@koda-sl/baker-cli 0.472.0 → 0.474.0

package/dist/chunk-AHQJAKAV.js

@@ -0,0 +1,544 @@
+import {
+  adFieldPlan,
+  adRows
+} from "./chunk-RDQI3YD2.js";
+import {
+  reportError,
+  splitList
+} from "./chunk-G3AOJ5FE.js";
+import {
+  ApiError,
+  apiPost
+} from "./chunk-JLCK7K6Y.js";
+import {
+  registerSchema,
+  scopedWinnersSearchRequestSchema,
+  staticFormatPatternSchema,
+  winnerSearchScopeSchema,
+  winnersSortSchema,
+  winningAdNormalizer,
+  writeJson,
+  writeOutput
+} from "./chunk-IWLWY2UD.js";
+
+// src/commands/winning-ads/search.ts
+import { defineCommand } from "citty";
+var FORMAT_PATTERN_DESCRIPTION = `Comma list of static containers, the best proven ads in them from any category (\`winning-ads formats\` ranks them for a segment): ${staticFormatPatternSchema.options.join(", ")}`;
+var STAGE_DESCRIPTION = "Comma list of where the ad is in its life: new (\u22647 days running), testing (\u226421), proven (\u226460), evergreen (longer), killed_early (stopped within 2 weeks: a lost test), retired, unverified (brand not checked recently). What competitors kept: --stage proven,evergreen";
+var SURVIVED_TEST_DESCRIPTION = "Only the version a brand kept after testing it against other versions of the same concept: the strongest public sign it works";
+var PARTNERSHIP_DESCRIPTION = "only = just Meta partnership ads (the brand ran it with a creator or another brand, both named in the ad; each row says who as partner); exclude = drop them, for the brand's own ads";
+var PARTNERSHIP_VALUES = { only: true, exclude: false };
+var LANGUAGE_DESCRIPTION = "Comma list of ISO 639-1 codes (es,en) for the language the ad's copy and voiceover are in; where it ran is --country";
+registerSchema({
+  command: "winning-ads.search",
+  description: "Search the ad-dna corpus of scored winning ads, the company's followed brands first. Returns a lean shortlist (advertiser, summary, scores, days_active/active/winner_category as proof, media_url, visual/container/mechanism, and who the ad was made for: audience_temperature/funnel_stage/advertiser_size/presumes_brand_knowledge, when known) to pick a reference to reproduce. Each search is a paid reranker + judge call: one strong search, at most one adjusted retry. Each row carries its stage (new, testing, proven, evergreen, killed_early, retired, unverified) and survived_test when it is the version its brand kept after testing; --survived-test or --stage proven,evergreen keep only what competitors kept. Only designed pictures and videos come back by default (no Google search, Shopping or app ads); --format text asks for Google search ads (their words), --all-kinds for everything. A value outside a closed list (--platform, --format, --winner-category, --awareness, --audience-temperature, --funnel-stage, --advertiser-size, --format-pattern, --stage, --sort) is refused with error.fix.validValues.",
+  args: {
+    query: { type: "string", description: "Free-text natural-language query", required: false },
+    scope: {
+      type: "string",
+      description: "Which brands to draw from: followed-first (default: followed brands first, topped up from the library when too few clear the relevance floor; the whole library when the company follows nobody), followed (only brands the company follows), all (the whole shared library). Every result carries source: followed|library.",
+      required: false,
+      default: "followed-first"
+    },
+    "ref-ad-id": {
+      type: "string",
+      description: "Find ads similar to this ad id (instead of free text)",
+      required: false
+    },
+    limit: { type: "number", description: "Max results 1-100 (default 10)", required: false, default: 10 },
+    "max-per-advertiser": {
+      type: "number",
+      description: "Spread per advertiser by default: each brand's best 3 first, the rest after the other brands, none dropped. Set 1-50 to drop past N (1 = one reference per brand), 0 for rank order",
+      required: false
+    },
+    "min-relevance": { type: "number", description: "Relevance floor 0-1; trims weak matches", required: false },
+    sort: {
+      type: "string",
+      description: "Order of a browse with no query: winner (default, by winner score), longest_running (by days active), newest (by first seen). Ignored when a query is given: a query ranks by relevance blended with winner score.",
+      required: false,
+      default: "winner"
+    },
+    platform: {
+      type: "string",
+      description: "Comma list: meta,linkedin,tiktok,google",
+      required: false
+    },
+    format: { type: "string", description: "Comma list: video,static,carousel,text", required: false },
+    "winner-category": {
+      type: "string",
+      description: "Comma list: winner,scaled_winner,evergreen,rising,untested,dud,\u2026",
+      required: false
+    },
+    awareness: {
+      type: "string",
+      description: "Comma list: unaware,problem_aware,solution_aware,product_aware,most_aware",
+      required: false
+    },
+    "audience-temperature": {
+      type: "string",
+      description: "Comma list of who the ad was made for: 0_cold (strangers), 1_warm_engaged (engaged, not yet visited), 2_hot_visited (visited the site), 3_customer. A cold brief takes 0_cold references.",
+      required: false
+    },
+    "funnel-stage": { type: "string", description: "Comma list: TOF,MOF,BOF", required: false },
+    "advertiser-size": { type: "string", description: "Comma list: solo,smb,mid,enterprise", required: false },
+    "exclude-brand-reliant": {
+      type: "boolean",
+      description: "Drop ads whose copy only works if the viewer already knows the brand (an unexplained logo, mascot, nickname or promise). Ads not judged yet are kept and show no presumes_brand_knowledge. Use it whenever the ad you are making is for viewers who don't know the brand.",
+      required: false,
+      default: false
+    },
+    country: {
+      type: "string",
+      description: "Comma list of ISO country codes (US,GB): ads known to run there, plus ads with no country data (every Meta ad) in that country's main language. An unknown code is refused with the codes that have ads",
+      required: false
+    },
+    language: { type: "string", description: LANGUAGE_DESCRIPTION, required: false },
+    "advertiser-id": {
+      type: "string",
+      description: "Restrict to these advertiser ids (browse one brand's winners)",
+      required: false
+    },
+    "exclude-advertiser": {
+      type: "string",
+      description: "Drop these advertiser ids, usually your own brand (a reused ad is marked already_adapted instead)",
+      required: false
+    },
+    "first-seen-after": {
+      type: "string",
+      description: "ISO date (2026-01-01) or datetime; only ads first seen after this",
+      required: false
+    },
+    "first-seen-before": {
+      type: "string",
+      description: "ISO date (2026-01-01) or datetime; only ads first seen before this",
+      required: false
+    },
+    "hook-archetype": {
+      type: "string",
+      description: "Comma list of hook SEEDS (from `winning-ads hooks`) \u2014 narrow to ads on a proven hook pattern",
+      required: false
+    },
+    "format-pattern": {
+      type: "string",
+      description: FORMAT_PATTERN_DESCRIPTION,
+      required: false
+    },
+    stage: { type: "string", description: STAGE_DESCRIPTION, required: false },
+    "survived-test": { type: "boolean", description: SURVIVED_TEST_DESCRIPTION, required: false, default: false },
+    partnership: { type: "string", description: PARTNERSHIP_DESCRIPTION, required: false },
+    "all-kinds": {
+      type: "boolean",
+      description: "Also return ads nobody can build a creative on: Google search text, Shopping and app ads. By default a search returns only designed pictures and videos; --format text asks for search ads alone (their words: headlines, claims, offers).",
+      required: false,
+      default: false
+    },
+    diverse: {
+      type: "boolean",
+      description: "Return one varied set (different brands, containers, hooks) instead of rank order: one reference per concept in a single call",
+      required: false,
+      default: false
+    }
+  }
+});
+function setNumber(body, key, value) {
+  if (value !== void 0 && value !== "") {
+    body[key] = Number(value);
+  }
+}
+function setList(target, key, value) {
+  const list = splitList(value);
+  if (list.length) {
+    target[key] = list;
+  }
+}
+function setString(target, key, value) {
+  if (value) {
+    target[key] = value;
+  }
+}
+function buildSearchBody(args) {
+  const body = {};
+  if (args.query) {
+    body.free_text_query = args.query;
+  }
+  if (args.refAdId) {
+    body.ref_ad_id = args.refAdId;
+  }
+  setString(body, "scope", args.scope);
+  setNumber(body, "limit", args.limit);
+  setNumber(body, "max_per_advertiser", args.maxPerAdvertiser);
+  setNumber(body, "min_relevance", args.minRelevance);
+  setString(body, "sort", args.sort);
+  if (args.diverse) {
+    body.diverse = true;
+  }
+  const hardFilters = {};
+  setList(hardFilters, "platform", args.platform);
+  setList(hardFilters, "format", args.format);
+  setList(hardFilters, "winner_category", args.winnerCategory);
+  setList(hardFilters, "awareness_stage", args.awareness);
+  setList(hardFilters, "audience_temperature", args.audienceTemperature);
+  setList(hardFilters, "funnel_stage", args.funnelStage);
+  setList(hardFilters, "advertiser_size", args.advertiserSize);
+  if (args.excludeBrandReliant) {
+    hardFilters.presumes_brand_knowledge = false;
+  }
+  setList(hardFilters, "country", args.country);
+  setList(hardFilters, "language", args.language?.toLowerCase());
+  setList(hardFilters, "advertiser_ids", args.advertiserId);
+  setList(hardFilters, "exclude_advertiser_ids", args.excludeAdvertiser);
+  setList(hardFilters, "hook_archetype_seeds", args.hookArchetype);
+  setList(hardFilters, "static_format_patterns", args.formatPattern);
+  setString(hardFilters, "first_seen_after", args.firstSeenAfter);
+  setString(hardFilters, "first_seen_before", args.firstSeenBefore);
+  setList(hardFilters, "lifecycle_stage", args.stage);
+  if (args.survivedTest) {
+    hardFilters.survived_test = true;
+  }
+  if (args.partnership !== void 0 && args.partnership in PARTNERSHIP_VALUES) {
+    hardFilters.partnership = PARTNERSHIP_VALUES[args.partnership];
+  }
+  if (Object.keys(hardFilters).length) {
+    body.hard_filters = hardFilters;
+  }
+  return body;
+}
+function designedByDefault(body, opts) {
+  const filters = body.hard_filters ?? {};
+  const wantsText = Array.isArray(filters.format) && filters.format.includes("text");
+  if (opts.allKinds || wantsText) return body;
+  return { ...body, hard_filters: { ...filters, design_reference: true } };
+}
+function searchHints(data) {
+  const hints = [];
+  if ((data.following_count ?? 0) === 0) {
+    hints.push(
+      'The company follows no brands, so these references come from brands tracked by others and may be off-market. Follow competitors with `baker winning-ads follow-competitors "<domain,domain>"` to get on-market references, then search with --scope followed-first.'
+    );
+  } else if (data.scope === "followed" && (data.results?.length ?? 0) === 0) {
+    hints.push(
+      "No followed brand has an ad on this brief. Re-run with --scope followed-first to top up from the whole library."
+    );
+  } else if ((data.results?.length ?? 0) === 0) {
+    hints.push(
+      "No reference matched the brief and every filter. Search once more with ONE change: drop the narrowest filter (--country, --audience-temperature or one --awareness stage) or shorten the brief to the product and who it is for. For a container your concept needs, --format-pattern <container> with no query returns the best proven ads in it from any category."
+    );
+  }
+  const kept = keptHint(data.results ?? []);
+  if (kept) hints.push(kept);
+  const adapted = (data.results ?? []).filter(
+    (r) => r?.baker_uses?.ours === true
+  ).length;
+  if (adapted > 0) {
+    hints.push(
+      `${adapted} of these references you already adapted into a creative (already_adapted), so they are listed last. A second creative from the same ad is a variant, not a new concept: pick another unless the user asked for one.`
+    );
+  }
+  return hints;
+}
+var KEPT_STAGES = /* @__PURE__ */ new Set(["proven", "evergreen"]);
+var UNTESTED_STAGES = /* @__PURE__ */ new Set(["new", "testing"]);
+function keptHint(results) {
+  const rows = results.map((r) => r ?? {});
+  const kept = rows.filter((r) => r.survived_test === true || KEPT_STAGES.has(String(r.stage))).length;
+  if (kept > 0 && kept < rows.length) {
+    return `${kept} of these are what competitors kept after testing (survived_test, or stage proven/evergreen): prefer them as references; a new or testing ad may still be cut.`;
+  }
+  if (kept === 0 && rows.some((r) => UNTESTED_STAGES.has(String(r.stage)))) {
+    return "None of these has outlived a test yet (stage new/testing): to reference what competitors kept, search once more with --survived-test or --stage proven,evergreen.";
+  }
+  return null;
+}
+var UNKNOWN_COUNTRY_RE = /Unknown country code\(s\): ([^.]+)\. Countries with ads: ([^.]+)\./;
+function unknownCountryFix(message) {
+  const match = UNKNOWN_COUNTRY_RE.exec(message);
+  if (!match) {
+    return null;
+  }
+  const unknownCountries = splitList(match[1]);
+  const validCountries = splitList(match[2]);
+  if (unknownCountries.length === 0 || validCountries.length === 0) {
+    return null;
+  }
+  return {
+    action: "retry_with_a_valid_country",
+    explanation: `${unknownCountries.join(", ")} is not a country the winning-ads library holds ads for. Re-run with codes from \`validCountries\`, or drop --country to search every market.`,
+    unknownCountries,
+    validCountries
+  };
+}
+function searchErrorFix(code, message) {
+  if (code === "UNAVAILABLE") {
+    return {
+      action: "retry_narrower_once",
+      explanation: "The library did not answer this search in time. Retry once with a shorter brief, a lower --limit or fewer filters. If it fails again, continue without a reference and say so; do not stop the creative work."
+    };
+  }
+  return unknownCountryFix(message);
+}
+function reportSearchError(err) {
+  const fix = err instanceof ApiError ? searchErrorFix(err.code, err.message) : null;
+  if (err instanceof ApiError && fix) {
+    writeJson({ ok: false, error: { code: err.code, message: err.message, fix } });
+    process.exit(1);
+  }
+  reportError(err);
+}
+var FLAG_FOR_FIELD = {
+  limit: "--limit",
+  max_per_advertiser: "--max-per-advertiser",
+  min_relevance: "--min-relevance",
+  platform: "--platform",
+  format: "--format",
+  winner_category: "--winner-category",
+  awareness_stage: "--awareness",
+  audience_temperature: "--audience-temperature",
+  funnel_stage: "--funnel-stage",
+  advertiser_size: "--advertiser-size",
+  static_format_patterns: "--format-pattern",
+  first_seen_after: "--first-seen-after",
+  first_seen_before: "--first-seen-before",
+  lifecycle_stage: "--stage"
+};
+function flagFor(path) {
+  const field = String(path[0] === "hard_filters" ? path[1] : path[0]);
+  return FLAG_FOR_FIELD[field] ?? field;
+}
+function schemaRejection(body) {
+  const parsed = scopedWinnersSearchRequestSchema.safeParse(body, { reportInput: true });
+  if (parsed.success) {
+    return null;
+  }
+  const [first] = parsed.error.issues;
+  if (!first) {
+    return { message: "Invalid search" };
+  }
+  const flag = flagFor(first.path);
+  if (first.code === "invalid_value") {
+    const sameFlag = parsed.error.issues.filter((i) => i.code === "invalid_value" && flagFor(i.path) === flag);
+    const invalidValues = sameFlag.map((i) => String(i.input));
+    const validValues = first.values.map(String);
+    return {
+      message: `Unknown ${flag} value${invalidValues.length > 1 ? "s" : ""} ${invalidValues.map((v) => `"${v}"`).join(", ")}.`,
+      fix: {
+        action: "retry_with_valid_values",
+        explanation: `Re-run with values from \`validValues\` for ${flag}, or drop the flag.`,
+        flag,
+        invalidValues,
+        validValues
+      }
+    };
+  }
+  return { message: first.path.length > 0 ? `${flag}: ${first.message}` : first.message };
+}
+var NUMERIC_FLAGS = [
+  ["--limit", "limit"],
+  ["--max-per-advertiser", "maxPerAdvertiser"],
+  ["--min-relevance", "minRelevance"]
+];
+function searchRejection(args, body) {
+  if (args.scope !== void 0 && !winnerSearchScopeSchema.safeParse(args.scope).success) {
+    return { message: `Unknown --scope "${args.scope}". Use one of: ${winnerSearchScopeSchema.options.join(", ")}.` };
+  }
+  if (args.sort !== void 0 && !winnersSortSchema.safeParse(args.sort).success) {
+    return { message: `Unknown --sort "${args.sort}". Use one of: ${winnersSortSchema.options.join(", ")}.` };
+  }
+  if (args.partnership !== void 0 && !(args.partnership in PARTNERSHIP_VALUES)) {
+    return { message: `Unknown --partnership "${args.partnership}". Use one of: only, exclude.` };
+  }
+  for (const [flag, key] of NUMERIC_FLAGS) {
+    const value = args[key];
+    if (value !== void 0 && value !== "" && Number.isNaN(Number(value))) {
+      return { message: `${flag} must be a number, got "${value}".` };
+    }
+  }
+  if (!("free_text_query" in body || "ref_ad_id" in body || "hard_filters" in body)) {
+    return { message: "Provide a query, --ref-ad-id, or a filter flag" };
+  }
+  return schemaRejection(body);
+}
+function writeSearchResult(data, opts) {
+  const rawResults = Array.isArray(data?.results) ? data.results : [];
+  const hints = searchHints(data ?? {});
+  const withHints = hints.length > 0 ? { hints } : {};
+  if (opts.output === "json") {
+    const results = adRows(rawResults, opts);
+    writeJson({
+      ok: true,
+      data: {
+        results,
+        scope: data?.scope ?? null,
+        following_count: data?.following_count ?? null,
+        pool_size: data?.pool_size ?? null,
+        match_confidence: data?.match_confidence ?? null,
+        below_floor_count: data?.below_floor_count ?? null,
+        country_coverage: data?.country_coverage ?? null
+      },
+      ...withHints
+    });
+    return;
+  }
+  writeOutput({ ok: true, data: rawResults, ...withHints }, opts.output, opts.fields, opts.full, winningAdNormalizer);
+}
+var SEARCH_TIMEOUT_MS = 12e4;
+var searchCommand = defineCommand({
+  meta: {
+    name: "search",
+    description: "Search winning reference ads, the company's followed brands first. Start here: baker winning-ads search 'B2B SaaS before/after AI automation' --platform meta --format static --exclude-advertiser adv_123 --output md. A set of references for N concepts in one call: add --diverse --limit N. The best proven ad in one container from any category: --format-pattern comparison_table (no query needed; add --sort longest_running to order by staying power). References for viewers who don't know the brand: --audience-temperature 0_cold --exclude-brand-reliant. What competitors kept after testing: --survived-test. What competitors run through creators: --partnership only. Each search is a paid reranker + judge call: one strong search, at most one adjusted retry."
+  },
+  args: {
+    query: { type: "positional", description: "Free-text search query", required: false },
+    scope: {
+      type: "string",
+      description: "followed-first (default) | followed | all. followed-first = the company's followed brands first, topped up from the whole library (the whole library when it follows nobody)",
+      required: false
+    },
+    "ref-ad-id": { type: "string", description: "Find ads similar to this ad id", required: false },
+    limit: {
+      type: "string",
+      description: "Max results 1-100 (default 10 \u2014 a shortlist)",
+      required: false,
+      default: "10"
+    },
+    "max-per-advertiser": {
+      type: "string",
+      description: "Spread per advertiser by default: each brand's best 3 first, the rest after the other brands, none dropped. Set 1-50 to drop past N (1 = one reference per brand), 0 for rank order",
+      required: false
+    },
+    "min-relevance": { type: "string", description: "Relevance floor 0-1", required: false },
+    sort: {
+      type: "string",
+      description: "Order of a no-query browse: winner (default) | longest_running | newest. Ignored when a query is given",
+      required: false
+    },
+    platform: {
+      type: "string",
+      description: "Comma list of platforms (meta,linkedin,tiktok,google) \u2014 search one or several",
+      required: false
+    },
+    format: { type: "string", description: "Comma list of formats (video,static,carousel,text)", required: false },
+    "winner-category": {
+      type: "string",
+      description: "Comma list of winner categories (default: all)",
+      required: false
+    },
+    awareness: { type: "string", description: "Comma list of awareness stages", required: false },
+    "audience-temperature": {
+      type: "string",
+      description: "Comma list of who the ad was made for: 0_cold | 1_warm_engaged | 2_hot_visited | 3_customer (a cold brief takes 0_cold)",
+      required: false
+    },
+    "funnel-stage": { type: "string", description: "Comma list: TOF,MOF,BOF", required: false },
+    "advertiser-size": { type: "string", description: "Comma list: solo,smb,mid,enterprise", required: false },
+    "exclude-brand-reliant": {
+      type: "boolean",
+      description: "Drop ads that only work if the viewer already knows the brand (ads not judged yet are kept). Use it when making ads for viewers who don't know the brand",
+      required: false,
+      default: false
+    },
+    country: {
+      type: "string",
+      description: "Comma list of ISO country codes (US,GB): ads known to run there, plus ads with no country data (every Meta ad) in that country's main language. An unknown code is refused with the codes that have ads",
+      required: false
+    },
+    language: { type: "string", description: LANGUAGE_DESCRIPTION, required: false },
+    "advertiser-id": { type: "string", description: "Restrict to these advertiser ids", required: false },
+    "exclude-advertiser": {
+      type: "string",
+      description: "Drop these advertiser ids, usually your own brand",
+      required: false
+    },
+    "first-seen-after": { type: "string", description: "ISO date or datetime lower bound", required: false },
+    "first-seen-before": { type: "string", description: "ISO date or datetime upper bound", required: false },
+    "hook-archetype": {
+      type: "string",
+      description: "Comma list of proven hook seeds (from `winning-ads hooks`) to narrow the search",
+      required: false
+    },
+    "format-pattern": {
+      type: "string",
+      description: FORMAT_PATTERN_DESCRIPTION,
+      required: false
+    },
+    stage: { type: "string", description: STAGE_DESCRIPTION, required: false },
+    "survived-test": { type: "boolean", description: SURVIVED_TEST_DESCRIPTION, required: false, default: false },
+    partnership: { type: "string", description: PARTNERSHIP_DESCRIPTION, required: false },
+    "all-kinds": {
+      type: "boolean",
+      description: "Also return Google search text, Shopping and app ads (default: designed pictures and videos only)",
+      required: false,
+      default: false
+    },
+    diverse: {
+      type: "boolean",
+      description: "One varied set (different brands, containers, hooks): a reference per concept in one call",
+      required: false,
+      default: false
+    },
+    output: { type: "string", description: "Output format: json|files|md", required: false, default: "json" },
+    fields: { type: "string", description: "Comma-separated field names to include", required: false },
+    full: {
+      type: "boolean",
+      description: "Include DNA detail (angle, persona, hook, awareness, industry) + reach and media kind; mechanism, days_active, active, winner_category, audience_temperature, funnel_stage, advertiser_size and presumes_brand_knowledge are in the default output",
+      required: false,
+      default: false
+    }
+  },
+  run: async ({ args }) => {
+    try {
+      const searchArgs = {
+        query: args.query,
+        scope: args.scope,
+        refAdId: args["ref-ad-id"],
+        limit: args.limit,
+        maxPerAdvertiser: args["max-per-advertiser"],
+        minRelevance: args["min-relevance"],
+        sort: args.sort,
+        platform: args.platform,
+        format: args.format,
+        winnerCategory: args["winner-category"],
+        awareness: args.awareness,
+        audienceTemperature: args["audience-temperature"],
+        funnelStage: args["funnel-stage"],
+        advertiserSize: args["advertiser-size"],
+        excludeBrandReliant: args["exclude-brand-reliant"],
+        country: args.country,
+        language: args.language,
+        advertiserId: args["advertiser-id"],
+        excludeAdvertiser: args["exclude-advertiser"],
+        firstSeenAfter: args["first-seen-after"],
+        firstSeenBefore: args["first-seen-before"],
+        hookArchetype: args["hook-archetype"],
+        formatPattern: args["format-pattern"],
+        stage: args.stage,
+        survivedTest: args["survived-test"],
+        partnership: args.partnership,
+        diverse: args.diverse
+      };
+      const fieldPlan = adFieldPlan(args.fields, args.full);
+      const body = designedByDefault(buildSearchBody(searchArgs), { allKinds: args["all-kinds"] });
+      const rejection = searchRejection(searchArgs, body);
+      if (rejection) {
+        writeJson({ ok: false, error: { code: "VALIDATION_ERROR", ...rejection } });
+        process.exit(1);
+      }
+      const data = await apiPost("/api/ad-library/winners/search", body, {
+        timeoutMs: SEARCH_TIMEOUT_MS
+      });
+      writeSearchResult(data, { output: args.output || "json", ...fieldPlan });
+    } catch (err) {
+      reportSearchError(err);
+    }
+  }
+});
+
+export {
+  buildSearchBody,
+  designedByDefault,
+  searchHints,
+  unknownCountryFix,
+  searchErrorFix,
+  searchRejection,
+  searchCommand
+};
+//# sourceMappingURL=chunk-AHQJAKAV.js.map

package/dist/chunk-AHQJAKAV.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/winning-ads/search.ts"],"sourcesContent":["import {\n  type ScopedWinnersSearchResponse,\n  scopedWinnersSearchRequestSchema,\n  staticFormatPatternSchema,\n  winnerSearchScopeSchema,\n  winnersSortSchema,\n} from \"@baker/api/ad-library\";\nimport { defineCommand } from \"citty\";\nimport { ApiError, apiPost } from \"../../client.ts\";\nimport { type OutputFormat, winningAdNormalizer, writeJson, writeOutput } from \"../../output.ts\";\nimport { registerSchema } from \"../../schemas.ts\";\nimport { adFieldPlan, adRows } from \"./adRows.ts\";\nimport { reportError, splitList } from \"./shared.ts\";\n\n// Listed in full: agents probed junk values (xx, foo) only to be told the list.\nconst FORMAT_PATTERN_DESCRIPTION = `Comma list of static containers, the best proven ads in them from any category (\\`winning-ads formats\\` ranks them for a segment): ${staticFormatPatternSchema.options.join(\", \")}`;\nconst STAGE_DESCRIPTION =\n  \"Comma list of where the ad is in its life: new (≤7 days running), testing (≤21), proven (≤60), evergreen (longer), killed_early (stopped within 2 weeks: a lost test), retired, unverified (brand not checked recently). What competitors kept: --stage proven,evergreen\";\nconst SURVIVED_TEST_DESCRIPTION =\n  \"Only the version a brand kept after testing it against other versions of the same concept: the strongest public sign it works\";\nconst PARTNERSHIP_DESCRIPTION =\n  \"only = just Meta partnership ads (the brand ran it with a creator or another brand, both named in the ad; each row says who as partner); exclude = drop them, for the brand's own ads\";\nconst PARTNERSHIP_VALUES = { only: true, exclude: false } as const;\nconst LANGUAGE_DESCRIPTION =\n  \"Comma list of ISO 639-1 codes (es,en) for the language the ad's copy and voiceover are in; where it ran is --country\";\n\nregisterSchema({\n  command: \"winning-ads.search\",\n  description:\n    \"Search the ad-dna corpus of scored winning ads, the company's followed brands first. Returns a lean shortlist (advertiser, summary, scores, days_active/active/winner_category as proof, media_url, visual/container/mechanism, and who the ad was made for: audience_temperature/funnel_stage/advertiser_size/presumes_brand_knowledge, when known) to pick a reference to reproduce. Each search is a paid reranker + judge call: one strong search, at most one adjusted retry. Each row carries its stage (new, testing, proven, evergreen, killed_early, retired, unverified) and survived_test when it is the version its brand kept after testing; --survived-test or --stage proven,evergreen keep only what competitors kept. Only designed pictures and videos come back by default (no Google search, Shopping or app ads); --format text asks for Google search ads (their words), --all-kinds for everything. A value outside a closed list (--platform, --format, --winner-category, --awareness, --audience-temperature, --funnel-stage, --advertiser-size, --format-pattern, --stage, --sort) is refused with error.fix.validValues.\",\n  args: {\n    query: { type: \"string\", description: \"Free-text natural-language query\", required: false },\n    scope: {\n      type: \"string\",\n      description:\n        \"Which brands to draw from: followed-first (default: followed brands first, topped up from the library when too few clear the relevance floor; the whole library when the company follows nobody), followed (only brands the company follows), all (the whole shared library). Every result carries source: followed|library.\",\n      required: false,\n      default: \"followed-first\",\n    },\n    \"ref-ad-id\": {\n      type: \"string\",\n      description: \"Find ads similar to this ad id (instead of free text)\",\n      required: false,\n    },\n    limit: { type: \"number\", description: \"Max results 1-100 (default 10)\", required: false, default: 10 },\n    \"max-per-advertiser\": {\n      type: \"number\",\n      description:\n        \"Spread per advertiser by default: each brand's best 3 first, the rest after the other brands, none dropped. Set 1-50 to drop past N (1 = one reference per brand), 0 for rank order\",\n      required: false,\n    },\n    \"min-relevance\": { type: \"number\", description: \"Relevance floor 0-1; trims weak matches\", required: false },\n    sort: {\n      type: \"string\",\n      description:\n        \"Order of a browse with no query: winner (default, by winner score), longest_running (by days active), newest (by first seen). Ignored when a query is given: a query ranks by relevance blended with winner score.\",\n      required: false,\n      default: \"winner\",\n    },\n    platform: {\n      type: \"string\",\n      description: \"Comma list: meta,linkedin,tiktok,google\",\n      required: false,\n    },\n    format: { type: \"string\", description: \"Comma list: video,static,carousel,text\", required: false },\n    \"winner-category\": {\n      type: \"string\",\n      description: \"Comma list: winner,scaled_winner,evergreen,rising,untested,dud,…\",\n      required: false,\n    },\n    awareness: {\n      type: \"string\",\n      description: \"Comma list: unaware,problem_aware,solution_aware,product_aware,most_aware\",\n      required: false,\n    },\n    \"audience-temperature\": {\n      type: \"string\",\n      description:\n        \"Comma list of who the ad was made for: 0_cold (strangers), 1_warm_engaged (engaged, not yet visited), 2_hot_visited (visited the site), 3_customer. A cold brief takes 0_cold references.\",\n      required: false,\n    },\n    \"funnel-stage\": { type: \"string\", description: \"Comma list: TOF,MOF,BOF\", required: false },\n    \"advertiser-size\": { type: \"string\", description: \"Comma list: solo,smb,mid,enterprise\", required: false },\n    \"exclude-brand-reliant\": {\n      type: \"boolean\",\n      description:\n        \"Drop ads whose copy only works if the viewer already knows the brand (an unexplained logo, mascot, nickname or promise). Ads not judged yet are kept and show no presumes_brand_knowledge. Use it whenever the ad you are making is for viewers who don't know the brand.\",\n      required: false,\n      default: false,\n    },\n    country: {\n      type: \"string\",\n      description:\n        \"Comma list of ISO country codes (US,GB): ads known to run there, plus ads with no country data (every Meta ad) in that country's main language. An unknown code is refused with the codes that have ads\",\n      required: false,\n    },\n    language: { type: \"string\", description: LANGUAGE_DESCRIPTION, required: false },\n    \"advertiser-id\": {\n      type: \"string\",\n      description: \"Restrict to these advertiser ids (browse one brand's winners)\",\n      required: false,\n    },\n    \"exclude-advertiser\": {\n      type: \"string\",\n      description: \"Drop these advertiser ids, usually your own brand (a reused ad is marked already_adapted instead)\",\n      required: false,\n    },\n    \"first-seen-after\": {\n      type: \"string\",\n      description: \"ISO date (2026-01-01) or datetime; only ads first seen after this\",\n      required: false,\n    },\n    \"first-seen-before\": {\n      type: \"string\",\n      description: \"ISO date (2026-01-01) or datetime; only ads first seen before this\",\n      required: false,\n    },\n    \"hook-archetype\": {\n      type: \"string\",\n      description: \"Comma list of hook SEEDS (from `winning-ads hooks`) — narrow to ads on a proven hook pattern\",\n      required: false,\n    },\n    \"format-pattern\": {\n      type: \"string\",\n      description: FORMAT_PATTERN_DESCRIPTION,\n      required: false,\n    },\n    stage: { type: \"string\", description: STAGE_DESCRIPTION, required: false },\n    \"survived-test\": { type: \"boolean\", description: SURVIVED_TEST_DESCRIPTION, required: false, default: false },\n    partnership: { type: \"string\", description: PARTNERSHIP_DESCRIPTION, required: false },\n    \"all-kinds\": {\n      type: \"boolean\",\n      description:\n        \"Also return ads nobody can build a creative on: Google search text, Shopping and app ads. By default a search returns only designed pictures and videos; --format text asks for search ads alone (their words: headlines, claims, offers).\",\n      required: false,\n      default: false,\n    },\n    diverse: {\n      type: \"boolean\",\n      description:\n        \"Return one varied set (different brands, containers, hooks) instead of rank order: one reference per concept in a single call\",\n      required: false,\n      default: false,\n    },\n  },\n});\n\nexport interface WinningAdsSearchArgs {\n  query?: string;\n  scope?: string;\n  refAdId?: string;\n  limit?: string | number;\n  maxPerAdvertiser?: string | number;\n  minRelevance?: string | number;\n  sort?: string;\n  platform?: string;\n  format?: string;\n  winnerCategory?: string;\n  awareness?: string;\n  audienceTemperature?: string;\n  funnelStage?: string;\n  advertiserSize?: string;\n  excludeBrandReliant?: boolean;\n  country?: string;\n  language?: string;\n  advertiserId?: string;\n  excludeAdvertiser?: string;\n  firstSeenAfter?: string;\n  firstSeenBefore?: string;\n  hookArchetype?: string;\n  formatPattern?: string;\n  stage?: string;\n  survivedTest?: boolean;\n  partnership?: string;\n  diverse?: boolean;\n}\n\nfunction setNumber(body: Record<string, unknown>, key: string, value: string | number | undefined): void {\n  if (value !== undefined && value !== \"\") {\n    body[key] = Number(value);\n  }\n}\n\nfunction setList(target: Record<string, unknown>, key: string, value: string | undefined): void {\n  const list = splitList(value);\n  if (list.length) {\n    target[key] = list;\n  }\n}\n\nfunction setString(target: Record<string, unknown>, key: string, value: string | undefined): void {\n  if (value) {\n    target[key] = value;\n  }\n}\n\n/**\n * Build the `/api/ad-library/winners/search` request body from CLI args. Pure —\n * only emits keys the caller set, so the service applies its own defaults.\n * `hard_filters` is omitted entirely when no filter flag is present. The winner\n * category key is `winner_category`; the awareness key is `awareness_stage`;\n * `--exclude-brand-reliant` is `presumes_brand_knowledge: false`.\n */\nexport function buildSearchBody(args: WinningAdsSearchArgs): Record<string, unknown> {\n  const body: Record<string, unknown> = {};\n  if (args.query) {\n    body.free_text_query = args.query;\n  }\n  if (args.refAdId) {\n    body.ref_ad_id = args.refAdId;\n  }\n  setString(body, \"scope\", args.scope);\n  setNumber(body, \"limit\", args.limit);\n  setNumber(body, \"max_per_advertiser\", args.maxPerAdvertiser);\n  setNumber(body, \"min_relevance\", args.minRelevance);\n  setString(body, \"sort\", args.sort);\n  if (args.diverse) {\n    body.diverse = true;\n  }\n\n  const hardFilters: Record<string, unknown> = {};\n  setList(hardFilters, \"platform\", args.platform);\n  setList(hardFilters, \"format\", args.format);\n  setList(hardFilters, \"winner_category\", args.winnerCategory);\n  setList(hardFilters, \"awareness_stage\", args.awareness);\n  setList(hardFilters, \"audience_temperature\", args.audienceTemperature);\n  setList(hardFilters, \"funnel_stage\", args.funnelStage);\n  setList(hardFilters, \"advertiser_size\", args.advertiserSize);\n  if (args.excludeBrandReliant) {\n    hardFilters.presumes_brand_knowledge = false;\n  }\n  setList(hardFilters, \"country\", args.country);\n  setList(hardFilters, \"language\", args.language?.toLowerCase());\n  setList(hardFilters, \"advertiser_ids\", args.advertiserId);\n  setList(hardFilters, \"exclude_advertiser_ids\", args.excludeAdvertiser);\n  setList(hardFilters, \"hook_archetype_seeds\", args.hookArchetype);\n  setList(hardFilters, \"static_format_patterns\", args.formatPattern);\n  setString(hardFilters, \"first_seen_after\", args.firstSeenAfter);\n  setString(hardFilters, \"first_seen_before\", args.firstSeenBefore);\n  setList(hardFilters, \"lifecycle_stage\", args.stage);\n  if (args.survivedTest) {\n    hardFilters.survived_test = true;\n  }\n  if (args.partnership !== undefined && args.partnership in PARTNERSHIP_VALUES) {\n    hardFilters.partnership = PARTNERSHIP_VALUES[args.partnership as keyof typeof PARTNERSHIP_VALUES];\n  }\n  if (Object.keys(hardFilters).length) {\n    body.hard_filters = hardFilters;\n  }\n\n  return body;\n}\n\n/**\n * A search is for a reference to build on, so it asks for designed ads only\n * (pictures and videos a brand made; no Google search, Shopping or app ads)\n * unless `--all-kinds` is passed or `--format` names search text ads.\n */\nexport function designedByDefault(\n  body: Record<string, unknown>,\n  opts: { allKinds?: boolean },\n): Record<string, unknown> {\n  const filters = (body.hard_filters ?? {}) as Record<string, unknown>;\n  const wantsText = Array.isArray(filters.format) && filters.format.includes(\"text\");\n  if (opts.allKinds || wantsText) return body;\n  return { ...body, hard_filters: { ...filters, design_reference: true } };\n}\n\n/**\n * Nudges after a search. A company that follows nobody only ever gets\n * references from brands other Baker clients track, which may be nowhere near\n * its market, so the fix is to follow its competitors.\n */\nexport function searchHints(data: {\n  scope?: string | null;\n  following_count?: number | null;\n  results?: ReadonlyArray<unknown> | null;\n}): string[] {\n  const hints: string[] = [];\n  if ((data.following_count ?? 0) === 0) {\n    hints.push(\n      'The company follows no brands, so these references come from brands tracked by others and may be off-market. Follow competitors with `baker winning-ads follow-competitors \"<domain,domain>\"` to get on-market references, then search with --scope followed-first.',\n    );\n  } else if (data.scope === \"followed\" && (data.results?.length ?? 0) === 0) {\n    hints.push(\n      \"No followed brand has an ad on this brief. Re-run with --scope followed-first to top up from the whole library.\",\n    );\n  } else if ((data.results?.length ?? 0) === 0) {\n    hints.push(\n      \"No reference matched the brief and every filter. Search once more with ONE change: drop the narrowest filter (--country, --audience-temperature or one --awareness stage) or shorten the brief to the product and who it is for. For a container your concept needs, --format-pattern <container> with no query returns the best proven ads in it from any category.\",\n    );\n  }\n  const kept = keptHint(data.results ?? []);\n  if (kept) hints.push(kept);\n  const adapted = (data.results ?? []).filter(\n    (r) => (r as { baker_uses?: { ours?: boolean } } | null)?.baker_uses?.ours === true,\n  ).length;\n  if (adapted > 0) {\n    hints.push(\n      `${adapted} of these references you already adapted into a creative (already_adapted), so they are listed last. A second creative from the same ad is a variant, not a new concept: pick another unless the user asked for one.`,\n    );\n  }\n  return hints;\n}\n\nconst KEPT_STAGES = new Set([\"proven\", \"evergreen\"]);\nconst UNTESTED_STAGES = new Set([\"new\", \"testing\"]);\n\n/**\n * What competitors kept after testing (the version a test kept, or an ad\n * running past its test window) outranks what merely runs: an ad in its first\n * three weeks may be the version they cut next week.\n */\nfunction keptHint(results: ReadonlyArray<unknown>): string | null {\n  const rows = results.map((r) => (r ?? {}) as { stage?: unknown; survived_test?: unknown });\n  const kept = rows.filter((r) => r.survived_test === true || KEPT_STAGES.has(String(r.stage))).length;\n  if (kept > 0 && kept < rows.length) {\n    return `${kept} of these are what competitors kept after testing (survived_test, or stage proven/evergreen): prefer them as references; a new or testing ad may still be cut.`;\n  }\n  if (kept === 0 && rows.some((r) => UNTESTED_STAGES.has(String(r.stage)))) {\n    return \"None of these has outlived a test yet (stage new/testing): to reference what competitors kept, search once more with --survived-test or --stage proven,evergreen.\";\n  }\n  return null;\n}\n\nconst UNKNOWN_COUNTRY_RE = /Unknown country code\\(s\\): ([^.]+)\\. Countries with ads: ([^.]+)\\./;\n\n// A type alias so it fits the envelope's `{ action, explanation } & Record<string, unknown>` fix slot.\nexport type UnknownCountryFix = {\n  action: \"retry_with_a_valid_country\";\n  explanation: string;\n  unknownCountries: string[];\n  validCountries: string[];\n};\n\n/**\n * The library refuses a `--country` code it holds no ads for, listing the codes\n * it does hold, rather than answering with an empty result that reads like \"no\n * winners in that market\". Only `{ code, message }` crosses the HTTP boundary,\n * so the two lists are parsed back out here to hand the agent a retry it can\n * make in one call. Anything else returns null.\n */\nexport function unknownCountryFix(message: string): UnknownCountryFix | null {\n  const match = UNKNOWN_COUNTRY_RE.exec(message);\n  if (!match) {\n    return null;\n  }\n  const unknownCountries = splitList(match[1]);\n  const validCountries = splitList(match[2]);\n  if (unknownCountries.length === 0 || validCountries.length === 0) {\n    return null;\n  }\n  return {\n    action: \"retry_with_a_valid_country\",\n    explanation: `${unknownCountries.join(\", \")} is not a country the winning-ads library holds ads for. Re-run with codes from \\`validCountries\\`, or drop --country to search every market.`,\n    unknownCountries,\n    validCountries,\n  };\n}\n\nexport type RetryNarrowerFix = { action: \"retry_narrower_once\"; explanation: string };\n\n/** What an agent can do about a failed search, or null when the error is its own to correct. */\nexport function searchErrorFix(code: string, message: string): UnknownCountryFix | RetryNarrowerFix | null {\n  if (code === \"UNAVAILABLE\") {\n    return {\n      action: \"retry_narrower_once\",\n      explanation:\n        \"The library did not answer this search in time. Retry once with a shorter brief, a lower --limit or fewer filters. If it fails again, continue without a reference and say so; do not stop the creative work.\",\n    };\n  }\n  return unknownCountryFix(message);\n}\n\nfunction reportSearchError(err: unknown): never {\n  const fix = err instanceof ApiError ? searchErrorFix(err.code, err.message) : null;\n  if (err instanceof ApiError && fix) {\n    writeJson({ ok: false, error: { code: err.code, message: err.message, fix } });\n    process.exit(1);\n  }\n  reportError(err);\n}\n\n// A type alias so it fits the envelope's `{ action, explanation } & Record<string, unknown>` fix slot.\nexport type InvalidValuesFix = {\n  action: \"retry_with_valid_values\";\n  explanation: string;\n  flag: string;\n  invalidValues: string[];\n  validValues: string[];\n};\n\n/** The flag that sets each request field, so a refusal names what the agent typed. */\nconst FLAG_FOR_FIELD: Record<string, string> = {\n  limit: \"--limit\",\n  max_per_advertiser: \"--max-per-advertiser\",\n  min_relevance: \"--min-relevance\",\n  platform: \"--platform\",\n  format: \"--format\",\n  winner_category: \"--winner-category\",\n  awareness_stage: \"--awareness\",\n  audience_temperature: \"--audience-temperature\",\n  funnel_stage: \"--funnel-stage\",\n  advertiser_size: \"--advertiser-size\",\n  static_format_patterns: \"--format-pattern\",\n  first_seen_after: \"--first-seen-after\",\n  first_seen_before: \"--first-seen-before\",\n  lifecycle_stage: \"--stage\",\n};\n\nfunction flagFor(path: readonly PropertyKey[]): string {\n  const field = String(path[0] === \"hard_filters\" ? path[1] : path[0]);\n  return FLAG_FOR_FIELD[field] ?? field;\n}\n\n/** What the backend's own request schema refuses, said in flags, with the valid values for a closed list. */\nfunction schemaRejection(body: Record<string, unknown>): SearchRejection | null {\n  const parsed = scopedWinnersSearchRequestSchema.safeParse(body, { reportInput: true });\n  if (parsed.success) {\n    return null;\n  }\n  const [first] = parsed.error.issues;\n  if (!first) {\n    return { message: \"Invalid search\" };\n  }\n  const flag = flagFor(first.path);\n  if (first.code === \"invalid_value\") {\n    const sameFlag = parsed.error.issues.filter((i) => i.code === \"invalid_value\" && flagFor(i.path) === flag);\n    const invalidValues = sameFlag.map((i) => String(i.input));\n    const validValues = first.values.map(String);\n    return {\n      message: `Unknown ${flag} value${invalidValues.length > 1 ? \"s\" : \"\"} ${invalidValues.map((v) => `\"${v}\"`).join(\", \")}.`,\n      fix: {\n        action: \"retry_with_valid_values\",\n        explanation: `Re-run with values from \\`validValues\\` for ${flag}, or drop the flag.`,\n        flag,\n        invalidValues,\n        validValues,\n      },\n    };\n  }\n  return { message: first.path.length > 0 ? `${flag}: ${first.message}` : first.message };\n}\n\nexport interface SearchRejection {\n  message: string;\n  fix?: InvalidValuesFix;\n}\n\nconst NUMERIC_FLAGS = [\n  [\"--limit\", \"limit\"],\n  [\"--max-per-advertiser\", \"maxPerAdvertiser\"],\n  [\"--min-relevance\", \"minRelevance\"],\n] as const;\n\n/** Refuse a call the backend would refuse, before spending a round trip on it. */\nexport function searchRejection(args: WinningAdsSearchArgs, body: Record<string, unknown>): SearchRejection | null {\n  if (args.scope !== undefined && !winnerSearchScopeSchema.safeParse(args.scope).success) {\n    return { message: `Unknown --scope \"${args.scope}\". Use one of: ${winnerSearchScopeSchema.options.join(\", \")}.` };\n  }\n  if (args.sort !== undefined && !winnersSortSchema.safeParse(args.sort).success) {\n    return { message: `Unknown --sort \"${args.sort}\". Use one of: ${winnersSortSchema.options.join(\", \")}.` };\n  }\n  if (args.partnership !== undefined && !(args.partnership in PARTNERSHIP_VALUES)) {\n    return { message: `Unknown --partnership \"${args.partnership}\". Use one of: only, exclude.` };\n  }\n  for (const [flag, key] of NUMERIC_FLAGS) {\n    const value = args[key];\n    if (value !== undefined && value !== \"\" && Number.isNaN(Number(value))) {\n      return { message: `${flag} must be a number, got \"${value}\".` };\n    }\n  }\n  if (!(\"free_text_query\" in body || \"ref_ad_id\" in body || \"hard_filters\" in body)) {\n    return { message: \"Provide a query, --ref-ad-id, or a filter flag\" };\n  }\n  return schemaRejection(body);\n}\n\n/**\n * The CLI projects to the minimal/decision set for EVERY format (incl. json)\n * so the agent's context only ever holds what it needs to choose.\n */\nfunction writeSearchResult(\n  data: ScopedWinnersSearchResponse | null | undefined,\n  opts: { output: OutputFormat; fields: string[] | undefined; full: boolean },\n): void {\n  const rawResults = Array.isArray(data?.results) ? data.results : [];\n  const hints = searchHints(data ?? {});\n  const withHints = hints.length > 0 ? { hints } : {};\n  if (opts.output === \"json\") {\n    const results = adRows(rawResults, opts);\n    writeJson({\n      ok: true,\n      data: {\n        results,\n        scope: data?.scope ?? null,\n        following_count: data?.following_count ?? null,\n        pool_size: data?.pool_size ?? null,\n        match_confidence: data?.match_confidence ?? null,\n        below_floor_count: data?.below_floor_count ?? null,\n        country_coverage: data?.country_coverage ?? null,\n      },\n      ...withHints,\n    });\n    return;\n  }\n  writeOutput({ ok: true, data: rawResults, ...withHints }, opts.output, opts.fields, opts.full, winningAdNormalizer);\n}\n\n// followed-first can run two library searches back to back, each allowed 45 s\n// upstream, so the default 60 s would give up on an answer still coming.\nconst SEARCH_TIMEOUT_MS = 120_000;\n\nexport const searchCommand = defineCommand({\n  meta: {\n    name: \"search\",\n    description:\n      \"Search winning reference ads, the company's followed brands first. Start here: baker winning-ads search 'B2B SaaS before/after AI automation' --platform meta --format static --exclude-advertiser adv_123 --output md. A set of references for N concepts in one call: add --diverse --limit N. The best proven ad in one container from any category: --format-pattern comparison_table (no query needed; add --sort longest_running to order by staying power). References for viewers who don't know the brand: --audience-temperature 0_cold --exclude-brand-reliant. What competitors kept after testing: --survived-test. What competitors run through creators: --partnership only. Each search is a paid reranker + judge call: one strong search, at most one adjusted retry.\",\n  },\n  args: {\n    query: { type: \"positional\", description: \"Free-text search query\", required: false },\n    scope: {\n      type: \"string\",\n      description:\n        \"followed-first (default) | followed | all. followed-first = the company's followed brands first, topped up from the whole library (the whole library when it follows nobody)\",\n      required: false,\n    },\n    \"ref-ad-id\": { type: \"string\", description: \"Find ads similar to this ad id\", required: false },\n    limit: {\n      type: \"string\",\n      description: \"Max results 1-100 (default 10 — a shortlist)\",\n      required: false,\n      default: \"10\",\n    },\n    \"max-per-advertiser\": {\n      type: \"string\",\n      description:\n        \"Spread per advertiser by default: each brand's best 3 first, the rest after the other brands, none dropped. Set 1-50 to drop past N (1 = one reference per brand), 0 for rank order\",\n      required: false,\n    },\n    \"min-relevance\": { type: \"string\", description: \"Relevance floor 0-1\", required: false },\n    sort: {\n      type: \"string\",\n      description:\n        \"Order of a no-query browse: winner (default) | longest_running | newest. Ignored when a query is given\",\n      required: false,\n    },\n    platform: {\n      type: \"string\",\n      description: \"Comma list of platforms (meta,linkedin,tiktok,google) — search one or several\",\n      required: false,\n    },\n    format: { type: \"string\", description: \"Comma list of formats (video,static,carousel,text)\", required: false },\n    \"winner-category\": {\n      type: \"string\",\n      description: \"Comma list of winner categories (default: all)\",\n      required: false,\n    },\n    awareness: { type: \"string\", description: \"Comma list of awareness stages\", required: false },\n    \"audience-temperature\": {\n      type: \"string\",\n      description:\n        \"Comma list of who the ad was made for: 0_cold | 1_warm_engaged | 2_hot_visited | 3_customer (a cold brief takes 0_cold)\",\n      required: false,\n    },\n    \"funnel-stage\": { type: \"string\", description: \"Comma list: TOF,MOF,BOF\", required: false },\n    \"advertiser-size\": { type: \"string\", description: \"Comma list: solo,smb,mid,enterprise\", required: false },\n    \"exclude-brand-reliant\": {\n      type: \"boolean\",\n      description:\n        \"Drop ads that only work if the viewer already knows the brand (ads not judged yet are kept). Use it when making ads for viewers who don't know the brand\",\n      required: false,\n      default: false,\n    },\n    country: {\n      type: \"string\",\n      description:\n        \"Comma list of ISO country codes (US,GB): ads known to run there, plus ads with no country data (every Meta ad) in that country's main language. An unknown code is refused with the codes that have ads\",\n      required: false,\n    },\n    language: { type: \"string\", description: LANGUAGE_DESCRIPTION, required: false },\n    \"advertiser-id\": { type: \"string\", description: \"Restrict to these advertiser ids\", required: false },\n    \"exclude-advertiser\": {\n      type: \"string\",\n      description: \"Drop these advertiser ids, usually your own brand\",\n      required: false,\n    },\n    \"first-seen-after\": { type: \"string\", description: \"ISO date or datetime lower bound\", required: false },\n    \"first-seen-before\": { type: \"string\", description: \"ISO date or datetime upper bound\", required: false },\n    \"hook-archetype\": {\n      type: \"string\",\n      description: \"Comma list of proven hook seeds (from `winning-ads hooks`) to narrow the search\",\n      required: false,\n    },\n    \"format-pattern\": {\n      type: \"string\",\n      description: FORMAT_PATTERN_DESCRIPTION,\n      required: false,\n    },\n    stage: { type: \"string\", description: STAGE_DESCRIPTION, required: false },\n    \"survived-test\": { type: \"boolean\", description: SURVIVED_TEST_DESCRIPTION, required: false, default: false },\n    partnership: { type: \"string\", description: PARTNERSHIP_DESCRIPTION, required: false },\n    \"all-kinds\": {\n      type: \"boolean\",\n      description: \"Also return Google search text, Shopping and app ads (default: designed pictures and videos only)\",\n      required: false,\n      default: false,\n    },\n    diverse: {\n      type: \"boolean\",\n      description: \"One varied set (different brands, containers, hooks): a reference per concept in one call\",\n      required: false,\n      default: false,\n    },\n    output: { type: \"string\", description: \"Output format: json|files|md\", required: false, default: \"json\" },\n    fields: { type: \"string\", description: \"Comma-separated field names to include\", required: false },\n    full: {\n      type: \"boolean\",\n      description:\n        \"Include DNA detail (angle, persona, hook, awareness, industry) + reach and media kind; mechanism, days_active, active, winner_category, audience_temperature, funnel_stage, advertiser_size and presumes_brand_knowledge are in the default output\",\n      required: false,\n      default: false,\n    },\n  },\n  run: async ({ args }) => {\n    try {\n      const searchArgs: WinningAdsSearchArgs = {\n        query: args.query as string | undefined,\n        scope: args.scope as string | undefined,\n        refAdId: args[\"ref-ad-id\"] as string | undefined,\n        limit: args.limit as string | undefined,\n        maxPerAdvertiser: args[\"max-per-advertiser\"] as string | undefined,\n        minRelevance: args[\"min-relevance\"] as string | undefined,\n        sort: args.sort as string | undefined,\n        platform: args.platform as string | undefined,\n        format: args.format as string | undefined,\n        winnerCategory: args[\"winner-category\"] as string | undefined,\n        awareness: args.awareness as string | undefined,\n        audienceTemperature: args[\"audience-temperature\"] as string | undefined,\n        funnelStage: args[\"funnel-stage\"] as string | undefined,\n        advertiserSize: args[\"advertiser-size\"] as string | undefined,\n        excludeBrandReliant: args[\"exclude-brand-reliant\"] as boolean,\n        country: args.country as string | undefined,\n        language: args.language as string | undefined,\n        advertiserId: args[\"advertiser-id\"] as string | undefined,\n        excludeAdvertiser: args[\"exclude-advertiser\"] as string | undefined,\n        firstSeenAfter: args[\"first-seen-after\"] as string | undefined,\n        firstSeenBefore: args[\"first-seen-before\"] as string | undefined,\n        hookArchetype: args[\"hook-archetype\"] as string | undefined,\n        formatPattern: args[\"format-pattern\"] as string | undefined,\n        stage: args.stage as string | undefined,\n        survivedTest: args[\"survived-test\"] as boolean,\n        partnership: args.partnership as string | undefined,\n        diverse: args.diverse as boolean,\n      };\n\n      const fieldPlan = adFieldPlan(args.fields, args.full);\n      const body = designedByDefault(buildSearchBody(searchArgs), { allKinds: args[\"all-kinds\"] as boolean });\n      const rejection = searchRejection(searchArgs, body);\n      if (rejection) {\n        writeJson({ ok: false, error: { code: \"VALIDATION_ERROR\", ...rejection } });\n        process.exit(1);\n      }\n\n      const data = await apiPost<ScopedWinnersSearchResponse>(\"/api/ad-library/winners/search\", body, {\n        timeoutMs: SEARCH_TIMEOUT_MS,\n      });\n      writeSearchResult(data, { output: (args.output as OutputFormat) || \"json\", ...fieldPlan });\n    } catch (err) {\n      reportSearchError(err);\n    }\n  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