@koda-sl/baker-cli 0.477.0-dev.55c09e3e8 → 0.495.0-dev.c2b64ccca

package/dist/chunk-P4UQBJNY.js

@@ -1,486 +0,0 @@
-import {
-  rememberedJev
-} from "./chunk-L66QWXPF.js";
-import {
-  holdUnbilledSpend
-} from "./chunk-KMMVQ2MR.js";
-import {
-  staticFormatPatternSchema
-} from "./chunk-IWLWY2UD.js";
-
-// src/commands/creatives/ideas-model.ts
-import { parse as parseYaml, YAMLParseError } from "yaml";
-var IDEA_ANGLES = [
-  "pain_relief",
-  "aspiration",
-  "status",
-  "fear",
-  "FOMO",
-  "identity",
-  "contrarian",
-  "education",
-  "novelty",
-  "authority",
-  "community",
-  "transformation",
-  "convenience",
-  "save_money",
-  "save_time",
-  "save_effort",
-  "named_enemy",
-  "objection_crusher",
-  "villain_democratization",
-  "commiseration",
-  "recognition_mirror",
-  "flipped_idiom"
-];
-var IDEA_VIDEO_FORMATS = [
-  "video_ugc",
-  "video_founder",
-  "video_testimonial",
-  "video_demo",
-  "video_screen_recording",
-  "video_explainer",
-  "video_motion_graphics"
-];
-var IDEA_FORMATS = [...staticFormatPatternSchema.options, ...IDEA_VIDEO_FORMATS];
-var AWARENESS_STAGES = ["unaware", "problem_aware", "solution_aware", "product_aware", "most_aware"];
-var EVIDENCE_LEVELS = ["observed", "interpreted", "hypothesized", "generated"];
-var IDEA_STATUSES = ["idea", "built", "testing", "winner", "failed", "inconclusive", "retired"];
-var FRONTMATTER = /^---\r?\n([\s\S]*?)\r?\n---/;
-function frontmatterOf(markdown) {
-  const block = FRONTMATTER.exec(markdown)?.[1];
-  if (block === void 0) return null;
-  try {
-    const parsed = parseYaml(block);
-    return parsed !== null && typeof parsed === "object" && !Array.isArray(parsed) ? parsed : null;
-  } catch {
-    return null;
-  }
-}
-function frontmatterError(markdown) {
-  const block = FRONTMATTER.exec(markdown)?.[1];
-  if (block === void 0) return null;
-  try {
-    parseYaml(block);
-    return null;
-  } catch (e) {
-    const line = e instanceof YAMLParseError ? e.linePos?.[0]?.line : void 0;
-    const at = line ? ` at line ${line} (\`${block.split(/\r?\n/)[line - 1]?.trim() ?? ""}\`)` : "";
-    return `the frontmatter is not valid YAML${at}: put each text value wholly in double quotes, with any quote inside it as \\" or as single quotes`;
-  }
-}
-function text(value) {
-  if (typeof value === "string") return value.trim() || void 0;
-  if (typeof value === "number") return String(value);
-  return void 0;
-}
-function oneOf(values, value) {
-  return typeof value === "string" && values.includes(value) ? value : void 0;
-}
-var CHECKABLE_SOURCE = /^(?:https?:\/\/\S+|[a-z_]+:[\w-]+)$/i;
-function evidenceStatus(stated, source) {
-  if (stated !== "observed") return stated;
-  return CHECKABLE_SOURCE.test(source) ? "observed" : "interpreted";
-}
-function parseInsight(id, markdown) {
-  const fm = frontmatterOf(markdown);
-  const quote = text(fm?.quote);
-  const source = text(fm?.source);
-  if (!fm || !quote || !source) return null;
-  const force = text(fm.force);
-  const persona = text(fm.persona);
-  const sourceKind = text(fm.sourceKind);
-  const author = markdown.replace(/^---[\s\S]*?\n---/, "").match(/\bby ([\p{Lu}][\p{L}'’-]*\.?(?: [\p{Lu}][\p{L}'’-]*\.?)?)/u)?.[1]?.replace(new RegExp("(\\p{L}{2,})\\.$", "u"), "$1");
-  return {
-    id,
-    type: text(fm.type) ?? "other",
-    quote,
-    source,
-    status: evidenceStatus(oneOf(EVIDENCE_LEVELS, fm.status) ?? "observed", source),
-    ...sourceKind ? { sourceKind } : {},
-    ...force ? { force } : {},
-    ...persona ? { persona } : {},
-    ...author ? { author } : {}
-  };
-}
-function evidenceList(value) {
-  if (Array.isArray(value)) return value.flatMap((e) => text(e) ? [String(text(e))] : []);
-  const single = text(value);
-  return single ? [single] : [];
-}
-function fieldProblems(f) {
-  const problems = [];
-  if (!f.who) problems.push("who is missing: the persona it is for");
-  if (!f.message)
-    problems.push(
-      "message is missing: the one promise a stranger should get, what is offered and what changes for them"
-    );
-  if (!f.why) problems.push("why is missing: the brief finding it answers");
-  if (!f.awareness) {
-    const written = f.awarenessWritten ? `"${f.awarenessWritten}" ` : "";
-    problems.push(`awareness ${written}must be one of ${AWARENESS_STAGES.join(", ")}`);
-  }
-  if (!(f.angle && IDEA_ANGLES.includes(f.angle)))
-    problems.push(`angle ${f.angle ? `"${f.angle}" ` : ""}must be one of ${IDEA_ANGLES.join(", ")}`);
-  if (!(f.format && IDEA_FORMATS.includes(f.format)))
-    problems.push(`format ${f.format ? `"${f.format}" ` : ""}must be one of ${IDEA_FORMATS.join(", ")}`);
-  return problems;
-}
-function parseIdea(id, markdown) {
-  const unparsable = frontmatterError(markdown);
-  if (unparsable) return { problems: [unparsable] };
-  const fm = frontmatterOf(markdown) ?? {};
-  const f = {
-    who: text(fm.who),
-    message: text(fm.message),
-    why: text(fm.why),
-    angle: text(fm.angle),
-    format: text(fm.format),
-    awareness: oneOf(AWARENESS_STAGES, fm.awareness),
-    awarenessWritten: text(fm.awareness)
-  };
-  const problems = fieldProblems(f);
-  const { who, message, why, angle, format, awareness } = f;
-  if (problems.length > 0 || !who || !message || !why || !awareness || !angle || !format) return { problems };
-  return {
-    idea: {
-      id,
-      who,
-      message,
-      evidence: evidenceList(fm.evidence),
-      awareness,
-      angle,
-      format,
-      job: fm.job === "closer" ? "closer" : "opener",
-      why,
-      status: oneOf(IDEA_STATUSES, fm.status) ?? "idea"
-    },
-    problems
-  };
-}
-var EVIDENCE_WEIGHT = {
-  observed: 3,
-  interpreted: 2,
-  hypothesized: 1,
-  generated: 0,
-  explore: 0
-};
-var LIVE_STATUSES = ["built", "testing", "winner"];
-function claimsOf(message) {
-  return [...message.matchAll(/\d[\d.,]*\s?(?:%|€|\$|£|x\b|k\b)?/gi)].map((m) => m[0].trim());
-}
-function figureOf(claim) {
-  return claim.replace(/[^\d]/g, "");
-}
-function figuresIn(text2) {
-  return new Set([...text2.matchAll(/\d(?:[\d.,]*\d)?/g)].map((m) => figureOf(m[0])));
-}
-function normalize(value) {
-  return value.toLowerCase().replace(/\s+/g, " ").trim();
-}
-function sentencesOf(message) {
-  return message.split(/[.!?]+(?:\s|$)/).filter((s) => s.trim().length > 0).length;
-}
-var SAME_WORDS = (a, b) => normalize(a) === normalize(b);
-function repeatedFailure(idea, failed, sameMessage) {
-  const lost = failed.find(
-    (f) => f.id !== idea.id && (sameMessage(f.message, idea.message) || f.angle === idea.angle && f.format === idea.format)
-  );
-  return lost ? [`says what "${lost.id}" said, and that idea failed in the account: change the message, not just the picture`] : [];
-}
-function likelyMeant(id, insights) {
-  const words = (text2) => new Set(
-    text2.toLowerCase().split(/[^\p{L}\p{N}]+/u).filter((w) => w.length >= 3)
-  );
-  const wanted = words(id);
-  let best;
-  for (const insight of insights.values()) {
-    const said = words(`${insight.id} ${insight.quote}`);
-    const shared = [...wanted].filter((w) => said.has(w)).length;
-    if (shared > 0 && shared > (best?.shared ?? 0)) best = { id: insight.id, shared };
-  }
-  return best?.id;
-}
-function backingOf(idea, insights, problems) {
-  const backing = idea.evidence.flatMap((id) => {
-    const insight = insights.get(id);
-    if (!insight) {
-      const meant = likelyMeant(id, insights);
-      problems.push(
-        `evidence "${id}" is not in src/content/insights/: ${meant ? `did you mean "${meant}"? ` : ""}name an insight on file by its id, or leave it out`
-      );
-    }
-    return insight ? [insight] : [];
-  });
-  return [...backing].sort((a, b) => EVIDENCE_WEIGHT[b.status] - EVIDENCE_WEIGHT[a.status])[0];
-}
-function unsourcedClaims(text2, corpusFigures) {
-  return claimsOf(text2).filter((claim) => {
-    const figure = figureOf(claim);
-    return figure !== "" && !corpusFigures.has(figure);
-  });
-}
-function claimProblems(message, corpusFigures) {
-  return unsourcedClaims(message, corpusFigures).map(
-    (claim) => `"${claim}" is in no customer quote, COMPANY.md or Knowledge entry: source it or drop it`
-  );
-}
-var MARKET_SOURCES = ["reddit", "forum", "web"];
-var TESTIMONIAL_FORMATS = ["review_screenshot", "testimonial_quote", "video_testimonial"];
-function fromMarket(insight) {
-  return insight?.sourceKind !== void 0 && MARKET_SOURCES.includes(insight.sourceKind);
-}
-function sourcesClaims(insight) {
-  return insight.status === "observed" && !fromMarket(insight);
-}
-function borrowedProof(idea, insights) {
-  return idea.evidence.find((id) => {
-    const insight = insights.get(id);
-    return fromMarket(insight) && insight?.type === "proof";
-  });
-}
-function fakeReviewProblem(idea, insights) {
-  if (!TESTIMONIAL_FORMATS.includes(idea.format)) return [];
-  const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);
-  if (cited.length === 0 || !cited.every(fromMarket)) return [];
-  return [
-    `${idea.format} needs a quote from our own customer (a review, testimonial, call or survey); every one cited was said by someone in the market. Pick another format, or cite our own customer`
-  ];
-}
-function warningsOf(idea, evidence, personas, insights) {
-  const warnings = [];
-  const borrowed = borrowedProof(idea, insights);
-  if (borrowed) {
-    warnings.push(
-      `"${borrowed}" was said by someone in the market, not a customer of ours: use their words for the problem, never show it as our review, testimonial or result`
-    );
-  }
-  if (sentencesOf(idea.message) > 1 || idea.message.split(/\s+/).length > 25) {
-    warnings.push(
-      'the message says more than one thing: keep one promise that still names what is offered ("a free roof survey that shows your real saving", never a slogan like "the numbers, explained"), the rest goes to the ad text'
-    );
-  }
-  if (personas.length > 0 && !personas.includes(idea.who)) {
-    warnings.push(`who "${idea.who}" is not a persona in the Knowledge (${personas.join(", ")})`);
-  }
-  if (evidence === "explore") {
-    warnings.push("no customer evidence: an explore bet. `baker research customers` may find some");
-  }
-  return warnings;
-}
-function checkOne(idea, ctx) {
-  const problems = [];
-  const best = backingOf(idea, ctx.insights, problems);
-  const evidence = best?.status ?? "explore";
-  problems.push(...claimProblems(idea.message, ctx.corpusFigures), ...fakeReviewProblem(idea, ctx.insights));
-  const duplicate = ctx.duplicateOf.get(idea.id);
-  if (duplicate) {
-    problems.push(
-      `same angle and format, or the same message, as "${duplicate}": to the platform it is the same ad. Change the angle or the format`
-    );
-  }
-  const gaps = [];
-  if (!ctx.covered.has(idea.awareness)) gaps.push(`no live ad speaks to ${idea.awareness} people`);
-  if (idea.job === "closer" && ctx.closersLive === 0) gaps.push("no live ad closes warm people");
-  return {
-    id: idea.id,
-    status: idea.status,
-    message: idea.message,
-    evidence,
-    ...best ? { quote: best.quote } : {},
-    awareness: idea.awareness,
-    angle: idea.angle,
-    format: idea.format,
-    problems,
-    warnings: [
-      ...warningsOf(idea, evidence, ctx.personas, ctx.insights),
-      ...repeatedFailure(idea, ctx.failed, ctx.sameMessage)
-    ],
-    gaps,
-    score: EVIDENCE_WEIGHT[evidence] + gaps.length - (problems.length > 0 ? 10 : 0)
-  };
-}
-function duplicatesOf(ideas, insights) {
-  const active = ideas.filter((i) => i.status !== "retired" && i.status !== "failed");
-  const strength = (idea) => Math.max(0, ...idea.evidence.map((id) => EVIDENCE_WEIGHT[insights.get(id)?.status ?? "explore"]));
-  const position = new Map(ideas.map((idea, index) => [idea.id, index]));
-  const order = [...active].sort(
-    (a, b) => Number(LIVE_STATUSES.includes(b.status)) - Number(LIVE_STATUSES.includes(a.status)) || strength(b) - strength(a) || (position.get(a.id) ?? 0) - (position.get(b.id) ?? 0)
-  );
-  const seenPairs = /* @__PURE__ */ new Map();
-  const seenMessages = /* @__PURE__ */ new Map();
-  const duplicateOf = /* @__PURE__ */ new Map();
-  for (const idea of order) {
-    const pair = `${idea.angle}\xD7${idea.format}`;
-    const message = normalize(idea.message);
-    const earlier = seenPairs.get(pair) ?? seenMessages.get(message);
-    if (earlier) duplicateOf.set(idea.id, earlier);
-    if (!seenPairs.has(pair)) seenPairs.set(pair, idea.id);
-    if (!seenMessages.has(message)) seenMessages.set(message, idea.id);
-  }
-  return duplicateOf;
-}
-function checkIdeas(input) {
-  const insights = new Map(input.insights.map((insight) => [insight.id, insight]));
-  const ownQuotes = input.insights.filter(sourcesClaims).map((i) => i.quote);
-  const corpusFigures = figuresIn(`${input.knowledge}
-${ownQuotes.join("\n")}`);
-  const covered = new Set(input.coveredAwareness);
-  const duplicateOf = duplicatesOf(input.ideas, insights);
-  const checks = input.ideas.map(
-    (idea) => checkOne(idea, {
-      insights,
-      corpusFigures,
-      covered,
-      duplicateOf,
-      personas: input.personas,
-      closersLive: input.closersLive,
-      failed: input.ideas.filter((i) => i.status === "failed"),
-      sameMessage: input.sameMessage ?? SAME_WORDS
-    })
-  );
-  const toBuild = (c) => c.status === "idea";
-  return checks.sort(
-    (a, b) => Number(toBuild(b)) - Number(toBuild(a)) || b.score - a.score || a.id.localeCompare(b.id)
-  );
-}
-
-// src/commands/creatives/ideas-judgments.ts
-var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
-var STATISTIC_HELD = 0.65;
-var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
-var SAME_MESSAGE_HELD = 0.42;
-async function withStatisticsRead(insights, ask) {
-  const observed = insights.filter((i) => i.status === "observed");
-  if (observed.length === 0) return [...insights];
-  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
-  if (answers === null) return [...insights];
-  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
-  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
-}
-async function sameMessageRead(ideas, ask) {
-  const failed = ideas.filter((i) => i.status === "failed");
-  const pairs = failed.flatMap(
-    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
-  );
-  if (pairs.length === 0) return SAME_WORDS;
-  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
-  if (answers === null) return SAME_WORDS;
-  const same = new Set(
-    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
-  );
-  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
-}
-
-// src/commands/creatives/ideas-workspace.ts
-import { readdir, readFile } from "fs/promises";
-import path from "path";
-var IDEAS_DIR = path.join("src", "creatives", "_ideas");
-var INSIGHTS_DIR = path.join("src", "content", "insights");
-async function markdownFiles(dir, recursive = false) {
-  const entries = await readdir(dir, { recursive }).catch(() => []);
-  return entries.filter((f) => f.endsWith(".md")).sort();
-}
-var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
-function workspaceIdeasJudge(root) {
-  const cacheDir = path.join(root, "canvas", ".cache");
-  const spent = [];
-  return {
-    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
-    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
-  };
-}
-async function readInsights(root, opts = {}) {
-  const dir = path.join(root, INSIGHTS_DIR);
-  const insights = [];
-  for (const file of await markdownFiles(dir, true)) {
-    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
-    if (insight) insights.push(insight);
-  }
-  if (opts.ask) return withStatisticsRead(insights, opts.ask);
-  const judge = workspaceIdeasJudge(root);
-  const read = await withStatisticsRead(insights, judge.ask);
-  await judge.done();
-  return read;
-}
-async function readIdeas(root) {
-  const dir = path.join(root, IDEAS_DIR);
-  const ideas = [];
-  const unreadable = [];
-  for (const file of await markdownFiles(dir)) {
-    const id = idOf(file);
-    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
-    if (parsed.idea) ideas.push(parsed.idea);
-    else unreadable.push({ id, problems: parsed.problems });
-  }
-  return { ideas, unreadable };
-}
-async function readPersonaIds(root) {
-  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
-}
-var MAX_KNOWLEDGE_CHARS = 2e5;
-async function readKnowledgeCorpus(root) {
-  const parts = [];
-  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
-  if (company) parts.push(company);
-  const content = path.join(root, "src", "content");
-  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
-  const files = (await markdownFiles(content, true)).filter((f) => !f.replace(/\\/g, "/").startsWith(`${insights}/`));
-  for (const file of files) {
-    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
-    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
-  }
-  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
-}
-async function readCreativeRecords(root) {
-  const dir = path.join(root, "src", "creatives");
-  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
-  const records = [];
-  for (const entry of entries) {
-    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
-    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
-    if (raw === null) continue;
-    const fm = frontmatterOf(raw) ?? {};
-    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
-    records.push({
-      slug: entry.name,
-      ...pick("status"),
-      ...pick("idea"),
-      ...pick("awareness"),
-      ...pick("angle"),
-      ...pick("kind")
-    });
-  }
-  return records;
-}
-var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
-function coverageOf(ideas, creatives) {
-  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
-  const awareness = new Set(live.map((i) => i.awareness));
-  for (const creative of creatives) {
-    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
-  }
-  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
-}
-
-export {
-  IDEA_ANGLES,
-  IDEA_VIDEO_FORMATS,
-  IDEA_FORMATS,
-  AWARENESS_STAGES,
-  figuresIn,
-  unsourcedClaims,
-  sourcesClaims,
-  checkIdeas,
-  sameMessageRead,
-  IDEAS_DIR,
-  workspaceIdeasJudge,
-  readInsights,
-  readIdeas,
-  readPersonaIds,
-  readKnowledgeCorpus,
-  readCreativeRecords,
-  coverageOf
-};
-//# sourceMappingURL=chunk-P4UQBJNY.js.map

package/dist/chunk-P4UQBJNY.js.map

@@ -1 +0,0 @@
-{"version":3,"sources":["../src/commands/creatives/ideas-model.ts","../src/commands/creatives/ideas-judgments.ts","../src/commands/creatives/ideas-workspace.ts"],"sourcesContent":["/**\n * Ideas and the customer truths they stand on.\n *\n * An idea (src/creatives/_ideas/<id>.md) is one bet: who it is for, the one thing it says, the\n * customer evidence behind it and how it says it. An insight (src/content/insights/<id>.md) is\n * one customer truth, a quote with its source. `checkIdeas` is the judgment the agent used to\n * carry in prose: is each idea backed by something a customer said, does it claim only what the\n * Knowledge holds, is it a different ad from the others, does it fill a gap. Pure.\n */\nimport { staticFormatPatternSchema } from \"@baker/api\";\nimport { parse as parseYaml, YAMLParseError } from \"yaml\";\n\n/** How an idea persuades, in the ads library's own angle vocabulary, so ours and theirs compare. */\nexport const IDEA_ANGLES = [\n  \"pain_relief\",\n  \"aspiration\",\n  \"status\",\n  \"fear\",\n  \"FOMO\",\n  \"identity\",\n  \"contrarian\",\n  \"education\",\n  \"novelty\",\n  \"authority\",\n  \"community\",\n  \"transformation\",\n  \"convenience\",\n  \"save_money\",\n  \"save_time\",\n  \"save_effort\",\n  \"named_enemy\",\n  \"objection_crusher\",\n  \"villain_democratization\",\n  \"commiseration\",\n  \"recognition_mirror\",\n  \"flipped_idiom\",\n] as const;\n\n/** Video formats an idea may take; every other format is a static container from the library. */\nexport const IDEA_VIDEO_FORMATS = [\n  \"video_ugc\",\n  \"video_founder\",\n  \"video_testimonial\",\n  \"video_demo\",\n  \"video_screen_recording\",\n  \"video_explainer\",\n  \"video_motion_graphics\",\n] as const;\n\nexport const IDEA_FORMATS: readonly string[] = [...staticFormatPatternSchema.options, ...IDEA_VIDEO_FORMATS];\n\nexport const AWARENESS_STAGES = [\"unaware\", \"problem_aware\", \"solution_aware\", \"product_aware\", \"most_aware\"] as const;\nexport type AwarenessStage = (typeof AWARENESS_STAGES)[number];\n\nexport const EVIDENCE_LEVELS = [\"observed\", \"interpreted\", \"hypothesized\", \"generated\"] as const;\nexport type EvidenceLevel = (typeof EVIDENCE_LEVELS)[number];\n\nexport const IDEA_STATUSES = [\"idea\", \"built\", \"testing\", \"winner\", \"failed\", \"inconclusive\", \"retired\"] as const;\nexport type IdeaStatus = (typeof IDEA_STATUSES)[number];\n\nexport type Insight = {\n  id: string;\n  type: string;\n  quote: string;\n  source: string;\n  status: EvidenceLevel;\n  sourceKind?: string;\n  force?: string;\n  persona?: string;\n  /** Who said it, as the research wrote it (\"A 5★ Trustpilot review by Lena Fischer.\"). */\n  author?: string;\n};\n\nexport type Idea = {\n  id: string;\n  who: string;\n  message: string;\n  evidence: string[];\n  awareness: AwarenessStage;\n  angle: string;\n  format: string;\n  job: \"opener\" | \"closer\";\n  why: string;\n  status: IdeaStatus;\n};\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?)\\r?\\n---/;\n\n/** A markdown file's frontmatter as an object, or null when it has none or it does not parse. */\nexport function frontmatterOf(markdown: string): Record<string, unknown> | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    const parsed: unknown = parseYaml(block);\n    return parsed !== null && typeof parsed === \"object\" && !Array.isArray(parsed)\n      ? (parsed as Record<string, unknown>)\n      : null;\n  } catch {\n    return null;\n  }\n}\n\n/**\n * Why a file's frontmatter does not parse, naming the line, or null when it parses (or has none).\n * Dev, Oct 2026: an unquoted `why: \"a minefield\" with quotes` read as every field missing. Pure.\n */\nexport function frontmatterError(markdown: string): string | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    parseYaml(block);\n    return null;\n  } catch (e) {\n    const line = e instanceof YAMLParseError ? e.linePos?.[0]?.line : undefined;\n    const at = line ? ` at line ${line} (\\`${block.split(/\\r?\\n/)[line - 1]?.trim() ?? \"\"}\\`)` : \"\";\n    return `the frontmatter is not valid YAML${at}: put each text value wholly in double quotes, with any quote inside it as \\\\\" or as single quotes`;\n  }\n}\n\nfunction text(value: unknown): string | undefined {\n  if (typeof value === \"string\") return value.trim() || undefined;\n  if (typeof value === \"number\") return String(value);\n  return undefined;\n}\n\nfunction oneOf<T extends string>(values: readonly T[], value: unknown): T | undefined {\n  return typeof value === \"string\" && (values as readonly string[]).includes(value) ? (value as T) : undefined;\n}\n\n/** A source a reader can open: a link, or a library entry (`testimonials:t1`). */\nconst CHECKABLE_SOURCE = /^(?:https?:\\/\\/\\S+|[a-z_]+:[\\w-]+)$/i;\n\n/**\n * How strong an insight really is: one filed as observed is read as interpreted when its source\n * cannot be checked. Audited live Oct 2026: article lines, sourced \"an article (referenced in …)\",\n * filed as what customers said. A quote that is a statistic about people rather than someone's\n * words is the other half of that audit, and a reading of the words: `ideas-judgments.ts`.\n */\nfunction evidenceStatus(stated: EvidenceLevel, source: string): EvidenceLevel {\n  if (stated !== \"observed\") return stated;\n  return CHECKABLE_SOURCE.test(source) ? \"observed\" : \"interpreted\";\n}\n\n/** One customer truth, or null when it carries no quote or source to stand on. */\nexport function parseInsight(id: string, markdown: string): Insight | null {\n  const fm = frontmatterOf(markdown);\n  const quote = text(fm?.quote);\n  const source = text(fm?.source);\n  if (!fm || !quote || !source) return null;\n  const force = text(fm.force);\n  const persona = text(fm.persona);\n  const sourceKind = text(fm.sourceKind);\n  const author = markdown\n    .replace(/^---[\\s\\S]*?\\n---/, \"\")\n    .match(/\\bby ([\\p{Lu}][\\p{L}'’-]*\\.?(?: [\\p{Lu}][\\p{L}'’-]*\\.?)?)/u)?.[1]\n    // The sentence's full stop, never an initial's (\"Marta G.\").\n    ?.replace(/(\\p{L}{2,})\\.$/u, \"$1\");\n  return {\n    id,\n    type: text(fm.type) ?? \"other\",\n    quote,\n    source,\n    status: evidenceStatus(oneOf(EVIDENCE_LEVELS, fm.status) ?? \"observed\", source),\n    ...(sourceKind ? { sourceKind } : {}),\n    ...(force ? { force } : {}),\n    ...(persona ? { persona } : {}),\n    ...(author ? { author } : {}),\n  };\n}\n\nfunction evidenceList(value: unknown): string[] {\n  if (Array.isArray(value)) return value.flatMap((e) => (text(e) ? [String(text(e))] : []));\n  const single = text(value);\n  return single ? [single] : [];\n}\n\ntype IdeaFields = {\n  who?: string;\n  message?: string;\n  why?: string;\n  angle?: string;\n  format?: string;\n  awareness?: AwarenessStage;\n  /** The awareness as written, to quote back when it is not a stage. */\n  awarenessWritten?: string;\n};\n\nfunction fieldProblems(f: IdeaFields): string[] {\n  const problems: string[] = [];\n  if (!f.who) problems.push(\"who is missing: the persona it is for\");\n  if (!f.message)\n    problems.push(\n      \"message is missing: the one promise a stranger should get, what is offered and what changes for them\",\n    );\n  if (!f.why) problems.push(\"why is missing: the brief finding it answers\");\n  if (!f.awareness) {\n    const written = f.awarenessWritten ? `\"${f.awarenessWritten}\" ` : \"\";\n    problems.push(`awareness ${written}must be one of ${AWARENESS_STAGES.join(\", \")}`);\n  }\n  if (!(f.angle && (IDEA_ANGLES as readonly string[]).includes(f.angle)))\n    problems.push(`angle ${f.angle ? `\"${f.angle}\" ` : \"\"}must be one of ${IDEA_ANGLES.join(\", \")}`);\n  if (!(f.format && IDEA_FORMATS.includes(f.format)))\n    problems.push(`format ${f.format ? `\"${f.format}\" ` : \"\"}must be one of ${IDEA_FORMATS.join(\", \")}`);\n  return problems;\n}\n\n/** One idea file, or every problem that keeps it from being one. */\nexport function parseIdea(id: string, markdown: string): { idea?: Idea; problems: string[] } {\n  const unparsable = frontmatterError(markdown);\n  if (unparsable) return { problems: [unparsable] };\n  const fm = frontmatterOf(markdown) ?? {};\n  const f: IdeaFields = {\n    who: text(fm.who),\n    message: text(fm.message),\n    why: text(fm.why),\n    angle: text(fm.angle),\n    format: text(fm.format),\n    awareness: oneOf(AWARENESS_STAGES, fm.awareness),\n    awarenessWritten: text(fm.awareness),\n  };\n  const problems = fieldProblems(f);\n  const { who, message, why, angle, format, awareness } = f;\n  if (problems.length > 0 || !who || !message || !why || !awareness || !angle || !format) return { problems };\n  return {\n    idea: {\n      id,\n      who,\n      message,\n      evidence: evidenceList(fm.evidence),\n      awareness,\n      angle,\n      format,\n      job: fm.job === \"closer\" ? \"closer\" : \"opener\",\n      why,\n      status: oneOf(IDEA_STATUSES, fm.status) ?? \"idea\",\n    },\n    problems,\n  };\n}\n\nexport type IdeaCheck = {\n  id: string;\n  status: IdeaStatus;\n  message: string;\n  /** The strongest evidence behind it; `explore` when no insight backs it. */\n  evidence: EvidenceLevel | \"explore\";\n  /** The customer's own words it stands on, when it has some. */\n  quote?: string;\n  awareness: AwarenessStage;\n  angle: string;\n  format: string;\n  /** Blocks building it until fixed. */\n  problems: string[];\n  /** Worth fixing; never blocks. */\n  warnings: string[];\n  /** What it adds that the live ads do not have. */\n  gaps: string[];\n  score: number;\n};\n\nexport type CheckIdeasInput = {\n  ideas: readonly Idea[];\n  insights: readonly Insight[];\n  /** Everything the company's documents say (COMPANY.md, the Knowledge): the claims an ad may make. */\n  knowledge: string;\n  /** Persona entry ids in the Knowledge; empty when there are none to check against. */\n  personas: readonly string[];\n  /** Awareness stages the company's live or built ads already speak to. */\n  coveredAwareness: readonly string[];\n  /** How many live or built ideas close (`job: closer`). */\n  closersLive: number;\n  /** Whether two messages say the same thing (`ideas-judgments.ts`); the same words, without it. */\n  sameMessage?: SameMessage;\n};\n\nconst EVIDENCE_WEIGHT: Record<EvidenceLevel | \"explore\", number> = {\n  observed: 3,\n  interpreted: 2,\n  hypothesized: 1,\n  generated: 0,\n  explore: 0,\n};\n\nconst LIVE_STATUSES: readonly IdeaStatus[] = [\"built\", \"testing\", \"winner\"];\n\n/** Numbers, percentages and prices a message states: each must be found in what the company wrote. */\nfunction claimsOf(message: string): string[] {\n  return [...message.matchAll(/\\d[\\d.,]*\\s?(?:%|€|\\$|£|x\\b|k\\b)?/gi)].map((m) => m[0].trim());\n}\n\n/** A figure as written anywhere, separators dropped: \"4.990 €\", \"4990€\" and \"4,990\" are one number. */\nfunction figureOf(claim: string): string {\n  return claim.replace(/[^\\d]/g, \"\");\n}\n\n/** Every whole number a text states, so \"4\" is never found inside \"4.990\". Pure. */\nexport function figuresIn(text: string): Set<string> {\n  return new Set([...text.matchAll(/\\d(?:[\\d.,]*\\d)?/g)].map((m) => figureOf(m[0])));\n}\n\nfunction normalize(value: string): string {\n  return value.toLowerCase().replace(/\\s+/g, \" \").trim();\n}\n\nfunction sentencesOf(message: string): number {\n  return message.split(/[.!?]+(?:\\s|$)/).filter((s) => s.trim().length > 0).length;\n}\n\ntype CheckContext = {\n  insights: ReadonlyMap<string, Insight>;\n  corpusFigures: ReadonlySet<string>;\n  covered: ReadonlySet<string>;\n  duplicateOf: ReadonlyMap<string, string>;\n  personas: readonly string[];\n  closersLive: number;\n  failed: readonly Idea[];\n  sameMessage: SameMessage;\n};\n\n/** Whether two ad messages say the same thing, however reworded. */\nexport type SameMessage = (a: string, b: string) => boolean;\n\n/** Without a reading of the words, only the same message written the same way is one. Pure. */\nexport const SAME_WORDS: SameMessage = (a, b) => normalize(a) === normalize(b);\n\n/** A failed idea this one repeats: the same message (reworded or not), or the same angle in the same format. */\nfunction repeatedFailure(idea: Idea, failed: readonly Idea[], sameMessage: SameMessage): string[] {\n  const lost = failed.find(\n    (f) =>\n      f.id !== idea.id &&\n      (sameMessage(f.message, idea.message) || (f.angle === idea.angle && f.format === idea.format)),\n  );\n  return lost\n    ? [`says what \"${lost.id}\" said, and that idea failed in the account: change the message, not just the picture`]\n    : [];\n}\n\n/** The insight on file whose id and quote share the most words with `id`, an id written from memory. */\nfunction likelyMeant(id: string, insights: ReadonlyMap<string, Insight>): string | undefined {\n  const words = (text: string) =>\n    new Set(\n      text\n        .toLowerCase()\n        .split(/[^\\p{L}\\p{N}]+/u)\n        .filter((w) => w.length >= 3),\n    );\n  const wanted = words(id);\n  let best: { id: string; shared: number } | undefined;\n  for (const insight of insights.values()) {\n    const said = words(`${insight.id} ${insight.quote}`);\n    const shared = [...wanted].filter((w) => said.has(w)).length;\n    if (shared > 0 && shared > (best?.shared ?? 0)) best = { id: insight.id, shared };\n  }\n  return best?.id;\n}\n\nfunction backingOf(idea: Idea, insights: ReadonlyMap<string, Insight>, problems: string[]) {\n  const backing = idea.evidence.flatMap((id) => {\n    const insight = insights.get(id);\n    if (!insight) {\n      const meant = likelyMeant(id, insights);\n      problems.push(\n        `evidence \"${id}\" is not in src/content/insights/: ${meant ? `did you mean \"${meant}\"? ` : \"\"}name an insight on file by its id, or leave it out`,\n      );\n    }\n    return insight ? [insight] : [];\n  });\n  return [...backing].sort((a, b) => EVIDENCE_WEIGHT[b.status] - EVIDENCE_WEIGHT[a.status])[0];\n}\n\n/** The figures a text claims that nothing the company wrote holds. Pure. */\nexport function unsourcedClaims(text: string, corpusFigures: ReadonlySet<string>): string[] {\n  return claimsOf(text).filter((claim) => {\n    const figure = figureOf(claim);\n    return figure !== \"\" && !corpusFigures.has(figure);\n  });\n}\n\nfunction claimProblems(message: string, corpusFigures: ReadonlySet<string>): string[] {\n  return unsourcedClaims(message, corpusFigures).map(\n    (claim) => `\"${claim}\" is in no customer quote, COMPANY.md or Knowledge entry: source it or drop it`,\n  );\n}\n\n/** Where people in the market speak, as opposed to our own customers (reviews, testimonials, calls…). */\nexport const MARKET_SOURCES: readonly string[] = [\"reddit\", \"forum\", \"web\"];\nconst TESTIMONIAL_FORMATS = [\"review_screenshot\", \"testimonial_quote\", \"video_testimonial\"];\n\nfunction fromMarket(insight: Insight | undefined): boolean {\n  return insight?.sourceKind !== undefined && MARKET_SOURCES.includes(insight.sourceKind);\n}\n\n/** An insight whose figures may stand behind our claim: our own customer's words, as written. */\nexport function sourcesClaims(insight: Insight): boolean {\n  return insight.status === \"observed\" && !fromMarket(insight);\n}\n\n/** A cited result someone in the market reported, which an ad could pass off as ours. */\nfunction borrowedProof(idea: Idea, insights: ReadonlyMap<string, Insight>): string | undefined {\n  return idea.evidence.find((id) => {\n    const insight = insights.get(id);\n    return fromMarket(insight) && insight?.type === \"proof\";\n  });\n}\n\n/** A review or testimonial format with no quote from our own customers: it could only be a fake review. */\nfunction fakeReviewProblem(idea: Idea, insights: ReadonlyMap<string, Insight>): string[] {\n  if (!TESTIMONIAL_FORMATS.includes(idea.format)) return [];\n  const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);\n  if (cited.length === 0 || !cited.every(fromMarket)) return [];\n  return [\n    `${idea.format} needs a quote from our own customer (a review, testimonial, call or survey); every one cited was said by someone in the market. Pick another format, or cite our own customer`,\n  ];\n}\n\nfunction warningsOf(\n  idea: Idea,\n  evidence: EvidenceLevel | \"explore\",\n  personas: readonly string[],\n  insights: ReadonlyMap<string, Insight>,\n): string[] {\n  const warnings: string[] = [];\n  const borrowed = borrowedProof(idea, insights);\n  if (borrowed) {\n    warnings.push(\n      `\"${borrowed}\" was said by someone in the market, not a customer of ours: use their words for the problem, never show it as our review, testimonial or result`,\n    );\n  }\n  if (sentencesOf(idea.message) > 1 || idea.message.split(/\\s+/).length > 25) {\n    warnings.push(\n      'the message says more than one thing: keep one promise that still names what is offered (\"a free roof survey that shows your real saving\", never a slogan like \"the numbers, explained\"), the rest goes to the ad text',\n    );\n  }\n  if (personas.length > 0 && !personas.includes(idea.who)) {\n    warnings.push(`who \"${idea.who}\" is not a persona in the Knowledge (${personas.join(\", \")})`);\n  }\n  if (evidence === \"explore\") {\n    warnings.push(\"no customer evidence: an explore bet. `baker research customers` may find some\");\n  }\n  return warnings;\n}\n\nfunction checkOne(idea: Idea, ctx: CheckContext): IdeaCheck {\n  const problems: string[] = [];\n  const best = backingOf(idea, ctx.insights, problems);\n  const evidence = best?.status ?? \"explore\";\n  problems.push(...claimProblems(idea.message, ctx.corpusFigures), ...fakeReviewProblem(idea, ctx.insights));\n  const duplicate = ctx.duplicateOf.get(idea.id);\n  if (duplicate) {\n    problems.push(\n      `same angle and format, or the same message, as \"${duplicate}\": to the platform it is the same ad. Change the angle or the format`,\n    );\n  }\n  const gaps: string[] = [];\n  if (!ctx.covered.has(idea.awareness)) gaps.push(`no live ad speaks to ${idea.awareness} people`);\n  if (idea.job === \"closer\" && ctx.closersLive === 0) gaps.push(\"no live ad closes warm people\");\n  return {\n    id: idea.id,\n    status: idea.status,\n    message: idea.message,\n    evidence,\n    ...(best ? { quote: best.quote } : {}),\n    awareness: idea.awareness,\n    angle: idea.angle,\n    format: idea.format,\n    problems,\n    warnings: [\n      ...warningsOf(idea, evidence, ctx.personas, ctx.insights),\n      ...repeatedFailure(idea, ctx.failed, ctx.sameMessage),\n    ],\n    gaps,\n    score: EVIDENCE_WEIGHT[evidence] + gaps.length - (problems.length > 0 ? 10 : 0),\n  };\n}\n\n/** Which idea repeats an earlier one: a built idea, then the better-evidenced, then the first written keeps it. */\nfunction duplicatesOf(ideas: readonly Idea[], insights: ReadonlyMap<string, Insight>): Map<string, string> {\n  const active = ideas.filter((i) => i.status !== \"retired\" && i.status !== \"failed\");\n  const strength = (idea: Idea) =>\n    Math.max(0, ...idea.evidence.map((id) => EVIDENCE_WEIGHT[insights.get(id)?.status ?? \"explore\"]));\n  const position = new Map(ideas.map((idea, index) => [idea.id, index]));\n  const order = [...active].sort(\n    (a, b) =>\n      Number(LIVE_STATUSES.includes(b.status)) - Number(LIVE_STATUSES.includes(a.status)) ||\n      strength(b) - strength(a) ||\n      (position.get(a.id) ?? 0) - (position.get(b.id) ?? 0),\n  );\n  const seenPairs = new Map<string, string>();\n  const seenMessages = new Map<string, string>();\n  const duplicateOf = new Map<string, string>();\n  for (const idea of order) {\n    const pair = `${idea.angle}×${idea.format}`;\n    const message = normalize(idea.message);\n    const earlier = seenPairs.get(pair) ?? seenMessages.get(message);\n    if (earlier) duplicateOf.set(idea.id, earlier);\n    if (!seenPairs.has(pair)) seenPairs.set(pair, idea.id);\n    if (!seenMessages.has(message)) seenMessages.set(message, idea.id);\n  }\n  return duplicateOf;\n}\n\n/**\n * Check and rank every idea. Ideas still to build come first, best first: the strongest customer\n * evidence, then a gap the live ads leave; anything with a problem sinks. Built ideas follow.\n */\nexport function checkIdeas(input: CheckIdeasInput): IdeaCheck[] {\n  const insights = new Map(input.insights.map((insight) => [insight.id, insight]));\n  // What our own customers said, word for word, can source a claim; a stranger's number or a reading never can.\n  const ownQuotes = input.insights.filter(sourcesClaims).map((i) => i.quote);\n  const corpusFigures = figuresIn(`${input.knowledge}\\n${ownQuotes.join(\"\\n\")}`);\n  const covered = new Set(input.coveredAwareness);\n  const duplicateOf = duplicatesOf(input.ideas, insights);\n  const checks = input.ideas.map((idea) =>\n    checkOne(idea, {\n      insights,\n      corpusFigures,\n      covered,\n      duplicateOf,\n      personas: input.personas,\n      closersLive: input.closersLive,\n      failed: input.ideas.filter((i) => i.status === \"failed\"),\n      sameMessage: input.sameMessage ?? SAME_WORDS,\n    }),\n  );\n\n  const toBuild = (c: IdeaCheck) => c.status === \"idea\";\n  return checks.sort(\n    (a, b) => Number(toBuild(b)) - Number(toBuild(a)) || b.score - a.score || a.id.localeCompare(b.id),\n  );\n}\n","/**\n * The two readings of an idea's words that `checkIdeas` needs, asked of the decision model (Jev)\n * in whatever language the workspace writes in. They replaced an English regex of group nouns\n * (\"homeowners\", \"customers\", …) for statistics and an English and Spanish stop-word list for\n * reworded messages. Thresholds were measured on scripts/ideas-evals (docs/decision-model.md).\n */\nimport type { AskNouls } from \"../../engine/lib/remembered-nouls.ts\";\nimport { type Idea, type Insight, SAME_WORDS, type SameMessage } from \"./ideas-model.ts\";\n\n/**\n * Live, Oct 2026: a research agent filed survey figures and article lines as observed customer\n * quotes, and an ad then passed a stranger's number off as what our customers said.\n */\nexport const STATISTIC_QUESTION = `\\`quote\\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article (\"39% of UK homeowners say…\", \"a quarter of buyers…\", \"1 in 3 owners…\"), rather than one person's own words about their own experience? A person giving their own number (\"My bill dropped 40%\") is their own words. The quote may be in any language.`;\nexport const STATISTIC_HELD = 0.65;\n\nexport const SAME_MESSAGE_QUESTION = `\\`a\\` and \\`b\\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;\nexport const SAME_MESSAGE_HELD = 0.42;\n\n/**\n * The insights, each filed as observed but reading as a statistic about people read as\n * interpreted instead. Unchanged when the model cannot answer: a guess would take away a\n * customer's words that may source a claim.\n */\nexport async function withStatisticsRead(insights: readonly Insight[], ask: AskNouls): Promise<Insight[]> {\n  const observed = insights.filter((i) => i.status === \"observed\");\n  if (observed.length === 0) return [...insights];\n  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));\n  if (answers === null) return [...insights];\n  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));\n  return insights.map((i) => (statistics.has(i.id) ? { ...i, status: \"interpreted\" } : i));\n}\n\n/**\n * Whether two messages say the same thing, read for every message against every failed idea's\n * (the only comparison `checkIdeas` makes). Without an answer, only the same words are the same.\n */\nexport async function sameMessageRead(ideas: readonly Idea[], ask: AskNouls): Promise<SameMessage> {\n  const failed = ideas.filter((i) => i.status === \"failed\");\n  const pairs = failed.flatMap((f) =>\n    ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message] as const),\n  );\n  if (pairs.length === 0) return SAME_WORDS;\n  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));\n  if (answers === null) return SAME_WORDS;\n  const same = new Set(\n    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\\u0000${b}`),\n  );\n  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\\u0000${b}`) || same.has(`${b}\\u0000${a}`);\n}\n","/**\n * Reads the ideas, customer truths and creatives a workspace holds, for `baker creatives ideas`,\n * `brief` and `make`. 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An\n * insight's quote may be a stranger's: it sources a claim only through `checkIdeas`, when ours and observed.\n */\nexport async function readKnowledgeCorpus(root: string): Promise<string> {\n  const parts: string[] = [];\n  const company = await readFile(path.join(root, \"COMPANY.md\"), \"utf8\").catch(() => \"\");\n  if (company) parts.push(company);\n  const content = path.join(root, \"src\", \"content\");\n  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));\n  const files = (await markdownFiles(content, true)).filter((f) => !f.replace(/\\\\/g, \"/\").startsWith(`${insights}/`));\n  for (const file of files) {\n    parts.push(await readFile(path.join(content, file), \"utf8\").catch(() => \"\"));\n    if (parts.join(\"\").length > MAX_KNOWLEDGE_CHARS) break;\n  }\n  return parts.join(\"\\n\").slice(0, MAX_KNOWLEDGE_CHARS);\n}\n\nexport type CreativeRecord = {\n  slug: string;\n  status?: string;\n  idea?: string;\n  awareness?: string;\n  angle?: string;\n  kind?: string;\n};\n\n/** Every creative folder's `_definition.md` fields that say what it was for. */\nexport async function readCreativeRecords(root: string): Promise<CreativeRecord[]> {\n  const dir = path.join(root, \"src\", \"creatives\");\n  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);\n  const records: CreativeRecord[] = [];\n  for (const entry of entries) {\n    if (!entry.isDirectory() || entry.name.startsWith(\"_\")) continue;\n    const raw = await readFile(path.join(dir, entry.name, \"_definition.md\"), \"utf8\").catch(() => null);\n    if (raw === null) continue;\n    const fm = frontmatterOf(raw) ?? {};\n    const pick = (key: string) => (typeof fm[key] === \"string\" && fm[key] ? { [key]: fm[key] as string } : {});\n    records.push({\n      slug: entry.name,\n      ...pick(\"status\"),\n      ...pick(\"idea\"),\n      ...pick(\"awareness\"),\n      ...pick(\"angle\"),\n      ...pick(\"kind\"),\n    });\n  }\n  return records;\n}\n\nconst SHOWN_STATUSES = new Set([\"rendered\", \"published\"]);\n\n/** The awareness stages and closers the company's made ads (and built ideas) already cover. */\nexport function coverageOf(ideas: readonly Idea[], creatives: readonly CreativeRecord[]) {\n  const live = ideas.filter((i) => i.status === \"built\" || i.status === \"testing\" || i.status === \"winner\");\n  const awareness = new Set<string>(live.map((i) => i.awareness));\n  for (const creative of creatives) {\n    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? \"\")) awareness.add(creative.awareness);\n  }\n  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === \"closer\").length 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