@growthub/cli 0.6.8 → 0.7.1

package/assets/worker-kits/growthub-marketing-skills-v1/skills.md

@@ -0,0 +1,157 @@
+# Marketing Operator — Skills & Methodology Reference
+
+**Kit:** `growthub-marketing-skills-v1`
+**Upstream:** [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills)
+
+This document is the operator's source of truth for skill dispatch, framework selection, and cross-domain chaining. Read it at the start of every session.
+
+---
+
+## Skill Dispatch Table
+
+Map user intent to the correct marketing workflow. When intent is ambiguous, ask for clarification before selecting.
+
+| User Intent | Primary Skill | Framework | Template |
+|---|---|---|---|
+| Optimize page conversions | page-cro | 7-Dimension CRO Analysis | `templates/cro-audit-brief.md` |
+| Optimize signup flow | signup-flow-cro | Funnel Step Analysis | `templates/cro-audit-brief.md` |
+| Improve onboarding | onboarding-cro | Activation Milestone Mapping | `templates/cro-audit-brief.md` |
+| Optimize forms | form-cro | Field Friction Analysis | `templates/cro-audit-brief.md` |
+| Improve popups | popup-cro | Trigger & Timing Analysis | `templates/cro-audit-brief.md` |
+| Optimize paywall | paywall-upgrade-cro | Upgrade Path Analysis | `templates/cro-audit-brief.md` |
+| SEO audit | seo-audit | Technical + On-Page + E-E-A-T | `templates/seo-audit-report.md` |
+| AI search visibility | ai-seo | Citability + LLM Optimization | `templates/seo-audit-report.md` |
+| Programmatic SEO | programmatic-seo | Template Page Architecture | `templates/seo-audit-report.md` |
+| Site architecture | site-architecture | Information Architecture Audit | `templates/seo-audit-report.md` |
+| Schema markup | schema-markup | Structured Data Gap Analysis | `templates/seo-audit-report.md` |
+| Write copy | copywriting | Benefit-Driven Copy Framework | domain template |
+| Edit copy | copy-editing | Clarity & Conversion Editing | domain template |
+| Content strategy | content-strategy | Pillar + Distribution Planning | `templates/content-strategy-plan.md` |
+| Email sequence | email-sequence | Sequence Architecture (5 types) | `templates/email-sequence-plan.md` |
+| Cold email | cold-email | Outbound Sequence Framework | `templates/email-sequence-plan.md` |
+| Social content | social-content | Platform-Native Content | domain template |
+| Paid ads | paid-ads | Campaign Structure Framework | domain template |
+| Ad creative | ad-creative | Creative Brief + Hook Framework | domain template |
+| A/B test setup | ab-test-setup | Hypothesis-Driven Test Design | domain template |
+| Analytics tracking | analytics-tracking | Measurement Plan Framework | domain template |
+| Marketing ideas | marketing-ideas | Brainstorm + Prioritization Matrix | domain template |
+| Marketing psychology | marketing-psychology | Behavioral Framework Application | domain template |
+| Launch strategy | launch-strategy | Phased Launch Playbook | `templates/launch-checklist.md` |
+| Pricing strategy | pricing-strategy | Value-Based Pricing Analysis | domain template |
+| Competitor analysis | competitor-alternatives | Positioning Gap Analysis | `templates/competitor-analysis.md` |
+| Customer research | customer-research | Voice-of-Customer Extraction | domain template |
+| Churn prevention | churn-prevention | Retention Lever Analysis | domain template |
+| Free tool strategy | free-tool-strategy | Growth Loop Design | domain template |
+| Referral program | referral-program | Referral Mechanics Design | domain template |
+| Lead magnets | lead-magnets | Magnet-to-Offer Alignment | domain template |
+| Sales enablement | sales-enablement | Sales Content Mapping | domain template |
+| RevOps | revops | Pipeline-to-Revenue Analysis | domain template |
+| Community marketing | community-marketing | Community Growth Framework | domain template |
+| ASO audit | aso-audit | App Store Optimization | domain template |
+
+---
+
+## Cross-Skill Chaining
+
+Skills are interconnected. When one analysis reveals a need in another domain, chain them in this order:
+
+**Discovery chains:**
+- customer-research → content-strategy → copywriting
+- competitor-alternatives → pricing-strategy → launch-strategy
+- analytics-tracking → ab-test-setup → page-cro
+
+**Optimization chains:**
+- seo-audit → content-strategy → programmatic-seo
+- page-cro → copywriting → ab-test-setup
+- email-sequence → copywriting → analytics-tracking
+
+**Growth chains:**
+- marketing-ideas → launch-strategy → paid-ads → analytics-tracking
+- customer-research → referral-program → community-marketing
+- lead-magnets → email-sequence → sales-enablement
+
+When chaining, complete the upstream skill's deliverable before starting the downstream skill. Do not merge outputs — each skill produces its own artifact.
+
+---
+
+## Framework Summaries
+
+### CRO — 7-Dimension Analysis
+
+1. **Value Proposition Clarity** — Can users understand the offer within 5 seconds?
+2. **Headline Effectiveness** — Does the headline match traffic source messaging and promise a clear benefit?
+3. **CTA Placement & Copy** — Single primary action with benefit-driven language, visible without scrolling?
+4. **Visual Hierarchy** — Scannable layout with intentional whitespace guiding the eye?
+5. **Trust Signals** — Logos, testimonials, case studies, reviews positioned near decision points?
+6. **Objection Handling** — Are price, fit, difficulty, and risk concerns addressed before the CTA?
+7. **Friction Points** — Excessive form fields, confusing navigation, broken mobile experience?
+
+Output structure: Quick Wins → High-Impact Changes → A/B Test Hypotheses → Copy Alternatives
+
+### SEO — Technical + On-Page + E-E-A-T
+
+**Priority order:** Crawlability & indexation → Technical foundations → On-page optimization → Content quality → Authority & links
+
+**Technical**: robots.txt, XML sitemaps, site speed (LCP <2.5s, INP <200ms, CLS <0.1), mobile, HTTPS, URL structure
+**On-Page**: Title tags (50-60 chars), meta descriptions (150-160 chars), heading hierarchy, content depth, internal linking
+**E-E-A-T**: Experience signals, expertise demonstration, authority indicators, trust markers
+
+Output structure: Executive Summary → Findings by Priority → Prioritized Action Plan
+
+### Content Strategy — Pillar + Distribution
+
+**Content pillars**: Map 3-5 core topics to audience pain points and business goals
+**Gap analysis**: Identify missing content across awareness / consideration / decision stages
+**Editorial calendar**: Topic, format, channel, publish date, distribution plan
+**Distribution**: Organic, paid, earned, owned channel mapping per content piece
+
+### Email — Sequence Architecture
+
+Five standard types:
+- Welcome (5-7 emails / 12-14 days) — activation focus
+- Nurture (6-8 emails / 2-3 weeks) — trust through expertise
+- Re-engagement (3-4 emails / 2 weeks) — win-back or clean
+- Onboarding (5-7 emails / 14 days) — feature adoption
+- Event-based (variable) — trigger-dependent
+
+Principles: One email one job. Value before ask. Relevance over volume.
+
+### Launch — Phased Playbook
+
+**Pre-launch**: Audience building, waitlist, beta testing, asset preparation
+**Launch day**: Coordinated announcements, real-time monitoring, rapid response
+**Post-launch**: Iteration based on data, retention activation, growth loop setup
+
+---
+
+## Evaluation Criteria by Domain
+
+### CRO Scoring (per dimension)
+- Strong (3): Optimized, no issues found
+- Adequate (2): Functional but improvement opportunities exist
+- Weak (1): Significant issues impacting conversions
+- Missing (0): Not present or fundamentally broken
+
+### SEO Priority Matrix
+- Critical: Blocking indexation or causing ranking penalties
+- High: Significant ranking impact, moderate effort to fix
+- Medium: Incremental improvement, low-moderate effort
+- Low: Nice-to-have, minimal ranking impact
+
+### Content Quality (E-E-A-T)
+- Experience: First-hand experience signals present
+- Expertise: Depth and accuracy of information
+- Authoritativeness: Source credibility and recognition
+- Trustworthiness: Accuracy, transparency, safety
+
+---
+
+## Quality Bar
+
+Every deliverable must meet these criteria:
+1. Grounded in the client's product-marketing context — no generic advice
+2. Actionable — every finding has a specific recommendation with priority
+3. Structured — follows the template from `templates/`, section order preserved
+4. Evidence-based — recommendations cite specific findings, not assumptions
+5. Prioritized — critical items first, then quick wins, then long-term improvements
+6. Customer-language-first — use verbatim phrases from the product-marketing context over marketing jargon

package/assets/worker-kits/growthub-marketing-skills-v1/templates/competitor-analysis.md

@@ -0,0 +1,81 @@
+# Competitor Analysis — [Client]
+
+**Date:** YYYY-MM-DD
+**Version:** v1
+**Domain:** Competitive
+**Operator:** marketing-operator
+
+---
+
+## Executive Summary
+
+<!-- 3-5 bullet points of key findings -->
+
+---
+
+## Competitor Overview
+
+| Competitor | Type | Category | Pricing | Key Strength | Key Weakness |
+|---|---|---|---|---|---|
+| | Direct | | | | |
+| | Direct | | | | |
+| | Indirect | | | | |
+
+---
+
+## Feature Matrix
+
+| Feature / Capability | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
+|---|---|---|---|---|
+| | | | | |
+| | | | | |
+| | | | | |
+
+---
+
+## Messaging Teardown
+
+### [Competitor 1]
+
+| Element | Their Approach | Opportunity for Us |
+|---|---|---|
+| Headline | | |
+| Value proposition | | |
+| Primary CTA | | |
+| Trust signals | | |
+| Objection handling | | |
+
+<!-- Repeat for each competitor -->
+
+---
+
+## Positioning Gaps
+
+| Gap | Explanation | Opportunity |
+|---|---|---|
+| | | |
+| | | |
+
+---
+
+## Pricing Comparison
+
+| Tier | [Your Product] | [Competitor 1] | [Competitor 2] |
+|---|---|---|---|
+| Free / Entry | | | |
+| Mid | | | |
+| Enterprise | | | |
+
+---
+
+## Recommended Positioning Adjustments
+
+1. 
+2. 
+3. 
+
+---
+
+## Next Steps
+
+- 

package/assets/worker-kits/growthub-marketing-skills-v1/templates/content-strategy-plan.md

@@ -0,0 +1,75 @@
+# Content Strategy Plan — [Client]
+
+**Date:** YYYY-MM-DD
+**Version:** v1
+**Domain:** Content
+**Operator:** marketing-operator
+
+---
+
+## Executive Summary
+
+<!-- 3-5 bullet points of key decisions -->
+
+---
+
+## Content Pillars
+
+| Pillar | Audience Pain Point | Business Goal | Content Types |
+|---|---|---|---|
+| | | | |
+| | | | |
+| | | | |
+
+---
+
+## Content Gap Analysis
+
+### By Funnel Stage
+
+| Stage | Existing Content | Gaps | Priority |
+|---|---|---|---|
+| Awareness | | | |
+| Consideration | | | |
+| Decision | | | |
+
+### By Competitor Coverage
+
+| Topic | Our Coverage | Competitor Coverage | Opportunity |
+|---|---|---|---|
+| | | | |
+
+---
+
+## Editorial Calendar
+
+| Week | Topic | Pillar | Format | Channel | Owner |
+|---|---|---|---|---|---|
+| | | | | | |
+| | | | | | |
+
+---
+
+## Distribution Plan
+
+| Channel | Content Types | Frequency | Notes |
+|---|---|---|---|
+| Blog / SEO | | | |
+| Email | | | |
+| Social | | | |
+| Paid | | | |
+| Community | | | |
+
+---
+
+## Success Metrics
+
+| Metric | Baseline | Target | Timeframe |
+|---|---|---|---|
+| | | | |
+
+---
+
+## Next Steps
+
+- 

package/assets/worker-kits/growthub-marketing-skills-v1/templates/cro-audit-brief.md

@@ -0,0 +1,138 @@
+# CRO Audit Brief — [Client] / [Page Name]
+
+**Date:** YYYY-MM-DD
+**Version:** v1
+**Domain:** CRO
+**Operator:** marketing-operator
+
+---
+
+## Executive Summary
+
+<!-- 3-5 bullet points of key findings -->
+
+---
+
+## Page Under Review
+
+| Field | Value |
+|---|---|
+| URL | |
+| Page type | Homepage / Landing / Pricing / Feature / Blog |
+| Traffic source | Organic / Paid / Email / Social / Direct |
+| Current conversion rate | (if known) |
+| Primary conversion goal | |
+
+---
+
+## 7-Dimension Analysis
+
+### 1. Value Proposition Clarity
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 2. Headline Effectiveness
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 3. CTA Placement & Copy
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 4. Visual Hierarchy
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 5. Trust Signals
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 6. Objection Handling
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+### 7. Friction Points
+
+**Score:** Strong (3) / Adequate (2) / Weak (1) / Missing (0)
+
+**Findings:**
+
+**Recommendations:**
+
+---
+
+## Composite Score
+
+| Dimension | Score |
+|---|---|
+| Value Proposition Clarity | /3 |
+| Headline Effectiveness | /3 |
+| CTA Placement & Copy | /3 |
+| Visual Hierarchy | /3 |
+| Trust Signals | /3 |
+| Objection Handling | /3 |
+| Friction Points | /3 |
+| **Total** | **/21** |
+
+---
+
+## Quick Wins (implement immediately)
+
+1. 
+2. 
+3. 
+
+## High-Impact Changes (prioritized effort)
+
+1. 
+2. 
+3. 
+
+## A/B Test Hypotheses
+
+| Test | Hypothesis | Expected Impact | Priority |
+|---|---|---|---|
+| | | | |
+| | | | |
+
+## Copy Alternatives
+
+### Headline options
+1. 
+2. 
+3. 
+
+### CTA options
+1. 
+2. 
+3. 
+
+---
+
+## Next Steps
+
+- 

package/assets/worker-kits/growthub-marketing-skills-v1/templates/email-sequence-plan.md

@@ -0,0 +1,80 @@
+# Email Sequence Plan — [Client] / [Campaign Name]
+
+**Date:** YYYY-MM-DD
+**Version:** v1
+**Domain:** Email
+**Operator:** marketing-operator
+
+---
+
+## Executive Summary
+
+<!-- 3-5 bullet points of key decisions -->
+
+---
+
+## Sequence Overview
+
+| Field | Value |
+|---|---|
+| Sequence type | Welcome / Nurture / Re-engagement / Cold Outbound / Event-based |
+| Email count | |
+| Duration | |
+| Entry trigger | |
+| Primary CTA | |
+| Audience segment | |
+
+---
+
+## Emotional Arc
+
+```
+Email 1: [emotion] → Email 2: [emotion] → ... → Final: [emotion]
+```
+
+---
+
+## Sequence Map
+
+| Email | Send Day | Subject Theme | Body Arc | CTA | Purpose |
+|---|---|---|---|---|---|
+| 1 | Day 0 | | | | |
+| 2 | Day + | | | | |
+| 3 | Day + | | | | |
+| 4 | Day + | | | | |
+| 5 | Day + | | | | |
+
+---
+
+## Subject Line Matrix (per email)
+
+### Email 1
+
+| Variant | Type | Subject Line | Preview Text |
+|---|---|---|---|
+| A | Curiosity | | |
+| B | Social proof | | |
+| C | Direct | | |
+| D | Personal | | |
+| E | Urgency | | |
+
+**Recommended A/B test**: Variant _ vs Variant _
+
+<!-- Repeat for each email -->
+
+---
+
+## Platform Notes
+
+| Field | Value |
+|---|---|
+| Email platform | |
+| Segment/tag | |
+| Automation trigger | |
+| Unsubscribe handling | |
+
+---
+
+## Next Steps
+
+- 

package/assets/worker-kits/growthub-marketing-skills-v1/templates/launch-checklist.md

@@ -0,0 +1,83 @@
+# Launch Checklist — [Client] / [Product/Feature]
+
+**Date:** YYYY-MM-DD
+**Version:** v1
+**Domain:** Launch
+**Operator:** marketing-operator
+
+---
+
+## Executive Summary
+
+<!-- 3-5 bullet points of key decisions -->
+
+---
+
+## Launch Overview
+
+| Field | Value |
+|---|---|
+| Launch type | New product / Feature / Rebrand / Campaign |
+| Target date | |
+| Audience | |
+| Primary CTA | |
+| Success metric | |
+
+---
+
+## Pre-Launch (T-minus 2 weeks to launch)
+
+- [ ] Product-marketing context finalized
+- [ ] Landing page / announcement page live
+- [ ] Email sequence built and tested
+- [ ] Social content calendar drafted
+- [ ] Press / community outreach list ready
+- [ ] Analytics tracking confirmed (events, goals, UTMs)
+- [ ] Internal team briefed on messaging and positioning
+- [ ] FAQ / objection handling document prepared
+- [ ] Paid ad creative and targeting ready (if applicable)
+- [ ] Beta feedback collected and addressed
+
+---
+
+## Launch Day
+
+- [ ] Announcement email sent
+- [ ] Social posts published (all channels)
+- [ ] Community announcement posted
+- [ ] Press / outreach emails sent
+- [ ] Paid ads activated (if applicable)
+- [ ] Real-time monitoring active (analytics, social, support)
+- [ ] Team available for rapid response
+
+---
+
+## Post-Launch (T-plus 1-4 weeks)
+
+- [ ] Day 1 metrics reviewed (traffic, signups, conversion rate)
+- [ ] Week 1 performance report compiled
+- [ ] User feedback collected and categorized
+- [ ] Quick wins from feedback implemented
+- [ ] Follow-up email sequence activated
+- [ ] Retargeting campaigns launched (if applicable)
+- [ ] Content iteration based on top-performing angles
+- [ ] Week 4 full retrospective completed
+
+---
+
+## Channel Plan
+
+| Channel | Pre-Launch | Launch Day | Post-Launch |
+|---|---|---|---|
+| Email | | | |
+| Social | | | |
+| Blog/SEO | | | |
+| Community | | | |
+| Paid | | | |
+| Press | | | |
+
+---
+
+## Next Steps
+
+-