@koda-sl/baker-cli 0.482.0-dev.a5555ab55 → 0.483.0-dev.6a297fc5c

package/dist/{brief-JIARAUIR.js → brief-MNWFEJ3L.js}

@@ -7,7 +7,7 @@ import {
 import {
   buildNext,
   ideasReport
-} from "./chunk-JRFVSSKP.js";
+} from "./chunk-TGIL4L4L.js";
 import {
   buildSearchBody
 } from "./chunk-MXWOYFI2.js";
@@ -535,4 +535,4 @@ export {
   tastePart,
   whatWorks
 };
-//# sourceMappingURL=brief-JIARAUIR.js.map
+//# sourceMappingURL=brief-MNWFEJ3L.js.map

package/dist/{chunk-JRFVSSKP.js → chunk-TGIL4L4L.js}

@@ -37,7 +37,7 @@ import { defineCommand } from "citty";
 var BUILD_NEXT = 3;
 var DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.
 
-Start here, after writing 4-8 idea files (one per file, eight fields: who, message, evidence, awareness, angle, format, job, why):
+Start here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for):
   baker creatives ideas            # ranked, with problems; build_next names the ones to make
   baker creatives make <idea>      # then build each one in build_next
 An idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;
@@ -55,7 +55,7 @@ function ideasHints(report) {
   const toBuild = report.ideas.filter((i) => i.status === "idea");
   if (toBuild.length === 0 && report.unreadable.length === 0) {
     hints.push(
-      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, format, job, why), then run this again."
+      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again."
     );
   }
   if (report.unreadable.length > 0) {
@@ -157,4 +157,4 @@ export {
   ideasReport,
   ideasCommand
 };
-//# sourceMappingURL=chunk-JRFVSSKP.js.map
+//# sourceMappingURL=chunk-TGIL4L4L.js.map

package/dist/chunk-TGIL4L4L.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/creatives/ideas.ts"],"sourcesContent":["import { readFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { defineCommand } from \"citty\";\nimport { readAllRules } from \"../../engine/creative-context/index.ts\";\nimport { selectRules } from \"../../engine/creative-rules/select.ts\";\nimport type { AskNouls } from \"../../engine/lib/remembered-nouls.ts\";\nimport { writeJson } from \"../../output.ts\";\nimport { registerSchema } from \"../../schemas.ts\";\nimport { marketFromCompanyDoc } from \"../../viewer-profile.ts\";\nimport { findWorkspaceRoot } from \"../canvas/normalize-paths.ts\";\nimport { sameMessageRead } from \"./ideas-judgments.ts\";\nimport { checkIdeas, IDEA_ANGLES, IDEA_FORMATS, type IdeaCheck } from \"./ideas-model.ts\";\nimport {\n  coverageOf,\n  readCreativeRecords,\n  readIdeas,\n  readInsights,\n  readKnowledgeCorpus,\n  readPersonaIds,\n  type UnreadableIdea,\n  workspaceIdeasJudge,\n} from \"./ideas-workspace.ts\";\n\nconst BUILD_NEXT = 3;\n\nconst DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.\n\nStart here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for):\n  baker creatives ideas            # ranked, with problems; build_next names the ones to make\n  baker creatives make <idea>      # then build each one in build_next\nAn idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;\n\nconst ARGS = {\n  full: {\n    type: \"boolean\",\n    description: \"Every idea with its warnings and gaps, and the allowed angle and format values\",\n    required: false,\n    default: false,\n  },\n} as const;\n\nregisterSchema({ command: \"creatives.ideas\", description: DESCRIPTION, args: ARGS });\n\ntype IdeasReport = {\n  ideas: IdeaCheck[];\n  unreadable: UnreadableIdea[];\n  insightCount: number;\n  observedCount: number;\n};\n\n/** What the agent does next. Pure. */\nexport function ideasHints(report: IdeasReport): string[] {\n  const hints: string[] = [];\n  const toBuild = report.ideas.filter((i) => i.status === \"idea\");\n  if (toBuild.length === 0 && report.unreadable.length === 0) {\n    hints.push(\n      \"No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again.\",\n    );\n  }\n  if (report.unreadable.length > 0) {\n    hints.push(`Fix ${report.unreadable.map((u) => u.id).join(\", \")}: each names what is missing or unknown.`);\n  }\n  const blocked = toBuild.filter((i) => i.problems.length > 0);\n  if (blocked.length > 0) hints.push(`Fix before building: ${blocked.map((i) => i.id).join(\", \")}.`);\n  if (report.observedCount < 3) {\n    hints.push(\n      \"Few customer quotes on file: run `baker research customers` so ideas stand on what customers said; until then they are explore bets.\",\n    );\n  } else if (toBuild.length > 0 && toBuild.every((i) => i.evidence === \"explore\")) {\n    hints.push(\"No idea cites an insight: put the insight ids that back each one in its `evidence`.\");\n  }\n  const next = buildNext(report.ideas);\n  if (next.length === 1) hints.push(`Build: \\`baker creatives make ${next[0]}\\`.`);\n  // A render takes about five minutes: built one after another, three ideas took forty (dev, Oct 2026).\n  if (next.length > 1)\n    hints.push(\n      `Build ${next.join(\", \")} at once: one \\`creative-producer\\` per idea, all spawned in one message in the background, each given its idea id, and handle each as it returns. Never build them one after another: each render takes minutes. Edited an idea after this check? Run \\`baker creatives ideas\\` again first: a producer cannot build an idea with a problem.`,\n    );\n  return hints;\n}\n\n/** The ideas to build now: the best-ranked ones still to build with nothing blocking. Pure. */\nexport function buildNext(ideas: readonly IdeaCheck[], count = BUILD_NEXT): string[] {\n  // One explore bet a batch: the rest stand on what customers said.\n  const ready = ideas.filter((i) => i.status === \"idea\" && i.problems.length === 0);\n  const firstBet = ready.find((i) => i.evidence === \"explore\");\n  return ready\n    .filter((i) => i.evidence !== \"explore\" || i === firstBet)\n    .slice(0, count)\n    .map((i) => i.id);\n}\n\n/** One idea as the agent reads it by default: what decides building it, nothing more. Pure. */\nexport function compactIdea(check: IdeaCheck) {\n  return {\n    idea: check.id,\n    status: check.status,\n    evidence: check.evidence,\n    ...(check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {}),\n    awareness: check.awareness,\n    angle: check.angle,\n    ...(check.shows ? { shows: check.shows } : {}),\n    ...(check.format ? { format: check.format } : {}),\n    platforms: check.platforms ?? (\"unset\" as const),\n    ...(check.problems.length > 0 ? { problems: check.problems } : {}),\n    ...(check.warnings.length > 0 ? { warnings: check.warnings } : {}),\n  };\n}\n\n/** Everything `checkIdeas` needs, read from the workspace. */\nexport async function ideasReport(root: string, opts: { ask?: AskNouls } = {}): Promise<IdeasReport> {\n  const judge = opts.ask ? { ask: opts.ask, done: () => Promise.resolve() } : workspaceIdeasJudge(root);\n  const [{ ideas, unreadable }, insights, knowledge, personas, creatives, rules, companyDoc] = await Promise.all([\n    readIdeas(root),\n    readInsights(root, { ask: judge.ask }),\n    readKnowledgeCorpus(root),\n    readPersonaIds(root),\n    readCreativeRecords(root),\n    readAllRules(root).then((all) => selectRules(all, {})),\n    readFile(path.join(root, \"COMPANY.md\"), \"utf8\").catch(() => null),\n  ]);\n  const language = marketFromCompanyDoc(companyDoc)?.language;\n  const sameMessage = await sameMessageRead(ideas, judge.ask);\n  await judge.done();\n  const checked = checkIdeas({\n    ideas,\n    insights,\n    knowledge,\n    personas,\n    sameMessage,\n    rules,\n    ...(language ? { language } : {}),\n    ...coverageOf(ideas, creatives),\n  });\n  return {\n    ideas: checked,\n    unreadable,\n    insightCount: insights.length,\n    observedCount: insights.filter((i) => i.status === \"observed\").length,\n  };\n}\n\nexport const ideasCommand = defineCommand({\n  meta: { name: \"ideas\", description: DESCRIPTION },\n  args: ARGS,\n  async run({ args }) {\n    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();\n    const report = await ideasReport(root);\n    const full = args.full === true;\n    writeJson({\n      ok: true,\n      data: {\n        build_next: buildNext(report.ideas),\n        ideas: full ? report.ideas : report.ideas.map(compactIdea),\n        ...(report.unreadable.length > 0 ? { unreadable: report.unreadable } : {}),\n        customer_quotes: { total: report.insightCount, observed: report.observedCount },\n        ...(full ? { allowed: { angle: IDEA_ANGLES, format: IDEA_FORMATS } } : {}),\n      },\n      hints: ideasHints(report),\n    });\n  },\n});\n"],"mappings":";;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;AAAA,SAAS,gBAAgB;AACzB,OAAO,UAAU;AACjB,SAAS,qBAAqB;AAqB9B,IAAM,aAAa;AAEnB,IAAM,cAAc;AAAA;AAAA;AAAA;AAAA;AAAA;AAOpB,IAAM,OAAO;AAAA,EACX,MAAM;AAAA,IACJ,MAAM;AAAA,IACN,aAAa;AAAA,IACb,UAAU;AAAA,IACV,SAAS;AAAA,EACX;AACF;AAEA,eAAe,EAAE,SAAS,mBAAmB,aAAa,aAAa,MAAM,KAAK,CAAC;AAU5E,SAAS,WAAW,QAA+B;AACxD,QAAM,QAAkB,CAAC;AACzB,QAAM,UAAU,OAAO,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,MAAM;AAC9D,MAAI,QAAQ,WAAW,KAAK,OAAO,WAAW,WAAW,GAAG;AAC1D,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF;AACA,MAAI,OAAO,WAAW,SAAS,GAAG;AAChC,UAAM,KAAK,OAAO,OAAO,WAAW,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,0CAA0C;AAAA,EAC3G;AACA,QAAM,UAAU,QAAQ,OAAO,CAAC,MAAM,EAAE,SAAS,SAAS,CAAC;AAC3D,MAAI,QAAQ,SAAS,EAAG,OAAM,KAAK,wBAAwB,QAAQ,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,GAAG;AACjG,MAAI,OAAO,gBAAgB,GAAG;AAC5B,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF,WAAW,QAAQ,SAAS,KAAK,QAAQ,MAAM,CAAC,MAAM,EAAE,aAAa,SAAS,GAAG;AAC/E,UAAM,KAAK,qFAAqF;AAAA,EAClG;AACA,QAAM,OAAO,UAAU,OAAO,KAAK;AACnC,MAAI,KAAK,WAAW,EAAG,OAAM,KAAK,iCAAiC,KAAK,CAAC,CAAC,KAAK;AAE/E,MAAI,KAAK,SAAS;AAChB,UAAM;AAAA,MACJ,SAAS,KAAK,KAAK,IAAI,CAAC;AAAA,IAC1B;AACF,SAAO;AACT;AAGO,SAAS,UAAU,OAA6B,QAAQ,YAAsB;AAEnF,QAAM,QAAQ,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE,SAAS,WAAW,CAAC;AAChF,QAAM,WAAW,MAAM,KAAK,CAAC,MAAM,EAAE,aAAa,SAAS;AAC3D,SAAO,MACJ,OAAO,CAAC,MAAM,EAAE,aAAa,aAAa,MAAM,QAAQ,EACxD,MAAM,GAAG,KAAK,EACd,IAAI,CAAC,MAAM,EAAE,EAAE;AACpB;AAGO,SAAS,YAAY,OAAkB;AAC5C,SAAO;AAAA,IACL,MAAM,MAAM;AAAA,IACZ,QAAQ,MAAM;AAAA,IACd,UAAU,MAAM;AAAA,IAChB,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,SAAS,MAAM,GAAG,MAAM,MAAM,MAAM,GAAG,GAAG,CAAC,QAAQ,MAAM,MAAM,IAAI,CAAC;AAAA,IAC3G,WAAW,MAAM;AAAA,IACjB,OAAO,MAAM;AAAA,IACb,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IAC5C,GAAI,MAAM,SAAS,EAAE,QAAQ,MAAM,OAAO,IAAI,CAAC;AAAA,IAC/C,WAAW,MAAM,aAAc;AAAA,IAC/B,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IAChE,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,EAClE;AACF;AAGA,eAAsB,YAAY,MAAc,OAA2B,CAAC,GAAyB;AACnG,QAAM,QAAQ,KAAK,MAAM,EAAE,KAAK,KAAK,KAAK,MAAM,MAAM,QAAQ,QAAQ,EAAE,IAAI,oBAAoB,IAAI;AACpG,QAAM,CAAC,EAAE,OAAO,WAAW,GAAG,UAAU,WAAW,UAAU,WAAW,OAAO,UAAU,IAAI,MAAM,QAAQ,IAAI;AAAA,IAC7G,UAAU,IAAI;AAAA,IACd,aAAa,MAAM,EAAE,KAAK,MAAM,IAAI,CAAC;AAAA,IACrC,oBAAoB,IAAI;AAAA,IACxB,eAAe,IAAI;AAAA,IACnB,oBAAoB,IAAI;AAAA,IACxB,aAAa,IAAI,EAAE,KAAK,CAAC,QAAQ,YAAY,KAAK,CAAC,CAAC,CAAC;AAAA,IACrD,SAAS,KAAK,KAAK,MAAM,YAAY,GAAG,MAAM,EAAE,MAAM,MAAM,IAAI;AAAA,EAClE,CAAC;AACD,QAAM,WAAW,qBAAqB,UAAU,GAAG;AACnD,QAAM,cAAc,MAAM,gBAAgB,OAAO,MAAM,GAAG;AAC1D,QAAM,MAAM,KAAK;AACjB,QAAM,UAAU,WAAW;AAAA,IACzB;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA,GAAI,WAAW,EAAE,SAAS,IAAI,CAAC;AAAA,IAC/B,GAAG,WAAW,OAAO,SAAS;AAAA,EAChC,CAAC;AACD,SAAO;AAAA,IACL,OAAO;AAAA,IACP;AAAA,IACA,cAAc,SAAS;AAAA,IACvB,eAAe,SAAS,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE;AAAA,EACjE;AACF;AAEO,IAAM,eAAe,cAAc;AAAA,EACxC,MAAM,EAAE,MAAM,SAAS,aAAa,YAAY;AAAA,EAChD,MAAM;AAAA,EACN,MAAM,IAAI,EAAE,KAAK,GAAG;AAClB,UAAM,OAAO,kBAAkB,QAAQ,IAAI,CAAC,KAAK,QAAQ,IAAI;AAC7D,UAAM,SAAS,MAAM,YAAY,IAAI;AACrC,UAAM,OAAO,KAAK,SAAS;AAC3B,cAAU;AAAA,MACR,IAAI;AAAA,MACJ,MAAM;AAAA,QACJ,YAAY,UAAU,OAAO,KAAK;AAAA,QAClC,OAAO,OAAO,OAAO,QAAQ,OAAO,MAAM,IAAI,WAAW;AAAA,QACzD,GAAI,OAAO,WAAW,SAAS,IAAI,EAAE,YAAY,OAAO,WAAW,IAAI,CAAC;AAAA,QACxE,iBAAiB,EAAE,OAAO,OAAO,cAAc,UAAU,OAAO,cAAc;AAAA,QAC9E,GAAI,OAAO,EAAE,SAAS,EAAE,OAAO,aAAa,QAAQ,aAAa,EAAE,IAAI,CAAC;AAAA,MAC1E;AAAA,MACA,OAAO,WAAW,MAAM;AAAA,IAC1B,CAAC;AAAA,EACH;AACF,CAAC;","names":[]}

package/dist/cli.js

@@ -123,7 +123,7 @@ Introspection: Run 'baker schema <command>' to inspect argument schemas.`
     gsc: () => import("./gsc-UU3T2C6B.js").then((m) => m.gscCommand),
     research: () => import("./research-4ASN2KMB.js").then((m) => m.researchCommand),
     decide: () => import("./decide-TWKH5QQU.js").then((m) => m.decideCommand),
-    creatives: () => import("./creatives-5VY3LT6X.js").then((m) => m.creativesCommand),
+    creatives: () => import("./creatives-ZOK7PZSG.js").then((m) => m.creativesCommand),
     flows: () => import("./flows-TD6PNUDM.js").then((m) => m.flowsCommand),
     funnel: () => import("./funnel-CJRFDTCD.js").then((m) => m.funnelCommand),
     images: () => import("./images-XY5DLJEA.js").then((m) => m.imagesCommand),

package/dist/{creatives-5VY3LT6X.js → creatives-ZOK7PZSG.js}

@@ -39,8 +39,8 @@ How published creatives are doing in live Meta ads (results, fatigue, angle; hoo
 Full guide: __tooling__/docs/tools/baker/creatives.md`
   },
   subCommands: {
-    brief: () => import("./brief-JIARAUIR.js").then((m) => m.briefCommand),
-    ideas: () => import("./ideas-LD6X753E.js").then((m) => m.ideasCommand),
+    brief: () => import("./brief-MNWFEJ3L.js").then((m) => m.briefCommand),
+    ideas: () => import("./ideas-NBQPCC5C.js").then((m) => m.ideasCommand),
     make: () => import("./make-EWHS4EHQ.js").then((m) => m.makeCommand),
     translate: () => import("./translate-C5LZ6KVN.js").then((m) => m.translateCommand),
     learn: () => import("./learn-6HVDSTTJ.js").then((m) => m.learnCommand),
@@ -55,4 +55,4 @@ Full guide: __tooling__/docs/tools/baker/creatives.md`
 export {
   creativesCommand
 };
-//# sourceMappingURL=creatives-5VY3LT6X.js.map
+//# sourceMappingURL=creatives-ZOK7PZSG.js.map

package/dist/{ideas-LD6X753E.js → ideas-NBQPCC5C.js}

@@ -4,7 +4,7 @@ import {
   ideasCommand,
   ideasHints,
   ideasReport
-} from "./chunk-JRFVSSKP.js";
+} from "./chunk-TGIL4L4L.js";
 import "./chunk-QKABEX3F.js";
 import "./chunk-64HQDJ2E.js";
 import "./chunk-TY4BDVLG.js";
@@ -37,4 +37,4 @@ export {
   ideasHints,
   ideasReport
 };
-//# sourceMappingURL=ideas-LD6X753E.js.map
+//# sourceMappingURL=ideas-NBQPCC5C.js.map

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@koda-sl/baker-cli",
-  "version": "0.482.0-dev.a5555ab55",
+  "version": "0.483.0-dev.6a297fc5c",
   "description": "AI-agent-first CLI for interacting with Baker, including the Baker creative canvas.",
   "type": "module",
   "bin": {

package/dist/chunk-JRFVSSKP.js.map

@@ -1 +0,0 @@
-{"version":3,"sources":["../src/commands/creatives/ideas.ts"],"sourcesContent":["import { readFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { defineCommand } from \"citty\";\nimport { readAllRules } from \"../../engine/creative-context/index.ts\";\nimport { selectRules } from \"../../engine/creative-rules/select.ts\";\nimport type { AskNouls } from \"../../engine/lib/remembered-nouls.ts\";\nimport { writeJson } from \"../../output.ts\";\nimport { registerSchema } from \"../../schemas.ts\";\nimport { marketFromCompanyDoc } from \"../../viewer-profile.ts\";\nimport { findWorkspaceRoot } from \"../canvas/normalize-paths.ts\";\nimport { sameMessageRead } from \"./ideas-judgments.ts\";\nimport { checkIdeas, IDEA_ANGLES, IDEA_FORMATS, type IdeaCheck } from \"./ideas-model.ts\";\nimport {\n  coverageOf,\n  readCreativeRecords,\n  readIdeas,\n  readInsights,\n  readKnowledgeCorpus,\n  readPersonaIds,\n  type UnreadableIdea,\n  workspaceIdeasJudge,\n} from \"./ideas-workspace.ts\";\n\nconst BUILD_NEXT = 3;\n\nconst DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.\n\nStart here, after writing 4-8 idea files (one per file, eight fields: who, message, evidence, awareness, angle, format, job, why):\n  baker creatives ideas            # ranked, with problems; build_next names the ones to make\n  baker creatives make <idea>      # then build each one in build_next\nAn idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;\n\nconst ARGS = {\n  full: {\n    type: \"boolean\",\n    description: \"Every idea with its warnings and gaps, and the allowed angle and format values\",\n    required: false,\n    default: false,\n  },\n} as const;\n\nregisterSchema({ command: \"creatives.ideas\", description: DESCRIPTION, args: ARGS });\n\ntype IdeasReport = {\n  ideas: IdeaCheck[];\n  unreadable: UnreadableIdea[];\n  insightCount: number;\n  observedCount: number;\n};\n\n/** What the agent does next. Pure. */\nexport function ideasHints(report: IdeasReport): string[] {\n  const hints: string[] = [];\n  const toBuild = report.ideas.filter((i) => i.status === \"idea\");\n  if (toBuild.length === 0 && report.unreadable.length === 0) {\n    hints.push(\n      \"No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, format, job, why), then run this again.\",\n    );\n  }\n  if (report.unreadable.length > 0) {\n    hints.push(`Fix ${report.unreadable.map((u) => u.id).join(\", \")}: each names what is missing or unknown.`);\n  }\n  const blocked = toBuild.filter((i) => i.problems.length > 0);\n  if (blocked.length > 0) hints.push(`Fix before building: ${blocked.map((i) => i.id).join(\", \")}.`);\n  if (report.observedCount < 3) {\n    hints.push(\n      \"Few customer quotes on file: run `baker research customers` so ideas stand on what customers said; until then they are explore bets.\",\n    );\n  } else if (toBuild.length > 0 && toBuild.every((i) => i.evidence === \"explore\")) {\n    hints.push(\"No idea cites an insight: put the insight ids that back each one in its `evidence`.\");\n  }\n  const next = buildNext(report.ideas);\n  if (next.length === 1) hints.push(`Build: \\`baker creatives make ${next[0]}\\`.`);\n  // A render takes about five minutes: built one after another, three ideas took forty (dev, Oct 2026).\n  if (next.length > 1)\n    hints.push(\n      `Build ${next.join(\", \")} at once: one \\`creative-producer\\` per idea, all spawned in one message in the background, each given its idea id, and handle each as it returns. Never build them one after another: each render takes minutes. Edited an idea after this check? Run \\`baker creatives ideas\\` again first: a producer cannot build an idea with a problem.`,\n    );\n  return hints;\n}\n\n/** The ideas to build now: the best-ranked ones still to build with nothing blocking. Pure. */\nexport function buildNext(ideas: readonly IdeaCheck[], count = BUILD_NEXT): string[] {\n  // One explore bet a batch: the rest stand on what customers said.\n  const ready = ideas.filter((i) => i.status === \"idea\" && i.problems.length === 0);\n  const firstBet = ready.find((i) => i.evidence === \"explore\");\n  return ready\n    .filter((i) => i.evidence !== \"explore\" || i === firstBet)\n    .slice(0, count)\n    .map((i) => i.id);\n}\n\n/** One idea as the agent reads it by default: what decides building it, nothing more. Pure. */\nexport function compactIdea(check: IdeaCheck) {\n  return {\n    idea: check.id,\n    status: check.status,\n    evidence: check.evidence,\n    ...(check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {}),\n    awareness: check.awareness,\n    angle: check.angle,\n    ...(check.shows ? { shows: check.shows } : {}),\n    ...(check.format ? { format: check.format } : {}),\n    platforms: check.platforms ?? (\"unset\" as const),\n    ...(check.problems.length > 0 ? { problems: check.problems } : {}),\n    ...(check.warnings.length > 0 ? { warnings: check.warnings } : {}),\n  };\n}\n\n/** Everything `checkIdeas` needs, read from the workspace. */\nexport async function ideasReport(root: string, opts: { ask?: AskNouls } = {}): Promise<IdeasReport> {\n  const judge = opts.ask ? { ask: opts.ask, done: () => Promise.resolve() } : workspaceIdeasJudge(root);\n  const [{ ideas, unreadable }, insights, knowledge, personas, creatives, rules, companyDoc] = await Promise.all([\n    readIdeas(root),\n    readInsights(root, { ask: judge.ask }),\n    readKnowledgeCorpus(root),\n    readPersonaIds(root),\n    readCreativeRecords(root),\n    readAllRules(root).then((all) => selectRules(all, {})),\n    readFile(path.join(root, \"COMPANY.md\"), \"utf8\").catch(() => null),\n  ]);\n  const language = marketFromCompanyDoc(companyDoc)?.language;\n  const sameMessage = await sameMessageRead(ideas, judge.ask);\n  await judge.done();\n  const checked = checkIdeas({\n    ideas,\n    insights,\n    knowledge,\n    personas,\n    sameMessage,\n    rules,\n    ...(language ? { language } : {}),\n    ...coverageOf(ideas, creatives),\n  });\n  return {\n    ideas: checked,\n    unreadable,\n    insightCount: insights.length,\n    observedCount: insights.filter((i) => i.status === \"observed\").length,\n  };\n}\n\nexport const ideasCommand = defineCommand({\n  meta: { name: \"ideas\", description: DESCRIPTION },\n  args: ARGS,\n  async run({ args }) {\n    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();\n    const report = await ideasReport(root);\n    const full = args.full === true;\n    writeJson({\n      ok: true,\n      data: {\n        build_next: buildNext(report.ideas),\n        ideas: full ? report.ideas : report.ideas.map(compactIdea),\n        ...(report.unreadable.length > 0 ? { unreadable: report.unreadable } : {}),\n        customer_quotes: { total: report.insightCount, observed: report.observedCount },\n        ...(full ? { allowed: { angle: IDEA_ANGLES, format: IDEA_FORMATS } } : {}),\n      },\n      hints: ideasHints(report),\n    });\n  },\n});\n"],"mappings":";;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;AAAA,SAAS,gBAAgB;AACzB,OAAO,UAAU;AACjB,SAAS,qBAAqB;AAqB9B,IAAM,aAAa;AAEnB,IAAM,cAAc;AAAA;AAAA;AAAA;AAAA;AAAA;AAOpB,IAAM,OAAO;AAAA,EACX,MAAM;AAAA,IACJ,MAAM;AAAA,IACN,aAAa;AAAA,IACb,UAAU;AAAA,IACV,SAAS;AAAA,EACX;AACF;AAEA,eAAe,EAAE,SAAS,mBAAmB,aAAa,aAAa,MAAM,KAAK,CAAC;AAU5E,SAAS,WAAW,QAA+B;AACxD,QAAM,QAAkB,CAAC;AACzB,QAAM,UAAU,OAAO,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,MAAM;AAC9D,MAAI,QAAQ,WAAW,KAAK,OAAO,WAAW,WAAW,GAAG;AAC1D,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF;AACA,MAAI,OAAO,WAAW,SAAS,GAAG;AAChC,UAAM,KAAK,OAAO,OAAO,WAAW,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,0CAA0C;AAAA,EAC3G;AACA,QAAM,UAAU,QAAQ,OAAO,CAAC,MAAM,EAAE,SAAS,SAAS,CAAC;AAC3D,MAAI,QAAQ,SAAS,EAAG,OAAM,KAAK,wBAAwB,QAAQ,IAAI,CAAC,MAAM,EAAE,EAAE,EAAE,KAAK,IAAI,CAAC,GAAG;AACjG,MAAI,OAAO,gBAAgB,GAAG;AAC5B,UAAM;AAAA,MACJ;AAAA,IACF;AAAA,EACF,WAAW,QAAQ,SAAS,KAAK,QAAQ,MAAM,CAAC,MAAM,EAAE,aAAa,SAAS,GAAG;AAC/E,UAAM,KAAK,qFAAqF;AAAA,EAClG;AACA,QAAM,OAAO,UAAU,OAAO,KAAK;AACnC,MAAI,KAAK,WAAW,EAAG,OAAM,KAAK,iCAAiC,KAAK,CAAC,CAAC,KAAK;AAE/E,MAAI,KAAK,SAAS;AAChB,UAAM;AAAA,MACJ,SAAS,KAAK,KAAK,IAAI,CAAC;AAAA,IAC1B;AACF,SAAO;AACT;AAGO,SAAS,UAAU,OAA6B,QAAQ,YAAsB;AAEnF,QAAM,QAAQ,MAAM,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE,SAAS,WAAW,CAAC;AAChF,QAAM,WAAW,MAAM,KAAK,CAAC,MAAM,EAAE,aAAa,SAAS;AAC3D,SAAO,MACJ,OAAO,CAAC,MAAM,EAAE,aAAa,aAAa,MAAM,QAAQ,EACxD,MAAM,GAAG,KAAK,EACd,IAAI,CAAC,MAAM,EAAE,EAAE;AACpB;AAGO,SAAS,YAAY,OAAkB;AAC5C,SAAO;AAAA,IACL,MAAM,MAAM;AAAA,IACZ,QAAQ,MAAM;AAAA,IACd,UAAU,MAAM;AAAA,IAChB,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,SAAS,MAAM,GAAG,MAAM,MAAM,MAAM,GAAG,GAAG,CAAC,QAAQ,MAAM,MAAM,IAAI,CAAC;AAAA,IAC3G,WAAW,MAAM;AAAA,IACjB,OAAO,MAAM;AAAA,IACb,GAAI,MAAM,QAAQ,EAAE,OAAO,MAAM,MAAM,IAAI,CAAC;AAAA,IAC5C,GAAI,MAAM,SAAS,EAAE,QAAQ,MAAM,OAAO,IAAI,CAAC;AAAA,IAC/C,WAAW,MAAM,aAAc;AAAA,IAC/B,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,IAChE,GAAI,MAAM,SAAS,SAAS,IAAI,EAAE,UAAU,MAAM,SAAS,IAAI,CAAC;AAAA,EAClE;AACF;AAGA,eAAsB,YAAY,MAAc,OAA2B,CAAC,GAAyB;AACnG,QAAM,QAAQ,KAAK,MAAM,EAAE,KAAK,KAAK,KAAK,MAAM,MAAM,QAAQ,QAAQ,EAAE,IAAI,oBAAoB,IAAI;AACpG,QAAM,CAAC,EAAE,OAAO,WAAW,GAAG,UAAU,WAAW,UAAU,WAAW,OAAO,UAAU,IAAI,MAAM,QAAQ,IAAI;AAAA,IAC7G,UAAU,IAAI;AAAA,IACd,aAAa,MAAM,EAAE,KAAK,MAAM,IAAI,CAAC;AAAA,IACrC,oBAAoB,IAAI;AAAA,IACxB,eAAe,IAAI;AAAA,IACnB,oBAAoB,IAAI;AAAA,IACxB,aAAa,IAAI,EAAE,KAAK,CAAC,QAAQ,YAAY,KAAK,CAAC,CAAC,CAAC;AAAA,IACrD,SAAS,KAAK,KAAK,MAAM,YAAY,GAAG,MAAM,EAAE,MAAM,MAAM,IAAI;AAAA,EAClE,CAAC;AACD,QAAM,WAAW,qBAAqB,UAAU,GAAG;AACnD,QAAM,cAAc,MAAM,gBAAgB,OAAO,MAAM,GAAG;AAC1D,QAAM,MAAM,KAAK;AACjB,QAAM,UAAU,WAAW;AAAA,IACzB;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA;AAAA,IACA,GAAI,WAAW,EAAE,SAAS,IAAI,CAAC;AAAA,IAC/B,GAAG,WAAW,OAAO,SAAS;AAAA,EAChC,CAAC;AACD,SAAO;AAAA,IACL,OAAO;AAAA,IACP;AAAA,IACA,cAAc,SAAS;AAAA,IACvB,eAAe,SAAS,OAAO,CAAC,MAAM,EAAE,WAAW,UAAU,EAAE;AAAA,EACjE;AACF;AAEO,IAAM,eAAe,cAAc;AAAA,EACxC,MAAM,EAAE,MAAM,SAAS,aAAa,YAAY;AAAA,EAChD,MAAM;AAAA,EACN,MAAM,IAAI,EAAE,KAAK,GAAG;AAClB,UAAM,OAAO,kBAAkB,QAAQ,IAAI,CAAC,KAAK,QAAQ,IAAI;AAC7D,UAAM,SAAS,MAAM,YAAY,IAAI;AACrC,UAAM,OAAO,KAAK,SAAS;AAC3B,cAAU;AAAA,MACR,IAAI;AAAA,MACJ,MAAM;AAAA,QACJ,YAAY,UAAU,OAAO,KAAK;AAAA,QAClC,OAAO,OAAO,OAAO,QAAQ,OAAO,MAAM,IAAI,WAAW;AAAA,QACzD,GAAI,OAAO,WAAW,SAAS,IAAI,EAAE,YAAY,OAAO,WAAW,IAAI,CAAC;AAAA,QACxE,iBAAiB,EAAE,OAAO,OAAO,cAAc,UAAU,OAAO,cAAc;AAAA,QAC9E,GAAI,OAAO,EAAE,SAAS,EAAE,OAAO,aAAa,QAAQ,aAAa,EAAE,IAAI,CAAC;AAAA,MAC1E;AAAA,MACA,OAAO,WAAW,MAAM;AAAA,IAC1B,CAAC;AAAA,EACH;AACF,CAAC;","names":[]}