@forgespace/branding-mcp 0.14.0 → 0.16.0

package/dist/index.d.ts

@@ -1,3 +1,3 @@
 #!/usr/bin/env node
-export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, BrandEmailOutput, EmailTemplate, EmailCampaign, BrandPhotographyOutput, PhotoStyleGuide, PhotoCompositionRule, PhotoColorTreatment, } from './lib/types.js';
+export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, BrandEmailOutput, EmailTemplate, EmailCampaign, BrandPhotographyOutput, PhotoStyleGuide, PhotoCompositionRule, PhotoColorTreatment, BrandCampaignOutput, CampaignChannel, CampaignPhase, BrandPackagingOutput, PackagingFormat, } from './lib/types.js';
 //# sourceMappingURL=index.d.ts.map

package/dist/index.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"index.d.ts","sourceRoot":"","sources":["../src/index.ts"],"names":[],"mappings":";AAEA,YAAY,EACV,aAAa,EACb,YAAY,EACZ,gBAAgB,EAChB,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,cAAc,EACd,UAAU,EACV,UAAU,EACV,YAAY,EACZ,YAAY,EACZ,oBAAoB,EACpB,cAAc,EACd,kBAAkB,EAClB,iBAAiB,EACjB,QAAQ,EACR,gBAAgB,EAChB,iBAAiB,EACjB,oBAAoB,EACpB,iBAAiB,EACjB,oBAAoB,EACpB,aAAa,EACb,gBAAgB,EAChB,aAAa,EACb,cAAc,EACd,iBAAiB,EACjB,gBAAgB,EAChB,aAAa,EACb,aAAa,EACb,sBAAsB,EACtB,eAAe,EACf,oBAAoB,EACpB,mBAAmB,EACnB,mBAAmB,EACnB,eAAe,EACf,aAAa,EACb,oBAAoB,EACpB,eAAe,GAChB,MAAM,gBAAgB,CAAC"}

package/dist/index.js

@@ -21,6 +21,8 @@ import { registerGenerateBrandSocial } from './tools/generate-brand-social.js';
 import { registerGenerateBrandPitch } from './tools/generate-brand-pitch.js';
 import { registerGenerateBrandEmail } from './tools/generate-brand-email.js';
 import { registerGenerateBrandPhotography } from './tools/generate-brand-photography.js';
+import { registerGenerateBrandCampaign } from './tools/generate-brand-campaign.js';
+import { registerGenerateBrandPackaging } from './tools/generate-brand-packaging.js';
 import { registerBrandTemplates } from './resources/brand-templates.js';
 import { registerBrandKnowledge } from './resources/brand-knowledge.js';
 async function main() {
@@ -36,7 +38,7 @@ async function main() {
     logger.info({ env: config.nodeEnv }, 'Starting branding-mcp server');
     const server = new McpServer({
         name: '@forgespace/branding-mcp',
-        version: '0.14.0',
+        version: '0.16.0',
     });
     registerGenerateBrandIdentity(server);
     registerGenerateColorPalette(server);
@@ -54,6 +56,8 @@ async function main() {
     registerGenerateBrandPitch(server);
     registerGenerateBrandEmail(server);
     registerGenerateBrandPhotography(server);
+    registerGenerateBrandCampaign(server);
+    registerGenerateBrandPackaging(server);
     registerBrandTemplates(server);
     registerBrandKnowledge(server);
     if (config.transport === 'http') {

package/dist/index.js.map

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package/dist/lib/branding-core/generators/brand-campaign.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandCampaignOutput } from '../../types.js';
+export declare function generateBrandCampaign(brand: BrandIdentity): BrandCampaignOutput;
+//# sourceMappingURL=brand-campaign.d.ts.map

package/dist/lib/branding-core/generators/brand-campaign.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-campaign.js

@@ -0,0 +1,401 @@
+const STYLE_CAMPAIGN_THEMES = {
+    minimal: ['Less is more', 'Pure simplicity', 'Essential beauty', 'Form follows function'],
+    bold: ['Make your mark', 'Be unforgettable', 'Dare to stand out', 'Power unleashed'],
+    elegant: [
+        'Crafted to perfection',
+        'Timeless excellence',
+        'Where art meets purpose',
+        'Refined luxury',
+    ],
+    playful: ['Joy is contagious', 'Life is a game', 'Smile, repeat', 'Adventure awaits'],
+    corporate: [
+        'Built for business',
+        'Performance delivered',
+        'Trust in every detail',
+        'Results that matter',
+    ],
+    tech: [
+        'Code the future',
+        'Innovate without limits',
+        'Technology that thinks',
+        'Digital transformation',
+    ],
+    organic: ['Back to roots', 'Nature knows best', 'Grown with care', 'Earth-first values'],
+    retro: ['Classics never die', 'Old soul, new vision', 'Heritage redefined', 'Timeless by design'],
+};
+const STYLE_OBJECTIVES = {
+    minimal: ['Increase brand awareness', 'Drive quality leads', 'Build premium perception'],
+    bold: ['Maximize reach', 'Dominate share of voice', 'Accelerate growth'],
+    elegant: [
+        'Attract high-value customers',
+        'Reinforce premium positioning',
+        'Build brand prestige',
+    ],
+    playful: ['Grow community', 'Boost engagement', 'Drive viral sharing'],
+    corporate: [
+        'Generate qualified leads',
+        'Strengthen enterprise relationships',
+        'Build market credibility',
+    ],
+    tech: ['Drive product adoption', 'Build developer community', 'Establish thought leadership'],
+    organic: [
+        'Grow conscious consumer base',
+        'Build trust through transparency',
+        'Drive community advocacy',
+    ],
+    retro: ['Tap nostalgia markets', 'Build brand loyalty', 'Create cultural moments'],
+};
+const STYLE_CHANNELS = {
+    minimal: [
+        {
+            name: 'Display Advertising',
+            role: 'Visual brand presence',
+            budget: '30%',
+            tactics: ['Clean banner ads', 'Out-of-home placements'],
+        },
+        {
+            name: 'Content Marketing',
+            role: 'Thought leadership',
+            budget: '40%',
+            tactics: ['Long-form articles', 'White papers'],
+        },
+        {
+            name: 'Email',
+            role: 'Direct conversion',
+            budget: '30%',
+            tactics: ['Curated newsletters', 'Drip sequences'],
+        },
+    ],
+    bold: [
+        {
+            name: 'Social Media',
+            role: 'Mass reach',
+            budget: '35%',
+            tactics: ['Instagram reels', 'TikTok challenges', 'Twitter storms'],
+        },
+        {
+            name: 'Influencer',
+            role: 'Amplification',
+            budget: '30%',
+            tactics: ['Macro influencers', 'Brand ambassadors'],
+        },
+        {
+            name: 'Out-of-Home',
+            role: 'Cultural presence',
+            budget: '35%',
+            tactics: ['Billboard takeovers', 'Transit ads'],
+        },
+    ],
+    elegant: [
+        {
+            name: 'Print & Editorial',
+            role: 'Prestige positioning',
+            budget: '35%',
+            tactics: ['Luxury magazines', 'Editorial partnerships'],
+        },
+        {
+            name: 'Events & Experiential',
+            role: 'Exclusive touchpoints',
+            budget: '40%',
+            tactics: ['Private events', 'Pop-up experiences'],
+        },
+        {
+            name: 'Digital Display',
+            role: 'Targeted reach',
+            budget: '25%',
+            tactics: ['Premium placements', 'Programmatic luxury'],
+        },
+    ],
+    playful: [
+        {
+            name: 'Social Media',
+            role: 'Community building',
+            budget: '40%',
+            tactics: ['User-generated content', 'Challenges', 'Memes'],
+        },
+        {
+            name: 'Influencer',
+            role: 'Authentic advocacy',
+            budget: '35%',
+            tactics: ['Micro-influencers', 'Community creators'],
+        },
+        {
+            name: 'Experiential',
+            role: 'Live moments',
+            budget: '25%',
+            tactics: ['Pop-up activations', 'Interactive stunts'],
+        },
+    ],
+    corporate: [
+        {
+            name: 'LinkedIn',
+            role: 'B2B reach',
+            budget: '35%',
+            tactics: ['Sponsored content', 'InMail campaigns'],
+        },
+        {
+            name: 'Search',
+            role: 'Intent capture',
+            budget: '35%',
+            tactics: ['PPC campaigns', 'SEO content'],
+        },
+        {
+            name: 'Events',
+            role: 'Relationship building',
+            budget: '30%',
+            tactics: ['Trade shows', 'Webinars', 'Conferences'],
+        },
+    ],
+    tech: [
+        {
+            name: 'Developer Channels',
+            role: 'Community building',
+            budget: '30%',
+            tactics: ['GitHub', 'Stack Overflow', 'Dev.to'],
+        },
+        {
+            name: 'Search & Content',
+            role: 'Organic growth',
+            budget: '35%',
+            tactics: ['Technical SEO', 'Documentation', 'Tutorials'],
+        },
+        {
+            name: 'Social Media',
+            role: 'Tech audience',
+            budget: '35%',
+            tactics: ['Twitter/X', 'LinkedIn', 'YouTube demos'],
+        },
+    ],
+    organic: [
+        {
+            name: 'Social Media',
+            role: 'Community advocacy',
+            budget: '35%',
+            tactics: ['Instagram storytelling', 'Pinterest boards'],
+        },
+        {
+            name: 'Content Marketing',
+            role: 'Education',
+            budget: '35%',
+            tactics: ['Blog', 'Sustainability reports', 'Impact stories'],
+        },
+        {
+            name: 'Partnerships',
+            role: 'Credibility',
+            budget: '30%',
+            tactics: ['NGO collaborations', 'Eco certifications'],
+        },
+    ],
+    retro: [
+        {
+            name: 'Nostalgia Media',
+            role: 'Emotional connection',
+            budget: '35%',
+            tactics: ['Vintage ads', 'Throwback campaigns'],
+        },
+        {
+            name: 'Social Media',
+            role: 'Cultural conversation',
+            budget: '35%',
+            tactics: ['Hashtag campaigns', 'Retro filters'],
+        },
+        {
+            name: 'Experiential',
+            role: 'Cultural moments',
+            budget: '30%',
+            tactics: ['Pop-up shops', 'Collector editions'],
+        },
+    ],
+};
+const STYLE_MESSAGING_PILLARS = {
+    minimal: ['Clarity of purpose', 'Quality over quantity', 'Effortless experience'],
+    bold: ['Fearless innovation', 'Unapologetic confidence', 'Maximum impact'],
+    elegant: ['Artisanal craftsmanship', 'Enduring sophistication', 'Exclusive access'],
+    playful: ['Pure joy', 'Inclusive fun', 'Spontaneous delight'],
+    corporate: ['Proven reliability', 'Data-driven results', 'Partnership excellence'],
+    tech: ['Technical mastery', 'Scalable innovation', 'Developer-first thinking'],
+    organic: ['Radical transparency', 'Regenerative impact', 'Community stewardship'],
+    retro: ['Heritage authenticity', 'Nostalgic comfort', 'Classic reimagined'],
+};
+function buildCampaignPhases(brand) {
+    const style = brand.style ?? 'minimal';
+    const theme = (STYLE_CAMPAIGN_THEMES[style] ?? STYLE_CAMPAIGN_THEMES.minimal)[0];
+    const name = brand.name;
+    return [
+        {
+            name: 'Awareness',
+            duration: '4 weeks',
+            goal: `Introduce ${name} to the target audience`,
+            tactics: [
+                'Launch teaser content across priority channels',
+                'Activate influencer and media partnerships',
+                'Deploy paid media for broad reach',
+            ],
+            kpis: ['Impressions', 'Reach', 'Brand recall lift'],
+            messaging: `Introducing ${name}: ${theme}`,
+        },
+        {
+            name: 'Consideration',
+            duration: '6 weeks',
+            goal: 'Drive audience to explore and evaluate the brand',
+            tactics: [
+                'Publish in-depth content showcasing value',
+                'Retarget awareness audiences with proof points',
+                'Enable trial or demo opportunities',
+            ],
+            kpis: ['Click-through rate', 'Time on site', 'Demo requests'],
+            messaging: `Discover what makes ${name} different`,
+        },
+        {
+            name: 'Conversion',
+            duration: '4 weeks',
+            goal: 'Convert engaged prospects into customers',
+            tactics: [
+                'Deploy targeted offers and incentives',
+                'Activate email nurture sequences',
+                'Use social proof and testimonials',
+            ],
+            kpis: ['Conversion rate', 'Cost per acquisition', 'Revenue'],
+            messaging: `Join thousands who choose ${name}`,
+        },
+        {
+            name: 'Retention',
+            duration: 'Ongoing',
+            goal: 'Turn customers into advocates',
+            tactics: [
+                'Launch loyalty and referral programs',
+                'Create exclusive community for customers',
+                'Share behind-the-scenes and brand stories',
+            ],
+            kpis: ['Retention rate', 'NPS score', 'Referral rate'],
+            messaging: `You are part of the ${name} story`,
+        },
+    ];
+}
+function buildCreativeConcept(brand) {
+    const style = brand.style ?? 'minimal';
+    const themes = STYLE_CAMPAIGN_THEMES[style] ?? STYLE_CAMPAIGN_THEMES.minimal;
+    const theme = themes[0];
+    const pillars = STYLE_MESSAGING_PILLARS[style] ?? STYLE_MESSAGING_PILLARS.minimal;
+    return (`Campaign concept for ${brand.name}: "${theme}". ` +
+        `Built on three pillars: ${pillars.join(', ')}. ` +
+        `The visual language draws from ${brand.style} aesthetics — ` +
+        `anchored in ${brand.colors.primary.name} and ${brand.typography.headingFont}. ` +
+        `Every touchpoint reinforces a single truth: ${brand.tagline ?? `${brand.name} stands for something real`}.`);
+}
+function buildSuccessMetrics(style) {
+    const base = {
+        brand_awareness: 'Lift in unaided brand recall by 15%+',
+        engagement_rate: 'Average 3%+ across social channels',
+        conversion_rate: 'Achieve 2-5% conversion on campaign traffic',
+        roi: 'Minimum 3x ROAS on paid channels',
+        share_of_voice: 'Increase SOV by 10% in target category',
+        nps_impact: 'Net Promoter Score improvement of 5+ points',
+    };
+    if (style === 'tech') {
+        base['developer_signups'] = '500+ new developer accounts per month';
+        base['github_stars'] = '20% increase in repository stars';
+    }
+    else if (style === 'corporate') {
+        base['qualified_leads'] = '200+ MQLs per campaign month';
+        base['pipeline_value'] = '$500K+ new pipeline generated';
+    }
+    else if (style === 'playful') {
+        base['ugc_volume'] = '1000+ user-generated pieces in campaign period';
+        base['viral_coefficient'] = 'K-factor > 1.2 for challenge content';
+    }
+    return base;
+}
+function buildBudgetAllocation(style) {
+    const allocations = {
+        minimal: {
+            paid_media: '30%',
+            content_production: '30%',
+            agency_fees: '20%',
+            experiential: '10%',
+            contingency: '10%',
+        },
+        bold: {
+            paid_media: '40%',
+            influencer: '25%',
+            production: '20%',
+            ooh: '10%',
+            contingency: '5%',
+        },
+        elegant: {
+            experiential: '35%',
+            print_editorial: '25%',
+            digital: '20%',
+            production: '15%',
+            contingency: '5%',
+        },
+        playful: {
+            social_media: '35%',
+            influencer: '30%',
+            experiential: '20%',
+            production: '10%',
+            contingency: '5%',
+        },
+        corporate: {
+            digital_ads: '35%',
+            events: '25%',
+            content: '20%',
+            sales_enablement: '15%',
+            contingency: '5%',
+        },
+        tech: {
+            developer_relations: '30%',
+            content_seo: '25%',
+            paid_digital: '25%',
+            events: '15%',
+            contingency: '5%',
+        },
+        organic: {
+            content: '35%',
+            partnerships: '25%',
+            community: '20%',
+            paid: '15%',
+            contingency: '5%',
+        },
+        retro: {
+            production: '30%',
+            media_buy: '30%',
+            experiential: '25%',
+            social: '10%',
+            contingency: '5%',
+        },
+    };
+    return allocations[style] ?? allocations.minimal;
+}
+export function generateBrandCampaign(brand) {
+    const style = (brand.style ?? 'minimal');
+    const safeStyle = STYLE_CAMPAIGN_THEMES[style] ? style : 'minimal';
+    const themes = STYLE_CAMPAIGN_THEMES[safeStyle];
+    const objectives = STYLE_OBJECTIVES[safeStyle];
+    const channels = STYLE_CHANNELS[safeStyle];
+    const messagingPillars = STYLE_MESSAGING_PILLARS[safeStyle];
+    return {
+        campaignThemes: themes,
+        primaryObjective: objectives[0],
+        secondaryObjectives: objectives.slice(1),
+        targetAudience: {
+            primary: `${brand.industry} decision-makers and enthusiasts`,
+            secondary: `Adjacent audiences interested in ${safeStyle} brand values`,
+            psychographics: messagingPillars,
+        },
+        channels,
+        phases: buildCampaignPhases(brand),
+        messagingPillars,
+        creativeConcept: buildCreativeConcept(brand),
+        callToAction: `Experience ${brand.name}`,
+        successMetrics: buildSuccessMetrics(safeStyle),
+        budgetAllocation: buildBudgetAllocation(safeStyle),
+        campaignDuration: '14 weeks (4 awareness + 6 consideration + 4 conversion)',
+        keyMessages: [
+            brand.tagline ?? `${brand.name}: built for those who demand more`,
+            `${messagingPillars[0]} — that is the ${brand.name} promise`,
+            `Join the ${brand.name} movement`,
+        ],
+    };
+}
+//# sourceMappingURL=brand-campaign.js.map

package/dist/lib/branding-core/generators/brand-campaign.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-packaging.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandPackagingOutput } from '../../types.js';
+export declare function generateBrandPackaging(brand: BrandIdentity): BrandPackagingOutput;
+//# sourceMappingURL=brand-packaging.d.ts.map

package/dist/lib/branding-core/generators/brand-packaging.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-packaging.d.ts","sourceRoot":"","sources":["../../../../src/lib/branding-core/generators/brand-packaging.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EACV,aAAa,EAEb,oBAAoB,EAErB,MAAM,gBAAgB,CAAC;AAkKxB,wBAAgB,sBAAsB,CAAC,KAAK,EAAE,aAAa,GAAG,oBAAoB,CAmDjF"}

package/dist/lib/branding-core/generators/brand-packaging.js

@@ -0,0 +1,189 @@
+const STYLE_FORM_LANGUAGE = {
+    minimal: 'Clean geometric forms, ample white space, restrained proportions',
+    bold: 'Strong angular shapes, high-contrast forms, dominant visual weight',
+    elegant: 'Refined curves, slender proportions, subtle embossing and foil details',
+    playful: 'Rounded organic shapes, irregular silhouettes, whimsical die-cuts',
+    corporate: 'Structured rectangular forms, consistent grid, professional proportions',
+    tech: 'Modular grid-based layouts, sharp edges, technical precision',
+    organic: 'Natural irregular forms, earth-inspired silhouettes, tactile textures',
+    retro: 'Vintage-inspired proportions, decorative borders, nostalgic silhouettes',
+};
+const STYLE_MATERIALS = {
+    minimal: ['Uncoated matte white stock', 'Recycled kraft paper', 'Minimal foil accents'],
+    bold: ['High-gloss laminate', 'Spot UV coating', 'Thick card stock'],
+    elegant: ['Textured cotton paper', 'Gold/silver foil stamping', 'Satin laminate'],
+    playful: ['Bright coated stock', 'Biodegradable plastics', 'Custom printed tissue'],
+    corporate: ['Professional matte laminate', 'Consistent branded card stock', 'Security features'],
+    tech: ['Clean white substrate', 'Metallic accents', 'Anti-smudge coating'],
+    organic: ['FSC-certified paper', 'Soy-based inks', 'Compostable packaging'],
+    retro: ['Kraft paper', 'Matte uncoated stock', 'Aged-look paper textures'],
+};
+const STYLE_PRINT_FINISHES = {
+    minimal: ['Matte laminate', 'Blind emboss logo'],
+    bold: ['Gloss UV', 'Full-bleed print', 'Spot colour'],
+    elegant: ['Soft-touch laminate', 'Gold foil', 'Embossing'],
+    playful: ['Gloss laminate', 'Multi-colour print', 'Varnish accents'],
+    corporate: ['Matte laminate', 'Pantone colour matching'],
+    tech: ['Matte laminate', 'Metallic ink accents'],
+    organic: ['Uncoated natural finish', 'Vegetable-ink print'],
+    retro: ['Uncoated matte', 'Duotone print', 'Letterpress texture'],
+};
+const STYLE_COLOR_APPROACH = {
+    minimal: 'Single accent colour on white or light neutral background',
+    bold: 'Full primary colour coverage with high-contrast typography',
+    elegant: 'Neutral base (cream or charcoal) with metallic accent',
+    playful: 'Multi-colour palette with energetic combinations',
+    corporate: 'Primary brand colour with neutral secondary; restrained palette',
+    tech: 'Dark or white base with single primary tech accent colour',
+    organic: 'Earth tones, natural greens, warm neutrals on uncoated stock',
+    retro: 'Limited vintage palette: 2-3 muted tones plus black',
+};
+const STYLE_TYPOGRAPHY_APPROACH = {
+    minimal: 'Sparse type setting, generous tracking, small-scale placement',
+    bold: 'Large headline type, condensed variants, high-impact hierarchy',
+    elegant: 'Serif display font at small scale, refined letter-spacing',
+    playful: 'Rounded display type, varied sizes, informal hierarchy',
+    corporate: 'Clear professional typeface, consistent sizing, structured hierarchy',
+    tech: 'Monospaced or geometric sans-serif, precise grid alignment',
+    organic: 'Hand-lettered feel or organic serif, warm and approachable',
+    retro: 'Vintage display type, decorative letterforms, period-accurate layout',
+};
+const STYLE_SUSTAINABILITY = {
+    minimal: ['100% recyclable materials', 'Reduced ink coverage lowers VOC emissions'],
+    bold: ['Recyclable stock where feasible', 'Water-based coatings over solvent-based'],
+    elegant: ['Responsibly sourced paper (FSC)', 'Minimise foil usage to what is essential'],
+    playful: ['Biodegradable or recycled plastics', 'Plant-based inks'],
+    corporate: ['ISO 14001-aligned print supplier', 'Waste reduction targets in production'],
+    tech: ['Minimal packaging weight', 'Electronics packaging takeback scheme'],
+    organic: ['100% compostable or recyclable', 'Soy or algae-based inks only'],
+    retro: ['Recycled/upcycled materials', 'Long-lasting design reduces reprints'],
+};
+const STYLE_UNBOXING = {
+    minimal: 'Understated reveal — clean interior, single tissue layer, quiet brand moment',
+    bold: 'High-impact opening — vibrant inner colour, bold messaging inside lid',
+    elegant: 'Luxurious unveiling — tissue-wrapped contents, ribbon pull, scented note card',
+    playful: 'Surprise and delight — confetti tissue, illustrated inner panels, hidden messages',
+    corporate: 'Professional presentation — foam insert, branded documentation, clean layout',
+    tech: 'Precision reveal — magnetic closure, moulded insert, minimal copy inside',
+    organic: 'Natural sensory experience — kraft tissue, dried botanical insert, handwritten card',
+    retro: 'Nostalgic discovery — crinkle paper fill, vintage-styled insert card, wax seal',
+};
+function buildFormats(brand) {
+    const base = [
+        {
+            type: 'Primary product box',
+            primaryUse: 'Core product packaging',
+            sizeGuidance: 'Scale to product dimensions +10mm bleed on each side',
+            dieCutNotes: 'Auto-lock base; tuck-top lid',
+        },
+        {
+            type: 'Retail sleeve / band',
+            primaryUse: 'Overwrap or bundle labelling',
+            sizeGuidance: 'Wrap snugly with 5mm overlap zone',
+            dieCutNotes: 'Straight die-cut; scored fold lines',
+        },
+        {
+            type: 'Shipping mailer',
+            primaryUse: 'E-commerce fulfilment',
+            sizeGuidance: 'Add 20mm padding on all sides over product dims',
+            dieCutNotes: 'Self-seal strip; tear-open perforation',
+        },
+        {
+            type: 'Hang tag / label',
+            primaryUse: 'Product identification and pricing',
+            sizeGuidance: '55×85mm standard; adjust for premium feel',
+            dieCutNotes: 'Rounded corners; 4mm punch hole top-centre',
+        },
+    ];
+    if (brand.style === 'elegant' || brand.style === 'bold') {
+        base.push({
+            type: 'Gift box with magnetic closure',
+            primaryUse: 'Premium gifting and unboxing experience',
+            sizeGuidance: 'Interior foam insert cut to product shape',
+            dieCutNotes: 'Rigid board construction; magnet inside spine',
+        });
+    }
+    return base;
+}
+function buildPrintSpecs(brand) {
+    const finishes = STYLE_PRINT_FINISHES[brand.style] ?? STYLE_PRINT_FINISHES.minimal;
+    return {
+        colour_mode: 'CMYK + 1 Pantone spot colour (primary brand colour)',
+        resolution: '300 DPI minimum at final print size',
+        bleed: '3mm bleed on all sides; 5mm safety margin inside trim',
+        primary_finish: finishes[0] ?? 'Matte laminate',
+        secondary_finish: finishes[1] ?? 'None',
+        barcode_zone: 'White knockout 30×20mm minimum; bottom-right preferred',
+        file_format: 'Press-ready PDF/X-4; include ICC profile',
+    };
+}
+function buildLegalZones() {
+    return {
+        ingredients_nutrition: 'Back panel minimum 8pt type; tabular format preferred',
+        legal_disclaimer: 'Side panel or back; 7pt minimum; no contrast issues',
+        barcode_sku: 'Back or base panel; EAN-13 or UPC-A; white knockout',
+        recycling_symbols: 'Base or back; scale per material type',
+        certifications: 'Front or back; placed near logo cluster or footer',
+        country_of_origin: 'Back panel; near manufacturer details',
+    };
+}
+function buildDilineGuide(style) {
+    const guides = {
+        minimal: 'Use minimal die-line complexity — standard tuck boxes and straight-cut labels. Avoid unnecessary cut-outs.',
+        bold: 'Bold die-lines welcome — consider partial windows or custom-cut flaps to reinforce brand energy.',
+        elegant: 'Precision die-cutting for clean edges; consider embossed deboss on lid panel for tactile luxury.',
+        playful: 'Explore playful die-cuts: star bursts, rounded flag tags, interactive fold-outs.',
+        corporate: 'Standard industry die-lines for predictable production; consistency across SKUs is key.',
+        tech: 'Grid-aligned die-cuts; precision moulded inserts for electronics; cable management slots.',
+        organic: 'Irregular natural-feeling edge cuts acceptable; avoid hard 90° corners where possible.',
+        retro: 'Period-authentic die-lines — scalloped edges, vintage tag shapes, classic box proportions.',
+    };
+    return guides[style] ?? guides.minimal;
+}
+export function generateBrandPackaging(brand) {
+    const style = brand.style ?? 'minimal';
+    const formLanguage = STYLE_FORM_LANGUAGE[style] ?? STYLE_FORM_LANGUAGE.minimal;
+    const materials = STYLE_MATERIALS[style] ?? STYLE_MATERIALS.minimal;
+    const colorApproach = STYLE_COLOR_APPROACH[style] ?? STYLE_COLOR_APPROACH.minimal;
+    const typographyApproach = STYLE_TYPOGRAPHY_APPROACH[style] ?? STYLE_TYPOGRAPHY_APPROACH.minimal;
+    const sustainability = STYLE_SUSTAINABILITY[style] ?? STYLE_SUSTAINABILITY.minimal;
+    const unboxingExperience = STYLE_UNBOXING[style] ?? STYLE_UNBOXING.minimal;
+    const formats = buildFormats(brand);
+    const printSpecs = buildPrintSpecs(brand);
+    const legalZones = buildLegalZones();
+    const dilineGuide = buildDilineGuide(style);
+    const colorPaletteSummary = [
+        `Primary: ${brand.colors.primary.hex}`,
+        `Secondary: ${brand.colors.secondary.hex}`,
+        `Accent: ${brand.colors.accent.hex}`,
+        ...(brand.colors.neutral.length > 0
+            ? [`Neutral base: ${brand.colors.neutral[0]?.hex ?? '#f5f5f5'}`]
+            : []),
+    ];
+    const brandingElements = [
+        `Logo placement: front panel, upper-centre or left-aligned — minimum clear space = 2× logo height`,
+        `Primary typeface: ${brand.typography.headingFont} for display; ${brand.typography.bodyFont} for body copy`,
+        `Tagline: ${brand.tagline ?? 'Use brand tagline below logo if space permits'}`,
+        `Industry context: ${brand.industry}`,
+    ];
+    const brief = `${brand.name} packaging follows a ${style} aesthetic — ${formLanguage.toLowerCase()}. ` +
+        `Recommended materials include ${materials[0]?.toLowerCase() ?? 'standard card stock'}. ` +
+        `Colour approach: ${colorApproach.toLowerCase()}. ` +
+        `Sustainability focus: ${sustainability[0]?.toLowerCase() ?? 'use recyclable materials'}.`;
+    return {
+        formLanguage,
+        materials,
+        colorApproach,
+        colorPaletteSummary,
+        typographyApproach,
+        brandingElements,
+        formats,
+        printSpecs,
+        legalZones,
+        dilineGuide,
+        sustainability,
+        unboxingExperience,
+        packagingBriefSummary: brief,
+    };
+}
+//# sourceMappingURL=brand-packaging.js.map

package/dist/lib/branding-core/generators/brand-packaging.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/index.d.ts

@@ -29,4 +29,6 @@ export { applyIntent } from './ai/intent-applier.js';
 export type { BrandIntent, ColorIntent, TypographyIntent, InterpreterOptions } from './ai/types.js';
 export type { InterpreterStrategy } from './ai/brand-interpreter.js';
 export { generateBrandPhotography } from './generators/brand-photography.js';
+export { generateBrandCampaign } from './generators/brand-campaign.js';
+export { generateBrandPackaging } from './generators/brand-packaging.js';
 //# sourceMappingURL=index.d.ts.map

package/dist/lib/branding-core/index.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"index.d.ts","sourceRoot":"","sources":["../../../src/lib/branding-core/index.ts"],"names":[],"mappings":"AAAA,OAAO,EACL,oBAAoB,EACpB,aAAa,EACb,QAAQ,EACR,QAAQ,GACT,MAAM,+BAA+B,CAAC;AACvC,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,eAAe,EAAE,iBAAiB,EAAE,MAAM,gCAAgC,CAAC;AACpF,OAAO,EAAE,sBAAsB,EAAE,MAAM,iCAAiC,CAAC;AACzE,OAAO,EAAE,gBAAgB,EAAE,MAAM,mCAAmC,CAAC;AACrE,OAAO,EAAE,eAAe,EAAE,MAAM,oCAAoC,CAAC;AACrE,OAAO,EAAE,kBAAkB,EAAE,MAAM,8BAA8B,CAAC;AAClE,OAAO,EAAE,kBAAkB,EAAE,MAAM,8BAA8B,CAAC;AAClE,OAAO,EAAE,oBAAoB,EAAE,MAAM,gCAAgC,CAAC;AACtE,OAAO,EAAE,iBAAiB,EAAE,MAAM,6BAA6B,CAAC;AAChE,OAAO,EAAE,gBAAgB,EAAE,MAAM,4BAA4B,CAAC;AAC9D,OAAO,EAAE,mBAAmB,EAAE,MAAM,+BAA+B,CAAC;AACpE,OAAO,EAAE,qBAAqB,EAAE,MAAM,iCAAiC,CAAC;AACxE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,gBAAgB,EAAE,MAAM,kCAAkC,CAAC;AACpE,OAAO,EAAE,iBAAiB,EAAE,MAAM,2BAA2B,CAAC;AAC9D,OAAO,EAAE,qBAAqB,EAAE,MAAM,6BAA6B,CAAC;AACpE,OAAO,EAAE,WAAW,EAAE,MAAM,wBAAwB,CAAC;AACrD,YAAY,EAAE,WAAW,EAAE,WAAW,EAAE,gBAAgB,EAAE,kBAAkB,EAAE,MAAM,eAAe,CAAC;AACpG,YAAY,EAAE,mBAAmB,EAAE,MAAM,2BAA2B,CAAC;AACrE,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,qBAAqB,EAAE,MAAM,gCAAgC,CAAC;AACvE,OAAO,EAAE,sBAAsB,EAAE,MAAM,iCAAiC,CAAC"}

package/dist/lib/branding-core/index.js

@@ -27,4 +27,6 @@ export { interpretFeedback } from './ai/brand-interpreter.js';
 export { interpretWithKeywords } from './ai/keyword-interpreter.js';
 export { applyIntent } from './ai/intent-applier.js';
 export { generateBrandPhotography } from './generators/brand-photography.js';
+export { generateBrandCampaign } from './generators/brand-campaign.js';
+export { generateBrandPackaging } from './generators/brand-packaging.js';
 //# sourceMappingURL=index.js.map

package/dist/lib/branding-core/index.js.map

@@ -1 +1 @@
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+{"version":3,"file":"index.js","sourceRoot":"","sources":["../../../src/lib/branding-core/index.ts"],"names":[],"mappings":"AAAA,OAAO,EACL,oBAAoB,EACpB,aAAa,EACb,QAAQ,EACR,QAAQ,GACT,MAAM,+BAA+B,CAAC;AACvC,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,oBAAoB,EAAE,MAAM,+BAA+B,CAAC;AACrE,OAAO,EAAE,eAAe,EAAE,iBAAiB,EAAE,MAAM,gCAAgC,CAAC;AACpF,OAAO,EAAE,sBAAsB,EAAE,MAAM,iCAAiC,CAAC;AACzE,OAAO,EAAE,gBAAgB,EAAE,MAAM,mCAAmC,CAAC;AACrE,OAAO,EAAE,eAAe,EAAE,MAAM,oCAAoC,CAAC;AACrE,OAAO,EAAE,kBAAkB,EAAE,MAAM,8BAA8B,CAAC;AAClE,OAAO,EAAE,kBAAkB,EAAE,MAAM,8BAA8B,CAAC;AAClE,OAAO,EAAE,oBAAoB,EAAE,MAAM,gCAAgC,CAAC;AACtE,OAAO,EAAE,iBAAiB,EAAE,MAAM,6BAA6B,CAAC;AAChE,OAAO,EAAE,gBAAgB,EAAE,MAAM,4BAA4B,CAAC;AAC9D,OAAO,EAAE,mBAAmB,EAAE,MAAM,+BAA+B,CAAC;AACpE,OAAO,EAAE,qBAAqB,EAAE,MAAM,iCAAiC,CAAC;AACxE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,mBAAmB,EAAE,MAAM,8BAA8B,CAAC;AACnE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,kBAAkB,EAAE,MAAM,6BAA6B,CAAC;AACjE,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,gBAAgB,EAAE,MAAM,kCAAkC,CAAC;AACpE,OAAO,EAAE,iBAAiB,EAAE,MAAM,2BAA2B,CAAC;AAC9D,OAAO,EAAE,qBAAqB,EAAE,MAAM,6BAA6B,CAAC;AACpE,OAAO,EAAE,WAAW,EAAE,MAAM,wBAAwB,CAAC;AAGrD,OAAO,EAAE,wBAAwB,EAAE,MAAM,mCAAmC,CAAC;AAC7E,OAAO,EAAE,qBAAqB,EAAE,MAAM,gCAAgC,CAAC;AACvE,OAAO,EAAE,sBAAsB,EAAE,MAAM,iCAAiC,CAAC"}

package/dist/lib/types.d.ts

@@ -363,6 +363,39 @@ export interface BrandEmailOutput {
     footerElements: string[];
     accessibilityNotes: string[];
 }
+export interface CampaignChannel {
+    name: string;
+    role: string;
+    budget: string;
+    tactics: string[];
+}
+export interface CampaignPhase {
+    name: string;
+    duration: string;
+    goal: string;
+    tactics: string[];
+    kpis: string[];
+    messaging: string;
+}
+export interface BrandCampaignOutput {
+    campaignThemes: string[];
+    primaryObjective: string;
+    secondaryObjectives: string[];
+    targetAudience: {
+        primary: string;
+        secondary: string;
+        psychographics: string[];
+    };
+    channels: CampaignChannel[];
+    phases: CampaignPhase[];
+    messagingPillars: string[];
+    creativeConcept: string;
+    callToAction: string;
+    successMetrics: Record<string, string>;
+    budgetAllocation: Record<string, string>;
+    campaignDuration: string;
+    keyMessages: string[];
+}
 export interface PhotoCompositionRule {
     rule: string;
     example: string;
@@ -393,4 +426,25 @@ export interface BrandPhotographyOutput {
     technicalRequirements: Record<string, string>;
     shootBriefSummary: string;
 }
+export interface PackagingFormat {
+    type: string;
+    primaryUse: string;
+    sizeGuidance: string;
+    dieCutNotes: string;
+}
+export interface BrandPackagingOutput {
+    formLanguage: string;
+    materials: string[];
+    colorApproach: string;
+    colorPaletteSummary: string[];
+    typographyApproach: string;
+    brandingElements: string[];
+    formats: PackagingFormat[];
+    printSpecs: Record<string, string>;
+    legalZones: Record<string, string>;
+    dilineGuide: string;
+    sustainability: string[];
+    unboxingExperience: string;
+    packagingBriefSummary: string;
+}
 //# sourceMappingURL=types.d.ts.map

package/dist/lib/types.d.ts.map

@@ -1 +1 @@
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package/dist/tools/generate-brand-campaign.d.ts

@@ -0,0 +1,3 @@
+import { McpServer } from '@modelcontextprotocol/sdk/server/mcp.js';
+export declare function registerGenerateBrandCampaign(server: McpServer): void;
+//# sourceMappingURL=generate-brand-campaign.d.ts.map

package/dist/tools/generate-brand-campaign.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"generate-brand-campaign.d.ts","sourceRoot":"","sources":["../../src/tools/generate-brand-campaign.ts"],"names":[],"mappings":"AAAA,OAAO,EAAE,SAAS,EAAE,MAAM,yCAAyC,CAAC;AAKpE,wBAAgB,6BAA6B,CAAC,MAAM,EAAE,SAAS,GAAG,IAAI,CAerE"}

package/dist/tools/generate-brand-campaign.js

@@ -0,0 +1,14 @@
+import { z } from 'zod';
+import { generateBrandCampaign } from '../lib/branding-core/index.js';
+export function registerGenerateBrandCampaign(server) {
+    server.tool('generate_brand_campaign', 'Generate a full marketing campaign strategy including themes, channels, phases, messaging pillars, and success metrics', {
+        brand: z.string().describe('JSON string of BrandIdentity object'),
+    }, async ({ brand }) => {
+        const brandData = JSON.parse(brand);
+        const campaign = generateBrandCampaign(brandData);
+        return {
+            content: [{ type: 'text', text: JSON.stringify(campaign, null, 2) }],
+        };
+    });
+}
+//# sourceMappingURL=generate-brand-campaign.js.map

package/dist/tools/generate-brand-campaign.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"generate-brand-campaign.js","sourceRoot":"","sources":["../../src/tools/generate-brand-campaign.ts"],"names":[],"mappings":"AACA,OAAO,EAAE,CAAC,EAAE,MAAM,KAAK,CAAC;AACxB,OAAO,EAAE,qBAAqB,EAAE,MAAM,+BAA+B,CAAC;AAGtE,MAAM,UAAU,6BAA6B,CAAC,MAAiB;IAC7D,MAAM,CAAC,IAAI,CACT,yBAAyB,EACzB,wHAAwH,EACxH;QACE,KAAK,EAAE,CAAC,CAAC,MAAM,EAAE,CAAC,QAAQ,CAAC,qCAAqC,CAAC;KAClE,EACD,KAAK,EAAE,EAAE,KAAK,EAAE,EAAE,EAAE;QAClB,MAAM,SAAS,GAAG,IAAI,CAAC,KAAK,CAAC,KAAK,CAAkB,CAAC;QACrD,MAAM,QAAQ,GAAG,qBAAqB,CAAC,SAAS,CAAC,CAAC;QAClD,OAAO;YACL,OAAO,EAAE,CAAC,EAAE,IAAI,EAAE,MAAM,EAAE,IAAI,EAAE,IAAI,CAAC,SAAS,CAAC,QAAQ,EAAE,IAAI,EAAE,CAAC,CAAC,EAAE,CAAC;SACrE,CAAC;IACJ,CAAC,CACF,CAAC;AACJ,CAAC"}

package/dist/tools/generate-brand-packaging.d.ts

@@ -0,0 +1,3 @@
+import type { McpServer } from '@modelcontextprotocol/sdk/server/mcp.js';
+export declare function registerGenerateBrandPackaging(server: McpServer): void;
+//# sourceMappingURL=generate-brand-packaging.d.ts.map

package/dist/tools/generate-brand-packaging.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"generate-brand-packaging.d.ts","sourceRoot":"","sources":["../../src/tools/generate-brand-packaging.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EAAE,SAAS,EAAE,MAAM,yCAAyC,CAAC;AAKzE,wBAAgB,8BAA8B,CAAC,MAAM,EAAE,SAAS,GAAG,IAAI,CAoBtE"}

package/dist/tools/generate-brand-packaging.js

@@ -0,0 +1,19 @@
+import { z } from 'zod';
+import { generateBrandPackaging } from '../lib/branding-core/generators/brand-packaging.js';
+export function registerGenerateBrandPackaging(server) {
+    server.tool('generate_brand_packaging', 'Generate packaging design guidelines including form language, materials, print specs, and sustainability notes', {
+        brand: z.string().describe('JSON string of BrandIdentity object'),
+    }, async ({ brand }) => {
+        const brandData = JSON.parse(brand);
+        const result = generateBrandPackaging(brandData);
+        return {
+            content: [
+                {
+                    type: 'text',
+                    text: JSON.stringify(result, null, 2),
+                },
+            ],
+        };
+    });
+}
+//# sourceMappingURL=generate-brand-packaging.js.map

package/dist/tools/generate-brand-packaging.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"generate-brand-packaging.js","sourceRoot":"","sources":["../../src/tools/generate-brand-packaging.ts"],"names":[],"mappings":"AACA,OAAO,EAAE,CAAC,EAAE,MAAM,KAAK,CAAC;AACxB,OAAO,EAAE,sBAAsB,EAAE,MAAM,oDAAoD,CAAC;AAG5F,MAAM,UAAU,8BAA8B,CAAC,MAAiB;IAC9D,MAAM,CAAC,IAAI,CACT,0BAA0B,EAC1B,gHAAgH,EAChH;QACE,KAAK,EAAE,CAAC,CAAC,MAAM,EAAE,CAAC,QAAQ,CAAC,qCAAqC,CAAC;KAClE,EACD,KAAK,EAAE,EAAE,KAAK,EAAE,EAAE,EAAE;QAClB,MAAM,SAAS,GAAG,IAAI,CAAC,KAAK,CAAC,KAAK,CAAkB,CAAC;QACrD,MAAM,MAAM,GAAG,sBAAsB,CAAC,SAAS,CAAC,CAAC;QACjD,OAAO;YACL,OAAO,EAAE;gBACP;oBACE,IAAI,EAAE,MAAM;oBACZ,IAAI,EAAE,IAAI,CAAC,SAAS,CAAC,MAAM,EAAE,IAAI,EAAE,CAAC,CAAC;iBACtC;aACF;SACF,CAAC;IACJ,CAAC,CACF,CAAC;AACJ,CAAC"}

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@forgespace/branding-mcp",
-  "version": "0.14.0",
+  "version": "0.16.0",
   "mcpName": "io.github.forge-space/branding-mcp",
   "description": "MCP server for AI-powered brand identity generation — color palettes, typography systems, design tokens, and brand guidelines with multi-format export",
   "type": "module",

package/server.json

@@ -2,7 +2,7 @@
   "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
   "name": "io.github.forge-space/branding-mcp",
   "description": "AI-powered brand identity generation via MCP with design tokens, typography, and logo assets.",
-  "version": "0.14.0",
+  "version": "0.16.0",
   "registryType": "npm",
   "repository": {
     "url": "https://github.com/Forge-Space/branding-mcp",
@@ -12,7 +12,7 @@
     {
       "registryType": "npm",
       "identifier": "@forgespace/branding-mcp",
-      "version": "0.14.0",
+      "version": "0.16.0",
       "transport": {
         "type": "stdio"
       }