@growth-labs/mailer 0.7.0 → 0.8.1

package/dist/utils/send.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"send.d.ts","sourceRoot":"","sources":["../../src/utils/send.ts"],"names":[],"mappings":"AACA,OAAO,EAAE,OAAO,EAAE,MAAM,gBAAgB,CAAA;AAExC,OAAO,KAAK,EAAE,qBAAqB,EAAE,MAAM,eAAe,CAAA;AAE1D,OAAO,KAAK,EACX,UAAU,EAGV,gBAAgB,EAEhB,YAAY,EACZ,MAAM,aAAa,CAAA;AASpB,KAAK,SAAS,GAAG,UAAU,CAAC,OAAO,OAAO,CAAC,CAAA;AAI3C;;;;;GAKG;AACH,MAAM,MAAM,SAAS,GAAG,MAAM,CAAC,MAAM,EAAE,OAAO,CAAC,CAAA;AAkD/C,wBAAsB,iBAAiB,CACtC,GAAG,EAAE,SAAS,EACd,OAAO,EAAE,qBAAqB,EAC9B,MAAM,EAAE;IACP,EAAE,EAAE,MAAM,CAAA;IACV,YAAY,CAAC,EAAE,MAAM,CAAA;IACrB,OAAO,EAAE,MAAM,CAAA;IACf,IAAI,CAAC,EAAE,MAAM,CAAA;IACb,QAAQ,CAAC,EAAE,YAAY,CAAA;IACvB,IAAI,CAAC,EAAE,MAAM,CAAC,MAAM,EAAE,OAAO,CAAC,CAAA;CAC9B,GACC,OAAO,CAAC;IAAE,UAAU,EAAE,MAAM,CAAA;CAAE,CAAC,CA8DjC;AAuFD,wBAAsB,YAAY,CACjC,GAAG,EAAE,SAAS,EACd,OAAO,EAAE,qBAAqB,EAC9B,MAAM,EAAE;IACP,OAAO,EAAE,MAAM,CAAA;IACf,IAAI,CAAC,EAAE,MAAM,CAAA;IACb,QAAQ,CAAC,EAAE,UAAU,CAAA;IACrB,IAAI,CAAC,EAAE,MAAM,CAAC,MAAM,EAAE,OAAO,CAAC,CAAA;IAC9B,MAAM,CAAC,EAAE,gBAAgB,CAAA;IACzB,UAAU,CAAC,EAAE,MAAM,CAAA;CACnB,GACC,OAAO,CAAC;IAAE,UAAU,EAAE,MAAM,CAAC;IAAC,cAAc,EAAE,MAAM,CAAA;CAAE,CAAC,CAsCzD;AAID,wBAAsB,UAAU,CAC/B,GAAG,EAAE,SAAS,EACd,OAAO,EAAE,qBAAqB,EAC9B,MAAM,EAAE;IACP,OAAO,EAAE,MAAM,CAAA;IACf,KAAK,EAAE,UAAU,EAAE,CAAA;IACnB,SAAS,CAAC,EAAE,MAAM,CAAA;IAClB,MAAM,CAAC,EAAE,gBAAgB,CAAA;IACzB,UAAU,CAAC,EAAE,MAAM,CAAA;CACnB,GACC,OAAO,CAAC;IAAE,UAAU,EAAE,MAAM,CAAC;IAAC,cAAc,EAAE,MAAM,CAAA;CAAE,CAAC,CAiCzD;AAID,wBAAsB,gBAAgB,CACrC,EAAE,EAAE,SAAS,EACb,UAAU,EAAE,MAAM,EAClB,MAAM,EAAE,MAAM,EACd,MAAM,CAAC,EAAE,MAAM,CAAC,MAAM,EAAE,MAAM,GAAG,IAAI,CAAC,GACpC,OAAO,CAAC,IAAI,CAAC,CAKf"}

package/dist/utils/send.js

@@ -8,6 +8,7 @@ import { renderDigestItems, renderEmail } from './templates.js';
 import { generateToken } from './tokens.js';
 import { injectTrackingPixel, rewriteLinksForTracking } from './tracking.js';
 import { buildSubscriberManageUrls } from './urls.js';
+import { emailLinkUtm, tagLinksWithUtm } from './utm.js';
 async function requireSigningSecret(env, options) {
     const result = await resolveSigningSecret(env, options, options.siteUrl);
     if (!result.ok)
@@ -183,6 +184,7 @@ export async function sendCampaign(env, options, params) {
     // Inject tracking
     const trackOpenUrl = `${options.siteUrl}${options.trackOpenPath}`;
     const trackClickUrl = `${options.siteUrl}${options.trackClickPath}`;
+    html = tagLinksWithUtm(html, emailLinkUtm(options, campaignId));
     html = injectTrackingPixel(html, trackOpenUrl);
     html = rewriteLinksForTracking(html, trackClickUrl);
     const recipientCount = await fanOutToSubscribers(queue, db, sendsDb, options, signingSecret, {
@@ -213,6 +215,7 @@ export async function sendDigest(env, options, params) {
     // Inject tracking
     const trackOpenUrl = `${options.siteUrl}${options.trackOpenPath}`;
     const trackClickUrl = `${options.siteUrl}${options.trackClickPath}`;
+    html = tagLinksWithUtm(html, emailLinkUtm(options, campaignId));
     html = injectTrackingPixel(html, trackOpenUrl);
     html = rewriteLinksForTracking(html, trackClickUrl);
     const recipientCount = await fanOutToSubscribers(queue, db, sendsDb, options, signingSecret, {

package/dist/utils/send.js.map

@@ -1 +1 @@
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+{"version":3,"file":"send.js","sourceRoot":"","sources":["../../src/utils/send.ts"],"names":[],"mappings":"AAAA,OAAO,EAAE,EAAE,EAAE,MAAM,aAAa,CAAA;AAChC,OAAO,EAAE,OAAO,EAAE,MAAM,gBAAgB,CAAA;AACxC,OAAO,EAAE,IAAI,EAAE,MAAM,OAAO,CAAA;AAE5B,OAAO,EAAE,UAAU,EAAE,MAAM,oBAAoB,CAAA;AAS/C,OAAO,EAAE,oBAAoB,EAAE,QAAQ,EAAE,MAAM,sBAAsB,CAAA;AACrE,OAAO,EAAE,kBAAkB,EAAE,MAAM,kBAAkB,CAAA;AACrD,OAAO,EAAE,iBAAiB,EAAE,WAAW,EAAE,MAAM,gBAAgB,CAAA;AAC/D,OAAO,EAAE,aAAa,EAAE,MAAM,aAAa,CAAA;AAC3C,OAAO,EAAE,mBAAmB,EAAE,uBAAuB,EAAE,MAAM,eAAe,CAAA;AAC5E,OAAO,EAAE,yBAAyB,EAAE,MAAM,WAAW,CAAA;AACrD,OAAO,EAAE,YAAY,EAAE,eAAe,EAAE,MAAM,UAAU,CAAA;AAsBxD,KAAK,UAAU,oBAAoB,CAClC,GAAc,EACd,OAA8B;IAE9B,MAAM,MAAM,GAAG,MAAM,oBAAoB,CAAC,GAAG,EAAE,OAAO,EAAE,OAAO,CAAC,OAAO,CAAC,CAAA;IACxE,IAAI,CAAC,MAAM,CAAC,EAAE;QAAE,MAAM,IAAI,KAAK,CAAC,MAAM,CAAC,IAAI,CAAC,CAAA;IAC5C,OAAO,MAAM,CAAC,MAAM,CAAA;AACrB,CAAC;AAED,SAAS,uBAAuB,CAC/B,GAAc,EACd,OAA8B;IAE9B,MAAM,EAAE,GAAG,GAAG,CAAC,OAAO,CAAC,SAAS,CAA2B,CAAA;IAC3D,IAAI,CAAC,EAAE,EAAE,CAAC;QACT,MAAM,IAAI,KAAK,CACd,gBAAgB,OAAO,CAAC,SAAS,iBAAiB;YACjD,qFAAqF,CACtF,CAAA;IACF,CAAC;IACD,MAAM,gBAAgB,GAAG,OAAO,CAAC,cAAc,IAAI,OAAO,CAAC,SAAS,CAAA;IACpE,MAAM,OAAO,GAAG,GAAG,CAAC,gBAAgB,CAA2B,CAAA;IAC/D,IAAI,CAAC,OAAO,EAAE,CAAC;QACd,MAAM,IAAI,KAAK,CACd,gBAAgB,gBAAgB,iBAAiB;YAChD,0FAA0F,CAC3F,CAAA;IACF,CAAC;IACD,MAAM,KAAK,GAAG,GAAG,CAAC,OAAO,CAAC,YAAY,CAAsB,CAAA;IAC5D,IAAI,CAAC,KAAK,EAAE,CAAC;QACZ,MAAM,IAAI,KAAK,CACd,gBAAgB,OAAO,CAAC,YAAY,iBAAiB;YACpD,wFAAwF,CACzF,CAAA;IACF,CAAC;IACD,OAAO,EAAE,EAAE,EAAE,OAAO,CAAC,EAAE,CAAC,EAAE,OAAO,EAAE,OAAO,CAAC,OAAO,CAAC,EAAE,KAAK,EAAE,CAAA;AAC7D,CAAC;AAED,4BAA4B;AAE5B,MAAM,CAAC,KAAK,UAAU,iBAAiB,CACtC,GAAc,EACd,OAA8B,EAC9B,MAOC;IAED,MAAM,aAAa,GAAG,MAAM,CAAC,YAAY,CAAC,CAAC,CAAC,MAAM,oBAAoB,CAAC,GAAG,EAAE,OAAO,CAAC,CAAC,CAAC,CAAC,SAAS,CAAA;IAChG,MAAM,EAAE,OAAO,EAAE,KAAK,EAAE,GAAG,uBAAuB,CAAC,GAAG,EAAE,OAAO,CAAC,CAAA;IAChE,MAAM,UAAU,GAAG,IAAI,EAAE,CAAA;IACzB,MAAM,aAAa,GAAG,IAAI,EAAE,CAAA;IAC5B,MAAM,YAAY,GAAG,MAAM,CAAC,YAAY,IAAI,IAAI,EAAE,CAAA;IAElD,cAAc;IACd,IAAI,IAAY,CAAA;IAChB,IAAI,MAAM,CAAC,QAAQ,EAAE,CAAC;QACrB,MAAM,UAAU,GAAG,MAAM,yBAAyB,CAAC,OAAO,EAAE,MAAM,CAAC,YAAY,EAAE,aAAa,CAAC,CAAA;QAC/F,IAAI,GAAG,WAAW,CAAC,MAAM,CAAC,QAAQ,EAAE;YACnC,GAAG,MAAM,CAAC,IAAI;YACd,UAAU,EAAE,OAAO,CAAC,UAAU;YAC9B,OAAO,EAAE,OAAO,CAAC,OAAO;YACxB,cAAc,EAAE,UAAU,CAAC,cAAc;YACzC,cAAc,EAAE,UAAU,CAAC,cAAc;YACzC,KAAK,EAAE,OAAO,CAAC,KAAK;SACJ,CAAC,CAAA;IACnB,CAAC;SAAM,IAAI,MAAM,CAAC,IAAI,EAAE,CAAC;QACxB,IAAI,GAAG,MAAM,CAAC,IAAI,CAAA;IACnB,CAAC;SAAM,CAAC;QACP,MAAM,IAAI,KAAK,CAAC,0CAA0C,CAAC,CAAA;IAC5D,CAAC;IAED,yEAAyE;IACzE,MAAM,OAAO,CAAC,MAAM,CAAC,UAAU,CAAC,CAAC,MAAM,CAAC;QACvC,EAAE,EAAE,IAAI,EAAE;QACV,YAAY;QACZ,MAAM,EAAE,OAAO,CAAC,MAAM;QACtB,KAAK,EAAE,MAAM,CAAC,EAAE;QAChB,OAAO,EAAE,MAAM,CAAC,OAAO;QACvB,IAAI,EAAE,eAAe;QACrB,MAAM,EAAE,QAAQ;QAChB,UAAU;QACV,aAAa;QACb,SAAS,EAAE,IAAI,IAAI,EAAE,CAAC,WAAW,EAAE;KACnC,CAAC,CAAA;IAEF,gCAAgC;IAChC,MAAM,OAAO,GAAsB;QAClC,MAAM,EAAE,OAAO,CAAC,MAAM;QACtB,IAAI,EAAE,eAAe;QACrB,UAAU,EAAE;YACX;gBACC,KAAK,EAAE,MAAM,CAAC,EAAE;gBAChB,YAAY;gBACZ,UAAU;gBACV,gBAAgB,EAAE,EAAE;gBACpB,gBAAgB,EAAE,EAAE;gBACpB,aAAa;aACb;SACD;QACD,OAAO,EAAE,MAAM,CAAC,OAAO;QACvB,YAAY,EAAE,IAAI;QAClB,IAAI,EAAE,GAAG,OAAO,CAAC,UAAU,KAAK,OAAO,CAAC,WAAW,GAAG;QACtD,OAAO,EAAE,OAAO,CAAC,OAAO;KACxB,CAAA;IAED,MAAM,KAAK,CAAC,IAAI,CAAC,OAAO,CAAC,CAAA;IAEzB,OAAO,EAAE,UAAU,EAAE,CAAA;AACtB,CAAC;AAED,uDAAuD;AAEvD,KAAK,UAAU,mBAAmB,CACjC,KAAY,EACZ,EAAa,EACb,OAAkB,EAClB,OAA8B,EAC9B,aAAqB,EACrB,MAMC;IAED,IAAI,MAAM,GAAkB,IAAI,CAAA;IAChC,IAAI,cAAc,GAAG,CAAC,CAAA;IACtB,MAAM,MAAM,GAAqB,MAAM,CAAC,MAAM,IAAI,EAAE,MAAM,EAAE,CAAC,QAAQ,CAAC,EAAE,CAAA;IACxE,IAAI,CAAC,MAAM,CAAC,MAAM;QAAE,MAAM,CAAC,MAAM,GAAG,CAAC,QAAQ,CAAC,CAAA;IAE9C,OAAO,IAAI,EAAE,CAAC;QACb,MAAM,KAAK,GAAG,MAAM,kBAAkB,CAAC,EAAE,EAAE,MAAM,EAAE,OAAO,CAAC,SAAS,EAAE,MAAM,CAAC,CAAA;QAC7E,IAAI,KAAK,CAAC,MAAM,KAAK,CAAC;YAAE,MAAK;QAE7B,MAAM,UAAU,GAAqB,EAAE,CAAA;QACvC,KAAK,MAAM,GAAG,IAAI,KAAK,EAAE,CAAC;YACzB,MAAM,UAAU,GAAG,IAAI,EAAE,CAAA;YACzB,MAAM,aAAa,GAAG,IAAI,EAAE,CAAA;YAC5B,MAAM,gBAAgB,GAAG,MAAM,aAAa,CAAC,aAAa,EAAE;gBAC3D,YAAY,EAAE,GAAG,CAAC,EAAE;gBACpB,MAAM,EAAE,aAAa;gBACrB,IAAI,EAAE,QAAQ,CAAC,OAAO,CAAC,OAAO,CAAC;aAC/B,CAAC,CAAA;YACF,MAAM,gBAAgB,GAAG,MAAM,aAAa,CAAC,aAAa,EAAE;gBAC3D,YAAY,EAAE,GAAG,CAAC,EAAE;gBACpB,MAAM,EAAE,aAAa;gBACrB,IAAI,EAAE,QAAQ,CAAC,OAAO,CAAC,OAAO,CAAC;aAC/B,CAAC,CAAA;YAEF,MAAM,OAAO,CAAC,MAAM,CAAC,UAAU,CAAC,CAAC,MAAM,CAAC;gBACvC,EAAE,EAAE,IAAI,EAAE;gBACV,YAAY,EAAE,GAAG,CAAC,EAAE;gBACpB,MAAM,EAAE,OAAO,CAAC,MAAM;gBACtB,UAAU,EAAE,MAAM,CAAC,UAAU;gBAC7B,KAAK,EAAE,GAAG,CAAC,KAAK;gBAChB,OAAO,EAAE,MAAM,CAAC,OAAO;gBACvB,IAAI,EAAE,MAAM,CAAC,IAAI;gBACjB,MAAM,EAAE,QAAQ;gBAChB,UAAU;gBACV,aAAa;gBACb,SAAS,EAAE,IAAI,IAAI,EAAE,CAAC,WAAW,EAAE;aACnC,CAAC,CAAA;YAEF,UAAU,CAAC,IAAI,CAAC;gBACf,KAAK,EAAE,GAAG,CAAC,KAAK;gBAChB,YAAY,EAAE,GAAG,CAAC,EAAE;gBACpB,UAAU;gBACV,gBAAgB;gBAChB,gBAAgB;gBAChB,aAAa;aACb,CAAC,CAAA;QACH,CAAC;QAED,MAAM,OAAO,GAAsB;YAClC,MAAM,EAAE,OAAO,CAAC,MAAM;YACtB,IAAI,EAAE,MAAM,CAAC,IAAI;YACjB,UAAU;YACV,OAAO,EAAE,MAAM,CAAC,OAAO;YACvB,YAAY,EAAE,MAAM,CAAC,IAAI;YACzB,IAAI,E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package/dist/utils/utm.d.ts

@@ -0,0 +1,26 @@
+/** UTM tags for links that stay on the sending site. */
+export interface LinkUtm {
+    /** Sending site's host (e.g. `fronts.co`). Only links to it, or a subdomain, are tagged. */
+    siteHost: string;
+    source: string;
+    medium: string;
+    /** Campaign or template identifier; reduced to `[a-z0-9_-]`. */
+    campaign: string;
+}
+/**
+ * The tags every campaign, digest and broadcast link to the sending site
+ * carries: source `newsletter`, medium `email`, campaign = the campaign id.
+ * GA4 files source/medium `newsletter / email` under its Email channel.
+ */
+export declare function emailLinkUtm(options: {
+    siteUrl: string;
+}, campaignId: string): LinkUtm;
+/**
+ * Add utm_source / utm_medium / utm_campaign to a link that points at the
+ * sending site. Off-site links, non-http(s) links, links with a template
+ * placeholder, and links that already carry a utm_source are returned as-is.
+ */
+export declare function addUtmParams(href: string, utm: LinkUtm): string;
+/** Tag every `<a href="...">` in the HTML that addUtmParams accepts. */
+export declare function tagLinksWithUtm(html: string, utm: LinkUtm): string;
+//# sourceMappingURL=utm.d.ts.map

package/dist/utils/utm.d.ts.map

@@ -0,0 +1 @@
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package/dist/utils/utm.js

@@ -0,0 +1,63 @@
+// UTM tagging for links in campaign, digest and broadcast emails.
+//
+// Mailer links used to reach GA4 untagged, so email clicks landed as direct
+// traffic. Tagging happens before the click-tracking rewrite wraps each href,
+// so the tagged URL is what the redirect finally sends the reader to.
+function utmValue(value) {
+    return value
+        .toLowerCase()
+        .replace(/[^a-z0-9_-]+/g, '-')
+        .replace(/^-+|-+$/g, '')
+        .slice(0, 100);
+}
+/**
+ * The tags every campaign, digest and broadcast link to the sending site
+ * carries: source `newsletter`, medium `email`, campaign = the campaign id.
+ * GA4 files source/medium `newsletter / email` under its Email channel.
+ */
+export function emailLinkUtm(options, campaignId) {
+    return {
+        siteHost: new URL(options.siteUrl).hostname,
+        source: 'newsletter',
+        medium: 'email',
+        campaign: campaignId,
+    };
+}
+/**
+ * Add utm_source / utm_medium / utm_campaign to a link that points at the
+ * sending site. Off-site links, non-http(s) links, links with a template
+ * placeholder, and links that already carry a utm_source are returned as-is.
+ */
+export function addUtmParams(href, utm) {
+    if (href.includes('{{'))
+        return href;
+    let url;
+    try {
+        url = new URL(href);
+    }
+    catch {
+        return href;
+    }
+    if (url.protocol !== 'https:' && url.protocol !== 'http:')
+        return href;
+    const host = url.hostname.toLowerCase();
+    const site = utm.siteHost.toLowerCase();
+    if (host !== site && !host.endsWith(`.${site}`))
+        return href;
+    if (url.searchParams.has('utm_source'))
+        return href;
+    url.searchParams.set('utm_source', utmValue(utm.source));
+    url.searchParams.set('utm_medium', utmValue(utm.medium));
+    const campaign = utmValue(utm.campaign);
+    if (campaign)
+        url.searchParams.set('utm_campaign', campaign);
+    return url.toString();
+}
+/** Tag every `<a href="...">` in the HTML that addUtmParams accepts. */
+export function tagLinksWithUtm(html, utm) {
+    return html.replace(/<a\s([^>]*?)href\s*=\s*"([^"]*)"([^>]*?)>/gi, (match, before, href, after) => {
+        const tagged = addUtmParams(href, utm);
+        return tagged === href ? match : `<a ${before}href="${tagged}"${after}>`;
+    });
+}
+//# sourceMappingURL=utm.js.map

package/dist/utils/utm.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"utm.js","sourceRoot":"","sources":["../../src/utils/utm.ts"],"names":[],"mappings":"AAAA,kEAAkE;AAClE,EAAE;AACF,4EAA4E;AAC5E,8EAA8E;AAC9E,sEAAsE;AAYtE,SAAS,QAAQ,CAAC,KAAa;IAC9B,OAAO,KAAK;SACV,WAAW,EAAE;SACb,OAAO,CAAC,eAAe,EAAE,GAAG,CAAC;SAC7B,OAAO,CAAC,UAAU,EAAE,EAAE,CAAC;SACvB,KAAK,CAAC,CAAC,EAAE,GAAG,CAAC,CAAA;AAChB,CAAC;AAED;;;;GAIG;AACH,MAAM,UAAU,YAAY,CAAC,OAA4B,EAAE,UAAkB;IAC5E,OAAO;QACN,QAAQ,EAAE,IAAI,GAAG,CAAC,OAAO,CAAC,OAAO,CAAC,CAAC,QAAQ;QAC3C,MAAM,EAAE,YAAY;QACpB,MAAM,EAAE,OAAO;QACf,QAAQ,EAAE,UAAU;KACpB,CAAA;AACF,CAAC;AAED;;;;GAIG;AACH,MAAM,UAAU,YAAY,CAAC,IAAY,EAAE,GAAY;IACtD,IAAI,IAAI,CAAC,QAAQ,CAAC,IAAI,CAAC;QAAE,OAAO,IAAI,CAAA;IACpC,IAAI,GAAQ,CAAA;IACZ,IAAI,CAAC;QACJ,GAAG,GAAG,IAAI,GAAG,CAAC,IAAI,CAAC,CAAA;IACpB,CAAC;IAAC,MAAM,CAAC;QACR,OAAO,IAAI,CAAA;IACZ,CAAC;IACD,IAAI,GAAG,CAAC,QAAQ,KAAK,QAAQ,IAAI,GAAG,CAAC,QAAQ,KAAK,OAAO;QAAE,OAAO,IAAI,CAAA;IACtE,MAAM,IAAI,GAAG,GAAG,CAAC,QAAQ,CAAC,WAAW,EAAE,CAAA;IACvC,MAAM,IAAI,GAAG,GAAG,CAAC,QAAQ,CAAC,WAAW,EAAE,CAAA;IACvC,IAAI,IAAI,KAAK,IAAI,IAAI,CAAC,IAAI,CAAC,QAAQ,CAAC,IAAI,IAAI,EAAE,CAAC;QAAE,OAAO,IAAI,CAAA;IAC5D,IAAI,GAAG,CAAC,YAAY,CAAC,GAAG,CAAC,YAAY,CAAC;QAAE,OAAO,IAAI,CAAA;IACnD,GAAG,CAAC,YAAY,CAAC,GAAG,CAAC,YAAY,EAAE,QAAQ,CAAC,GAAG,CAAC,MAAM,CAAC,CAAC,CAAA;IACxD,GAAG,CAAC,YAAY,CAAC,GAAG,CAAC,YAAY,EAAE,QAAQ,CAAC,GAAG,CAAC,MAAM,CAAC,CAAC,CAAA;IACxD,MAAM,QAAQ,GAAG,QAAQ,CAAC,GAAG,CAAC,QAAQ,CAAC,CAAA;IACvC,IAAI,QAAQ;QAAE,GAAG,CAAC,YAAY,CAAC,GAAG,CAAC,cAAc,EAAE,QAAQ,CAAC,CAAA;IAC5D,OAAO,GAAG,CAAC,QAAQ,EAAE,CAAA;AACtB,CAAC;AAED,wEAAwE;AACxE,MAAM,UAAU,eAAe,CAAC,IAAY,EAAE,GAAY;IACzD,OAAO,IAAI,CAAC,OAAO,CAClB,6CAA6C,EAC7C,CAAC,KAAK,EAAE,MAAc,EAAE,IAAY,EAAE,KAAa,EAAE,EAAE;QACtD,MAAM,MAAM,GAAG,YAAY,CAAC,IAAI,EAAE,GAAG,CAAC,CAAA;QACtC,OAAO,MAAM,KAAK,IAAI,CAAC,CAAC,CAAC,KAAK,CAAC,CAAC,CAAC,MAAM,MAAM,SAAS,MAAM,IAAI,KAAK,GAAG,CAAA;IACzE,CAAC,CACD,CAAA;AACF,CAAC"}

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@growth-labs/mailer",
-  "version": "0.7.0",
+  "version": "0.8.1",
   "type": "module",
   "types": "./dist/index.d.ts",
   "exports": {

package/src/_internal/tracking-update.ts

@@ -0,0 +1,67 @@
+// Loud failure for open/click tracking updates.
+//
+// The open pixel and click redirect update one gl_email_sends row by
+// tracking id. When the route is bound to the wrong D1 (a producer that
+// writes sends elsewhere), the UPDATE matches zero rows and every send looks
+// unopened forever. That silent drift is what left 745 Fronts sends at
+// opened=0 while WAE counted hundreds of opens, so a zero-row update now
+// distinguishes "row already past this status" (fine) from "no such row in
+// this D1" (an error with a stable code, visible in Workers observability).
+
+export const GL_MAILER_TRACKING_ROW_MISSING = 'GL_MAILER_TRACKING_ROW_MISSING'
+export const GL_MAILER_TRACKING_UPDATE_FAILED = 'GL_MAILER_TRACKING_UPDATE_FAILED'
+
+interface D1PreparedStatementLike {
+	bind(...values: unknown[]): { first<T = unknown>(): Promise<T | null> }
+}
+
+interface D1Like {
+	prepare(query: string): D1PreparedStatementLike
+}
+
+/** Rows changed by a D1 write, or undefined when the result carries no count. */
+export function changedRows(result: unknown): number | undefined {
+	const changes = (result as { meta?: { changes?: unknown } } | null | undefined)?.meta?.changes
+	return typeof changes === 'number' ? changes : undefined
+}
+
+/**
+ * Call after a tracking UPDATE. Does nothing when the update changed a row.
+ * On zero rows, checks the row exists: absent logs GL_MAILER_TRACKING_ROW_MISSING.
+ * Never throws; the pixel and the redirect must still respond.
+ */
+export async function reportIfNoRowUpdated(
+	d1: D1Like,
+	bindingName: string,
+	trackingId: string,
+	route: 'open' | 'click',
+	updateResult: unknown,
+): Promise<void> {
+	if (changedRows(updateResult) !== 0) return
+	try {
+		const row = await d1
+			.prepare('SELECT status FROM gl_email_sends WHERE tracking_id = ? LIMIT 1')
+			.bind(trackingId)
+			.first<{ status: string }>()
+		if (row) return
+		console.error(
+			`[mailer] ${GL_MAILER_TRACKING_ROW_MISSING}: track-${route} for trackingId=${trackingId} ` +
+				`matched no gl_email_sends row in env.${bindingName}. The send was recorded in a ` +
+				'different D1, or the id is unknown: set sendsD1Binding to the D1 that holds the sends.',
+		)
+	} catch (err) {
+		logTrackingUpdateFailed(route, trackingId, bindingName, err)
+	}
+}
+
+export function logTrackingUpdateFailed(
+	route: 'open' | 'click',
+	trackingId: string,
+	bindingName: string,
+	err: unknown,
+): void {
+	console.error(
+		`[mailer] ${GL_MAILER_TRACKING_UPDATE_FAILED}: track-${route} for trackingId=${trackingId} ` +
+			`could not update env.${bindingName}: ${err instanceof Error ? err.message : String(err)}`,
+	)
+}

package/src/queue/consumer.ts

@@ -285,9 +285,15 @@ export async function handleEmailQueue(
 					},
 				)
 			} else {
+				// Record what the provider said: `hard` for a permanent refusal, `soft` for
+				// a transient failure that exhausted its retries, suffixed with the
+				// provider's own error code when it gave one (`hard:E_RECIPIENT_REJECTED`).
+				const bounceType = `${result.retryable ? 'soft' : 'hard'}${
+					result.errorCode ? `:${result.errorCode}` : ''
+				}`
 				await updateSendStatus(db, recipient.trackingId, 'bounced', {
 					bouncedAt: new Date().toISOString(),
-					bounceType: 'hard',
+					bounceType,
 				})
 				emitMailerAnalyticsEvent(
 					analyticsOptions(options, effective, message.body.siteId),
@@ -303,10 +309,14 @@ export async function handleEmailQueue(
 							type,
 							siteId: message.body.siteId,
 							error: result.error,
+							errorCode: result.errorCode,
+							bounceType,
 						},
 					},
 				)
-				console.error(`[mailer] Send failed for ${recipient.email}: ${result.error}`)
+				console.error(
+					`[mailer] Send failed for ${recipient.email} (${bounceType}): ${result.error}`,
+				)
 			}
 		}
 

package/src/routes/track-click.ts

@@ -1,9 +1,10 @@
 import { env as cloudflareEnv } from 'cloudflare:workers'
 import { config } from 'virtual:growth-labs/mailer/config'
 import type { APIRoute } from 'astro'
-import { and, eq, inArray } from 'drizzle-orm'
+import { and, eq, inArray, sql } from 'drizzle-orm'
 import { drizzle } from 'drizzle-orm/d1'
-import { probeMailerSchema } from '../_internal/schema-probe.js'
+import { probeMailerSendsSchema } from '../_internal/schema-probe.js'
+import { logTrackingUpdateFailed, reportIfNoRowUpdated } from '../_internal/tracking-update.js'
 import { emailSends } from '../schema/sends.js'
 import { emitMailerAnalyticsEvent } from '../utils/analytics.js'
 
@@ -27,22 +28,28 @@ export const GET: APIRoute = async (context) => {
 	}
 
 	// Update status to 'clicked' only when it hasn't already reached 'clicked'.
-	// On schema miss the probe logs GL_MAILER_SCHEMA_MISSING and we skip the
-	// D1 update — but always still 302 to the destination so we don't break
-	// the user's actual click intent.
+	// A click proves the message was delivered and read, so delivered_at and
+	// opened_at are filled when nothing else set them (image-blocking clients
+	// never fire the pixel). Only gl_email_sends is touched, so only that table
+	// is probed. On schema miss the probe logs GL_MAILER_SCHEMA_MISSING and we
+	// skip the D1 update; a zero-row update or a D1 error is logged loudly. We
+	// always still 302 to the destination so the user's click intent is kept.
+	const bindingsEnv = cloudflareEnv as Record<string, unknown>
+	const sendsBindingName = config.sendsD1Binding ?? config.d1Binding
 	try {
-		const bindingsEnv = cloudflareEnv as Record<string, unknown>
 		if (bindingsEnv) {
-			const sendsBindingName = config.sendsD1Binding ?? config.d1Binding
 			const d1 = bindingsEnv[sendsBindingName] as D1Database
-			const schema = await probeMailerSchema(d1, sendsBindingName)
+			const schema = await probeMailerSendsSchema(d1, sendsBindingName)
 			if (schema.ok) {
 				const db = drizzle(d1)
-				await db
+				const now = new Date().toISOString()
+				const result = await db
 					.update(emailSends)
 					.set({
 						status: 'clicked',
-						clickedAt: new Date().toISOString(),
+						clickedAt: now,
+						openedAt: sql`coalesce(${emailSends.openedAt}, ${now})`,
+						deliveredAt: sql`coalesce(${emailSends.deliveredAt}, ${now})`,
 					})
 					.where(
 						and(
@@ -50,10 +57,11 @@ export const GET: APIRoute = async (context) => {
 							inArray(emailSends.status, ['sent', 'delivered', 'opened']),
 						),
 					)
+				await reportIfNoRowUpdated(d1, sendsBindingName, trackingId, 'click', result)
 			}
 		}
-	} catch {
-		// Never fail the redirect on DB errors
+	} catch (err) {
+		logTrackingUpdateFailed('click', trackingId, sendsBindingName, err)
 	}
 
 	emitMailerAnalyticsEvent(config, cloudflareEnv as Record<string, unknown>, 'newsletter_clicked', {

package/src/routes/track-open.ts

@@ -1,9 +1,10 @@
 import { env as cloudflareEnv } from 'cloudflare:workers'
 import { config } from 'virtual:growth-labs/mailer/config'
 import type { APIRoute } from 'astro'
-import { and, eq, inArray } from 'drizzle-orm'
+import { and, eq, inArray, sql } from 'drizzle-orm'
 import { drizzle } from 'drizzle-orm/d1'
-import { probeMailerSchema } from '../_internal/schema-probe.js'
+import { probeMailerSendsSchema } from '../_internal/schema-probe.js'
+import { logTrackingUpdateFailed, reportIfNoRowUpdated } from '../_internal/tracking-update.js'
 import { emailSends } from '../schema/sends.js'
 import { emitMailerAnalyticsEvent } from '../utils/analytics.js'
 import { TRANSPARENT_GIF } from '../utils/tracking.js'
@@ -16,22 +17,28 @@ export const GET: APIRoute = async (context) => {
 	}
 
 	// Update status to 'opened' only when currently 'sent' or 'delivered'
-	// to avoid downgrading from 'clicked'. On schema miss, the probe logs
-	// GL_MAILER_SCHEMA_MISSING and we skip the D1 work — but always still
-	// return the transparent GIF so we don't break email rendering.
+	// to avoid downgrading from 'clicked'. An open proves delivery, so
+	// delivered_at is filled when no delivery webhook set it. Only
+	// gl_email_sends is touched, so only that table is probed: the sends D1 of
+	// a realm holds no gl_subscribers. On schema miss, the probe logs
+	// GL_MAILER_SCHEMA_MISSING and we skip the D1 work; a zero-row update or a
+	// D1 error is logged loudly. The transparent GIF is returned regardless so
+	// email rendering never breaks.
+	const bindingsEnv = cloudflareEnv as Record<string, unknown>
+	const sendsBindingName = config.sendsD1Binding ?? config.d1Binding
 	try {
-		const bindingsEnv = cloudflareEnv as Record<string, unknown>
 		if (bindingsEnv) {
-			const sendsBindingName = config.sendsD1Binding ?? config.d1Binding
 			const d1 = bindingsEnv[sendsBindingName] as D1Database
-			const schema = await probeMailerSchema(d1, sendsBindingName)
+			const schema = await probeMailerSendsSchema(d1, sendsBindingName)
 			if (schema.ok) {
 				const db = drizzle(d1)
-				await db
+				const now = new Date().toISOString()
+				const result = await db
 					.update(emailSends)
 					.set({
 						status: 'opened',
-						openedAt: new Date().toISOString(),
+						openedAt: now,
+						deliveredAt: sql`coalesce(${emailSends.deliveredAt}, ${now})`,
 					})
 					.where(
 						and(
@@ -39,10 +46,11 @@ export const GET: APIRoute = async (context) => {
 							inArray(emailSends.status, ['sent', 'delivered']),
 						),
 					)
+				await reportIfNoRowUpdated(d1, sendsBindingName, trackingId, 'open', result)
 			}
 		}
-	} catch {
-		// Never fail the pixel response on DB errors
+	} catch (err) {
+		logTrackingUpdateFailed('open', trackingId, sendsBindingName, err)
 	}
 
 	emitMailerAnalyticsEvent(config, cloudflareEnv as Record<string, unknown>, 'newsletter_opened', {

package/src/types.ts

@@ -163,6 +163,8 @@ export interface SendResult {
 	success: boolean
 	messageId?: string
 	error?: string
+	/** The provider's own error code (e.g. Cloudflare `E_*`), when it supplies one. */
+	errorCode?: string
 	retryable: boolean
 }
 

package/src/utils/broadcast.ts

@@ -10,6 +10,7 @@ import { resolveSigningSecret, siteHost } from './runtime-secrets.js'
 import type { MailerEnv } from './send.js'
 import { generateToken } from './tokens.js'
 import { injectTrackingPixel, rewriteLinksForTracking } from './tracking.js'
+import { emailLinkUtm, tagLinksWithUtm } from './utm.js'
 
 type DrizzleDB = ReturnType<typeof drizzle>
 
@@ -244,10 +245,15 @@ async function filterAlreadySent(
  * Build the broadcast HTML with the tracking pixel + click-rewrite applied
  * once (the per-recipient {{TRACKING_ID}} is substituted in the consumer).
  */
-function prepareBroadcastHtml(html: string, options: ResolvedMailerOptions): string {
+function prepareBroadcastHtml(
+	html: string,
+	options: ResolvedMailerOptions,
+	campaignId: string,
+): string {
 	const trackOpenUrl = `${options.siteUrl}${options.trackOpenPath}`
 	const trackClickUrl = `${options.siteUrl}${options.trackClickPath}`
-	return rewriteLinksForTracking(injectTrackingPixel(html, trackOpenUrl), trackClickUrl)
+	const tagged = tagLinksWithUtm(html, emailLinkUtm(options, campaignId))
+	return rewriteLinksForTracking(injectTrackingPixel(tagged, trackOpenUrl), trackClickUrl)
 }
 
 function chunk<T>(items: T[], size: number): T[][] {
@@ -339,7 +345,7 @@ export async function sendBroadcast(
 	const signingSecret = signingSecretResult.secret
 	const host = siteHost(options.siteUrl)
 
-	const html = prepareBroadcastHtml(params.html, options)
+	const html = prepareBroadcastHtml(params.html, options, campaignId)
 	const now = new Date().toISOString()
 
 	// 4. Per-recipient row write + queue-recipient build.

package/src/utils/index.ts

@@ -50,4 +50,5 @@ export {
 	rewriteLinksForTracking,
 	TRANSPARENT_GIF,
 } from './tracking.js'
+export { addUtmParams, emailLinkUtm, type LinkUtm, tagLinksWithUtm } from './utm.js'
 export { signWebhookPayload, verifyWebhookSignature } from './webhook-signature.js'

package/src/utils/providers.ts

@@ -43,11 +43,13 @@ export class CloudflareEmailProvider implements EmailProvider {
 			return { success: true, retryable: false }
 		} catch (err) {
 			const message = err instanceof Error ? err.message : String(err)
-			const isRetryable = isNetworkOrServerError(message)
+			const isRetryable = isRetryableFailure(err, message)
 
+			const errorCode = providerErrorCode(err)
 			return {
 				success: false,
 				error: message,
+				...(errorCode ? { errorCode } : {}),
 				retryable: isRetryable,
 			}
 		}
@@ -66,18 +68,100 @@ export function sleep(ms: number): Promise<void> {
 	return new Promise((resolve) => setTimeout(resolve, ms))
 }
 
+/** The provider's error code, when the thrown error carries a string or numeric `code`. */
+function providerErrorCode(err: unknown): string | undefined {
+	if (typeof err !== 'object' || err === null) return undefined
+	const code = (err as { code?: unknown }).code
+	if (typeof code === 'string' && code.length > 0) return code.slice(0, 80)
+	if (typeof code === 'number' && Number.isFinite(code)) return String(code)
+	return undefined
+}
+
+/**
+ * Whether a failed send is worth retrying (`soft`) rather than a permanent refusal (`hard`).
+ *
+ * A status code decides before any wording does:
+ * - an SMTP enhanced status (`5.1.1`) or reply code (`550`) in the error's code fields or at the
+ *   start of its message: `5xx` is permanent, `4xx` is transient;
+ * - an HTTP status from the provider's API (`status` / `statusCode`): `5xx`, `408`, `425` and
+ *   `429` are transient, any other `4xx` is permanent.
+ * Without a code, network faults, timeouts and server-side wording are transient and everything
+ * else is permanent. The message is never scanned for a bare digit.
+ */
+function isRetryableFailure(err: unknown, message: string): boolean {
+	const smtp = smtpClass(err, message)
+	if (smtp !== undefined) return smtp === 4
+	const http = httpStatus(err)
+	if (http !== undefined) return http >= 500 || http === 408 || http === 425 || http === 429
+	return isNetworkOrServerError(message)
+}
+
+const ENHANCED_STATUS = /(?<![\d.])([245])\.\d{1,3}\.\d{1,3}(?![\d.])/
+const SMTP_REPLY_AT_START = /^\s*([45])\d\d(?:[\s-]|$)/
+const SMTP_REPLY_LABELLED =
+	/\b(?:smtp|esmtp)\b[^\d]{0,24}([45])\d\d(?!\d)|\b(?:reply|response)\s+code[:\s]*([45])\d\d(?!\d)/i
+
+/** The SMTP status class (4 or 5) an error reports, or undefined when it reports none. */
+function smtpClass(err: unknown, message: string): 4 | 5 | undefined {
+	const fields: unknown[] = []
+	if (typeof err === 'object' && err !== null) {
+		const e = err as Record<string, unknown>
+		fields.push(e.enhancedStatus, e.enhancedCode, e.responseCode, e.smtpCode, e.smtpStatus)
+		// A numeric `code` (or a bare "550") is an SMTP reply code; other string codes are provider codes.
+		if (typeof e.code === 'number') fields.push(e.code)
+		else if (typeof e.code === 'string' && /^[45]\d\d$/.test(e.code)) fields.push(Number(e.code))
+	}
+	for (const f of fields) {
+		if (typeof f === 'number' && Number.isInteger(f) && f >= 400 && f < 600) {
+			return f >= 500 ? 5 : 4
+		}
+		if (typeof f === 'string') {
+			const enhanced = ENHANCED_STATUS.exec(f)
+			if (enhanced) return enhanced[1] === '5' ? 5 : enhanced[1] === '4' ? 4 : undefined
+			const reply = SMTP_REPLY_AT_START.exec(f)
+			if (reply) return reply[1] === '5' ? 5 : 4
+		}
+	}
+	const enhanced = ENHANCED_STATUS.exec(message)
+	if (enhanced) return enhanced[1] === '5' ? 5 : enhanced[1] === '4' ? 4 : undefined
+	const reply = SMTP_REPLY_AT_START.exec(message) ?? SMTP_REPLY_LABELLED.exec(message)
+	if (reply) {
+		const digit = reply[1] ?? reply[2]
+		return digit === '5' ? 5 : 4
+	}
+	return undefined
+}
+
+/** The HTTP status the provider's API answered with, when the error carries one. */
+function httpStatus(err: unknown): number | undefined {
+	if (typeof err !== 'object' || err === null) return undefined
+	const e = err as { status?: unknown; statusCode?: unknown }
+	for (const v of [e.status, e.statusCode]) {
+		if (typeof v === 'number' && Number.isInteger(v) && v >= 400 && v < 600) return v
+	}
+	return undefined
+}
+
 function isNetworkOrServerError(message: string): boolean {
 	const patterns = [
 		'network',
 		'timeout',
+		'timed out',
+		'etimedout',
 		'econnrefused',
 		'econnreset',
 		'enotfound',
+		'eai_again',
+		'epipe',
+		'ehostunreach',
+		'fetch failed',
 		'socket',
-		'5',
 		'server error',
 		'service unavailable',
 		'internal server',
+		'temporarily',
+		'try again',
+		'rate limit',
 	]
 	const lower = message.toLowerCase()
 	return patterns.some((p) => lower.includes(p))

package/src/utils/send.ts

@@ -17,6 +17,7 @@ import { renderDigestItems, renderEmail } from './templates.js'
 import { generateToken } from './tokens.js'
 import { injectTrackingPixel, rewriteLinksForTracking } from './tracking.js'
 import { buildSubscriberManageUrls } from './urls.js'
+import { emailLinkUtm, tagLinksWithUtm } from './utm.js'
 
 type DrizzleDB = ReturnType<typeof drizzle>
 
@@ -274,6 +275,7 @@ export async function sendCampaign(
 	// Inject tracking
 	const trackOpenUrl = `${options.siteUrl}${options.trackOpenPath}`
 	const trackClickUrl = `${options.siteUrl}${options.trackClickPath}`
+	html = tagLinksWithUtm(html, emailLinkUtm(options, campaignId))
 	html = injectTrackingPixel(html, trackOpenUrl)
 	html = rewriteLinksForTracking(html, trackClickUrl)
 
@@ -320,6 +322,7 @@ export async function sendDigest(
 	// Inject tracking
 	const trackOpenUrl = `${options.siteUrl}${options.trackOpenPath}`
 	const trackClickUrl = `${options.siteUrl}${options.trackClickPath}`
+	html = tagLinksWithUtm(html, emailLinkUtm(options, campaignId))
 	html = injectTrackingPixel(html, trackOpenUrl)
 	html = rewriteLinksForTracking(html, trackClickUrl)