@koda-sl/baker-cli 0.495.0-dev.6b9c22aff → 0.495.0

package/dist/chunk-3S274625.js

@@ -0,0 +1,131 @@
+import {
+  holdUnbilledSpend
+} from "./chunk-UFKO626N.js";
+import {
+  askAboutText
+} from "./chunk-S4VLLGTW.js";
+
+// src/engine/brand/brand-doc.ts
+import { createHash } from "crypto";
+import { mkdir, readdir, readFile, writeFile } from "fs/promises";
+import path from "path";
+import { z } from "zod";
+var BRAND_DOC_MODEL = "google/gemini-3.5-flash-lite";
+var REQUEST = {
+  provider: { order: ["google-vertex"], allow_fallbacks: false },
+  seed: 0,
+  response_format: { type: "json_object" }
+};
+var PROMPT_VERSION = 3;
+var TIMEOUT_MS = 3e4;
+var BRAND_MD_CHARS = 32e3;
+var NOTE_CHARS = 600;
+var COMPANY_MD_CHARS = 4e3;
+var Font = z.object({
+  family: z.string().trim().min(1).max(60),
+  role: z.enum(["heading", "body", "any"]).catch("any"),
+  use: z.boolean()
+});
+var Color = z.object({
+  hex: z.string().trim().regex(/^#?[0-9a-fA-F]{6}$/).transform((h) => `#${h.replace(/^#/, "").toLowerCase()}`),
+  use: z.boolean()
+});
+var note = z.string().trim().min(1).max(NOTE_CHARS).nullable().optional().catch(null);
+var Reading = z.object({
+  name: z.string().trim().min(1).max(80).nullable().catch(null),
+  wordmark: z.array(z.string().trim().min(1).max(40)).catch([]),
+  logoNames: z.array(z.string().trim().min(1).max(40)).catch([]),
+  fonts: z.array(z.unknown()).catch([]),
+  colors: z.array(z.unknown()).catch([]),
+  voice: note,
+  imagery: note,
+  logoUsage: note
+});
+function brandDocPrompt(docs) {
+  return [
+    "You read a company's brand guidelines (BRAND.md), the start of its company profile (COMPANY.md) and the file names of its logos. They may be written in any language, or several. Extract only what they state; never invent a value.",
+    "",
+    "Return JSON only, in this shape:",
+    '{"name": string | null, "wordmark": string[], "logoNames": string[], "fonts": [{"family": string, "role": "heading" | "body" | "any", "use": boolean}], "colors": [{"hex": "#rrggbb", "use": boolean}], "voice": string | null, "imagery": string | null, "logoUsage": string | null}',
+    "",
+    `- name: the brand's name exactly as written ("# Zernio Brand Guidelines" names Zernio). null when neither document states one, as in an unfilled template ("# Brand Guidelines", "# Company", TODO).`,
+    `- wordmark: every word the documents say the logo prints, as they quote it ("Wordmark: \\"permut\\"" gives "permut"; 'symbol plus "Cubbo" wordmark' gives "Cubbo"), even when it is also the name. [] when they quote none.`,
+    '- logoNames: a product or brand name a logo file name carries ("logo-engage-blue.png" gives "Engage"). Colours, variants, sizes and formats (dark, white, icon, isotype, png) are not names. [] when none.',
+    `- fonts: every typeface the guidelines name, by its family name exactly, the banned ones included. role is heading, body, or any when they do not say. use is false when the guidelines ban it, forbid it or say to avoid it or never use it, in any wording or language; true when the brand uses it. Only a named typeface counts: a generic family (sans-serif, serif, monospace, system-ui) or the operating system's own fonts ("system stack", "system fonts") is not one, so leave it out.`,
+    "- colors: every hex colour the guidelines give. use is false when they ban it or say to avoid it, true when it is a brand colour.",
+    "- voice: how the brand speaks, as the guidelines put it, at most two sentences in their language. null when they do not say.",
+    "- imagery: what the brand's pictures look like and never look like (photography, illustration, people; a ```generation-style block says it too), at most two sentences in their language. null when they do not say.",
+    "- logoUsage: which logo file an ad uses and how it must appear (which file for which product, line or background, what never to do to it), at most two sentences in their language. null when they do not say.",
+    "",
+    "<brand_md>",
+    (docs.brandMd ?? "").slice(0, BRAND_MD_CHARS),
+    "</brand_md>",
+    "<company_md>",
+    (docs.companyMd ?? "").slice(0, COMPANY_MD_CHARS),
+    "</company_md>",
+    "<logo_files>",
+    (docs.logoFiles ?? []).join("\n"),
+    "</logo_files>"
+  ].join("\n");
+}
+function parseBrandDoc(answer) {
+  const parsed = Reading.safeParse(answer);
+  if (!parsed.success) return null;
+  const fonts = parsed.data.fonts.flatMap((f) => {
+    const font = Font.safeParse(f);
+    return font.success ? [font.data] : [];
+  });
+  const colors = parsed.data.colors.flatMap((c) => {
+    const color = Color.safeParse(c);
+    return color.success ? [color.data] : [];
+  });
+  const { voice, imagery, logoUsage } = parsed.data;
+  return {
+    ...parsed.data.name ? { name: parsed.data.name } : {},
+    wordmark: [.../* @__PURE__ */ new Set([...parsed.data.wordmark, ...parsed.data.logoNames])],
+    fonts,
+    colors,
+    ...voice ? { voice } : {},
+    ...imagery ? { imagery } : {},
+    ...logoUsage ? { logoUsage } : {}
+  };
+}
+function brandDocReader(cacheDir, onSpend) {
+  return async (docs) => {
+    const prompt = brandDocPrompt(docs);
+    const key = createHash("sha256").update(JSON.stringify([PROMPT_VERSION, BRAND_DOC_MODEL, prompt])).digest("hex");
+    const file = path.join(cacheDir, "brand-doc", `${key}.json`);
+    const cached = parseBrandDoc(await readFile(file, "utf8").then(JSON.parse, () => null));
+    if (cached) return cached;
+    const spent = [];
+    const answer = await askAboutText(BRAND_DOC_MODEL, prompt, (u) => onSpend ? onSpend(u) : spent.push(u), {
+      timeoutMs: TIMEOUT_MS,
+      request: REQUEST
+    }).catch(() => null);
+    await holdUnbilledSpend(cacheDir, spent).catch(() => void 0);
+    const reading = parseBrandDoc(answer);
+    if (reading) {
+      await mkdir(path.dirname(file), { recursive: true }).catch(() => void 0);
+      await writeFile(file, JSON.stringify(reading), "utf8").catch(() => void 0);
+    }
+    return reading;
+  };
+}
+var LOGO_FILE = /logo|lockup|wordmark|isotype|isologo/i;
+async function workspaceBrandDocs(root) {
+  const read = (rel) => readFile(path.join(root, rel), "utf8").catch(() => null);
+  const logoFiles = (await readdir(path.join(root, "src", "brand", "logos")).catch(() => [])).filter((f) => /\.(png|jpe?g|webp|svg)$/i.test(f) && LOGO_FILE.test(f)).sort();
+  return { brandMd: await read("src/brand/BRAND.md"), companyMd: await read("COMPANY.md"), logoFiles };
+}
+async function readWorkspaceBrandDoc(root, opts = {}) {
+  const docs = await workspaceBrandDocs(root);
+  if (!docs.brandMd?.trim() && !docs.companyMd?.trim()) return null;
+  const read = opts.read ?? brandDocReader(path.join(root, "canvas", ".cache"), opts.onSpend);
+  return await read(docs).catch(() => null);
+}
+
+export {
+  LOGO_FILE,
+  readWorkspaceBrandDoc
+};
+//# sourceMappingURL=chunk-3S274625.js.map

package/dist/chunk-3WAYZQNV.js

@@ -0,0 +1,61 @@
+import {
+  COST_TYPES,
+  OBJECTIVE_TYPES,
+  calendarDaySchema,
+  targetingCriteriaSchema
+} from "./chunk-DAO63OOP.js";
+
+// ../api/src/ads-linkedin/planning.ts
+import { z } from "zod";
+var moneySchema = z.object({
+  amount: z.string().regex(/^\d+(\.\d+)?$/, "use a plain amount such as 250 or 5.57"),
+  currencyCode: z.string().regex(/^[A-Z]{3}$/).optional()
+});
+var accountIdSchema = z.string().min(1);
+var linkedinBidPricingRequestSchema = z.object({
+  accountId: accountIdSchema,
+  objectiveType: z.enum(OBJECTIVE_TYPES),
+  costType: z.enum(COST_TYPES).default("CPC"),
+  campaignType: z.enum(["SPONSORED_UPDATES", "TEXT_AD", "SPONSORED_INMAILS"]).default("SPONSORED_UPDATES"),
+  /** EXACT = audience expansion off, the playbook default. */
+  matchType: z.enum(["EXACT", "AUDIENCE_EXPANDED"]).default("EXACT"),
+  targetingCriteria: targetingCriteriaSchema,
+  skipCache: z.boolean().optional()
+});
+var LINKEDIN_FORECAST_DEFAULT_DAYS = 30;
+var linkedinForecastRequestSchema = z.object({
+  accountId: accountIdSchema,
+  objectiveType: z.enum(OBJECTIVE_TYPES).optional(),
+  costType: z.enum(COST_TYPES).default("CPC"),
+  campaignType: z.enum(["SPONSORED_UPDATES", "SPONSORED_INMAILS", "DYNAMIC"]).default("SPONSORED_UPDATES"),
+  /** First forecast day (UTC); defaults to tomorrow — LinkedIn forecasts only the future. */
+  startDate: calendarDaySchema.optional(),
+  days: z.number().int().min(1).max(365).default(LINKEDIN_FORECAST_DEFAULT_DAYS),
+  dailyBudget: moneySchema.optional(),
+  totalBudget: moneySchema.optional(),
+  /** A manual bid; without one LinkedIn forecasts its automated bidding. */
+  bid: moneySchema.optional(),
+  optimizationTarget: z.string().regex(/^[A-Z_]+$/).optional(),
+  targetingCriteria: targetingCriteriaSchema,
+  /** Add LinkedIn's raw series (daily, 7-day, 30-day) to the summary. */
+  full: z.boolean().default(false),
+  skipCache: z.boolean().optional()
+}).superRefine((req, ctx) => {
+  if (!req.dailyBudget && !req.totalBudget) {
+    ctx.addIssue({
+      code: "custom",
+      path: ["totalBudget"],
+      message: "a budget is required (daily or total) \u2014 LinkedIn forecasts what a budget buys"
+    });
+  }
+  if (req.dailyBudget && req.totalBudget) {
+    ctx.addIssue({ code: "custom", path: ["totalBudget"], message: "pass a daily or a total budget, not both" });
+  }
+});
+
+export {
+  linkedinBidPricingRequestSchema,
+  LINKEDIN_FORECAST_DEFAULT_DAYS,
+  linkedinForecastRequestSchema
+};
+//# sourceMappingURL=chunk-3WAYZQNV.js.map

package/dist/chunk-5A257KJA.js

@@ -0,0 +1,160 @@
+import {
+  coverageOf,
+  readCreativeRecords,
+  readIdeas,
+  readInsights,
+  readKnowledgeCorpus,
+  readPersonaIds,
+  sameMessageRead,
+  workspaceIdeasJudge
+} from "./chunk-MOFMOYUA.js";
+import {
+  readAllRules
+} from "./chunk-NKIBXOHT.js";
+import {
+  IDEA_ANGLES,
+  IDEA_FORMATS,
+  checkIdeas
+} from "./chunk-Y46FE75E.js";
+import {
+  findWorkspaceRoot
+} from "./chunk-XRIM7NYV.js";
+import {
+  selectRules
+} from "./chunk-S4VLLGTW.js";
+import {
+  marketFromCompanyDoc
+} from "./chunk-2WZI36D3.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-QANGHND7.js";
+
+// src/commands/creatives/ideas.ts
+import { readFile } from "fs/promises";
+import path from "path";
+import { defineCommand } from "citty";
+var BUILD_NEXT = 3;
+var DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.
+
+Start here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for):
+  baker creatives ideas            # ranked, with problems; build_next names the ones to make
+  baker creatives make <idea>      # then build each one in build_next
+An idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;
+var ARGS = {
+  full: {
+    type: "boolean",
+    description: "Every idea with its warnings and gaps, and the allowed angle and format values",
+    required: false,
+    default: false
+  }
+};
+registerSchema({ command: "creatives.ideas", description: DESCRIPTION, args: ARGS });
+function ideasHints(report) {
+  const hints = [];
+  const toBuild = report.ideas.filter((i) => i.status === "idea");
+  if (toBuild.length === 0 && report.unreadable.length === 0) {
+    hints.push(
+      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again."
+    );
+  }
+  if (report.unreadable.length > 0) {
+    hints.push(`Fix ${report.unreadable.map((u) => u.id).join(", ")}: each names what is missing or unknown.`);
+  }
+  const blocked = toBuild.filter((i) => i.problems.length > 0);
+  if (blocked.length > 0) hints.push(`Fix before building: ${blocked.map((i) => i.id).join(", ")}.`);
+  if (report.observedCount < 3) {
+    hints.push(
+      "Few customer quotes on file: run `baker research customers` so ideas stand on what customers said; until then they are explore bets."
+    );
+  } else if (toBuild.length > 0 && toBuild.every((i) => i.evidence === "explore")) {
+    hints.push("No idea cites an insight: put the insight ids that back each one in its `evidence`.");
+  }
+  const next = buildNext(report.ideas);
+  if (next.length === 1) hints.push(`Build: \`baker creatives make ${next[0]}\`.`);
+  if (next.length > 1)
+    hints.push(
+      `Build ${next.join(", ")} at once: one \`creative-producer\` per idea, all spawned in one message in the background, each given its idea id, and handle each as it returns. Never build them one after another: each render takes minutes. Edited an idea after this check? Run \`baker creatives ideas\` again first: a producer cannot build an idea with a problem.`
+    );
+  return hints;
+}
+function buildNext(ideas, count = BUILD_NEXT) {
+  const ready = ideas.filter((i) => i.status === "idea" && i.problems.length === 0);
+  const firstBet = ready.find((i) => i.evidence === "explore");
+  return ready.filter((i) => i.evidence !== "explore" || i === firstBet).slice(0, count).map((i) => i.id);
+}
+function compactIdea(check) {
+  return {
+    idea: check.id,
+    status: check.status,
+    evidence: check.evidence,
+    ...check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {},
+    awareness: check.awareness,
+    angle: check.angle,
+    ...check.shows ? { shows: check.shows } : {},
+    ...check.format ? { format: check.format } : {},
+    platforms: check.platforms ?? "unset",
+    ...check.problems.length > 0 ? { problems: check.problems } : {},
+    ...check.warnings.length > 0 ? { warnings: check.warnings } : {}
+  };
+}
+async function ideasReport(root, opts = {}) {
+  const judge = opts.ask ? { ask: opts.ask, done: () => Promise.resolve() } : workspaceIdeasJudge(root);
+  const [{ ideas, unreadable }, insights, knowledge, personas, creatives, rules, companyDoc] = await Promise.all([
+    readIdeas(root),
+    readInsights(root, { ask: judge.ask }),
+    readKnowledgeCorpus(root),
+    readPersonaIds(root),
+    readCreativeRecords(root),
+    readAllRules(root).then((all) => selectRules(all, {})),
+    readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => null)
+  ]);
+  const language = marketFromCompanyDoc(companyDoc)?.language;
+  const sameMessage = await sameMessageRead(ideas, judge.ask);
+  await judge.done();
+  const checked = checkIdeas({
+    ideas,
+    insights,
+    knowledge,
+    personas,
+    sameMessage,
+    rules,
+    ...language ? { language } : {},
+    ...coverageOf(ideas, creatives)
+  });
+  return {
+    ideas: checked,
+    unreadable,
+    insightCount: insights.length,
+    observedCount: insights.filter((i) => i.status === "observed").length
+  };
+}
+var ideasCommand = defineCommand({
+  meta: { name: "ideas", description: DESCRIPTION },
+  args: ARGS,
+  async run({ args }) {
+    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();
+    const report = await ideasReport(root);
+    const full = args.full === true;
+    writeJson({
+      ok: true,
+      data: {
+        build_next: buildNext(report.ideas),
+        ideas: full ? report.ideas : report.ideas.map(compactIdea),
+        ...report.unreadable.length > 0 ? { unreadable: report.unreadable } : {},
+        customer_quotes: { total: report.insightCount, observed: report.observedCount },
+        ...full ? { allowed: { angle: IDEA_ANGLES, format: IDEA_FORMATS } } : {}
+      },
+      hints: ideasHints(report)
+    });
+  }
+});
+
+export {
+  ideasHints,
+  buildNext,
+  compactIdea,
+  ideasReport,
+  ideasCommand
+};
+//# sourceMappingURL=chunk-5A257KJA.js.map