@getmcpads/google-ads-mcp-server 1.0.0

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package/NOTICE

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+google-ads-mcp-server
+Copyright 2026 GetMCPAds
+
+This product includes software developed at GetMCPAds (https://www.getmcpads.com).
+
+An open-source Model Context Protocol server for the Google Ads API.
+It is self-hosted and unaffiliated with Google.
+
+GetMCPAds also runs a managed gateway that covers Google Ads alongside
+Meta Ads, TikTok Ads, Pinterest Ads, GA4 and Search Console, with hosted
+OAuth and cross-platform reporting: https://www.getmcpads.com
+
+---
+
+Google, Google Ads and Google Ads API are trademarks of Google LLC. This
+project is not affiliated with, endorsed by, or sponsored by Google LLC.

package/README.md

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+# google-ads-mcp-server
+
+[![CI](https://github.com/getmcpads-com/google-ads-mcp-server/actions/workflows/ci.yml/badge.svg)](https://github.com/getmcpads-com/google-ads-mcp-server/actions/workflows/ci.yml)
+[![License: Apache 2.0](https://img.shields.io/badge/License-Apache_2.0-blue.svg)](LICENSE)
+[![Node](https://img.shields.io/badge/node-%E2%89%A518-brightgreen.svg)](package.json)
+
+An open-source [Model Context Protocol](https://modelcontextprotocol.io) server for the
+**Google Ads API**. It lets Claude, ChatGPT, Cursor or any MCP client read and analyse your
+Google Ads data, plan keywords, and change campaigns if you choose to.
+
+You run it. Your credentials stay on your machine. Nothing is proxied through a third party.
+
+```bash
+npx -y @getmcpads/google-ads-mcp-server
+```
+
+> **Prefer not to run it yourself?** [getmcpads.com](https://www.getmcpads.com) is the hosted
+> version of this server, with Google Ads alongside Meta Ads, TikTok Ads, Pinterest Ads, GA4 and
+> Search Console behind a single endpoint, hosted OAuth, and cross-platform reporting.
+> Same tools, same safety model, no setup.
+
+---
+
+## What you get
+
+| | |
+|---|---|
+| **31 read tools** | Campaigns, ad groups, budgets, bidding strategies, search terms, landing pages, Performance Max assets and placements, Shopping, recommendations, change history |
+| **7 write tools** | Off by default. Status, budgets, bids, schedules, renames, campaign creation. Each one **previews before it applies** |
+| **Full Keyword Planner** | Keyword ideas, historical metrics, forecasts, ad group themes, geo target suggestions |
+| **130 metrics, 84 dimensions** | With a compatibility matrix that catches invalid combinations before they hit the API |
+| **5 resources** | Live catalogues the model can read: metrics, dimensions, compatibility rules, 11 workflow recipes |
+| **GAQL and beyond** | `google_ads_run_gaql` for raw queries, and `google_ads_run_readonly_rpc` for the services GAQL cannot reach |
+
+### You do not need to know GAQL
+
+The Google Ads API is queried with GAQL, its own query language, and most of its surface is
+only reachable that way. This server carries the metric and dimension catalogues, so the model
+asks for `cost` and `conversions` by name and the server writes the query.
+
+`google_ads_validate_query` lets it check a combination before spending a call on it, and
+`google_ads_run_gaql` is still there when you want to write GAQL yourself.
+
+### Keyword Planner is not in GAQL
+
+Keyword ideas, historical volumes and forecasts live in a separate RPC service that GAQL
+cannot reach at all. Same for Reach Planner, audience insights and benchmarks. This server
+covers them through `google_ads_run_readonly_rpc` and dedicated tools.
+
+---
+
+## How this compares to Google's own MCP server
+
+Google shipped an official Google Ads MCP server in April 2026. It takes the opposite design
+approach, and the comparison is more nuanced than for other platforms.
+
+| | Google's official server | This server | [getmcpads.com](https://www.getmcpads.com) |
+|---|---|---|---|
+| Tools | **3**: list accounts, GAQL search, resource metadata | **38** (31 read + 7 write) | 38, plus 5 other platforms |
+| Hosting | Self-hosted (pipx) or Cloud Run | **Self-hosted.** stdio, local process | Hosted for you |
+| Requires knowing GAQL | **Yes**, for anything beyond listing accounts | No, catalogues drive the query | No |
+| Keyword Planner | ❌ | ✅ ideas, history, forecasts | ✅ |
+| Reach Planner, audience insights | ❌ | ✅ via read-only RPC | ✅ |
+| Performance Max diagnostics | Via hand-written GAQL | ✅ dedicated tools | ✅ |
+| Writes | ❌ read-only by design | ✅ **preview first**, applied only on `confirm: true` | ✅ preview first |
+| Metric compatibility | None | **Query planner splits incompatible requests** | Same planner |
+| Auditable | Yes, it is open too | **Yes.** Apache-2.0 | This server, audited |
+
+**Be fair about it.** Google's server is self-hostable too, so "your data stays on your
+machine" is not a difference here. Its 3 tools are a deliberate minimalist design: one GAQL
+tool can express most of the reporting surface, and a model fluent in GAQL will do a lot with
+very little.
+
+The difference is where the knowledge lives. There, it lives in the model, which has to write
+correct GAQL against a schema of thousands of fields. Here, it lives in the server, in
+catalogues and a compatibility matrix. Add to that the planning services GAQL cannot reach at
+all, and writes that cannot fire on the first call.
+
+**Choose Google's** if your model writes good GAQL and you only need reporting.
+**Choose this one** if you want named metrics instead of query language, Keyword Planner and
+Reach Planner access, or guarded writes.
+**Choose [getmcpads.com](https://www.getmcpads.com)** if you want this server's capabilities
+without running it, or you need more than one ad platform in the same conversation.
+
+---
+
+## Getting credentials
+
+This is the heaviest setup of any advertising platform. Four values are needed, and one of
+them requires a review by Google. Budget an hour the first time.
+
+### 1. Developer token
+
+From a **manager (MCC) account**, open **Tools → API Center** and apply for a token.
+It starts at *Test Account* level, which only reaches test accounts. Apply for
+**Basic Access** to reach live accounts. Google reviews the application, which can take a
+few days.
+
+📖 [Developer token documentation](https://developers.google.com/google-ads/api/docs/get-started/dev-token)
+
+### 2. OAuth client
+
+In a [Google Cloud project](https://console.cloud.google.com/), enable the **Google Ads API**,
+then create an OAuth client under **APIs & Services → Credentials**. Choose **Desktop app**
+for local use. Note the **client ID** and **client secret**.
+
+### 3. Refresh token
+
+Run the OAuth consent flow once, signed in as the Google account that can see your ad
+accounts, and keep the **refresh token** it returns. Google's own helper script does this in
+one command.
+
+📖 [OAuth desktop flow](https://developers.google.com/google-ads/api/docs/oauth/cloud-project)
+
+**The refresh token does not expire.** It is the sensitive value here: anyone holding it can
+mint access tokens indefinitely. Treat it like a password, and use an OAuth client dedicated
+to this server so you can revoke it on its own.
+
+### 4. Login customer ID, if you use a manager account
+
+If the accounts you query sit under an MCC, set `GOOGLE_ADS_LOGIN_CUSTOMER_ID` to the manager
+account ID. Dashes are accepted and stripped. Skip it for a standalone account.
+
+Run **`google_ads_health_check`** as your first call. It verifies all four credentials, lists
+the accounts you can actually reach, and reports what is missing, without printing any secret.
+
+---
+
+## Setup
+
+### Claude Desktop
+
+`~/Library/Application Support/Claude/claude_desktop_config.json` (macOS)
+or `%APPDATA%\Claude\claude_desktop_config.json` (Windows):
+
+```json
+{
+  "mcpServers": {
+    "google-ads": {
+      "command": "npx",
+      "args": ["-y", "@getmcpads/google-ads-mcp-server"],
+      "env": {
+        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-developer-token",
+        "GOOGLE_ADS_CLIENT_ID": "your-client-id",
+        "GOOGLE_ADS_CLIENT_SECRET": "your-client-secret",
+        "GOOGLE_ADS_REFRESH_TOKEN": "your-refresh-token"
+      }
+    }
+  }
+}
+```
+
+Restart Claude Desktop. Ask it: *"list my Google Ads accounts"*.
+
+### Claude Code
+
+```bash
+claude mcp add google-ads --env GOOGLE_ADS_DEVELOPER_TOKEN=... --env GOOGLE_ADS_CLIENT_ID=... --env GOOGLE_ADS_CLIENT_SECRET=... --env GOOGLE_ADS_REFRESH_TOKEN=... -- npx -y @getmcpads/google-ads-mcp-server
+```
+
+### Cursor
+
+`.cursor/mcp.json` in your project, same shape as the Claude Desktop config above.
+
+### From source
+
+```bash
+git clone https://github.com/getmcpads-com/google-ads-mcp-server.git
+cd google-ads-mcp-server
+npm install && npm run build
+cp .env.example .env   # then fill in your credentials
+npm start
+```
+
+### Configuration
+
+| Variable | Default | Meaning |
+|---|---|---|
+| `GOOGLE_ADS_DEVELOPER_TOKEN` | none | **Required.** From the API Center, Basic Access or above |
+| `GOOGLE_ADS_CLIENT_ID` | none | **Required.** OAuth client ID |
+| `GOOGLE_ADS_CLIENT_SECRET` | none | **Required.** OAuth client secret |
+| `GOOGLE_ADS_REFRESH_TOKEN` | none | **Required.** From the consent flow |
+| `GOOGLE_ADS_LOGIN_CUSTOMER_ID` | none | Optional. Manager (MCC) account ID |
+| `GOOGLE_ADS_ENABLE_WRITES` | *unset* | Set to `1` to register the 7 write tools |
+| `LOG_LEVEL` | `info` | `debug`, `info`, `warn`, `error` |
+
+Check your setup at any time:
+
+```bash
+npm run doctor
+```
+
+---
+
+## Writes, and why they preview first
+
+Write tools are **disabled by default**. Enable them with `GOOGLE_ADS_ENABLE_WRITES=1`.
+Google's own server has none at all, so this is the part to read carefully.
+
+When enabled, every write tool returns a preview and changes nothing:
+
+```jsonc
+// google_ads_update_campaign_budget { customerId: "123-456-7890", budgetId: "555", dailyAmount: 50 }
+{
+  "applied": false,
+  "action": "google_ads_update_campaign_budget",
+  "change": { "customer": "1234567890", "budget": "555",
+              "newDailyBudget": 50, "inMicros": 50000000 },
+  "message": "Preview only, nothing was changed. Repeat the same call with confirm: true to apply this change to the live account."
+}
+```
+
+Only a second call carrying `confirm: true` touches the live account.
+
+This is deliberate. An assistant composes these calls, and it can pick the wrong customer, the
+wrong campaign, or the wrong order of magnitude on a budget. A mandatory preview makes the
+mistake visible before it costs money, and gives a human the stopping point the protocol does
+not guarantee on its own.
+
+Two further guardrails:
+
+- **`google_ads_create_campaign` always creates the campaign `PAUSED`.** There is no option to
+  create it active. Someone has to look at it before it spends.
+- **Amounts are converted to micros for you.** Google holds money in millionths, so 12.50 in
+  the account currency is `12500000`. The preview shows both, so a factor-of-a-thousand
+  mistake is visible before it applies.
+
+| Tool | What it changes |
+|---|---|
+| `google_ads_update_campaign_status` / `google_ads_update_adgroup_status` | Pause, re-enable or remove |
+| `google_ads_update_campaign_budget` | Daily budget |
+| `google_ads_update_adgroup_bid` | Default CPC bid |
+| `google_ads_update_campaign_schedule` | Start and end dates |
+| `google_ads_rename_campaign` | Name only |
+| `google_ads_create_campaign` | Creates a budget, then a campaign, always `PAUSED` |
+
+---
+
+## Tools
+
+<details>
+<summary><b>31 read tools</b></summary>
+
+### Discovery and health
+| Tool | Purpose |
+|---|---|
+| `google_ads_health_check` | Validates all four credentials and lists reachable accounts |
+| `google_ads_list_accounts` | Every account the credentials can reach |
+| `google_ads_get_account_details` | Currency, timezone, status, account settings |
+| `google_ads_get_account_hierarchy` | The MCC tree above and below an account |
+
+### Structure and settings
+| Tool | Purpose |
+|---|---|
+| `google_ads_get_campaigns` / `google_ads_get_adgroups` | List entities and their settings |
+| `google_ads_get_budgets` / `google_ads_get_bidding_strategies` | Budgets and bidding configuration |
+| `google_ads_get_conversion_actions` | Conversion actions and their settings |
+| `google_ads_get_change_events` | Change history: who changed what, and when |
+
+### Performance
+| Tool | Purpose |
+|---|---|
+| `google_ads_get_insights` | The main reporting tool. Named metrics, no GAQL required |
+| `google_ads_validate_query` | Check a metric and dimension combination *before* running it |
+| `google_ads_get_keyword_performance` / `google_ads_get_search_terms` | Keyword and query performance |
+| `google_ads_get_landing_pages` | Landing page performance |
+| `google_ads_get_paid_organic_search_terms` | Paid and organic side by side |
+| `google_ads_get_simulations` | Bid and budget simulations |
+| `google_ads_get_recommendations` | Google's own recommendations for the account |
+
+### Performance Max and Shopping
+| Tool | Purpose |
+|---|---|
+| `google_ads_get_pmax_assets` / `google_ads_get_pmax_asset_diagnostics` | Asset groups, assets and their issues |
+| `google_ads_get_pmax_placements` | Where Performance Max actually served |
+| `google_ads_get_shopping_performance` / `google_ads_get_shopping_products` | Shopping performance and product data |
+
+### Keyword Planner
+| Tool | Purpose |
+|---|---|
+| `google_ads_generate_keyword_ideas` | Keyword ideas from seeds or a URL |
+| `google_ads_generate_keyword_historical_metrics` | Volumes, competition, trends |
+| `google_ads_generate_keyword_forecast_metrics` | Forecast clicks, cost and conversions |
+| `google_ads_generate_ad_group_themes` | Suggested ad group groupings |
+| `google_ads_suggest_geo_targets` | Resolve place names to geo target constants |
+
+### Escape hatches
+| Tool | Purpose |
+|---|---|
+| `google_ads_run_gaql` | Run a raw read-only GAQL SELECT |
+| `google_ads_run_readonly_rpc` | Call an allowlisted non-GAQL read service: Reach Planner, audience insights, benchmarks |
+| `google_ads_search_fields` | Search the API field schema |
+
+These exist so a new field or service doesn't require a new release. Only read-only
+statements and an allowlist of services are accepted.
+
+</details>
+
+<details>
+<summary><b>5 resources</b></summary>
+
+| URI | Contents |
+|---|---|
+| `google-ads://manifest` | What this server exposes, and which tool to run first |
+| `google-ads://metrics` | All 130 metrics with categories and formats |
+| `google-ads://dimensions` | All 84 dimensions and where they are valid |
+| `google-ads://compatibility` | The compatibility matrix |
+| `google-ads://recipes` | 11 step-by-step workflows |
+
+</details>
+
+---
+
+## Security
+
+This server holds a refresh token that never expires, a client secret and a developer token.
+Concretely:
+
+- **None of the four credentials is ever logged**, at any log level, or written to disk.
+- **The access token is cached in memory** until a minute before expiry, rather than
+  re-requested on every call.
+- **Two hosts are contacted, and only two**: `googleads.googleapis.com` and
+  `oauth2.googleapis.com`. *A test fails the build if a third host appears in the source.*
+- **No fetch follows a redirect.** Every outbound call sets `redirect: "error"`, so a redirect
+  cannot forward a bearer token or client secret to another host. *A test fails the build if
+  any fetch omits this.*
+- **No telemetry.** The server makes no network call other than to Google.
+
+Full policy and reporting instructions: [SECURITY.md](SECURITY.md).
+
+---
+
+## Looking for a managed, multi-platform version?
+
+This server does one platform, on your machine, with your credentials. That is on purpose.
+
+If you'd rather not run it yourself, or you need Google Ads **alongside Meta Ads, TikTok Ads,
+Pinterest Ads, GA4 and Search Console** behind one endpoint, with hosted OAuth and
+cross-platform reporting, that's what we build at **[getmcpads.com](https://www.getmcpads.com)**.
+
+Same philosophy, less plumbing. This project stays open source and independently useful
+either way.
+
+---
+
+## Contributing
+
+Issues and pull requests are welcome. See [CONTRIBUTING.md](CONTRIBUTING.md).
+Please read [SECURITY.md](SECURITY.md) before reporting anything security-related.
+
+## Licence
+
+[Apache License 2.0](LICENSE). See also [NOTICE](NOTICE).
+
+Google, Google Ads and the Google Ads API are trademarks of Google LLC.
+**This project is not affiliated with, endorsed by, or sponsored by Google LLC.**
+It is an independent client of a public API.

package/dist/cli.d.ts

@@ -0,0 +1 @@
+#!/usr/bin/env node