@koda-sl/baker-cli 0.426.0-dev.5af7a82af → 0.427.0-dev.ad97d3ceb

package/dist/cli.js

@@ -80430,9 +80430,43 @@ function normalize(value2) {
 function sentencesOf(message) {
   return message.split(/[.!?]+(?:\s|$)/).filter((s) => s.trim().length > 0).length;
 }
+var FILLER = /* @__PURE__ */ new Set([
+  "that",
+  "this",
+  "with",
+  "your",
+  "from",
+  "they",
+  "them",
+  "what",
+  "when",
+  "have",
+  "will",
+  "into",
+  "than",
+  "more",
+  "just",
+  "para",
+  "como",
+  "pero",
+  "sobre"
+]);
+var SAME_MESSAGE = 0.6;
+function messageWords(message) {
+  return new Set(
+    message.toLowerCase().split(/[^\p{L}]+/u).filter((w) => w.length >= 4 && !FILLER.has(w)).map((w) => w.replace(/s$/, ""))
+  );
+}
+function sameMessage(a, b) {
+  const wa = messageWords(a);
+  const wb = messageWords(b);
+  const shared = [...wa].filter((w) => wb.has(w)).length;
+  const all = (/* @__PURE__ */ new Set([...wa, ...wb])).size;
+  return normalize(a) === normalize(b) || all > 0 && shared / all >= SAME_MESSAGE;
+}
 function repeatedFailure(idea, failed) {
   const lost = failed.find(
-    (f) => f.id !== idea.id && (normalize(f.message) === normalize(idea.message) || f.angle === idea.angle && f.format === idea.format)
+    (f) => f.id !== idea.id && (sameMessage(f.message, idea.message) || f.angle === idea.angle && f.format === idea.format)
   );
   return lost ? [`says what "${lost.id}" said, and that idea failed in the account: change the message, not just the picture`] : [];
 }
@@ -80511,6 +80545,7 @@ function checkOne(idea, ctx) {
   return {
     id: idea.id,
     status: idea.status,
+    message: idea.message,
     evidence,
     ...best ? { quote: best.quote } : {},
     awareness: idea.awareness,
@@ -81142,6 +81177,15 @@ function briefHints(parts) {
       `Competitors already say ${shared.join(", ")}: an idea that says the same needs its own proof or mechanism.`
     );
   }
+  for (const won of parts.learned.winners) {
+    hints2.push(
+      `${won.idea} won in the account ("${won.message}"): build on it first, the same message in a new format or for a new persona.`
+    );
+  }
+  if (parts.learned.failed.length > 0) {
+    const lost = parts.learned.failed.map((f) => `"${f.message}"`).join(", ");
+    hints2.push(`Never repeat a message that lost in the account: ${lost}.`);
+  }
   if (parts.rejected > parts.approved && parts.rejected > 0) {
     hints2.push("Reviewers rejected more than they approved: read topRejectionReasons and avoid them in every idea.");
   }
@@ -81195,6 +81239,8 @@ function briefEnvelope(brief2, full) {
   const summary = isAvailable(brief2.feedback) ? brief2.feedback.data.summary : null;
   const next = buildNext(brief2.ideas.ideas);
   const toBuild = brief2.ideas.ideas.filter((i) => i.status === "idea").length;
+  const withStatus = (status) => brief2.ideas.ideas.filter((i) => i.status === status).map((i) => ({ idea: i.id, message: i.message }));
+  const learned = { winners: withStatus("winner"), failed: withStatus("failed") };
   return {
     ok: true,
     data: {
@@ -81209,7 +81255,13 @@ function briefEnvelope(brief2, full) {
       } : brief2.feedback,
       customers: full ? { ...customers, quotes: brief2.insights.map((i) => ({ id: i.id, type: i.type, quote: i.quote })) } : customers,
       market: marketPart(brief2.market, full),
-      ideas: { to_build: toBuild, built: brief2.ideas.ideas.length - toBuild, build_next: next }
+      ideas: {
+        to_build: toBuild,
+        built: brief2.ideas.ideas.length - toBuild,
+        build_next: next,
+        ...learned.winners.length > 0 ? { winners: learned.winners } : {},
+        ...learned.failed.length > 0 ? { failed: learned.failed } : {}
+      }
     },
     hints: briefHints({
       company: brief2.company,
@@ -81219,7 +81271,8 @@ function briefEnvelope(brief2, full) {
       buildNext: next,
       approved: summary?.approved ?? 0,
       rejected: summary?.rejected ?? 0,
-      market: isAvailable(brief2.market) ? brief2.market : null
+      market: isAvailable(brief2.market) ? brief2.market : null,
+      learned
     })
   };
 }
@@ -81387,6 +81440,7 @@ var WINNER_RATIO = 0.8;
 var WINNER_MIN_RESULTS = 3;
 var FAILED_RATIO = 1.5;
 var SILENT_SPEND = 2;
+var SETTLED = /* @__PURE__ */ new Set(["winner", "failed", "inconclusive"]);
 var round4 = (n) => Math.round(n * 100) / 100;
 function totals(creatives) {
   const spend = creatives.reduce((sum, c) => sum + c.spend, 0);
@@ -81405,33 +81459,38 @@ function verdict(result, usual) {
   }
   return result.impressions >= SEEN_ENOUGH ? "inconclusive" : "testing";
 }
+function ideaResult(own, usual, asOf) {
+  const mine = totals(own);
+  const costPerResult = mine.results > 0 ? round4(mine.spend / mine.results) : null;
+  return {
+    asOf,
+    creatives: own.length,
+    ...own[0]?.currency ? { currency: own[0].currency } : {},
+    spend: round4(mine.spend),
+    impressions: mine.impressions,
+    results: mine.results,
+    costPerResult,
+    ctr: mine.ctr,
+    vsAccount: usual !== null && costPerResult !== null ? round4(costPerResult / usual) : null
+  };
+}
 function learnFromResults(ideas, creatives, asOf) {
   const ideaOf = (c) => c.definition?.idea ?? null;
   return ideas.flatMap((idea) => {
     if (idea.status === "idea" || idea.status === "retired") return [];
     const own = creatives.filter((c) => ideaOf(c) === idea.id);
     if (own.length === 0) return [];
-    const mine = totals(own);
     const rest = totals(creatives.filter((c) => ideaOf(c) !== idea.id));
     const usual = rest.results > 0 ? rest.spend / rest.results : null;
-    const costPerResult = mine.results > 0 ? round4(mine.spend / mine.results) : null;
-    const result = {
-      asOf,
-      creatives: own.length,
-      ...own[0]?.currency ? { currency: own[0].currency } : {},
-      spend: round4(mine.spend),
-      impressions: mine.impressions,
-      results: mine.results,
-      costPerResult,
-      ctr: mine.ctr,
-      vsAccount: usual !== null && costPerResult !== null ? round4(costPerResult / usual) : null
-    };
-    return [{ idea: idea.id, from: idea.status, to: verdict(result, usual), result }];
+    const result = ideaResult(own, usual, asOf);
+    const to = verdict(result, usual);
+    if (to === "testing" && SETTLED.has(idea.status)) return [];
+    return [{ idea: idea.id, from: idea.status, to, result }];
   });
 }
 
 // src/commands/creatives/make-model.ts
-import { parseDocument as parseDocument3 } from "yaml";
+import { parse as parse2, parseDocument as parseDocument3, Scalar, visit } from "yaml";
 var REFERENCE_CANDIDATES = 6;
 function isVideoIdea(idea) {
   return IDEA_VIDEO_FORMATS.includes(idea.format);
@@ -81478,13 +81537,29 @@ function definitionFieldsOf(idea, evidence) {
   };
 }
 var FRONTMATTER3 = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text3) {
+  try {
+    return parse2(text3, { version: "1.1" }) === text3;
+  } catch {
+    return false;
+  }
+}
 function setDefinitionFields(raw, fields) {
   const match = raw.match(FRONTMATTER3);
   if (!match) return raw;
   const doc = parseDocument3(match[1] ?? "");
   if (doc.errors.length > 0) return raw;
   for (const [key, value2] of Object.entries(fields)) {
-    if (value2 !== void 0) doc.set(key, value2);
+    if (value2 === void 0) continue;
+    const node = doc.createNode(value2);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
   }
   return `---
 ${doc.toString()}---${raw.slice(match[0].length)}`;
@@ -81538,10 +81613,15 @@ var ARGS11 = {
   "dry-run": { type: "boolean", required: false, default: false, description: "Show the verdicts; write nothing" }
 };
 registerSchema({ command: "creatives.learn", description: DESCRIPTION9, args: ARGS11 });
-function learnEnvelope(learnings, written) {
+function learnEnvelope(learnings, written, unreadable = []) {
   const winners = learnings.filter((l) => l.to === "winner").map((l) => l.idea);
   const failed = learnings.filter((l) => l.to === "failed").map((l) => l.idea);
   const hints2 = [];
+  if (unreadable.length > 0) {
+    hints2.push(
+      `Could not read ${unreadable.join(", ")}, so their results were not written: fix what \`baker creatives ideas\` names, then run this again.`
+    );
+  }
   if (learnings.length === 0) {
     hints2.push(
       "No built idea has ads delivering yet: nothing to learn. Ideas count once a published ad shows their creative."
@@ -81591,17 +81671,27 @@ var learnCommand = defineCommand158({
   meta: { name: "learn", description: DESCRIPTION9 },
   args: ARGS11,
   async run({ args: args8 }) {
-    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();
-    const days = args8.days ? Number(args8.days) : void 0;
-    const performance = withDefinitions(
-      await apiPost("/api/creatives/performance", days ? { days } : {}),
-      (slug) => readDefinition2(root, slug)
-    );
-    const { ideas } = await readIdeas(root);
-    const learnings = learnFromResults(ideas, performance.data.creatives, today());
-    const dryRun = args8["dry-run"] === true;
-    if (!dryRun) await writeBack(root, learnings);
-    writeJson(learnEnvelope(learnings, !dryRun && learnings.length > 0));
+    try {
+      const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();
+      const days = parseDays(args8.days);
+      const performance = withDefinitions(
+        await apiPost("/api/creatives/performance", days ? { days } : {}),
+        (slug) => readDefinition2(root, slug)
+      );
+      const { ideas, unreadable } = await readIdeas(root);
+      const learnings = learnFromResults(ideas, performance.data.creatives, today());
+      const dryRun = args8["dry-run"] === true;
+      if (!dryRun) await writeBack(root, learnings);
+      writeJson(
+        learnEnvelope(
+          learnings,
+          !dryRun && learnings.length > 0,
+          unreadable.map((u) => u.id)
+        )
+      );
+    } catch (err) {
+      failApi(err);
+    }
   }
 });
 
@@ -83192,7 +83282,7 @@ function suffixLookup(hostname, options, out) {
 
 // ../../.pnpm-store/v10/links/@/tldts/7.4.15/b098b1960b5a1104e1fa4520104b6822dcb63a4c9724102fa5412b7e81c108e1/node_modules/tldts/dist/es6/index.js
 var RESULT = getEmptyResult();
-function parse2(url, options) {
+function parse3(url, options) {
   return parseImpl(url, 5, suffixLookup, options, getEmptyResult());
 }
 function getPublicSuffix(url, options) {
@@ -83217,7 +83307,7 @@ function validateHostPattern(raw) {
   if (host === "" || host.includes("*")) {
     return { ok: false, reason: "Use a website address like api.example.com or *.example.com." };
   }
-  const parsed = parse2(host);
+  const parsed = parse3(host);
   if (parsed.isIp || host.startsWith("[")) {
     return { ok: false, reason: "Use a website address, not an IP address." };
   }