@koda-sl/baker-cli 0.128.0-dev.70bf43ce4 → 0.131.0-dev.597b50181

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
package/README.md CHANGED
@@ -223,6 +223,8 @@ baker ads google query --list-presets
223
223
  | `keyword-analysis` | Keyword performance with match type | LAST_30_DAYS |
224
224
  | `positive-keywords` | Positive (targeting) keywords only | ALL_TIME |
225
225
  | `negative-keywords` | Negative (blocking) keywords only | ALL_TIME |
226
+ | `negative-keyword-lists` | Shared negative lists + their terms | ALL_TIME |
227
+ | `negative-list-attachments`| Which campaigns each shared list covers | ALL_TIME |
226
228
  | `search-terms` | Actual user queries triggering ads | LAST_7_DAYS |
227
229
  | `ad-copy-performance` | Ad headline/description effectiveness | LAST_30_DAYS |
228
230
  | `asset-performance` | PMax asset performance labels | LAST_30_DAYS |
@@ -397,262 +399,6 @@ baker ads google keywords metrics --customer-id 1234567890 --keywords "running s
397
399
 
398
400
  ---
399
401
 
400
- ### Google Ads Library (`baker ads google library`)
401
-
402
- Manage and search the Google Ads Transparency Center. Track competitor advertisers, browse their ad creatives, and discover who's bidding on keywords.
403
-
404
- **Typical workflow:** `search-advertiser` → `track` → `search-ads`
405
-
406
- ---
407
-
408
- ### `baker ads google library search-advertiser "query"`
409
-
410
- Search for an advertiser on the Google Ads Transparency Center.
411
-
412
- > **Recommended:** use the domain running the ads (e.g. `example.com`) for more accurate results.
413
-
414
- ```bash
415
- baker ads google library search-advertiser "example.com"
416
- baker ads google library search-advertiser "Nike"
417
- ```
418
-
419
- **Response:**
420
-
421
- ```json
422
- {
423
- "ok": true,
424
- "data": {
425
- "results": [
426
- { "advertiserId": "AR12345678901234567", "name": "Nike, Inc.", "region": "US", "format": "TEXT_IMAGE_VIDEO" }
427
- ]
428
- }
429
- }
430
- ```
431
-
432
- **Flags:**
433
-
434
- | Flag | Description |
435
- |------------|--------------------------------|
436
- | `--output` | Format: `json` \| `csv` \| `md` |
437
-
438
- ---
439
-
440
- ### `baker ads google library track <id> <name>`
441
-
442
- Track a new Google advertiser and wait for the initial ad sync to complete. Polls every 5 seconds with a 10-minute timeout. Progress is written to stderr.
443
-
444
- ```bash
445
- baker ads google library track AR12345678901234567 "Nike, Inc."
446
- baker ads google library track AR12345678901234567 "Nike, Inc." --json
447
- ```
448
-
449
- **Response (with `--json`):**
450
-
451
- ```json
452
- {
453
- "ok": true,
454
- "data": {
455
- "advertiserId": "ar_abc123",
456
- "accountId": "acc_def456",
457
- "totalAdCount": 342,
458
- "activeAdCount": 89
459
- }
460
- }
461
- ```
462
-
463
- **Flags:**
464
-
465
- | Flag | Description |
466
- |----------|----------------------|
467
- | `--json` | Output in JSON format |
468
-
469
- ---
470
-
471
- ### `baker ads google library list-advertisers`
472
-
473
- List all tracked Google advertisers and their accounts.
474
-
475
- ```bash
476
- baker ads google library list-advertisers
477
- baker ads google library list-advertisers --output md
478
- ```
479
-
480
- **Flags:**
481
-
482
- | Flag | Description |
483
- |------------|--------------------------------|
484
- | `--output` | Format: `json` \| `csv` \| `md` |
485
-
486
- ---
487
-
488
- ### `baker ads google library sync-status <accountId>`
489
-
490
- Check the sync status and ad counts of a tracked account.
491
-
492
- ```bash
493
- baker ads google library sync-status acc_def456
494
- ```
495
-
496
- **Response:**
497
-
498
- ```json
499
- {
500
- "ok": true,
501
- "data": {
502
- "syncStatus": null,
503
- "totalAdCount": 342,
504
- "activeAdCount": 89
505
- }
506
- }
507
- ```
508
-
509
- `syncStatus` is `null` when idle, `"syncing"` during a sync, or `"error"` if the last sync failed.
510
-
511
- ---
512
-
513
- ### `baker ads google library search-ads <accountId>`
514
-
515
- Search and filter ads for a tracked account. Supports pagination.
516
-
517
- ```bash
518
- baker ads google library search-ads acc_def456
519
- baker ads google library search-ads acc_def456 --search "summer sale" --isActive --mediaType image
520
- baker ads google library search-ads acc_def456 --sort newest --limit 50
521
- baker ads google library search-ads acc_def456 --cursor "eyJwYWdl..."
522
- ```
523
-
524
- **Response:**
525
-
526
- ```json
527
- {
528
- "ok": true,
529
- "data": {
530
- "page": [
531
- {
532
- "_id": "abc123",
533
- "platform": "google",
534
- "externalId": "CR_1234567890",
535
- "isActive": true,
536
- "mediaType": "image",
537
- "headline": "Summer Sale — 50% Off Everything",
538
- "description": "Shop our biggest sale of the year. Free shipping on all orders.",
539
- "destinationUrl": "https://example.com/summer-sale",
540
- "bodyText": "Summer Sale — 50% Off Everything",
541
- "pageName": "Example Store",
542
- "impressionsMin": 100000,
543
- "impressionsMax": 200000,
544
- "startDate": "2025-06-01",
545
- "endDate": "2025-06-30",
546
- "firstSeenAt": 1717200000000,
547
- "lastSeenAt": 1719792000000,
548
- "publisherPlatforms": ["GOOGLE_ADS"],
549
- "regionCodes": ["US", "GB"],
550
- "variations": [
551
- {
552
- "headline": "Summer Sale — 50% Off",
553
- "description": "Shop our biggest sale of the year.",
554
- "destinationUrl": "https://example.com/summer-sale",
555
- "imageUrl": "https://...",
556
- "visibleUrl": "example.com"
557
- }
558
- ],
559
- "regions": [
560
- { "code": "US", "name": "United States" }
561
- ],
562
- "analysisStatus": "completed",
563
- "aiAnalysis": {
564
- "aiSummary": "Promotional display ad for a seasonal sale with urgency-driven CTA",
565
- "hookAngle": "Discount/Price",
566
- "offerType": "Percentage Discount",
567
- "ctaStrategy": "Shop Now",
568
- "funnelStage": "Bottom",
569
- "targetAudience": "Price-sensitive shoppers",
570
- "adFormat": "responsive_display",
571
- "tags": ["sale", "discount", "ecommerce"],
572
- "trustSignals": ["Free shipping"],
573
- "keyMessages": ["50% off", "Free shipping"],
574
- "competitiveAngle": "Price leadership",
575
- "dominantColors": ["#FF5733", "#FFFFFF"],
576
- "analyzedAt": 1719792000000
577
- }
578
- }
579
- ],
580
- "continueCursor": "eyJwYWdl...",
581
- "isDone": false
582
- }
583
- }
584
- ```
585
-
586
- **Key response fields:**
587
-
588
- | Field | Description |
589
- |-------|-------------|
590
- | `headline`, `description` | Top-level ad copy (first variation) |
591
- | `variations[]` | All ad variations with copy, images, videos, and URLs |
592
- | `regions[]` | Geographic targeting regions |
593
- | `impressionsMin/Max` | Estimated impression range (Google Ads Transparency data) |
594
- | `publisherPlatforms` | Where the ad ran (GOOGLE_ADS, YOUTUBE, etc.) |
595
- | `analysisStatus` | AI analysis state: `pending`, `processing`, `completed`, `failed` |
596
- | `aiAnalysis` | AI-generated creative analysis (only present when `analysisStatus` is `completed`) |
597
- | `aiAnalysis.aiSummary` | One-line AI summary of the ad |
598
- | `aiAnalysis.hookAngle` | Creative hook (Discount, Fear, Social Proof, etc.) |
599
- | `aiAnalysis.funnelStage` | Funnel position: Top, Middle, Bottom |
600
- | `aiAnalysis.tags` | AI-generated tags for filtering |
601
-
602
- **Flags:**
603
-
604
- | Flag | Description |
605
- |---------------|------------------------------------------------|
606
- | `--search` | Search term for ad text |
607
- | `--isActive` | Filter by active ads only |
608
- | `--mediaType` | Filter by media type: `image`, `video`, `text` |
609
- | `--sort` | Sort: `newest` or `oldest` |
610
- | `--limit` | Max results per page (default 20, max 100) |
611
- | `--cursor` | Pagination cursor from previous response |
612
- | `--output` | Format: `json` \| `csv` \| `md` |
613
-
614
- ---
615
-
616
- ### `baker ads google library sync <accountId>`
617
-
618
- Trigger an immediate re-sync for a tracked account. Polls every 5 seconds until complete (10-minute timeout). Progress is written to stderr.
619
-
620
- ```bash
621
- baker ads google library sync acc_def456
622
- ```
623
-
624
- **Response:**
625
-
626
- ```json
627
- {
628
- "ok": true,
629
- "data": {
630
- "totalAdCount": 350,
631
- "activeAdCount": 92
632
- }
633
- }
634
- ```
635
-
636
- ---
637
-
638
- ### `baker ads google library search-competitors "keyword"`
639
-
640
- Search for competitors running Google ads for a keyword. Uses DataForSEO (same data as `baker research advertisers`).
641
-
642
- ```bash
643
- baker ads google library search-competitors "running shoes"
644
- baker ads google library search-competitors "crm software" --location uk
645
- ```
646
-
647
- **Flags:**
648
-
649
- | Flag | Description |
650
- |--------------|----------------------------|
651
- | `--location` | Location name or code |
652
- | `--json` | Output in JSON format |
653
-
654
- ---
655
-
656
402
  ### Staged writes (`baker ads google budgets|campaigns|...`)
657
403
 
658
404
  Write commands **never touch the Google Ads API at stage time**. Each command stages a create/update/pause/resume/remove op against the current chat's draft (`BAKER_CHAT_ID`); the dashboard shows it as a pending "Google Ads" change, and the whole draft applies as one atomic `GoogleAdsService.Mutate` when the chat is published. Feature-flagged per company (`companies.googleAdsWriteEnabled`) — off by default = a fully simulated publish with zero real API calls.
@@ -1142,7 +888,7 @@ Notes:
1142
888
  - All write commands take `--file <json>` payloads; explicit flags override file keys. `baker schema ads.linkedin.campaigns.create` for exact args.
1143
889
  - Money flags (`--bid`, `--daily-budget`, `--total-budget`) require `--currency`.
1144
890
  - Creative media comes from the Baker library (`--image-id`/`--video-id` from `baker images`/`baker videos` — uploaded to LinkedIn at publish) or as LinkedIn URNs (`--image-urn`/`--video-urn`). Formats: `image|video|text|spotlight|follower|document|carousel|conversation|tla|jobs`; complex formats take `--file` with the full content object; conversation ads take `--file` with the message flow (`{message: {subject, body, senderName?, buttons[]}}` — buttons `NESTED` (with `nestedMessage`) or `LANDING_PAGE` (with `landingPageUrl`), ≤25 messages, bodies ≤500 chars, labels ≤25). Limits: headline ≤70, text-ad 25/75, intro soft-truncates at 600 chars. TLA sponsors an existing post via `--post-urn`.
1145
- - Lead forms are file-first (`lead-forms create --file form.json`). Required: name, headline (≤60), privacyPolicyUrl, questions[] (≤12; playbook: ≤4 for completion). Each question is a predefined profile field (`{ name, predefinedField: "EMAIL" }` — Contact/Work/Company/Education/Demographic library) or a custom question (`{ name, questionType: "SINGLE_LINE_TEXT" | "MULTIPLE_CHOICE", options?: [...] }`; ≤3 custom, MULTIPLE_CHOICE needs 2–30 options). Also supported: `locale {country,language}`, `formImageId`/`formImageUrn` (banner), `privacyPolicyText`, `consents[]` (≤5 disclosure checkboxes `{text, required}`), `hiddenFields[]` (≤20 `{name, value}` tracking fields), `legalDisclaimer`, `thankYou {message, cta, landingUrl | appointmentUrl}` (Calendly/Chili Piper booking link). The staged preview emits non-blocking best-practice warnings when a form has no qualifying question, no confirmation message/action, or no consent checkbox.
891
+ - Lead forms are file-first (`lead-forms create --file form.json`). Required: name, headline (≤60), privacyPolicyUrl, questions[] (≤12; playbook: ≤4 for completion). Each question is a predefined profile field (`{ name, predefinedField: "EMAIL" }` — Contact/Work/Company/Education/Demographic library) or a custom question (`{ name, questionType: "SINGLE_LINE_TEXT" | "MULTIPLE_CHOICE", options?: [...] }`; ≤3 custom, MULTIPLE_CHOICE needs 2–30 options). Also supported: `locale {country,language}`, `formImageId`/`formImageUrn` (banner), `consents[]` (≤5 disclosure checkboxes `{text, required}`), `hiddenFields[]` (≤20 `{name, value}` tracking fields), `legalDisclaimer`, `thankYou {message, cta, landingUrl | appointmentUrl}` (Calendly/Chili Piper booking link). The staged preview emits non-blocking best-practice warnings when a form has no qualifying question, no confirmation message/action, or no consent checkbox.
1146
892
 
1147
893
  #### `audit` — playbook diagnostic
1148
894
 
@@ -1944,14 +1690,14 @@ baker images generate "flat geometric mascot, brand palette" \
1944
1690
  --model recraft/recraft-v4.1-pro-vector --rgb-colors "[[10,10,10],[255,80,0]]" --bg-rgb "[255,255,255]"
1945
1691
  ```
1946
1692
 
1947
- **Models** (`--model`, default `openai/gpt-5.4-image-2`):
1693
+ **Models** (`--model`, default `google/gemini-3.1-flash-image-preview`):
1948
1694
 
1949
1695
  | Model | Best for | Aspect ratios | Sizes |
1950
1696
  |---|---|---|---|
1951
- | `openai/gpt-5.4-image-2` **(default)** | Photoreal + cleanest in-image text ad/landing reproduction | standard set | `1K` `2K` `4K` |
1952
- | `google/gemini-3-pro-image-preview` | Highest fidelity (Nano Banana Pro) | standard set | `1K` `2K` `4K` |
1697
+ | `google/gemini-3.1-flash-image-preview` **(default)** | Fast iteration, reference editing, extreme aspect ratios (Nano Banana flash) | standard **+** `1:4` `4:1` `1:8` `8:1` | `0.5K`–`4K` |
1953
1698
  | `google/gemini-3.5-flash` | Fast; extreme aspect ratios | standard **+** `1:4` `4:1` `1:8` `8:1` | `0.5K`–`4K` |
1954
- | `google/gemini-3.1-flash-image-preview` | Same as 3.5 flash (preview) | extreme set | `0.5K`–`4K` |
1699
+ | `google/gemini-3-pro-image-preview` | Highest fidelity (Nano Banana Pro) — strong prompt adherence and reference grounding | standard set | `1K` `2K` `4K` |
1700
+ | `openai/gpt-5.4-image-2` | Photoreal + cleanest in-image text — ad/landing reproduction | standard set | `1K` `2K` `4K` |
1955
1701
  | `recraft/recraft-v4.1-pro-vector` | Vector/flat/SVG-style with palette control | standard set | `1K` `2K` `4K` |
1956
1702
 
1957
1703
  Standard aspect ratios: `1:1` `2:3` `3:2` `3:4` `4:3` `4:5` `5:4` `9:16` `16:9` `21:9`.
@@ -1960,7 +1706,7 @@ Standard aspect ratios: `1:1` `2:3` `3:2` `3:4` `4:3` `4:5` `5:4` `9:16` `16:9`
1960
1706
 
1961
1707
  | Flag | Description |
1962
1708
  |---|---|
1963
- | `--model` | Model id (default `openai/gpt-5.4-image-2`) |
1709
+ | `--model` | Model id (default `google/gemini-3.1-flash-image-preview`) |
1964
1710
  | `--aspect-ratio` | Output aspect ratio (default `1:1`) |
1965
1711
  | `--image-size` | Resolution: `1K` (default) `2K` `4K` (Gemini flash also `0.5K`) |
1966
1712
  | `--reference` | Comma-separated visual references, each either a **public image URL** (Pinterest / stock / library `imageUrl`) **or a local file path** (a sandbox image — brand logo, product shot, cropped photo, screenshot). Local files are downscaled (≤1536px) and inlined automatically — no manual upload. Applied in order; the biggest quality lever for photographed, on-brand output. Split is on `,`, so a URL containing a literal comma in its query string would be torn in two (rare for image CDNs — pass it alone if it occurs); a single `data:` URL is taken whole. |
@@ -2132,6 +1878,8 @@ Auto-ingests with prefetched bytes (no double-fetch). The screenshot bytes thems
2132
1878
 
2133
1879
  ScreenshotOne caches captures for 30 days, so re-shotting the same URL within that window returns the cached capture.
2134
1880
 
1881
+ If the target page is unreachable or returns a non-2xx status (e.g. a 404 path or a login wall), the command fails with an actionable `VALIDATION_ERROR` naming the page and the status it returned, plus a `fix` hint — verify the URL and retry, or continue without the screenshot. It no longer surfaces a generic "Internal server error".
1882
+
2135
1883
  **Flags:**
2136
1884
 
2137
1885
  | Flag | Description |
@@ -2417,13 +2165,17 @@ baker testimonials tags
2417
2165
 
2418
2166
  ### Winning Ads (`baker winning-ads`)
2419
2167
 
2420
- Search the **ad-dna** corpus of scored "winning" competitor ads for reference creatives to reproduce (e.g. with `baker canvas`). Each result carries a presigned media URL (~1h TTL), the ad's DNA summary, and scores. The CLI authenticates with the normal `BAKER_API_KEY`; the Baker backend proxies the request to the ad-dna service with a server-held token — no extra credential in the sandbox.
2168
+ Search the **ad-dna** corpus of scored "winning" competitor ads for reference creatives to reproduce (e.g. with `baker canvas`), and manage the brands your library tracks (`follow` / `following` / `unfollow`). Each result carries a presigned media URL (~1h TTL), the ad's DNA summary, and scores. The CLI authenticates with the normal `BAKER_API_KEY`; the Baker backend proxies the request to the ad-dna service with a server-held token — no extra credential in the sandbox.
2169
+
2170
+ > The corpus has **Meta + LinkedIn** connectors, so `--platform` inputs are limited to `meta,linkedin`. (Older result rows may still carry a legacy platform string.)
2421
2171
 
2422
2172
  > Backend env: the Convex deployment must have `AD_DNA_API_TOKEN` set (`npx convex env set AD_DNA_API_TOKEN …`). `AD_DNA_API_URL` is optional and defaults to `https://ads.withbaker.com`.
2423
2173
 
2174
+ > Replaces the old `baker ads google library` tree, which has been removed. Competitor-by-keyword discovery still lives at `baker research advertisers`.
2175
+
2424
2176
  ### `baker winning-ads search <query>`
2425
2177
 
2426
- Semantic search (dense recall + BM25 + rerank). The CLI projects each result to a **lean, decision-focused** shape so the agent's context stays small — default fields: `advertiser`, `advertiser_id`, `platform`, `format`, `relevance`, `winner_score`, `summary` (what the ad is about), `media_url`; plus top-level `pool_size` and `match_confidence`. `--full` adds DNA detail (`angle`, `target_persona`, `hook_archetype`, `awareness_stage`, `industry`) + longevity (`days_active`, `reach`, `active`, `winner_category`, `media_kind`). `--output json` (default) returns the lean objects; `--output md` prints a table.
2178
+ Semantic search (dense recall + BM25 + rerank) → `POST /api/ad-library/winners/search`. The CLI projects each result to a **lean, decision-focused** shape so the agent's context stays small — default fields: `advertiser`, `advertiser_id`, `platform`, `format`, `relevance`, `winner_score`, `summary` (what the ad is about), `media_url`; plus top-level `pool_size`, `match_confidence` (`high|medium|low`), and `below_floor_count` (matches dropped under the relevance floor). `--full` adds DNA detail (`angle`, `target_persona`, `hook_archetype`, `awareness_stage`, `industry`) + longevity (`days_active`, `reach`, `active`, `winner_category`, `media_kind`). `--output json` (default) returns the lean objects; `--output md` prints a table.
2427
2179
 
2428
2180
  > `media_url` is the creative itself: for `static` it's the image, for `video` it's the video file. ad-dna stores **no separate poster** for videos, so a video result has only the video URL.
2429
2181
 
@@ -2445,7 +2197,7 @@ baker winning-ads search --ref-ad-id a_12345 --first-seen-after 2026-01-01T00:00
2445
2197
  | `--limit <n>` | Max results 1–100 (**default 10** — shortlist size) |
2446
2198
  | `--max-per-advertiser <n>` | Cap results per advertiser 1–50 (default 3) |
2447
2199
  | `--min-relevance <0-1>` | Relevance floor; trims weak matches |
2448
- | `--platform <list>` | One or many of `meta,tiktok,linkedin,google_search,google_display,youtube,reddit,x,pinterest,snapchat` — pass a single value to search **only** that platform |
2200
+ | `--platform <list>` | `meta,linkedin` — pass a single value to search **only** that platform |
2449
2201
  | `--format <list>` | `video,static,carousel` |
2450
2202
  | `--winner-category <list>` | `winner,scaled_winner,evergreen,rising,untested,dud,…` (default: all) |
2451
2203
  | `--awareness <list>` | `unaware,problem_aware,solution_aware,product_aware,most_aware` |
@@ -2453,20 +2205,102 @@ baker winning-ads search --ref-ad-id a_12345 --first-seen-after 2026-01-01T00:00
2453
2205
  | `--exclude-advertiser <list>` | **Drop** these advertiser ids — your own brand + already-used references |
2454
2206
  | `--country <list>` / `--language <list>` | Filter by country / language codes |
2455
2207
  | `--first-seen-after` / `--first-seen-before` | ISO datetime bounds (recency) |
2208
+ | `--hook-archetype <list>` | Narrow to ads on a proven hook **seed** (from `winning-ads hooks`) |
2456
2209
  | `--output json\|md\|files` | Output format (default json) |
2457
2210
  | `--full` | Include DNA detail + longevity |
2458
2211
 
2459
2212
  Reading the scores: **`relevance`** (0–1) = match of the creative to your query; **`winner_score`** = how proven the ad is in-market. Pick references that are both relevant *and* proven.
2460
2213
 
2214
+ ### `baker winning-ads hooks|mechanisms|formats`
2215
+
2216
+ Read the **winner-weighted rollup** of the ad-dna corpus → `GET /api/ad-library/seed-catalog` — the hook /
2217
+ mechanism / static-format patterns that actually win, ranked by `winner_score`, keyed on the closed seeds/enums
2218
+ the extractor emits (no clustering). Ground a creative in a **proven** pattern for the exact segment instead of
2219
+ guessing. (Distinct from `winning-ads patterns`, which contrasts two ad cohorts.)
2220
+
2221
+ ```bash
2222
+ # Top winning hook seeds for problem-aware SaaS on Meta:
2223
+ baker winning-ads hooks --platform meta --awareness problem_aware --industry saas --output md
2224
+ # Then narrow a reference search to that proven hook:
2225
+ baker winning-ads search "onboarding demo" --hook-archetype callout --output md
2226
+ # Also: mechanisms (persuasion), formats (static ad layouts):
2227
+ baker winning-ads mechanisms --platform linkedin --output md
2228
+ baker winning-ads formats --awareness solution_aware --output md
2229
+ ```
2230
+
2231
+ | Flag | Purpose |
2232
+ |---|---|
2233
+ | `--platform <p>` | Segment on a single platform |
2234
+ | `--awareness <stage>` | Segment on a single awareness stage |
2235
+ | `--industry <seed>` | Segment on a single industry seed |
2236
+ | `--limit <n>` | Max keys 1–100 (default 20) |
2237
+ | `--full` | Include the per-key segment breakdown |
2238
+
2239
+ Each key returns `count`, `mean_winner_score`, and `winner_share`. Ranking is winner-weighted volume, so a
2240
+ proven grand-slam pattern floats to the top and a measured dud is floored.
2241
+
2461
2242
  ### `baker winning-ads advertisers <brand>`
2462
2243
 
2463
- Resolve a brand name → `advertiser_id`(s) in the corpus. Use it to find **your own** advertiser (to `--exclude-advertiser`) or a **competitor** (to `--advertiser-id`). Returns `advertiser_id`, `label`, `active_ads`, `total_ads`.
2244
+ List corpus brands by name or domain → `GET /api/ad-library/advertisers`. Use it to find **your own** advertiser (to `--exclude-advertiser`) or a **competitor** (to `--advertiser-id` / `winners`). Lean default fields: `advertiser_id`, `label`, `platform_count`, `family_count`, `active_ad_count`, `total_ad_count`; `--full` adds `scraped_name`, `image_url`, `platforms`, `total_reach`, `last_synced_at`. Supports `--platform meta|linkedin`, `--limit`, `--offset`.
2464
2245
 
2465
2246
  ```bash
2466
2247
  baker winning-ads advertisers "Acme" --output md # find our own advertiser id
2467
2248
  baker winning-ads advertisers "Deel" --platform meta --output md
2468
2249
  ```
2469
2250
 
2251
+ ### `baker winning-ads follow "<domain | profile URL | brand>" --platform meta|linkedin`
2252
+
2253
+ Add **all** of a brand's ads to your library — every platform (Meta + LinkedIn) and every country → `POST /api/ad-library/follow`. `--platform` is **required**, but it only tells us how to read your `input` (Facebook vs LinkedIn URL); it does **not** limit what we track. A bare domain is best: we resolve both the Meta page and the LinkedIn company from it and track both. Discovery is never region-scoped. The result `status` is one of:
2254
+
2255
+ - `following` — the brand is already in the corpus; you're now subscribed (no wait).
2256
+ - `added` — a new brand was queued for ingestion; its ads appear as discovery completes (a `hints[]` note flags this).
2257
+ - `ambiguous` — the input mapped to multiple brands; pick one from `candidates` and re-run with a more specific domain/URL.
2258
+
2259
+ ```bash
2260
+ baker winning-ads follow "deel.com" --platform meta
2261
+ baker winning-ads follow "https://www.linkedin.com/company/acme" --platform linkedin --label "Acme (competitor)"
2262
+ ```
2263
+
2264
+ ### `baker winning-ads following`
2265
+
2266
+ List the brands you follow → `GET /api/ad-library/following`. Each row shows `status` (`ready` vs `adding…`) plus cached counts (`active_ad_count`, `total_ad_count`, `family_count`) and discovery progress (`adding_discovered`, `adding_enqueued`). `--full` adds `image_url` + `platforms`.
2267
+
2268
+ ```bash
2269
+ baker winning-ads following --output md
2270
+ ```
2271
+
2272
+ ### `baker winning-ads winners <advertiser>`
2273
+
2274
+ Top winning ads for one advertiser id → `GET /api/ad-library/advertiser-winners`. Same lean winner cards as `search` (add `--full` for DNA + longevity). Supports `--top N` and `--platform meta|linkedin`.
2275
+
2276
+ ```bash
2277
+ baker winning-ads winners adv_123 --top 15 --output md
2278
+ ```
2279
+
2280
+ ### `baker winning-ads unfollow <advertiser>`
2281
+
2282
+ Stop following a brand by advertiser id → `POST /api/ad-library/unfollow`. Returns `{ removed }`.
2283
+
2284
+ ```bash
2285
+ baker winning-ads unfollow adv_123
2286
+ ```
2287
+
2288
+ ### `baker winning-ads brief`
2289
+
2290
+ Generate a creative brief grounded in strategically-similar winners → `POST /api/ad-library/brief`. Optionally describe the target creative with `--dna` (a JSON object), steer with `--notes`, and cap references with `--k`. Returns `brief_markdown` + `reference_ad_ids`.
2291
+
2292
+ ```bash
2293
+ baker winning-ads brief --dna '{"angle":"cost savings","awareness_stage":"solution_aware"}' --notes "B2B, LinkedIn video" --k 8
2294
+ ```
2295
+
2296
+ ### `baker winning-ads patterns --winners <adIds> --duds <adIds>`
2297
+
2298
+ Mine what separates two cohorts of ads → `POST /api/ad-library/patterns`. Pass a comma-list of winning ad ids (`--winners`, cohort A) and weaker/dud ad ids (`--duds`, cohort B), plus optional `--top-n`. Returns each discriminating DNA field with the cohort it `favors` (`winners`/`duds`), a `score`, and the top values on each side.
2299
+
2300
+ ```bash
2301
+ baker winning-ads patterns --winners a_1,a_2,a_3 --duds a_9,a_8 --top-n 10 --output md
2302
+ ```
2303
+
2470
2304
  ---
2471
2305
 
2472
2306
  ### Scheduled Actions (`baker scheduled-actions`)
@@ -2502,6 +2336,46 @@ Rules:
2502
2336
 
2503
2337
  ---
2504
2338
 
2339
+ ### Marketing Tags (`baker tags`)
2340
+
2341
+ Read the client's marketing/analytics tags (Meta pixel, GA4, Google Ads, GTM, Clarity, Hotjar, PostHog, …) — production tags overlaid with the changes staged in this chat.
2342
+
2343
+ **The CLI is read-only.** Every tag change (create, edit, delete) goes through the `request_tag_input` tool (`baker_ui` MCP server): the agent proposes one or more changes — each becomes a tab in one blocking approval form — pre-filling the non-secret fields it knows; the user reviews, edits, fills secret fields, and approves or skips each tab. Approved changes stage on the chat and apply when the chat is published; discarding the chat drops them.
2344
+
2345
+ `BAKER_CHAT_ID` must be set.
2346
+
2347
+ ```bash
2348
+ baker tags list # effective view: production + staged, full readable config + secret status
2349
+ baker tags draft # review the staged changes awaiting publish
2350
+ ```
2351
+
2352
+ Notes:
2353
+
2354
+ - **`list` prints each tag's full readable config.** Every non-secret field is shown in full under the tag — the Clarity `projectId`, GA4 `measurementId`, the entire custom `code` snippet, etc. — so the agent reuses a stored value to pre-fill a follow-up change instead of asking the user for something already installed. Secrets are never among these fields. (`--json` emits the same data as the raw envelope.)
2355
+ - **Secrets never travel through this CLI or the chat.** Secret fields (`accessToken`, `apiSecret`, `authorizationToken`, `apiKey`, `conversionToken`, `oauthProviderId`) are entered only in the dashboard's secure tag form and flow straight into the staged draft; tool responses only ever name which secret fields are set/pending.
2356
+ - Staged creates get a server-generated `tag_temp_*` ref (returned in the tool result and printed by `list`). Use it (or a real tag id) as flow side-effect `tagIds` — the published tag keeps resolving under the temp ref.
2357
+ - Proposing a delete on a `tag_temp_*` ref drops the staged create instead.
2358
+ - Single-instance types (`code`, `posthog`, `datafast`) reject a second instance against the chat's effective view.
2359
+ - Conflicts at publish (tag deleted in the dashboard, config invalid) skip the op with a recorded reason — they never block the publish.
2360
+
2361
+ ### Forms / Flows (`baker flows`)
2362
+
2363
+ Read this workspace's Forms (flows) and the configuration status of each one's **confidential fields** — side-effect connection secrets, OAuth connections, and third-party field definitions (HubSpot, Calendly, HighLevel, SavvyCal). Reads the local `_data.json` files; no secret values are ever decrypted or printed.
2364
+
2365
+ **The CLI is read-only.** Author a Form's structure (nodes, conditions, side effects, field mappings) by editing its `_data.json` with the flow-builder skill. Configure the confidential fields it reports as `[missing]` / `[needs connection]` / `not selected` through the `request_flow_input` tool (`baker_ui` MCP server): the agent authors the surrounding structure, references it by `nodeId`/`sideEffectId`, and the user enters secrets, connects/picks OAuth accounts, and picks third-party forms in the dashboard. Those values are written (encrypted, where a secret) into the Form on the chat's branch and go live when the chat is published.
2366
+
2367
+ ```bash
2368
+ baker flows list # every Form + how many confidential fields still need setup
2369
+ baker flows show contact # one Form's confidential fields and their status
2370
+ baker flows show contact --full # include the full flow tree (secret values redacted)
2371
+ ```
2372
+
2373
+ Notes:
2374
+
2375
+ - **Secrets never travel through this CLI or the chat.** `show` reports only whether each field is configured (`[set]`/`[missing]`, `[connected]`/`[needs connection]`, selected/not selected) — never a value. Configured secrets appear only as `[configured]` ciphertext markers.
2376
+ - Confidential side-effect types: `httpWebhook`, `zapier`, `crmble` (typed credentials); `pipedrive`, `googleSpreadsheet`, `hubspotForm`, `goHighlevelContact` (OAuth connection + resource); `email`. Widget node types needing a resource pick: `calendly`, `savvycal`, `hubspot`, `hubspotMeeting`, `highlevel`, `highlevelForm`.
2377
+ - `request_flow_input` changes stage on the chat's branch and apply when the chat is published; discarding the chat drops them.
2378
+
2505
2379
  ### Action Items (`baker actions`)
2506
2380
 
2507
2381
  Manage action items for the current chat. Most write operations stage on the chat's draft and apply atomically when the chat is published. Claim/release run live so other chats can see who's working on what.
@@ -2654,7 +2528,7 @@ baker canvas run my-canvas.json
2654
2528
 
2655
2529
  # 2b. Independent nodes ALREADY fan out in parallel — every node in the same
2656
2530
  # topological layer (e.g. all the per-clip video_generate nodes) runs concurrently
2657
- # up to a bound. Raise it with --parallel N (alias: --concurrency N; default 5;
2531
+ # up to a bound. Raise it with --parallel N (alias: --concurrency N; default 8;
2658
2532
  # env BAKER_CANVAS_CONCURRENCY). A single clip failing NO LONGER strands its
2659
2533
  # siblings: the whole layer settles, cached siblings survive, and a re-run resumes
2660
2534
  # from cache. There is no need to render clips one at a time or pin `output` to a
@@ -2684,6 +2558,16 @@ baker canvas run my-canvas.json --regenerate gen_4x5,gen_9x16
2684
2558
  # (e.g. "regenerate": 2) and re-run; the fresh render is reproducible in any
2685
2559
  # later session. Bump it again (3, 4, …) for each additional draw.
2686
2560
 
2561
+ # 2e. Push a creative's current node-graph + wired input thumbnails to the
2562
+ # dashboard WITHOUT rendering — so its workflow view reflects an edit (a
2563
+ # swapped logo/hero, a rewired ref, a prompt tweak) the moment you save,
2564
+ # with no credits spent. Runs automatically on every canvas.json/prompt.json
2565
+ # edit (a file watcher), but you can invoke it directly. Accepts the
2566
+ # .canvas.json, its prompt.json, or the creative folder. The rendered image
2567
+ # still only changes on a real `run`, so the dashboard shows an "edited since
2568
+ # last render" badge in the meantime.
2569
+ baker canvas sync-definition src/creatives/<slug>/
2570
+
2687
2571
  # 3. Inspect a finished run (per-node timing, file list, optional video thumbs)
2688
2572
  baker canvas inspect <run_id>
2689
2573
 
@@ -2783,6 +2667,20 @@ A literal string value. Use for prompts, descriptions, copy.
2783
2667
 
2784
2668
  ---
2785
2669
 
2670
+ ##### `collect`
2671
+
2672
+ Gather images from multiple upstream nodes into one ordered array — the standard terminal for **multi-variant canvases** whose final output is several images (e.g. one artwork composited into N scene photos, one `image_generate` branch per scene). Point the canvas `output` at this node and every collected image becomes a final (`final#0`…`final#n-1`, capped at 10 in run records).
2673
+
2674
+ Pure ref passthrough: zero credits, no byte downloads, and each final carries a **label** into the run record — its producer node id (`$ref:gen_billboard_03.images#0` → `gen_billboard_03`) or an explicit `params.labels[i]` — so variants stay identifiable in the dashboard grid and per-output selection. Name branches after their scene/variant to get meaningful labels for free.
2675
+
2676
+ **Inputs:** `images` (`ImageRef[]`, min 1) — wire a literal array of refs, one per branch: `["$ref:gen_a.images#0", "$ref:gen_b.images#0", …]`.
2677
+
2678
+ **Params:** `labels` (string[], optional) — one unique label per wired image; overrides the producer-id default.
2679
+
2680
+ **Outputs:** `images` → `image[]`, same order as wired.
2681
+
2682
+ ---
2683
+
2786
2684
  ##### `ffmpeg`
2787
2685
 
2788
2686
  Local ffmpeg passthrough. Write the argv you'd type, declare outputs, the engine stages inputs and ingests results. See [Local CLI nodes](#local-cli-nodes) for the placeholder safety contract.
@@ -3024,10 +2922,11 @@ Photorealistic generalist. Optional `reference` image.
3024
2922
  | `prompt` | string | yes | non-empty |
3025
2923
  | `aspect_ratio` | enum | no | STD AR |
3026
2924
  | `image_size` | enum | no | `1K \| 2K \| 4K` |
2925
+ | `quality` | enum | no | `auto \| low \| medium \| high` — rendering quality; the scaffolder sets `high` for photoreal frames. (Do **not** pass `input_fidelity`: gpt-image-2 forces high fidelity automatically and the param can fail the request.) |
3027
2926
 
3028
2927
  ```json
3029
2928
  { "id": "hero", "type": "image_generate",
3030
- "params": { "model": "openai/gpt-5.4-image-2", "prompt": "Photo of …", "aspect_ratio": "16:9", "image_size": "2K" } }
2929
+ "params": { "model": "openai/gpt-5.4-image-2", "prompt": "Photorealistic photo of …", "aspect_ratio": "16:9", "image_size": "2K", "quality": "high" } }
3031
2930
  ```
3032
2931
 
3033
2932
  ###### Model: `google/gemini-3.5-flash`
@@ -3430,10 +3329,16 @@ Ref-image MIMEs: `image/png`, `image/jpeg`, `image/webp`, `image/gif` (via OpenR
3430
3329
  > **Switching a clip's model has cross-node constraints** — validate after every model edit. `validate` gates all of these before any billed run:
3431
3330
  > - **One aspect_ratio for the whole canvas.** Every `video_generate` node must agree (`VIDEO_ASPECT_MISMATCH`), or the composite silently crops/letterboxes. Switching one clip to Veo (which only offers `16:9`/`9:16`) forces every other clip to a shared ratio too.
3432
3331
  > - **`duration` is a per-model hard enum.** Seedance `4,5,6,8,10,12,15`; Veo `4,6,8` only. A value outside the model's set is rejected; a scene whose natural span exceeds the model's max is flagged (`VIDEO_SPAN_EXCEEDS_MODEL`, advisory) — a 9.2s scene can't fit Veo's 8s cap and would truncate; split the scene or keep it on a longer-max model.
3433
- > - **`person_generation` differs.** Veo accepts only `allow_all`.
3332
+ > - **`person_generation` differs.** Veo **image-to-video** accepts only `allow_adult` (the sole legal value for keyframe-driven modes, and the only one permitted in the EU/UK); `allow_all` is text-to-video only. The scaffolder sets `allow_adult` on every Veo clip automatically (`VIDEO_PERSON_GENERATION_MISSING` warns if it's missing on a hand-edited canvas).
3434
3333
  >
3435
3334
  > A scaffolded canvas carries this table inline at `metadata.todo.model_constraints`.
3436
3335
 
3336
+ > **Per-model prompt & param profiles (applied automatically).** The scaffolder shapes each clip/frame prompt to the model's documented best practice and sets its request-param levers — see `packages/cli/src/engine/scaffold/lib/prompt-profiles.ts`:
3337
+ > - **Seedance 2.0** (default video): dialogue in quotes with delivery in **prose** (not `[brackets]`), a `Preserve the composition and colors` keyframe hold, and an **affirmative** stability tail — `Keep it clean and stable: crisp anatomically-correct hands, one consistent face, smooth steady motion` — instead of an `Avoid: …` list (Seedance has no `negative_prompt` param, and inline negation tends to summon the artifact it names). Prompt kept to the ~120-word quality budget (`VIDEO_PROMPT_OVER_BUDGET` warns past ~120).
3338
+ > - **Veo 3.1** (fallback): `person_generation=allow_adult` + a caption-suppressing `negative_prompt` set as params; durations snapped to `{4,6,8}`.
3339
+ > - **gpt-image** (default frames): clean-plate exclusions placed **LAST** (OpenAI weights early text as composition), an explicit `photorealistic` cue, identity-critical reference **first**, and `quality=high` (gpt-image-2 forces high input fidelity automatically — the `input_fidelity` param is deliberately **not** sent). Gemini keeps exclusions inline; Recraft drops the photoreal cue.
3340
+ > - New advisories: `VIDEO_RAW_FACE_KEYFRAME` (a Seedance clip animating a RAW ingested image — real-person 422 risk), `IMAGE_PROMPT_PROFILE_MISSING`, `VIDEO_PROMPT_PROFILE_MISSING`.
3341
+
3437
3342
  > **Content-policy blocks are deterministic, not flaky.** ByteDance's Seedance rejects any first/last frame that reads as a real-person likeness (even an AI-generated face) — surfaced as `content_policy_blocked` (HTTP 422, **non-retryable**). This is ByteDance's upstream filter, so it fires on **any** reseller (Replicate or otherwise) — a provider swap does **not** route around it. Retrying **never** succeeds and wastes credits. Fix the cause: use a **synthetic/AI-generated** (non-identifiable) presenter face, or route a real face to **Veo** (`person_generation: allow_adult`), or make the source frame less photorealistic.
3438
3343
 
3439
3344
  ---
@@ -3540,7 +3445,7 @@ Strip a video's background → transparent alpha WebM (VP9) or MOV (ProRes 4444)
3540
3445
 
3541
3446
  ##### `video_transcribe`
3542
3447
 
3543
- Word-level transcription. Default `transcriber:"groq"` uses Groq Whisper Large v3 Turbo; `transcriber:"deepgram"` uses Deepgram Nova-3, which additionally emits a `rich` output with punctuated words + paragraph/sentence grouping (and speaker indices). Auto-extracts audio locally (mono 16 kHz, 64 kbps MP3) before uploading — payload shrinks ~100× vs. sending the full video.
3448
+ Word-level transcription of a video OR a bare audio track (the `video` input accepts either; an audio ref is sent as-is). Default `transcriber:"groq"` uses Groq Whisper Large v3 Turbo; `transcriber:"deepgram"` uses Deepgram Nova-3, which additionally emits a `rich` output with punctuated words + paragraph/sentence grouping (and speaker indices). Auto-extracts audio locally (mono 16 kHz, 64 kbps MP3) from a video input before uploading — payload shrinks ~100× vs. sending the full video.
3544
3449
 
3545
3450
  **Inputs**
3546
3451
 
@@ -3677,7 +3582,7 @@ Place and mix several audio clips onto one timeline — a music bed plus timed v
3677
3582
 
3678
3583
  | Name | Type | Required | Notes |
3679
3584
  |---|---|---|---|
3680
- | `tracks` | array | yes | `[{slot, start_s, gain_db?}]` — `slot` matches a wired input; `start_s` is absolute seconds; `gain_db` sets the static level (e.g. `-20` for a music bed) |
3585
+ | `tracks` | array | yes | `[{slot, start_s, duration_s?, gain_db?}]` — `slot` matches a wired input; `start_s` is absolute seconds; `duration_s` hard-caps the clip (trimmed BEFORE placement, so an over-long source can't bleed into the next track's window); `gain_db` sets the static level (e.g. `-20` for a music bed) |
3681
3586
  | `total_ms` | number | no | pins the final length (pad/trim) |
3682
3587
  | `output_format` | enum | no | `mp3` (default) / `wav` / `m4a` |
3683
3588
  | `duck` | object | no | sidechain-duck one track under others: `{ track, against: [...], threshold?, ratio?, attack?, release? }` — the `track` (music) drops while any `against` track (voice) carries signal and recovers in the gaps |
@@ -3919,6 +3824,30 @@ $ baker canvas validate my-canvas.json
3919
3824
 
3920
3825
  On error you get an array of `ValidationIssue`s, each with `path`, `code`, `message`, and optional `did_you_mean`.
3921
3826
 
3827
+ Advisory (warning-severity) video invariants include `VIDEO_PROMPT_DECISION_MISSING` (a thin clip prompt that
3828
+ names no camera/motion move **and** no exclusions — the six-decision doctrine) and `VIDEO_HOOK_LAYER_MISSING`
3829
+ (the hook, scene 0, is thin across two or more of the four hook layers — text/sound/visual/vibe). Warnings never
3830
+ block a run.
3831
+
3832
+ #### `baker canvas critique <file.json>`
3833
+
3834
+ Pre-spend creative critic — **advisory, never blocks**. Scores a scaffolded creative 0–1 before a billed `run`,
3835
+ so a weak spot gets fixed for free. It branches on modality: a **video** creative is scored on **hook strength**,
3836
+ **sound-off first-frame legibility**, **retention risk**, and **mechanism clarity**; a **static ad** on **baked-text
3837
+ legibility risk**, **identity grounding** (Rule 1 — every subject on a real reference), **brand-type fidelity** (a
3838
+ font specimen wired), and **mechanism clarity**. Reads the canvas only (no generation, no Convex). Ground a video
3839
+ hook against a proven pattern with `baker winning-ads hooks`.
3840
+
3841
+ ```bash
3842
+ $ baker canvas critique my-video.json
3843
+ { "ok": true, "advisory": true, "overall": 0.81,
3844
+ "dimensions": [ { "dimension": "hook_strength", "score": 1, "note": "hook works on 4/4 layers …" }, … ] }
3845
+
3846
+ $ baker canvas critique my-static-ad.json
3847
+ { "ok": true, "advisory": true, "overall": 0.88,
3848
+ "dimensions": [ { "dimension": "text_legibility_risk", "score": 1, "note": "2 copy block(s) — reads cleanly" }, … ] }
3849
+ ```
3850
+
3922
3851
  #### `baker canvas run <file.json> [flags]`
3923
3852
 
3924
3853
  Validate, then execute the graph. Blocks until done. Logs one line per node. Returns `{ ok, run_id, outputs_dir, output, stats }` on stdout.
@@ -3931,6 +3860,7 @@ Validate, then execute the graph. Blocks until done. Logs one line per node. Ret
3931
3860
  | `--cache-policy <policy>` | `read_write` | `read_write`, `bypass`, or `read_only`. |
3932
3861
  | `--concurrency <n>` | `5` (or `BAKER_CANVAS_CONCURRENCY`) | Max nodes executing at once within a layer. |
3933
3862
  | `--remote-cache <on\|off>` | `on` (or `BAKER_CANVAS_REMOTE_CACHE`) | Company-scoped remote cache + durable asset persistence. |
3863
+ | `--max-credits <n>` | uncapped (or `BAKER_CANVAS_MAX_CREDITS`) | Credit ceiling: aborts before billing when the estimate exceeds it, and at layer boundaries once actual spend does. Completed nodes stay cached, so retrying with a higher cap loses nothing. |
3934
3864
  | `--no-record` | records | Skip posting the durable run-history record (and its live progress). |
3935
3865
 
3936
3866
  **Run history streams live.** The run posts its plan (every node + its dependency edges) the moment validation passes, then re-posts a progress snapshot as each node starts and settles — the dashboard's creative workflow graph shows nodes flipping pending → running → done in real time, with each node's outputs attached as they land. A failed run keeps its per-node trail (what completed, what died). All best-effort: an unreachable backend never changes the run's outcome.
@@ -3941,18 +3871,20 @@ Validate, then execute the graph. Blocks until done. Logs one line per node. Ret
3941
3871
 
3942
3872
  Turn a reference video into a **runnable, self-validated reproduction canvas** in one command — the video counterpart of `scaffold-static-ad`. The `<video>` positional is a **local path OR an http(s) URL** (a `baker winning-ads` `media_url`, a library URL, any reel link) — a URL is downloaded for you (no manual `curl` first), so pass `--slug`/`--out` with it to give the canvas a home. It runs **billed passes** up front:
3943
3873
 
3944
- 1. **`video_deconstruct`** (`~google/gemini-pro-latest`, full mode) — reverse-engineers the video into a scene-by-scene blueprint + word-level transcript, written next to the canvas as **`prompt.json`**. Each scene's `start_frame_prompt`/`end_frame_prompt` are inlined into the frame nodes (see below); `prompt.json` then rides along as the shared **global style reference** (palette, cast cohesion) and as provenance.
3874
+ 1. **`video_deconstruct`** (`~google/gemini-pro-latest`, full mode) — reverse-engineers the video into a scene-by-scene blueprint + word-level transcript. The blueprint is **split into small, single-purpose files** so you edit ONE at a time instead of a 2000-line monolith: **`prompt.json`** holds only the **global** slice (cast, palette, brand, music, overall copy), and each scene is written to its own **`scenes/sNN.json`** (`s00.json`, `s01.json`, in scene order). To change a scene's dialogue / action / frame prompts / overlays, edit that one scene file; to change global cast/palette/brand, edit `prompt.json`. `baker canvas validate` and `run` re-assemble the full blueprint and **re-flow every edited scene back into the graph before billing** (reported as `scene_projection` in validate's output) — so scene edits reach the render automatically, and only the changed scenes re-bill. A frozen **`prompt.rebuild.json`** holds the rebuild context that makes this re-flow deterministic and model-free; never hand-edit it. The shared **global style reference** every frame reads via `target_blueprint` is a **slim projection** written alongside as **`prompt.style.json`** (`global` cast/palette/brand + `reference_elements` only, no per-scene array). `prompt.style.json` is a **derived file**: `validate`/`run` regenerate it from `prompt.json` whenever they diverge (reported as `style_projection`), so global cast/palette/brand edits reach every frame on the next validate/run and the affected frames re-bill. Never edit the derived files (`prompt.style.json`, `prompt.rebuild.json`) or the inlined node prompts by hand — they are regenerated. Per-scene `scene_setting`/`ambient` deltas are baked into that scene's own frame prompts as a `SCENE STYLE` block.
3875
+
3876
+ **Structural edits still need a re-scaffold.** The per-scene re-flow covers rewriting a scene's *content*. Changing scene *timing*, adding/removing/re-ordering scenes, or flipping a scene's shot type is a structural change the graph's timing/spine nodes don't track from a prompt edit — `validate`/`run` print a drift warning telling you to re-run `baker canvas scaffold-video`.
3945
3877
  2. **recurring-element selection** (`~google/gemini-flash-latest`) — picks only the **recurring, identity-critical** elements (each `global.cast` person, a recurring animal, a showcased product, the brand logo) and the scene indices each appears in. One real reference image grounds each element across **every** frame it appears in, so the same actor stays consistent the whole video. This selection runs as a **second pass over a slimmed blueprint** (cast/branding + each scene's frame prompts only) — a long ad's full blueprint can exceed the engine's inline-prompt limit, so the heavy per-scene detail (dialogue, overlays, transcript) the selector never reads is dropped before the prompt.
3946
3878
 
3947
3879
  Before the deconstruct it runs a **local shot-cut pass** on the source file with **[PySceneDetect](https://www.scenedetect.com)** (`scenedetect` CLI, `detect-content` — the battle-tested HSV content detector, installed in the canvas sandbox) and passes the cut timestamps as `video_deconstruct`'s `shot_cuts`. The deconstruct snaps its scene boundaries onto those real cuts and **splits any scene that spans one**, so a scene's frames can never straddle a hard cut (the failure where a scene's start frame was the couch and its end frame the b-roll). Two knobs tuned for fast social ads: the content **threshold defaults to 18** (PySceneDetect's own default of 27 misses soft reframes) and the **minimum scene length is dropped to 0.25s** (its default ~0.6s merges away rapid montage flashes) — so super-fast cuts survive and become cheap still-holds downstream. The threshold is **adaptive**: if the first pass looks like a continuous shot shredded into many close micro-cuts (a talking-head selfie's natural motion), it re-runs at PySceneDetect's own default of 27 and **merges the two passes** — the high-threshold set is the base, and the low pass's *isolated* extras (real soft blur-morph transitions that vanish at 27) are added back while clustered extras (motion shred) stay dropped. Pinning **`--shot-threshold N`** disables the re-check (lower = more cuts). The backend snap window is likewise **adaptive** (up to 1s onto an unambiguous nearest cut, shrinking around dense cut pairs so a boundary never jumps past the wrong cut), any scene spanning an interior cut is split, and the residual-sliver coalesce is **cut-aware**: a drift sliver folds backward across its non-cut edge and never re-merges across a real cut. If `scenedetect` is unavailable it warns loudly and degrades to LLM-only boundaries.
3948
3880
 
3949
3881
  A shot longer than the video model's per-clip ceiling (Seedance's 15s, passed as `video_deconstruct`'s `max_clip_s`) is split into equal **continuation sub-scenes** that share their splice boundary exactly — so a long shot is reproduced in **full** (no truncation) and joins seamlessly. Each sub-scene carries `continues_previous`.
3950
3882
 
3951
- It then scaffolds the full pipeline like an **editing timeline**: each clip gets a **static-ad-grade start AND end keyframe** (`image_generate`, each with its **own self-contained `params.prompt`** — edit a frame node to change only that frame; `prompt.json` wired as the **authoritative shared `target_blueprint`**, plus a per-element reference legend). Each keyframe is **fully recast** to the dropped `el_*` reference images. The original extracted frame is kept LAST as a **pure composition anchor** (framing / camera angle / shot size / pose) whenever identity is safely locked — i.e. a frame with no person/animal, OR every cast member present is **sheet-backed** (a multi-view turnaround owns identity, so the anchor can reproduce the source's framing without dictating the face). Since every base element is now sheet-backed by default, cast frames keep their framing anchor too — this is what reproduces the source's composition (a side-profile stays a side-profile, the camera angle holds scene to scene) instead of drifting to a fresh guess. The anchor's legend forbids taking identity/text/palette from it. It is dropped only when a cast member rests on a weak lone-snapshot reference (e.g. a `same_as` second-look slot), where the original frame could re-leak the source actor. Both keyframes feed `video_generate` (`first_frame`+`last_frame`, so Seedance interpolates real in-shot motion; ultra-detailed motion brief; duration snapped to the nearest allowed clip length). Every keyframe grounds **only on its own extracted frame + `el_*` slots** — no reference to any other generated frame — so all images render **in parallel** (no cascade). Source-frame URLs are **deduped** (each ingested once). `--frames reuse` wires the real source frame straight in.
3883
+ It then scaffolds the full pipeline like an **editing timeline**: each clip gets a **static-ad-grade start AND end keyframe** (`image_generate`, each with its **own `params.prompt`** regenerated from that scene's `scenes/sNN.json` — edit the scene file to change that frame, never the node prompt by hand; the slim `prompt.style.json` wired as the **shared `target_blueprint`** style reference, plus a per-element reference legend). Each keyframe is **fully recast** to the dropped `el_*` reference images. The original extracted frame is kept LAST as a **pure composition anchor** (framing / camera angle / shot size / pose) whenever identity is safely locked — i.e. a frame with no person/animal, OR every cast member present is **sheet-backed** (a multi-view turnaround owns identity, so the anchor can reproduce the source's framing without dictating the face). Since every base element is now sheet-backed by default, cast frames keep their framing anchor too — this is what reproduces the source's composition (a side-profile stays a side-profile, the camera angle holds scene to scene) instead of drifting to a fresh guess. The anchor's legend forbids taking identity/text/palette from it. It is dropped only when a cast member rests on a weak lone-snapshot reference (e.g. a `same_as` second-look slot), where the original frame could re-leak the source actor. Both keyframes feed `video_generate` (`first_frame`+`last_frame`, so Seedance interpolates real in-shot motion; ultra-detailed motion brief; duration snapped to the nearest allowed clip length). Every keyframe grounds **only on its own extracted frame + `el_*` slots** — no reference to any other generated frame — so all images render **in parallel** (no cascade). Source-frame URLs are **deduped** (each ingested once). `--frames reuse` wires the real source frame straight in.
3952
3884
 
3953
- **Composited scenes (split-screen / picture-in-picture / keyed presenter).** Real ads aren't always one full-frame shot — a frame can be **persistently divided** (b-roll on top, a presenter talking on the bottom) or **layer a presenter** over background footage (boxed in a corner, or green-screen keyed). The deconstruct now reports this per scene as `scene.composition` (`layout: split_screen | pip | keyed_overlay`, with one `region` per stream — each its own clean-plate frame + motion brief, the talking-head region flagged `is_presenter`). The scaffold reproduces a composited scene by building **one clip per region** (`s<i>_r0_*`, `s<i>_r1_*`, …) and compositing them with ffmpeg: a split-screen `vstack`/`hstack` (stack direction read from the region **panels**, so a top/bottom split always stacks vertically), or a picture-in-picture `overlay` of the presenter inset at its corner. A **keyed** presenter is first cut to transparency by `video_background_remove` (`s<i>_key`), then overlaid. The presenter region carries the native lip-synced voice; b-roll/render panels stay silent. To change a layout, edit `composition` in `prompt.json` and re-scaffold, or hand-edit the `s<i>_composite` ffmpeg args. Plain full-frame scenes (the default) are unaffected.
3885
+ **Composited scenes (split-screen / picture-in-picture / keyed presenter).** Real ads aren't always one full-frame shot — a frame can be **persistently divided** (b-roll on top, a presenter talking on the bottom) or **layer a presenter** over background footage (boxed in a corner, or green-screen keyed). The deconstruct now reports this per scene as `scene.composition` (`layout: split_screen | pip | keyed_overlay`, with one `region` per stream — each its own clean-plate frame + motion brief, the talking-head region flagged `is_presenter`). The scaffold reproduces a composited scene by building **one clip per region** (`s<i>_r0_*`, `s<i>_r1_*`, …) and compositing them with ffmpeg: a split-screen `vstack`/`hstack` (stack direction read from the region **panels**, so a top/bottom split always stacks vertically), or a picture-in-picture `overlay` of the presenter inset at its corner. A **keyed** presenter is first cut to transparency by `video_background_remove` (`s<i>_key`), then overlaid. The presenter region carries the native lip-synced voice; b-roll/render panels stay silent. To change a layout, edit `composition` in that scene's `scenes/sNN.json` and re-scaffold, or hand-edit the `s<i>_composite` ffmpeg args. Plain full-frame scenes (the default) are unaffected.
3954
3886
 
3955
- **Typed region kinds & real screen surfaces.** Each composition region now carries a `kind` — `camera` (filmed footage, re-generated), `screen_capture` (app/site/document screen recording), `static_graphic` (designed text/graphic panel), or `generated` (3D/motion graphics) — plus an optional `nested` list for video-in-video (a Loom-style camera bubble inside a screen share). `kind` is authoritative for routing (prose keywords remain the fallback for older blueprints): `screen_capture`/`static_graphic` regions are **never generated by the video model** — the scene renders as a clean background plate (its clip prompt is scrubbed of all screen narration and forbids rendering UI) and the real surface is composited on the overlay layer. The route is decided **once per persistent layout run** (consecutive scenes sharing one composition signature), so a layout that runs unbroken across many scenes can't flip between pipelines on wording differences. A persistent surface seeds **ONE grouped stub** in `video-overlay-composition/index.html` spanning its whole window, with a per-scene **state timeline** — build one continuous screen recording/mockup, not one screenshot per scene. A `screen_capture` region also carries `surface_id`: a source video routinely **splices two unrelated screen recordings** under one persistent layout (a live app-processing capture, then an unrelated pre-made demo note) — the deconstruct assigns a stable id while the SAME recording continues and a new one when the on-screen content genuinely changes, so the run splits into **separate stubs** at the splice instead of asking for one screenshot that can't cover both. `baker canvas validate` additionally warns (`VIDEO_UI_IN_PROMPT`) if any clip prompt still narrates a screen surface, and (`VIDEO_BRANDMARK_IN_PROMPT`) if a generate prompt asks the model to paint a brand logo/wordmark (generation garbles marks; source the real one with `baker images logo` and composite it on the overlay layer).
3887
+ **Typed region kinds & real screen surfaces.** Each composition region now carries a `kind` — `camera` (filmed footage, re-generated), `screen_capture` (app/site/document screen recording), `static_graphic` (designed text/graphic panel), or `generated` (3D/motion graphics) — plus an optional `nested` list for video-in-video (a Loom-style camera bubble inside a screen share). `kind` is authoritative for routing (prose keywords remain the fallback for older blueprints): `screen_capture`/`static_graphic` regions are **never generated by the video model** — the scene renders as a clean background plate (its clip prompt is scrubbed of all screen narration and forbids rendering UI) and the real surface is composited on the overlay layer. The route is decided **once per persistent layout run** (consecutive scenes sharing one composition signature), so a layout that runs unbroken across many scenes can't flip between pipelines on wording differences. A persistent surface seeds **ONE grouped stub** in `video-overlay-composition/index.html` spanning its whole window, with a per-scene **state timeline** — build one continuous screen recording/mockup, not one screenshot per scene. A `screen_capture` region also carries `surface_id`: a source video routinely **splices two unrelated screen recordings** under one persistent layout (a live app-processing capture, then an unrelated pre-made demo note) — the deconstruct assigns a stable id while the SAME recording continues and a new one when the on-screen content genuinely changes, so the run splits into **separate stubs** at the splice instead of asking for one screenshot that can't cover both. Full-frame screen scenes reuse the same `surface_id`: consecutive full-frame UI beats of one screen (e.g. a 3-scene import flow) share **ONE `s<i>_screen_ref` ingest** — the operator supplies that screenshot once instead of dropping the same capture into a dozen identical `[TODO]`s (distinct surfaces stay distinct). `baker canvas validate` additionally warns (`VIDEO_UI_IN_PROMPT`) if any clip prompt still narrates a screen surface, and (`VIDEO_BRANDMARK_IN_PROMPT`) if a generate prompt asks the model to paint a brand logo/wordmark (generation garbles marks; source the real one with `baker images logo` and composite it on the overlay layer).
3956
3888
 
3957
3889
  **Designed graphics are rebuilt, not generated.** A `static_graphic` surface (a newspaper-collage panel, a meme card, a marketing composition) seeds a **GRAPHIC PANEL** stub — rebuild it as brand HTML or drop the design asset; it never gets the "screenshot the live page" instruction (there is no live page). A **full-frame** designed-graphic scene (the deconstruct emits one full-frame `static_graphic` region for meme/collage/motion-graphic beats) routes to a real design plate the same way screens do — no `image_generate`/`video_generate` — and dialogue over an all-graphic scene is voiceover by definition (nobody is on screen to lip-sync). A region typed `generated` whose own prose reads like a UI/designed panel is treated as a surface candidate too (the frame-grounded continuity checker delivers the verdict and corrects the kind), so one mistyped kind can't re-open the Seedance-paints-UI hole. Floating FX elements (hearts, sparkles, badges) ride the overlay layer: their narration is **scrubbed from clip briefs** and a categorical no-decorations directive is added, so the model can't bake a second, uneditable copy under the real composited one.
3958
3890
 
@@ -3962,35 +3894,37 @@ It then scaffolds the full pipeline like an **editing timeline**: each clip gets
3962
3894
 
3963
3895
  **True output aspect, even when the video model can't generate it.** The scaffold resolves TWO ratios: the ad's **output** ratio (the source video's detected `aspect_ratio`, or **`--aspect`**, e.g. `4:5` → a 1080×1350 canvas) and the **generation** ratio — the nearest ratio the video model supports (Seedance has no 4:5, so clips + conditioning keyframes generate at `3:4`). When they differ the scaffold warns loudly, records `metadata.todo.aspect_remap`, normalizes **every clip** onto the output canvas (scale-to-fill, center-crop — keep subjects centered), sizes every ffmpeg plate/still/composite to the output dims, and stamps the copied overlay/caption compositions' `meta.json` to match. Nothing is silently dropped: an unknown ratio snaps to the nearest known one and stays explicit on every node.
3964
3896
 
3965
- **Montage flashes held as stills — unless the picture really moves.** A rapid-cut beat shorter than ~2s with no spoken line is a **flash** — Seedance's shortest clip is 4s, so generating one (then trimming away most of it) burns credits for motion no viewer perceives. The scaffold instead **holds one keyframe as a still** for the scene length (a cheap ffmpeg loop, no billed `video_generate`), same look at a fraction of the cost. The deconstruct now stamps each scene's **`motion_level`** (`static` / `subtle` / `dynamic`): a **dynamic** flash (pouring chocolate, hands working, walking) keeps a **real trimmed clip** — freezing a moving montage turns it into a slideshow — while genuinely static beats (a logo card, a pinned photo, a product still) keep the cheap hold. Talking/ambient beats always keep a real clip (they need motion + native audio). The deconstruct also stamps each dialogue line's **`on_camera`** flag — a voice playing over b-roll, a graphic, or a mere *photo* of the speaker stays voiceover, so the scaffold never lip-syncs a scene with no speaking face (the polaroid close-up failure).
3897
+ **Montage flashes held as stills — unless the picture really moves.** A rapid-cut beat shorter than ~2s with no spoken line is a **flash** — Seedance's shortest clip is 4s, so generating one (then trimming away most of it) burns credits for motion no viewer perceives. The scaffold instead **holds one keyframe as a still** for the scene length (looped directly on the spine's input — no billed `video_generate`, no extra node), same look at a fraction of the cost. A beat the deconstruct **explicitly** stamps `static`/`subtle` holds a still up to **~3.5s** (just under the Seedance 4s floor); an unstamped beat keeps the conservative 2s ceiling. The deconstruct now stamps each scene's **`motion_level`** (`static` / `subtle` / `dynamic`): a **dynamic** flash (pouring chocolate, hands working, walking) keeps a **real trimmed clip** — freezing a moving montage turns it into a slideshow — while genuinely static beats (a logo card, a pinned photo, a product still) keep the cheap hold. Talking/ambient beats always keep a real clip (they need motion + native audio). The deconstruct also stamps each dialogue line's **`on_camera`** flag — a voice playing over b-roll, a graphic, or a mere *photo* of the speaker stays voiceover, so the scaffold never lip-syncs a scene with no speaking face (the polaroid close-up failure).
3966
3898
 
3967
- **The phrase model (voice cut at pauses, not at visual cuts).** The voice is grouped into **phrases** runs of continuous speech with no real pause, which may span several visual scenes. A phrase is voiced ONCE (so a sentence the deconstruct split at a visual cut never breaks mid-word): if the speaker is **shown** anywhere in the phrase it's a single Seedance clip (`s<anchor>_clip`, native lip-sync + audio) re-voiced to the brand voice; if the speaker is **never shown** it's one ElevenLabs `tts` read. The picture is then assembled **scene by scene**: a scene that shows the speaker **slices its window** out of the phrase clip (`s<i>_seg`, an ffmpeg `-ss`/`-t` cut — video and audio come from the *same* clip, so lip-sync holds), and a **b-roll cutaway** gets its own silent clip while the phrase's voice plays underneath. "Shown" is decided by the **presenter element's per-scene presence**, not just who's speaking — a scene where a cast member narrates over b-roll (their element absent) is treated as a cutaway, so the talking head never appears where the original cut away. A presenter run longer than the **gateway-safe ~10s clip ceiling splits at a scene boundary** into contiguous takes (each its own clip + convert), so a sliced window never reads past its clip. (Seedance's *API* max is 15s, but the generation gateway frequently times out **HTTP 524** before it can deliver a clip longer than ~10s, so the scaffold never asks for one that long; 10s is a Seedance-allowed duration, so the split clip still snaps cleanly.) A b-roll cutaway *inside* a phrase lands at an **approximate** time (Seedance exposes no word timing) — nudge the scene boundary if it's off its beat.
3899
+ **One clip per shot separated at complete breaks.** A video is a sequence of clear **shots** with **complete breaks** (hard cuts) between them, and that is what the scaffold separates by: **two adjacent presenter shots at a hard cut become TWO clips**, never glued into one invented take just because the speech runs continuously across the cut. Each presenter shot is one Seedance clip (`s<anchor>_clip`, native lip-sync + audio) re-voiced to the brand voice. What is **NOT** split: a **voiceover** narration stays ONE ElevenLabs `tts` read across the b-roll it plays over, and a **b-roll cutaway** between two on-camera moments leaves the presenter shot continuous — the shown scenes aren't adjacent (the insert sits between them), so the clip covers both on-camera windows (each on-camera window cut out of the clip inside the spine's per-input `trim=` chain — video+audio from the *same* clip so lip-sync holds, no extra nodes) while the cutaway plays its own silent clip over the continuing voice. "Shown" is decided by the **presenter element's per-scene presence**, not just who's speaking — a scene where a cast member narrates over b-roll (their element absent) is a cutaway, so the talking head never appears where the original cut away. A single shot longer than the **gateway-safe ~10s clip ceiling** (Seedance's *API* max is 15s, but the gateway often times out — **HTTP 524** — past ~10s) **splits into contiguous takes joined by a shared boundary frame**; the spine then **seam-dedups** that duplicated frame so the concat doesn't freeze on it (`--seam-dedup head|tail|off`, default `head` = drop the second clip's first frame), and clone-pads one frame back so the drop never shortens the picture against the absolute-timed audio. Timbre stays consistent across all the separate shot clips because every clip's native audio is re-voiced in **one merged per-speaker pass** (not per clip). A b-roll cutaway *inside* a phrase lands at an **approximate** time (Seedance exposes no word timing) — nudge the scene boundary if it's off its beat.
3968
3900
 
3969
3901
  **A starting point, not a locked render.** The canvas mirrors the reference's structure to give you a faithful scaffold, but `metadata.todo.full_flexibility` makes explicit that the agent has **full editing freedom**: add / delete / reorder / split / merge scenes, re-prompt any frame or motion brief, change a scene's layout (full-frame ↔ composite), or rewrite any line — the content-addressed cache re-bills only what changes, and `baker canvas validate` re-checks timing/lip-sync after any edit.
3970
3902
 
3971
3903
  **Sequenced audio.** Dialogue is a back-and-forth on one absolute timeline, so each **contiguous same-speaker turn** becomes its own `tts` placed at its real `start_s` — turns alternate and never stack (the earlier design concatenated each speaker's whole monologue at their earliest timestamp, so two voices played in parallel for the entire video). Each speaker is locked to one shared `voice_select` voice; a `sound_effect` per SFX and a `music` bed (conditioned on the **ad's own script + emotional arc** so the bed supports the message, styled after the AudD-identified track when available, ducked under the voices, and started at the reference's `music.starts_at_s` rather than always at 0) round out the mix (`audio_timeline`). The final mux normalizes the soundtrack to **−14 LUFS (stereo)** so the output plays loud in every player — the raw mix is quiet mono, which reads as "no sound."
3972
3904
 
3973
- **Native talking heads + one voice per person (no post-hoc lip-sync).** Seedance 2.0 generates lip-synced speech **natively** — a presenter phrase puts the full phrase in the clip's prompt with `generate_audio`, so lips and voice are generated together (no `video_lipsync`/veed). Each presenter phrase's audio is extracted and re-voiced through a **per-phrase** `audio_voice_convert` (ElevenLabs Voice Changer; one per phrase keeps each ≤15s clip under the converter's length cap) to the brand voice timing preserved so the lips stay matched. There is **ONE voice per person**: a single `voice_select` is reused for all that person's phrases, and the deconstruct's `voiceover` label folds into the sole on-camera presenter (so on-camera and off-camera narration are the same voice, not two). A scene with **two speakers both on screen** can't be one clip — both lines become `tts` over a plain scene clip. But a scene with **one on-camera speaker trading lines with an OFF-camera voice** (an interviewer, a heard-but-not-shown assistant) keeps the on-camera speaker **native** (lip-synced) and reads the off-camera line as `tts` — "on screen" is decided by the speaker's element presence, so a heard-but-unshown voice no longer drops the whole scene to a silent clip. Every `tts` node is stamped with the spoken track's **`language_code`** when the blueprint states a language (cast localization note / voiceover persona / voice description), so numbers and units are read in the target tongue instead of ElevenLabs' English default (the "6900 read in English" bug). For **NATIVE (Seedance) lines** — which carry no language tag — the scaffold additionally **spells numerals into target-language words** across every part of the clip prompt Seedance can vocalize (the spoken line, the scene summary/action/motion, the transcript), so a French "6930 ?" becomes "six mille neuf cent trente ?" and is never read as English digits. Spelling covers **every language the blueprint can resolve** (fr, es, en, de, it, pt, nl, pl, ar, ja, ko, hi — via `n2words`); a language outside that set leaves digits (the `tts` path still localizes them via `language_code`).
3905
+ **Native talking heads + one voice per person (no post-hoc lip-sync).** Seedance 2.0 generates lip-synced speech **natively** — a presenter phrase puts the full phrase in the clip's prompt with `generate_audio`, so lips and voice are generated together (no `video_lipsync`/veed). Each presenter phrase's audio is extracted (the spoken window only) and the extracts are merged **per speaker** onto one timeline, then re-voiced through a **single** `audio_voice_convert` (`<voice>_conv`, ElevenLabs Voice Changer) to the brand voice — one STS pass over the whole track instead of a convert node per clip, so it's fewer nodes, fewer calls, and a more consistent brand timbre (composite scenes already share this path); timing is preserved so the lips stay matched. There is **ONE voice per person**: a single `voice_select` is reused for all that person's phrases, and the deconstruct's `voiceover` label folds into the sole on-camera presenter (so on-camera and off-camera narration are the same voice, not two). A scene with **two speakers both on screen** can't be one clip — both lines become `tts` over a plain scene clip. But a scene with **one on-camera speaker trading lines with an OFF-camera voice** (an interviewer, a heard-but-not-shown assistant) keeps the on-camera speaker **native** (lip-synced) and reads the off-camera line as `tts` — "on screen" is decided by the speaker's element presence, so a heard-but-unshown voice no longer drops the whole scene to a silent clip. Every `tts` node is stamped with the spoken track's **`language_code`** when the blueprint states a language (cast localization note / voiceover persona / voice description), so numbers and units are read in the target tongue instead of ElevenLabs' English default (the "6900 read in English" bug). For **NATIVE (Seedance) lines** — which carry no language tag — the scaffold additionally **spells numerals into target-language words** across every part of the clip prompt Seedance can vocalize (the spoken line, the scene summary/action/motion, the transcript), so a French "6930 ?" becomes "six mille neuf cent trente ?" and is never read as English digits. Spelling covers **every language the blueprint can resolve** (fr, es, en, de, it, pt, nl, pl, ar, ja, ko, hi — via `n2words`); a language outside that set leaves digits (the `tts` path still localizes them via `language_code`).
3974
3906
 
3975
3907
  **Same-shot lip-sync caution.** A single held shot can carry only ONE lip-synced clip (voiceover turns must not overlap, and Seedance generates one clip per shot), so when the on-camera speaker has further turns in that shot (a rapid "3000? … 4000?" with an off-camera "Plus" between), the first turn is native and the rest play as `tts` over the same clip — where the mouth no longer matches those words. This is inherent to reproducing sparse same-shot dialogue, not a wiring fault; the scaffold lists the affected scenes/lines in **`metadata.video.lip_sync_caution`** (advisory, never gated) so you can cut away to b-roll over those lines or rely on the burned-in captions that already show them.
3976
3908
 
3977
3909
  **Timing-faithful clip + extract (no overlap).** Each phrase clip is generated to its **coverage window** (the deconstruct's real scene/line timing, capped at the gateway-safe ~10s ceiling) and its converted voice is extracted to the **spoken window** (pause to pause) — *not* padded to a word-count estimate. Padding past the window was what ran the voice the clip's whole length and overlapped the next phrase; trusting the deconstruct's timing keeps consecutive phrases back-to-back and lets Seedance pace the quoted text to fit. `metadata.video.talking_scenes` records each phrase's `scene_s` vs `est_speech_s`; on top of that the scaffold flags any scene whose estimated speech overruns its window by more than ~1.3× as **`metadata.todo.overstuffed_scenes`** (also in the stdout checklist) — a loud advisory to shorten the copy or lengthen the scene before rendering, since an over-stuffed line pushes the picture off the audio timeline. It similarly flags **`oversize_scenes`** — a single scene whose own footage exceeds the gateway-safe ~10s clip ceiling (a b-roll shot or one-shot monologue). The phrase splitter only breaks at scene boundaries, so it can't shrink a single over-long scene; its clip would 524 at the gateway, so the advisory tells you to split that scene into two before rendering.
3978
3910
 
3979
- **Timeline-accurate picture.** Seedance can't render under 4s, so each clip is generated at the smallest allowed duration ≥ the scene length and then **trimmed back to the exact scene duration** before concat. This keeps the concatenated picture on the same timeline as the absolute-timed audio without it, short scenes balloon to 4s, the spine runs far longer than the soundtrack, and every line plays over the wrong (slowed) scene so the lips never match. Frames are also prompted as **clean text-free plates** (no baked captions/lower-thirds/tickers/logos-as-text) so the overlay layer is the single source of on-screen text.
3911
+ **Timeline-accurate picture — ONE clock.** Seedance can't render under 4s, so each clip is generated at the smallest allowed duration ≥ the scene length and **cut back to the exact scene duration inside the spine's own per-input filter chain** (no standalone trim nodes — one fewer re-encode per scene, and the graph stays a third smaller). Real screenshots/graphics loop fit-padded, generated stills loop fill-cropped, on the same chains. The spine is the ONE clock: every voice, SFX, music, and overlay placement is mapped onto where each scene's picture actually sits in the butted concat (not the reference video's own timestamps, which can carry dead air the picture doesn't reproduce), the audio mix's `total_ms` is pinned to the spine length, and every concat input is normalized to one raster clock (`yuv420p`, 30fps, square pixels, shared timebase) so a generated clip's unadvertised frame rate can never stretch the picture off the audio. The contract is stamped as `metadata.video.timeline` and `baker canvas validate` re-proves it from the live node params after any hand edit. Frames are also prompted as **clean text-free plates** (no baked captions/lower-thirds/tickers/logos-as-text) so the overlay layer is the single source of on-screen text.
3980
3912
 
3981
3913
  **Scene transitions.** When the deconstruct flags a boundary as `fade`/`whip`/`zoom`/`dissolve`/`swipe` (`scene.transition_out`), the spine reproduces it as an ffmpeg **`xfade`** instead of a hard cut; plain `cut`/`match_cut` stay hard cuts. The overlap is consumed from **extra generated footage** (each transitioning clip is trimmed to `scene_s + transition` and the xfade `offset` lands on the cumulative scene start), so the total length still equals the sum of the scene lengths — the picture stays exactly on the audio timeline.
3982
3914
 
3983
3915
  **One person, multiple looks.** If a single individual plays multiple personas/wardrobes (e.g. a creator as a skeptic then a believer), the selection pass emits **one element per look** linked via `same_as` — each outfit gets its own reference slot, but the frame legend and the `el_*` TODO tell the generator they are the **same person** (keep the face identical, change only wardrobe). The always-on `metadata.todo.completeness_check` reminds you to split a person collapsed into a single slot.
3984
3916
 
3985
- **Overlays are agent-painted HTML, not props.** The clips are concatenated, then the `video-overlay` composition (copied next to the canvas) composites the overlay layer. The scaffold **bakes the reference's overlays into that composition's `index.html` as real, editable HTML** (each overlay is a plain element with its text, a `.pos-*` position class, and `data-start`/`data-dur` timing); a tiny generic runtime only shows/hides each element at its timestamp (with an optional `data-anim` entrance). It makes **no styling decisions** — bars, tickers, colors, fonts, and a real logo `<img>` you drop into the dir all live in the HTML/CSS you edit. Floating elements (logo bugs) are seeded as commented `<img>` stubs so an un-edited render stays clean. Drop `brand-bold.otf`/`brand-regular.otf` for on-brand type.
3917
+ **Overlays are agent-painted HTML, not props — and captions render in the SAME pass.** The clips are concatenated, then the `video-overlay` composition (copied next to the canvas) composites the overlay layer; when the ad has speech, the word-synced caption track renders inside this same composition (its optional `transcript` input) — one headless render and one less lossy encode than chaining a second captions pass. A captions-only ad (no overlay layer) keeps the standalone caption composition. The scaffold **bakes the reference's overlays into that composition's `index.html` as real, editable HTML** (each overlay is a plain element with its text, a `.pos-*` position class, and `data-start`/`data-dur` timing); a tiny generic runtime only shows/hides each element at its timestamp (with an optional `data-anim` entrance). It makes **no styling decisions** — bars, tickers, colors, fonts, and a real logo `<img>` you drop into the dir all live in the HTML/CSS you edit. Floating elements (logo bugs) are seeded as commented `<img>` stubs so an un-edited render stays clean. Drop `brand-bold.otf`/`brand-regular.otf` for on-brand type.
3986
3918
 
3987
3919
  **Re-craft the script — the hook is the #1 decision.** A reproduction is *inspiration* from a proven ad, not a clone: its structure (hook → body → CTA) carries the persuasion, and the hook is *targeting*, so a competitor's hook often does **not** transfer. `metadata.todo.script_recraft` tags each scene with its `narrative_role` (from the deconstruct, else inferred) and carries the original line **flagged** so it is never shipped as-is — and the per-scene `recraft` instruction is **role-aware**: the **hook** scene's entry carries the diagnose → decide (keep/adapt/rebuild) → criteria (statement not question, benefit by ~2s, first frame legible **sound-off** in ~1s, no bait-and-switch) inline and routes to the skill's `references/hook-craft.md`. A dedicated top-level **`metadata.todo.hook`** key foregrounds it as the highest-leverage beat, mapped onto scene-0's artifacts (`s0_start` first frame, scene-0 overlay text, `s0_clip` line, micro-hook, hook-ramp).
3988
3920
 
3989
- The emitted canvas is validated (`validateCanvasDeep`) before it's written, so it always runs. It also carries a **`metadata.video`** timing plan that `baker canvas validate` proves **statically, before any billed render**: no two voiceover turns overlap, the audio length the video length, every single-on-camera-speaker scene is a native talking head (its clip carries `generate_audio` and is wired to an `audio_voice_convert` node), **no re-crafted line physically overruns its clip** (`VIDEO_SPEECH_OVERRUN` est. speech > ~1.6× the clip duration fails validate, since Seedance crams or dies on it), and **every clip agrees on one aspect ratio** (`VIDEO_ASPECT_MISMATCH`). The full editable checklist is embedded as **`metadata.todo`** (with a step-by-step guide in `metadata.description`). stdout returns `{ ok, canvas_path, prompt_path, models, stats, checklist }`.
3921
+ **The inspiration video is preserved.** Like `scaffold-static-ad` keeps its reference image, the video command now auto-writes a **`_definition.md`** (so the creative joins the `creatives` collection) recording the source it was built from: `sourceKind: video`, `sourceAdvertiser` (the brand the deconstruct identified, or `--advertiser`), `platform` (`--platform`, default `meta`), and **`sourceReferenceUrl`** the **durable, content-addressed R2 URL** the deconstruct already uploaded the source to (`prompt.json`'s `source.url`), which the dashboard's Inspiration card plays inline. Unlike the static flow it does **not** commit the video into `references/`: a reference clip can be up to 2 GiB and the video canvas never re-ingests the source at run time (it uses the extracted frame URLs), so a git copy would be pure bloat the durable R2 URL is the reference. The `_definition.md` is preserved on re-scaffold, and the same `sourceReferenceUrl` is synced to the backend so the creative shows "built from this ad."
3922
+
3923
+ The emitted canvas is validated (`validateCanvasDeep`) before it's written, so it always runs. It also carries a **`metadata.video`** timing plan that `baker canvas validate` proves **statically, before any billed render**: no two voiceover turns overlap, the audio length ≈ the video length, every single-on-camera-speaker scene is a native talking head (its clip carries `generate_audio` and is wired to an `audio_voice_convert` node), **no re-crafted line physically overruns its clip** (`VIDEO_SPEECH_OVERRUN`) **or its extract window** (`VIDEO_SPEECH_EXCEEDS_EXTRACT` — the spoken window is the real audio budget; a 3s line in a 1.2s window passes the clip check and then gets cut on the spine), and **every clip agrees on one aspect ratio** (`VIDEO_ASPECT_MISMATCH`). The one-clock contract is proven from the LIVE graph after any hand edit: `VIDEO_TIMELINE_TOTAL_MISMATCH` (picture vs pinned audio length — what `-shortest` would silently truncate), `VIDEO_NATIVE_SEG_OVERLAP` (two same-speaker voice windows playing at once — echo), plus advisories `VIDEO_SPINE_UNNORMALIZED` (bare concat inputs), `VIDEO_ODD_DIMENSIONS` (libx264-fatal odd sizes), `VIDEO_REGION_DROPPED` (billed region clips a composite never consumes), `VIDEO_OVERLAY_OUT_OF_BOUNDS` (an overlay window past the video end), and `VIDEO_PROMPT_PROFILE_MISSING` (a video model with no clip-prompt profile — prompts are authored per model family now: Seedance's [brackets] delivery cues vs Veo's prose + no-subtitles rule). When a **photoreal on-camera cast** generates on **Seedance**, the checklist carries a **`content_policy_risk`** note: ByteDance's real-person-likeness filter can reject a photoreal AI face with a **non-retryable 422** (`content_policy_blocked`) that **no prompt reframe clears** — the escapes are regenerating on Veo (`--video-model google/veo-3.1-fast`) or a less-photoreal frame. Surfaced before the billed run so a face-heavy ad isn't discovered broken mid-render. The full editable checklist is embedded as **`metadata.todo`** (with a step-by-step guide in `metadata.description`). The checklist also carries a **`prompt_discipline`** note steering the edit toward the six-decision prompt structure (Route / Spec / Beats / Copy / Technique / Negatives) and on-brand **motion** — easing, transition (cut vs fade), pacing, and accent pulled from `BRAND.md` § Brand in Motion so the overlays move like the client's brand, not the reference's. A short (≤4s) b-roll take also skips its **end keyframe** (one billed image instead of two — over so short a span the second keyframe adds no motion guidance), unless the next scene continues the take and needs the shared splice frame. The canvas stamps **`metadata.video.graph_stats`** (node totals + histogram + one route per scene: `clip` / `still_hold` / `screen_still` / `graphic_plate` / `brand_card` / `phrase_slice` / `phrase_run` / `composite`) — the first thing to read when you wonder why the graph has a node — mirrored in stdout under `stats.graph`. `baker canvas validate` additionally warns `ORPHAN_NODE` on any non-ingest node unreachable from the output (it would execute — and bill — for nothing). stdout returns `{ ok, canvas_path, prompt_path, models, stats, checklist }`.
3990
3924
 
3991
3925
  ```bash
3992
3926
  baker canvas scaffold-video ./reference-ad.mp4 --focus "competitor UGC ad for <brand>"
3993
- # → writes ./reference-ad.video.canvas.json + ./prompt.json (+ video-overlay-composition/)
3927
+ # → writes ./reference-ad.video.canvas.json + ./prompt.json (global) + ./scenes/sNN.json (per scene) + ./prompt.rebuild.json (+ video-overlay-composition/)
3994
3928
  # edit each frame's own params.prompt + drop ONE real source image at each el_* [TODO], confirm voices, then:
3995
3929
  baker canvas validate ./reference-ad.video.canvas.json
3996
3930
  baker canvas run ./reference-ad.video.canvas.json
@@ -4002,18 +3936,29 @@ baker canvas run ./reference-ad.video.canvas.json
4002
3936
  | `--slug <slug>` | — | Creative slug (lowercase kebab): writes the canvas to `src/creatives/<slug>/<slug>.canvas.json` — the repo convention that attaches every run to the creative's dashboard generation history. `--out` wins over `--slug`. |
4003
3937
  | `--frames <mode>` | `generate` | `generate` emits ONE recast keyframe per scene (the original frame is dropped so the dropped `el_*` assets drive identity); `reuse` wires the real extracted first+last frames straight into the clips (faithful, cheaper, no recast). |
4004
3938
  | `--ambient` | off | Give silent **b-roll** scenes native diegetic ambient (Seedance `generate_audio`), mixed deep under the music bed. Talking scenes already carry voice; check levels don't muddy the mix before keeping it. |
3939
+ | `--seam-dedup <mode>` | `head` | How to dedup the boundary frame two clips SHARE when a long shot is split for length (the second clip's first frame IS the first clip's last frame, so a plain concat freezes on it for a frame). `head` drops the second clip's first frame, `tail` drops the first clip's last frame, `off` keeps both. Only touches shared-frame continuation joins — a hard cut between two shots shares no frame. |
4005
3940
  | `--max-scenes <n>` | all source scenes | **Cost lever that reduces fidelity** — caps the deconstruct, MERGING away every scene beyond the cap (fewer cuts, lost beats). Prints a warning when set; omit it to reproduce every scene. |
4006
3941
  | `--language <code>` | auto | Transcript/dialogue language hint (e.g. `fr`, `en`). |
4007
3942
  | `--focus <text>` | — | Known provenance/emphasis to ground the deconstruct. |
4008
3943
  | `--deconstruct-model <id>` | `~google/gemini-pro-latest` | Override the `video_deconstruct` model. |
4009
3944
  | `--select-model <id>` | `~google/gemini-flash-latest` | Override the element-selection `text_generate` model. |
4010
3945
  | `--image-model <id>` | `openai/gpt-5.4-image-2` | Override the per-frame `image_generate` model (defaults to the strongest, matching `scaffold-static-ad`). |
4011
- | `--video-model <id>` | `bytedance/seedance-2.0` | Override the `video_generate` model. |
3946
+ | `--video-model <id>` | scored router | Override the `video_generate` model **and skip the router**. Curated roster: `bytedance/seedance-2.0` (workhorse), `google/veo-3.1` (cine ceiling + real-face), `google/veo-3.1-fast` (cheap Veo), `kwaivgi/kling-v3.0-pro` (motion-transfer). |
3947
+ | `--real-face` | off | Brief needs a real human likeness → the router picks Veo (dodges the ByteDance real-person 422). |
3948
+ | `--motion-transfer` | off | Motion driven from a reference / hyper-dynamic → the router picks Kling. |
3949
+ | `--identity` | off | Same character/product across clips → the router picks the Seedance workhorse. |
3950
+ | `--budget <tier>` | `standard` | Router cost posture: `economy` (cheap Veo-fast tier) / `standard` / `premium`. |
4012
3951
  | `--resolution <res>` | `1080p` | Output resolution for every generated clip (`480p`/`720p`/`1080p` for Seedance). The model defaults to a LOW tier when unset, which downscales the 2K keyframes — pinning the top tier keeps the clip as sharp as its frames. |
4013
3952
 
4014
- Each scene is captured in a **shoot mode** `ugc_selfie` (talking heads, the default look), `ugc_broll`, `studio_product` (pack shot), `lifestyle_cinematic`, or `screen_ui`. The scaffold derives one per scene (UGC by default; the cinematic and screen lanes are opt-in) and bakes its capture block into the frame and a camera default into the clip; override per scene with a `shoot_mode` field in `prompt.json`. Capture aesthetic + depth-of-field follow the mode (UGC stays flat; studio/lifestyle allow shallow DoF). Clips also carry **diegetic native audio** — the scene's own ambience described in the Seedance prompt, never music (the music bed is a separate, ducked track); set a scene's `ambient` field to steer it.
3953
+ **Scored model router.** When `--video-model` is omitted, a small weighted scorer picks from the curated
3954
+ roster and prints the choice as `models.video_route_reason` in the run report (mirroring Higgsfield's
3955
+ `models_explore`). Real-face → Veo, motion-transfer → Kling, else the Seedance workhorse; `--budget economy`
3956
+ shifts a Veo pick to the fast tier. The scaffolder also bakes **per-intent param recipes** so the hero/reveal
3957
+ beat claims the 1080p cine ceiling automatically and a Kling hook beat maxes prompt adherence.
4015
3958
 
4016
- **Automatic by default (no flags).** Every recast **base element — person, pet, product, AND location/set** — is fused into ONE rich multi-view sheet (`image_reference_sheet`, one subject per sheet, **4K**, up to 8 cells) that every frame it appears in grounds on, so the same face/pet/pack/room is rendered from a multi-angle canvas instead of a lone flat snapshot (a one-scene hero element is sheeted too). Each sheet pairs a **full turnaround** (angles, for proportions/wardrobe/layout) with tight **close-ups** so the generator is prepared for ANY framing a scene needs: a **person** gets body cells + face close-ups (front/¾/profile) and a mid-sentence speaking expression (identity pinned, natural skin — no airbrushing); an **animal** gets a body turnaround + head close-ups + an eyes/face macro; a **product** gets a turnaround + label and material detail macros; a **location/set** gets several camera angles of the same room + a key-surface detail. Generated clips are pinned to **1080p** (see `--resolution`) so the video keeps the keyframe's sharpness, and each cast frame keeps the source frame as a **composition anchor** (identity stays on the sheet) so the original framing/camera is reproduced, not re-guessed. An **app/website/chat screen** is never sent to the video model the scaffold drops the scene to a clean talking-head and seeds a phone-mockup PIP stub to fill with a real `baker images screenshot` or brand HTML block (Seedance garbles UI and a split leaves a seam). The **music bed is instrumental** (the script is never fed to the music model — it would sing over the voice), enters only after the hook, and is **sidechain-ducked** under the voice. **Word-synced TikTok captions** are wired whenever the ad has speech — and they are **transcribed from the rendered audio** (a `video_transcribe` of the actual voice mix), not the deconstruct's original transcript. This is a correctness boundary: wiring the source transcript would burn the **competitor's** words (their brand name, a claim we can't make) over the ad once the script is re-authored, whereas transcribing the generated audio can only ever show what is actually spoken, so the captions always track the re-written lines. Seeded overlays are pushed **off the subject's face** (dead-center bottom band).
3959
+ Each scene is captured in a **shoot mode** — `ugc_selfie` (talking heads, the default look), `ugc_broll`, `studio_product` (pack shot), `lifestyle_cinematic`, or `screen_ui`. The scaffold derives one per scene (UGC by default; the cinematic and screen lanes are opt-in) and bakes its capture block into the frame and a camera default into the clip; override per scene with a `shoot_mode` field in that scene's `scenes/sNN.json`. Capture aesthetic + depth-of-field follow the mode (UGC stays flat; studio/lifestyle allow shallow DoF). Clips also carry **diegetic native audio** the scene's own ambience described in the Seedance prompt, never music (the music bed is a separate, ducked track); set a scene's `ambient` field to steer it.
3960
+
3961
+ **Automatic by default (no flags).** Every recast **base element — person, pet, product, AND location/set** — is fused into ONE rich multi-view sheet (`image_reference_sheet`, one subject per sheet, **4K**, up to 8 cells) that every frame it appears in grounds on, so the same face/pet/pack/room is rendered from a multi-angle canvas instead of a lone flat snapshot (a one-scene hero element is sheeted too). Each sheet pairs a **full turnaround** (angles, for proportions/wardrobe/layout) with tight **close-ups** so the generator is prepared for ANY framing a scene needs: a **person** gets body cells + face close-ups (front/¾/profile) and a mid-sentence speaking expression (identity pinned, natural skin — no airbrushing); an **animal** gets a body turnaround + head close-ups + an eyes/face macro; a **product** gets a turnaround + label and material detail macros; a **location/set** gets several camera angles of the same room + a key-surface detail. Generated clips are pinned to **1080p** (see `--resolution`) so the video keeps the keyframe's sharpness, and each cast frame keeps the source frame as a **composition anchor** (identity stays on the sheet) so the original framing/camera is reproduced, not re-guessed. An **app/website/chat screen** is never sent to the video model — the scaffold drops the scene to a clean talking-head and seeds a phone-mockup PIP stub to fill with a real `baker images screenshot` or brand HTML block (Seedance garbles UI and a split leaves a seam). The **music bed is instrumental** (the script is never fed to the music model — it would sing over the voice), enters only after the hook, and is **sidechain-ducked** under the voice. **Word-synced TikTok captions** are wired whenever the ad has speech — and they are **transcribed from the rendered audio's CLEAN VOICE BUS** (a `video_transcribe` of the vo tracks alone — no music bed, no SFX, which smear Whisper's word timings and hallucinate tokens), never the deconstruct's original transcript. This is a correctness boundary: wiring the source transcript would burn the **competitor's** words (their brand name, a claim we can't make) over the ad once the script is re-authored, whereas transcribing the generated audio can only ever show what is actually spoken, so the captions always track the re-written lines. Seeded overlays are pushed **off the subject's face** (dead-center → bottom band).
4017
3962
 
4018
3963
  The two scaffold passes are billed (the full `video_deconstruct` is the heavy one); **running** the result then generates many image/video/audio assets and is not free. Defaults to vertical 1080×1920 overlays — copy + edit the composition for other aspect ratios. For on-brand overlay type, drop `brand-bold.otf`/`brand-regular.otf` into the copied `video-overlay-composition/` dir (wired via `@font-face`, with a system fallback). Richer transcription (punctuated words + paragraphs) is available via the deconstruct's `transcriber: "deepgram"` param when `DEEPGRAM_API_KEY` is set.
4019
3964
 
@@ -4024,10 +3969,12 @@ The two scaffold passes are billed (the full `video_deconstruct` is the heavy on
4024
3969
  Turn a source/inspiration image into a **runnable, self-validated static-ad canvas** — the static counterpart of `scaffold-video`. Like the video scaffold, this runs **billed Gemini passes** up front:
4025
3970
 
4026
3971
  1. **`image_describe`** (`~google/gemini-pro-latest`) — reverse-engineers the image into a blueprint JSON, written next to the canvas as **`prompt.json`**. This is the editable "prompt": you rewrite it by hand into the ad you want (palette, copy, claims, subjects). It feeds the generator directly — there is **no automatic brand-transform step**. The blueprint also names the **`winning_mechanisms`** — the special sauce that makes the ad a candidate winner, each tagged `kind` (verbal: rhyme/pun/rhythm; visual: unexpected crop, visual gag, juxtaposition, pattern interrupt, before/after; structural: hook order/reveal) with a `device` and `why_it_works` — so your rewrite rebuilds the mechanism that makes the ad win instead of adapting only the surface and losing it.
4027
- 2. **element selection** (`~google/gemini-flash-latest`) — picks the **main, identity-critical** elements (the brand logo, a showcased product, a trust badge) **plus any foreground/hero person or animal** — the emotional focal point — even a generic one, because a free-generated face/muzzle reads as AI and grows artifacts; the emotional hero always gets a real-reference slot. Background extras are dropped. Each is stamped back onto its blueprint entry as a `reference_image` label so the JSON self-documents which slot grounds which subject.
3972
+ 2. **element selection** (`~google/gemini-flash-latest`) — picks the **main, identity-critical** elements (the brand logo, a showcased product, a trust badge) **plus any foreground/hero person or animal** — the emotional focal point — even a generic one, because a free-generated face/muzzle reads as AI and grows artifacts; the emotional hero always gets a real-reference slot. When the advertiser's logo appears in **more than one lockup** (a square/icon **mark** and a horizontal **wordmark**), each is emitted as its **own** element (e.g. `LOGO_MARK`, `LOGO_WORDMARK`) so you drop the right file in each slot instead of stretching one logo to cover both. The describe pass also records the ad's **typography** under a `fonts` block (each typeface's classification, a best-guess family, and its weight/case) so you know exactly what to drop at the brand-font slot. Background extras are dropped. Each element is stamped back onto its blueprint entry as a `reference_image` label so the JSON self-documents which slot grounds which subject.
4028
3973
  3. **global layout** (`~google/gemini-flash-latest`) — produces a structured `layout` block in `prompt.json`: the column/row grid, each region's `x_pct`/`y_pct` bounds, panel splits, background/shape, and every text block's relative size/weight/case/alignment. This is what gives the generator a precise composition to rebuild.
4029
3974
 
4030
- It then scaffolds a canvas that ingests `prompt.json`, wires **one `[TODO]` ingest slot per detected element** (plus an optional brand-font → type-specimen) into `image_generate`, and wires the original image in for composition only. The canvas is validated before it's written. stdout returns `{ ok, canvas_path, prompt_path, models, layout_regions, stats, checklist }` — the **checklist** lists every real asset to drop in.
3975
+ It then scaffolds a canvas that ingests `prompt.json`, wires **one `[TODO]` ingest slot per detected element** (plus an optional brand-font → type-specimen) into `image_generate`, and wires the original image in for composition only. Each **person/animal hero** is additionally fused into a generated **multi-view reference sheet** (`image_reference_sheet`, a turnaround built from the one dropped photo) that the render grounds on instead of the lone flat snapshot — the same identity lock the video scaffold uses, so the face/muzzle stays consistent and artifact-free from a single reference. Pass `--skip-actor-sheets` to ground straight on the dropped photo. The canvas is validated before it's written. stdout returns `{ ok, canvas_path, prompt_path, models, layout_regions, stats, checklist }` — the **checklist** lists every real asset to drop in (and which heroes get a sheet).
3976
+
3977
+ The generation prompt is **model-aware and typography-hardened** (a static ad is the only path that bakes text *into* the image — video frames are clean plates). It resolves the image model's profile, so for **gpt-image** the exclusions (no invented badges/watermark) are hoisted to the very *end* of the prompt where the model reads them as pure exclusions rather than composition, and it quotes every blueprint string with an instruction to render each **once, verbatim**, lock brand names letter-by-letter, and keep type crisp and legible — the fix for the #1 static-ad defect (garbled/duplicated/dropped copy). Run `baker canvas critique` on the scaffolded canvas for an advisory read on text-legibility risk, identity grounding, and brand-type fidelity before you spend.
4031
3978
 
4032
3979
  ```bash
4033
3980
  baker canvas scaffold-static-ad ./reference-ad.png --context "competitor ad for <brand>, <category>, <market>"
@@ -4048,10 +3995,29 @@ baker canvas run ./static-ad.canvas.json
4048
3995
  | `--gen-model <id>` | registry default (`openai/gpt-5.4-image-2`) | Override the `image_generate` model. |
4049
3996
  | `--aspect <ratio>` | inferred from the image, else `9:16` | Force the output aspect ratio. |
4050
3997
  | `--skip-font` | off | Skip the brand-font → type-specimen slot. |
3998
+ | `--skip-actor-sheets` | off | Ground each person/animal on its lone dropped photo instead of a generated multi-view reference sheet. |
4051
3999
 
4052
4000
  Scaffolding runs (and bills) the two vision passes; **running** the result generates a billed image. `baker canvas validate` does not check that the `[TODO]` paths exist — supply the real files before `run`.
4053
4001
 
4054
- **Resuming an interrupted run.** A long `baker canvas run` (multi-clip video) that is killed mid-render — session end, sandbox pause — leaves a marker under the outputs dir. The next `baker canvas run` of the same canvas automatically **resumes** that run: it reuses the run id so still-running billed jobs re-attach instead of being abandoned and re-billed, and completed nodes come from the cache. A clean completion (or a handled failure) clears the marker, so a normal re-run starts a fresh generation. Force a new run with `--fresh`, or pin a specific run with `--run-id <id>`. Independent same-layer nodes (e.g. video clips) fan out in parallel up to `--parallel`/`--concurrency` (default 8; env `BAKER_CANVAS_CONCURRENCY`).
4002
+ **Resuming an interrupted run.** A long `baker canvas run` (multi-clip video) that is killed mid-render — session end, sandbox pause — leaves a marker under the outputs dir. The next `baker canvas run` of the same canvas automatically **resumes** that run: it reuses the run id so still-running billed jobs re-attach instead of being abandoned and re-billed, and completed nodes come from the cache. Resume also works from a **different workspace or a fresh sandbox**: when no local marker survives, the run history is consulted and an interrupted (or stale) run of the exact same canvas is adopted automatically. Ctrl-C / SIGTERM aborts gracefully — no new nodes dispatch, a resumable snapshot is flushed, and the marker survives. A clean completion (or a handled failure) clears the marker, so a normal re-run starts a fresh generation. Force a new run with `--fresh`, or pin a specific run with `--run-id <id>` (also the escape hatch to adopt a run that is reported as concurrently live). Independent same-layer nodes (e.g. video clips) fan out in parallel up to `--parallel`/`--concurrency` (default 8; env `BAKER_CANVAS_CONCURRENCY`).
4003
+
4004
+ #### `baker canvas rerun <slug> [flags]`
4005
+
4006
+ Re-run a creative's latest recorded canvas **from run history** — no local files needed. Every `canvas run` of a creative uploads a portable snapshot (the canvas JSON plus the local files it ingests: prompt blueprints, composition dirs, reference images) to durable storage and records it on the run. `rerun` restores those files into `src/creatives/<slug>/` (sha-verified; files already matching are left untouched) and then executes the normal run flow — so an interrupted run **resumes** (in-flight jobs re-attach) and a completed one re-renders from the cache at zero credits.
4007
+
4008
+ | Flag | Default | Meaning |
4009
+ | --- | --- | --- |
4010
+ | `--force-remote` | off | Overwrite local files whose content differs from the snapshot (otherwise a conflict aborts with the differing paths). |
4011
+ | `--fresh` | off | Start a new run id instead of resuming an interrupted one. |
4012
+ | `--regenerate <ids>` | — | Same as `canvas run --regenerate`. |
4013
+ | `--concurrency <n>` | — | Same as `canvas run --concurrency`. |
4014
+
4015
+ ```bash
4016
+ baker canvas rerun spring-offer-4x5
4017
+ baker canvas rerun spring-offer-4x5 --force-remote --regenerate gen_4x5
4018
+ ```
4019
+
4020
+ Use it when a creative was built in another conversation (or its sandbox is gone) and you need to continue or re-render it here. Files the snapshot could not include (missing at run time, or oversized) are listed as warnings — supply those locally only if the run actually needs to regenerate the nodes that read them.
4055
4021
 
4056
4022
  #### `baker canvas inspect <run_id> [--thumbnails]`
4057
4023
 
@@ -4571,6 +4537,7 @@ This CLI is designed for AI agent consumption. Key patterns:
4571
4537
  - **0.105.0**: `baker images ...`, `baker videos ...`, and `baker testimonials ...` commands now type their `/api/{images,videos,testimonials}/...` request/response payloads from the shared `@baker/api` contract package instead of hand-written local interfaces. No command, flag, or output-shape changes.
4572
4538
  - **0.106.0**: `baker ads linkedin` gains staged write commands — `campaign-groups`/`campaigns`/`creatives` create|update|pause|resume|(archive|)duplicate, `audiences create|upload`, `conversions create|update`, `lead-forms create|update`, plus `draft [remove|clear]` for review/undo. Ops validate at stage time, apply on chat publish, and run simulated (`urn:li:simulated:*`) unless LinkedIn writes are enabled for the company.
4573
4539
  - **0.116.0**: `lead-forms create` models the full Campaign Manager form — `locale`, form banner image (`formImageId`/`formImageUrn`), predefined profile-field questions (validated enum) vs custom questions (`SINGLE_LINE_TEXT`/`MULTIPLE_CHOICE` with `options`, ≤3 custom), `privacyPolicyText`, disclosure `consents[]` (≤5), tracking `hiddenFields[]` (≤20), and `thankYou` confirmation CTA + landing/appointment link. Staged preview surfaces best-practice warnings (no qualifying question, no confirmation, no consent). No breaking flag changes.
4540
+ - **0.121.0**: `lead-forms create` drops the `privacyPolicyText` field — LinkedIn's versioned lead-form API has no privacy-policy-text slot, so it was silently discarded on publish. Use `legalDisclaimer` (shown under the form) or `consents[]` (disclosure checkboxes) instead. (Companion backend fix: staged lead-form questions were serialized in a shape LinkedIn dropped — they now publish correctly, and the staged preview lists each question.)
4574
4541
  - **0.119.0**: `draft amend`/`draft show` land on both `baker ads google` and `baker ads linkedin` — a generic JSON-merge-patch to update any staged op in place plus a full-payload receipt, replacing remove+recreate as the correction path. Google gains `assets update` and `asset-groups create|update` (Performance Max asset groups are now their own entity — `ads create --format performanceMaxAssetGroup` never worked and is gone); `ads create --format video` moves from a bare YouTube id to `--video-assets` refs (**breaking flag change** — stage the video as an asset first); `--format demandGen` gains `--image-assets`/`--square-image-assets`/`--logo-image-assets` and flag-building for headlines/descriptions. LinkedIn's `draft list` now renders a readable Campaign group ▸ Campaign ▸ Creative tree by default (`--json` for raw), `creatives update` gains `--campaign` (re-parent while staged), and `campaigns update` passes create-only fields (`--group`/`--type`/`--locale`/`--associated-entity`) through when amending a `li_temp_*` staged create instead of always stripping them.
4575
4542
 
4576
4543
  ## Publishing