@koda-sl/baker-cli 0.482.0 → 0.483.0-dev.6a297fc5c

package/dist/{chunk-JFA4R3KS.js → chunk-QYAI24PN.js}

@@ -1,6 +1,6 @@
 import {
   ACTION_TEMP_ID_PREFIX
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 import {
   ApiError
 } from "./chunk-XDZVBX6L.js";
@@ -169,4 +169,4 @@ export {
   buildListHints,
   buildGetHints
 };
-//# sourceMappingURL=chunk-JFA4R3KS.js.map
+//# sourceMappingURL=chunk-QYAI24PN.js.map

package/dist/{chunk-DQC4NIJE.js → chunk-QZHGIJOW.js}

@@ -1,10 +1,10 @@
 import {
   failApi
-} from "./chunk-JFA4R3KS.js";
+} from "./chunk-QYAI24PN.js";
 import {
   HUBSPOT_MISSING_GRANT_MARKER,
   HUBSPOT_NOT_CONNECTED_MESSAGE
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 import {
   ApiError
 } from "./chunk-XDZVBX6L.js";
@@ -48,4 +48,4 @@ export {
   hubspotRefusal,
   failNotConnected
 };
-//# sourceMappingURL=chunk-DQC4NIJE.js.map
+//# sourceMappingURL=chunk-QZHGIJOW.js.map

package/dist/{chunk-WD5BQBVY.js → chunk-REMR5FHD.js}

@@ -3,10 +3,10 @@ import {
   parseDefinitionDelivery,
   resolveDelivery,
   resolveFormatList
-} from "./chunk-5RCCESDX.js";
+} from "./chunk-PNVEV3XP.js";
 import {
   AD_PLACEMENTS
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-F3CZFUXZ.js";
 import {
   CAPABILITY_SURFACES
 } from "./chunk-XQIOCIDO.js";
@@ -88,4 +88,4 @@ export {
   deliveryDefinitionFields,
   deliveryNote
 };
-//# sourceMappingURL=chunk-WD5BQBVY.js.map
+//# sourceMappingURL=chunk-REMR5FHD.js.map

package/dist/{chunk-AS5VL32C.js → chunk-RGX7AQ2K.js}

@@ -3,7 +3,7 @@ import {
 } from "./chunk-5WMTPYKT.js";
 import {
   askAboutText
-} from "./chunk-ZBV5IV5T.js";
+} from "./chunk-B7FVPHCW.js";
 
 // src/engine/brand/brand-doc.ts
 import { createHash } from "crypto";
@@ -128,4 +128,4 @@ export {
   LOGO_FILE,
   readWorkspaceBrandDoc
 };
-//# sourceMappingURL=chunk-AS5VL32C.js.map
+//# sourceMappingURL=chunk-RGX7AQ2K.js.map

package/dist/{chunk-RDCYPWQZ.js → chunk-RMNKCVRB.js}

@@ -2,11 +2,11 @@ import {
   IDEA_VIDEO_FORMATS,
   figuresIn,
   unsourcedClaims
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-TY4BDVLG.js";
 import {
   AD_SPEC_SCHEMA,
   unfitReasons
-} from "./chunk-U2452GLO.js";
+} from "./chunk-F5IH7G2F.js";
 import {
   proofStrength
 } from "./chunk-WNSE7N75.js";
@@ -15,7 +15,7 @@ import {
 import { parse, parseDocument, Scalar, visit } from "yaml";
 var REFERENCE_CANDIDATES = 6;
 function isVideoIdea(idea) {
-  return IDEA_VIDEO_FORMATS.includes(idea.format);
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
 }
 var BY_TEMPERATURE = {
   cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
@@ -48,8 +48,20 @@ function referenceSearchesFor(idea, temperature, where = {}) {
   const { query: _query, ...winners } = anyStage;
   const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
   const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
   const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
   return [
+    ...shown,
     ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
     anywhere,
     anyContainerAnywhere,
@@ -83,7 +95,8 @@ function rankedForOf(brief, where, bet) {
     ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
     ...brief?.avoid.length ? { avoid: brief.avoid } : {},
     message: bet.message,
-    who: bet.who
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
   };
 }
 var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
@@ -193,6 +206,7 @@ function fitBetOf(idea, personas, insights, market) {
     message: idea.message,
     awareness: idea.awareness,
     angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
     ...quotes.length > 0 ? { quotes } : {},
     ...market ? { market } : {}
   };
@@ -215,15 +229,16 @@ function unsourcedCopyLines(specJson, corpus) {
 }
 var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
 function ideaSpec(idea, who) {
-  const container = idea.format.replace(/_/g, " ");
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
   return {
     schema: AD_SPEC_SCHEMA,
     viewer: { who },
     message: idea.message,
     copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
     scene: {
-      description: `[TODO: what the viewer sees, as a ${container}, that shows: ${idea.message}]`,
-      look: PHOTO_FORMATS.test(idea.format) ? "photo" : "designed"
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
     },
     colors: [],
     references: [],
@@ -257,4 +272,4 @@ export {
   unsourcedCopyLines,
   ideaSpec
 };
-//# sourceMappingURL=chunk-RDCYPWQZ.js.map
+//# sourceMappingURL=chunk-RMNKCVRB.js.map

package/dist/chunk-RMNKCVRB.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/creatives/make-model.ts"],"sourcesContent":["/**\n * The rules `baker creatives make` applies to turn an idea into a creative: which reference to\n * look for, which one fits, and what the creative records about the idea it carries. Pure.\n */\nimport { proofStrength } from \"@baker/api/ad-library\";\nimport { parse, parseDocument, Scalar, visit } from \"yaml\";\nimport { AD_SPEC_SCHEMA, type AdSpec, unfitReasons } from \"../../engine/scaffold/static-ad-spec.ts\";\nimport type { ViewerTemperature } from \"../../viewer-profile.ts\";\nimport type { PersonaEntry } from \"../canvas/viewer-check.ts\";\nimport type { FitAnswer, FitBet } from \"../winning-ads/fit.ts\";\nimport type { WinningAdsSearchArgs } from \"../winning-ads/search.ts\";\nimport { type EvidenceLevel, figuresIn, IDEA_VIDEO_FORMATS, type Idea, unsourcedClaims } from \"./ideas-model.ts\";\nimport type { ReferenceBrief } from \"./reference-brief.ts\";\nimport type { RankedFor } from \"./reference-rank.ts\";\n\nexport const REFERENCE_CANDIDATES = 6;\n\n/** Whether the idea is a video, built from beats, rather than a static from a reference. */\nexport function isVideoIdea(idea: Pick<Idea, \"format\">): boolean {\n  return (IDEA_VIDEO_FORMATS as readonly string[]).includes(idea.format ?? \"\");\n}\n\n/** Who a reference was made for, by our viewer: a stranger's ad never leans on its own brand. */\nconst BY_TEMPERATURE: Record<ViewerTemperature, { audienceTemperature: string; excludeBrandReliant?: true }> = {\n  cold: { audienceTemperature: \"0_cold\", excludeBrandReliant: true },\n  warm: { audienceTemperature: \"1_warm_engaged,2_hot_visited\", excludeBrandReliant: true },\n  hot: { audienceTemperature: \"3_customer\" },\n};\n\n/**\n * Where a reference is looked for: the company's market (`GB`), what it sells (\"rooftop solar\") and\n * who the ad is for (\"Bill-shocked homeowner\") and its broader industry (\"home energy\"), when known.\n */\nexport type ReferenceWhere = {\n  country?: string;\n  category?: string;\n  audience?: string;\n  /** Searches that widen from the ad, closest first: adjacent products, the same buyer, the same decision. */\n  wider?: readonly string[];\n  industry?: string;\n};\n\n/**\n * The library search for a static idea's reference: its container, made for our viewer, on what\n * the company sells (else the idea's message), in its market when given.\n */\nexport function referenceSearchFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  where: ReferenceWhere = {},\n): WinningAdsSearchArgs {\n  return {\n    query: where.category || idea.message,\n    scope: \"followed-first\",\n    platform: \"meta\",\n    format: \"static\",\n    formatPattern: idea.format,\n    awareness: idea.awareness,\n    ...BY_TEMPERATURE[temperature],\n    ...(where.country ? { country: where.country } : {}),\n    maxPerAdvertiser: 1,\n    limit: REFERENCE_CANDIDATES,\n    diverse: true,\n  };\n}\n\n/**\n * The searches whose candidates are tried, best first. A proven ad of what the company sells comes\n * before the idea's container: its market, viewer and objections are ours, and its container is one\n * the thinking can keep or change. So: what the company sells, in its market (in the idea's\n * container for our viewer, loosened in turn, then any container), then anywhere; then ads made for\n * the same people, whatever they sell; then wider (an adjacent product, the same buyer buying\n * something else, the same kind of decision); then ads of the broader industry; then the message;\n * then the container's proven winners from any category, in the market and anywhere.\n * The library's judge scores an ad against the query: prod, Oct 2026, a customer's sentence about\n * one product matched no ad of another category and 13 of 15 ideas found nothing; dev, Oct 2026,\n * searched with the whole message, a UK solar installer's ads were checked against a crypto\n * exchange, a clinic and an English course, while the library held UK solar ads; and with the\n * container a filter, 7 of 10 companies found 0–2 ads of their own category.\n */\nexport function referenceSearchesFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  where: ReferenceWhere = {},\n): WinningAdsSearchArgs[] {\n  const strict = referenceSearchFor(idea, temperature, where);\n  const { awareness: _awareness, ...anyStage } = strict;\n  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;\n  const anyViewer = { ...viewerAny, scope: \"all\" as const };\n  const { formatPattern: _pattern, ...anyContainer } = anyViewer;\n  const { country: _country, ...anywhere } = anyViewer;\n  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;\n  const { query: _query, ...winners } = anyStage;\n  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;\n  const inMarket = (steps: WinningAdsSearchArgs[]) => (where.country ? steps : []);\n  // What the idea shows, from any category: the picture that lands the message is found where it\n  // won, and the ranking then asks whether it was made for our buyer.\n  const shows = idea.shows?.trim();\n  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: \"all\" as const };\n  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;\n  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;\n  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;\n  const shown: WinningAdsSearchArgs[] = shows\n    ? [\n        ...inMarket([{ ...anyCategory, query: shows }]),\n        { ...anyCategoryAnywhere, query: shows },\n        { ...shownAnyViewer, query: shows },\n        ...(idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []),\n      ]\n    : [];\n  const anyAd = (query: string | undefined) =>\n    query?.trim()\n      ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }]\n      : [];\n  return [\n    ...shown,\n    ...(where.country ? [strict, anyStage, anyContainer] : [strict, anyStage]),\n    anywhere,\n    anyContainerAnywhere,\n    ...anyAd(where.audience),\n    ...(where.wider ?? []).flatMap((q) => (q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : [])),\n    ...anyAd(where.industry),\n    ...(where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : []),\n    ...inMarket([{ ...winners, sort: \"winner\" }]),\n    { ...winnersAnywhere, sort: \"winner\" },\n  ];\n}\n\n/**\n * Where a reference is looked for, from the brief when the model read one (its market over the\n * notes' guess; every market when it says the ad runs in several), else from the notes. Pure.\n */\nexport function referenceWhereOf(brief: ReferenceBrief | null, fallback: ReferenceWhere): ReferenceWhere {\n  if (!brief) return fallback;\n  const country = brief.country === null ? undefined : (brief.country ?? fallback.country);\n  const audience = brief.audience ?? fallback.audience;\n  return {\n    ...(country ? { country } : {}),\n    category: brief.category,\n    ...(brief.industry ? { industry: brief.industry } : {}),\n    ...(audience ? { audience } : {}),\n    ...(brief.wider.length ? { wider: brief.wider } : {}),\n  };\n}\n\n/** The ad being made, as candidates are ranked and picked for it: the brief's read, else the search's words. Pure. */\nexport function rankedForOf(\n  brief: ReferenceBrief | null,\n  where: ReferenceWhere,\n  bet: Pick<FitBet, \"who\" | \"message\" | \"shows\">,\n): RankedFor {\n  return {\n    category: brief?.category ?? where.category ?? bet.message,\n    ...(brief?.industry ? { industry: brief.industry } : {}),\n    ...(brief?.buyer ? { buyer: brief.buyer } : {}),\n    ...(brief?.humour ? { humour: brief.humour } : {}),\n    ...(brief?.memes ? { memes: brief.memes } : {}),\n    ...(brief?.memesWhy ? { memesWhy: brief.memesWhy } : {}),\n    ...(brief?.avoid.length ? { avoid: brief.avoid } : {}),\n    message: bet.message,\n    who: bet.who,\n    ...(bet.shows ? { shows: bet.shows } : {}),\n  };\n}\n\n/** A name as the library and a person may both spell it: no accents, case or punctuation. Pure. */\nconst brandKey = (name: string) =>\n  name\n    .normalize(\"NFD\")\n    .replace(/\\p{M}/gu, \"\")\n    .toLowerCase()\n    .replace(/[^\\p{L}\\p{N}]/gu, \"\");\n\n/** Whether an ad's advertiser is the company itself, by its brand names (three letters or more). Pure. */\nexport function isOwnBrand(advertiser: string | null | undefined, brands: readonly string[]): boolean {\n  const page = brandKey(advertiser ?? \"\");\n  return page !== \"\" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));\n}\n\ntype PoolCandidate = { ad_id?: string | null; advertiser_id?: string | null; winner_score?: number | null };\n\n/**\n * Every search's candidates in one list, the better search's first, one ad per brand (each fit\n * tried is another brand's move), the ads whose run barely proves them (`proofStrength` \"little\")\n * after the proven ones, at most `limit`. Pure.\n */\nexport function pooledCandidates<T extends PoolCandidate>(searches: readonly T[][], limit: number): T[] {\n  const seen = new Set<string>();\n  const pooled: T[] = [];\n  for (const candidate of searches.flat()) {\n    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;\n    if (!candidate.ad_id || seen.has(candidate.ad_id) || (brand && seen.has(brand))) continue;\n    seen.add(candidate.ad_id);\n    if (brand) seen.add(brand);\n    pooled.push(candidate);\n  }\n  const proven = (c: T) => proofStrength(c.winner_score) !== \"little\";\n  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);\n}\n\n/** The proven ads, and their brands, the workspace's other creatives are already built on. */\nexport type TakenReferences = { adIds: ReadonlySet<string>; advertiserIds: ReadonlySet<string> };\n\n/**\n * The candidates no other creative is built on first (neither the ad nor its brand), then the\n * rest, each in its order: a batch of ideas is no longer built on one winning ad over and over,\n * and one already used is still built on when nothing else fits. Pure.\n */\nexport function freshReferencesFirst<T extends PoolCandidate>(candidates: readonly T[], taken: TakenReferences): T[] {\n  return [\n    ...candidates.filter((c) => !isTakenReference(c, taken)),\n    ...candidates.filter((c) => isTakenReference(c, taken)),\n  ];\n}\n\n/** Whether another creative is built on this ad or on another ad of its brand. Pure. */\nexport function isTakenReference(c: PoolCandidate, taken: TakenReferences): boolean {\n  return (\n    (c.ad_id != null && taken.adIds.has(c.ad_id)) ||\n    (c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id))\n  );\n}\n\n/** A reference fits when what it wins on is something we can supply, and our viewer would stop for it. */\nexport function fitsIdea(fit: Pick<FitAnswer, \"verdict\" | \"load_bearing\" | \"our_viewer\">): boolean {\n  return fit.verdict !== \"reject\" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== \"no\";\n}\n\n/** The load-bearing elements a reference wins on that we have nothing for. Pure. */\nexport function missingElements(fit: Pick<FitAnswer, \"load_bearing\">): string[] {\n  return fit.load_bearing.filter((l) => l.have === \"missing\" && !l.ours?.trim()).map((l) => l.element);\n}\n\n/**\n * Why a checked reference was not built on, in one line the person can hear: what stops the scroll\n * or the proof that cannot be ours first, with the rule that forbids it; else that our viewer would\n * not stop for it; else the check's own note. Pure.\n */\nexport function whyUnfit(fit: Pick<FitAnswer, \"load_bearing\" | \"our_viewer\" | \"transfer_note\">): string {\n  const reasons = unfitReasons(fit);\n  if (reasons.length > 0) return reasons.join(\"; \");\n  if (fit.our_viewer?.stops === \"no\") {\n    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : \"\"}`;\n  }\n  return fit.transfer_note?.trim() || \"the check found it does not carry this ad\";\n}\n\nexport type DefinitionStrategyFields = {\n  idea: string;\n  message: string;\n  evidence?: EvidenceLevel;\n  angle: string;\n  persona: string;\n  awareness: string;\n  hypothesis: string;\n};\n\n/** What a creative records about the idea it executes. */\nexport function definitionFieldsOf(idea: Idea, evidence: EvidenceLevel | \"explore\"): DefinitionStrategyFields {\n  return {\n    idea: idea.id,\n    message: idea.message,\n    ...(evidence !== \"explore\" ? { evidence } : {}),\n    angle: idea.angle,\n    persona: idea.who,\n    awareness: idea.awareness,\n    hypothesis: idea.why,\n  };\n}\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?\\r?\\n)?---/;\n\n/** Whether a bare string reads back as the same text under YAML 1.1. */\nfunction readsAsText11(text: string): boolean {\n  try {\n    return parse(text, { version: \"1.1\" }) === text;\n  } catch {\n    return false;\n  }\n}\n\n/** Set fields in a markdown file's frontmatter, keeping every other field and the body. */\nexport function setDefinitionFields(raw: string, fields: Record<string, unknown>): string {\n  const match = raw.match(FRONTMATTER);\n  if (!match) return raw;\n  const doc = parseDocument(match[1] ?? \"\");\n  if (doc.errors.length > 0) return raw;\n  for (const [key, value] of Object.entries(fields)) {\n    if (value === undefined) continue;\n    const node = doc.createNode(value);\n    // The site reads frontmatter as YAML 1.1, where a bare 2026-10-04 is a date, not text.\n    visit(node, {\n      Scalar(_, scalar) {\n        if (typeof scalar.value === \"string\" && !readsAsText11(scalar.value)) {\n          scalar.type = Scalar.QUOTE_DOUBLE;\n        }\n      },\n    });\n    doc.set(key, node);\n  }\n  return `---\\n${doc.toString()}---${raw.slice(match[0].length)}`;\n}\n\n/** The ad spec with the idea's message as the one thing it tells the viewer. */\nexport function setSpecMessage(specJson: string, message: string): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  return `${JSON.stringify({ ...spec, message }, null, 2)}\\n`;\n}\n\n/**\n * The ad spec made for the idea's persona: its title and segment from the Knowledge (\"The owner on\n * the move (Owner, 30–55, 1–10 staff)\"), else the idea's own words. The image prompt, the casting\n * check and the viewer check all read `viewer.who`; a reference-built spec held only the\n * scaffold's placeholder. The market and what the viewer knows are kept. Pure.\n */\nexport function setSpecViewer(specJson: string, idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  const viewer = (spec.viewer ?? {}) as Record<string, unknown>;\n  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}\\n`;\n}\n\n/** Who an idea is for, in its persona's words (\"The owner on the move (Owner, 30–55)\"), else its own. Pure. */\nexport function personaWho(idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  const persona = personas.find((p) => p.slug === idea.who);\n  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : \"\"}`;\n  return persona?.segment ?? idea.who.replace(/[-_]/g, \" \");\n}\n\n/** The most words the audience search keeps: the library's judge reads a long query slowly. */\nconst AUDIENCE_QUERY_WORDS = 9;\n\n/**\n * The people the idea is for, as a library search: its persona's own words, cut short. Dev, Oct\n * 2026: \"homeowners worried about rising energy bills\" found twelve proven energy ads where\n * \"rooftop solar\" in the idea's container found one. Pure.\n */\nexport function audienceQuery(idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  return personaWho(idea, personas)\n    .replace(/\\(/g, \" \")\n    .replace(/\\)/g, \"\")\n    .split(/\\s+/)\n    .filter(Boolean)\n    .slice(0, AUDIENCE_QUERY_WORDS)\n    .join(\" \")\n    .replace(/[\\s,;:.–—-]+$/, \"\");\n}\n\n/** The ad being made, as the fit judges a reference for it: its persona, message and the customers' words it stands on. Pure. */\nexport function fitBetOf(\n  idea: Pick<Idea, \"who\" | \"message\" | \"awareness\" | \"angle\" | \"evidence\" | \"shows\">,\n  personas: readonly PersonaEntry[],\n  insights: readonly { id: string; quote: string }[],\n  market?: string,\n): FitBet {\n  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);\n  return {\n    who: personaWho(idea, personas),\n    message: idea.message,\n    awareness: idea.awareness,\n    angle: idea.angle,\n    ...(idea.shows ? { shows: idea.shows } : {}),\n    ...(quotes.length > 0 ? { quotes } : {}),\n    ...(market ? { market } : {}),\n  };\n}\n\n/**\n * The ad spec with the concept the reference's fit read (`conceptFromFit`): a build started before\n * the fit answered has none, or only the one the scaffold drafted from its describe, which names no\n * reference and nothing of what we have; without the fit's, the render never sees the reference at\n * the level that won. A concept a fit already seeded (it names its reference) stays. Pure.\n */\nexport function withFitConcept(specJson: string, seeded: Record<string, unknown>): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  const held = spec.concept as { reference_ad_id?: unknown } | undefined;\n  if (held?.reference_ad_id) return specJson;\n  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}\\n`;\n}\n\n/**\n * The copy lines the scaffold drafted that claim a figure the company never wrote: a draft written\n * beside a competitor's ad can carry the competitor's promise. `corpus` is what the company wrote.\n */\nexport function unsourcedCopyLines(specJson: string, corpus: string): string[] {\n  const spec = JSON.parse(specJson) as { copy?: unknown };\n  const figures = figuresIn(corpus);\n  const lines = Array.isArray(spec.copy) ? spec.copy : [];\n  return lines.flatMap((line) => {\n    const text = typeof line === \"object\" && line !== null ? (line as { text?: unknown }).text : undefined;\n    return typeof text === \"string\" && unsourcedClaims(text, figures).length > 0 ? [text] : [];\n  });\n}\n\n/** Containers shown as a photograph; every other container is a designed graphic or a screen. */\nconst PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;\n\n/**\n * The ad spec an idea starts from when no proven ad fits it: the message and who it is for are\n * the idea's; the scene and the copy are placeholders the agent writes before anything renders\n * (`canvas run` refuses a placeholder). Pure.\n */\nexport function ideaSpec(idea: Idea, who: string): AdSpec {\n  const container = idea.format ? `, as a ${idea.format.replace(/_/g, \" \")}` : \"\";\n  const shows = idea.shows ? ` (${idea.shows})` : \"\";\n  return {\n    schema: AD_SPEC_SCHEMA,\n    viewer: { who },\n    message: idea.message,\n    copy: [{ text: \"[TODO: the headline, in the customer's words]\", lettering: \"designed\", role: \"headline\" }],\n    scene: {\n      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,\n      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? \"\") ? \"photo\" : \"designed\",\n    },\n    colors: [],\n    references: [],\n    logo: true,\n    third_party_brands: [],\n    scene_text: [],\n    mechanism: [],\n  };\n}\n"],"mappings":";;;;;;;;;;;;;;AAKA,SAAS,OAAO,eAAe,QAAQ,aAAa;AAU7C,IAAM,uBAAuB;AAG7B,SAAS,YAAY,MAAqC;AAC/D,SAAQ,mBAAyC,SAAS,KAAK,UAAU,EAAE;AAC7E;AAGA,IAAM,iBAAyG;AAAA,EAC7G,MAAM,EAAE,qBAAqB,UAAU,qBAAqB,KAAK;AAAA,EACjE,MAAM,EAAE,qBAAqB,gCAAgC,qBAAqB,KAAK;AAAA,EACvF,KAAK,EAAE,qBAAqB,aAAa;AAC3C;AAmBO,SAAS,mBACd,MACA,aACA,QAAwB,CAAC,GACH;AACtB,SAAO;AAAA,IACL,OAAO,MAAM,YAAY,KAAK;AAAA,IAC9B,OAAO;AAAA,IACP,UAAU;AAAA,IACV,QAAQ;AAAA,IACR,eAAe,KAAK;AAAA,IACpB,WAAW,KAAK;AAAA,IAChB,GAAG,eAAe,WAAW;AAAA,IAC7B,GAAI,MAAM,UAAU,EAAE,SAAS,MAAM,QAAQ,IAAI,CAAC;AAAA,IAClD,kBAAkB;AAAA,IAClB,OAAO;AAAA,IACP,SAAS;AAAA,EACX;AACF;AAgBO,SAAS,qBACd,MACA,aACA,QAAwB,CAAC,GACD;AACxB,QAAM,SAAS,mBAAmB,MAAM,aAAa,KAAK;AAC1D,QAAM,EAAE,WAAW,YAAY,GAAG,SAAS,IAAI;AAC/C,QAAM,EAAE,qBAAqB,cAAc,qBAAqB,UAAU,GAAG,UAAU,IAAI;AAC3F,QAAM,YAAY,EAAE,GAAG,WAAW,OAAO,MAAe;AACxD,QAAM,EAAE,eAAe,UAAU,GAAG,aAAa,IAAI;AACrD,QAAM,EAAE,SAAS,UAAU,GAAG,SAAS,IAAI;AAC3C,QAAM,EAAE,SAAS,aAAa,GAAG,qBAAqB,IAAI;AAC1D,QAAM,EAAE,OAAO,QAAQ,GAAG,QAAQ,IAAI;AACtC,QAAM,EAAE,OAAO,WAAW,SAAS,iBAAiB,GAAG,gBAAgB,IAAI;AAC3E,QAAM,WAAW,CAAC,UAAmC,MAAM,UAAU,QAAQ,CAAC;AAG9E,QAAM,QAAQ,KAAK,OAAO,KAAK;AAC/B,QAAM,EAAE,eAAe,eAAe,GAAG,YAAY,IAAI,EAAE,GAAG,UAAU,OAAO,MAAe;AAC9F,QAAM,EAAE,SAAS,eAAe,GAAG,oBAAoB,IAAI;AAC3D,QAAM,EAAE,SAAS,gBAAgB,GAAG,kBAAkB,IAAI;AAC1D,QAAM,EAAE,eAAe,aAAa,GAAG,eAAe,IAAI;AAC1D,QAAM,QAAgC,QAClC;AAAA,IACE,GAAG,SAAS,CAAC,EAAE,GAAG,aAAa,OAAO,MAAM,CAAC,CAAC;AAAA,IAC9C,EAAE,GAAG,qBAAqB,OAAO,MAAM;AAAA,IACvC,EAAE,GAAG,gBAAgB,OAAO,MAAM;AAAA,IAClC,GAAI,KAAK,SAAS,CAAC,EAAE,GAAG,mBAAmB,OAAO,MAAM,CAAC,IAAI,CAAC;AAAA,EAChE,IACA,CAAC;AACL,QAAM,QAAQ,CAAC,UACb,OAAO,KAAK,IACR,CAAC,GAAG,SAAS,CAAC,EAAE,GAAG,cAAc,OAAO,MAAM,KAAK,EAAE,CAAC,CAAC,GAAG,EAAE,GAAG,sBAAsB,OAAO,MAAM,KAAK,EAAE,CAAC,IAC1G,CAAC;AACP,SAAO;AAAA,IACL,GAAG;AAAA,IACH,GAAI,MAAM,UAAU,CAAC,QAAQ,UAAU,YAAY,IAAI,CAAC,QAAQ,QAAQ;AAAA,IACxE;AAAA,IACA;AAAA,IACA,GAAG,MAAM,MAAM,QAAQ;AAAA,IACvB,IAAI,MAAM,SAAS,CAAC,GAAG,QAAQ,CAAC,MAAO,EAAE,KAAK,IAAI,CAAC,EAAE,GAAG,sBAAsB,OAAO,EAAE,KAAK,EAAE,CAAC,IAAI,CAAC,CAAE;AAAA,IACtG,GAAG,MAAM,MAAM,QAAQ;AAAA,IACvB,GAAI,MAAM,WAAW,CAAC,EAAE,GAAG,sBAAsB,OAAO,KAAK,QAAQ,CAAC,IAAI,CAAC;AAAA,IAC3E,GAAG,SAAS,CAAC,EAAE,GAAG,SAAS,MAAM,SAAS,CAAC,CAAC;AAAA,IAC5C,EAAE,GAAG,iBAAiB,MAAM,SAAS;AAAA,EACvC;AACF;AAMO,SAAS,iBAAiB,OAA8B,UAA0C;AACvG,MAAI,CAAC,MAAO,QAAO;AACnB,QAAM,UAAU,MAAM,YAAY,OAAO,SAAa,MAAM,WAAW,SAAS;AAChF,QAAM,WAAW,MAAM,YAAY,SAAS;AAC5C,SAAO;AAAA,IACL,GAAI,UAAU,EAAE,QAAQ,IAAI,CAAC;AAAA,IAC7B,UAAU,MAAM;AAAA,IAChB,GAAI,MAAM,WAAW,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IACrD,GAAI,WAAW,EAAE,SAAS,IAAI,CAAC;AAAA,IAC/B,GAAI,MAAM,MAAM,SAAS,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,EACrD;AACF;AAGO,SAAS,YACd,OACA,OACA,KACW;AACX,SAAO;AAAA,IACL,UAAU,OAAO,YAAY,MAAM,YAAY,IAAI;AAAA,IACnD,GAAI,OAAO,WAAW,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IACtD,GAAI,OAAO,QAAQ,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IAC7C,GAAI,OAAO,SAAS,EAAE,QAAQ,MAAM,OAAO,IAAI,CAAC;AAAA,IAChD,GAAI,OAAO,QAAQ,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IAC7C,GAAI,OAAO,WAAW,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IACtD,GAAI,OAAO,MAAM,SAAS,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IACpD,SAAS,IAAI;AAAA,IACb,KAAK,IAAI;AAAA,IACT,GAAI,IAAI,QAAQ,EAAE,OAAO,IAAI,MAAM,IAAI,CAAC;AAAA,EAC1C;AACF;AAGA,IAAM,WAAW,CAAC,SAChB,KACG,UAAU,KAAK,EACf,QAAQ,WAAC,UAAM,IAAE,GAAE,EAAE,EACrB,YAAY,EACZ,QAAQ,mBAAmB,EAAE;AAG3B,SAAS,WAAW,YAAuC,QAAoC;AACpG,QAAM,OAAO,SAAS,cAAc,EAAE;AACtC,SAAO,SAAS,MAAM,OAAO,KAAK,CAAC,MAAM,SAAS,CAAC,EAAE,UAAU,KAAK,KAAK,SAAS,SAAS,CAAC,CAAC,CAAC;AAChG;AASO,SAAS,iBAA0C,UAA0B,OAAoB;AACtG,QAAM,OAAO,oBAAI,IAAY;AAC7B,QAAM,SAAc,CAAC;AACrB,aAAW,aAAa,SAAS,KAAK,GAAG;AACvC,UAAM,QAAQ,UAAU,gBAAgB,SAAS,UAAU,aAAa,KAAK;AAC7E,QAAI,CAAC,UAAU,SAAS,KAAK,IAAI,UAAU,KAAK,KAAM,SAAS,KAAK,IAAI,KAAK,EAAI;AACjF,SAAK,IAAI,UAAU,KAAK;AACxB,QAAI,MAAO,MAAK,IAAI,KAAK;AACzB,WAAO,KAAK,SAAS;AAAA,EACvB;AACA,QAAM,SAAS,CAAC,MAAS,cAAc,EAAE,YAAY,MAAM;AAC3D,SAAO,CAAC,GAAG,OAAO,OAAO,MAAM,GAAG,GAAG,OAAO,OAAO,CAAC,MAAM,CAAC,OAAO,CAAC,CAAC,CAAC,EAAE,MAAM,GAAG,KAAK;AACvF;AAUO,SAAS,qBAA8C,YAA0B,OAA6B;AACnH,SAAO;AAAA,IACL,GAAG,WAAW,OAAO,CAAC,MAAM,CAAC,iBAAiB,GAAG,KAAK,CAAC;AAAA,IACvD,GAAG,WAAW,OAAO,CAAC,MAAM,iBAAiB,GAAG,KAAK,CAAC;AAAA,EACxD;AACF;AAGO,SAAS,iBAAiB,GAAkB,OAAiC;AAClF,SACG,EAAE,SAAS,QAAQ,MAAM,MAAM,IAAI,EAAE,KAAK,KAC1C,EAAE,iBAAiB,QAAQ,MAAM,cAAc,IAAI,EAAE,aAAa;AAEvE;AAGO,SAAS,SAAS,KAA0E;AACjG,SAAO,IAAI,YAAY,YAAY,gBAAgB,GAAG,EAAE,WAAW,KAAK,IAAI,YAAY,UAAU;AACpG;AAGO,SAAS,gBAAgB,KAAgD;AAC9E,SAAO,IAAI,aAAa,OAAO,CAAC,MAAM,EAAE,SAAS,aAAa,CAAC,EAAE,MAAM,KAAK,CAAC,EAAE,IAAI,CAAC,MAAM,EAAE,OAAO;AACrG;AAOO,SAAS,SAAS,KAA+E;AACtG,QAAM,UAAU,aAAa,GAAG;AAChC,MAAI,QAAQ,SAAS,EAAG,QAAO,QAAQ,KAAK,IAAI;AAChD,MAAI,IAAI,YAAY,UAAU,MAAM;AAClC,WAAO,mCAAmC,IAAI,WAAW,MAAM,KAAK,IAAI,WAAW,GAAG,KAAK,EAAE;AAAA,EAC/F;AACA,SAAO,IAAI,eAAe,KAAK,KAAK;AACtC;AAaO,SAAS,mBAAmB,MAAY,UAA+D;AAC5G,SAAO;AAAA,IACL,MAAM,KAAK;AAAA,IACX,SAAS,KAAK;AAAA,IACd,GAAI,aAAa,YAAY,EAAE,SAAS,IAAI,CAAC;AAAA,IAC7C,OAAO,KAAK;AAAA,IACZ,SAAS,KAAK;AAAA,IACd,WAAW,KAAK;AAAA,IAChB,YAAY,KAAK;AAAA,EACnB;AACF;AAEA,IAAM,cAAc;AAGpB,SAAS,cAAc,MAAuB;AAC5C,MAAI;AACF,WAAO,MAAM,MAAM,EAAE,SAAS,MAAM,CAAC,MAAM;AAAA,EAC7C,QAAQ;AACN,WAAO;AAAA,EACT;AACF;AAGO,SAAS,oBAAoB,KAAa,QAAyC;AACxF,QAAM,QAAQ,IAAI,MAAM,WAAW;AACnC,MAAI,CAAC,MAAO,QAAO;AACnB,QAAM,MAAM,cAAc,MAAM,CAAC,KAAK,EAAE;AACxC,MAAI,IAAI,OAAO,SAAS,EAAG,QAAO;AAClC,aAAW,CAAC,KAAK,KAAK,KAAK,OAAO,QAAQ,MAAM,GAAG;AACjD,QAAI,UAAU,OAAW;AACzB,UAAM,OAAO,IAAI,WAAW,KAAK;AAEjC,UAAM,MAAM;AAAA,MACV,OAAO,GAAG,QAAQ;AAChB,YAAI,OAAO,OAAO,UAAU,YAAY,CAAC,cAAc,OAAO,KAAK,GAAG;AACpE,iBAAO,OAAO,OAAO;AAAA,QACvB;AAAA,MACF;AAAA,IACF,CAAC;AACD,QAAI,IAAI,KAAK,IAAI;AAAA,EACnB;AACA,SAAO;AAAA,EAAQ,IAAI,SAAS,CAAC,MAAM,IAAI,MAAM,MAAM,CAAC,EAAE,MAAM,CAAC;AAC/D;AAGO,SAAS,eAAe,UAAkB,SAAyB;AACxE,QAAM,OAAO,KAAK,MAAM,QAAQ;AAChC,SAAO,GAAG,KAAK,UAAU,EAAE,GAAG,MAAM,QAAQ,GAAG,MAAM,CAAC,CAAC;AAAA;AACzD;AAQO,SAAS,cAAc,UAAkB,MAAyB,UAA2C;AAClH,QAAM,OAAO,KAAK,MAAM,QAAQ;AAChC,QAAM,SAAU,KAAK,UAAU,CAAC;AAChC,SAAO,GAAG,KAAK,UAAU,EAAE,GAAG,MAAM,QAAQ,EAAE,GAAG,QAAQ,KAAK,WAAW,MAAM,QAAQ,EAAE,EAAE,GAAG,MAAM,CAAC,CAAC;AAAA;AACxG;AAGO,SAAS,WAAW,MAAyB,UAA2C;AAC7F,QAAM,UAAU,SAAS,KAAK,CAAC,MAAM,EAAE,SAAS,KAAK,GAAG;AACxD,MAAI,SAAS,MAAO,QAAO,GAAG,QAAQ,KAAK,GAAG,QAAQ,UAAU,KAAK,QAAQ,OAAO,MAAM,EAAE;AAC5F,SAAO,SAAS,WAAW,KAAK,IAAI,QAAQ,SAAS,GAAG;AAC1D;AAGA,IAAM,uBAAuB;AAOtB,SAAS,cAAc,MAAyB,UAA2C;AAChG,SAAO,WAAW,MAAM,QAAQ,EAC7B,QAAQ,OAAO,GAAG,EAClB,QAAQ,OAAO,EAAE,EACjB,MAAM,KAAK,EACX,OAAO,OAAO,EACd,MAAM,GAAG,oBAAoB,EAC7B,KAAK,GAAG,EACR,QAAQ,iBAAiB,EAAE;AAChC;AAGO,SAAS,SACd,MACA,UACA,UACA,QACQ;AACR,QAAM,SAAS,SAAS,OAAO,CAAC,MAAM,KAAK,SAAS,SAAS,EAAE,EAAE,CAAC,EAAE,IAAI,CAAC,MAAM,EAAE,KAAK;AACtF,SAAO;AAAA,IACL,KAAK,WAAW,MAAM,QAAQ;AAAA,IAC9B,SAAS,KAAK;AAAA,IACd,WAAW,KAAK;AAAA,IAChB,OAAO,KAAK;AAAA,IACZ,GAAI,KAAK,QAAQ,EAAE,OAAO,KAAK,MAAM,IAAI,CAAC;AAAA,IAC1C,GAAI,OAAO,SAAS,IAAI,EAAE,OAAO,IAAI,CAAC;AAAA,IACtC,GAAI,SAAS,EAAE,OAAO,IAAI,CAAC;AAAA,EAC7B;AACF;AAQO,SAAS,eAAe,UAAkB,QAAyC;AACxF,QAAM,OAAO,KAAK,MAAM,QAAQ;AAChC,QAAM,OAAO,KAAK;AAClB,MAAI,MAAM,gBAAiB,QAAO;AAClC,SAAO,GAAG,KAAK,UAAU,EAAE,GAAG,MAAM,GAAG,OAAO,GAAG,MAAM,CAAC,CAAC;AAAA;AAC3D;AAMO,SAAS,mBAAmB,UAAkB,QAA0B;AAC7E,QAAM,OAAO,KAAK,MAAM,QAAQ;AAChC,QAAM,UAAU,UAAU,MAAM;AAChC,QAAM,QAAQ,MAAM,QAAQ,KAAK,IAAI,IAAI,KAAK,OAAO,CAAC;AACtD,SAAO,MAAM,QAAQ,CAAC,SAAS;AAC7B,UAAM,OAAO,OAAO,SAAS,YAAY,SAAS,OAAQ,KAA4B,OAAO;AAC7F,WAAO,OAAO,SAAS,YAAY,gBAAgB,MAAM,OAAO,EAAE,SAAS,IAAI,CAAC,IAAI,IAAI,CAAC;AAAA,EAC3F,CAAC;AACH;AAGA,IAAM,gBAAgB;AAOf,SAAS,SAAS,MAAY,KAAqB;AACxD,QAAM,YAAY,KAAK,SAAS,UAAU,KAAK,OAAO,QAAQ,MAAM,GAAG,CAAC,KAAK;AAC7E,QAAM,QAAQ,KAAK,QAAQ,KAAK,KAAK,KAAK,MAAM;AAChD,SAAO;AAAA,IACL,QAAQ;AAAA,IACR,QAAQ,EAAE,IAAI;AAAA,IACd,SAAS,KAAK;AAAA,IACd,MAAM,CAAC,EAAE,MAAM,iDAAiD,WAAW,YAAY,MAAM,WAAW,CAAC;AAAA,IACzG,OAAO;AAAA,MACL,aAAa,oCAAoC,KAAK,GAAG,SAAS,iBAAiB,KAAK,OAAO;AAAA,MAC/F,MAAM,cAAc,KAAK,KAAK,UAAU,KAAK,SAAS,EAAE,IAAI,UAAU;AAAA,IACxE;AAAA,IACA,QAAQ,CAAC;AAAA,IACT,YAAY,CAAC;AAAA,IACb,MAAM;AAAA,IACN,oBAAoB,CAAC;AAAA,IACrB,YAAY,CAAC;AAAA,IACb,WAAW,CAAC;AAAA,EACd;AACF;","names":[]}

package/dist/{chunk-WMVTIKET.js → chunk-ROX7LQRR.js}

@@ -1,6 +1,6 @@
 import {
   latestVersion
-} from "./chunk-KQDAFZKR.js";
+} from "./chunk-3ZHOBEQD.js";
 import {
   canvasOutputsRoot
 } from "./chunk-23H4ZJRP.js";
@@ -16,4 +16,4 @@ async function versionOf(slug, run) {
 export {
   versionOf
 };
-//# sourceMappingURL=chunk-WMVTIKET.js.map
+//# sourceMappingURL=chunk-ROX7LQRR.js.map

package/dist/{chunk-AQ5WISEG.js → chunk-S7B2TOOU.js}

@@ -9,7 +9,7 @@ import {
   IMAGE_GENERATE_MODELS,
   MODEL_REGISTRY,
   VIDEO_GENERATE_MODELS
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-F3CZFUXZ.js";
 import {
   ApiError,
   apiPost
@@ -95,4 +95,4 @@ export {
   CLIP_PERSON_GENERATION,
   resolveLibraryImageIds
 };
-//# sourceMappingURL=chunk-AQ5WISEG.js.map
+//# sourceMappingURL=chunk-S7B2TOOU.js.map

package/dist/{chunk-7VHPAGPK.js → chunk-SEPPFM5S.js}

@@ -1,6 +1,6 @@
 import {
   NUMERIC_ID_REGEX
-} from "./chunk-ML7DLFFY.js";
+} from "./chunk-I2DNBEV6.js";
 
 // ../api/src/ads-google/change-history.ts
 var CHANGE_SCOPES = ["detail", "summary"];
@@ -225,4 +225,4 @@ export {
   googleKeywordForecastRequestSchema,
   urlOptionsHints
 };
-//# sourceMappingURL=chunk-7VHPAGPK.js.map
+//# sourceMappingURL=chunk-SEPPFM5S.js.map

package/dist/{chunk-ORQKMXHA.js → chunk-SIKCVWM3.js}

@@ -1,7 +1,7 @@
 import {
   MODEL_REGISTRY,
   isRegisteredModel
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-F3CZFUXZ.js";
 
 // src/commands/canvas/scaffold-common.ts
 import { access, readFile } from "fs/promises";
@@ -73,4 +73,4 @@ export {
   fail,
   fileExists
 };
-//# sourceMappingURL=chunk-ORQKMXHA.js.map
+//# sourceMappingURL=chunk-SIKCVWM3.js.map

package/dist/{chunk-UMZIQIWN.js → chunk-SK2N45LO.js}

@@ -6,7 +6,7 @@ import {
   calendarDaySchema,
   todayUtc,
   windowTooLong
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 
 // ../api/src/accounts/crm.ts
 import { z } from "zod";
@@ -1076,4 +1076,4 @@ export {
   accountsCampaignsRequestSchema,
   ACCOUNTS_NO_SETTINGS_MESSAGE
 };
-//# sourceMappingURL=chunk-UMZIQIWN.js.map
+//# sourceMappingURL=chunk-SK2N45LO.js.map

package/dist/{chunk-FEELV5IV.js → chunk-SQ7DRYCC.js}

@@ -1,7 +1,7 @@
 import {
   GEO_TARGET_COUNTRIES,
   LANGUAGE_CONSTANTS
-} from "./chunk-ML7DLFFY.js";
+} from "./chunk-I2DNBEV6.js";
 
 // src/geo-context.ts
 function toOptions(names) {
@@ -147,4 +147,4 @@ export {
   buildResearchQueryContext,
   warnDefaults
 };
-//# sourceMappingURL=chunk-FEELV5IV.js.map
+//# sourceMappingURL=chunk-SQ7DRYCC.js.map

package/dist/{chunk-U4W4LULB.js → chunk-TBHRRQZD.js}

@@ -1,9 +1,9 @@
 import {
   finalOutputLabelsFromCanvas
-} from "./chunk-4VWTIT5C.js";
+} from "./chunk-U63S2JWI.js";
 import {
   readRenderState
-} from "./chunk-KQDAFZKR.js";
+} from "./chunk-3ZHOBEQD.js";
 import {
   STATIC_AD_ROLE,
   fixBriefNode,
@@ -14,10 +14,10 @@ import {
   plateFixPrompt,
   sameTag,
   seriesMemberAd
-} from "./chunk-5RCCESDX.js";
+} from "./chunk-PNVEV3XP.js";
 import {
   fetchRunRecord
-} from "./chunk-ABXTGAG7.js";
+} from "./chunk-MK3OJZIU.js";
 import {
   localPathParam
 } from "./chunk-23H4ZJRP.js";
@@ -42,14 +42,14 @@ import {
   relaidPictureRole,
   rolesById,
   staticMasterFormat
-} from "./chunk-ELL2IQMF.js";
+} from "./chunk-QTLZXIF3.js";
 import {
   isAdSpec,
   readAdSpec
-} from "./chunk-U2452GLO.js";
+} from "./chunk-F5IH7G2F.js";
 import {
   canonicalize
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-F3CZFUXZ.js";
 import {
   sha256Hex,
   toModelSafeImage
@@ -939,4 +939,4 @@ export {
   writeSeriesMemberCanvas,
   seriesRunHints
 };
-//# sourceMappingURL=chunk-U4W4LULB.js.map
+//# sourceMappingURL=chunk-TBHRRQZD.js.map

package/dist/{chunk-PQTY22FR.js → chunk-TGIL4L4L.js}

@@ -7,21 +7,21 @@ import {
   readPersonaIds,
   sameMessageRead,
   workspaceIdeasJudge
-} from "./chunk-BSEB55E6.js";
+} from "./chunk-QKABEX3F.js";
 import {
   readAllRules
-} from "./chunk-7U3V64YT.js";
+} from "./chunk-64HQDJ2E.js";
 import {
   IDEA_ANGLES,
   IDEA_FORMATS,
   checkIdeas
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-TY4BDVLG.js";
 import {
   findWorkspaceRoot
 } from "./chunk-23H4ZJRP.js";
 import {
   selectRules
-} from "./chunk-ZBV5IV5T.js";
+} from "./chunk-B7FVPHCW.js";
 import {
   marketFromCompanyDoc
 } from "./chunk-KPYDTIAI.js";
@@ -37,7 +37,7 @@ import { defineCommand } from "citty";
 var BUILD_NEXT = 3;
 var DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.
 
-Start here, after writing 4-8 idea files (one per file, eight fields: who, message, evidence, awareness, angle, format, job, why):
+Start here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for):
   baker creatives ideas            # ranked, with problems; build_next names the ones to make
   baker creatives make <idea>      # then build each one in build_next
 An idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;
@@ -55,7 +55,7 @@ function ideasHints(report) {
   const toBuild = report.ideas.filter((i) => i.status === "idea");
   if (toBuild.length === 0 && report.unreadable.length === 0) {
     hints.push(
-      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, format, job, why), then run this again."
+      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again."
     );
   }
   if (report.unreadable.length > 0) {
@@ -91,7 +91,8 @@ function compactIdea(check) {
     ...check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {},
     awareness: check.awareness,
     angle: check.angle,
-    format: check.format,
+    ...check.shows ? { shows: check.shows } : {},
+    ...check.format ? { format: check.format } : {},
     platforms: check.platforms ?? "unset",
     ...check.problems.length > 0 ? { problems: check.problems } : {},
     ...check.warnings.length > 0 ? { warnings: check.warnings } : {}
@@ -156,4 +157,4 @@ export {
   ideasReport,
   ideasCommand
 };
-//# sourceMappingURL=chunk-PQTY22FR.js.map
+//# sourceMappingURL=chunk-TGIL4L4L.js.map

package/dist/chunk-TGIL4L4L.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/creatives/ideas.ts"],"sourcesContent":["import { readFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { defineCommand } from \"citty\";\nimport { readAllRules } from \"../../engine/creative-context/index.ts\";\nimport { selectRules } from \"../../engine/creative-rules/select.ts\";\nimport type { AskNouls } from \"../../engine/lib/remembered-nouls.ts\";\nimport { writeJson } from \"../../output.ts\";\nimport { registerSchema } from \"../../schemas.ts\";\nimport { marketFromCompanyDoc } from \"../../viewer-profile.ts\";\nimport { findWorkspaceRoot } from \"../canvas/normalize-paths.ts\";\nimport { sameMessageRead } from \"./ideas-judgments.ts\";\nimport { checkIdeas, IDEA_ANGLES, IDEA_FORMATS, type IdeaCheck } from \"./ideas-model.ts\";\nimport {\n  coverageOf,\n  readCreativeRecords,\n  readIdeas,\n  readInsights,\n  readKnowledgeCorpus,\n  readPersonaIds,\n  type UnreadableIdea,\n  workspaceIdeasJudge,\n} from \"./ideas-workspace.ts\";\n\nconst BUILD_NEXT = 3;\n\nconst DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.\n\nStart here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for):\n  baker creatives ideas            # ranked, with problems; build_next names the ones to make\n  baker creatives make <idea>      # then build each one in build_next\nAn idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;\n\nconst ARGS = {\n  full: {\n    type: \"boolean\",\n    description: \"Every idea with its warnings and gaps, and the allowed angle and format values\",\n    required: false,\n    default: false,\n  },\n} as const;\n\nregisterSchema({ command: \"creatives.ideas\", description: DESCRIPTION, args: ARGS });\n\ntype IdeasReport = {\n  ideas: IdeaCheck[];\n  unreadable: UnreadableIdea[];\n  insightCount: number;\n  observedCount: number;\n};\n\n/** What the agent does next. Pure. */\nexport function ideasHints(report: IdeasReport): string[] {\n  const hints: string[] = [];\n  const toBuild = report.ideas.filter((i) => i.status === \"idea\");\n  if (toBuild.length === 0 && report.unreadable.length === 0) {\n    hints.push(\n      \"No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again.\",\n    );\n  }\n  if (report.unreadable.length > 0) {\n    hints.push(`Fix ${report.unreadable.map((u) => u.id).join(\", \")}: each names what is missing or unknown.`);\n  }\n  const blocked = toBuild.filter((i) => i.problems.length > 0);\n  if (blocked.length > 0) hints.push(`Fix before building: ${blocked.map((i) => i.id).join(\", \")}.`);\n  if (report.observedCount < 3) {\n    hints.push(\n      \"Few customer quotes on file: run `baker research customers` so ideas stand on what customers said; until then they are explore bets.\",\n    );\n  } else if (toBuild.length > 0 && toBuild.every((i) => i.evidence === \"explore\")) {\n    hints.push(\"No idea cites an insight: put the insight ids that back each one in its `evidence`.\");\n  }\n  const next = buildNext(report.ideas);\n  if (next.length === 1) hints.push(`Build: \\`baker creatives make ${next[0]}\\`.`);\n  // A render takes about five minutes: built one after another, three ideas took forty (dev, Oct 2026).\n  if (next.length > 1)\n    hints.push(\n      `Build ${next.join(\", \")} at once: one \\`creative-producer\\` per idea, all spawned in one message in the background, each given its idea id, and handle each as it returns. Never build them one after another: each render takes minutes. Edited an idea after this check? Run \\`baker creatives ideas\\` again first: a producer cannot build an idea with a problem.`,\n    );\n  return hints;\n}\n\n/** The ideas to build now: the best-ranked ones still to build with nothing blocking. Pure. */\nexport function buildNext(ideas: readonly IdeaCheck[], count = BUILD_NEXT): string[] {\n  // One explore bet a batch: the rest stand on what customers said.\n  const ready = ideas.filter((i) => i.status === \"idea\" && i.problems.length === 0);\n  const firstBet = ready.find((i) => i.evidence === \"explore\");\n  return ready\n    .filter((i) => i.evidence !== \"explore\" || i === firstBet)\n    .slice(0, count)\n    .map((i) => i.id);\n}\n\n/** One idea as the agent reads it by default: what decides building it, nothing more. Pure. */\nexport function compactIdea(check: IdeaCheck) {\n  return {\n    idea: check.id,\n    status: check.status,\n    evidence: check.evidence,\n    ...(check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {}),\n    awareness: check.awareness,\n    angle: check.angle,\n    ...(check.shows ? { shows: check.shows } : {}),\n    ...(check.format ? { format: check.format } : {}),\n    platforms: check.platforms ?? (\"unset\" as const),\n    ...(check.problems.length > 0 ? { problems: check.problems } : {}),\n    ...(check.warnings.length > 0 ? { warnings: check.warnings } : {}),\n  };\n}\n\n/** Everything `checkIdeas` needs, read from the workspace. */\nexport async function ideasReport(root: string, opts: { ask?: AskNouls } = {}): Promise<IdeasReport> {\n  const judge = opts.ask ? { ask: opts.ask, done: () => Promise.resolve() } : workspaceIdeasJudge(root);\n  const [{ ideas, unreadable }, insights, knowledge, personas, creatives, rules, companyDoc] = await Promise.all([\n    readIdeas(root),\n    readInsights(root, { ask: judge.ask }),\n    readKnowledgeCorpus(root),\n    readPersonaIds(root),\n    readCreativeRecords(root),\n    readAllRules(root).then((all) => selectRules(all, {})),\n    readFile(path.join(root, \"COMPANY.md\"), \"utf8\").catch(() => null),\n  ]);\n  const language = marketFromCompanyDoc(companyDoc)?.language;\n  const sameMessage = await sameMessageRead(ideas, judge.ask);\n  await judge.done();\n  const checked = checkIdeas({\n    ideas,\n    insights,\n    knowledge,\n    personas,\n    sameMessage,\n    rules,\n    ...(language ? { language } : {}),\n    ...coverageOf(ideas, creatives),\n  });\n  return {\n    ideas: checked,\n    unreadable,\n    insightCount: insights.length,\n    observedCount: insights.filter((i) => i.status === \"observed\").length,\n  };\n}\n\nexport const ideasCommand = defineCommand({\n  meta: { name: \"ideas\", description: DESCRIPTION },\n  args: ARGS,\n  async run({ args }) {\n    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();\n    const report = await ideasReport(root);\n    const full = args.full === true;\n    writeJson({\n      ok: true,\n      data: {\n        build_next: buildNext(report.ideas),\n        ideas: full ? report.ideas : report.ideas.map(compactIdea),\n        ...(report.unreadable.length > 0 ? { unreadable: report.unreadable } : {}),\n        customer_quotes: { total: report.insightCount, observed: report.observedCount },\n        ...(full ? { allowed: { angle: IDEA_ANGLES, format: IDEA_FORMATS } } : {}),\n      },\n      hints: ideasHints(report),\n    });\n  },\n});\n"],"mappings":";;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;AAAA,SAAS,gBAAgB;AACzB,OAAO,UAAU;AACjB,SAAS,qBAAqB;AAqB9B,IAAM,aAAa;AAEnB,IAAM,cAAc;AAAA;AAAA;AAAA;AAAA;AAAA;AAOpB,IAAM,OAAO;AAAA,EACX,MAAM;AAAA,IACJ,MAAM;AAAA,IACN,aAAa;AAAA,IACb,UAAU;AAAA,IACV,SAAS;AAAA,EACX;AACF;AAEA,eAAe,EAAE,SAAS,mBAAmB,aAAa,aAAa,MAAM,KAAK,CAAC;AAU5E,SAAS,WAAW,QAA+B;AACxD,QAAM,QAAkB,CAAC;AACzB,QAAM,UAAU,OAAO,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,MAAM;AAC9D,MAAI,QAAQ,WAAW,KAAK,OAAO,WAAW,WAAW,GAAG;AAC1D,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF;AACA,MAAI,OAAO,WAAW,SAAS,GAAG;AAChC,UAAM,KAAK,OAAO,OAAO,WAAW,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,0CAA0C;AAAA,EAC3G;AACA,QAAM,UAAU,QAAQ,OAAO,CAAC,MAAM,EAAE,SAAS,SAAS,CAAC;AAC3D,MAAI,QAAQ,SAAS,EAAG,OAAM,KAAK,wBAAwB,QAAQ,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,GAAG;AACjG,MAAI,OAAO,gBAAgB,GAAG;AAC5B,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF,WAAW,QAAQ,SAAS,KAAK,QAAQ,MAAM,CAAC,MAAM,EAAE,aAAa,SAAS,GAAG;AAC/E,UAAM,KAAK,qFAAqF;AAAA,EAClG;AACA,QAAM,OAAO,UAAU,OAAO,KAAK;AACnC,MAAI,KAAK,WAAW,EAAG,OAAM,KAAK,iCAAiC,KAAK,CAAC,CAAC,KAAK;AAE/E,MAAI,KAAK,SAAS;AAChB,UAAM;AAAA,MACJ,SAAS,KAAK,KAAK,IAAI,CAAC;AAAA,IAC1B;AACF,SAAO;AACT;AAGO,SAAS,UAAU,OAA6B,QAAQ,YAAsB;AAEnF,QAAM,QAAQ,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE,SAAS,WAAW,CAAC;AAChF,QAAM,WAAW,MAAM,KAAK,CAAC,MAAM,EAAE,aAAa,SAAS;AAC3D,SAAO,MACJ,OAAO,CAAC,MAAM,EAAE,aAAa,aAAa,MAAM,QAAQ,EACxD,MAAM,GAAG,KAAK,EACd,IAAI,CAAC,MAAM,EAAE,EAAE;AACpB;AAGO,SAAS,YAAY,OAAkB;AAC5C,SAAO;AAAA,IACL,MAAM,MAAM;AAAA,IACZ,QAAQ,MAAM;AAAA,IACd,UAAU,MAAM;AAAA,IAChB,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,SAAS,MAAM,GAAG,MAAM,MAAM,MAAM,GAAG,GAAG,CAAC,QAAQ,MAAM,MAAM,IAAI,CAAC;AAAA,IAC3G,WAAW,MAAM;AAAA,IACjB,OAAO,MAAM;AAAA,IACb,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IAC5C,GAAI,MAAM,SAAS,EAAE,QAAQ,MAAM,OAAO,IAAI,CAAC;AAAA,IAC/C,WAAW,MAAM,aAAc;AAAA,IAC/B,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IAChE,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,EAClE;AACF;AAGA,eAAsB,YAAY,MAAc,OAA2B,CAAC,GAAyB;AACnG,QAAM,QAAQ,KAAK,MAAM,EAAE,KAAK,KAAK,KAAK,MAAM,MAAM,QAAQ,QAAQ,EAAE,IAAI,oBAAoB,IAAI;AACpG,QAAM,CAAC,EAAE,OAAO,WAAW,GAAG,UAAU,WAAW,UAAU,WAAW,OAAO,UAAU,IAAI,MAAM,QAAQ,IAAI;AAAA,IAC7G,UAAU,IAAI;AAAA,IACd,aAAa,MAAM,EAAE,KAAK,MAAM,IAAI,CAAC;AAAA,IACrC,oBAAoB,IAAI;AAAA,IACxB,eAAe,IAAI;AAAA,IACnB,oBAAoB,IAAI;AAAA,IACxB,aAAa,IAAI,EAAE,KAAK,CAAC,QAAQ,YAAY,KAAK,CAAC,CAAC,CAAC;AAAA,IACrD,SAAS,KAAK,KAAK,MAAM,YAAY,GAAG,MAAM,EAAE,MAAM,MAAM,IAAI;AAAA,EAClE,CAAC;AACD,QAAM,WAAW,qBAAqB,UAAU,GAAG;AACnD,QAAM,cAAc,MAAM,gBAAgB,OAAO,MAAM,GAAG;AAC1D,QAAM,MAAM,KAAK;AACjB,QAAM,UAAU,WAAW;AAAA,IACzB;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA,GAAI,WAAW,EAAE,SAAS,IAAI,CAAC;AAAA,IAC/B,GAAG,WAAW,OAAO,SAAS;AAAA,EAChC,CAAC;AACD,SAAO;AAAA,IACL,OAAO;AAAA,IACP;AAAA,IACA,cAAc,SAAS;AAAA,IACvB,eAAe,SAAS,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE;AAAA,EACjE;AACF;AAEO,IAAM,eAAe,cAAc;AAAA,EACxC,MAAM,EAAE,MAAM,SAAS,aAAa,YAAY;AAAA,EAChD,MAAM;AAAA,EACN,MAAM,IAAI,EAAE,KAAK,GAAG;AAClB,UAAM,OAAO,kBAAkB,QAAQ,IAAI,CAAC,KAAK,QAAQ,IAAI;AAC7D,UAAM,SAAS,MAAM,YAAY,IAAI;AACrC,UAAM,OAAO,KAAK,SAAS;AAC3B,cAAU;AAAA,MACR,IAAI;AAAA,MACJ,MAAM;AAAA,QACJ,YAAY,UAAU,OAAO,KAAK;AAAA,QAClC,OAAO,OAAO,OAAO,QAAQ,OAAO,MAAM,IAAI,WAAW;AAAA,QACzD,GAAI,OAAO,WAAW,SAAS,IAAI,EAAE,YAAY,OAAO,WAAW,IAAI,CAAC;AAAA,QACxE,iBAAiB,EAAE,OAAO,OAAO,cAAc,UAAU,OAAO,cAAc;AAAA,QAC9E,GAAI,OAAO,EAAE,SAAS,EAAE,OAAO,aAAa,QAAQ,aAAa,EAAE,IAAI,CAAC;AAAA,MAC1E;AAAA,MACA,OAAO,WAAW,MAAM;AAAA,IAC1B,CAAC;AAAA,EACH;AACF,CAAC;","names":[]}

package/dist/{chunk-CCIDHU6M.js → chunk-TKPVVD52.js}

@@ -11,7 +11,7 @@ import {
 import {
   X_DRAFT_BATCH_MAX,
   xDraftOpInputSchema
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 import {
   ApiError,
   apiPost
@@ -166,4 +166,4 @@ export {
   requireTarget,
   requireTargets
 };
-//# sourceMappingURL=chunk-CCIDHU6M.js.map
+//# sourceMappingURL=chunk-TKPVVD52.js.map

package/dist/{chunk-NCP6RD6A.js → chunk-TNB5EIFV.js}

@@ -13,7 +13,7 @@ import {
   MAX_EVENT_NAME,
   REJECTION_CODES,
   STANDARD_EVENT_NAMES
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 
 // ../api/src/event-ingest/arrivals.ts
 import { z } from "zod";
@@ -430,4 +430,4 @@ export {
   eventIngestUrl,
   ingestBrief
 };
-//# sourceMappingURL=chunk-NCP6RD6A.js.map
+//# sourceMappingURL=chunk-TNB5EIFV.js.map

package/dist/{chunk-XUB2EK65.js → chunk-TUSR5R7I.js}

@@ -3,7 +3,7 @@ import {
 } from "./chunk-BC2BXRXY.js";
 import {
   flowNodeTriggers
-} from "./chunk-FRK7SSEH.js";
+} from "./chunk-2QSPPWOU.js";
 
 // ../api/src/analytics/flowEventKeys.ts
 function flowNodes(node, acc = []) {
@@ -54,4 +54,4 @@ export {
   flowNodes,
   flowEventKeys
 };
-//# sourceMappingURL=chunk-XUB2EK65.js.map
+//# sourceMappingURL=chunk-TUSR5R7I.js.map

package/dist/{chunk-MMVLRUMK.js → chunk-TY4BDVLG.js}

@@ -1,6 +1,6 @@
 import {
   AD_PLATFORMS
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-F3CZFUXZ.js";
 import {
   staticFormatPatternSchema
 } from "./chunk-WNSE7N75.js";
@@ -233,8 +233,12 @@ function fieldProblems(f) {
   }
   if (!(f.angle && IDEA_ANGLES.includes(f.angle)))
     problems.push(`angle ${f.angle ? `"${f.angle}" ` : ""}must be one of ${IDEA_ANGLES.join(", ")}`);
-  if (!(f.format && IDEA_FORMATS.includes(f.format)))
-    problems.push(`format ${f.format ? `"${f.format}" ` : ""}must be one of ${IDEA_FORMATS.join(", ")}`);
+  if (f.format && !IDEA_FORMATS.includes(f.format))
+    problems.push(`format "${f.format}" must be one of ${IDEA_FORMATS.join(", ")}`);
+  if (!f.format && !f.shows)
+    problems.push(
+      "shows is missing: what the scroller sees in the first second that makes the message land (a before/after, a reaction, the product doing it, a real review, the pain itself); the proven ad is searched by it"
+    );
   return [...problems, ...platformProblems(f.platforms)];
 }
 function platformProblems(platforms) {
@@ -254,14 +258,15 @@ function parseIdea(id, markdown) {
     message: text(fm.message),
     why: text(fm.why),
     angle: text(fm.angle),
+    shows: text(fm.shows),
     format: text(fm.format),
     awareness: oneOf(AWARENESS_STAGES, fm.awareness),
     awarenessWritten: text(fm.awareness),
     platforms: platformList(fm.platforms)
   };
   const problems = fieldProblems(f);
-  const { who, message, why, angle, format, awareness } = f;
-  if (problems.length > 0 || !who || !message || !why || !awareness || !angle || !format) return { problems };
+  const { who, message, why, angle, shows, format, awareness } = f;
+  if (problems.length > 0 || !who || !message || !why || !awareness || !angle) return { problems };
   return {
     idea: {
       id,
@@ -270,7 +275,8 @@ function parseIdea(id, markdown) {
       evidence: evidenceList(fm.evidence),
       awareness,
       angle,
-      format,
+      ...shows ? { shows } : {},
+      ...format ? { format } : {},
       job: fm.job === "closer" ? "closer" : "opener",
       why,
       status: oneOf(IDEA_STATUSES, fm.status) ?? "idea",
@@ -373,7 +379,7 @@ function borrowedProof(idea, insights) {
   });
 }
 function fakeReviewProblem(idea, insights) {
-  if (!TESTIMONIAL_FORMATS.includes(idea.format)) return [];
+  if (!idea.format || !TESTIMONIAL_FORMATS.includes(idea.format)) return [];
   const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);
   if (cited.length === 0 || !cited.every(fromMarket)) return [];
   return [
@@ -382,6 +388,11 @@ function fakeReviewProblem(idea, insights) {
 }
 function warningsOf(idea, evidence, personas, insights) {
   const warnings = [];
+  const video = IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+  if (idea.status === "idea" && !video && !idea.shows)
+    warnings.push(
+      "say what it shows (`shows`): what the scroller sees in the first second that lands the message; the proven ad is searched by it, and without it by what the company sells"
+    );
   const borrowed = borrowedProof(idea, insights);
   if (borrowed) {
     warnings.push(
@@ -413,7 +424,7 @@ function checkOne(idea, ctx) {
   const duplicate = ctx.duplicateOf.get(idea.id);
   if (duplicate) {
     problems.push(
-      `same angle and format, or the same message, as "${duplicate}": to the platform it is the same ad. Change the angle or the format`
+      `same angle and the same picture (format or what it shows), or the same message, as "${duplicate}": to the platform it is the same ad. Change the angle or what it shows`
     );
   }
   const gaps = [];
@@ -427,7 +438,8 @@ function checkOne(idea, ctx) {
     ...best ? { quote: best.quote } : {},
     awareness: idea.awareness,
     angle: idea.angle,
-    format: idea.format,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...idea.format ? { format: idea.format } : {},
     ...idea.platforms ? { platforms: idea.platforms } : {},
     problems,
     warnings: [
@@ -449,7 +461,7 @@ function duplicatesOf(ideas, insights) {
   const seenMessages = /* @__PURE__ */ new Map();
   const duplicateOf = /* @__PURE__ */ new Map();
   for (const idea of order) {
-    const pair = `${idea.angle}\xD7${idea.format}`;
+    const pair = `${idea.angle}\xD7${idea.format ?? normalize(idea.shows ?? "")}`;
     const message = normalize(idea.message);
     const earlier = seenPairs.get(pair) ?? seenMessages.get(message);
     if (earlier) duplicateOf.set(idea.id, earlier);
@@ -609,4 +621,4 @@ export {
   readLearnedRules,
   declaredRules
 };
-//# sourceMappingURL=chunk-MMVLRUMK.js.map
+//# sourceMappingURL=chunk-TY4BDVLG.js.map