@koda-sl/baker-cli 0.535.0 → 0.537.0

package/dist/chunk-GTIQUOYC.js

@@ -0,0 +1,148 @@
+import {
+  RULES_DIR,
+  SAME_WORDS,
+  frontmatterOf,
+  parseIdea,
+  parseInsight
+} from "./chunk-YFIWCMVC.js";
+import {
+  rememberedJev
+} from "./chunk-NRMJWNX3.js";
+import {
+  holdUnbilledSpend
+} from "./chunk-W3PJ7V4W.js";
+
+// src/commands/creatives/ideas-judgments.ts
+var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
+var STATISTIC_HELD = 0.65;
+var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
+var SAME_MESSAGE_HELD = 0.42;
+async function withStatisticsRead(insights, ask) {
+  const observed = insights.filter((i) => i.status === "observed");
+  if (observed.length === 0) return [...insights];
+  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
+  if (answers === null) return [...insights];
+  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
+  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
+}
+async function sameMessageRead(ideas, ask) {
+  const failed = ideas.filter((i) => i.status === "failed");
+  const pairs = failed.flatMap(
+    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
+  );
+  if (pairs.length === 0) return SAME_WORDS;
+  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
+  if (answers === null) return SAME_WORDS;
+  const same = new Set(
+    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
+  );
+  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
+}
+
+// src/commands/creatives/ideas-workspace.ts
+import { readdir, readFile } from "fs/promises";
+import path from "path";
+var IDEAS_DIR = path.join("src", "creatives", "_ideas");
+var INSIGHTS_DIR = path.join("src", "content", "insights");
+async function markdownFiles(dir, recursive = false) {
+  const entries = await readdir(dir, { recursive }).catch(() => []);
+  return entries.filter((f) => f.endsWith(".md")).sort();
+}
+var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
+function workspaceIdeasJudge(root) {
+  const cacheDir = path.join(root, "canvas", ".cache");
+  const spent = [];
+  return {
+    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
+    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
+  };
+}
+async function readInsights(root, opts = {}) {
+  const dir = path.join(root, INSIGHTS_DIR);
+  const insights = [];
+  for (const file of await markdownFiles(dir, true)) {
+    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (insight) insights.push(insight);
+  }
+  if (opts.ask) return withStatisticsRead(insights, opts.ask);
+  const judge = workspaceIdeasJudge(root);
+  const read = await withStatisticsRead(insights, judge.ask);
+  await judge.done();
+  return read;
+}
+async function readIdeas(root) {
+  const dir = path.join(root, IDEAS_DIR);
+  const ideas = [];
+  const unreadable = [];
+  for (const file of await markdownFiles(dir)) {
+    const id = idOf(file);
+    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (parsed.idea) ideas.push(parsed.idea);
+    else unreadable.push({ id, problems: parsed.problems });
+  }
+  return { ideas, unreadable };
+}
+async function readPersonaIds(root) {
+  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
+}
+var MAX_KNOWLEDGE_CHARS = 2e5;
+async function readKnowledgeCorpus(root) {
+  const parts = [];
+  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
+  if (company) parts.push(company);
+  const content = path.join(root, "src", "content");
+  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
+  const rules = path.relative(content, path.join(root, RULES_DIR));
+  const files = (await markdownFiles(content, true)).filter((f) => {
+    const file = f.replace(/\\/g, "/");
+    return !file.startsWith(`${insights}/`) && !file.startsWith(`${rules}/`);
+  });
+  for (const file of files) {
+    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
+    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
+  }
+  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
+}
+async function readCreativeRecords(root) {
+  const dir = path.join(root, "src", "creatives");
+  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
+  const records = [];
+  for (const entry of entries) {
+    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
+    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
+    if (raw === null) continue;
+    const fm = frontmatterOf(raw) ?? {};
+    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
+    records.push({
+      slug: entry.name,
+      ...pick("status"),
+      ...pick("idea"),
+      ...pick("awareness"),
+      ...pick("angle"),
+      ...pick("kind")
+    });
+  }
+  return records;
+}
+var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
+function coverageOf(ideas, creatives) {
+  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
+  const awareness = new Set(live.map((i) => i.awareness));
+  for (const creative of creatives) {
+    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
+  }
+  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
+}
+
+export {
+  sameMessageRead,
+  IDEAS_DIR,
+  workspaceIdeasJudge,
+  readInsights,
+  readIdeas,
+  readPersonaIds,
+  readKnowledgeCorpus,
+  readCreativeRecords,
+  coverageOf
+};
+//# sourceMappingURL=chunk-GTIQUOYC.js.map

package/dist/chunk-GTV62WIS.js

@@ -0,0 +1,479 @@
+import {
+  INGEST_MODES,
+  INGEST_MODE_HEADER
+} from "./chunk-GRQ2AXDX.js";
+import {
+  EVENT_ITEMS_MAX
+} from "./chunk-PILLZPNC.js";
+import {
+  EVENT_INGEST_BATCH_MAX,
+  EVENT_INGEST_BODY_MAX_BYTES,
+  EVENT_INGEST_REQUESTS_PER_MINUTE,
+  FUTURE_TOLERANCE_MS,
+  MAX_EVENT_NAME,
+  MAX_ITEM_QUANTITY,
+  REJECTION_CODES,
+  STANDARD_EVENT_NAMES
+} from "./chunk-3LH5ANM4.js";
+import {
+  MATCH_FIELD_FORWARDING
+} from "./chunk-G4FG5EQO.js";
+
+// ../api/src/event-ingest/arrivals.ts
+import { z } from "zod";
+var INGEST_ARRIVALS_MAX = 200;
+var INGEST_ARRIVALS_DEFAULT = 25;
+var ingestArrivalsRequestSchema = z.object({
+  /** `test` shows only rehearsals, `live` only real traffic. Absent shows both. */
+  mode: z.enum(INGEST_MODES).optional(),
+  /** `rejected` is the one worth asking for on its own — it is the whole reason to look. */
+  outcome: z.enum(["accepted", "rejected"]).optional(),
+  /** Narrow to one event name, for a company posting several kinds. */
+  eventName: z.string().max(120).optional(),
+  limit: z.coerce.number().int().positive().max(INGEST_ARRIVALS_MAX).optional().default(INGEST_ARRIVALS_DEFAULT),
+  /** Include the masked raw body and the per-field previews. Off by default — it is most of the bytes. */
+  full: z.boolean().optional()
+});
+
+// ../api/src/event-ingest/endpoint.ts
+var EVENT_INGEST_PATH = "/v1/events";
+function eventIngestUrl(brandedUrl, convexSiteUrl) {
+  if (brandedUrl) return `${brandedUrl.replace(/\/$/, "")}${EVENT_INGEST_PATH}`;
+  return `${convexSiteUrl.replace(/\/$/, "")}${EVENT_INGEST_PATH}`;
+}
+var MODE_HINT = `
+# Rehearse the same request: add -H '${INGEST_MODE_HEADER}: test'
+# It is validated and answered exactly the same way, and nothing is written.`;
+function eventIngestCurl(url, apiKey) {
+  const body = JSON.stringify({
+    events: [
+      {
+        event_name: "deal_won",
+        user_data: { email: "person@example.com" },
+        value: "1200.00",
+        currency: "EUR"
+      }
+    ]
+  });
+  return [
+    `curl -X POST ${url} \\`,
+    `  -H 'Authorization: Bearer ${apiKey}' \\`,
+    `  -H 'Content-Type: application/json' \\`,
+    `  -d '${body}'`
+  ].join("\n") + MODE_HINT;
+}
+function eventSourceCurl(url) {
+  const body = JSON.stringify({
+    events: [
+      {
+        event_name: "deal_won",
+        user_data: { email: "person@example.com" },
+        value: "1200.00",
+        currency: "EUR"
+      }
+    ]
+  });
+  return [`curl -X POST ${url} \\`, `  -H 'Content-Type: application/json' \\`, `  -d '${body}'`].join("\n");
+}
+
+// ../api/src/event-ingest/fields.ts
+var BODY_MAX_MB = EVENT_INGEST_BODY_MAX_BYTES / (1024 * 1024);
+var FUTURE_TOLERANCE_MINUTES = FUTURE_TOLERANCE_MS / 6e4;
+var HEADER_FIELDS = [
+  { name: "Authorization", need: "required", takes: "Bearer <your sending key>" },
+  { name: "Content-Type", need: "required", takes: "application/json" },
+  {
+    name: "X-Baker-Mode",
+    need: "optional",
+    takes: "live (the default) or test.",
+    // Deliberately says what a test send *is* rather than "see step 4". Every
+    // note here is read twice — on this screen, where the step below explains
+    // it in full, and inside the Markdown brief, where there are no steps and
+    // a cross-reference points at nothing.
+    note: "A test send is authenticated and validated identically and stores nothing. An unrecognised value is refused rather than assumed."
+  }
+];
+var EVENT_FIELDS = [
+  {
+    name: "event_name",
+    need: "required",
+    takes: `What happened. Up to ${MAX_EVENT_NAME} characters of letters, digits, spaces, . _ and -, starting with a letter or a digit`,
+    note: 'The only required field. Use one of the standard names below wherever one fits \u2014 anything else is yours to invent, in whatever language you name things in: a letter is a letter in any script, and "Matr\xEDcula Realizada" is a name.'
+  },
+  {
+    name: "event_time",
+    need: "optional",
+    takes: "ISO-8601 with an offset (2026-09-08T13:23:41Z), or Unix seconds (1757337821).",
+    note: `Left out, it is the moment we received it. Nothing is refused for being old \u2014 a backfill of last year's history is what this is for. More than ${FUTURE_TOLERANCE_MINUTES} minutes in the future is refused.`
+  },
+  {
+    name: "event_id",
+    need: "optional",
+    takes: "Your own id for this event: 1\u2013128 characters of letters, digits, and . _ : -",
+    note: "Send one only if you want it deduplicated \u2014 the same id twice is counted once. Send none and every post is its own event."
+  },
+  {
+    name: "user_data",
+    need: "required",
+    takes: "Who it was about. At least one field below \u2014 this is the whole of how a server event finds the person who visited a Baker page or your website.",
+    note: "No field is required on its own and the block is: an event naming nobody is refused with missing_identity. The one exception is a page_view carrying a url, because a page serve is a fact about a page."
+  },
+  {
+    name: "email",
+    need: "optional",
+    under: true,
+    takes: "The address, or its SHA-256 digest if you already hash. Either \u2014 we tell them apart.",
+    note: "Send this one if you can. It is the road that cannot silently fail: we normalise and hash it here, so it lands on exactly the person a Baker page or the pixel already recorded."
+  },
+  {
+    name: "phone",
+    need: "optional",
+    under: true,
+    takes: "The number with its country code, or its digest. Same treatment as email."
+  },
+  {
+    name: "external_id",
+    need: "optional",
+    under: true,
+    takes: "Your own id for the person \u2014 a CRM contact key.",
+    note: "Kept exactly as you send it, and hashed alongside so it joins: your own events to each other, and to a browser once one event carries it beside an email or a baker_id."
+  },
+  {
+    name: "baker_id",
+    need: "optional",
+    under: true,
+    takes: "The Baker ID one of our pages already gave this browser, if you kept it.",
+    note: "The strongest of all of them: it names the visit, so the event lands on that person's timeline rather than beside it."
+  },
+  {
+    name: "the ad click ids",
+    need: "optional",
+    under: true,
+    takes: "The click id that brought them, if you kept it, under the name the platform stamps on the link: gclid, wbraid, gbraid, dclid, fbclid, ttclid, twclid, li_fat_id, msclkid, rdt_cid, epik, sccid (Snapchat's ScCid, in any case), oppref (ChatGPT Ads).",
+    note: "A click id names a person too \u2014 it is enough on its own, and it attributes the event to the campaign that earned it."
+  },
+  {
+    name: "fbp, fbc",
+    need: "optional",
+    under: true,
+    takes: "Meta's own browser cookies (_fbp, _fbc), exactly as your site stored them.",
+    note: "Enough on their own, and worth sending: they are what Meta matches a server event on. We read the click id out of an fbc for you."
+  },
+  {
+    name: "the matching fields",
+    need: "optional",
+    under: true,
+    takes: "first_name, last_name, date_of_birth, gender, city, region, postal_code, country \u2014 Meta's advanced matching and Google's enhanced conversions, in one block. Plain or already hashed.",
+    note: "They name nobody here, so they never satisfy user_data on their own. They are kept so this event can be sent on to Meta or Google later without asking you for it all again."
+  },
+  {
+    name: "url",
+    need: "optional",
+    takes: "The full page URL this happened on.",
+    note: "Its query string is where campaign parameters and ad click ids are read from. Without it the event counts, and belongs to no page."
+  },
+  {
+    name: "value",
+    need: "optional",
+    takes: "What it was worth: a decimal string or a JSON number. No thousands separator, no sign, no exponent.",
+    note: 'Rounded to what the currency holds \u2014 1200.999 EUR is stored as 1201.00. "1,200" is refused.'
+  },
+  {
+    name: "currency",
+    need: "conditional",
+    takes: "An ISO-4217 code, e.g. EUR. Required whenever value is present, and refused on its own."
+  },
+  {
+    name: "properties",
+    need: "optional",
+    takes: "A flat object of strings \u2014 anything you want to break the event down by later."
+  },
+  {
+    name: "items",
+    need: "optional",
+    takes: "What was bought, one entry per product line \u2014 for a purchase, a cart or a refund.",
+    note: `Each line names its product by at least one of the ids below. value still carries the whole event's money. An order with more than ${EVENT_ITEMS_MAX} lines keeps the first ${EVENT_ITEMS_MAX}.`
+  },
+  {
+    name: "product_id, variant_id, feed_id",
+    need: "conditional",
+    under: true,
+    takes: "Your store's product id, its variant id, or the id the product has in your ads catalog. At least one per line, up to 255 characters each."
+  },
+  {
+    name: "quantity",
+    need: "optional",
+    under: true,
+    takes: `How many: a whole number from 1 to ${MAX_ITEM_QUANTITY.toLocaleString("en-US")}.`
+  },
+  {
+    name: "price",
+    need: "optional",
+    under: true,
+    takes: "The price of one unit, in the event's currency \u2014 so it needs currency. A decimal like value."
+  },
+  {
+    name: "consent",
+    need: "optional",
+    takes: "What the person allowed, if your site asked them.",
+    note: "Send it whenever you know it. A person who said no to marketing is still counted in your reports, and is never matched or sent to an ad platform."
+  },
+  {
+    name: "analytics",
+    need: "optional",
+    under: true,
+    takes: "granted or denied \u2014 whether they allowed being measured. Denied keeps the event and forgets who it was."
+  },
+  {
+    name: "marketing",
+    need: "optional",
+    under: true,
+    takes: "granted or denied \u2014 whether they allowed their visit to be used for advertising."
+  }
+];
+var RESPONSE_FIELDS = [
+  {
+    name: "mode",
+    need: "required",
+    takes: "live or test, echoed back \u2014 so a forgotten header is visible in the reply rather than in a report next week."
+  },
+  { name: "received", need: "required", takes: "How many events we read, so you can detect a truncated body." },
+  { name: "accepted", need: "required", takes: "How many were counted." },
+  {
+    name: "rejected",
+    need: "required",
+    takes: "One entry per refused event: index, event_id, code, message.",
+    note: "index is the position in your own array, and is the one to branch on \u2014 event_id is empty for an event that sent none."
+  }
+];
+var REJECTION_CODE_LIST = REJECTION_CODES;
+var BATCH_LIMITS = {
+  events: EVENT_INGEST_BATCH_MAX,
+  megabytes: BODY_MAX_MB,
+  requestsPerMinute: EVENT_INGEST_REQUESTS_PER_MINUTE
+};
+
+// ../api/src/event-ingest/brief.ts
+var KEY_ENV_VAR = "BAKER_EVENTS_KEY";
+var KEY_PLACEHOLDER = "<your sending key>";
+var NEED_WORD = {
+  required: "required",
+  optional: "optional",
+  conditional: "conditional"
+};
+function cell(text) {
+  return text.replaceAll("<", "\\<").replaceAll("|", "\\|");
+}
+function table(fields) {
+  const rows = fields.map((field) => {
+    const name = field.under === true ? `\u21B3 \`${field.name}\`` : `\`${field.name}\``;
+    const note = field.note === void 0 ? "" : `<br>${cell(field.note)}`;
+    return `| ${name} | ${NEED_WORD[field.need]} | ${cell(field.takes)}${note} |`;
+  });
+  return ["| Field | | What it takes |", "| --- | --- | --- |", ...rows].join("\n");
+}
+function standardNames() {
+  return [
+    "| Name | Means |",
+    "| --- | --- |",
+    ...STANDARD_EVENT_NAMES.map((standard) => `| \`${standard.name}\` | ${standard.means} |`)
+  ].join("\n");
+}
+function forwarding() {
+  return [
+    "| Field | Meta | Google | Held as |",
+    "| --- | --- | --- | --- |",
+    ...MATCH_FIELD_FORWARDING.map(
+      (row) => `| \`${row.field}\` | \`${row.meta}\` | ${row.google === null ? "\u2014" : `\`${row.google}\``} | ${row.hashed ? "SHA-256" : "plain text"} |`
+    )
+  ].join("\n");
+}
+function ingestBrief(endpointUrl) {
+  return brief(endpointUrl, "key");
+}
+function keyRules(door) {
+  if (door === "address") {
+    return `1. **The address is the credential. Never put it in source, and never paste it into a chat.**
+   Read it from \`BAKER_EVENTS_URL\` and ask the person for the value \u2014 they can copy it
+   from Baker \u2192 Measure \u2192 Sources, on the source's own page.
+2. **The first send is a rehearsal.** While the source reads "Waiting for your first event"
+   in Baker, every request is parsed, validated and answered exactly as a live one and
+   **stores nothing**; the person then confirms what to read from it and it counts from
+   there. Nothing about the integration changes when it does.`;
+  }
+  return `1. **Never put the sending key in source, and never paste it into a chat.** It is
+   deliberately not in this document. Read it from \`${KEY_ENV_VAR}\` and ask the person
+   for the value \u2014 they can copy it from Baker \u2192 Measure \u2192 Events \u2192 Sending events.
+2. **Send \`X-Baker-Mode: test\` while you build.** A test request is authenticated,
+   parsed and validated in exactly the same way and answers in exactly the same shape,
+   and **stores nothing**. Remove the header to go live. There is no separate test key
+   and no separate endpoint, so nothing about the integration changes when it does.`;
+}
+function brief(endpointUrl, door) {
+  const { events, megabytes, requestsPerMinute } = BATCH_LIMITS;
+  const headers = door === "address" ? HEADER_FIELDS.filter((field) => field.name === "Content-Type") : HEADER_FIELDS;
+  const credentialRow = door === "address" ? "| `404` | Nothing is listening at this address: it is wrong, or the source was removed. | Fix the address. Do not retry. |" : "| `401` | The key is missing, wrong, or not a sending key. | Fix the credential. Do not retry. |";
+  const request = door === "address" ? eventSourceCurl(endpointUrl) : eventIngestCurl(endpointUrl, KEY_PLACEHOLDER);
+  return `# Send events to Baker's API from your server
+
+You are being handed this by somebody who wants an integration built against it. It is
+the complete contract for ${door === "address" ? "a Baker source's address" : "`POST /v1/events`"} on **their own Baker endpoint**, taken from
+the code that enforces it. Build from this document; you should not need to look
+anything else up.
+
+Baker measures what happens on the pages it publishes. This endpoint is how everything
+that happens *away* from those pages \u2014 a deal closing in a CRM, a subscription starting,
+an order shipping \u2014 reaches the same reports, joined to the same person.
+
+## Read this before you write anything
+
+${keyRules(door)}
+3. **A \`200\` does not mean it counted.** The body carries \`rejected[]\`, one entry per
+   refused event. Read it and log it on every response. Throwing it away is the single
+   most common way an integration against this endpoint is wrong and looks right.
+4. **Batch.** Up to ${events} events and ${megabytes} MB per request, and at most
+   ${requestsPerMinute} requests per minute for the whole company. One event per request
+   works and will exhaust that budget on any real backfill. Every event is judged on its
+   own, so one bad row is refused and the rest of the batch still counts.
+5. **Retry \`5xx\` and \`429\`, never \`4xx\`.** A \`4xx\` means the request is wrong and
+   will be wrong again. If you retry, send the same \`event_id\` \u2014 that is what makes the
+   retry count once.
+6. **A refund is its own event, not a negative amount.** \`value\` may not be negative.
+   Send an event with its own name and let the reports subtract.
+7. **You cannot declare a conversion.** Whether an event counts as one is a decision the
+   client makes in Baker, against the event's name, and it applies retroactively to
+   everything already sent under that name. Nothing in the payload can assert it.
+8. **Ask, do not guess.** Which events matter and where the person's email lives in their
+   system are things this document cannot tell you. Ask.
+
+## Endpoint
+
+\`\`\`
+POST ${endpointUrl}
+\`\`\`
+
+### Headers
+
+${table(headers)}
+
+### Body
+
+\`\`\`json
+{ "events": [ { "event_name": "..." } ] }
+\`\`\`
+
+Up to ${events} events and ${megabytes} MB per request.
+
+## The event
+
+The field names are Meta's. If you have written an integration against Meta's Conversions
+API or Google Ads' offline conversion upload, this is the same payload: \`event_name\`,
+\`event_time\`, \`event_id\`, \`user_data\`, \`value\`, \`currency\`.
+
+${table(EVENT_FIELDS)}
+
+### Naming the person is the part that matters
+
+\`user_data\` is required and every field in it is optional, which is not a contradiction:
+the event has to name **somebody**, and there are several ways to do it. An event that
+names nobody is refused with \`missing_identity\`.
+
+Ranked by how well each works, best first:
+
+1. \`baker_id\` \u2014 the id a Baker page already gave that browser. It names the *visit*, so
+   the event lands on a real session's timeline. Send it if the client's system kept it.
+2. \`email\` or \`phone\` \u2014 the road that cannot silently fail. Send the plain value if you
+   can: we normalise and hash it here under the same rule the browser uses, so it lands
+   on exactly the person the pages already recorded. If policy forbids sending it plain,
+   send the SHA-256 digest **in the same field** \u2014 we detect which it is. Hash the
+   trimmed, lower-cased address; for a phone, digits with a leading \`+\`.
+3. \`external_id\` \u2014 the client's own key for the person, a CRM contact id. Stored as sent,
+   and hashed alongside so it joins.
+   On its own it joins that system's events to each other; send it **once** alongside an
+   email or a \`baker_id\` and every later event carrying only the contact id joins the
+   person too. That link is retroactive: it reaches back to everything already sent.
+4. A click id, \`fbp\` or \`fbc\` \u2014 names the click or the browser that brought them, which
+   is what a report attributes the event to.
+
+Send every one you have, not just the best. They cost nothing extra and each is a
+separate chance to match.
+
+### The matching fields, and where they go afterwards
+
+\`first_name\` \u2026 \`country\` never satisfy \`user_data\` on their own \u2014 they describe a
+person and name nobody. They are worth sending anyway: they are exactly what Meta's
+advanced matching and Google's enhanced conversions match on, and keeping them means the
+event can be forwarded later without going back to the client's CRM for it.
+
+${forwarding()}
+
+## Standard event names
+
+Nothing is refused for being absent from this list \u2014 send whatever the business calls a
+thing. These are the spellings Baker publishes so that two companies measuring the same
+thing measure it under the same word. \`page_view\` is the one with behaviour: it becomes
+a page view rather than a named event, and it is the only event that may arrive without a
+person as long as it carries a \`url\`.
+
+${standardNames()}
+
+## The response
+
+\`\`\`json
+{ "ok": true, "data": { "mode": "live", "received": 2, "accepted": 1,
+  "rejected": [ { "index": 1, "event_id": "", "code": "invalid_value",
+    "message": "value and currency go together: a non-negative decimal and an ISO-4217 code" } ] } }
+\`\`\`
+
+${table(RESPONSE_FIELDS)}
+
+\`code\` is a closed set \u2014 branch on it, not on \`message\`:
+
+${REJECTION_CODE_LIST.map((code) => `- \`${code}\``).join("\n")}
+
+There is no duplicate count, on purpose. A repeated \`event_id\` is accepted like any other
+event and counted **once** \u2014 one conversion, one event, its value added once \u2014 so a retry
+is safe and needs no branch of its own. Both requests are shown in Baker, with the later
+one marked "Already counted", so a retry is visible without being counted.
+
+The same holds **across connections**, which is the reason to use it. If the page also
+reports this outcome with Baker's website tag, pass one string as \`event_id\` here and as
+\`eventId\` in \`window.baker.track(name, { eventId })\`: the browser event and the
+server event are then one event and count once, whichever arrives first and whether or not
+the other ever does. Report an important outcome from both \u2014 a browser can be blocked, a
+server cannot \u2014 and always pair them with an id. Send no id and the two are two conversions,
+with nothing anywhere reporting an error.
+
+### HTTP statuses
+
+| Status | Means | Do |
+| --- | --- | --- |
+| \`200\` | The request was read. Individual events may still have been refused. | Read \`rejected[]\`. |
+| \`400\` | The body is not the shape above \u2014 an unknown field, or the wrong JSON type. | Fix the payload. Do not retry. |
+${credentialRow}
+| \`413\` | Over ${events} events or ${megabytes} MB. | Split the batch and re-post. |
+| \`429\` | Over ${requestsPerMinute} requests a minute for this company. | Back off and retry. |
+| \`5xx\` | Nothing was written. | Retry with the same \`event_id\`s. |
+
+## A request that works
+
+\`\`\`bash
+${request}
+\`\`\`
+
+## Once it is sending
+
+Every accepted event appears in Baker under **Measure \u2192 Events**, live, with what was
+sent. Test sends and refusals appear there too, filed separately and marked, with the
+payload \u2014 so "did my request arrive and what did it say" is answered on the screen rather
+than in the client's own logs. To make an event count as a conversion, the client marks
+it by name under **Conversions**.
+`;
+}
+
+export {
+  INGEST_ARRIVALS_MAX,
+  eventIngestUrl,
+  ingestBrief
+};
+//# sourceMappingURL=chunk-GTV62WIS.js.map