@hienlh/ppm 0.9.79 → 0.9.81

package/.opencode/skills/play/templates/content-engine.json

@@ -0,0 +1,348 @@
+{
+  "id": "content-engine",
+  "name": "SEO Content Engine",
+  "version": "1.0.0",
+  "author": {
+    "name": "ClaudeKit",
+    "url": "https://claudekit.cc"
+  },
+  "tags": [
+    "seo",
+    "content",
+    "organic",
+    "evergreen"
+  ],
+  "estimatedDuration": "30 days",
+  "difficulty": "intermediate",
+  "ai_models_used": [
+    "claude-sonnet",
+    "claude-opus"
+  ],
+  "inputs": {
+    "required": [
+      {
+        "key": "domain",
+        "type": "url",
+        "prompt": "Your website domain"
+      },
+      {
+        "key": "niche",
+        "type": "string",
+        "prompt": "Your primary niche or industry"
+      },
+      {
+        "key": "target_keywords",
+        "type": "array",
+        "prompt": "Seed keywords you want to rank for (3-5)"
+      }
+    ],
+    "optional": [
+      {
+        "key": "gsc_access",
+        "type": "boolean",
+        "default": false,
+        "prompt": "Do you have Google Search Console access?"
+      },
+      {
+        "key": "existing_content_count",
+        "type": "number",
+        "default": 0,
+        "prompt": "Number of existing blog posts/pages"
+      },
+      {
+        "key": "publish_frequency",
+        "type": "string",
+        "default": "2x/week",
+        "prompt": "Target publishing frequency"
+      },
+      {
+        "key": "competitor_domains",
+        "type": "array",
+        "default": [],
+        "prompt": "Competitor domains to analyze"
+      }
+    ]
+  },
+  "goal_targets": {
+    "organic_traffic": {
+      "default": 5000,
+      "metric": "ga4"
+    },
+    "keywords_top10": {
+      "default": 30,
+      "metric": "gsc"
+    },
+    "content_velocity": {
+      "default": 8,
+      "metric": "manual"
+    },
+    "avg_time_on_page": {
+      "default": 180,
+      "metric": "ga4"
+    }
+  },
+  "stages": [
+    {
+      "id": "foundation",
+      "name": "Content Foundation",
+      "steps": [
+        {
+          "id": "keyword-research",
+          "name": "Keyword & Gap Research",
+          "strategy": "Start with GSC data — your existing impressions reveal what Google already associates with your domain. Cross-reference with competitor keyword profiles to find gaps where they rank and you do not. Prioritize keywords by business value, not just volume. A 200-search keyword that converts at 5% beats a 10K keyword that converts at 0.1%.",
+          "ai_execution": "Pull GSC impression data and cluster by intent. Scrape competitor SERPs for your seed keywords. Build a keyword universe with volume, difficulty, and intent classification. Identify quick wins (positions 11-20 you can push to page 1).",
+          "human_decision": "Validate keyword business relevance — some high-volume keywords attract the wrong audience. Prioritize based on your actual conversion data and sales team feedback. Remove keywords where you genuinely cannot compete.",
+          "command": "/ckm:seo/keywords",
+          "agent": "researcher",
+          "skills": [
+            "seo",
+            "marketing-research",
+            "competitor"
+          ],
+          "outputs": [
+            "keyword-universe.md",
+            "gap-analysis.md",
+            "quick-wins.md"
+          ],
+          "dependsOn": [],
+          "parallel": true,
+          "gate": null
+        },
+        {
+          "id": "content-audit",
+          "name": "Existing Content Audit",
+          "strategy": "Audit every existing page by traffic trend (growing, stable, declining), keyword cannibalization, and conversion contribution. Most sites have 30-40% zombie content that dilutes authority. Decide for each: keep, merge, update, or prune. Pruning underperforming content often lifts the entire site.",
+          "ai_execution": "Crawl all existing URLs and map to GA4 traffic data. Identify cannibalization clusters (multiple pages targeting same keyword). Score content freshness, word count, and backlink profile. Generate a prioritized action list for every existing page.",
+          "human_decision": "Make the prune/keep/merge calls — some low-traffic content serves brand or sales enablement purposes that data cannot capture. Decide which legacy content reflects your current positioning versus outdated messaging.",
+          "command": "/ckm:seo/audit",
+          "agent": "researcher",
+          "skills": [
+            "seo",
+            "analytics",
+            "content-marketing"
+          ],
+          "outputs": [
+            "content-audit.md",
+            "prune-list.md",
+            "update-priorities.md"
+          ],
+          "dependsOn": [],
+          "parallel": true,
+          "gate": null
+        },
+        {
+          "id": "topic-clusters",
+          "name": "Topic Cluster Strategy",
+          "strategy": "Build pillar-cluster architecture: 3-5 pillar pages covering broad topics, each supported by 8-12 cluster articles targeting long-tail variations. Internal linking between cluster and pillar creates topical authority signals. The pillar page should be the definitive resource — 3000+ words, regularly updated, designed to earn backlinks.",
+          "ai_execution": "Map keyword universe into topic clusters using semantic similarity. Generate pillar page outlines with comprehensive subtopic coverage. Create cluster article titles optimized for long-tail queries. Build internal linking map showing how clusters connect to pillars.",
+          "human_decision": "Select which pillars align with your product positioning and sales funnel. Ensure cluster topics match real customer questions, not just keyword variations. Validate that you have genuine expertise to create authoritative pillar content.",
+          "command": "/ckm:seo/keywords",
+          "agent": "researcher",
+          "skills": [
+            "seo",
+            "content-marketing",
+            "marketing-research"
+          ],
+          "outputs": [
+            "pillar-pages.md",
+            "cluster-map.md",
+            "internal-linking-plan.md"
+          ],
+          "dependsOn": [
+            "keyword-research",
+            "content-audit"
+          ],
+          "parallel": false,
+          "gate": "brand-review"
+        }
+      ]
+    },
+    {
+      "id": "production",
+      "name": "Content Production",
+      "steps": [
+        {
+          "id": "content-briefs",
+          "name": "SEO Content Briefs",
+          "strategy": "A brief is not a keyword-stuffed outline. Analyze the top 5 ranking pages for each target keyword: what questions do they answer, what do they miss, what format works. Your brief should define the unique angle — the reason your piece deserves to outrank existing results. Include target word count, mandatory subtopics, internal links, and CTA placement.",
+          "ai_execution": "SERP-analyze top 10 results for each target keyword. Extract common headings, questions answered, content gaps. Generate structured briefs with unique angle, outline, word count target, semantic keywords to include, and internal linking targets.",
+          "human_decision": "Approve the unique angle for each brief — this is your editorial differentiation. Add proprietary data, case studies, or original insights that competitors cannot replicate. Reject briefs that just rewrite existing content without adding value.",
+          "command": "/ckm:write/blog",
+          "agent": "content-creator",
+          "skills": [
+            "seo",
+            "content-marketing",
+            "copywriting"
+          ],
+          "outputs": [
+            "content-briefs/"
+          ],
+          "dependsOn": [
+            "topic-clusters"
+          ],
+          "parallel": false,
+          "gate": null
+        },
+        {
+          "id": "content-creation",
+          "name": "AI-Assisted Content Drafting",
+          "strategy": "Use AI for first drafts but inject brand voice, original examples, and real data. The best AI-assisted content follows a pattern: AI handles research synthesis and structure, human adds stories, opinions, and proprietary insights. Every piece needs at least one element that only you can provide — a customer quote, original data, contrarian take, or personal experience.",
+          "ai_execution": "Generate first drafts following the approved briefs. Apply brand voice guidelines and tone patterns. Include semantic keyword variations naturally. Draft meta titles, descriptions, and social share copy for each piece. Flag sections where human expertise or data is needed.",
+          "human_decision": "Add original insights, data, and examples to every piece. Edit for brand voice authenticity — AI-generated content has a detectable 'smoothness' that needs roughening. Ensure every article has a genuine point of view, not just information synthesis.",
+          "command": "/ckm:write/blog",
+          "agent": "copywriter",
+          "skills": [
+            "copywriting",
+            "content-marketing",
+            "seo"
+          ],
+          "outputs": [
+            "drafts/"
+          ],
+          "dependsOn": [
+            "content-briefs"
+          ],
+          "parallel": true,
+          "gate": "brand-review"
+        },
+        {
+          "id": "seo-optimization",
+          "name": "On-Page SEO Optimization",
+          "strategy": "On-page SEO is the last 20% that separates ranking from not ranking. Optimize title tags for CTR (not just keyword inclusion), write meta descriptions that drive clicks, structure H2/H3 hierarchy for featured snippets, add schema markup for rich results. Internal link every new piece to 3-5 existing pages and vice versa.",
+          "ai_execution": "Audit each draft for on-page SEO factors: title tag optimization, meta description CTR potential, header hierarchy, keyword density, schema markup opportunities, image alt texts, and internal linking. Generate optimized versions of all on-page elements.",
+          "human_decision": "Balance SEO optimization with readability — over-optimized content reads like spam. Approve title tags that are compelling to humans first, optimized for search second. Ensure internal links feel natural and helpful, not forced.",
+          "command": "/ckm:seo/audit",
+          "agent": "content-creator",
+          "skills": [
+            "seo",
+            "content-marketing"
+          ],
+          "outputs": [
+            "seo-checklist.md",
+            "optimized-drafts/"
+          ],
+          "dependsOn": [
+            "content-creation"
+          ],
+          "parallel": false,
+          "gate": null
+        }
+      ]
+    },
+    {
+      "id": "distribution",
+      "name": "Content Distribution",
+      "steps": [
+        {
+          "id": "repurpose-content",
+          "name": "Content Repurposing (1 to 100)",
+          "strategy": "Every pillar article should generate 10+ derivative pieces: Twitter thread, LinkedIn post, email newsletter section, infographic data points, short-form video script, podcast talking points, slide deck, quote graphics, community discussion starters, and a summary for your docs. The 1-to-10-to-100 framework: 1 anchor piece becomes 10 formats becomes 100 platform-native posts.",
+          "ai_execution": "Transform each published article into platform-native formats: extract key insights for Twitter threads, rewrite for LinkedIn's professional tone, create email-friendly summaries, generate quote graphics copy, write video scripts from key sections. Maintain core message consistency across formats.",
+          "human_decision": "Choose which articles deserve full repurposing effort vs light distribution. Adapt voice for each platform — your LinkedIn tone should differ from Twitter. Add platform-specific context and engagement hooks that AI cannot contextually generate.",
+          "command": "/ckm:social",
+          "agent": "content-creator",
+          "skills": [
+            "social",
+            "content-marketing",
+            "copywriting"
+          ],
+          "outputs": [
+            "repurpose-plan.md",
+            "derivative-content/"
+          ],
+          "dependsOn": [
+            "seo-optimization"
+          ],
+          "parallel": true,
+          "gate": null
+        },
+        {
+          "id": "social-distribution",
+          "name": "Platform-Native Social Distribution",
+          "strategy": "Each platform has different algorithmic triggers. Twitter rewards threads and engagement bait. LinkedIn rewards long-form with a hook and personal stories. Reddit rewards genuine helpfulness with zero self-promotion in the post itself. Schedule posts at platform-specific optimal times and engage actively in the first hour after posting.",
+          "ai_execution": "Generate platform-native versions of each content piece. Optimize posting schedule based on audience timezone data. Create engagement-optimized hooks for each platform. Draft follow-up comments and responses to seed discussion.",
+          "human_decision": "Personally engage in comments for the first hour after posting — algorithmic boost requires authentic interaction. Decide which communities to cross-post to and tailor the framing. Monitor for negative reactions and adjust messaging.",
+          "command": "/ckm:social/schedule",
+          "agent": "social-media-manager",
+          "skills": [
+            "social",
+            "content-marketing"
+          ],
+          "outputs": [
+            "social-calendar.md",
+            "platform-posts/"
+          ],
+          "dependsOn": [
+            "repurpose-content"
+          ],
+          "parallel": false,
+          "gate": null
+        }
+      ]
+    },
+    {
+      "id": "measurement",
+      "name": "Performance Measurement",
+      "steps": [
+        {
+          "id": "performance-tracking",
+          "name": "Content Performance Tracking",
+          "strategy": "Track three tiers of metrics: vanity (pageviews, social shares), engagement (time on page, scroll depth, comments), and business (conversions, pipeline influenced, revenue attributed). Set up content grouping in GA4 by topic cluster to measure pillar authority growth. Review weekly for the first month, then biweekly.",
+          "ai_execution": "Pull GA4 and GSC data for all published content. Calculate content ROI by piece (traffic, engagement, conversions). Identify top performers and underperformers. Generate trend reports showing cluster authority growth over time. Flag declining content for refresh.",
+          "human_decision": "Interpret performance in context — a low-traffic piece that converts well is more valuable than a viral post with zero conversions. Decide budget allocation based on channel performance. Adjust publishing frequency based on diminishing returns analysis.",
+          "command": "/ckm:analyze/report",
+          "agent": "analytics-analyst",
+          "skills": [
+            "analytics",
+            "seo"
+          ],
+          "outputs": [
+            "performance-report.md",
+            "content-roi.md"
+          ],
+          "dependsOn": [
+            "social-distribution"
+          ],
+          "parallel": false,
+          "gate": null
+        },
+        {
+          "id": "content-refresh",
+          "name": "Content Refresh & Update Cycle",
+          "strategy": "Content decay is real — most articles lose 10-20% of traffic after 6 months without updates. Identify declining content early and refresh with new data, updated examples, expanded sections, and freshened internal links. Updating existing high-authority content is 3x more efficient than creating new content for competitive keywords.",
+          "ai_execution": "Identify content with declining traffic trends (30/60/90 day comparison). Analyze what changed in SERPs — new competitors, SERP feature changes, intent shifts. Generate update recommendations: sections to expand, outdated info to refresh, new internal links to add, schema to update.",
+          "human_decision": "Prioritize refreshes by business impact, not just traffic decline. Some content declines because the topic is no longer relevant — recognize when to sunset vs refresh. Add new proprietary data and examples that keep content genuinely current.",
+          "command": "/ckm:seo/audit",
+          "agent": "content-creator",
+          "skills": [
+            "seo",
+            "content-marketing",
+            "analytics"
+          ],
+          "outputs": [
+            "refresh-queue.md",
+            "update-briefs/"
+          ],
+          "dependsOn": [
+            "performance-tracking"
+          ],
+          "parallel": false,
+          "gate": null
+        }
+      ]
+    }
+  ],
+  "gates": {
+    "brand-review": {
+      "type": "auto",
+      "checker": "content-reviewer",
+      "criteria": [
+        "brand-voice-consistency",
+        "seo-quality",
+        "originality",
+        "factual-accuracy"
+      ],
+      "pass_threshold": 0.8
+    }
+  }
+}

package/.opencode/skills/play/templates/product-hunt-launch.json

@@ -0,0 +1,210 @@
+{
+  "id": "product-hunt-launch",
+  "name": "Product Hunt Launch Playbook",
+  "version": "1.0.0",
+  "author": { "name": "ClaudeKit", "url": "https://claudekit.cc" },
+  "tags": ["launch", "product-hunt", "growth", "pr"],
+  "estimatedDuration": "3 weeks",
+  "difficulty": "advanced",
+  "ai_models_used": ["claude-sonnet", "claude-opus"],
+  "inputs": {
+    "required": [
+      { "key": "product_name", "type": "string", "prompt": "Your product name" },
+      { "key": "product_url", "type": "url", "prompt": "Your product URL or landing page" },
+      { "key": "one_liner", "type": "string", "prompt": "One-line description of what your product does" },
+      { "key": "target_audience", "type": "string", "prompt": "Primary target audience (e.g., 'indie hackers building SaaS')" },
+      { "key": "launch_date", "type": "date", "prompt": "Planned Product Hunt launch date (YYYY-MM-DD)" }
+    ],
+    "optional": [
+      { "key": "competitors", "type": "array", "default": [], "prompt": "Competitor URLs or names to analyze" },
+      { "key": "hunter", "type": "string", "default": "", "prompt": "Product Hunt hunter username (if you have one lined up)" },
+      { "key": "pricing_model", "type": "string", "default": "freemium", "prompt": "Pricing model: freemium, free-trial, paid, open-source" },
+      { "key": "launch_offer", "type": "string", "default": "", "prompt": "Special launch day offer (e.g., '50% off first year')" }
+    ]
+  },
+  "goal_targets": {
+    "ph_upvotes": { "default": 500, "metric": "manual" },
+    "launch_day_visits": { "default": 1000, "metric": "ga4" },
+    "trial_signups": { "default": 50, "metric": "stripe" },
+    "email_signups": { "default": 200, "metric": "manual" }
+  },
+  "stages": [
+    {
+      "id": "pre-launch",
+      "name": "Pre-Launch Intelligence",
+      "steps": [
+        {
+          "id": "competitor-launch-analysis",
+          "name": "Competitor Launch Analysis",
+          "strategy": "Study every competitor that launched on PH in the last 12 months. Map their taglines, first comments, launch timing, and vote trajectory. The best launches borrow structural patterns from winners while differentiating on positioning. Look for gaps in their messaging — what pain points did they miss that you solve?",
+          "ai_execution": "Crawl competitor PH pages, extract taglines, vote counts, comment sentiment, and gallery assets. Cross-reference with their current messaging to spot pivots. Generate a competitive positioning matrix showing white space.",
+          "human_decision": "Choose which competitive angle to own. Decide whether to position as alternative, complement, or new category. Validate the gap is real and not just a messaging oversight.",
+          "command": "/ckm:competitor",
+          "agent": "researcher",
+          "skills": ["competitor", "marketing-research"],
+          "outputs": ["competitor-ph-analysis.md", "positioning-matrix.md"],
+          "dependsOn": [],
+          "parallel": true,
+          "gate": null
+        },
+        {
+          "id": "audience-pain-mining",
+          "name": "Audience Pain Mining",
+          "strategy": "Real positioning comes from real language. Mine where your audience talks — Reddit, Twitter, Indie Hackers, HN, Slack communities — to find their exact words for pain, not your assumptions. The best PH taglines use the audience's own vocabulary, not marketing jargon.",
+          "ai_execution": "Crawl community sources at scale — extract pain points, language patterns, objections, and buying triggers. Cluster by frequency and emotional intensity. Map language patterns to your feature set.",
+          "human_decision": "Validate which pain points match your product reality. Discard hallucinations. Pick the 2-3 pain points where you have genuine differentiation, not just parity.",
+          "command": "/ckm:persona",
+          "agent": "researcher",
+          "skills": ["persona", "marketing-research"],
+          "outputs": ["audience-pain-map.md", "voice-of-customer.md"],
+          "dependsOn": [],
+          "parallel": true,
+          "gate": null
+        },
+        {
+          "id": "tagline-variants",
+          "name": "Tagline & Positioning Variants",
+          "strategy": "Generate 20+ tagline variants using different positioning angles: pain-led, outcome-led, comparison-led, category-creation. Test them against the pain mining data. The winning tagline should make the reader think 'finally, someone gets it' — not 'oh, another tool.'",
+          "ai_execution": "Generate tagline variants using proven copywriting frameworks (PAS, AIDA, before/after). Score each against audience language match, uniqueness vs competitors, and clarity. A/B test top candidates with quick polls.",
+          "human_decision": "Select the final tagline and positioning angle. Trust your gut on brand voice — AI can generate options but you know your brand's personality. Test with 5 real people before committing.",
+          "command": "/ckm:write/fast",
+          "agent": "copywriter",
+          "skills": ["copywriting", "marketing-psychology"],
+          "outputs": ["tagline-variants.md", "positioning-brief.md"],
+          "dependsOn": ["audience-pain-mining"],
+          "parallel": false,
+          "gate": "brand-review"
+        },
+        {
+          "id": "teaser-content",
+          "name": "Teaser Content Campaign",
+          "strategy": "Build anticipation 2 weeks before launch. Create a drip sequence: behind-the-scenes builds, problem-awareness posts, social proof teasers. Each piece should make one pain point visceral without revealing the full solution. Goal: build a waitlist and prime your network to show up on launch day.",
+          "ai_execution": "Generate a 2-week content calendar with platform-native posts for Twitter, LinkedIn, and Indie Hackers. Create email drip sequence for waitlist. Produce teaser graphics copy and video scripts.",
+          "human_decision": "Approve tone and timing. Decide how much to reveal vs tease. Choose which platforms to prioritize based on where your audience actually hangs out. Personally engage in comments — AI drafts, you humanize.",
+          "command": "/ckm:social",
+          "agent": "content-creator",
+          "skills": ["social", "email", "content-marketing"],
+          "outputs": ["teaser-calendar.md", "teaser-posts/", "email-drip-sequence.md"],
+          "dependsOn": ["tagline-variants"],
+          "parallel": false,
+          "gate": "brand-review"
+        }
+      ]
+    },
+    {
+      "id": "launch-prep",
+      "name": "Launch Preparation",
+      "steps": [
+        {
+          "id": "launch-kit",
+          "name": "Launch Kit Assembly",
+          "strategy": "Your PH page is a landing page with different rules. The first comment is your most important asset — it should tell your story authentically (why you built this, what problem you lived with). Gallery images should show the product solving the pain, not feature screenshots. Maker video under 90 seconds, showing the 'aha moment' in first 10 seconds.",
+          "ai_execution": "Draft the first comment with storytelling framework. Generate gallery image copy and layout suggestions. Create the product description optimized for PH's format constraints. Draft maker video script with hook-problem-solution-CTA structure.",
+          "human_decision": "Record the maker video yourself — authenticity matters more than production quality. Personally write or heavily edit the first comment. Choose gallery images that show real UI, not mockups. Decide on the launch day offer.",
+          "command": "/ckm:campaign/create",
+          "agent": "campaign-manager",
+          "skills": ["campaign", "copywriting", "content-marketing"],
+          "outputs": ["ph-first-comment.md", "ph-description.md", "gallery-specs.md", "maker-video-script.md"],
+          "dependsOn": ["teaser-content"],
+          "parallel": false,
+          "gate": "human-approval"
+        },
+        {
+          "id": "landing-page",
+          "name": "Landing Page Optimization",
+          "strategy": "PH traffic is high-intent but impatient. Your landing page needs to convert in under 8 seconds. Hero should mirror the PH tagline exactly (consistency builds trust). Social proof above the fold. CTA should match the launch offer. Remove all navigation distractions — this is a campaign page, not your homepage.",
+          "ai_execution": "Audit current landing page for conversion bottlenecks. Generate optimized hero copy, CTA variants, and social proof sections. Create A/B test variants for headline and CTA. Build urgency elements tied to launch offer.",
+          "human_decision": "Approve final landing page copy and layout. Ensure the offer is technically implemented correctly (coupon codes, trial extensions). Test the full signup flow yourself — broken forms kill launches.",
+          "command": "/ckm:write/cro",
+          "agent": "copywriter",
+          "skills": ["copywriting", "form-cro", "marketing-psychology"],
+          "outputs": ["landing-page-copy.md", "cro-recommendations.md"],
+          "dependsOn": ["tagline-variants"],
+          "parallel": true,
+          "gate": "human-approval"
+        }
+      ]
+    },
+    {
+      "id": "launch-day",
+      "name": "Launch Day Execution",
+      "steps": [
+        {
+          "id": "launch-execute",
+          "name": "Launch Day Orchestration",
+          "strategy": "Launch at 12:01 AM PST (PH resets at midnight). Post your first comment within 60 seconds. Activate your network in waves — close friends first (first hour), broader network (hours 2-4), communities (hours 4-8). Respond to every single comment within 15 minutes. Cross-post to Twitter, LinkedIn, and communities with PH-specific CTAs ('Support us on PH'). Monitor vote velocity and adjust outreach intensity.",
+          "ai_execution": "Pre-schedule social posts across all platforms with PH link. Draft response templates for common comment types (questions, feature requests, comparisons, praise). Monitor social mentions and alert for engagement opportunities. Generate real-time progress updates for your team/network.",
+          "human_decision": "Personally respond to every PH comment — use AI drafts as starting points but add personal touches. Make judgment calls on when to push harder vs let organic momentum build. Handle any negative comments or competitor attacks personally. Decide when to activate each outreach wave.",
+          "command": "/ckm:social",
+          "agent": "social-media-manager",
+          "skills": ["social", "campaign", "content-marketing"],
+          "outputs": ["launch-day-plan.md", "response-templates.md", "social-schedule.md"],
+          "dependsOn": ["launch-kit", "landing-page"],
+          "parallel": false,
+          "gate": null
+        }
+      ]
+    },
+    {
+      "id": "post-launch",
+      "name": "Post-Launch Momentum",
+      "steps": [
+        {
+          "id": "analytics-report",
+          "name": "Launch Analytics Deep Dive",
+          "strategy": "Within 48 hours post-launch, analyze everything: traffic sources, conversion funnel, signup-to-activation rate, PH comment sentiment, social amplification. The numbers tell you what worked — the comments tell you why. Map which outreach channels drove real signups vs vanity traffic.",
+          "ai_execution": "Pull GA4 data for launch day traffic, source attribution, and conversion events. Analyze PH vote timeline and comment sentiment. Cross-reference social post engagement with traffic spikes. Generate a comprehensive launch report with actionable insights.",
+          "human_decision": "Interpret the 'why' behind the numbers. Decide which channels deserve continued investment vs one-time launch effects. Identify the top 3 learnings to apply to your next launch or ongoing marketing.",
+          "command": "/ckm:analyze/report",
+          "agent": "analytics-analyst",
+          "skills": ["analytics", "marketing-research"],
+          "outputs": ["launch-report.md", "channel-attribution.md"],
+          "dependsOn": ["launch-execute"],
+          "parallel": false,
+          "gate": null
+        },
+        {
+          "id": "momentum-content",
+          "name": "Post-Launch Content Wave",
+          "strategy": "Capitalize on launch buzz with a content wave in the first week: 'How we launched on PH' blog post (indie hackers love these), customer story threads, feature deep-dives addressing PH comment themes, and a 'What we learned' post. This content has a short shelf life — publish within 5 days while the launch is still fresh.",
+          "ai_execution": "Draft blog posts using launch data and PH comments as source material. Generate social content repurposing launch day wins. Create email announcement for existing subscribers about launch results. Build content from PH comment themes (FAQ-style posts).",
+          "human_decision": "Choose which stories to tell and which metrics to share publicly. Add personal anecdotes and behind-the-scenes details that AI cannot generate. Decide transparency level — being honest about struggles builds more trust than only sharing wins.",
+          "command": "/ckm:write/blog",
+          "agent": "content-creator",
+          "skills": ["content-marketing", "copywriting", "social", "seo"],
+          "outputs": ["launch-blog-post.md", "post-launch-social/", "email-announcement.md"],
+          "dependsOn": ["analytics-report"],
+          "parallel": true,
+          "gate": "brand-review"
+        },
+        {
+          "id": "learn",
+          "name": "Retrospective & Learnings",
+          "strategy": "Run a structured retro: what worked, what flopped, what surprised you. Document everything — future launches (feature launches, major updates) will reuse 80% of this playbook. Score each channel by effort-to-impact ratio. Build your personal launch checklist from what you learned.",
+          "ai_execution": "Aggregate all outputs, metrics, and notes into a structured retrospective. Compare results to initial goal targets. Generate a reusable launch checklist based on what actually moved the needle. Identify patterns across all data points.",
+          "human_decision": "Add qualitative insights that data cannot capture — team energy levels, relationship impacts, personal stress points. Decide which processes to systematize vs keep manual. Set realistic targets for next launch based on this baseline.",
+          "command": "/ckm:analyze/report",
+          "agent": "analytics-analyst",
+          "skills": ["analytics", "marketing-research"],
+          "outputs": ["retrospective.md", "reusable-checklist.md"],
+          "dependsOn": ["analytics-report"],
+          "parallel": true,
+          "gate": null
+        }
+      ]
+    }
+  ],
+  "gates": {
+    "brand-review": {
+      "type": "auto",
+      "checker": "content-reviewer",
+      "criteria": ["brand-voice-consistency", "messaging-accuracy", "tone-alignment", "no-competitor-disparagement"],
+      "pass_threshold": 0.8
+    },
+    "human-approval": {
+      "type": "manual",
+      "prompt": "Review the outputs above. Approve to proceed or request revisions.",
+      "blocksAll": true
+    }
+  }
+}