@houtini/seo-audit-console 0.8.0 → 0.9.1

package/dist/audit/engine.js

@@ -6,25 +6,18 @@ import { gscFreshness } from '../core/gscFreshness.js';
 import { brandToken } from '../core/url-key.js';
 import { snapshotCrawl } from './drift.js';
 import { CHECKS, expectedCtr } from './checks.js';
-const MAX_PER_CHECK = 500; // bound findings/check so a huge site can't balloon the table
-// ── 6e priority model: Priority = (T × Y × C) / E — "expected clicks per dev-hour" ──
-// Y (yield): expected % traffic uplift from the fix. Default derived from category×severity;
-// a check can override via yieldCoef. Indexation/crawlability fixes recover most traffic;
-// on-page tweaks are incremental; low-severity = cosmetic.
+const MAX_PER_CHECK = 500;
 const YIELD_BY_CATEGORY = {
     indexation: 0.8, crawlability: 0.7, merged: 0.4, security: 0.5,
     schema: 0.3, content: 0.25, onpage: 0.2, performance: 0.5, 'war-stories': 0.5,
 };
-// Low/info are cosmetic — near-zero real traffic uplift, so they don't ride a high-traffic page up.
 const SEVERITY_YIELD_ADJ = { crit: 1.1, high: 1, med: 0.7, low: 0.15, info: 0.05 };
 function yieldOf(chk) {
     if (chk.yieldCoef != null)
         return Math.max(0, Math.min(1, chk.yieldCoef));
     return Math.min(1, (YIELD_BY_CATEGORY[chk.category] ?? 0.25) * SEVERITY_YIELD_ADJ[chk.severity]);
 }
-// Site-wide (null-url) findings: stake = a severity-scaled fraction of total site clicks.
 const SITEWIDE_FRACTION = { crit: 0.25, high: 0.12, med: 0.04, low: 0.01, info: 0.005 };
-// Floor so a high-severity finding on a zero-GSC page (e.g. backlinks-to-404) never scores 0.
 const SEVERITY_FLOOR = { crit: 5, high: 2, med: 0.5, low: 0.1, info: 0.05 };
 export function listChecks() {
     return CHECKS.map(({ run: _run, ...meta }) => meta);
@@ -34,26 +27,20 @@ function effortScale(fixType, n) {
         return 1;
     if (fixType === 'automated')
         return 1.2;
-    return Math.log10(n + 9); // per-page: sub-linear (bulk workflows)
+    return Math.log10(n + 9);
 }
 export function runAudit(dataDir, siteUrl, opts = {}) {
     const t0 = Date.now();
     const db = new AuditDatabase(dbPathFor(dataDir, siteUrl));
     try {
-        // Finalised GSC date (trailing partial days trimmed) — keeps the audit's 28d windows and the
-        // per-page traffic map consistent with the dashboard, and free of unfinalised-data distortion.
         const maxDate = gscFreshness(db.db).effectiveMax;
         const pageCount = db.db.prepare('SELECT COUNT(*) c FROM pages').get().c;
-        // Self-heal: if the latest crawl's link-graph was left unpopulated (e.g. the crawl process
-        // was killed before finalizing), recompute inlink_count/iPR/click_depth so graph-dependent
-        // checks (deep-pages, orphans, iPR-bleed, underlinked-high-demand…) aren't silently no-op.
         if (pageCount > 0) {
             const cr = db.db.prepare('SELECT crawl_id FROM pages LIMIT 1').get();
             if (cr) {
                 const g = db.db.prepare('SELECT MAX(ipr) mi, MAX(inlink_count) mc FROM pages WHERE crawl_id=?').get(cr.crawl_id);
                 if ((g.mi ?? 0) === 0 && (g.mc ?? 0) === 0)
                     finalizeLinkGraph(db.db, cr.crawl_id, null);
-                // Drift snapshot (idempotent per crawl) so change-detection has cross-crawl history.
                 const at = db.db.prepare(`SELECT COALESCE(finished_at, datetime('now')) at FROM crawl_metadata WHERE crawl_id=?`).get(cr.crawl_id)?.at ?? new Date().toISOString();
                 snapshotCrawl(db.db, cr.crawl_id, at);
             }
@@ -65,8 +52,6 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
             checks = checks.filter(c => opts.categories.includes(c.category));
         if (!opts.includeJudgement)
             checks = checks.filter(c => c.certainty >= 1);
-        // Precompute per-page traffic for the window in ONE covering scan, instead of a query per
-        // finding (which was hundreds of windowed aggregations on a 1.8M-row GSC table — seconds).
         const trafficMap = new Map();
         if (maxDate) {
             for (const row of db.db.prepare(`SELECT page_key, COALESCE(SUM(clicks),0) clicks, COALESCE(SUM(impressions),0) impressions,
@@ -75,7 +60,6 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
                 trafficMap.set(row.page_key, { clicks: row.clicks, impressions: row.impressions, position: row.position });
             }
         }
-        // Total site clicks in the window — the baseline for site-wide (null-url) findings (6e).
         const siteClicks = maxDate
             ? db.db.prepare(`SELECT COALESCE(SUM(clicks),0) c FROM search_analytics WHERE date <= '${maxDate}' AND date > date(?, '-28 days')`).get(maxDate).c
             : 0;
@@ -86,37 +70,24 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
         let total = 0;
         const bySeverity = {};
         const byCategory = {};
-        const truncated = new Map(); // checkId → true finding count before the cap
+        const truncated = new Map();
         const tx = db.db.transaction(() => {
             for (const chk of checks) {
                 const all = chk.run(ctx);
-                // Effort scales with the REAL number of affected pages, not the stored sample. Scaling on
-                // the capped length understates E (log10(509) vs log10(5009)) and therefore INFLATES
-                // priority = (T×Y×C)/E on exactly the biggest checks — the cap was reordering the report.
                 const scale = effortScale(chk.fixType, all.length);
                 const findings = all.slice(0, MAX_PER_CHECK);
                 if (all.length > MAX_PER_CHECK)
                     truncated.set(chk.id, all.length);
-                const E = Math.max(chk.effortBase * scale, 0.0001); // effort in ~hours
+                const E = Math.max(chk.effortBase * scale, 0.0001);
                 const Y = yieldOf(chk);
                 for (const f of findings) {
                     const ev = (f.evidence ?? {});
                     const evImpr = Number(ev.impressions) || 0;
                     const evClicks = Number(ev.clicks) || 0;
-                    // `positions` can be a range string ("1.1–15.3", cannibalisation). parseFloat would
-                    // take the BEST position and price the whole query's impressions at its CTR (wildly
-                    // inflating T when the leader sits at #1) — use the midpoint of the range instead.
                     const posNums = String(ev.positions ?? ev.position ?? '').match(/\d+(?:\.\d+)?/g)?.map(Number) ?? [];
                     const evPos = posNums.length ? posNums.reduce((a, b) => a + b, 0) / posNums.length : 0;
                     const hasQuery = ev.query != null && String(ev.query).length > 0;
                     const pageTraf = f.urlKey ? trafficMap.get(f.urlKey) : null;
-                    // Choose the right stake per finding shape:
-                    //  • per-query findings (evidence has a `query`: striking-distance, cannibalisation) →
-                    //    the query's OWN impressions/clicks (so 2.7k shows 2.7k, not the page's 257k total,
-                    //    and multiple per-query findings on one page get DISTINCT priorities);
-                    //  • page-level findings on a known URL (ctr-below-expected, missing-meta, …) →
-                    //    the page's real GSC traffic (keeps its actual clicks, not 0);
-                    //  • null-url findings that still carry evidence traffic → that evidence.
                     let traf;
                     if (hasQuery) {
                         traf = { clicks: evClicks, impressions: evImpr, position: evPos || (pageTraf?.position ?? 0) };
@@ -130,9 +101,6 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
                     else {
                         traf = { clicks: 0, impressions: 0, position: 0 };
                     }
-                    // T = expected monthly clicks at stake: max(current clicks recovered, potential from
-                    // impressions × CTR@position). Site-wide findings with no traffic signal fall back to a
-                    // severity fraction of total site clicks.
                     let T;
                     if (traf.impressions > 0 || traf.clicks > 0) {
                         const potential = traf.impressions > 0 ? traf.impressions * expectedCtr(traf.position || 10) : 0;
@@ -142,10 +110,10 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
                         T = siteClicks * SITEWIDE_FRACTION[chk.severity];
                     }
                     else {
-                        T = 0; // floored below
+                        T = 0;
                     }
-                    T = Math.max(T, SEVERITY_FLOOR[chk.severity]); // floor so zero-GSC findings aren't lost
-                    const priority = (T * Y * chk.certainty) / E; // expected clicks per dev-hour
+                    T = Math.max(T, SEVERITY_FLOOR[chk.severity]);
+                    const priority = (T * Y * chk.certainty) / E;
                     insert.run({
                         run_id: runId, check_id: chk.id, category: chk.category, severity: chk.severity,
                         labels: JSON.stringify(chk.labels), certainty: chk.certainty, url_key: f.urlKey ?? null,
@@ -161,8 +129,6 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
         });
         tx();
         db.db.prepare(`UPDATE audit_runs SET finished_at=datetime('now'), finding_count=? WHERE run_id=?`).run(total, runId);
-        // Stored counts, annotated with the true total wherever the per-check cap bit — a bare
-        // "count: 500" reads as "that's all there was" when it may be 5,000.
         const byCheck = db.db
             .prepare(`SELECT check_id checkId, category, severity, COUNT(*) count, AVG(priority) priority FROM findings WHERE run_id=? GROUP BY check_id ORDER BY count DESC`)
             .all(runId)
@@ -188,7 +154,6 @@ export function runAudit(dataDir, siteUrl, opts = {}) {
         db.close();
     }
 }
-/** Run one named check and return its findings (no persistence) — for query_audit. */
 export function runSingleCheck(dataDir, siteUrl, checkId, limit = 100, offset = 0) {
     const chk = CHECKS.find(c => c.id === checkId);
     if (!chk)

package/dist/audit/engine.js.map

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package/dist/audit/keywordList.d.ts

@@ -1,18 +1,4 @@
 import type Database from 'better-sqlite3';
-/**
- * Demand-first keyword clustering ("list mode") - group a keyword list into topics and
- * give each cluster a verdict: OWN / WEAK / ABSENT, with the ranking URL.
- *
- * Clustering is GSC-bipartite first (free, deterministic, first-party): two keywords
- * belong together when Google already answers both with the SAME page - the strongest
- * possible clustering signal, and it costs nothing. Keywords the site has no GSC rows
- * for are grouped lexically (token Jaccard) - first into the nearest GSC cluster, else
- * among themselves.
- *
- * Verdicts are deterministic from GSC positions: OWN = best position <= 3, WEAK = 4-20,
- * ABSENT = no ranking page. Impressions stand in for demand (real, first-party); pass
- * the clusters through keyword_volume for market-level volumes when needed.
- */
 export interface KeywordCluster {
     head: string;
     verdict: 'own' | 'weak' | 'absent';

package/dist/audit/keywordList.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"keywordList.d.ts","sourceRoot":"","sources":["../../src/audit/keywordList.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,QAAQ,MAAM,gBAAgB,CAAC;AAiB3C,MAAM,WAAW,cAAc;IAC7B,IAAI,EAAE,MAAM,CAAC;IACb,OAAO,EAAE,KAAK,GAAG,MAAM,GAAG,QAAQ,CAAC;IACnC,GAAG,EAAE,MAAM,GAAG,IAAI,CAAC;IACnB,YAAY,EAAE,MAAM,GAAG,IAAI,CAAC;IAC5B,WAAW,EAAE,MAAM,CAAC;IACpB,MAAM,EAAE,MAAM,CAAC;IACf,QAAQ,EAAE;QAAE,OAAO,EAAE,MAAM,CAAC;QAAC,QAAQ,EAAE,MAAM,GAAG,IAAI,CAAC;QAAC,WAAW,EAAE,MAAM,CAAC;QAAC,KAAK,EAAE,OAAO,CAAA;KAAE,EAAE,CAAC;CAC/F;AAED,MAAM,WAAW,iBAAiB;IAChC,QAAQ,EAAE,cAAc,EAAE,CAAC;IAC3B,aAAa,EAAE,MAAM,CAAC;IACtB,KAAK,EAAE,MAAM,CAAC;IACd,OAAO,EAAE,OAAO,CAAC;CAClB;AAYD,wBAAgB,kBAAkB,CAAC,EAAE,EAAE,QAAQ,CAAC,QAAQ,EAAE,UAAU,EAAE,MAAM,EAAE,GAAG,SAAS,EAAE,IAAI,CAAC,EAAE;IAAE,WAAW,CAAC,EAAE,MAAM,CAAC;IAAC,OAAO,CAAC,EAAE,MAAM,GAAG,IAAI,CAAA;CAAE,GAAG,iBAAiB,CAoEvK"}

package/dist/audit/keywordList.js

@@ -12,12 +12,10 @@ export function clusterKeywordList(db, keywordsIn, opts) {
     const cap = opts?.maxKeywords ?? 2000;
     const derived = !keywordsIn?.length;
     const ub = opts?.maxDate ? `AND date <= '${opts.maxDate}'` : '';
-    // No list supplied → derive the demand list from the site's own GSC queries (top by impressions).
     const keywords = derived
         ? db.prepare(`SELECT query FROM search_analytics WHERE query IS NOT NULL AND date > date('now', '-90 days') ${ub}
                    GROUP BY query ORDER BY SUM(impressions) DESC LIMIT ?`).all(Math.min(cap, 500)).map(r => r.query)
         : [...new Set(keywordsIn.map(k => k.trim().toLowerCase()).filter(Boolean))].slice(0, cap);
-    // Best ranking page per keyword (90d, impression-weighted position, top page by impressions).
     const stmt = db.prepare(`
     SELECT page_key url, SUM(impressions) imp, SUM(clicks) clk,
            SUM(position*impressions)*1.0/NULLIF(SUM(impressions),0) pos
@@ -30,7 +28,6 @@ export function clusterKeywordList(db, keywordsIn, opts) {
             ? { keyword: k, url: r.url, pos: r.pos != null ? Math.round(r.pos * 10) / 10 : null, imp: r.imp, clk: r.clk, inGsc: true }
             : { keyword: k, url: null, pos: null, imp: 0, clk: 0, inGsc: false };
     });
-    // 1) Bipartite: cluster by shared ranking URL.
     const byUrl = new Map();
     const orphans = [];
     for (const r of rows)
@@ -38,8 +35,6 @@ export function clusterKeywordList(db, keywordsIn, opts) {
     const working = [...byUrl.entries()].map(([url, members]) => ({
         url, members, tok: new Set(members.flatMap(m => [...tokens(m.keyword)])),
     }));
-    // 2) Lexical assignment for non-ranking keywords: nearest GSC cluster at Jaccard >= 0.4,
-    //    else greedy-cluster among themselves (same threshold).
     const lexical = [];
     for (const o of orphans) {
         const tok = tokens(o.keyword);

package/dist/audit/keywordList.js.map

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package/dist/audit/opportunities.js

@@ -1,15 +1,4 @@
 import { gscFreshness } from '../core/gscFreshness.js';
-/**
- * New-page opportunity engine (Phase 6c). Grounded in REAL demand (GSC), with ruthless
- * subtraction so we never propose a page that already exists. Computable from stored
- * GSC + crawl data — no paid calls. (SERP-overlap clustering and search-volume/intent
- * scoring are refinements layered on via DataForSEO when available.)
- *
- * Pipeline: demand universe (queries we get impressions for but rank 11+ → no winning page)
- * → subtract (A: we already rank ≤10; B: a page already covers ≥70% of the query's words;
- * C: one URL owns >80% of the query's impressions → that's an optimisation, not a new page)
- * → cluster surviving queries lexically → score by impressions × intent → attach evidence.
- */
 const STOP = new Set(['the', 'a', 'an', 'and', 'or', 'of', 'for', 'to', 'in', 'on', 'with', 'your', 'you', 'is', 'are', 'best', 'how', 'what', 'vs', 'why', 'can', 'my', 'i', 'it']);
 const tokenize = (s) => (s || '').toLowerCase().replace(/[^a-z0-9 ]+/g, ' ').split(/\s+/).filter(t => t.length >= 2 && !STOP.has(t));
 const jaccard = (a, b) => {
@@ -25,13 +14,10 @@ const INTENT_MULT = { transactional: 1, commercial: 0.8, informational: 0.3, nav
 export function suggestPages(db, opts = {}) {
     const minImpr = opts.minImpressions ?? 50;
     const clusterT = opts.clusterThreshold ?? 0.5;
-    // Window off the FINALISED max date (raw MAX(date) includes 1–3 unfinalised, systematically
-    // low days that deflate impressions and can shift a query across the rank/dominance thresholds).
     const maxDate = gscFreshness(db).effectiveMax;
     if (!maxDate)
         return { proposals: [], consideredQueries: 0, afterDedup: 0 };
     const win = `date > date('${maxDate}', '-28 days') AND date <= '${maxDate}'`;
-    // Demand: per query × page (impression-weighted position).
     const qp = db.prepare(`SELECT query, page_key, SUM(impressions) impr, SUM(clicks) clicks,
             SUM(position*impressions)*1.0/NULLIF(SUM(impressions),0) pos
      FROM search_analytics WHERE query IS NOT NULL AND page_key IS NOT NULL AND ${win}
@@ -48,7 +34,6 @@ export function suggestPages(db, opts = {}) {
         q.best = Math.min(q.best, r.pos);
         q.pages.push({ key: r.page_key, impr: r.impr, pos: r.pos });
     }
-    // Existing-page vocabulary (title + h1 + url slug) → inverted index for the 70% dedup.
     const pages = db.prepare(`SELECT url_key, title, h1, url FROM pages WHERE status_code=200`).all();
     const pageTokens = pages.map(p => {
         const slug = (() => { try {
@@ -62,30 +47,24 @@ export function suggestPages(db, opts = {}) {
     const invIndex = new Map();
     pageTokens.forEach((pt, i) => { for (const t of pt.toks)
         (invIndex.get(t) ?? invIndex.set(t, []).get(t)).push(i); });
-    // Persisted intent (optional) for scoring.
     const intentOf = new Map();
     try {
         for (const r of db.prepare('SELECT keyword, intent FROM keyword_intent').all())
             intentOf.set(r.keyword, r.intent);
     }
-    catch { /* table may not exist on very old DBs */ }
-    // Subtraction.
+    catch { }
     const survivors = [];
     for (const [query, q] of byQuery) {
         if (q.totalImpr < minImpr)
             continue;
         if (q.best <= 10)
-            continue; // A: we already rank on page 1
-        // C: one URL owns >80% of impressions AND is a genuine contender (ranks ≤15) → optimise
-        // that page, don't spawn a new one. (Gated on rank so an incidental single-page mention at
-        // position 30 doesn't suppress a real gap — long-tail queries usually surface one page.)
+            continue;
         const dominant = q.pages.reduce((a, b) => (b.impr > a.impr ? b : a));
         if (dominant.impr / q.totalImpr > 0.8 && dominant.pos <= 15)
             continue;
         const qt = tokenize(query);
         if (!qt.length)
             continue;
-        // B: does any existing page already cover ≥70% of the query's words?
         const hits = new Map();
         for (const t of qt)
             for (const i of invIndex.get(t) ?? [])
@@ -97,10 +76,9 @@ export function suggestPages(db, opts = {}) {
                 maxCover = cover;
         }
         if (maxCover >= 0.7)
-            continue; // page exists → optimisation, not a new page
+            continue;
         survivors.push({ query, toks: new Set(qt), impr: q.totalImpr, clicks: q.totalClicks, best: q.best });
     }
-    // Cluster survivors lexically (greedy Jaccard); head term = highest-impression query.
     survivors.sort((a, b) => b.impr - a.impr);
     const clusters = [];
     for (const s of survivors) {
@@ -119,7 +97,6 @@ export function suggestPages(db, opts = {}) {
     const proposals = clusters.map(c => {
         const intent = intentOf.get(c.headTerm.toLowerCase()) ?? null;
         const mult = intent ? (INTENT_MULT[intent] ?? 0.5) : 0.5;
-        // nearest existing page: best partial token coverage of the head term (where to add a link).
         const ht = tokenize(c.headTerm);
         let cover = 0, nearestKey = null;
         const hits = new Map();

package/dist/audit/opportunities.js.map

@@ -1 +1 @@
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package/dist/audit/recon.d.ts

@@ -1,12 +1,6 @@
 import type Database from 'better-sqlite3';
 import type { OwnPageView } from '../core/reconFetch.js';
 import type { SerpReconResult, ReconVerdict } from '../core/serpRecon.js';
-/**
- * Content recon core: pick the pages worth a deep competitive look, and turn what we can
- * determine WITHOUT judgement (schema gaps, freshness, cannibalisation, SERP format) into
- * a trackable to-do ledger. The judgement to-dos (what competitors cover that we don't)
- * are written back by the research session via save_recon_todo.
- */
 export interface ReconTarget {
     urlKey: string;
     query: string;
@@ -17,16 +11,11 @@ export interface ReconTarget {
     slipped: boolean;
     competingUrls: number;
 }
-/** Pick declining / striking-distance pages: high impressions, currently pos 3-15, top query per page. */
 export declare function selectReconTargets(db: Database.Database, opts: {
     limit?: number;
     minImpressions?: number;
     maxDate: string;
 }): ReconTarget[];
-/** What the CRAWL says about this URL — the reality check the SERP + GSC read has to survive.
- * GSC history is legacy: it keeps reporting impressions for a URL that has since been
- * canonicalised away or set noindex, and classifying off that alone produced a
- * "defend-and-deepen, produce a companion video" verdict for a non-indexable duplicate. */
 export interface PageState {
     urlKey: string;
     crawled: boolean;
@@ -40,7 +29,6 @@ export interface PageState {
     cannotRank: boolean;
 }
 export declare function pageState(db: Database.Database, urlKey: string): PageState;
-/** A crawl row that contradicts the SERP/GSC read WINS. Returns null when there's no conflict. */
 export declare function crawlRealityOverride(v: {
     verdict: ReconVerdict;
     note: string;
@@ -55,12 +43,6 @@ export interface DraftTodo {
     evidence: Record<string, unknown>;
     priority: number;
 }
-/**
- * Priority = OPPORTUNITY, not impressions. Raw impressions ranked a #4 defend-and-deepen page
- * above the genuinely broken one, i.e. roughly the wrong working order. This prices the clicks
- * actually available: impressions x (CTR at a realistic target position - CTR where we are now),
- * damped by the verdict's headroom, then weighted by to-do type.
- */
 export interface PriorityBasis {
     model: string;
     impressions: number;
@@ -71,8 +53,6 @@ export interface PriorityBasis {
     verdictFactor: number;
 }
 export declare function opportunityBasis(impressions: number, organicRank: number | null, gscPosition: number, verdict: string): PriorityBasis;
-/** The entity-ish terms of a query: the tokens a sibling page would have to share to be competing.
- * Minimum length 2 so short but load-bearing terms ("vr", "ai") survive. */
 export declare function queryCore(query: string): string[];
 export interface ClusterCannibalisation {
     core: string[];
@@ -86,16 +66,7 @@ export interface ClusterCannibalisation {
     }[];
     cannibalising: boolean;
 }
-/**
- * Competition is judged PER QUERY and then unioned across the cluster. Judging it on cluster
- * TOTALS is what hid the overlap: the leader accumulates across every query in the topic, so a
- * genuine rival page falls under the 10%-of-leader guard and disappears. Here a URL qualifies if
- * it competes on any single cluster query (>=10 impressions, >=10% of that query's leader, avg
- * position inside 20) — and we separately count the queries where two or more of them collide,
- * which is what distinguishes cannibalisation from ordinary topical coverage.
- */
 export declare function clusterCannibalisation(db: Database.Database, query: string, maxDate: string, minImpressions?: number): ClusterCannibalisation;
-/** The to-dos we can generate deterministically from our page + the SERP (no judgement). */
 export declare function deterministicTodos(target: ReconTarget, own: OwnPageView, serp: SerpReconResult, verdict: {
     verdict: ReconVerdict;
     note: string;
@@ -118,7 +89,5 @@ export declare function persistReconPage(db: Database.Database, p: {
     schemaTypes: string[];
     competitors: unknown;
 }): void;
-/** Insert to-dos for a page. `baseline` snapshots the rank/citation state so outcome is measurable.
- * De-dupes on (url_key, action) so a re-run doesn't pile up identical open items. */
 export declare function insertTodos(db: Database.Database, urlKey: string, query: string, todos: DraftTodo[], baseline: Record<string, unknown>, source: 'auto' | 'research'): number;
 //# sourceMappingURL=recon.d.ts.map

package/dist/audit/recon.d.ts.map

@@ -1 +1 @@
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package/dist/audit/recon.js

@@ -1,5 +1,4 @@
 import { expectedCtr } from '../core/ctrModel.js';
-/** Pick declining / striking-distance pages: high impressions, currently pos 3-15, top query per page. */
 export function selectReconTargets(db, opts) {
     const { limit = 5, minImpressions = 300, maxDate } = opts;
     const rows = db.prepare(`
@@ -57,7 +56,6 @@ export function pageState(db, urlKey) {
         cannotRank: indexable === false || canonicalisedAway,
     };
 }
-/** A crawl row that contradicts the SERP/GSC read WINS. Returns null when there's no conflict. */
 export function crawlRealityOverride(v, state) {
     if (!state.cannotRank)
         return null;
@@ -73,8 +71,6 @@ export function crawlRealityOverride(v, state) {
 const TYPE_WEIGHT = {
     'content-gap': 1.0, schema: 0.9, research: 0.8, cannibalisation: 0.7, format: 0.6, freshness: 0.3,
 };
-/** How much headroom the verdict implies. A page already sitting at #4 with nobody editorial
- * above it has far less to gain than one losing a competitive gap, even at higher impressions. */
 const VERDICT_FACTOR = {
     'competitive-gap': 1.0, 'accuracy-or-freshness': 1.0, 'consolidate-weak-page': 0.9,
     'page-cannot-rank': 0.8, 'defend-and-deepen': 0.4,
@@ -93,22 +89,10 @@ export function opportunityBasis(impressions, organicRank, gscPosition, verdict)
         verdictFactor: VERDICT_FACTOR[verdict] ?? 1,
     };
 }
-/** Cannibalisation at CLUSTER level, not one query at a time. Keying off a single query missed a
- * four-URL overlap that only showed up across the whole "<entity>" query family. */
 const CLUSTER_STOP = new Set(['the', 'and', 'for', 'with', 'best', 'top', 'vs', 'versus', 'review', 'reviews', 'guide', 'how', 'what', 'which', 'why', 'you', 'your', 'cheap', 'budget', 'buy', 'compare', 'comparison', '2024', '2025', '2026', '2027']);
-/** The entity-ish terms of a query: the tokens a sibling page would have to share to be competing.
- * Minimum length 2 so short but load-bearing terms ("vr", "ai") survive. */
 export function queryCore(query) {
     return [...new Set(query.toLowerCase().split(/[^a-z0-9]+/).filter(t => t.length >= 2 && !CLUSTER_STOP.has(t)))].slice(0, 4);
 }
-/**
- * Competition is judged PER QUERY and then unioned across the cluster. Judging it on cluster
- * TOTALS is what hid the overlap: the leader accumulates across every query in the topic, so a
- * genuine rival page falls under the 10%-of-leader guard and disappears. Here a URL qualifies if
- * it competes on any single cluster query (>=10 impressions, >=10% of that query's leader, avg
- * position inside 20) — and we separately count the queries where two or more of them collide,
- * which is what distinguishes cannibalisation from ordinary topical coverage.
- */
 export function clusterCannibalisation(db, query, maxDate, minImpressions = 10) {
     const core = queryCore(query);
     const none = { core, clusterQueries: 0, collidingQueries: 0, urls: [], cannibalising: false };
@@ -143,13 +127,10 @@ export function clusterCannibalisation(db, query, maxDate, minImpressions = 10)
         cannibalising: urls.length >= 2 && colliding >= 1,
     };
 }
-/** The to-dos we can generate deterministically from our page + the SERP (no judgement). */
 export function deterministicTodos(target, own, serp, verdict, todayIso, ctx = {}) {
     const out = [];
     const basis = opportunityBasis(target.impressions, serp.ourOrganicRank, target.position, verdict.verdict);
     const w = (type) => Math.max(1, Math.round(basis.opportunityClicks * basis.verdictFactor * (TYPE_WEIGHT[type] ?? 0.5)));
-    // A URL that cannot rank gets ONE to-do: resolve it. Everything downstream (schema, freshness,
-    // a companion video) is work against a page Google will not serve.
     const state = ctx.state;
     if (state?.cannotRank) {
         return [{
@@ -165,19 +146,16 @@ export function deterministicTodos(target, own, serp, verdict, todayIso, ctx = {
                 priority: w('cannibalisation'),
             }];
     }
-    // Verdict-driven headline action.
     if (verdict.verdict === 'accuracy-or-freshness') {
         out.push({ action: 'Update the facts to current and mark them up so they are machine-liftable', type: 'schema',
             rationale: `You rank organic #${serp.ourOrganicRank} but the AI Overview does not cite you — a data-accuracy/freshness signal.`,
             evidence: { organicRank: serp.ourOrganicRank, aioCitesUs: false, aioReferencesChecked: serp.aioReferences.length }, priority: w('schema') + 1 });
     }
-    // Schema: commercial/listicle page without Product/Review markup.
     if (!own.hasProductOrReview && looksCommercial(target.query)) {
         out.push({ action: 'Add Product + Review/AggregateRating schema per item, with current specs and price',
             type: 'schema', rationale: 'A comparison/review page with no item-level markup cannot be lifted into rich results or an AI Overview citation cleanly.',
             evidence: { schemaTypes: own.jsonLdTypes, hasProductOrReview: false }, priority: w('schema') });
     }
-    // Freshness: stale dateModified (older than ~90 days from today).
     if (own.dateModified) {
         const ageDays = Math.round((Date.parse(todayIso) - Date.parse(own.dateModified)) / 86400000);
         if (ageDays > 90) {
@@ -186,7 +164,6 @@ export function deterministicTodos(target, own, serp, verdict, todayIso, ctx = {
                 evidence: { dateModified: own.dateModified, ageDays }, priority: w('freshness') });
         }
     }
-    // Cannibalisation — cluster first (the real overlap), falling back to the single query.
     const cluster = ctx.cluster;
     if (cluster?.cannibalising) {
         out.push({ action: `Consolidate cannibalisation — ${cluster.urls.length} of your URLs compete across the "${cluster.core.join(' ')}" cluster, colliding on ${cluster.collidingQueries} quer${cluster.collidingQueries === 1 ? 'y' : 'ies'}`,
@@ -200,14 +177,12 @@ export function deterministicTodos(target, own, serp, verdict, todayIso, ctx = {
             type: 'cannibalisation', rationale: 'Multiple own URLs competing for one query split signals; pick a canonical winner.',
             evidence: { competingUrls: target.competingUrls, query: target.query }, priority: w('cannibalisation') });
     }
-    // Format: AIO/SERP leans on video.
     const ytRefs = serp.aioReferences.filter(r => /youtube|youtu\.be/.test(r.domain)).length;
     if ((serp.videoPresent || ytRefs >= 2)) {
         out.push({ action: 'Produce a companion video',
             type: 'format', rationale: `The SERP favours video${ytRefs ? ` and ${ytRefs} of the AI Overview's references are YouTube` : ''}.`,
             evidence: { videoPresent: serp.videoPresent, youtubeAioRefs: ytRefs }, priority: w('format') });
     }
-    // Research pointer: hand the session the competitor set to diff (coverage + originality).
     const competitors = [
         ...serp.organicAbove.map(o => ({ rank: o.rank, url: o.url, kind: 'organic-above' })),
         ...serp.aioReferences.slice(0, 6).map(r => ({ rank: r.rank, url: r.url, kind: 'aio-reference' })),
@@ -236,8 +211,6 @@ export function persistReconPage(db, p) {
         competitors: JSON.stringify(p.competitors),
     });
 }
-/** Insert to-dos for a page. `baseline` snapshots the rank/citation state so outcome is measurable.
- * De-dupes on (url_key, action) so a re-run doesn't pile up identical open items. */
 export function insertTodos(db, urlKey, query, todos, baseline, source) {
     const exists = db.prepare(`SELECT 1 FROM recon_todo WHERE url_key=? AND action=? AND status NOT IN ('shipped','dismissed')`);
     const ins = db.prepare(`INSERT INTO recon_todo (url_key, query, action, type, rationale, evidence, priority, source, baseline)