@jxsuite/starters 0.34.0 → 0.35.0

package/sites/professional-firm/pages/index.md

@@ -1,5 +1,5 @@
 ---
-title: "Meridian Advisory — Accounting & advisory for growing companies"
+title: "Meridian Advisory — Tax, assurance & CFO counsel for growing companies"
 state:
   latest:
     $prototype: ContentCollection
@@ -11,71 +11,65 @@ state:
     limit: 3
 ---
 
-::pf-hero{props.eyebrow="Accounting · Tax · Advisory" props.heading="Numbers that move the business forward." props.subheading="Meridian Advisory is a boutique CPA and advisory firm for founders and growing companies — clear books, lower taxes, and a partner in every big decision." props.cta="Book a Consultation" props.ctaHref="/contact/" props.cta2="Explore Services" props.cta2Href="/services/" props.bg="/images/hero.jpg"}
+::pf-hero{props.eyebrow="Tax · Assurance · Advisory" props.marker="Est. 2007 · Harborview" props.heading="Financial clarity for companies built to last." props.lede="Meridian Advisory is a boutique CPA and advisory firm for founders and growing companies — disciplined books, a lower tax bill, and a partner in every consequential decision." props.aside="We read the whole picture — margins, runway, and the decision in front of you — before the deadline, not after." props.cta="Book a consultation" props.ctaHref="/contact/" props.cta2="Read the Quarterly" props.cta2Href="/insights/"}
 
-::pf-logo-bar{props.label="Trusted by founders, operators, and boards across the region"}
+::pf-statband{props.n1="18" props.l1="Years advising founders" props.n2="240+" props.l2="Companies served" props.n3="$40M" props.l3="Tax saved for clients" props.n4="96%" props.l4="Client retention"}
 
-:::pf-intro{props.image="/images/about.jpg" props.imageAlt="The Meridian Advisory team reviewing financials together"}
+::pf-logo-bar{props.label="Trusted by founders, operators & boards"}
 
-### A firm that reads the whole picture
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem"}
+::pf-section-header{props.eyebrow="Practice" props.index="Four disciplines" props.heading="Advisory across the full financial stack" props.subheading="Engage us for a single service or a fully outsourced finance function. Compliance handled, strategy included."}
 
-We are not a once-a-year tax shop. Meridian pairs disciplined accounting with genuine advisory — the kind of partner who knows your margins, your runway, and your goals, and who picks up the phone before the deadline.
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.borderBottom="1px solid var(--color-hairline)"}
+::pf-service-row{props.number="01" props.tag="Tax" props.title="Tax planning & preparation" props.text="Year-round strategy and clean filings for the business and its owners — federal, state, and multi-entity, handled proactively." props.href="/services/"}
 
-The result is fewer surprises, a lower tax bill, and decisions made with real numbers instead of guesses.
-:::
-
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="What we do" props.heading="Advisory across the full financial stack"}
-
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="1.25rem" style.--lg.gridTemplateColumns="repeat(2, 1fr)" style.--sm.gridTemplateColumns="1fr"}
-::pf-service-card{props.icon="📊" props.title="Tax planning & prep" props.text="Proactive strategy and clean filings for businesses and their owners — federal, state, and multi-entity." props.link="Learn more" props.linkHref="/services/"}
-
-::pf-service-card{props.icon="📒" props.title="Bookkeeping & close" props.text="Accurate monthly books and a fast close, so your numbers are ready when the decisions are." props.link="Learn more" props.linkHref="/services/"}
-
-::pf-service-card{props.icon="🧭" props.title="Fractional CFO" props.text="Forecasting, fundraising support, and board-ready reporting — senior finance judgment, part-time." props.link="Learn more" props.linkHref="/services/"}
-
-::pf-service-card{props.icon="🔍" props.title="Audit & assurance" props.text="Reviews, compilations, and audit readiness that stand up to lenders, investors, and regulators." props.link="Learn more" props.linkHref="/services/"}
-::::
-:::::
-
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem"}
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="1.5rem" style.--md.gridTemplateColumns="repeat(2, 1fr)"}
-::pf-stat{props.number="18 yrs" props.label="Advising founders"}
+::pf-service-row{props.number="02" props.tag="Assurance" props.title="Audit & assurance" props.text="Reviews, compilations, and audit-readiness that satisfy lenders, investors, and regulators without the disruption." props.href="/services/"}
 
-::pf-stat{props.number="240+" props.label="Companies served"}
+::pf-service-row{props.number="03" props.tag="Finance" props.title="Fractional CFO" props.text="Forecasting, cash management, and board-ready reporting — senior finance judgment, applied a few days a month." props.href="/services/"}
 
-::pf-stat{props.number="$40M" props.label="Tax saved for clients"}
-
-::pf-stat{props.number="4.9★" props.label="Average client rating"}
+::pf-service-row{props.number="04" props.tag="Books" props.title="Bookkeeping & monthly close" props.text="Accurate, reconciled books and a five-day close, so your numbers are ready the moment a decision is." props.href="/services/"}
 ::::
 :::::
 
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="How we work" props.heading="A partnership, not a portal"}
+::::section{style.backgroundColor="var(--color-bg-cream)" style.borderTop="1px solid var(--color-rule)" style.borderBottom="1px solid var(--color-rule)"}
+:::pf-intro{props.image="/images/about.jpg" props.imageAlt="The Meridian Advisory team reviewing financials together" props.kicker="The practice"}
 
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="1.25rem" style.--md.gridTemplateColumns="1fr"}
-::pf-feature{props.step="1" props.title="Understand" props.text="We start by learning your business — the model, the margins, and the milestones that matter to you."}
+### We are not a once-a-year tax shop.
 
-::pf-feature{props.step="2" props.title="Advise" props.text="You get a named advisor and a plan, reviewed quarterly, that ties every recommendation to your goals."}
+Meridian pairs disciplined accounting with genuine advisory — the kind of partner who knows your margins, your runway, and your goals, and who picks up the phone before the deadline.
 
-::pf-feature{props.step="3" props.title="Execute" props.text="We handle the filings, the close, and the deadlines, and flag the decisions worth a conversation."}
+The result is fewer surprises, a lower tax bill, and decisions made with real numbers instead of guesses.
+:::
 ::::
-:::::
 
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem"}
-::pf-section-header{props.eyebrow="Insights" props.heading="Guidance from our desk"}
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem"}
+::pf-section-header{props.eyebrow="The Quarterly" props.index="Selected notes" props.heading="Guidance from our desk"}
 
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="1.5rem" style.--md.gridTemplateColumns="1fr"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.borderBottom="1px solid var(--color-hairline)"}
 :::Array{items.ref="#/state/latest"}
-::pf-insight-card{props.title="${item.data.title}" props.excerpt="${item.data.excerpt}" props.date="${item.data.date}" props.author="${item.data.author}" props.href="/insights/${item.id}/"}
+::pf-insight-row{props.number="0${item.data.order}" props.title="${item.data.title}" props.excerpt="${item.data.excerpt}" props.date="${item.data.date}" props.category="${item.data.category}" props.readingTime="${item.\_meta.readingTime}" props.href="/insights/${item.id}/"}
 :::
 ::::
 
-::::div{style.textAlign="center" style.marginTop="2.5rem"}
-:::a{href="/insights/" style.display="inline-block" style.color="var(--color-primary)" style.fontWeight="600" style.textDecoration="none" style.fontSize="1.05rem"}
-Read all insights →
+::::div{style.maxWidth="var(--max-width)" style.margin="2.25rem auto 0" style.textAlign="right"}
+:::a{href="/insights/" style.fontFamily="var(--font-sans)" style.fontSize="0.75rem" style.fontWeight="600" style.textTransform="uppercase" style.letterSpacing="0.14em" style.color="var(--color-ink)" style.textDecoration="none" style.borderBottom="1px solid var(--color-accent)" style.paddingBottom="0.2rem"}
+Read the full Quarterly →
 :::
 ::::
 :::::
 
-::pf-cta{props.heading="Let's talk about your numbers" props.text="Book a free 30-minute consultation. We'll review where you are and where a sharper financial partner could take you." props.cta="Book a Consultation" props.ctaHref="/contact/"}
+::::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderTop="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="People" props.index="The partners" props.heading="Senior advisors, not a rotating cast"}
+
+:::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="clamp(1.5rem, 3vw, 2.5rem)" style.--lg.gridTemplateColumns="repeat(2, 1fr)" style.--sm.gridTemplateColumns="1fr"}
+::pf-team-member{props.photo="/images/team-1.jpg" props.name="Dana Whitfield" props.role="Managing Partner, CPA" props.bio="Founded Meridian in 2007 after a decade in public accounting. Leads CFO engagements and complex tax strategy."}
+
+::pf-team-member{props.photo="/images/team-2.jpg" props.name="Priya Nair" props.role="Partner, Tax" props.bio="Advises founders on entity structure, credits, and multi-state tax. Believes the best planning happens in November."}
+
+::pf-team-member{props.photo="/images/team-3.jpg" props.name="Marcus Bell" props.role="Director, Advisory" props.bio="Runs forecasting and fundraising support for growth-stage clients. A former operator who has sat on your side of the table."}
+
+::pf-team-member{props.photo="/images/team-4.jpg" props.name="Elena Sorokin" props.role="Manager, Assurance" props.bio="Leads reviews and audit-readiness work. Makes diligence painless for teams raising their next round."}
+:::::
+::::::
+
+::pf-cta{props.eyebrow="Consultation" props.heading="Let's talk about your numbers" props.text="Book a free 30-minute consultation. We'll review where you are and where a sharper financial partner could take you." props.cta="Book a consultation" props.ctaHref="/contact/"}

package/sites/professional-firm/pages/insights/[slug].json

@@ -18,7 +18,7 @@
         {
           "tagName": "pf-article-header",
           "$props": {
-            "eyebrow": "Insight",
+            "eyebrow": "${state.entry.data.category}",
             "title": "${state.entry.data.title}",
             "date": "${state.entry.data.date}",
             "author": "${state.entry.data.author}",
@@ -28,9 +28,19 @@
         {
           "tagName": "div",
           "style": {
-            "fontSize": "1.15rem",
-            "lineHeight": "1.85",
-            "color": "var(--color-text-primary)"
+            "fontFamily": "var(--font-serif)",
+            "fontSize": "1.2rem",
+            "lineHeight": "1.8",
+            "color": "var(--color-ink)",
+            "& p:first-of-type::first-letter": {
+              "float": "left",
+              "fontFamily": "var(--font-serif)",
+              "fontSize": "3.6em",
+              "lineHeight": "0.82",
+              "fontWeight": "600",
+              "padding": "0.02em 0.14em 0 0",
+              "color": "var(--color-accent)"
+            }
           },
           "children": {
             "$prototype": "Array",
@@ -43,34 +53,32 @@
           }
         },
         {
-          "tagName": "hr",
-          "style": {
-            "border": "none",
-            "borderTop": "1px solid var(--color-border)",
-            "margin": "2.5rem 0 2rem"
-          }
-        },
-        {
-          "tagName": "p",
+          "tagName": "div",
           "style": {
-            "fontSize": "0.95rem",
-            "color": "var(--color-text-muted)",
-            "margin": "0 0 2rem"
+            "marginTop": "2.5rem",
+            "paddingTop": "1.5rem",
+            "borderTop": "1px solid var(--color-hairline)",
+            "fontFamily": "var(--font-sans)",
+            "fontSize": "0.78rem",
+            "textTransform": "uppercase",
+            "letterSpacing": "0.12em",
+            "color": "var(--color-muted)"
           },
           "textContent": "Written by ${state.entry.data.author} · Meridian Advisory"
         },
         {
           "tagName": "div",
           "style": {
-            "backgroundColor": "var(--color-bg-cream)",
-            "border": "1px solid var(--color-border)",
-            "borderRadius": "var(--radius)",
-            "padding": "1.75rem 2rem",
+            "marginTop": "2.5rem",
+            "backgroundColor": "var(--color-ink-deep)",
+            "color": "var(--color-text-white)",
+            "borderTop": "3px solid var(--color-accent)",
+            "padding": "2rem",
             "display": "flex",
             "flexWrap": "wrap",
             "alignItems": "center",
             "justifyContent": "space-between",
-            "gap": "1rem"
+            "gap": "1.25rem"
           },
           "children": [
             {
@@ -79,16 +87,16 @@
                 {
                   "tagName": "div",
                   "style": {
-                    "fontFamily": "var(--font-heading)",
-                    "fontSize": "1.2rem",
-                    "fontWeight": "600",
-                    "marginBottom": "0.25rem"
+                    "fontFamily": "var(--font-serif)",
+                    "fontSize": "1.35rem",
+                    "fontWeight": "500",
+                    "marginBottom": "0.3rem"
                   },
                   "textContent": "Have a question this raised?"
                 },
                 {
                   "tagName": "div",
-                  "style": { "color": "var(--color-text-muted)", "fontSize": "0.95rem" },
+                  "style": { "color": "rgba(244,241,233,0.75)", "fontSize": "0.95rem" },
                   "textContent": "Book a free consultation with a Meridian advisor."
                 }
               ]
@@ -98,17 +106,20 @@
               "attributes": { "href": "/contact/" },
               "style": {
                 "display": "inline-block",
-                "backgroundColor": "var(--color-primary)",
-                "color": "var(--color-text-white)",
-                "padding": "0.8rem 1.75rem",
-                "borderRadius": "var(--radius)",
+                "backgroundColor": "var(--color-accent)",
+                "color": "var(--color-ink-deep)",
+                "padding": "0.85rem 1.75rem",
+                "fontFamily": "var(--font-sans)",
+                "fontSize": "0.76rem",
                 "fontWeight": "600",
-                "fontSize": "0.98rem",
+                "textTransform": "uppercase",
+                "letterSpacing": "0.14em",
                 "textDecoration": "none",
                 "whiteSpace": "nowrap",
-                ":hover": { "backgroundColor": "var(--color-primary-hover)" }
+                "transition": "background-color 0.15s",
+                ":hover": { "backgroundColor": "#b0904c" }
               },
-              "textContent": "Book a Consultation"
+              "textContent": "Book a consultation"
             }
           ]
         }

package/sites/professional-firm/pages/insights.md

@@ -1,5 +1,5 @@
 ---
-title: "Insights — Meridian Advisory"
+title: "The Quarterly — Meridian Advisory"
 state:
   articles:
     $prototype: ContentCollection
@@ -10,20 +10,16 @@ state:
       order: asc
 ---
 
-:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="Insights" props.heading="Practical guidance for owners and operators" props.subheading="Short, useful notes on tax, cash flow, and the financial decisions that shape a growing company."}
+:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderBottom="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="The Quarterly" props.index="Vol. XVIII · Winter 2025" props.heading="Practical guidance for owners and operators" props.subheading="Short, useful notes on tax, cash flow, and the financial decisions that shape a growing company — a running index, newest at the top."}
 :::::
 
-:::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.padding="0 1.5rem" style.marginTop="clamp(2rem, 5vw, 3.5rem)"}
-::img{src="/images/insight-cover.jpg" alt="Financial charts and reports on a desk" loading="lazy" style.width="100%" style.height="clamp(220px, 32vw, 380px)" style.objectFit="cover" style.borderRadius="var(--radius)" style.display="block"}
-:::
-
-:::::section{style.maxWidth="var(--max-width)" style.margin="0 auto" style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem"}
-::::div{style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="1.5rem" style.--md.gridTemplateColumns="1fr"}
+:::::section{style.padding="clamp(3.5rem, 7vw, 5.5rem) 1.5rem"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.borderBottom="1px solid var(--color-hairline)"}
 :::Array{items.ref="#/state/articles"}
-::pf-insight-card{props.title="${item.data.title}" props.excerpt="${item.data.excerpt}" props.date="${item.data.date}" props.author="${item.data.author}" props.href="/insights/${item.id}/"}
+::pf-insight-row{props.number="0${item.data.order}" props.title="${item.data.title}" props.excerpt="${item.data.excerpt}" props.date="${item.data.date}" props.category="${item.data.category}" props.readingTime="${item.\_meta.readingTime}" props.href="/insights/${item.id}/"}
 :::
 ::::
 :::::
 
-::pf-cta{props.heading="Have a question these raised?" props.text="Every one of these notes started with a client conversation. Start yours with a free consultation." props.cta="Book a Consultation" props.ctaHref="/contact/"}
+::pf-cta{props.eyebrow="Consultation" props.heading="Have a question these raised?" props.text="Every one of these notes started with a client conversation. Start yours with a free consultation." props.cta="Book a consultation" props.ctaHref="/contact/"}

package/sites/professional-firm/pages/services.md

@@ -1,39 +1,39 @@
 ---
-title: "Services — Meridian Advisory"
+title: "Practice — Meridian Advisory"
 ---
 
-:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="Our services" props.heading="Everything a growing company needs from its accountants" props.subheading="Compliance handled, strategy included. Engage us for a single service or a full outsourced finance function."}
+:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderBottom="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="Practice areas" props.index="Six disciplines" props.heading="Everything a growing company needs from its accountants" props.subheading="Compliance handled, strategy included. Engage us for a single service or a fully outsourced finance function."}
 :::::
 
-:::::section{style.maxWidth="var(--max-width)" style.margin="0 auto" style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem"}
-::::div{style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="1.25rem" style.--md.gridTemplateColumns="1fr"}
-::pf-service-card{props.icon="📊" props.title="Tax planning & preparation" props.text="Year-round strategy plus accurate returns for your business and its owners. Entity elections, multi-state filings, credits, and estimated payments — all handled proactively."}
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.borderBottom="1px solid var(--color-hairline)"}
+::pf-service-row{props.number="01" props.tag="Tax" props.title="Tax planning & preparation" props.text="Year-round strategy plus accurate returns for your business and its owners. Entity elections, multi-state filings, credits, and estimated payments — all handled proactively." props.href="/contact/"}
 
-::pf-service-card{props.icon="📒" props.title="Bookkeeping & monthly close" props.text="Clean, reconciled books and a five-day monthly close. You get financial statements you can trust and a dashboard of the metrics that matter."}
+::pf-service-row{props.number="02" props.tag="Books" props.title="Bookkeeping & monthly close" props.text="Clean, reconciled books and a five-day monthly close. Financial statements you can trust and a dashboard of the metrics that matter." props.href="/contact/"}
 
-::pf-service-card{props.icon="🧭" props.title="Fractional CFO" props.text="Forecasting, cash management, fundraising support, and board-ready reporting — the senior finance leadership you need without a full-time hire."}
+::pf-service-row{props.number="03" props.tag="Finance" props.title="Fractional CFO" props.text="Forecasting, cash management, fundraising support, and board-ready reporting — the senior finance leadership you need without a full-time hire." props.href="/contact/"}
 
-::pf-service-card{props.icon="🔍" props.title="Audit & assurance" props.text="Reviews, compilations, and audit-readiness engagements that satisfy lenders, investors, and regulators without the disruption."}
+::pf-service-row{props.number="04" props.tag="Assurance" props.title="Audit & assurance" props.text="Reviews, compilations, and audit-readiness engagements that satisfy lenders, investors, and regulators without the disruption." props.href="/contact/"}
 
-::pf-service-card{props.icon="🏛️" props.title="Entity & structure" props.text="Formation, S-corp elections, and restructuring guidance so your legal and tax structure fits where the business is heading."}
+::pf-service-row{props.number="05" props.tag="Structure" props.title="Entity & structure" props.text="Formation, S-corp elections, and restructuring guidance so your legal and tax structure fits where the business is heading." props.href="/contact/"}
 
-::pf-service-card{props.icon="👥" props.title="Payroll & advisory" props.text="Payroll setup and oversight, owner compensation planning, and the ongoing advice that keeps you compliant as you grow."}
+::pf-service-row{props.number="06" props.tag="Payroll" props.title="Payroll & owner advisory" props.text="Payroll setup and oversight, owner compensation planning, and the ongoing advice that keeps you compliant as you grow." props.href="/contact/"}
 ::::
 :::::
 
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="Engagement" props.heading="How an engagement works"}
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderTop="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="Engagement" props.index="Four steps" props.heading="How an engagement works"}
 
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="1.25rem" style.--md.gridTemplateColumns="1fr"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="clamp(1.5rem, 3vw, 2.5rem)" style.--md.gridTemplateColumns="1fr"}
 ::pf-feature{props.step="1" props.title="Discovery call" props.text="A free 30-minute conversation to understand your business and whether we're the right fit."}
 
 ::pf-feature{props.step="2" props.title="Scope & quote" props.text="A clear proposal with fixed monthly pricing — no surprise invoices, no hourly meter."}
 
 ::pf-feature{props.step="3" props.title="Onboarding" props.text="We migrate your books, connect your systems, and set up reporting in the first two weeks."}
 
-::pf-feature{props.step="4" props.title="Ongoing partnership" props.text="Monthly close, quarterly strategy reviews, and a named advisor a message away."}
+::pf-feature{props.step="4" props.title="Partnership" props.text="Monthly close, quarterly strategy reviews, and a named advisor a message away."}
 ::::
 :::::
 
-::pf-cta{props.heading="Not sure which service you need?" props.text="Tell us where you are and we'll point you to the right starting place — even if that's not with us." props.cta="Book a Consultation" props.ctaHref="/contact/"}
+::pf-cta{props.eyebrow="Consultation" props.heading="Not sure which service you need?" props.text="Tell us where you are and we'll point you to the right starting place — even if that's not with us." props.cta="Book a consultation" props.ctaHref="/contact/"}

package/sites/professional-firm/pages/team.md

@@ -1,27 +1,27 @@
 ---
-title: "Team — Meridian Advisory"
+title: "People — Meridian Advisory"
 ---
 
-:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="Our people" props.heading="Senior advisors, not a rotating cast" props.subheading="You work directly with the partners and managers who know your business — the same faces year after year."}
+:::::section{style.padding="clamp(3rem, 6vw, 4.5rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderBottom="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="Our people" props.index="The partners" props.heading="Senior advisors, not a rotating cast" props.subheading="You work directly with the partners and managers who know your business — the same faces, year after year."}
 :::::
 
-:::::section{style.maxWidth="var(--max-width)" style.margin="0 auto" style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem"}
-::::div{style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="1.5rem" style.--lg.gridTemplateColumns="repeat(2, 1fr)" style.--sm.gridTemplateColumns="1fr"}
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(4, 1fr)" style.gap="clamp(1.5rem, 3vw, 2.5rem)" style.--lg.gridTemplateColumns="repeat(2, 1fr)" style.--sm.gridTemplateColumns="1fr"}
 ::pf-team-member{props.photo="/images/team-1.jpg" props.name="Dana Whitfield" props.role="Managing Partner, CPA" props.bio="Founded Meridian in 2007 after a decade in public accounting. Leads CFO engagements and complex tax strategy."}
 
 ::pf-team-member{props.photo="/images/team-2.jpg" props.name="Priya Nair" props.role="Partner, Tax" props.bio="Advises founders on entity structure, credits, and multi-state tax. Believes the best planning happens in November."}
 
-::pf-team-member{props.photo="/images/team-3.jpg" props.name="Marcus Bell" props.role="Director, Advisory" props.bio="Runs forecasting and fundraising support for growth-stage clients. Former operator who has sat on your side of the table."}
+::pf-team-member{props.photo="/images/team-3.jpg" props.name="Marcus Bell" props.role="Director, Advisory" props.bio="Runs forecasting and fundraising support for growth-stage clients. A former operator who has sat on your side of the table."}
 
 ::pf-team-member{props.photo="/images/team-4.jpg" props.name="Elena Sorokin" props.role="Manager, Assurance" props.bio="Leads reviews and audit-readiness work. Makes diligence painless for teams raising their next round."}
 ::::
 :::::
 
-:::::section{style.padding="clamp(3.5rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)"}
-::pf-section-header{props.eyebrow="What we value" props.heading="The principles behind the practice"}
+:::::section{style.padding="clamp(4rem, 8vw, 6rem) 1.5rem" style.backgroundColor="var(--color-bg-cream)" style.borderTop="1px solid var(--color-rule)"}
+::pf-section-header{props.eyebrow="What we value" props.index="Three principles" props.heading="The principles behind the practice"}
 
-::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="1.25rem" style.--md.gridTemplateColumns="1fr"}
+::::div{style.maxWidth="var(--max-width)" style.margin="0 auto" style.display="grid" style.gridTemplateColumns="repeat(3, 1fr)" style.gap="clamp(1.5rem, 3vw, 2.5rem)" style.--md.gridTemplateColumns="1fr"}
 ::pf-feature{props.title="Plain language" props.text="No jargon, no lectures. We explain the trade-offs so you can make the call with confidence."}
 
 ::pf-feature{props.title="Proactive, not reactive" props.text="We flag the opportunity or the risk before the deadline, not after the return is filed."}
@@ -30,4 +30,4 @@ title: "Team — Meridian Advisory"
 ::::
 :::::
 
-::pf-cta{props.heading="Meet the team that will know your numbers" props.text="Book a consultation and you'll speak with a partner — not a call center — from the very first conversation." props.cta="Book a Consultation" props.ctaHref="/contact/"}
+::pf-cta{props.eyebrow="Consultation" props.heading="Meet the team that will know your numbers" props.text="Book a consultation and you'll speak with a partner — not a call center — from the very first conversation." props.cta="Book a consultation" props.ctaHref="/contact/"}

package/sites/professional-firm/project.json

@@ -8,32 +8,45 @@
   "$head": [
     {
       "tagName": "meta",
-      "attributes": { "name": "viewport", "content": "width=device-width, initial-scale=1" }
+      "attributes": {
+        "name": "viewport",
+        "content": "width=device-width, initial-scale=1"
+      }
     },
     {
       "tagName": "meta",
       "attributes": {
         "name": "description",
-        "content": "Meridian Advisory is an accounting and advisory firm helping founders and growing companies with tax, audit, CFO services, and long-term financial strategy."
+        "content": "Meridian Advisory is a boutique CPA and advisory firm for founders and growing companies — tax, assurance, and fractional CFO counsel, published as a quarterly of practical financial thinking."
       }
     },
     {
       "tagName": "link",
-      "attributes": { "rel": "icon", "href": "/favicon.svg" }
+      "attributes": {
+        "rel": "icon",
+        "href": "/favicon.svg"
+      }
     },
     {
       "tagName": "link",
-      "attributes": { "rel": "preconnect", "href": "https://fonts.googleapis.com" }
+      "attributes": {
+        "rel": "preconnect",
+        "href": "https://fonts.googleapis.com"
+      }
     },
     {
       "tagName": "link",
-      "attributes": { "rel": "preconnect", "href": "https://fonts.gstatic.com", "crossorigin": "" }
+      "attributes": {
+        "rel": "preconnect",
+        "href": "https://fonts.gstatic.com",
+        "crossorigin": ""
+      }
     },
     {
       "tagName": "link",
       "attributes": {
         "rel": "stylesheet",
-        "href": "https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,500;9..144,600;9..144,700&display=swap"
+        "href": "https://fonts.googleapis.com/css2?family=Spectral:ital,wght@0,300;0,400;0,500;0,600;0,700;0,800;1,400;1,500&family=Archivo:wght@400;500;600;700&display=swap"
       }
     }
   ],
@@ -44,27 +57,40 @@
     "--sm": "(max-width: 640px)"
   },
   "style": {
-    "--color-primary": "#1e3a8a",
-    "--color-primary-hover": "#172554",
-    "--color-ink": "#0f172a",
-    "--color-bg-dark": "#0f172a",
-    "--color-bg-cream": "#f7f9fc",
-    "--color-bg-white": "#ffffff",
-    "--color-text-primary": "#0f172a",
-    "--color-text-white": "#ffffff",
-    "--color-text-muted": "#64748b",
-    "--color-border": "#e2e8f0",
-    "--color-accent": "#0f766e",
-    "--font-heading": "'Fraunces', Georgia, 'Times New Roman', serif",
-    "--max-width": "1200px",
-    "--max-width-narrow": "820px",
-    "--radius": "0.5rem",
+    "--color-ink": "#161a2c",
+    "--color-ink-deep": "#0d101d",
+    "--color-navy": "#1d2748",
+    "--color-paper": "#f4f1e9",
+    "--color-paper-2": "#ece7da",
+    "--color-surface": "#fbf9f3",
+    "--color-accent": "#9a7b3c",
+    "--color-accent-deep": "#7c6230",
+    "--color-muted": "#605e55",
+    "--color-rule": "#161a2c",
+    "--color-hairline": "#d5cdba",
+    "--color-primary": "#161a2c",
+    "--color-primary-hover": "#242c4a",
+    "--color-bg-dark": "#0d101d",
+    "--color-bg-cream": "#ece7da",
+    "--color-bg-white": "#fbf9f3",
+    "--color-text-primary": "#161a2c",
+    "--color-text-white": "#f4f1e9",
+    "--color-text-muted": "#605e55",
+    "--color-border": "#d5cdba",
+    "--font-serif": "'Spectral', Georgia, 'Times New Roman', serif",
+    "--font-sans": "'Archivo', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif",
+    "--font-heading": "'Spectral', Georgia, 'Times New Roman', serif",
+    "--max-width": "1180px",
+    "--max-width-narrow": "720px",
+    "--measure": "660px",
+    "--radius": "0",
     "margin": "0",
     "padding": "0",
-    "fontFamily": "system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif",
+    "fontFamily": "var(--font-sans)",
+    "fontSize": "17px",
     "lineHeight": "1.6",
-    "color": "var(--color-text-primary)",
-    "backgroundColor": "var(--color-bg-white)"
+    "color": "var(--color-ink)",
+    "backgroundColor": "var(--color-paper)"
   },
   "imports": {
     "Markdown": "@jxsuite/parser/Markdown.class.json",
@@ -75,7 +101,12 @@
     "optimize": true,
     "widths": [320, 640, 960, 1280, 1920],
     "formats": ["webp", "avif"],
-    "quality": { "webp": 80, "avif": 65, "jpeg": 80, "png": 80 },
+    "quality": {
+      "webp": 80,
+      "avif": 65,
+      "jpeg": 80,
+      "png": 80
+    },
     "sizes": "(max-width: 768px) 100vw, 50vw",
     "lazyLoad": true
   },
@@ -86,11 +117,24 @@
       "schema": {
         "type": "object",
         "properties": {
-          "title": { "type": "string" },
-          "excerpt": { "type": "string" },
-          "date": { "type": "string" },
-          "author": { "type": "string" },
-          "order": { "type": "number" }
+          "title": {
+            "type": "string"
+          },
+          "excerpt": {
+            "type": "string"
+          },
+          "date": {
+            "type": "string"
+          },
+          "author": {
+            "type": "string"
+          },
+          "category": {
+            "type": "string"
+          },
+          "order": {
+            "type": "number"
+          }
         },
         "required": ["title", "excerpt", "date"]
       }