@koda-sl/baker-cli 0.477.0 → 0.479.0

package/dist/chunk-MMVLRUMK.js.map

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+{"version":3,"sources":["../src/engine/creative-rules/schema.ts","../src/engine/copy-tells/rule-tells.ts","../src/commands/creatives/ideas-model.ts","../src/engine/creative-rules/read.ts"],"sourcesContent":["/**\n * A creative rule: a standing must, never or prefer about every ad a company makes. Declared ones\n * are the brand's own (BRAND.md, read by `brand-doc.ts`); learned ones are what a person taught in a\n * chat, one file each in `src/content/creative-rules/<slug>.md`, saved only after they said yes.\n * Read when a call runs, never copied into an ad's own files.\n */\nimport { z } from \"zod\";\n\nexport const RULE_STRENGTHS = [\"never\", \"must\", \"prefer\"] as const;\nexport type RuleStrength = (typeof RULE_STRENGTHS)[number];\n\n/** What of the ad a rule is about, and so which check holds it. */\nexport const RULE_APPLIES = [\"copy\", \"picture\", \"cast\", \"logo\", \"voice\", \"sound\", \"subtitles\", \"any\"] as const;\nexport type RuleApplies = (typeof RULE_APPLIES)[number];\n\nexport const RULE_KINDS = [\"static\", \"video\"] as const;\n\n/** Where a rule holds; absent parts hold everywhere. */\nexport type RuleScope = {\n  kinds?: Array<(typeof RULE_KINDS)[number]>;\n  /** Product slugs (`src/content/products/<slug>.md`) a business unit's rule is about. */\n  products?: string[];\n  platforms?: string[];\n  /** The language its phrases are in (\"es\"): its wording checks hold only in ads in that language. */\n  language?: string;\n};\n\n/**\n * The part of a rule code can decide on the ad's words: phrases it bans (`forbid`, except where they\n * sit inside an `allow`), phrases every ad must say (`require`), and that only real people may appear.\n */\nexport type RuleCheck = {\n  forbid?: string[];\n  require?: string[];\n  allow?: string[];\n  people?: \"real\";\n};\n\nexport const RULE_SOURCE_KINDS = [\"feedback\", \"user\", \"brand-import\", \"brand\"] as const;\n\nexport type RuleSource = {\n  kind: (typeof RULE_SOURCE_KINDS)[number];\n  feedbackId?: string;\n  runId?: string;\n  slug?: string;\n  /** The person's own words the rule came from. */\n  quote?: string;\n  /** When it was taught (YYYY-MM-DD). */\n  date?: string;\n};\n\nexport type CreativeRule = {\n  /** The file's slug for a learned rule; `brand-<hash>` for one BRAND.md states. */\n  id: string;\n  origin: \"learned\" | \"declared\";\n  strength: RuleStrength;\n  applies: RuleApplies;\n  scope: RuleScope;\n  check?: RuleCheck;\n  /** The rule, in the words it was given in. */\n  text: string;\n  why?: string;\n  source: RuleSource;\n  status: \"active\" | \"retired\";\n  retiredBy?: string;\n};\n\nconst phrase = z.string().trim().min(1).max(120);\n\n/** A list of phrases, each trimmed, the empty and malformed ones dropped. */\nexport const Phrases = z\n  .array(z.unknown())\n  .transform((list) => list.flatMap((p) => (phrase.safeParse(p).success ? [String(p).trim()] : [])));\n","/**\n * The company's wording rules, checked on an ad's words without a model: a phrase a rule bans\n * (except inside a phrase it allows) and a phrase every ad must say. Whole phrases only, read the\n * way a person reads them: accents, case and spacing folded (\"100 % online\" is \"100% Online\"), ß as\n * ss. A rule whose phrases differ only in case is about spelling, and keeps case (\"ZentIA\", never\n * \"Zentia\"). A rule in one language holds only in ads in that language. Never and must rules only:\n * a prefer is the reviewers' to weigh. Pure and total.\n */\nimport type { CreativeRule } from \"../creative-rules/schema.ts\";\n\nexport type RuleTell = {\n  rule: string;\n  strength: CreativeRule[\"strength\"];\n  /** A phrase the rule bans was found, or none of the lines says one it requires. */\n  kind: \"forbidden\" | \"missing\";\n  phrase: string;\n  /** The line it was found in (a forbidden phrase only). */\n  line?: string;\n  /** The rule's words. */\n  text: string;\n  /** The person's own words, when they taught it. */\n  quote?: string;\n};\n\n/** Marks that separate words rather than say anything: never part of a phrase unless it is only marks. */\nconst SOFT = new Set([\n  \".\",\n  \",\",\n  \";\",\n  \":\",\n  \"!\",\n  \"?\",\n  \"¡\",\n  \"¿\",\n  '\"',\n  \"'\",\n  \"“\",\n  \"”\",\n  \"‘\",\n  \"’\",\n  \"«\",\n  \"»\",\n  \"(\",\n  \")\",\n  \"[\",\n  \"]\",\n  \"{\",\n  \"}\",\n  \"…\",\n  \"-\",\n  \"/\",\n  \"*\",\n  \"_\",\n]);\n\n/** Accents off, ß as ss, and case folded unless the rule is about case. Pure. */\nfunction fold(text: string, keepCase: boolean): string {\n  const plain = text.normalize(\"NFKD\").replace(/\\p{M}/gu, \"\").replace(/ß/g, \"ss\").replace(/ẞ/g, \"SS\");\n  return keepCase ? plain : plain.toLowerCase();\n}\n\n/** The words and marks of a text, as phrases are matched on; the separating marks only when `marks`. Pure. */\nfunction tokens(text: string, keepCase: boolean, marks = false): string[] {\n  const all = fold(text, keepCase).match(/[\\p{L}\\p{N}]+|[^\\s\\p{L}\\p{N}]/gu) ?? [];\n  return marks ? all : all.filter((t) => !SOFT.has(t));\n}\n\n/** Whether a phrase is only separating marks (\"!\", \"¿\"): then it is matched among the marks of a line. Pure. */\nfunction onlyMarks(phrase: string, keepCase: boolean): boolean {\n  return tokens(phrase, keepCase).length === 0 && tokens(phrase, keepCase, true).length > 0;\n}\n\n/** Where `phrase` starts in `words`, every place. Pure. */\nfunction positions(words: readonly string[], phrase: readonly string[]): number[] {\n  if (phrase.length === 0) return [];\n  const at: number[] = [];\n  for (let i = 0; i + phrase.length <= words.length; i++) {\n    if (phrase.every((w, j) => words[i + j] === w)) at.push(i);\n  }\n  return at;\n}\n\n/** A rule is about case when two of its phrases are the same word but for case. Pure. */\nfunction aboutCase(check: NonNullable<CreativeRule[\"check\"]>): boolean {\n  const phrases = [...(check.forbid ?? []), ...(check.allow ?? []), ...(check.require ?? [])];\n  return phrases.some((a, i) =>\n    phrases.some((b, j) => i !== j && a !== b && fold(a, false) === fold(b, false) && fold(a, true) !== fold(b, true)),\n  );\n}\n\n/** Whether a rule in one language holds for an ad in `language`: the same primary tag, or a rule in none. Pure. */\nfunction sameLanguage(rule: CreativeRule, language: string | undefined): boolean {\n  const ruleLanguage = rule.scope.language;\n  if (!ruleLanguage) return true;\n  if (!language) return false;\n  const primary = (tag: string) => tag.toLowerCase().split(/[-_]/)[0];\n  return primary(ruleLanguage) === primary(language);\n}\n\n/** The first phrase of `forbid` a line says outside every `allow`, or null. Pure. */\nfunction forbiddenIn(line: string, check: NonNullable<CreativeRule[\"check\"]>, keepCase: boolean): string | null {\n  for (const banned of check.forbid ?? []) {\n    const marks = onlyMarks(banned, keepCase);\n    const words = tokens(line, keepCase, marks);\n    const allowed = (check.allow ?? []).flatMap((a) => {\n      const allow = tokens(a, keepCase, marks);\n      return positions(words, allow).map((start) => [start, start + allow.length] as const);\n    });\n    const phrase = tokens(banned, keepCase, marks);\n    const free = positions(words, phrase).some(\n      (start) => !allowed.some(([from, to]) => start >= from && start + phrase.length <= to),\n    );\n    if (free) return banned;\n  }\n  return null;\n}\n\n/** What one rule finds in the lines: each line saying a phrase it bans, each phrase it requires none says. Pure. */\nfunction tellsOf(rule: CreativeRule, lines: readonly string[]): RuleTell[] {\n  const check = rule.check;\n  if (!check) return [];\n  const keepCase = aboutCase(check);\n  const base = {\n    rule: rule.id,\n    strength: rule.strength,\n    text: rule.text,\n    ...(rule.source.quote ? { quote: rule.source.quote } : {}),\n  };\n  const forbidden = lines.flatMap((line) => {\n    const phrase = forbiddenIn(line, check, keepCase);\n    return phrase ? [{ ...base, kind: \"forbidden\" as const, phrase, line }] : [];\n  });\n  const missing = (check.require ?? []).flatMap((required) => {\n    const marks = onlyMarks(required, keepCase);\n    const phrase = tokens(required, keepCase, marks);\n    const said = lines.some((line) => positions(tokens(line, keepCase, marks), phrase).length > 0);\n    return said ? [] : [{ ...base, kind: \"missing\" as const, phrase: required }];\n  });\n  return [...forbidden, ...missing];\n}\n\n/** Every wording rule the lines break, the line it is broken in first. Pure. */\nexport function ruleTells(\n  lines: readonly string[],\n  rules: readonly CreativeRule[],\n  language: string | undefined,\n): RuleTell[] {\n  return rules\n    .filter((rule) => rule.strength !== \"prefer\" && sameLanguage(rule, language))\n    .flatMap((rule) => tellsOf(rule, lines));\n}\n","/**\n * Ideas and the customer truths they stand on.\n *\n * An idea (src/creatives/_ideas/<id>.md) is one bet: who it is for, the one thing it says, the\n * customer evidence behind it and how it says it. An insight (src/content/insights/<id>.md) is\n * one customer truth, a quote with its source. `checkIdeas` is the judgment the agent used to\n * carry in prose: is each idea backed by something a customer said, does it claim only what the\n * Knowledge holds, is it a different ad from the others, does it fill a gap. Pure.\n */\nimport { staticFormatPatternSchema } from \"@baker/api\";\nimport { AD_PLATFORMS } from \"@baker/canvas-contract\";\nimport { parse as parseYaml, YAMLParseError } from \"yaml\";\nimport { ruleTells } from \"../../engine/copy-tells/rule-tells.ts\";\nimport type { CreativeRule } from \"../../engine/creative-rules/schema.ts\";\n\n/** How an idea persuades, in the ads library's own angle vocabulary, so ours and theirs compare. */\nexport const IDEA_ANGLES = [\n  \"pain_relief\",\n  \"aspiration\",\n  \"status\",\n  \"fear\",\n  \"FOMO\",\n  \"identity\",\n  \"contrarian\",\n  \"education\",\n  \"novelty\",\n  \"authority\",\n  \"community\",\n  \"transformation\",\n  \"convenience\",\n  \"save_money\",\n  \"save_time\",\n  \"save_effort\",\n  \"named_enemy\",\n  \"objection_crusher\",\n  \"villain_democratization\",\n  \"commiseration\",\n  \"recognition_mirror\",\n  \"flipped_idiom\",\n] as const;\n\n/** Video formats an idea may take; every other format is a static container from the library. */\nexport const IDEA_VIDEO_FORMATS = [\n  \"video_ugc\",\n  \"video_founder\",\n  \"video_testimonial\",\n  \"video_demo\",\n  \"video_screen_recording\",\n  \"video_explainer\",\n  \"video_motion_graphics\",\n] as const;\n\nexport const IDEA_FORMATS: readonly string[] = [...staticFormatPatternSchema.options, ...IDEA_VIDEO_FORMATS];\n\nexport const AWARENESS_STAGES = [\"unaware\", \"problem_aware\", \"solution_aware\", \"product_aware\", \"most_aware\"] as const;\nexport type AwarenessStage = (typeof AWARENESS_STAGES)[number];\n\nexport const EVIDENCE_LEVELS = [\"observed\", \"interpreted\", \"hypothesized\", \"generated\"] as const;\nexport type EvidenceLevel = (typeof EVIDENCE_LEVELS)[number];\n\nexport const IDEA_STATUSES = [\"idea\", \"built\", \"testing\", \"winner\", \"failed\", \"inconclusive\", \"retired\"] as const;\nexport type IdeaStatus = (typeof IDEA_STATUSES)[number];\n\nexport type Insight = {\n  id: string;\n  type: string;\n  quote: string;\n  source: string;\n  status: EvidenceLevel;\n  sourceKind?: string;\n  force?: string;\n  persona?: string;\n  /** Who said it, as the research wrote it (\"A 5★ Trustpilot review by Lena Fischer.\"). */\n  author?: string;\n};\n\nexport type Idea = {\n  id: string;\n  who: string;\n  message: string;\n  evidence: string[];\n  awareness: AwarenessStage;\n  angle: string;\n  format: string;\n  job: \"opener\" | \"closer\";\n  why: string;\n  status: IdeaStatus;\n  /** Where its ads run, main platform first (`AD_PLATFORMS`): the sizes they are made in. Absent: not said yet. */\n  platforms?: string[];\n};\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?)\\r?\\n---/;\n\n/** A markdown file's frontmatter as an object, or null when it has none or it does not parse. */\nexport function frontmatterOf(markdown: string): Record<string, unknown> | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    const parsed: unknown = parseYaml(block);\n    return parsed !== null && typeof parsed === \"object\" && !Array.isArray(parsed)\n      ? (parsed as Record<string, unknown>)\n      : null;\n  } catch {\n    return null;\n  }\n}\n\n/**\n * Why a file's frontmatter does not parse, naming the line, or null when it parses (or has none).\n * Dev, Oct 2026: an unquoted `why: \"a minefield\" with quotes` read as every field missing. Pure.\n */\nexport function frontmatterError(markdown: string): string | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    parseYaml(block);\n    return null;\n  } catch (e) {\n    const line = e instanceof YAMLParseError ? e.linePos?.[0]?.line : undefined;\n    const at = line ? ` at line ${line} (\\`${block.split(/\\r?\\n/)[line - 1]?.trim() ?? \"\"}\\`)` : \"\";\n    return `the frontmatter is not valid YAML${at}: put each text value wholly in double quotes, with any quote inside it as \\\\\" or as single quotes`;\n  }\n}\n\nfunction text(value: unknown): string | undefined {\n  if (typeof value === \"string\") return value.trim() || undefined;\n  if (typeof value === \"number\") return String(value);\n  return undefined;\n}\n\nfunction oneOf<T extends string>(values: readonly T[], value: unknown): T | undefined {\n  return typeof value === \"string\" && (values as readonly string[]).includes(value) ? (value as T) : undefined;\n}\n\n/** A source a reader can open: a link, or a library entry (`testimonials:t1`). */\nconst CHECKABLE_SOURCE = /^(?:https?:\\/\\/\\S+|[a-z_]+:[\\w-]+)$/i;\n\n/**\n * How strong an insight really is: one filed as observed is read as interpreted when its source\n * cannot be checked. Audited live Oct 2026: article lines, sourced \"an article (referenced in …)\",\n * filed as what customers said. A quote that is a statistic about people rather than someone's\n * words is the other half of that audit, and a reading of the words: `ideas-judgments.ts`.\n */\nfunction evidenceStatus(stated: EvidenceLevel, source: string): EvidenceLevel {\n  if (stated !== \"observed\") return stated;\n  return CHECKABLE_SOURCE.test(source) ? \"observed\" : \"interpreted\";\n}\n\n/** One customer truth, or null when it carries no quote or source to stand on. */\nexport function parseInsight(id: string, markdown: string): Insight | null {\n  const fm = frontmatterOf(markdown);\n  const quote = text(fm?.quote);\n  const source = text(fm?.source);\n  if (!fm || !quote || !source) return null;\n  const force = text(fm.force);\n  const persona = text(fm.persona);\n  const sourceKind = text(fm.sourceKind);\n  const author = markdown\n    .replace(/^---[\\s\\S]*?\\n---/, \"\")\n    .match(/\\bby ([\\p{Lu}][\\p{L}'’-]*\\.?(?: [\\p{Lu}][\\p{L}'’-]*\\.?)?)/u)?.[1]\n    // The sentence's full stop, never an initial's (\"Marta G.\").\n    ?.replace(/(\\p{L}{2,})\\.$/u, \"$1\");\n  return {\n    id,\n    type: text(fm.type) ?? \"other\",\n    quote,\n    source,\n    status: evidenceStatus(oneOf(EVIDENCE_LEVELS, fm.status) ?? \"observed\", source),\n    ...(sourceKind ? { sourceKind } : {}),\n    ...(force ? { force } : {}),\n    ...(persona ? { persona } : {}),\n    ...(author ? { author } : {}),\n  };\n}\n\nfunction evidenceList(value: unknown): string[] {\n  if (Array.isArray(value)) return value.flatMap((e) => (text(e) ? [String(text(e))] : []));\n  const single = text(value);\n  return single ? [single] : [];\n}\n\ntype IdeaFields = {\n  who?: string;\n  message?: string;\n  why?: string;\n  angle?: string;\n  format?: string;\n  awareness?: AwarenessStage;\n  /** The awareness as written, to quote back when it is not a stage. */\n  awarenessWritten?: string;\n  /** The platforms as written; absent when the idea names none (never a problem). */\n  platforms?: string[];\n};\n\nfunction fieldProblems(f: IdeaFields): string[] {\n  const problems: string[] = [];\n  if (!f.who) problems.push(\"who is missing: the persona it is for\");\n  if (!f.message)\n    problems.push(\n      \"message is missing: the one promise a stranger should get, what is offered and what changes for them\",\n    );\n  if (!f.why) problems.push(\"why is missing: the brief finding it answers\");\n  if (!f.awareness) {\n    const written = f.awarenessWritten ? `\"${f.awarenessWritten}\" ` : \"\";\n    problems.push(`awareness ${written}must be one of ${AWARENESS_STAGES.join(\", \")}`);\n  }\n  if (!(f.angle && (IDEA_ANGLES as readonly string[]).includes(f.angle)))\n    problems.push(`angle ${f.angle ? `\"${f.angle}\" ` : \"\"}must be one of ${IDEA_ANGLES.join(\", \")}`);\n  if (!(f.format && IDEA_FORMATS.includes(f.format)))\n    problems.push(`format ${f.format ? `\"${f.format}\" ` : \"\"}must be one of ${IDEA_FORMATS.join(\", \")}`);\n  return [...problems, ...platformProblems(f.platforms)];\n}\n\n/** A platform the catalog does not know, named with the ones it does; none named is no problem. */\nfunction platformProblems(platforms: readonly string[] | undefined): string[] {\n  const unknown = (platforms ?? []).filter((p) => !(AD_PLATFORMS as readonly string[]).includes(p));\n  return unknown.length > 0\n    ? [`platforms ${unknown.map((p) => `\"${p}\"`).join(\", \")} must be among ${AD_PLATFORMS.join(\", \")}`]\n    : [];\n}\n\n/** The platforms an idea names, as written (a single name read as a list of one). */\nfunction platformList(value: unknown): string[] | undefined {\n  const list = (Array.isArray(value) ? value : value === undefined || value === null ? [] : [value])\n    .map((v) => text(v))\n    .filter((v): v is string => v !== undefined);\n  return list.length > 0 ? list : undefined;\n}\n\n/** One idea file, or every problem that keeps it from being one. */\nexport function parseIdea(id: string, markdown: string): { idea?: Idea; problems: string[] } {\n  const unparsable = frontmatterError(markdown);\n  if (unparsable) return { problems: [unparsable] };\n  const fm = frontmatterOf(markdown) ?? {};\n  const f: IdeaFields = {\n    who: text(fm.who),\n    message: text(fm.message),\n    why: text(fm.why),\n    angle: text(fm.angle),\n    format: text(fm.format),\n    awareness: oneOf(AWARENESS_STAGES, fm.awareness),\n    awarenessWritten: text(fm.awareness),\n    platforms: platformList(fm.platforms),\n  };\n  const problems = fieldProblems(f);\n  const { who, message, why, angle, format, awareness } = f;\n  if (problems.length > 0 || !who || !message || !why || !awareness || !angle || !format) return { problems };\n  return {\n    idea: {\n      id,\n      who,\n      message,\n      evidence: evidenceList(fm.evidence),\n      awareness,\n      angle,\n      format,\n      job: fm.job === \"closer\" ? \"closer\" : \"opener\",\n      why,\n      status: oneOf(IDEA_STATUSES, fm.status) ?? \"idea\",\n      ...(f.platforms ? { platforms: f.platforms } : {}),\n    },\n    problems,\n  };\n}\n\nexport type IdeaCheck = {\n  id: string;\n  status: IdeaStatus;\n  message: string;\n  /** The strongest evidence behind it; `explore` when no insight backs it. */\n  evidence: EvidenceLevel | \"explore\";\n  /** The customer's own words it stands on, when it has some. */\n  quote?: string;\n  awareness: AwarenessStage;\n  angle: string;\n  format: string;\n  /** Where its ads run, main platform first; absent when the idea names nowhere. */\n  platforms?: string[];\n  /** Blocks building it until fixed. */\n  problems: string[];\n  /** Worth fixing; never blocks. */\n  warnings: string[];\n  /** What it adds that the live ads do not have. */\n  gaps: string[];\n  score: number;\n};\n\nexport type CheckIdeasInput = {\n  ideas: readonly Idea[];\n  insights: readonly Insight[];\n  /** Everything the company's documents say (COMPANY.md, the Knowledge): the claims an ad may make. */\n  knowledge: string;\n  /** Persona entry ids in the Knowledge; empty when there are none to check against. */\n  personas: readonly string[];\n  /** Awareness stages the company's live or built ads already speak to. */\n  coveredAwareness: readonly string[];\n  /** How many live or built ideas close (`job: closer`). */\n  closersLive: number;\n  /** Whether two messages say the same thing (`ideas-judgments.ts`); the same words, without it. */\n  sameMessage?: SameMessage;\n  /** The company's rules for its ads: a message that breaks a wording rule is not an idea to build. */\n  rules?: readonly CreativeRule[];\n  /** The language the ideas' messages are in (the company's market's), for the wording rules. */\n  language?: string;\n};\n\nconst EVIDENCE_WEIGHT: Record<EvidenceLevel | \"explore\", number> = {\n  observed: 3,\n  interpreted: 2,\n  hypothesized: 1,\n  generated: 0,\n  explore: 0,\n};\n\nconst LIVE_STATUSES: readonly IdeaStatus[] = [\"built\", \"testing\", \"winner\"];\n\n/** Numbers, percentages and prices a message states: each must be found in what the company wrote. */\nfunction claimsOf(message: string): string[] {\n  return [...message.matchAll(/\\d[\\d.,]*\\s?(?:%|€|\\$|£|x\\b|k\\b)?/gi)].map((m) => m[0].trim());\n}\n\n/** A figure as written anywhere, separators dropped: \"4.990 €\", \"4990€\" and \"4,990\" are one number. */\nfunction figureOf(claim: string): string {\n  return claim.replace(/[^\\d]/g, \"\");\n}\n\n/** Every whole number a text states, so \"4\" is never found inside \"4.990\". Pure. */\nexport function figuresIn(text: string): Set<string> {\n  return new Set([...text.matchAll(/\\d(?:[\\d.,]*\\d)?/g)].map((m) => figureOf(m[0])));\n}\n\nfunction normalize(value: string): string {\n  return value.toLowerCase().replace(/\\s+/g, \" \").trim();\n}\n\nfunction sentencesOf(message: string): number {\n  return message.split(/[.!?]+(?:\\s|$)/).filter((s) => s.trim().length > 0).length;\n}\n\ntype CheckContext = {\n  insights: ReadonlyMap<string, Insight>;\n  corpusFigures: ReadonlySet<string>;\n  covered: ReadonlySet<string>;\n  duplicateOf: ReadonlyMap<string, string>;\n  personas: readonly string[];\n  closersLive: number;\n  failed: readonly Idea[];\n  sameMessage: SameMessage;\n  rules: readonly CreativeRule[];\n  language: string | undefined;\n};\n\n/** Whether two ad messages say the same thing, however reworded. */\nexport type SameMessage = (a: string, b: string) => boolean;\n\n/** Without a reading of the words, only the same message written the same way is one. Pure. */\nexport const SAME_WORDS: SameMessage = (a, b) => normalize(a) === normalize(b);\n\n/** A failed idea this one repeats: the same message (reworded or not), or the same angle in the same format. */\nfunction repeatedFailure(idea: Idea, failed: readonly Idea[], sameMessage: SameMessage): string[] {\n  const lost = failed.find(\n    (f) =>\n      f.id !== idea.id &&\n      (sameMessage(f.message, idea.message) || (f.angle === idea.angle && f.format === idea.format)),\n  );\n  return lost\n    ? [`says what \"${lost.id}\" said, and that idea failed in the account: change the message, not just the picture`]\n    : [];\n}\n\n/** The insight on file whose id and quote share the most words with `id`, an id written from memory. */\nfunction likelyMeant(id: string, insights: ReadonlyMap<string, Insight>): string | undefined {\n  const words = (text: string) =>\n    new Set(\n      text\n        .toLowerCase()\n        .split(/[^\\p{L}\\p{N}]+/u)\n        .filter((w) => w.length >= 3),\n    );\n  const wanted = words(id);\n  let best: { id: string; shared: number } | undefined;\n  for (const insight of insights.values()) {\n    const said = words(`${insight.id} ${insight.quote}`);\n    const shared = [...wanted].filter((w) => said.has(w)).length;\n    if (shared > 0 && shared > (best?.shared ?? 0)) best = { id: insight.id, shared };\n  }\n  return best?.id;\n}\n\nfunction backingOf(idea: Idea, insights: ReadonlyMap<string, Insight>, problems: string[]) {\n  const backing = idea.evidence.flatMap((id) => {\n    const insight = insights.get(id);\n    if (!insight) {\n      const meant = likelyMeant(id, insights);\n      problems.push(\n        `evidence \"${id}\" is not in src/content/insights/: ${meant ? `did you mean \"${meant}\"? ` : \"\"}name an insight on file by its id, or leave it out`,\n      );\n    }\n    return insight ? [insight] : [];\n  });\n  return [...backing].sort((a, b) => EVIDENCE_WEIGHT[b.status] - EVIDENCE_WEIGHT[a.status])[0];\n}\n\n/** The figures a text claims that nothing the company wrote holds. Pure. */\nexport function unsourcedClaims(text: string, corpusFigures: ReadonlySet<string>): string[] {\n  return claimsOf(text).filter((claim) => {\n    const figure = figureOf(claim);\n    return figure !== \"\" && !corpusFigures.has(figure);\n  });\n}\n\n/**\n * Why an insight that states a figure cannot stand behind it as our claim, in words the agent can act\n * on. Review, Oct 2026: a figure held by an insight read as interpreted only for its unlinked source\n * was said to be in no quote at all, and the agent searched for what it already had. Pure.\n */\nfunction whyNotBacking(insight: Insight): string {\n  const named = `the insight \"${insight.id}\"`;\n  if (fromMarket(insight))\n    return `${named}, what someone in the market said, not our customer: it is never our claim; drop it`;\n  if (insight.status === \"hypothesized\" || insight.status === \"generated\")\n    return `${named}, a ${insight.status} reading, not a customer's words: source it or drop it`;\n  if (!CHECKABLE_SOURCE.test(insight.source))\n    return `${named}, which cites no link a reader can open (its source: \"${insight.source}\"): give it its link, or drop the figure`;\n  return `${named}, a statistic about people rather than a customer's words: it cannot stand behind our claim; drop it`;\n}\n\nfunction claimProblems(message: string, ctx: Pick<CheckContext, \"corpusFigures\" | \"insights\">): string[] {\n  return unsourcedClaims(message, ctx.corpusFigures).map((claim) => {\n    const figure = figureOf(claim);\n    const holder = [...ctx.insights.values()].find((insight) => figuresIn(insight.quote).has(figure));\n    return holder\n      ? `\"${claim}\" is in ${whyNotBacking(holder)}`\n      : `\"${claim}\" is in no customer quote, COMPANY.md or Knowledge entry: source it or drop it`;\n  });\n}\n\n/** Where people in the market speak, as opposed to our own customers (reviews, testimonials, calls…). */\nexport const MARKET_SOURCES: readonly string[] = [\"reddit\", \"forum\", \"web\"];\nconst TESTIMONIAL_FORMATS = [\"review_screenshot\", \"testimonial_quote\", \"video_testimonial\"];\n\nfunction fromMarket(insight: Insight | undefined): boolean {\n  return insight?.sourceKind !== undefined && MARKET_SOURCES.includes(insight.sourceKind);\n}\n\n/** An insight whose figures may stand behind our claim: our own customer's words, as written. */\nexport function sourcesClaims(insight: Insight): boolean {\n  return insight.status === \"observed\" && !fromMarket(insight);\n}\n\n/** A cited result someone in the market reported, which an ad could pass off as ours. */\nfunction borrowedProof(idea: Idea, insights: ReadonlyMap<string, Insight>): string | undefined {\n  return idea.evidence.find((id) => {\n    const insight = insights.get(id);\n    return fromMarket(insight) && insight?.type === \"proof\";\n  });\n}\n\n/** A review or testimonial format with no quote from our own customers: it could only be a fake review. */\nfunction fakeReviewProblem(idea: Idea, insights: ReadonlyMap<string, Insight>): string[] {\n  if (!TESTIMONIAL_FORMATS.includes(idea.format)) return [];\n  const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);\n  if (cited.length === 0 || !cited.every(fromMarket)) return [];\n  return [\n    `${idea.format} needs a quote from our own customer (a review, testimonial, call or survey); every one cited was said by someone in the market. Pick another format, or cite our own customer`,\n  ];\n}\n\nfunction warningsOf(\n  idea: Idea,\n  evidence: EvidenceLevel | \"explore\",\n  personas: readonly string[],\n  insights: ReadonlyMap<string, Insight>,\n): string[] {\n  const warnings: string[] = [];\n  const borrowed = borrowedProof(idea, insights);\n  if (borrowed) {\n    warnings.push(\n      `\"${borrowed}\" was said by someone in the market, not a customer of ours: use their words for the problem, never show it as our review, testimonial or result`,\n    );\n  }\n  if (sentencesOf(idea.message) > 1 || idea.message.split(/\\s+/).length > 25) {\n    warnings.push(\n      'the message says more than one thing: keep one promise that still names what is offered (\"a free roof survey that shows your real saving\", never a slogan like \"the numbers, explained\"), the rest goes to the ad text',\n    );\n  }\n  if (personas.length > 0 && !personas.includes(idea.who)) {\n    warnings.push(`who \"${idea.who}\" is not a persona in the Knowledge (${personas.join(\", \")})`);\n  }\n  if (evidence === \"explore\") {\n    warnings.push(\"no customer evidence: an explore bet. `baker research customers` may find some\");\n  }\n  return warnings;\n}\n\nfunction checkOne(idea: Idea, ctx: CheckContext): IdeaCheck {\n  const problems: string[] = [];\n  const best = backingOf(idea, ctx.insights, problems);\n  const evidence = best?.status ?? \"explore\";\n  problems.push(\n    ...claimProblems(idea.message, ctx),\n    ...fakeReviewProblem(idea, ctx.insights),\n    // The message is one line of the ad: a phrase a rule requires may sit in another.\n    ...ruleTells([idea.message], ctx.rules, ctx.language)\n      .filter((t) => t.kind === \"forbidden\")\n      .map((t) => `The message says \"${t.phrase}\": ${t.rule} (${t.strength}) — ${t.text}`),\n  );\n  const duplicate = ctx.duplicateOf.get(idea.id);\n  if (duplicate) {\n    problems.push(\n      `same angle and format, or the same message, as \"${duplicate}\": to the platform it is the same ad. Change the angle or the format`,\n    );\n  }\n  const gaps: string[] = [];\n  if (!ctx.covered.has(idea.awareness)) gaps.push(`no live ad speaks to ${idea.awareness} people`);\n  if (idea.job === \"closer\" && ctx.closersLive === 0) gaps.push(\"no live ad closes warm people\");\n  return {\n    id: idea.id,\n    status: idea.status,\n    message: idea.message,\n    evidence,\n    ...(best ? { quote: best.quote } : {}),\n    awareness: idea.awareness,\n    angle: idea.angle,\n    format: idea.format,\n    ...(idea.platforms ? { platforms: idea.platforms } : {}),\n    problems,\n    warnings: [\n      ...warningsOf(idea, evidence, ctx.personas, ctx.insights),\n      ...repeatedFailure(idea, ctx.failed, ctx.sameMessage),\n    ],\n    gaps,\n    score: EVIDENCE_WEIGHT[evidence] + gaps.length - (problems.length > 0 ? 10 : 0),\n  };\n}\n\n/** Which idea repeats an earlier one: a built idea, then the better-evidenced, then the first written keeps it. */\nfunction duplicatesOf(ideas: readonly Idea[], insights: ReadonlyMap<string, Insight>): Map<string, string> {\n  const active = ideas.filter((i) => i.status !== \"retired\" && i.status !== \"failed\");\n  const strength = (idea: Idea) =>\n    Math.max(0, ...idea.evidence.map((id) => EVIDENCE_WEIGHT[insights.get(id)?.status ?? \"explore\"]));\n  const position = new Map(ideas.map((idea, index) => [idea.id, index]));\n  const order = [...active].sort(\n    (a, b) =>\n      Number(LIVE_STATUSES.includes(b.status)) - Number(LIVE_STATUSES.includes(a.status)) ||\n      strength(b) - strength(a) ||\n      (position.get(a.id) ?? 0) - (position.get(b.id) ?? 0),\n  );\n  const seenPairs = new Map<string, string>();\n  const seenMessages = new Map<string, string>();\n  const duplicateOf = new Map<string, string>();\n  for (const idea of order) {\n    const pair = `${idea.angle}×${idea.format}`;\n    const message = normalize(idea.message);\n    const earlier = seenPairs.get(pair) ?? seenMessages.get(message);\n    if (earlier) duplicateOf.set(idea.id, earlier);\n    if (!seenPairs.has(pair)) seenPairs.set(pair, idea.id);\n    if (!seenMessages.has(message)) seenMessages.set(message, idea.id);\n  }\n  return duplicateOf;\n}\n\n/**\n * Check and rank every idea. Ideas still to build come first, best first: the strongest customer\n * evidence, then a gap the live ads leave; anything with a problem sinks. Built ideas follow.\n */\nexport function checkIdeas(input: CheckIdeasInput): IdeaCheck[] {\n  const insights = new Map(input.insights.map((insight) => [insight.id, insight]));\n  // What our own customers said, word for word, can source a claim; a stranger's number or a reading never can.\n  const ownQuotes = input.insights.filter(sourcesClaims).map((i) => i.quote);\n  const corpusFigures = figuresIn(`${input.knowledge}\\n${ownQuotes.join(\"\\n\")}`);\n  const covered = new Set(input.coveredAwareness);\n  const duplicateOf = duplicatesOf(input.ideas, insights);\n  const checks = input.ideas.map((idea) =>\n    checkOne(idea, {\n      insights,\n      corpusFigures,\n      covered,\n      duplicateOf,\n      personas: input.personas,\n      closersLive: input.closersLive,\n      failed: input.ideas.filter((i) => i.status === \"failed\"),\n      sameMessage: input.sameMessage ?? SAME_WORDS,\n      rules: input.rules ?? [],\n      language: input.language,\n    }),\n  );\n\n  const toBuild = (c: IdeaCheck) => c.status === \"idea\";\n  return checks.sort(\n    (a, b) => Number(toBuild(b)) - Number(toBuild(a)) || b.score - a.score || a.id.localeCompare(b.id),\n  );\n}\n","/**\n * Where a company's creative rules come from: the brand's own (BRAND.md, through its reading) and\n * the ones a person taught in a chat (`src/content/creative-rules/<slug>.md`, one per file). Each is\n * read as it stands when a call runs; nothing is copied into an ad's files.\n */\nimport { createHash } from \"node:crypto\";\nimport { readdir, readFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { z } from \"zod\";\nimport { frontmatterOf } from \"../../commands/creatives/ideas-model.ts\";\nimport type { BrandRule } from \"../brand/brand-rules.ts\";\nimport {\n  type CreativeRule,\n  Phrases,\n  RULE_APPLIES,\n  RULE_KINDS,\n  RULE_SOURCE_KINDS,\n  RULE_STRENGTHS,\n  type RuleCheck,\n} from \"./schema.ts\";\n\n/** Where the learned rules live in a workspace. */\nexport const RULES_DIR = path.join(\"src\", \"content\", \"creative-rules\");\n\nconst optionalText = z.string().trim().min(1).max(2000).optional().catch(undefined);\nconst optionalPhrases = Phrases.optional().catch(undefined);\nconst dateText = z\n  .union([z.string(), z.date().transform((d) => d.toISOString().slice(0, 10))])\n  .pipe(z.string().trim().min(1))\n  .optional()\n  .catch(undefined);\n\nconst Frontmatter = z.object({\n  strength: z.enum(RULE_STRENGTHS).catch(\"must\"),\n  applies: z.enum(RULE_APPLIES).catch(\"any\"),\n  scope: z\n    .object({\n      kinds: z.array(z.enum(RULE_KINDS)).optional().catch(undefined),\n      products: optionalPhrases,\n      platforms: optionalPhrases,\n      language: z.string().trim().min(2).max(10).optional().catch(undefined),\n    })\n    .catch({}),\n  check: z\n    .object({\n      forbid: optionalPhrases,\n      require: optionalPhrases,\n      allow: optionalPhrases,\n      people: z.literal(\"real\").optional().catch(undefined),\n    })\n    .optional()\n    .catch(undefined),\n  source: z\n    .object({\n      kind: z.enum(RULE_SOURCE_KINDS).catch(\"user\"),\n      feedbackId: optionalText,\n      runId: optionalText,\n      slug: optionalText,\n      quote: optionalText,\n      date: dateText,\n    })\n    .catch({ kind: \"user\" }),\n  status: z.enum([\"active\", \"retired\"]).catch(\"active\"),\n  retiredBy: optionalText,\n});\n\n/** An object with its undefined and empty-list entries left out. Pure. */\nfunction defined<T extends object>(value: T): T {\n  return Object.fromEntries(\n    Object.entries(value).filter(([, v]) => v !== undefined && !(Array.isArray(v) && v.length === 0)),\n  ) as T;\n}\n\n/** The rule's words (the body's first paragraph) and its why (a `Why:` paragraph). Pure. */\nfunction bodyOf(markdown: string): { text?: string; why?: string } {\n  const body = markdown.replace(/^---\\r?\\n[\\s\\S]*?\\r?\\n---\\r?\\n?/, \"\").trim();\n  const paragraphs = body\n    .split(/\\r?\\n\\s*\\r?\\n/)\n    .map((p) => p.trim())\n    .filter(Boolean);\n  const why = paragraphs.find((p) => /^(?:why|por qué|porque)\\s*:/i.test(p));\n  const text = paragraphs.find((p) => p !== why && !p.startsWith(\"#\"));\n  return { ...(text ? { text } : {}), ...(why ? { why: why.replace(/^[^:]+:\\s*/, \"\") } : {}) };\n}\n\n/** A rule file as a rule, read leniently (a hand edit still teaches it); null without words. Pure. */\nexport function parseRuleFile(id: string, markdown: string): CreativeRule | null {\n  const { text, why } = bodyOf(markdown);\n  if (!text) return null;\n  const fm = Frontmatter.parse(frontmatterOf(markdown) ?? {});\n  const check = fm.check ? defined<RuleCheck>(fm.check) : undefined;\n  return {\n    id,\n    origin: \"learned\",\n    strength: fm.strength,\n    applies: fm.applies,\n    scope: defined(fm.scope),\n    ...(check && Object.keys(check).length > 0 ? { check } : {}),\n    text,\n    ...(why ? { why } : {}),\n    source: defined(fm.source),\n    status: fm.status,\n    ...(fm.retiredBy ? { retiredBy: fm.retiredBy } : {}),\n  };\n}\n\n/** Every rule file in the workspace, by its slug; none when there is no folder. */\nexport async function readLearnedRules(root: string): Promise<CreativeRule[]> {\n  const dir = path.join(root, RULES_DIR);\n  const files = (await readdir(dir).catch(() => [] as string[])).filter((f) => f.endsWith(\".md\")).sort();\n  const rules = await Promise.all(\n    files.map(async (file) =>\n      parseRuleFile(file.replace(/\\.md$/, \"\"), await readFile(path.join(dir, file), \"utf8\").catch(() => \"\")),\n    ),\n  );\n  return rules.filter((r): r is CreativeRule => r !== null);\n}\n\n/** A declared rule's id: its words decide it, so the same rule keeps it across readings. Pure. */\nconst declaredId = (text: string) => `brand-${createHash(\"sha256\").update(text.trim()).digest(\"hex\").slice(0, 8)}`;\n\n/**\n * A ban the rule's own words show as both right and wrong, no allowed phrase telling them apart:\n * \"'£640 a year, at 24p a unit', never '£640 a year'\" bans a bare figure, not the words, so code\n * cannot check it (live, Oct 2026: read as banning \"£640 a year\", which the right form says too).\n */\nfunction shownBothWays(text: string, phrase: string, allow: readonly string[] | undefined): boolean {\n  const fold = (s: string) => s.normalize(\"NFKD\").replace(/\\p{M}/gu, \"\").toLowerCase();\n  const said = fold(text).split(fold(phrase)).length - 1;\n  return said > 1 && !(allow ?? []).some((a) => fold(a).includes(fold(phrase)));\n}\n\n/** A bare word of one or two letters (\"IA\", \"DS\"): an acronym a brand bans reads as an ordinary word too. */\nconst BARE_SHORT_WORD = /^\\p{L}{1,2}$/u;\n\n/**\n * The rules the brand's documents state, as creative rules. Code holds only the words a brand bans,\n * never the ones it says to use: a brand document's \"must\" depends on the piece (prod, Oct 2026: its\n * taglines and CTAs fired on 28 of 66 approved ads), and the reviewers weigh those. Pure.\n */\nexport function declaredRules(rules: readonly BrandRule[]): CreativeRule[] {\n  return rules.map(({ text, strength, applies, forbid, allow }) => {\n    const checked = forbid?.filter((p) => !BARE_SHORT_WORD.test(p.trim()) && !shownBothWays(text, p, allow));\n    const check = defined<RuleCheck>({ forbid: checked, ...(checked?.length ? { allow } : {}) });\n    return {\n      id: declaredId(text),\n      origin: \"declared\",\n      strength,\n      applies,\n      scope: {},\n      ...(Object.keys(check).length > 0 ? { check } : {}),\n      text,\n      source: { kind: \"brand\" },\n      status: \"active\",\n    };\n  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package/dist/chunk-MPACDBH5.js

@@ -0,0 +1,74 @@
+import {
+  cacheGet,
+  cacheSet,
+  handleConnectionError,
+  needsConnectionFix,
+  writeJsonEnvelope
+} from "./chunk-SWL4AAPP.js";
+import {
+  ApiError,
+  apiGet
+} from "./chunk-XDZVBX6L.js";
+import {
+  getEnv
+} from "./chunk-EE72SSB2.js";
+
+// src/commands/ga4/resolve.ts
+async function fetchProperties(useCache = true) {
+  if (useCache) {
+    const cached = cacheGet("ga4-properties", "list");
+    if (cached) return cached.data;
+  }
+  const params = !useCache ? { "skip-cache": "true" } : void 0;
+  const data = await apiGet("/api/ga4/properties", params);
+  if (useCache) {
+    cacheSet("ga4-properties", "list", data, 60 * 60 * 1e3);
+  }
+  return data;
+}
+async function resolvePropertyId(args) {
+  const fromArgs = args["property-id"];
+  const fromEnv = getEnv().BAKER_GA4_PROPERTY_ID;
+  const propertyId = fromArgs || fromEnv;
+  if (propertyId) return propertyId;
+  const useCache = !args["no-cache"];
+  try {
+    const properties = await fetchProperties(useCache);
+    const [single] = properties;
+    if (properties.length === 1 && single) {
+      process.stderr.write(`Using property "${single.name}" (${single.externalId})
+`);
+      return single.externalId;
+    }
+    if (properties.length === 0) {
+      handleConnectionError("ga4");
+    }
+    const list = properties.map((p) => `  ${p.externalId}  ${p.name}`).join("\n");
+    writeJsonEnvelope({
+      ok: false,
+      error: {
+        code: "MULTIPLE_PROPERTIES",
+        message: `Multiple properties found. Pass --property-id or set BAKER_GA4_PROPERTY_ID:
+${list}`
+      }
+    });
+    process.exit(1);
+  } catch (err) {
+    if (err instanceof ApiError && needsConnectionFix(err.code, err.message)) {
+      handleConnectionError("ga4", err.message);
+    }
+    writeJsonEnvelope({
+      ok: false,
+      error: {
+        code: "RESOLUTION_ERROR",
+        message: "Could not auto-detect property. Pass --property-id or set BAKER_GA4_PROPERTY_ID."
+      }
+    });
+    process.exit(1);
+  }
+}
+
+export {
+  resolvePropertyId
+};
+//# sourceMappingURL=chunk-MPACDBH5.js.map