@koda-sl/baker-cli 0.536.0 → 0.537.0

package/dist/insights-UOO6OK3U.js

@@ -0,0 +1,439 @@
+import {
+  placementFormatNote,
+  previewFormatForPosition
+} from "./chunk-GC5P4KWY.js";
+import "./chunk-GDFJOCDO.js";
+import {
+  csvOrJson,
+  getDateRange,
+  handleMetaError
+} from "./chunk-KDDHMKTU.js";
+import {
+  metaBreakdownSyncedHint,
+  syncedFirstHint
+} from "./chunk-Y2FAUFWK.js";
+import "./chunk-QALAJNBG.js";
+import {
+  writeAdsJson,
+  writeAdsOutput,
+  writeJsonEnvelope
+} from "./chunk-EAHBTBVR.js";
+import {
+  NO_CACHE_ARG
+} from "./chunk-3PG7O3ZW.js";
+import "./chunk-SOPVIIUW.js";
+import "./chunk-G4FG5EQO.js";
+import {
+  apiGet,
+  apiPost
+} from "./chunk-C35UMKYG.js";
+import "./chunk-ELAYD7O3.js";
+import "./chunk-LBIF6FJY.js";
+import "./chunk-TRXGJZDL.js";
+import "./chunk-YQSBHWOI.js";
+
+// src/commands/ads/meta/insights.ts
+import { defineCommand } from "citty";
+
+// src/commands/ads/meta/placement-delivery.ts
+var MIN_IMPRESSIONS = 20;
+var SILENT_FRACTION_OF_REFERENCE = 0.1;
+var PLAYING_REFERENCE_RATE = 0.5;
+function toNumber(value) {
+  const n = Number(value);
+  return Number.isFinite(n) ? n : 0;
+}
+function sumActionValues(value) {
+  if (!Array.isArray(value)) return 0;
+  return value.reduce((total, entry) => {
+    const item = entry;
+    return total + toNumber(item?.value);
+  }, 0);
+}
+function aggregate(rows) {
+  const byPlacement = /* @__PURE__ */ new Map();
+  let totalImpressions = 0;
+  for (const row of rows) {
+    const position = row.platform_position;
+    if (typeof position !== "string" || position.length === 0) continue;
+    const platform = typeof row.publisher_platform === "string" ? row.publisher_platform : "";
+    const impressions = toNumber(row.impressions);
+    totalImpressions += impressions;
+    const key = `${platform}/${position}`;
+    const current = byPlacement.get(key) ?? { platform, position, impressions: 0, plays: 0, playRate: 0, share: 0 };
+    current.impressions += impressions;
+    current.plays += sumActionValues(row.video_play_actions);
+    byPlacement.set(key, current);
+  }
+  return [...byPlacement.values()].map((placement) => ({
+    ...placement,
+    playRate: placement.impressions > 0 ? placement.plays / placement.impressions : 0,
+    share: totalImpressions > 0 ? placement.impressions / totalImpressions : 0
+  }));
+}
+function previewCommand(placement) {
+  const format = previewFormatForPosition(placement.position, placement.platform);
+  return format ? `\`baker ads meta preview --creative-id <id> --placement ${placement.position} --platform ${placement.platform}\`` : `no preview format is known for ${placement.position}, so Meta's renderer cannot confirm it \u2014 say the placement is unverified rather than filling the gap`;
+}
+function isSingleAdQuery(rows) {
+  const adIds = /* @__PURE__ */ new Set();
+  for (const row of rows) {
+    if (typeof row.ad_id !== "string" || row.ad_id.length === 0) return false;
+    adIds.add(row.ad_id);
+  }
+  return adIds.size === 1;
+}
+function placementDeliveryHints(rows) {
+  const carriesVideoMetrics = rows.some((row) => Array.isArray(row.video_play_actions));
+  if (!carriesVideoMetrics || !isSingleAdQuery(rows)) return [];
+  const placements = aggregate(rows);
+  const judgeable = placements.filter((p) => p.impressions >= MIN_IMPRESSIONS);
+  const impressions = judgeable.reduce((total, p) => total + p.impressions, 0);
+  const reference = impressions > 0 ? judgeable.reduce((total, p) => total + p.plays, 0) / impressions : 0;
+  if (reference < PLAYING_REFERENCE_RATE) return [];
+  const silent = judgeable.filter((p) => p.playRate < reference * SILENT_FRACTION_OF_REFERENCE).sort((a, b) => b.impressions - a.impressions);
+  if (silent.length === 0) {
+    const worst = [...judgeable].sort((a, b) => a.playRate - b.playRate)[0];
+    return [
+      `Checked every placement above ${MIN_IMPRESSIONS} impressions against this ad's own play rate (${(reference * 100).toFixed(0)}%): no placement is failing to play the video${worst ? `, the lowest being ${worst.platform}/${worst.position} at ${(worst.playRate * 100).toFixed(0)}%` : ""}. So placements do not explain a "it shows as a still image" report \u2014 rule out autoplay off or data saver in the viewer's own app, which renders every video as its cover frame account-wide.`
+    ];
+  }
+  const hints = silent.map((placement) => {
+    const note = placementFormatNote(placement.position);
+    const documented = note ? ` Meta documents this placement: ${note.note}` : "";
+    return `${placement.platform}/${placement.position} delivered ${placement.impressions.toLocaleString("en-US")} impressions (${(placement.share * 100).toFixed(1)}% of the total) and ${placement.plays.toLocaleString("en-US")} video plays \u2014 it may not be rendering the video. This is account evidence, not a rule: confirm what Meta renders there with ${previewCommand(placement)} before you say anything about it.${documented}`;
+  });
+  const combinedShare = silent.reduce((total, placement) => total + placement.share, 0) * 100;
+  hints.push(
+    `Those placements are ${combinedShare.toFixed(1)}% of delivery in this query. State that share before proposing to remove them \u2014 and note that removing placements from a live ad set is a targeting change, which Meta counts as a significant edit that re-enters the learning phase.`
+  );
+  return hints;
+}
+
+// src/commands/ads/meta/presets.ts
+var INSIGHTS_INTENTS = {
+  baseline: {
+    name: "baseline",
+    description: "Spend, impressions, clicks, CTR, CPC, CPM. The default question: 'how is delivery?'",
+    fields: ["impressions", "reach", "frequency", "spend", "clicks", "ctr", "cpc", "cpm"]
+  },
+  revenue: {
+    name: "revenue",
+    description: "Spend, conversions, action_values, purchase_roas. 'How much money are we making?'",
+    fields: ["spend", "actions", "action_values", "conversions", "conversion_values", "purchase_roas"],
+    actionBreakdowns: ["action_type"]
+  },
+  funnel: {
+    name: "funnel",
+    description: "Impression \u2192 click \u2192 landing page \u2192 action. 'Where do users drop off?'",
+    fields: ["impressions", "clicks", "inline_link_clicks", "outbound_clicks", "actions", "spend"],
+    actionBreakdowns: ["action_type"]
+  },
+  ranking: {
+    name: "ranking",
+    description: "Quality, engagement, conversion-rate rankings. 'Which creatives need a refresh?'",
+    fields: ["impressions", "spend", "ctr", "quality_ranking", "engagement_rate_ranking", "conversion_rate_ranking"]
+  },
+  video: {
+    name: "video",
+    description: "Watch funnel, thruplay cost. 'How are video creatives holding attention?'",
+    fields: [
+      "impressions",
+      "spend",
+      "video_play_actions",
+      "video_p25_watched_actions",
+      "video_p50_watched_actions",
+      "video_p75_watched_actions",
+      "video_p100_watched_actions",
+      "video_thruplay_watched_actions",
+      "cost_per_thruplay"
+    ]
+  },
+  identity: {
+    name: "identity",
+    description: "Just the names + spend \u2014 for cheap roll-up summaries.",
+    fields: ["spend", "impressions"]
+  }
+};
+var IDENTITY_FIELDS_BY_LEVEL = {
+  account: ["account_id", "account_name", "account_currency"],
+  campaign: ["campaign_id", "campaign_name", "objective"],
+  adset: ["adset_id", "adset_name", "campaign_id", "campaign_name"],
+  ad: ["ad_id", "ad_name", "adset_id", "adset_name", "campaign_id", "campaign_name"]
+};
+function composeFields(intent, level) {
+  const intentFields = INSIGHTS_INTENTS[intent].fields;
+  const identity = IDENTITY_FIELDS_BY_LEVEL[level];
+  const seen = /* @__PURE__ */ new Set();
+  const out = [];
+  for (const f of [...identity, ...intentFields]) {
+    if (!seen.has(f)) {
+      seen.add(f);
+      out.push(f);
+    }
+  }
+  return out;
+}
+function getIntent(name) {
+  return INSIGHTS_INTENTS[name];
+}
+function listIntents() {
+  return Object.values(INSIGHTS_INTENTS);
+}
+
+// src/commands/ads/meta/insights.ts
+var POLL_FIRST_MS = 5e3;
+var POLL_LONGEST_MS = 3e4;
+var POLL_MAX_MS = 10 * 6e4;
+function asyncPollDelayMs(attempt) {
+  return Math.min(Math.round(POLL_FIRST_MS * 1.5 ** attempt), POLL_LONGEST_MS);
+}
+var DEFAULT_ATTRIBUTION_WINDOWS = ["7d_click", "1d_view"];
+var DEFAULT_FILTERING = [{ field: "impressions", operator: "GREATER_THAN", value: 0 }];
+function commaSplit(input) {
+  if (!input) return void 0;
+  return input.split(",").map((s) => s.trim()).filter(Boolean);
+}
+function parseFiltering(raw) {
+  if (!raw) return void 0;
+  try {
+    return JSON.parse(raw);
+  } catch {
+    handleMetaError(new Error("Invalid --filtering JSON"));
+  }
+}
+function pickIntent(name) {
+  if (!name) return "baseline";
+  const found = getIntent(name);
+  if (!found) {
+    handleMetaError(new Error(`Unknown --intent: ${name}. Use --list-intents to see options.`));
+  }
+  return found.name;
+}
+function pickLevel(args) {
+  const raw = args.level;
+  if (!raw) return "account";
+  if (raw !== "account" && raw !== "campaign" && raw !== "adset" && raw !== "ad") {
+    handleMetaError(new Error("--level must be one of: account|campaign|adset|ad"));
+  }
+  return raw;
+}
+function shouldAutoAsync(body) {
+  const breakdownCount = (body.breakdowns ?? []).length;
+  if (body.level === "ad" && breakdownCount > 0 && body.object.startsWith("act_")) {
+    return true;
+  }
+  if (breakdownCount > 2) {
+    return true;
+  }
+  if (body.since && body.until) {
+    const days = (Date.parse(body.until) - Date.parse(body.since)) / 864e5;
+    if (days > 90) {
+      return true;
+    }
+  }
+  return false;
+}
+function wantsAsync(asyncFlag, body) {
+  if (asyncFlag === true) return true;
+  if (asyncFlag === false) return false;
+  return shouldAutoAsync(body);
+}
+function applyDateRange(body, args) {
+  const range = getDateRange(args);
+  if (range.datePreset) body.datePreset = range.datePreset;
+  if (range.since) body.since = range.since;
+  if (range.until) body.until = range.until;
+  if (!body.datePreset && !(body.since && body.until)) {
+    body.datePreset = "last_7d";
+  }
+}
+function buildFiltering(args) {
+  const explicit = parseFiltering(args.filtering);
+  if (explicit) return explicit;
+  if (args["include-undelivered"]) return void 0;
+  return DEFAULT_FILTERING;
+}
+function buildAttributionWindows(args) {
+  const explicit = commaSplit(args["attribution-windows"]);
+  if (explicit) return explicit;
+  return DEFAULT_ATTRIBUTION_WINDOWS;
+}
+function buildBody(args) {
+  const intent = pickIntent(args.intent);
+  const level = pickLevel(args);
+  const intentDef = getIntent(intent);
+  const explicitFields = commaSplit(args.fields);
+  const fields = explicitFields ?? composeFields(intent, level);
+  const breakdowns = commaSplit(args.breakdowns);
+  const actionBreakdowns = commaSplit(args["action-breakdowns"]) ?? intentDef?.actionBreakdowns;
+  const body = {
+    object: args.object,
+    level,
+    fields,
+    timeIncrement: args["time-increment"],
+    breakdowns,
+    actionBreakdowns,
+    filtering: buildFiltering(args),
+    attributionWindows: buildAttributionWindows(args),
+    useAccountAttributionSetting: Boolean(args["use-account-attribution"]),
+    useUnifiedAttributionSetting: Boolean(args["use-unified-attribution"]),
+    limit: args.limit ? Number(args.limit) : 1e3,
+    skipCache: Boolean(args["no-cache"])
+  };
+  applyDateRange(body, args);
+  return body;
+}
+async function pollAsync(reportRunId) {
+  const start = Date.now();
+  for (let attempt = 0; Date.now() - start < POLL_MAX_MS; attempt++) {
+    const status = await apiGet(
+      "/api/ads/meta/insights/async/status",
+      { "report-run-id": reportRunId }
+    );
+    if (status.async_status === "Job Completed") return;
+    if (status.async_status === "Job Failed" || status.async_status === "Job Skipped") {
+      handleMetaError(new Error(`Async insights job ${status.async_status}`));
+    }
+    process.stderr.write(
+      `Async insights ${status.async_status ?? "queued"} (${Math.round(status.async_percent_completion ?? 0)}%)\u2026
+`
+    );
+    await new Promise((resolve) => setTimeout(resolve, asyncPollDelayMs(attempt)));
+  }
+  handleMetaError(new Error("Async insights polling timed out after 10 minutes"));
+}
+async function runAsync(body) {
+  const submit = await apiPost("/api/ads/meta/insights/async", body);
+  process.stderr.write(`Async insights job: ${submit.reportRunId}
+`);
+  await pollAsync(submit.reportRunId);
+  return apiPost("/api/ads/meta/insights/async/result", {
+    reportRunId: submit.reportRunId,
+    fields: body.fields,
+    limit: body.limit
+  });
+}
+function sortRowsBySpendDesc(rows) {
+  return [...rows].sort((a, b) => {
+    const sa = Number(a.spend ?? 0);
+    const sb = Number(b.spend ?? 0);
+    if (Number.isNaN(sa) || Number.isNaN(sb)) return 0;
+    return sb - sa;
+  });
+}
+function syncedHintOf(body) {
+  const breakdowns = body.breakdowns ?? [];
+  if (breakdowns.length > 0) return metaBreakdownSyncedHint(breakdowns);
+  const level = body.level === "adset" ? "ad_group" : body.level;
+  return syncedFirstHint("meta", level);
+}
+var insightsCommand = defineCommand({
+  meta: {
+    name: "insights",
+    description: `Performance reporting \u2014 the main Meta tool for AI agents.
+
+Smart defaults so the AI doesn't have to remember every flag:
+  --level account                       (set --level campaign|adset|ad to drill in)
+  --intent baseline                     (or revenue|funnel|ranking|video|identity)
+  --date-preset last_7d                 (override with --since/--until)
+  --attribution-windows 7d_click,1d_view  (the only ones still working post Jan 2026)
+  filter: impressions > 0               (skip undelivered rows; --include-undelivered to keep)
+  sort: spend descending                (when result fits in memory)
+  auto-async when query is heavy (level=ad + breakdowns, big date ranges, etc.)
+
+Identity fields (campaign_name, ad_name etc.) are appended automatically based on --level so rows
+are self-describing.
+
+Examples \u2014 common AI questions:
+  # "How is GreenLeaf doing this week?"
+  baker ads meta insights --object act_123
+
+  # "Which campaigns are profitable?"
+  baker ads meta insights --object act_123 --level campaign --intent revenue --date-preset last_28d
+
+  # "Which creatives need a refresh?"
+  baker ads meta insights --object act_123 --level ad --intent ranking --date-preset last_14d
+
+  # "Where do users drop off the funnel?"
+  baker ads meta insights --object act_123 --intent funnel
+
+  # "Should we shift budget to Instagram?"
+  baker ads meta insights --object act_123 --level adset --breakdowns publisher_platform,platform_position
+
+  # Custom field set (escape hatch)
+  baker ads meta insights --object act_123 --fields impressions,spend,actions
+
+Async is automatic for heavy queries; pass --async to force it, or --no-async to refuse fallback.`
+  },
+  args: {
+    object: {
+      type: "string",
+      description: "Object ID \u2014 act_<id> for account, or a campaign/adset/ad ID"
+    },
+    level: { type: "string", description: "account|campaign|adset|ad (default: account)" },
+    intent: { type: "string", description: "baseline|revenue|funnel|ranking|video|identity (default: baseline)" },
+    fields: { type: "string", description: "Comma-separated field list (overrides --intent bundle)" },
+    "list-intents": { type: "boolean", description: "Print available intents and exit" },
+    "date-preset": { type: "string", description: "Meta date preset (last_7d, last_28d, today, ...)" },
+    since: { type: "string", description: "Custom start date YYYY-MM-DD" },
+    until: { type: "string", description: "Custom end date YYYY-MM-DD" },
+    "time-increment": { type: "string", description: "1 (day) | monthly | all_days" },
+    breakdowns: { type: "string", description: "Comma-separated breakdowns (e.g. publisher_platform,age)" },
+    "action-breakdowns": {
+      type: "string",
+      description: "Slice the actions[] array (default: action_type for revenue/funnel)"
+    },
+    filtering: { type: "string", description: "Override default filter \u2014 JSON array of {field,operator,value}" },
+    "include-undelivered": { type: "boolean", description: "Keep rows where impressions=0 (off by default)" },
+    "attribution-windows": {
+      type: "string",
+      description: "Override default 7d_click,1d_view (only 1d_view, 1d_click, 7d_click, 28d_click work post Jan 2026)"
+    },
+    "use-account-attribution": { type: "boolean", description: "Use account-saved attribution setting" },
+    "use-unified-attribution": { type: "boolean", description: "Use ad-set unified attribution setting" },
+    limit: { type: "string", description: "Max rows (default 1000)" },
+    // Declaring `no-async` too would be a trap: citty resolves it to `async: false`
+    // and never fills an arg of that name, so the declaration reads as supported
+    // while nothing consumes it.
+    async: { type: "boolean", description: "Force the async submit-and-poll path (--no-async refuses it)" },
+    "no-sort": { type: "boolean", description: "Skip default spend-desc sort" },
+    "no-cache": NO_CACHE_ARG,
+    output: { type: "string", description: "Output format: json|csv|jsonl|md", default: "json" }
+  },
+  run: async ({ args }) => {
+    if (args["list-intents"]) {
+      writeAdsJson({ ok: true, data: listIntents() });
+      return;
+    }
+    if (!args.object) {
+      writeAdsJson({
+        ok: false,
+        error: { code: "VALIDATION_ERROR", message: "Missing required argument: --object" }
+      });
+      process.exit(1);
+    }
+    const body = buildBody(args);
+    const fmt = csvOrJson(args);
+    const wantAsync = wantsAsync(args.async, body);
+    try {
+      const rows = wantAsync ? await runAsync(body) : await apiPost("/api/ads/meta/insights", body);
+      const sorted = args["no-sort"] ? rows : sortRowsBySpendDesc(rows);
+      if (fmt !== "json") {
+        writeAdsOutput(sorted, fmt, body.fields);
+        return;
+      }
+      const synced = syncedHintOf(body);
+      const hints = [...placementDeliveryHints(sorted), ...synced === null ? [] : [synced]];
+      writeJsonEnvelope({ ok: true, data: sorted, hints });
+    } catch (err) {
+      handleMetaError(err);
+    }
+  }
+});
+export {
+  asyncPollDelayMs,
+  insightsCommand,
+  wantsAsync
+};
+//# sourceMappingURL=insights-UOO6OK3U.js.map

package/dist/insights-UOO6OK3U.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/ads/meta/insights.ts","../src/commands/ads/meta/placement-delivery.ts","../src/commands/ads/meta/presets.ts"],"sourcesContent":["import { defineCommand } from \"citty\";\nimport { NO_CACHE_ARG } from \"../../../cache-flag.ts\";\nimport { apiGet, apiPost } from \"../../../client.ts\";\nimport { writeAdsJson, writeAdsOutput, writeJsonEnvelope } from \"../output.ts\";\nimport { metaBreakdownSyncedHint, type SyncedLevel, syncedFirstHint } from \"../synced-first.ts\";\nimport { placementDeliveryHints } from \"./placement-delivery.ts\";\nimport { composeFields, getIntent, type InsightsIntent, type InsightsLevel, listIntents } from \"./presets.ts\";\nimport { csvOrJson, getDateRange, handleMetaError } from \"./shared.ts\";\n\nconst POLL_FIRST_MS = 5_000;\nconst POLL_LONGEST_MS = 30_000;\nconst POLL_MAX_MS = 10 * 60_000;\n\n/**\n * The wait before status poll `attempt` (0-based): 5s, growing by half each\n * poll, at most 30s. Every poll is a read from the ad account's hourly Meta\n * budget, and a long report gains nothing from being asked every 5 seconds.\n */\nexport function asyncPollDelayMs(attempt: number): number {\n  return Math.min(Math.round(POLL_FIRST_MS * 1.5 ** attempt), POLL_LONGEST_MS);\n}\n\n/** Default attribution windows — only these still work as of Jan 2026 (1d_view + 28d_click also valid but rarely used). */\nconst DEFAULT_ATTRIBUTION_WINDOWS = [\"7d_click\", \"1d_view\"];\n\n/** Default filter — strip rows that didn't deliver. Almost always what we want. */\nconst DEFAULT_FILTERING = [{ field: \"impressions\", operator: \"GREATER_THAN\", value: 0 }];\n\nexport interface InsightsBody {\n  object: string;\n  level: InsightsLevel;\n  fields: string[];\n  datePreset?: string;\n  since?: string;\n  until?: string;\n  timeIncrement?: string;\n  breakdowns?: string[];\n  actionBreakdowns?: string[];\n  filtering?: Array<{ field: string; operator: string; value: string | number | string[] }>;\n  attributionWindows?: string[];\n  useAccountAttributionSetting?: boolean;\n  useUnifiedAttributionSetting?: boolean;\n  limit?: number;\n  skipCache?: boolean;\n}\n\nfunction commaSplit(input: string | undefined): string[] | undefined {\n  if (!input) return undefined;\n  return input\n    .split(\",\")\n    .map((s) => s.trim())\n    .filter(Boolean);\n}\n\nfunction parseFiltering(raw: string | undefined): InsightsBody[\"filtering\"] {\n  if (!raw) return undefined;\n  try {\n    return JSON.parse(raw) as InsightsBody[\"filtering\"];\n  } catch {\n    handleMetaError(new Error(\"Invalid --filtering JSON\"));\n  }\n}\n\nfunction pickIntent(name: string | undefined): InsightsIntent {\n  if (!name) return \"baseline\";\n  const found = getIntent(name);\n  if (!found) {\n    handleMetaError(new Error(`Unknown --intent: ${name}. Use --list-intents to see options.`));\n  }\n  return found.name;\n}\n\nfunction pickLevel(args: Record<string, unknown>): InsightsLevel {\n  const raw = args.level as string | undefined;\n  if (!raw) return \"account\";\n  if (raw !== \"account\" && raw !== \"campaign\" && raw !== \"adset\" && raw !== \"ad\") {\n    handleMetaError(new Error(\"--level must be one of: account|campaign|adset|ad\"));\n  }\n  return raw;\n}\n\n/**\n * Auto-async heuristic. Heavy queries that would time out as sync go async\n * automatically — the user shouldn't have to think about it.\n *\n *   - level=ad with breakdowns\n *   - >2 breakdowns at any level\n *   - explicit time range > 90 days\n *   - level=ad over an account-level object with a wide window\n */\nfunction shouldAutoAsync(body: InsightsBody): boolean {\n  const breakdownCount = (body.breakdowns ?? []).length;\n  if (body.level === \"ad\" && breakdownCount > 0 && body.object.startsWith(\"act_\")) {\n    return true;\n  }\n  if (breakdownCount > 2) {\n    return true;\n  }\n  if (body.since && body.until) {\n    const days = (Date.parse(body.until) - Date.parse(body.since)) / 86_400_000;\n    if (days > 90) {\n      return true;\n    }\n  }\n  return false;\n}\n\n/**\n * Whether to take the async path — three states, not two.\n *\n * citty resolves `--no-async` to `async: false` rather than filling a separate\n * `no-async` arg, so reading `args[\"no-async\"]` (as this did) always saw\n * undefined and the documented refusal never applied: a heavy query went async\n * no matter what the caller asked for.\n */\nexport function wantsAsync(asyncFlag: unknown, body: InsightsBody): boolean {\n  if (asyncFlag === true) return true;\n  if (asyncFlag === false) return false;\n  return shouldAutoAsync(body);\n}\n\nfunction applyDateRange(body: InsightsBody, args: Record<string, unknown>): void {\n  const range = getDateRange(args);\n  if (range.datePreset) body.datePreset = range.datePreset;\n  if (range.since) body.since = range.since;\n  if (range.until) body.until = range.until;\n  if (!body.datePreset && !(body.since && body.until)) {\n    body.datePreset = \"last_7d\";\n  }\n}\n\nfunction buildFiltering(args: Record<string, unknown>): InsightsBody[\"filtering\"] {\n  const explicit = parseFiltering(args.filtering as string | undefined);\n  if (explicit) return explicit;\n  if (args[\"include-undelivered\"]) return undefined;\n  return DEFAULT_FILTERING;\n}\n\nfunction buildAttributionWindows(args: Record<string, unknown>): string[] | undefined {\n  const explicit = commaSplit(args[\"attribution-windows\"] as string | undefined);\n  if (explicit) return explicit;\n  return DEFAULT_ATTRIBUTION_WINDOWS;\n}\n\nfunction buildBody(args: Record<string, unknown>): InsightsBody {\n  const intent = pickIntent(args.intent as string | undefined);\n  const level = pickLevel(args);\n  const intentDef = getIntent(intent);\n  const explicitFields = commaSplit(args.fields as string | undefined);\n  const fields = explicitFields ?? composeFields(intent, level);\n  const breakdowns = commaSplit(args.breakdowns as string | undefined);\n  const actionBreakdowns = commaSplit(args[\"action-breakdowns\"] as string | undefined) ?? intentDef?.actionBreakdowns;\n\n  const body: InsightsBody = {\n    object: args.object as string,\n    level,\n    fields,\n    timeIncrement: args[\"time-increment\"] as string | undefined,\n    breakdowns,\n    actionBreakdowns,\n    filtering: buildFiltering(args),\n    attributionWindows: buildAttributionWindows(args),\n    useAccountAttributionSetting: Boolean(args[\"use-account-attribution\"]),\n    useUnifiedAttributionSetting: Boolean(args[\"use-unified-attribution\"]),\n    limit: args.limit ? Number(args.limit) : 1000,\n    skipCache: Boolean(args[\"no-cache\"]),\n  };\n  applyDateRange(body, args);\n  return body;\n}\n\nasync function pollAsync(reportRunId: string): Promise<void> {\n  const start = Date.now();\n  for (let attempt = 0; Date.now() - start < POLL_MAX_MS; attempt++) {\n    // The status route is a GET reading `report-run-id` from the query string.\n    // Posting to it matched no route at all, so every heavy query died on a\n    // bare 404 the moment it went async.\n    const status = await apiGet<{ async_status?: string; async_percent_completion?: number }>(\n      \"/api/ads/meta/insights/async/status\",\n      { \"report-run-id\": reportRunId },\n    );\n    if (status.async_status === \"Job Completed\") return;\n    if (status.async_status === \"Job Failed\" || status.async_status === \"Job Skipped\") {\n      handleMetaError(new Error(`Async insights job ${status.async_status}`));\n    }\n    process.stderr.write(\n      `Async insights ${status.async_status ?? \"queued\"} (${Math.round(status.async_percent_completion ?? 0)}%)…\\n`,\n    );\n    await new Promise((resolve) => setTimeout(resolve, asyncPollDelayMs(attempt)));\n  }\n  handleMetaError(new Error(\"Async insights polling timed out after 10 minutes\"));\n}\n\nasync function runAsync(body: InsightsBody): Promise<Array<Record<string, unknown>>> {\n  const submit = await apiPost<{ reportRunId: string }>(\"/api/ads/meta/insights/async\", body);\n  process.stderr.write(`Async insights job: ${submit.reportRunId}\\n`);\n  await pollAsync(submit.reportRunId);\n  return apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights/async/result\", {\n    reportRunId: submit.reportRunId,\n    fields: body.fields,\n    limit: body.limit,\n  });\n}\n\n/** Insights rows have nested `actions[]` arrays. Sort by the named action_type's value descending. */\nfunction sortRowsBySpendDesc(rows: Array<Record<string, unknown>>): Array<Record<string, unknown>> {\n  return [...rows].sort((a, b) => {\n    const sa = Number(a.spend ?? 0);\n    const sb = Number(b.spend ?? 0);\n    if (Number.isNaN(sa) || Number.isNaN(sb)) return 0;\n    return sb - sa;\n  });\n}\n\n/** The `baker ads performance` read that answers the same insights read; null when the synced copy cannot. */\nfunction syncedHintOf(body: InsightsBody): string | null {\n  const breakdowns = body.breakdowns ?? [];\n  if (breakdowns.length > 0) return metaBreakdownSyncedHint(breakdowns);\n  const level: SyncedLevel = body.level === \"adset\" ? \"ad_group\" : body.level;\n  return syncedFirstHint(\"meta\", level);\n}\n\nexport const insightsCommand = defineCommand({\n  meta: {\n    name: \"insights\",\n    description: `Performance reporting — the main Meta tool for AI agents.\n\nSmart defaults so the AI doesn't have to remember every flag:\n  --level account                       (set --level campaign|adset|ad to drill in)\n  --intent baseline                     (or revenue|funnel|ranking|video|identity)\n  --date-preset last_7d                 (override with --since/--until)\n  --attribution-windows 7d_click,1d_view  (the only ones still working post Jan 2026)\n  filter: impressions > 0               (skip undelivered rows; --include-undelivered to keep)\n  sort: spend descending                (when result fits in memory)\n  auto-async when query is heavy (level=ad + breakdowns, big date ranges, etc.)\n\nIdentity fields (campaign_name, ad_name etc.) are appended automatically based on --level so rows\nare self-describing.\n\nExamples — common AI questions:\n  # \"How is GreenLeaf doing this week?\"\n  baker ads meta insights --object act_123\n\n  # \"Which campaigns are profitable?\"\n  baker ads meta insights --object act_123 --level campaign --intent revenue --date-preset last_28d\n\n  # \"Which creatives need a refresh?\"\n  baker ads meta insights --object act_123 --level ad --intent ranking --date-preset last_14d\n\n  # \"Where do users drop off the funnel?\"\n  baker ads meta insights --object act_123 --intent funnel\n\n  # \"Should we shift budget to Instagram?\"\n  baker ads meta insights --object act_123 --level adset --breakdowns publisher_platform,platform_position\n\n  # Custom field set (escape hatch)\n  baker ads meta insights --object act_123 --fields impressions,spend,actions\n\nAsync is automatic for heavy queries; pass --async to force it, or --no-async to refuse fallback.`,\n  },\n  args: {\n    object: {\n      type: \"string\",\n      description: \"Object ID — act_<id> for account, or a campaign/adset/ad ID\",\n    },\n    level: { type: \"string\", description: \"account|campaign|adset|ad (default: account)\" },\n    intent: { type: \"string\", description: \"baseline|revenue|funnel|ranking|video|identity (default: baseline)\" },\n    fields: { type: \"string\", description: \"Comma-separated field list (overrides --intent bundle)\" },\n    \"list-intents\": { type: \"boolean\", description: \"Print available intents and exit\" },\n    \"date-preset\": { type: \"string\", description: \"Meta date preset (last_7d, last_28d, today, ...)\" },\n    since: { type: \"string\", description: \"Custom start date YYYY-MM-DD\" },\n    until: { type: \"string\", description: \"Custom end date YYYY-MM-DD\" },\n    \"time-increment\": { type: \"string\", description: \"1 (day) | monthly | all_days\" },\n    breakdowns: { type: \"string\", description: \"Comma-separated breakdowns (e.g. publisher_platform,age)\" },\n    \"action-breakdowns\": {\n      type: \"string\",\n      description: \"Slice the actions[] array (default: action_type for revenue/funnel)\",\n    },\n    filtering: { type: \"string\", description: \"Override default filter — JSON array of {field,operator,value}\" },\n    \"include-undelivered\": { type: \"boolean\", description: \"Keep rows where impressions=0 (off by default)\" },\n    \"attribution-windows\": {\n      type: \"string\",\n      description: \"Override default 7d_click,1d_view (only 1d_view, 1d_click, 7d_click, 28d_click work post Jan 2026)\",\n    },\n    \"use-account-attribution\": { type: \"boolean\", description: \"Use account-saved attribution setting\" },\n    \"use-unified-attribution\": { type: \"boolean\", description: \"Use ad-set unified attribution setting\" },\n    limit: { type: \"string\", description: \"Max rows (default 1000)\" },\n    // Declaring `no-async` too would be a trap: citty resolves it to `async: false`\n    // and never fills an arg of that name, so the declaration reads as supported\n    // while nothing consumes it.\n    async: { type: \"boolean\", description: \"Force the async submit-and-poll path (--no-async refuses it)\" },\n    \"no-sort\": { type: \"boolean\", description: \"Skip default spend-desc sort\" },\n    \"no-cache\": NO_CACHE_ARG,\n    output: { type: \"string\", description: \"Output format: json|csv|jsonl|md\", default: \"json\" },\n  },\n  run: async ({ args }) => {\n    if (args[\"list-intents\"]) {\n      writeAdsJson({ ok: true, data: listIntents() });\n      return;\n    }\n\n    if (!args.object) {\n      writeAdsJson({\n        ok: false,\n        error: { code: \"VALIDATION_ERROR\", message: \"Missing required argument: --object\" },\n      });\n      process.exit(1);\n    }\n\n    const body = buildBody(args);\n    const fmt = csvOrJson(args);\n    const wantAsync = wantsAsync(args.async, body);\n\n    try {\n      const rows = wantAsync\n        ? await runAsync(body)\n        : await apiPost<Array<Record<string, unknown>>>(\"/api/ads/meta/insights\", body);\n      const sorted = args[\"no-sort\"] ? rows : sortRowsBySpendDesc(rows);\n\n      if (fmt !== \"json\") {\n        writeAdsOutput(sorted, fmt, body.fields);\n        return;\n      }\n      const synced = syncedHintOf(body);\n      const hints = [...placementDeliveryHints(sorted), ...(synced === null ? [] : [synced])];\n      writeJsonEnvelope({ ok: true, data: sorted, hints });\n    } catch (err) {\n      handleMetaError(err);\n    }\n  },\n});\n","import { placementFormatNote, previewFormatForPosition } from \"@baker/api/ads-meta\";\n\n/**\n * Reads a placement breakdown the way the question \"why does my video show as a\n * still image?\" actually needs to be answered: with this account's own numbers.\n *\n * The failure this replaces is an agent recalling a list of \"image-only\n * placements\" (most of it wrong) and inventing a mechanism Meta does not\n * document. Impressions against video plays, per placement, is the cheap\n * empirical check — it costs one query the agent already ran, and it is\n * account evidence rather than a rule. So the hints below name a suspect and\n * hand over the command that confirms it; they never conclude.\n */\n\n/**\n * Below this, a placement's play rate is arithmetic on too few impressions to\n * carry a claim. Set against a 90%-ish reference rate, seeing no plays in 20\n * impressions is not something chance produces — so this is low enough to reach\n * the long tail where format problems actually live, and the placements it\n * excludes are the ones nobody could have concluded anything from anyway.\n */\nconst MIN_IMPRESSIONS = 20;\n\n/**\n * How far below the ad's own play rate counts as \"this placement is not playing\".\n *\n * Judged against the ad, not against zero. The account this was built from is\n * the reason: it plays at 93% overall, and the one placement carrying a\n * documented format constraint played at 3.85% — 24x worse, and still above any\n * absolute \"under 2%\" bar. An absolute rule cannot see that at any impression\n * threshold; a relative one calibrates itself per creative and per account.\n */\nconst SILENT_FRACTION_OF_REFERENCE = 0.1;\n\n/** Proof the creative plays at all somewhere, so a flagged placement means something. */\nconst PLAYING_REFERENCE_RATE = 0.5;\n\ninterface PlacementDelivery {\n  platform: string;\n  position: string;\n  impressions: number;\n  plays: number;\n  playRate: number;\n  share: number;\n}\n\nfunction toNumber(value: unknown): number {\n  const n = Number(value);\n  return Number.isFinite(n) ? n : 0;\n}\n\n/** Meta returns action metrics as `[{ action_type, value }]`; the total is what matters here. */\nfunction sumActionValues(value: unknown): number {\n  if (!Array.isArray(value)) return 0;\n  return value.reduce<number>((total, entry) => {\n    const item = entry as { value?: unknown };\n    return total + toNumber(item?.value);\n  }, 0);\n}\n\nfunction aggregate(rows: Array<Record<string, unknown>>): PlacementDelivery[] {\n  const byPlacement = new Map<string, PlacementDelivery>();\n  let totalImpressions = 0;\n\n  for (const row of rows) {\n    const position = row.platform_position;\n    if (typeof position !== \"string\" || position.length === 0) continue;\n    const platform = typeof row.publisher_platform === \"string\" ? row.publisher_platform : \"\";\n    const impressions = toNumber(row.impressions);\n    totalImpressions += impressions;\n    const key = `${platform}/${position}`;\n    const current = byPlacement.get(key) ?? { platform, position, impressions: 0, plays: 0, playRate: 0, share: 0 };\n    current.impressions += impressions;\n    current.plays += sumActionValues(row.video_play_actions);\n    byPlacement.set(key, current);\n  }\n\n  return [...byPlacement.values()].map((placement) => ({\n    ...placement,\n    playRate: placement.impressions > 0 ? placement.plays / placement.impressions : 0,\n    share: totalImpressions > 0 ? placement.impressions / totalImpressions : 0,\n  }));\n}\n\nfunction previewCommand(placement: PlacementDelivery): string {\n  const format = previewFormatForPosition(placement.position, placement.platform);\n  return format\n    ? `\\`baker ads meta preview --creative-id <id> --placement ${placement.position} --platform ${placement.platform}\\``\n    : `no preview format is known for ${placement.position}, so Meta's renderer cannot confirm it — say the placement is unverified rather than filling the gap`;\n}\n\n/**\n * The play rate only means something when every row describes the same\n * creative. Aggregating placements across ads puts an image ad's impressions in\n * the same bucket as a video's plays, which reads as \"this placement doesn't\n * render video\" when it only means \"an image ad ran there\" — the exact wrong\n * conclusion this module exists to prevent. So a query that does not pin one ad\n * (`--level ad --object <adId>`) gets no hint rather than a confounded one.\n */\nfunction isSingleAdQuery(rows: Array<Record<string, unknown>>): boolean {\n  const adIds = new Set<string>();\n  for (const row of rows) {\n    if (typeof row.ad_id !== \"string\" || row.ad_id.length === 0) return false;\n    adIds.add(row.ad_id);\n  }\n  return adIds.size === 1;\n}\n\n/**\n * Placements this account delivered into without the video ever playing.\n *\n * Silent unless the query carried video metrics AND the creative demonstrably\n * plays somewhere else: without a playing reference, a zero everywhere means\n * \"not a video query\", not \"the placement is broken\".\n */\nexport function placementDeliveryHints(rows: Array<Record<string, unknown>>): string[] {\n  const carriesVideoMetrics = rows.some((row) => Array.isArray(row.video_play_actions));\n  if (!carriesVideoMetrics || !isSingleAdQuery(rows)) return [];\n\n  const placements = aggregate(rows);\n  const judgeable = placements.filter((p) => p.impressions >= MIN_IMPRESSIONS);\n  const impressions = judgeable.reduce((total, p) => total + p.impressions, 0);\n  const reference = impressions > 0 ? judgeable.reduce((total, p) => total + p.plays, 0) / impressions : 0;\n  if (reference < PLAYING_REFERENCE_RATE) return [];\n\n  const silent = judgeable\n    .filter((p) => p.playRate < reference * SILENT_FRACTION_OF_REFERENCE)\n    .sort((a, b) => b.impressions - a.impressions);\n\n  // Never go quiet on a video placement query. Silence is what the agent fills\n  // in with a remembered rule, and \"every placement plays\" is the answer to\n  // \"why does it show as a still image\" far more often than a placement is.\n  if (silent.length === 0) {\n    const worst = [...judgeable].sort((a, b) => a.playRate - b.playRate)[0];\n    return [\n      `Checked every placement above ${MIN_IMPRESSIONS} impressions against this ad's own play rate (${(reference * 100).toFixed(0)}%): no placement is failing to play the video${worst ? `, the lowest being ${worst.platform}/${worst.position} at ${(worst.playRate * 100).toFixed(0)}%` : \"\"}. So placements do not explain a \"it shows as a still image\" report — rule out autoplay off or data saver in the viewer's own app, which renders every video as its cover frame account-wide.`,\n    ];\n  }\n\n  const hints = silent.map((placement) => {\n    const note = placementFormatNote(placement.position);\n    const documented = note ? ` Meta documents this placement: ${note.note}` : \"\";\n    return `${placement.platform}/${placement.position} delivered ${placement.impressions.toLocaleString(\"en-US\")} impressions (${(placement.share * 100).toFixed(1)}% of the total) and ${placement.plays.toLocaleString(\"en-US\")} video plays — it may not be rendering the video. This is account evidence, not a rule: confirm what Meta renders there with ${previewCommand(placement)} before you say anything about it.${documented}`;\n  });\n\n  const combinedShare = silent.reduce((total, placement) => total + placement.share, 0) * 100;\n  hints.push(\n    `Those placements are ${combinedShare.toFixed(1)}% of delivery in this query. State that share before proposing to remove them — and note that removing placements from a live ad set is a targeting change, which Meta counts as a significant edit that re-enters the learning phase.`,\n  );\n  return hints;\n}\n","/**\n * Insights field bundles. Picked for AI agent ergonomics: small, focused field\n * lists that answer one specific question without forcing the AI to enumerate\n * Meta's 500+ insights fields.\n *\n * Two-axis design:\n *   --intent (field bundle, default: baseline)   — what data to ask for\n *   --level  (object granularity, default: account) — at what granularity\n *\n * Intents are independent of level — pass `--intent ranking --level ad` to flag\n * creatives, or `--intent revenue --level campaign` for ROAS by campaign.\n *\n * Identity fields (campaign_name etc.) are appended automatically based on\n * level so the AI can read rows without joining.\n */\n\nexport type InsightsLevel = \"account\" | \"campaign\" | \"adset\" | \"ad\";\n\nexport type InsightsIntent = \"baseline\" | \"revenue\" | \"funnel\" | \"ranking\" | \"video\" | \"identity\";\n\ninterface IntentDefinition {\n  name: InsightsIntent;\n  description: string;\n  fields: string[];\n  /** Action breakdowns to slice the actions[] array — empty if not needed. */\n  actionBreakdowns?: string[];\n}\n\nconst INSIGHTS_INTENTS: Record<InsightsIntent, IntentDefinition> = {\n  baseline: {\n    name: \"baseline\",\n    description: \"Spend, impressions, clicks, CTR, CPC, CPM. The default question: 'how is delivery?'\",\n    fields: [\"impressions\", \"reach\", \"frequency\", \"spend\", \"clicks\", \"ctr\", \"cpc\", \"cpm\"],\n  },\n  revenue: {\n    name: \"revenue\",\n    description: \"Spend, conversions, action_values, purchase_roas. 'How much money are we making?'\",\n    fields: [\"spend\", \"actions\", \"action_values\", \"conversions\", \"conversion_values\", \"purchase_roas\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  funnel: {\n    name: \"funnel\",\n    description: \"Impression → click → landing page → action. 'Where do users drop off?'\",\n    fields: [\"impressions\", \"clicks\", \"inline_link_clicks\", \"outbound_clicks\", \"actions\", \"spend\"],\n    actionBreakdowns: [\"action_type\"],\n  },\n  ranking: {\n    name: \"ranking\",\n    description: \"Quality, engagement, conversion-rate rankings. 'Which creatives need a refresh?'\",\n    fields: [\"impressions\", \"spend\", \"ctr\", \"quality_ranking\", \"engagement_rate_ranking\", \"conversion_rate_ranking\"],\n  },\n  video: {\n    name: \"video\",\n    description: \"Watch funnel, thruplay cost. 'How are video creatives holding attention?'\",\n    fields: [\n      \"impressions\",\n      \"spend\",\n      \"video_play_actions\",\n      \"video_p25_watched_actions\",\n      \"video_p50_watched_actions\",\n      \"video_p75_watched_actions\",\n      \"video_p100_watched_actions\",\n      \"video_thruplay_watched_actions\",\n      \"cost_per_thruplay\",\n    ],\n  },\n  identity: {\n    name: \"identity\",\n    description: \"Just the names + spend — for cheap roll-up summaries.\",\n    fields: [\"spend\", \"impressions\"],\n  },\n};\n\nconst IDENTITY_FIELDS_BY_LEVEL: Record<InsightsLevel, string[]> = {\n  account: [\"account_id\", \"account_name\", \"account_currency\"],\n  campaign: [\"campaign_id\", \"campaign_name\", \"objective\"],\n  adset: [\"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n  ad: [\"ad_id\", \"ad_name\", \"adset_id\", \"adset_name\", \"campaign_id\", \"campaign_name\"],\n};\n\n/** Compose final field list: intent metrics + level-specific identity fields, deduplicated. */\nexport function composeFields(intent: InsightsIntent, level: InsightsLevel): string[] {\n  const intentFields = INSIGHTS_INTENTS[intent].fields;\n  const identity = IDENTITY_FIELDS_BY_LEVEL[level];\n  const seen = new Set<string>();\n  const out: string[] = [];\n  for (const f of [...identity, ...intentFields]) {\n    if (!seen.has(f)) {\n      seen.add(f);\n      out.push(f);\n    }\n  }\n  return out;\n}\n\nexport function getIntent(name: string): IntentDefinition | undefined {\n  return INSIGHTS_INTENTS[name as InsightsIntent];\n}\n\nexport function listIntents(): IntentDefinition[] {\n  return 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