@koda-sl/baker-cli 0.538.0-dev.fc2958a1d → 0.539.0

package/dist/chunk-6Z32HS4D.js

@@ -1,91 +0,0 @@
-import {
-  definitionPlatformOf,
-  parseDefinitionDelivery,
-  resolveDelivery,
-  resolveFormatList
-} from "./chunk-SPQHISWX.js";
-import {
-  AD_PLACEMENTS
-} from "./chunk-F3CZFUXZ.js";
-import {
-  CAPABILITY_SURFACES
-} from "./chunk-NSBNIPIW.js";
-import {
-  apiPost
-} from "./chunk-C35UMKYG.js";
-
-// src/commands/canvas/scaffold-delivery.ts
-var flagText = (value) => typeof value === "string" || typeof value === "number" ? String(value).trim() || void 0 : void 0;
-function deliveryInputOf(flags, definition, idea) {
-  const platformsFlag = flagText(flags.platforms);
-  const legacyPlatform = flagText(flags.platform);
-  const legacyPlacements = flagText(flags.placements);
-  const aspect = flagText(flags.aspect);
-  const formatsFlag = flagText(flags.formats);
-  const targetAdSet = flagText(flags["target-adset"]);
-  return {
-    ...platformsFlag ? { platformsFlag } : {},
-    ...legacyPlatform ? { legacyPlatform } : {},
-    ...legacyPlacements ? { legacyPlacements } : {},
-    ...aspect ? { aspect } : {},
-    ...formatsFlag ? { formatsFlag } : {},
-    ...idea && idea.length > 0 ? { idea } : {},
-    definition,
-    ...targetAdSet ? { targetAdSet } : {}
-  };
-}
-function namesDelivery(flags) {
-  return [flags.platforms, flags.platform, flags.placements, flags.formats].some((f) => flagText(f) !== void 0);
-}
-var SURFACE_PLATFORMS = {
-  "meta-ads": "meta",
-  "linkedin-ads": "linkedin",
-  "google-ads": "google_demandgen",
-  "x-ads": "x",
-  "chatgpt-ads": "chatgpt"
-};
-async function connectedAdPlatforms() {
-  try {
-    const response = await apiPost("/api/capabilities", {}, { timeoutMs: 15e3 });
-    return response.data.surfaces.filter((s) => s.connected && CAPABILITY_SURFACES.includes(s.surface)).flatMap((s) => SURFACE_PLATFORMS[s.surface] ? [SURFACE_PLATFORMS[s.surface]] : []);
-  } catch {
-    return [];
-  }
-}
-async function scaffoldDelivery(flags, definitionText, idea) {
-  const definition = definitionText === null ? null : parseDefinitionDelivery(definitionText);
-  const input = deliveryInputOf(flags, definition, idea);
-  const resolved = resolveDelivery(input);
-  if (resolved.ok || resolved.error.code !== "platform_required") return resolved;
-  return resolveDelivery({ ...input, connected: await connectedAdPlatforms() });
-}
-function deliveryDefinitionFields(delivery) {
-  const platforms = delivery.platforms.map((p) => p.trim());
-  return {
-    // The collection names whole platforms; a placement named alone records its platform.
-    platforms: [...new Set(platforms.map(platformOfName))],
-    platform: definitionPlatformOf(platforms[0] ?? ""),
-    formats: resolveFormatList(delivery.formats)
-  };
-}
-function platformOfName(name) {
-  return AD_PLACEMENTS.find((p) => p.id === name)?.platform ?? name;
-}
-function deliveryNote(delivery, renderRatio) {
-  const from = {
-    flag: "as asked",
-    idea: "from the idea",
-    definition: "from _definition.md",
-    legacy_definition: "from _definition.md's platform",
-    adset: "from its Meta ad set"
-  };
-  return `Made for ${delivery.platforms.join(", ")} (${from[delivery.source]}): delivers ${delivery.formats.join(", ")}, the ${delivery.lead} designed first (rendered at ${renderRatio}) and every other size re-laid out from it.`;
-}
-
-export {
-  namesDelivery,
-  scaffoldDelivery,
-  deliveryDefinitionFields,
-  deliveryNote
-};
-//# sourceMappingURL=chunk-6Z32HS4D.js.map

package/dist/chunk-7MK4TND6.js

@@ -1,163 +0,0 @@
-import {
-  failApi
-} from "./chunk-XBMZNFN7.js";
-import {
-  CREATIVE_PERFORMANCE_DEFAULT_DAYS,
-  CREATIVE_PERFORMANCE_MAX_DAYS
-} from "./chunk-XXS6SUVM.js";
-import {
-  apiPost
-} from "./chunk-C35UMKYG.js";
-import {
-  registerSchema,
-  writeJson
-} from "./chunk-TRXGJZDL.js";
-
-// src/commands/creatives/performance.ts
-import { readFileSync } from "fs";
-import path from "path";
-import { defineCommand } from "citty";
-import { parse as parseYaml } from "yaml";
-var DESCRIPTION = `How each Baker creative is doing in the live Meta ads that show it: spend, impressions, CTR, CPC, results, cost per result, frequency and a fatigue verdict, next to the angle, hook, mechanism and dominant slot its definition set out to test. Video creatives add hookRate (percent of impressions that watched 3 seconds) and holdRate (percent of those that reached a ThruPlay). Use it before briefing new creatives, to learn which angle and mechanism to make next and which creatives to replace.
-
-Start here:
-  baker creatives performance                      # every creative in an ad, last 30 days
-  baker creatives performance --slug spring-offer  # one creative
-  baker creatives performance --days 14 --full     # ids, last-7-day figures, a video's watch funnel, one row per ad
-
-Fatigue follows the Meta playbook (07-creative-audit.md): fresh, fading, fatigued, dead, or too_early (under 14 days or 1,000 impressions) and no_delivery. A low hook rate means the first 3 seconds need new hooks; a working hook with a low hold rate means the body loses people. A creative counts once a Session's publish created an ad with it.`;
-var ARGS = {
-  slug: { type: "string", description: "Only this creative (src/creatives/<slug>/)", required: false },
-  days: {
-    type: "string",
-    description: `Reporting window in days, ending today (1-${CREATIVE_PERFORMANCE_MAX_DAYS}, default ${CREATIVE_PERFORMANCE_DEFAULT_DAYS})`,
-    required: false
-  },
-  full: {
-    type: "boolean",
-    description: "Add ids, last-7-day CTR and cost per result, and one row per ad",
-    required: false,
-    default: false
-  }
-};
-registerSchema({ command: "creatives.performance", description: DESCRIPTION, args: ARGS });
-var INSIGHT_KEYS = [
-  "idea",
-  "message",
-  "evidence",
-  "angle",
-  "hook",
-  "mechanism",
-  "dominantSlot",
-  "persona",
-  "awareness",
-  "hypothesis"
-];
-var FRONTMATTER = /^---\r?\n([\s\S]*?)\r?\n---/;
-function insightValue(value) {
-  if (typeof value === "string") return value.trim() || null;
-  if (typeof value === "number" || typeof value === "boolean") return String(value);
-  return null;
-}
-function definitionInsights(markdown) {
-  const block = FRONTMATTER.exec(markdown)?.[1];
-  if (!block) return null;
-  let parsed;
-  try {
-    parsed = parseYaml(block);
-  } catch {
-    return null;
-  }
-  if (parsed === null || typeof parsed !== "object") return null;
-  const insights = {};
-  for (const [key, raw] of Object.entries(parsed)) {
-    if (!(INSIGHT_KEYS.includes(key) || key.startsWith("source") || key.startsWith("reference"))) continue;
-    const value = insightValue(raw);
-    if (value !== null) insights[key] = value;
-  }
-  return Object.keys(insights).length > 0 ? insights : null;
-}
-function readLocalDefinition(slug) {
-  try {
-    return readFileSync(path.join(process.cwd(), "src", "creatives", slug, "_definition.md"), "utf8");
-  } catch {
-    return null;
-  }
-}
-var COMPARED_FIELDS = [
-  { key: "angle", label: "angle", advice: "Brief the next creative on the cheapest angle with a new hook." },
-  { key: "mechanism", label: "mechanism", advice: "Brief the next creative on the cheapest mechanism." },
-  { key: "dominantSlot", label: "dominant slot", advice: "Lead the next creative with the cheapest dominant slot." }
-];
-function cheapestHint(creatives, { key, label, advice }) {
-  const byValue = /* @__PURE__ */ new Map();
-  for (const creative of creatives) {
-    const value = creative.definition?.[key];
-    if (!value || creative.costPerResult === null) continue;
-    const best = byValue.get(value);
-    if (!best || (best.costPerResult ?? Number.POSITIVE_INFINITY) > creative.costPerResult)
-      byValue.set(value, creative);
-  }
-  if (byValue.size < 2) return null;
-  const ranked = [...byValue.entries()].sort(([, a], [, b]) => (a.costPerResult ?? 0) - (b.costPerResult ?? 0)).map(
-    ([value, creative]) => `"${value}" ${creative.costPerResult}${creative.currency ? ` ${creative.currency}` : ""} (${creative.slug ?? creative.title})`
-  );
-  return `Cost per result by ${label}: ${ranked.join(", ")}. ${advice}`;
-}
-function withDefinitions(response, readDefinition) {
-  const creatives = response.data.creatives.map((creative) => {
-    const markdown = creative.slug ? readDefinition(creative.slug) : null;
-    const definition = markdown ? definitionInsights(markdown) : null;
-    return definition ? { ...creative, definition } : creative;
-  });
-  const hints = [...response.hints ?? []];
-  for (const field of COMPARED_FIELDS) {
-    const hint = cheapestHint(creatives, field);
-    if (hint) hints.push(hint);
-  }
-  const unnamed = creatives.filter((creative) => !creative.definition?.angle).map((c) => c.slug ?? c.title);
-  if (unnamed.length > 0) {
-    hints.push(
-      `No angle recorded for: ${unnamed.join(", ")}. Add angle and hook to src/creatives/<slug>/_definition.md so results show which angle works.`
-    );
-  }
-  return { ...response, data: { ...response.data, creatives }, ...hints.length > 0 ? { hints } : {} };
-}
-function syncedCreativesHint(slug) {
-  return `Live Meta read. Across every platform, from the synced copy (no rate limit, full history): baker ads performance creatives ranks them against their ad-group peers (madeInBaker names this creative), and baker ads performance live-in --creative ${slug ?? "<slug>"} lists the live campaigns showing it.`;
-}
-function parseDays(raw) {
-  if (raw === void 0) return void 0;
-  const days = Number(raw);
-  if (!Number.isInteger(days) || days < 1 || days > CREATIVE_PERFORMANCE_MAX_DAYS) {
-    throw new Error(`--days must be a whole number from 1 to ${CREATIVE_PERFORMANCE_MAX_DAYS}`);
-  }
-  return days;
-}
-var performanceCommand = defineCommand({
-  meta: { name: "performance", description: DESCRIPTION },
-  args: ARGS,
-  run: async ({ args }) => {
-    try {
-      const body = {};
-      const slug = args.slug;
-      if (slug) body.slug = slug;
-      const days = parseDays(args.days);
-      if (days !== void 0) body.days = days;
-      if (args.full) body.full = true;
-      const response = await apiPost("/api/creatives/performance", body);
-      const out = withDefinitions(response, readLocalDefinition);
-      writeJson({ ...out, hints: [...out.hints ?? [], syncedCreativesHint(slug)] });
-    } catch (err) {
-      failApi(err);
-    }
-  }
-});
-
-export {
-  definitionInsights,
-  withDefinitions,
-  parseDays,
-  performanceCommand
-};
-//# sourceMappingURL=chunk-7MK4TND6.js.map

package/dist/chunk-AUO4QNMI.js

@@ -1,148 +0,0 @@
-import {
-  RULES_DIR,
-  SAME_WORDS,
-  frontmatterOf,
-  parseIdea,
-  parseInsight
-} from "./chunk-YAX5CGUY.js";
-import {
-  rememberedJev
-} from "./chunk-NRMJWNX3.js";
-import {
-  holdUnbilledSpend
-} from "./chunk-W3PJ7V4W.js";
-
-// src/commands/creatives/ideas-judgments.ts
-var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
-var STATISTIC_HELD = 0.65;
-var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
-var SAME_MESSAGE_HELD = 0.42;
-async function withStatisticsRead(insights, ask) {
-  const observed = insights.filter((i) => i.status === "observed");
-  if (observed.length === 0) return [...insights];
-  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
-  if (answers === null) return [...insights];
-  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
-  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
-}
-async function sameMessageRead(ideas, ask) {
-  const failed = ideas.filter((i) => i.status === "failed");
-  const pairs = failed.flatMap(
-    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
-  );
-  if (pairs.length === 0) return SAME_WORDS;
-  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
-  if (answers === null) return SAME_WORDS;
-  const same = new Set(
-    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
-  );
-  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
-}
-
-// src/commands/creatives/ideas-workspace.ts
-import { readdir, readFile } from "fs/promises";
-import path from "path";
-var IDEAS_DIR = path.join("src", "creatives", "_ideas");
-var INSIGHTS_DIR = path.join("src", "content", "insights");
-async function markdownFiles(dir, recursive = false) {
-  const entries = await readdir(dir, { recursive }).catch(() => []);
-  return entries.filter((f) => f.endsWith(".md")).sort();
-}
-var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
-function workspaceIdeasJudge(root) {
-  const cacheDir = path.join(root, "canvas", ".cache");
-  const spent = [];
-  return {
-    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
-    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
-  };
-}
-async function readInsights(root, opts = {}) {
-  const dir = path.join(root, INSIGHTS_DIR);
-  const insights = [];
-  for (const file of await markdownFiles(dir, true)) {
-    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
-    if (insight) insights.push(insight);
-  }
-  if (opts.ask) return withStatisticsRead(insights, opts.ask);
-  const judge = workspaceIdeasJudge(root);
-  const read = await withStatisticsRead(insights, judge.ask);
-  await judge.done();
-  return read;
-}
-async function readIdeas(root) {
-  const dir = path.join(root, IDEAS_DIR);
-  const ideas = [];
-  const unreadable = [];
-  for (const file of await markdownFiles(dir)) {
-    const id = idOf(file);
-    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
-    if (parsed.idea) ideas.push(parsed.idea);
-    else unreadable.push({ id, problems: parsed.problems });
-  }
-  return { ideas, unreadable };
-}
-async function readPersonaIds(root) {
-  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
-}
-var MAX_KNOWLEDGE_CHARS = 2e5;
-async function readKnowledgeCorpus(root) {
-  const parts = [];
-  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
-  if (company) parts.push(company);
-  const content = path.join(root, "src", "content");
-  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
-  const rules = path.relative(content, path.join(root, RULES_DIR));
-  const files = (await markdownFiles(content, true)).filter((f) => {
-    const file = f.replace(/\\/g, "/");
-    return !file.startsWith(`${insights}/`) && !file.startsWith(`${rules}/`);
-  });
-  for (const file of files) {
-    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
-    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
-  }
-  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
-}
-async function readCreativeRecords(root) {
-  const dir = path.join(root, "src", "creatives");
-  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
-  const records = [];
-  for (const entry of entries) {
-    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
-    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
-    if (raw === null) continue;
-    const fm = frontmatterOf(raw) ?? {};
-    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
-    records.push({
-      slug: entry.name,
-      ...pick("status"),
-      ...pick("idea"),
-      ...pick("awareness"),
-      ...pick("angle"),
-      ...pick("kind")
-    });
-  }
-  return records;
-}
-var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
-function coverageOf(ideas, creatives) {
-  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
-  const awareness = new Set(live.map((i) => i.awareness));
-  for (const creative of creatives) {
-    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
-  }
-  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
-}
-
-export {
-  sameMessageRead,
-  IDEAS_DIR,
-  workspaceIdeasJudge,
-  readInsights,
-  readIdeas,
-  readPersonaIds,
-  readKnowledgeCorpus,
-  readCreativeRecords,
-  coverageOf
-};
-//# sourceMappingURL=chunk-AUO4QNMI.js.map

package/dist/chunk-B6WOWVAA.js

@@ -1,285 +0,0 @@
-import {
-  IDEA_VIDEO_FORMATS,
-  figuresIn,
-  unsourcedClaims
-} from "./chunk-YAX5CGUY.js";
-import {
-  AD_SPEC_SCHEMA,
-  unfitReasons
-} from "./chunk-2OCUXPWT.js";
-import {
-  proofStrength
-} from "./chunk-TRXGJZDL.js";
-
-// src/commands/creatives/make-model.ts
-import { parse, parseDocument, Scalar, visit } from "yaml";
-var REFERENCE_CANDIDATES = 6;
-function isVideoIdea(idea) {
-  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
-}
-var BY_TEMPERATURE = {
-  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
-  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
-  hot: { audienceTemperature: "3_customer" }
-};
-function referenceSearchFor(idea, temperature, where = {}) {
-  return {
-    query: where.category || idea.message,
-    scope: "followed-first",
-    platform: "meta",
-    format: "static",
-    formatPattern: idea.format,
-    awareness: idea.awareness,
-    ...BY_TEMPERATURE[temperature],
-    ...where.country ? { country: where.country } : {},
-    maxPerAdvertiser: 1,
-    limit: REFERENCE_CANDIDATES,
-    diverse: true
-  };
-}
-function referenceSearchesFor(idea, temperature, where = {}) {
-  const strict = referenceSearchFor(idea, temperature, where);
-  const { awareness: _awareness, ...anyStage } = strict;
-  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
-  const anyViewer = { ...viewerAny, scope: "all" };
-  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
-  const { country: _country, ...anywhere } = anyViewer;
-  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
-  const { query: _query, ...winners } = anyStage;
-  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
-  const inMarket = (steps) => where.country ? steps : [];
-  const shows = idea.shows?.trim();
-  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
-  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
-  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
-  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
-  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
-  const shown = shows ? [
-    ...inMarket([{ ...anyCategory, query: shows }]),
-    ...kinds,
-    { ...anyCategoryAnywhere, query: shows },
-    { ...shownAnyViewer, query: shows },
-    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
-  ] : [];
-  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
-  if (shows) {
-    return [
-      ...shown,
-      ...where.category ? [anyContainerAnywhere] : [],
-      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
-      { ...winnersAnywhere, sort: "winner" }
-    ];
-  }
-  return [
-    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
-    anywhere,
-    anyContainerAnywhere,
-    ...anyAd(where.audience),
-    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
-    ...anyAd(where.industry),
-    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
-    ...inMarket([{ ...winners, sort: "winner" }]),
-    { ...winnersAnywhere, sort: "winner" }
-  ];
-}
-function referenceWhereOf(brief, fallback) {
-  if (!brief) return fallback;
-  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
-  const audience = brief.audience ?? fallback.audience;
-  return {
-    ...country ? { country } : {},
-    category: brief.category,
-    ...brief.industry ? { industry: brief.industry } : {},
-    ...audience ? { audience } : {},
-    ...brief.wider.length ? { wider: brief.wider } : {},
-    ...brief.shows?.length ? { shows: brief.shows } : {}
-  };
-}
-function rankedForOf(brief, where, bet) {
-  return {
-    category: brief?.category ?? where.category ?? bet.message,
-    ...brief?.industry ? { industry: brief.industry } : {},
-    ...brief?.buyer ? { buyer: brief.buyer } : {},
-    ...brief?.humour ? { humour: brief.humour } : {},
-    ...brief?.memes ? { memes: brief.memes } : {},
-    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
-    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
-    message: bet.message,
-    who: bet.who,
-    ...bet.shows ? { shows: bet.shows } : {}
-  };
-}
-var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
-function isOwnBrand(advertiser, brands) {
-  const page = brandKey(advertiser ?? "");
-  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
-}
-function pooledCandidates(searches, limit) {
-  const seen = /* @__PURE__ */ new Set();
-  const pooled = [];
-  for (const candidate of searches.flat()) {
-    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
-    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
-    seen.add(candidate.ad_id);
-    if (brand) seen.add(brand);
-    pooled.push(candidate);
-  }
-  const proven = (c) => proofStrength(c.winner_score) !== "little";
-  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
-}
-function freshReferencesFirst(candidates, taken) {
-  return [
-    ...candidates.filter((c) => !isTakenReference(c, taken)),
-    ...candidates.filter((c) => isTakenReference(c, taken))
-  ];
-}
-function isTakenReference(c, taken) {
-  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
-}
-function fitsIdea(fit) {
-  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
-}
-function missingElements(fit) {
-  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
-}
-function whyUnfit(fit) {
-  const reasons = unfitReasons(fit);
-  if (reasons.length > 0) return reasons.join("; ");
-  if (fit.our_viewer?.stops === "no") {
-    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
-  }
-  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
-}
-function definitionFieldsOf(idea, evidence) {
-  return {
-    idea: idea.id,
-    message: idea.message,
-    ...evidence !== "explore" ? { evidence } : {},
-    angle: idea.angle,
-    persona: idea.who,
-    awareness: idea.awareness,
-    hypothesis: idea.why
-  };
-}
-var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
-function readsAsText11(text) {
-  try {
-    return parse(text, { version: "1.1" }) === text;
-  } catch {
-    return false;
-  }
-}
-function setDefinitionFields(raw, fields) {
-  const match = raw.match(FRONTMATTER);
-  if (!match) return raw;
-  const doc = parseDocument(match[1] ?? "");
-  if (doc.errors.length > 0) return raw;
-  for (const [key, value] of Object.entries(fields)) {
-    if (value === void 0) continue;
-    const node = doc.createNode(value);
-    visit(node, {
-      Scalar(_, scalar) {
-        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
-          scalar.type = Scalar.QUOTE_DOUBLE;
-        }
-      }
-    });
-    doc.set(key, node);
-  }
-  return `---
-${doc.toString()}---${raw.slice(match[0].length)}`;
-}
-function setSpecMessage(specJson, message) {
-  const spec = JSON.parse(specJson);
-  return `${JSON.stringify({ ...spec, message }, null, 2)}
-`;
-}
-function setSpecViewer(specJson, idea, personas) {
-  const spec = JSON.parse(specJson);
-  const viewer = spec.viewer ?? {};
-  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
-`;
-}
-function personaWho(idea, personas) {
-  const persona = personas.find((p) => p.slug === idea.who);
-  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
-  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
-}
-var AUDIENCE_QUERY_WORDS = 9;
-function audienceQuery(idea, personas) {
-  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
-}
-function fitBetOf(idea, personas, insights, market) {
-  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
-  return {
-    who: personaWho(idea, personas),
-    message: idea.message,
-    awareness: idea.awareness,
-    angle: idea.angle,
-    ...idea.shows ? { shows: idea.shows } : {},
-    ...quotes.length > 0 ? { quotes } : {},
-    ...market ? { market } : {}
-  };
-}
-function withFitConcept(specJson, seeded) {
-  const spec = JSON.parse(specJson);
-  const held = spec.concept;
-  if (held?.reference_ad_id) return specJson;
-  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
-`;
-}
-function unsourcedCopyLines(specJson, corpus) {
-  const spec = JSON.parse(specJson);
-  const figures = figuresIn(corpus);
-  const lines = Array.isArray(spec.copy) ? spec.copy : [];
-  return lines.flatMap((line) => {
-    const text = typeof line === "object" && line !== null ? line.text : void 0;
-    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
-  });
-}
-var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
-function ideaSpec(idea, who) {
-  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
-  const shows = idea.shows ? ` (${idea.shows})` : "";
-  return {
-    schema: AD_SPEC_SCHEMA,
-    viewer: { who },
-    message: idea.message,
-    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
-    scene: {
-      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
-      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
-    },
-    colors: [],
-    references: [],
-    logo: true,
-    third_party_brands: [],
-    scene_text: [],
-    mechanism: []
-  };
-}
-
-export {
-  isVideoIdea,
-  referenceSearchesFor,
-  referenceWhereOf,
-  rankedForOf,
-  isOwnBrand,
-  pooledCandidates,
-  freshReferencesFirst,
-  isTakenReference,
-  fitsIdea,
-  missingElements,
-  whyUnfit,
-  definitionFieldsOf,
-  setDefinitionFields,
-  setSpecMessage,
-  setSpecViewer,
-  personaWho,
-  audienceQuery,
-  fitBetOf,
-  withFitConcept,
-  unsourcedCopyLines,
-  ideaSpec
-};
-//# sourceMappingURL=chunk-B6WOWVAA.js.map