@hanzlaa/rcode 4.4.2 → 4.4.4

package/rcode/skills/seo/seo-audit/SKILL.md

@@ -1,5 +1,5 @@
 ---
-name: seo-audit
+name: rcode-seo-audit
 description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
 metadata:
   version: 1.1.0
@@ -155,258 +155,9 @@ Reporting "no schema found" based solely on `web_fetch` or `curl` leads to false
 
 ---
 
-## On-Page SEO Audit
-
-### Title Tags
-
-**Check for:**
-- Unique titles for each page
-- Primary keyword near beginning
-- 50-60 characters (visible in SERP)
-- Compelling and click-worthy
-- No brand name placement (SERPs include brand name above title already)
-
-**Common issues:**
-- Duplicate titles
-- Too long (truncated)
-- Too short (wasted opportunity)
-- Keyword stuffing
-- Missing entirely
-
-### Meta Descriptions
-
-**Check for:**
-- Unique descriptions per page
-- 150-160 characters
-- Includes primary keyword
-- Clear value proposition
-- Call to action
-
-**Common issues:**
-- Duplicate descriptions
-- Auto-generated garbage
-- Too long/short
-- No compelling reason to click
-
-### Heading Structure
-
-**Check for:**
-- One H1 per page
-- H1 contains primary keyword
-- Logical hierarchy (H1 → H2 → H3)
-- Headings describe content
-- Not just for styling
-
-**Common issues:**
-- Multiple H1s
-- Skip levels (H1 → H3)
-- Headings used for styling only
-- No H1 on page
-
-### Content Optimization
-
-**Primary Page Content**
-- Keyword in first 100 words
-- Related keywords naturally used
-- Sufficient depth/length for topic
-- Answers search intent
-- Better than competitors
-
-**Thin Content Issues**
-- Pages with little unique content
-- Tag/category pages with no value
-- Doorway pages
-- Duplicate or near-duplicate content
-
-### Image Optimization
-
-**Check for:**
-- Descriptive file names
-- Alt text on all images
-- Alt text describes image
-- Compressed file sizes
-- Modern formats (WebP)
-- Lazy loading implemented
-- Responsive images
-
-### Internal Linking
-
-**Check for:**
-- Important pages well-linked
-- Descriptive anchor text
-- Logical link relationships
-- No broken internal links
-- Reasonable link count per page
-
-**Common issues:**
-- Orphan pages (no internal links)
-- Over-optimized anchor text
-- Important pages buried
-- Excessive footer/sidebar links
-
-### Keyword Targeting
-
-**Per Page**
-- Clear primary keyword target
-- Title, H1, URL aligned
-- Content satisfies search intent
-- Not competing with other pages (cannibalization)
-
-**Site-Wide**
-- Keyword mapping document
-- No major gaps in coverage
-- No keyword cannibalization
-- Logical topical clusters
+## Detailed audit reference
 
----
-
-## Content Quality Assessment
-
-### E-E-A-T Signals
-
-**Experience**
-- First-hand experience demonstrated
-- Original insights/data
-- Real examples and case studies
-
-**Expertise**
-- Author credentials visible
-- Accurate, detailed information
-- Properly sourced claims
-
-**Authoritativeness**
-- Recognized in the space
-- Cited by others
-- Industry credentials
-
-**Trustworthiness**
-- Accurate information
-- Transparent about business
-- Contact information available
-- Privacy policy, terms
-- Secure site (HTTPS)
-
-### Content Depth
-
-- Comprehensive coverage of topic
-- Answers follow-up questions
-- Better than top-ranking competitors
-- Updated and current
-
-### User Engagement Signals
-
-- Time on page
-- Bounce rate in context
-- Pages per session
-- Return visits
-
----
-
-## Common Issues by Site Type
-
-### SaaS/Product Sites
-- Product pages lack content depth
-- Blog not integrated with product pages
-- Missing comparison/alternative pages
-- Feature pages thin on content
-- No glossary/educational content
-
-### E-commerce
-- Thin category pages
-- Duplicate product descriptions
-- Missing product schema
-- Faceted navigation creating duplicates
-- Out-of-stock pages mishandled
-
-### Content/Blog Sites
-- Outdated content not refreshed
-- Keyword cannibalization
-- No topical clustering
-- Poor internal linking
-- Missing author pages
-
-### Local Business
-- Inconsistent NAP
-- Missing local schema
-- No Google Business Profile optimization
-- Missing location pages
-- No local content
-
----
-
-## Output Format
-
-### Audit Report Structure
-
-**Executive Summary**
-- Overall health assessment
-- Top 3-5 priority issues
-- Quick wins identified
-
-**Technical SEO Findings**
-For each issue:
-- **Issue**: What's wrong
-- **Impact**: SEO impact (High/Medium/Low)
-- **Evidence**: How you found it
-- **Fix**: Specific recommendation
-- **Priority**: 1-5 or High/Medium/Low
-
-**On-Page SEO Findings**
-Same format as above
-
-**Content Findings**
-Same format as above
-
-**Prioritized Action Plan**
-1. Critical fixes (blocking indexation/ranking)
-2. High-impact improvements
-3. Quick wins (easy, immediate benefit)
-4. Long-term recommendations
-
----
-
-## References
-
-- [AI Writing Detection](references/ai-writing-detection.md): Common AI writing patterns to avoid (em dashes, overused phrases, filler words)
-- For AI search optimization (AEO, GEO, LLMO, AI Overviews), see the **ai-seo** skill
-
----
-
-## Tools Referenced
-
-**Free Tools**
-- Google Search Console (essential)
-- Google PageSpeed Insights
-- Bing Webmaster Tools
-- Rich Results Test (**use this for schema validation — it renders JavaScript**)
-- Mobile-Friendly Test
-- Schema Validator
-
-> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Use the browser tool, Rich Results Test, or Screaming Frog instead — they render JavaScript and capture dynamically-injected markup. See the Schema Markup Detection Limitation section above.
-
-**Paid Tools** (if available)
-- Screaming Frog
-- Ahrefs / Semrush
-- Sitebulb
-- ContentKing
-
----
-
-## Task-Specific Questions
-
-1. What pages/keywords matter most?
-2. Do you have Search Console access?
-3. Any recent changes or migrations?
-4. Who are your top organic competitors?
-5. What's your current organic traffic baseline?
-
----
-
-## Related Skills
-
-- **ai-seo**: For optimizing content for AI search engines (AEO, GEO, LLMO)
-- **programmatic-seo**: For building SEO pages at scale
-- **site-architecture**: For page hierarchy, navigation design, and URL structure
-- **schema-markup**: For implementing structured data
-- **page-cro**: For optimizing pages for conversion (not just ranking)
-- **analytics-tracking**: For measuring SEO performance
+The full on-page audit checklist, content-quality assessment, site-type issue
+matrix, output format, tools, and related-skill pointers live in
+[`references.md`](references.md). Follow it when running the audit beyond the
+technical pass above.

package/rcode/skills/seo/seo-audit/references.md

@@ -0,0 +1,257 @@
+# SEO Audit — reference material
+
+## On-Page SEO Audit
+
+### Title Tags
+
+**Check for:**
+- Unique titles for each page
+- Primary keyword near beginning
+- 50-60 characters (visible in SERP)
+- Compelling and click-worthy
+- No brand name placement (SERPs include brand name above title already)
+
+**Common issues:**
+- Duplicate titles
+- Too long (truncated)
+- Too short (wasted opportunity)
+- Keyword stuffing
+- Missing entirely
+
+### Meta Descriptions
+
+**Check for:**
+- Unique descriptions per page
+- 150-160 characters
+- Includes primary keyword
+- Clear value proposition
+- Call to action
+
+**Common issues:**
+- Duplicate descriptions
+- Auto-generated garbage
+- Too long/short
+- No compelling reason to click
+
+### Heading Structure
+
+**Check for:**
+- One H1 per page
+- H1 contains primary keyword
+- Logical hierarchy (H1 → H2 → H3)
+- Headings describe content
+- Not just for styling
+
+**Common issues:**
+- Multiple H1s
+- Skip levels (H1 → H3)
+- Headings used for styling only
+- No H1 on page
+
+### Content Optimization
+
+**Primary Page Content**
+- Keyword in first 100 words
+- Related keywords naturally used
+- Sufficient depth/length for topic
+- Answers search intent
+- Better than competitors
+
+**Thin Content Issues**
+- Pages with little unique content
+- Tag/category pages with no value
+- Doorway pages
+- Duplicate or near-duplicate content
+
+### Image Optimization
+
+**Check for:**
+- Descriptive file names
+- Alt text on all images
+- Alt text describes image
+- Compressed file sizes
+- Modern formats (WebP)
+- Lazy loading implemented
+- Responsive images
+
+### Internal Linking
+
+**Check for:**
+- Important pages well-linked
+- Descriptive anchor text
+- Logical link relationships
+- No broken internal links
+- Reasonable link count per page
+
+**Common issues:**
+- Orphan pages (no internal links)
+- Over-optimized anchor text
+- Important pages buried
+- Excessive footer/sidebar links
+
+### Keyword Targeting
+
+**Per Page**
+- Clear primary keyword target
+- Title, H1, URL aligned
+- Content satisfies search intent
+- Not competing with other pages (cannibalization)
+
+**Site-Wide**
+- Keyword mapping document
+- No major gaps in coverage
+- No keyword cannibalization
+- Logical topical clusters
+
+---
+
+## Content Quality Assessment
+
+### E-E-A-T Signals
+
+**Experience**
+- First-hand experience demonstrated
+- Original insights/data
+- Real examples and case studies
+
+**Expertise**
+- Author credentials visible
+- Accurate, detailed information
+- Properly sourced claims
+
+**Authoritativeness**
+- Recognized in the space
+- Cited by others
+- Industry credentials
+
+**Trustworthiness**
+- Accurate information
+- Transparent about business
+- Contact information available
+- Privacy policy, terms
+- Secure site (HTTPS)
+
+### Content Depth
+
+- Comprehensive coverage of topic
+- Answers follow-up questions
+- Better than top-ranking competitors
+- Updated and current
+
+### User Engagement Signals
+
+- Time on page
+- Bounce rate in context
+- Pages per session
+- Return visits
+
+---
+
+## Common Issues by Site Type
+
+### SaaS/Product Sites
+- Product pages lack content depth
+- Blog not integrated with product pages
+- Missing comparison/alternative pages
+- Feature pages thin on content
+- No glossary/educational content
+
+### E-commerce
+- Thin category pages
+- Duplicate product descriptions
+- Missing product schema
+- Faceted navigation creating duplicates
+- Out-of-stock pages mishandled
+
+### Content/Blog Sites
+- Outdated content not refreshed
+- Keyword cannibalization
+- No topical clustering
+- Poor internal linking
+- Missing author pages
+
+### Local Business
+- Inconsistent NAP
+- Missing local schema
+- No Google Business Profile optimization
+- Missing location pages
+- No local content
+
+---
+
+## Output Format
+
+### Audit Report Structure
+
+**Executive Summary**
+- Overall health assessment
+- Top 3-5 priority issues
+- Quick wins identified
+
+**Technical SEO Findings**
+For each issue:
+- **Issue**: What's wrong
+- **Impact**: SEO impact (High/Medium/Low)
+- **Evidence**: How you found it
+- **Fix**: Specific recommendation
+- **Priority**: 1-5 or High/Medium/Low
+
+**On-Page SEO Findings**
+Same format as above
+
+**Content Findings**
+Same format as above
+
+**Prioritized Action Plan**
+1. Critical fixes (blocking indexation/ranking)
+2. High-impact improvements
+3. Quick wins (easy, immediate benefit)
+4. Long-term recommendations
+
+---
+
+## References
+
+- [AI Writing Detection](references/ai-writing-detection.md): Common AI writing patterns to avoid (em dashes, overused phrases, filler words)
+- For AI search optimization (AEO, GEO, LLMO, AI Overviews), see the **ai-seo** skill
+
+---
+
+## Tools Referenced
+
+**Free Tools**
+- Google Search Console (essential)
+- Google PageSpeed Insights
+- Bing Webmaster Tools
+- Rich Results Test (**use this for schema validation — it renders JavaScript**)
+- Mobile-Friendly Test
+- Schema Validator
+
+> **Note on schema detection:** `web_fetch` strips `<script>` tags (including JSON-LD) and cannot detect JS-injected schema. Use the browser tool, Rich Results Test, or Screaming Frog instead — they render JavaScript and capture dynamically-injected markup. See the Schema Markup Detection Limitation section above.
+
+**Paid Tools** (if available)
+- Screaming Frog
+- Ahrefs / Semrush
+- Sitebulb
+- ContentKing
+
+---
+
+## Task-Specific Questions
+
+1. What pages/keywords matter most?
+2. Do you have Search Console access?
+3. Any recent changes or migrations?
+4. Who are your top organic competitors?
+5. What's your current organic traffic baseline?
+
+---
+
+## Related Skills
+
+- **ai-seo**: For optimizing content for AI search engines (AEO, GEO, LLMO)
+- **programmatic-seo**: For building SEO pages at scale
+- **site-architecture**: For page hierarchy, navigation design, and URL structure
+- **schema-markup**: For implementing structured data
+- **page-cro**: For optimizing pages for conversion (not just ranking)
+- **analytics-tracking**: For measuring SEO performance

package/rcode/skills/seo/seo-content-factory/SKILL.md

@@ -1,5 +1,5 @@
 ---
-name: seo-content-factory
+name: rcode-seo-content-factory
 description: Autonomous SEO content-factory for LeadLyze — a 10-agent pipeline (competitor research → keyword expansion → clustering → briefs → writing → interlinking → programmatic page gen → schema → refresh → opportunity finding) that researches, clusters, writes, interlinks, and ships 2,000+ SEO pages into the Next.js marketing site. Runs in AUTO mode via herdr orchestration. Trigger when the user says "run the content factory", "build SEO pages", "content factory", "auto SEO", "generate 2000 pages", "programmatic SEO", "SEO auto mode", or invokes /seo-factory.
 metadata:
   version: 1.0.0

package/rcode/skills/seo/seo-content-writer/SKILL.md

@@ -1,5 +1,5 @@
 ---
-name: seo-content-writer
+name: rcode-seo-content-writer
 description: 'Write SEO blog posts, articles, landing pages with keyword integration, header optimization, and snippet targeting. SEO文章写作/内容优化'
 version: "9.0.0"
 license: Apache-2.0
@@ -28,63 +28,19 @@ metadata:
     - SEO글쓰기
     - redaccion-seo
   triggers:
-    # EN-formal
     - "write SEO content"
     - "create blog post"
     - "write an article"
-    - "content writing"
     - "draft optimized content"
-    - "write for SEO"
     - "SEO copywriting"
-    - "blog writing"
-    # EN-casual
     - "write me a blog post"
-    - "write me an article"
     - "help me write about"
-    - "draft an article about"
-    - "I need a blog post"
-    - "create content for my site"
-    # EN-question
     - "how do I write content that ranks"
     - "how to write SEO friendly content"
-    - "what makes content rank well"
-    # EN-competitor
-    - "SurferSEO alternative"
-    - "Clearscope alternative"
-    - "Jasper AI alternative for SEO"
-    # ZH-pro
-    - "SEO文章写作"
-    - "SEO内容创作"
-    - "博客写作"
-    - "内容优化"
-    - "内容创作"
-    # ZH-casual
-    - "帮我写文章"
-    - "写一篇博客"
-    - "排名上不去"
-    - "帮我写SEO文章"
-    - "写一篇SEO文章"
-    # JA
-    - "SEOライティング"
-    - "SEO記事作成"
-    - "ブログ記事作成"
-    - "SEOコンテンツ"
-    # KO
-    - "SEO 글쓰기"
-    - "블로그 작성"
-    - "SEO 콘텐츠 작성"
-    - "블로그 글 작성해줘"
-    - "이 주제로 글 써봐"
-    # ES
-    - "redacción SEO"
-    - "escribir artículo SEO"
-    - "contenido optimizado"
-    # PT
-    - "redação SEO"
-    - "escrever artigo SEO"
-    # Misspellings
-    - "SEO copywritting"
-    - "writting SEO content"
+    - "SEO文章写作"        # ZH
+    - "SEOライティング"     # JA
+    # NOTE: for auditing existing pages use rcode-on-page-seo-auditor;
+    #       for site-wide content programs use rcode-seo-content-factory.
 ---
 
 # SEO Content Writer
@@ -215,49 +171,6 @@ When a user requests SEO content, run these nine steps in order:
 - [ ] Readability score appropriate for target audience
 - [ ] Source of each data point clearly stated (~~SEO tool data, user-provided, or estimated)
 
-## Example
+## More
 
-**User**: "Write an SEO-optimized article about 'email marketing best practices' targeting small businesses"
-
-**Output** (abbreviated):
-- H1: `Email Marketing Best Practices: A 2026 Guide for Small Businesses` (keyword front-loaded; audience + year qualifier)
-- Meta description: `Get 12 proven email marketing tactics that lift open rates 34% for small businesses. DMA-backed data, real subject-line examples, and a 30-day playbook.` (~156 chars, CTA implied, stat hook)
-- Structure: H2 for each of 12 tactics, bullet lists, comparison table (Mailchimp vs Brevo vs ConvertKit), 6-question FAQ (40-60 word answers for featured snippets), CTA conclusion.
-
-> **Reference**: See [references/seo-writing-checklist.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/seo-writing-checklist.md) for the full article with statistics citations, H1/H2/H3 hierarchy, and FAQ section.
-
-## Content Type Templates
-
-Quick-start prompts: How-to guide, Comparison article, Listicle, Ultimate guide. See [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/instructions-detail.md#content-type-templates) for all 4 templates.
-
-## Tips for Success
-
-Match intent, front-load value, use data, write for humans first, include visuals, update regularly. Full list in [references/instructions-detail.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/instructions-detail.md#tips-for-success).
-
-
-### Save Results
-
-After delivering content or optimization output to the user, ask:
-
-> "Save these results for future sessions?"
-
-If yes, write a dated summary to `memory/content/YYYY-MM-DD-<topic>.md` containing:
-- One-line description of what was created
-- Target keyword and content type
-- Open loops or items needing review
-- Source data references
-
-**Gate check recommended**: Run content-quality-auditor before publishing (PostToolUse hook will remind automatically).
-
-If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`.
-
-## Reference Materials
-
-- [Instructions Detail](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/instructions-detail.md) - Full step-by-step workflow, CORE-EEAT constraints, issue classification, content type templates, tips
-- [SEO Writing Checklist](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/seo-writing-checklist.md) - On-page SEO checklist, writing template, featured snippet patterns, full example
-- [Title Formulas](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/title-formulas.md) - Proven headline formulas, power words, CTR patterns
-- [Content Structure Templates](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/seo-content-writer/references/content-structure-templates.md) - Templates for blog posts, comparisons, listicles, how-tos, pillar pages
-
-## Next Best Skill
-
-- **Primary**: [content-quality-auditor](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/cross-cutting/content-quality-auditor/SKILL.md) — gate the draft before publishing or handing it off.
+Worked example, content-type templates, tips, and reference materials live in [`references.md`](references.md).