@koda-sl/baker-cli 0.514.0 → 0.515.0-dev.957976bb7

package/dist/chunk-I43ZEWJQ.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-MKUA54QE.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-QHZE62GP.js";
+import {
+  proofStrength
+} from "./chunk-Q7US4OOA.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-I43ZEWJQ.js.map

package/dist/chunk-IZABTTW5.js

@@ -0,0 +1,228 @@
+import {
+  NUMERIC_ID_REGEX
+} from "./chunk-MUS2UTWU.js";
+
+// ../api/src/ads-google/change-history.ts
+var CHANGE_SCOPES = ["detail", "summary"];
+var CHANGE_SCOPE_MAX_DAYS = {
+  detail: 30,
+  summary: 90
+};
+var DEFAULT_CHANGE_DAYS = 7;
+var MAX_CHANGE_DAYS = CHANGE_SCOPE_MAX_DAYS.summary;
+function isChangeLookbackWithinReach(days, scope) {
+  return days <= CHANGE_SCOPE_MAX_DAYS[scope];
+}
+
+// ../api/src/ads-google/keyword-planning.ts
+import { z } from "zod";
+var ISO_DATE = /^\d{4}-\d{2}-\d{2}$/;
+var micros = z.number().int().positive();
+var FORECAST_MATCH_TYPES = ["EXACT", "PHRASE", "BROAD"];
+var googleForecastBiddingSchema = z.discriminatedUnion("strategy", [
+  z.object({ strategy: z.literal("MANUAL_CPC"), maxCpcBidMicros: micros, dailyBudgetMicros: micros.optional() }),
+  z.object({
+    strategy: z.literal("MAXIMIZE_CLICKS"),
+    dailyTargetSpendMicros: micros,
+    maxCpcBidCeilingMicros: micros.optional()
+  }),
+  z.object({ strategy: z.literal("MAXIMIZE_CONVERSIONS"), dailyTargetSpendMicros: micros })
+]);
+var googleKeywordForecastRequestSchema = z.object({
+  customerId: z.string().regex(NUMERIC_ID_REGEX, "customerId must be the bare numeric customer id"),
+  managerId: z.string().optional(),
+  /** One forecast ad group per entry; most forecasts are a single group. */
+  adGroups: z.array(
+    z.object({
+      keywords: z.array(z.object({ text: z.string().trim().min(1).max(80), matchType: z.enum(FORECAST_MATCH_TYPES) })).min(1)
+    })
+  ).min(1),
+  locationIds: z.array(z.string().regex(NUMERIC_ID_REGEX)).optional(),
+  languageId: z.string().regex(NUMERIC_ID_REGEX).optional(),
+  bidding: googleForecastBiddingSchema,
+  /** Must start in the future and end within a year. Without them Baker forecasts the 30 days from tomorrow. */
+  startDate: z.string().regex(ISO_DATE).optional(),
+  endDate: z.string().regex(ISO_DATE).optional(),
+  currencyCode: z.string().length(3).optional()
+}).refine((body) => body.startDate === void 0 === (body.endDate === void 0), {
+  message: "Give both --start and --end, or neither (the forecast then covers the 30 days from tomorrow)",
+  path: ["endDate"]
+});
+var KEYWORD_FORECAST_SOURCE = "keyword_planner_forecast";
+var googleKeywordForecastResponseSchema = z.object({
+  source: z.literal(KEYWORD_FORECAST_SOURCE),
+  period: z.object({ startDate: z.string(), endDate: z.string() }),
+  forecast_clicks: z.number().nullable(),
+  forecast_cost_micros: z.number().nullable(),
+  forecast_conversions: z.number().nullable(),
+  forecast_average_cpc_micros: z.number().nullable(),
+  forecast_average_cpa_micros: z.number().nullable()
+});
+var googleAdGroupThemesRequestSchema = z.object({
+  customerId: z.string().regex(NUMERIC_ID_REGEX, "customerId must be the bare numeric customer id"),
+  managerId: z.string().optional(),
+  keywords: z.array(z.string().trim().min(1)).min(1),
+  /** Existing ad groups to sort the keywords into: numeric ids or `customers/{cid}/adGroups/{id}`. */
+  adGroups: z.array(z.string().min(1)).min(1)
+});
+var googleAdGroupThemesResponseSchema = z.object({
+  suggestions: z.array(
+    z.object({
+      keyword: z.string(),
+      suggested_keyword: z.string(),
+      match_type: z.string(),
+      ad_group: z.string(),
+      campaign: z.string()
+    })
+  ),
+  unusable_ad_groups: z.array(z.object({ ad_group: z.string(), campaign: z.string() }))
+});
+
+// ../api/src/ads-google/url-options.ts
+import { z as z2 } from "zod";
+var URL_OPTION_LEVELS = ["account", "campaign", "ad_group", "ad"];
+var googleUrlOptionValueSchema = z2.discriminatedUnion("state", [
+  z2.object({ state: z2.literal("set"), value: z2.string() }),
+  z2.object({ state: z2.literal("not_set") }),
+  z2.object({ state: z2.literal("not_read"), reason: z2.string() })
+]);
+var googleUrlOptionsRequestSchema = z2.object({
+  customerId: z2.string().regex(NUMERIC_ID_REGEX, "customerId must be the bare numeric customer id"),
+  managerId: z2.string().optional(),
+  /** Compact by default: only campaigns that actually override the account. `full` lists every campaign. */
+  full: z2.boolean().optional(),
+  skipCache: z2.boolean().optional()
+});
+var googleUrlOptionsCampaignSchema = z2.object({
+  id: z2.string(),
+  name: z2.string(),
+  status: z2.string(),
+  final_url_suffix: googleUrlOptionValueSchema,
+  tracking_url_template: googleUrlOptionValueSchema
+});
+var googleUrlOptionsAdGroupSchema = z2.object({
+  id: z2.string(),
+  name: z2.string(),
+  status: z2.string(),
+  campaign_id: z2.string(),
+  final_url_suffix: googleUrlOptionValueSchema,
+  tracking_url_template: googleUrlOptionValueSchema
+});
+var googleUrlOptionsAdSchema = z2.object({
+  id: z2.string(),
+  status: z2.string(),
+  ad_group_id: z2.string(),
+  campaign_id: z2.string(),
+  final_url_suffix: googleUrlOptionValueSchema,
+  tracking_url_template: googleUrlOptionValueSchema
+});
+var googleUrlOptionsResponseSchema = z2.object({
+  customer_id: z2.string(),
+  account: z2.object({
+    level: z2.literal("account"),
+    read: z2.boolean(),
+    final_url_suffix: googleUrlOptionValueSchema,
+    tracking_url_template: googleUrlOptionValueSchema
+  }),
+  campaigns: z2.object({
+    level: z2.literal("campaign"),
+    read: z2.boolean(),
+    /** Campaigns actually observed. 0 with `read: true` means the account has no non-removed campaigns. */
+    campaigns_read: z2.number().int().nonnegative(),
+    /** Campaigns observed to carry no override of their own — an explicit finding, not an omission. */
+    campaigns_without_override: z2.number().int().nonnegative(),
+    overrides: z2.array(googleUrlOptionsCampaignSchema),
+    /** Compact mode only: campaigns read but not listed because they carry no override. */
+    omitted: z2.number().int().nonnegative()
+  }),
+  /**
+   * Ad groups and ads that carry an override of their own — read by asking Google only for the
+   * entities whose suffix or template IS NOT NULL, so an account of thousands of ads costs one page.
+   * `read: true` with no overrides is a finding: nothing at this level overrides the levels above.
+   * `truncated` means more overriding entities exist than one page listed.
+   */
+  ad_groups: z2.object({
+    level: z2.literal("ad_group"),
+    read: z2.boolean(),
+    overrides: z2.array(googleUrlOptionsAdGroupSchema),
+    truncated: z2.boolean()
+  }),
+  ads: z2.object({
+    level: z2.literal("ad"),
+    read: z2.boolean(),
+    overrides: z2.array(googleUrlOptionsAdSchema),
+    truncated: z2.boolean()
+  }),
+  /** Levels this command could not read. Nothing here may be reported as "not configured". */
+  levels_not_read: z2.array(z2.object({ level: z2.enum(URL_OPTION_LEVELS), reason: z2.string() }))
+});
+var ACCOUNT_URL_OPTIONS_LOCATION = "Google Ads UI \u2192 Admin \u2192 Account settings \u2192 Tracking (account-level tracking template and final URL suffix)";
+var ACCOUNT_URL_OPTIONS_STAGE_COMMAND = 'baker ads google account update --customer-id <id> --final-url-suffix "utm_agency=baker"';
+function isSet(value) {
+  return value.state === "set";
+}
+function entityOverrideHints(label, plural, field, level) {
+  if (!level.read) return [];
+  const hints = [];
+  const overriding = level.overrides.filter((entity) => isSet(entity.final_url_suffix));
+  if (overriding.length > 0) {
+    const named = overriding.slice(0, 5).map((entity) => entity.name || entity.id).join(", ");
+    hints.push(
+      `${overriding.length} ${label}(s) set their own final URL suffix (${named}${overriding.length > 5 ? ", \u2026" : ""}). It REPLACES the campaign and account suffix for every click through it, so an account-wide parameter must be added to theirs too.`
+    );
+  }
+  if (level.truncated) {
+    hints.push(
+      `More ${plural} override the URL options than one page lists \u2014 read them all with \`baker ads google query\` on ${field}.final_url_suffix IS NOT NULL --all before saying which ones do.`
+    );
+  }
+  return hints;
+}
+function urlOptionsHints(report) {
+  const hints = [];
+  const { account, campaigns } = report;
+  if (!account.read) {
+    hints.push(
+      "The account level did NOT read \u2014 its URL options are unknown, not empty. Re-run before telling the user anything about account-wide tagging."
+    );
+  } else if (account.final_url_suffix.state === "not_set") {
+    hints.push(
+      `No account-level final URL suffix is set. An account-wide parameter (agency/partner tagging such as utm_agency=\u2026) belongs at the account level so it reaches every ad \u2014 stage it with \`${ACCOUNT_URL_OPTIONS_STAGE_COMMAND}\` (applies at Publish; the user sees it under ${ACCOUNT_URL_OPTIONS_LOCATION}).`
+    );
+  }
+  if (!campaigns.read) {
+    hints.push(
+      "Campaign-level URL options did NOT read \u2014 do not report that no campaign overrides exist. Re-run before concluding."
+    );
+  } else {
+    const overriding = campaigns.overrides.filter((c) => isSet(c.final_url_suffix));
+    if (overriding.length > 0) {
+      const named = overriding.slice(0, 5).map((c) => c.name || c.id).join(", ");
+      hints.push(
+        `A campaign's final URL suffix REPLACES the account-level one for that campaign \u2014 it does not merge. ${overriding.length} campaign(s) set their own (${named}${overriding.length > 5 ? ", \u2026" : ""}) and will not pick up an account-wide parameter until their own suffix carries it too. Every other campaign read here inherits the account level normally.`
+      );
+    }
+  }
+  hints.push(...entityOverrideHints("ad group", "ad groups", "ad_group", report.ad_groups));
+  hints.push(...entityOverrideHints("ad", "ads", "ad_group_ad.ad", report.ads));
+  const overridingLevelsNotRead = report.levels_not_read.filter((level) => level.level !== "account");
+  if (overridingLevelsNotRead.length > 0) {
+    hints.push(
+      `Not read at this level: ${overridingLevelsNotRead.map((l) => l.level).join(", ")}. A suffix set there still wins over the levels above it.`
+    );
+  }
+  if (campaigns.omitted > 0) {
+    hints.push(`${campaigns.omitted} campaign(s) read with no override of their own are not listed \u2014 pass --full.`);
+  }
+  return hints;
+}
+
+export {
+  CHANGE_SCOPES,
+  CHANGE_SCOPE_MAX_DAYS,
+  DEFAULT_CHANGE_DAYS,
+  isChangeLookbackWithinReach,
+  googleKeywordForecastRequestSchema,
+  urlOptionsHints
+};
+//# sourceMappingURL=chunk-IZABTTW5.js.map