@koda-sl/baker-cli 0.447.0-dev.f5788a631 → 0.448.0-dev.0d67e41b9

package/dist/{chunk-WYCVJIHD.js.map → chunk-TEINLN64.js.map}

@@ -1 +1 @@
-{"version":3,"sources":["../../api/src/ad-library/wire.ts"],"sourcesContent":["/**\n * Wire contract for `/api/ad-library/*` — the Baker-side surface over the ad-dna\n * \"winners\" service (`apps/ad-dna-service`, ads.withbaker.com).\n *\n * Two kinds of schema live here:\n *  - **Request** schemas are strict: they validate CLI/dashboard input at the\n *    backend boundary (`schema.parse(...)`).\n *  - **Lean response** schemas describe the shape *our* routes/actions emit. The\n *    raw ad-dna envelope is large and occasionally messy, so the backend client\n *    coerces it into these lean shapes by hand (see `adLibrary/client.ts`); the\n *    schemas are the contract the CLI + dashboard bind to, not a parser for the\n *    upstream payload.\n *\n * Pure + zod-only (no `convex` import), like the rest of `@baker/api`.\n */\nimport { z } from \"zod\";\n\n// ---------------------------------------------------------------------------\n// Platforms. The ad-dna corpus has a discovery connector per platform, so the\n// surfaces we expose are limited to the ones with a connector. (Result rows may\n// still carry a legacy platform string from older data, so result `platform`\n// stays a plain string; only *inputs* are constrained.)\n// ---------------------------------------------------------------------------\n\nexport const adLibraryPlatformSchema = z.enum([\"meta\", \"linkedin\", \"tiktok\"]);\nexport type AdLibraryPlatform = z.infer<typeof adLibraryPlatformSchema>;\n\n/**\n * Whether a corpus row's platform is one Baker can follow. Corpus rows carry a\n * free-text platform (legacy data, and platforms the DNA schema knows about\n * before a connector exists), so a membership test — not a cast — is what\n * decides which of an advertiser's platform identities we subscribe to.\n */\nexport function isFollowablePlatform(platform: string | null | undefined): platform is AdLibraryPlatform {\n  return adLibraryPlatformSchema.safeParse(platform).success;\n}\n\n// ---------------------------------------------------------------------------\n// Winner search — `/api/ad-library/winners/search`\n// ---------------------------------------------------------------------------\n\nexport const winnersHardFiltersSchema = z.object({\n  platform: z.array(z.string()).optional(),\n  format: z.array(z.string()).optional(),\n  winner_category: z.array(z.string()).optional(),\n  awareness_stage: z.array(z.string()).optional(),\n  country: z.array(z.string()).optional(),\n  language: z.array(z.string()).optional(),\n  advertiser_ids: z.array(z.string()).optional(),\n  exclude_advertiser_ids: z.array(z.string()).optional(),\n  industry_cluster_ids: z.array(z.string()).optional(),\n  business_model_cluster_ids: z.array(z.string()).optional(),\n  // Proven HOOK seeds (from the `/api/ad-library/seed-catalog` rollup) — narrows\n  // a find-similar search to ads on a chosen winning hook pattern, no cluster\n  // lookup. Forwarded verbatim to ad-dna's `hard_filters.hook_archetype_seeds`;\n  // must live in this schema or the strict boundary parse would drop it.\n  hook_archetype_seeds: z.array(z.string()).optional(),\n  // A static's container (comparison_table, before_after_split, …), the values\n  // `/api/ad-library/seed-catalog` ranks as formats: the best proven example of\n  // a container whatever category it sells.\n  static_format_patterns: z.array(z.string()).optional(),\n  // Who the ad was made for, as the library judged it from the creative: pick\n  // references whose audience matches ours (a cold brief, cold references).\n  audience_temperature: z.array(z.string()).optional(),\n  funnel_stage: z.array(z.string()).optional(),\n  advertiser_size: z.array(z.string()).optional(),\n  // `false` drops the ads known to work only on viewers who already know the\n  // brand (an ad not judged yet is kept); `true` keeps only those.\n  presumes_brand_knowledge: z.boolean().optional(),\n  first_seen_after: z.string().optional(),\n  first_seen_before: z.string().optional(),\n});\nexport type WinnersHardFilters = z.infer<typeof winnersHardFiltersSchema>;\n\n/**\n * A first-seen bound as ad-dna requires it (an ISO datetime in UTC). A bare\n * date reads as the start of that day; an offset is converted to UTC.\n */\nconst firstSeenBoundSchema = z\n  .union([z.iso.date(), z.iso.datetime({ offset: true })], {\n    error: \"first_seen_after/first_seen_before must be an ISO date (2026-01-01) or datetime (2026-01-01T00:00:00Z)\",\n  })\n  .transform((value) => new Date(value.length === 10 ? `${value}T00:00:00Z` : value).toISOString());\n\n// ad-dna's closed vocabularies for the search filters, mirrored here so a typo\n// is refused with the valid values before a paid search. Sources:\n// apps/ad-dna-service/src/schema/enums.ts (format, winner category, awareness\n// stage) and packages/ad-dna/src/schema/enums.ts (`staticFormatPatternEnum`,\n// and the stored audience temperature, funnel stage and advertiser size).\n// Platform is the connector set above, not every platform the DNA knows.\nexport const adFormatSchema = z.enum([\"video\", \"static\", \"carousel\"]);\nexport const winnerCategorySchema = z.enum([\n  \"winner\",\n  \"grand_slam_winner\",\n  \"scaled_winner\",\n  \"low_profile_winner\",\n  \"rising\",\n  \"evergreen\",\n  \"low_traction_dud\",\n  \"thrash_iteration\",\n  \"thrash_family\",\n  \"false_winner\",\n  \"untested\",\n  \"dud\",\n]);\nexport const awarenessStageSchema = z.enum([\n  \"unaware\",\n  \"problem_aware\",\n  \"solution_aware\",\n  \"product_aware\",\n  \"most_aware\",\n]);\nexport const audienceTemperatureSchema = z.enum([\"0_cold\", \"1_warm_engaged\", \"2_hot_visited\", \"3_customer\"]);\nexport const funnelStageSchema = z.enum([\"TOF\", \"MOF\", \"BOF\"]);\nexport const advertiserSizeSchema = z.enum([\"solo\", \"smb\", \"mid\", \"enterprise\"]);\nexport const staticFormatPatternSchema = z.enum([\n  \"clean_product\",\n  \"lifestyle_photo\",\n  \"headline_card\",\n  \"infographic\",\n  \"chat_screenshot\",\n  \"tweet_screenshot\",\n  \"review_screenshot\",\n  \"before_after_split\",\n  \"comparison_table\",\n  \"list_card\",\n  \"meme_template\",\n  \"native_post_lookalike\",\n  \"stock_photo_overlay\",\n  \"founder_portrait\",\n  \"testimonial_quote\",\n  \"packshot_minimalist\",\n  \"four_panel_lifestyle_grid\",\n  \"two_panel_split\",\n  \"notes_app_screenshot\",\n  \"founder_letter_textonly\",\n  \"us_vs_them_grid\",\n  \"benefit_callout_grid\",\n  \"create_your_own_adventure_meme\",\n  \"quad_split\",\n  \"stories_style_casual_static\",\n]);\n\n/** The filters as a caller's input is checked where it enters Baker, before a paid search. */\nconst validatedHardFiltersSchema = winnersHardFiltersSchema.extend({\n  platform: z.array(adLibraryPlatformSchema).optional(),\n  format: z.array(adFormatSchema).optional(),\n  winner_category: z.array(winnerCategorySchema).optional(),\n  awareness_stage: z.array(awarenessStageSchema).optional(),\n  static_format_patterns: z.array(staticFormatPatternSchema).optional(),\n  audience_temperature: z.array(audienceTemperatureSchema).optional(),\n  funnel_stage: z.array(funnelStageSchema).optional(),\n  advertiser_size: z.array(advertiserSizeSchema).optional(),\n  first_seen_after: firstSeenBoundSchema.optional(),\n  first_seen_before: firstSeenBoundSchema.optional(),\n});\n\nexport const winnersSortSchema = z.enum([\"winner\", \"longest_running\", \"newest\"]);\nexport type WinnersSort = z.infer<typeof winnersSortSchema>;\n\nconst winnersSearchFields = z.object({\n  free_text_query: z.string().max(500).optional(),\n  ref_ad_id: z.string().optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n  // Pagination offset for infinite scroll. The browse view (no query) scrolls\n  // the whole library; a text/similar search scrolls its bounded ranked pool.\n  offset: z.number().int().min(0).optional(),\n  // Per-advertiser cap: past it a brand's ads are dropped. `0` = no cap (the\n  // library browse view sends it so a facet-filtered slice shows every winner\n  // and matches the facet-rail count); omit it to spread the brands instead,\n  // three each at the top and none dropped.\n  max_per_advertiser: z.number().int().min(0).max(50).optional(),\n  // ad-dna reads one advertiser in `advertiser_ids` as browsing that brand, and\n  // keeps its measured failures. `false` keeps it a reference search: what\n  // Baker sends when it narrowed to the company's followed brands itself.\n  brand_browse: z.boolean().optional(),\n  min_relevance: z.number().min(0).max(1).optional(),\n  // One page picked for variety (different brands, containers and hooks)\n  // instead of rank order: a reference set for N concepts. Ignores offset.\n  diverse: z.boolean().optional(),\n  // The order of a browse (no query): by winner score (default), by how long\n  // the ad has run, or by when it was first seen. A query ranks by relevance\n  // blended with winner score, so `sort` only means something without one.\n  sort: winnersSortSchema.optional(),\n  hard_filters: winnersHardFiltersSchema.optional(),\n  // `score_breakdown` surfaces the \"why it ranked\" panel; facets drive the\n  // filter rail. thumbnails/full_dna_url are opt-in extras.\n  include: z.array(z.enum([\"score_breakdown\", \"facets\", \"full_dna_url\", \"thumbnails\"])).optional(),\n});\n\nconst hasSearchInput = (b: { free_text_query?: string; ref_ad_id?: string; hard_filters?: unknown }): boolean =>\n  b.free_text_query !== undefined || b.ref_ad_id !== undefined || b.hard_filters !== undefined;\nconst SEARCH_INPUT_MESSAGE = \"Provide free_text_query, ref_ad_id, or hard_filters\";\n\n/** The request ad-dna's `/v1/search` answers, forwarded verbatim. */\nexport type WinnersSearchRequest = z.infer<typeof winnersSearchFields>;\n\n/**\n * Which brands a reference search draws from. The corpus is shared by every\n * Baker company, so `all` can surface a brand some other client follows.\n *  - `followed-first` (default): followed brands first, topped up from the\n *    whole library when fewer than `limit` of them clear the relevance floor.\n *    A company that follows nobody gets the whole library, as `all` would.\n *  - `followed`: only brands this company follows.\n *  - `all`: the whole library.\n */\nexport const winnerSearchScopeSchema = z.enum([\"all\", \"followed\", \"followed-first\"]);\nexport type WinnerSearchScope = z.infer<typeof winnerSearchScopeSchema>;\n\n/** `/api/ad-library/winners/search`: the ad-dna request plus a scope Baker resolves from the API key's company. */\nexport const scopedWinnersSearchRequestSchema = winnersSearchFields\n  .extend({\n    scope: winnerSearchScopeSchema.default(\"followed-first\"),\n    hard_filters: validatedHardFiltersSchema.optional(),\n  })\n  .refine(hasSearchInput, { message: SEARCH_INPUT_MESSAGE })\n  // Paging a merged two-phase answer has no stable meaning: page 2 of \"followed\n  // first\" depends on how many followed ads page 1 happened to hold.\n  .refine((b) => b.scope !== \"followed-first\" || !b.offset, {\n    message: \"offset is not supported with scope followed-first; raise limit instead\",\n  });\nexport type ScopedWinnersSearchRequest = z.infer<typeof scopedWinnersSearchRequestSchema>;\n\n/** DNA \"why it works\" summary — every field nullable (ad-dna omits freely). */\nexport const winningAdDnaSchema = z.object({\n  creative_concept: z.string().nullable(),\n  angle: z.string().nullable(),\n  awareness_stage: z.string().nullable(),\n  // How many claims the ad's market has already heard (s1 first to say it … s5 tired of claims).\n  // Optional while an older ad-dna does not send it.\n  sophistication_stage: z.string().nullable().optional(),\n  audience_temperature: z.string().nullable(),\n  // Who else the ad was made for, and whether its copy only works on viewers who\n  // already know the brand (null: not judged yet). Optional while an older\n  // ad-dna does not send them.\n  funnel_stage: z.string().nullable().optional(),\n  advertiser_size: z.string().nullable().optional(),\n  presumes_brand_knowledge: z.boolean().nullable().optional(),\n  brand_knowledge_reason: z.string().nullable().optional(),\n  target_persona: z.string().nullable(),\n  hook_archetype: z.string().nullable(),\n  // The proven hook pattern (`winning-ads hooks` seed) the free-text\n  // `hook_archetype` matches: the value two ads can share. Optional while an\n  // older ad-dna does not send it.\n  hook_seed: z.string().nullable().optional(),\n  creator_type: z.string().nullable(),\n  industry: z.string().nullable(),\n  business_model: z.string().nullable(),\n  // What the viewer sees, the static's container (comparison_table, …) and why\n  // it works: pick a reference on its move, not on its angle label.\n  visual: z.string().nullable(),\n  container: z.string().nullable(),\n  mechanism: z.string().nullable(),\n});\nexport type WinningAdDna = z.infer<typeof winningAdDnaSchema>;\n\n/** The \"why it ranked\" breakdown — present only when include=score_breakdown. */\nexport const winningAdScoreBreakdownSchema = z.object({\n  relevance: z.number().nullable(),\n  judge_reason: z.string().nullable(),\n  winner_score: z.number().nullable(),\n  final_score: z.number().nullable(),\n});\nexport type WinningAdScoreBreakdown = z.infer<typeof winningAdScoreBreakdownSchema>;\n\n/** One winner card. Search returns one row per *creative family*. */\nexport const winningAdSchema = z.object({\n  ad_id: z.string().nullable(),\n  advertiser_id: z.string().nullable(),\n  advertiser: z.string().nullable(),\n  platform: z.string().nullable(),\n  format: z.string().nullable(),\n  media_url: z.string().nullable(),\n  media_kind: z.string().nullable(),\n  thumbnail_url: z.string().nullable(),\n  // Query match ∈ [0,1]; null on pure winner browse (no query).\n  relevance: z.number().nullable(),\n  // How proven in-market (global creative strength).\n  winner_score: z.number().nullable(),\n  winner_category: z.string().nullable(),\n  // The score ad-dna ranked the result by (relevance blended with winner\n  // score, or the winner score on a browse). Search results only.\n  final_score: z.number().nullable().optional(),\n  days_active: z.number().nullable(),\n  reach: z.number().nullable(),\n  // Null when the brand hasn't been checked recently enough to say.\n  active: z.boolean().nullable(),\n  // When the brand's ads were last checked: the date `active` was observed.\n  active_checked_at: z.string().nullable(),\n  // Creative family grouping (search dedups launches into one card).\n  creative_id: z.string().nullable(),\n  family_id: z.string().nullable(),\n  member_count: z.number().nullable(),\n  sibling_ad_ids: z.array(z.string()),\n  dna: winningAdDnaSchema,\n  score_breakdown: winningAdScoreBreakdownSchema.nullable(),\n});\nexport type WinningAd = z.infer<typeof winningAdSchema>;\n\n// `value` is the token the filter matches on (a cluster id, or the raw text\n// when a value has no cluster). `label` is the human-readable name to show;\n// absent when it's identical to `value`.\nexport const facetCountSchema = z.object({ value: z.string(), label: z.string().optional(), count: z.number() });\nexport type FacetCount = z.infer<typeof facetCountSchema>;\n\nexport const winnersFacetsSchema = z.object({\n  industry: z.array(facetCountSchema),\n  creator_type: z.array(facetCountSchema),\n  winner_category: z.array(facetCountSchema),\n  format: z.array(facetCountSchema),\n  business_model: z.array(facetCountSchema),\n});\nexport type WinnersFacets = z.infer<typeof winnersFacetsSchema>;\n\nexport const winnersSearchResponseSchema = z.object({\n  results: z.array(winningAdSchema),\n  facets: winnersFacetsSchema.nullable(),\n  pool_size: z.number().nullable(),\n  // Bucketed confidence of the top match; null on pure browse.\n  match_confidence: z.enum([\"high\", \"medium\", \"low\"]).nullable(),\n  below_floor_count: z.number().nullable(),\n  query_id: z.string().nullable(),\n  // Pagination window for infinite scroll. `offset` echoes the request; `total`\n  // is how many winners this query+filters can scroll through; `has_more` is\n  // true when more pages exist. Null on an older ad-dna that predates paging —\n  // the dashboard then falls back to a single non-paged page.\n  offset: z.number().nullable(),\n  total: z.number().nullable(),\n  has_more: z.boolean().nullable(),\n  // Ads the corpus holds for each requested `country`; null when the search did\n  // not filter by country. Tells \"no winners matched\" apart from \"unsupported\"\n  // (an unknown code is refused outright).\n  country_coverage: z.array(z.object({ code: z.string(), ads: z.number() })).nullable(),\n});\nexport type WinnersSearchResponse = z.infer<typeof winnersSearchResponseSchema>;\n\n/** Where a scoped search result came from: a brand this company follows, or the shared library. */\nexport const winnerSourceSchema = z.enum([\"followed\", \"library\"]);\nexport type WinnerSource = z.infer<typeof winnerSourceSchema>;\n\n/**\n * What Baker knows about a reference beyond the library: how many companies\n * turned it into a creative that reached their Workspace, whether this company\n * already did (such results are listed last), and how the creatives adapted\n * from it were judged: `approved` and `rejected` count the review verdicts\n * across every company's creatives with this source ad, counts only.\n */\nexport const referenceUsesSchema = z.object({\n  companies: z.number(),\n  ours: z.boolean(),\n  approved: z.number(),\n  rejected: z.number(),\n});\nexport type ReferenceUses = z.infer<typeof referenceUsesSchema>;\n\nexport const scopedWinningAdSchema = winningAdSchema.extend({\n  source: winnerSourceSchema,\n  baker_uses: referenceUsesSchema.optional(),\n});\nexport type ScopedWinningAd = z.infer<typeof scopedWinningAdSchema>;\n\nexport const scopedWinnersSearchResponseSchema = winnersSearchResponseSchema.extend({\n  results: z.array(scopedWinningAdSchema),\n  scope: winnerSearchScopeSchema,\n  // How many brands the company follows; 0 means `followed` answers empty and\n  // `followed-first` is the whole library.\n  following_count: z.number(),\n});\nexport type ScopedWinnersSearchResponse = z.infer<typeof scopedWinnersSearchResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Advertisers (corpus) — `/api/ad-library/advertisers`\n// ---------------------------------------------------------------------------\n\nexport const advertiserPlatformSchema = z.object({\n  platform: z.string(),\n  external_id: z.string().nullable(),\n  region: z.string().nullable(),\n});\nexport type AdvertiserPlatform = z.infer<typeof advertiserPlatformSchema>;\n\n/** A brand as it exists in the shared ad-dna corpus. */\nexport const corpusAdvertiserSchema = z.object({\n  advertiser_id: z.string(),\n  label: z.string().nullable(),\n  scraped_name: z.string().nullable(),\n  image_url: z.string().nullable(),\n  platforms: z.array(advertiserPlatformSchema),\n  platform_count: z.number().nullable(),\n  family_count: z.number().nullable(),\n  active_ad_count: z.number().nullable(),\n  total_ad_count: z.number().nullable(),\n  total_reach: z.number().nullable(),\n  last_synced_at: z.string().nullable(),\n});\nexport type CorpusAdvertiser = z.infer<typeof corpusAdvertiserSchema>;\n\nexport const advertiserSearchRequestSchema = z.object({\n  q: z.string().optional(),\n  platform: adLibraryPlatformSchema.optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n  offset: z.number().int().min(0).optional(),\n});\nexport type AdvertiserSearchRequest = z.infer<typeof advertiserSearchRequestSchema>;\n\nexport const advertiserSearchResponseSchema = z.object({\n  advertisers: z.array(corpusAdvertiserSchema),\n  total: z.number().nullable(),\n});\nexport type AdvertiserSearchResponse = z.infer<typeof advertiserSearchResponseSchema>;\n\n/** Convergence: is the brand still exploring angles or has it converged? */\nexport const advertiserConvergenceSchema = z.object({\n  convergence_state: z.string().nullable(),\n  dimension_summary: z.unknown().nullable(),\n  iteration_velocity_30d: z.number().nullable(),\n  last_refresh_completed_at: z.string().nullable(),\n});\nexport type AdvertiserConvergence = z.infer<typeof advertiserConvergenceSchema>;\n\n// ---------------------------------------------------------------------------\n// Resolve + preview — turn a domain / URL / brand into a platform identity\n// ---------------------------------------------------------------------------\n\n/** The confirmation-modal card: who we resolved + the id we'd ingest. */\nexport const resolvePreviewSchema = z.object({\n  platform: adLibraryPlatformSchema,\n  external_id: z.string(),\n  name: z.string(),\n  image_url: z.string().nullable(),\n  category: z.string().nullable(),\n  industry: z.string().nullable(),\n  website: z.string().nullable(),\n  followers: z.number().nullable(),\n});\nexport type ResolvePreview = z.infer<typeof resolvePreviewSchema>;\n\n// ---------------------------------------------------------------------------\n// Followed advertisers (Baker-side subscriptions)\n// ---------------------------------------------------------------------------\n\n/**\n * `discovering` = still enumerating the brand's ads upstream.\n * `ingesting`   = enumeration done, the ads it found are still being processed.\n * `ready`       = there is something to look at.\n *\n * The middle state exists because enumeration finishes long before the ads it\n * queued actually land. Without it a brand with a thousand pending ads reported\n * a confident zero the moment its spinner stopped.\n */\nexport const followedStatusSchema = z.enum([\"discovering\", \"ingesting\", \"ready\"]);\nexport type FollowedStatus = z.infer<typeof followedStatusSchema>;\n\nexport const followedAdvertiserSchema = z.object({\n  // Baker subscription row id (used to unfollow).\n  followed_id: z.string(),\n  advertiser_id: z.string(),\n  label: z.string(),\n  image_url: z.string().nullable(),\n  platforms: z.array(z.object({ platform: adLibraryPlatformSchema, external_id: z.string() })),\n  status: followedStatusSchema,\n  active_ad_count: z.number().nullable(),\n  total_ad_count: z.number().nullable(),\n  family_count: z.number().nullable(),\n  // Progress while status is \"discovering\" or \"ingesting\". `adding_ingested`\n  // and `adding_enqueued` are both counts for the CURRENT run, so they read as\n  // a fraction; `total_ad_count` is the brand's whole corpus and is not.\n  adding_discovered: z.number().nullable(),\n  adding_enqueued: z.number().nullable(),\n  adding_ingested: z.number().nullable(),\n  // A discovery job ended in failure, so this brand's ads are under-counted.\n  // Distinguishes \"we couldn't finish looking\" from \"this brand runs no ads\".\n  discovery_failed: z.boolean().nullable(),\n});\nexport type FollowedAdvertiser = z.infer<typeof followedAdvertiserSchema>;\n\nexport const followingListResponseSchema = z.object({\n  following: z.array(followedAdvertiserSchema),\n});\nexport type FollowingListResponse = z.infer<typeof followingListResponseSchema>;\n\n// --- Follow (composite: search-first → subscribe, else resolve + enqueue) ---\n\nexport const followRequestSchema = z.object({\n  input: z.string().min(1),\n  platform: adLibraryPlatformSchema,\n  // Optional override for the display label; defaults to the resolved name.\n  label: z.string().optional(),\n});\nexport type FollowRequest = z.infer<typeof followRequestSchema>;\n\nexport const followResponseSchema = z.object({\n  // \"following\" = subscribed to an advertiser already in the corpus (no\n  // ingestion). \"added\" = a new advertiser was enqueued for discovery.\n  // \"ambiguous\" = the identity mapped to multiple corpus advertisers; the\n  // caller must pick one of `candidates`.\n  status: z.enum([\"following\", \"added\", \"ambiguous\"]),\n  advertiser: followedAdvertiserSchema.nullable(),\n  preview: resolvePreviewSchema.nullable(),\n  candidates: z.array(corpusAdvertiserSchema).nullable(),\n});\nexport type FollowResponse = z.infer<typeof followResponseSchema>;\n\n// --- Batch follow (add many brands at once, e.g. every competitor domain) ---\n\n// Cap the batch so one call can't fan out into an unbounded number of paid\n// resolve lookups + ad-dna adds. A competitor set is ~7-20 brands in practice.\nexport const FOLLOW_BATCH_MAX = 50;\n\nexport const followBatchRequestSchema = z.object({\n  // One entry per brand — a domain (best; resolves both Meta + LinkedIn), a\n  // profile / ad-library URL, or a brand name.\n  inputs: z.array(z.string().min(1)).min(1).max(FOLLOW_BATCH_MAX),\n  // How to read every input (not a tracking limit — a domain still resolves\n  // every platform we can). Defaults to reading inputs as Meta identities.\n  platform: adLibraryPlatformSchema.default(\"meta\"),\n});\nexport type FollowBatchRequest = z.infer<typeof followBatchRequestSchema>;\n\nexport const followBatchResultSchema = z.object({\n  // Echoes the input so the caller can line results up with what it sent.\n  input: z.string(),\n  // \"following\"/\"added\" mirror the single-follow statuses; \"ambiguous\" needs a\n  // manual pick; \"failed\" = we couldn't resolve or add it (see `error`).\n  status: z.enum([\"following\", \"added\", \"ambiguous\", \"failed\"]),\n  advertiser: followedAdvertiserSchema.nullable(),\n  // Present only when status is \"failed\" — a plain-language reason.\n  error: z.string().nullable(),\n});\nexport type FollowBatchResult = z.infer<typeof followBatchResultSchema>;\n\nexport const followBatchResponseSchema = z.object({\n  results: z.array(followBatchResultSchema),\n  // Rollup counts across the batch for a one-glance summary.\n  followed_count: z.number(),\n  added_count: z.number(),\n  ambiguous_count: z.number(),\n  failed_count: z.number(),\n});\nexport type FollowBatchResponse = z.infer<typeof followBatchResponseSchema>;\n\nexport const unfollowRequestSchema = z.object({\n  // Accept either the Baker subscription id or the corpus advertiser id.\n  followed_id: z.string().optional(),\n  advertiser_id: z.string().optional(),\n});\nexport type UnfollowRequest = z.infer<typeof unfollowRequestSchema>;\n\nexport const unfollowResponseSchema = z.object({ removed: z.boolean() });\nexport type UnfollowResponse = z.infer<typeof unfollowResponseSchema>;\n\n// --- Winners for one advertiser ---\n\nexport const advertiserWinnersResponseSchema = z.object({\n  advertiser_id: z.string(),\n  winners: z.array(winningAdSchema),\n});\nexport type AdvertiserWinnersResponse = z.infer<typeof advertiserWinnersResponseSchema>;\n\n// --- Feed: winners across every followed advertiser (browse + trim) ---\n\nexport const feedRequestSchema = z.object({\n  // Optional subset of your followed advertiser ids to narrow to (\"trim down\n  // per advertiser\"). Ids you don't follow are ignored and echoed back in\n  // `unknown_requested`. Omit to browse winners across every brand you follow.\n  advertiser_ids: z.array(z.string()).optional(),\n  platform: adLibraryPlatformSchema.optional(),\n  winner_category: z.array(z.string()).optional(),\n  format: z.array(z.string()).optional(),\n  // Winners kept per advertiser so no single brand floods the feed. `0` = no\n  // cap. Default applied by the route.\n  per_advertiser: z.number().int().min(0).max(50).optional(),\n  // Total winners returned across all followed advertisers.\n  limit: z.number().int().min(1).max(200).optional(),\n});\nexport type FeedRequest = z.infer<typeof feedRequestSchema>;\n\nexport const feedResponseSchema = z.object({\n  // The feed only ever reads followed brands, so every winner is `followed`:\n  // the same `source` a scoped search carries, so the surfaces agree.\n  winners: z.array(winningAdSchema.extend({ source: winnerSourceSchema })),\n  // How many brands the company follows (regardless of the trim).\n  following_count: z.number(),\n  // The advertiser ids actually queried (follows ∩ requested subset).\n  advertiser_ids: z.array(z.string()),\n  // Requested ids that aren't followed — a hint the caller mistyped or hasn't\n  // followed them yet.\n  unknown_requested: z.array(z.string()),\n});\nexport type FeedResponse = z.infer<typeof feedResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Seed catalog — `/api/ad-library/seed-catalog`\n//\n// Reads ad-dna's corpus-wide `pattern_stats` rollup: the top winner-weighted\n// enum SEEDS for one taxonomy field (hook archetype, persuasion mechanism, or\n// static-ad format), optionally narrowed to a platform / awareness / industry\n// segment. Grounds a creative in a PROVEN pattern for the exact segment before\n// it grounds in a real reference.\n// ---------------------------------------------------------------------------\n\nexport const seedCatalogFieldSchema = z.enum([\"hook_archetype\", \"mechanism_type\", \"static_format_pattern\"]);\nexport type SeedCatalogField = z.infer<typeof seedCatalogFieldSchema>;\n\nexport const seedCatalogRequestSchema = z.object({\n  field: seedCatalogFieldSchema,\n  platform: z.string().optional(),\n  awareness_stage: z.string().optional(),\n  industry: z.string().optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n});\nexport type SeedCatalogRequest = z.infer<typeof seedCatalogRequestSchema>;\n\nexport const patternSeedSchema = z.object({\n  key: z.string(),\n  count: z.number(),\n  sum_winner_score: z.number(),\n  mean_winner_score: z.number(),\n  winner_share: z.number(),\n  // How the seed did inside the brands that used it, the order of the catalog:\n  // the mean, over brands, of how much more often their creatives with the seed\n  // ran 60 days than their others (0 until five brands have a verdict), and\n  // how many brands it won and lost inside.\n  lift: z.number(),\n  brands_for: z.number(),\n  brands_against: z.number(),\n  // Per-segment counts (platform/awareness_stage/industry → value → n); present\n  // only on `--full`, so the response can stay lean by default.\n  breakdown_by: z.record(z.string(), z.unknown()).nullable(),\n});\nexport type PatternSeed = z.infer<typeof patternSeedSchema>;\n\nexport const seedCatalogSegmentSchema = z.object({\n  platform: z.string().nullable(),\n  awareness_stage: z.string().nullable(),\n  industry: z.string().nullable(),\n});\nexport type SeedCatalogSegment = z.infer<typeof seedCatalogSegmentSchema>;\n\nexport const seedCatalogResponseSchema = z.object({\n  field: z.string(),\n  segment: seedCatalogSegmentSchema.nullable(),\n  patterns: z.array(patternSeedSchema),\n});\nexport type SeedCatalogResponse = z.infer<typeof seedCatalogResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Ad content — `/api/ad-library/ad-content`\n//\n// Per-ad drill-down for *reading what's inside* one winning creative: the spoken\n// transcript, the on-screen text, the ad copy, and (with --full) the speech,\n// pacing, and soundtrack detail. `search`/`winners`/`feed` return a lean\n// shortlist to pick from; this is the deliberate \"open this one and understand\n// it\" step, keyed by the `ad_id` those surfaces return. Sourced from ad-dna\n// `GET /v1/ads/:id`, which returns the whole `full_dna`; the backend client\n// projects it down to this lean shape (transcript/overlays live only there).\n// ---------------------------------------------------------------------------\n\nexport const adContentRequestSchema = z.object({\n  ad_id: z.string().min(1),\n  platform: adLibraryPlatformSchema.optional(),\n});\nexport type AdContentRequest = z.infer<typeof adContentRequestSchema>;\n\n/**\n * One piece of on-screen text: the words shown on the frame, when + where, and\n * the job they do (headline, benefit, cta…). A video overlay carries its time;\n * a static ad's in-image text has none; a carousel card's text carries `card`.\n */\nexport const adContentOverlaySchema = z.object({\n  text: z.string(),\n  appears_at_s: z.number().nullable(),\n  position: z.string().nullable(),\n  role: z.string().nullable(),\n  card: z.number().nullable(),\n});\nexport type AdContentOverlay = z.infer<typeof adContentOverlaySchema>;\n\n/** Voiceover detail — how the ad speaks, not just what it says. --full only. */\nexport const adContentSpeechSchema = z.object({\n  speech_pct_of_runtime: z.number().nullable(),\n  speaker_count: z.number().nullable(),\n  voiceover_vs_sync: z.string().nullable(),\n  is_direct_address: z.boolean().nullable(),\n  speech_emotion_dominant: z.string().nullable(),\n});\nexport type AdContentSpeech = z.infer<typeof adContentSpeechSchema>;\n\n/** Shot pacing + key timeline moments. --full only. */\nexport const adContentPacingSchema = z.object({\n  scene_count: z.number().nullable(),\n  avg_shot_length_s: z.number().nullable(),\n  pacing_shape: z.string().nullable(),\n  hook_ends_at_s: z.number().nullable(),\n  cta_first_shown_at_s: z.number().nullable(),\n  product_first_appears_at_s: z.number().nullable(),\n});\nexport type AdContentPacing = z.infer<typeof adContentPacingSchema>;\n\n/** Recognised soundtrack (AudD), when matched. --full only. */\nexport const adContentMusicSchema = z.object({\n  track_title: z.string().nullable(),\n  track_artist: z.string().nullable(),\n});\nexport type AdContentMusic = z.infer<typeof adContentMusicSchema>;\n\n/**\n * How a static ad (or carousel) is built: what to reproduce when it is the\n * reference: its container, composition, colours, the CTA drawn into it and the\n * attention markers on it. A carousel is read from its first card and has no\n * `format_pattern`. Video ads fill only the format-neutral fields.\n */\nexport const adContentLayoutSchema = z.object({\n  format_pattern: z.string().nullable(),\n  composition: z.string().nullable(),\n  focal_subject: z.string().nullable(),\n  aspect_ratio: z.string().nullable(),\n  background: z.string().nullable(),\n  palette_mood: z.string().nullable(),\n  colors: z.array(z.string()),\n  production: z.string().nullable(),\n  aesthetic: z.array(z.string()),\n  cta_in_image: z.string().nullable(),\n  markers: z.array(z.string()),\n  card_roles: z.array(z.string()),\n});\nexport type AdContentLayout = z.infer<typeof adContentLayoutSchema>;\n\n/** The persuasion an ad carries: who it speaks to and how it convinces them. */\nexport const adContentMessageSchema = z.object({\n  awareness_stage: z.string().nullable(),\n  sophistication: z.string().nullable(),\n  mechanism: z.string().nullable(),\n  pain_points: z.array(z.string()),\n  desires: z.array(z.string()),\n  value_props: z.array(z.string()),\n  objections_handled: z.array(z.string()),\n  proof: z.array(z.string()),\n  risk_reversal: z.array(z.string()),\n});\nexport type AdContentMessage = z.infer<typeof adContentMessageSchema>;\n\n/**\n * The offer the ad makes. The extractor fills absent parts with \"none\" / \"n_a\";\n * those arrive as null or empty, so a filled field is always a real finding.\n */\nexport const adContentOfferSchema = z.object({\n  offer_type: z.string().nullable(),\n  pricing_model: z.string().nullable(),\n  entry_price: z.string().nullable(),\n  no_credit_card: z.boolean().nullable(),\n  guarantee: z.array(z.string()),\n  guarantee_days: z.number().nullable(),\n  urgency: z.string().nullable(),\n  bonus: z.string().nullable(),\n});\nexport type AdContentOffer = z.infer<typeof adContentOfferSchema>;\n\n/**\n * The readable content of one ad. `transcript`, `has_speech`, `speech`, `pacing`,\n * and `music` describe a *video*; they're null/empty for a static or carousel ad.\n * `on_screen_text` holds a video's timed overlays, or the text drawn into a\n * static or carousel image. The copy fields (`primary_text`, `headline`, `cta`)\n * apply to every format.\n */\nexport const adContentSchema = z.object({\n  ad_id: z.string().nullable(),\n  advertiser: z.string().nullable(),\n  advertiser_id: z.string().nullable(),\n  platform: z.string().nullable(),\n  format: z.string().nullable(),\n  media_kind: z.string().nullable(),\n  media_url: z.string().nullable(),\n  winner_score: z.number().nullable(),\n  winner_category: z.string().nullable(),\n  summary: z.string().nullable(),\n  angle: z.string().nullable(),\n  hook_archetype: z.string().nullable(),\n  // Spoken words (video only; null when the ad has no speech track).\n  transcript: z.string().nullable(),\n  has_speech: z.boolean().nullable(),\n  speech: adContentSpeechSchema,\n  // On-screen text / captions.\n  has_captions: z.boolean().nullable(),\n  caption_style: z.string().nullable(),\n  on_screen_text: z.array(adContentOverlaySchema),\n  // Copy the viewer reads outside the media.\n  primary_text: z.string().nullable(),\n  headline: z.string().nullable(),\n  cta: z.string().nullable(),\n  // Structure + soundtrack.\n  pacing: adContentPacingSchema,\n  music: adContentMusicSchema,\n  layout: adContentLayoutSchema,\n  message: adContentMessageSchema,\n  offer: adContentOfferSchema,\n});\nexport type AdContent = z.infer<typeof adContentSchema>;\n\nexport const adContentResponseSchema = z.object({ ad: adContentSchema });\nexport type AdContentResponse = z.infer<typeof adContentResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Ad DNA detail — the dashboard's reference-ad panel only.\n//\n// Everything in one ad's `full_dna` that `AdContent` does not already carry:\n// the colours with their share of the frame, the video's story beat by beat,\n// each carousel card, where it ran and to whom, and every other extracted\n// trait grouped by what it describes. Not on the CLI: the agent reads the lean\n// `AdContent`, and this is the depth a person browses.\n// ---------------------------------------------------------------------------\n\n/** One colour of the ad and the share of the frame it covers (0–1). */\nexport const adDnaColorSchema = z.object({\n  hex: z.string(),\n  share: z.number().nullable(),\n});\nexport type AdDnaColor = z.infer<typeof adDnaColorSchema>;\n\n/** One beat of a video as the watch saw and heard it, in order. */\nexport const adDnaSceneSchema = z.object({\n  start_s: z.number(),\n  end_s: z.number(),\n  role: z.string().nullable(),\n  visual: z.string(),\n  speech: z.string().nullable(),\n  on_screen_text: z.string().nullable(),\n  sound: z.string().nullable(),\n});\nexport type AdDnaScene = z.infer<typeof adDnaSceneSchema>;\n\n/** A moment on a video's timeline: when the hook ends, the product, price or CTA first shows, the logo. */\nexport const adDnaMomentSchema = z.object({\n  kind: z.enum([\"hook_ends\", \"product\", \"price\", \"cta\", \"logo\"]),\n  at_s: z.number(),\n});\nexport type AdDnaMoment = z.infer<typeof adDnaMomentSchema>;\n\nexport const adDnaStorySchema = z.object({\n  duration_s: z.number().nullable(),\n  summary: z.string().nullable(),\n  hook: z.string().nullable(),\n  scenes: z.array(adDnaSceneSchema),\n  moments: z.array(adDnaMomentSchema),\n});\nexport type AdDnaStory = z.infer<typeof adDnaStorySchema>;\n\n/** One carousel card: its job in the sequence, how it is laid out and coloured, and how it leads on. */\nexport const adDnaCardSchema = z.object({\n  index: z.number(),\n  role: z.string().nullable(),\n  layout: z.string().nullable(),\n  colors: z.array(adDnaColorSchema),\n  open_loop: z.string().nullable(),\n  transition: z.string().nullable(),\n});\nexport type AdDnaCard = z.infer<typeof adDnaCardSchema>;\n\n/** People reached in one age band (Meta's EU transparency breakdown, summed over countries). */\nexport const adDnaAgeReachSchema = z.object({\n  age_range: z.string(),\n  female: z.number(),\n  male: z.number(),\n  unknown: z.number(),\n});\nexport type AdDnaAgeReach = z.infer<typeof adDnaAgeReachSchema>;\n\n/** Where the ad ran and who saw it, as the platform discloses it. */\nexport const adDnaReachSchema = z.object({\n  total: z.number().nullable(),\n  eu_total: z.number().nullable(),\n  ages: z.object({ min: z.number(), max: z.number() }).nullable(),\n  gender: z.string().nullable(),\n  locations: z.array(z.string()),\n  excluded_locations: z.array(z.string()),\n  channels: z.array(z.string()),\n  by_age: z.array(adDnaAgeReachSchema),\n});\nexport type AdDnaReach = z.infer<typeof adDnaReachSchema>;\n\n/** One extracted trait. `key` is the DNA field name; a yes/no trait is kept only when true. */\nexport const adDnaTraitSchema = z.object({\n  key: z.string(),\n  value: z.union([z.string(), z.number(), z.boolean(), z.array(z.string())]),\n});\nexport type AdDnaTrait = z.infer<typeof adDnaTraitSchema>;\n\nexport const adDnaTraitGroupKeySchema = z.enum([\n  \"audience\",\n  \"business\",\n  \"message\",\n  \"copy\",\n  \"look\",\n  \"cast\",\n  \"pacing\",\n  \"sound\",\n  \"on_screen_text\",\n  \"branding\",\n  \"subject\",\n  \"cta_visual\",\n  \"markers\",\n  \"carousel\",\n  \"offer\",\n  \"delivery\",\n]);\nexport type AdDnaTraitGroupKey = z.infer<typeof adDnaTraitGroupKeySchema>;\n\nexport const adDnaTraitGroupSchema = z.object({\n  key: adDnaTraitGroupKeySchema,\n  traits: z.array(adDnaTraitSchema),\n});\nexport type AdDnaTraitGroup = z.infer<typeof adDnaTraitGroupSchema>;\n\nexport const adDnaDetailSchema = z.object({\n  palette: z.array(adDnaColorSchema),\n  background_hex: z.string().nullable(),\n  button_hex: z.string().nullable(),\n  story: adDnaStorySchema.nullable(),\n  cards: z.array(adDnaCardSchema),\n  reach: adDnaReachSchema.nullable(),\n  groups: z.array(adDnaTraitGroupSchema),\n  extracted_at: z.string().nullable(),\n});\nexport type AdDnaDetail = z.infer<typeof adDnaDetailSchema>;\n\n/** One stored carousel card's media: `index` from 0, matching the DNA's `card_index`. */\nexport const adCardMediaSchema = z.object({\n  index: z.number(),\n  url: z.string(),\n  kind: z.enum([\"image\", \"video\"]).nullable(),\n});\nexport type AdCardMedia = z.infer<typeof adCardMediaSchema>;\n\n/**\n * What the reference-ad panel loads when an ad opens: its readable content, the\n * rest of its DNA, and every carousel card's media (empty for other formats and\n * for carousels whose other cards were never stored — they show their first).\n */\nexport const adDetailSchema = z.object({\n  content: adContentSchema,\n  dna: adDnaDetailSchema,\n  card_media: z.array(adCardMediaSchema),\n});\nexport type AdDetail = z.infer<typeof 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The ad-dna corpus has a discovery connector per platform, so the\n// surfaces we expose are limited to the ones with a connector. (Result rows may\n// still carry a legacy platform string from older data, so result `platform`\n// stays a plain string; only *inputs* are constrained.)\n// ---------------------------------------------------------------------------\n\nexport const adLibraryPlatformSchema = z.enum([\"meta\", \"linkedin\", \"tiktok\"]);\nexport type AdLibraryPlatform = z.infer<typeof adLibraryPlatformSchema>;\n\n/**\n * Whether a corpus row's platform is one Baker can follow. Corpus rows carry a\n * free-text platform (legacy data, and platforms the DNA schema knows about\n * before a connector exists), so a membership test — not a cast — is what\n * decides which of an advertiser's platform identities we subscribe to.\n */\nexport function isFollowablePlatform(platform: string | null | undefined): platform is AdLibraryPlatform {\n  return adLibraryPlatformSchema.safeParse(platform).success;\n}\n\n// ---------------------------------------------------------------------------\n// Winner search — `/api/ad-library/winners/search`\n// ---------------------------------------------------------------------------\n\nexport const winnersHardFiltersSchema = z.object({\n  platform: z.array(z.string()).optional(),\n  format: z.array(z.string()).optional(),\n  winner_category: z.array(z.string()).optional(),\n  awareness_stage: z.array(z.string()).optional(),\n  country: z.array(z.string()).optional(),\n  language: z.array(z.string()).optional(),\n  advertiser_ids: z.array(z.string()).optional(),\n  exclude_advertiser_ids: z.array(z.string()).optional(),\n  industry_cluster_ids: z.array(z.string()).optional(),\n  business_model_cluster_ids: z.array(z.string()).optional(),\n  // Proven HOOK seeds (from the `/api/ad-library/seed-catalog` rollup) — narrows\n  // a find-similar search to ads on a chosen winning hook pattern, no cluster\n  // lookup. Forwarded verbatim to ad-dna's `hard_filters.hook_archetype_seeds`;\n  // must live in this schema or the strict boundary parse would drop it.\n  hook_archetype_seeds: z.array(z.string()).optional(),\n  // A static's container (comparison_table, before_after_split, …), the values\n  // `/api/ad-library/seed-catalog` ranks as formats: the best proven example of\n  // a container whatever category it sells.\n  static_format_patterns: z.array(z.string()).optional(),\n  // Who the ad was made for, as the library judged it from the creative: pick\n  // references whose audience matches ours (a cold brief, cold references).\n  audience_temperature: z.array(z.string()).optional(),\n  funnel_stage: z.array(z.string()).optional(),\n  advertiser_size: z.array(z.string()).optional(),\n  // `false` drops the ads known to work only on viewers who already know the\n  // brand (an ad not judged yet is kept); `true` keeps only those.\n  presumes_brand_knowledge: z.boolean().optional(),\n  first_seen_after: z.string().optional(),\n  first_seen_before: z.string().optional(),\n});\nexport type WinnersHardFilters = z.infer<typeof winnersHardFiltersSchema>;\n\n/**\n * A first-seen bound as ad-dna requires it (an ISO datetime in UTC). A bare\n * date reads as the start of that day; an offset is converted to UTC.\n */\nconst firstSeenBoundSchema = z\n  .union([z.iso.date(), z.iso.datetime({ offset: true })], {\n    error: \"first_seen_after/first_seen_before must be an ISO date (2026-01-01) or datetime (2026-01-01T00:00:00Z)\",\n  })\n  .transform((value) => new Date(value.length === 10 ? `${value}T00:00:00Z` : value).toISOString());\n\n// ad-dna's closed vocabularies for the search filters, mirrored here so a typo\n// is refused with the valid values before a paid search. Sources:\n// apps/ad-dna-service/src/schema/enums.ts (format, winner category, awareness\n// stage) and packages/ad-dna/src/schema/enums.ts (`staticFormatPatternEnum`,\n// and the stored audience temperature, funnel stage and advertiser size).\n// Platform is the connector set above, not every platform the DNA knows.\nexport const adFormatSchema = z.enum([\"video\", \"static\", \"carousel\"]);\nexport const winnerCategorySchema = z.enum([\n  \"winner\",\n  \"grand_slam_winner\",\n  \"scaled_winner\",\n  \"low_profile_winner\",\n  \"rising\",\n  \"evergreen\",\n  \"low_traction_dud\",\n  \"thrash_iteration\",\n  \"thrash_family\",\n  \"false_winner\",\n  \"untested\",\n  \"dud\",\n]);\nexport const awarenessStageSchema = z.enum([\n  \"unaware\",\n  \"problem_aware\",\n  \"solution_aware\",\n  \"product_aware\",\n  \"most_aware\",\n]);\nexport const audienceTemperatureSchema = z.enum([\"0_cold\", \"1_warm_engaged\", \"2_hot_visited\", \"3_customer\"]);\nexport const funnelStageSchema = z.enum([\"TOF\", \"MOF\", \"BOF\"]);\nexport const advertiserSizeSchema = z.enum([\"solo\", \"smb\", \"mid\", \"enterprise\"]);\nexport const staticFormatPatternSchema = z.enum([\n  \"clean_product\",\n  \"lifestyle_photo\",\n  \"headline_card\",\n  \"infographic\",\n  \"chat_screenshot\",\n  \"tweet_screenshot\",\n  \"review_screenshot\",\n  \"before_after_split\",\n  \"comparison_table\",\n  \"list_card\",\n  \"meme_template\",\n  \"native_post_lookalike\",\n  \"stock_photo_overlay\",\n  \"founder_portrait\",\n  \"testimonial_quote\",\n  \"packshot_minimalist\",\n  \"four_panel_lifestyle_grid\",\n  \"two_panel_split\",\n  \"notes_app_screenshot\",\n  \"founder_letter_textonly\",\n  \"us_vs_them_grid\",\n  \"benefit_callout_grid\",\n  \"create_your_own_adventure_meme\",\n  \"quad_split\",\n  \"stories_style_casual_static\",\n]);\n\n/** The filters as a caller's input is checked where it enters Baker, before a paid search. */\nconst validatedHardFiltersSchema = winnersHardFiltersSchema.extend({\n  platform: z.array(adLibraryPlatformSchema).optional(),\n  format: z.array(adFormatSchema).optional(),\n  winner_category: z.array(winnerCategorySchema).optional(),\n  awareness_stage: z.array(awarenessStageSchema).optional(),\n  static_format_patterns: z.array(staticFormatPatternSchema).optional(),\n  audience_temperature: z.array(audienceTemperatureSchema).optional(),\n  funnel_stage: z.array(funnelStageSchema).optional(),\n  advertiser_size: z.array(advertiserSizeSchema).optional(),\n  first_seen_after: firstSeenBoundSchema.optional(),\n  first_seen_before: firstSeenBoundSchema.optional(),\n});\n\nexport const winnersSortSchema = z.enum([\"winner\", \"longest_running\", \"newest\"]);\nexport type WinnersSort = z.infer<typeof winnersSortSchema>;\n\nconst winnersSearchFields = z.object({\n  free_text_query: z.string().max(500).optional(),\n  ref_ad_id: z.string().optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n  // Pagination offset for infinite scroll. The browse view (no query) scrolls\n  // the whole library; a text/similar search scrolls its bounded ranked pool.\n  offset: z.number().int().min(0).optional(),\n  // Per-advertiser cap: past it a brand's ads are dropped. `0` = no cap (the\n  // library browse view sends it so a facet-filtered slice shows every winner\n  // and matches the facet-rail count); omit it to spread the brands instead,\n  // three each at the top and none dropped.\n  max_per_advertiser: z.number().int().min(0).max(50).optional(),\n  // ad-dna reads one advertiser in `advertiser_ids` as browsing that brand, and\n  // keeps its measured failures. `false` keeps it a reference search: what\n  // Baker sends when it narrowed to the company's followed brands itself.\n  brand_browse: z.boolean().optional(),\n  min_relevance: z.number().min(0).max(1).optional(),\n  // One page picked for variety (different brands, containers and hooks)\n  // instead of rank order: a reference set for N concepts. Ignores offset.\n  diverse: z.boolean().optional(),\n  // The order of a browse (no query): by winner score (default), by how long\n  // the ad has run, or by when it was first seen. A query ranks by relevance\n  // blended with winner score, so `sort` only means something without one.\n  sort: winnersSortSchema.optional(),\n  hard_filters: winnersHardFiltersSchema.optional(),\n  // `score_breakdown` surfaces the \"why it ranked\" panel; facets drive the\n  // filter rail. thumbnails/full_dna_url are opt-in extras.\n  include: z.array(z.enum([\"score_breakdown\", \"facets\", \"full_dna_url\", \"thumbnails\"])).optional(),\n});\n\nconst hasSearchInput = (b: { free_text_query?: string; ref_ad_id?: string; hard_filters?: unknown }): boolean =>\n  b.free_text_query !== undefined || b.ref_ad_id !== undefined || b.hard_filters !== undefined;\nconst SEARCH_INPUT_MESSAGE = \"Provide free_text_query, ref_ad_id, or hard_filters\";\n\n/** The request ad-dna's `/v1/search` answers, forwarded verbatim. */\nexport type WinnersSearchRequest = z.infer<typeof winnersSearchFields>;\n\n/**\n * Which brands a reference search draws from. The corpus is shared by every\n * Baker company, so `all` can surface a brand some other client follows.\n *  - `followed-first` (default): followed brands first, topped up from the\n *    whole library when fewer than `limit` of them clear the relevance floor.\n *    A company that follows nobody gets the whole library, as `all` would.\n *  - `followed`: only brands this company follows.\n *  - `all`: the whole library.\n */\nexport const winnerSearchScopeSchema = z.enum([\"all\", \"followed\", \"followed-first\"]);\nexport type WinnerSearchScope = z.infer<typeof winnerSearchScopeSchema>;\n\n/** `/api/ad-library/winners/search`: the ad-dna request plus a scope Baker resolves from the API key's company. */\nexport const scopedWinnersSearchRequestSchema = winnersSearchFields\n  .extend({\n    scope: winnerSearchScopeSchema.default(\"followed-first\"),\n    hard_filters: validatedHardFiltersSchema.optional(),\n  })\n  .refine(hasSearchInput, { message: SEARCH_INPUT_MESSAGE })\n  // Paging a merged two-phase answer has no stable meaning: page 2 of \"followed\n  // first\" depends on how many followed ads page 1 happened to hold.\n  .refine((b) => b.scope !== \"followed-first\" || !b.offset, {\n    message: \"offset is not supported with scope followed-first; raise limit instead\",\n  });\nexport type ScopedWinnersSearchRequest = z.infer<typeof scopedWinnersSearchRequestSchema>;\n\n/** DNA \"why it works\" summary — every field nullable (ad-dna omits freely). */\nexport const winningAdDnaSchema = z.object({\n  creative_concept: z.string().nullable(),\n  angle: z.string().nullable(),\n  awareness_stage: z.string().nullable(),\n  // How many claims the ad's market has already heard (s1 first to say it … s5 tired of claims).\n  // Optional while an older ad-dna does not send it.\n  sophistication_stage: z.string().nullable().optional(),\n  audience_temperature: z.string().nullable(),\n  // Who else the ad was made for, and whether its copy only works on viewers who\n  // already know the brand (null: not judged yet). Optional while an older\n  // ad-dna does not send them.\n  funnel_stage: z.string().nullable().optional(),\n  advertiser_size: z.string().nullable().optional(),\n  presumes_brand_knowledge: z.boolean().nullable().optional(),\n  brand_knowledge_reason: z.string().nullable().optional(),\n  target_persona: z.string().nullable(),\n  hook_archetype: z.string().nullable(),\n  // The proven hook pattern (`winning-ads hooks` seed) the free-text\n  // `hook_archetype` matches: the value two ads can share. Optional while an\n  // older ad-dna does not send it.\n  hook_seed: z.string().nullable().optional(),\n  creator_type: z.string().nullable(),\n  industry: z.string().nullable(),\n  business_model: z.string().nullable(),\n  // What the viewer sees, the static's container (comparison_table, …) and why\n  // it works: pick a reference on its move, not on its angle label.\n  visual: z.string().nullable(),\n  container: z.string().nullable(),\n  mechanism: z.string().nullable(),\n});\nexport type WinningAdDna = z.infer<typeof winningAdDnaSchema>;\n\n/** The \"why it ranked\" breakdown — present only when include=score_breakdown. */\nexport const winningAdScoreBreakdownSchema = z.object({\n  relevance: z.number().nullable(),\n  judge_reason: z.string().nullable(),\n  winner_score: z.number().nullable(),\n  final_score: z.number().nullable(),\n});\nexport type WinningAdScoreBreakdown = z.infer<typeof winningAdScoreBreakdownSchema>;\n\n/** One winner card. Search returns one row per *creative family*. */\nexport const winningAdSchema = z.object({\n  ad_id: z.string().nullable(),\n  advertiser_id: z.string().nullable(),\n  advertiser: z.string().nullable(),\n  platform: z.string().nullable(),\n  format: z.string().nullable(),\n  media_url: z.string().nullable(),\n  media_kind: z.string().nullable(),\n  thumbnail_url: z.string().nullable(),\n  // Query match ∈ [0,1]; null on pure winner browse (no query).\n  relevance: z.number().nullable(),\n  // How proven in-market (global creative strength).\n  winner_score: z.number().nullable(),\n  winner_category: z.string().nullable(),\n  // The score ad-dna ranked the result by (relevance blended with winner\n  // score, or the winner score on a browse). Search results only.\n  final_score: z.number().nullable().optional(),\n  days_active: z.number().nullable(),\n  reach: z.number().nullable(),\n  // Null when the brand hasn't been checked recently enough to say.\n  active: z.boolean().nullable(),\n  // When the brand's ads were last checked: the date `active` was observed.\n  active_checked_at: z.string().nullable(),\n  // Creative family grouping (search dedups launches into one card).\n  creative_id: z.string().nullable(),\n  family_id: z.string().nullable(),\n  member_count: z.number().nullable(),\n  sibling_ad_ids: z.array(z.string()),\n  dna: winningAdDnaSchema,\n  score_breakdown: winningAdScoreBreakdownSchema.nullable(),\n});\nexport type WinningAd = z.infer<typeof winningAdSchema>;\n\n// `value` is the token the filter matches on (a cluster id, or the raw text\n// when a value has no cluster). `label` is the human-readable name to show;\n// absent when it's identical to `value`.\nexport const facetCountSchema = z.object({ value: z.string(), label: z.string().optional(), count: z.number() });\nexport type FacetCount = z.infer<typeof facetCountSchema>;\n\nexport const winnersFacetsSchema = z.object({\n  industry: z.array(facetCountSchema),\n  creator_type: z.array(facetCountSchema),\n  winner_category: z.array(facetCountSchema),\n  format: z.array(facetCountSchema),\n  business_model: z.array(facetCountSchema),\n});\nexport type WinnersFacets = z.infer<typeof winnersFacetsSchema>;\n\nexport const winnersSearchResponseSchema = z.object({\n  results: z.array(winningAdSchema),\n  facets: winnersFacetsSchema.nullable(),\n  pool_size: z.number().nullable(),\n  // Bucketed confidence of the top match; null on pure browse.\n  match_confidence: z.enum([\"high\", \"medium\", \"low\"]).nullable(),\n  below_floor_count: z.number().nullable(),\n  query_id: z.string().nullable(),\n  // Pagination window for infinite scroll. `offset` echoes the request; `total`\n  // is how many winners this query+filters can scroll through; `has_more` is\n  // true when more pages exist. Null on an older ad-dna that predates paging —\n  // the dashboard then falls back to a single non-paged page.\n  offset: z.number().nullable(),\n  total: z.number().nullable(),\n  has_more: z.boolean().nullable(),\n  // Ads the corpus holds for each requested `country`; null when the search did\n  // not filter by country. Tells \"no winners matched\" apart from \"unsupported\"\n  // (an unknown code is refused outright).\n  country_coverage: z.array(z.object({ code: z.string(), ads: z.number() })).nullable(),\n});\nexport type WinnersSearchResponse = z.infer<typeof winnersSearchResponseSchema>;\n\n/** Where a scoped search result came from: a brand this company follows, or the shared library. */\nexport const winnerSourceSchema = z.enum([\"followed\", \"library\"]);\nexport type WinnerSource = z.infer<typeof winnerSourceSchema>;\n\n/**\n * What Baker knows about a reference beyond the library: how many companies\n * turned it into a creative that reached their Workspace, whether this company\n * already did (such results are listed last), and how the creatives adapted\n * from it were judged: `approved` and `rejected` count the review verdicts\n * across every company's creatives with this source ad, counts only.\n */\nexport const referenceUsesSchema = z.object({\n  companies: z.number(),\n  ours: z.boolean(),\n  approved: z.number(),\n  rejected: z.number(),\n});\nexport type ReferenceUses = z.infer<typeof referenceUsesSchema>;\n\nexport const scopedWinningAdSchema = winningAdSchema.extend({\n  source: winnerSourceSchema,\n  baker_uses: referenceUsesSchema.optional(),\n});\nexport type ScopedWinningAd = z.infer<typeof scopedWinningAdSchema>;\n\nexport const scopedWinnersSearchResponseSchema = winnersSearchResponseSchema.extend({\n  results: z.array(scopedWinningAdSchema),\n  scope: winnerSearchScopeSchema,\n  // How many brands the company follows; 0 means `followed` answers empty and\n  // `followed-first` is the whole library.\n  following_count: z.number(),\n});\nexport type ScopedWinnersSearchResponse = z.infer<typeof scopedWinnersSearchResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Advertisers (corpus) — `/api/ad-library/advertisers`\n// ---------------------------------------------------------------------------\n\nexport const advertiserPlatformSchema = z.object({\n  platform: z.string(),\n  external_id: z.string().nullable(),\n  region: z.string().nullable(),\n});\nexport type AdvertiserPlatform = z.infer<typeof advertiserPlatformSchema>;\n\n/** A brand as it exists in the shared ad-dna corpus. */\nexport const corpusAdvertiserSchema = z.object({\n  advertiser_id: z.string(),\n  label: z.string().nullable(),\n  scraped_name: z.string().nullable(),\n  image_url: z.string().nullable(),\n  platforms: z.array(advertiserPlatformSchema),\n  platform_count: z.number().nullable(),\n  family_count: z.number().nullable(),\n  active_ad_count: z.number().nullable(),\n  total_ad_count: z.number().nullable(),\n  total_reach: z.number().nullable(),\n  last_synced_at: z.string().nullable(),\n});\nexport type CorpusAdvertiser = z.infer<typeof corpusAdvertiserSchema>;\n\nexport const advertiserSearchRequestSchema = z.object({\n  q: z.string().optional(),\n  platform: adLibraryPlatformSchema.optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n  offset: z.number().int().min(0).optional(),\n});\nexport type AdvertiserSearchRequest = z.infer<typeof advertiserSearchRequestSchema>;\n\nexport const advertiserSearchResponseSchema = z.object({\n  advertisers: z.array(corpusAdvertiserSchema),\n  total: z.number().nullable(),\n});\nexport type AdvertiserSearchResponse = z.infer<typeof advertiserSearchResponseSchema>;\n\n/** Convergence: is the brand still exploring angles or has it converged? */\nexport const advertiserConvergenceSchema = z.object({\n  convergence_state: z.string().nullable(),\n  dimension_summary: z.unknown().nullable(),\n  iteration_velocity_30d: z.number().nullable(),\n  last_refresh_completed_at: z.string().nullable(),\n});\nexport type AdvertiserConvergence = z.infer<typeof advertiserConvergenceSchema>;\n\n// ---------------------------------------------------------------------------\n// Resolve + preview — turn a domain / URL / brand into a platform identity\n// ---------------------------------------------------------------------------\n\n/** The confirmation-modal card: who we resolved + the id we'd ingest. */\nexport const resolvePreviewSchema = z.object({\n  platform: adLibraryPlatformSchema,\n  external_id: z.string(),\n  name: z.string(),\n  image_url: z.string().nullable(),\n  category: z.string().nullable(),\n  industry: z.string().nullable(),\n  website: z.string().nullable(),\n  followers: z.number().nullable(),\n});\nexport type ResolvePreview = z.infer<typeof resolvePreviewSchema>;\n\n// ---------------------------------------------------------------------------\n// Followed advertisers (Baker-side subscriptions)\n// ---------------------------------------------------------------------------\n\n/**\n * `discovering` = still enumerating the brand's ads upstream.\n * `ingesting`   = enumeration done, the ads it found are still being processed.\n * `ready`       = there is something to look at.\n *\n * The middle state exists because enumeration finishes long before the ads it\n * queued actually land. Without it a brand with a thousand pending ads reported\n * a confident zero the moment its spinner stopped.\n */\nexport const followedStatusSchema = z.enum([\"discovering\", \"ingesting\", \"ready\"]);\nexport type FollowedStatus = z.infer<typeof followedStatusSchema>;\n\nexport const followedAdvertiserSchema = z.object({\n  // Baker subscription row id (used to unfollow).\n  followed_id: z.string(),\n  advertiser_id: z.string(),\n  label: z.string(),\n  image_url: z.string().nullable(),\n  platforms: z.array(z.object({ platform: adLibraryPlatformSchema, external_id: z.string() })),\n  status: followedStatusSchema,\n  active_ad_count: z.number().nullable(),\n  total_ad_count: z.number().nullable(),\n  family_count: z.number().nullable(),\n  // Progress while status is \"discovering\" or \"ingesting\". `adding_ingested`\n  // and `adding_enqueued` are both counts for the CURRENT run, so they read as\n  // a fraction; `total_ad_count` is the brand's whole corpus and is not.\n  adding_discovered: z.number().nullable(),\n  adding_enqueued: z.number().nullable(),\n  adding_ingested: z.number().nullable(),\n  // A discovery job ended in failure, so this brand's ads are under-counted.\n  // Distinguishes \"we couldn't finish looking\" from \"this brand runs no ads\".\n  discovery_failed: z.boolean().nullable(),\n});\nexport type FollowedAdvertiser = z.infer<typeof followedAdvertiserSchema>;\n\nexport const followingListResponseSchema = z.object({\n  following: z.array(followedAdvertiserSchema),\n});\nexport type FollowingListResponse = z.infer<typeof followingListResponseSchema>;\n\n// --- Follow (composite: search-first → subscribe, else resolve + enqueue) ---\n\nexport const followRequestSchema = z.object({\n  input: z.string().min(1),\n  platform: adLibraryPlatformSchema,\n  // Optional override for the display label; defaults to the resolved name.\n  label: z.string().optional(),\n});\nexport type FollowRequest = z.infer<typeof followRequestSchema>;\n\nexport const followResponseSchema = z.object({\n  // \"following\" = subscribed to an advertiser already in the corpus (no\n  // ingestion). \"added\" = a new advertiser was enqueued for discovery.\n  // \"ambiguous\" = the identity mapped to multiple corpus advertisers; the\n  // caller must pick one of `candidates`.\n  status: z.enum([\"following\", \"added\", \"ambiguous\"]),\n  advertiser: followedAdvertiserSchema.nullable(),\n  preview: resolvePreviewSchema.nullable(),\n  candidates: z.array(corpusAdvertiserSchema).nullable(),\n});\nexport type FollowResponse = z.infer<typeof followResponseSchema>;\n\n// --- Batch follow (add many brands at once, e.g. every competitor domain) ---\n\n// Cap the batch so one call can't fan out into an unbounded number of paid\n// resolve lookups + ad-dna adds. A competitor set is ~7-20 brands in practice.\nexport const FOLLOW_BATCH_MAX = 50;\n\nexport const followBatchRequestSchema = z.object({\n  // One entry per brand — a domain (best; resolves both Meta + LinkedIn), a\n  // profile / ad-library URL, or a brand name.\n  inputs: z.array(z.string().min(1)).min(1).max(FOLLOW_BATCH_MAX),\n  // How to read every input (not a tracking limit — a domain still resolves\n  // every platform we can). Defaults to reading inputs as Meta identities.\n  platform: adLibraryPlatformSchema.default(\"meta\"),\n});\nexport type FollowBatchRequest = z.infer<typeof followBatchRequestSchema>;\n\nexport const followBatchResultSchema = z.object({\n  // Echoes the input so the caller can line results up with what it sent.\n  input: z.string(),\n  // \"following\"/\"added\" mirror the single-follow statuses; \"ambiguous\" needs a\n  // manual pick; \"failed\" = we couldn't resolve or add it (see `error`).\n  status: z.enum([\"following\", \"added\", \"ambiguous\", \"failed\"]),\n  advertiser: followedAdvertiserSchema.nullable(),\n  // Present only when status is \"failed\" — a plain-language reason.\n  error: z.string().nullable(),\n});\nexport type FollowBatchResult = z.infer<typeof followBatchResultSchema>;\n\nexport const followBatchResponseSchema = z.object({\n  results: z.array(followBatchResultSchema),\n  // Rollup counts across the batch for a one-glance summary.\n  followed_count: z.number(),\n  added_count: z.number(),\n  ambiguous_count: z.number(),\n  failed_count: z.number(),\n});\nexport type FollowBatchResponse = z.infer<typeof followBatchResponseSchema>;\n\nexport const unfollowRequestSchema = z.object({\n  // Accept either the Baker subscription id or the corpus advertiser id.\n  followed_id: z.string().optional(),\n  advertiser_id: z.string().optional(),\n});\nexport type UnfollowRequest = z.infer<typeof unfollowRequestSchema>;\n\nexport const unfollowResponseSchema = z.object({ removed: z.boolean() });\nexport type UnfollowResponse = z.infer<typeof unfollowResponseSchema>;\n\n// --- Winners for one advertiser ---\n\nexport const advertiserWinnersResponseSchema = z.object({\n  advertiser_id: z.string(),\n  winners: z.array(winningAdSchema),\n});\nexport type AdvertiserWinnersResponse = z.infer<typeof advertiserWinnersResponseSchema>;\n\n// --- Feed: winners across every followed advertiser (browse + trim) ---\n\nexport const feedRequestSchema = z.object({\n  // Optional subset of your followed advertiser ids to narrow to (\"trim down\n  // per advertiser\"). Ids you don't follow are ignored and echoed back in\n  // `unknown_requested`. Omit to browse winners across every brand you follow.\n  advertiser_ids: z.array(z.string()).optional(),\n  platform: adLibraryPlatformSchema.optional(),\n  winner_category: z.array(z.string()).optional(),\n  format: z.array(z.string()).optional(),\n  // Winners kept per advertiser so no single brand floods the feed. `0` = no\n  // cap. Default applied by the route.\n  per_advertiser: z.number().int().min(0).max(50).optional(),\n  // Total winners returned across all followed advertisers.\n  limit: z.number().int().min(1).max(200).optional(),\n});\nexport type FeedRequest = z.infer<typeof feedRequestSchema>;\n\nexport const feedResponseSchema = z.object({\n  // The feed only ever reads followed brands, so every winner is `followed`:\n  // the same `source` a scoped search carries, so the surfaces agree.\n  winners: z.array(winningAdSchema.extend({ source: winnerSourceSchema })),\n  // How many brands the company follows (regardless of the trim).\n  following_count: z.number(),\n  // The advertiser ids actually queried (follows ∩ requested subset).\n  advertiser_ids: z.array(z.string()),\n  // Requested ids that aren't followed — a hint the caller mistyped or hasn't\n  // followed them yet.\n  unknown_requested: z.array(z.string()),\n});\nexport type FeedResponse = z.infer<typeof feedResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Seed catalog — `/api/ad-library/seed-catalog`\n//\n// Reads ad-dna's corpus-wide `pattern_stats` rollup: the top winner-weighted\n// enum SEEDS for one taxonomy field (hook archetype, persuasion mechanism, or\n// static-ad format), optionally narrowed to a platform / awareness / industry\n// segment. Grounds a creative in a PROVEN pattern for the exact segment before\n// it grounds in a real reference.\n// ---------------------------------------------------------------------------\n\nexport const seedCatalogFieldSchema = z.enum([\"hook_archetype\", \"mechanism_type\", \"static_format_pattern\"]);\nexport type SeedCatalogField = z.infer<typeof seedCatalogFieldSchema>;\n\nexport const seedCatalogRequestSchema = z.object({\n  field: seedCatalogFieldSchema,\n  platform: z.string().optional(),\n  awareness_stage: z.string().optional(),\n  industry: z.string().optional(),\n  limit: z.number().int().min(1).max(100).optional(),\n});\nexport type SeedCatalogRequest = z.infer<typeof seedCatalogRequestSchema>;\n\nexport const patternSeedSchema = z.object({\n  key: z.string(),\n  count: z.number(),\n  sum_winner_score: z.number(),\n  mean_winner_score: z.number(),\n  winner_share: z.number(),\n  // How the seed did inside the brands that used it, the order of the catalog:\n  // the mean, over brands, of how much more often their creatives with the seed\n  // ran 60 days than their others (0 until five brands have a verdict), and\n  // how many brands it won and lost inside.\n  lift: z.number(),\n  brands_for: z.number(),\n  brands_against: z.number(),\n  // Per-segment counts (platform/awareness_stage/industry → value → n); present\n  // only on `--full`, so the response can stay lean by default.\n  breakdown_by: z.record(z.string(), z.unknown()).nullable(),\n});\nexport type PatternSeed = z.infer<typeof patternSeedSchema>;\n\nexport const seedCatalogSegmentSchema = z.object({\n  platform: z.string().nullable(),\n  awareness_stage: z.string().nullable(),\n  industry: z.string().nullable(),\n});\nexport type SeedCatalogSegment = z.infer<typeof seedCatalogSegmentSchema>;\n\nexport const seedCatalogResponseSchema = z.object({\n  field: z.string(),\n  segment: seedCatalogSegmentSchema.nullable(),\n  patterns: z.array(patternSeedSchema),\n});\nexport type SeedCatalogResponse = z.infer<typeof seedCatalogResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Ad content — `/api/ad-library/ad-content`\n//\n// Per-ad drill-down for *reading what's inside* one winning creative: the spoken\n// transcript, the on-screen text, the ad copy, and (with --full) the speech,\n// pacing, and soundtrack detail. `search`/`winners`/`feed` return a lean\n// shortlist to pick from; this is the deliberate \"open this one and understand\n// it\" step, keyed by the `ad_id` those surfaces return. Sourced from ad-dna\n// `GET /v1/ads/:id`, which returns the whole `full_dna`; the backend client\n// projects it down to this lean shape (transcript/overlays live only there).\n// ---------------------------------------------------------------------------\n\nexport const adContentRequestSchema = z.object({\n  ad_id: z.string().min(1),\n  platform: adLibraryPlatformSchema.optional(),\n});\nexport type AdContentRequest = z.infer<typeof adContentRequestSchema>;\n\n/**\n * `POST /api/ad-library/reference-read`: one library ad's picture read as a static ad built on\n * it needs it (the describe blueprint and the identity-critical elements), made once by the\n * backend and shared by every company. `reused` is a read another build already paid for.\n */\nexport const referenceReadRequestSchema = z.object({\n  ad_id: z.string().min(1),\n  platform: adLibraryPlatformSchema.default(\"meta\"),\n});\nexport type ReferenceReadRequest = z.input<typeof referenceReadRequestSchema>;\n\nexport const referenceReadResponseSchema = z.object({\n  blueprint: z.record(z.string(), z.unknown()),\n  elements: z.array(z.unknown()),\n  credits_charged: z.number(),\n  reused: z.boolean(),\n});\nexport type ReferenceReadResponse = z.infer<typeof referenceReadResponseSchema>;\n\n/**\n * One piece of on-screen text: the words shown on the frame, when + where, and\n * the job they do (headline, benefit, cta…). A video overlay carries its time;\n * a static ad's in-image text has none; a carousel card's text carries `card`.\n */\nexport const adContentOverlaySchema = z.object({\n  text: z.string(),\n  appears_at_s: z.number().nullable(),\n  position: z.string().nullable(),\n  role: z.string().nullable(),\n  card: z.number().nullable(),\n});\nexport type AdContentOverlay = z.infer<typeof adContentOverlaySchema>;\n\n/** Voiceover detail — how the ad speaks, not just what it says. --full only. */\nexport const adContentSpeechSchema = z.object({\n  speech_pct_of_runtime: z.number().nullable(),\n  speaker_count: z.number().nullable(),\n  voiceover_vs_sync: z.string().nullable(),\n  is_direct_address: z.boolean().nullable(),\n  speech_emotion_dominant: z.string().nullable(),\n});\nexport type AdContentSpeech = z.infer<typeof adContentSpeechSchema>;\n\n/** Shot pacing + key timeline moments. --full only. */\nexport const adContentPacingSchema = z.object({\n  scene_count: z.number().nullable(),\n  avg_shot_length_s: z.number().nullable(),\n  pacing_shape: z.string().nullable(),\n  hook_ends_at_s: z.number().nullable(),\n  cta_first_shown_at_s: z.number().nullable(),\n  product_first_appears_at_s: z.number().nullable(),\n});\nexport type AdContentPacing = z.infer<typeof adContentPacingSchema>;\n\n/** Recognised soundtrack (AudD), when matched. --full only. */\nexport const adContentMusicSchema = z.object({\n  track_title: z.string().nullable(),\n  track_artist: z.string().nullable(),\n});\nexport type AdContentMusic = z.infer<typeof adContentMusicSchema>;\n\n/**\n * How a static ad (or carousel) is built: what to reproduce when it is the\n * reference: its container, composition, colours, the CTA drawn into it and the\n * attention markers on it. A carousel is read from its first card and has no\n * `format_pattern`. Video ads fill only the format-neutral fields.\n */\nexport const adContentLayoutSchema = z.object({\n  format_pattern: z.string().nullable(),\n  composition: z.string().nullable(),\n  focal_subject: z.string().nullable(),\n  aspect_ratio: z.string().nullable(),\n  background: z.string().nullable(),\n  palette_mood: z.string().nullable(),\n  colors: z.array(z.string()),\n  production: z.string().nullable(),\n  aesthetic: z.array(z.string()),\n  cta_in_image: z.string().nullable(),\n  markers: z.array(z.string()),\n  card_roles: z.array(z.string()),\n});\nexport type AdContentLayout = z.infer<typeof adContentLayoutSchema>;\n\n/** The persuasion an ad carries: who it speaks to and how it convinces them. */\nexport const adContentMessageSchema = z.object({\n  awareness_stage: z.string().nullable(),\n  sophistication: z.string().nullable(),\n  mechanism: z.string().nullable(),\n  pain_points: z.array(z.string()),\n  desires: z.array(z.string()),\n  value_props: z.array(z.string()),\n  objections_handled: z.array(z.string()),\n  proof: z.array(z.string()),\n  risk_reversal: z.array(z.string()),\n});\nexport type AdContentMessage = z.infer<typeof adContentMessageSchema>;\n\n/**\n * The offer the ad makes. The extractor fills absent parts with \"none\" / \"n_a\";\n * those arrive as null or empty, so a filled field is always a real finding.\n */\nexport const adContentOfferSchema = z.object({\n  offer_type: z.string().nullable(),\n  pricing_model: z.string().nullable(),\n  entry_price: z.string().nullable(),\n  no_credit_card: z.boolean().nullable(),\n  guarantee: z.array(z.string()),\n  guarantee_days: z.number().nullable(),\n  urgency: z.string().nullable(),\n  bonus: z.string().nullable(),\n});\nexport type AdContentOffer = z.infer<typeof adContentOfferSchema>;\n\n/**\n * The readable content of one ad. `transcript`, `has_speech`, `speech`, `pacing`,\n * and `music` describe a *video*; they're null/empty for a static or carousel ad.\n * `on_screen_text` holds a video's timed overlays, or the text drawn into a\n * static or carousel image. The copy fields (`primary_text`, `headline`, `cta`)\n * apply to every format.\n */\nexport const adContentSchema = z.object({\n  ad_id: z.string().nullable(),\n  advertiser: z.string().nullable(),\n  advertiser_id: z.string().nullable(),\n  platform: z.string().nullable(),\n  format: z.string().nullable(),\n  media_kind: z.string().nullable(),\n  media_url: z.string().nullable(),\n  winner_score: z.number().nullable(),\n  winner_category: z.string().nullable(),\n  summary: z.string().nullable(),\n  angle: z.string().nullable(),\n  hook_archetype: z.string().nullable(),\n  // Spoken words (video only; null when the ad has no speech track).\n  transcript: z.string().nullable(),\n  has_speech: z.boolean().nullable(),\n  speech: adContentSpeechSchema,\n  // On-screen text / captions.\n  has_captions: z.boolean().nullable(),\n  caption_style: z.string().nullable(),\n  on_screen_text: z.array(adContentOverlaySchema),\n  // Copy the viewer reads outside the media.\n  primary_text: z.string().nullable(),\n  headline: z.string().nullable(),\n  cta: z.string().nullable(),\n  // Structure + soundtrack.\n  pacing: adContentPacingSchema,\n  music: adContentMusicSchema,\n  layout: adContentLayoutSchema,\n  message: adContentMessageSchema,\n  offer: adContentOfferSchema,\n});\nexport type AdContent = z.infer<typeof adContentSchema>;\n\nexport const adContentResponseSchema = z.object({ ad: adContentSchema });\nexport type AdContentResponse = z.infer<typeof adContentResponseSchema>;\n\n// ---------------------------------------------------------------------------\n// Ad DNA detail — the dashboard's reference-ad panel only.\n//\n// Everything in one ad's `full_dna` that `AdContent` does not already carry:\n// the colours with their share of the frame, the video's story beat by beat,\n// each carousel card, where it ran and to whom, and every other extracted\n// trait grouped by what it describes. Not on the CLI: the agent reads the lean\n// `AdContent`, and this is the depth a person browses.\n// ---------------------------------------------------------------------------\n\n/** One colour of the ad and the share of the frame it covers (0–1). */\nexport const adDnaColorSchema = z.object({\n  hex: z.string(),\n  share: z.number().nullable(),\n});\nexport type AdDnaColor = z.infer<typeof adDnaColorSchema>;\n\n/** One beat of a video as the watch saw and heard it, in order. */\nexport const adDnaSceneSchema = z.object({\n  start_s: z.number(),\n  end_s: z.number(),\n  role: z.string().nullable(),\n  visual: z.string(),\n  speech: z.string().nullable(),\n  on_screen_text: z.string().nullable(),\n  sound: z.string().nullable(),\n});\nexport type AdDnaScene = z.infer<typeof adDnaSceneSchema>;\n\n/** A moment on a video's timeline: when the hook ends, the product, price or CTA first shows, the logo. */\nexport const adDnaMomentSchema = z.object({\n  kind: z.enum([\"hook_ends\", \"product\", \"price\", \"cta\", \"logo\"]),\n  at_s: z.number(),\n});\nexport type AdDnaMoment = z.infer<typeof adDnaMomentSchema>;\n\nexport const adDnaStorySchema = z.object({\n  duration_s: z.number().nullable(),\n  summary: z.string().nullable(),\n  hook: z.string().nullable(),\n  scenes: z.array(adDnaSceneSchema),\n  moments: z.array(adDnaMomentSchema),\n});\nexport type AdDnaStory = z.infer<typeof adDnaStorySchema>;\n\n/** One carousel card: its job in the sequence, how it is laid out and coloured, and how it leads on. */\nexport const adDnaCardSchema = z.object({\n  index: z.number(),\n  role: z.string().nullable(),\n  layout: z.string().nullable(),\n  colors: z.array(adDnaColorSchema),\n  open_loop: z.string().nullable(),\n  transition: z.string().nullable(),\n});\nexport type AdDnaCard = z.infer<typeof adDnaCardSchema>;\n\n/** People reached in one age band (Meta's EU transparency breakdown, summed over countries). */\nexport const adDnaAgeReachSchema = z.object({\n  age_range: z.string(),\n  female: z.number(),\n  male: z.number(),\n  unknown: z.number(),\n});\nexport type AdDnaAgeReach = z.infer<typeof adDnaAgeReachSchema>;\n\n/** Where the ad ran and who saw it, as the platform discloses it. */\nexport const adDnaReachSchema = z.object({\n  total: z.number().nullable(),\n  eu_total: z.number().nullable(),\n  ages: z.object({ min: z.number(), max: z.number() }).nullable(),\n  gender: z.string().nullable(),\n  locations: z.array(z.string()),\n  excluded_locations: z.array(z.string()),\n  channels: z.array(z.string()),\n  by_age: z.array(adDnaAgeReachSchema),\n});\nexport type AdDnaReach = z.infer<typeof adDnaReachSchema>;\n\n/** One extracted trait. `key` is the DNA field name; a yes/no trait is kept only when true. */\nexport const adDnaTraitSchema = z.object({\n  key: z.string(),\n  value: z.union([z.string(), z.number(), z.boolean(), z.array(z.string())]),\n});\nexport type AdDnaTrait = z.infer<typeof adDnaTraitSchema>;\n\nexport const adDnaTraitGroupKeySchema = z.enum([\n  \"audience\",\n  \"business\",\n  \"message\",\n  \"copy\",\n  \"look\",\n  \"cast\",\n  \"pacing\",\n  \"sound\",\n  \"on_screen_text\",\n  \"branding\",\n  \"subject\",\n  \"cta_visual\",\n  \"markers\",\n  \"carousel\",\n  \"offer\",\n  \"delivery\",\n]);\nexport type AdDnaTraitGroupKey = z.infer<typeof adDnaTraitGroupKeySchema>;\n\nexport const adDnaTraitGroupSchema = z.object({\n  key: adDnaTraitGroupKeySchema,\n  traits: z.array(adDnaTraitSchema),\n});\nexport type AdDnaTraitGroup = z.infer<typeof adDnaTraitGroupSchema>;\n\nexport const adDnaDetailSchema = z.object({\n  palette: z.array(adDnaColorSchema),\n  background_hex: z.string().nullable(),\n  button_hex: z.string().nullable(),\n  story: adDnaStorySchema.nullable(),\n  cards: z.array(adDnaCardSchema),\n  reach: adDnaReachSchema.nullable(),\n  groups: z.array(adDnaTraitGroupSchema),\n  extracted_at: z.string().nullable(),\n});\nexport type AdDnaDetail = z.infer<typeof adDnaDetailSchema>;\n\n/** One stored carousel card's media: `index` from 0, matching the DNA's `card_index`. */\nexport const adCardMediaSchema = z.object({\n  index: z.number(),\n  url: z.string(),\n  kind: z.enum([\"image\", \"video\"]).nullable(),\n});\nexport type AdCardMedia = z.infer<typeof adCardMediaSchema>;\n\n/**\n * What the reference-ad panel loads when an ad opens: its readable content, the\n * rest of its DNA, and every carousel card's media (empty for other formats and\n * for carousels whose other cards were never stored — they show their first).\n */\nexport const adDetailSchema = z.object({\n  content: adContentSchema,\n  dna: adDnaDetailSchema,\n  card_media: z.array(adCardMediaSchema),\n});\nexport type AdDetail = z.infer<typeof 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package/dist/{chunk-HDWKLFF5.js → chunk-TUB34FVS.js}

@@ -1,12 +1,12 @@
 import {
   loadCompositionMeta
-} from "./chunk-XDNEG2H6.js";
+} from "./chunk-OKJWBB2K.js";
 import {
   parseRefExpr
-} from "./chunk-RCQJHKK5.js";
+} from "./chunk-6Y7SIP2D.js";
 import {
   resolveAdaptFormats
-} from "./chunk-OBDAYP2P.js";
+} from "./chunk-CAMX6OHF.js";
 
 // src/commands/canvas/output-ratio.ts
 import { readFile } from "fs/promises";
@@ -93,4 +93,4 @@ async function outputRatioWarningsFor(canvas, canvasPath) {
 export {
   outputRatioWarningsFor
 };
-//# sourceMappingURL=chunk-HDWKLFF5.js.map
+//# sourceMappingURL=chunk-TUB34FVS.js.map

package/dist/{chunk-4SJDDGPV.js → chunk-TX7LZWZD.js}

@@ -6,12 +6,12 @@ import {
   citedPlatforms,
   jevCitationJudge,
   namedPlatform
-} from "./chunk-HO3IUJ4K.js";
+} from "./chunk-PZXCWSKV.js";
 import {
   AD_PLACEMENTS,
   TEXT_BOX_READER_MODEL,
   verticalCover
-} from "./chunk-OBDAYP2P.js";
+} from "./chunk-CAMX6OHF.js";
 import {
   FINDING_DEFECTS,
   FINDING_ELEMENTS,
@@ -1408,4 +1408,4 @@ export {
   checkStaticImage,
   reviewRenderedStatic
 };
-//# sourceMappingURL=chunk-4SJDDGPV.js.map
+//# sourceMappingURL=chunk-TX7LZWZD.js.map

package/dist/{chunk-6YYEBLYI.js → chunk-V7CTQOHG.js}

@@ -5,15 +5,15 @@ import {
 import {
   leadVersion,
   writeSeriesMemberCanvas
-} from "./chunk-VJZHVOA4.js";
+} from "./chunk-PVUZWHNQ.js";
 import {
   definitionFieldsOf,
   setDefinitionFields,
   setSpecMessage
-} from "./chunk-IKYNOT57.js";
+} from "./chunk-VNUNE5AB.js";
 import {
   IDEAS_DIR
-} from "./chunk-5EEDEVOR.js";
+} from "./chunk-4QEY2L6U.js";
 
 // src/commands/creatives/make-series.ts
 import { mkdir, readFile, writeFile } from "fs/promises";
@@ -89,4 +89,4 @@ export {
   makeSeriesAd,
   seriesMadeEnvelope
 };
-//# sourceMappingURL=chunk-6YYEBLYI.js.map
+//# sourceMappingURL=chunk-V7CTQOHG.js.map

package/dist/{chunk-IKYNOT57.js → chunk-VNUNE5AB.js}

@@ -2,10 +2,10 @@ import {
   IDEA_VIDEO_FORMATS,
   figuresIn,
   unsourcedClaims
-} from "./chunk-5EEDEVOR.js";
+} from "./chunk-4QEY2L6U.js";
 import {
   AD_SPEC_SCHEMA
-} from "./chunk-CLMM6P6B.js";
+} from "./chunk-PZXCWSKV.js";
 
 // src/commands/creatives/make-model.ts
 import { parse, parseDocument, Scalar, visit } from "yaml";
@@ -37,11 +37,31 @@ function referenceSearchesFor(idea, temperature, excludeAdvertiser) {
   const strict = referenceSearchFor(idea, temperature, excludeAdvertiser);
   const { awareness: _awareness, ...anyStage } = strict;
   const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...anyViewer } = anyStage;
-  return [strict, anyStage, { ...anyViewer, scope: "all" }];
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, ...anyWinners } = anyViewer;
+  return [
+    strict,
+    anyStage,
+    { ...anyViewer, scope: "all" },
+    { ...winners, sort: "winner" },
+    { ...anyWinners, scope: "all", sort: "winner" }
+  ];
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    if (!candidate.ad_id || seen.has(candidate.ad_id)) continue;
+    seen.add(candidate.ad_id);
+    pooled.push(candidate);
+  }
+  return pooled.slice(0, limit);
 }
 function fitsIdea(fit) {
-  if (fit.verdict === "reject") return false;
-  return !fit.load_bearing.some((l) => l.have === "missing" && !l.ours?.trim());
+  return fit.verdict !== "reject" && missingElements(fit).length === 0;
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
 }
 function definitionFieldsOf(idea, evidence) {
   return {
@@ -87,6 +107,13 @@ function setSpecMessage(specJson, message) {
   return `${JSON.stringify({ ...spec, message }, null, 2)}
 `;
 }
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
 function unsourcedCopyLines(specJson, corpus) {
   const spec = JSON.parse(specJson);
   const figures = figuresIn(corpus);
@@ -118,14 +145,16 @@ function ideaSpec(idea, who) {
 }
 
 export {
-  REFERENCE_CANDIDATES,
   isVideoIdea,
   referenceSearchesFor,
+  pooledCandidates,
   fitsIdea,
+  missingElements,
   definitionFieldsOf,
   setDefinitionFields,
   setSpecMessage,
+  withFitConcept,
   unsourcedCopyLines,
   ideaSpec
 };
-//# sourceMappingURL=chunk-IKYNOT57.js.map
+//# sourceMappingURL=chunk-VNUNE5AB.js.map

package/dist/chunk-VNUNE5AB.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/creatives/make-model.ts"],"sourcesContent":["/**\n * The rules `baker creatives make` applies to turn an idea into a creative: which reference to\n * look for, which one fits, and what the creative records about the idea it carries. Pure.\n */\nimport { parse, parseDocument, Scalar, visit } from \"yaml\";\nimport { AD_SPEC_SCHEMA, type AdSpec } from \"../../engine/scaffold/static-ad-spec.ts\";\nimport type { ViewerTemperature } from \"../../viewer-profile.ts\";\nimport type { FitAnswer } from \"../winning-ads/fit.ts\";\nimport type { WinningAdsSearchArgs } from \"../winning-ads/search.ts\";\nimport { type EvidenceLevel, figuresIn, IDEA_VIDEO_FORMATS, type Idea, unsourcedClaims } from \"./ideas-model.ts\";\n\nexport const REFERENCE_CANDIDATES = 6;\n\n/** Whether the idea is a video, built from beats, rather than a static from a reference. */\nexport function isVideoIdea(idea: Pick<Idea, \"format\">): boolean {\n  return (IDEA_VIDEO_FORMATS as readonly string[]).includes(idea.format);\n}\n\n/** Who a reference was made for, by our viewer: a stranger's ad never leans on its own brand. */\nconst BY_TEMPERATURE: Record<ViewerTemperature, { audienceTemperature: string; excludeBrandReliant?: true }> = {\n  cold: { audienceTemperature: \"0_cold\", excludeBrandReliant: true },\n  warm: { audienceTemperature: \"1_warm_engaged,2_hot_visited\", excludeBrandReliant: true },\n  hot: { audienceTemperature: \"3_customer\" },\n};\n\n/** The library search for a static idea's reference: its container, made for our viewer. */\nexport function referenceSearchFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  excludeAdvertiser?: string,\n): WinningAdsSearchArgs {\n  return {\n    query: idea.message,\n    scope: \"followed-first\",\n    platform: \"meta\",\n    format: \"static\",\n    formatPattern: idea.format,\n    awareness: idea.awareness,\n    ...BY_TEMPERATURE[temperature],\n    ...(excludeAdvertiser ? { excludeAdvertiser } : {}),\n    maxPerAdvertiser: 1,\n    limit: REFERENCE_CANDIDATES,\n    diverse: true,\n  };\n}\n\n/**\n * The searches whose candidates are tried, best first: the idea's format always holds, since the\n * format is part of the idea. First the idea's message (awareness, then who the ad was made for,\n * then the company's own market loosened in turn), then the container's proven winners with no\n * query, for our viewer and then for anyone. Prod, Oct 2026: the library's judge scores an ad\n * against the query, so a customer's sentence about one product matched no ad of another category\n * and 13 of 15 ideas found nothing, while every container held proven winners whose move transfers.\n */\nexport function referenceSearchesFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  excludeAdvertiser?: string,\n): WinningAdsSearchArgs[] {\n  const strict = referenceSearchFor(idea, temperature, excludeAdvertiser);\n  const { awareness: _awareness, ...anyStage } = strict;\n  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...anyViewer } = anyStage;\n  const { query: _query, ...winners } = anyStage;\n  const { query: _anyQuery, ...anyWinners } = anyViewer;\n  return [\n    strict,\n    anyStage,\n    { ...anyViewer, scope: \"all\" },\n    { ...winners, sort: \"winner\" },\n    { ...anyWinners, scope: \"all\", sort: \"winner\" },\n  ];\n}\n\n/** Every search's candidates in one list, the better search's first, each ad once, at most `limit`. Pure. */\nexport function pooledCandidates<T extends { ad_id?: string | null }>(searches: readonly T[][], limit: number): T[] {\n  const seen = new Set<string>();\n  const pooled: T[] = [];\n  for (const candidate of searches.flat()) {\n    if (!candidate.ad_id || seen.has(candidate.ad_id)) continue;\n    seen.add(candidate.ad_id);\n    pooled.push(candidate);\n  }\n  return pooled.slice(0, limit);\n}\n\n/** A reference fits when what it wins on is something we can supply. */\nexport function fitsIdea(fit: Pick<FitAnswer, \"verdict\" | \"load_bearing\">): boolean {\n  return fit.verdict !== \"reject\" && missingElements(fit).length === 0;\n}\n\n/** The load-bearing elements a reference wins on that we have nothing for. Pure. */\nexport function missingElements(fit: Pick<FitAnswer, \"load_bearing\">): string[] {\n  return fit.load_bearing.filter((l) => l.have === \"missing\" && !l.ours?.trim()).map((l) => l.element);\n}\n\nexport type DefinitionStrategyFields = {\n  idea: string;\n  message: string;\n  evidence?: EvidenceLevel;\n  angle: string;\n  persona: string;\n  awareness: string;\n  hypothesis: string;\n};\n\n/** What a creative records about the idea it executes. */\nexport function definitionFieldsOf(idea: Idea, evidence: EvidenceLevel | \"explore\"): DefinitionStrategyFields {\n  return {\n    idea: idea.id,\n    message: idea.message,\n    ...(evidence !== \"explore\" ? { evidence } : {}),\n    angle: idea.angle,\n    persona: idea.who,\n    awareness: idea.awareness,\n    hypothesis: idea.why,\n  };\n}\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?\\r?\\n)?---/;\n\n/** Whether a bare string reads back as the same text under YAML 1.1. */\nfunction readsAsText11(text: string): boolean {\n  try {\n    return parse(text, { version: \"1.1\" }) === text;\n  } catch {\n    return false;\n  }\n}\n\n/** Set fields in a markdown file's frontmatter, keeping every other field and the body. */\nexport function setDefinitionFields(raw: string, fields: Record<string, unknown>): string {\n  const match = raw.match(FRONTMATTER);\n  if (!match) return raw;\n  const doc = parseDocument(match[1] ?? \"\");\n  if (doc.errors.length > 0) return raw;\n  for (const [key, value] of Object.entries(fields)) {\n    if (value === undefined) continue;\n    const node = doc.createNode(value);\n    // The site reads frontmatter as YAML 1.1, where a bare 2026-10-04 is a date, not text.\n    visit(node, {\n      Scalar(_, scalar) {\n        if (typeof scalar.value === \"string\" && !readsAsText11(scalar.value)) {\n          scalar.type = Scalar.QUOTE_DOUBLE;\n        }\n      },\n    });\n    doc.set(key, node);\n  }\n  return `---\\n${doc.toString()}---${raw.slice(match[0].length)}`;\n}\n\n/** The ad spec with the idea's message as the one thing it tells the viewer. */\nexport function setSpecMessage(specJson: string, message: string): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  return `${JSON.stringify({ ...spec, message }, null, 2)}\\n`;\n}\n\n/**\n * The ad spec with the concept the reference's fit read (`conceptFromFit`): a build started before\n * the fit answered has none, or only the one the scaffold drafted from its describe, which names no\n * reference and nothing of what we have; without the fit's, the render never sees the reference at\n * the level that won. A concept a fit already seeded (it names its reference) stays. Pure.\n */\nexport function withFitConcept(specJson: string, seeded: Record<string, unknown>): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  const held = spec.concept as { reference_ad_id?: unknown } | undefined;\n  if (held?.reference_ad_id) return specJson;\n  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}\\n`;\n}\n\n/**\n * The copy lines the scaffold drafted that claim a figure the company never wrote: a draft written\n * beside a competitor's ad can carry the competitor's promise. `corpus` is what the company wrote.\n */\nexport function unsourcedCopyLines(specJson: string, corpus: string): string[] {\n  const spec = JSON.parse(specJson) as { copy?: unknown };\n  const figures = figuresIn(corpus);\n  const lines = Array.isArray(spec.copy) ? spec.copy : [];\n  return lines.flatMap((line) => {\n    const text = typeof line === \"object\" && line !== null ? 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package/dist/{chunk-TBEUMOEL.js → chunk-WNFIJAUO.js}

@@ -49,10 +49,13 @@ function writeMd(data, fields) {
 `);
   for (const row of data) {
     const flat = flattenRow(row);
-    process.stdout.write(`| ${cols.map((f) => flat[f] ?? "").join(" | ")} |
+    process.stdout.write(`| ${cols.map((f) => markdownCell(flat[f] ?? "")).join(" | ")} |
 `);
   }
 }
+function markdownCell(value) {
+  return value.replace(/\|/g, "\\|").replace(/\r?\n/g, " ");
+}
 function writeResearchOutput(data, format, fields) {
   switch (format) {
     case "csv":
@@ -92,4 +95,4 @@ export {
   writeResearchHints,
   handleResearchError
 };
-//# sourceMappingURL=chunk-TBEUMOEL.js.map
+//# sourceMappingURL=chunk-WNFIJAUO.js.map

package/dist/chunk-WNFIJAUO.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/research/output.ts"],"sourcesContent":["import { ApiError } from \"../../client.ts\";\n\nexport const RESEARCH_DATA_NOTE =\n  \"Estimates based on third-party SERP data — not exact figures. Use for directional insights, not precise measurement.\";\n\ninterface PaginationInfo {\n  offset: number;\n  limit: number;\n  has_more: boolean;\n  next_offset?: number;\n}\n\ninterface ResearchSuccessEnvelope<T> {\n  ok: true;\n  data: T;\n  fields?: Record<string, string>;\n  note?: string;\n  hints?: string[];\n  total_count?: number;\n  pagination?: PaginationInfo;\n  [key: string]: unknown;\n}\n\n/**\n * Structured remediation. A research call that fails is almost never worth\n * aborting the whole job over, so the fix says what to do *instead* of retrying\n * blindly — usually finish the rest and name the gap.\n */\nexport interface ResearchFix {\n  action: \"retry_with_changes\" | \"continue_without\" | \"reject\";\n  explanation: string;\n  correctedCommand?: string;\n}\n\ninterface ResearchErrorEnvelope {\n  ok: false;\n  error: {\n    code: string;\n    message: string;\n    fix?: ResearchFix;\n  };\n}\n\ntype ResearchOutput = ResearchSuccessEnvelope<unknown> | ResearchErrorEnvelope;\n\nexport function writeResearchJson(envelope: ResearchOutput): void {\n  process.stdout.write(`${JSON.stringify(envelope, null, 2)}\\n`);\n}\n\nfunction toCsvRow(values: string[]): string {\n  return values\n    .map((v) => {\n      if (v.includes(\",\") || v.includes('\"') || v.includes(\"\\n\")) {\n        return `\"${v.replace(/\"/g, '\"\"')}\"`;\n      }\n      return v;\n    })\n    .join(\",\");\n}\n\nfunction flattenRow(row: Record<string, unknown>): Record<string, string> {\n  const flat: Record<string, string> = {};\n  for (const [key, val] of Object.entries(row)) {\n    flat[key] = typeof val === \"object\" && val !== null ? 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Object.keys(data[0] ?? {});\n  process.stdout.write(`| ${cols.join(\" | \")} |\\n`);\n  process.stdout.write(`| ${cols.map(() => \"---\").join(\" | \")} |\\n`);\n  for (const row of data) {\n    const flat = flattenRow(row);\n    process.stdout.write(`| ${cols.map((f) => markdownCell(flat[f] ?? \"\")).join(\" | \")} |\\n`);\n  }\n}\n\n/** A `|` or a line break inside a cell would end it, shifting every column after it. */\nfunction markdownCell(value: string): string {\n  return value.replace(/\\|/g, \"\\\\|\").replace(/\\r?\\n/g, \" \");\n}\n\nexport function writeResearchOutput(data: Array<Record<string, unknown>>, format: string, fields?: string[]): void {\n  switch (format) {\n    case \"csv\":\n      writeCsv(data, fields);\n      break;\n    case \"jsonl\":\n      writeJsonl(data);\n      break;\n    case \"md\":\n      writeMd(data, fields);\n      break;\n    default:\n      writeResearchJson({ ok: true, data });\n  }\n}\n\n/**\n * csv/md/jsonl render rows and nothing else, so a hint carried in the JSON\n * envelope disappears in exactly the case it matters most — an empty result,\n * where the output is a header line or nothing at all. Send it to stderr instead.\n */\nexport function writeResearchHints(hints: string[], format: string): void {\n  if (format === \"json\") {\n    return;\n  }\n  for (const hint of hints) {\n    process.stderr.write(`${hint}\\n`);\n  }\n}\n\nexport function handleResearchError(err: unknown, fixFor?: (code: string) => ResearchFix | undefined): never {\n  const code = err instanceof ApiError ? err.code : \"NETWORK_ERROR\";\n  const message = err instanceof ApiError ? err.message : err instanceof Error ? err.message : \"Unexpected error\";\n  const fix = fixFor?.(code);\n  writeResearchJson({ ok: false, error: { code, message, ...(fix ? { fix } : {}) } });\n  process.exit(1);\n}\n"],"mappings":";;;;;AAEO,IAAM,qBACX;AA0CK,SAAS,kBAAkB,UAAgC;AAChE,UAAQ,OAAO,MAAM,GAAG,KAAK,UAAU,UAAU,MAAM,CAAC,CAAC;AAAA,CAAI;AAC/D;AAEA,SAAS,SAAS,QAA0B;AAC1C,SAAO,OACJ,IAAI,CAAC,MAAM;AACV,QAAI,EAAE,SAAS,GAAG,KAAK,EAAE,SAAS,GAAG,KAAK,EAAE,SAAS,IAAI,GAAG;AAC1D,aAAO,IAAI,EAAE,QAAQ,MAAM,IAAI,CAAC;AAAA,IAClC;AACA,WAAO;AAAA,EACT,CAAC,EACA,KAAK,GAAG;AACb;AAEA,SAAS,WAAW,KAAsD;AACxE,QAAM,OAA+B,CAAC;AACtC,aAAW,CAAC,KAAK,GAAG,KAAK,OAAO,QAAQ,GAAG,GAAG;AAC5C,SAAK,GAAG,IAAI,OAAO,QAAQ,YAAY,QAAQ,OAAO,KAAK,UAAU,GAAG,IAAI,OAAO,OAAO,EAAE;AAAA,EAC9F;AACA,SAAO;AACT;AAEA,SAAS,SAAS,MAAsC,QAAyB;AAC/E,MAAI,KAAK,WAAW,EAAG;AACvB,QAAM,OAAO,UAAU,OAAO,KAAK,KAAK,CAAC,KAAK,CAAC,CAAC;AAChD,UAAQ,OAAO,MAAM,GAAG,SAAS,IAAI,CAAC;AAAA,CAAI;AAC1C,aAAW,OAAO,MAAM;AACtB,UAAM,OAAO,WAAW,GAAG;AAC3B,YAAQ,OAAO,MAAM,GAAG,SAAS,KAAK,IAAI,CAAC,MAAM,KAAK,CAAC,KAAK,EAAE,CAAC,CAAC;AAAA,CAAI;AAAA,EACtE;AACF;AAEA,SAAS,WAAW,MAA4C;AAC9D,aAAW,OAAO,MAAM;AACtB,YAAQ,OAAO,MAAM,GAAG,KAAK,UAAU,GAAG,CAAC;AAAA,CAAI;AAAA,EACjD;AACF;AAEA,SAAS,QAAQ,MAAsC,QAAyB;AAC9E,MAAI,KAAK,WAAW,EAAG;AACvB,QAAM,OAAO,UAAU,OAAO,KAAK,KAAK,CAAC,KAAK,CAAC,CAAC;AAChD,UAAQ,OAAO,MAAM,KAAK,KAAK,KAAK,KAAK,CAAC;AAAA,CAAM;AAChD,UAAQ,OAAO,MAAM,KAAK,KAAK,IAAI,MAAM,KAAK,EAAE,KAAK,KAAK,CAAC;AAAA,CAAM;AACjE,aAAW,OAAO,MAAM;AACtB,UAAM,OAAO,WAAW,GAAG;AAC3B,YAAQ,OAAO,MAAM,KAAK,KAAK,IAAI,CAAC,MAAM,aAAa,KAAK,CAAC,KAAK,EAAE,CAAC,EAAE,KAAK,KAAK,CAAC;AAAA,CAAM;AAAA,EAC1F;AACF;AAGA,SAAS,aAAa,OAAuB;AAC3C,SAAO,MAAM,QAAQ,OAAO,KAAK,EAAE,QAAQ,UAAU,GAAG;AAC1D;AAEO,SAAS,oBAAoB,MAAsC,QAAgB,QAAyB;AACjH,UAAQ,QAAQ;AAAA,IACd,KAAK;AACH,eAAS,MAAM,MAAM;AACrB;AAAA,IACF,KAAK;AACH,iBAAW,IAAI;AACf;AAAA,IACF,KAAK;AACH,cAAQ,MAAM,MAAM;AACpB;AAAA,IACF;AACE,wBAAkB,EAAE,IAAI,MAAM,KAAK,CAAC;AAAA,EACxC;AACF;AAOO,SAAS,mBAAmB,OAAiB,QAAsB;AACxE,MAAI,WAAW,QAAQ;AACrB;AAAA,EACF;AACA,aAAW,QAAQ,OAAO;AACxB,YAAQ,OAAO,MAAM,GAAG,IAAI;AAAA,CAAI;AAAA,EAClC;AACF;AAEO,SAAS,oBAAoB,KAAc,QAA2D;AAC3G,QAAM,OAAO,eAAe,WAAW,IAAI,OAAO;AAClD,QAAM,UAAU,eAAe,WAAW,IAAI,UAAU,eAAe,QAAQ,IAAI,UAAU;AAC7F,QAAM,MAAM,SAAS,IAAI;AACzB,oBAAkB,EAAE,IAAI,OAAO,OAAO,EAAE,MAAM,SAAS,GAAI,MAAM,EAAE,IAAI,IAAI,CAAC,EAAG,EAAE,CAAC;AAClF,UAAQ,KAAK,CAAC;AAChB;","names":[]}

package/dist/{chunk-EVYXTT7V.js → chunk-XCM6XWOB.js}

@@ -1,6 +1,6 @@
 import {
   NUMERIC_ID_REGEX
-} from "./chunk-XML7AJM3.js";
+} from "./chunk-NE4F3FHN.js";
 
 // ../api/src/ads-google/change-history.ts
 var CHANGE_SCOPES = ["detail", "summary"];
@@ -414,4 +414,4 @@ export {
   ACCOUNT_URL_OPTIONS_NOT_STAGEABLE,
   urlOptionsHints
 };
-//# sourceMappingURL=chunk-EVYXTT7V.js.map
+//# sourceMappingURL=chunk-XCM6XWOB.js.map

package/dist/{chunk-ZNBDKK4Y.js → chunk-XFGAUP5B.js}

@@ -1,7 +1,7 @@
 import {
   MODEL_REGISTRY,
   isRegisteredModel
-} from "./chunk-OBDAYP2P.js";
+} from "./chunk-CAMX6OHF.js";
 
 // src/commands/canvas/scaffold-common.ts
 import { access, readFile } from "fs/promises";
@@ -73,4 +73,4 @@ export {
   fail,
   fileExists
 };
-//# sourceMappingURL=chunk-ZNBDKK4Y.js.map
+//# sourceMappingURL=chunk-XFGAUP5B.js.map

package/dist/{chunk-4SNOWJV7.js → chunk-XQIKDODN.js}

@@ -2,7 +2,7 @@ import {
   SITE_COLLECTION_MODES,
   SITE_CONSENT_MODES,
   SITE_HOME_MODES
-} from "./chunk-6HJAHLLA.js";
+} from "./chunk-K6WVV74H.js";
 import {
   ApiError
 } from "./chunk-XBOK23HI.js";
@@ -100,4 +100,4 @@ export {
   parseSetArgs,
   failSite
 };
-//# sourceMappingURL=chunk-4SNOWJV7.js.map
+//# sourceMappingURL=chunk-XQIKDODN.js.map

package/dist/{chunk-WRIC2RPQ.js → chunk-XTRAI6CL.js}

@@ -1,6 +1,6 @@
 import {
   creativesRunResponseSchema
-} from "./chunk-6HJAHLLA.js";
+} from "./chunk-K6WVV74H.js";
 import {
   ApiError,
   apiPost
@@ -20,4 +20,4 @@ async function fetchRunRecord(runId, post = apiPost) {
 export {
   fetchRunRecord
 };
-//# sourceMappingURL=chunk-WRIC2RPQ.js.map
+//# sourceMappingURL=chunk-XTRAI6CL.js.map

package/dist/{chunk-3X3446TG.js → chunk-XVOI4BIS.js}

@@ -11,7 +11,7 @@ import {
 import {
   X_DRAFT_BATCH_MAX,
   xDraftOpInputSchema
-} from "./chunk-6HJAHLLA.js";
+} from "./chunk-K6WVV74H.js";
 import {
   ApiError,
   apiPost
@@ -166,4 +166,4 @@ export {
   requireTarget,
   requireTargets
 };
-//# sourceMappingURL=chunk-3X3446TG.js.map
+//# sourceMappingURL=chunk-XVOI4BIS.js.map