@koda-sl/baker-cli 0.540.0 → 0.541.0

package/README.md

@@ -143,7 +143,7 @@ that prints its result beside `ok` rather than under `data` (`canvas validate`,
 ### The complete record: `--full`
 
 Commands with a compact default view declare `--full` to return every field
-(`baker ads meta ads|adsets|campaigns|audiences|creatives`, `images`, `winning-ads`, …). Every other command that
+(`baker ads meta ads|adsets|campaigns|audiences|creatives|insights`, `images`, `winning-ads`, …). Every other command that
 prints the JSON envelope accepts `--full` too: it already prints everything it returns, so
 the flag changes nothing and a hint in the envelope says so (on stderr when the command
 printed a readable view instead). Commands that print no data envelope (`canvas run`,
@@ -1176,8 +1176,16 @@ baker ads meta insights --object act_123 --level campaign --intent revenue --dat
 # "Which creatives need a refresh?"
 baker ads meta insights --object act_123 --level ad --intent ranking --date-preset last_14d
 
-# "Where do users drop off the funnel?"
-baker ads meta insights --object act_123 --intent funnel
+# "Where do users drop off the funnel?" — each row adds result_type, results, cvr (% of link clicks), cost_per_result
+baker ads meta insights --object act_123 --level ad --intent funnel --output md
+
+# "What does each CRM stage cost?" — --output md|csv prices each named type (cost_per.conversions.<type>)
+baker ads meta insights --object act_123 --level campaign --fields campaign_name,spend,conversions \
+  --action-types Evaluando,Interesado --output md
+
+# "How many sign-ups and leads per month?" — Meta's aliases collapse to one entry, engagement is left out
+baker ads meta insights --object act_123 --intent revenue --action-types complete_registration,lead \
+  --time-increment monthly --since 2026-01-01 --until 2026-03-31            # --full returns Meta's raw action arrays
 
 # "Should we shift budget to Instagram?"
 baker ads meta insights --object act_123 --level adset \

package/dist/{ads-SJ6T366Q.js → ads-LHI5X3M3.js}

@@ -34,7 +34,7 @@ Full guides: __tooling__/docs/tools/baker/ads-<platform>.md (google|meta|linkedi
   },
   subCommands: {
     google: () => import("./google-UQLYCYSX.js").then((m) => m.googleCommand),
-    meta: () => import("./meta-MBW5LM5V.js").then((m) => m.metaCommand),
+    meta: () => import("./meta-6IFYEOZL.js").then((m) => m.metaCommand),
     linkedin: () => import("./linkedin-YYNBLBM3.js").then((m) => m.linkedinCommand),
     x: () => import("./x-ROOD4SQH.js").then((m) => m.xCommand),
     chatgpt: () => import("./chatgpt-GINMQJBI.js").then((m) => m.chatgptCommand),
@@ -45,4 +45,4 @@ Full guides: __tooling__/docs/tools/baker/ads-<platform>.md (google|meta|linkedi
 export {
   adsCommand
 };
-//# sourceMappingURL=ads-SJ6T366Q.js.map
+//# sourceMappingURL=ads-LHI5X3M3.js.map

package/dist/cli.js

@@ -463,7 +463,7 @@ Introspection: Run 'baker schema <command>' to inspect argument schemas.`
     capabilities: () => import("./capabilities-Y2UYDZZO.js").then((m) => m.capabilitiesCommand),
     actions: () => import("./actions-7ELREPKR.js").then((m) => m.actionsCommand),
     "scheduled-agents": () => import("./scheduled-agents-2NTFBABN.js").then((m) => m.scheduledAgentsCommand),
-    ads: () => import("./ads-SJ6T366Q.js").then((m) => m.adsCommand),
+    ads: () => import("./ads-LHI5X3M3.js").then((m) => m.adsCommand),
     brand: () => import("./brand-YCYKIUIL.js").then((m) => m.brandCommand),
     analytics: () => import("./analytics-TBEIK33Y.js").then((m) => m.analyticsCommand),
     experiment: () => import("./experiment-2TTMKPVC.js").then((m) => m.experimentCommand),

package/dist/{insights-UOO6OK3U.js → insights-7NC2JFXU.js}

@@ -35,6 +35,191 @@ import "./chunk-YQSBHWOI.js";
 // src/commands/ads/meta/insights.ts
 import { defineCommand } from "citty";
 
+// src/commands/ads/meta/insights-actions.ts
+var MIXED_ACTION_FIELDS = /* @__PURE__ */ new Set([
+  "actions",
+  "unique_actions",
+  "action_values",
+  "cost_per_action_type",
+  "cost_per_unique_action_type",
+  "conversions",
+  "conversion_values",
+  "cost_per_conversion"
+]);
+var ENGAGEMENT_TYPES = /* @__PURE__ */ new Set([
+  "page_engagement",
+  "post_engagement",
+  "post",
+  "comment",
+  "like",
+  "photo_view",
+  "video_view",
+  "post_reaction",
+  "post_interaction_gross",
+  "post_interaction_net"
+]);
+var ENGAGEMENT_PREFIX = "onsite_conversion.post_";
+var COMBINED_TYPE = /_add_(?:\d+_s_calls|meta_leads)$/;
+var ALIAS_PREFIXES = [
+  "omni_",
+  "offsite_conversion.fb_pixel_",
+  "onsite_web_app_",
+  "onsite_web_",
+  "app_custom_event.fb_mobile_"
+];
+var LEAD_ALIASES = /* @__PURE__ */ new Set(["onsite_conversion.lead_grouped", "leadgen_grouped"]);
+function canonicalType(type) {
+  if (LEAD_ALIASES.has(type)) return "lead";
+  if (type.startsWith("offsite_conversion.fb_pixel_custom")) return type;
+  const prefix = ALIAS_PREFIXES.find((p) => type.startsWith(p));
+  return prefix ? type.slice(prefix.length) : type;
+}
+function isNoise(type) {
+  return ENGAGEMENT_TYPES.has(type) || type.startsWith(ENGAGEMENT_PREFIX) || COMBINED_TYPE.test(type);
+}
+function isActionArray(value) {
+  return Array.isArray(value) && value.every((entry) => typeof entry === "object" && entry !== null && typeof entry.action_type === "string");
+}
+function representative(canonical, family) {
+  const pick = family.find((entry) => entry.action_type === `omni_${canonical}`) ?? family.find((entry) => entry.action_type === canonical) ?? family.reduce((best, entry) => Number(entry.value) > Number(best.value) ? entry : best);
+  return { ...pick, action_type: canonical };
+}
+function sliceOf(entry) {
+  return Object.entries(entry).filter(([key]) => key.startsWith("action_") && key !== "action_type");
+}
+function collapse(entries) {
+  const families = /* @__PURE__ */ new Map();
+  for (const entry of entries) {
+    const key = JSON.stringify([canonicalType(entry.action_type), sliceOf(entry)]);
+    families.set(key, [...families.get(key) ?? [], entry]);
+  }
+  return [...families.values()].map((family) => representative(canonicalType(family[0]?.action_type ?? ""), family));
+}
+function keepNamed(entries, wanted) {
+  const raw = entries.filter(
+    (entry) => wanted.includes(entry.action_type) && canonicalType(entry.action_type) !== entry.action_type || wanted.some((name) => entry.action_type.endsWith(`.${name}`))
+  );
+  const named = collapse(entries).filter((entry) => wanted.includes(entry.action_type));
+  return [...named, ...raw.filter((entry) => !named.some((kept) => kept.action_type === entry.action_type))];
+}
+function compactArray(field, entries, wanted, dropped) {
+  if (!MIXED_ACTION_FIELDS.has(field)) return collapse(entries);
+  if (wanted) return keepNamed(entries, wanted);
+  const kept = entries.filter((entry) => {
+    if (!isNoise(entry.action_type)) return true;
+    dropped.add(entry.action_type);
+    return false;
+  });
+  return collapse(kept);
+}
+function compactInsightsRows(rows, options) {
+  const dropped = /* @__PURE__ */ new Set();
+  const compacted = rows.map(
+    (row) => Object.fromEntries(
+      Object.entries(row).map(([field, value]) => [
+        field,
+        isActionArray(value) ? compactArray(field, value, options.actionTypes, dropped) : value
+      ])
+    )
+  );
+  return { rows: compacted, dropped: [...dropped] };
+}
+var COUNT_FIELDS = /* @__PURE__ */ new Set(["actions", "unique_actions", "conversions"]);
+var CUSTOM_EVENT_PREFIX = "offsite_conversion.fb_pixel_custom";
+function columnOf(field, entry) {
+  const slice = sliceOf(entry).map(([, value]) => String(value));
+  return slice.length === 0 ? `${field}.${entry.action_type}` : `${field}.${entry.action_type}[${slice.join(",")}]`;
+}
+function round2(value) {
+  return Math.round(value * 100) / 100;
+}
+function pricedEntry(field, entry, priceAll) {
+  if (!COUNT_FIELDS.has(field) || sliceOf(entry).length > 0) return false;
+  return priceAll || entry.action_type.startsWith(CUSTOM_EVENT_PREFIX);
+}
+function insightsTable(rows, fields, options = {}) {
+  const priceAll = options.priceAll ?? false;
+  const period = ["date_start", "date_stop"].filter(
+    (field) => !fields.includes(field) && rows.some((row) => row[field] !== void 0)
+  );
+  const columns = [...period, ...fields].flatMap((field) => {
+    const counts = /* @__PURE__ */ new Set();
+    const costs = /* @__PURE__ */ new Set();
+    for (const row of rows) {
+      const value = row[field];
+      if (!isActionArray(value)) continue;
+      for (const entry of value) {
+        counts.add(columnOf(field, entry));
+        if (pricedEntry(field, entry, priceAll) && row.spend !== void 0)
+          costs.add(`cost_per.${columnOf(field, entry)}`);
+      }
+    }
+    return counts.size === 0 ? [field] : [...counts, ...costs];
+  });
+  const flat = rows.map((row) => {
+    const out = {};
+    const spend = Number(row.spend);
+    for (const [field, value] of Object.entries(row)) {
+      if (!isActionArray(value)) {
+        out[field] = value;
+        continue;
+      }
+      for (const entry of value) {
+        const column = columnOf(field, entry);
+        out[column] = entry.value;
+        const count = Number(entry.value);
+        if (pricedEntry(field, entry, priceAll) && Number.isFinite(spend) && count > 0) {
+          out[`cost_per.${column}`] = round2(spend / count);
+        }
+      }
+    }
+    return out;
+  });
+  return { rows: flat, columns };
+}
+var FUNNEL_COLUMNS = ["result_type", "results", "cvr", "cost_per_result"];
+var RESULT_PRIORITY = [
+  "purchase",
+  "complete_registration",
+  "lead",
+  "submit_application",
+  "subscribe",
+  "start_trial",
+  "schedule",
+  "contact",
+  "initiate_checkout",
+  "add_payment_info",
+  "add_to_cart"
+];
+function countOf(actions, type) {
+  return actions.filter((entry) => entry.action_type === type).reduce((sum, entry) => sum + Number(entry.value), 0);
+}
+function resultTypeOf(actions, wanted) {
+  const present = new Set(actions.map((entry) => entry.action_type));
+  const named = (wanted ?? []).find((name) => [...present].some((type) => type === name || type.endsWith(`.${name}`)));
+  if (named) return [...present].find((type) => type === named || type.endsWith(`.${named}`)) ?? null;
+  const standard = RESULT_PRIORITY.find((type) => present.has(type));
+  if (standard) return standard;
+  const custom = actions.filter((entry) => entry.action_type.startsWith(CUSTOM_EVENT_PREFIX)).sort((a, b) => Number(b.value) - Number(a.value));
+  return custom[0]?.action_type ?? null;
+}
+function withFunnelResults(rows, options) {
+  return rows.map((row) => {
+    const actions = isActionArray(row.actions) ? row.actions : [];
+    const resultType = resultTypeOf(actions, options.actionTypes);
+    const results = resultType === null ? null : countOf(actions, resultType);
+    const linkClicks = row.inline_link_clicks !== void 0 ? Number(row.inline_link_clicks) : countOf(actions, "link_click");
+    const spend = Number(row.spend);
+    return {
+      ...row,
+      result_type: resultType,
+      results,
+      cvr: results !== null && linkClicks > 0 ? round2(results / linkClicks * 100) : null,
+      cost_per_result: results !== null && results > 0 && Number.isFinite(spend) ? round2(spend / results) : null
+    };
+  });
+}
+
 // src/commands/ads/meta/placement-delivery.ts
 var MIN_IMPRESSIONS = 20;
 var SILENT_FRACTION_OF_REFERENCE = 0.1;
@@ -328,6 +513,21 @@ function syncedHintOf(body) {
   const level = body.level === "adset" ? "ad_group" : body.level;
   return syncedFirstHint("meta", level);
 }
+function shapeRows(rows, args) {
+  if (args.full) return { rows, hints: [] };
+  const actionTypes = commaSplit(args["action-types"]);
+  const { rows: compacted, dropped } = compactInsightsRows(rows, { actionTypes });
+  const compact = args.intent === "funnel" ? withFunnelResults(compacted, { actionTypes }) : compacted;
+  if (dropped.length === 0) return { rows: compact, hints: [] };
+  const named = dropped.slice(0, 4).join(", ");
+  const more = dropped.length > 4 ? ` and ${dropped.length - 4} more` : "";
+  return {
+    rows: compact,
+    hints: [
+      `Engagement and combined action types were left out (${named}${more}); --action-types <type> keeps one, --full returns every raw action.`
+    ]
+  };
+}
 var insightsCommand = defineCommand({
   meta: {
     name: "insights",
@@ -361,9 +561,20 @@ Examples \u2014 common AI questions:
   # "Should we shift budget to Instagram?"
   baker ads meta insights --object act_123 --level adset --breakdowns publisher_platform,platform_position
 
+  # "How many sign-ups and leads per month?" \u2014 one call, one row per month
+  baker ads meta insights --object act_123 --intent revenue --action-types complete_registration,lead --time-increment monthly --since 2026-01-01 --until 2026-03-31
+
   # Custom field set (escape hatch)
   baker ads meta insights --object act_123 --fields impressions,spend,actions
 
+Action arrays (actions, cost_per_action_type, conversions, \u2026) are compact: Meta's aliases of one conversion
+(omni_, offsite_conversion.fb_pixel_, onsite_web_ \u2026) collapse to one entry under its plain name
+(complete_registration, lead, purchase), and engagement counts (likes, saves, video views) are left out.
+--action-types keeps only the named types; --full returns Meta's raw arrays. --output md|csv gives each
+action type its own column (actions.lead, cost_per_action_type.lead); a custom event, or every type --action-types
+names, also gets its cost (cost_per.conversions.<type> = spend / count). --intent funnel adds result_type, results,
+cvr (% of link clicks) and cost_per_result to each row; --action-types <type> picks which action is the result.
+
 Async is automatic for heavy queries; pass --async to force it, or --no-async to refuse fallback.`
   },
   args: {
@@ -380,6 +591,11 @@ Async is automatic for heavy queries; pass --async to force it, or --no-async to
     until: { type: "string", description: "Custom end date YYYY-MM-DD" },
     "time-increment": { type: "string", description: "1 (day) | monthly | all_days" },
     breakdowns: { type: "string", description: "Comma-separated breakdowns (e.g. publisher_platform,age)" },
+    "action-types": {
+      type: "string",
+      description: "Keep only these action types in actions/cost_per_action_type/conversions \u2014 plain names (complete_registration,lead,purchase), a raw Meta name, or a custom event's name"
+    },
+    full: { type: "boolean", description: "Return Meta's raw action arrays: every alias and engagement type" },
     "action-breakdowns": {
       type: "string",
       description: "Slice the actions[] array (default: action_type for revenue/funnel)"
@@ -418,13 +634,16 @@ Async is automatic for heavy queries; pass --async to force it, or --no-async to
     const wantAsync = wantsAsync(args.async, body);
     try {
       const rows = wantAsync ? await runAsync(body) : await apiPost("/api/ads/meta/insights", body);
-      const sorted = args["no-sort"] ? rows : sortRowsBySpendDesc(rows);
+      const shaped = shapeRows(args["no-sort"] ? rows : sortRowsBySpendDesc(rows), args);
+      const sorted = shaped.rows;
       if (fmt !== "json") {
-        writeAdsOutput(sorted, fmt, body.fields);
+        const fields = args.intent === "funnel" && !args.full ? [...body.fields, ...FUNNEL_COLUMNS] : body.fields;
+        const table = args.full || fmt === "jsonl" ? { rows: sorted, columns: fields } : insightsTable(sorted, fields, { priceAll: args["action-types"] !== void 0 });
+        writeAdsOutput(table.rows, fmt, table.columns, shaped.hints);
         return;
       }
       const synced = syncedHintOf(body);
-      const hints = [...placementDeliveryHints(sorted), ...synced === null ? [] : [synced]];
+      const hints = [...placementDeliveryHints(sorted), ...shaped.hints, ...synced === null ? [] : [synced]];
       writeJsonEnvelope({ ok: true, data: sorted, hints });
     } catch (err) {
       handleMetaError(err);
@@ -436,4 +655,4 @@ export {
   insightsCommand,
   wantsAsync
 };
-//# sourceMappingURL=insights-UOO6OK3U.js.map
+//# sourceMappingURL=insights-7NC2JFXU.js.map

package/dist/insights-7NC2JFXU.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/ads/meta/insights.ts","../src/commands/ads/meta/insights-actions.ts","../src/commands/ads/meta/placement-delivery.ts","../src/commands/ads/meta/presets.ts"],"sourcesContent":["import { defineCommand } from \"citty\";\nimport { NO_CACHE_ARG } from \"../../../cache-flag.ts\";\nimport { apiGet, apiPost } from \"../../../client.ts\";\nimport { writeAdsJson, writeAdsOutput, writeJsonEnvelope } from \"../output.ts\";\nimport { metaBreakdownSyncedHint, type SyncedLevel, syncedFirstHint } from \"../synced-first.ts\";\nimport { compactInsightsRows, FUNNEL_COLUMNS, insightsTable, withFunnelResults } from \"./insights-actions.ts\";\nimport { placementDeliveryHints } from \"./placement-delivery.ts\";\nimport { composeFields, getIntent, type InsightsIntent, type InsightsLevel, listIntents } from \"./presets.ts\";\nimport { csvOrJson, getDateRange, handleMetaError } from \"./shared.ts\";\n\nconst POLL_FIRST_MS = 5_000;\nconst POLL_LONGEST_MS = 30_000;\nconst POLL_MAX_MS = 10 * 60_000;\n\n/**\n * The wait before status poll `attempt` (0-based): 5s, growing by half each\n * poll, at most 30s. Every poll is a read from the ad account's hourly Meta\n * budget, and a long report gains nothing from being asked every 5 seconds.\n */\nexport function asyncPollDelayMs(attempt: number): number {\n  return Math.min(Math.round(POLL_FIRST_MS * 1.5 ** attempt), POLL_LONGEST_MS);\n}\n\n/** Default attribution windows — only these still work as of Jan 2026 (1d_view + 28d_click also valid but rarely used). */\nconst DEFAULT_ATTRIBUTION_WINDOWS = [\"7d_click\", \"1d_view\"];\n\n/** Default filter — strip rows that didn't deliver. Almost always what we want. */\nconst DEFAULT_FILTERING = [{ field: \"impressions\", operator: \"GREATER_THAN\", value: 0 }];\n\nexport interface InsightsBody {\n  object: string;\n  level: InsightsLevel;\n  fields: string[];\n  datePreset?: string;\n  since?: string;\n  until?: string;\n  timeIncrement?: string;\n  breakdowns?: string[];\n  actionBreakdowns?: string[];\n  filtering?: Array<{ field: string; operator: string; value: string | number | string[] }>;\n  attributionWindows?: string[];\n  useAccountAttributionSetting?: boolean;\n  useUnifiedAttributionSetting?: boolean;\n  limit?: number;\n  skipCache?: boolean;\n}\n\nfunction commaSplit(input: string | undefined): string[] | undefined {\n  if (!input) return undefined;\n  return input\n    .split(\",\")\n    .map((s) => s.trim())\n    .filter(Boolean);\n}\n\nfunction parseFiltering(raw: string | undefined): InsightsBody[\"filtering\"] {\n  if (!raw) return undefined;\n  try {\n    return JSON.parse(raw) as InsightsBody[\"filtering\"];\n  } catch {\n    handleMetaError(new Error(\"Invalid --filtering JSON\"));\n  }\n}\n\nfunction pickIntent(name: string | undefined): InsightsIntent {\n  if (!name) return \"baseline\";\n  const found = getIntent(name);\n  if (!found) {\n    handleMetaError(new Error(`Unknown --intent: ${name}. Use --list-intents to see options.`));\n  }\n  return found.name;\n}\n\nfunction pickLevel(args: Record<string, unknown>): InsightsLevel {\n  const raw = args.level as string | undefined;\n  if (!raw) return \"account\";\n  if (raw !== \"account\" && raw !== \"campaign\" && raw !== \"adset\" && raw !== \"ad\") {\n    handleMetaError(new Error(\"--level must be one of: account|campaign|adset|ad\"));\n  }\n  return raw;\n}\n\n/**\n * Auto-async heuristic. Heavy queries that would time out as sync go async\n * automatically — the user shouldn't have to think about it.\n *\n *   - level=ad with breakdowns\n *   - >2 breakdowns at any level\n *   - explicit time range > 90 days\n *   - level=ad over an account-level object with a wide window\n */\nfunction shouldAutoAsync(body: InsightsBody): boolean {\n  const breakdownCount = (body.breakdowns ?? []).length;\n  if (body.level === \"ad\" && breakdownCount > 0 && body.object.startsWith(\"act_\")) {\n    return true;\n  }\n  if (breakdownCount > 2) {\n    return true;\n  }\n  if (body.since && body.until) {\n    const days = (Date.parse(body.until) - Date.parse(body.since)) / 86_400_000;\n    if (days > 90) {\n      return true;\n    }\n  }\n  return false;\n}\n\n/**\n * Whether to take the async path — three states, not two.\n *\n * citty resolves `--no-async` to `async: false` rather than filling a separate\n * `no-async` arg, so reading `args[\"no-async\"]` (as this did) always saw\n * undefined and the documented refusal never applied: a heavy query went async\n * no matter what the caller asked for.\n */\nexport function wantsAsync(asyncFlag: unknown, body: InsightsBody): boolean {\n  if (asyncFlag === true) return true;\n  if (asyncFlag === false) return false;\n  return shouldAutoAsync(body);\n}\n\nfunction applyDateRange(body: InsightsBody, args: Record<string, unknown>): void {\n  const range = getDateRange(args);\n  if (range.datePreset) body.datePreset = range.datePreset;\n  if (range.since) body.since = range.since;\n  if (range.until) body.until = range.until;\n  if (!body.datePreset && !(body.since && body.until)) {\n    body.datePreset = \"last_7d\";\n  }\n}\n\nfunction buildFiltering(args: Record<string, unknown>): InsightsBody[\"filtering\"] {\n  const explicit = parseFiltering(args.filtering as string | undefined);\n  if (explicit) return explicit;\n  if (args[\"include-undelivered\"]) return undefined;\n  return DEFAULT_FILTERING;\n}\n\nfunction buildAttributionWindows(args: Record<string, unknown>): string[] | undefined {\n  const explicit = commaSplit(args[\"attribution-windows\"] as string | undefined);\n  if (explicit) return explicit;\n  return DEFAULT_ATTRIBUTION_WINDOWS;\n}\n\nfunction buildBody(args: Record<string, unknown>): InsightsBody {\n  const intent = pickIntent(args.intent as string | undefined);\n  const level = pickLevel(args);\n  const intentDef = getIntent(intent);\n  const explicitFields = commaSplit(args.fields as string | undefined);\n  const fields = explicitFields ?? composeFields(intent, level);\n  const breakdowns = commaSplit(args.breakdowns as string | undefined);\n  const actionBreakdowns = commaSplit(args[\"action-breakdowns\"] as string | undefined) ?? intentDef?.actionBreakdowns;\n\n  const body: InsightsBody = {\n    object: args.object as string,\n    level,\n    fields,\n    timeIncrement: args[\"time-increment\"] as string | undefined,\n    breakdowns,\n    actionBreakdowns,\n    filtering: buildFiltering(args),\n    attributionWindows: buildAttributionWindows(args),\n    useAccountAttributionSetting: Boolean(args[\"use-account-attribution\"]),\n    useUnifiedAttributionSetting: Boolean(args[\"use-unified-attribution\"]),\n    limit: args.limit ? Number(args.limit) : 1000,\n    skipCache: Boolean(args[\"no-cache\"]),\n  };\n  applyDateRange(body, args);\n  return body;\n}\n\nasync function pollAsync(reportRunId: string): Promise<void> {\n  const start = Date.now();\n  for (let attempt = 0; Date.now() - start < POLL_MAX_MS; attempt++) {\n    // The status route is a GET reading `report-run-id` from the query string.\n    // Posting to it matched no route at all, so every heavy query died on a\n    // bare 404 the moment it went async.\n    const status = await apiGet<{ async_status?: string; async_percent_completion?: number }>(\n      \"/api/ads/meta/insights/async/status\",\n      { \"report-run-id\": reportRunId },\n    );\n    if (status.async_status === \"Job Completed\") return;\n    if (status.async_status === \"Job Failed\" || status.async_status === \"Job Skipped\") {\n      handleMetaError(new Error(`Async insights job ${status.async_status}`));\n    }\n    process.stderr.write(\n      `Async insights ${status.async_status ?? \"queued\"} (${Math.round(status.async_percent_completion ?? 0)}%)…\\n`,\n    );\n    await new Promise((resolve) => setTimeout(resolve, asyncPollDelayMs(attempt)));\n  }\n  handleMetaError(new Error(\"Async insights polling timed out after 10 minutes\"));\n}\n\nasync function runAsync(body: InsightsBody): Promise<Array<Record<string, unknown>>> {\n  const submit = await apiPost<{ reportRunId: string }>(\"/api/ads/meta/insights/async\", body);\n  process.stderr.write(`Async insights job: ${submit.reportRunId}\\n`);\n  await pollAsync(submit.reportRunId);\n  return apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights/async/result\", {\n    reportRunId: submit.reportRunId,\n    fields: body.fields,\n    limit: body.limit,\n  });\n}\n\n/** Insights rows have nested `actions[]` arrays. Sort by the named action_type's value descending. */\nfunction sortRowsBySpendDesc(rows: Array<Record<string, unknown>>): Array<Record<string, unknown>> {\n  return [...rows].sort((a, b) => {\n    const sa = Number(a.spend ?? 0);\n    const sb = Number(b.spend ?? 0);\n    if (Number.isNaN(sa) || Number.isNaN(sb)) return 0;\n    return sb - sa;\n  });\n}\n\n/** The `baker ads performance` read that answers the same insights read; null when the synced copy cannot. */\nfunction syncedHintOf(body: InsightsBody): string | null {\n  const breakdowns = body.breakdowns ?? [];\n  if (breakdowns.length > 0) return metaBreakdownSyncedHint(breakdowns);\n  const level: SyncedLevel = body.level === \"adset\" ? \"ad_group\" : body.level;\n  return syncedFirstHint(\"meta\", level);\n}\n\n/** The compact rows, or Meta's own with --full, and the hint naming what the compact view dropped. */\nfunction shapeRows(\n  rows: Array<Record<string, unknown>>,\n  args: Record<string, unknown>,\n): { rows: Array<Record<string, unknown>>; hints: string[] } {\n  if (args.full) return { rows, hints: [] };\n  const actionTypes = commaSplit(args[\"action-types\"] as string | undefined);\n  const { rows: compacted, dropped } = compactInsightsRows(rows, { actionTypes });\n  const compact = args.intent === \"funnel\" ? withFunnelResults(compacted, { actionTypes }) : compacted;\n  if (dropped.length === 0) return { rows: compact, hints: [] };\n  const named = dropped.slice(0, 4).join(\", \");\n  const more = dropped.length > 4 ? ` and ${dropped.length - 4} more` : \"\";\n  return {\n    rows: compact,\n    hints: [\n      `Engagement and combined action types were left out (${named}${more}); --action-types <type> keeps one, --full returns every raw action.`,\n    ],\n  };\n}\n\nexport const insightsCommand = defineCommand({\n  meta: {\n    name: \"insights\",\n    description: `Performance reporting — the main Meta tool for AI agents.\n\nSmart defaults so the AI doesn't have to remember every flag:\n  --level account                       (set --level campaign|adset|ad to drill in)\n  --intent baseline                     (or revenue|funnel|ranking|video|identity)\n  --date-preset last_7d                 (override with --since/--until)\n  --attribution-windows 7d_click,1d_view  (the only ones still working post Jan 2026)\n  filter: impressions > 0               (skip undelivered rows; --include-undelivered to keep)\n  sort: spend descending                (when result fits in memory)\n  auto-async when query is heavy (level=ad + breakdowns, big date ranges, etc.)\n\nIdentity fields (campaign_name, ad_name etc.) are appended automatically based on --level so rows\nare self-describing.\n\nExamples — common AI questions:\n  # \"How is GreenLeaf doing this week?\"\n  baker ads meta insights --object act_123\n\n  # \"Which campaigns are profitable?\"\n  baker ads meta insights --object act_123 --level campaign --intent revenue --date-preset last_28d\n\n  # \"Which creatives need a refresh?\"\n  baker ads meta insights --object act_123 --level ad --intent ranking --date-preset last_14d\n\n  # \"Where do users drop off the funnel?\"\n  baker ads meta insights --object act_123 --intent funnel\n\n  # \"Should we shift budget to Instagram?\"\n  baker ads meta insights --object act_123 --level adset --breakdowns publisher_platform,platform_position\n\n  # \"How many sign-ups and leads per month?\" — one call, one row per month\n  baker ads meta insights --object act_123 --intent revenue --action-types complete_registration,lead --time-increment monthly --since 2026-01-01 --until 2026-03-31\n\n  # Custom field set (escape hatch)\n  baker ads meta insights --object act_123 --fields impressions,spend,actions\n\nAction arrays (actions, cost_per_action_type, conversions, …) are compact: Meta's aliases of one conversion\n(omni_, offsite_conversion.fb_pixel_, onsite_web_ …) collapse to one entry under its plain name\n(complete_registration, lead, purchase), and engagement counts (likes, saves, video views) are left out.\n--action-types keeps only the named types; --full returns Meta's raw arrays. --output md|csv gives each\naction type its own column (actions.lead, cost_per_action_type.lead); a custom event, or every type --action-types\nnames, also gets its cost (cost_per.conversions.<type> = spend / count). --intent funnel adds result_type, results,\ncvr (% of link clicks) and cost_per_result to each row; --action-types <type> picks which action is the result.\n\nAsync is automatic for heavy queries; pass --async to force it, or --no-async to refuse fallback.`,\n  },\n  args: {\n    object: {\n      type: \"string\",\n      description: \"Object ID — act_<id> for account, or a campaign/adset/ad ID\",\n    },\n    level: { type: \"string\", description: \"account|campaign|adset|ad (default: account)\" },\n    intent: { type: \"string\", description: \"baseline|revenue|funnel|ranking|video|identity (default: baseline)\" },\n    fields: { type: \"string\", description: \"Comma-separated field list (overrides --intent bundle)\" },\n    \"list-intents\": { type: \"boolean\", description: \"Print available intents and exit\" },\n    \"date-preset\": { type: \"string\", description: \"Meta date preset (last_7d, last_28d, today, ...)\" },\n    since: { type: \"string\", description: \"Custom start date YYYY-MM-DD\" },\n    until: { type: \"string\", description: \"Custom end date YYYY-MM-DD\" },\n    \"time-increment\": { type: \"string\", description: \"1 (day) | monthly | all_days\" },\n    breakdowns: { type: \"string\", description: \"Comma-separated breakdowns (e.g. publisher_platform,age)\" },\n    \"action-types\": {\n      type: \"string\",\n      description:\n        \"Keep only these action types in actions/cost_per_action_type/conversions — plain names (complete_registration,lead,purchase), a raw Meta name, or a custom event's name\",\n    },\n    full: { type: \"boolean\", description: \"Return Meta's raw action arrays: every alias and engagement type\" },\n    \"action-breakdowns\": {\n      type: \"string\",\n      description: \"Slice the actions[] array (default: action_type for revenue/funnel)\",\n    },\n    filtering: { type: \"string\", description: \"Override default filter — JSON array of {field,operator,value}\" },\n    \"include-undelivered\": { type: \"boolean\", description: \"Keep rows where impressions=0 (off by default)\" },\n    \"attribution-windows\": {\n      type: \"string\",\n      description: \"Override default 7d_click,1d_view (only 1d_view, 1d_click, 7d_click, 28d_click work post Jan 2026)\",\n    },\n    \"use-account-attribution\": { type: \"boolean\", description: \"Use account-saved attribution setting\" },\n    \"use-unified-attribution\": { type: \"boolean\", description: \"Use ad-set unified attribution setting\" },\n    limit: { type: \"string\", description: \"Max rows (default 1000)\" },\n    // Declaring `no-async` too would be a trap: citty resolves it to `async: false`\n    // and never fills an arg of that name, so the declaration reads as supported\n    // while nothing consumes it.\n    async: { type: \"boolean\", description: \"Force the async submit-and-poll path (--no-async refuses it)\" },\n    \"no-sort\": { type: \"boolean\", description: \"Skip default spend-desc sort\" },\n    \"no-cache\": NO_CACHE_ARG,\n    output: { type: \"string\", description: \"Output format: json|csv|jsonl|md\", default: \"json\" },\n  },\n  run: async ({ args }) => {\n    if (args[\"list-intents\"]) {\n      writeAdsJson({ ok: true, data: listIntents() });\n      return;\n    }\n\n    if (!args.object) {\n      writeAdsJson({\n        ok: false,\n        error: { code: \"VALIDATION_ERROR\", message: \"Missing required argument: --object\" },\n      });\n      process.exit(1);\n    }\n\n    const body = buildBody(args);\n    const fmt = csvOrJson(args);\n    const wantAsync = wantsAsync(args.async, body);\n\n    try {\n      const rows = wantAsync\n        ? await runAsync(body)\n        : await apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights\", body);\n      const shaped = shapeRows(args[\"no-sort\"] ? rows : sortRowsBySpendDesc(rows), args);\n      const sorted = shaped.rows;\n\n      if (fmt !== \"json\") {\n        const fields = args.intent === \"funnel\" && !args.full ? [...body.fields, ...FUNNEL_COLUMNS] : body.fields;\n        const table =\n          args.full || fmt === \"jsonl\"\n            ? { rows: sorted, columns: fields }\n            : insightsTable(sorted, fields, { priceAll: args[\"action-types\"] !== undefined });\n        writeAdsOutput(table.rows, fmt, table.columns, shaped.hints);\n        return;\n      }\n      const synced = syncedHintOf(body);\n      const hints = [...placementDeliveryHints(sorted), ...shaped.hints, ...(synced === null ? [] : [synced])];\n      writeJsonEnvelope({ ok: true, data: sorted, hints });\n    } catch (err) {\n      handleMetaError(err);\n    }\n  },\n});\n","/**\n * The compact view of Meta's insights action arrays (`actions`,\n * `cost_per_action_type`, `conversions`, …).\n *\n * Meta returns one conversion under up to six names — `complete_registration`,\n * `omni_complete_registration`, `offsite_conversion.fb_pixel_complete_registration`,\n * `onsite_web_…` — with the same count, beside every engagement count the\n * account ever had (likes, saves, unlikes, video views). A one-month revenue\n * read ran to ~35 entries per row and 3.7 KB, and agents cut it with `head -c`\n * past the spend figure (BAKER-855). So by default each alias family becomes one\n * entry under its plain name, and engagement and Meta's combined \"+ 20s calls\" /\n * \"+ Meta leads\" restatements are dropped from the mixed arrays. `--action-types`\n * keeps only the named ones; `--full` skips this module.\n */\n\ntype InsightsRow = Record<string, unknown>;\ntype ActionEntry = Record<string, unknown> & { action_type: string };\n\n/** Arrays that mix every action type; single-purpose arrays (video watch, outbound clicks) are only de-aliased. */\nconst MIXED_ACTION_FIELDS = new Set([\n  \"actions\",\n  \"unique_actions\",\n  \"action_values\",\n  \"cost_per_action_type\",\n  \"cost_per_unique_action_type\",\n  \"conversions\",\n  \"conversion_values\",\n  \"cost_per_conversion\",\n]);\n\nconst ENGAGEMENT_TYPES = new Set([\n  \"page_engagement\",\n  \"post_engagement\",\n  \"post\",\n  \"comment\",\n  \"like\",\n  \"photo_view\",\n  \"video_view\",\n  \"post_reaction\",\n  \"post_interaction_gross\",\n  \"post_interaction_net\",\n]);\n\n/** `onsite_conversion.post_save`, `…post_net_like`, `…post_unlike` and the rest of the post counters. */\nconst ENGAGEMENT_PREFIX = \"onsite_conversion.post_\";\n\n/** Meta's sums of a conversion with another result (`offsite_lead_add_20_s_calls`), each already its own entry. */\nconst COMBINED_TYPE = /_add_(?:\\d+_s_calls|meta_leads)$/;\n\n/** The channel prefixes Meta puts in front of one conversion's name; `omni_` is the cross-channel total. */\nconst ALIAS_PREFIXES = [\n  \"omni_\",\n  \"offsite_conversion.fb_pixel_\",\n  \"onsite_web_app_\",\n  \"onsite_web_\",\n  \"app_custom_event.fb_mobile_\",\n];\n\n/** On-Facebook lead forms report under their own names; `lead` is the total that includes them. */\nconst LEAD_ALIASES = new Set([\"onsite_conversion.lead_grouped\", \"leadgen_grouped\"]);\n\n/** A custom event (`offsite_conversion.fb_pixel_custom.<Name>`) keeps its full name: it has no alias. */\nfunction canonicalType(type: string): string {\n  if (LEAD_ALIASES.has(type)) return \"lead\";\n  if (type.startsWith(\"offsite_conversion.fb_pixel_custom\")) return type;\n  const prefix = ALIAS_PREFIXES.find((p) => type.startsWith(p));\n  return prefix ? type.slice(prefix.length) : type;\n}\n\nfunction isNoise(type: string): boolean {\n  return ENGAGEMENT_TYPES.has(type) || type.startsWith(ENGAGEMENT_PREFIX) || COMBINED_TYPE.test(type);\n}\n\nfunction isActionArray(value: unknown): value is ActionEntry[] {\n  return (\n    Array.isArray(value) &&\n    value.every((entry) => typeof entry === \"object\" && entry !== null && typeof entry.action_type === \"string\")\n  );\n}\n\n/** The cross-channel `omni_` entry, else the plain name, else the largest alias: never a sum, the aliases overlap. */\nfunction representative(canonical: string, family: ActionEntry[]): ActionEntry {\n  const pick =\n    family.find((entry) => entry.action_type === `omni_${canonical}`) ??\n    family.find((entry) => entry.action_type === canonical) ??\n    family.reduce((best, entry) => (Number(entry.value) > Number(best.value) ? entry : best));\n  return { ...pick, action_type: canonical };\n}\n\n/** The `--action-breakdowns` dimensions an entry is sliced by (`action_device: \"iphone\"`), beyond its type. */\nfunction sliceOf(entry: ActionEntry): Array<[string, unknown]> {\n  return Object.entries(entry).filter(([key]) => key.startsWith(\"action_\") && key !== \"action_type\");\n}\n\n/** Aliases collapse within one breakdown slice: an iPhone and a desktop count of one conversion are two entries. */\nfunction collapse(entries: ActionEntry[]): ActionEntry[] {\n  const families = new Map<string, ActionEntry[]>();\n  for (const entry of entries) {\n    const key = JSON.stringify([canonicalType(entry.action_type), sliceOf(entry)]);\n    families.set(key, [...(families.get(key) ?? []), entry]);\n  }\n  return [...families.values()].map((family) => representative(canonicalType(family[0]?.action_type ?? \"\"), family));\n}\n\n/** `--action-types`: a plain name (its aliases collapsed), an exact raw name, or a custom event's own name. */\nfunction keepNamed(entries: ActionEntry[], wanted: string[]): ActionEntry[] {\n  const raw = entries.filter(\n    (entry) =>\n      (wanted.includes(entry.action_type) && canonicalType(entry.action_type) !== entry.action_type) ||\n      wanted.some((name) => entry.action_type.endsWith(`.${name}`)),\n  );\n  const named = collapse(entries).filter((entry) => wanted.includes(entry.action_type));\n  return [...named, ...raw.filter((entry) => !named.some((kept) => kept.action_type === entry.action_type))];\n}\n\nfunction compactArray(field: string, entries: ActionEntry[], wanted: string[] | undefined, dropped: Set<string>) {\n  if (!MIXED_ACTION_FIELDS.has(field)) return collapse(entries);\n  if (wanted) return keepNamed(entries, wanted);\n  const kept = entries.filter((entry) => {\n    if (!isNoise(entry.action_type)) return true;\n    dropped.add(entry.action_type);\n    return false;\n  });\n  return collapse(kept);\n}\n\n/** Every row with its action arrays compacted, and the engagement or combined types that were dropped. */\nexport function compactInsightsRows(\n  rows: InsightsRow[],\n  options: { actionTypes?: string[] },\n): { rows: InsightsRow[]; dropped: string[] } {\n  const dropped = new Set<string>();\n  const compacted = rows.map((row) =>\n    Object.fromEntries(\n      Object.entries(row).map(([field, value]) => [\n        field,\n        isActionArray(value) ? compactArray(field, value, options.actionTypes, dropped) : value,\n      ]),\n    ),\n  );\n  return { rows: compacted, dropped: [...dropped] };\n}\n\n/** Arrays that count actions; their entries can be priced from the row's spend. */\nconst COUNT_FIELDS = new Set([\"actions\", \"unique_actions\", \"conversions\"]);\n\nconst CUSTOM_EVENT_PREFIX = \"offsite_conversion.fb_pixel_custom\";\n\n/** `actions.lead`, or `actions.lead[iphone]` for an `--action-breakdowns` slice. */\nfunction columnOf(field: string, entry: ActionEntry): string {\n  const slice = sliceOf(entry).map(([, value]) => String(value));\n  return slice.length === 0 ? `${field}.${entry.action_type}` : `${field}.${entry.action_type}[${slice.join(\",\")}]`;\n}\n\nfunction round2(value: number): number {\n  return Math.round(value * 100) / 100;\n}\n\n/** Spend over count, for an unsliced count entry that is priced: spend is per row, never per breakdown slice. */\nfunction pricedEntry(field: string, entry: ActionEntry, priceAll: boolean): boolean {\n  if (!COUNT_FIELDS.has(field) || sliceOf(entry).length > 0) return false;\n  return priceAll || entry.action_type.startsWith(CUSTOM_EVENT_PREFIX);\n}\n\n/**\n * Rows for `--output md|csv`: each action array becomes one `<field>.<action_type>`\n * column holding its total, in place of the array as JSON in one cell. The\n * click/view split stays in `--output json|jsonl`. Meta adds each row's period\n * (`date_start`, `date_stop`) outside the requested fields; it leads the table.\n * A custom event (a CRM stage), or every type `--action-types` named\n * (`priceAll`), gets a `cost_per.<field>.<action_type>` column: the row's spend\n * over that count, in the requested attribution windows.\n */\nexport function insightsTable(\n  rows: InsightsRow[],\n  fields: string[],\n  options: { priceAll?: boolean } = {},\n): { rows: InsightsRow[]; columns: string[] } {\n  const priceAll = options.priceAll ?? false;\n  const period = [\"date_start\", \"date_stop\"].filter(\n    (field) => !fields.includes(field) && rows.some((row) => row[field] !== undefined),\n  );\n  const columns = [...period, ...fields].flatMap((field) => {\n    const counts = new Set<string>();\n    const costs = new Set<string>();\n    for (const row of rows) {\n      const value = row[field];\n      if (!isActionArray(value)) continue;\n      for (const entry of value) {\n        counts.add(columnOf(field, entry));\n        if (pricedEntry(field, entry, priceAll) && row.spend !== undefined)\n          costs.add(`cost_per.${columnOf(field, entry)}`);\n      }\n    }\n    return counts.size === 0 ? [field] : [...counts, ...costs];\n  });\n  const flat = rows.map((row) => {\n    const out: InsightsRow = {};\n    const spend = Number(row.spend);\n    for (const [field, value] of Object.entries(row)) {\n      if (!isActionArray(value)) {\n        out[field] = value;\n        continue;\n      }\n      for (const entry of value) {\n        const column = columnOf(field, entry);\n        out[column] = entry.value;\n        const count = Number(entry.value);\n        if (pricedEntry(field, entry, priceAll) && Number.isFinite(spend) && count > 0) {\n          out[`cost_per.${column}`] = round2(spend / count);\n        }\n      }\n    }\n    return out;\n  });\n  return { rows: flat, columns };\n}\n\n/** The columns `--intent funnel` adds to every row. */\nexport const FUNNEL_COLUMNS = [\"result_type\", \"results\", \"cvr\", \"cost_per_result\"];\n\n/** The conversions a funnel ends in, deepest first: the first one an ad reports is its result. */\nconst RESULT_PRIORITY = [\n  \"purchase\",\n  \"complete_registration\",\n  \"lead\",\n  \"submit_application\",\n  \"subscribe\",\n  \"start_trial\",\n  \"schedule\",\n  \"contact\",\n  \"initiate_checkout\",\n  \"add_payment_info\",\n  \"add_to_cart\",\n];\n\nfunction countOf(actions: ActionEntry[], type: string): number {\n  return actions.filter((entry) => entry.action_type === type).reduce((sum, entry) => sum + Number(entry.value), 0);\n}\n\nfunction resultTypeOf(actions: ActionEntry[], wanted: string[] | undefined): string | null {\n  const present = new Set(actions.map((entry) => entry.action_type));\n  const named = (wanted ?? []).find((name) => [...present].some((type) => type === name || type.endsWith(`.${name}`)));\n  if (named) return [...present].find((type) => type === named || type.endsWith(`.${named}`)) ?? null;\n  const standard = RESULT_PRIORITY.find((type) => present.has(type));\n  if (standard) return standard;\n  const custom = actions\n    .filter((entry) => entry.action_type.startsWith(CUSTOM_EVENT_PREFIX))\n    .sort((a, b) => Number(b.value) - Number(a.value));\n  return custom[0]?.action_type ?? null;\n}\n\n/**\n * `--intent funnel` rows with the figures the intent exists for: the ad's\n * result (the first `--action-types` name it reports, else its deepest standard\n * conversion, else its largest custom event), `cvr` as the percent of link\n * clicks that became one, and `cost_per_result` as spend over results. Reads\n * compacted rows, where each conversion sits under its plain name.\n */\nexport function withFunnelResults(rows: InsightsRow[], options: { actionTypes?: string[] }): InsightsRow[] {\n  return rows.map((row) => {\n    const actions = isActionArray(row.actions) ? row.actions : [];\n    const resultType = resultTypeOf(actions, options.actionTypes);\n    const results = resultType === null ? null : countOf(actions, resultType);\n    const linkClicks =\n      row.inline_link_clicks !== undefined ? Number(row.inline_link_clicks) : countOf(actions, \"link_click\");\n    const spend = Number(row.spend);\n    return {\n      ...row,\n      result_type: resultType,\n      results,\n      cvr: results !== null && linkClicks > 0 ? round2((results / linkClicks) * 100) : null,\n      cost_per_result: results !== null && results > 0 && Number.isFinite(spend) ? round2(spend / results) : null,\n    };\n  });\n}\n","import { placementFormatNote, previewFormatForPosition } from \"@baker/api/ads-meta\";\n\n/**\n * Reads a placement breakdown the way the question \"why does my video show as a\n * still image?\" actually needs to be answered: with this account's own numbers.\n *\n * The failure this replaces is an agent recalling a list of \"image-only\n * placements\" (most of it wrong) and inventing a mechanism Meta does not\n * document. Impressions against video plays, per placement, is the cheap\n * empirical check — it costs one query the agent already ran, and it is\n * account evidence rather than a rule. So the hints below name a suspect and\n * hand over the command that confirms it; they never conclude.\n */\n\n/**\n * Below this, a placement's play rate is arithmetic on too few impressions to\n * carry a claim. Set against a 90%-ish reference rate, seeing no plays in 20\n * impressions is not something chance produces — so this is low enough to reach\n * the long tail where format problems actually live, and the placements it\n * excludes are the ones nobody could have concluded anything from anyway.\n */\nconst MIN_IMPRESSIONS = 20;\n\n/**\n * How far below the ad's own play rate counts as \"this placement is not playing\".\n *\n * Judged against the ad, not against zero. The account this was built from is\n * the reason: it plays at 93% overall, and the one placement carrying a\n * documented format constraint played at 3.85% — 24x worse, and still above any\n * absolute \"under 2%\" bar. An absolute rule cannot see that at any impression\n * threshold; a relative one calibrates itself per creative and per account.\n */\nconst SILENT_FRACTION_OF_REFERENCE = 0.1;\n\n/** Proof the creative plays at all somewhere, so a flagged placement means something. */\nconst PLAYING_REFERENCE_RATE = 0.5;\n\ninterface PlacementDelivery {\n  platform: string;\n  position: string;\n  impressions: number;\n  plays: number;\n  playRate: number;\n  share: number;\n}\n\nfunction toNumber(value: unknown): number {\n  const n = Number(value);\n  return Number.isFinite(n) ? n : 0;\n}\n\n/** Meta returns action metrics as `[{ action_type, value }]`; the total is what matters here. */\nfunction sumActionValues(value: unknown): number {\n  if (!Array.isArray(value)) return 0;\n  return value.reduce<number>((total, entry) => {\n    const item = entry as { value?: unknown };\n    return total + toNumber(item?.value);\n  }, 0);\n}\n\nfunction aggregate(rows: Array<Record<string, unknown>>): PlacementDelivery[] {\n  const byPlacement = new Map<string, PlacementDelivery>();\n  let totalImpressions = 0;\n\n  for (const row of rows) {\n    const position = row.platform_position;\n    if (typeof position !== \"string\" || position.length === 0) continue;\n    const platform = typeof row.publisher_platform === \"string\" ? row.publisher_platform : \"\";\n    const impressions = toNumber(row.impressions);\n    totalImpressions += impressions;\n    const key = `${platform}/${position}`;\n    const current = byPlacement.get(key) ?? { platform, position, impressions: 0, plays: 0, playRate: 0, share: 0 };\n    current.impressions += impressions;\n    current.plays += sumActionValues(row.video_play_actions);\n    byPlacement.set(key, current);\n  }\n\n  return [...byPlacement.values()].map((placement) => ({\n    ...placement,\n    playRate: placement.impressions > 0 ? placement.plays / placement.impressions : 0,\n    share: totalImpressions > 0 ? placement.impressions / totalImpressions : 0,\n  }));\n}\n\nfunction previewCommand(placement: PlacementDelivery): string {\n  const format = previewFormatForPosition(placement.position, placement.platform);\n  return format\n    ? `\\`baker ads meta preview --creative-id <id> --placement ${placement.position} --platform ${placement.platform}\\``\n    : `no preview format is known for ${placement.position}, so Meta's renderer cannot confirm it — say the placement is unverified rather than filling the gap`;\n}\n\n/**\n * The play rate only means something when every row describes the same\n * creative. Aggregating placements across ads puts an image ad's impressions in\n * the same bucket as a video's plays, which reads as \"this placement doesn't\n * render video\" when it only means \"an image ad ran there\" — the exact wrong\n * conclusion this module exists to prevent. So a query that does not pin one ad\n * (`--level ad --object <adId>`) gets no hint rather than a confounded one.\n */\nfunction isSingleAdQuery(rows: Array<Record<string, unknown>>): boolean {\n  const adIds = new Set<string>();\n  for (const row of rows) {\n    if (typeof row.ad_id !== \"string\" || row.ad_id.length === 0) return false;\n    adIds.add(row.ad_id);\n  }\n  return adIds.size === 1;\n}\n\n/**\n * Placements this account delivered into without the video ever playing.\n *\n * Silent unless the query carried video metrics AND the creative demonstrably\n * plays somewhere else: without a playing reference, a zero everywhere means\n * \"not a video query\", not \"the placement is broken\".\n */\nexport function placementDeliveryHints(rows: Array<Record<string, unknown>>): string[] {\n  const carriesVideoMetrics = rows.some((row) => Array.isArray(row.video_play_actions));\n  if (!carriesVideoMetrics || !isSingleAdQuery(rows)) return [];\n\n  const placements = aggregate(rows);\n  const judgeable = placements.filter((p) => p.impressions >= MIN_IMPRESSIONS);\n  const impressions = judgeable.reduce((total, p) => total + p.impressions, 0);\n  const reference = impressions > 0 ? judgeable.reduce((total, p) => total + p.plays, 0) / impressions : 0;\n  if (reference < PLAYING_REFERENCE_RATE) return [];\n\n  const silent = judgeable\n    .filter((p) => p.playRate < reference * SILENT_FRACTION_OF_REFERENCE)\n    .sort((a, b) => b.impressions - a.impressions);\n\n  // Never go quiet on a video placement query. Silence is what the agent fills\n  // in with a remembered rule, and \"every placement plays\" is the answer to\n  // \"why does it show as a still image\" far more often than a placement is.\n  if (silent.length === 0) {\n    const worst = [...judgeable].sort((a, b) => a.playRate - b.playRate)[0];\n    return [\n      `Checked every placement above ${MIN_IMPRESSIONS} impressions against this ad's own play rate (${(reference * 100).toFixed(0)}%): no placement is failing to play the video${worst ? `, the lowest being ${worst.platform}/${worst.position} at ${(worst.playRate * 100).toFixed(0)}%` : \"\"}. So placements do not explain a \"it shows as a still image\" report — rule out autoplay off or data saver in the viewer's own app, which renders every video as its cover frame account-wide.`,\n    ];\n  }\n\n  const hints = silent.map((placement) => {\n    const note = placementFormatNote(placement.position);\n    const documented = note ? ` Meta documents this placement: ${note.note}` : \"\";\n    return `${placement.platform}/${placement.position} delivered ${placement.impressions.toLocaleString(\"en-US\")} impressions (${(placement.share * 100).toFixed(1)}% of the total) and ${placement.plays.toLocaleString(\"en-US\")} video plays — it may not be rendering the video. This is account evidence, not a rule: confirm what Meta renders there with ${previewCommand(placement)} before you say anything about it.${documented}`;\n  });\n\n  const combinedShare = silent.reduce((total, placement) => total + placement.share, 0) * 100;\n  hints.push(\n    `Those placements are ${combinedShare.toFixed(1)}% of delivery in this query. State that share before proposing to remove them — and note that removing placements from a live ad set is a targeting change, which Meta counts as a significant edit that re-enters the learning phase.`,\n  );\n  return hints;\n}\n","/**\n * Insights field bundles. Picked for AI agent ergonomics: small, focused field\n * lists that answer one specific question without forcing the AI to enumerate\n * Meta's 500+ insights fields.\n *\n * Two-axis design:\n *   --intent (field bundle, default: baseline)   — what data to ask for\n *   --level  (object granularity, default: account) — at what granularity\n *\n * Intents are independent of level — pass `--intent ranking --level ad` to flag\n * creatives, or `--intent revenue --level campaign` for ROAS by campaign.\n *\n * Identity fields (campaign_name etc.) are appended automatically based on\n * level so the AI can read rows without joining.\n */\n\nexport type InsightsLevel = \"account\" | \"campaign\" | \"adset\" | \"ad\";\n\nexport type InsightsIntent = \"baseline\" | \"revenue\" | \"funnel\" | \"ranking\" | \"video\" | \"identity\";\n\ninterface IntentDefinition {\n  name: InsightsIntent;\n  description: string;\n  fields: string[];\n  /** Action breakdowns to slice the actions[] array — empty if not needed. */\n  actionBreakdowns?: string[];\n}\n\nconst INSIGHTS_INTENTS: Record<InsightsIntent, IntentDefinition> = {\n  baseline: {\n    name: \"baseline\",\n    description: \"Spend, impressions, clicks, CTR, CPC, CPM. The default question: 'how is delivery?'\",\n    fields: [\"impressions\", \"reach\", \"frequency\", \"spend\", \"clicks\", \"ctr\", \"cpc\", \"cpm\"],\n  },\n  revenue: {\n    name: \"revenue\",\n    description: \"Spend, conversions, action_values, purchase_roas. 'How much money are we making?'\",\n    fields: [\"spend\", \"actions\", \"action_values\", \"conversions\", \"conversion_values\", \"purchase_roas\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  funnel: {\n    name: \"funnel\",\n    description: \"Impression → click → landing page → action. 'Where do users drop off?'\",\n    fields: [\"impressions\", \"clicks\", \"inline_link_clicks\", \"outbound_clicks\", \"actions\", \"spend\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  ranking: {\n    name: \"ranking\",\n    description: \"Quality, engagement, conversion-rate rankings. 'Which creatives need a refresh?'\",\n    fields: [\"impressions\", \"spend\", \"ctr\", \"quality_ranking\", \"engagement_rate_ranking\", \"conversion_rate_ranking\"],\n  },\n  video: {\n    name: \"video\",\n    description: \"Watch funnel, thruplay cost. 'How are video creatives holding attention?'\",\n    fields: [\n      \"impressions\",\n      \"spend\",\n      \"video_play_actions\",\n      \"video_p25_watched_actions\",\n      \"video_p50_watched_actions\",\n      \"video_p75_watched_actions\",\n      \"video_p100_watched_actions\",\n      \"video_thruplay_watched_actions\",\n      \"cost_per_thruplay\",\n    ],\n  },\n  identity: {\n    name: \"identity\",\n    description: \"Just the names + spend — for cheap roll-up summaries.\",\n    fields: [\"spend\", \"impressions\"],\n  },\n};\n\nconst IDENTITY_FIELDS_BY_LEVEL: Record<InsightsLevel, string[]> = {\n  account: [\"account_id\", \"account_name\", \"account_currency\"],\n  campaign: [\"campaign_id\", \"campaign_name\", \"objective\"],\n  adset: [\"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n  ad: [\"ad_id\", \"ad_name\", \"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n};\n\n/** Compose final field list: intent metrics + level-specific identity fields, deduplicated. */\nexport function composeFields(intent: InsightsIntent, level: InsightsLevel): string[] {\n  const intentFields = INSIGHTS_INTENTS[intent].fields;\n  const identity = IDENTITY_FIELDS_BY_LEVEL[level];\n  const seen = new Set<string>();\n  const out: string[] = [];\n  for (const f of [...identity, ...intentFields]) {\n    if (!seen.has(f)) {\n      seen.add(f);\n      out.push(f);\n    }\n  }\n  return out;\n}\n\nexport function getIntent(name: string): IntentDefinition | undefined {\n  return INSIGHTS_INTENTS[name as InsightsIntent];\n}\n\nexport function listIntents(): IntentDefinition[] {\n  return 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package/dist/{meta-MBW5LM5V.js → meta-6IFYEOZL.js}

@@ -92,7 +92,7 @@ Full guide: __tooling__/docs/tools/baker/ads-meta.md`
     "custom-conversions": () => import("./custom-conversions-OVUDN3HH.js").then((m) => m.customConversionsCommand),
     pixels: () => import("./pixels-6PKYGSQ4.js").then((m) => m.pixelsCommand),
     activities: () => import("./activities-OC3CJX4I.js").then((m) => m.activitiesCommand),
-    insights: () => import("./insights-UOO6OK3U.js").then((m) => m.insightsCommand),
+    insights: () => import("./insights-7NC2JFXU.js").then((m) => m.insightsCommand),
     preview: () => import("./preview-CD2QADBJ.js").then((m) => m.previewCommand),
     targeting: () => import("./targeting-II4CQUPW.js").then((m) => m.targetingCommand),
     "instagram-accounts": () => import("./account-assets-BVEEUGDA.js").then((m) => m.instagramAccountsCommand),
@@ -119,4 +119,4 @@ Full guide: __tooling__/docs/tools/baker/ads-meta.md`
 export {
   metaCommand
 };
-//# sourceMappingURL=meta-MBW5LM5V.js.map
+//# sourceMappingURL=meta-6IFYEOZL.js.map

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@koda-sl/baker-cli",
-  "version": "0.540.0",
+  "version": "0.541.0",
   "description": "AI-agent-first CLI for interacting with Baker, including the Baker creative canvas.",
   "type": "module",
   "bin": {

package/dist/insights-UOO6OK3U.js.map

@@ -1 +0,0 @@
-{"version":3,"sources":["../src/commands/ads/meta/insights.ts","../src/commands/ads/meta/placement-delivery.ts","../src/commands/ads/meta/presets.ts"],"sourcesContent":["import { defineCommand } from \"citty\";\nimport { NO_CACHE_ARG } from \"../../../cache-flag.ts\";\nimport { apiGet, apiPost } from \"../../../client.ts\";\nimport { writeAdsJson, writeAdsOutput, writeJsonEnvelope } from \"../output.ts\";\nimport { metaBreakdownSyncedHint, type SyncedLevel, syncedFirstHint } from \"../synced-first.ts\";\nimport { placementDeliveryHints } from \"./placement-delivery.ts\";\nimport { composeFields, getIntent, type InsightsIntent, type InsightsLevel, listIntents } from \"./presets.ts\";\nimport { csvOrJson, getDateRange, handleMetaError } from \"./shared.ts\";\n\nconst POLL_FIRST_MS = 5_000;\nconst POLL_LONGEST_MS = 30_000;\nconst POLL_MAX_MS = 10 * 60_000;\n\n/**\n * The wait before status poll `attempt` (0-based): 5s, growing by half each\n * poll, at most 30s. Every poll is a read from the ad account's hourly Meta\n * budget, and a long report gains nothing from being asked every 5 seconds.\n */\nexport function asyncPollDelayMs(attempt: number): number {\n  return Math.min(Math.round(POLL_FIRST_MS * 1.5 ** attempt), POLL_LONGEST_MS);\n}\n\n/** Default attribution windows — only these still work as of Jan 2026 (1d_view + 28d_click also valid but rarely used). */\nconst DEFAULT_ATTRIBUTION_WINDOWS = [\"7d_click\", \"1d_view\"];\n\n/** Default filter — strip rows that didn't deliver. Almost always what we want. */\nconst DEFAULT_FILTERING = [{ field: \"impressions\", operator: \"GREATER_THAN\", value: 0 }];\n\nexport interface InsightsBody {\n  object: string;\n  level: InsightsLevel;\n  fields: string[];\n  datePreset?: string;\n  since?: string;\n  until?: string;\n  timeIncrement?: string;\n  breakdowns?: string[];\n  actionBreakdowns?: string[];\n  filtering?: Array<{ field: string; operator: string; value: string | number | string[] }>;\n  attributionWindows?: string[];\n  useAccountAttributionSetting?: boolean;\n  useUnifiedAttributionSetting?: boolean;\n  limit?: number;\n  skipCache?: boolean;\n}\n\nfunction commaSplit(input: string | undefined): string[] | undefined {\n  if (!input) return undefined;\n  return input\n    .split(\",\")\n    .map((s) => s.trim())\n    .filter(Boolean);\n}\n\nfunction parseFiltering(raw: string | undefined): InsightsBody[\"filtering\"] {\n  if (!raw) return undefined;\n  try {\n    return JSON.parse(raw) as InsightsBody[\"filtering\"];\n  } catch {\n    handleMetaError(new Error(\"Invalid --filtering JSON\"));\n  }\n}\n\nfunction pickIntent(name: string | undefined): InsightsIntent {\n  if (!name) return \"baseline\";\n  const found = getIntent(name);\n  if (!found) {\n    handleMetaError(new Error(`Unknown --intent: ${name}. Use --list-intents to see options.`));\n  }\n  return found.name;\n}\n\nfunction pickLevel(args: Record<string, unknown>): InsightsLevel {\n  const raw = args.level as string | undefined;\n  if (!raw) return \"account\";\n  if (raw !== \"account\" && raw !== \"campaign\" && raw !== \"adset\" && raw !== \"ad\") {\n    handleMetaError(new Error(\"--level must be one of: account|campaign|adset|ad\"));\n  }\n  return raw;\n}\n\n/**\n * Auto-async heuristic. Heavy queries that would time out as sync go async\n * automatically — the user shouldn't have to think about it.\n *\n *   - level=ad with breakdowns\n *   - >2 breakdowns at any level\n *   - explicit time range > 90 days\n *   - level=ad over an account-level object with a wide window\n */\nfunction shouldAutoAsync(body: InsightsBody): boolean {\n  const breakdownCount = (body.breakdowns ?? []).length;\n  if (body.level === \"ad\" && breakdownCount > 0 && body.object.startsWith(\"act_\")) {\n    return true;\n  }\n  if (breakdownCount > 2) {\n    return true;\n  }\n  if (body.since && body.until) {\n    const days = (Date.parse(body.until) - Date.parse(body.since)) / 86_400_000;\n    if (days > 90) {\n      return true;\n    }\n  }\n  return false;\n}\n\n/**\n * Whether to take the async path — three states, not two.\n *\n * citty resolves `--no-async` to `async: false` rather than filling a separate\n * `no-async` arg, so reading `args[\"no-async\"]` (as this did) always saw\n * undefined and the documented refusal never applied: a heavy query went async\n * no matter what the caller asked for.\n */\nexport function wantsAsync(asyncFlag: unknown, body: InsightsBody): boolean {\n  if (asyncFlag === true) return true;\n  if (asyncFlag === false) return false;\n  return shouldAutoAsync(body);\n}\n\nfunction applyDateRange(body: InsightsBody, args: Record<string, unknown>): void {\n  const range = getDateRange(args);\n  if (range.datePreset) body.datePreset = range.datePreset;\n  if (range.since) body.since = range.since;\n  if (range.until) body.until = range.until;\n  if (!body.datePreset && !(body.since && body.until)) {\n    body.datePreset = \"last_7d\";\n  }\n}\n\nfunction buildFiltering(args: Record<string, unknown>): InsightsBody[\"filtering\"] {\n  const explicit = parseFiltering(args.filtering as string | undefined);\n  if (explicit) return explicit;\n  if (args[\"include-undelivered\"]) return undefined;\n  return DEFAULT_FILTERING;\n}\n\nfunction buildAttributionWindows(args: Record<string, unknown>): string[] | undefined {\n  const explicit = commaSplit(args[\"attribution-windows\"] as string | undefined);\n  if (explicit) return explicit;\n  return DEFAULT_ATTRIBUTION_WINDOWS;\n}\n\nfunction buildBody(args: Record<string, unknown>): InsightsBody {\n  const intent = pickIntent(args.intent as string | undefined);\n  const level = pickLevel(args);\n  const intentDef = getIntent(intent);\n  const explicitFields = commaSplit(args.fields as string | undefined);\n  const fields = explicitFields ?? composeFields(intent, level);\n  const breakdowns = commaSplit(args.breakdowns as string | undefined);\n  const actionBreakdowns = commaSplit(args[\"action-breakdowns\"] as string | undefined) ?? intentDef?.actionBreakdowns;\n\n  const body: InsightsBody = {\n    object: args.object as string,\n    level,\n    fields,\n    timeIncrement: args[\"time-increment\"] as string | undefined,\n    breakdowns,\n    actionBreakdowns,\n    filtering: buildFiltering(args),\n    attributionWindows: buildAttributionWindows(args),\n    useAccountAttributionSetting: Boolean(args[\"use-account-attribution\"]),\n    useUnifiedAttributionSetting: Boolean(args[\"use-unified-attribution\"]),\n    limit: args.limit ? Number(args.limit) : 1000,\n    skipCache: Boolean(args[\"no-cache\"]),\n  };\n  applyDateRange(body, args);\n  return body;\n}\n\nasync function pollAsync(reportRunId: string): Promise<void> {\n  const start = Date.now();\n  for (let attempt = 0; Date.now() - start < POLL_MAX_MS; attempt++) {\n    // The status route is a GET reading `report-run-id` from the query string.\n    // Posting to it matched no route at all, so every heavy query died on a\n    // bare 404 the moment it went async.\n    const status = await apiGet<{ async_status?: string; async_percent_completion?: number }>(\n      \"/api/ads/meta/insights/async/status\",\n      { \"report-run-id\": reportRunId },\n    );\n    if (status.async_status === \"Job Completed\") return;\n    if (status.async_status === \"Job Failed\" || status.async_status === \"Job Skipped\") {\n      handleMetaError(new Error(`Async insights job ${status.async_status}`));\n    }\n    process.stderr.write(\n      `Async insights ${status.async_status ?? \"queued\"} (${Math.round(status.async_percent_completion ?? 0)}%)…\\n`,\n    );\n    await new Promise((resolve) => setTimeout(resolve, asyncPollDelayMs(attempt)));\n  }\n  handleMetaError(new Error(\"Async insights polling timed out after 10 minutes\"));\n}\n\nasync function runAsync(body: InsightsBody): Promise<Array<Record<string, unknown>>> {\n  const submit = await apiPost<{ reportRunId: string }>(\"/api/ads/meta/insights/async\", body);\n  process.stderr.write(`Async insights job: ${submit.reportRunId}\\n`);\n  await pollAsync(submit.reportRunId);\n  return apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights/async/result\", {\n    reportRunId: submit.reportRunId,\n    fields: body.fields,\n    limit: body.limit,\n  });\n}\n\n/** Insights rows have nested `actions[]` arrays. Sort by the named action_type's value descending. */\nfunction sortRowsBySpendDesc(rows: Array<Record<string, unknown>>): Array<Record<string, unknown>> {\n  return [...rows].sort((a, b) => {\n    const sa = Number(a.spend ?? 0);\n    const sb = Number(b.spend ?? 0);\n    if (Number.isNaN(sa) || Number.isNaN(sb)) return 0;\n    return sb - sa;\n  });\n}\n\n/** The `baker ads performance` read that answers the same insights read; null when the synced copy cannot. */\nfunction syncedHintOf(body: InsightsBody): string | null {\n  const breakdowns = body.breakdowns ?? [];\n  if (breakdowns.length > 0) return metaBreakdownSyncedHint(breakdowns);\n  const level: SyncedLevel = body.level === \"adset\" ? \"ad_group\" : body.level;\n  return syncedFirstHint(\"meta\", level);\n}\n\nexport const insightsCommand = defineCommand({\n  meta: {\n    name: \"insights\",\n    description: `Performance reporting — the main Meta tool for AI agents.\n\nSmart defaults so the AI doesn't have to remember every flag:\n  --level account                       (set --level campaign|adset|ad to drill in)\n  --intent baseline                     (or revenue|funnel|ranking|video|identity)\n  --date-preset last_7d                 (override with --since/--until)\n  --attribution-windows 7d_click,1d_view  (the only ones still working post Jan 2026)\n  filter: impressions > 0               (skip undelivered rows; --include-undelivered to keep)\n  sort: spend descending                (when result fits in memory)\n  auto-async when query is heavy (level=ad + breakdowns, big date ranges, etc.)\n\nIdentity fields (campaign_name, ad_name etc.) are appended automatically based on --level so rows\nare self-describing.\n\nExamples — common AI questions:\n  # \"How is GreenLeaf doing this week?\"\n  baker ads meta insights --object act_123\n\n  # \"Which campaigns are profitable?\"\n  baker ads meta insights --object act_123 --level campaign --intent revenue --date-preset last_28d\n\n  # \"Which creatives need a refresh?\"\n  baker ads meta insights --object act_123 --level ad --intent ranking --date-preset last_14d\n\n  # \"Where do users drop off the funnel?\"\n  baker ads meta insights --object act_123 --intent funnel\n\n  # \"Should we shift budget to Instagram?\"\n  baker ads meta insights --object act_123 --level adset --breakdowns publisher_platform,platform_position\n\n  # Custom field set (escape hatch)\n  baker ads meta insights --object act_123 --fields impressions,spend,actions\n\nAsync is automatic for heavy queries; pass --async to force it, or --no-async to refuse fallback.`,\n  },\n  args: {\n    object: {\n      type: \"string\",\n      description: \"Object ID — act_<id> for account, or a campaign/adset/ad ID\",\n    },\n    level: { type: \"string\", description: \"account|campaign|adset|ad (default: account)\" },\n    intent: { type: \"string\", description: \"baseline|revenue|funnel|ranking|video|identity (default: baseline)\" },\n    fields: { type: \"string\", description: \"Comma-separated field list (overrides --intent bundle)\" },\n    \"list-intents\": { type: \"boolean\", description: \"Print available intents and exit\" },\n    \"date-preset\": { type: \"string\", description: \"Meta date preset (last_7d, last_28d, today, ...)\" },\n    since: { type: \"string\", description: \"Custom start date YYYY-MM-DD\" },\n    until: { type: \"string\", description: \"Custom end date YYYY-MM-DD\" },\n    \"time-increment\": { type: \"string\", description: \"1 (day) | monthly | all_days\" },\n    breakdowns: { type: \"string\", description: \"Comma-separated breakdowns (e.g. publisher_platform,age)\" },\n    \"action-breakdowns\": {\n      type: \"string\",\n      description: \"Slice the actions[] array (default: action_type for revenue/funnel)\",\n    },\n    filtering: { type: \"string\", description: \"Override default filter — JSON array of {field,operator,value}\" },\n    \"include-undelivered\": { type: \"boolean\", description: \"Keep rows where impressions=0 (off by default)\" },\n    \"attribution-windows\": {\n      type: \"string\",\n      description: \"Override default 7d_click,1d_view (only 1d_view, 1d_click, 7d_click, 28d_click work post Jan 2026)\",\n    },\n    \"use-account-attribution\": { type: \"boolean\", description: \"Use account-saved attribution setting\" },\n    \"use-unified-attribution\": { type: \"boolean\", description: \"Use ad-set unified attribution setting\" },\n    limit: { type: \"string\", description: \"Max rows (default 1000)\" },\n    // Declaring `no-async` too would be a trap: citty resolves it to `async: false`\n    // and never fills an arg of that name, so the declaration reads as supported\n    // while nothing consumes it.\n    async: { type: \"boolean\", description: \"Force the async submit-and-poll path (--no-async refuses it)\" },\n    \"no-sort\": { type: \"boolean\", description: \"Skip default spend-desc sort\" },\n    \"no-cache\": NO_CACHE_ARG,\n    output: { type: \"string\", description: \"Output format: json|csv|jsonl|md\", default: \"json\" },\n  },\n  run: async ({ args }) => {\n    if (args[\"list-intents\"]) {\n      writeAdsJson({ ok: true, data: listIntents() });\n      return;\n    }\n\n    if (!args.object) {\n      writeAdsJson({\n        ok: false,\n        error: { code: \"VALIDATION_ERROR\", message: \"Missing required argument: --object\" },\n      });\n      process.exit(1);\n    }\n\n    const body = buildBody(args);\n    const fmt = csvOrJson(args);\n    const wantAsync = wantsAsync(args.async, body);\n\n    try {\n      const rows = wantAsync\n        ? await runAsync(body)\n        : await apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights\", body);\n      const sorted = args[\"no-sort\"] ? rows : sortRowsBySpendDesc(rows);\n\n      if (fmt !== \"json\") {\n        writeAdsOutput(sorted, fmt, body.fields);\n        return;\n      }\n      const synced = syncedHintOf(body);\n      const hints = [...placementDeliveryHints(sorted), ...(synced === null ? [] : [synced])];\n      writeJsonEnvelope({ ok: true, data: sorted, hints });\n    } catch (err) {\n      handleMetaError(err);\n    }\n  },\n});\n","import { placementFormatNote, previewFormatForPosition } from \"@baker/api/ads-meta\";\n\n/**\n * Reads a placement breakdown the way the question \"why does my video show as a\n * still image?\" actually needs to be answered: with this account's own numbers.\n *\n * The failure this replaces is an agent recalling a list of \"image-only\n * placements\" (most of it wrong) and inventing a mechanism Meta does not\n * document. Impressions against video plays, per placement, is the cheap\n * empirical check — it costs one query the agent already ran, and it is\n * account evidence rather than a rule. So the hints below name a suspect and\n * hand over the command that confirms it; they never conclude.\n */\n\n/**\n * Below this, a placement's play rate is arithmetic on too few impressions to\n * carry a claim. Set against a 90%-ish reference rate, seeing no plays in 20\n * impressions is not something chance produces — so this is low enough to reach\n * the long tail where format problems actually live, and the placements it\n * excludes are the ones nobody could have concluded anything from anyway.\n */\nconst MIN_IMPRESSIONS = 20;\n\n/**\n * How far below the ad's own play rate counts as \"this placement is not playing\".\n *\n * Judged against the ad, not against zero. The account this was built from is\n * the reason: it plays at 93% overall, and the one placement carrying a\n * documented format constraint played at 3.85% — 24x worse, and still above any\n * absolute \"under 2%\" bar. An absolute rule cannot see that at any impression\n * threshold; a relative one calibrates itself per creative and per account.\n */\nconst SILENT_FRACTION_OF_REFERENCE = 0.1;\n\n/** Proof the creative plays at all somewhere, so a flagged placement means something. */\nconst PLAYING_REFERENCE_RATE = 0.5;\n\ninterface PlacementDelivery {\n  platform: string;\n  position: string;\n  impressions: number;\n  plays: number;\n  playRate: number;\n  share: number;\n}\n\nfunction toNumber(value: unknown): number {\n  const n = Number(value);\n  return Number.isFinite(n) ? n : 0;\n}\n\n/** Meta returns action metrics as `[{ action_type, value }]`; the total is what matters here. */\nfunction sumActionValues(value: unknown): number {\n  if (!Array.isArray(value)) return 0;\n  return value.reduce<number>((total, entry) => {\n    const item = entry as { value?: unknown };\n    return total + toNumber(item?.value);\n  }, 0);\n}\n\nfunction aggregate(rows: Array<Record<string, unknown>>): PlacementDelivery[] {\n  const byPlacement = new Map<string, PlacementDelivery>();\n  let totalImpressions = 0;\n\n  for (const row of rows) {\n    const position = row.platform_position;\n    if (typeof position !== \"string\" || position.length === 0) continue;\n    const platform = typeof row.publisher_platform === \"string\" ? row.publisher_platform : \"\";\n    const impressions = toNumber(row.impressions);\n    totalImpressions += impressions;\n    const key = `${platform}/${position}`;\n    const current = byPlacement.get(key) ?? { platform, position, impressions: 0, plays: 0, playRate: 0, share: 0 };\n    current.impressions += impressions;\n    current.plays += sumActionValues(row.video_play_actions);\n    byPlacement.set(key, current);\n  }\n\n  return [...byPlacement.values()].map((placement) => ({\n    ...placement,\n    playRate: placement.impressions > 0 ? placement.plays / placement.impressions : 0,\n    share: totalImpressions > 0 ? placement.impressions / totalImpressions : 0,\n  }));\n}\n\nfunction previewCommand(placement: PlacementDelivery): string {\n  const format = previewFormatForPosition(placement.position, placement.platform);\n  return format\n    ? `\\`baker ads meta preview --creative-id <id> --placement ${placement.position} --platform ${placement.platform}\\``\n    : `no preview format is known for ${placement.position}, so Meta's renderer cannot confirm it — say the placement is unverified rather than filling the gap`;\n}\n\n/**\n * The play rate only means something when every row describes the same\n * creative. Aggregating placements across ads puts an image ad's impressions in\n * the same bucket as a video's plays, which reads as \"this placement doesn't\n * render video\" when it only means \"an image ad ran there\" — the exact wrong\n * conclusion this module exists to prevent. So a query that does not pin one ad\n * (`--level ad --object <adId>`) gets no hint rather than a confounded one.\n */\nfunction isSingleAdQuery(rows: Array<Record<string, unknown>>): boolean {\n  const adIds = new Set<string>();\n  for (const row of rows) {\n    if (typeof row.ad_id !== \"string\" || row.ad_id.length === 0) return false;\n    adIds.add(row.ad_id);\n  }\n  return adIds.size === 1;\n}\n\n/**\n * Placements this account delivered into without the video ever playing.\n *\n * Silent unless the query carried video metrics AND the creative demonstrably\n * plays somewhere else: without a playing reference, a zero everywhere means\n * \"not a video query\", not \"the placement is broken\".\n */\nexport function placementDeliveryHints(rows: Array<Record<string, unknown>>): string[] {\n  const carriesVideoMetrics = rows.some((row) => Array.isArray(row.video_play_actions));\n  if (!carriesVideoMetrics || !isSingleAdQuery(rows)) return [];\n\n  const placements = aggregate(rows);\n  const judgeable = placements.filter((p) => p.impressions >= MIN_IMPRESSIONS);\n  const impressions = judgeable.reduce((total, p) => total + p.impressions, 0);\n  const reference = impressions > 0 ? judgeable.reduce((total, p) => total + p.plays, 0) / impressions : 0;\n  if (reference < PLAYING_REFERENCE_RATE) return [];\n\n  const silent = judgeable\n    .filter((p) => p.playRate < reference * SILENT_FRACTION_OF_REFERENCE)\n    .sort((a, b) => b.impressions - a.impressions);\n\n  // Never go quiet on a video placement query. Silence is what the agent fills\n  // in with a remembered rule, and \"every placement plays\" is the answer to\n  // \"why does it show as a still image\" far more often than a placement is.\n  if (silent.length === 0) {\n    const worst = [...judgeable].sort((a, b) => a.playRate - b.playRate)[0];\n    return [\n      `Checked every placement above ${MIN_IMPRESSIONS} impressions against this ad's own play rate (${(reference * 100).toFixed(0)}%): no placement is failing to play the video${worst ? `, the lowest being ${worst.platform}/${worst.position} at ${(worst.playRate * 100).toFixed(0)}%` : \"\"}. So placements do not explain a \"it shows as a still image\" report — rule out autoplay off or data saver in the viewer's own app, which renders every video as its cover frame account-wide.`,\n    ];\n  }\n\n  const hints = silent.map((placement) => {\n    const note = placementFormatNote(placement.position);\n    const documented = note ? ` Meta documents this placement: ${note.note}` : \"\";\n    return `${placement.platform}/${placement.position} delivered ${placement.impressions.toLocaleString(\"en-US\")} impressions (${(placement.share * 100).toFixed(1)}% of the total) and ${placement.plays.toLocaleString(\"en-US\")} video plays — it may not be rendering the video. This is account evidence, not a rule: confirm what Meta renders there with ${previewCommand(placement)} before you say anything about it.${documented}`;\n  });\n\n  const combinedShare = silent.reduce((total, placement) => total + placement.share, 0) * 100;\n  hints.push(\n    `Those placements are ${combinedShare.toFixed(1)}% of delivery in this query. State that share before proposing to remove them — and note that removing placements from a live ad set is a targeting change, which Meta counts as a significant edit that re-enters the learning phase.`,\n  );\n  return hints;\n}\n","/**\n * Insights field bundles. Picked for AI agent ergonomics: small, focused field\n * lists that answer one specific question without forcing the AI to enumerate\n * Meta's 500+ insights fields.\n *\n * Two-axis design:\n *   --intent (field bundle, default: baseline)   — what data to ask for\n *   --level  (object granularity, default: account) — at what granularity\n *\n * Intents are independent of level — pass `--intent ranking --level ad` to flag\n * creatives, or `--intent revenue --level campaign` for ROAS by campaign.\n *\n * Identity fields (campaign_name etc.) are appended automatically based on\n * level so the AI can read rows without joining.\n */\n\nexport type InsightsLevel = \"account\" | \"campaign\" | \"adset\" | \"ad\";\n\nexport type InsightsIntent = \"baseline\" | \"revenue\" | \"funnel\" | \"ranking\" | \"video\" | \"identity\";\n\ninterface IntentDefinition {\n  name: InsightsIntent;\n  description: string;\n  fields: string[];\n  /** Action breakdowns to slice the actions[] array — empty if not needed. */\n  actionBreakdowns?: string[];\n}\n\nconst INSIGHTS_INTENTS: Record<InsightsIntent, IntentDefinition> = {\n  baseline: {\n    name: \"baseline\",\n    description: \"Spend, impressions, clicks, CTR, CPC, CPM. The default question: 'how is delivery?'\",\n    fields: [\"impressions\", \"reach\", \"frequency\", \"spend\", \"clicks\", \"ctr\", \"cpc\", \"cpm\"],\n  },\n  revenue: {\n    name: \"revenue\",\n    description: \"Spend, conversions, action_values, purchase_roas. 'How much money are we making?'\",\n    fields: [\"spend\", \"actions\", \"action_values\", \"conversions\", \"conversion_values\", \"purchase_roas\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  funnel: {\n    name: \"funnel\",\n    description: \"Impression → click → landing page → action. 'Where do users drop off?'\",\n    fields: [\"impressions\", \"clicks\", \"inline_link_clicks\", \"outbound_clicks\", \"actions\", \"spend\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  ranking: {\n    name: \"ranking\",\n    description: \"Quality, engagement, conversion-rate rankings. 'Which creatives need a refresh?'\",\n    fields: [\"impressions\", \"spend\", \"ctr\", \"quality_ranking\", \"engagement_rate_ranking\", \"conversion_rate_ranking\"],\n  },\n  video: {\n    name: \"video\",\n    description: \"Watch funnel, thruplay cost. 'How are video creatives holding attention?'\",\n    fields: [\n      \"impressions\",\n      \"spend\",\n      \"video_play_actions\",\n      \"video_p25_watched_actions\",\n      \"video_p50_watched_actions\",\n      \"video_p75_watched_actions\",\n      \"video_p100_watched_actions\",\n      \"video_thruplay_watched_actions\",\n      \"cost_per_thruplay\",\n    ],\n  },\n  identity: {\n    name: \"identity\",\n    description: \"Just the names + spend — for cheap roll-up summaries.\",\n    fields: [\"spend\", \"impressions\"],\n  },\n};\n\nconst IDENTITY_FIELDS_BY_LEVEL: Record<InsightsLevel, string[]> = {\n  account: [\"account_id\", \"account_name\", \"account_currency\"],\n  campaign: [\"campaign_id\", \"campaign_name\", \"objective\"],\n  adset: [\"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n  ad: [\"ad_id\", \"ad_name\", \"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n};\n\n/** Compose final field list: intent metrics + level-specific 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