@growthub/cli 0.3.52 → 0.3.53

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Files changed (38) hide show
  1. package/assets/worker-kits/growthub-geo-seo-v1/.env.example +12 -0
  2. package/assets/worker-kits/growthub-geo-seo-v1/QUICKSTART.md +138 -0
  3. package/assets/worker-kits/growthub-geo-seo-v1/brands/NEW-CLIENT.md +104 -0
  4. package/assets/worker-kits/growthub-geo-seo-v1/brands/_template/brand-kit.md +116 -0
  5. package/assets/worker-kits/growthub-geo-seo-v1/brands/growthub/brand-kit.md +117 -0
  6. package/assets/worker-kits/growthub-geo-seo-v1/bundles/growthub-geo-seo-v1.json +54 -0
  7. package/assets/worker-kits/growthub-geo-seo-v1/docs/geo-seo-fork-integration.md +244 -0
  8. package/assets/worker-kits/growthub-geo-seo-v1/docs/pdf-report-layer.md +139 -0
  9. package/assets/worker-kits/growthub-geo-seo-v1/docs/scoring-methodology.md +230 -0
  10. package/assets/worker-kits/growthub-geo-seo-v1/docs/subagent-dispatch.md +273 -0
  11. package/assets/worker-kits/growthub-geo-seo-v1/examples/citability-sample.md +155 -0
  12. package/assets/worker-kits/growthub-geo-seo-v1/examples/geo-audit-sample.md +126 -0
  13. package/assets/worker-kits/growthub-geo-seo-v1/examples/pdf-report-sample.md +207 -0
  14. package/assets/worker-kits/growthub-geo-seo-v1/examples/prospect-proposal-sample.md +184 -0
  15. package/assets/worker-kits/growthub-geo-seo-v1/growthub-meta/README.md +124 -0
  16. package/assets/worker-kits/growthub-geo-seo-v1/growthub-meta/kit-standard.md +116 -0
  17. package/assets/worker-kits/growthub-geo-seo-v1/kit.json +102 -0
  18. package/assets/worker-kits/growthub-geo-seo-v1/output/README.md +114 -0
  19. package/assets/worker-kits/growthub-geo-seo-v1/output-standards.md +143 -0
  20. package/assets/worker-kits/growthub-geo-seo-v1/runtime-assumptions.md +175 -0
  21. package/assets/worker-kits/growthub-geo-seo-v1/setup/check-deps.sh +80 -0
  22. package/assets/worker-kits/growthub-geo-seo-v1/setup/clone-fork.sh +56 -0
  23. package/assets/worker-kits/growthub-geo-seo-v1/setup/verify-env.mjs +152 -0
  24. package/assets/worker-kits/growthub-geo-seo-v1/skills.md +359 -0
  25. package/assets/worker-kits/growthub-geo-seo-v1/templates/brand-visibility-report.md +101 -0
  26. package/assets/worker-kits/growthub-geo-seo-v1/templates/citability-analysis.md +131 -0
  27. package/assets/worker-kits/growthub-geo-seo-v1/templates/client-proposal.md +172 -0
  28. package/assets/worker-kits/growthub-geo-seo-v1/templates/content-analysis.md +136 -0
  29. package/assets/worker-kits/growthub-geo-seo-v1/templates/crawler-access-report.md +115 -0
  30. package/assets/worker-kits/growthub-geo-seo-v1/templates/geo-audit-brief.md +114 -0
  31. package/assets/worker-kits/growthub-geo-seo-v1/templates/geo-score-summary.md +113 -0
  32. package/assets/worker-kits/growthub-geo-seo-v1/templates/llmstxt-plan.md +173 -0
  33. package/assets/worker-kits/growthub-geo-seo-v1/templates/remediation-roadmap.md +150 -0
  34. package/assets/worker-kits/growthub-geo-seo-v1/templates/schema-validation.md +177 -0
  35. package/assets/worker-kits/growthub-geo-seo-v1/templates/technical-foundations.md +108 -0
  36. package/assets/worker-kits/growthub-geo-seo-v1/validation-checklist.md +139 -0
  37. package/assets/worker-kits/growthub-geo-seo-v1/workers/geo-seo-operator/CLAUDE.md +320 -0
  38. package/package.json +1 -1
@@ -0,0 +1,131 @@
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+ # Citability Analysis
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+
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+ > Template: `templates/citability-analysis.md`
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+ > Save output to: `output/<client-slug>/<project-slug>/CitabilityAnalysis_v<N>_<YYYYMMDD>.md`
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+
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+ ---
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+
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+ ## URL Audited
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+
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+ | Field | Value |
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+ |---|---|
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+ | Target URL | <!-- https://... --> |
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+ | Client | <!-- client_name --> |
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+ | Analysis Date | <!-- YYYY-MM-DD --> |
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+ | Execution Mode | <!-- local-fork / agent-only --> |
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+ | Script Used | <!-- scripts/citability_scorer.py / manual --> |
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+
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+ ---
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+
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+ ## Citability Score
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+
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+ | Metric | Value |
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+ |---|---|
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+ | Raw Score | <!-- 0–100 --> |
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+ | Letter Grade | <!-- A / B / C / D / F --> |
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+ | Percentile Estimate | <!-- e.g., "Top 28% of audited pages" --> |
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+ | Score Date | <!-- YYYY-MM-DD --> |
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+ | Previous Score | <!-- N/A or previous score + date --> |
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+
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+ ---
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+
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+ ## Component Breakdown
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+
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+ | Metric | Raw Score (0–100) | Weight | Weighted Score | Status |
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+ |---|---|---|---|---|
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+ | Answer Block Quality | <!-- score --> | 30% | <!-- score × 0.30 --> | <!-- strong / adequate / weak --> |
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+ | Self-Containment | <!-- score --> | 25% | <!-- score × 0.25 --> | <!-- strong / adequate / weak --> |
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+ | Structural Readability | <!-- score --> | 20% | <!-- score × 0.20 --> | <!-- strong / adequate / weak --> |
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+ | Statistical Density | <!-- score --> | 15% | <!-- score × 0.15 --> | <!-- strong / adequate / weak --> |
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+ | Uniqueness Signals | <!-- score --> | 10% | <!-- score × 0.10 --> | <!-- strong / adequate / weak --> |
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+ | **TOTAL** | | **100%** | <!-- sum --> | |
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+
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+ ---
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+
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+ ## Answer Block Quality Detail
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+
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+ **Score: <!-- N/A → fill -->**
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+
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+ Paragraphs evaluated: <!-- count -->
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+
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+ | Paragraph # | Subject Clear | Evidence Present | No Unresolved Pronouns | Score |
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+ |---|---|---|---|---|
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+ | 1 | <!-- yes/no --> | <!-- yes/no --> | <!-- yes/no --> | <!-- 0–10 --> |
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+ | 2 | <!-- yes/no --> | <!-- yes/no --> | <!-- yes/no --> | <!-- 0–10 --> |
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+ | 3 | <!-- yes/no --> | <!-- yes/no --> | <!-- yes/no --> | <!-- 0–10 --> |
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+
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+ **Best answerable paragraph:**
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+ > <!-- quote the strongest paragraph verbatim -->
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+
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+ **Weakest paragraph (needs rewrite):**
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+ > <!-- quote the weakest paragraph verbatim -->
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+
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+ ---
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+
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+ ## Self-Containment Check
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+
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+ | Signal | Value | Status |
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+ |---|---|---|
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+ | Total word count | <!-- N --> | <!-- good (>800) / low (<300) --> |
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+ | Pronoun count | <!-- N --> | |
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+ | Noun count | <!-- N --> | |
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+ | Pronoun-to-noun ratio | <!-- N:N --> | <!-- good (<0.3) / moderate / poor (>0.6) --> |
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+ | Optimal word count range | 800–2,500 words | |
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+ | Contextual dependency score | <!-- 0–100 --> | <!-- lower is better --> |
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+
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+ ---
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+
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+ ## Structural Readability Check
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+
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+ | Signal | Status | Notes |
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+ |---|---|---|
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+ | H1 present | <!-- yes / no --> | <!-- H1 text if present --> |
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+ | H2 count | <!-- N --> | <!-- ≥2 recommended --> |
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+ | H3 count | <!-- N --> | |
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+ | Numbered lists | <!-- yes / no --> | <!-- count --> |
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+ | Bulleted lists | <!-- yes / no --> | <!-- count --> |
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+ | Average paragraph length | <!-- N words --> | <!-- ≤150 recommended --> |
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+ | Wall-of-text sections | <!-- yes / no --> | <!-- describe if yes --> |
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+
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+ ---
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+
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+ ## Statistical Density Check
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+
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+ | Signal | Value | Status |
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+ |---|---|---|
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+ | Percentage references | <!-- N --> | |
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+ | Numbered data points | <!-- N --> | |
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+ | Dollar/currency figures | <!-- N --> | |
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+ | Year/date references | <!-- N --> | |
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+ | Data points per 1,000 words | <!-- N.N --> | <!-- optimal: 8–15 --> |
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+ | Statistical density score | <!-- 0–100 --> | |
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+
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+ ---
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+
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+ ## Uniqueness Signals Check
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+
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+ | Signal | Present | Example |
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+ |---|---|---|
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+ | First-party study or research | <!-- yes / no --> | <!-- excerpt --> |
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+ | Proprietary data references | <!-- yes / no --> | <!-- excerpt --> |
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+ | Original methodology | <!-- yes / no --> | <!-- excerpt --> |
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+ | Unique terminology | <!-- yes / no --> | <!-- excerpt --> |
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+ | Non-generic claims | <!-- yes / no --> | <!-- excerpt --> |
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+
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+ ---
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+
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+ ## Key Findings
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+
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+ 1. <!-- Most impactful finding — what is driving the score up or down most -->
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+ 2. <!-- Second finding -->
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+ 3. <!-- Third finding -->
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+
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+ ---
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+
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+ ## Top 3 Improvements
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+
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+ | Priority | Action | Expected Score Gain | Effort |
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+ |---|---|---|---|
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+ | 1 | <!-- Specific action, e.g., "Rewrite intro paragraph to remove 4 unresolved pronouns" --> | +<!-- N --> points | <!-- Low / Medium / High --> |
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+ | 2 | <!-- Specific action --> | +<!-- N --> points | <!-- Low / Medium / High --> |
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+ | 3 | <!-- Specific action --> | +<!-- N --> points | <!-- Low / Medium / High --> |
@@ -0,0 +1,172 @@
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+ # Client Proposal — GEO + SEO Audit Engagement
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+
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+ > Template: `templates/client-proposal.md`
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+ > Save output to: `output/<client-slug>/<project-slug>/ClientProposal_v<N>_<YYYYMMDD>.md`
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+
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+ ---
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+
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+ ## Prospect
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+
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+ | Field | Value |
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+ |---|---|
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+ | Company | <!-- company_name --> |
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+ | Website | <!-- https://domain.com --> |
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+ | Industry | <!-- industry --> |
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+ | Contact | <!-- contact_name, title --> |
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+ | Proposal Date | <!-- YYYY-MM-DD --> |
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+ | Prepared By | <!-- account_owner --> |
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+ | Proposal Valid Until | <!-- YYYY-MM-DD (30 days) --> |
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+
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+ ---
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+
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+ ## GEO Audit Summary
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+
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+ We ran a preliminary GEO (Generative Engine Optimization) scan on `<!-- domain.com -->`. Here is what we found at a glance:
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+
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+ | Metric | Score | Grade | Benchmark Average |
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+ |---|---|---|---|
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+ | Overall GEO Score | <!-- N / 100 --> | <!-- A/B/C/D/F --> | 58 / 100 |
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+ | AI Citability | <!-- N / 100 --> | <!-- grade --> | 54 / 100 |
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+ | Crawler Access | <!-- N / 14 crawlers --> | | 9 / 14 |
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+ | Schema Coverage | <!-- N types found --> | | 3 types |
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+ | llms.txt Present | <!-- yes / no --> | | 22% of sites |
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+
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+ ---
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+
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+ ## Why GEO Matters Now
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+
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+ AI search is changing where traffic comes from.
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+
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+ - **70%+ of zero-click searches** now end in an AI-generated answer — no site visit required unless your content is cited.
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+ - **ChatGPT has 200M+ weekly active users** using Browse mode to research products, services, and vendors.
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+ - **Perplexity AI** now drives measurable referral traffic for sites it cites — and its citations are determined by citability score, not traditional backlinks.
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+ - **Google AI Overviews** appear in 30–40% of searches across informational and commercial queries.
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+ - Sites with a GEO Score above 75 receive **3–5× more AI-referred traffic** than sites scoring below 55 (geo-seo-claude audit data, Q1 2026).
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+
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+ If your site is not optimized for AI search visibility today, you are leaving your competitors to capture that traffic instead.
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+
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+ ---
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+
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+ ## Current Visibility Gap
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+
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+ Based on our preliminary scan of `<!-- domain.com -->`:
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+
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+ **What AI systems can access:**
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+ - <!-- e.g., "8 of 14 AI crawlers have explicit access — GPTBot and ClaudeBot are currently blocked" -->
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+
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+ **What AI systems can cite:**
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+ - <!-- e.g., "Citability score of 41/100 — most pages contain unresolved pronoun references and lack statistical density" -->
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+
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+ **Structured data gaps:**
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+ - <!-- e.g., "No FAQPage, Article, or Organization schema detected — Google AI Overviews cannot surface structured answers" -->
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+
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+ ---
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+
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+ ## What We Found — 3 Critical Issues
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+
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+ ### Issue 1: <!-- Title of Critical Issue -->
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+ <!-- 2–3 sentence description of the issue, why it matters, what it is costing the client in AI search visibility -->
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+
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+ **Impact:** AI systems that encounter this issue will <!-- skip / deprioritize / misrepresent --> your content.
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+
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+ ### Issue 2: <!-- Title of Critical Issue -->
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+ <!-- 2–3 sentence description -->
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+
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+ **Impact:** <!-- specific impact statement -->
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+
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+ ### Issue 3: <!-- Title of Critical Issue -->
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+ <!-- 2–3 sentence description -->
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+
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+ **Impact:** <!-- specific impact statement -->
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+
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+ ---
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+
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+ ## Recommended Engagement
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+
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+ ### Option A — Quick GEO Audit
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+ **Best for:** Initial discovery, prospect qualification, or proof-of-concept before a larger engagement.
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+
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+ | Deliverable | Details |
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+ |---|---|
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+ | GEO Score Snapshot | Composite score with all 6 components |
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+ | Top 3 Critical Gaps | Prioritized issues with fix instructions |
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+ | Quick Wins Checklist | Under-2-hour fixes to unblock crawlers |
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+ | Delivery Format | Markdown report |
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+ | Turnaround | 48 hours |
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+
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+ **Investment:** $<!-- X,XXX -->
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+
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+ ---
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+
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+ ### Option B — Full GEO + SEO Audit
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+ **Best for:** Clients ready to act on AI search visibility with a complete remediation plan.
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+
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+ | Deliverable | Details |
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+ |---|---|
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+ | Full GEO Score Report | All 6 components, all 14 crawlers |
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+ | Citability Analysis | 5-metric breakdown with specific page rewrites |
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+ | Crawler Access Report | Full robots.txt + llms.txt review and plan |
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+ | Brand Visibility Report | 8-platform scan |
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+ | Schema Validation | Full structured data review with code snippets |
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+ | Technical Foundations | Server headers, Core Web Vitals signals |
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+ | llms.txt Plan | Custom llms.txt and llms-full.txt files ready to deploy |
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+ | Remediation Roadmap | 4-week sprint with owner assignments |
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+ | PDF Report | Branded deliverable for stakeholder presentation |
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+ | Turnaround | 5–7 business days |
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+
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+ **Investment:** $<!-- X,XXX -->
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+
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+ ---
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+
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+ ### Option C — Monthly GEO Monitoring + Remediation Retainer
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+ **Best for:** Clients who want ongoing AI search visibility management and continuous improvement.
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+
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+ | Included Monthly | Details |
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+ |---|---|
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+ | GEO Rescore | Full audit run each month — track score changes |
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+ | Remediation Sprint | Up to N hours of implementation support |
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+ | Content Citability Reviews | Up to N pages reviewed and improved per month |
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+ | Brand Authority Tasks | Platform seeding, mention monitoring |
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+ | Monthly Report | Score trend, wins, next month plan |
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+ | Slack / Email Access | Async support during business hours |
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+
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+ **Investment:** $<!-- X,XXX --> / month
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+ **Minimum term:** 3 months
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+
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+ ---
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+
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+ ## ROI Projection
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+
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+ Based on the current GEO Score and the identified gaps, here is the projected traffic impact of completing the Full Audit remediation roadmap:
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+
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+ | Metric | Current State | After Remediation | Change |
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+ |---|---|---|---|
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+ | GEO Score | <!-- N --> | <!-- N --> | +<!-- N --> points |
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+ | AI-referred traffic (est.) | <!-- baseline % of total --> | <!-- projected % --> | +<!-- N -->% |
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+ | Pages citable by AI systems | <!-- N pages --> | <!-- N pages --> | +<!-- N --> pages |
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+ | Crawlers with full access | <!-- N / 14 --> | <!-- N / 14 --> | +<!-- N --> crawlers |
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+
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+ > Projection based on geo-seo-claude audit data across comparable sites. Actual results depend on implementation quality and content volume.
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+
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+ ---
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+
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+ ## Next Steps
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+
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+ 1. **Review and sign** the proposal by <!-- YYYY-MM-DD -->
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+ 2. **Kickoff call** (30 min) — we confirm the target URL, scope, and delivery format
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+ 3. **Audit begins** — operator initiates `/geo audit` with your domain
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+ 4. **Delivery** — all artifacts delivered to your inbox within the agreed turnaround
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+
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+ To proceed, reply to this proposal or email <!-- account_owner@thegrowthub.com -->.
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+
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+ ---
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+
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+ ## Guarantee / Risk Reversal
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+
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+ If we complete the Full GEO Audit and you don't receive a remediation roadmap with at least 10 actionable items grounded in real page data, we will refund your investment in full.
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+
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+ We do not produce generic SEO advice. Every finding is backed by data from your actual pages, your robots.txt, and your live site structure.
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+
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+ ---
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+
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+ *Prepared by <!-- account_owner --> · Growthub · <!-- YYYY-MM-DD -->*
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+ # Content Analysis
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+
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+ > Template: `templates/content-analysis.md`
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+ > Save output to: `output/<client-slug>/<project-slug>/ContentAnalysis_v<N>_<YYYYMMDD>.md`
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+
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+ ---
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+
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+ ## URL Analyzed
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+
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+ | Field | Value |
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+ |---|---|
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+ | Target URL | <!-- https://... --> |
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+ | Client | <!-- client_name --> |
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+ | Page Type | <!-- homepage / blog post / service page / landing page / other --> |
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+ | Analysis Date | <!-- YYYY-MM-DD --> |
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+ | Execution Mode | <!-- local-fork / agent-only --> |
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+ | Word Count | <!-- N words --> |
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+
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+ ---
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+
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+ ## E-E-A-T Assessment
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+
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+ | Signal | Signals Found | Score (0–10) | Notes |
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+ |---|---|---|---|
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+ | **Experience** | <!-- first-person examples, case studies, original data points --> | <!-- N --> | <!-- what was found / what is missing --> |
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+ | **Expertise** | <!-- author byline, credentials, About page depth, domain expertise signals --> | <!-- N --> | <!-- what was found / what is missing --> |
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+ | **Authoritativeness** | <!-- external citations, backlinks from authority domains, Wikipedia mentions, industry recognition --> | <!-- N --> | <!-- what was found / what is missing --> |
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+ | **Trustworthiness** | <!-- HTTPS, contact info, privacy policy, review count, schema Trust signals --> | <!-- N --> | <!-- what was found / what is missing --> |
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+
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+ **E-E-A-T Composite Score:** <!-- N / 40 → normalize to N / 100 --> / 100
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+
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+ ---
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+
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+ ## Experience Signals Detail
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+
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+ | Signal | Present | Example / Location |
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+ |---|---|---|
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+ | First-person case study | <!-- yes / no --> | <!-- URL or excerpt --> |
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+ | Original data or research | <!-- yes / no --> | <!-- URL or excerpt --> |
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+ | Personal experience narrative | <!-- yes / no --> | <!-- URL or excerpt --> |
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+ | Before/after examples | <!-- yes / no --> | <!-- URL or excerpt --> |
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+ | Named results with specifics | <!-- yes / no --> | <!-- URL or excerpt --> |
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+
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+ ---
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+
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+ ## Expertise Signals Detail
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+
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+ | Signal | Present | Example / Location |
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+ |---|---|---|
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+ | Author byline with name | <!-- yes / no --> | <!-- name found --> |
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+ | Author credentials visible | <!-- yes / no --> | <!-- title, bio, link --> |
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+ | Deep domain terminology | <!-- yes / no --> | <!-- examples --> |
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+ | Source citations (external) | <!-- yes / no --> | <!-- N citations found --> |
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+ | Expert quotes (attributed) | <!-- yes / no --> | <!-- N quotes found --> |
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+
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+ ---
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+
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+ ## Answer Block Analysis
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+
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+ **Total paragraphs evaluated:** <!-- N -->
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+
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+ **Answer-block eligible paragraphs:** <!-- N --> (paragraphs that AI can quote verbatim)
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+
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+ | Block | First 20 Words | Self-Contained | Has Data | AI-Quotable |
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+ |---|---|---|---|---|
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+ | Block 1 | <!-- excerpt --> | <!-- yes / no --> | <!-- yes / no --> | <!-- yes / no --> |
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+ | Block 2 | <!-- excerpt --> | <!-- yes / no --> | <!-- yes / no --> | <!-- yes / no --> |
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+ | Block 3 | <!-- excerpt --> | <!-- yes / no --> | <!-- yes / no --> | <!-- yes / no --> |
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+ | Block 4 | <!-- excerpt --> | <!-- yes / no --> | <!-- yes / no --> | <!-- yes / no --> |
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+
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+ **Most citable paragraph:**
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+ > <!-- Quote the strongest answer block verbatim -->
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+
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+ ---
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+
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+ ## Self-Containment Check
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+
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+ | Metric | Value | Target | Status |
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+ |---|---|---|---|
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+ | Total word count | <!-- N --> | 800–2,500 | <!-- on target / below / above --> |
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+ | Pronouns (it, they, this, that, these) | <!-- N instances --> | | |
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+ | Nouns (named entities + common) | <!-- N instances --> | | |
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+ | Pronoun-to-noun ratio | <!-- N:N --> | <0.3 for good citability | <!-- good / moderate / poor --> |
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+ | Self-containment score | <!-- 0–100 --> | | |
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+
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+ ---
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+
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+ ## Statistical Density
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+
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+ | Metric | Value | Target Range | Status |
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+ |---|---|---|---|
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+ | Percentage figures | <!-- N instances --> | | |
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+ | Specific numbers / measurements | <!-- N instances --> | | |
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+ | Dollar / currency figures | <!-- N instances --> | | |
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+ | Year / date references | <!-- N instances --> | | |
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+ | Named statistics | <!-- N instances --> | | |
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+ | **Data points per 1,000 words** | <!-- N.N --> | **8–15** | <!-- below / optimal / above --> |
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+ | Statistical density score | <!-- 0–100 --> | | |
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+
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+ ---
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+
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+ ## Uniqueness Signals
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+
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+ | Signal | Present | Strength | Example |
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+ |---|---|---|---|
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+ | First-party research | <!-- yes / no --> | <!-- strong / weak --> | <!-- excerpt --> |
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+ | Proprietary methodology | <!-- yes / no --> | <!-- strong / weak --> | <!-- excerpt --> |
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+ | Non-generic claims | <!-- yes / no --> | <!-- strong / weak --> | <!-- excerpt --> |
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+ | Original terminology | <!-- yes / no --> | <!-- strong / weak --> | <!-- excerpt --> |
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+ | Competitive differentiation statement | <!-- yes / no --> | <!-- strong / weak --> | <!-- excerpt --> |
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+
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+ **Uniqueness score:** <!-- 0–100 -->
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+
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+ ---
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+
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+ ## Content Quality Score
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+
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+ | Component | Score (0–100) | Weight | Weighted Score |
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+ |---|---|---|---|
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+ | E-E-A-T composite | <!-- N --> | 35% | <!-- N × 0.35 --> |
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+ | Answer block quality | <!-- N --> | 25% | <!-- N × 0.25 --> |
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+ | Statistical density | <!-- N --> | 20% | <!-- N × 0.20 --> |
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+ | Uniqueness signals | <!-- N --> | 20% | <!-- N × 0.20 --> |
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+ | **TOTAL** | | **100%** | <!-- sum --> |
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+
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+ ---
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+
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+ ## Top 5 Content Gaps
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+
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+ | Gap | Impact | Recommended Fix | Effort |
131
+ |---|---|---|---|
132
+ | <!-- gap description --> | <!-- High / Medium / Low --> | <!-- specific action --> | <!-- Low / Medium / High --> |
133
+ | <!-- gap description --> | <!-- High / Medium / Low --> | <!-- specific action --> | <!-- Low / Medium / High --> |
134
+ | <!-- gap description --> | <!-- High / Medium / Low --> | <!-- specific action --> | <!-- Low / Medium / High --> |
135
+ | <!-- gap description --> | <!-- High / Medium / Low --> | <!-- specific action --> | <!-- Low / Medium / High --> |
136
+ | <!-- gap description --> | <!-- High / Medium / Low --> | <!-- specific action --> | <!-- Low / Medium / High --> |
@@ -0,0 +1,115 @@
1
+ # Crawler Access Report
2
+
3
+ > Template: `templates/crawler-access-report.md`
4
+ > Save output to: `output/<client-slug>/<project-slug>/CrawlerAccessReport_v<N>_<YYYYMMDD>.md`
5
+
6
+ ---
7
+
8
+ ## URL Audited
9
+
10
+ | Field | Value |
11
+ |---|---|
12
+ | Target Domain | <!-- https://domain.com --> |
13
+ | robots.txt URL | <!-- https://domain.com/robots.txt --> |
14
+ | robots.txt Found | <!-- yes / no / error --> |
15
+ | llms.txt URL | <!-- https://domain.com/llms.txt --> |
16
+ | llms.txt Found | <!-- yes / no --> |
17
+ | Client | <!-- client_name --> |
18
+ | Analysis Date | <!-- YYYY-MM-DD --> |
19
+ | Execution Mode | <!-- local-fork / agent-only --> |
20
+
21
+ ---
22
+
23
+ ## robots.txt Raw Excerpt
24
+
25
+ ```
26
+ <!-- Paste the full contents of robots.txt here, or mark as "Not found" -->
27
+ ```
28
+
29
+ ---
30
+
31
+ ## Crawler Permission Matrix
32
+
33
+ | AI Crawler | User-Agent String | robots.txt Status | Access Level | Notes |
34
+ |---|---|---|---|---|
35
+ | GPTBot | `GPTBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- any specific Disallow paths --> |
36
+ | ClaudeBot | `ClaudeBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
37
+ | PerplexityBot | `PerplexityBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
38
+ | Google-Extended | `Google-Extended` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
39
+ | Bingbot | `Bingbot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
40
+ | Applebot-Extended | `Applebot-Extended` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
41
+ | Anthropic-AI | `anthropic-ai` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
42
+ | cohere-ai | `cohere-ai` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
43
+ | Meta-ExternalFetcher | `meta-externalagent` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
44
+ | YouBot | `YouBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
45
+ | DuckAssistBot | `DuckAssistBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
46
+ | Scrapy | `Scrapy` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
47
+ | CCBot | `CCBot` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
48
+ | ia_archiver | `ia_archiver` | <!-- Allowed / Blocked / Not mentioned --> | <!-- Full / Partial / None --> | <!-- notes --> |
49
+
50
+ ---
51
+
52
+ ## Access Level Summary
53
+
54
+ | Access Level | Count | Crawlers |
55
+ |---|---|---|
56
+ | Full access | <!-- N --> | <!-- list --> |
57
+ | Partial access (some paths blocked) | <!-- N --> | <!-- list --> |
58
+ | Blocked | <!-- N --> | <!-- list --> |
59
+ | Not mentioned (defaults to allowed) | <!-- N --> | <!-- list --> |
60
+
61
+ ---
62
+
63
+ ## llms.txt Status
64
+
65
+ | Item | Status | Notes |
66
+ |---|---|---|
67
+ | `llms.txt` present | <!-- yes / no --> | |
68
+ | `llms-full.txt` present | <!-- yes / no --> | |
69
+ | Format valid | <!-- yes / no / n/a --> | <!-- describe any issues --> |
70
+ | AI model sections defined | <!-- yes / no / n/a --> | <!-- which models listed --> |
71
+ | Disallow entries present | <!-- yes / no / n/a --> | <!-- what is blocked --> |
72
+ | Last modified (if detectable) | <!-- date or unknown --> | |
73
+
74
+ ---
75
+
76
+ ## llms.txt Contents (if present)
77
+
78
+ ```
79
+ <!-- Paste full llms.txt contents here, or mark as "File not found" -->
80
+ ```
81
+
82
+ ---
83
+
84
+ ## X-Robots-Tag Header
85
+
86
+ | Header | Value | Impact |
87
+ |---|---|---|
88
+ | `X-Robots-Tag` | <!-- value or "not set" --> | <!-- none / blocks indexing / noai --> |
89
+ | `noai` directive present | <!-- yes / no --> | <!-- blocks AI crawlers if yes --> |
90
+ | `noimageai` directive present | <!-- yes / no --> | <!-- blocks AI image training if yes --> |
91
+
92
+ ---
93
+
94
+ ## Summary
95
+
96
+ **Crawler access score:** <!-- N / 14 crawlers with full access --> (<!-- % -->)
97
+
98
+ **Critical issues:**
99
+ - <!-- any blocked crawlers that matter most, e.g., GPTBot or ClaudeBot -->
100
+ - <!-- any blanket wildcard blocks: "User-agent: * Disallow: /" -->
101
+
102
+ **Positive signals:**
103
+ - <!-- any correct explicit Allow rules for AI crawlers -->
104
+ - <!-- llms.txt present and valid -->
105
+
106
+ ---
107
+
108
+ ## Recommended Actions
109
+
110
+ | Priority | Action | Effort | Impact |
111
+ |---|---|---|---|
112
+ | P0 | <!-- e.g., "Remove blanket Disallow for GPTBot" --> | Low | Critical |
113
+ | P1 | <!-- e.g., "Create llms.txt at domain root" --> | Medium | High |
114
+ | P2 | <!-- e.g., "Verify Bingbot access after robots.txt update" --> | Low | Medium |
115
+ | P3 | <!-- e.g., "Add llms-full.txt with content index" --> | Medium | Low |
@@ -0,0 +1,114 @@
1
+ # GEO Audit Brief
2
+
3
+ > Template: `templates/geo-audit-brief.md`
4
+ > Save output to: `output/<client-slug>/<project-slug>/GeoAuditBrief_v<N>_<YYYYMMDD>.md`
5
+
6
+ ---
7
+
8
+ ## Project Overview
9
+
10
+ | Field | Value |
11
+ |---|---|
12
+ | Client | <!-- client_name from brand kit --> |
13
+ | Target URL | <!-- target_url from brand kit --> |
14
+ | Audit Scope | <!-- quick / citability-only / full / specific command --> |
15
+ | Execution Mode | <!-- local-fork / agent-only / hybrid --> |
16
+ | Primary Command | <!-- /geo audit / /geo quick / /geo citability / etc. --> |
17
+ | Requested By | <!-- account_owner --> |
18
+ | Date | <!-- YYYY-MM-DD --> |
19
+ | Brand Kit | <!-- brands/<client-slug>/brand-kit.md --> |
20
+ | Project Slug | <!-- <project-slug> --> |
21
+
22
+ ---
23
+
24
+ ## Audit Objective
25
+
26
+ <!-- 2–4 sentences describing what this audit is intended to answer.
27
+ Example: "Determine whether thegrowthub.com is discoverable and citable by major AI search platforms including ChatGPT, Perplexity, and Google AI Overviews. Identify the top 3 structural barriers to AI citability and produce a prioritized remediation roadmap." -->
28
+
29
+ ---
30
+
31
+ ## Current Visibility Context
32
+
33
+ **Known strengths:**
34
+ - <!-- any existing SEO wins, content depth, known rankings -->
35
+ - <!-- schema types already implemented, if known -->
36
+
37
+ **Known concerns:**
38
+ - <!-- any reported traffic drops, AI search gaps, crawler warnings -->
39
+ - <!-- previous audit findings, if any -->
40
+
41
+ **Prior audit outputs:**
42
+ | Date | Audit Type | Output Location |
43
+ |---|---|---|
44
+ | <!-- YYYY-MM-DD --> | <!-- type --> | <!-- output/path --> |
45
+
46
+ ---
47
+
48
+ ## Competitor Reference URLs
49
+
50
+ | Competitor | URL | Notes |
51
+ |---|---|---|
52
+ | <!-- Competitor 1 --> | <!-- https://... --> | <!-- why included --> |
53
+ | <!-- Competitor 2 --> | <!-- https://... --> | <!-- why included --> |
54
+ | <!-- Competitor 3 --> | <!-- https://... --> | <!-- why included --> |
55
+
56
+ ---
57
+
58
+ ## Existing Assets
59
+
60
+ | Asset | Status | Location |
61
+ |---|---|---|
62
+ | robots.txt | <!-- present / missing / check needed --> | <!-- URL --> |
63
+ | sitemap.xml | <!-- present / missing / check needed --> | <!-- URL --> |
64
+ | llms.txt | <!-- present / missing / check needed --> | <!-- URL --> |
65
+ | llms-full.txt | <!-- present / missing / check needed --> | <!-- URL --> |
66
+ | Existing schema markup | <!-- JSON-LD / Microdata / none --> | <!-- page(s) --> |
67
+ | Previous GEO report | <!-- yes / no --> | <!-- output/path --> |
68
+
69
+ ---
70
+
71
+ ## Command Selection Plan
72
+
73
+ **Primary command:** `<!-- /geo command -->`
74
+
75
+ **Rationale:** <!-- why this command was selected over alternatives -->
76
+
77
+ **Secondary commands (if full audit):**
78
+
79
+ | Command | Purpose | Sequence |
80
+ |---|---|---|
81
+ | `/geo audit` | Full composite audit | 1 |
82
+ | `/geo crawlers` | AI crawler permission check | 2 |
83
+ | `/geo brands` | Brand authority scan | 3 |
84
+ | `/geo schema` | Structured data validation | 4 |
85
+ | `/geo technical` | Technical health check | 5 |
86
+ | `/geo llmstxt` | llms.txt generation plan | 6 |
87
+ | `/geo report` | Final Markdown report | 7 |
88
+
89
+ ---
90
+
91
+ ## Delivery Requirements
92
+
93
+ | Requirement | Value |
94
+ |---|---|
95
+ | Delivery format | <!-- Markdown / PDF / both --> |
96
+ | PDF report needed | <!-- yes / no --> |
97
+ | Client-facing proposal | <!-- yes / no --> |
98
+ | Output deadline | <!-- date or ASAP --> |
99
+ | Stakeholder recipient | <!-- name / email --> |
100
+
101
+ ---
102
+
103
+ ## Success Criteria
104
+
105
+ <!-- What does a successful audit look like for this client? -->
106
+
107
+ - [ ] GEO Score composite produced with all 6 components scored
108
+ - [ ] Crawler access status confirmed for all 14 AI crawlers
109
+ - [ ] Citability analysis completed with letter grade assigned
110
+ - [ ] At least 5 actionable remediation items identified and prioritized
111
+ - [ ] llms.txt plan produced (even if existing file is valid)
112
+ - [ ] Remediation roadmap covers 4-week sprint with owner assignments
113
+ - [ ] All output files saved to `output/<client-slug>/<project-slug>/`
114
+ - [ ] Brand kit DELIVERABLES LOG updated