@koda-sl/baker-cli 0.481.0-dev.2d33e194f → 0.498.0-dev.e2ca08ce6

package/dist/chunk-JOCKYH6U.js

@@ -0,0 +1,297 @@
+import {
+  REDDIT_LINK_REJECTED,
+  redditSearchHints,
+  redditSubredditsHints,
+  redditThreadHints
+} from "./chunk-PGSXR5UM.js";
+import {
+  handleResearchError,
+  writeResearchJson
+} from "./chunk-EJH2JOVG.js";
+import {
+  repeatedValues
+} from "./chunk-ERSX3MKH.js";
+import {
+  RESEARCH_REDDIT_THREAD_DEFAULT_COMMENTS
+} from "./chunk-MV2J73HP.js";
+import {
+  apiPost
+} from "./chunk-OSWCEDFE.js";
+import {
+  registerSchema
+} from "./chunk-4WYEGE4N.js";
+
+// src/commands/research/reddit.ts
+import { defineCommand } from "citty";
+var TIMEOUT_MS = 18e4;
+var TEXT_PREVIEW_CHARS = 1500;
+var ITEM_FIELDS = {
+  kind: "post or comment",
+  subreddit: "Where it was said",
+  title: "The post's title (on a comment: the post it answers)",
+  text: "Verbatim \u2014 quote this, exactly",
+  text_truncated: "The text was cut; re-run with --full before quoting the end of it",
+  author: "Reddit username, or null once the account is deleted",
+  score: "Points",
+  comment_count: "Posts only",
+  created: "Date written (UTC)",
+  permalink: "Cite THIS link \u2014 it is built from where the words actually are",
+  depth: "Thread comments: 0 answers the post, 1 answers a comment",
+  source: "reddit_api / reddit_web = live Reddit; archive = the Arctic Shift archive of Reddit"
+};
+registerSchema({
+  command: "research.reddit.search",
+  description: "Search Reddit posts or comments for the audience's own words. Returns verbatim text with a real permalink for each hit. Start here for voice-of-customer work on Reddit.",
+  args: {
+    query: {
+      type: "string",
+      description: "Words to match \u2014 the audience's phrasing, not a description of it",
+      required: true
+    },
+    subreddit: {
+      type: "string",
+      description: "Subreddits to search (up to 10): comma-separated (couriersofreddit,AmazonFlexUK) or the flag repeated. Needed for --kind comments",
+      required: false
+    },
+    kind: {
+      type: "string",
+      description: "posts (default) or comments \u2014 the replies are where most of the voice is",
+      required: false,
+      enum: ["posts", "comments"]
+    },
+    since: { type: "string", description: "Only things written on or after this day, YYYY-MM-DD", required: false },
+    limit: { type: "number", description: "Results to return (1-50, default 25)", required: false },
+    full: {
+      type: "boolean",
+      description: "Return every text whole instead of a preview",
+      required: false,
+      default: false
+    }
+  }
+});
+registerSchema({
+  command: "research.reddit.thread",
+  description: "Read one Reddit thread verbatim: the post and its best comments, each with its own permalink. Use it on any Reddit link before quoting it \u2014 it also exposes links that point somewhere other than they claim.",
+  args: {
+    target: {
+      type: "string",
+      description: "The thread's link (any Reddit form, including share links) or post id",
+      required: true
+    },
+    comments: { type: "number", description: "Comments to return, best first (0-200, default 40)", required: false },
+    full: {
+      type: "boolean",
+      description: "Return every text whole instead of a preview",
+      required: false,
+      default: false
+    }
+  }
+});
+registerSchema({
+  command: "research.reddit.subreddits",
+  description: "Find the subreddits where an audience talks about a topic, with member counts and whether they can be read. Run it before searching, instead of guessing subreddit names.",
+  args: {
+    query: { type: "string", description: 'The audience or topic, e.g. "amazon flex uk", "deliveroo"', required: true },
+    limit: { type: "number", description: "Subreddits to return (1-25, default 10)", required: false }
+  }
+});
+function searchReddit(body) {
+  return apiPost("/api/research/reddit/search", body, { timeoutMs: TIMEOUT_MS });
+}
+function findSubreddits(body) {
+  return apiPost("/api/research/reddit/subreddits", body, { timeoutMs: TIMEOUT_MS });
+}
+function row(item, full) {
+  const cut = !full && item.text.length > TEXT_PREVIEW_CHARS;
+  return {
+    kind: item.kind,
+    subreddit: item.subreddit,
+    title: item.title,
+    text: cut ? `${item.text.slice(0, TEXT_PREVIEW_CHARS)}\u2026` : item.text,
+    ...cut ? { text_truncated: true } : {},
+    author: item.author,
+    score: item.score,
+    ...item.kind === "post" ? { comment_count: item.commentCount } : {},
+    created: item.createdAt.slice(0, 10),
+    permalink: item.permalink,
+    ...item.depth !== null ? { depth: item.depth } : {}
+  };
+}
+function redditFix(code) {
+  if (code === "NOT_FOUND") return REDDIT_LINK_REJECTED;
+  if (code === "BAD_REQUEST" || code === "VALIDATION_ERROR") {
+    return { action: "retry_with_changes", explanation: "Follow the message above and run the command again." };
+  }
+  return {
+    action: "continue_without",
+    explanation: "Don't loop on it. Finish the job with the other sources, say plainly that Reddit is a gap in this research, and never stand in a summary's paraphrase for a Reddit quote."
+  };
+}
+function failValidation(message) {
+  writeResearchJson({ ok: false, error: { code: "VALIDATION_ERROR", message, fix: redditFix("VALIDATION_ERROR") } });
+  process.exit(1);
+}
+function subredditsFromArgs(rawArgs, parsed) {
+  return repeatedValues(rawArgs, "subreddit", parsed).flatMap((value) => value.split(",")).map((name) => name.trim()).filter(Boolean);
+}
+var searchCommand = defineCommand({
+  meta: {
+    name: "search",
+    description: `Search Reddit for the audience's own words, verbatim, each with a permalink you can cite.
+
+Start here for Reddit voice-of-customer. Matches words, not meaning \u2014 search the way the audience writes, and quote a phrase to keep it together ('"right to work"').
+
+Examples:
+  baker research reddit search "agency never paid" --subreddit couriersofreddit,AmazonFlexUK
+  baker research reddit search '"right to work"' --subreddit UKJobs,AmazonFlexUK
+  baker research reddit search "visa" --subreddit UberEATS --kind comments --since 2025-01-01
+  baker research reddit search "side hustle student deliveries"`
+  },
+  args: {
+    query: { type: "positional", description: "Words to match", required: false },
+    subreddit: {
+      type: "string",
+      description: "Subreddits (up to 10): comma-separated, or repeat the flag",
+      required: false
+    },
+    kind: { type: "string", description: "posts (default) or comments", required: false },
+    since: { type: "string", description: "YYYY-MM-DD", required: false },
+    limit: { type: "string", description: "1-50, default 25", required: false },
+    full: { type: "boolean", description: "Whole texts, not previews", required: false }
+  },
+  run: async ({ args, rawArgs }) => {
+    const query = args.query?.trim();
+    if (!query) failValidation('Say what to search for: baker research reddit search "<words>"');
+    const kind = args.kind ?? "posts";
+    if (kind !== "posts" && kind !== "comments") failValidation("--kind must be posts or comments");
+    const body = {
+      query,
+      kind,
+      subreddits: subredditsFromArgs(rawArgs, args.subreddit)
+    };
+    if (args.since) body.since = args.since;
+    if (args.limit) body.limit = Number(args.limit);
+    try {
+      const data = await searchReddit(body);
+      writeResearchJson({
+        ok: true,
+        data: data.results.map((item) => row(item, Boolean(args.full))),
+        source: data.source,
+        fields: ITEM_FIELDS,
+        hints: redditSearchHints({ resultCount: data.results.length, kind, source: data.source })
+      });
+    } catch (err) {
+      handleResearchError(err, redditFix);
+    }
+  }
+});
+var threadCommand = defineCommand({
+  meta: {
+    name: "thread",
+    description: `Read one Reddit thread verbatim \u2014 the post and its best comments, each with its own permalink.
+
+Run it on every Reddit link before you quote from it, including links a research summary gave you: it refuses a link whose post is somewhere other than the link claims.
+
+Examples:
+  baker research reddit thread "https://www.reddit.com/r/AmazonFlexUK/comments/1abc2de/agency_still_hasnt_paid_me/"
+  baker research reddit thread "https://www.reddit.com/r/UberEATS/s/3TzXiyxaMD" --comments 100
+  baker research reddit thread 1abc2de --full`
+  },
+  args: {
+    target: { type: "positional", description: "Thread link or post id", required: false },
+    comments: { type: "string", description: "0-200, default 40", required: false },
+    full: { type: "boolean", description: "Whole texts, not previews", required: false }
+  },
+  run: async ({ args }) => {
+    const target = args.target?.trim();
+    if (!target) failValidation("Pass the thread's link or post id: baker research reddit thread <url>");
+    const commentsAsked = args.comments ? Number(args.comments) : RESEARCH_REDDIT_THREAD_DEFAULT_COMMENTS;
+    const body = { target, comments: commentsAsked };
+    try {
+      const data = await apiPost("/api/research/reddit/thread", body, {
+        timeoutMs: TIMEOUT_MS
+      });
+      const full = Boolean(args.full);
+      writeResearchJson({
+        ok: true,
+        data: { post: row(data.post, full), comments: data.comments.map((item) => row(item, full)) },
+        source: data.source,
+        fields: ITEM_FIELDS,
+        hints: redditThreadHints({
+          commentsShown: data.comments.length,
+          commentsAsked,
+          commentCount: data.post.commentCount,
+          source: data.source
+        })
+      });
+    } catch (err) {
+      handleResearchError(err, redditFix);
+    }
+  }
+});
+var subredditsCommand = defineCommand({
+  meta: {
+    name: "subreddits",
+    description: `Find the subreddits where an audience talks \u2014 name, members, and whether it can be read.
+
+Run it before \`reddit search\` instead of guessing names: a plausible-sounding subreddit can be dead (r/CouriersUK has one post), while the conversation sits in r/AmazonFlexUK or r/deliveroos.
+
+Examples:
+  baker research reddit subreddits "amazon flex uk"
+  baker research reddit subreddits "deliveroo" --limit 5`
+  },
+  args: {
+    query: { type: "positional", description: "Audience or topic", required: false },
+    limit: { type: "string", description: "1-25, default 10", required: false }
+  },
+  run: async ({ args }) => {
+    const query = args.query?.trim();
+    if (!query) failValidation('Say what to look for: baker research reddit subreddits "<audience or topic>"');
+    const body = { query };
+    if (args.limit) body.limit = Number(args.limit);
+    try {
+      const data = await findSubreddits(body);
+      writeResearchJson({
+        ok: true,
+        data: data.results,
+        source: data.source,
+        fields: {
+          name: "Pass this to --subreddit",
+          subscribers: "Members \u2014 size, not activity",
+          access: "public / restricted (readable, members post) / private (unreadable) / null when the source doesn't say",
+          description: "The subreddit's own summary",
+          url: "The subreddit"
+        },
+        hints: redditSubredditsHints({ resultCount: data.results.length })
+      });
+    } catch (err) {
+      handleResearchError(err, redditFix);
+    }
+  }
+});
+var redditCommand = defineCommand({
+  meta: {
+    name: "reddit",
+    description: `Read Reddit verbatim \u2014 the one site no page reader will open for us.
+
+Commands:
+  subreddits \u2014 Find where the audience talks (start here)
+  search     \u2014 Find posts or comments in the audience's own words
+  thread     \u2014 Read one thread: the post and its best comments
+
+Examples:
+  baker research reddit subreddits "amazon flex uk"
+  baker research reddit search "agency never paid" --subreddit couriersofreddit,AmazonFlexUK --kind comments
+  baker research reddit thread "https://www.reddit.com/r/AmazonFlexUK/comments/1abc2de/"
+Full guide: __tooling__/docs/tools/baker/research.md`
+  },
+  subCommands: { subreddits: subredditsCommand, search: searchCommand, thread: threadCommand }
+});
+
+export {
+  searchReddit,
+  findSubreddits,
+  subredditsFromArgs,
+  redditCommand
+};
+//# sourceMappingURL=chunk-JOCKYH6U.js.map

package/dist/chunk-KPYDTIAI.js

@@ -0,0 +1,317 @@
+import {
+  asRecord
+} from "./chunk-KIGGMKAE.js";
+
+// src/viewer-profile.ts
+var VIEWER_TEMPERATURE_VALUES = ["cold", "warm", "hot"];
+var VIEWER_KNOWS_VALUES = ["brand", "offer", "product"];
+var VIEWER_SOURCE_VALUES = ["targeting", "knowledge"];
+var MARKETS = {
+  ES: {
+    name: "Spain",
+    names: /(?<![\p{L}\d])(spain|españa|espana)(?![\p{L}\d])/iu,
+    language: "es-ES",
+    languageName: "Spanish from Spain",
+    currency: "EUR",
+    address: "t\xFA"
+  },
+  MX: {
+    name: "Mexico",
+    names: /(?<![\p{L}\d])(mexico|méxico)(?![\p{L}\d])/iu,
+    language: "es-MX",
+    languageName: "Mexican Spanish",
+    currency: "MXN",
+    address: "t\xFA"
+  },
+  AR: {
+    name: "Argentina",
+    names: /(?<![\p{L}\d])(argentina)(?![\p{L}\d])/iu,
+    language: "es-AR",
+    languageName: "Argentinian Spanish",
+    currency: "ARS",
+    address: "vos"
+  },
+  CO: {
+    name: "Colombia",
+    names: /(?<![\p{L}\d])(colombia)(?![\p{L}\d])/iu,
+    language: "es-CO",
+    languageName: "Colombian Spanish",
+    currency: "COP",
+    address: "t\xFA"
+  },
+  CL: {
+    name: "Chile",
+    names: /(?<![\p{L}\d])(chile)(?![\p{L}\d])/iu,
+    language: "es-CL",
+    languageName: "Chilean Spanish",
+    currency: "CLP",
+    address: "t\xFA"
+  },
+  PE: {
+    name: "Peru",
+    names: /(?<![\p{L}\d])(peru|perú)(?![\p{L}\d])/iu,
+    language: "es-PE",
+    languageName: "Peruvian Spanish",
+    currency: "PEN",
+    address: "t\xFA"
+  },
+  BR: {
+    name: "Brazil",
+    names: /(?<![\p{L}\d])(brazil|brasil)(?![\p{L}\d])/iu,
+    language: "pt-BR",
+    languageName: "Brazilian Portuguese",
+    currency: "BRL",
+    address: "voc\xEA"
+  },
+  PT: {
+    name: "Portugal",
+    names: /(?<![\p{L}\d])(portugal)(?![\p{L}\d])/iu,
+    language: "pt-PT",
+    languageName: "European Portuguese",
+    currency: "EUR",
+    address: "tu"
+  },
+  GB: {
+    name: "the United Kingdom",
+    names: /(?<![\p{L}\d])(united kingdom|uk|britain|england)(?![\p{L}\d])/iu,
+    language: "en-GB",
+    languageName: "British English",
+    currency: "GBP",
+    address: "you"
+  },
+  IE: {
+    name: "Ireland",
+    names: /(?<![\p{L}\d])(ireland)(?![\p{L}\d])/iu,
+    language: "en-IE",
+    languageName: "Irish English",
+    currency: "EUR",
+    address: "you"
+  },
+  US: {
+    name: "the United States",
+    names: /(?<![\p{L}\d])(united states|usa|u\.s\.)(?![\p{L}\d])/iu,
+    language: "en-US",
+    languageName: "American English",
+    currency: "USD",
+    address: "you"
+  },
+  DE: {
+    name: "Germany",
+    names: /(?<![\p{L}\d])(germany|deutschland)(?![\p{L}\d])/iu,
+    language: "de-DE",
+    languageName: "German",
+    currency: "EUR",
+    address: "du"
+  },
+  FR: {
+    name: "France",
+    names: /(?<![\p{L}\d])(france)(?![\p{L}\d])/iu,
+    language: "fr-FR",
+    languageName: "French",
+    currency: "EUR",
+    address: "vous"
+  },
+  IT: {
+    name: "Italy",
+    names: /(?<![\p{L}\d])(italy|italia)(?![\p{L}\d])/iu,
+    language: "it-IT",
+    languageName: "Italian",
+    currency: "EUR",
+    address: "tu"
+  }
+};
+function marketOfCountries(countries) {
+  const codes = [...new Set(countries.map((c) => c.trim().toUpperCase()).filter(Boolean))];
+  if (codes.length === 0) return void 0;
+  if (codes.length > 1) return { country: "global" };
+  const code = codes[0];
+  const facts = MARKETS[code];
+  return facts ? { country: code, language: facts.language, currency: facts.currency, address: facts.address } : { country: code };
+}
+function marketFromCompanyDoc(doc) {
+  const marketLine = /(?<![\p{L}\d])(markets?|geo|geograph\w*|country|countries|país|paises|países|mercados?|marchés?|pays|\w*markt|mercato|mercati|paese)(?![\p{L}\d])/iu;
+  for (const line of (doc ?? "").split("\n")) {
+    if (!marketLine.test(line)) continue;
+    const found = Object.entries(MARKETS).filter(([, facts]) => facts.names.test(line)).map(([code]) => code);
+    const market = marketOfCountries(found);
+    if (market) return market;
+  }
+  return void 0;
+}
+function describeMarket(market) {
+  if (market.country === "global") return "a person in any of the countries the ad runs in";
+  const facts = MARKETS[market.country];
+  const where = facts?.name ?? market.country;
+  const language = facts && market.language === facts.language ? facts.languageName : market.language;
+  return [
+    `a person living in ${where}`,
+    language ? ` who reads ${language} natively` : "",
+    market.currency ? `, pays in ${market.currency}` : "",
+    market.address ? ` and is spoken to as ${market.address}` : ""
+  ].join("");
+}
+function marketCountryName(market) {
+  return market.country === "global" ? null : MARKETS[market.country]?.name ?? market.country;
+}
+function text(value) {
+  return typeof value === "string" ? value : "";
+}
+function audienceRefs(value) {
+  if (!Array.isArray(value)) return [];
+  return value.flatMap((entry) => {
+    const ref = asRecord(entry);
+    const id = text(ref?.id);
+    return id ? [{ id, name: text(ref?.name) }] : [];
+  });
+}
+var COLD = { temperature: "cold", knows: [] };
+function tierOf(audience, ref, readName) {
+  const subtype = text(audience?.subtype).toUpperCase();
+  const name = text(audience?.name) || ref.name;
+  const read = readName?.(name);
+  if (subtype === "LOOKALIKE" || !subtype && read?.lookalike) {
+    return { ...COLD, who: "a lookalike: strangers who resemble the seed" };
+  }
+  if (read?.buyers) return { temperature: "hot", knows: ["brand", "offer", "product"], who: "buyers" };
+  if (subtype === "WEBSITE") return { temperature: "warm", knows: ["brand", "offer"], who: "site visitors" };
+  if (subtype === "CUSTOM") {
+    return { temperature: "hot", knows: ["brand", "offer", "product"], who: "an uploaded customer list" };
+  }
+  return { temperature: "warm", knows: ["brand"], who: "people who engaged with the brand" };
+}
+function classifyAudience(adSet, audiences, campaign, readName) {
+  const targeting = asRecord(adSet.targeting) ?? {};
+  const byId = new Map(audiences.map((audience) => [text(audience.id), audience]));
+  const includedRefs = audienceRefs(targeting.custom_audiences);
+  const included = includedRefs.map((ref) => tierOf(byId.get(ref.id), ref, readName));
+  const reasons = [
+    includedRefs.length === 0 ? "No custom audience: Meta finds new people from age, place and interests, so every viewer is a stranger." : `Reaches ${includedRefs.map((ref, i) => `"${ref.name || ref.id}" (${included[i]?.who})`).join(", ")}.`
+  ];
+  const unlisted = includedRefs.filter((ref) => !byId.has(ref.id));
+  if (unlisted.length > 0) {
+    reasons.push(`${quoteNames(unlisted)} is not in this account's audience list, so it was read from its name alone.`);
+  }
+  let reached = coldestOf(included);
+  if (asRecord(targeting.targeting_automation)?.advantage_audience === 1 && included.length > 0) {
+    reached = belowHot(reached);
+    reasons.push(
+      "Advantage+ audience treats the chosen audiences as suggestions and reaches past them, so part of the delivery goes to people who have never bought."
+    );
+  }
+  const excludedRefs = audienceRefs(targeting.excluded_custom_audiences);
+  if (excludedRefs.length > 0) reasons.push(`Keeps out ${quoteNames(excludedRefs)}.`);
+  if (excludedRefs.some((ref) => tierOf(byId.get(ref.id), ref, readName).temperature === "hot")) {
+    reached = belowHot(reached);
+    reasons.push("Buyers are excluded, so nobody reached has used the product.");
+  }
+  const objective = text(campaign?.objective);
+  if (reached.temperature === "cold" && ASKS_TO_ACT.test(objective)) {
+    reasons.push(
+      `Campaign objective ${objective} asks a stranger to act on first contact, so the ad alone must say what is offered and to whom.`
+    );
+  }
+  const countries = strings(asRecord(targeting.geo_locations)?.countries);
+  const market = marketOfCountries(countries);
+  if (market?.country === "global") {
+    reasons.push(
+      `Runs in ${countries.join(", ")}: one version for every market, with no country's places, money or faces.`
+    );
+  }
+  const placements = placementsOf(targeting);
+  if (placements.length === 0) {
+    reasons.push(
+      "Advantage+ placements: Meta picks the surface, so the ad must also work full-screen in Stories and Reels, not only in the feed."
+    );
+  }
+  return {
+    temperature: reached.temperature,
+    knows: reached.knows,
+    placements: placements.length > 0 ? placements : ["automatic"],
+    source: "targeting",
+    reasons,
+    ...market ? { market } : {}
+  };
+}
+var ASKS_TO_ACT = /^(OUTCOME_SALES|OUTCOME_LEADS|OUTCOME_APP_PROMOTION|CONVERSIONS|LEAD_GENERATION|PRODUCT_CATALOG_SALES)$/;
+function strings(value) {
+  return Array.isArray(value) ? value.filter((entry) => typeof entry === "string") : [];
+}
+function placementsOf(targeting) {
+  return strings(targeting.publisher_platforms).flatMap((platform) => {
+    const positions = strings(targeting[`${platform}_positions`]);
+    if (positions.length === 0) return [platform];
+    return positions.map((position) => {
+      const surface = platform === "instagram" && position === "stream" ? "feed" : position;
+      return surface.startsWith(`${platform}_`) ? surface : `${platform}_${surface}`;
+    });
+  });
+}
+function quoteNames(refs) {
+  return refs.map((ref) => `"${ref.name || ref.id}"`).join(", ");
+}
+function belowHot(tier) {
+  if (tier.temperature !== "hot") return tier;
+  return { temperature: "warm", knows: tier.knows.filter((known) => known !== "product") };
+}
+var WARMTH = { cold: 0, warm: 1, hot: 2 };
+function coldestOf(tiers) {
+  const [first, ...rest] = tiers;
+  if (!first) return COLD;
+  return rest.reduce(
+    (acc, tier) => ({
+      temperature: WARMTH[tier.temperature] < WARMTH[acc.temperature] ? tier.temperature : acc.temperature,
+      knows: acc.knows.filter((known) => tier.knows.includes(known))
+    }),
+    first
+  );
+}
+var AWARENESS_VALUES = ["unaware", "problem_aware", "solution_aware", "product_aware", "most_aware"];
+var BY_AWARENESS = {
+  unaware: COLD,
+  problem_aware: COLD,
+  solution_aware: COLD,
+  product_aware: { temperature: "warm", knows: ["brand", "offer"] },
+  most_aware: { temperature: "hot", knows: ["brand", "offer", "product"] }
+};
+var CUSTOMER_SEGMENT = /\b(existing|current|past|former|returning|repeat)\s+(customers?|clients?|buyers?|members?|subscribers?|users?)\b|\bclientes\s+(actuales|existentes)\b|\bantiguos\s+clientes\b/i;
+var CONTACT_SEGMENT = /\b(leads?|prospects?)\s+(who|that)\b|\b(site|website|web)\s+visitors\b|\babandon(ed|s)?\s+(carts?|checkouts?|forms?)\b|\btrial\s+users\b|\bvisitantes\b/i;
+function tierOfSegment(segment) {
+  if (CUSTOMER_SEGMENT.test(segment)) return { temperature: "hot", knows: ["brand", "offer", "product"] };
+  if (CONTACT_SEGMENT.test(segment)) return { temperature: "warm", knows: ["brand", "offer"] };
+  return void 0;
+}
+function viewerFromKnowledge(input) {
+  const reasons = ["No ad set to read, so this viewer comes from the Knowledge and the brief, not from targeting."];
+  let tier = COLD;
+  if (input.awareness) {
+    tier = BY_AWARENESS[input.awareness];
+    reasons.push(`The concept is written for a ${input.awareness.replace("_", "-")} viewer.`);
+  } else {
+    const warmed = input.personas.flatMap((segment) => {
+      const read = tierOfSegment(segment);
+      return read ? [{ segment, read }] : [];
+    });
+    if (warmed.length > 0 && warmed.length === input.personas.length) {
+      tier = coldestOf(warmed.map((entry) => entry.read));
+      reasons.push(
+        `The persona is defined by what they already did with the brand: ${warmed.map((entry) => `"${entry.segment}"`).join(", ")}.`
+      );
+    } else {
+      reasons.push("Nothing on file says the viewer knows the brand: design for a stranger.");
+    }
+  }
+  return { temperature: tier.temperature, knows: tier.knows, placements: ["automatic"], source: "knowledge", reasons };
+}
+
+export {
+  VIEWER_TEMPERATURE_VALUES,
+  VIEWER_KNOWS_VALUES,
+  VIEWER_SOURCE_VALUES,
+  marketFromCompanyDoc,
+  describeMarket,
+  marketCountryName,
+  classifyAudience,
+  AWARENESS_VALUES,
+  viewerFromKnowledge
+};
+//# sourceMappingURL=chunk-KPYDTIAI.js.map

package/dist/chunk-KPYDTIAI.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/viewer-profile.ts"],"sourcesContent":["import { asRecord } from \"./commands/ads/list-rows.ts\";\n\n/**\n * Who will see an ad, read off what the ad set actually targets rather than what\n * anyone hopes it targets — or, with no ad set, off the Knowledge and the brief.\n * `baker ads meta adsets --audience` prints it; a creative records it in its\n * `_definition.md` (`viewer`), and the viewer check plays it.\n */\n\nexport const VIEWER_TEMPERATURE_VALUES = [\"cold\", \"warm\", \"hot\"] as const;\nexport const VIEWER_KNOWS_VALUES = [\"brand\", \"offer\", \"product\"] as const;\nexport const VIEWER_SOURCE_VALUES = [\"targeting\", \"knowledge\"] as const;\n\nexport type ViewerTemperature = (typeof VIEWER_TEMPERATURE_VALUES)[number];\nexport type ViewerKnows = (typeof VIEWER_KNOWS_VALUES)[number];\n\n/**\n * Where the viewer lives and how they are spoken to (D1): the country (`global` for a version\n * that runs in several), the language variant, the currency and the form of address.\n */\nexport interface ViewerMarket {\n  country: string;\n  language?: string;\n  currency?: string;\n  address?: string;\n}\n\nexport interface ViewerProfile {\n  temperature: ViewerTemperature;\n  knows: ViewerKnows[];\n  placements: string[];\n  source: (typeof VIEWER_SOURCE_VALUES)[number];\n  reasons: string[];\n  /** Where they live: read off the ad set's countries, else COMPANY.md. */\n  market?: ViewerMarket;\n}\n\ntype MarketFacts = {\n  name: string;\n  names: RegExp;\n  language: string;\n  languageName: string;\n  currency: string;\n  address: string;\n};\n\n/** The markets our ads run in, with how an ad speaks there. A country not listed keeps its code alone. */\nconst MARKETS: Readonly<Record<string, MarketFacts>> = {\n  ES: {\n    name: \"Spain\",\n    names: /(?<![\\p{L}\\d])(spain|españa|espana)(?![\\p{L}\\d])/iu,\n    language: \"es-ES\",\n    languageName: \"Spanish from Spain\",\n    currency: \"EUR\",\n    address: \"tú\",\n  },\n  MX: {\n    name: \"Mexico\",\n    names: /(?<![\\p{L}\\d])(mexico|méxico)(?![\\p{L}\\d])/iu,\n    language: \"es-MX\",\n    languageName: \"Mexican Spanish\",\n    currency: \"MXN\",\n    address: \"tú\",\n  },\n  AR: {\n    name: \"Argentina\",\n    names: /(?<![\\p{L}\\d])(argentina)(?![\\p{L}\\d])/iu,\n    language: \"es-AR\",\n    languageName: \"Argentinian Spanish\",\n    currency: \"ARS\",\n    address: \"vos\",\n  },\n  CO: {\n    name: \"Colombia\",\n    names: /(?<![\\p{L}\\d])(colombia)(?![\\p{L}\\d])/iu,\n    language: \"es-CO\",\n    languageName: \"Colombian Spanish\",\n    currency: \"COP\",\n    address: \"tú\",\n  },\n  CL: {\n    name: \"Chile\",\n    names: /(?<![\\p{L}\\d])(chile)(?![\\p{L}\\d])/iu,\n    language: \"es-CL\",\n    languageName: \"Chilean Spanish\",\n    currency: \"CLP\",\n    address: \"tú\",\n  },\n  PE: {\n    name: \"Peru\",\n    names: /(?<![\\p{L}\\d])(peru|perú)(?![\\p{L}\\d])/iu,\n    language: \"es-PE\",\n    languageName: \"Peruvian Spanish\",\n    currency: \"PEN\",\n    address: \"tú\",\n  },\n  BR: {\n    name: \"Brazil\",\n    names: /(?<![\\p{L}\\d])(brazil|brasil)(?![\\p{L}\\d])/iu,\n    language: \"pt-BR\",\n    languageName: \"Brazilian Portuguese\",\n    currency: \"BRL\",\n    address: \"você\",\n  },\n  PT: {\n    name: \"Portugal\",\n    names: /(?<![\\p{L}\\d])(portugal)(?![\\p{L}\\d])/iu,\n    language: \"pt-PT\",\n    languageName: \"European Portuguese\",\n    currency: \"EUR\",\n    address: \"tu\",\n  },\n  GB: {\n    name: \"the United Kingdom\",\n    names: /(?<![\\p{L}\\d])(united kingdom|uk|britain|england)(?![\\p{L}\\d])/iu,\n    language: \"en-GB\",\n    languageName: \"British English\",\n    currency: \"GBP\",\n    address: \"you\",\n  },\n  IE: {\n    name: \"Ireland\",\n    names: /(?<![\\p{L}\\d])(ireland)(?![\\p{L}\\d])/iu,\n    language: \"en-IE\",\n    languageName: \"Irish English\",\n    currency: \"EUR\",\n    address: \"you\",\n  },\n  US: {\n    name: \"the United States\",\n    names: /(?<![\\p{L}\\d])(united states|usa|u\\.s\\.)(?![\\p{L}\\d])/iu,\n    language: \"en-US\",\n    languageName: \"American English\",\n    currency: \"USD\",\n    address: \"you\",\n  },\n  DE: {\n    name: \"Germany\",\n    names: /(?<![\\p{L}\\d])(germany|deutschland)(?![\\p{L}\\d])/iu,\n    language: \"de-DE\",\n    languageName: \"German\",\n    currency: \"EUR\",\n    address: \"du\",\n  },\n  FR: {\n    name: \"France\",\n    names: /(?<![\\p{L}\\d])(france)(?![\\p{L}\\d])/iu,\n    language: \"fr-FR\",\n    languageName: \"French\",\n    currency: \"EUR\",\n    address: \"vous\",\n  },\n  IT: {\n    name: \"Italy\",\n    names: /(?<![\\p{L}\\d])(italy|italia)(?![\\p{L}\\d])/iu,\n    language: \"it-IT\",\n    languageName: \"Italian\",\n    currency: \"EUR\",\n    address: \"tu\",\n  },\n};\n\n/**\n * The market an ad set's countries make: one country is its own market; several are one global\n * version in the campaign's language, with market-neutral people, places and money. Pure.\n */\nexport function marketOfCountries(countries: readonly string[]): ViewerMarket | undefined {\n  const codes = [...new Set(countries.map((c) => c.trim().toUpperCase()).filter(Boolean))];\n  if (codes.length === 0) return undefined;\n  if (codes.length > 1) return { country: \"global\" };\n  const code = codes[0] as string;\n  const facts = MARKETS[code];\n  return facts\n    ? { country: code, language: facts.language, currency: facts.currency, address: facts.address }\n    : { country: code };\n}\n\n/** The market COMPANY.md names on its first market or geography line that names a country. Pure. */\nexport function marketFromCompanyDoc(doc: string | null | undefined): ViewerMarket | undefined {\n  const marketLine =\n    /(?<![\\p{L}\\d])(markets?|geo|geograph\\w*|country|countries|país|paises|países|mercados?|marchés?|pays|\\w*markt|mercato|mercati|paese)(?![\\p{L}\\d])/iu;\n  for (const line of (doc ?? \"\").split(\"\\n\")) {\n    if (!marketLine.test(line)) continue;\n    const found = Object.entries(MARKETS)\n      .filter(([, facts]) => facts.names.test(line))\n      .map(([code]) => code);\n    const market = marketOfCountries(found);\n    if (market) return market;\n  }\n  return undefined;\n}\n\n/** The market in the viewer's own terms, for a model that plays them. Pure. */\nexport function describeMarket(market: ViewerMarket): string {\n  if (market.country === \"global\") return \"a person in any of the countries the ad runs in\";\n  const facts = MARKETS[market.country];\n  const where = facts?.name ?? market.country;\n  const language = facts && market.language === facts.language ? facts.languageName : market.language;\n  return [\n    `a person living in ${where}`,\n    language ? ` who reads ${language} natively` : \"\",\n    market.currency ? `, pays in ${market.currency}` : \"\",\n    market.address ? ` and is spoken to as ${market.address}` : \"\",\n  ].join(\"\");\n}\n\n/** The country a market names, in words (\"Mexico\"); null for a global version. */\nexport function marketCountryName(market: ViewerMarket): string | null {\n  return market.country === \"global\" ? null : (MARKETS[market.country]?.name ?? market.country);\n}\n\nexport interface AdSetTargetingInput {\n  targeting?: unknown;\n}\n\nexport interface CustomAudienceInput {\n  id?: unknown;\n  name?: unknown;\n  subtype?: unknown;\n}\n\nexport interface CampaignInput {\n  objective?: unknown;\n}\n\nfunction text(value: unknown): string {\n  return typeof value === \"string\" ? value : \"\";\n}\n\n/** The `{ id, name }` entries of a targeting list such as `custom_audiences`. */\nfunction audienceRefs(value: unknown): Array<{ id: string; name: string }> {\n  if (!Array.isArray(value)) return [];\n  return value.flatMap((entry) => {\n    const ref = asRecord(entry);\n    const id = text(ref?.id);\n    return id ? [{ id, name: text(ref?.name) }] : [];\n  });\n}\n\n/** What one custom audience's members have already been through with the brand. */\ninterface AudienceTier {\n  temperature: ViewerTemperature;\n  knows: ViewerKnows[];\n}\n\ninterface AudienceRead extends AudienceTier {\n  /** Who its members are, in the words a reason prints. */\n  who: string;\n}\n\n/**\n * What an audience's NAME says its members are, as the decision model read it in the advertiser's\n * own language (`audience-names.ts`). A pixel or event audience's subtype says where its members\n * came from, not what they did: \"Purchasers 180d\" and \"All visitors 30d\" are both WEBSITE, and\n * the name is the one place an account records the event. Undefined when the name was not read.\n */\nexport type AudienceNameReading = (name: string) => { buyers: boolean; lookalike: boolean } | undefined;\n\nconst COLD: AudienceTier = { temperature: \"cold\", knows: [] };\n\nfunction tierOf(\n  audience: CustomAudienceInput | undefined,\n  ref: { name: string },\n  readName: AudienceNameReading | undefined,\n): AudienceRead {\n  const subtype = text(audience?.subtype).toUpperCase();\n  const name = text(audience?.name) || ref.name;\n  const read = readName?.(name);\n  // Meta names a lookalike after its seed (\"Lookalike (GB, 1%) - Purchasers\"), so it is ruled out before the name is read.\n  if (subtype === \"LOOKALIKE\" || (!subtype && read?.lookalike)) {\n    return { ...COLD, who: \"a lookalike: strangers who resemble the seed\" };\n  }\n  if (read?.buyers) return { temperature: \"hot\", knows: [\"brand\", \"offer\", \"product\"], who: \"buyers\" };\n  if (subtype === \"WEBSITE\") return { temperature: \"warm\", knows: [\"brand\", \"offer\"], who: \"site visitors\" };\n  if (subtype === \"CUSTOM\") {\n    return { temperature: \"hot\", knows: [\"brand\", \"offer\", \"product\"], who: \"an uploaded customer list\" };\n  }\n  // Every other custom audience is people who met the brand somewhere: a Page, a profile, a video, the app.\n  return { temperature: \"warm\", knows: [\"brand\"], who: \"people who engaged with the brand\" };\n}\n\nexport function classifyAudience(\n  adSet: AdSetTargetingInput,\n  audiences: readonly CustomAudienceInput[],\n  campaign: CampaignInput | undefined,\n  readName?: AudienceNameReading,\n): ViewerProfile {\n  const targeting = asRecord(adSet.targeting) ?? {};\n  const byId = new Map(audiences.map((audience) => [text(audience.id), audience]));\n  const includedRefs = audienceRefs(targeting.custom_audiences);\n  const included = includedRefs.map((ref) => tierOf(byId.get(ref.id), ref, readName));\n  const reasons: string[] = [\n    includedRefs.length === 0\n      ? \"No custom audience: Meta finds new people from age, place and interests, so every viewer is a stranger.\"\n      : `Reaches ${includedRefs.map((ref, i) => `\"${ref.name || ref.id}\" (${included[i]?.who})`).join(\", \")}.`,\n  ];\n  const unlisted = includedRefs.filter((ref) => !byId.has(ref.id));\n  if (unlisted.length > 0) {\n    reasons.push(`${quoteNames(unlisted)} is not in this account's audience list, so it was read from its name alone.`);\n  }\n  let reached = coldestOf(included);\n  if (asRecord(targeting.targeting_automation)?.advantage_audience === 1 && included.length > 0) {\n    reached = belowHot(reached);\n    reasons.push(\n      \"Advantage+ audience treats the chosen audiences as suggestions and reaches past them, so part of the delivery goes to people who have never bought.\",\n    );\n  }\n  const excludedRefs = audienceRefs(targeting.excluded_custom_audiences);\n  if (excludedRefs.length > 0) reasons.push(`Keeps out ${quoteNames(excludedRefs)}.`);\n  if (excludedRefs.some((ref) => tierOf(byId.get(ref.id), ref, readName).temperature === \"hot\")) {\n    reached = belowHot(reached);\n    reasons.push(\"Buyers are excluded, so nobody reached has used the product.\");\n  }\n  const objective = text(campaign?.objective);\n  if (reached.temperature === \"cold\" && ASKS_TO_ACT.test(objective)) {\n    reasons.push(\n      `Campaign objective ${objective} asks a stranger to act on first contact, so the ad alone must say what is offered and to whom.`,\n    );\n  }\n  const countries = strings(asRecord(targeting.geo_locations)?.countries);\n  const market = marketOfCountries(countries);\n  if (market?.country === \"global\") {\n    reasons.push(\n      `Runs in ${countries.join(\", \")}: one version for every market, with no country's places, money or faces.`,\n    );\n  }\n  const placements = placementsOf(targeting);\n  if (placements.length === 0) {\n    reasons.push(\n      \"Advantage+ placements: Meta picks the surface, so the ad must also work full-screen in Stories and Reels, not only in the feed.\",\n    );\n  }\n  return {\n    temperature: reached.temperature,\n    knows: reached.knows,\n    placements: placements.length > 0 ? placements : [\"automatic\"],\n    source: \"targeting\",\n    reasons,\n    ...(market ? { market } : {}),\n  };\n}\n\n/**\n * The objective says what the campaign wants from a viewer, never who the viewer is:\n * a conversion campaign on broad targeting still meets strangers. So it adds a reason\n * and never moves the temperature.\n */\nconst ASKS_TO_ACT =\n  /^(OUTCOME_SALES|OUTCOME_LEADS|OUTCOME_APP_PROMOTION|CONVERSIONS|LEAD_GENERATION|PRODUCT_CATALOG_SALES)$/;\n\nfunction strings(value: unknown): string[] {\n  return Array.isArray(value) ? value.filter((entry): entry is string => typeof entry === \"string\") : [];\n}\n\n/**\n * `instagram_positions` calls the feed `stream` and Facebook's Reels are already\n * `facebook_reels`; one `<platform>_<surface>` spelling reads the same for both.\n */\nfunction placementsOf(targeting: Record<string, unknown>): string[] {\n  return strings(targeting.publisher_platforms).flatMap((platform) => {\n    const positions = strings(targeting[`${platform}_positions`]);\n    // A platform with no positions of its own is every surface on it.\n    if (positions.length === 0) return [platform];\n    return positions.map((position) => {\n      const surface = platform === \"instagram\" && position === \"stream\" ? \"feed\" : position;\n      return surface.startsWith(`${platform}_`) ? surface : `${platform}_${surface}`;\n    });\n  });\n}\n\nfunction quoteNames(refs: ReadonlyArray<{ id: string; name: string }>): string {\n  return refs.map((ref) => `\"${ref.name || ref.id}\"`).join(\", \");\n}\n\n/** Only buyers know the product itself; anyone short of that knows at most the brand and its offer. */\nfunction belowHot(tier: AudienceTier): AudienceTier {\n  if (tier.temperature !== \"hot\") return tier;\n  return { temperature: \"warm\", knows: tier.knows.filter((known) => known !== \"product\") };\n}\n\nconst WARMTH: Record<ViewerTemperature, number> = { cold: 0, warm: 1, hot: 2 };\n\n/**\n * Meta delivers to anyone in ANY included audience, so the ad has to work on the\n * coldest of them, and it can only lean on what every one of them already knows.\n */\nfunction coldestOf(tiers: readonly AudienceTier[]): AudienceTier {\n  const [first, ...rest] = tiers;\n  if (!first) return COLD;\n  return rest.reduce<AudienceTier>(\n    (acc, tier) => ({\n      temperature: WARMTH[tier.temperature] < WARMTH[acc.temperature] ? tier.temperature : acc.temperature,\n      knows: acc.knows.filter((known) => tier.knows.includes(known)),\n    }),\n    first,\n  );\n}\n\n/** The awareness stages a creative's `awareness` field takes (the scaffold `creatives` collection). */\nexport const AWARENESS_VALUES = [\"unaware\", \"problem_aware\", \"solution_aware\", \"product_aware\", \"most_aware\"] as const;\n\nexport type Awareness = (typeof AWARENESS_VALUES)[number];\n\n/** Until a viewer is aware of the product, they know nothing of the brand behind it either. */\nconst BY_AWARENESS: Record<Awareness, AudienceTier> = {\n  unaware: COLD,\n  problem_aware: COLD,\n  solution_aware: COLD,\n  product_aware: { temperature: \"warm\", knows: [\"brand\", \"offer\"] },\n  most_aware: { temperature: \"hot\", knows: [\"brand\", \"offer\", \"product\"] },\n};\n\n/**\n * A persona segment says what the viewer already did with the brand only when it is\n * defined by it (\"Existing customers up for renewal\", \"Leads who went quiet\"). Phrases,\n * not words: \"Marketing leads at SaaS firms\" are job titles, not leads.\n */\nconst CUSTOMER_SEGMENT =\n  /\\b(existing|current|past|former|returning|repeat)\\s+(customers?|clients?|buyers?|members?|subscribers?|users?)\\b|\\bclientes\\s+(actuales|existentes)\\b|\\bantiguos\\s+clientes\\b/i;\nconst CONTACT_SEGMENT =\n  /\\b(leads?|prospects?)\\s+(who|that)\\b|\\b(site|website|web)\\s+visitors\\b|\\babandon(ed|s)?\\s+(carts?|checkouts?|forms?)\\b|\\btrial\\s+users\\b|\\bvisitantes\\b/i;\n\nfunction tierOfSegment(segment: string): AudienceTier | undefined {\n  if (CUSTOMER_SEGMENT.test(segment)) return { temperature: \"hot\", knows: [\"brand\", \"offer\", \"product\"] };\n  if (CONTACT_SEGMENT.test(segment)) return { temperature: \"warm\", knows: [\"brand\", \"offer\"] };\n  return undefined;\n}\n\nexport interface KnowledgeViewerInput {\n  /** The segment line (frontmatter `segment`, else the title) of each persona the ad is for. */\n  personas: readonly string[];\n  /** The awareness stage the concept was written for, when the brief set one. */\n  awareness?: Awareness;\n}\n\n/**\n * The viewer when there is no ad set to read. The Knowledge describes who a persona\n * is, almost never what they already know about the brand, so the stranger is the\n * default and only an explicit signal warms it.\n */\nexport function viewerFromKnowledge(input: KnowledgeViewerInput): ViewerProfile {\n  const reasons = [\"No ad set to read, so this viewer comes from the Knowledge and the brief, not from targeting.\"];\n  let tier = COLD;\n  if (input.awareness) {\n    tier = BY_AWARENESS[input.awareness];\n    reasons.push(`The concept is written for a ${input.awareness.replace(\"_\", \"-\")} viewer.`);\n  } else {\n    const warmed = input.personas.flatMap((segment) => {\n      const read = tierOfSegment(segment);\n      return read ? [{ segment, read }] : [];\n    });\n    if (warmed.length > 0 && warmed.length === input.personas.length) {\n      tier = coldestOf(warmed.map((entry) => entry.read));\n      reasons.push(\n        `The persona is defined by what they already did with the brand: ${warmed.map((entry) => `\"${entry.segment}\"`).join(\", \")}.`,\n      );\n    } else {\n      reasons.push(\"Nothing on file says the viewer knows the brand: design for a stranger.\");\n    }\n  }\n  return { temperature: tier.temperature, knows: tier.knows, placements: [\"automatic\"], source: \"knowledge\", reasons 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