@koda-sl/baker-cli 0.489.0-dev.63e618e80 → 0.490.0

package/dist/chunk-MZPS46OR.js

@@ -0,0 +1,76 @@
+import {
+  MODEL_REGISTRY,
+  isRegisteredModel
+} from "./chunk-MCJ5I5LR.js";
+
+// src/commands/canvas/scaffold-common.ts
+import { access, readFile } from "fs/promises";
+
+// src/commands/canvas/composition-path.ts
+import { existsSync } from "fs";
+import path from "path";
+function resolveShippedCanvasDir(name, startDir, exists = existsSync, maxDepth = 8) {
+  const rel = path.join("canvas", name);
+  let dir = startDir;
+  for (let i = 0; i < maxDepth; i++) {
+    const candidate = path.join(dir, rel);
+    if (exists(path.join(candidate, "meta.json"))) return candidate;
+    const parent = path.dirname(dir);
+    if (parent === dir) break;
+    dir = parent;
+  }
+  return path.resolve(startDir, "../../../", rel);
+}
+
+// src/commands/canvas/scaffold-common.ts
+var SHIPPED_OVERLAY_COMPOSITION_DIR = resolveShippedCanvasDir(
+  "video-overlay-composition",
+  import.meta.dirname
+);
+var SHIPPED_CAPTIONS_DIR = resolveShippedCanvasDir("tiktok-captions-composition", import.meta.dirname);
+function resolveModel(kind, requested, fallback) {
+  const model = requested ? String(requested) : fallback;
+  if (isRegisteredModel(kind, model)) return model;
+  const known = Object.keys(MODEL_REGISTRY[kind]).join(", ");
+  throw new Error(`"${model}" is not a ${kind} model. Use one of: ${known}`);
+}
+async function loadAssetText(ref, label) {
+  const r = ref;
+  if (typeof r?.path === "string") return readFile(r.path, "utf8");
+  if (typeof r?.url === "string") {
+    const res = await fetch(r.url);
+    if (!res.ok) throw new Error(`failed to fetch ${label} (${res.status})`);
+    return res.text();
+  }
+  throw new Error(`${label}: output had no readable path or url`);
+}
+function parseElements(raw) {
+  const parsed = JSON.parse(raw);
+  if (Array.isArray(parsed)) return parsed;
+  if (parsed && typeof parsed === "object" && Array.isArray(parsed.elements)) {
+    return parsed.elements;
+  }
+  return [];
+}
+function fail(code, message, fix) {
+  process.stderr.write(`${JSON.stringify({ ok: false, error: { code, message, ...fix ? { fix } : {} } }, null, 2)}
+`);
+  process.exit(2);
+}
+function fileExists(target) {
+  return access(target).then(
+    () => true,
+    () => false
+  );
+}
+
+export {
+  SHIPPED_OVERLAY_COMPOSITION_DIR,
+  SHIPPED_CAPTIONS_DIR,
+  resolveModel,
+  loadAssetText,
+  parseElements,
+  fail,
+  fileExists
+};
+//# sourceMappingURL=chunk-MZPS46OR.js.map

package/dist/chunk-NEIUVSDK.js

@@ -0,0 +1,206 @@
+import {
+  RESEARCH_GOOGLE_ADS_MAX_COPY
+} from "./chunk-66QHX566.js";
+
+// src/commands/research/hints.ts
+var AD_COPY_ROUTE = 'This returns competing domains and their SERP economics \u2014 no ad copy, no headlines, no creative. For a competitor\'s Google ads and their copy: `baker research google-ads <competitor.com> --copy` (Google\'s Ads Transparency Center: every ad, how long it has run, and the text ads\' headline and description). For Meta and LinkedIn: `baker winning-ads advertisers "<brand>"` \u2192 `baker winning-ads search "<brief>" --advertiser-id <id>` \u2192 `baker winning-ads content <adId>` (`primary_text` / `headline` / `cta`, plus the spoken transcript and on-screen text for video). Do not keep querying this command for copy.';
+function noSerpRowsHints(rowCount, queryContext) {
+  if (rowCount > 0) {
+    return [];
+  }
+  const defaulted = queryContext.location_is_default || queryContext.language_is_default;
+  if (defaulted) {
+    return [
+      `No rows for ${queryContext.location} / ${queryContext.language} \u2014 the market you did not set. Set --location and --language for the client's actual market and re-run once (\`baker research countries\` / \`baker research languages\` for the accepted codes) before you touch the keyword.`
+    ];
+  }
+  return [
+    `No rows for ${queryContext.location} / ${queryContext.language}, which you set explicitly. This term has no third-party SERP coverage in that market \u2014 move on rather than re-querying it. For demand signal try \`baker research autocomplete\`; for a competitor's actual terms, \`baker research keywords-for-site <domain>\`.`
+  ];
+}
+function advertisersHints(rowCount, queryContext) {
+  return [...noSerpRowsHints(rowCount, queryContext), AD_COPY_ROUTE];
+}
+function keywordsForSiteHints(rowCount, queryContext, typeFilter) {
+  if (rowCount > 0) {
+    return [];
+  }
+  if (typeFilter === "paid" || typeFilter === "organic") {
+    return [
+      `No rows with --type ${typeFilter} in ${queryContext.location} / ${queryContext.language}. A domain with zero ${typeFilter} keywords in a market is itself the finding \u2014 record it and move on. Confirm once with --type all (nothing at all there means the domain has no SERP coverage, not that it has no ads) instead of re-running with a different --sort or --limit.`
+    ];
+  }
+  return noSerpRowsHints(rowCount, queryContext);
+}
+var THIN_ANSWER_CHARS = 600;
+var THIN_SOURCE_COUNT = 2;
+var ESCALATION = {
+  medium: "`medium` is a quick lookup, not a search. Re-ask the SAME question once with `--depth high` before concluding the web has nothing on it.",
+  high: "`high` already thought hard about this. `--depth xhigh` is the only step left and it can run 15 minutes \u2014 take it only if this answer blocks a deliverable; otherwise record the gap and move on."
+};
+function fetchHints({
+  truncated,
+  contentChars,
+  shownChars
+}) {
+  const hints = [];
+  if (shownChars < contentChars) {
+    hints.push(
+      `Showing the first ${shownChars.toLocaleString("en-US")} of ${contentChars.toLocaleString("en-US")} characters. Re-run the same command with \`--full\` for the whole page \u2014 the read is cached for 24h, so it costs no extra time and no extra credit.`
+    );
+  }
+  if (truncated) {
+    hints.push(
+      "This page is longer than one read returns, so the end of it is missing. Don't present this as the complete page; if the part you need is further down, fetch the deeper URL directly."
+    );
+  }
+  return hints;
+}
+function webDepthHints({
+  answer,
+  sourceCount,
+  depth
+}) {
+  const thin = answer.length < THIN_ANSWER_CHARS || sourceCount <= THIN_SOURCE_COUNT;
+  const escalation = ESCALATION[depth];
+  if (!thin || !escalation) {
+    return [];
+  }
+  return [`Thin answer (${answer.length} chars, ${sourceCount} source(s)). ${escalation}`];
+}
+function keywordMetricsHints({
+  rows,
+  asked,
+  clickstream,
+  queryContext
+}) {
+  if (rows.length === 0) {
+    return noSerpRowsHints(0, queryContext);
+  }
+  const provenance = "DataForSEO resells Google's Keyword Planner volume \u2014 planner_search_volume here is the SAME number `baker ads google keywords metrics` returns, not an independent reading of it. Quoting the two as agreeing sources is not corroboration." + (clickstream ? " clickstream_search_volume IS independent (DataForSEO's own panels); when the two disagree, say which one you are quoting." : " For a genuinely independent estimate of demand, re-run with --clickstream (costs 2x), or use first-party data: `baker gsc query` for what already reaches the site, or the account's own search terms.");
+  const hints = [provenance];
+  const empty = rows.filter((row) => row.search_volume === null).map((row) => row.keyword);
+  if (empty.length > 0) {
+    hints.push(
+      `${empty.length} of ${asked.length} keywords came back with no data in ${queryContext.location} / ${queryContext.language}: ${empty.join(", ")}. That is missing coverage, NOT zero demand \u2014 do not report them as unsearched, and do not re-query them reworded. \`baker research autocomplete\` on the head term is the way to find the phrasing that market uses.`
+    );
+  }
+  return hints;
+}
+var ARCHIVE_NOTE = "Read from the Reddit archive: the words are as posted, but points and comment counts on anything under ~36h old are as first captured \u2014 don't quote those numbers as current.";
+function redditSearchHints({
+  resultCount,
+  kind,
+  source
+}) {
+  const hints = [];
+  if (resultCount === 0) {
+    hints.push(
+      'Nothing matched. Reddit search matches words, not meaning: try the audience\'s own phrasing (one distinctive word, or a seed from `baker research autocomplete`), a longer --since window, or other subreddits \u2014 `baker research reddit subreddits "<topic>"` finds where the audience actually talks' + (kind === "posts" ? ", and try --kind comments \u2014 most of the voice is in the replies." : ".")
+    );
+  } else if (kind === "posts") {
+    hints.push(
+      "Titles rarely carry the voice. Read the promising threads with `baker research reddit thread <permalink>` for the replies, or search the replies directly with --kind comments."
+    );
+  }
+  if (source === "archive" && resultCount > 0) hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+function redditThreadHints({
+  commentsShown,
+  commentsAsked,
+  commentCount,
+  source
+}) {
+  const hints = [];
+  if (commentsAsked > 0 && commentsShown === 0 && (commentCount ?? 0) > 0) {
+    hints.push(
+      `This thread has ${commentCount} comments but none could be read just now. Quote the post only, and don't describe the replies.`
+    );
+  }
+  if (source === "archive") hints.push(ARCHIVE_NOTE);
+  return hints;
+}
+var REDDIT_HOST = /(^|\.)reddit\.com$|^redd\.it$/i;
+function redditSubredditsHints({ resultCount }) {
+  if (resultCount === 0) {
+    return [
+      'No subreddits matched. Try the audience\'s role or the platform they work on ("amazon flex", "deliveroo", "nurses"), one word at a time, or a web search for `site:reddit.com <topic>`.'
+    ];
+  }
+  return [
+    'Members say how big a subreddit is, not how active it is. Before mining one, run `baker research reddit search "<word>" --subreddit <name> --since <a recent date>`: nothing back means it is quiet, so pick another. `restricted` can still be read; `private` cannot.'
+  ];
+}
+var REDDIT_LINK_REJECTED = {
+  action: "reject",
+  explanation: "Do not quote anything attributed to this link \u2014 it does not lead to those words. Find the real thread with `baker research reddit search`, and if you already wrote a quote from it, remove it."
+};
+function redditPageFix(url, code) {
+  let host;
+  try {
+    host = new URL(url).hostname;
+  } catch {
+    return null;
+  }
+  if (!REDDIT_HOST.test(host)) return null;
+  if (code === "NOT_FOUND") return REDDIT_LINK_REJECTED;
+  if (code !== "FORBIDDEN") return null;
+  return {
+    action: "retry_with_changes",
+    explanation: 'Read Reddit with its own commands: `baker research reddit search "<words>" --subreddit <name>` to find what people said, `baker research reddit thread <url>` for one thread.'
+  };
+}
+function googleAdsHints({
+  target,
+  adCount,
+  located,
+  textWithoutCopy,
+  copyAsked,
+  copyUnread,
+  visual
+}) {
+  if (adCount === 0) {
+    return [
+      `No Google ads point to ${target}${located ? " in that region" : ""} \u2014 that is the answer, not a failed call: this competitor is not advertising on Google there, or its ads point to another domain. ` + (located ? "Re-run once without --location to see every region; then move on. " : "Move on. ") + `Its paid search terms, if any: \`baker research keywords-for-site ${target} --type paid\`.`
+    ];
+  }
+  const hints = [];
+  if (!copyAsked && textWithoutCopy > 0) {
+    hints.push(
+      `${textWithoutCopy} text ads came back without their words. Re-run with --copy to read the headline and description of up to ${RESEARCH_GOOGLE_ADS_MAX_COPY} (cached, so only the reading is new).`
+    );
+  }
+  const pastCap = copyAsked ? textWithoutCopy - copyUnread : 0;
+  if (pastCap > 0) {
+    hints.push(
+      `${pastCap} text ads past the first ${RESEARCH_GOOGLE_ADS_MAX_COPY} were not read \u2014 one request reads at most ${RESEARCH_GOOGLE_ADS_MAX_COPY}. Narrow with --since, --location or --platform google_search and re-run for their words.`
+    );
+  }
+  if (visual > 0 || copyUnread > 0) {
+    const without = [
+      visual > 0 ? `${visual} image or video ads (Google gives no text for those)` : "",
+      copyUnread > 0 ? `${copyUnread} text ads whose image could not be read` : ""
+    ].filter(Boolean);
+    hints.push(
+      `No copy for ${without.join(" and ")}: show those by their \`transparency_url\`. Do not open the Transparency Center in agent-browser to read them \u2014 it is the browser load this command exists to avoid.`
+    );
+  }
+  return hints;
+}
+
+export {
+  noSerpRowsHints,
+  advertisersHints,
+  keywordsForSiteHints,
+  fetchHints,
+  webDepthHints,
+  keywordMetricsHints,
+  redditSearchHints,
+  redditThreadHints,
+  redditSubredditsHints,
+  REDDIT_LINK_REJECTED,
+  redditPageFix,
+  googleAdsHints
+};
+//# sourceMappingURL=chunk-NEIUVSDK.js.map

package/dist/chunk-NEOUY3Q7.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-G2LGMWNG.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-4AMIHNNP.js";
+import {
+  proofStrength
+} from "./chunk-WNSE7N75.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-NEOUY3Q7.js.map