@hex-core/themes 0.1.1 → 0.2.1

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (578) hide show
  1. package/README.md +5 -1
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  578. package/package.json +17 -5
@@ -0,0 +1,547 @@
1
+ // src/presets/_briefs/clay.ts
2
+ var clayBrief = `---
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+ version: alpha
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+ name: Clay
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+ description: A vibrant claymation-meets-data interface for Clay.com (GTM data-orchestration platform). Anchors on white canvas with dark-navy primary CTAs, custom rounded display type, and saturated single-color feature cards \u2014 hot pink, deep teal, lavender, peach, ochre \u2014 that punctuate long-scroll explainer pages. Brand voltage comes from 3D-rendered claymation illustrations (mountains, characters, mascots) used as full-bleed hero artifacts and the bright multi-color card surfaces showing product UI fragments.
6
+
7
+ colors:
8
+ primary: "#0a0a0a"
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+ primary-active: "#1f1f1f"
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+ primary-disabled: "#e5e5e5"
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+ ink: "#0a0a0a"
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+ body: "#3a3a3a"
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+ body-strong: "#1a1a1a"
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+ muted: "#6a6a6a"
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+ muted-soft: "#9a9a9a"
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+ hairline: "#e5e5e5"
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+ hairline-soft: "#f0f0f0"
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+ canvas: "#fffaf0"
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+ surface-soft: "#faf5e8"
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+ surface-card: "#f5f0e0"
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+ surface-strong: "#ebe6d6"
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+ surface-dark: "#0a1a1a"
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+ surface-dark-elevated: "#1a2a2a"
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+ on-primary: "#ffffff"
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+ on-dark: "#ffffff"
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+ on-dark-soft: "#a0a0a0"
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+ brand-pink: "#ff4d8b"
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+ brand-teal: "#1a3a3a"
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+ brand-lavender: "#b8a4ed"
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+ brand-peach: "#ffb084"
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+ brand-ochre: "#e8b94a"
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+ brand-mint: "#a4d4c5"
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+ brand-coral: "#ff6b5a"
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+ success: "#22c55e"
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+ warning: "#f59e0b"
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+ error: "#ef4444"
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+
38
+ typography:
39
+ display-xl:
40
+ fontFamily: "Plain Black, Inter, sans-serif"
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+ fontSize: 72px
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+ fontWeight: 500
43
+ lineHeight: 1
44
+ letterSpacing: -2.5px
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+ display-lg:
46
+ fontFamily: "Plain Black, Inter, sans-serif"
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+ fontSize: 56px
48
+ fontWeight: 500
49
+ lineHeight: 1.05
50
+ letterSpacing: -2px
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+ display-md:
52
+ fontFamily: "Plain Black, Inter, sans-serif"
53
+ fontSize: 40px
54
+ fontWeight: 500
55
+ lineHeight: 1.1
56
+ letterSpacing: -1px
57
+ display-sm:
58
+ fontFamily: "Plain Black, Inter, sans-serif"
59
+ fontSize: 32px
60
+ fontWeight: 500
61
+ lineHeight: 1.15
62
+ letterSpacing: -0.5px
63
+ title-lg:
64
+ fontFamily: "Inter, sans-serif"
65
+ fontSize: 24px
66
+ fontWeight: 600
67
+ lineHeight: 1.3
68
+ letterSpacing: -0.3px
69
+ title-md:
70
+ fontFamily: "Inter, sans-serif"
71
+ fontSize: 18px
72
+ fontWeight: 600
73
+ lineHeight: 1.4
74
+ letterSpacing: 0
75
+ title-sm:
76
+ fontFamily: "Inter, sans-serif"
77
+ fontSize: 16px
78
+ fontWeight: 600
79
+ lineHeight: 1.4
80
+ letterSpacing: 0
81
+ body-md:
82
+ fontFamily: "Inter, sans-serif"
83
+ fontSize: 16px
84
+ fontWeight: 400
85
+ lineHeight: 1.55
86
+ letterSpacing: 0
87
+ body-sm:
88
+ fontFamily: "Inter, sans-serif"
89
+ fontSize: 14px
90
+ fontWeight: 400
91
+ lineHeight: 1.55
92
+ letterSpacing: 0
93
+ caption:
94
+ fontFamily: "Inter, sans-serif"
95
+ fontSize: 13px
96
+ fontWeight: 500
97
+ lineHeight: 1.4
98
+ letterSpacing: 0
99
+ caption-uppercase:
100
+ fontFamily: "Inter, sans-serif"
101
+ fontSize: 12px
102
+ fontWeight: 600
103
+ lineHeight: 1.4
104
+ letterSpacing: 1.5px
105
+ button:
106
+ fontFamily: "Inter, sans-serif"
107
+ fontSize: 14px
108
+ fontWeight: 600
109
+ lineHeight: 1
110
+ letterSpacing: 0
111
+ nav-link:
112
+ fontFamily: "Inter, sans-serif"
113
+ fontSize: 14px
114
+ fontWeight: 500
115
+ lineHeight: 1.4
116
+ letterSpacing: 0
117
+
118
+ rounded:
119
+ xs: 6px
120
+ sm: 8px
121
+ md: 12px
122
+ lg: 16px
123
+ xl: 24px
124
+ pill: 9999px
125
+ full: 9999px
126
+
127
+ spacing:
128
+ xxs: 4px
129
+ xs: 8px
130
+ sm: 12px
131
+ md: 16px
132
+ lg: 24px
133
+ xl: 32px
134
+ xxl: 48px
135
+ section: 96px
136
+
137
+ components:
138
+ button-primary:
139
+ backgroundColor: "{colors.primary}"
140
+ textColor: "{colors.on-primary}"
141
+ typography: "{typography.button}"
142
+ rounded: "{rounded.md}"
143
+ padding: 12px 20px
144
+ height: 44px
145
+ button-primary-active:
146
+ backgroundColor: "{colors.primary-active}"
147
+ textColor: "{colors.on-primary}"
148
+ rounded: "{rounded.md}"
149
+ button-primary-disabled:
150
+ backgroundColor: "{colors.primary-disabled}"
151
+ textColor: "{colors.muted}"
152
+ rounded: "{rounded.md}"
153
+ button-secondary:
154
+ backgroundColor: "{colors.canvas}"
155
+ textColor: "{colors.ink}"
156
+ typography: "{typography.button}"
157
+ rounded: "{rounded.md}"
158
+ padding: 12px 20px
159
+ height: 44px
160
+ button-on-color:
161
+ backgroundColor: "{colors.canvas}"
162
+ textColor: "{colors.ink}"
163
+ typography: "{typography.button}"
164
+ rounded: "{rounded.md}"
165
+ padding: 12px 20px
166
+ height: 44px
167
+ button-text-link:
168
+ backgroundColor: transparent
169
+ textColor: "{colors.ink}"
170
+ typography: "{typography.button}"
171
+ text-link:
172
+ backgroundColor: transparent
173
+ textColor: "{colors.ink}"
174
+ typography: "{typography.body-md}"
175
+ top-nav:
176
+ backgroundColor: "{colors.canvas}"
177
+ textColor: "{colors.ink}"
178
+ typography: "{typography.nav-link}"
179
+ height: 64px
180
+ hero-band:
181
+ backgroundColor: "{colors.canvas}"
182
+ textColor: "{colors.ink}"
183
+ typography: "{typography.display-xl}"
184
+ padding: 96px
185
+ hero-illustration-card:
186
+ backgroundColor: "{colors.surface-soft}"
187
+ textColor: "{colors.ink}"
188
+ rounded: "{rounded.xl}"
189
+ feature-card-pink:
190
+ backgroundColor: "{colors.brand-pink}"
191
+ textColor: "{colors.on-primary}"
192
+ typography: "{typography.title-md}"
193
+ rounded: "{rounded.xl}"
194
+ padding: 32px
195
+ feature-card-teal:
196
+ backgroundColor: "{colors.brand-teal}"
197
+ textColor: "{colors.on-dark}"
198
+ typography: "{typography.title-md}"
199
+ rounded: "{rounded.xl}"
200
+ padding: 32px
201
+ feature-card-lavender:
202
+ backgroundColor: "{colors.brand-lavender}"
203
+ textColor: "{colors.ink}"
204
+ typography: "{typography.title-md}"
205
+ rounded: "{rounded.xl}"
206
+ padding: 32px
207
+ feature-card-peach:
208
+ backgroundColor: "{colors.brand-peach}"
209
+ textColor: "{colors.ink}"
210
+ typography: "{typography.title-md}"
211
+ rounded: "{rounded.xl}"
212
+ padding: 32px
213
+ feature-card-ochre:
214
+ backgroundColor: "{colors.brand-ochre}"
215
+ textColor: "{colors.ink}"
216
+ typography: "{typography.title-md}"
217
+ rounded: "{rounded.xl}"
218
+ padding: 32px
219
+ feature-card-cream:
220
+ backgroundColor: "{colors.surface-card}"
221
+ textColor: "{colors.ink}"
222
+ typography: "{typography.title-md}"
223
+ rounded: "{rounded.xl}"
224
+ padding: 32px
225
+ product-mockup-card:
226
+ backgroundColor: "{colors.canvas}"
227
+ textColor: "{colors.ink}"
228
+ typography: "{typography.title-md}"
229
+ rounded: "{rounded.lg}"
230
+ padding: 24px
231
+ testimonial-card:
232
+ backgroundColor: "{colors.surface-card}"
233
+ textColor: "{colors.ink}"
234
+ typography: "{typography.body-md}"
235
+ rounded: "{rounded.lg}"
236
+ padding: 24px
237
+ pricing-tier-card:
238
+ backgroundColor: "{colors.canvas}"
239
+ textColor: "{colors.ink}"
240
+ typography: "{typography.title-lg}"
241
+ rounded: "{rounded.lg}"
242
+ padding: 32px
243
+ pricing-tier-card-featured:
244
+ backgroundColor: "{colors.brand-teal}"
245
+ textColor: "{colors.on-dark}"
246
+ typography: "{typography.title-lg}"
247
+ rounded: "{rounded.lg}"
248
+ padding: 32px
249
+ text-input:
250
+ backgroundColor: "{colors.canvas}"
251
+ textColor: "{colors.ink}"
252
+ typography: "{typography.body-md}"
253
+ rounded: "{rounded.md}"
254
+ padding: 12px 16px
255
+ height: 44px
256
+ text-input-focused:
257
+ backgroundColor: "{colors.canvas}"
258
+ textColor: "{colors.ink}"
259
+ rounded: "{rounded.md}"
260
+ category-tab:
261
+ backgroundColor: transparent
262
+ textColor: "{colors.muted}"
263
+ typography: "{typography.nav-link}"
264
+ rounded: "{rounded.pill}"
265
+ padding: 8px 16px
266
+ category-tab-active:
267
+ backgroundColor: "{colors.surface-card}"
268
+ textColor: "{colors.ink}"
269
+ typography: "{typography.nav-link}"
270
+ rounded: "{rounded.pill}"
271
+ badge-pill:
272
+ backgroundColor: "{colors.surface-card}"
273
+ textColor: "{colors.ink}"
274
+ typography: "{typography.caption}"
275
+ rounded: "{rounded.pill}"
276
+ padding: 4px 12px
277
+ expert-card:
278
+ backgroundColor: "{colors.canvas}"
279
+ textColor: "{colors.ink}"
280
+ typography: "{typography.title-md}"
281
+ rounded: "{rounded.lg}"
282
+ padding: 24px
283
+ cta-band-illustrated:
284
+ backgroundColor: "{colors.surface-soft}"
285
+ textColor: "{colors.ink}"
286
+ typography: "{typography.display-md}"
287
+ rounded: "{rounded.xl}"
288
+ padding: 80px
289
+ footer:
290
+ backgroundColor: "{colors.surface-soft}"
291
+ textColor: "{colors.body}"
292
+ typography: "{typography.body-sm}"
293
+ padding: 80px
294
+ ---
295
+
296
+ ## Overview
297
+
298
+ Clay.com is the most playful B2B SaaS interface in the GTM-data category. The base atmosphere is **cream-tinted white canvas** (\`{colors.canvas}\` \u2014 #fffaf0) holding dark-navy ink type and **3D-rendered claymation illustrations** (mountains, mascot characters, peach/ochre/lavender landscapes) as the dominant brand voltage. Where most data-platform brands play it cool with grids and gradients, Clay leans hard into hand-crafted-looking 3D illustrations and saturated single-color feature cards.
299
+
300
+ Type voice runs **Plain Black** (or substituted with Inter weight 500-600) \u2014 a custom rounded display face used at very large sizes (72px hero) with negative letter-spacing. Body type uses Inter at standard weights. The display weight stays at 500, never bolder \u2014 the rounded character of the typeface gives it warmth without needing weight.
301
+
302
+ Component voltage comes from **saturated single-color feature cards** in a 6-color palette: hot pink, deep teal, lavender, peach, ochre, and cream-card. Each card shows product UI fragments at small scale \u2014 Claygent agent runs, sequencer flows, CRM enrichment outputs. The colored card IS the primary visual element on every long-scroll page.
303
+
304
+ **Key Characteristics:**
305
+ - Cream-tinted white canvas (\`{colors.canvas}\` \u2014 #fffaf0). The warmth differentiates Clay from cool-gray competitor sites.
306
+ - Dark navy/black primary CTAs (\`{colors.primary}\` \u2014 #0a0a0a). Buttons rounded \`{rounded.md}\` (12px) \u2014 friendly modern but not pill.
307
+ - 6-color saturated feature card palette: \`{colors.brand-pink}\`, \`{colors.brand-teal}\`, \`{colors.brand-lavender}\`, \`{colors.brand-peach}\`, \`{colors.brand-ochre}\`, \`{colors.surface-card}\` (cream).
308
+ - 3D claymation illustrations (mountains, characters, abstract shapes) as full-bleed hero artifacts \u2014 the brand's most-recognized visual element.
309
+ - Custom rounded Plain Black display typeface at 500 weight with -1 to -2.5px letter-spacing on display sizes.
310
+ - Border radius is generous: \`{rounded.md}\` (12px) for buttons + inputs, \`{rounded.lg}\` (16px) for content cards, \`{rounded.xl}\` (24px) for feature cards. The bigger radius matches the rounded display type's character.
311
+ - Product UI fragments embedded inside colored cards at small scale \u2014 agent run logs, sequencer flows, enrichment results.
312
+ - Section rhythm \`{spacing.section}\` (96px) between major bands.
313
+ - Footer is cream-tinted (\`{colors.surface-soft}\`) \u2014 Clay does NOT use a dark footer. Even the closing band stays warm-light.
314
+
315
+ ## Colors
316
+
317
+ ### Brand & Accent
318
+ - **Primary** (\`{colors.primary}\` \u2014 #0a0a0a): All primary CTAs, h1/h2 ink type. Near-black with slight warmth.
319
+ - **Brand Pink** (\`{colors.brand-pink}\` \u2014 #ff4d8b): Hot-pink feature card surface. Sequencer / outbound feature pages.
320
+ - **Brand Teal** (\`{colors.brand-teal}\` \u2014 #1a3a3a): Deep teal-green feature card. Often the featured pricing tier.
321
+ - **Brand Lavender** (\`{colors.brand-lavender}\` \u2014 #b8a4ed): Soft lavender feature card.
322
+ - **Brand Peach** (\`{colors.brand-peach}\` \u2014 #ffb084): Warm peach feature card.
323
+ - **Brand Ochre** (\`{colors.brand-ochre}\` \u2014 #e8b94a): Mustard / ochre feature card and illustration accents.
324
+ - **Brand Mint** (\`{colors.brand-mint}\` \u2014 #a4d4c5): Mint accent on illustrations and small badges.
325
+ - **Brand Coral** (\`{colors.brand-coral}\` \u2014 #ff6b5a): Coral accent for highlights.
326
+
327
+ ### Surface
328
+ - **Canvas** (\`{colors.canvas}\` \u2014 #fffaf0): The default page floor. Cream-tinted white.
329
+ - **Surface Soft** (\`{colors.surface-soft}\` \u2014 #faf5e8): Footer and CTA-band background.
330
+ - **Surface Card** (\`{colors.surface-card}\` \u2014 #f5f0e0): Cream feature cards, testimonial cards.
331
+ - **Surface Strong** (\`{colors.surface-strong}\` \u2014 #ebe6d6): Stronger cream for emphasized bands.
332
+ - **Surface Dark** (\`{colors.surface-dark}\` \u2014 #0a1a1a): Dark teal-tinted near-black for occasional dark cards (rare).
333
+ - **Surface Dark Elevated** (\`{colors.surface-dark-elevated}\` \u2014 #1a2a2a): Elevated dark cards.
334
+ - **Hairline** (\`{colors.hairline}\` \u2014 #e5e5e5): 1px borders on cards and inputs.
335
+
336
+ ### Text
337
+ - **Ink** (\`{colors.ink}\` \u2014 #0a0a0a): Headlines and primary text.
338
+ - **Body Strong** (\`{colors.body-strong}\` \u2014 #1a1a1a): Emphasized body, lead paragraphs.
339
+ - **Body** (\`{colors.body}\` \u2014 #3a3a3a): Default running-text.
340
+ - **Muted** (\`{colors.muted}\` \u2014 #6a6a6a): Sub-headings, breadcrumbs, footer body.
341
+ - **Muted Soft** (\`{colors.muted-soft}\` \u2014 #9a9a9a): Captions, fine-print.
342
+ - **On Primary / On Dark** (\`{colors.on-primary}\` \u2014 #ffffff): Text on primary buttons + dark feature cards (teal).
343
+
344
+ ### Semantic
345
+ - **Success** (\`{colors.success}\` \u2014 #22c55e): Success states.
346
+ - **Warning** (\`{colors.warning}\` \u2014 #f59e0b): Warning callouts.
347
+ - **Error** (\`{colors.error}\` \u2014 #ef4444): Validation errors.
348
+
349
+ ## Typography
350
+
351
+ ### Font Family
352
+ The system runs **Plain Black** (a custom rounded display face) for headlines and **Inter** for body, navigation, and UI. Plain Black at weight 500 with negative letter-spacing handles every display headline; Inter handles the rest. The fallback stack walks \`Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif\` for both.
353
+
354
+ ### Hierarchy
355
+
356
+ | Token | Size | Weight | Line Height | Letter Spacing | Use |
357
+ |---|---|---|---|---|---|
358
+ | \`{typography.display-xl}\` | 72px | 500 | 1.0 | -2.5px | Homepage h1 ("Go to market with unique data") \u2014 Plain Black |
359
+ | \`{typography.display-lg}\` | 56px | 500 | 1.05 | -2px | Section heads \u2014 Plain Black |
360
+ | \`{typography.display-md}\` | 40px | 500 | 1.1 | -1px | Sub-section heads, product names |
361
+ | \`{typography.display-sm}\` | 32px | 500 | 1.15 | -0.5px | CTA-band heads, feature card titles |
362
+ | \`{typography.title-lg}\` | 24px | 600 | 1.3 | -0.3px | Pricing plan names, larger feature titles |
363
+ | \`{typography.title-md}\` | 18px | 600 | 1.4 | 0 | Card titles, intro paragraphs |
364
+ | \`{typography.title-sm}\` | 16px | 600 | 1.4 | 0 | Small card titles, list labels |
365
+ | \`{typography.body-md}\` | 16px | 400 | 1.55 | 0 | Default running-text |
366
+ | \`{typography.body-sm}\` | 14px | 400 | 1.55 | 0 | Footer body, fine-print |
367
+ | \`{typography.caption}\` | 13px | 500 | 1.4 | 0 | Badge labels, captions |
368
+ | \`{typography.caption-uppercase}\` | 12px | 600 | 1.4 | 1.5px | Section labels, "FEATURED" badges |
369
+ | \`{typography.button}\` | 14px | 600 | 1.0 | 0 | Standard button labels |
370
+ | \`{typography.nav-link}\` | 14px | 500 | 1.4 | 0 | Top-nav menu items |
371
+
372
+ ### Principles
373
+ Plain Black at weight 500 + negative letter-spacing IS the brand voice. Going to weight 700 reads as bombastic; the rounded character of the typeface adds warmth that bolder weight would flatten.
374
+
375
+ The body-vs-display split is functional: Plain Black for Plain Black moments (headlines), Inter for everything else (running text, UI, buttons). Mixing them is a system violation.
376
+
377
+ ### Note on Font Substitutes
378
+ If Plain Black is unavailable, **Inter** at weight 500 with -0.05em letter-spacing is a usable approximation. **S\xF6hne Breit** at weight Buch is an alternative if licensed. **Recoleta** at weight 500 carries similar rounded-display warmth.
379
+
380
+ ## Layout
381
+
382
+ ### Spacing System
383
+ - **Base unit:** 4px.
384
+ - **Tokens:** \`{spacing.xxs}\` 4px \xB7 \`{spacing.xs}\` 8px \xB7 \`{spacing.sm}\` 12px \xB7 \`{spacing.md}\` 16px \xB7 \`{spacing.lg}\` 24px \xB7 \`{spacing.xl}\` 32px \xB7 \`{spacing.xxl}\` 48px \xB7 \`{spacing.section}\` 96px.
385
+ - **Section padding:** \`{spacing.section}\` (96px) between major editorial bands.
386
+ - **Card internal padding:** \`{spacing.xl}\` (32px) for feature cards and pricing tiers; \`{spacing.lg}\` (24px) for testimonial and product mockup cards.
387
+
388
+ ### Grid & Container
389
+ - **Max content width:** ~1280px centered.
390
+ - **Editorial body:** Single 12-column grid; hero often uses 7/5 split (h1 left, illustration right).
391
+ - **Feature card grids:** 3-up at desktop, 2-up at tablet, 1-up at mobile.
392
+ - **Pricing grid:** 3-4 up at desktop, 1-up at mobile.
393
+
394
+ ### Whitespace Philosophy
395
+ Clay uses generous whitespace around big rounded display headlines and saturated feature cards. The cream canvas + colored cards + 3D illustrations create a playful warmth that competing data-platform sites lack.
396
+
397
+ ## Elevation & Depth
398
+
399
+ | Level | Treatment | Use |
400
+ |---|---|---|
401
+ | Flat | No shadow, no border | Body sections, top nav, hero |
402
+ | Soft hairline | 1px \`{colors.hairline}\` border | Inputs, small content cards |
403
+ | Saturated card | Brand pink/teal/lavender/peach/ochre fill \u2014 no shadow | Feature cards |
404
+ | Cream card | \`{colors.surface-card}\` background \u2014 no shadow | Testimonial, secondary cards |
405
+ | Subtle drop shadow | Faint shadow at low alpha | Hover-elevated states (rare) |
406
+
407
+ The system uses no heavy shadows. Depth comes from the saturated color contrast between cream canvas and bright feature cards.
408
+
409
+ ### Decorative Depth
410
+ - **3D claymation illustrations** \u2014 mountains, characters, mascots rendered in a hand-crafted 3D style. The brand's most-recognized depth element. Not a token \u2014 these are illustrated assets.
411
+ - **Mascot characters** appear as inline figures in feature cards and CTAs.
412
+
413
+ ## Shapes
414
+
415
+ ### Border Radius Scale
416
+
417
+ | Token | Value | Use |
418
+ |---|---|---|
419
+ | \`{rounded.xs}\` | 6px | Small badges, dropdown items |
420
+ | \`{rounded.sm}\` | 8px | Small buttons, hairline-border accent |
421
+ | \`{rounded.md}\` | 12px | Standard CTA buttons, text inputs |
422
+ | \`{rounded.lg}\` | 16px | Content cards, testimonial cards, pricing tiers |
423
+ | \`{rounded.xl}\` | 24px | Feature cards (the saturated brand-color cards) |
424
+ | \`{rounded.pill}\` | 9999px | Category tabs, badge pills |
425
+ | \`{rounded.full}\` | 9999px / 50% | Avatars, icon buttons |
426
+
427
+ ## Components
428
+
429
+ ### Top Navigation
430
+
431
+ **\`top-nav\`** \u2014 Cream nav bar pinned to top. 64px tall, \`{colors.canvas}\` background. Carries the Clay logo + wordmark at left, primary horizontal menu (Product, Solutions, Resources, Pricing, Customers) center, right-side cluster with "Sign in" + "Try free" \`{component.button-primary}\`. Menu items in \`{typography.nav-link}\` (Inter 14px / 500).
432
+
433
+ ### Buttons
434
+
435
+ **\`button-primary\`** \u2014 Background \`{colors.primary}\` (near-black), text \`{colors.on-primary}\` (white), type \`{typography.button}\` (Inter 14px / 600), padding 12px \xD7 20px, height 44px, rounded \`{rounded.md}\` (12px).
436
+
437
+ **\`button-secondary\`** \u2014 Cream button with hairline outline. Background \`{colors.canvas}\`, text \`{colors.ink}\`, 1px hairline border.
438
+
439
+ **\`button-on-color\`** \u2014 White button used over saturated brand-color feature cards. Same shape as primary but inverted (white background, ink text).
440
+
441
+ **\`button-text-link\`** \u2014 Inline text button, no background. Used for "Sign in" and inline link CTAs.
442
+
443
+ **\`text-link\`** \u2014 Inline body links in \`{colors.ink}\` with underline.
444
+
445
+ ### Cards & Containers
446
+
447
+ **\`hero-band\`** \u2014 Cream-canvas hero with 7-5 grid: h1 + sub-headline + button row on the left, 3D claymation illustration on the right. Vertical padding \`{spacing.section}\` (96px).
448
+
449
+ **\`hero-illustration-card\`** \u2014 Right-side artifact holding 3D claymation illustration (mountains, mascot character, abstract shapes). Background \`{colors.surface-soft}\`, rounded \`{rounded.xl}\` (24px). The illustration IS the artifact.
450
+
451
+ **\`feature-card-pink\`** / **\`feature-card-teal\`** / **\`feature-card-lavender\`** / **\`feature-card-peach\`** / **\`feature-card-ochre\`** \u2014 Saturated single-color feature cards. Background varies per variant; rounded \`{rounded.xl}\` (24px); padding \`{spacing.xl}\` (32px). Each card carries an h3 in \`{typography.title-md}\`, a body description, and a product UI fragment or mascot illustration. Text color flips to \`{colors.on-dark}\` (white) on pink and teal cards, \`{colors.ink}\` (dark) on lavender/peach/ochre cards (the lighter saturations have enough contrast for dark text).
452
+
453
+ **\`feature-card-cream\`** \u2014 Lower-key feature card variant on \`{colors.surface-card}\`. Used for less-emphasized features that don't warrant a saturated color.
454
+
455
+ **\`product-mockup-card\`** \u2014 Card showing actual Clay product UI (Claygent agent runs, sequencer flows, CRM enrichment tables). Background \`{colors.canvas}\` with hairline border, rounded \`{rounded.lg}\`, padding \`{spacing.lg}\` (24px).
456
+
457
+ **\`testimonial-card\`** \u2014 Customer quote cards. Background \`{colors.surface-card}\` (cream), rounded \`{rounded.lg}\`, padding \`{spacing.lg}\` (24px). Top row has avatar + name + role; below sits the testimonial in \`{typography.body-md}\`.
458
+
459
+ **\`pricing-tier-card\`** \u2014 Standard tier card. Background \`{colors.canvas}\` with hairline, rounded \`{rounded.lg}\`, padding \`{spacing.xl}\` (32px).
460
+
461
+ **\`pricing-tier-card-featured\`** \u2014 The featured tier flips to \`{colors.brand-teal}\` (deep teal-green). The teal surface IS the featured signal.
462
+
463
+ **\`expert-card\`** \u2014 Used on /experts page. Background \`{colors.canvas}\` with hairline, rounded \`{rounded.lg}\`, padding \`{spacing.lg}\`. Carries an avatar at top, expert name, specialization, and a "Book session" link.
464
+
465
+ ### Inputs & Forms
466
+
467
+ **\`text-input\`** \u2014 Background \`{colors.canvas}\`, text \`{colors.ink}\`, type \`{typography.body-md}\`, rounded \`{rounded.md}\` (12px), padding 12px \xD7 16px, height 44px. 1px hairline border.
468
+
469
+ **\`text-input-focused\`** \u2014 Border thickens to ink for emphasis.
470
+
471
+ ### Tabs / Badges
472
+
473
+ **\`category-tab\`** + **\`category-tab-active\`** \u2014 Pill-shaped tabs in sub-nav. Inactive: transparent + muted text. Active: cream-card background + ink text. Padding 8px \xD7 16px.
474
+
475
+ **\`badge-pill\`** \u2014 Small cream-fill pill labels in \`{typography.caption}\` (13px / 500), rounded \`{rounded.pill}\`.
476
+
477
+ ### CTA / Footer
478
+
479
+ **\`cta-band-illustrated\`** \u2014 Pre-footer "Turn your growth ideas into reality today" band. Background \`{colors.surface-soft}\`, rounded \`{rounded.xl}\`, padding 80px. Carries an h2 in \`{typography.display-md}\`, a sub-line, and a \`{component.button-primary}\` \u2014 usually paired with a 3D illustration of a mascot or scene.
480
+
481
+ **\`footer\`** \u2014 Cream-tinted footer (NOT dark navy unlike most SaaS sites). Background \`{colors.surface-soft}\`, text \`{colors.body}\`. 4-column link list. Vertical padding 80px. Often features a horizon-style 3D mountain illustration at the very bottom \u2014 Clay's signature footer mountain.
482
+
483
+ ## Do's and Don'ts
484
+
485
+ ### Do
486
+ - Anchor every page on the cream canvas (\`{colors.canvas}\` \u2014 #fffaf0). The warm tint differentiates Clay from cool-gray data sites.
487
+ - Use 3D claymation illustrations as hero artifacts. Hand-crafted 3D characters and mountains ARE the brand.
488
+ - Cycle saturated feature cards across the page \u2014 pink \u2192 teal \u2192 lavender \u2192 peach \u2192 ochre \u2192 cream. Repeating the same color twice in a row reads as off-rhythm.
489
+ - Use Plain Black at weight 500 with negative letter-spacing on every display headline.
490
+ - Show product UI fragments inside saturated feature cards. The brand voltage is product-driven, not abstract.
491
+ - Use cream footer (NOT dark). Clay deliberately closes pages with warm cream rather than the standard dark-footer SaaS template.
492
+ - Anchor every band with \`{spacing.section}\` (96px) vertical rhythm.
493
+
494
+ ### Don't
495
+ - Don't use cool grays for canvas. The cream tint is non-negotiable.
496
+ - Don't use a 7th brand-color card. The 6-color palette is saturated enough.
497
+ - Don't bold display weight beyond 500. Plain Black at 700 reads as bombastic.
498
+ - Don't repeat the same brand-color card twice in a row.
499
+ - Don't replace claymation illustrations with flat vector art. The hand-crafted 3D character IS the brand voice.
500
+ - Don't use a dark footer. The cream footer is part of the system's warm-throughout pacing.
501
+ - Don't add hover state styling beyond what the system already encodes.
502
+
503
+ ## Responsive Behavior
504
+
505
+ ### Breakpoints
506
+
507
+ | Name | Width | Key Changes |
508
+ |---|---|---|
509
+ | Mobile | < 768px | Hamburger nav; hero h1 72\u219236px; hero-illustration-card stacks below; feature grids 1-up; pricing 1-up |
510
+ | Tablet | 768\u20131024px | Top nav tightens; feature cards 2-up; pricing 2-up |
511
+ | Desktop | 1024\u20131440px | Full top-nav; 3-up feature cards; 3-up pricing tiers |
512
+ | Wide | > 1440px | Same as desktop with more breathing room; max content 1280px |
513
+
514
+ ### Touch Targets
515
+ - \`{component.button-primary}\` at minimum 44 \xD7 44px (matches WCAG AAA).
516
+ - \`{component.text-input}\` height is 44px.
517
+
518
+ ### Collapsing Strategy
519
+ - Top nav collapses to hamburger at < 768px.
520
+ - Hero 7-5 grid \u2192 single-column on mobile.
521
+ - Feature card grids reduce columns rather than scaling.
522
+ - Saturated feature cards retain their colored fill at every breakpoint.
523
+ - Pricing tier cards collapse 4 \u2192 2 \u2192 1.
524
+
525
+ ## Iteration Guide
526
+
527
+ 1. Focus on ONE component at a time. Reference its YAML key (\`{component.feature-card-pink}\`, \`{component.pricing-tier-card-featured}\`).
528
+ 2. Pick the right brand-color card for the feature: pink for outbound/sequencer, teal for enterprise/featured, lavender for AI-agent products, peach for general SaaS warmth, ochre for community / experts.
529
+ 3. Variants of an existing component (\`-active\`, \`-disabled\`) live as separate entries.
530
+ 4. Use \`{token.refs}\` everywhere \u2014 never inline hex.
531
+ 5. Never document hover.
532
+ 6. Display headlines stay Plain Black 500 with negative letter-spacing. Body stays Inter 400.
533
+ 7. The cream-throughout palette is a system contract \u2014 don't add a dark footer.
534
+
535
+ ## Known Gaps
536
+
537
+ - Plain Black is licensed to Clay and not available as a public web font; Inter weight 500 with negative letter-spacing is the closest substitute.
538
+ - 3D claymation illustrations are commissioned assets, not system tokens \u2014 they're rendered per-page.
539
+ - The mascot characters (named characters that recur across the site) are illustrated assets; their exact lineage and naming are not formalized in tokens.
540
+ - Animation and transition timings (3D illustration parallax on scroll, feature card entrance animations) are not in scope.
541
+ - Form validation states beyond \`{component.text-input-focused}\` are not extracted.
542
+ - The actual Clay product surface (in-app data tables, formula editor, agent builder) shares some tokens with the marketing site but adds many product-specific components that are out of scope.
543
+ `;
544
+ export {
545
+ clayBrief
546
+ };
547
+ //# sourceMappingURL=clay.js.map
@@ -0,0 +1 @@
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+ {"version":3,"sources":["../../../src/presets/_briefs/clay.ts"],"sourcesContent":["// AUTO-GENERATED — do not hand-edit. Source: https://github.com/voltagent/awesome-design-md\nexport const clayBrief = `---\nversion: alpha\nname: Clay\ndescription: A vibrant claymation-meets-data interface for Clay.com (GTM data-orchestration platform). Anchors on white canvas with dark-navy primary CTAs, custom rounded display type, and saturated single-color feature cards — hot pink, deep teal, lavender, peach, ochre — that punctuate long-scroll explainer pages. Brand voltage comes from 3D-rendered claymation illustrations (mountains, characters, mascots) used as full-bleed hero artifacts and the bright multi-color card surfaces showing product UI fragments.\n\ncolors:\n primary: \"#0a0a0a\"\n primary-active: \"#1f1f1f\"\n primary-disabled: \"#e5e5e5\"\n ink: \"#0a0a0a\"\n body: \"#3a3a3a\"\n body-strong: \"#1a1a1a\"\n muted: \"#6a6a6a\"\n muted-soft: \"#9a9a9a\"\n hairline: \"#e5e5e5\"\n hairline-soft: \"#f0f0f0\"\n canvas: \"#fffaf0\"\n surface-soft: \"#faf5e8\"\n surface-card: \"#f5f0e0\"\n surface-strong: \"#ebe6d6\"\n surface-dark: \"#0a1a1a\"\n surface-dark-elevated: \"#1a2a2a\"\n on-primary: \"#ffffff\"\n on-dark: \"#ffffff\"\n on-dark-soft: \"#a0a0a0\"\n brand-pink: \"#ff4d8b\"\n brand-teal: \"#1a3a3a\"\n brand-lavender: \"#b8a4ed\"\n brand-peach: \"#ffb084\"\n brand-ochre: \"#e8b94a\"\n brand-mint: \"#a4d4c5\"\n brand-coral: \"#ff6b5a\"\n success: \"#22c55e\"\n warning: \"#f59e0b\"\n error: \"#ef4444\"\n\ntypography:\n display-xl:\n fontFamily: \"Plain Black, Inter, sans-serif\"\n fontSize: 72px\n fontWeight: 500\n lineHeight: 1\n letterSpacing: -2.5px\n display-lg:\n fontFamily: \"Plain Black, Inter, sans-serif\"\n fontSize: 56px\n fontWeight: 500\n lineHeight: 1.05\n letterSpacing: -2px\n display-md:\n fontFamily: \"Plain Black, Inter, sans-serif\"\n fontSize: 40px\n fontWeight: 500\n lineHeight: 1.1\n letterSpacing: -1px\n display-sm:\n fontFamily: \"Plain Black, Inter, sans-serif\"\n fontSize: 32px\n fontWeight: 500\n lineHeight: 1.15\n letterSpacing: -0.5px\n title-lg:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 24px\n fontWeight: 600\n lineHeight: 1.3\n letterSpacing: -0.3px\n title-md:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 18px\n fontWeight: 600\n lineHeight: 1.4\n letterSpacing: 0\n title-sm:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 16px\n fontWeight: 600\n lineHeight: 1.4\n letterSpacing: 0\n body-md:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 16px\n fontWeight: 400\n lineHeight: 1.55\n letterSpacing: 0\n body-sm:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 14px\n fontWeight: 400\n lineHeight: 1.55\n letterSpacing: 0\n caption:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 13px\n fontWeight: 500\n lineHeight: 1.4\n letterSpacing: 0\n caption-uppercase:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 12px\n fontWeight: 600\n lineHeight: 1.4\n letterSpacing: 1.5px\n button:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 14px\n fontWeight: 600\n lineHeight: 1\n letterSpacing: 0\n nav-link:\n fontFamily: \"Inter, sans-serif\"\n fontSize: 14px\n fontWeight: 500\n lineHeight: 1.4\n letterSpacing: 0\n\nrounded:\n xs: 6px\n sm: 8px\n md: 12px\n lg: 16px\n xl: 24px\n pill: 9999px\n full: 9999px\n\nspacing:\n xxs: 4px\n xs: 8px\n sm: 12px\n md: 16px\n lg: 24px\n xl: 32px\n xxl: 48px\n section: 96px\n\ncomponents:\n button-primary:\n backgroundColor: \"{colors.primary}\"\n textColor: \"{colors.on-primary}\"\n typography: \"{typography.button}\"\n rounded: \"{rounded.md}\"\n padding: 12px 20px\n height: 44px\n button-primary-active:\n backgroundColor: \"{colors.primary-active}\"\n textColor: \"{colors.on-primary}\"\n rounded: \"{rounded.md}\"\n button-primary-disabled:\n backgroundColor: \"{colors.primary-disabled}\"\n textColor: \"{colors.muted}\"\n rounded: \"{rounded.md}\"\n button-secondary:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.button}\"\n rounded: \"{rounded.md}\"\n padding: 12px 20px\n height: 44px\n button-on-color:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.button}\"\n rounded: \"{rounded.md}\"\n padding: 12px 20px\n height: 44px\n button-text-link:\n backgroundColor: transparent\n textColor: \"{colors.ink}\"\n typography: \"{typography.button}\"\n text-link:\n backgroundColor: transparent\n textColor: \"{colors.ink}\"\n typography: \"{typography.body-md}\"\n top-nav:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.nav-link}\"\n height: 64px\n hero-band:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.display-xl}\"\n padding: 96px\n hero-illustration-card:\n backgroundColor: \"{colors.surface-soft}\"\n textColor: \"{colors.ink}\"\n rounded: \"{rounded.xl}\"\n feature-card-pink:\n backgroundColor: \"{colors.brand-pink}\"\n textColor: \"{colors.on-primary}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n feature-card-teal:\n backgroundColor: \"{colors.brand-teal}\"\n textColor: \"{colors.on-dark}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n feature-card-lavender:\n backgroundColor: \"{colors.brand-lavender}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n feature-card-peach:\n backgroundColor: \"{colors.brand-peach}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n feature-card-ochre:\n backgroundColor: \"{colors.brand-ochre}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n feature-card-cream:\n backgroundColor: \"{colors.surface-card}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.xl}\"\n padding: 32px\n product-mockup-card:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.lg}\"\n padding: 24px\n testimonial-card:\n backgroundColor: \"{colors.surface-card}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.body-md}\"\n rounded: \"{rounded.lg}\"\n padding: 24px\n pricing-tier-card:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-lg}\"\n rounded: \"{rounded.lg}\"\n padding: 32px\n pricing-tier-card-featured:\n backgroundColor: \"{colors.brand-teal}\"\n textColor: \"{colors.on-dark}\"\n typography: \"{typography.title-lg}\"\n rounded: \"{rounded.lg}\"\n padding: 32px\n text-input:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.body-md}\"\n rounded: \"{rounded.md}\"\n padding: 12px 16px\n height: 44px\n text-input-focused:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n rounded: \"{rounded.md}\"\n category-tab:\n backgroundColor: transparent\n textColor: \"{colors.muted}\"\n typography: \"{typography.nav-link}\"\n rounded: \"{rounded.pill}\"\n padding: 8px 16px\n category-tab-active:\n backgroundColor: \"{colors.surface-card}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.nav-link}\"\n rounded: \"{rounded.pill}\"\n badge-pill:\n backgroundColor: \"{colors.surface-card}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.caption}\"\n rounded: \"{rounded.pill}\"\n padding: 4px 12px\n expert-card:\n backgroundColor: \"{colors.canvas}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.title-md}\"\n rounded: \"{rounded.lg}\"\n padding: 24px\n cta-band-illustrated:\n backgroundColor: \"{colors.surface-soft}\"\n textColor: \"{colors.ink}\"\n typography: \"{typography.display-md}\"\n rounded: \"{rounded.xl}\"\n padding: 80px\n footer:\n backgroundColor: \"{colors.surface-soft}\"\n textColor: \"{colors.body}\"\n typography: \"{typography.body-sm}\"\n padding: 80px\n---\n\n## Overview\n\nClay.com is the most playful B2B SaaS interface in the GTM-data category. The base atmosphere is **cream-tinted white canvas** (\\`{colors.canvas}\\` — #fffaf0) holding dark-navy ink type and **3D-rendered claymation illustrations** (mountains, mascot characters, peach/ochre/lavender landscapes) as the dominant brand voltage. Where most data-platform brands play it cool with grids and gradients, Clay leans hard into hand-crafted-looking 3D illustrations and saturated single-color feature cards.\n\nType voice runs **Plain Black** (or substituted with Inter weight 500-600) — a custom rounded display face used at very large sizes (72px hero) with negative letter-spacing. Body type uses Inter at standard weights. The display weight stays at 500, never bolder — the rounded character of the typeface gives it warmth without needing weight.\n\nComponent voltage comes from **saturated single-color feature cards** in a 6-color palette: hot pink, deep teal, lavender, peach, ochre, and cream-card. Each card shows product UI fragments at small scale — Claygent agent runs, sequencer flows, CRM enrichment outputs. The colored card IS the primary visual element on every long-scroll page.\n\n**Key Characteristics:**\n- Cream-tinted white canvas (\\`{colors.canvas}\\` — #fffaf0). The warmth differentiates Clay from cool-gray competitor sites.\n- Dark navy/black primary CTAs (\\`{colors.primary}\\` — #0a0a0a). Buttons rounded \\`{rounded.md}\\` (12px) — friendly modern but not pill.\n- 6-color saturated feature card palette: \\`{colors.brand-pink}\\`, \\`{colors.brand-teal}\\`, \\`{colors.brand-lavender}\\`, \\`{colors.brand-peach}\\`, \\`{colors.brand-ochre}\\`, \\`{colors.surface-card}\\` (cream).\n- 3D claymation illustrations (mountains, characters, abstract shapes) as full-bleed hero artifacts — the brand's most-recognized visual element.\n- Custom rounded Plain Black display typeface at 500 weight with -1 to -2.5px letter-spacing on display sizes.\n- Border radius is generous: \\`{rounded.md}\\` (12px) for buttons + inputs, \\`{rounded.lg}\\` (16px) for content cards, \\`{rounded.xl}\\` (24px) for feature cards. The bigger radius matches the rounded display type's character.\n- Product UI fragments embedded inside colored cards at small scale — agent run logs, sequencer flows, enrichment results.\n- Section rhythm \\`{spacing.section}\\` (96px) between major bands.\n- Footer is cream-tinted (\\`{colors.surface-soft}\\`) — Clay does NOT use a dark footer. Even the closing band stays warm-light.\n\n## Colors\n\n### Brand & Accent\n- **Primary** (\\`{colors.primary}\\` — #0a0a0a): All primary CTAs, h1/h2 ink type. Near-black with slight warmth.\n- **Brand Pink** (\\`{colors.brand-pink}\\` — #ff4d8b): Hot-pink feature card surface. Sequencer / outbound feature pages.\n- **Brand Teal** (\\`{colors.brand-teal}\\` — #1a3a3a): Deep teal-green feature card. Often the featured pricing tier.\n- **Brand Lavender** (\\`{colors.brand-lavender}\\` — #b8a4ed): Soft lavender feature card.\n- **Brand Peach** (\\`{colors.brand-peach}\\` — #ffb084): Warm peach feature card.\n- **Brand Ochre** (\\`{colors.brand-ochre}\\` — #e8b94a): Mustard / ochre feature card and illustration accents.\n- **Brand Mint** (\\`{colors.brand-mint}\\` — #a4d4c5): Mint accent on illustrations and small badges.\n- **Brand Coral** (\\`{colors.brand-coral}\\` — #ff6b5a): Coral accent for highlights.\n\n### Surface\n- **Canvas** (\\`{colors.canvas}\\` — #fffaf0): The default page floor. Cream-tinted white.\n- **Surface Soft** (\\`{colors.surface-soft}\\` — #faf5e8): Footer and CTA-band background.\n- **Surface Card** (\\`{colors.surface-card}\\` — #f5f0e0): Cream feature cards, testimonial cards.\n- **Surface Strong** (\\`{colors.surface-strong}\\` — #ebe6d6): Stronger cream for emphasized bands.\n- **Surface Dark** (\\`{colors.surface-dark}\\` — #0a1a1a): Dark teal-tinted near-black for occasional dark cards (rare).\n- **Surface Dark Elevated** (\\`{colors.surface-dark-elevated}\\` — #1a2a2a): Elevated dark cards.\n- **Hairline** (\\`{colors.hairline}\\` — #e5e5e5): 1px borders on cards and inputs.\n\n### Text\n- **Ink** (\\`{colors.ink}\\` — #0a0a0a): Headlines and primary text.\n- **Body Strong** (\\`{colors.body-strong}\\` — #1a1a1a): Emphasized body, lead paragraphs.\n- **Body** (\\`{colors.body}\\` — #3a3a3a): Default running-text.\n- **Muted** (\\`{colors.muted}\\` — #6a6a6a): Sub-headings, breadcrumbs, footer body.\n- **Muted Soft** (\\`{colors.muted-soft}\\` — #9a9a9a): Captions, fine-print.\n- **On Primary / On Dark** (\\`{colors.on-primary}\\` — #ffffff): Text on primary buttons + dark feature cards (teal).\n\n### Semantic\n- **Success** (\\`{colors.success}\\` — #22c55e): Success states.\n- **Warning** (\\`{colors.warning}\\` — #f59e0b): Warning callouts.\n- **Error** (\\`{colors.error}\\` — #ef4444): Validation errors.\n\n## Typography\n\n### Font Family\nThe system runs **Plain Black** (a custom rounded display face) for headlines and **Inter** for body, navigation, and UI. Plain Black at weight 500 with negative letter-spacing handles every display headline; Inter handles the rest. The fallback stack walks \\`Inter, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif\\` for both.\n\n### Hierarchy\n\n| Token | Size | Weight | Line Height | Letter Spacing | Use |\n|---|---|---|---|---|---|\n| \\`{typography.display-xl}\\` | 72px | 500 | 1.0 | -2.5px | Homepage h1 (\"Go to market with unique data\") — Plain Black |\n| \\`{typography.display-lg}\\` | 56px | 500 | 1.05 | -2px | Section heads — Plain Black |\n| \\`{typography.display-md}\\` | 40px | 500 | 1.1 | -1px | Sub-section heads, product names |\n| \\`{typography.display-sm}\\` | 32px | 500 | 1.15 | -0.5px | CTA-band heads, feature card titles |\n| \\`{typography.title-lg}\\` | 24px | 600 | 1.3 | -0.3px | Pricing plan names, larger feature titles |\n| \\`{typography.title-md}\\` | 18px | 600 | 1.4 | 0 | Card titles, intro paragraphs |\n| \\`{typography.title-sm}\\` | 16px | 600 | 1.4 | 0 | Small card titles, list labels |\n| \\`{typography.body-md}\\` | 16px | 400 | 1.55 | 0 | Default running-text |\n| \\`{typography.body-sm}\\` | 14px | 400 | 1.55 | 0 | Footer body, fine-print |\n| \\`{typography.caption}\\` | 13px | 500 | 1.4 | 0 | Badge labels, captions |\n| \\`{typography.caption-uppercase}\\` | 12px | 600 | 1.4 | 1.5px | Section labels, \"FEATURED\" badges |\n| \\`{typography.button}\\` | 14px | 600 | 1.0 | 0 | Standard button labels |\n| \\`{typography.nav-link}\\` | 14px | 500 | 1.4 | 0 | Top-nav menu items |\n\n### Principles\nPlain Black at weight 500 + negative letter-spacing IS the brand voice. Going to weight 700 reads as bombastic; the rounded character of the typeface adds warmth that bolder weight would flatten.\n\nThe body-vs-display split is functional: Plain Black for Plain Black moments (headlines), Inter for everything else (running text, UI, buttons). Mixing them is a system violation.\n\n### Note on Font Substitutes\nIf Plain Black is unavailable, **Inter** at weight 500 with -0.05em letter-spacing is a usable approximation. **Söhne Breit** at weight Buch is an alternative if licensed. **Recoleta** at weight 500 carries similar rounded-display warmth.\n\n## Layout\n\n### Spacing System\n- **Base unit:** 4px.\n- **Tokens:** \\`{spacing.xxs}\\` 4px · \\`{spacing.xs}\\` 8px · \\`{spacing.sm}\\` 12px · \\`{spacing.md}\\` 16px · \\`{spacing.lg}\\` 24px · \\`{spacing.xl}\\` 32px · \\`{spacing.xxl}\\` 48px · \\`{spacing.section}\\` 96px.\n- **Section padding:** \\`{spacing.section}\\` (96px) between major editorial bands.\n- **Card internal padding:** \\`{spacing.xl}\\` (32px) for feature cards and pricing tiers; \\`{spacing.lg}\\` (24px) for testimonial and product mockup cards.\n\n### Grid & Container\n- **Max content width:** ~1280px centered.\n- **Editorial body:** Single 12-column grid; hero often uses 7/5 split (h1 left, illustration right).\n- **Feature card grids:** 3-up at desktop, 2-up at tablet, 1-up at mobile.\n- **Pricing grid:** 3-4 up at desktop, 1-up at mobile.\n\n### Whitespace Philosophy\nClay uses generous whitespace around big rounded display headlines and saturated feature cards. The cream canvas + colored cards + 3D illustrations create a playful warmth that competing data-platform sites lack.\n\n## Elevation & Depth\n\n| Level | Treatment | Use |\n|---|---|---|\n| Flat | No shadow, no border | Body sections, top nav, hero |\n| Soft hairline | 1px \\`{colors.hairline}\\` border | Inputs, small content cards |\n| Saturated card | Brand pink/teal/lavender/peach/ochre fill — no shadow | Feature cards |\n| Cream card | \\`{colors.surface-card}\\` background — no shadow | Testimonial, secondary cards |\n| Subtle drop shadow | Faint shadow at low alpha | Hover-elevated states (rare) |\n\nThe system uses no heavy shadows. Depth comes from the saturated color contrast between cream canvas and bright feature cards.\n\n### Decorative Depth\n- **3D claymation illustrations** — mountains, characters, mascots rendered in a hand-crafted 3D style. The brand's most-recognized depth element. Not a token — these are illustrated assets.\n- **Mascot characters** appear as inline figures in feature cards and CTAs.\n\n## Shapes\n\n### Border Radius Scale\n\n| Token | Value | Use |\n|---|---|---|\n| \\`{rounded.xs}\\` | 6px | Small badges, dropdown items |\n| \\`{rounded.sm}\\` | 8px | Small buttons, hairline-border accent |\n| \\`{rounded.md}\\` | 12px | Standard CTA buttons, text inputs |\n| \\`{rounded.lg}\\` | 16px | Content cards, testimonial cards, pricing tiers |\n| \\`{rounded.xl}\\` | 24px | Feature cards (the saturated brand-color cards) |\n| \\`{rounded.pill}\\` | 9999px | Category tabs, badge pills |\n| \\`{rounded.full}\\` | 9999px / 50% | Avatars, icon buttons |\n\n## Components\n\n### Top Navigation\n\n**\\`top-nav\\`** — Cream nav bar pinned to top. 64px tall, \\`{colors.canvas}\\` background. Carries the Clay logo + wordmark at left, primary horizontal menu (Product, Solutions, Resources, Pricing, Customers) center, right-side cluster with \"Sign in\" + \"Try free\" \\`{component.button-primary}\\`. Menu items in \\`{typography.nav-link}\\` (Inter 14px / 500).\n\n### Buttons\n\n**\\`button-primary\\`** — Background \\`{colors.primary}\\` (near-black), text \\`{colors.on-primary}\\` (white), type \\`{typography.button}\\` (Inter 14px / 600), padding 12px × 20px, height 44px, rounded \\`{rounded.md}\\` (12px).\n\n**\\`button-secondary\\`** — Cream button with hairline outline. Background \\`{colors.canvas}\\`, text \\`{colors.ink}\\`, 1px hairline border.\n\n**\\`button-on-color\\`** — White button used over saturated brand-color feature cards. Same shape as primary but inverted (white background, ink text).\n\n**\\`button-text-link\\`** — Inline text button, no background. Used for \"Sign in\" and inline link CTAs.\n\n**\\`text-link\\`** — Inline body links in \\`{colors.ink}\\` with underline.\n\n### Cards & Containers\n\n**\\`hero-band\\`** — Cream-canvas hero with 7-5 grid: h1 + sub-headline + button row on the left, 3D claymation illustration on the right. Vertical padding \\`{spacing.section}\\` (96px).\n\n**\\`hero-illustration-card\\`** — Right-side artifact holding 3D claymation illustration (mountains, mascot character, abstract shapes). Background \\`{colors.surface-soft}\\`, rounded \\`{rounded.xl}\\` (24px). The illustration IS the artifact.\n\n**\\`feature-card-pink\\`** / **\\`feature-card-teal\\`** / **\\`feature-card-lavender\\`** / **\\`feature-card-peach\\`** / **\\`feature-card-ochre\\`** — Saturated single-color feature cards. Background varies per variant; rounded \\`{rounded.xl}\\` (24px); padding \\`{spacing.xl}\\` (32px). Each card carries an h3 in \\`{typography.title-md}\\`, a body description, and a product UI fragment or mascot illustration. Text color flips to \\`{colors.on-dark}\\` (white) on pink and teal cards, \\`{colors.ink}\\` (dark) on lavender/peach/ochre cards (the lighter saturations have enough contrast for dark text).\n\n**\\`feature-card-cream\\`** — Lower-key feature card variant on \\`{colors.surface-card}\\`. Used for less-emphasized features that don't warrant a saturated color.\n\n**\\`product-mockup-card\\`** — Card showing actual Clay product UI (Claygent agent runs, sequencer flows, CRM enrichment tables). Background \\`{colors.canvas}\\` with hairline border, rounded \\`{rounded.lg}\\`, padding \\`{spacing.lg}\\` (24px).\n\n**\\`testimonial-card\\`** — Customer quote cards. Background \\`{colors.surface-card}\\` (cream), rounded \\`{rounded.lg}\\`, padding \\`{spacing.lg}\\` (24px). Top row has avatar + name + role; below sits the testimonial in \\`{typography.body-md}\\`.\n\n**\\`pricing-tier-card\\`** — Standard tier card. Background \\`{colors.canvas}\\` with hairline, rounded \\`{rounded.lg}\\`, padding \\`{spacing.xl}\\` (32px).\n\n**\\`pricing-tier-card-featured\\`** — The featured tier flips to \\`{colors.brand-teal}\\` (deep teal-green). The teal surface IS the featured signal.\n\n**\\`expert-card\\`** — Used on /experts page. Background \\`{colors.canvas}\\` with hairline, rounded \\`{rounded.lg}\\`, padding \\`{spacing.lg}\\`. Carries an avatar at top, expert name, specialization, and a \"Book session\" link.\n\n### Inputs & Forms\n\n**\\`text-input\\`** — Background \\`{colors.canvas}\\`, text \\`{colors.ink}\\`, type \\`{typography.body-md}\\`, rounded \\`{rounded.md}\\` (12px), padding 12px × 16px, height 44px. 1px hairline border.\n\n**\\`text-input-focused\\`** — Border thickens to ink for emphasis.\n\n### Tabs / Badges\n\n**\\`category-tab\\`** + **\\`category-tab-active\\`** — Pill-shaped tabs in sub-nav. Inactive: transparent + muted text. Active: cream-card background + ink text. Padding 8px × 16px.\n\n**\\`badge-pill\\`** — Small cream-fill pill labels in \\`{typography.caption}\\` (13px / 500), rounded \\`{rounded.pill}\\`.\n\n### CTA / Footer\n\n**\\`cta-band-illustrated\\`** — Pre-footer \"Turn your growth ideas into reality today\" band. Background \\`{colors.surface-soft}\\`, rounded \\`{rounded.xl}\\`, padding 80px. Carries an h2 in \\`{typography.display-md}\\`, a sub-line, and a \\`{component.button-primary}\\` — usually paired with a 3D illustration of a mascot or scene.\n\n**\\`footer\\`** — Cream-tinted footer (NOT dark navy unlike most SaaS sites). Background \\`{colors.surface-soft}\\`, text \\`{colors.body}\\`. 4-column link list. Vertical padding 80px. Often features a horizon-style 3D mountain illustration at the very bottom — Clay's signature footer mountain.\n\n## Do's and Don'ts\n\n### Do\n- Anchor every page on the cream canvas (\\`{colors.canvas}\\` — #fffaf0). The warm tint differentiates Clay from cool-gray data sites.\n- Use 3D claymation illustrations as hero artifacts. Hand-crafted 3D characters and mountains ARE the brand.\n- Cycle saturated feature cards across the page — pink → teal → lavender → peach → ochre → cream. Repeating the same color twice in a row reads as off-rhythm.\n- Use Plain Black at weight 500 with negative letter-spacing on every display headline.\n- Show product UI fragments inside saturated feature cards. The brand voltage is product-driven, not abstract.\n- Use cream footer (NOT dark). Clay deliberately closes pages with warm cream rather than the standard dark-footer SaaS template.\n- Anchor every band with \\`{spacing.section}\\` (96px) vertical rhythm.\n\n### Don't\n- Don't use cool grays for canvas. The cream tint is non-negotiable.\n- Don't use a 7th brand-color card. The 6-color palette is saturated enough.\n- Don't bold display weight beyond 500. Plain Black at 700 reads as bombastic.\n- Don't repeat the same brand-color card twice in a row.\n- Don't replace claymation illustrations with flat vector art. The hand-crafted 3D character IS the brand voice.\n- Don't use a dark footer. The cream footer is part of the system's warm-throughout pacing.\n- Don't add hover state styling beyond what the system already encodes.\n\n## Responsive Behavior\n\n### Breakpoints\n\n| Name | Width | Key Changes |\n|---|---|---|\n| Mobile | < 768px | Hamburger nav; hero h1 72→36px; hero-illustration-card stacks below; feature grids 1-up; pricing 1-up |\n| Tablet | 768–1024px | Top nav tightens; feature cards 2-up; pricing 2-up |\n| Desktop | 1024–1440px | Full top-nav; 3-up feature cards; 3-up pricing tiers |\n| Wide | > 1440px | Same as desktop with more breathing room; max content 1280px |\n\n### Touch Targets\n- \\`{component.button-primary}\\` at minimum 44 × 44px (matches WCAG AAA).\n- \\`{component.text-input}\\` height is 44px.\n\n### Collapsing Strategy\n- Top nav collapses to hamburger at < 768px.\n- Hero 7-5 grid → single-column on mobile.\n- Feature card grids reduce columns rather than scaling.\n- Saturated feature cards retain their colored fill at every breakpoint.\n- Pricing tier cards collapse 4 → 2 → 1.\n\n## Iteration Guide\n\n1. Focus on ONE component at a time. Reference its YAML key (\\`{component.feature-card-pink}\\`, \\`{component.pricing-tier-card-featured}\\`).\n2. Pick the right brand-color card for the feature: pink for outbound/sequencer, teal for enterprise/featured, lavender for AI-agent products, peach for general SaaS warmth, ochre for community / experts.\n3. Variants of an existing component (\\`-active\\`, \\`-disabled\\`) live as separate entries.\n4. Use \\`{token.refs}\\` everywhere — never inline hex.\n5. Never document hover.\n6. Display headlines stay Plain Black 500 with negative letter-spacing. Body stays Inter 400.\n7. The cream-throughout palette is a system contract — don't add a dark footer.\n\n## Known Gaps\n\n- Plain Black is licensed to Clay and not available as a public web font; Inter weight 500 with negative letter-spacing is the closest substitute.\n- 3D claymation illustrations are commissioned assets, not system tokens — they're rendered per-page.\n- The mascot characters (named characters that recur across the site) are illustrated assets; their exact lineage and naming are not formalized in tokens.\n- Animation and transition timings (3D illustration parallax on scroll, feature card entrance animations) are not in scope.\n- Form validation states beyond \\`{component.text-input-focused}\\` are not extracted.\n- The actual Clay product surface (in-app data tables, formula editor, agent builder) shares some tokens with the marketing site but adds many product-specific components that are out of scope.\n`;\n"],"mappings":";AACO,IAAM,YAAY;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;AAAA;","names":[]}