@iann29/rastro 0.9.0 → 0.10.1

package/dist/ui/portfolio/SpendChart.js

@@ -0,0 +1,196 @@
+import { Fragment as _Fragment, jsx as _jsx, jsxs as _jsxs } from "react/jsx-runtime";
+import { useEffect, useRef, useState } from "react";
+import { formatMoney, formatReturn, RETURN_BAND_LABELS, returnBand, RETURN_BANDS, } from "../metrics.js";
+import { spendState, } from "./figures.js";
+import { compactMoney } from "./format.js";
+/** The chart draws at its real width, so labels keep their size on a phone. */
+function useWidth(fallback) {
+    const ref = useRef(null);
+    const [width, setWidth] = useState(fallback);
+    useEffect(() => {
+        const element = ref.current;
+        if (!element || typeof ResizeObserver === "undefined")
+            return;
+        const observer = new ResizeObserver(([entry]) => {
+            const next = Math.round(entry?.contentRect.width ?? 0);
+            if (next > 0)
+                setWidth(next);
+        });
+        observer.observe(element);
+        return () => observer.disconnect();
+    }, []);
+    return [ref, width];
+}
+/** Round axis steps: 1, 2, 2.5 or 5 times a power of ten. */
+function niceTicks(max, count) {
+    const raw = max / count;
+    const power = 10 ** Math.floor(Math.log10(raw));
+    const step = [1, 2, 2.5, 5, 10].map((factor) => factor * power).find((s) => s >= raw) ??
+        raw;
+    const top = Math.ceil(max / step) * step;
+    return Array.from({ length: Math.round(top / step) + 1 }, (_, i) => i * step);
+}
+const overlaps = (a, b) => a.x < b.x + b.width &&
+    b.x < a.x + a.width &&
+    a.y < b.y + b.height &&
+    b.y < a.y + a.height;
+const LABEL_HEIGHT = 16;
+/** A long client name shortened for the plot; the bubble's title keeps it whole. */
+const shortName = (name, max) => name.length > max ? `${name.slice(0, max - 1).trimEnd()}…` : name;
+/** A rough label width: 7px a character plus the value beside the name. */
+const labelWidth = (name, value) => (name.length + value.length) * 7 + 8;
+/** Return ticks on the band edges: 0, 4, 8, 12, 16… up to the highest point. */
+function returnTicks(max) {
+    const step = RETURN_BANDS.ok;
+    const top = Math.max(RETURN_BANDS.strong * 2, Math.ceil((max * 1.05) / step) * step);
+    return Array.from({ length: top / step + 1 }, (_, i) => i * step);
+}
+/** Spend against return (or cost per sale), one bubble per client. */
+export function SpendChart({ portfolio, spendCurrency, mode, }) {
+    const [ref, width] = useWidth(640);
+    const narrow = width < 480;
+    const height = Math.round(Math.min(340, Math.max(240, width * 0.46)));
+    const pad = { left: narrow ? 40 : 52, right: 12, top: 28, bottom: 26 };
+    const plotWidth = width - pad.left - pad.right;
+    const plotHeight = height - pad.top - pad.bottom;
+    const valueOf = (client) => mode === "return"
+        ? client.metrics.returnOnSpend
+        : client.metrics.costPerSaleCents;
+    // Only the clients the totals count: their spend shares one currency.
+    const points = portfolio.clients.filter((client) => spendState(client, portfolio) === "counted" && valueOf(client) !== null);
+    const format = (value) => mode === "return" ? formatReturn(value) : formatMoney(value, spendCurrency);
+    const xTicks = niceTicks(Math.max(...points.map((p) => p.spendCents), 100) * 1.08, narrow ? 3 : 5);
+    const yMaxValue = Math.max(...points.map((p) => valueOf(p)), 0);
+    const yTicks = mode === "return"
+        ? returnTicks(yMaxValue)
+        : niceTicks(Math.max(yMaxValue, 100) * 1.08, 4);
+    const xMax = xTicks.at(-1);
+    const yMax = yTicks.at(-1);
+    const sx = (value) => pad.left + (value / xMax) * plotWidth;
+    const sy = (value) => pad.top + (1 - value / yMax) * plotHeight;
+    const maxRevenue = Math.max(...points.map((p) => p.revenueCents), 1);
+    const radius = (revenueCents) => (narrow ? 5 : 7) +
+        Math.sqrt(revenueCents / maxRevenue) * (narrow ? 11 : 17);
+    const average = mode === "return"
+        ? portfolio.metrics.returnOnSpend
+        : portfolio.metrics.costPerSaleCents;
+    const averageText = average === null
+        ? null
+        : `${narrow ? "média" : "média da carteira"} ${format(average)}`;
+    const averageBox = average === null || averageText === null
+        ? null
+        : {
+            x: pad.left + 6,
+            y: sy(average) - 5 - 12,
+            width: averageText.length * 6.4,
+            height: 14,
+        };
+    // Each label takes the spot around its bubble that covers the least of the
+    // other bubbles, labels and the average line's caption, inside the chart.
+    const bubbles = points.map((point) => ({
+        point,
+        cx: sx(point.spendCents),
+        cy: sy(valueOf(point)),
+        r: radius(point.revenueCents),
+    }));
+    const bubbleBoxes = bubbles.map(({ cx, cy, r }) => ({
+        x: cx - r,
+        y: cy - r,
+        width: r * 2,
+        height: r * 2,
+    }));
+    // The band captions sit in the corners of their zones, as in the mockup.
+    const bandLegends = mode === "return"
+        ? [
+            {
+                band: "strong",
+                text: narrow
+                    ? RETURN_BAND_LABELS.strong
+                    : `acima de ${RETURN_BANDS.strong}x · ${RETURN_BAND_LABELS.strong}`,
+                y: sy(yMax) + 14,
+            },
+            {
+                band: "weak",
+                text: narrow
+                    ? RETURN_BAND_LABELS.weak
+                    : `abaixo de ${RETURN_BANDS.ok}x · ${RETURN_BAND_LABELS.weak}`,
+                y: sy(0) - 6,
+            },
+        ]
+        : [];
+    const placed = [
+        ...(averageBox ? [averageBox] : []),
+        ...bandLegends.map((legend) => ({
+            x: pad.left + 6,
+            y: legend.y - 11,
+            width: legend.text.length * 6,
+            height: 13,
+        })),
+    ];
+    const covered = (a, b) => overlaps(a, b)
+        ? (Math.min(a.x + a.width, b.x + b.width) - Math.max(a.x, b.x)) *
+            (Math.min(a.y + a.height, b.y + b.height) - Math.max(a.y, b.y))
+        : 0;
+    const labels = bubbles.map(({ point, cx, cy, r }, index) => {
+        const value = format(valueOf(point));
+        const name = shortName(point.site.name, narrow ? 14 : 22);
+        const w = labelWidth(name, value);
+        const spot = (x, y, anchor) => ({
+            x,
+            y,
+            anchor,
+            width: w,
+            height: LABEL_HEIGHT,
+        });
+        const above = cy - r - 6 - LABEL_HEIGHT;
+        const below = cy + r + 4;
+        const middle = cy - LABEL_HEIGHT / 2;
+        const candidates = [
+            spot(cx - w / 2, above, "middle"),
+            spot(cx - w / 2, below, "middle"),
+            spot(cx + r + 6, middle, "start"),
+            spot(cx - r - 6 - w, middle, "end"),
+            spot(cx + r - w, above, "end"),
+            spot(cx + r - w, below, "end"),
+            spot(cx - r, above, "start"),
+            spot(cx - r, below, "start"),
+        ];
+        const obstacles = [
+            ...bubbleBoxes.filter((_, other) => other !== index),
+            ...placed,
+        ];
+        const outside = (box) => box.x < 2 ||
+            box.x + box.width > width - 2 ||
+            box.y < 0 ||
+            box.y + box.height > pad.top + plotHeight;
+        const score = (box) => (outside(box) ? 1e6 : 0) +
+            obstacles.reduce((sum, other) => sum + covered(box, other), 0);
+        const chosen = candidates.reduce((best, box) => score(box) < score(best) ? box : best);
+        placed.push(chosen);
+        const textX = chosen.anchor === "middle"
+            ? chosen.x + w / 2
+            : chosen.anchor === "start"
+                ? chosen.x
+                : chosen.x + w;
+        return {
+            key: point.site.siteId,
+            x: textX,
+            y: chosen.y + LABEL_HEIGHT - 4,
+            anchor: chosen.anchor,
+            name,
+            value,
+        };
+    });
+    const axisX = (cents) => cents === 0 ? "0" : compactMoney(cents, spendCurrency);
+    const axisY = (value) => mode === "return"
+        ? `${value.toLocaleString("pt-BR")}x`
+        : value === 0
+            ? "0"
+            : compactMoney(value, spendCurrency);
+    return (_jsx("div", { ref: ref, className: "rastro-portfolio__chart", children: _jsxs("svg", { width: width, height: height, viewBox: `0 0 ${width} ${height}`, role: "img", "aria-label": mode === "return"
+                ? "Gasto e retorno de cada cliente"
+                : "Gasto e custo por venda de cada cliente", children: [mode === "return" && (_jsxs(_Fragment, { children: [_jsx("rect", { className: "rastro-portfolio__zone", "data-band": "strong", x: pad.left, y: sy(yMax), width: plotWidth, height: sy(RETURN_BANDS.strong) - sy(yMax) }), _jsx("rect", { className: "rastro-portfolio__zone", "data-band": "weak", x: pad.left, y: sy(RETURN_BANDS.ok), width: plotWidth, height: sy(0) - sy(RETURN_BANDS.ok) })] })), yTicks.map((tick) => (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__grid", x1: pad.left, x2: width - pad.right, y1: sy(tick), y2: sy(tick) }), _jsx("text", { className: "rastro-portfolio__axis", x: pad.left - 6, y: sy(tick) + 4, textAnchor: "end", children: axisY(tick) })] }, `y${tick}`))), xTicks.map((tick) => (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__grid", x1: sx(tick), x2: sx(tick), y1: pad.top, y2: pad.top + plotHeight }), _jsx("text", { className: "rastro-portfolio__axis", x: sx(tick), y: height - 8, textAnchor: tick === 0 ? "start" : tick === xMax ? "end" : "middle", children: axisX(tick) })] }, `x${tick}`))), bandLegends.map((legend) => (_jsx("text", { className: "rastro-portfolio__zone-label", "data-band": legend.band, x: pad.left + 6, y: legend.y, children: legend.text }, legend.band))), average !== null && (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__average", x1: pad.left, x2: width - pad.right, y1: sy(average), y2: sy(average) }), _jsx("text", { className: "rastro-portfolio__average-label", x: pad.left + 6, y: sy(average) - 5, children: averageText })] })), bubbles.map(({ point, cx, cy, r }) => (_jsx("circle", { className: "rastro-portfolio__bubble", "data-band": mode === "return"
+                        ? (returnBand(point.metrics.returnOnSpend) ?? undefined)
+                        : undefined, cx: cx, cy: cy, r: r, children: _jsx("title", { children: `${point.site.name}: ${formatMoney(point.spendCents, spendCurrency)} gastos, ${format(valueOf(point))}` }) }, point.site.siteId))), labels.map((label) => (_jsxs("text", { className: "rastro-portfolio__label", x: label.x, y: label.y, textAnchor: label.anchor, children: [_jsx("tspan", { className: "rastro-portfolio__label-name", children: label.name }), _jsx("tspan", { dx: 5, className: "rastro-portfolio__label-value", children: label.value })] }, label.key)))] }) }));
+}
+//# sourceMappingURL=SpendChart.js.map

package/dist/ui/portfolio/SpendChart.js.map

@@ -0,0 +1 @@
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package/dist/ui/portfolio/alerts.d.ts

@@ -0,0 +1,74 @@
+/**
+ * What the agency view says in words: the "Precisa de atenção" alerts and the
+ * one-line insight on each client card. Every rule reads the figures, never a
+ * client's name, so the same sentences come out for any portfolio.
+ */
+import type { LeadsDaily, LeadsReport, MetaStatus } from "../../client/index.js";
+import { type ClientFigures, type PortfolioFigures, type PortfolioSite } from "./figures.js";
+/** "bad" asks for action, "watch" for a look, "good" is an opportunity. */
+export type PortfolioTone = "bad" | "watch" | "good";
+export interface PortfolioAlert {
+    /** Stable key: the rule and the client. */
+    id: string;
+    kind: "metaSync" | "costPerSaleUp" | "fewSalesHighTicket" | "topAd";
+    tone: PortfolioTone;
+    siteId: string;
+    siteName: string;
+    /** What happened, after the client's name: "custo por venda subiu 18%…". */
+    headline: string;
+    /** Why it matters, in a sentence or two. */
+    detail: string;
+    /** The link's label. */
+    action: string;
+    /** The ad the alert is about, for the drawer of Campanhas. */
+    adId?: string;
+}
+export interface PortfolioInsight {
+    /** Which rule said it; "bestReturn" marks the portfolio's best card. */
+    kind: "syncing" | "noSpend" | "noSales" | "bestReturn" | "fewSalesHighTicket" | "cheapLeads" | "weakReturn" | "leadingCampaign" | "band" | "sales";
+    tone: PortfolioTone | "neutral";
+    text: string;
+}
+/** The thresholds the rules use, exported so hosts and tests can read them. */
+export declare const PORTFOLIO_RULES: Readonly<{
+    /** Days in each window of the week-over-week comparison. */
+    weekDays: 7;
+    /**
+     * Days left out at the end of the series: a lead is counted on the day it
+     * arrived, so the newest week has not finished selling yet.
+     */
+    maturingDays: 7;
+    /** Sales each week needs before its cost per sale means anything. */
+    minWeeklySales: 3;
+    /** A cost per sale this much higher than the week before raises an alert. */
+    costPerSaleRise: 0.15;
+    /** "Few sales": at most this many in the period… */
+    fewSales: 5;
+    /** …with an average sale this many times the portfolio's. */
+    highTicketFactor: 3;
+    /** A top ad needs this many ads beside it to stand out… */
+    minAdsForTopAd: 3;
+    /** …and this many times its fair share (1 ÷ ads) of the client's sales. */
+    topAdShareFactor: 2;
+    /** A campaign that makes at least this share of the sales "pulls" them. */
+    leadingCampaignShare: 0.5;
+}>;
+/**
+ * The "Precisa de atenção" list: a broken Meta sync, then problems, what to
+ * watch and what to grow; within a tone, in the order of `sites`. Pass
+ * `limit` to cut it; the view shows the first few and says how many are left.
+ */
+export declare function portfolioAlerts({ sites, report, dailyBySite, status, limit, }: {
+    sites: readonly PortfolioSite[];
+    report: LeadsReport;
+    dailyBySite?: Record<string, LeadsDaily> | undefined;
+    status?: MetaStatus | undefined;
+    limit?: number;
+}): PortfolioAlert[];
+/**
+ * One line for a client's card, the first rule that holds: no Meta, no sales,
+ * the portfolio's best return, few sales with a big ticket, cheap leads that
+ * buy little, a weak return, one campaign carrying the sales, or the band.
+ */
+export declare function clientInsight(client: ClientFigures, portfolio: PortfolioFigures): PortfolioInsight;
+//# sourceMappingURL=alerts.d.ts.map

package/dist/ui/portfolio/alerts.d.ts.map

@@ -0,0 +1 @@
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package/dist/ui/portfolio/alerts.js

@@ -0,0 +1,291 @@
+import { change, formatMoney, formatReturn, RETURN_BANDS, returnBand, rowMetrics, } from "../metrics.js";
+import { portfolioFigures, spendState, } from "./figures.js";
+import { compactMoney } from "./format.js";
+/** The thresholds the rules use, exported so hosts and tests can read them. */
+export const PORTFOLIO_RULES = Object.freeze({
+    /** Days in each window of the week-over-week comparison. */
+    weekDays: 7,
+    /**
+     * Days left out at the end of the series: a lead is counted on the day it
+     * arrived, so the newest week has not finished selling yet.
+     */
+    maturingDays: 7,
+    /** Sales each week needs before its cost per sale means anything. */
+    minWeeklySales: 3,
+    /** A cost per sale this much higher than the week before raises an alert. */
+    costPerSaleRise: 0.15,
+    /** "Few sales": at most this many in the period… */
+    fewSales: 5,
+    /** …with an average sale this many times the portfolio's. */
+    highTicketFactor: 3,
+    /** A top ad needs this many ads beside it to stand out… */
+    minAdsForTopAd: 3,
+    /** …and this many times its fair share (1 ÷ ads) of the client's sales. */
+    topAdShareFactor: 2,
+    /** A campaign that makes at least this share of the sales "pulls" them. */
+    leadingCampaignShare: 0.5,
+});
+const TONE_ORDER = {
+    bad: 0,
+    watch: 1,
+    good: 2,
+};
+/** A broken Meta sync outranks everything: every other number goes stale. */
+const rank = (alert) => alert.kind === "metaSync" ? -1 : TONE_ORDER[alert.tone];
+const sales = (count) => (count === 1 ? "1 venda" : `${count} vendas`);
+/**
+ * The last week that finished selling against the week before it: with a
+ * series of N days, days N−14…N−8 against N−21…N−15.
+ */
+function matureWeeks(daily) {
+    const { weekDays: days, maturingDays: skip } = PORTFOLIO_RULES;
+    const sorted = [...daily].sort((a, b) => a.dayStart - b.dayStart);
+    const end = sorted.length - skip;
+    if (end - days * 2 < 0)
+        return null;
+    const sum = (rows) => rows.reduce((acc, row) => ({
+        won: acc.won + row.won,
+        spendCents: acc.spendCents === null || row.spendCents === null
+            ? null
+            : acc.spendCents + row.spendCents,
+    }), { won: 0, spendCents: 0 });
+    return {
+        current: sum(sorted.slice(end - days, end)),
+        previous: sum(sorted.slice(end - days * 2, end - days)),
+        /** The UTC day the compared week starts, for "na semana de 14/09". */
+        weekStart: sorted[end - days].dayStart,
+    };
+}
+/** "14/09": a UTC day as the screens write it. */
+const dayMonth = (dayStart) => new Date(dayStart).toLocaleDateString("pt-BR", {
+    day: "2-digit",
+    month: "2-digit",
+    timeZone: "UTC",
+});
+const costPerSale = (week) => rowMetrics({ ...week, leads: 0, qualified: 0, revenueCents: 0 })
+    .costPerSaleCents;
+function costPerSaleAlert(client, daily, portfolio) {
+    if (!daily || client.spendCents === null)
+        return null;
+    const weeks = matureWeeks(daily);
+    if (!weeks)
+        return null;
+    const { current, previous, weekStart } = weeks;
+    if (current.won < PORTFOLIO_RULES.minWeeklySales ||
+        previous.won < PORTFOLIO_RULES.minWeeklySales) {
+        return null;
+    }
+    const now = costPerSale(current);
+    const before = costPerSale(previous);
+    const rise = change(now, before);
+    if (rise.relative === null || rise.relative < PORTFOLIO_RULES.costPerSaleRise)
+        return null;
+    const money = (cents) => formatMoney(cents, client.spendCurrency);
+    const cheapLeads = client.spendCurrency === portfolio.spendCurrency &&
+        client.metrics.costPerLeadCents !== null &&
+        portfolio.metrics.costPerLeadCents !== null &&
+        client.metrics.costPerLeadCents <= portfolio.metrics.costPerLeadCents;
+    return {
+        id: `costPerSaleUp:${client.site.siteId}`,
+        kind: "costPerSaleUp",
+        tone: "bad",
+        siteId: client.site.siteId,
+        siteName: client.site.name,
+        headline: `custo por venda subiu ${rise.label?.replace("+", "")} na semana de ${dayMonth(weekStart)}`,
+        detail: `Foi de ${money(before)} para ${money(now)}. ${cheapLeads
+            ? `Os leads seguem baratos (${money(client.metrics.costPerLeadCents)}), mas estão comprando menos.`
+            : "Vale ver quais anúncios gastaram mais sem vender."}`,
+        action: `Ver campanhas da ${client.site.name}`,
+    };
+}
+/** Few sales with a big ticket: one sale more or less swings the month. */
+function isFewSalesHighTicket(client, portfolio) {
+    return (client.won > 0 &&
+        client.won <= PORTFOLIO_RULES.fewSales &&
+        client.ticketCents !== null &&
+        portfolio.ticketCents !== null &&
+        client.ticketCents >=
+            portfolio.ticketCents * PORTFOLIO_RULES.highTicketFactor);
+}
+function fewSalesAlert(client, portfolio) {
+    if (!isFewSalesHighTicket(client, portfolio))
+        return null;
+    const qualified = client.qualified === 1
+        ? "o 1 qualificado"
+        : `os ${client.qualified} qualificados`;
+    return {
+        id: `fewSalesHighTicket:${client.site.siteId}`,
+        kind: "fewSalesHighTicket",
+        tone: "watch",
+        siteId: client.site.siteId,
+        siteName: client.site.name,
+        headline: `${sales(client.won)}, mas ticket médio de ${compactMoney(client.ticketCents, portfolio.currency)}`,
+        detail: `Uma venda a mais ou a menos muda o mês inteiro. Vale olhar ${qualified}.`,
+        action: `Abrir campanhas da ${client.site.name}`,
+    };
+}
+/**
+ * The ad that sells far more than its share, among several, strictly ahead of
+ * the runner-up, at a strong return.
+ */
+function topAd(client) {
+    const [best, second] = client.ads;
+    if (!best ||
+        (second && second.won >= best.won) ||
+        client.ads.length < PORTFOLIO_RULES.minAdsForTopAd ||
+        client.won === 0 ||
+        best.won / client.won < PORTFOLIO_RULES.topAdShareFactor / client.ads.length) {
+        return null;
+    }
+    const returnOnSpend = metricsInRevenueCurrency(client, {
+        leads: 0,
+        qualified: 0,
+        won: best.won,
+        revenueCents: best.revenueCents,
+        spendCents: best.spendCents,
+    });
+    if (returnBand(returnOnSpend) !== "strong")
+        return null;
+    return { ad: best, returnOnSpend };
+}
+/** An ad's return, or null when its account bills in another currency. */
+function metricsInRevenueCurrency(client, row) {
+    return client.metrics.returnOnSpend === null && client.spendCents !== null
+        ? null
+        : rowMetrics(row).returnOnSpend;
+}
+function topAdAlert(client) {
+    const top = topAd(client);
+    if (!top)
+        return null;
+    return {
+        id: `topAd:${client.site.siteId}`,
+        kind: "topAd",
+        tone: "good",
+        siteId: client.site.siteId,
+        siteName: client.site.name,
+        headline: `criativo “${top.ad.name}” é o que mais vende`,
+        detail: `${top.ad.won} das ${client.won} vendas, com retorno de ${formatReturn(top.returnOnSpend)}. Dá pra pôr mais verba nele.`,
+        action: "Abrir o anúncio",
+        adId: top.ad.adId,
+    };
+}
+/** An ad account Meta stopped syncing: the client's numbers go stale. */
+function metaSyncAlert(client) {
+    const broken = client.accounts.find((account) => account.syncState === "error" || account.lastError);
+    if (!broken)
+        return null;
+    return {
+        id: `metaSync:${client.site.siteId}`,
+        kind: "metaSync",
+        tone: "bad",
+        siteId: client.site.siteId,
+        siteName: client.site.name,
+        headline: `a Meta parou de sincronizar a conta “${broken.name}”`,
+        detail: `${broken.lastError ? `A Meta respondeu: ${broken.lastError}. ` : ""}O gasto deste cliente pode estar desatualizado até a conta ser conectada de novo.`,
+        action: `Ver campanhas da ${client.site.name}`,
+    };
+}
+/**
+ * The "Precisa de atenção" list: a broken Meta sync, then problems, what to
+ * watch and what to grow; within a tone, in the order of `sites`. Pass
+ * `limit` to cut it; the view shows the first few and says how many are left.
+ */
+export function portfolioAlerts({ sites, report, dailyBySite, status, limit = Infinity, }) {
+    const portfolio = portfolioFigures({ sites, report, status });
+    const alerts = [];
+    for (const client of portfolio.clients) {
+        for (const alert of [
+            metaSyncAlert(client),
+            costPerSaleAlert(client, dailyBySite?.[client.site.siteId], portfolio),
+            fewSalesAlert(client, portfolio),
+            topAdAlert(client),
+        ]) {
+            if (alert)
+                alerts.push(alert);
+        }
+    }
+    return alerts
+        .map((alert, index) => ({ alert, index }))
+        .sort((a, b) => rank(a.alert) - rank(b.alert) || a.index - b.index)
+        .slice(0, limit)
+        .map(({ alert }) => alert);
+}
+/** The label a campaign goes by: "Coleção Verão · Conversas" → "Coleção Verão". */
+const campaignLabel = (name) => name.split(" · ")[0]?.trim() || name;
+/**
+ * One line for a client's card, the first rule that holds: no Meta, no sales,
+ * the portfolio's best return, few sales with a big ticket, cheap leads that
+ * buy little, a weak return, one campaign carrying the sales, or the band.
+ */
+export function clientInsight(client, portfolio) {
+    if (client.spendCents === null) {
+        // A linked account without spend yet is syncing, not missing.
+        return spendState(client, portfolio) === "syncing"
+            ? { kind: "syncing", tone: "neutral", text: "Sincronizando com a Meta" }
+            : { kind: "noSpend", tone: "neutral", text: "Meta não conectada" };
+    }
+    if (client.won === 0) {
+        return {
+            kind: "noSales",
+            tone: "watch",
+            text: "Ainda sem vendas de anúncio",
+        };
+    }
+    const returnOnSpend = client.metrics.returnOnSpend;
+    const withReturn = portfolio.clients.filter((other) => other.metrics.returnOnSpend !== null);
+    if (returnOnSpend !== null &&
+        withReturn.length >= 2 &&
+        withReturn.every((other) => other === client || other.metrics.returnOnSpend < returnOnSpend)) {
+        return {
+            kind: "bestReturn",
+            tone: "good",
+            text: "Melhor retorno da carteira",
+        };
+    }
+    if (isFewSalesHighTicket(client, portfolio)) {
+        return {
+            kind: "fewSalesHighTicket",
+            tone: "watch",
+            text: "Poucas vendas, ticket alto",
+        };
+    }
+    const band = returnBand(returnOnSpend);
+    if (band === "weak") {
+        const cheap = client.spendCurrency === portfolio.spendCurrency &&
+            client.metrics.costPerLeadCents !== null &&
+            portfolio.metrics.costPerLeadCents !== null &&
+            client.metrics.costPerLeadCents < portfolio.metrics.costPerLeadCents &&
+            client.ticketCents !== null &&
+            portfolio.ticketCents !== null &&
+            client.ticketCents < portfolio.ticketCents;
+        return cheap
+            ? { kind: "cheapLeads", tone: "bad", text: "Lead barato, ticket baixo" }
+            : {
+                kind: "weakReturn",
+                tone: "bad",
+                text: `Retorno abaixo de ${RETURN_BANDS.ok}x`,
+            };
+    }
+    const [leading] = client.campaigns;
+    if (leading &&
+        client.campaigns.length >= 2 &&
+        leading.won / client.won >= PORTFOLIO_RULES.leadingCampaignShare) {
+        return {
+            kind: "leadingCampaign",
+            tone: "good",
+            text: `${campaignLabel(leading.name)} puxando as vendas`,
+        };
+    }
+    if (band === "strong") {
+        return { kind: "band", tone: "good", text: "Retorno forte" };
+    }
+    if (band === "ok")
+        return { kind: "band", tone: "watch", text: "Retorno ok" };
+    return {
+        kind: "sales",
+        tone: "neutral",
+        text: `${sales(client.won)} no período`,
+    };
+}
+//# sourceMappingURL=alerts.js.map

package/dist/ui/portfolio/alerts.js.map

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