@growthub/cli 0.3.53 → 0.3.54

package/assets/worker-kits/growthub-postiz-social-v1/skills.md

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+# Postiz Social Media Operator — Master Skill Doc
+
+**Source of truth for methodology. Read this file completely before beginning any task.**
+
+---
+
+## QUICK REFERENCE TABLE
+
+| Resource | Path |
+|---|---|
+| Agent operating law | `workers/postiz-social-operator/CLAUDE.md` |
+| Brand kit template | `brands/_template/brand-kit.md` |
+| Growthub example brand kit | `brands/growthub/brand-kit.md` |
+| Output contract | `output-standards.md` |
+| Runtime assumptions | `runtime-assumptions.md` |
+| Fork integration notes | `docs/postiz-fork-integration.md` |
+| Platform coverage | `docs/platform-coverage.md` |
+| AI caption layer | `docs/ai-caption-layer.md` |
+| BullMQ queue layer | `docs/bullmq-queue-layer.md` |
+| Social campaign brief | `templates/social-campaign-brief.md` |
+| Content calendar | `templates/content-calendar.md` |
+| Platform publishing plan | `templates/platform-publishing-plan.md` |
+| Caption copy deck | `templates/caption-copy-deck.md` |
+| Analytics brief | `templates/analytics-brief.md` |
+| Scheduling manifest | `templates/scheduling-manifest.md` |
+| Client proposal | `templates/client-proposal.md` |
+| Sample campaign | `examples/social-campaign-sample.md` |
+| Sample calendar | `examples/content-calendar-sample.md` |
+| Sample analytics | `examples/analytics-brief-sample.md` |
+| Sample proposal | `examples/client-proposal-sample.md` |
+
+---
+
+## STEP 0 — BEFORE ANY TASK, ANSWER THESE QUESTIONS
+
+Before producing anything, confirm:
+
+1. Which client or brand is this campaign for?
+2. Which platforms are in scope (select from `docs/platform-coverage.md`)?
+3. What is the campaign objective: brand awareness / lead generation / engagement / product launch / community growth?
+4. What is the campaign timeframe and posting cadence?
+5. Is the Postiz fork running locally?
+6. What execution mode: local-fork / agent-only / hybrid?
+
+If any of these are unknown after the 4-question gate in CLAUDE.md, stop and ask.
+
+---
+
+## STEP 1 — LOAD THE BRAND KIT
+
+Read `brands/<client-slug>/brand-kit.md` if it exists. Otherwise start from `brands/_template/brand-kit.md`.
+
+Extract:
+- client identity (name, slug, industry)
+- target platforms and primary audience demographics
+- content themes and messaging guardrails
+- campaign objectives and KPI targets
+- competitor accounts for reference
+- agency context (prospect stage, retainer range)
+- existing deliverables log
+
+The brand kit drives all output naming, tone calibration, platform selection, and proposal pricing context.
+
+---
+
+## STEP 2 — CHECK THE WORKING SUBSTRATE
+
+If the user has a local Postiz fork running, inspect it before planning anything.
+
+### Source-of-truth check in the Postiz workspace
+
+1. `docker compose ps` — confirm all services are up (postiz-app, Redis, PostgreSQL)
+2. `curl http://localhost:3000/api/healthcheck` — confirm API responds
+3. Postiz admin UI at `http://localhost:3000` — confirm workspace is initialized
+4. `libraries/nestjs-libraries/src/integrations/` — platform integrations available
+5. Postiz API → `GET /api/v1/workspace` — retrieve workspace ID for scheduling
+
+### What to verify in the fork
+
+- Which platform integrations are connected and authorized in the Postiz admin UI
+- Whether the BullMQ Redis queue is healthy (`GET /api/v1/queue/health`)
+- Whether AI caption generation is enabled (`OPENAI_API_KEY` or `ANTHROPIC_API_KEY` set in Postiz `.env`)
+- What the current workspace posting timezone is set to
+
+If the fork cannot be inspected, use the frozen assumptions in `runtime-assumptions.md` and label outputs `assumption-based`.
+
+---
+
+## STEP 3 — COMMAND SELECTION LOGIC
+
+Select the narrowest command that satisfies the real job.
+
+| Command | Primary Use | Scheduling? | AI Captions? |
+|---|---|---|---|
+| `/postiz campaign` | Full campaign from scratch — brief + calendar + publishing plan + captions | Optional | Yes |
+| `/postiz calendar` | Content calendar for an existing brief | No | Partial |
+| `/postiz captions` | Caption copy deck only — batch or single platform | No | Yes |
+| `/postiz schedule` | Scheduling manifest from an existing calendar | Yes | No |
+| `/postiz analytics` | Analytics briefing from API data or provided metrics | No | No |
+| `/postiz proposal` | Client-ready proposal with platform mix and ROI | No | No |
+| `/postiz platforms` | Platform coverage report for client context | No | No |
+| `/postiz quick` | 30-second campaign snapshot for a domain or brand | No | Minimal |
+
+Default selection rules:
+- "Build a campaign" → `/postiz campaign`
+- "Draft captions for my posts" → `/postiz captions`
+- "Schedule my content calendar" → `/postiz schedule`
+- "How did my posts perform?" → `/postiz analytics`
+- "Pitch this to the client" → `/postiz proposal`
+- "What platforms should I be on?" → `/postiz platforms`
+
+---
+
+## STEP 4 — PLATFORM SELECTION LOGIC
+
+Select platforms based on: audience demographics, campaign objective, content format, and client capacity.
+
+### Primary platform selection rules
+
+| Objective | Recommended Primary Platforms |
+|---|---|
+| Brand awareness | Instagram, TikTok, YouTube |
+| Lead generation | LinkedIn, X/Twitter, Facebook |
+| Community growth | Reddit, Discord, Slack |
+| Product launch | Instagram, TikTok, X/Twitter, YouTube |
+| Thought leadership | LinkedIn, X/Twitter, Bluesky |
+| Local business | Facebook, Instagram, Google Business |
+
+### Platform capacity rules
+
+- Limit active platforms to 5 per campaign unless client explicitly has team capacity for more
+- Always check `docs/platform-coverage.md` for per-platform format constraints before assigning content types
+- Carousel posts: available on Instagram, LinkedIn, Pinterest — not TikTok or X
+- Long-form video (>10 min): YouTube only — short-form elsewhere
+- Thread format: X/Twitter, Bluesky, Mastodon
+
+---
+
+## STEP 5 — CAPTION GENERATION LOGIC
+
+Apply the AI caption layer for every content calendar entry.
+
+### Caption workflow
+
+1. Extract key message from content theme pillar
+2. Identify platform tone profile from `docs/ai-caption-layer.md`
+3. Draft 3 variants (A/B/C):
+   - Variant A: Direct and factual
+   - Variant B: Storytelling or narrative
+   - Variant C: Question or engagement-hook opening
+4. Apply platform character limits:
+   - X/Twitter: 280 characters (aim for ≤240 for re-share space)
+   - LinkedIn: 3,000 characters (optimal engagement at 150–300 characters for opening)
+   - Instagram: 2,200 characters (optimal: ≤150 characters above "more" fold)
+   - TikTok: 2,200 characters (most engagement in first 150 characters)
+   - Pinterest: 500 character description
+   - Reddit: Variable by subreddit — default to long-form
+   - Bluesky: 300 characters
+   - Mastodon: 500 characters (instance-configurable)
+5. Add hashtag sets (platform-appropriate quantity):
+   - Instagram: 3–5 primary hashtags (moved away from 30-hashtag practice)
+   - LinkedIn: 3–5 relevant professional hashtags
+   - TikTok: 3–6 hashtags mixing trending and niche
+   - Pinterest: 2–3 keyword-focused hashtags
+   - X/Twitter: 1–2 hashtags maximum
+   - Bluesky: None required (use in context only)
+6. Flag any captions that require visual assets with specific format requirements
+
+---
+
+## STEP 6 — CONTENT CALENDAR STRUCTURE
+
+The content calendar template produces one row per scheduled post.
+
+### Required columns
+
+| Column | Content | Rules |
+|---|---|---|
+| Date | YYYY-MM-DD | Must fall within campaign window |
+| Day | Weekday name | Include for readability |
+| Platform | Platform slug (from coverage doc) | Must be in approved platform list |
+| Content Theme | Theme pillar name | Must be one of 3–5 defined pillars |
+| Post Type | image / video / carousel / text / reel / story | Must be valid for that platform |
+| Caption Preview | First 100 characters of selected variant | Do not paste full caption |
+| CTA | Call-to-action phrase | Required — never "N/A" |
+| Media Notes | Asset requirements, dimensions, duration | Required for image/video/carousel |
+| Status | draft / approved / scheduled / published | Default: draft |
+
+### Cadence rules
+
+- Minimum 3 posts per week per platform for meaningful growth signal
+- Maximum 3 posts per day per platform to avoid feed fatigue
+- Space multi-platform posts by at least 30 minutes to avoid simultaneous publishing optics
+- Reserve weekends for engagement/community posts rather than promotional content unless client specifies otherwise
+
+---
+
+## STEP 7 — SCHEDULING MANIFEST FORMAT
+
+See `docs/bullmq-queue-layer.md` for full format specification.
+
+Quick format reference:
+
+```json
+{
+  "postizSchedulingManifest": {
+    "version": "1.0",
+    "workspaceId": "<postiz-workspace-uuid>",
+    "generatedAt": "<ISO-8601-timestamp>",
+    "posts": [
+      {
+        "postId": "<client-slug>-<YYYYMMDD>-<platform>-<sequence>",
+        "platform": "<postiz-platform-id>",
+        "scheduledAt": "<ISO-8601-timestamp>",
+        "content": "<selected-caption-variant>",
+        "mediaAssets": [],
+        "status": "pending"
+      }
+    ]
+  }
+}
+```
+
+---
+
+## STEP 8 — ANALYTICS BRIEFING LOGIC
+
+When analytics data is provided (from Postiz API export or client-provided metrics):
+
+### Required metrics to collect per platform
+
+| Metric | Source | Notes |
+|---|---|---|
+| Impressions | Postiz analytics or platform export | Total times content was displayed |
+| Reach | Platform native | Unique accounts that saw the content |
+| Engagement rate | Calculated: (likes + comments + shares) / impressions × 100 | Platform-normalized |
+| Follower growth | Platform native | Net new followers during period |
+| Link clicks | Postiz UTM tracking or platform bio links | Only for platforms with link support |
+| Top posts | By engagement rate, not raw likes | Surface the 3 best-performing posts |
+
+### Analytics briefing structure
+
+1. Period summary (date range, total posts published, platforms)
+2. Per-platform performance table (all collected metrics)
+3. Top 3 performing posts (with engagement rate, format, theme pillar)
+4. Bottom 3 performing posts (with failure mode hypothesis)
+5. Recommendations (3–5 actionable items for next period)
+6. Benchmark comparison (if industry benchmarks are available from brand kit)
+
+---
+
+## STEP 9 — OUTPUT ORDER
+
+Produce artifacts in this strict order:
+
+1. Social Campaign Brief (`templates/social-campaign-brief.md`)
+2. Content Calendar (`templates/content-calendar.md`)
+3. Platform Publishing Plan (`templates/platform-publishing-plan.md`)
+4. Caption Copy Deck (`templates/caption-copy-deck.md`)
+5. Scheduling Manifest (`templates/scheduling-manifest.md`) — only if scheduling requested
+6. Analytics Brief (`templates/analytics-brief.md`) — only if analytics data available
+7. Client Proposal (`templates/client-proposal.md`) — only if requested
+
+---
+
+## STEP 10 — QUALITY BAR
+
+Good output looks like this:
+
+- All platform IDs match the official list in `docs/platform-coverage.md` — no invented platform slugs
+- All caption variants respect the character limits for their target platform
+- Content calendar rows contain no empty CTAs — every post must have an explicit call to action
+- Scheduling manifest timestamps are in ISO 8601 format and fall within the campaign window
+- Analytics briefings derive all metrics from provided data — no invented engagement rates
+- Client proposals ground ROI projections in documented platform benchmark data
+- Every output file can be handed to an operator or client and acted on immediately
+- No filler paragraphs — every sentence either presents data, explains a constraint, or specifies an action

package/assets/worker-kits/growthub-postiz-social-v1/templates/analytics-brief.md

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+# Analytics Brief
+
+<!-- Client: [client-slug] | Project: [project-slug] | Version: v1 | Date: YYYY-MM-DD -->
+
+---
+
+## Period Summary
+
+| Field | Value |
+|---|---|
+| Client | <!-- client name --> |
+| Campaign | <!-- campaign name --> |
+| Period | <!-- YYYY-MM-DD to YYYY-MM-DD --> |
+| Platforms Analyzed | <!-- comma-separated --> |
+| Total Posts Published | <!-- N --> |
+| Data Source | <!-- Postiz API export / client-provided metrics / Postiz analytics dashboard --> |
+
+---
+
+## Per-Platform Performance
+
+| Platform | Impressions | Reach | Engagement Rate | Follower Growth | Link Clicks | Posts Published |
+|---|---|---|---|---|---|---|
+| <!-- instagram --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
+| <!-- linkedin --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
+| <!-- tiktok --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N/A --> | <!-- N --> |
+| <!-- twitter --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
+| **Totals** | <!-- --> | <!-- --> | <!-- avg --> | <!-- net --> | <!-- --> | <!-- --> |
+
+*Engagement Rate = (likes + comments + shares + saves) / impressions × 100*
+
+---
+
+## Top 3 Performing Posts
+
+### #1 Best Performing
+
+| Attribute | Value |
+|---|---|
+| Post Date | <!-- YYYY-MM-DD --> |
+| Platform | <!-- --> |
+| Theme Pillar | <!-- --> |
+| Post Type | <!-- --> |
+| Impressions | <!-- --> |
+| Engagement Rate | <!-- N% --> |
+| Caption Preview | <!-- first 100 chars --> |
+| Why It Worked | <!-- hypothesis: format, timing, topic, hook style --> |
+
+---
+
+### #2 Best Performing
+
+| Attribute | Value |
+|---|---|
+| Post Date | <!-- --> |
+| Platform | <!-- --> |
+| Theme Pillar | <!-- --> |
+| Post Type | <!-- --> |
+| Impressions | <!-- --> |
+| Engagement Rate | <!-- N% --> |
+| Caption Preview | <!-- --> |
+| Why It Worked | <!-- --> |
+
+---
+
+### #3 Best Performing
+
+| Attribute | Value |
+|---|---|
+| Post Date | <!-- --> |
+| Platform | <!-- --> |
+| Theme Pillar | <!-- --> |
+| Post Type | <!-- --> |
+| Impressions | <!-- --> |
+| Engagement Rate | <!-- N% --> |
+| Caption Preview | <!-- --> |
+| Why It Worked | <!-- --> |
+
+---
+
+## Bottom 3 Performing Posts
+
+| Post Date | Platform | Theme | Engagement Rate | Failure Hypothesis |
+|---|---|---|---|---|
+| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- e.g., Posted at low-engagement time, generic topic, no visual hook --> |
+| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- --> |
+| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- --> |
+
+---
+
+## KPI vs. Target Comparison
+
+| KPI | Target | Actual | Status |
+|---|---|---|---|
+| Impressions | <!-- --> | <!-- --> | <!-- Met / Missed / Exceeded --> |
+| Avg Engagement Rate | <!-- N% --> | <!-- N% --> | <!-- --> |
+| Follower Growth | <!-- +N --> | <!-- +N --> | <!-- --> |
+| Link Clicks | <!-- N --> | <!-- N --> | <!-- --> |
+| Conversions | <!-- N --> | <!-- N --> | <!-- --> |
+
+---
+
+## Recommendations for Next Period
+
+<!-- 3–5 specific, actionable recommendations. Each must name the exact platform, format, or behavior to change. -->
+
+1. **Increase [post type] on [platform]:** [Specific recommendation with rationale from data above]
+2. **Shift [platform] posting time to [time]:** [Reason, referencing best-performing post timing]
+3. **Add [content format] to [platform]:** [Why — engagement data supports this]
+4. **Retire [underperforming theme pillar] on [platform]:** [Replace with X — engagement data shows Y]
+5. **Test [caption variant style] on [platform]:** [Based on the performance gap between variants A and C]
+
+---
+
+## Benchmark Comparison
+
+<!-- Compare client performance to industry benchmarks if available from brand kit or third-party sources. -->
+
+| Metric | Client Result | Industry Benchmark | Source |
+|---|---|---|---|
+| Instagram engagement rate | <!-- N% --> | <!-- 1.0–3.0% --> | <!-- Rival IQ 2026 Industry Report --> |
+| LinkedIn engagement rate | <!-- N% --> | <!-- 0.5–2.0% --> | <!-- --> |
+| TikTok engagement rate | <!-- N% --> | <!-- 4.0–6.0% --> | <!-- --> |

package/assets/worker-kits/growthub-postiz-social-v1/templates/caption-copy-deck.md

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+# Caption Copy Deck
+
+<!-- Client: [client-slug] | Project: [project-slug] | Version: v1 | Date: YYYY-MM-DD -->
+
+---
+
+## Overview
+
+| Field | Value |
+|---|---|
+| Client | <!-- client name --> |
+| Campaign | <!-- campaign name --> |
+| Total Posts | <!-- N --> |
+| Platforms Covered | <!-- comma-separated --> |
+
+---
+
+## Caption Entries
+
+<!-- One entry per scheduled post. Entries follow calendar order (date ascending). -->
+<!-- Each entry includes 3 variants (A/B/C) and a selected variant recommendation. -->
+
+---
+
+### Post 001 — <!-- YYYY-MM-DD --> | <!-- platform --> | <!-- Theme Pillar -->
+
+**Post Type:** <!-- image / video / carousel / text -->
+**Media Notes:** <!-- asset requirements, dimensions -->
+**CTA:** <!-- exact call-to-action text -->
+**Hashtags:** <!-- #hashtag1 #hashtag2 #hashtag3 -->
+
+---
+
+**Variant A — Direct / Factual**
+
+> <!-- Caption text. Stays within character limit. Leads with the core fact or insight. -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Variant B — Storytelling / Narrative**
+
+> <!-- Caption text. Opens with a scenario or relatable situation before delivering the insight. -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Variant C — Question / Engagement Hook**
+
+> <!-- Caption text. Opens with a direct question or provocative statement to drive comments. -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Recommended Variant:** <!-- A / B / C -->
+**Recommendation Rationale:** <!-- e.g., Variant B performs best for this audience on Instagram due to story-first format -->
+
+---
+
+### Post 002 — <!-- YYYY-MM-DD --> | <!-- platform --> | <!-- Theme Pillar -->
+
+**Post Type:** <!-- -->
+**Media Notes:** <!-- -->
+**CTA:** <!-- -->
+**Hashtags:** <!-- -->
+
+---
+
+**Variant A — Direct / Factual**
+
+> <!-- -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Variant B — Storytelling / Narrative**
+
+> <!-- -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Variant C — Question / Engagement Hook**
+
+> <!-- -->
+
+*Character count: <!-- N --> / <!-- platform limit -->*
+
+---
+
+**Recommended Variant:** <!-- -->
+**Recommendation Rationale:** <!-- -->
+
+---
+
+<!-- Repeat entry block for each post in the content calendar. -->
+
+---
+
+## Hashtag Library
+
+<!-- Reusable hashtag sets for each platform and theme pillar. -->
+
+### <!-- Platform: Instagram -->
+
+| Pillar | Hashtag Set |
+|---|---|
+| <!-- Industry Insights --> | <!-- #hashtag1 #hashtag2 #hashtag3 --> |
+| <!-- Product Value --> | <!-- --> |
+| <!-- Social Proof --> | <!-- --> |
+
+### <!-- Platform: LinkedIn -->
+
+| Pillar | Hashtag Set |
+|---|---|
+| <!-- Industry Insights --> | <!-- #hashtag1 #hashtag2 #hashtag3 --> |
+
+---
+
+## Caption Quality Notes
+
+<!-- Any platform-specific constraints, approved terminology, or client-mandated phrases to use or avoid. -->

package/assets/worker-kits/growthub-postiz-social-v1/templates/client-proposal.md

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+# Social Media Campaign Proposal
+
+<!-- Client: [client-slug] | Version: v1 | Date: YYYY-MM-DD -->
+
+---
+
+## Executive Summary
+
+<!-- 2–3 sentence overview: who the client is, the campaign objective, the recommended platform mix, and the expected business outcome. No filler — every sentence must reference a concrete number or outcome. -->
+
+---
+
+## Campaign Overview
+
+| Field | Value |
+|---|---|
+| Proposed Campaign Name | <!-- --> |
+| Campaign Objective | <!-- --> |
+| Recommended Platforms | <!-- --> |
+| Campaign Duration | <!-- e.g., 90 days --> |
+| Total Posts | <!-- e.g., 120 posts across 4 platforms --> |
+| Start Date | <!-- YYYY-MM-DD (proposed) --> |
+
+---
+
+## Why These Platforms
+
+<!-- For each recommended platform, explain the audience fit in 1–2 sentences grounded in the client's target demographics. No generic "Instagram has a large user base" statements. -->
+
+| Platform | Audience Fit | Primary Role in Campaign |
+|---|---|---|
+| <!-- instagram --> | <!-- e.g., 68% of client's target demographic (25–40, urban professionals) are active Instagram users --> | <!-- Brand awareness through visual storytelling and Reels --> |
+| <!-- linkedin --> | <!-- --> | <!-- --> |
+| <!-- tiktok --> | <!-- --> | <!-- --> |
+
+---
+
+## Content Strategy
+
+### Theme Pillars
+
+| Pillar | Description | % of Calendar | Key Formats |
+|---|---|---|---|
+| <!-- Industry Insights --> | <!-- What the client knows that their audience doesn't --> | <!-- 40% --> | <!-- Carousels, long-form captions --> |
+| <!-- Product Value --> | <!-- Feature spotlights, use cases, comparisons --> | <!-- 30% --> | <!-- Images, short video demos --> |
+| <!-- Social Proof --> | <!-- Customer stories, testimonials, case data --> | <!-- 20% --> | <!-- Quote graphics, video testimonials --> |
+| <!-- Community --> | <!-- Q&A, polls, behind-the-scenes --> | <!-- 10% --> | <!-- Stories, polls, text posts --> |
+
+### Caption Strategy
+
+All captions will be drafted as A/B/C variants. The selected variant per post will be chosen based on:
+- Platform-specific tone profile
+- Content pillar (educational pillars → Variant A; community pillars → Variant C)
+- A/B test results from prior campaigns (if analytics data is available)
+
+---
+
+## Deliverables
+
+| Deliverable | Format | Cadence |
+|---|---|---|
+| Social Campaign Brief | Markdown | Once (at campaign start) |
+| Content Calendar | Markdown | Once (monthly refresh) |
+| Platform Publishing Plan | Markdown | Once (at campaign start) |
+| Caption Copy Deck | Markdown | Per 30-day block |
+| Scheduling Manifest | JSON | Per 30-day block |
+| Analytics Brief | Markdown | Monthly |
+| Client Proposal | Markdown | At engagement start |
+
+---
+
+## Engagement Tiers
+
+### Tier 1 — Campaign Starter
+
+**Scope:** 1 platform, 3 posts/week, 30-day content calendar, caption copy deck (A/B variants), one analytics brief
+
+**Includes:**
+- Social Campaign Brief
+- 30-Day Content Calendar (13 posts)
+- Caption Copy Deck (A/B variants)
+- One Month Analytics Brief
+
+**Best for:** Clients testing social media for the first time or validating a single platform.
+
+---
+
+### Tier 2 — Multi-Platform Growth
+
+**Scope:** Up to 3 platforms, 5 posts/week per platform, 90-day content calendar, full caption copy deck (A/B/C), Postiz scheduling setup, monthly analytics
+
+**Includes:**
+- Social Campaign Brief
+- 90-Day Content Calendar (up to 195 posts)
+- Platform Publishing Plan
+- Caption Copy Deck (A/B/C variants)
+- Postiz Scheduling Manifest + setup support
+- 3× Monthly Analytics Briefs
+
+**Best for:** Brands actively investing in social media growth with a dedicated content team.
+
+---
+
+### Tier 3 — Full Social Media Operator
+
+**Scope:** Up to 5 platforms, daily cadence, full campaign lifecycle, AI-assisted caption generation, Postiz multi-workspace management, weekly analytics
+
+**Includes:**
+- Social Campaign Brief (refreshed quarterly)
+- Rolling 30-Day Content Calendar (maintained ongoing)
+- Platform Publishing Plan
+- Caption Copy Deck (A/B/C variants + AI-enhanced alternatives)
+- Postiz Scheduling Manifest (submitted on approval)
+- Weekly Analytics Briefings
+- Quarterly Campaign Strategy Review
+
+**Best for:** Clients treating social media as a primary growth channel with volume demands across multiple platforms.
+
+---
+
+## ROI Projection
+
+<!-- Ground these projections in documented platform benchmarks. Do not invent numbers. -->
+
+| Scenario | Baseline Assumptions | Projected Outcome | Source |
+|---|---|---|---|
+| Conservative (Tier 1) | 3 posts/week, 1 platform, avg 1.5% engagement rate | <!-- +X followers, Y impressions / month --> | Industry average — [source] |
+| Mid (Tier 2) | 5 posts/week × 3 platforms, avg 2.5% engagement | <!-- --> | <!-- --> |
+| Aggressive (Tier 3) | Daily × 5 platforms, AI captions, Postiz scheduling | <!-- --> | <!-- --> |
+
+---
+
+## Next Steps
+
+1. Select engagement tier
+2. Complete brand kit (or review and approve Growthub's draft)
+3. Approve first 30-day content calendar
+4. Connect platforms in Postiz admin UI (if using local-fork or hosted Postiz)
+5. Campaign goes live on agreed start date