    ];\n  }\n  return [\n    `No rows for ${queryContext.location} / ${queryContext.language}, which you set explicitly. ` +\n      \"This term has no third-party SERP coverage in that market — move on rather than re-querying it. \" +\n      \"For demand signal try `baker research autocomplete`; for a competitor's actual terms, \" +\n      \"`baker research keywords-for-site <domain>`.\",\n  ];\n}\n\nexport function advertisersHints(rowCount: number, queryContext: QueryContext): string[] {\n  return [...noSerpRowsHints(rowCount, queryContext), AD_COPY_ROUTE];\n}\n\n/**\n * \"This competitor buys no paid search\" is a real competitive answer, but it\n * arrives as an empty array that looks like a broken call — so say which it is\n * before the agent re-runs the same query with a different sort.\n */\nexport function keywordsForSiteHints(\n  rowCount: number,\n  queryContext: QueryContext,\n  typeFilter: string | undefined,\n): string[] {\n  if (rowCount > 0) {\n    return [];\n  }\n  if (typeFilter === \"paid\" || typeFilter === \"organic\") {\n    return [\n      `No rows with --type ${typeFilter} in ${queryContext.location} / ${queryContext.language}. ` +\n        `A domain with zero ${typeFilter} keywords in a market is itself the finding — record it and move on. ` +\n        \"Confirm once with --type all (nothing at all there means the domain has no SERP coverage, \" +\n        \"not that it has no ads) instead of re-running with a different --sort or --limit.\",\n    ];\n  }\n  return noSerpRowsHints(rowCount, queryContext);\n}\n\nconst THIN_ANSWER_CHARS = 600;\nconst THIN_SOURCE_COUNT = 2;\n\n// Only `medium` and `high` have somewhere to escalate to; `xhigh` is the ceiling,\n// so a thin answer there is a fact about the web, not a flag the agent forgot.\nconst ESCALATION: Partial<Record<Depth, string>> = {\n  medium:\n    \"`medium` is a quick lookup, not a search. Re-ask the SAME question once with `--depth high` before \" +\n    \"concluding the web has nothing on it.\",\n  high:\n    \"`high` already thought hard about this. `--depth xhigh` is the only step left and it can run 15 minutes — \" +\n    \"take it only if this answer blocks a deliverable; otherwise record the gap and move on.\",\n};\n\n/**\n * Google grounding used to come back as opaque redirect links labelled by domain,\n * and the agent guessed the real paths, 404'd, and invented links. The backend\n * now follows them; this says what to do with the ones it could not, and with\n * an answer that rests on nothing.\n */\nexport function webSourceHints(sources: Array<{ resolved?: boolean }>): string[] {\n  if (sources.length === 0) {\n    return [\n      \"This answer came back with no sources. Treat every claim in it as Synthesis: — no source to cite. \" +\n        \"Do not attach a URL to it; to cite a fact, find the page that states it and read it with `baker research fetch`.\",\n    ];\n  }\n  // An older backend sends no `resolved`; only an explicit false is a link we know is opaque.\n  const unresolved = sources.filter((s) => s.resolved === false).length;\n  if (unresolved > 0) {\n    return [\n      `${unresolved} of ${sources.length} sources are Google links that could not be followed (resolved: false). ` +\n        \"Do not cite them or guess a path from the site name — cite only a resolved URL, or open the claim's page yourself.\",\n    ];\n  }\n  return [];\n}\n\n/**\n * The one thing worth saying about a page that came back fine is that you are\n * not looking at all of it — which the content itself cannot tell you.\n */\nexport function fetchHints({\n  truncated,\n  contentChars,\n  shownChars,\n}: {\n  truncated: boolean;\n  contentChars: number;\n  shownChars: number;\n}): string[] {\n  const hints: string[] = [];\n\n  if (shownChars < contentChars) {\n    hints.push(\n      `Showing the first ${shownChars.toLocaleString(\"en-US\")} of ${contentChars.toLocaleString(\"en-US\")} characters. ` +\n        \"Re-run the same command with `--full` for the whole page — the read is cached for 24h, so it costs no extra time and no extra credit.\",\n    );\n  }\n\n  if (truncated) {\n    hints.push(\n      \"This page is longer than one read returns, so the end of it is missing. \" +\n        \"Don't present this as the complete page; if the part you need is further down, fetch the deeper URL directly.\",\n    );\n  }\n\n  return hints;\n}\n\nexport function webDepthHints({\n  answer,\n  sourceCount,\n  depth,\n}: {\n  answer: string;\n  sourceCount: number;\n  depth: Depth;\n}): string[] {\n  const thin = answer.length < THIN_ANSWER_CHARS || sourceCount <= THIN_SOURCE_COUNT;\n  const escalation = ESCALATION[depth];\n  if (!thin || !escalation) {\n    return [];\n  }\n  return [`Thin answer (${answer.length} chars, ${sourceCount} source(s)). ${escalation}`];\n}\n\n/**\n * The volume DataForSEO returns is Google's own Keyword Planner figure resold,\n * so putting the two side by side validates nothing — a run did exactly that,\n * found all seven rows agreeing to the digit, and reported the agreement as\n * corroboration. This fires on every call rather than on a suspicious one,\n * because by the time the numbers are in a table the provenance is already gone.\n */\nexport function keywordMetricsHints({\n  rows,\n  asked,\n  clickstream,\n  queryContext,\n}: {\n  rows: Array<{ keyword: string; search_volume: number | null }>;\n  asked: string[];\n  clickstream: boolean;\n  queryContext: QueryContext;\n}): string[] {\n  if (rows.length === 0) {\n    return noSerpRowsHints(0, queryContext);\n  }\n\n  const provenance =\n    \"DataForSEO resells Google's Keyword Planner volume — planner_search_volume here is the SAME number \" +\n    \"`baker ads google keywords metrics` returns, not an independent reading of it. Quoting the two as agreeing \" +\n    \"sources is not corroboration.\" +\n    (clickstream\n      ? \" clickstream_search_volume IS independent (DataForSEO's own panels); when the two disagree, say which one you are quoting.\"\n      : \" For a genuinely independent estimate of demand, re-run with --clickstream (costs 2x), or use first-party data: \" +\n        \"`baker gsc query` for what already reaches the site, or the account's own search terms.\");\n\n  const hints = [provenance];\n\n  const empty = rows.filter((row) => row.search_volume === null).map((row) => row.keyword);\n  if (empty.length > 0) {\n    hints.push(\n      `${empty.length} of ${asked.length} keywords came back with no data in ${queryContext.location} / ${queryContext.language}: ` +\n        `${empty.join(\", \")}. That is missing coverage, NOT zero demand — do not report them as unsearched, and do not ` +\n        \"re-query them reworded. `baker research autocomplete` on the head term is the way to find the phrasing that market uses.\",\n    );\n  }\n\n  return hints;\n}\n\n/**\n * The archive keeps a post's words the moment it is written and its points\n * only once it has settled, so a number on something young is not the number\n * Reddit shows. Said once, when it applies, so a count is never quoted as live.\n */\nconst ARCHIVE_NOTE =\n  \"Read from the Reddit archive: the words are as posted, but points and comment counts on anything under ~36h old are as first captured — don't quote those numbers as current.\";\n\n/**\n * An empty Reddit search is almost always a phrasing miss, not a silent\n * audience: Reddit matches words, and people write in their own. A run that\n * came back empty on a posts search also never looked at the replies, which is\n * where most of the verbatim voice is.\n */\nexport function redditSearchHints({\n  resultCount,\n  kind,\n  source,\n}: {\n  resultCount: number;\n  kind: \"posts\" | \"comments\";\n  source: ResearchRedditSource;\n}): string[] {\n  const hints: string[] = [];\n  if (resultCount === 0) {\n    hints.push(\n      \"Nothing matched. Reddit search matches words, not meaning: try the audience's own phrasing (one distinctive word, \" +\n        \"or a seed from `baker research autocomplete`), a longer --since window, or other subreddits — \" +\n        '`baker research reddit subreddits \"<topic>\"` finds where the audience actually talks' +\n        (kind === \"posts\" ? \", and try --kind comments — most of the voice is in the replies.\" : \".\"),\n    );\n  } else if (kind === \"posts\") {\n    hints.push(\n      \"Titles rarely carry the voice. Read the promising threads with `baker research reddit thread <permalink>` \" +\n        \"for the replies, or search the replies directly with --kind comments.\",\n    );\n  }\n  if (source === \"archive\" && resultCount > 0) hints.push(ARCHIVE_NOTE);\n  return hints;\n}\n\n/** A thread whose replies no source would serve is still the post — but it must not read as a thread nobody answered. */\nexport function redditThreadHints({\n  commentsShown,\n  commentsAsked,\n  commentCount,\n  source,\n}: {\n  commentsShown: number;\n  commentsAsked: number;\n  commentCount: number | null;\n  source: ResearchRedditSource;\n}): string[] {\n  const hints: string[] = [];\n  if (commentsAsked > 0 && commentsShown === 0 && (commentCount ?? 0) > 0) {\n    hints.push(\n      `This thread has ${commentCount} comments but none could be read just now. Quote the post only, and don't describe the replies.`,\n    );\n  }\n  if (source === \"archive\") hints.push(ARCHIVE_NOTE);\n  return hints;\n}\n\nconst REDDIT_HOST = /(^|\\.)reddit\\.com$|^redd\\.it$/i;\n\n/**\n * A subreddit's member count is its size, not its pulse. The run that prompted\n * this command mined r/CouriersUK — a real subreddit, with one post in its whole\n * history — and found nothing. One dated search tells a living subreddit from a\n * dead one before it is relied on.\n */\nexport function redditSubredditsHints({ resultCount }: { resultCount: number }): string[] {\n  if (resultCount === 0) {\n    return [\n      'No subreddits matched. Try the audience\\'s role or the platform they work on (\"amazon flex\", \"deliveroo\", \"nurses\"), one word at a time, or a web search for `site:reddit.com <topic>`.',\n    ];\n  }\n  return [\n    'Members say how big a subreddit is, not how active it is. Before mining one, run `baker research reddit search \"<word>\" --subreddit <name> --since <a recent date>`: nothing back means it is quiet, so pick another. `restricted` can still be read; `private` cannot.',\n  ];\n}\n\n/** A Reddit link that does not lead to the words attributed to it. Shared by `reddit thread` and `fetch`. */\nexport const REDDIT_LINK_REJECTED: ResearchFix = {\n  action: \"reject\",\n  explanation:\n    \"Do not quote anything attributed to this link — it does not lead to those words. Find the real thread with `baker research reddit search`, and if you already wrote a quote from it, remove it.\",\n};\n\n/**\n * `research fetch` hands a Reddit URL to the Reddit reader, but its generic\n * remediation was written for ordinary pages: FORBIDDEN reads \"this will not\n * open, carry on without it\" and NOT_FOUND \"carry on\". For Reddit both are the\n * wrong advice. A page the reader will not turn into a thread is one `reddit`\n * command away, and a link that leads nowhere real must not be quoted at all.\n */\nexport function redditPageFix(url: string, code: string): ResearchFix | null {\n  let host: string;\n  try {\n    host = new URL(url).hostname;\n  } catch {\n    return null;\n  }\n  if (!REDDIT_HOST.test(host)) return null;\n  if (code === \"NOT_FOUND\") return REDDIT_LINK_REJECTED;\n  if (code !== \"FORBIDDEN\") return null;\n  return {\n    action: \"retry_with_changes\",\n    explanation:\n      'Read Reddit with its own commands: `baker research reddit search \"<words>\" --subreddit <name>` to find what people said, `baker research reddit thread <url>` for one thread.',\n  };\n}\n\n/**\n * `google-ads` replaces a browser trip through Google's Ads Transparency\n * Center, so its hints keep the agent out of one: no ads is an answer, and an\n * ad whose copy Google does not give is shown by its link, never opened.\n */\nexport function googleAdsHints({\n  target,\n  adCount,\n  located,\n  textWithoutCopy,\n  copyAsked,\n  copyUnread,\n  visual,\n}: {\n  target: string;\n  adCount: number;\n  located: boolean;\n  textWithoutCopy: number;\n  copyAsked: boolean;\n  copyUnread: number;\n  visual: number;\n}): string[] {\n  if (adCount === 0) {\n    return [\n      `No Google ads point to ${target}${located ? \" in that region\" : \"\"} — that is the answer, not a failed call: ` +\n        \"this competitor is not advertising on Google there, or its ads point to another domain. \" +\n        (located ? \"Re-run once without --location to see every region; then move on. \" : \"Move on. \") +\n        `Its paid search terms, if any: \\`baker research keywords-for-site ${target} --type paid\\`.`,\n    ];\n  }\n  const hints: string[] = [];\n  if (!copyAsked && textWithoutCopy > 0) {\n    hints.push(\n      `${textWithoutCopy} text ads came back without their words. Re-run with --copy to read the headline and description of up to ${RESEARCH_GOOGLE_ADS_MAX_COPY} (cached, so only the reading is new).`,\n    );\n  }\n  const pastCap = copyAsked ? textWithoutCopy - copyUnread : 0;\n  if (pastCap > 0) {\n    hints.push(\n      `${pastCap} text ads past the first ${RESEARCH_GOOGLE_ADS_MAX_COPY} were not read — one request reads at most ${RESEARCH_GOOGLE_ADS_MAX_COPY}. ` +\n        \"Narrow with --since, --location or --platform google_search and re-run for their words.\",\n    );\n  }\n  if (visual > 0 || copyUnread > 0) {\n    const without = [\n      visual > 0 ? `${visual} image or video ads (Google gives no text for those)` : \"\",\n      copyUnread > 0 ? `${copyUnread} text ads whose image could not be read` : \"\",\n    ].filter(Boolean);\n    hints.push(\n      `No copy for ${without.join(\" and \")}: show those by their \\`transparency_url\\`. ` +\n        \"Do not open the Transparency Center in agent-browser to read them — it is the browser load this command exists to avoid.\",\n    );\n  }\n  return hints;\n}\n\n/**\n * A person's profile is read to write one account's ads and pages, and that is\n * all it is for. Said on every read, because the next natural step — saving\n * them to Knowledge, or reading them again next week — is the one we don't take.\n */\nexport const LINKEDIN_PERSON_USE =\n  \"For ad and page messaging only; nothing is stored — quote their stated priorities into the creative brief \" +\n  \"for this account, and don't save the person to Knowledge or read them again to keep track of them.\";\n\nexport function linkedinPersonHints({ isPrivate, postCount }: { isPrivate: boolean; postCount: number }): string[] {\n  if (isPrivate) {\n    return [\n      \"LinkedIn doesn't show this profile publicly, and reading it again won't change that. \" +\n        \"Find their own words elsewhere — a keynote, podcast or earnings call through \" +\n        \"`baker research transcript <url>`, or an interview through `baker research fetch <url>` — \" +\n        \"or write the brief from the account's company-level priorities.\",\n    ];\n  }\n  if (postCount === 0) {\n    return [\n      LINKEDIN_PERSON_USE,\n      \"They have no recent posts, so their `about` is the only first-person line here. \" +\n        \"Their priorities are more often said aloud: a keynote, podcast or earnings call through `baker research transcript <url>`.\",\n    ];\n  }\n  return [LINKEDIN_PERSON_USE];\n}\n\n/**\n * A keynote runs to tens of thousands of words, which is why the default is an\n * excerpt; the transcript is cached for a week, so asking again for the rest\n * costs nothing.\n */\nexport function transcriptHints({ excerpted, truncated }: { excerpted: boolean; truncated: boolean }): string[] {\n  const hints: string[] = [];\n  if (excerpted) {\n    hints.push(\n      \"This is the opening excerpt. Re-run with `--out <file>` to write the whole text to a file and read the parts you need, \" +\n        \"or `--full` to have it all here — the transcript is cached for 7 days, so either costs nothing more.\",\n    );\n  }\n  if (truncated) {\n    hints.push(\n      \"The recording is longer than one transcript carries, so the end of the recording is missing. \" +\n        \"Don't quote this as the whole talk.\",\n    );\n  }\n  return hints;\n}\n\n/** The facts whose absence marks a profile as possibly another company's. */\nexport interface CompanyProfileFacts {\n  linkedinUrl: string | null;\n  hqCountry: string | null;\n  employees: string | null;\n}\n\n/**\n * A profile missing two of its anchor facts, or sized 1-10, is often a namesake\n * on the domain asked for while the company itself runs on another one.\n */\nfunction thinProfileHint(domain: string, profile: CompanyProfileFacts): string | null {\n  const missing = [\n    profile.linkedinUrl ? null : \"no LinkedIn page\",\n    profile.hqCountry ? null : \"no HQ country\",\n    profile.employees ? null : \"no employee band\",\n  ].filter((gap) => gap !== null);\n  const tiny = profile.employees === \"1-10\";\n  if (missing.length < 2 && !tiny) return null;\n  const why = [...missing, ...(tiny ? [\"1-10 employees\"] : [])].join(\", \");\n  return (\n    `This profile is thin (${why}). Check ${domain} is the company's main website — companies often run on another ` +\n    \"domain (e.g. factorial.es vs factorialhr.com) — before using these facts for tiering.\"\n  );\n}\n\n/**\n * Hiring is a signal on top of the profile, so a lookup without it still\n * answers — and says which half is missing, so the agent neither loops on it\n * nor reads \"no openings\" into a gap. A hiring read left out on purpose\n * (`--no-hiring`) says nothing.\n */\nexport function companyHints({\n  domain,\n  profile,\n  hiring,\n}: {\n  domain: string;\n  profile: CompanyProfileFacts | null;\n  hiring: ResearchCompanyHiring;\n}): string[] {\n  const hints: string[] = [];\n  if (!profile) {\n    hints.push(\n      \"There's no company profile for this domain, only its hiring. Check it is the company's main website; \" +\n        \"otherwise take size, industry and location from its LinkedIn page or its own site.\",\n    );\n  } else {\n    const thin = thinProfileHint(domain, profile);\n    if (thin) hints.push(thin);\n  }\n  if (hiring.status === \"unavailable\" && hiring.reason === \"not_configured\") {\n    hints.push(\n      \"Hiring signals aren't switched on for this workspace yet, so these are the firmographics alone. \" +\n        \"Score the account on them and leave hiring out of the reason.\",\n    );\n  }\n  if (hiring.status === \"unavailable\" && hiring.reason === \"failed\") {\n    hints.push(\n      \"Hiring signals couldn't be read this time; don't retry in a loop. Use the firmographics and say hiring is unknown for this account.\",\n    );\n  }\n  if (hiring.status === \"not_tracked\") {\n    hints.push(\n      \"No hiring data is kept for this company — that means unknown, not that it isn't hiring. Don't score it down for it.\",\n    );\n  }\n  return hints;\n}\n\nfunction industryList(industries: readonly ResearchCompanyIndustry[]): string {\n  return industries.map(({ slug, companies }) => `${slug} (${companies.toLocaleString(\"en-US\")})`).join(\", \");\n}\n\n/**\n * Neighbouring industries the search left out, so a thin market is widened on\n * purpose rather than guessed at. Each count is the companies it would add.\n */\nfunction relatedIndustriesHint(related: readonly ResearchCompanyIndustry[]): string | null {\n  if (related.length === 0) return null;\n  return (\n    `Related industries not included (companies each adds with your other filters): ${industryList(related)}` +\n    \" — add them with --industry a,b to widen.\"\n  );\n}\n\nexport function companySearchHints({\n  total,\n  returned,\n  page,\n  lastPage,\n  related,\n}: {\n  total: number;\n  returned: number;\n  page: number;\n  lastPage: number;\n  related: readonly ResearchCompanyIndustry[];\n}): string[] {\n  const hints: string[] = [];\n  if (total === 0) {\n    hints.push(\n      \"No company matches every filter. Widen one at a time — a neighbouring size band, a related industry, one more country.\",\n    );\n  } else if (page < lastPage && returned > 0) {\n    hints.push(\n      `${total} companies match and ${returned} came back (each one returned is billed). ` +\n        `Use \\`total\\` to size the market; ask for \\`--page ${page + 1}\\` only if you need the next rows for the list.`,\n    );\n  }\n  const widen = relatedIndustriesHint(related);\n  if (widen) hints.push(widen);\n  return hints;\n}\n\n/** An industry that is no slug refuses the search before anything is billed; the fix offers the real ones. */\nexport function unknownIndustriesFix(industries: readonly { input: string; closest: ResearchCompanyIndustry[] }[]): {\n  action: \"retry_with_changes\";\n  explanation: string;\n} {\n  const misses = industries.map(({ input, closest }) =>\n    closest.length > 0\n      ? `\"${input}\" is not an industry. Closest (companies each matches with your other filters): ${industryList(closest)}.`\n      : `\"${input}\" is not an industry, and none is named like it — try a broader word (software, logistics, retail).`,\n  );\n  return {\n    action: \"retry_with_changes\",\n    explanation: `${misses.join(\" \")} Pass one or several of these slugs with --industry a,b — several widen the search, any of them matching. Nothing was charged.`,\n  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