@iann29/rastro 0.9.0 → 0.10.0

package/dist/ui/portfolio/PortfolioView.js

@@ -0,0 +1,216 @@
+import { Fragment as _Fragment, jsx as _jsx, jsxs as _jsxs } from "react/jsx-runtime";
+import { useState } from "react";
+import { change, formatMoney, formatReturn, returnBand, returnChange, } from "../metrics.js";
+import { clientInsight, portfolioAlerts, } from "./alerts.js";
+import { portfolioFigures, spendState, } from "./figures.js";
+import { hueSlot, initials } from "./format.js";
+import { SpendChart } from "./SpendChart.js";
+const MINUTE_MS = 60_000;
+/** The stalest linked account's last sync: the portfolio is as fresh as it. */
+function syncedAgo(status, now) {
+    const syncs = (status ?? []).flatMap((site) => site.adAccounts.map((account) => account.lastSyncAt ?? 0));
+    if (syncs.length === 0)
+        return null;
+    const oldest = Math.min(...syncs);
+    if (!oldest)
+        return "sincronizando";
+    const minutes = Math.max(0, Math.round((now - oldest) / MINUTE_MS));
+    if (minutes < 1)
+        return "agora";
+    if (minutes < 60)
+        return `há ${minutes} min`;
+    const hours = Math.round(minutes / 60);
+    return hours < 24 ? `há ${hours} h` : `há ${Math.round(hours / 24)} d`;
+}
+function Kpi({ label, value, sub, delta, highlight, }) {
+    return (_jsxs("div", { className: "rastro-card rastro-portfolio__kpi", "data-highlight": highlight ? "" : undefined, children: [_jsx("span", { className: "rastro-portfolio__kpi-label", children: label }), _jsx("strong", { className: "rastro-num rastro-portfolio__kpi-value", children: value }), _jsxs("span", { className: "rastro-portfolio__kpi-sub", children: [delta?.label && (_jsx("span", { className: "rastro-change", "data-trend": delta.trend, children: delta.label })), sub] })] }));
+}
+const trendOf = (relative, higherIsGood = true) => relative === null || relative === 0
+    ? undefined
+    : relative > 0 === higherIsGood
+        ? "good"
+        : "bad";
+function Kpis({ portfolio, previous, accounts, synced, }) {
+    const { paid, metrics, spendCurrency, currency } = portfolio;
+    const { row } = paid;
+    // No spend yet, but a linked account: the first sync is still running.
+    const noSpend = row.spendCents === null &&
+        portfolio.clients.some((client) => spendState(client, portfolio) === "syncing")
+        ? "sincronizando com a Meta"
+        : "Meta não conectada";
+    const before = previous?.paid.row;
+    const delta = (current, old) => {
+        const result = change(current, old);
+        return { label: result.label, trend: trendOf(result.relative) };
+    };
+    const returnDelta = returnChange(metrics.returnOnSpend, previous?.metrics.returnOnSpend ?? null);
+    const spendSub = spendCurrency === null
+        ? "contas em moedas diferentes"
+        : row.spendCents === null
+            ? noSpend
+            : [
+                accounts === 0
+                    ? null
+                    : accounts === 1
+                        ? "1 conta de anúncio"
+                        : `${accounts} contas de anúncio`,
+                synced,
+            ]
+                .filter(Boolean)
+                .join(" · ");
+    const per = (cents, unit) => cents === null || spendCurrency === null
+        ? null
+        : `${formatMoney(cents, spendCurrency)} por ${unit}`;
+    const returnSub = metrics.returnOnSpend !== null
+        ? `cada ${formatMoney(100, currency)} na Meta voltou ${formatMoney(Math.round(metrics.returnOnSpend * 100), currency)}`
+        : spendCurrency === null
+            ? "contas em moedas diferentes"
+            : portfolio.currencyMismatch
+                ? "gasto e receita em moedas diferentes"
+                : row.spendCents === null
+                    ? noSpend
+                    : "sem gasto no período";
+    return (_jsxs("section", { className: "rastro-portfolio__kpis", "aria-label": "Totais da carteira", children: [_jsx(Kpi, { label: "Gasto", value: spendCurrency === null
+                    ? "—"
+                    : formatMoney(row.spendCents, spendCurrency), delta: before && spendCurrency !== null
+                    ? { label: change(row.spendCents, before.spendCents).label }
+                    : undefined, sub: spendSub }), _jsx(Kpi, { label: "Leads", value: row.leads.toLocaleString("pt-BR"), delta: before ? delta(row.leads, before.leads) : undefined, sub: [
+                    per(metrics.costPerLeadCents, "lead"),
+                    `${row.qualified.toLocaleString("pt-BR")} qualificados`,
+                ]
+                    .filter(Boolean)
+                    .join(" · ") }), _jsx(Kpi, { label: "Vendas", value: row.won.toLocaleString("pt-BR"), delta: before ? delta(row.won, before.won) : undefined, sub: per(metrics.costPerSaleCents, "venda") ?? undefined }), _jsx(Kpi, { label: "Receita", value: formatMoney(row.revenueCents, currency), delta: before ? delta(row.revenueCents, before.revenueCents) : undefined, sub: "das vendas que os an\u00FAncios trouxeram" }), _jsx(Kpi, { highlight: true, label: "Retorno", value: formatReturn(metrics.returnOnSpend), delta: returnDelta
+                    ? {
+                        label: returnDelta,
+                        trend: returnDelta.startsWith("+")
+                            ? "good"
+                            : returnDelta.startsWith("−")
+                                ? "bad"
+                                : undefined,
+                    }
+                    : undefined, sub: returnSub })] }));
+}
+const SPARK_WIDTH = 112;
+const SPARK_HEIGHT = 32;
+/** With this few sales a curve lies; one mark per sale tells it straight. */
+const SPARK_MARKS_UNTIL = 5;
+function Sparkline({ daily }) {
+    const days = [...daily].sort((a, b) => a.dayStart - b.dayStart);
+    const total = days.reduce((sum, day) => sum + day.won, 0);
+    const last = Math.max(days.length - 1, 1);
+    const x = (index) => 2 + (index / last) * (SPARK_WIDTH - 4);
+    const label = `${total === 1 ? "1 venda" : `${total} vendas`} em ${days.length} dias`;
+    if (total <= SPARK_MARKS_UNTIL) {
+        return (_jsxs("svg", { className: "rastro-portfolio__spark", width: SPARK_WIDTH, height: SPARK_HEIGHT, viewBox: `0 0 ${SPARK_WIDTH} ${SPARK_HEIGHT}`, role: "img", "aria-label": label, children: [_jsx("line", { className: "rastro-portfolio__spark-base", x1: 0, x2: SPARK_WIDTH, y1: SPARK_HEIGHT - 1, y2: SPARK_HEIGHT - 1 }), days.map((day, index) => day.won > 0 ? (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__spark-stem", x1: x(index), x2: x(index), y1: SPARK_HEIGHT - 1, y2: 9 }), _jsx("circle", { className: "rastro-portfolio__spark-dot", cx: x(index), cy: 7, r: 3 })] }, day.dayStart)) : null)] }));
+    }
+    // A 7-day average reads as a trend; single days are too jumpy.
+    const smooth = days.map((_, index) => {
+        const window = days.slice(Math.max(0, index - 6), index + 1);
+        return window.reduce((sum, day) => sum + day.won, 0) / window.length;
+    });
+    const max = Math.max(...smooth);
+    const min = Math.min(...smooth);
+    const y = (value) => SPARK_HEIGHT - 3 - ((value - min) / (max - min || 1)) * (SPARK_HEIGHT - 8);
+    const line = smooth
+        .map((value, index) => `${index ? "L" : "M"}${x(index).toFixed(1)} ${y(value).toFixed(1)}`)
+        .join("");
+    const endX = x(smooth.length - 1);
+    const endY = y(smooth.at(-1) ?? 0);
+    return (_jsxs("svg", { className: "rastro-portfolio__spark", width: SPARK_WIDTH, height: SPARK_HEIGHT, viewBox: `0 0 ${SPARK_WIDTH} ${SPARK_HEIGHT}`, role: "img", "aria-label": label, children: [_jsx("path", { className: "rastro-portfolio__spark-area", d: `${line}L${endX} ${SPARK_HEIGHT}L${x(0)} ${SPARK_HEIGHT}Z` }), _jsx("path", { className: "rastro-portfolio__spark-line", d: line }), _jsx("circle", { className: "rastro-portfolio__spark-dot", cx: endX, cy: endY, r: 2.5 })] }));
+}
+function ClientCard({ client, portfolio, daily, onOpen, }) {
+    const { site, metrics, spendCents } = client;
+    const insight = clientInsight(client, portfolio);
+    const band = returnBand(metrics.returnOnSpend);
+    const money = (cents) => formatMoney(cents, client.spendCurrency);
+    const figures = [
+        ["Gasto", money(spendCents)],
+        ["Leads", client.leads.toLocaleString("pt-BR")],
+        ["Custo por lead", money(metrics.costPerLeadCents)],
+        ["Vendas", client.won.toLocaleString("pt-BR")],
+        ["Receita", formatMoney(client.revenueCents, portfolio.currency)],
+        ["Custo por venda", money(metrics.costPerSaleCents)],
+    ];
+    return (_jsxs("article", { className: "rastro-card rastro-portfolio__client", "data-best": insight.kind === "bestReturn" ? "" : undefined, "aria-label": site.name, children: [_jsxs("header", { className: "rastro-portfolio__client-head", children: [_jsx("span", { className: "rastro-portfolio__avatar", "data-hue": hueSlot(site.siteId), "aria-hidden": "true", children: initials(site.name) }), _jsxs("div", { className: "rastro-portfolio__client-name", children: [_jsx("strong", { title: site.name, children: site.name }), site.segment && _jsx("span", { className: "rastro-muted", children: site.segment })] })] }), _jsxs("div", { className: "rastro-portfolio__return", children: [_jsxs("div", { children: [_jsx("span", { className: "rastro-portfolio__return-label", children: "Retorno" }), _jsx("strong", { className: "rastro-num rastro-portfolio__return-value", "data-band": band ?? undefined, children: formatReturn(metrics.returnOnSpend) })] }), daily && daily.length > 0 && (_jsxs("div", { className: "rastro-portfolio__spark-box", children: [_jsx(Sparkline, { daily: daily }), _jsxs("span", { className: "rastro-muted", children: ["vendas \u00B7 ", daily.length, " dias"] })] }))] }), _jsx("dl", { className: "rastro-portfolio__figures", children: figures.map(([label, value]) => (_jsxs("div", { children: [_jsx("dt", { children: label }), _jsx("dd", { className: "rastro-num", children: value })] }, label))) }), _jsx("p", { className: "rastro-portfolio__insight", "data-tone": insight.tone, children: insight.text }), _jsxs("button", { type: "button", className: "rastro-portfolio__open", onClick: onOpen, "aria-label": `Abrir campanhas de ${site.name}`, children: ["Abrir campanhas ", _jsx("span", { "aria-hidden": "true", children: "\u2192" })] })] }));
+}
+function ChartCard({ portfolio }) {
+    const [mode, setMode] = useState("return");
+    const { spendCurrency, currency } = portfolio;
+    // The chart compares spend in one currency: the clients the totals count.
+    const withSpend = portfolio.clients.filter((client) => spendState(client, portfolio) === "counted");
+    const outside = (state) => portfolio.clients
+        .filter((client) => spendState(client, portfolio) === state)
+        .map((client) => client.site.name);
+    const notes = [
+        ["syncing", "Sincronizando com a Meta"],
+        ["notConnected", "Meta não conectada"],
+        ["otherCurrency", "Gasto em outra moeda"],
+    ]
+        .map(([state, label]) => [label, outside(state)])
+        .filter(([, names]) => names.length > 0);
+    // Without a return (spend billed in another currency) the only honest
+    // comparison is cost per sale.
+    const canReturn = spendCurrency === currency && !portfolio.paid.currencyMismatch;
+    const active = canReturn ? mode : "costPerSale";
+    const ranked = [...withSpend]
+        .filter((client) => active === "return"
+        ? client.metrics.returnOnSpend !== null
+        : client.metrics.costPerSaleCents !== null)
+        .sort((a, b) => active === "return"
+        ? b.metrics.returnOnSpend - a.metrics.returnOnSpend
+        : a.metrics.costPerSaleCents - b.metrics.costPerSaleCents);
+    return (_jsxs("section", { className: "rastro-card rastro-portfolio__chart-card", "aria-label": "Gasto \u00D7 Retorno por cliente", children: [_jsxs("header", { className: "rastro-portfolio__section-head", children: [_jsxs("div", { children: [_jsxs("h3", { children: [active === "return"
+                                        ? "Gasto × Retorno"
+                                        : "Gasto × Custo por venda", " ", "por cliente"] }), _jsxs("p", { className: "rastro-muted", children: [active === "return"
+                                        ? "Quanto mais alto, mais cada real gasto volta em venda"
+                                        : "Quanto mais baixo, mais barato sai cada venda", " ", "\u00B7 bolha = receita"] })] }), canReturn && (_jsx("div", { className: "rastro-portfolio__toggle", role: "group", "aria-label": "Eixo do gr\u00E1fico", children: [
+                            ["return", "Retorno"],
+                            ["costPerSale", "Custo por venda"],
+                        ].map(([value, label]) => (_jsx("button", { type: "button", "aria-pressed": mode === value, onClick: () => setMode(value), children: label }, value))) }))] }), spendCurrency === null ? (_jsx("p", { className: "rastro-empty", children: "As contas de an\u00FAncio cobram em moedas diferentes: o gasto de um cliente n\u00E3o se compara com o de outro." })) : ranked.length === 0 ? (_jsx("p", { className: "rastro-empty", children: "Nenhum cliente com gasto e vendas no per\u00EDodo." })) : (_jsxs(_Fragment, { children: [_jsx(SpendChart, { portfolio: portfolio, spendCurrency: spendCurrency, mode: active }), _jsxs("div", { className: "rastro-portfolio__rank", children: [_jsx("p", { className: "rastro-portfolio__rank-title", children: active === "return" ? "Volta por real gasto" : "Custo por venda" }), _jsx("ol", { children: ranked.map((client, index) => (_jsxs("li", { children: [_jsx("span", { className: "rastro-portfolio__rank-pos", children: index + 1 }), _jsx("span", { className: "rastro-portfolio__rank-name", children: client.site.name }), _jsx("strong", { className: "rastro-num", children: active === "return"
+                                                ? formatMoney(Math.round(client.metrics.returnOnSpend * 100), currency)
+                                                : formatMoney(client.metrics.costPerSaleCents, spendCurrency) })] }, client.site.siteId))) })] })] })), notes.map(([label, names]) => (_jsxs("p", { className: "rastro-portfolio__note rastro-muted", children: [label, ": ", names.join(", "), "."] }, label)))] }));
+}
+/** Alerts shown before "+N" asks to open the rest. */
+const ALERTS_SHOWN = 5;
+function Attention({ alerts, onOpenSite, }) {
+    const [expanded, setExpanded] = useState(false);
+    const shown = expanded ? alerts : alerts.slice(0, ALERTS_SHOWN);
+    const hidden = alerts.length - shown.length;
+    return (_jsxs("section", { className: "rastro-card rastro-portfolio__attention", "aria-label": "Precisa de aten\u00E7\u00E3o", children: [_jsxs("header", { className: "rastro-portfolio__section-head", children: [_jsxs("div", { children: [_jsx("h3", { children: "Precisa de aten\u00E7\u00E3o" }), _jsx("p", { className: "rastro-muted", children: "O que mudou e o que d\u00E1 pra fazer" })] }), alerts.length > 0 && (_jsx("span", { className: "rastro-num rastro-portfolio__count", "aria-label": `${alerts.length} alertas`, children: alerts.length }))] }), alerts.length === 0 ? (_jsx("p", { className: "rastro-empty", children: "Nada pedindo aten\u00E7\u00E3o agora." })) : (_jsx("ul", { className: "rastro-portfolio__alerts", children: shown.map((alert) => (_jsxs("li", { className: "rastro-portfolio__alert", "data-tone": alert.tone, children: [_jsxs("p", { children: [_jsxs("strong", { children: [alert.siteName, ":"] }), " ", alert.headline] }), _jsx("p", { className: "rastro-muted", children: alert.detail }), _jsxs("button", { type: "button", className: "rastro-portfolio__open", onClick: () => onOpenSite(alert.siteId, alert.adId ? { adId: alert.adId } : undefined), children: [alert.action, " ", _jsx("span", { "aria-hidden": "true", children: "\u2192" })] })] }, alert.id))) })), hidden > 0 && (_jsxs("button", { type: "button", className: "rastro-portfolio__more", onClick: () => setExpanded(true), "aria-label": `Ver mais ${hidden} alertas`, children: ["+", hidden] }))] }));
+}
+function Loading() {
+    return (_jsxs("div", { className: "rastro-ui rastro-portfolio", role: "status", "aria-busy": "true", "aria-label": "Carregando clientes", children: [_jsx("div", { className: "rastro-portfolio__kpis", children: Array.from({ length: 5 }, (_, index) => (_jsx("div", { className: "rastro-skeleton rastro-portfolio__kpi-skeleton" }, index))) }), _jsx("div", { className: "rastro-portfolio__clients", children: Array.from({ length: 4 }, (_, index) => (_jsx("div", { className: "rastro-skeleton rastro-portfolio__client-skeleton" }, index))) })] }));
+}
+/**
+ * The agency's home: every client from spend to sale. Totals of the leads the
+ * ads bought, a card per client, spend against return, and what needs a look.
+ */
+export function PortfolioView({ sites, report, previous, dailyBySite, status, onOpenSite, now, loading, }) {
+    if (loading || !report)
+        return _jsx(Loading, {});
+    const portfolio = portfolioFigures({ sites, report, status });
+    if (portfolio.clients.length === 0) {
+        return (_jsx("div", { className: "rastro-ui rastro-portfolio", children: _jsxs("div", { className: "rastro-card rastro-empty", children: [_jsx("strong", { children: "Nenhum cliente com leads no per\u00EDodo" }), _jsx("span", { children: report.bySite
+                            ? "Quando um anúncio trouxer um lead, o cliente aparece aqui."
+                            : "Este host ainda não separa os leads por cliente: atualize o Rastro." })] }) }));
+    }
+    const previousFigures = previous
+        ? portfolioFigures({ sites, report: previous, status })
+        : null;
+    const alerts = portfolioAlerts({ sites, report, dailyBySite, status });
+    const accounts = (status ?? []).reduce((sum, site) => sum + site.adAccounts.length, 0);
+    const { paid, spendCurrency, currency } = portfolio;
+    const byState = (state) => portfolio.clients.filter((client) => spendState(client, portfolio) === state);
+    const counted = byState("counted").length;
+    const otherCurrency = byState("otherCurrency");
+    const reasons = [
+        [byState("syncing"), "sincronizando com a Meta"],
+        [byState("notConnected"), "sem a Meta conectada"],
+        [otherCurrency, "com gasto em outra moeda"],
+    ];
+    return (_jsxs("div", { className: "rastro-ui rastro-portfolio", children: [spendCurrency === null ? (_jsx("p", { className: "rastro-portfolio__warning", role: "note", children: "As contas de an\u00FAncio cobram em moedas diferentes: o gasto de cada cliente aparece na moeda da conta dele, sem soma nem retorno da carteira." })) : paid.currencyMismatch ? (_jsxs("p", { className: "rastro-portfolio__warning", role: "note", children: ["O gasto est\u00E1 em ", spendCurrency, " e as vendas em ", currency, ": o gasto aparece, o retorno n\u00E3o \u00E9 calculado."] })) : (otherCurrency.length > 0 && (_jsxs("p", { className: "rastro-portfolio__warning", role: "note", children: [otherCurrency.map((client) => client.site.name).join(", "), " ", otherCurrency.length === 1 ? "gasta" : "gastam", " em outra moeda:", " ", otherCurrency.length === 1 ? "fica" : "ficam", " fora dos totais e sem retorno."] }))), _jsx(Kpis, { portfolio: portfolio, previous: previousFigures, accounts: accounts, synced: syncedAgo(status, now) }), paid.partial && counted > 0 && (_jsxs("p", { className: "rastro-portfolio__partial rastro-muted", children: ["Calculado sobre ", counted, " de ", portfolio.clients.length, " clientes:", " ", reasons
+                        .filter(([clients]) => clients.length > 0)
+                        .map(([clients, reason]) => `${clients.map((client) => client.site.name).join(", ")} ${reason}`)
+                        .join("; "), " ", portfolio.clients.length - counted === 1 ? "fica" : "ficam", " fora dos totais."] })), portfolio.spendIncomplete && (_jsx("p", { className: "rastro-portfolio__partial rastro-muted", role: "note", children: "Gasto por an\u00FAncio indispon\u00EDvel neste per\u00EDodo: os totais por cliente seguem certos, mas o an\u00FAncio que mais vende fica sem retorno. Escolha um per\u00EDodo menor para v\u00EA-lo." })), _jsx("section", { className: "rastro-portfolio__clients", "aria-label": "Clientes", children: portfolio.clients.map((client) => (_jsx(ClientCard, { client: client, portfolio: portfolio, daily: dailyBySite?.[client.site.siteId], onOpen: () => onOpenSite(client.site.siteId) }, client.site.siteId))) }), _jsxs("div", { className: "rastro-portfolio__bottom", children: [_jsx(ChartCard, { portfolio: portfolio }), _jsx(Attention, { alerts: alerts, onOpenSite: onOpenSite })] })] }));
+}
+//# sourceMappingURL=PortfolioView.js.map

package/dist/ui/portfolio/PortfolioView.js.map

@@ -0,0 +1 @@
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package/dist/ui/portfolio/SpendChart.d.ts

@@ -0,0 +1,10 @@
+import { type PortfolioFigures } from "./figures.js";
+export type SpendChartMode = "return" | "costPerSale";
+/** Spend against return (or cost per sale), one bubble per client. */
+export declare function SpendChart({ portfolio, spendCurrency, mode, }: {
+    portfolio: PortfolioFigures;
+    /** The one currency every plotted account bills in. */
+    spendCurrency: string;
+    mode: SpendChartMode;
+}): import("react").JSX.Element;
+//# sourceMappingURL=SpendChart.d.ts.map

package/dist/ui/portfolio/SpendChart.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"SpendChart.d.ts","sourceRoot":"","sources":["../../../src/ui/portfolio/SpendChart.tsx"],"names":[],"mappings":"AAQA,OAAO,EAGL,KAAK,gBAAgB,EACtB,MAAM,cAAc,CAAC;AAGtB,MAAM,MAAM,cAAc,GAAG,QAAQ,GAAG,aAAa,CAAC;AA6DtD,sEAAsE;AACtE,wBAAgB,UAAU,CAAC,EACzB,SAAS,EACT,aAAa,EACb,IAAI,GACL,EAAE;IACD,SAAS,EAAE,gBAAgB,CAAC;IAC5B,uDAAuD;IACvD,aAAa,EAAE,MAAM,CAAC;IACtB,IAAI,EAAE,cAAc,CAAC;CACtB,+BAmTA"}

package/dist/ui/portfolio/SpendChart.js

@@ -0,0 +1,196 @@
+import { Fragment as _Fragment, jsx as _jsx, jsxs as _jsxs } from "react/jsx-runtime";
+import { useEffect, useRef, useState } from "react";
+import { formatMoney, formatReturn, RETURN_BAND_LABELS, returnBand, RETURN_BANDS, } from "../metrics.js";
+import { spendState, } from "./figures.js";
+import { compactMoney } from "./format.js";
+/** The chart draws at its real width, so labels keep their size on a phone. */
+function useWidth(fallback) {
+    const ref = useRef(null);
+    const [width, setWidth] = useState(fallback);
+    useEffect(() => {
+        const element = ref.current;
+        if (!element || typeof ResizeObserver === "undefined")
+            return;
+        const observer = new ResizeObserver(([entry]) => {
+            const next = Math.round(entry?.contentRect.width ?? 0);
+            if (next > 0)
+                setWidth(next);
+        });
+        observer.observe(element);
+        return () => observer.disconnect();
+    }, []);
+    return [ref, width];
+}
+/** Round axis steps: 1, 2, 2.5 or 5 times a power of ten. */
+function niceTicks(max, count) {
+    const raw = max / count;
+    const power = 10 ** Math.floor(Math.log10(raw));
+    const step = [1, 2, 2.5, 5, 10].map((factor) => factor * power).find((s) => s >= raw) ??
+        raw;
+    const top = Math.ceil(max / step) * step;
+    return Array.from({ length: Math.round(top / step) + 1 }, (_, i) => i * step);
+}
+const overlaps = (a, b) => a.x < b.x + b.width &&
+    b.x < a.x + a.width &&
+    a.y < b.y + b.height &&
+    b.y < a.y + a.height;
+const LABEL_HEIGHT = 16;
+/** A long client name shortened for the plot; the bubble's title keeps it whole. */
+const shortName = (name, max) => name.length > max ? `${name.slice(0, max - 1).trimEnd()}…` : name;
+/** A rough label width: 7px a character plus the value beside the name. */
+const labelWidth = (name, value) => (name.length + value.length) * 7 + 8;
+/** Return ticks on the band edges: 0, 4, 8, 12, 16… up to the highest point. */
+function returnTicks(max) {
+    const step = RETURN_BANDS.ok;
+    const top = Math.max(RETURN_BANDS.strong * 2, Math.ceil((max * 1.05) / step) * step);
+    return Array.from({ length: top / step + 1 }, (_, i) => i * step);
+}
+/** Spend against return (or cost per sale), one bubble per client. */
+export function SpendChart({ portfolio, spendCurrency, mode, }) {
+    const [ref, width] = useWidth(640);
+    const narrow = width < 480;
+    const height = Math.round(Math.min(340, Math.max(240, width * 0.46)));
+    const pad = { left: narrow ? 40 : 52, right: 12, top: 28, bottom: 26 };
+    const plotWidth = width - pad.left - pad.right;
+    const plotHeight = height - pad.top - pad.bottom;
+    const valueOf = (client) => mode === "return"
+        ? client.metrics.returnOnSpend
+        : client.metrics.costPerSaleCents;
+    // Only the clients the totals count: their spend shares one currency.
+    const points = portfolio.clients.filter((client) => spendState(client, portfolio) === "counted" && valueOf(client) !== null);
+    const format = (value) => mode === "return" ? formatReturn(value) : formatMoney(value, spendCurrency);
+    const xTicks = niceTicks(Math.max(...points.map((p) => p.spendCents), 100) * 1.08, narrow ? 3 : 5);
+    const yMaxValue = Math.max(...points.map((p) => valueOf(p)), 0);
+    const yTicks = mode === "return"
+        ? returnTicks(yMaxValue)
+        : niceTicks(Math.max(yMaxValue, 100) * 1.08, 4);
+    const xMax = xTicks.at(-1);
+    const yMax = yTicks.at(-1);
+    const sx = (value) => pad.left + (value / xMax) * plotWidth;
+    const sy = (value) => pad.top + (1 - value / yMax) * plotHeight;
+    const maxRevenue = Math.max(...points.map((p) => p.revenueCents), 1);
+    const radius = (revenueCents) => (narrow ? 5 : 7) +
+        Math.sqrt(revenueCents / maxRevenue) * (narrow ? 11 : 17);
+    const average = mode === "return"
+        ? portfolio.metrics.returnOnSpend
+        : portfolio.metrics.costPerSaleCents;
+    const averageText = average === null
+        ? null
+        : `${narrow ? "média" : "média da carteira"} ${format(average)}`;
+    const averageBox = average === null || averageText === null
+        ? null
+        : {
+            x: pad.left + 6,
+            y: sy(average) - 5 - 12,
+            width: averageText.length * 6.4,
+            height: 14,
+        };
+    // Each label takes the spot around its bubble that covers the least of the
+    // other bubbles, labels and the average line's caption, inside the chart.
+    const bubbles = points.map((point) => ({
+        point,
+        cx: sx(point.spendCents),
+        cy: sy(valueOf(point)),
+        r: radius(point.revenueCents),
+    }));
+    const bubbleBoxes = bubbles.map(({ cx, cy, r }) => ({
+        x: cx - r,
+        y: cy - r,
+        width: r * 2,
+        height: r * 2,
+    }));
+    // The band captions sit in the corners of their zones, as in the mockup.
+    const bandLegends = mode === "return"
+        ? [
+            {
+                band: "strong",
+                text: narrow
+                    ? RETURN_BAND_LABELS.strong
+                    : `acima de ${RETURN_BANDS.strong}x · ${RETURN_BAND_LABELS.strong}`,
+                y: sy(yMax) + 14,
+            },
+            {
+                band: "weak",
+                text: narrow
+                    ? RETURN_BAND_LABELS.weak
+                    : `abaixo de ${RETURN_BANDS.ok}x · ${RETURN_BAND_LABELS.weak}`,
+                y: sy(0) - 6,
+            },
+        ]
+        : [];
+    const placed = [
+        ...(averageBox ? [averageBox] : []),
+        ...bandLegends.map((legend) => ({
+            x: pad.left + 6,
+            y: legend.y - 11,
+            width: legend.text.length * 6,
+            height: 13,
+        })),
+    ];
+    const covered = (a, b) => overlaps(a, b)
+        ? (Math.min(a.x + a.width, b.x + b.width) - Math.max(a.x, b.x)) *
+            (Math.min(a.y + a.height, b.y + b.height) - Math.max(a.y, b.y))
+        : 0;
+    const labels = bubbles.map(({ point, cx, cy, r }, index) => {
+        const value = format(valueOf(point));
+        const name = shortName(point.site.name, narrow ? 14 : 22);
+        const w = labelWidth(name, value);
+        const spot = (x, y, anchor) => ({
+            x,
+            y,
+            anchor,
+            width: w,
+            height: LABEL_HEIGHT,
+        });
+        const above = cy - r - 6 - LABEL_HEIGHT;
+        const below = cy + r + 4;
+        const middle = cy - LABEL_HEIGHT / 2;
+        const candidates = [
+            spot(cx - w / 2, above, "middle"),
+            spot(cx - w / 2, below, "middle"),
+            spot(cx + r + 6, middle, "start"),
+            spot(cx - r - 6 - w, middle, "end"),
+            spot(cx + r - w, above, "end"),
+            spot(cx + r - w, below, "end"),
+            spot(cx - r, above, "start"),
+            spot(cx - r, below, "start"),
+        ];
+        const obstacles = [
+            ...bubbleBoxes.filter((_, other) => other !== index),
+            ...placed,
+        ];
+        const outside = (box) => box.x < 2 ||
+            box.x + box.width > width - 2 ||
+            box.y < 0 ||
+            box.y + box.height > pad.top + plotHeight;
+        const score = (box) => (outside(box) ? 1e6 : 0) +
+            obstacles.reduce((sum, other) => sum + covered(box, other), 0);
+        const chosen = candidates.reduce((best, box) => score(box) < score(best) ? box : best);
+        placed.push(chosen);
+        const textX = chosen.anchor === "middle"
+            ? chosen.x + w / 2
+            : chosen.anchor === "start"
+                ? chosen.x
+                : chosen.x + w;
+        return {
+            key: point.site.siteId,
+            x: textX,
+            y: chosen.y + LABEL_HEIGHT - 4,
+            anchor: chosen.anchor,
+            name,
+            value,
+        };
+    });
+    const axisX = (cents) => cents === 0 ? "0" : compactMoney(cents, spendCurrency);
+    const axisY = (value) => mode === "return"
+        ? `${value.toLocaleString("pt-BR")}x`
+        : value === 0
+            ? "0"
+            : compactMoney(value, spendCurrency);
+    return (_jsx("div", { ref: ref, className: "rastro-portfolio__chart", children: _jsxs("svg", { width: width, height: height, viewBox: `0 0 ${width} ${height}`, role: "img", "aria-label": mode === "return"
+                ? "Gasto e retorno de cada cliente"
+                : "Gasto e custo por venda de cada cliente", children: [mode === "return" && (_jsxs(_Fragment, { children: [_jsx("rect", { className: "rastro-portfolio__zone", "data-band": "strong", x: pad.left, y: sy(yMax), width: plotWidth, height: sy(RETURN_BANDS.strong) - sy(yMax) }), _jsx("rect", { className: "rastro-portfolio__zone", "data-band": "weak", x: pad.left, y: sy(RETURN_BANDS.ok), width: plotWidth, height: sy(0) - sy(RETURN_BANDS.ok) })] })), yTicks.map((tick) => (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__grid", x1: pad.left, x2: width - pad.right, y1: sy(tick), y2: sy(tick) }), _jsx("text", { className: "rastro-portfolio__axis", x: pad.left - 6, y: sy(tick) + 4, textAnchor: "end", children: axisY(tick) })] }, `y${tick}`))), xTicks.map((tick) => (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__grid", x1: sx(tick), x2: sx(tick), y1: pad.top, y2: pad.top + plotHeight }), _jsx("text", { className: "rastro-portfolio__axis", x: sx(tick), y: height - 8, textAnchor: tick === 0 ? "start" : tick === xMax ? "end" : "middle", children: axisX(tick) })] }, `x${tick}`))), bandLegends.map((legend) => (_jsx("text", { className: "rastro-portfolio__zone-label", "data-band": legend.band, x: pad.left + 6, y: legend.y, children: legend.text }, legend.band))), average !== null && (_jsxs("g", { children: [_jsx("line", { className: "rastro-portfolio__average", x1: pad.left, x2: width - pad.right, y1: sy(average), y2: sy(average) }), _jsx("text", { className: "rastro-portfolio__average-label", x: pad.left + 6, y: sy(average) - 5, children: averageText })] })), bubbles.map(({ point, cx, cy, r }) => (_jsx("circle", { className: "rastro-portfolio__bubble", "data-band": mode === "return"
+                        ? (returnBand(point.metrics.returnOnSpend) ?? undefined)
+                        : undefined, cx: cx, cy: cy, r: r, children: _jsx("title", { children: `${point.site.name}: ${formatMoney(point.spendCents, spendCurrency)} gastos, ${format(valueOf(point))}` }) }, point.site.siteId))), labels.map((label) => (_jsxs("text", { className: "rastro-portfolio__label", x: label.x, y: label.y, textAnchor: label.anchor, children: [_jsx("tspan", { className: "rastro-portfolio__label-name", children: label.name }), _jsx("tspan", { dx: 5, className: "rastro-portfolio__label-value", children: label.value })] }, label.key)))] }) }));
+}
+//# sourceMappingURL=SpendChart.js.map

package/dist/ui/portfolio/SpendChart.js.map

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package/dist/ui/portfolio/alerts.d.ts

@@ -0,0 +1,74 @@
+/**
+ * What the agency view says in words: the "Precisa de atenção" alerts and the
+ * one-line insight on each client card. Every rule reads the figures, never a
+ * client's name, so the same sentences come out for any portfolio.
+ */
+import type { LeadsDaily, LeadsReport, MetaStatus } from "../../client/index.js";
+import { type ClientFigures, type PortfolioFigures, type PortfolioSite } from "./figures.js";
+/** "bad" asks for action, "watch" for a look, "good" is an opportunity. */
+export type PortfolioTone = "bad" | "watch" | "good";
+export interface PortfolioAlert {
+    /** Stable key: the rule and the client. */
+    id: string;
+    kind: "metaSync" | "costPerSaleUp" | "fewSalesHighTicket" | "topAd";
+    tone: PortfolioTone;
+    siteId: string;
+    siteName: string;
+    /** What happened, after the client's name: "custo por venda subiu 18%…". */
+    headline: string;
+    /** Why it matters, in a sentence or two. */
+    detail: string;
+    /** The link's label. */
+    action: string;
+    /** The ad the alert is about, for the drawer of Campanhas. */
+    adId?: string;
+}
+export interface PortfolioInsight {
+    /** Which rule said it; "bestReturn" marks the portfolio's best card. */
+    kind: "syncing" | "noSpend" | "noSales" | "bestReturn" | "fewSalesHighTicket" | "cheapLeads" | "weakReturn" | "leadingCampaign" | "band" | "sales";
+    tone: PortfolioTone | "neutral";
+    text: string;
+}
+/** The thresholds the rules use, exported so hosts and tests can read them. */
+export declare const PORTFOLIO_RULES: Readonly<{
+    /** Days in each window of the week-over-week comparison. */
+    weekDays: 7;
+    /**
+     * Days left out at the end of the series: a lead is counted on the day it
+     * arrived, so the newest week has not finished selling yet.
+     */
+    maturingDays: 7;
+    /** Sales each week needs before its cost per sale means anything. */
+    minWeeklySales: 3;
+    /** A cost per sale this much higher than the week before raises an alert. */
+    costPerSaleRise: 0.15;
+    /** "Few sales": at most this many in the period… */
+    fewSales: 5;
+    /** …with an average sale this many times the portfolio's. */
+    highTicketFactor: 3;
+    /** A top ad needs this many ads beside it to stand out… */
+    minAdsForTopAd: 3;
+    /** …and this many times its fair share (1 ÷ ads) of the client's sales. */
+    topAdShareFactor: 2;
+    /** A campaign that makes at least this share of the sales "pulls" them. */
+    leadingCampaignShare: 0.5;
+}>;
+/**
+ * The "Precisa de atenção" list: a broken Meta sync, then problems, what to
+ * watch and what to grow; within a tone, in the order of `sites`. Pass
+ * `limit` to cut it; the view shows the first few and says how many are left.
+ */
+export declare function portfolioAlerts({ sites, report, dailyBySite, status, limit, }: {
+    sites: readonly PortfolioSite[];
+    report: LeadsReport;
+    dailyBySite?: Record<string, LeadsDaily> | undefined;
+    status?: MetaStatus | undefined;
+    limit?: number;
+}): PortfolioAlert[];
+/**
+ * One line for a client's card, the first rule that holds: no Meta, no sales,
+ * the portfolio's best return, few sales with a big ticket, cheap leads that
+ * buy little, a weak return, one campaign carrying the sales, or the band.
+ */
+export declare function clientInsight(client: ClientFigures, portfolio: PortfolioFigures): PortfolioInsight;
+//# sourceMappingURL=alerts.d.ts.map

package/dist/ui/portfolio/alerts.d.ts.map

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