@koda-sl/baker-cli 0.524.0-dev.3eb5500a1 → 0.524.0

package/dist/chunk-XL7X37UC.js

@@ -1,188 +0,0 @@
-import {
-  analyticsErrorEnvelope
-} from "./chunk-2FL7NBPT.js";
-import {
-  PEOPLE_SEARCH_MAX_TERMS,
-  parsePeopleQuery,
-  peopleLookupRequestSchema
-} from "./chunk-PILLZPNC.js";
-import {
-  writeJsonEnvelope
-} from "./chunk-X7DMNLDD.js";
-import {
-  apiPost
-} from "./chunk-4U7HXXSA.js";
-import {
-  registerSchema
-} from "./chunk-L55PHMSR.js";
-
-// src/commands/analytics/lookup.ts
-import { readFileSync } from "fs";
-import { defineCommand } from "citty";
-function peopleArgs(args2) {
-  const parts = peopleParts(args2);
-  if (parts.length === 0) return {};
-  const people = parsePeopleQuery(parts).terms.map((term) => term.input);
-  return people.length === 0 ? {} : { people };
-}
-function peopleParts(args2) {
-  return [...args2.person ? [String(args2.person)] : [], ...args2["people-file"] ? [readPeopleFile(args2)] : []];
-}
-function readPeopleFile(args2) {
-  try {
-    return readFileSync(String(args2["people-file"]), "utf8");
-  } catch {
-    return "";
-  }
-}
-function unreadablePeopleFile(args2) {
-  if (!args2["people-file"]) return void 0;
-  const path = String(args2["people-file"]);
-  try {
-    readFileSync(path, "utf8");
-    return void 0;
-  } catch {
-    return `Couldn't read --people-file ${path}. Check the path, or pass the people inline with --person.`;
-  }
-}
-function peopleLimitError(args2) {
-  const unreadable = unreadablePeopleFile(args2);
-  if (unreadable !== void 0) return unreadable;
-  const { terms, dropped } = parsePeopleQuery(peopleParts(args2));
-  if (dropped === 0) return void 0;
-  return `${terms.length + dropped} people named; one search takes up to ${PEOPLE_SEARCH_MAX_TERMS}. Split the list and run each part.`;
-}
-function compactRow(row) {
-  const clicks = [...row.googleClick ? ["google"] : [], ...row.metaClick ? ["meta"] : []];
-  const candidates = {
-    input: row.input,
-    readAs: row.kind,
-    found: row.found,
-    problem: row.problem,
-    contacts: row.contacts,
-    events: row.events,
-    firstSeen: row.firstSeen,
-    lastSeen: row.lastSeen,
-    pageViews: row.pageViews,
-    landings: row.landings,
-    visits: row.visits,
-    formSubmits: row.formSubmits,
-    firstSource: row.firstSource,
-    systemEvents: row.systemEvents,
-    pageEvents: row.pageEvents,
-    uploads: row.uploads,
-    uploadedTo: row.uploadedTo,
-    clicks,
-    knownBy: row.knownBy
-  };
-  return Object.fromEntries(
-    Object.entries(candidates).filter(
-      ([key, value]) => key === "found" || !(value === 0 || value === "" || Array.isArray(value) && value.length === 0)
-    )
-  );
-}
-function lookupHints(data) {
-  const hints = [];
-  if (data.dropped > 0) {
-    hints.push(
-      `${data.dropped} lines past the limit of ${PEOPLE_SEARCH_MAX_TERMS} were not looked up. Run the rest separately.`
-    );
-  }
-  const unseen = data.people.filter((row) => !row.found && row.problem === "");
-  if (unseen.length > 0) {
-    hints.push(
-      `Not seen by Baker: ${unseen.map((row) => row.input).join(", ")}. Baker knows a person by what its pages, Forms and connected systems recorded \u2014 a lead that came in through a form or site Baker does not measure, or a source not connected, is not here.`
-    );
-  }
-  for (const row of data.people.filter((person) => person.problem !== "")) {
-    hints.push(`${row.input}: ${row.problem}`);
-  }
-  const found = data.people.filter((row) => row.found);
-  const neverVisited = found.filter((row) => row.pageViews === 0);
-  if (neverVisited.length > 0) {
-    hints.push(
-      `${neverVisited.length} of ${found.length} found never visited a page Baker publishes: Baker knows them only from what their systems reported, so no landing can be credited with them.`
-    );
-  }
-  if (found.length > 0) {
-    hints.push(
-      `\`baker analytics feed --person '${found[0]?.input}' --days 90\` lists everything one of them did, in order \u2014 add more, comma-separated, to follow several.`
-    );
-  }
-  return hints;
-}
-function lookupReport(data, full = false) {
-  const found = data.people.filter((row) => row.found);
-  return {
-    summary: {
-      searched: data.people.length,
-      found: found.length,
-      notFound: data.people.length - found.length,
-      visitedABakerPage: found.filter((row) => row.pageViews > 0).length
-    },
-    people: full ? data.people : data.people.map(compactRow),
-    hints: lookupHints(data)
-  };
-}
-var NO_PEOPLE = "Name at least one person: --person 'ana@empresa.com, deal:40001234567' or --people-file leads.txt.";
-var args = {
-  person: {
-    type: "string",
-    description: "The people, comma-separated: an email, a phone (+34\u2026), a HubSpot contact id, deal:<HubSpot deal id>, a gclid/fbclid, a browser id. Prefix to be exact: email:, phone:, hubspot:, deal:, gclid:, fbclid:, browser:",
-    required: false
-  },
-  "people-file": {
-    type: "string",
-    description: "A file with one person per line \u2014 a column pasted from a CRM export",
-    required: false
-  },
-  full: {
-    type: "boolean",
-    description: "Every field of every line, zeros included",
-    required: false
-  }
-};
-registerSchema({
-  command: "analytics.lookup",
-  description: "What Baker saw of each person in a list, by email, phone, CRM id, deal or click id",
-  args
-});
-var lookupCommand = defineCommand({
-  meta: {
-    name: "lookup",
-    description: `What Baker saw of each person in a list \u2014 all time, one line each \u2014 by whatever the client holds about them. The reconciliation question: "HubSpot says 26 leads yesterday, which of them does Baker have, and where did they come from".
-
-Start here:
-  baker analytics lookup --person 'ana@empresa.com, +34600111222, 90001234567'
-  baker analytics lookup --person 'deal:40001234567, deal:40001234568'   \u2014 HubSpot deal ids, looked up through the deal's contacts
-  baker analytics lookup --people-file leads.txt                           \u2014 one per line, up to ${PEOPLE_SEARCH_MAX_TERMS}
-
-Each line says whether Baker has them, when it first and last saw them, the pages and Forms they touched, what their systems reported (systemEvents: CRM stages, orders), what Baker uploaded for them to ad platforms, which ad click they carried, and every kind of key they are linked by. A bare number is read as a HubSpot contact id or a phone; prefix it to be exact. Emails and phones are hashed by Baker \u2014 say them to the client as they gave them, never as a hash. Follow one with \`baker analytics feed --person <same value>\`.`
-  },
-  args,
-  run: async ({ args: raw }) => {
-    const { people } = peopleArgs(raw);
-    const parsed = peopleLookupRequestSchema.safeParse({ people: people ?? [] });
-    const invalid = peopleLimitError(raw) ?? (parsed.success ? void 0 : NO_PEOPLE);
-    if (invalid !== void 0 || !parsed.success) {
-      writeJsonEnvelope({ ok: false, error: { code: "VALIDATION_ERROR", message: invalid ?? NO_PEOPLE } });
-      process.exit(1);
-    }
-    try {
-      const response = await apiPost("/api/analytics/people", parsed.data);
-      const { hints, ...data } = lookupReport(response.data, raw.full === true);
-      writeJsonEnvelope({ ok: true, data, ...hints.length > 0 ? { hints } : {} });
-    } catch (error) {
-      writeJsonEnvelope({ ok: false, error: analyticsErrorEnvelope(error) });
-      process.exit(1);
-    }
-  }
-});
-
-export {
-  peopleArgs,
-  peopleLimitError,
-  lookupReport,
-  lookupCommand
-};
-//# sourceMappingURL=chunk-XL7X37UC.js.map

package/dist/chunk-XXCMIS2V.js

@@ -1,285 +0,0 @@
-import {
-  IDEA_VIDEO_FORMATS,
-  figuresIn,
-  unsourcedClaims
-} from "./chunk-D4U72EIE.js";
-import {
-  AD_SPEC_SCHEMA,
-  unfitReasons
-} from "./chunk-ZRAZBHTG.js";
-import {
-  proofStrength
-} from "./chunk-L55PHMSR.js";
-
-// src/commands/creatives/make-model.ts
-import { parse, parseDocument, Scalar, visit } from "yaml";
-var REFERENCE_CANDIDATES = 6;
-function isVideoIdea(idea) {
-  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
-}
-var BY_TEMPERATURE = {
-  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
-  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
-  hot: { audienceTemperature: "3_customer" }
-};
-function referenceSearchFor(idea, temperature, where = {}) {
-  return {
-    query: where.category || idea.message,
-    scope: "followed-first",
-    platform: "meta",
-    format: "static",
-    formatPattern: idea.format,
-    awareness: idea.awareness,
-    ...BY_TEMPERATURE[temperature],
-    ...where.country ? { country: where.country } : {},
-    maxPerAdvertiser: 1,
-    limit: REFERENCE_CANDIDATES,
-    diverse: true
-  };
-}
-function referenceSearchesFor(idea, temperature, where = {}) {
-  const strict = referenceSearchFor(idea, temperature, where);
-  const { awareness: _awareness, ...anyStage } = strict;
-  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
-  const anyViewer = { ...viewerAny, scope: "all" };
-  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
-  const { country: _country, ...anywhere } = anyViewer;
-  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
-  const { query: _query, ...winners } = anyStage;
-  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
-  const inMarket = (steps) => where.country ? steps : [];
-  const shows = idea.shows?.trim();
-  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
-  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
-  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
-  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
-  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
-  const shown = shows ? [
-    ...inMarket([{ ...anyCategory, query: shows }]),
-    ...kinds,
-    { ...anyCategoryAnywhere, query: shows },
-    { ...shownAnyViewer, query: shows },
-    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
-  ] : [];
-  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
-  if (shows) {
-    return [
-      ...shown,
-      ...where.category ? [anyContainerAnywhere] : [],
-      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
-      { ...winnersAnywhere, sort: "winner" }
-    ];
-  }
-  return [
-    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
-    anywhere,
-    anyContainerAnywhere,
-    ...anyAd(where.audience),
-    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
-    ...anyAd(where.industry),
-    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
-    ...inMarket([{ ...winners, sort: "winner" }]),
-    { ...winnersAnywhere, sort: "winner" }
-  ];
-}
-function referenceWhereOf(brief, fallback) {
-  if (!brief) return fallback;
-  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
-  const audience = brief.audience ?? fallback.audience;
-  return {
-    ...country ? { country } : {},
-    category: brief.category,
-    ...brief.industry ? { industry: brief.industry } : {},
-    ...audience ? { audience } : {},
-    ...brief.wider.length ? { wider: brief.wider } : {},
-    ...brief.shows?.length ? { shows: brief.shows } : {}
-  };
-}
-function rankedForOf(brief, where, bet) {
-  return {
-    category: brief?.category ?? where.category ?? bet.message,
-    ...brief?.industry ? { industry: brief.industry } : {},
-    ...brief?.buyer ? { buyer: brief.buyer } : {},
-    ...brief?.humour ? { humour: brief.humour } : {},
-    ...brief?.memes ? { memes: brief.memes } : {},
-    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
-    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
-    message: bet.message,
-    who: bet.who,
-    ...bet.shows ? { shows: bet.shows } : {}
-  };
-}
-var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
-function isOwnBrand(advertiser, brands) {
-  const page = brandKey(advertiser ?? "");
-  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
-}
-function pooledCandidates(searches, limit) {
-  const seen = /* @__PURE__ */ new Set();
-  const pooled = [];
-  for (const candidate of searches.flat()) {
-    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
-    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
-    seen.add(candidate.ad_id);
-    if (brand) seen.add(brand);
-    pooled.push(candidate);
-  }
-  const proven = (c) => proofStrength(c.winner_score) !== "little";
-  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
-}
-function freshReferencesFirst(candidates, taken) {
-  return [
-    ...candidates.filter((c) => !isTakenReference(c, taken)),
-    ...candidates.filter((c) => isTakenReference(c, taken))
-  ];
-}
-function isTakenReference(c, taken) {
-  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
-}
-function fitsIdea(fit) {
-  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
-}
-function missingElements(fit) {
-  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
-}
-function whyUnfit(fit) {
-  const reasons = unfitReasons(fit);
-  if (reasons.length > 0) return reasons.join("; ");
-  if (fit.our_viewer?.stops === "no") {
-    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
-  }
-  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
-}
-function definitionFieldsOf(idea, evidence) {
-  return {
-    idea: idea.id,
-    message: idea.message,
-    ...evidence !== "explore" ? { evidence } : {},
-    angle: idea.angle,
-    persona: idea.who,
-    awareness: idea.awareness,
-    hypothesis: idea.why
-  };
-}
-var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
-function readsAsText11(text) {
-  try {
-    return parse(text, { version: "1.1" }) === text;
-  } catch {
-    return false;
-  }
-}
-function setDefinitionFields(raw, fields) {
-  const match = raw.match(FRONTMATTER);
-  if (!match) return raw;
-  const doc = parseDocument(match[1] ?? "");
-  if (doc.errors.length > 0) return raw;
-  for (const [key, value] of Object.entries(fields)) {
-    if (value === void 0) continue;
-    const node = doc.createNode(value);
-    visit(node, {
-      Scalar(_, scalar) {
-        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
-          scalar.type = Scalar.QUOTE_DOUBLE;
-        }
-      }
-    });
-    doc.set(key, node);
-  }
-  return `---
-${doc.toString()}---${raw.slice(match[0].length)}`;
-}
-function setSpecMessage(specJson, message) {
-  const spec = JSON.parse(specJson);
-  return `${JSON.stringify({ ...spec, message }, null, 2)}
-`;
-}
-function setSpecViewer(specJson, idea, personas) {
-  const spec = JSON.parse(specJson);
-  const viewer = spec.viewer ?? {};
-  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
-`;
-}
-function personaWho(idea, personas) {
-  const persona = personas.find((p) => p.slug === idea.who);
-  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
-  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
-}
-var AUDIENCE_QUERY_WORDS = 9;
-function audienceQuery(idea, personas) {
-  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
-}
-function fitBetOf(idea, personas, insights, market) {
-  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
-  return {
-    who: personaWho(idea, personas),
-    message: idea.message,
-    awareness: idea.awareness,
-    angle: idea.angle,
-    ...idea.shows ? { shows: idea.shows } : {},
-    ...quotes.length > 0 ? { quotes } : {},
-    ...market ? { market } : {}
-  };
-}
-function withFitConcept(specJson, seeded) {
-  const spec = JSON.parse(specJson);
-  const held = spec.concept;
-  if (held?.reference_ad_id) return specJson;
-  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
-`;
-}
-function unsourcedCopyLines(specJson, corpus) {
-  const spec = JSON.parse(specJson);
-  const figures = figuresIn(corpus);
-  const lines = Array.isArray(spec.copy) ? spec.copy : [];
-  return lines.flatMap((line) => {
-    const text = typeof line === "object" && line !== null ? line.text : void 0;
-    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
-  });
-}
-var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
-function ideaSpec(idea, who) {
-  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
-  const shows = idea.shows ? ` (${idea.shows})` : "";
-  return {
-    schema: AD_SPEC_SCHEMA,
-    viewer: { who },
-    message: idea.message,
-    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
-    scene: {
-      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
-      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
-    },
-    colors: [],
-    references: [],
-    logo: true,
-    third_party_brands: [],
-    scene_text: [],
-    mechanism: []
-  };
-}
-
-export {
-  isVideoIdea,
-  referenceSearchesFor,
-  referenceWhereOf,
-  rankedForOf,
-  isOwnBrand,
-  pooledCandidates,
-  freshReferencesFirst,
-  isTakenReference,
-  fitsIdea,
-  missingElements,
-  whyUnfit,
-  definitionFieldsOf,
-  setDefinitionFields,
-  setSpecMessage,
-  setSpecViewer,
-  personaWho,
-  audienceQuery,
-  fitBetOf,
-  withFitConcept,
-  unsourcedCopyLines,
-  ideaSpec
-};
-//# sourceMappingURL=chunk-XXCMIS2V.js.map