@gonzih/skills-marketing 1.0.0

package/LICENSE

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+MIT License
+
+Copyright (c) 2026 gonzih
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/README.md

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+# @gonzih/skills-marketing
+
+Claude Code skill suite for marketing managers, brand strategists, and content creators.
+
+## Skills included
+
+| Skill | Command | Description |
+|---|---|---|
+| Content Calendar | `/content-calendar` | Generate a monthly content calendar with themes, post ideas, platform strategies, and hashtag plans |
+| Brand Voice Guide | `/brand-voice-guide` | Build a brand voice document with tone, vocabulary, dos/don'ts, and channel-specific sample copy |
+| Campaign Brief | `/campaign-brief` | Write a full campaign brief with objective, audience, messaging hierarchy, channels, and KPIs |
+| Competitor Teardown | `/competitor-teardown` | Analyze a competitor's positioning, messaging gaps, content themes, and exploitable weaknesses |
+
+## Install
+
+```bash
+npx @gonzih/skills-marketing
+```
+
+Or install globally:
+
+```bash
+npm install -g @gonzih/skills-marketing
+```
+
+Skills are copied to `~/.claude/skills/`. Restart Claude Code after installing.
+
+## Usage
+
+```
+/content-calendar Acme Co June "B2B SaaS buyers" "drive trial signups"
+/brand-voice-guide "Acme Co" SaaS "startup founders" "bold, direct, human"
+/campaign-brief "Acme Pro plan" "generate 500 trials" "$20k" "6 weeks"
+/competitor-teardown Competitor "Acme Co" "website, LinkedIn, ads"
+```
+
+## License
+
+MIT

package/install.js

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+#!/usr/bin/env node
+import { copyFileSync, mkdirSync, existsSync } from 'fs';
+import { join } from 'path';
+import { homedir } from 'os';
+
+const skillsDir = join(homedir(), '.claude', 'skills');
+const skills = ['content-calendar', 'brand-voice-guide', 'campaign-brief', 'competitor-teardown'];
+
+for (const skill of skills) {
+  const dest = join(skillsDir, skill);
+  if (!existsSync(dest)) mkdirSync(dest, { recursive: true });
+  copyFileSync(new URL(`./skills/${skill}/SKILL.md`, import.meta.url).pathname, join(dest, 'SKILL.md'));
+  console.log(`✓ Installed /${skill}`);
+}
+console.log('\nSkills installed! Restart Claude Code to use them.');

package/package.json

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+{
+  "name": "@gonzih/skills-marketing",
+  "version": "1.0.0",
+  "description": "Claude Code skill suite for marketing managers, brand strategists, and content creators",
+  "type": "module",
+  "scripts": {
+    "postinstall": "node install.js"
+  },
+  "files": [
+    "skills/",
+    "install.js",
+    "README.md",
+    "LICENSE"
+  ],
+  "keywords": [
+    "claude",
+    "claude-code",
+    "skills",
+    "marketing",
+    "content",
+    "brand",
+    "campaign"
+  ],
+  "author": "gonzih",
+  "license": "MIT",
+  "repository": {
+    "type": "git",
+    "url": "https://github.com/gonzih/skills-marketing"
+  }
+}

package/skills/brand-voice-guide/SKILL.md

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+---
+name: brand-voice-guide
+description: Build a comprehensive brand voice document covering tone, vocabulary, dos and don'ts, and sample copy for three channels.
+triggers: ["brand voice", "tone of voice guide", "brand voice guide", "brand guidelines", "how should we sound"]
+---
+
+# Brand Voice Guide
+
+## What this skill does
+Creates a detailed, actionable brand voice document that any writer or marketer can pick up and use immediately. Covers the brand's personality, tone spectrum, vocabulary preferences, hard rules, and channel-specific sample copy — giving teams a consistent foundation for all communications.
+
+## How to invoke
+/brand-voice-guide [brand name] [industry] [target audience] [3 personality adjectives]
+
+## Workflow steps
+
+### Step 1 — Define brand personality
+Extract or establish the brand's core personality using a 3–5 adjective framework (e.g., "bold, approachable, expert"). Map these to a tone spectrum (formal ↔ casual, serious ↔ playful, authoritative ↔ humble) and identify where the brand sits on each axis.
+
+### Step 2 — Build the vocabulary guide
+Create three vocabulary lists: (1) Power words — terms that embody the brand's identity and should be used frequently; (2) Avoid list — words, phrases, or jargon that conflict with the brand's voice or feel off-brand; (3) Competitor language to avoid — phrasing that sounds generic or copies rivals.
+
+### Step 3 — Write dos and don'ts
+Produce 8–10 concrete dos and don'ts with brief explanations and before/after examples. Cover sentence structure, punctuation style, emoji use, humor approach, and how to handle sensitive or complex topics.
+
+### Step 4 — Draft channel-specific sample copy
+Write sample copy for three channels selected from: email subject lines, social media posts, website hero copy, ad headlines, push notifications, customer support scripts, or blog intros. Each sample should demonstrate the voice in action and be directly usable or lightly adapted.
+
+### Step 5 — Compile the voice document
+Assemble all elements into a structured guide: personality overview, tone spectrum, vocabulary lists, dos/don'ts, and channel samples. Add a one-paragraph "voice in a nutshell" summary for onboarding new team members quickly.
+
+## Example outputs
+A 500–800 word brand voice document with a personality summary, tone axes, power words, avoid list, 8 dos/don'ts with examples, and three channel-specific copy samples. Formatted as a reference document ready to share with writers, agencies, or AI tools.

package/skills/campaign-brief/SKILL.md

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+---
+name: campaign-brief
+description: Write a full marketing campaign brief including objective, audience, messaging hierarchy, channels, KPIs, and budget allocation.
+triggers: ["campaign brief", "marketing brief", "write a brief", "campaign plan", "launch campaign"]
+---
+
+# Campaign Brief
+
+## What this skill does
+Produces a professional, agency-quality marketing campaign brief that aligns stakeholders and gives creative and media teams everything they need to execute. Covers strategic context, audience definition, messaging hierarchy, channel mix, success metrics, and indicative budget allocation — all in one structured document.
+
+## How to invoke
+/campaign-brief [brand/product] [campaign goal] [budget range] [timeline]
+
+## Workflow steps
+
+### Step 1 — Define the campaign objective
+Clarify and sharpen the single primary objective using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound). Identify whether this is an awareness, consideration, conversion, or retention campaign, and articulate the business problem it solves.
+
+### Step 2 — Define the target audience
+Build a primary audience profile: demographics, psychographics, behaviors, pain points, motivations, and media habits. Identify a secondary audience if relevant. Include a "who we are NOT talking to" statement to keep creative focused.
+
+### Step 3 — Build the messaging hierarchy
+Construct a three-tier messaging hierarchy: (1) Core campaign idea — the single unifying thought; (2) Key messages — 3–4 supporting claims or proof points; (3) Call-to-action — the specific action the audience should take. Flag which messages are mandatory across all touchpoints.
+
+### Step 4 — Plan the channel mix
+Recommend a channel mix based on audience media habits and campaign objectives. For each channel, specify: role in the funnel (awareness/consideration/conversion), content format, frequency or flight dates, and any platform-specific creative requirements.
+
+### Step 5 — Set KPIs and budget allocation
+Define 3–5 KPIs with target benchmarks for each channel and the overall campaign. Provide an indicative budget allocation by channel as a percentage split, with rationale. Flag any measurement dependencies (pixel setup, UTM parameters, brand lift study, etc.).
+
+## Example outputs
+A structured 600–1000 word campaign brief covering: campaign overview, objective, target audience, messaging hierarchy, channel plan, KPIs with benchmarks, and budget allocation table. Formatted as a shareable document suitable for internal alignment or agency briefing.

package/skills/competitor-teardown/SKILL.md

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+---
+name: competitor-teardown
+description: Analyze a competitor's marketing strategy including positioning, messaging gaps, content themes, and exploitable weaknesses.
+triggers: ["competitor analysis", "competitor teardown", "analyze competitor", "competitive research", "what is my competitor doing"]
+---
+
+# Competitor Teardown
+
+## What this skill does
+Delivers a structured competitive marketing analysis that reveals how a rival positions itself, what narratives they own, where their messaging falls short, and where you can move to capture ground they're leaving open. Goes beyond surface-level observation to identify strategic opportunities your brand can exploit.
+
+## How to invoke
+/competitor-teardown [competitor name] [your brand/category] [channels to analyze]
+
+## Workflow steps
+
+### Step 1 — Map their positioning
+Analyze the competitor's core positioning: their stated or implied value proposition, the category they're competing in, the customer problem they claim to solve, and their differentiation claim. Identify whether they lead with product, emotion, price, status, or community.
+
+### Step 2 — Audit their messaging
+Examine their messaging across key touchpoints (website, ads, social, email if available). Identify their primary narrative, recurring power words and phrases, tone of voice, and visual/creative patterns. Note what they emphasize and — critically — what they never say.
+
+### Step 3 — Identify content themes and cadence
+Catalog the content themes they produce regularly: educational, product-led, social proof, thought leadership, cultural moments, etc. Note which formats they favor (video, long-form, UGC, influencer), posting frequency, and which platforms get the most investment.
+
+### Step 4 — Find the gaps and weaknesses
+Identify messaging gaps — audiences they're ignoring, problems they're not addressing, proof points they can't credibly claim, or emotional territory they've left unoccupied. Note overused claims that have become generic, inconsistencies between their positioning and actual product, and any audience frustrations visible in comments or reviews.
+
+### Step 5 — Produce the opportunity map
+Synthesize findings into an actionable opportunity map: 3–5 specific positioning or messaging moves your brand can make to differentiate, the whitespace themes you should own, the audiences you can steal, and the narrative angles that will make your competitor's strengths look like weaknesses.
+
+## Example outputs
+A structured competitive analysis covering: positioning summary, messaging audit, content theme map, weakness inventory, and a 3–5 point opportunity map with specific recommended moves. Formatted as a strategic document suitable for marketing leadership, agency briefings, or campaign planning sessions.

package/skills/content-calendar/SKILL.md

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+---
+name: content-calendar
+description: Generate a full monthly content calendar with themes, post ideas, platform strategies, copy angles, and hashtag plans.
+triggers: ["content calendar", "plan my content", "monthly content plan", "social media calendar", "content schedule"]
+---
+
+# Content Calendar
+
+## What this skill does
+Generates a complete monthly content calendar tailored to your brand, audience, and goals. Produces a week-by-week breakdown with themed content pillars, platform-specific post ideas, copy angles, and a hashtag strategy — ready to hand off to a content team or execute directly.
+
+## How to invoke
+/content-calendar [brand name] [month] [audience] [goals]
+
+## Workflow steps
+
+### Step 1 — Gather context
+Ask for or infer: brand name, industry, target audience, primary platforms (Instagram, LinkedIn, TikTok, X, etc.), content goals (awareness, engagement, leads, retention), brand voice keywords, and any campaigns or events in the target month.
+
+### Step 2 — Define content pillars
+Establish 4–5 monthly themes or content pillars that align with the brand's goals and audience interests. Each pillar should have a clear purpose (educate, entertain, convert, build community, showcase product/service).
+
+### Step 3 — Build the weekly calendar
+For each week of the month, assign a primary theme and generate specific post ideas per platform. Include: post format (carousel, reel, thread, article, story), copy angle or hook, key message, and a call-to-action.
+
+### Step 4 — Hashtag and keyword strategy
+Produce a tiered hashtag strategy: 3–5 branded hashtags, 5–8 niche community hashtags, and 3–5 broad reach hashtags. Flag which hashtags belong to which content pillar.
+
+### Step 5 — Output the calendar
+Deliver a structured table or week-by-week breakdown with all post ideas, formats, copy angles, and hashtags. Include a summary of the monthly narrative arc and any cross-platform repurposing opportunities.
+
+## Example outputs
+A 4-week calendar with 20–30 post ideas organized by week, platform, format, and copy hook. Includes a hashtag bank and a one-paragraph monthly narrative summary. Formatted as a table or structured list ready for import into a content management tool.