@koda-sl/baker-cli 0.124.0-dev.8e4328629 → 0.124.0

package/README.md

@@ -223,6 +223,8 @@ baker ads google query --list-presets
 | `keyword-analysis`     | Keyword performance with match type      | LAST_30_DAYS       |
 | `positive-keywords`    | Positive (targeting) keywords only       | ALL_TIME           |
 | `negative-keywords`    | Negative (blocking) keywords only        | ALL_TIME           |
+| `negative-keyword-lists`   | Shared negative lists + their terms  | ALL_TIME           |
+| `negative-list-attachments`| Which campaigns each shared list covers | ALL_TIME        |
 | `search-terms`         | Actual user queries triggering ads       | LAST_7_DAYS        |
 | `ad-copy-performance`  | Ad headline/description effectiveness    | LAST_30_DAYS       |
 | `asset-performance`    | PMax asset performance labels            | LAST_30_DAYS       |
@@ -397,262 +399,6 @@ baker ads google keywords metrics --customer-id 1234567890 --keywords "running s
 
 ---
 
-### Google Ads Library (`baker ads google library`)
-
-Manage and search the Google Ads Transparency Center. Track competitor advertisers, browse their ad creatives, and discover who's bidding on keywords.
-
-**Typical workflow:** `search-advertiser` → `track` → `search-ads`
-
----
-
-### `baker ads google library search-advertiser "query"`
-
-Search for an advertiser on the Google Ads Transparency Center.
-
-> **Recommended:** use the domain running the ads (e.g. `example.com`) for more accurate results.
-
-```bash
-baker ads google library search-advertiser "example.com"
-baker ads google library search-advertiser "Nike"
-```
-
-**Response:**
-
-```json
-{
-  "ok": true,
-  "data": {
-    "results": [
-      { "advertiserId": "AR12345678901234567", "name": "Nike, Inc.", "region": "US", "format": "TEXT_IMAGE_VIDEO" }
-    ]
-  }
-}
-```
-
-**Flags:**
-
-| Flag       | Description                    |
-|------------|--------------------------------|
-| `--output` | Format: `json` \| `csv` \| `md` |
-
----
-
-### `baker ads google library track <id> <name>`
-
-Track a new Google advertiser and wait for the initial ad sync to complete. Polls every 5 seconds with a 10-minute timeout. Progress is written to stderr.
-
-```bash
-baker ads google library track AR12345678901234567 "Nike, Inc."
-baker ads google library track AR12345678901234567 "Nike, Inc." --json
-```
-
-**Response (with `--json`):**
-
-```json
-{
-  "ok": true,
-  "data": {
-    "advertiserId": "ar_abc123",
-    "accountId": "acc_def456",
-    "totalAdCount": 342,
-    "activeAdCount": 89
-  }
-}
-```
-
-**Flags:**
-
-| Flag     | Description          |
-|----------|----------------------|
-| `--json` | Output in JSON format |
-
----
-
-### `baker ads google library list-advertisers`
-
-List all tracked Google advertisers and their accounts.
-
-```bash
-baker ads google library list-advertisers
-baker ads google library list-advertisers --output md
-```
-
-**Flags:**
-
-| Flag       | Description                    |
-|------------|--------------------------------|
-| `--output` | Format: `json` \| `csv` \| `md` |
-
----
-
-### `baker ads google library sync-status <accountId>`
-
-Check the sync status and ad counts of a tracked account.
-
-```bash
-baker ads google library sync-status acc_def456
-```
-
-**Response:**
-
-```json
-{
-  "ok": true,
-  "data": {
-    "syncStatus": null,
-    "totalAdCount": 342,
-    "activeAdCount": 89
-  }
-}
-```
-
-`syncStatus` is `null` when idle, `"syncing"` during a sync, or `"error"` if the last sync failed.
-
----
-
-### `baker ads google library search-ads <accountId>`
-
-Search and filter ads for a tracked account. Supports pagination.
-
-```bash
-baker ads google library search-ads acc_def456
-baker ads google library search-ads acc_def456 --search "summer sale" --isActive --mediaType image
-baker ads google library search-ads acc_def456 --sort newest --limit 50
-baker ads google library search-ads acc_def456 --cursor "eyJwYWdl..."
-```
-
-**Response:**
-
-```json
-{
-  "ok": true,
-  "data": {
-    "page": [
-      {
-        "_id": "abc123",
-        "platform": "google",
-        "externalId": "CR_1234567890",
-        "isActive": true,
-        "mediaType": "image",
-        "headline": "Summer Sale — 50% Off Everything",
-        "description": "Shop our biggest sale of the year. Free shipping on all orders.",
-        "destinationUrl": "https://example.com/summer-sale",
-        "bodyText": "Summer Sale — 50% Off Everything",
-        "pageName": "Example Store",
-        "impressionsMin": 100000,
-        "impressionsMax": 200000,
-        "startDate": "2025-06-01",
-        "endDate": "2025-06-30",
-        "firstSeenAt": 1717200000000,
-        "lastSeenAt": 1719792000000,
-        "publisherPlatforms": ["GOOGLE_ADS"],
-        "regionCodes": ["US", "GB"],
-        "variations": [
-          {
-            "headline": "Summer Sale — 50% Off",
-            "description": "Shop our biggest sale of the year.",
-            "destinationUrl": "https://example.com/summer-sale",
-            "imageUrl": "https://...",
-            "visibleUrl": "example.com"
-          }
-        ],
-        "regions": [
-          { "code": "US", "name": "United States" }
-        ],
-        "analysisStatus": "completed",
-        "aiAnalysis": {
-          "aiSummary": "Promotional display ad for a seasonal sale with urgency-driven CTA",
-          "hookAngle": "Discount/Price",
-          "offerType": "Percentage Discount",
-          "ctaStrategy": "Shop Now",
-          "funnelStage": "Bottom",
-          "targetAudience": "Price-sensitive shoppers",
-          "adFormat": "responsive_display",
-          "tags": ["sale", "discount", "ecommerce"],
-          "trustSignals": ["Free shipping"],
-          "keyMessages": ["50% off", "Free shipping"],
-          "competitiveAngle": "Price leadership",
-          "dominantColors": ["#FF5733", "#FFFFFF"],
-          "analyzedAt": 1719792000000
-        }
-      }
-    ],
-    "continueCursor": "eyJwYWdl...",
-    "isDone": false
-  }
-}
-```
-
-**Key response fields:**
-
-| Field | Description |
-|-------|-------------|
-| `headline`, `description` | Top-level ad copy (first variation) |
-| `variations[]` | All ad variations with copy, images, videos, and URLs |
-| `regions[]` | Geographic targeting regions |
-| `impressionsMin/Max` | Estimated impression range (Google Ads Transparency data) |
-| `publisherPlatforms` | Where the ad ran (GOOGLE_ADS, YOUTUBE, etc.) |
-| `analysisStatus` | AI analysis state: `pending`, `processing`, `completed`, `failed` |
-| `aiAnalysis` | AI-generated creative analysis (only present when `analysisStatus` is `completed`) |
-| `aiAnalysis.aiSummary` | One-line AI summary of the ad |
-| `aiAnalysis.hookAngle` | Creative hook (Discount, Fear, Social Proof, etc.) |
-| `aiAnalysis.funnelStage` | Funnel position: Top, Middle, Bottom |
-| `aiAnalysis.tags` | AI-generated tags for filtering |
-
-**Flags:**
-
-| Flag          | Description                                    |
-|---------------|------------------------------------------------|
-| `--search`    | Search term for ad text                        |
-| `--isActive`  | Filter by active ads only                      |
-| `--mediaType` | Filter by media type: `image`, `video`, `text` |
-| `--sort`      | Sort: `newest` or `oldest`                     |
-| `--limit`     | Max results per page (default 20, max 100)     |
-| `--cursor`    | Pagination cursor from previous response       |
-| `--output`    | Format: `json` \| `csv` \| `md`               |
-
----
-
-### `baker ads google library sync <accountId>`
-
-Trigger an immediate re-sync for a tracked account. Polls every 5 seconds until complete (10-minute timeout). Progress is written to stderr.
-
-```bash
-baker ads google library sync acc_def456
-```
-
-**Response:**
-
-```json
-{
-  "ok": true,
-  "data": {
-    "totalAdCount": 350,
-    "activeAdCount": 92
-  }
-}
-```
-
----
-
-### `baker ads google library search-competitors "keyword"`
-
-Search for competitors running Google ads for a keyword. Uses DataForSEO (same data as `baker research advertisers`).
-
-```bash
-baker ads google library search-competitors "running shoes"
-baker ads google library search-competitors "crm software" --location uk
-```
-
-**Flags:**
-
-| Flag         | Description                |
-|--------------|----------------------------|
-| `--location` | Location name or code      |
-| `--json`     | Output in JSON format      |
-
----
-
 ### Staged writes (`baker ads google budgets|campaigns|...`)
 
 Write commands **never touch the Google Ads API at stage time**. Each command stages a create/update/pause/resume/remove op against the current chat's draft (`BAKER_CHAT_ID`); the dashboard shows it as a pending "Google Ads" change, and the whole draft applies as one atomic `GoogleAdsService.Mutate` when the chat is published. Feature-flagged per company (`companies.googleAdsWriteEnabled`) — off by default = a fully simulated publish with zero real API calls.
@@ -2417,13 +2163,17 @@ baker testimonials tags
 
 ### Winning Ads (`baker winning-ads`)
 
-Search the **ad-dna** corpus of scored "winning" competitor ads for reference creatives to reproduce (e.g. with `baker canvas`). Each result carries a presigned media URL (~1h TTL), the ad's DNA summary, and scores. The CLI authenticates with the normal `BAKER_API_KEY`; the Baker backend proxies the request to the ad-dna service with a server-held token — no extra credential in the sandbox.
+Search the **ad-dna** corpus of scored "winning" competitor ads for reference creatives to reproduce (e.g. with `baker canvas`), and manage the brands your library tracks (`follow` / `following` / `unfollow`). Each result carries a presigned media URL (~1h TTL), the ad's DNA summary, and scores. The CLI authenticates with the normal `BAKER_API_KEY`; the Baker backend proxies the request to the ad-dna service with a server-held token — no extra credential in the sandbox.
+
+> The corpus has **Meta + LinkedIn** connectors, so `--platform` inputs are limited to `meta,linkedin`. (Older result rows may still carry a legacy platform string.)
 
 > Backend env: the Convex deployment must have `AD_DNA_API_TOKEN` set (`npx convex env set AD_DNA_API_TOKEN …`). `AD_DNA_API_URL` is optional and defaults to `https://ads.withbaker.com`.
 
+> Replaces the old `baker ads google library` tree, which has been removed. Competitor-by-keyword discovery still lives at `baker research advertisers`.
+
 ### `baker winning-ads search <query>`
 
-Semantic search (dense recall + BM25 + rerank). The CLI projects each result to a **lean, decision-focused** shape so the agent's context stays small — default fields: `advertiser`, `advertiser_id`, `platform`, `format`, `relevance`, `winner_score`, `summary` (what the ad is about), `media_url`; plus top-level `pool_size` and `match_confidence`. `--full` adds DNA detail (`angle`, `target_persona`, `hook_archetype`, `awareness_stage`, `industry`) + longevity (`days_active`, `reach`, `active`, `winner_category`, `media_kind`). `--output json` (default) returns the lean objects; `--output md` prints a table.
+Semantic search (dense recall + BM25 + rerank) → `POST /api/ad-library/winners/search`. The CLI projects each result to a **lean, decision-focused** shape so the agent's context stays small — default fields: `advertiser`, `advertiser_id`, `platform`, `format`, `relevance`, `winner_score`, `summary` (what the ad is about), `media_url`; plus top-level `pool_size`, `match_confidence` (`high|medium|low`), and `below_floor_count` (matches dropped under the relevance floor). `--full` adds DNA detail (`angle`, `target_persona`, `hook_archetype`, `awareness_stage`, `industry`) + longevity (`days_active`, `reach`, `active`, `winner_category`, `media_kind`). `--output json` (default) returns the lean objects; `--output md` prints a table.
 
 > `media_url` is the creative itself: for `static` it's the image, for `video` it's the video file. ad-dna stores **no separate poster** for videos, so a video result has only the video URL.
 
@@ -2445,7 +2195,7 @@ baker winning-ads search --ref-ad-id a_12345 --first-seen-after 2026-01-01T00:00
 | `--limit <n>` | Max results 1–100 (**default 10** — shortlist size) |
 | `--max-per-advertiser <n>` | Cap results per advertiser 1–50 (default 3) |
 | `--min-relevance <0-1>` | Relevance floor; trims weak matches |
-| `--platform <list>` | One or many of `meta,tiktok,linkedin,google_search,google_display,youtube,reddit,x,pinterest,snapchat` — pass a single value to search **only** that platform |
+| `--platform <list>` | `meta,linkedin` — pass a single value to search **only** that platform |
 | `--format <list>` | `video,static,carousel` |
 | `--winner-category <list>` | `winner,scaled_winner,evergreen,rising,untested,dud,…` (default: all) |
 | `--awareness <list>` | `unaware,problem_aware,solution_aware,product_aware,most_aware` |
@@ -2460,13 +2210,66 @@ Reading the scores: **`relevance`** (0–1) = match of the creative to your quer
 
 ### `baker winning-ads advertisers <brand>`
 
-Resolve a brand name → `advertiser_id`(s) in the corpus. Use it to find **your own** advertiser (to `--exclude-advertiser`) or a **competitor** (to `--advertiser-id`). Returns `advertiser_id`, `label`, `active_ads`, `total_ads`.
+List corpus brands by name or domain → `GET /api/ad-library/advertisers`. Use it to find **your own** advertiser (to `--exclude-advertiser`) or a **competitor** (to `--advertiser-id` / `winners`). Lean default fields: `advertiser_id`, `label`, `platform_count`, `family_count`, `active_ad_count`, `total_ad_count`; `--full` adds `scraped_name`, `image_url`, `platforms`, `total_reach`, `last_synced_at`. Supports `--platform meta|linkedin`, `--limit`, `--offset`.
 
 ```bash
 baker winning-ads advertisers "Acme" --output md          # find our own advertiser id
 baker winning-ads advertisers "Deel" --platform meta --output md
 ```
 
+### `baker winning-ads follow "<domain | profile URL | brand>" --platform meta|linkedin`
+
+Add **all** of a brand's ads to your library — every platform (Meta + LinkedIn) and every country → `POST /api/ad-library/follow`. `--platform` is **required**, but it only tells us how to read your `input` (Facebook vs LinkedIn URL); it does **not** limit what we track. A bare domain is best: we resolve both the Meta page and the LinkedIn company from it and track both. Discovery is never region-scoped. The result `status` is one of:
+
+- `following` — the brand is already in the corpus; you're now subscribed (no wait).
+- `added` — a new brand was queued for ingestion; its ads appear as discovery completes (a `hints[]` note flags this).
+- `ambiguous` — the input mapped to multiple brands; pick one from `candidates` and re-run with a more specific domain/URL.
+
+```bash
+baker winning-ads follow "deel.com" --platform meta
+baker winning-ads follow "https://www.linkedin.com/company/acme" --platform linkedin --label "Acme (competitor)"
+```
+
+### `baker winning-ads following`
+
+List the brands you follow → `GET /api/ad-library/following`. Each row shows `status` (`ready` vs `adding…`) plus cached counts (`active_ad_count`, `total_ad_count`, `family_count`) and discovery progress (`adding_discovered`, `adding_enqueued`). `--full` adds `image_url` + `platforms`.
+
+```bash
+baker winning-ads following --output md
+```
+
+### `baker winning-ads winners <advertiser>`
+
+Top winning ads for one advertiser id → `GET /api/ad-library/advertiser-winners`. Same lean winner cards as `search` (add `--full` for DNA + longevity). Supports `--top N` and `--platform meta|linkedin`.
+
+```bash
+baker winning-ads winners adv_123 --top 15 --output md
+```
+
+### `baker winning-ads unfollow <advertiser>`
+
+Stop following a brand by advertiser id → `POST /api/ad-library/unfollow`. Returns `{ removed }`.
+
+```bash
+baker winning-ads unfollow adv_123
+```
+
+### `baker winning-ads brief`
+
+Generate a creative brief grounded in strategically-similar winners → `POST /api/ad-library/brief`. Optionally describe the target creative with `--dna` (a JSON object), steer with `--notes`, and cap references with `--k`. Returns `brief_markdown` + `reference_ad_ids`.
+
+```bash
+baker winning-ads brief --dna '{"angle":"cost savings","awareness_stage":"solution_aware"}' --notes "B2B, LinkedIn video" --k 8
+```
+
+### `baker winning-ads patterns --winners <adIds> --duds <adIds>`
+
+Mine what separates two cohorts of ads → `POST /api/ad-library/patterns`. Pass a comma-list of winning ad ids (`--winners`, cohort A) and weaker/dud ad ids (`--duds`, cohort B), plus optional `--top-n`. Returns each discriminating DNA field with the cohort it `favors` (`winners`/`duds`), a `score`, and the top values on each side.
+
+```bash
+baker winning-ads patterns --winners a_1,a_2,a_3 --duds a_9,a_8 --top-n 10 --output md
+```
+
 ---
 
 ### Scheduled Actions (`baker scheduled-actions`)
@@ -2502,6 +2305,46 @@ Rules:
 
 ---
 
+### Marketing Tags (`baker tags`)
+
+Read the client's marketing/analytics tags (Meta pixel, GA4, Google Ads, GTM, Clarity, Hotjar, PostHog, …) — production tags overlaid with the changes staged in this chat.
+
+**The CLI is read-only.** Every tag change (create, edit, delete) goes through the `request_tag_input` tool (`baker_ui` MCP server): the agent proposes one or more changes — each becomes a tab in one blocking approval form — pre-filling the non-secret fields it knows; the user reviews, edits, fills secret fields, and approves or skips each tab. Approved changes stage on the chat and apply when the chat is published; discarding the chat drops them.
+
+`BAKER_CHAT_ID` must be set.
+
+```bash
+baker tags list       # effective view: production + staged, full readable config + secret status
+baker tags draft      # review the staged changes awaiting publish
+```
+
+Notes:
+
+- **`list` prints each tag's full readable config.** Every non-secret field is shown in full under the tag — the Clarity `projectId`, GA4 `measurementId`, the entire custom `code` snippet, etc. — so the agent reuses a stored value to pre-fill a follow-up change instead of asking the user for something already installed. Secrets are never among these fields. (`--json` emits the same data as the raw envelope.)
+- **Secrets never travel through this CLI or the chat.** Secret fields (`accessToken`, `apiSecret`, `authorizationToken`, `apiKey`, `conversionToken`, `oauthProviderId`) are entered only in the dashboard's secure tag form and flow straight into the staged draft; tool responses only ever name which secret fields are set/pending.
+- Staged creates get a server-generated `tag_temp_*` ref (returned in the tool result and printed by `list`). Use it (or a real tag id) as flow side-effect `tagIds` — the published tag keeps resolving under the temp ref.
+- Proposing a delete on a `tag_temp_*` ref drops the staged create instead.
+- Single-instance types (`code`, `posthog`, `datafast`) reject a second instance against the chat's effective view.
+- Conflicts at publish (tag deleted in the dashboard, config invalid) skip the op with a recorded reason — they never block the publish.
+
+### Forms / Flows (`baker flows`)
+
+Read this workspace's Forms (flows) and the configuration status of each one's **confidential fields** — side-effect connection secrets, OAuth connections, and third-party field definitions (HubSpot, Calendly, HighLevel, SavvyCal). Reads the local `_data.json` files; no secret values are ever decrypted or printed.
+
+**The CLI is read-only.** Author a Form's structure (nodes, conditions, side effects, field mappings) by editing its `_data.json` with the flow-builder skill. Configure the confidential fields it reports as `[missing]` / `[needs connection]` / `not selected` through the `request_flow_input` tool (`baker_ui` MCP server): the agent authors the surrounding structure, references it by `nodeId`/`sideEffectId`, and the user enters secrets, connects/picks OAuth accounts, and picks third-party forms in the dashboard. Those values are written (encrypted, where a secret) into the Form on the chat's branch and go live when the chat is published.
+
+```bash
+baker flows list            # every Form + how many confidential fields still need setup
+baker flows show contact    # one Form's confidential fields and their status
+baker flows show contact --full   # include the full flow tree (secret values redacted)
+```
+
+Notes:
+
+- **Secrets never travel through this CLI or the chat.** `show` reports only whether each field is configured (`[set]`/`[missing]`, `[connected]`/`[needs connection]`, selected/not selected) — never a value. Configured secrets appear only as `[configured]` ciphertext markers.
+- Confidential side-effect types: `httpWebhook`, `zapier`, `crmble` (typed credentials); `pipedrive`, `googleSpreadsheet`, `hubspotForm`, `goHighlevelContact` (OAuth connection + resource); `email`. Widget node types needing a resource pick: `calendly`, `savvycal`, `hubspot`, `hubspotMeeting`, `highlevel`, `highlevelForm`.
+- `request_flow_input` changes stage on the chat's branch and apply when the chat is published; discarding the chat drops them.
+
 ### Action Items (`baker actions`)
 
 Manage action items for the current chat. Most write operations stage on the chat's draft and apply atomically when the chat is published. Claim/release run live so other chats can see who's working on what.
@@ -2661,29 +2504,6 @@ baker canvas run my-canvas.json
 #     single node — that old serial workaround is obsolete.
 baker canvas run my-canvas.json --parallel 8
 
-# 2c. Runs persist across sandboxes/sessions by default: node results sync to a
-#     company-scoped remote cache (small JSON pointers; bytes stay in R2), so a FRESH
-#     sandbox re-runs an already-computed canvas at zero credits — assets rehydrate
-#     from R2, sha-verified. Every run also posts a durable history record (per-node
-#     outputs, credits, cached/fresh) that powers the dashboard's Creatives
-#     generations timeline. Opt out with --remote-cache off (env
-#     BAKER_CANVAS_REMOTE_CACHE=off) and --no-record. With --remote-cache off,
-#     assets are not uploaded, so a recorded run keeps its stats but has no
-#     browsable outputs — pass --no-record too if you want nothing persisted.
-baker canvas run my-canvas.json --remote-cache off --no-record
-
-# 2d. Regenerate a node whose prompt is fine (force a fresh roll). The engine is
-#     content-addressed: re-running an UNCHANGED node returns the identical cached
-#     render, never a new draw. To re-roll a node without editing its prompt (a
-#     color drifted, a face came out wrong), force it fresh two ways — NEVER
-#     restructure the canvas (repointing output / deleting nodes) to trick the cache:
-#       • One-shot flag — forces the named nodes + everything downstream fresh this
-#         run, leaving every other node cached (unknown ids fail loudly before billing):
-baker canvas run my-canvas.json --regenerate gen_4x5,gen_9x16
-#       • Persistent — add/bump a node's `regenerate` field in the canvas JSON
-#         (e.g. "regenerate": 2) and re-run; the fresh render is reproducible in any
-#         later session. Bump it again (3, 4, …) for each additional draw.
-
 # 3. Inspect a finished run (per-node timing, file list, optional video thumbs)
 baker canvas inspect <run_id>
 
@@ -2783,20 +2603,6 @@ A literal string value. Use for prompts, descriptions, copy.
 
 ---
 
-##### `collect`
-
-Gather images from multiple upstream nodes into one ordered array — the standard terminal for **multi-variant canvases** whose final output is several images (e.g. one artwork composited into N scene photos, one `image_generate` branch per scene). Point the canvas `output` at this node and every collected image becomes a final (`final#0`…`final#n-1`, capped at 10 in run records).
-
-Pure ref passthrough: zero credits, no byte downloads, and each final carries a **label** into the run record — its producer node id (`$ref:gen_billboard_03.images#0` → `gen_billboard_03`) or an explicit `params.labels[i]` — so variants stay identifiable in the dashboard grid and per-output selection. Name branches after their scene/variant to get meaningful labels for free.
-
-**Inputs:** `images` (`ImageRef[]`, min 1) — wire a literal array of refs, one per branch: `["$ref:gen_a.images#0", "$ref:gen_b.images#0", …]`.
-
-**Params:** `labels` (string[], optional) — one unique label per wired image; overrides the producer-id default.
-
-**Outputs:** `images` → `image[]`, same order as wired.
-
----
-
 ##### `ffmpeg`
 
 Local ffmpeg passthrough. Write the argv you'd type, declare outputs, the engine stages inputs and ingests results. See [Local CLI nodes](#local-cli-nodes) for the placeholder safety contract.
@@ -2942,7 +2748,7 @@ Pick a `source` discriminator and declare the kind you expect. See [Ingestion](#
 
 **Outputs:** `asset` → `<params.expect>` / content-determined (URL strategy table) or extension-inferred (path).
 
-**Path-source notes:** the canvas is **not portable** to another machine without the file. Cache key folds the file's `mtime:size`, so editing the file invalidates the cache automatically. Supported extensions: `png`, `jpg`/`jpeg`, `webp`, `gif`, `avif`, `svg`, `mp4`, `webm`, `mov`, `m4v`, `mp3`, `wav`, `m4a`, `ogg`, `flac`, `json`, `txt`, `md`, `markdown`, `html`/`htm`, `csv`, `ttf`, `otf`, `woff`, `woff2`. Unknown extensions fall back to magic-byte sniffing for common image formats (and an SVG content sniff), else `kind_mismatch`. **Any `expect: "image"` in a format image-generation models can't read (SVG, AVIF, HEIC, TIFF, BMP) is normalized to PNG on ingest** — model-safe rasters (`jpeg`/`png`/`gif`/`webp`) pass through untouched, everything else is transcoded so a reference can never 400 a generation. This applies to **both `source: "path"` and `source: "url"`** (URL images are fetched and normalized locally, since the backend can't run the rasterizer). SVG gets density-aware upscaling (longest edge near 2048px, transparency preserved). The normalized asset carries `metadata.rasterized_from` set to the source format (e.g. `"svg"`, `"avif"`). **Video (`expect: "video"`) duration is probed from the file's ISO-BMFF (`mp4`/`mov`/`m4v`) header** and stamped as the canonical `duration_ms` (and `metadata.duration_ms`); other containers (e.g. `webm`) leave it unset. Downstream `video_deconstruct` uses this declared duration to size its ingest-poll timeout and preflight — without it those fall back to worst-case budgets and a single deconstruct step can hit the action time limit.
+**Path-source notes:** the canvas is **not portable** to another machine without the file. Cache key folds the file's `mtime:size`, so editing the file invalidates the cache automatically. Supported extensions: `png`, `jpg`/`jpeg`, `webp`, `gif`, `avif`, `svg`, `mp4`, `webm`, `mov`, `m4v`, `mp3`, `wav`, `m4a`, `ogg`, `flac`, `json`, `txt`, `md`, `markdown`, `html`/`htm`, `csv`, `ttf`, `otf`, `woff`, `woff2`. Unknown extensions fall back to magic-byte sniffing for common image formats (and an SVG content sniff), else `kind_mismatch`. **SVG (`expect: "image"`) is rasterized to a transparent PNG on ingest** — brand logos are usually SVG, and image-generation models can't read SVG markup, so it's upscaled (longest edge near 2048px) with transparency preserved and the resulting asset carries `metadata.rasterized_from: "svg"`. **Video (`expect: "video"`) duration is probed from the file's ISO-BMFF (`mp4`/`mov`/`m4v`) header** and stamped as the canonical `duration_ms` (and `metadata.duration_ms`); other containers (e.g. `webm`) leave it unset. Downstream `video_deconstruct` uses this declared duration to size its ingest-poll timeout and preflight — without it those fall back to worst-case budgets and a single deconstruct step can hit the action time limit.
 
 **Cost:** 0 engine credits for direct fetch + yt-dlp + local file. Handinger charges per scrape.
 
@@ -3392,9 +3198,9 @@ Accepted ref-image MIMEs vary by model — see per-model sections below.
 
 ###### Model: `bytedance/seedance-2.0`
 
-Production-quality ad-creative model. Routed via **Replicate** (`bytedance/seedance-2.0`). NOTE: ByteDance's upstream "real person" likeness filter still blocks photorealistic human reference frames on **any** reseller — the escape is a synthetic/AI presenter face or routing real faces to Veo, not the provider.
+Production-quality ad-creative model. Routed via **fal.ai** (not OpenRouter) because OpenRouter's Seedance passthrough rejects photorealistic human reference frames via ByteDance's "real person" safety filter.
 
-Ref-image MIMEs: `image/png`, `image/jpeg`, `image/webp`.
+Ref-image MIMEs: `image/png`, `image/jpeg`, `image/webp` (via fal.ai).
 
 | Name | Type | Required | Notes |
 |---|---|---|---|
@@ -3448,7 +3254,7 @@ Ref-image MIMEs: `image/png`, `image/jpeg`, `image/webp`, `image/gif` (via OpenR
 >
 > A scaffolded canvas carries this table inline at `metadata.todo.model_constraints`.
 
-> **Content-policy blocks are deterministic, not flaky.** ByteDance's Seedance rejects any first/last frame that reads as a real-person likeness (even an AI-generated face) — surfaced as `content_policy_blocked` (HTTP 422, **non-retryable**). This is ByteDance's upstream filter, so it fires on **any** reseller (Replicate or otherwise) — a provider swap does **not** route around it. Retrying **never** succeeds and wastes credits. Fix the cause: use a **synthetic/AI-generated** (non-identifiable) presenter face, or route a real face to **Veo** (`person_generation: allow_adult`), or make the source frame less photorealistic.
+> **Content-policy blocks are deterministic, not flaky.** fal.ai/Seedance rejects any first/last frame that reads as a real-person likeness (even an AI-generated face) — surfaced as `content_policy_blocked` (HTTP 422, **non-retryable**), even when fal's proxy chain masks it as a 5xx. Retrying **never** succeeds and wastes credits. Fix the cause: switch the clip to the other curated model (Veo routes around fal's filter), or make the source frame less photorealistic.
 
 ---
 
@@ -3499,7 +3305,7 @@ None.
 
 ##### `video_lipsync`
 
-Lip-sync a video to an audio track via Sync Labs `sync/lipsync-2` (Replicate).
+Lip-sync a video to an audio track via VEED (fal.ai).
 
 **Inputs**
 
@@ -3526,7 +3332,7 @@ Lip-sync a video to an audio track via Sync Labs `sync/lipsync-2` (Replicate).
 
 ##### `video_background_remove`
 
-Strip a video's background → transparent alpha WebM (VP9) or MOV (ProRes 4444). Powered by `sprited/birefnet-video` (Replicate).
+Strip a video's background → alpha WebM/H264. Powered by fal.ai VEED.
 
 **Inputs**
 
@@ -3702,7 +3508,7 @@ Place and mix several audio clips onto one timeline — a music bed plus timed v
 
 ##### `image_background_remove`
 
-Strip background → transparent PNG. Powered by `men1scus/birefnet` (Replicate). (Note: mask-only output is no longer produced.)
+Strip background → transparent PNG (or mask). Powered by fal.ai BiRefNet v2.
 
 **Inputs**
 
@@ -3944,29 +3750,25 @@ Validate, then execute the graph. Blocks until done. Logs one line per node. Ret
 | `--run-id <id>` | auto ULID | Override the generated run id. |
 | `--cache-policy <policy>` | `read_write` | `read_write`, `bypass`, or `read_only`. |
 | `--concurrency <n>` | `5` (or `BAKER_CANVAS_CONCURRENCY`) | Max nodes executing at once within a layer. |
-| `--remote-cache <on\|off>` | `on` (or `BAKER_CANVAS_REMOTE_CACHE`) | Company-scoped remote cache + durable asset persistence. |
-| `--no-record` | records | Skip posting the durable run-history record (and its live progress). |
-
-**Run history streams live.** The run posts its plan (every node + its dependency edges) the moment validation passes, then re-posts a progress snapshot as each node starts and settles — the dashboard's creative workflow graph shows nodes flipping pending → running → done in real time, with each node's outputs attached as they land. A failed run keeps its per-node trail (what completed, what died). All best-effort: an unreachable backend never changes the run's outcome.
 
 **Failures don't abandon sibling work.** Nodes in a layer run under the concurrency cap and every one **settles** — a failed clip no longer kills its in-flight siblings, whose finished results still land in the content-addressed cache. One failure re-throws as-is; several are reported together (each failed node named). Re-running `baker canvas run` resumes from the cache and re-executes **only** the failed nodes and their descendants — never hand-orchestrate per-node renders. Long `video_generate` clips execute as **backend jobs** (the CLI polls; a CDN/proxy timeout can no longer kill a generation mid-flight).
 
 #### `baker canvas scaffold-video <video> [flags]`
 
-Turn a reference video into a **runnable, self-validated reproduction canvas** in one command — the video counterpart of `scaffold-static-ad`. The `<video>` positional is a **local path OR an http(s) URL** (a `baker winning-ads` `media_url`, a library URL, any reel link) — a URL is downloaded for you (no manual `curl` first), so pass `--slug`/`--out` with it to give the canvas a home. It runs **billed passes** up front:
+Turn a reference video into a **runnable, self-validated reproduction canvas** in one command — the video counterpart of `scaffold-static-ad`. It runs **billed passes** up front:
 
-1. **`video_deconstruct`** (`~google/gemini-pro-latest`, full mode) — reverse-engineers the video into a scene-by-scene blueprint + word-level transcript, written next to the canvas as **`prompt.json`** (the human-editable source of truth). Each scene's `start_frame_prompt`/`end_frame_prompt` are inlined into the frame nodes (see below); the shared **global style reference** every frame reads via `target_blueprint` is a **slim projection** written alongside as **`prompt.style.json`** (`global` cast/palette/brand + `reference_elements` only, no per-scene array). A 33-scene blueprint is ~200 KB — inlining it into every one of a dozen frame prompts was pure waste and let a frame blend in another scene's content; the slim is ~5 KB. Edit `prompt.json` and re-scaffold to refresh the style projection.
+1. **`video_deconstruct`** (`~google/gemini-pro-latest`, full mode) — reverse-engineers the video into a scene-by-scene blueprint + word-level transcript, written next to the canvas as **`prompt.json`**. Each scene's `start_frame_prompt`/`end_frame_prompt` are inlined into the frame nodes (see below); `prompt.json` then rides along as the shared **global style reference** (palette, cast cohesion) and as provenance.
 2. **recurring-element selection** (`~google/gemini-flash-latest`) — picks only the **recurring, identity-critical** elements (each `global.cast` person, a recurring animal, a showcased product, the brand logo) and the scene indices each appears in. One real reference image grounds each element across **every** frame it appears in, so the same actor stays consistent the whole video. This selection runs as a **second pass over a slimmed blueprint** (cast/branding + each scene's frame prompts only) — a long ad's full blueprint can exceed the engine's inline-prompt limit, so the heavy per-scene detail (dialogue, overlays, transcript) the selector never reads is dropped before the prompt.
 
 Before the deconstruct it runs a **local shot-cut pass** on the source file with **[PySceneDetect](https://www.scenedetect.com)** (`scenedetect` CLI, `detect-content` — the battle-tested HSV content detector, installed in the canvas sandbox) and passes the cut timestamps as `video_deconstruct`'s `shot_cuts`. The deconstruct snaps its scene boundaries onto those real cuts and **splits any scene that spans one**, so a scene's frames can never straddle a hard cut (the failure where a scene's start frame was the couch and its end frame the b-roll). Two knobs tuned for fast social ads: the content **threshold defaults to 18** (PySceneDetect's own default of 27 misses soft reframes) and the **minimum scene length is dropped to 0.25s** (its default ~0.6s merges away rapid montage flashes) — so super-fast cuts survive and become cheap still-holds downstream. The threshold is **adaptive**: if the first pass looks like a continuous shot shredded into many close micro-cuts (a talking-head selfie's natural motion), it re-runs at PySceneDetect's own default of 27 and **merges the two passes** — the high-threshold set is the base, and the low pass's *isolated* extras (real soft blur-morph transitions that vanish at 27) are added back while clustered extras (motion shred) stay dropped. Pinning **`--shot-threshold N`** disables the re-check (lower = more cuts). The backend snap window is likewise **adaptive** (up to 1s onto an unambiguous nearest cut, shrinking around dense cut pairs so a boundary never jumps past the wrong cut), any scene spanning an interior cut is split, and the residual-sliver coalesce is **cut-aware**: a drift sliver folds backward across its non-cut edge and never re-merges across a real cut. If `scenedetect` is unavailable it warns loudly and degrades to LLM-only boundaries.
 
 A shot longer than the video model's per-clip ceiling (Seedance's 15s, passed as `video_deconstruct`'s `max_clip_s`) is split into equal **continuation sub-scenes** that share their splice boundary exactly — so a long shot is reproduced in **full** (no truncation) and joins seamlessly. Each sub-scene carries `continues_previous`.
 
-It then scaffolds the full pipeline like an **editing timeline**: each clip gets a **static-ad-grade start AND end keyframe** (`image_generate`, each with its **own self-contained `params.prompt`** — edit a frame node to change only that frame; the slim `prompt.style.json` wired as the **shared `target_blueprint`** style reference, plus a per-element reference legend). Each keyframe is **fully recast** to the dropped `el_*` reference images. The original extracted frame is kept LAST as a **pure composition anchor** (framing / camera angle / shot size / pose) whenever identity is safely locked — i.e. a frame with no person/animal, OR every cast member present is **sheet-backed** (a multi-view turnaround owns identity, so the anchor can reproduce the source's framing without dictating the face). Since every base element is now sheet-backed by default, cast frames keep their framing anchor too — this is what reproduces the source's composition (a side-profile stays a side-profile, the camera angle holds scene to scene) instead of drifting to a fresh guess. The anchor's legend forbids taking identity/text/palette from it. It is dropped only when a cast member rests on a weak lone-snapshot reference (e.g. a `same_as` second-look slot), where the original frame could re-leak the source actor. Both keyframes feed `video_generate` (`first_frame`+`last_frame`, so Seedance interpolates real in-shot motion; ultra-detailed motion brief; duration snapped to the nearest allowed clip length). Every keyframe grounds **only on its own extracted frame + `el_*` slots** — no reference to any other generated frame — so all images render **in parallel** (no cascade). Source-frame URLs are **deduped** (each ingested once). `--frames reuse` wires the real source frame straight in.
+It then scaffolds the full pipeline like an **editing timeline**: each clip gets a **static-ad-grade start AND end keyframe** (`image_generate`, each with its **own self-contained `params.prompt`** — edit a frame node to change only that frame; `prompt.json` wired as the **authoritative shared `target_blueprint`**, plus a per-element reference legend). Each keyframe is **fully recast** to the dropped `el_*` reference images. The original extracted frame is kept LAST as a **pure composition anchor** (framing / camera angle / shot size / pose) whenever identity is safely locked — i.e. a frame with no person/animal, OR every cast member present is **sheet-backed** (a multi-view turnaround owns identity, so the anchor can reproduce the source's framing without dictating the face). Since every base element is now sheet-backed by default, cast frames keep their framing anchor too — this is what reproduces the source's composition (a side-profile stays a side-profile, the camera angle holds scene to scene) instead of drifting to a fresh guess. The anchor's legend forbids taking identity/text/palette from it. It is dropped only when a cast member rests on a weak lone-snapshot reference (e.g. a `same_as` second-look slot), where the original frame could re-leak the source actor. Both keyframes feed `video_generate` (`first_frame`+`last_frame`, so Seedance interpolates real in-shot motion; ultra-detailed motion brief; duration snapped to the nearest allowed clip length). Every keyframe grounds **only on its own extracted frame + `el_*` slots** — no reference to any other generated frame — so all images render **in parallel** (no cascade). Source-frame URLs are **deduped** (each ingested once). `--frames reuse` wires the real source frame straight in.
 
 **Composited scenes (split-screen / picture-in-picture / keyed presenter).** Real ads aren't always one full-frame shot — a frame can be **persistently divided** (b-roll on top, a presenter talking on the bottom) or **layer a presenter** over background footage (boxed in a corner, or green-screen keyed). The deconstruct now reports this per scene as `scene.composition` (`layout: split_screen | pip | keyed_overlay`, with one `region` per stream — each its own clean-plate frame + motion brief, the talking-head region flagged `is_presenter`). The scaffold reproduces a composited scene by building **one clip per region** (`s<i>_r0_*`, `s<i>_r1_*`, …) and compositing them with ffmpeg: a split-screen `vstack`/`hstack` (stack direction read from the region **panels**, so a top/bottom split always stacks vertically), or a picture-in-picture `overlay` of the presenter inset at its corner. A **keyed** presenter is first cut to transparency by `video_background_remove` (`s<i>_key`), then overlaid. The presenter region carries the native lip-synced voice; b-roll/render panels stay silent. To change a layout, edit `composition` in `prompt.json` and re-scaffold, or hand-edit the `s<i>_composite` ffmpeg args. Plain full-frame scenes (the default) are unaffected.
 
-**Typed region kinds & real screen surfaces.** Each composition region now carries a `kind` — `camera` (filmed footage, re-generated), `screen_capture` (app/site/document screen recording), `static_graphic` (designed text/graphic panel), or `generated` (3D/motion graphics) — plus an optional `nested` list for video-in-video (a Loom-style camera bubble inside a screen share). `kind` is authoritative for routing (prose keywords remain the fallback for older blueprints): `screen_capture`/`static_graphic` regions are **never generated by the video model** — the scene renders as a clean background plate (its clip prompt is scrubbed of all screen narration and forbids rendering UI) and the real surface is composited on the overlay layer. The route is decided **once per persistent layout run** (consecutive scenes sharing one composition signature), so a layout that runs unbroken across many scenes can't flip between pipelines on wording differences. A persistent surface seeds **ONE grouped stub** in `video-overlay-composition/index.html` spanning its whole window, with a per-scene **state timeline** — build one continuous screen recording/mockup, not one screenshot per scene. A `screen_capture` region also carries `surface_id`: a source video routinely **splices two unrelated screen recordings** under one persistent layout (a live app-processing capture, then an unrelated pre-made demo note) — the deconstruct assigns a stable id while the SAME recording continues and a new one when the on-screen content genuinely changes, so the run splits into **separate stubs** at the splice instead of asking for one screenshot that can't cover both. Full-frame screen scenes reuse the same `surface_id`: consecutive full-frame UI beats of one screen (e.g. a 3-scene import flow) share **ONE `s<i>_screen_ref` ingest** — the operator supplies that screenshot once instead of dropping the same capture into a dozen identical `[TODO]`s (distinct surfaces stay distinct). `baker canvas validate` additionally warns (`VIDEO_UI_IN_PROMPT`) if any clip prompt still narrates a screen surface, and (`VIDEO_BRANDMARK_IN_PROMPT`) if a generate prompt asks the model to paint a brand logo/wordmark (generation garbles marks; source the real one with `baker images logo` and composite it on the overlay layer).
+**Typed region kinds & real screen surfaces.** Each composition region now carries a `kind` — `camera` (filmed footage, re-generated), `screen_capture` (app/site/document screen recording), `static_graphic` (designed text/graphic panel), or `generated` (3D/motion graphics) — plus an optional `nested` list for video-in-video (a Loom-style camera bubble inside a screen share). `kind` is authoritative for routing (prose keywords remain the fallback for older blueprints): `screen_capture`/`static_graphic` regions are **never generated by the video model** — the scene renders as a clean background plate (its clip prompt is scrubbed of all screen narration and forbids rendering UI) and the real surface is composited on the overlay layer. The route is decided **once per persistent layout run** (consecutive scenes sharing one composition signature), so a layout that runs unbroken across many scenes can't flip between pipelines on wording differences. A persistent surface seeds **ONE grouped stub** in `video-overlay-composition/index.html` spanning its whole window, with a per-scene **state timeline** — build one continuous screen recording/mockup, not one screenshot per scene. A `screen_capture` region also carries `surface_id`: a source video routinely **splices two unrelated screen recordings** under one persistent layout (a live app-processing capture, then an unrelated pre-made demo note) — the deconstruct assigns a stable id while the SAME recording continues and a new one when the on-screen content genuinely changes, so the run splits into **separate stubs** at the splice instead of asking for one screenshot that can't cover both. `baker canvas validate` additionally warns (`VIDEO_UI_IN_PROMPT`) if any clip prompt still narrates a screen surface, and (`VIDEO_BRANDMARK_IN_PROMPT`) if a generate prompt asks the model to paint a brand logo/wordmark (generation garbles marks; source the real one with `baker images logo` and composite it on the overlay layer).
 
 **Designed graphics are rebuilt, not generated.** A `static_graphic` surface (a newspaper-collage panel, a meme card, a marketing composition) seeds a **GRAPHIC PANEL** stub — rebuild it as brand HTML or drop the design asset; it never gets the "screenshot the live page" instruction (there is no live page). A **full-frame** designed-graphic scene (the deconstruct emits one full-frame `static_graphic` region for meme/collage/motion-graphic beats) routes to a real design plate the same way screens do — no `image_generate`/`video_generate` — and dialogue over an all-graphic scene is voiceover by definition (nobody is on screen to lip-sync). A region typed `generated` whose own prose reads like a UI/designed panel is treated as a surface candidate too (the frame-grounded continuity checker delivers the verdict and corrects the kind), so one mistyped kind can't re-open the Seedance-paints-UI hole. Floating FX elements (hearts, sparkles, badges) ride the overlay layer: their narration is **scrubbed from clip briefs** and a categorical no-decorations directive is added, so the model can't bake a second, uneditable copy under the real composited one.
 
@@ -3978,13 +3780,13 @@ It then scaffolds the full pipeline like an **editing timeline**: each clip gets
 
 **Montage flashes held as stills — unless the picture really moves.** A rapid-cut beat shorter than ~2s with no spoken line is a **flash** — Seedance's shortest clip is 4s, so generating one (then trimming away most of it) burns credits for motion no viewer perceives. The scaffold instead **holds one keyframe as a still** for the scene length (a cheap ffmpeg loop, no billed `video_generate`), same look at a fraction of the cost. The deconstruct now stamps each scene's **`motion_level`** (`static` / `subtle` / `dynamic`): a **dynamic** flash (pouring chocolate, hands working, walking) keeps a **real trimmed clip** — freezing a moving montage turns it into a slideshow — while genuinely static beats (a logo card, a pinned photo, a product still) keep the cheap hold. Talking/ambient beats always keep a real clip (they need motion + native audio). The deconstruct also stamps each dialogue line's **`on_camera`** flag — a voice playing over b-roll, a graphic, or a mere *photo* of the speaker stays voiceover, so the scaffold never lip-syncs a scene with no speaking face (the polaroid close-up failure).
 
-**One clip per shot — separated at complete breaks.** A video is a sequence of clear **shots** with **complete breaks** (hard cuts) between them, and that is what the scaffold separates by: **two adjacent presenter shots at a hard cut become TWO clips**, never glued into one invented take just because the speech runs continuously across the cut. Each presenter shot is one Seedance clip (`s<anchor>_clip`, native lip-sync + audio) re-voiced to the brand voice. What is **NOT** split: a **voiceover** narration stays ONE ElevenLabs `tts` read across the b-roll it plays over, and a **b-roll cutaway** between two on-camera moments leaves the presenter shot continuous — the shown scenes aren't adjacent (the insert sits between them), so the clip covers both on-camera windows (sliced as `s<i>_seg`, an ffmpeg `-ss`/`-t` cut — video+audio from the *same* clip so lip-sync holds) while the cutaway plays its own silent clip over the continuing voice. "Shown" is decided by the **presenter element's per-scene presence**, not just who's speaking — a scene where a cast member narrates over b-roll (their element absent) is a cutaway, so the talking head never appears where the original cut away. A single shot longer than the **gateway-safe ~10s clip ceiling** (Seedance's *API* max is 15s, but the gateway often times out — **HTTP 524** — past ~10s) **splits into contiguous takes joined by a shared boundary frame**; the spine then **seam-dedups** that duplicated frame so the concat doesn't freeze on it (`--seam-dedup head|tail|off`, default `head` = drop the second clip's first frame). Timbre stays consistent across all the separate shot clips because every clip's native audio is re-voiced in **one merged per-speaker pass** (not per clip). A b-roll cutaway *inside* a phrase lands at an **approximate** time (Seedance exposes no word timing) — nudge the scene boundary if it's off its beat.
+**The phrase model (voice cut at pauses, not at visual cuts).** The voice is grouped into **phrases** — runs of continuous speech with no real pause, which may span several visual scenes. A phrase is voiced ONCE (so a sentence the deconstruct split at a visual cut never breaks mid-word): if the speaker is **shown** anywhere in the phrase it's a single Seedance clip (`s<anchor>_clip`, native lip-sync + audio) re-voiced to the brand voice; if the speaker is **never shown** it's one ElevenLabs `tts` read. The picture is then assembled **scene by scene**: a scene that shows the speaker **slices its window** out of the phrase clip (`s<i>_seg`, an ffmpeg `-ss`/`-t` cut — video and audio come from the *same* clip, so lip-sync holds), and a **b-roll cutaway** gets its own silent clip while the phrase's voice plays underneath. "Shown" is decided by the **presenter element's per-scene presence**, not just who's speaking — a scene where a cast member narrates over b-roll (their element absent) is treated as a cutaway, so the talking head never appears where the original cut away. A presenter run longer than the **gateway-safe ~10s clip ceiling splits at a scene boundary** into contiguous takes (each its own clip + convert), so a sliced window never reads past its clip. (Seedance's *API* max is 15s, but the generation gateway frequently times out — **HTTP 524** — before it can deliver a clip longer than ~10s, so the scaffold never asks for one that long; 10s is a Seedance-allowed duration, so the split clip still snaps cleanly.) A b-roll cutaway *inside* a phrase lands at an **approximate** time (Seedance exposes no word timing) — nudge the scene boundary if it's off its beat.
 
 **A starting point, not a locked render.** The canvas mirrors the reference's structure to give you a faithful scaffold, but `metadata.todo.full_flexibility` makes explicit that the agent has **full editing freedom**: add / delete / reorder / split / merge scenes, re-prompt any frame or motion brief, change a scene's layout (full-frame ↔ composite), or rewrite any line — the content-addressed cache re-bills only what changes, and `baker canvas validate` re-checks timing/lip-sync after any edit.
 
 **Sequenced audio.** Dialogue is a back-and-forth on one absolute timeline, so each **contiguous same-speaker turn** becomes its own `tts` placed at its real `start_s` — turns alternate and never stack (the earlier design concatenated each speaker's whole monologue at their earliest timestamp, so two voices played in parallel for the entire video). Each speaker is locked to one shared `voice_select` voice; a `sound_effect` per SFX and a `music` bed (conditioned on the **ad's own script + emotional arc** so the bed supports the message, styled after the AudD-identified track when available, ducked under the voices, and started at the reference's `music.starts_at_s` rather than always at 0) round out the mix (`audio_timeline`). The final mux normalizes the soundtrack to **−14 LUFS (stereo)** so the output plays loud in every player — the raw mix is quiet mono, which reads as "no sound."
 
-**Native talking heads + one voice per person (no post-hoc lip-sync).** Seedance 2.0 generates lip-synced speech **natively** — a presenter phrase puts the full phrase in the clip's prompt with `generate_audio`, so lips and voice are generated together (no `video_lipsync`/veed). Each presenter phrase's audio is extracted (the spoken window only) and the extracts are merged **per speaker** onto one timeline, then re-voiced through a **single** `audio_voice_convert` (`<voice>_conv`, ElevenLabs Voice Changer) to the brand voice — one STS pass over the whole track instead of a convert node per clip, so it's fewer nodes, fewer calls, and a more consistent brand timbre (composite scenes already share this path); timing is preserved so the lips stay matched. There is **ONE voice per person**: a single `voice_select` is reused for all that person's phrases, and the deconstruct's `voiceover` label folds into the sole on-camera presenter (so on-camera and off-camera narration are the same voice, not two). A scene with **two speakers both on screen** can't be one clip — both lines become `tts` over a plain scene clip. But a scene with **one on-camera speaker trading lines with an OFF-camera voice** (an interviewer, a heard-but-not-shown assistant) keeps the on-camera speaker **native** (lip-synced) and reads the off-camera line as `tts` — "on screen" is decided by the speaker's element presence, so a heard-but-unshown voice no longer drops the whole scene to a silent clip. Every `tts` node is stamped with the spoken track's **`language_code`** when the blueprint states a language (cast localization note / voiceover persona / voice description), so numbers and units are read in the target tongue instead of ElevenLabs' English default (the "6900 read in English" bug). For **NATIVE (Seedance) lines** — which carry no language tag — the scaffold additionally **spells numerals into target-language words** across every part of the clip prompt Seedance can vocalize (the spoken line, the scene summary/action/motion, the transcript), so a French "6930 ?" becomes "six mille neuf cent trente ?" and is never read as English digits. Spelling covers **every language the blueprint can resolve** (fr, es, en, de, it, pt, nl, pl, ar, ja, ko, hi — via `n2words`); a language outside that set leaves digits (the `tts` path still localizes them via `language_code`).
+**Native talking heads + one voice per person (no post-hoc lip-sync).** Seedance 2.0 generates lip-synced speech **natively** — a presenter phrase puts the full phrase in the clip's prompt with `generate_audio`, so lips and voice are generated together (no `video_lipsync`/veed). Each presenter phrase's audio is extracted and re-voiced through a **per-phrase** `audio_voice_convert` (ElevenLabs Voice Changer; one per phrase keeps each ≤15s clip under the converter's length cap) to the brand voice — timing preserved so the lips stay matched. There is **ONE voice per person**: a single `voice_select` is reused for all that person's phrases, and the deconstruct's `voiceover` label folds into the sole on-camera presenter (so on-camera and off-camera narration are the same voice, not two). A scene with **two speakers both on screen** can't be one clip — both lines become `tts` over a plain scene clip. But a scene with **one on-camera speaker trading lines with an OFF-camera voice** (an interviewer, a heard-but-not-shown assistant) keeps the on-camera speaker **native** (lip-synced) and reads the off-camera line as `tts` — "on screen" is decided by the speaker's element presence, so a heard-but-unshown voice no longer drops the whole scene to a silent clip. Every `tts` node is stamped with the spoken track's **`language_code`** when the blueprint states a language (cast localization note / voiceover persona / voice description), so numbers and units are read in the target tongue instead of ElevenLabs' English default (the "6900 read in English" bug). For **NATIVE (Seedance) lines** — which carry no language tag — the scaffold additionally **spells numerals into target-language words** across every part of the clip prompt Seedance can vocalize (the spoken line, the scene summary/action/motion, the transcript), so a French "6930 ?" becomes "six mille neuf cent trente ?" and is never read as English digits. Spelling covers **every language the blueprint can resolve** (fr, es, en, de, it, pt, nl, pl, ar, ja, ko, hi — via `n2words`); a language outside that set leaves digits (the `tts` path still localizes them via `language_code`).
 
 **Same-shot lip-sync caution.** A single held shot can carry only ONE lip-synced clip (voiceover turns must not overlap, and Seedance generates one clip per shot), so when the on-camera speaker has further turns in that shot (a rapid "3000? … 4000?" with an off-camera "Plus" between), the first turn is native and the rest play as `tts` over the same clip — where the mouth no longer matches those words. This is inherent to reproducing sparse same-shot dialogue, not a wiring fault; the scaffold lists the affected scenes/lines in **`metadata.video.lip_sync_caution`** (advisory, never gated) so you can cut away to b-roll over those lines or rely on the burned-in captions that already show them.
 
@@ -4000,9 +3802,7 @@ It then scaffolds the full pipeline like an **editing timeline**: each clip gets
 
 **Re-craft the script — the hook is the #1 decision.** A reproduction is *inspiration* from a proven ad, not a clone: its structure (hook → body → CTA) carries the persuasion, and the hook is *targeting*, so a competitor's hook often does **not** transfer. `metadata.todo.script_recraft` tags each scene with its `narrative_role` (from the deconstruct, else inferred) and carries the original line **flagged** so it is never shipped as-is — and the per-scene `recraft` instruction is **role-aware**: the **hook** scene's entry carries the diagnose → decide (keep/adapt/rebuild) → criteria (statement not question, benefit by ~2s, first frame legible **sound-off** in ~1s, no bait-and-switch) inline and routes to the skill's `references/hook-craft.md`. A dedicated top-level **`metadata.todo.hook`** key foregrounds it as the highest-leverage beat, mapped onto scene-0's artifacts (`s0_start` first frame, scene-0 overlay text, `s0_clip` line, micro-hook, hook-ramp).
 
-**The inspiration video is preserved.** Like `scaffold-static-ad` keeps its reference image, the video command now auto-writes a **`_definition.md`** (so the creative joins the `creatives` collection) recording the source it was built from: `sourceKind: video`, `sourceAdvertiser` (the brand the deconstruct identified, or `--advertiser`), `platform` (`--platform`, default `meta`), and **`sourceReferenceUrl`** — the **durable, content-addressed R2 URL** the deconstruct already uploaded the source to (`prompt.json`'s `source.url`), which the dashboard's Inspiration card plays inline. Unlike the static flow it does **not** commit the video into `references/`: a reference clip can be up to 2 GiB and the video canvas never re-ingests the source at run time (it uses the extracted frame URLs), so a git copy would be pure bloat — the durable R2 URL is the reference. The `_definition.md` is preserved on re-scaffold, and the same `sourceReferenceUrl` is synced to the backend so the creative shows "built from this ad."
-
-The emitted canvas is validated (`validateCanvasDeep`) before it's written, so it always runs. It also carries a **`metadata.video`** timing plan that `baker canvas validate` proves **statically, before any billed render**: no two voiceover turns overlap, the audio length ≈ the video length, every single-on-camera-speaker scene is a native talking head (its clip carries `generate_audio` and is wired to an `audio_voice_convert` node), **no re-crafted line physically overruns its clip** (`VIDEO_SPEECH_OVERRUN` — est. speech > ~1.6× the clip duration fails validate, since Seedance crams or dies on it), and **every clip agrees on one aspect ratio** (`VIDEO_ASPECT_MISMATCH`). When a **photoreal on-camera cast** generates on **Seedance**, the checklist carries a **`content_policy_risk`** note: ByteDance's real-person-likeness filter can reject a photoreal AI face with a **non-retryable 422** (`content_policy_blocked`) that **no prompt reframe clears** — the escapes are regenerating on Veo (`--video-model google/veo-3.1-fast`) or a less-photoreal frame. Surfaced before the billed run so a face-heavy ad isn't discovered broken mid-render. The full editable checklist is embedded as **`metadata.todo`** (with a step-by-step guide in `metadata.description`). stdout returns `{ ok, canvas_path, prompt_path, models, stats, checklist }`.
+The emitted canvas is validated (`validateCanvasDeep`) before it's written, so it always runs. It also carries a **`metadata.video`** timing plan that `baker canvas validate` proves **statically, before any billed render**: no two voiceover turns overlap, the audio length ≈ the video length, every single-on-camera-speaker scene is a native talking head (its clip carries `generate_audio` and is wired to an `audio_voice_convert` node), **no re-crafted line physically overruns its clip** (`VIDEO_SPEECH_OVERRUN` — est. speech > ~1.6× the clip duration fails validate, since Seedance crams or dies on it), and **every clip agrees on one aspect ratio** (`VIDEO_ASPECT_MISMATCH`). The full editable checklist is embedded as **`metadata.todo`** (with a step-by-step guide in `metadata.description`). stdout returns `{ ok, canvas_path, prompt_path, models, stats, checklist }`.
 
 ```bash
 baker canvas scaffold-video ./reference-ad.mp4 --focus "competitor UGC ad for <brand>"
@@ -4015,10 +3815,8 @@ baker canvas run ./reference-ad.video.canvas.json
 | Flag | Default | Effect |
 |---|---|---|
 | `--out <path>` | `<video-dir>/<name>.video.canvas.json` | Where to write the canvas (composition is copied alongside). |
-| `--slug <slug>` | — | Creative slug (lowercase kebab): writes the canvas to `src/creatives/<slug>/<slug>.canvas.json` — the repo convention that attaches every run to the creative's dashboard generation history. `--out` wins over `--slug`. |
 | `--frames <mode>` | `generate` | `generate` emits ONE recast keyframe per scene (the original frame is dropped so the dropped `el_*` assets drive identity); `reuse` wires the real extracted first+last frames straight into the clips (faithful, cheaper, no recast). |
 | `--ambient` | off | Give silent **b-roll** scenes native diegetic ambient (Seedance `generate_audio`), mixed deep under the music bed. Talking scenes already carry voice; check levels don't muddy the mix before keeping it. |
-| `--seam-dedup <mode>` | `head` | How to dedup the boundary frame two clips SHARE when a long shot is split for length (the second clip's first frame IS the first clip's last frame, so a plain concat freezes on it for a frame). `head` drops the second clip's first frame, `tail` drops the first clip's last frame, `off` keeps both. Only touches shared-frame continuation joins — a hard cut between two shots shares no frame. |
 | `--max-scenes <n>` | all source scenes | **Cost lever that reduces fidelity** — caps the deconstruct, MERGING away every scene beyond the cap (fewer cuts, lost beats). Prints a warning when set; omit it to reproduce every scene. |
 | `--language <code>` | auto | Transcript/dialogue language hint (e.g. `fr`, `en`). |
 | `--focus <text>` | — | Known provenance/emphasis to ground the deconstruct. |
@@ -4041,10 +3839,10 @@ The two scaffold passes are billed (the full `video_deconstruct` is the heavy on
 Turn a source/inspiration image into a **runnable, self-validated static-ad canvas** — the static counterpart of `scaffold-video`. Like the video scaffold, this runs **billed Gemini passes** up front:
 
 1. **`image_describe`** (`~google/gemini-pro-latest`) — reverse-engineers the image into a blueprint JSON, written next to the canvas as **`prompt.json`**. This is the editable "prompt": you rewrite it by hand into the ad you want (palette, copy, claims, subjects). It feeds the generator directly — there is **no automatic brand-transform step**. The blueprint also names the **`winning_mechanisms`** — the special sauce that makes the ad a candidate winner, each tagged `kind` (verbal: rhyme/pun/rhythm; visual: unexpected crop, visual gag, juxtaposition, pattern interrupt, before/after; structural: hook order/reveal) with a `device` and `why_it_works` — so your rewrite rebuilds the mechanism that makes the ad win instead of adapting only the surface and losing it.
-2. **element selection** (`~google/gemini-flash-latest`) — picks the **main, identity-critical** elements (the brand logo, a showcased product, a trust badge) **plus any foreground/hero person or animal** — the emotional focal point — even a generic one, because a free-generated face/muzzle reads as AI and grows artifacts; the emotional hero always gets a real-reference slot. When the advertiser's logo appears in **more than one lockup** (a square/icon **mark** and a horizontal **wordmark**), each is emitted as its **own** element (e.g. `LOGO_MARK`, `LOGO_WORDMARK`) so you drop the right file in each slot instead of stretching one logo to cover both. The describe pass also records the ad's **typography** under a `fonts` block (each typeface's classification, a best-guess family, and its weight/case) so you know exactly what to drop at the brand-font slot. Background extras are dropped. Each element is stamped back onto its blueprint entry as a `reference_image` label so the JSON self-documents which slot grounds which subject.
+2. **element selection** (`~google/gemini-flash-latest`) — picks the **main, identity-critical** elements (the brand logo, a showcased product, a trust badge) **plus any foreground/hero person or animal** — the emotional focal point — even a generic one, because a free-generated face/muzzle reads as AI and grows artifacts; the emotional hero always gets a real-reference slot. Background extras are dropped. Each is stamped back onto its blueprint entry as a `reference_image` label so the JSON self-documents which slot grounds which subject.
 3. **global layout** (`~google/gemini-flash-latest`) — produces a structured `layout` block in `prompt.json`: the column/row grid, each region's `x_pct`/`y_pct` bounds, panel splits, background/shape, and every text block's relative size/weight/case/alignment. This is what gives the generator a precise composition to rebuild.
 
-It then scaffolds a canvas that ingests `prompt.json`, wires **one `[TODO]` ingest slot per detected element** (plus an optional brand-font → type-specimen) into `image_generate`, and wires the original image in for composition only. Each **person/animal hero** is additionally fused into a generated **multi-view reference sheet** (`image_reference_sheet`, a turnaround built from the one dropped photo) that the render grounds on instead of the lone flat snapshot — the same identity lock the video scaffold uses, so the face/muzzle stays consistent and artifact-free from a single reference. Pass `--skip-actor-sheets` to ground straight on the dropped photo. The canvas is validated before it's written. stdout returns `{ ok, canvas_path, prompt_path, models, layout_regions, stats, checklist }` — the **checklist** lists every real asset to drop in (and which heroes get a sheet).
+It then scaffolds a canvas that ingests `prompt.json`, wires **one `[TODO]` ingest slot per detected element** (plus an optional brand-font → type-specimen) into `image_generate`, and wires the original image in for composition only. The canvas is validated before it's written. stdout returns `{ ok, canvas_path, prompt_path, models, layout_regions, stats, checklist }` — the **checklist** lists every real asset to drop in.
 
 ```bash
 baker canvas scaffold-static-ad ./reference-ad.png --context "competitor ad for <brand>, <category>, <market>"
@@ -4058,19 +3856,15 @@ baker canvas run ./static-ad.canvas.json
 |---|---|---|
 | `--context <text>` | — | Known provenance (advertiser, category, market) to ground the describe. |
 | `--out <path>` | `<image-dir>/static-ad.canvas.json` (cwd when `<image>` is a URL) | Where to write the canvas (`prompt.json` is written alongside). |
-| `--slug <slug>` | — | Creative slug (lowercase kebab): writes the canvas to `src/creatives/<slug>/<slug>.canvas.json` — the repo convention that attaches every run to the creative's dashboard generation history. `--out` wins over `--slug`. With a slug, the reference image is **downloaded into `src/creatives/<slug>/references/` and normalized to a model-safe format** (SVG/AVIF/HEIC/… → PNG), named from the actual bytes (not the URL string) so a presigned/extensionless URL never lands as PNG-bytes-in-`.jpg` — the canvas ingests that committed, portable path instead of the expiring URL. |
 | `--describe-model <id>` | registry default (`~google/gemini-pro-latest`) | Override the `image_describe` model. |
 | `--select-model <id>` | registry default (`~google/gemini-flash-latest`) | Override the element-selection `text_generate` model. |
 | `--layout-model <id>` | registry default (`~google/gemini-flash-latest`) | Override the global-layout `text_generate` model. |
 | `--gen-model <id>` | registry default (`openai/gpt-5.4-image-2`) | Override the `image_generate` model. |
 | `--aspect <ratio>` | inferred from the image, else `9:16` | Force the output aspect ratio. |
 | `--skip-font` | off | Skip the brand-font → type-specimen slot. |
-| `--skip-actor-sheets` | off | Ground each person/animal on its lone dropped photo instead of a generated multi-view reference sheet. |
 
 Scaffolding runs (and bills) the two vision passes; **running** the result generates a billed image. `baker canvas validate` does not check that the `[TODO]` paths exist — supply the real files before `run`.
 
-**Resuming an interrupted run.** A long `baker canvas run` (multi-clip video) that is killed mid-render — session end, sandbox pause — leaves a marker under the outputs dir. The next `baker canvas run` of the same canvas automatically **resumes** that run: it reuses the run id so still-running billed jobs re-attach instead of being abandoned and re-billed, and completed nodes come from the cache. A clean completion (or a handled failure) clears the marker, so a normal re-run starts a fresh generation. Force a new run with `--fresh`, or pin a specific run with `--run-id <id>`. Independent same-layer nodes (e.g. video clips) fan out in parallel up to `--parallel`/`--concurrency` (default 8; env `BAKER_CANVAS_CONCURRENCY`).
-
 #### `baker canvas inspect <run_id> [--thumbnails]`
 
 One-page summary of a completed run: per-node duration + cache status, list of files in the run dir, optional video thumbnails (start/middle/end frames extracted via ffmpeg).
@@ -4533,26 +4327,6 @@ import {
 } from "@koda-sl/baker-cli/engine";
 ```
 
-## Creatives
-
-Publish an approved canvas render as a first-class Baker creative. The image uploads to the Baker image library (tagged `creative`), a creative record is created/updated, and the command prints the creative reference JSON the dashboard renders in chat.
-
-```bash
-baker creatives publish ./canvas/<run_id>/<final>.png --title "Spring Offer 4x5" \
-  --slug spring-offer-4x5 --run-id r_01JXYZ... \
-  --source-reference-url "https://www.facebook.com/ads/library/?id=..."
-```
-
-| Flag | Effect |
-|---|---|
-| `--title <text>` | Required. Human title for the creative. |
-| `--slug <slug>` | Creative slug (`src/creatives/<slug>/`) — attaches the image to that creative's row, marks it `published`. |
-| `--run-id <r_…>` | Pins the approved generation from the creative's run history as the published one. |
-| `--source-reference-url <url>` | Original reference ad URL, recorded on the creative. |
-| `--context <text>` | Optional describe context for the uploaded image asset. |
-
-Without `--slug` the command behaves as before (one creative record per published image). With `--slug` it upserts the repo-convention row — the same one the dashboard's Creatives tab and the `src/creatives/{slug}/` folder describe — so publish, repo sync, and run history all land on a single record regardless of order.
-
 ## Help & Discovery
 
 Every command supports `--help` for usage info: