@hienlh/ppm 0.9.81 → 0.9.83

package/.opencode/skills/copywriting/references/headline-templates.md

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-# Headline Templates
-
-50+ proven headline patterns for high conversion.
-
-## How-To Headlines
-
-```
-How to [achieve X] without [pain Y]
-How to [achieve X] in [timeframe]
-How to [achieve X] (even if [obstacle])
-How [person/company] [achieved X]
-How I [achieved X] in [timeframe]
-```
-
-**Examples:**
-- How to write emails that get replies without being pushy
-- How to lose 10 pounds in 30 days
-- How to land clients (even if you have no portfolio)
-
-## Number Headlines
-
-```
-[Number] ways to [achieve benefit]
-[Number] [things] every [audience] should know
-[Number] mistakes that [negative outcome]
-[Number] secrets to [desired outcome]
-The top [number] [things] for [outcome]
-```
-
-**Examples:**
-- 7 ways to double your email open rates
-- 5 mistakes that kill landing page conversions
-- The top 10 tools for remote teams
-
-## Question Headlines
-
-```
-Are you making this [type] mistake?
-What if you could [benefit]?
-Do you [common struggle]?
-Why do [audience] [struggle with X]?
-Is [common belief] holding you back?
-```
-
-**Examples:**
-- Are you making this pricing mistake?
-- What if you could write copy in half the time?
-- Do you struggle to find clients?
-
-## Secret/Revelation Headlines
-
-```
-The secret to [desired outcome]
-The [surprising] truth about [topic]
-What [experts] won't tell you about [topic]
-[Number] little-known [things] that [benefit]
-The hidden [thing] behind [outcome]
-```
-
-**Examples:**
-- The secret to landing page conversions
-- The surprising truth about cold email
-- What gurus won't tell you about passive income
-
-## Negative Headlines
-
-```
-Why [common approach] doesn't work
-Stop [doing thing] (do this instead)
-[Number] reasons your [thing] isn't working
-The [thing] killing your [desired outcome]
-Don't [do X] until you [read/see this]
-```
-
-**Examples:**
-- Why discounting doesn't work
-- Stop writing long emails (do this instead)
-- 5 reasons your ads aren't converting
-
-## Command Headlines
-
-```
-[Verb] your [noun] in [timeframe]
-Get [benefit] without [pain]
-Start [action] today
-Discover the [thing] that [benefit]
-Join [number] [people] who [benefit]
-```
-
-**Examples:**
-- Double your revenue in 90 days
-- Get more leads without cold calling
-- Join 10,000+ marketers who save 5 hours/week
-
-## Comparison Headlines
-
-```
-[X] vs [Y]: Which [outcome] faster?
-Why [A] beats [B] for [benefit]
-[Thing A] or [Thing B]? Here's the truth
-The difference between [success] and [failure]
-```
-
-**Examples:**
-- SEO vs Paid Ads: Which grows revenue faster?
-- Why webinars beat ebooks for lead gen
-
-## Guarantee Headlines
-
-```
-[Achieve X] or your money back
-[Benefit] guaranteed in [timeframe]
-The only [thing] that [guarantees outcome]
-```
-
-## Curiosity Gap Headlines
-
-```
-This [thing] changed everything for [audience]
-I was wrong about [topic]
-The [thing] nobody talks about
-What happened when I [did X]
-```
-
-## Headline Power Words
-
-**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
-**Exclusivity:** Secret, Hidden, Little-known, Insider
-**Value:** Free, Bonus, Save, Discount, Proven
-**Results:** Guaranteed, Tested, Works, Results, Success
-**Emotion:** Amazing, Stunning, Incredible, Life-changing
-
-## Headline Checklist
-
-- [ ] Specific benefit clear?
-- [ ] Audience identified?
-- [ ] Urgency or curiosity?
-- [ ] Power word included?
-- [ ] Under 10 words ideal?
-- [ ] Read aloud—flows naturally?

package/.opencode/skills/copywriting/references/landing-page-copy.md

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-# Landing Page Copy
-
-Structure and templates for high-converting landing pages.
-
-## Above The Fold (Hero Section)
-
-The first screen matters most. Include:
-
-```
-┌─────────────────────────────────────────────────┐
-│                                                 │
-│  [Pre-headline - optional credibility]          │
-│                                                 │
-│  HEADLINE: Promise the outcome                  │
-│                                                 │
-│  Subheadline: How or why (supporting detail)    │
-│                                                 │
-│  [Hero image/video]       [Primary CTA button]  │
-│                                                 │
-│  [Social proof snippet: "Join 10,000+ users"]   │
-│                                                 │
-└─────────────────────────────────────────────────┘
-```
-
-## Headline Formulas
-
-```
-[Achieve outcome] without [pain]
-The [adjective] way to [benefit]
-[Benefit] in [timeframe]
-Get [result]. [Handle objection].
-[Do X] like [aspirational group]
-```
-
-**Examples:**
-- Write emails that convert without sounding salesy
-- The fastest way to build landing pages
-- Double your leads in 30 days
-- Get more clients. Spend less time selling.
-
-## Subheadline Formulas
-
-```
-[Product] helps [audience] [benefit] so they can [ultimate goal]
-Even if [common objection]
-Without [pain they expect]
-The [only/first/fastest] [thing] that [benefit]
-```
-
-**Examples:**
-- Our AI helps marketers write copy 10x faster so they can focus on strategy
-- Even if you've never written a sales email before
-- Without hiring expensive copywriters
-
-## Social Proof Section
-
-### Testimonials
-```
-"[Result achieved] in [timeframe]. [Emotional reaction]."
-— [Name], [Title] at [Company]
-```
-
-### Stats Bar
-```
-[10,000+] customers | [4.9/5] rating | [50M+] emails sent
-```
-
-### Logo Cloud
-```
-"Trusted by teams at [Logo1] [Logo2] [Logo3]..."
-```
-
-## Benefits Section
-
-Use this structure:
-```
-[Benefit headline]
-[1-2 sentence explanation]
-[Optional: icon or image]
-```
-
-**Write benefits, not features:**
-
-| Feature | Benefit |
-|---------|---------|
-| "AI-powered" | "Writes copy in seconds" |
-| "Cloud-based" | "Access from anywhere" |
-| "Advanced analytics" | "Know exactly what's working" |
-
-## How It Works Section
-
-```
-Step 1: [Action verb] → [Outcome]
-Step 2: [Action verb] → [Outcome]
-Step 3: [Action verb] → [Outcome]
-```
-
-**Example:**
-```
-Step 1: Connect your data → One-click setup
-Step 2: Choose your template → AI writes your copy
-Step 3: Launch your campaign → Start getting leads
-```
-
-## FAQ Section
-
-Address objections disguised as questions:
-
-```
-"How long does it take to see results?"
-→ Answer + success story reference
-
-"What if it doesn't work for my industry?"
-→ Answer + social proof from similar industry
-
-"Is there a contract?"
-→ Answer + risk reversal
-```
-
-## CTA Section Patterns
-
-### Primary CTA
-```
-[Action verb] + [benefit]
-Get Started Free
-Start Your Free Trial
-Build Your First [Thing]
-```
-
-### With Risk Reversal
-```
-[CTA button]
-No credit card required. Cancel anytime.
-30-day money-back guarantee.
-```
-
-### With Urgency
-```
-[CTA button]
-Limited time: Save 40% (ends Friday)
-Only 17 spots left this month
-```
-
-## Page Flow (Long-form)
-
-```
-1. Hero (problem → promise)
-2. Pain points (agitate)
-3. Solution intro
-4. How it works
-5. Benefits (3-5)
-6. Social proof
-7. Pricing/offer
-8. FAQ (objections)
-9. Final CTA
-```
-
-## Conversion Boosters
-
-- **Specificity**: "47% increase" > "big increase"
-- **Contrast**: Before/after comparisons
-- **Scarcity**: Limited spots, time, quantity
-- **Risk reversal**: Guarantees, free trials
-- **Social proof**: Numbers, logos, testimonials
-
-## Landing Page Checklist
-
-- [ ] Headline promises clear outcome?
-- [ ] Subheadline supports or explains?
-- [ ] One primary CTA (repeated)?
-- [ ] Benefits, not features?
-- [ ] Social proof visible above fold?
-- [ ] Objections addressed?
-- [ ] Mobile-optimized?
-- [ ] Page loads under 3 seconds?

package/.opencode/skills/copywriting/references/power-words.md

@@ -1,189 +0,0 @@
-# Power Words
-
-Emotional triggers and action words for copy.
-
-## Urgency Words
-
-```
-Now             Limited         Hurry
-Today           Last chance     Deadline
-Immediately     Expires         Running out
-Instant         Quick           Fast
-Before          Final           Closing
-```
-
-**Usage:**
-```
-"Get instant access now"
-"Limited spots remaining"
-"Offer expires tonight"
-```
-
-## Exclusivity Words
-
-```
-Secret          Insider         Members-only
-Exclusive       Private         VIP
-Hidden          Rare            Elite
-Invitation      Access          Behind-the-scenes
-```
-
-**Usage:**
-```
-"Exclusive access for subscribers"
-"The hidden strategy behind..."
-"Insider secrets revealed"
-```
-
-## Value Words
-
-```
-Free            Bonus           Save
-Discount        Deal            Value
-Bargain         Reduced         Guarantee
-Gift            Complimentary   No-cost
-```
-
-**Usage:**
-```
-"Free bonus included"
-"Save 50% today only"
-"Guaranteed results or money back"
-```
-
-## Trust Words
-
-```
-Proven          Tested          Verified
-Certified       Authentic       Genuine
-Official        Trusted         Reliable
-Safe            Secure          Protected
-```
-
-**Usage:**
-```
-"Proven by 10,000+ users"
-"Verified results"
-"100% secure checkout"
-```
-
-## Results Words
-
-```
-Results         Success         Achieve
-Transform       Breakthrough    Boost
-Increase        Improve         Maximize
-Double          Triple          Skyrocket
-```
-
-**Usage:**
-```
-"Double your conversions"
-"Breakthrough strategy"
-"Transform your business in 30 days"
-```
-
-## Emotion Words
-
-### Positive
-```
-Amazing         Incredible      Stunning
-Brilliant       Exciting        Delightful
-Wonderful       Remarkable      Inspiring
-```
-
-### Negative (for pain points)
-```
-Frustrated      Overwhelmed     Struggling
-Stuck           Stressed        Burned out
-Worried         Confused        Lost
-```
-
-## Curiosity Words
-
-```
-Secret          Surprising      Unexpected
-Little-known    Discover        Reveal
-Uncover         Mystery         Behind
-```
-
-**Usage:**
-```
-"The surprising truth about..."
-"Discover what most people miss"
-"Little-known strategy that..."
-```
-
-## Authority Words
-
-```
-Expert          Professional    Research
-Study           Data            Science
-Backed          Endorsed        Recommended
-Award-winning   Industry        Leading
-```
-
-## Simplicity Words
-
-```
-Easy            Simple          Effortless
-Quick           Fast            Instant
-Automatic       One-click       Seamless
-Beginner        Step-by-step    Straightforward
-```
-
-**Usage:**
-```
-"Easy setup in 5 minutes"
-"One-click automation"
-"Simple step-by-step guide"
-```
-
-## Power Word Combinations
-
-| Combo | Example |
-|-------|---------|
-| Urgency + Value | "Limited-time free access" |
-| Exclusivity + Results | "Insider secrets to 2x growth" |
-| Simplicity + Results | "Easy way to double leads" |
-| Trust + Exclusivity | "Proven system used by top 1%" |
-
-## Words to Avoid
-
-### Vague/Weak
-```
-Nice            Good            Great (overused)
-Very            Really          Actually
-Things          Stuff           Interesting
-```
-
-### Corporate Speak
-```
-Synergy         Leverage        Holistic
-Paradigm        Utilize         Optimize (overused)
-Disrupt         Pivot           Solution (overused)
-```
-
-### Overused Marketing
-```
-Revolutionary   Cutting-edge    World-class
-Best-in-class   Game-changing   Next-level
-```
-
-## Power Word Placement
-
-| Location | Best Word Types |
-|----------|----------------|
-| Headlines | Curiosity, urgency, numbers |
-| Subheadlines | Benefits, simplicity |
-| CTAs | Action, value, urgency |
-| Email subjects | Curiosity, urgency, personal |
-| Body copy | Trust, results, emotion |
-
-## Usage Tips
-
-1. **Don't overuse** — 1-2 power words per headline
-2. **Match context** — urgency for sales, curiosity for content
-3. **A/B test** — what works for one audience may not for another
-4. **Be authentic** — false urgency/exclusivity backfires
-5. **Combine strategically** — pair urgency with value

package/.opencode/skills/copywriting/references/social-media-copy.md

@@ -1,222 +0,0 @@
-# Social Media Copy
-
-Platform-specific templates and patterns.
-
-## Twitter/X
-
-### Character Limits
-- Tweet: 280 characters
-- Preview shown: ~140 characters (critical)
-
-### Thread Structure
-```
-Tweet 1 (Hook):
-[Bold claim or curiosity gap]
-
-Tweet 2-N (Body):
-[Each tweet = one complete point]
-
-Final Tweet (CTA):
-[Action + reminder to follow/retweet]
-```
-
-### High-Performing Patterns
-
-**Hot Take:**
-```
-Unpopular opinion: [contrarian view]
-
-Here's why 👇
-```
-
-**Story Hook:**
-```
-I [did X] and [unexpected result].
-
-Here's what happened:
-```
-
-**List Post:**
-```
-[Number] things I wish I knew about [topic]:
-
-1. [Point]
-2. [Point]
-...
-```
-
-**Before/After:**
-```
-[Time] ago: [painful state]
-Today: [successful state]
-
-What changed:
-```
-
-### Twitter Tips
-- First 140 characters = hook
-- Line breaks = readability
-- No hashtags (usually)
-- Questions drive replies
-- Controversy (tasteful) drives engagement
-
----
-
-## LinkedIn
-
-### Character Limits
-- Post: 3,000 characters
-- "See more" appears after ~210 characters
-
-### Structure
-```
-[Hook line - must grab attention]
-[Second hook line]
-
-[Story or insight - keep paragraphs short]
-
-[Lesson/takeaway]
-
-[Question or CTA]
-
----
-[Optional: hashtags at bottom, max 3-5]
-```
-
-### High-Performing Patterns
-
-**Humble Brag:**
-```
-I almost didn't post this.
-
-Last week, [achievement].
-
-But here's what nobody talks about:
-[The struggle behind it]
-
-Key lesson: [insight]
-```
-
-**Contrarian:**
-```
-Stop saying [common advice].
-
-Here's why it's wrong for most people:
-[Explanation]
-```
-
-**Story:**
-```
-[Start with dramatic moment]
-
-Let me back up.
-
-[Context]
-
-[What happened]
-
-[The lesson]
-```
-
-### LinkedIn Tips
-- First 2 lines = everything
-- Stories outperform tips
-- Personal > professional
-- Avoid links in posts (kills reach)
-- Engage in comments for 30 min after posting
-
----
-
-## Instagram
-
-### Caption Structure
-```
-[Hook - first line visible]
-.
-.
-.
-[Story/value]
-
-[CTA: Comment, save, share]
-
-.
-.
-.
-[Hashtags - 15-30, relevant]
-```
-
-### Caption Hooks
-```
-Stop scrolling if you [pain point]
-This changed everything for me
-Nobody talks about this but...
-The truth about [topic]
-```
-
-### Instagram Tips
-- First line = hook (before "more")
-- Use line breaks for readability
-- CTA: Ask for saves, shares, comments
-- Hashtags in caption or first comment
-
----
-
-## TikTok/Reels
-
-### Hook (First 1-3 seconds)
-```
-"Here's why you're [failing at X]"
-"The [thing] nobody's talking about"
-"I tested [X] for 30 days"
-"Stop doing [X] immediately"
-"This will change how you [X]"
-```
-
-### Script Structure (15-60 sec)
-```
-[0-3s] Hook
-[3-20s] Problem/setup
-[20-45s] Solution/reveal
-[45-60s] CTA
-```
-
-### Overlay Text
-```
-[Attention-grabbing text on screen]
-- Keep it short (2-5 words)
-- High contrast colors
-- Top 1/3 of frame
-```
-
----
-
-## Universal Social Patterns
-
-### Engagement Drivers
-- Questions that invite opinions
-- Controversial (but defensible) takes
-- Specific numbers and results
-- Before/after transformations
-- Behind-the-scenes content
-
-### What to Avoid
-- Generic motivational quotes
-- Excessive hashtags
-- Links in posts (except Twitter)
-- All caps (looks spammy)
-- Being salesy without value
-
-### Content Ratio
-```
-80% value (teach, entertain, inspire)
-20% promotion (offers, launches)
-```
-
-## Platform Comparison
-
-| Platform | Tone | Length | Best For |
-|----------|------|--------|----------|
-| Twitter/X | Punchy, opinionated | Short threads | Hot takes, insights |
-| LinkedIn | Professional, personal | Medium-long | Stories, credibility |
-| Instagram | Visual, lifestyle | Medium | Community, brand |
-| TikTok | Raw, fast, trendy | Short | Awareness, virality |