@koda-sl/baker-cli 0.437.0 → 0.438.0

package/README.md

@@ -3465,9 +3465,9 @@ Reading the scores: **`relevance`** (0–1) = match of the creative to your quer
 
 ### `baker winning-ads hooks|mechanisms|formats`
 
-Read the **winner-weighted rollup** of the ad-dna corpus → `GET /api/ad-library/seed-catalog` — the hook /
-mechanism / static-format patterns that actually win, ranked by `winner_score` among the ads of the segment you
-pass (`--platform`, `--awareness`, `--industry`; an unset one means any), keyed on the closed seeds/enums the
+Read the pattern rollup of the ad-dna corpus → `GET /api/ad-library/seed-catalog` — the hook /
+mechanism / static-format patterns that win **inside brands**, among the creatives of the segment you pass
+(`--platform`, `--awareness`, `--industry`; an unset one means any), keyed on the closed seeds/enums the
 extractor emits (no clustering). Ground a creative in a **proven** pattern for the exact segment instead of
 guessing. The rollup is recomputed daily.
 
@@ -3489,8 +3489,10 @@ baker winning-ads formats --awareness solution_aware --output md
 | `--limit <n>` | Max keys 1–100 (default 20) |
 | `--full` | Include the per-key segment breakdown |
 
-Each key returns `count`, `mean_winner_score`, and `winner_share`. Ranking is winner-weighted volume, so a
-proven grand-slam pattern floats to the top and a measured dud is floored.
+Each key returns `lift`, `brands_for`, `brands_against`, `count`, `mean_winner_score` and `winner_share`. The
+ranking is `lift`: how much more often a brand's creatives using the pattern kept running 60 days than that
+brand's others, one vote per brand, 0 until five brands have a verdict. `brands_for` / `brands_against` count
+the brands it won and lost inside. A common pattern is not a winning one: `count` is how often it is used.
 
 ### `baker winning-ads fit <adId>`
 

package/dist/cli.js

@@ -23605,6 +23605,13 @@ var patternSeedSchema = z5.object({
   sum_winner_score: z5.number(),
   mean_winner_score: z5.number(),
   winner_share: z5.number(),
+  // How the seed did inside the brands that used it, the order of the catalog:
+  // the mean, over brands, of how much more often their creatives with the seed
+  // ran 60 days than their others (0 until five brands have a verdict), and
+  // how many brands it won and lost inside.
+  lift: z5.number(),
+  brands_for: z5.number(),
+  brands_against: z5.number(),
   // Per-segment counts (platform/awareness_stage/industry → value → n); present
   // only on `--full`, so the response can stay lean by default.
   breakdown_by: z5.record(z5.string(), z5.unknown()).nullable()
@@ -112413,9 +112420,12 @@ var refreshCommand = defineCommand311({
 
 // src/commands/winning-ads/seeds.ts
 import { defineCommand as defineCommand312 } from "citty";
-function leanRow(r) {
+function leanSeedRow(r) {
   return {
     key: r.key,
+    lift: r.lift,
+    brands_for: r.brands_for,
+    brands_against: r.brands_against,
     count: r.count,
     mean_winner_score: r.mean_winner_score,
     winner_share: r.winner_share
@@ -112456,7 +112466,7 @@ function makeSeedCommand(opts) {
         const data = await apiGet("/api/ad-library/seed-catalog", params);
         const rows = Array.isArray(data?.patterns) ? data.patterns : [];
         const full = args8.full;
-        const projected = rows.map((r) => full ? r : leanRow(r));
+        const projected = rows.map((r) => full ? r : leanSeedRow(r));
         const output = args8.output || "json";
         if (output === "json") {
           writeJson({