@kennethsolomon/shipkit 3.13.2 → 3.15.1

package/skills/sk:website/references/brief-template.md

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+# Website Brief Template
+
+Use this when prompting `/sk:website`. Fill in what you have — the skill will infer the rest.
+
+The fastest way to start: paste a Google Maps URL or existing website URL. The skill extracts everything automatically.
+
+---
+
+## Minimal brief (enough to start)
+
+```
+/sk:website
+
+[Business name] — [type of business] in [city/location].
+Goal: [what the site should achieve — bookings, inquiries, orders, etc.]
+CTA: [primary action — "Book a Table", "Get a Quote", "Contact Us"]
+```
+
+**Example:**
+```
+/sk:website
+
+Corner Brew — specialty coffee shop in BGC, Taguig.
+Goal: drive foot traffic and reservation inquiries.
+CTA: Reserve a Spot
+```
+
+---
+
+## Full brief (more control)
+
+```
+/sk:website
+
+**Business:** [name]
+**Type:** [cafe / law firm / freelance designer / etc.]
+**Location:** [city, region — required for local SEO]
+**Goal:** [what success looks like for this site]
+**Audience:** [who visits this business / who buys]
+**Primary CTA:** [the one action you want visitors to take]
+
+**Pages needed:**
+- Home
+- About
+- [Services / Menu / Work]
+- Contact
+- [FAQ / Gallery / Blog — optional]
+
+**Tone:** [warm and neighborhood / premium and editorial / bold and modern / etc.]
+**Primary keyword:** [what people search to find this business]
+
+**Real info to include:**
+- Address: [full address if applicable]
+- Phone: [for WhatsApp CTA — format: +63XXXXXXXXXX]
+- Hours: [e.g., Mon–Fri 7am–6pm, Sat–Sun 8am–5pm]
+- Services: [list what the business actually offers]
+- Trust signals: [certifications, years open, anything real]
+
+**Visual direction (optional):**
+- Brand adjectives: [e.g., cozy, artisan, warm, minimal]
+- Colors to use or avoid:
+- Inspiration: [URL] for [what to borrow from it]
+
+**Avoid:**
+- [patterns or styles you don't want]
+```
+
+---
+
+## URL-first brief (fastest)
+
+Just paste a URL — the skill fetches and extracts everything:
+
+```
+/sk:website
+
+[Google Maps URL or existing website URL]
+
+Goal: [what to improve or achieve]
+CTA: [primary action]
+```
+
+**Example:**
+```
+/sk:website
+
+https://maps.google.com/?q=Corner+Brew+BGC
+
+Goal: replace the outdated site with something modern and bookable.
+CTA: Reserve a Table
+```
+
+---
+
+## Revision brief
+
+Use `/sk:website --revise` when you have an existing build and client feedback:
+
+```
+/sk:website --revise
+
+Changes from the client:
+1. [Change 1 — e.g., "make the hero image warmer and more inviting"]
+2. [Change 2 — e.g., "add a gallery section on the Home page"]
+3. [Change 3 — e.g., "change the CTA from 'Contact Us' to 'Book a Table'"]
+```
+
+---
+
+## Business type examples
+
+| Business | CTA | Key pages | Niche guide |
+|---|---|---|---|
+| Specialty cafe | Visit Us / Reserve a Spot | Home, Menu, About, Find Us | cafe |
+| Restaurant | Book a Table / Order Online | Home, Menu, About, Reservations | restaurant |
+| Law firm | Schedule a Consultation | Home, Practice Areas, About, Contact | law-firm |
+| Dentist | Book an Appointment | Home, Services, About Us, Contact | dentist |
+| Yoga studio | Try a Free Class | Home, Classes, About, Schedule, Contact | gym |
+| Accountant | Get a Free Consultation | Home, Services, About, Contact, FAQ | accountant |
+| Freelance designer | View My Work / Hire Me | Home, Work, About, Contact | portfolio |
+| Real estate agent | Search Listings / Get a Valuation | Home, Listings, About, Contact | real-estate |

package/skills/sk:website/references/content-seo.md

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+# Content & SEO Reference
+
+Use when writing copy, metadata, or reviewing content for a website. Helps the site communicate clearly to humans and search engines without sounding generic, manipulative, or keyword-stuffed.
+
+---
+
+## Messaging Rules
+
+- Start from the business, audience, and page goal — not from a template.
+- Lead with concrete value, not vague brand language.
+- Prefer simple claims the business can credibly support.
+- Keep headings short and scannable — under 10 words where possible.
+- Use CTAs that match the actual conversion step (not "Learn More" when you mean "Book a Table").
+- Avoid filler: "innovative solutions", "next-level", "cutting-edge", "world-class", "passionate about".
+
+**Good headline pattern:** [Who you help] + [specific outcome] + [where/context]
+- "Hand-pulled espresso and house-made pastries in the heart of BGC"
+- "Tax prep for freelancers and small businesses in Metro Manila"
+- "Criminal defense attorneys serving Houston and surrounding counties"
+
+**Bad headline pattern:** vague + buzzword + generic
+- "Crafting memorable coffee experiences" — says nothing
+- "Your trusted partner in financial success" — could be anyone
+- "Excellence in legal representation" — no specifics
+
+---
+
+## SEO Rules
+
+- Match the title tag and meta description to the page's actual search intent.
+- One primary keyword or search theme per page is usually enough.
+- Support the primary intent with natural secondary terms in headings, body copy, alt text, and internal links.
+- Do not force exact-match keyword repetition — write for humans, let intent match naturally.
+- Keep important marketing content in HTML (not JS-only rendered) for crawlability.
+
+**Title tag formula:** [Primary keyword] | [Brand name]
+- "Coffee Shop in BGC Taguig | Corner Brew"
+- "Small Business Tax Accountant Austin TX | Davis & Co."
+
+**Meta description formula:** [Audience problem or intent] + [service/offer] + [location/differentiator] + [CTA]
+- "Looking for great coffee near BGC? Corner Brew serves specialty espresso, fresh pastries, and free WiFi on 26th Street. Visit us today."
+- 150–160 characters. Every page gets a unique one.
+
+---
+
+## Local SEO
+
+Use when the business serves a geographic area — cafes, restaurants, law firms, clinics, contractors, etc.
+
+**Always confirm these inputs:**
+- Primary service and secondary services
+- City, metro area, or specific neighborhood
+- Secondary service areas (if any)
+- Contact phone number
+- Street address (if physical location)
+- Business hours
+- Appointment/booking CTA
+
+**Content placement:**
+- Mention service + city in the hero headline naturally — not as a keyword dump
+- Add a short service-area statement in the footer or about section ("Serving Quezon City and nearby areas")
+- Include trust sections that fit: process, years in business, certifications, FAQs — only if real
+- Use FAQ sections for genuine customer objections, not SEO filler
+
+**Local metadata checklist:**
+- Title tag: [Service] in [City] | [Brand] (e.g., "Cafe in Tomas Morato | Kape Republic")
+- Meta description: mentions the audience, service, and location in plain language
+- H1: reflects the page's local search intent
+- Footer: include full address, phone, and hours where applicable
+- Structured data: `LocalBusiness` (or a more specific subtype)
+
+**Structured data — LocalBusiness:**
+```json
+{
+  "@context": "https://schema.org",
+  "@type": "[BusinessType]",
+  "name": "[Business Name]",
+  "address": {
+    "@type": "PostalAddress",
+    "streetAddress": "[Street]",
+    "addressLocality": "[City]",
+    "addressRegion": "[Region]",
+    "addressCountry": "[Country Code]"
+  },
+  "telephone": "[Phone]",
+  "openingHours": ["Mo-Fr 08:00-18:00", "Sa 09:00-17:00"],
+  "url": "[Site URL]"
+}
+```
+
+Use `CafeOrCoffeeShop` for cafes, `Restaurant` for restaurants, `LegalService` for law firms, `Dentist` for dental, `MedicalBusiness` for clinics, `LocalBusiness` as fallback.
+
+**Avoid:**
+- Thin city pages with near-duplicate copy
+- Fake office locations
+- Invented reviews or star ratings
+- Keyword repetition that makes copy sound mechanical
+- Separate "city pages" unless each one is genuinely different
+
+---
+
+## Page-Level SEO Checklist
+
+For every page generated, verify:
+
+- [ ] Unique `<title>` tag (not duplicated from another page)
+- [ ] Unique meta description (150–160 characters)
+- [ ] One H1 that matches the page's primary intent
+- [ ] Supporting H2s and H3s that structure the content logically
+- [ ] OG `title`, `description`, and `image` defined
+- [ ] Twitter card metadata defined
+- [ ] Canonical URL set (no duplicate content)
+- [ ] Structured data where applicable
+- [ ] All important text is in HTML (not JS-rendered)
+- [ ] Internal links to related pages (e.g., Services → Contact)
+
+---
+
+## Internal Linking Strategy
+
+- Home → Services, About, Contact (primary CTAs in nav and hero)
+- Services → Contact (each service should have a CTA to book/inquire)
+- About → Services, Contact (trust-building page leads to action)
+- Blog/FAQ posts → relevant service pages (if applicable)
+- Footer: always links to all top-level pages + legal pages
+
+---
+
+## Content Anti-Patterns
+
+Never produce:
+- "Lorem ipsum" or any placeholder body copy
+- Generic `[Your Headline Here]` style template text
+- Invented testimonials, star ratings, or review counts
+- Made-up certifications, awards, or rankings
+- Fake "as seen in" media logos
+- Invented pricing or "starting from" numbers without real data
+- Claims like "best in [city]" without real proof
+
+Always prefer:
+- Specific over vague ("3 espresso origins rotating weekly" > "quality coffee")
+- Verifiable over invented ("Open since 2019" vs. "20 years of experience" when unknown)
+- Direct over clever ("Book a table" vs. "Experience our hospitality")

package/skills/sk:website/references/handoff-template.md

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+# Handoff Template
+
+Use this to generate the 3 client deliverable files after the site is built. Populate using real project details — replace all `[PLACEHOLDER]` values.
+
+---
+
+## HANDOFF.md template
+
+```markdown
+# [Business Name] — Website Handoff
+
+Built with Next.js + Tailwind CSS. Hosted on [Vercel/Netlify].
+
+---
+
+## What was built
+
+| Page | URL | Purpose |
+|---|---|---|
+| Home | `/` | Main landing + primary CTA |
+| About | `/about` | Brand story + trust signals |
+| [Services/Menu] | `/[path]` | [Purpose] |
+| Contact | `/contact` | Inquiry form + location |
+| [Additional pages] | | |
+
+**Features included:**
+- [ ] WhatsApp floating button — wired to [phone number / ⚠️ REPLACE: see below]
+- [ ] Contact form with spam protection
+- [ ] SEO metadata on all pages
+- [ ] Sitemap + robots.txt
+- [ ] [Other features]
+
+---
+
+## What still needs replacing
+
+Before going live, update these:
+
+| Item | File | What to change |
+|---|---|---|
+| WhatsApp number | `app/layout.tsx` line ~[N] | Replace `+[PHONE]` with your WhatsApp number |
+| Hero photo | `public/images/hero.jpg` | Replace with your actual photo |
+| Google Analytics ID | `.env.local` | Add `NEXT_PUBLIC_GA_ID=G-XXXXXXXXXX` |
+| [Other placeholder] | [file] | [instruction] |
+
+---
+
+## Editing content
+
+Most content lives in one file: `content/site.ts`
+
+**To change your business name or tagline:**
+Open `content/site.ts`, find `name:` and `tagline:` near the top.
+
+**To change opening hours:**
+Open `content/site.ts`, find `hours:` and update the values.
+
+**To change services/menu items:**
+Open `content/site.ts`, find `services:` (or `menu:`) and edit the list.
+
+**To change contact info (phone, email, address):**
+Open `content/site.ts`, find `contact:` and update.
+
+**To change social media links:**
+Open `content/site.ts`, find `social:` and update the URLs.
+
+---
+
+## Need help?
+
+For technical changes beyond content editing, contact your developer or post in the project repo.
+
+---
+
+## Developer notes
+
+- Stack: Next.js [version] + Tailwind CSS
+- Node version: 18+
+- Deploy: Vercel (see DEPLOY.md)
+- Local dev: `npm install && npm run dev`
+```
+
+---
+
+## DEPLOY.md template
+
+```markdown
+# Deploying [Business Name] Website
+
+Step-by-step guide to go live. Total time: ~10 minutes.
+
+---
+
+## Option 1: Vercel (recommended — free tier available)
+
+### One-click deploy
+
+1. Push the project to a GitHub repository (create one at github.com if needed)
+2. Go to vercel.com and sign in with GitHub
+3. Click "Add New Project" → select your repository
+4. Set environment variables (see below)
+5. Click "Deploy"
+6. Your site is live at `[project].vercel.app`
+
+### Custom domain (recommended)
+
+1. In Vercel dashboard → your project → Settings → Domains
+2. Add your domain (e.g., `cornerbrew.ph`)
+3. Follow the DNS instructions (add CNAME or A record in your domain registrar)
+4. Takes 5–30 minutes to propagate
+
+### Via CLI
+
+```bash
+npm install -g vercel
+vercel login
+vercel --prod
+```
+
+---
+
+## Option 2: Netlify (alternative)
+
+1. Go to netlify.com → "Add new site" → "Import from Git"
+2. Connect GitHub and select the repository
+3. Build command: `npm run build`
+4. Publish directory: `.next`
+5. Set environment variables
+6. Deploy
+
+---
+
+## Environment variables
+
+Set these in Vercel dashboard → Settings → Environment Variables (or in `.env.local` for local development):
+
+| Variable | Required | Description | Example |
+|---|---|---|---|
+| `NEXT_PUBLIC_SITE_URL` | Yes | Your full site URL (no trailing slash) | `https://cornerbrew.ph` |
+| `NEXT_PUBLIC_GA_ID` | Optional | Google Analytics 4 Measurement ID | `G-XXXXXXXXXX` |
+| `NEXT_PUBLIC_PLAUSIBLE_DOMAIN` | Optional | Plausible domain (alternative to GA4) | `cornerbrew.ph` |
+| `CONTACT_EMAIL` | If using contact form | Email to receive form submissions | `hello@cornerbrew.ph` |
+| `RESEND_API_KEY` | If using Resend | API key for email sending | `re_xxxxxxxxx` |
+
+---
+
+## Estimated monthly costs
+
+| Service | Cost | Notes |
+|---|---|---|
+| Vercel hosting | Free | Hobby plan — sufficient for most small business sites |
+| Domain name | ~$12–20/year | Buy from Namecheap, GoDaddy, or Cloudflare Registrar |
+| Google Analytics | Free | Optional — Plausible is $9/mo for privacy-friendly alternative |
+| Custom email | ~$6/mo | Google Workspace or Zoho for @yourdomain.com email |
+| **Total** | ~$18–26/year minimum | Domain + free hosting |
+
+---
+
+## After going live
+
+- [ ] Test all pages on mobile and desktop
+- [ ] Test the contact form by submitting it yourself
+- [ ] Test the WhatsApp button
+- [ ] Submit sitemap to Google Search Console: `yourdomain.com/sitemap.xml`
+- [ ] Set up Google My Business if not already done (helps local SEO)
+```
+
+---
+
+## CONTENT-GUIDE.md template
+
+```markdown
+# Content Editing Guide — [Business Name]
+
+This guide is for updating your website content without a developer.
+
+---
+
+## Where content lives
+
+Most of your site content is in one file:
+
+**`content/site.ts`** — open this file to edit most things
+
+---
+
+## Editing your content
+
+### Business name and tagline
+File: `content/site.ts`
+```
+name: "[Your Business Name]",
+tagline: "[Your Tagline]",
+```
+Change the text inside the quotes.
+
+### Contact details
+File: `content/site.ts`
+```
+contact: {
+  phone: "[Your Phone]",
+  email: "[Your Email]",
+  address: "[Your Address]",
+}
+```
+
+### Opening hours
+File: `content/site.ts`
+```
+hours: [
+  { day: "Monday–Friday", time: "8:00 AM – 6:00 PM" },
+  { day: "Saturday", time: "9:00 AM – 5:00 PM" },
+  { day: "Sunday", time: "Closed" },
+]
+```
+
+### Services / Menu items
+File: `content/site.ts`
+```
+services: [
+  { name: "[Service Name]", description: "[Short description]" },
+  ...
+]
+```
+Add or remove items by copying/pasting a line.
+
+### Social media links
+File: `content/site.ts`
+```
+social: {
+  facebook: "https://facebook.com/yourpage",
+  instagram: "https://instagram.com/yourhandle",
+}
+```
+
+---
+
+## Adding a photo
+
+1. Save your photo as a `.jpg` or `.webp` file
+2. Copy it to the `public/images/` folder
+3. In the relevant page file, change the image filename to match
+
+---
+
+## After editing
+
+Save the file, then run the site locally with:
+```bash
+npm run dev
+```
+Visit `http://localhost:3000` to preview your changes before deploying.
+
+To deploy changes live: push to GitHub — Vercel will automatically redeploy.
+
+---
+
+## Need more help?
+
+For changes beyond this guide (new pages, new features, design changes), contact your developer.
+```

package/skills/sk:website/references/launch-checklist.md

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+# Launch Checklist
+
+Run this before generating the handoff package. The site must not only look complete — it must be operationally ready to ship.
+
+---
+
+## 1. Search and Metadata
+
+- [ ] Every page has a unique title tag (not "Home | Site Name" cloned across pages)
+- [ ] Every page has a unique, useful meta description (150–160 chars)
+- [ ] OG title, description, and image are defined (check `layout.tsx` or equivalent)
+- [ ] Twitter card metadata defined
+- [ ] Canonical URL handling in place (no duplicate content risk)
+- [ ] Structured data present where appropriate (LocalBusiness, Organization, etc.)
+- [ ] All important images have descriptive alt text (not empty, not "image.jpg")
+- [ ] `sitemap.xml` is generating correctly (visit `/sitemap.xml`)
+- [ ] `robots.txt` is correct (`/robots.txt` — no `Disallow: /` in production)
+
+---
+
+## 2. Conversion and Content
+
+- [ ] Clear primary CTA visible above the fold on the homepage
+- [ ] CTA is consistent and repeated across all key pages
+- [ ] No placeholder copy remains (`[Business Name]`, `Lorem ipsum`, `TODO`, `PLACEHOLDER`)
+- [ ] No invented testimonials, fake reviews, or made-up certifications
+- [ ] Contact information is real and visible (phone, email, address, hours)
+- [ ] WhatsApp link is wired (if injected) — test that `wa.me/[NUMBER]` opens correctly
+- [ ] Contact form submits without error (test in dev)
+- [ ] Booking/reservation link works (if applicable)
+- [ ] Footer includes business name, key navigation links, and contact info
+
+---
+
+## 3. Accessibility and UX
+
+- [ ] One H1 per page — no pages have multiple H1s
+- [ ] Heading hierarchy is correct — no skipping H2 → H4
+- [ ] Semantic landmarks in place: `<header>`, `<main>`, `<footer>`, `<nav>`
+- [ ] Interactive elements are keyboard-navigable (tab through the page)
+- [ ] Focus rings are visible (not `outline: none` without a replacement)
+- [ ] Color contrast passes AA (4.5:1 for body text, 3:1 for large text)
+- [ ] Images have alt text — decorative images have `alt=""`
+- [ ] No horizontal scroll on mobile (375px viewport)
+- [ ] Touch targets are at least 44×44px
+- [ ] `prefers-reduced-motion` is respected for animations
+
+---
+
+## 4. Performance and Implementation
+
+- [ ] No unnecessary client-side JS (prefer server/static rendering for marketing content)
+- [ ] Images are optimized — use Next.js `<Image>` or equivalent, specify `width`/`height`
+- [ ] No layout shift visible on load (set explicit dimensions on media)
+- [ ] Google Fonts loaded via `next/font` or with `display=swap` (no FOIT)
+- [ ] `next build` (or equivalent) passes without errors or warnings
+- [ ] No broken internal links or dead routes
+- [ ] No console errors in the browser
+- [ ] Required environment variables are documented in `.env.example`
+
+---
+
+## 5. Launch Operations
+
+- [ ] Analytics placeholder noted (GA4 measurement ID or Plausible domain to configure)
+- [ ] Consent banner approach defined if analytics requires it (GDPR/PH data privacy consideration)
+- [ ] Contact form submission endpoint configured or clearly marked as pending
+  - Local: API route created and tested
+  - External: Formspree/webhook endpoint documented
+- [ ] WhatsApp number placeholder clearly flagged in HANDOFF.md if not provided
+- [ ] `NEXT_PUBLIC_SITE_URL` or equivalent set for canonical and OG URL generation
+- [ ] Favicon is present (`/public/favicon.ico` or via `app/icon.tsx`)
+- [ ] Social preview image present (1200×630px OG image or dynamic via `/api/og`)
+- [ ] Privacy policy and terms pages exist or are noted as needed
+- [ ] Domain setup documented in DEPLOY.md
+
+---
+
+## Blocker vs. Polish
+
+**Must fix before handoff (blockers):**
+- Missing title/meta on any page
+- Broken contact form
+- Placeholder copy visible to users
+- `next build` failing
+- Broken navigation links
+- WhatsApp link not working
+
+**Medium priority (note in HANDOFF.md):**
+- Missing OG image
+- Analytics not yet configured
+- No privacy policy page
+- Lighthouse score 80–89 on any metric
+
+**Optional polish (mention, don't block):**
+- Additional page transitions
+- Image optimization for LCP
+- Schema markup enrichment
+- Blog or news section

package/skills/sk:website/references/niche/accountant.md

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+# Accountant / Bookkeeper / Tax Firm
+
+Use for accountants, bookkeepers, tax preparers, CFO services, and financial advisory practices.
+
+## Priorities
+
+1. Establish competence and trust immediately — clients are trusting you with their money.
+2. Clarify who the firm serves and what it specifically helps with.
+3. Move visitors toward consultation or contact — the goal is a booked call, not a signup.
+4. Tone: specific, calm, and credible — never inflated or salesy.
+
+## Default page set
+
+- Home (audience + offer + consultation CTA)
+- Services (what you offer, who it's for, how it works)
+- About (firm story, team credentials, values)
+- Contact (consultation request form)
+- FAQ (common tax/accounting questions + process questions)
+
+Optional: Blog/Resources, Pricing (if transparent pricing is a differentiator), Client Portal link
+
+## Section guidance
+
+**Hero:**
+- Clear positioning: audience + service + location (if local SEO matters)
+- Example: "Tax prep and bookkeeping for freelancers and small businesses in Metro Manila"
+- Primary CTA: "Schedule a Free Consultation" or "Book a Call"
+- Phone number visible
+
+**Services:**
+- List with brief description of each service — what it includes, who it's for
+- Avoid jargon (e.g., "accrual accounting services" — say "monthly bookkeeping")
+- Link each to a detail page for SEO depth if possible
+
+**Why choose us:**
+- Specific credentials: CPA license, years in practice, types of clients served, notable affiliations
+- Process transparency: "We review your books monthly and flag issues before they become problems"
+- Never invent: no made-up client counts, invented savings amounts, or unverifiable claims
+
+**Team:**
+- Real names, credentials, and short bios
+- Even solo practitioners benefit from a professional headshot + credentials section
+
+**Consultation CTA:**
+- Make the first step easy: "30-minute free call, no obligation"
+- Simple form: Name, Email, Phone, Business type, What you need help with
+
+## Design guidance
+
+- **Art direction:** Restrained Editorial — calm, exact, composed.
+- Avoid: flashy visuals, startup aesthetics, anything that looks "too clever"
+- Typography: stable and precise — Source Serif, Libre Baskerville, or clean sans like Lato/Inter
+- Palette: navy, slate, charcoal, white — one warm accent (gold or teal) if any
+- Photography: real team photos if available; avoid generic "counting money" stock photos
+
+## SEO guidance
+
+- Title: "[Firm Name] — [Service] for [Audience] in [City, Region]"
+- H1: "[Accounting/Tax Service] for [Target Client Type] in [City]"
+- Target: "accountant for small business [city]", "bookkeeper [city]", "tax preparation [city]"
+- Structured data: `LocalBusiness` or `AccountingService` + `ProfessionalService`
+- FAQ page helps with "how much does X cost" and "do I need an accountant for X" queries
+
+## WhatsApp / contact
+
+- WhatsApp appropriate for PH/SEA accounting firms
+- Phone number always visible — clients with urgent tax questions call
+- Consultation booking: form + optional Calendly link works well
+
+## Avoid
+
+- Invented client testimonials, savings figures, or case outcomes
+- Generic financial stock imagery (coins, graphs, calculators)
+- Inflated language: "transforming your financial future" — be direct
+- Hiding pricing entirely when competitors are transparent (consider at least explaining the pricing model)