@koda-sl/baker-cli 0.188.0 → 0.189.1

package/README.md

@@ -297,6 +297,7 @@ Read it before interpreting any null. It does not fire on the `--out` path (rows
 |------------------------|------------------------------------------|--------------------|
 | `campaign-performance` | Campaign metrics overview                | LAST_30_DAYS       |
 | `keyword-analysis`     | Keyword performance per ad group         | LAST_30_DAYS       |
+| `keyword-serving`      | Why a keyword is limited — status reasons, first-page bid estimate vs max CPC, quality score | ALL_TIME |
 | `positive-keywords`    | Positive (targeting) keywords only       | ALL_TIME           |
 | `negative-keywords`    | Negative (blocking) keywords only        | ALL_TIME           |
 | `negative-keyword-lists`   | Shared negative lists + their terms  | ALL_TIME           |
@@ -309,6 +310,10 @@ Read it before interpreting any null. It does not fire on the `--out` path (rows
 
 Every preset except the negatives lists and `account-summary` filters to **actually-serving entities** by default — the full status chain (`campaign.status = 'ENABLED' AND ad_group.status = 'ENABLED' AND ad_group_ad.status = 'ENABLED'`, as applicable) — and selects the status columns so you can see them. Pass `--include-paused` to widen to `!= 'REMOVED'` (keeps paused, still drops removed). Raw GAQL (no `--preset`) has no such default: a query over a serving-hierarchy resource without a status filter emits a `SERVING_SCOPE` warning reminding you to add the chain, because Google Ads has no single serving flag.
 
+**"Eligible (Limited)" keywords:** an enabled keyword that barely shows is invisible in the performance presets — near-zero impressions look the same whether it is outbid, low quality, or rarely searched. `--preset keyword-serving` reads the signals behind Google Ads' status column: `ad_group_criterion.primary_status` and `primary_status_reasons` (the status enum has no `LIMITED` value — "(Limited)" lives in the reasons while the status stays `ELIGIBLE`), `position_estimates.first_page_cpc_micros` (the number in "Below first page bid (€3.63)"), the max CPC actually in force and where it comes from, quality score split into ad relevance / landing page / expected CTR, approval status, and `system_serving_status`. Any read whose rows carry those fields — preset or raw GAQL — comes back with a `KEYWORD_SERVING_LIMITED` warning naming the affected keywords (each by its ad group, since one keyword's copies share a criterion id) and the bid each would need. Below-first-page-bid and low-quality want opposite fixes (raise the bid vs. improve relevance), so the warning reports them separately. On `--out` the verdict is folded across pages as they stream to disk and returned on the file summary; as with `MISSING_FIELDS`, `--output csv|jsonl|md` emits rows only and carries no warnings.
+
+The warning defers to Google: when the query selects `primary_status_reasons`, a keyword Google did not flag is not reported, even if its bid sits under the first-page estimate — the estimate is advisory and the bid may not be the criterion's to set under a portfolio strategy. Only an estimates-only read (no reasons selected) falls back to inferring the limit from the bid gap.
+
 **Pre-flight checks and auto-fixes:**
 
 The CLI rejects or automatically corrects common GAQL mistakes before hitting the API:
@@ -5129,6 +5134,36 @@ Without `--slug` the command behaves as before (one creative record per publishe
 
 ## Landing Quality (`baker landing`)
 
+Two tools that bracket a landing build: **`inspiration`** before you design (what does good look like here?) and **`critique`** after you build (did this settle into generic defaults?).
+
+### `baker landing inspiration`
+
+A searchable library of real landing-page sections. Each entry is one section of a real page: a screenshot, a standalone HTML+CSS reproduction with a measured fidelity score, a description of how it moves, and the transferable idea behind it — classified in the same vocabulary the landing skill teaches, so a hit is directly buildable.
+
+```bash
+baker landing inspiration search "pricing with a monthly/annual toggle" --scope all
+baker landing inspiration view <section id>     # full DNA + screenshots + motion filmstrip
+baker landing inspiration code <section id>     # the standalone bundle
+baker landing inspiration page <source id>      # a whole page as a section sequence
+baker landing inspiration add https://linear.app --note "client likes this density"
+baker landing inspiration favorites             # what this company has saved
+baker landing inspiration scrape <url> --out <dir>   # capture any page now, synchronously
+```
+
+- **Hybrid search over three signals** — keywords, meaning, and *appearance* (the screenshot is embedded, so a query like "dark developer hero with a terminal" can match a section whose text never says "terminal"). Filters: `--type --composition --register --interaction --motion --media --device --theme --max-rank --min-craft --min-fidelity --domain --similar-to --scope --limit`.
+- **Screenshots are downloaded to `.baker/inspiration/`** so an agent can actually look at a result rather than read a description of it.
+- **`fidelity` says how much to trust the code.** A measured 0–1 match between the live section and our standalone re-render, always reported. Above ~0.95 the markup renders like the original; below ~0.75 the section is scroll- or JS-driven and it does not.
+- **`used_on_pages`** appears when a section shows up on more than one of that site's pages — a nav or footer they ship everywhere, which is a stronger reference than a one-off.
+- **The corpus is shared across companies; favorites are per-company**, and search defaults to this company's saved sections.
+- **`add` refuses a page Baker already serves**, along with preview and private addresses. For our own pages the source is in the workspace, so a capture would file a screenshot and reconstructed markup next to the real thing — and because the corpus is shared, a live client page admitted here would be readable by every other company.
+- **`add` and `favorite` are recorded on the chat as a "Reference page" change, marked already applied.** The save and the study both happen immediately; there is nothing left for publish to apply and nothing a discard takes back.
+- **Compact by default, `--full` when you have chosen something.** Every list command returns what you need to *pick* a row; the 600-character "why it works" paragraph, the classification facets and the markup ride behind `--full` on `search`, `view`, `page`, `favorites` and `code`. A default `favorites` used to cost more than a default search for a question — "what does this client keep saving?" — that the facets alone answer.
+- **`page_id` on every search row** is what `page <id>` takes, so "how does this page sequence its sections?" is reachable from a result rather than only right after `add`. `favorites --limit` is capped at 100.
+- **`add` studies in the background; `scrape` returns with the page on disk.** `add` grows the shared library and takes minutes, so it can never answer "build our page like this one" within the same turn. `scrape` runs the identical capture locally and blocks until it finishes, writing section screenshots, standalone markup, a whole-page reproduction and `report.html`. `--no-motion` roughly halves the runtime; `--no-mobile`, `--no-code` and `--no-report` skip further passes.
+- **Inspiration, never a clipboard.** Both `code` and `scrape` record what was consulted, and `critique`'s `originality` family blocks a publish that reuses a reference's copy verbatim.
+
+### `baker landing critique`
+
 Deterministic design-quality critic for landing pages — an offline, no-LLM detector for the well-known "AI slop" tells (gradient text, overused fonts like Inter, side-tab colored borders, cream/parchment grounds, purple-on-heading palettes, buzzword copy, broken images, and more). It scores a landing's `.astro` source and returns findings tiered **block / warn / advisory**.
 
 ```bash
@@ -5146,7 +5181,9 @@ baker landing critique spring-offer summer-offer claude  # score three landings
 
 - **Agent washing is a copy tell.** A page that claims autonomy ("fully autonomous", "while you sleep", "no human intervention") and never says anywhere what the buyer approves, overrides, or audits scores an `agent-washing` warn. One signal about oversight of the agent's actions — approval, review, override, undo/rollback, audit log, escalation — anywhere on the page clears it; the rule is page-scope precisely because the hero can defer the trust story to a section below it. Generic privacy boilerplate ("GDPR", "encrypted", "your data") deliberately does **not** clear it, since it appears in most footers and says nothing about who is in charge of the agent.
 
-Output is the standard envelope `{ ok, data, hints }` with `data = { advisory, slug, overall, counts, dimensions, findings }`. `dimensions` scores seven design families (typography, color, borders_depth, motion, spacing, copy, integrity) 0–1 (higher is better); `counts` is the block/warn/advisory tally.
+- **The `originality` family compares your copy against inspiration sections you actually consulted.** It fires only on sections opened with `baker landing inspiration code`, so it flags facts rather than resemblances. Reusing a reference's headline, subhead, or CTA verbatim is block-tier.
+
+Output is the standard envelope `{ ok, data, hints }` with `data = { advisory, slug, overall, counts, dimensions, findings }`. `dimensions` scores eight design families (typography, color, borders_depth, motion, spacing, copy, integrity, originality) 0–1 (higher is better); `counts` is the block/warn/advisory tally.
 
 ## Brand Fonts (`baker brand fonts`)