@koda-sl/baker-cli 0.498.0 → 0.499.0

package/dist/chunk-HW53ERJX.js

@@ -0,0 +1,206 @@
+import {
+  RESEARCH_GOOGLE_ADS_MAX_COPY
+} from "./chunk-RLDQDCW3.js";
+
+// src/commands/research/hints.ts
+var AD_COPY_ROUTE = 'This returns competing domains and their SERP economics \u2014 no ad copy, no headlines, no creative. For a competitor\'s Google ads and their copy: `baker research google-ads <competitor.com> --copy` (Google\'s Ads Transparency Center: every ad, how long it has run, and the text ads\' headline and description). For Meta and LinkedIn: `baker winning-ads advertisers "<brand>"` \u2192 `baker winning-ads search "<brief>" --advertiser-id <id>` \u2192 `baker winning-ads content <adId>` (`primary_text` / `headline` / `cta`, plus the spoken transcript and on-screen text for video). Do not keep querying this command for copy.';
+function noSerpRowsHints(rowCount, queryContext) {
+  if (rowCount > 0) {
+    return [];
+  }
+  const defaulted = queryContext.location_is_default || queryContext.language_is_default;
+  if (defaulted) {
+    return [
+      `No rows for ${queryContext.location} / ${queryContext.language} \u2014 the market you did not set. Set --location and --language for the client's actual market and re-run once (\`baker research countries\` / \`baker research languages\` for the accepted codes) before you touch the keyword.`
+    ];
+  }
+  return [
+    `No rows for ${queryContext.location} / ${queryContext.language}, which you set explicitly. This term has no third-party SERP coverage in that market \u2014 move on rather than re-querying it. For demand signal try \`baker research autocomplete\`; for a competitor's actual terms, \`baker research keywords-for-site <domain>\`.`
+  ];
+}
+function advertisersHints(rowCount, queryContext) {
+  return [...noSerpRowsHints(rowCount, queryContext), AD_COPY_ROUTE];
+}
+function keywordsForSiteHints(rowCount, queryContext, typeFilter) {
+  if (rowCount > 0) {
+    return [];
+  }
+  if (typeFilter === "paid" || typeFilter === "organic") {
+    return [
+      `No rows with --type ${typeFilter} in ${queryContext.location} / ${queryContext.language}. A domain with zero ${typeFilter} keywords in a market is itself the finding \u2014 record it and move on. Confirm once with --type all (nothing at all there means the domain has no SERP coverage, not that it has no ads) instead of re-running with a different --sort or --limit.`
+    ];
+  }
+  return noSerpRowsHints(rowCount, queryContext);
+}
+var THIN_ANSWER_CHARS = 600;
+var THIN_SOURCE_COUNT = 2;
+var ESCALATION = {
+  medium: "`medium` is a quick lookup, not a search. Re-ask the SAME question once with `--depth high` before concluding the web has nothing on it.",
+  high: "`high` already thought hard about this. `--depth xhigh` is the only step left and it can run 15 minutes \u2014 take it only if this answer blocks a deliverable; otherwise record the gap and move on."
+};
+function fetchHints({
+  truncated,
+  contentChars,
+  shownChars
+}) {
+  const hints = [];
+  if (shownChars < contentChars) {
+    hints.push(
+      `Showing the first ${shownChars.toLocaleString("en-US")} of ${contentChars.toLocaleString("en-US")} characters. Re-run the same command with \`--full\` for the whole page \u2014 the read is cached for 24h, so it costs no extra time and no extra credit.`
+    );
+  }
+  if (truncated) {
+    hints.push(
+      "This page is longer than one read returns, so the end of it is missing. Don't present this as the complete page; if the part you need is further down, fetch the deeper URL directly."
+    );
+  }
+  return hints;
+}
+function webDepthHints({
+  answer,
+  sourceCount,
+  depth
+}) {
+  const thin = answer.length < THIN_ANSWER_CHARS || sourceCount <= THIN_SOURCE_COUNT;
+  const escalation = ESCALATION[depth];
+  if (!thin || !escalation) {
+    return [];
+  }
+  return [`Thin answer (${answer.length} chars, ${sourceCount} source(s)). ${escalation}`];
+}
+function keywordMetricsHints({
+  rows,
+  asked,
+  clickstream,
+  queryContext
+}) {
+  if (rows.length === 0) {
+    return noSerpRowsHints(0, queryContext);
+  }
+  const provenance = "DataForSEO resells Google's Keyword Planner volume \u2014 planner_search_volume here is the SAME number `baker ads google keywords metrics` returns, not an independent reading of it. Quoting the two as agreeing sources is not corroboration." + (clickstream ? " clickstream_search_volume IS independent (DataForSEO's own panels); when the two disagree, say which one you are quoting." : " For a genuinely independent estimate of demand, re-run with --clickstream (costs 2x), or use first-party data: `baker gsc query` for what already reaches the site, or the account's own search terms.");
+  const hints = [provenance];
+  const empty = rows.filter((row) => row.search_volume === null).map((row) => row.keyword);
+  if (empty.length > 0) {
+    hints.push(
+      `${empty.length} of ${asked.length} keywords came back with no data in ${queryContext.location} / ${queryContext.language}: ${empty.join(", ")}. That is missing coverage, NOT zero demand \u2014 do not report them as unsearched, and do not re-query them reworded. \`baker research autocomplete\` on the head term is the way to find the phrasing that market uses.`
+    );
+  }
+  return hints;
+}
+var ARCHIVE_NOTE = "Read from the Reddit archive: the words are as posted, but points and comment counts on anything under ~36h old are as first captured \u2014 don't quote those numbers as current.";
+function redditSearchHints({
+  resultCount,
+  kind,
+  source
+}) {
+  const hints = [];
+  if (resultCount === 0) {
+    hints.push(
+      'Nothing matched. Reddit search matches words, not meaning: try the audience\'s own phrasing (one distinctive word, or a seed from `baker research autocomplete`), a longer --since window, or other subreddits \u2014 `baker research reddit subreddits "<topic>"` finds where the audience actually talks' + (kind === "posts" ? ", and try --kind comments \u2014 most of the voice is in the replies." : ".")
+    );
+  } else if (kind === "posts") {
+    hints.push(
+      "Titles rarely carry the voice. Read the promising threads with `baker research reddit thread <permalink>` for the replies, or search the replies directly with --kind comments."
+    );
+  }
+  if (source === "archive" && resultCount > 0) hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+function redditThreadHints({
+  commentsShown,
+  commentsAsked,
+  commentCount,
+  source
+}) {
+  const hints = [];
+  if (commentsAsked > 0 && commentsShown === 0 && (commentCount ?? 0) > 0) {
+    hints.push(
+      `This thread has ${commentCount} comments but none could be read just now. Quote the post only, and don't describe the replies.`
+    );
+  }
+  if (source === "archive") hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+var REDDIT_HOST = /(^|\.)reddit\.com$|^redd\.it$/i;
+function redditSubredditsHints({ resultCount }) {
+  if (resultCount === 0) {
+    return [
+      'No subreddits matched. Try the audience\'s role or the platform they work on ("amazon flex", "deliveroo", "nurses"), one word at a time, or a web search for `site:reddit.com <topic>`.'
+    ];
+  }
+  return [
+    'Members say how big a subreddit is, not how active it is. Before mining one, run `baker research reddit search "<word>" --subreddit <name> --since <a recent date>`: nothing back means it is quiet, so pick another. `restricted` can still be read; `private` cannot.'
+  ];
+}
+var REDDIT_LINK_REJECTED = {
+  action: "reject",
+  explanation: "Do not quote anything attributed to this link \u2014 it does not lead to those words. Find the real thread with `baker research reddit search`, and if you already wrote a quote from it, remove it."
+};
+function redditPageFix(url, code) {
+  let host;
+  try {
+    host = new URL(url).hostname;
+  } catch {
+    return null;
+  }
+  if (!REDDIT_HOST.test(host)) return null;
+  if (code === "NOT_FOUND") return REDDIT_LINK_REJECTED;
+  if (code !== "FORBIDDEN") return null;
+  return {
+    action: "retry_with_changes",
+    explanation: 'Read Reddit with its own commands: `baker research reddit search "<words>" --subreddit <name>` to find what people said, `baker research reddit thread <url>` for one thread.'
+  };
+}
+function googleAdsHints({
+  target,
+  adCount,
+  located,
+  textWithoutCopy,
+  copyAsked,
+  copyUnread,
+  visual
+}) {
+  if (adCount === 0) {
+    return [
+      `No Google ads point to ${target}${located ? " in that region" : ""} \u2014 that is the answer, not a failed call: this competitor is not advertising on Google there, or its ads point to another domain. ` + (located ? "Re-run once without --location to see every region; then move on. " : "Move on. ") + `Its paid search terms, if any: \`baker research keywords-for-site ${target} --type paid\`.`
+    ];
+  }
+  const hints = [];
+  if (!copyAsked && textWithoutCopy > 0) {
+    hints.push(
+      `${textWithoutCopy} text ads came back without their words. Re-run with --copy to read the headline and description of up to ${RESEARCH_GOOGLE_ADS_MAX_COPY} (cached, so only the reading is new).`
+    );
+  }
+  const pastCap = copyAsked ? textWithoutCopy - copyUnread : 0;
+  if (pastCap > 0) {
+    hints.push(
+      `${pastCap} text ads past the first ${RESEARCH_GOOGLE_ADS_MAX_COPY} were not read \u2014 one request reads at most ${RESEARCH_GOOGLE_ADS_MAX_COPY}. Narrow with --since, --location or --platform google_search and re-run for their words.`
+    );
+  }
+  if (visual > 0 || copyUnread > 0) {
+    const without = [
+      visual > 0 ? `${visual} image or video ads (Google gives no text for those)` : "",
+      copyUnread > 0 ? `${copyUnread} text ads whose image could not be read` : ""
+    ].filter(Boolean);
+    hints.push(
+      `No copy for ${without.join(" and ")}: show those by their \`transparency_url\`. Do not open the Transparency Center in agent-browser to read them \u2014 it is the browser load this command exists to avoid.`
+    );
+  }
+  return hints;
+}
+
+export {
+  noSerpRowsHints,
+  advertisersHints,
+  keywordsForSiteHints,
+  fetchHints,
+  webDepthHints,
+  keywordMetricsHints,
+  redditSearchHints,
+  redditThreadHints,
+  redditSubredditsHints,
+  REDDIT_LINK_REJECTED,
+  redditPageFix,
+  googleAdsHints
+};
+//# sourceMappingURL=chunk-HW53ERJX.js.map

package/dist/chunk-HWIBNIBI.js

@@ -0,0 +1,97 @@
+import {
+  claimNewCreativeInWorkspace,
+  creativeLimitRefusal
+} from "./chunk-XVFZDPEW.js";
+import {
+  leadVersion,
+  writeSeriesMemberCanvas
+} from "./chunk-DKPRKY5N.js";
+import {
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage
+} from "./chunk-YNYAT2TZ.js";
+import {
+  IDEAS_DIR
+} from "./chunk-SWN6OHXG.js";
+
+// src/commands/creatives/make-series.ts
+import { mkdir, readFile, writeFile } from "fs/promises";
+import path from "path";
+import { parseDocument } from "yaml";
+var LEAD_ONLY = ["idea", "message", "evidence", "angle", "persona", "awareness", "hypothesis", "series", "title"];
+function withoutFields(raw, keys) {
+  const match = raw.match(/^---\r?\n([\s\S]*?\r?\n)?---/);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const key of keys) doc.delete(key);
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+async function makeSeriesAd(root, idea, slug, lead, evidence, deps) {
+  if (slug === lead) {
+    return {
+      code: "series_of_itself",
+      message: `"${slug}" is the lead itself.`,
+      fix: "Give the new ad its own --slug."
+    };
+  }
+  const version = await leadVersion(root, lead);
+  if ("refused" in version) return version.refused;
+  const dir = path.join(root, "src", "creatives", slug);
+  const definitionPath = path.join(dir, "_definition.md");
+  const claim = await claimNewCreativeInWorkspace(path.join(root, "canvas"), slug, deps.chatId, definitionPath);
+  if (!claim.allowed) return creativeLimitRefusal(slug).error;
+  await mkdir(dir, { recursive: true });
+  await writeFile(path.join(dir, "prompt.json"), setSpecMessage(JSON.stringify(version.spec), idea.message), "utf8");
+  const leadDefinition = await readFile(path.join(root, "src", "creatives", lead, "_definition.md"), "utf8").catch(
+    () => "---\nkind: static\n---\n"
+  );
+  const definition = setDefinitionFields(withoutFields(leadDefinition, LEAD_ONLY), {
+    title: idea.message.slice(0, 120),
+    series: lead,
+    status: "draft",
+    ...definitionFieldsOf(idea, evidence)
+  });
+  await writeFile(definitionPath, definition, "utf8");
+  const made = await writeSeriesMemberCanvas(root, slug, { leadWords: true });
+  if (made === null || "refused" in made) {
+    return made?.refused ?? { code: "series_not_made", message: `"${slug}" could not be made in the series of "${lead}".` };
+  }
+  if (idea.status === "idea") {
+    const ideaPath = path.join(root, IDEAS_DIR, `${idea.id}.md`);
+    const raw = await readFile(ideaPath, "utf8").catch(() => null);
+    if (raw !== null) await writeFile(ideaPath, setDefinitionFields(raw, { status: "built" }), "utf8");
+  }
+  await deps.sync(dir);
+  return { slug, lead, leadRunId: version.lead.runId, canvasPath: made.canvasPath };
+}
+function seriesMadeEnvelope(made, idea) {
+  const lead = made.leadPlatforms ?? [];
+  const elsewhere = (idea.platforms ?? []).some((p) => !lead.includes(p));
+  return {
+    ok: true,
+    data: {
+      creative: made.slug,
+      idea: idea.id,
+      message: idea.message,
+      series: made.lead,
+      canvas_path: made.canvasPath
+    },
+    hints: [
+      `Write this ad's words in src/creatives/${made.slug}/prompt.json \`copy\`: one line for each of the lead's, in the same roles and about as long, saying this idea's message. Change nothing else: the picture, layout and colours are the lead's (${made.lead}), and every word you write replaces the lead's line in its place.`,
+      `When every ad of the series has its words: baker canvas run --series ${made.lead} (renders them all at once, each reviewed and corrected on its own).`,
+      ...elsewhere && lead.length > 0 ? [
+        `A series ad runs where its lead runs (${lead.join(", ")}), in its sizes; the idea names ${idea.platforms?.join(", ")}. To run it there, make it on its own: baker creatives make ${idea.id} --platforms ${idea.platforms?.join(",")}.`
+      ] : []
+    ]
+  };
+}
+
+export {
+  withoutFields,
+  makeSeriesAd,
+  seriesMadeEnvelope
+};
+//# sourceMappingURL=chunk-HWIBNIBI.js.map

package/dist/chunk-JCRCI7Q3.js

@@ -0,0 +1,139 @@
+import {
+  brandVerificationHints
+} from "./chunk-IVIJJXXT.js";
+import {
+  OUTPUT_ARGS,
+  writeProviderHits
+} from "./chunk-ESQX7SRQ.js";
+import {
+  AUTO_INGEST_MAX,
+  parseAutoIngest
+} from "./chunk-KKJ4KJCW.js";
+import {
+  emptyResultHints
+} from "./chunk-Q6ULQMWG.js";
+import {
+  ApiError,
+  apiPost
+} from "./chunk-X7VQFLHI.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-Q7US4OOA.js";
+
+// src/commands/images/logo.ts
+import { defineCommand } from "citty";
+registerSchema({
+  command: "images.logo",
+  description: "Brand logo lookup via Brandfetch. Auto-ingests by default. Returns `brandMatch` \u2014 Brandfetch's own verdict on whose brand the domain is (confirmed | mismatch | unverified). Branch on it: `mismatch` means the mark is another company's, so do not place it. `confirmed` verifies the record, not the artwork \u2014 read the ingested row back to check the mark itself.",
+  args: {
+    domain: { type: "string", description: "Brand domain (e.g. stripe.com)", required: true },
+    variant: { type: "string", description: "icon | logo | symbol", required: false },
+    "auto-ingest": {
+      type: "number",
+      description: `Ingest top N hits (0-${AUTO_INGEST_MAX.logo}). Defaults to 1 (the first variant). Brandfetch resolves at most ${AUTO_INGEST_MAX.logo} variants, so ${AUTO_INGEST_MAX.logo} ingests every one. Keep it at 1+ \u2014 the ingested row is the only way to check the mark is the brand you asked for.`,
+      required: false
+    },
+    "no-auto-ingest": {
+      type: "boolean",
+      description: "Skip auto-ingest (equivalent to --auto-ingest 0). Leaves the returned mark unverifiable.",
+      required: false,
+      default: false
+    },
+    context: {
+      type: "string",
+      description: "Free-text hint applied to ingested logo variants (e.g. 'Stripe \u2014 payments integration partner', 'Acme competitor brand mark')",
+      required: false
+    },
+    output: { type: "string", description: "Output format: json|files|md", required: false, default: "json" },
+    fields: { type: "string", description: "Comma-separated field names to include", required: false },
+    full: { type: "boolean", description: "Include full metadata", required: false, default: false }
+  }
+});
+var logoCommand = defineCommand({
+  meta: {
+    name: "logo",
+    description: "Brand logo via Brandfetch. Returns up to 5 variants (icon, light/dark logo, light/dark symbol) plus `brandMatch`. Auto-ingests the first variant.\n\nStart here: check `brandMatch.verdict`.\n  mismatch   \u2192 the mark belongs to `brandMatch.name`, a different company. Do not place it.\n  unverified \u2192 nothing confirmed whose logo this is. Treat as unchecked.\n  confirmed  \u2192 Brandfetch has this brand's record. That verifies the record, NOT the artwork \u2014 a confirmed domain has served another company's logo before.\n\n\u26A0 Whatever the verdict, read the ingested row back with `baker images get <imageId>` and check `textInImage`/`subject` before placing it. That is the only check that looks at the mark.\n\nExample: baker images logo stripe.com --variant logo"
+  },
+  args: {
+    domain: { type: "positional", description: "Brand domain", required: false },
+    variant: { type: "string", description: "icon|logo|symbol", required: false },
+    "auto-ingest": {
+      type: "string",
+      description: `Ingest top N (0-${AUTO_INGEST_MAX.logo}, default 1)`,
+      required: false
+    },
+    "no-auto-ingest": { type: "boolean", description: "Skip auto-ingest", required: false },
+    context: { type: "string", description: "Description context hint applied to ingested logos", required: false },
+    ...OUTPUT_ARGS
+  },
+  run: async ({ args }) => {
+    try {
+      const domain = args.domain;
+      if (!domain) {
+        writeJson({ ok: false, error: { code: "VALIDATION_ERROR", message: "Domain is required" } });
+        process.exit(1);
+      }
+      const body = { domain };
+      if (args.variant) body.variant = args.variant;
+      if (args["auto-ingest"] !== void 0) {
+        const parsed = parseAutoIngest(args["auto-ingest"], AUTO_INGEST_MAX.logo);
+        if (!parsed.ok) {
+          writeJson({
+            ok: false,
+            error: {
+              code: "VALIDATION_ERROR",
+              message: parsed.message,
+              fix: {
+                action: "retry_with_changes",
+                explanation: `Brandfetch resolves at most ${AUTO_INGEST_MAX.logo} variants for a domain, so --auto-ingest ${AUTO_INGEST_MAX.logo} already ingests every one. Re-run with a value in 0-${AUTO_INGEST_MAX.logo}.`
+              }
+            }
+          });
+          process.exit(1);
+        }
+        body.autoIngest = parsed.value;
+      } else if (args["no-auto-ingest"]) {
+        body.autoIngest = 0;
+      }
+      if (args.context) body.descriptionContext = args.context;
+      const data = await apiPost("/api/images/logo", body);
+      const hints = [
+        // `brandMatch` is Brandfetch's own answer to whose brand this domain is,
+        // so the warning can now be graded instead of fired blind: loud on a
+        // mismatch, honest about what a confirmation does and does not cover.
+        ...brandVerificationHints({
+          domain,
+          ingested: data.ingested,
+          hitCount: data.hits.length,
+          brandMatch: data.brandMatch
+        }),
+        ...emptyResultHints({ provider: "logo", hitCount: data.hits.length, activeFilters: [], subject: domain })
+      ];
+      writeProviderHits(data, data.hits, args, hints);
+    } catch (err) {
+      if (err instanceof ApiError) {
+        writeJson({ ok: false, error: { code: err.code, message: err.message } });
+        process.exit(1);
+      }
+      writeJson({ ok: false, error: { code: "INTERNAL_ERROR", message: "Unexpected error" } });
+      process.exit(1);
+    }
+  }
+});
+async function fetchBrandLogo(domain) {
+  try {
+    const body = { domain, variant: "logo" };
+    const data = await apiPost("/api/images/logo", body);
+    if (data?.brandMatch?.verdict === "mismatch") return null;
+    return data?.ingested?.[0]?.imageUrl ?? data?.hits?.find((h) => h.imageUrl)?.imageUrl ?? null;
+  } catch {
+    return null;
+  }
+}
+
+export {
+  logoCommand,
+  fetchBrandLogo
+};
+//# sourceMappingURL=chunk-JCRCI7Q3.js.map