@forgespace/branding-mcp 0.12.0 → 0.15.0

package/dist/index.d.ts

@@ -1,3 +1,3 @@
 #!/usr/bin/env node
-export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, } from './lib/types.js';
+export type { BrandIdentity, ColorPalette, TypographySystem, SpacingScale, ShadowSystem, BorderSystem, MotionSystem, GradientSystem, LogoOutput, BrandStyle, ColorHarmony, ExportFormat, BrandVoiceGuidelines, BrandVoiceTone, BrandVoiceAudience, BrandNamingOutput, NameIdea, DomainSuggestion, BrandMotionOutput, BrandMotionPrinciple, BrandSocialOutput, SocialPlatformConfig, ContentPillar, BrandPitchOutput, ElevatorPitch, PitchDeckSlide, InvestorHighlight, BrandEmailOutput, EmailTemplate, EmailCampaign, BrandPhotographyOutput, PhotoStyleGuide, PhotoCompositionRule, PhotoColorTreatment, BrandCampaignOutput, CampaignChannel, CampaignPhase, } from './lib/types.js';
 //# sourceMappingURL=index.d.ts.map

package/dist/index.d.ts.map

@@ -1 +1 @@
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+{"version":3,"file":"index.d.ts","sourceRoot":"","sources":["../src/index.ts"],"names":[],"mappings":";AAEA,YAAY,EACV,aAAa,EACb,YAAY,EACZ,gBAAgB,EAChB,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,YAAY,EACZ,cAAc,EACd,UAAU,EACV,UAAU,EACV,YAAY,EACZ,YAAY,EACZ,oBAAoB,EACpB,cAAc,EACd,kBAAkB,EAClB,iBAAiB,EACjB,QAAQ,EACR,gBAAgB,EAChB,iBAAiB,EACjB,oBAAoB,EACpB,iBAAiB,EACjB,oBAAoB,EACpB,aAAa,EACb,gBAAgB,EAChB,aAAa,EACb,cAAc,EACd,iBAAiB,EACjB,gBAAgB,EAChB,aAAa,EACb,aAAa,EACb,sBAAsB,EACtB,eAAe,EACf,oBAAoB,EACpB,mBAAmB,EACnB,mBAAmB,EACnB,eAAe,EACf,aAAa,GACd,MAAM,gBAAgB,CAAC"}

package/dist/index.js

@@ -19,6 +19,9 @@ import { registerGenerateBrandNaming } from './tools/generate-brand-naming.js';
 import { registerGenerateBrandMotion } from './tools/generate-brand-motion.js';
 import { registerGenerateBrandSocial } from './tools/generate-brand-social.js';
 import { registerGenerateBrandPitch } from './tools/generate-brand-pitch.js';
+import { registerGenerateBrandEmail } from './tools/generate-brand-email.js';
+import { registerGenerateBrandPhotography } from './tools/generate-brand-photography.js';
+import { registerGenerateBrandCampaign } from './tools/generate-brand-campaign.js';
 import { registerBrandTemplates } from './resources/brand-templates.js';
 import { registerBrandKnowledge } from './resources/brand-knowledge.js';
 async function main() {
@@ -34,7 +37,7 @@ async function main() {
     logger.info({ env: config.nodeEnv }, 'Starting branding-mcp server');
     const server = new McpServer({
         name: '@forgespace/branding-mcp',
-        version: '0.12.0',
+        version: '0.15.0',
     });
     registerGenerateBrandIdentity(server);
     registerGenerateColorPalette(server);
@@ -50,6 +53,9 @@ async function main() {
     registerGenerateBrandMotion(server);
     registerGenerateBrandSocial(server);
     registerGenerateBrandPitch(server);
+    registerGenerateBrandEmail(server);
+    registerGenerateBrandPhotography(server);
+    registerGenerateBrandCampaign(server);
     registerBrandTemplates(server);
     registerBrandKnowledge(server);
     if (config.transport === 'http') {

package/dist/index.js.map

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package/dist/lib/branding-core/generators/brand-campaign.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandCampaignOutput } from '../../types.js';
+export declare function generateBrandCampaign(brand: BrandIdentity): BrandCampaignOutput;
+//# sourceMappingURL=brand-campaign.d.ts.map

package/dist/lib/branding-core/generators/brand-campaign.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-campaign.d.ts","sourceRoot":"","sources":["../../../../src/lib/branding-core/generators/brand-campaign.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EAAE,aAAa,EAAc,MAAM,gBAAgB,CAAC;AAChE,OAAO,KAAK,EAAE,mBAAmB,EAAkC,MAAM,gBAAgB,CAAC;AA8X1F,wBAAgB,qBAAqB,CAAC,KAAK,EAAE,aAAa,GAAG,mBAAmB,CAgC/E"}

package/dist/lib/branding-core/generators/brand-campaign.js

@@ -0,0 +1,401 @@
+const STYLE_CAMPAIGN_THEMES = {
+    minimal: ['Less is more', 'Pure simplicity', 'Essential beauty', 'Form follows function'],
+    bold: ['Make your mark', 'Be unforgettable', 'Dare to stand out', 'Power unleashed'],
+    elegant: [
+        'Crafted to perfection',
+        'Timeless excellence',
+        'Where art meets purpose',
+        'Refined luxury',
+    ],
+    playful: ['Joy is contagious', 'Life is a game', 'Smile, repeat', 'Adventure awaits'],
+    corporate: [
+        'Built for business',
+        'Performance delivered',
+        'Trust in every detail',
+        'Results that matter',
+    ],
+    tech: [
+        'Code the future',
+        'Innovate without limits',
+        'Technology that thinks',
+        'Digital transformation',
+    ],
+    organic: ['Back to roots', 'Nature knows best', 'Grown with care', 'Earth-first values'],
+    retro: ['Classics never die', 'Old soul, new vision', 'Heritage redefined', 'Timeless by design'],
+};
+const STYLE_OBJECTIVES = {
+    minimal: ['Increase brand awareness', 'Drive quality leads', 'Build premium perception'],
+    bold: ['Maximize reach', 'Dominate share of voice', 'Accelerate growth'],
+    elegant: [
+        'Attract high-value customers',
+        'Reinforce premium positioning',
+        'Build brand prestige',
+    ],
+    playful: ['Grow community', 'Boost engagement', 'Drive viral sharing'],
+    corporate: [
+        'Generate qualified leads',
+        'Strengthen enterprise relationships',
+        'Build market credibility',
+    ],
+    tech: ['Drive product adoption', 'Build developer community', 'Establish thought leadership'],
+    organic: [
+        'Grow conscious consumer base',
+        'Build trust through transparency',
+        'Drive community advocacy',
+    ],
+    retro: ['Tap nostalgia markets', 'Build brand loyalty', 'Create cultural moments'],
+};
+const STYLE_CHANNELS = {
+    minimal: [
+        {
+            name: 'Display Advertising',
+            role: 'Visual brand presence',
+            budget: '30%',
+            tactics: ['Clean banner ads', 'Out-of-home placements'],
+        },
+        {
+            name: 'Content Marketing',
+            role: 'Thought leadership',
+            budget: '40%',
+            tactics: ['Long-form articles', 'White papers'],
+        },
+        {
+            name: 'Email',
+            role: 'Direct conversion',
+            budget: '30%',
+            tactics: ['Curated newsletters', 'Drip sequences'],
+        },
+    ],
+    bold: [
+        {
+            name: 'Social Media',
+            role: 'Mass reach',
+            budget: '35%',
+            tactics: ['Instagram reels', 'TikTok challenges', 'Twitter storms'],
+        },
+        {
+            name: 'Influencer',
+            role: 'Amplification',
+            budget: '30%',
+            tactics: ['Macro influencers', 'Brand ambassadors'],
+        },
+        {
+            name: 'Out-of-Home',
+            role: 'Cultural presence',
+            budget: '35%',
+            tactics: ['Billboard takeovers', 'Transit ads'],
+        },
+    ],
+    elegant: [
+        {
+            name: 'Print & Editorial',
+            role: 'Prestige positioning',
+            budget: '35%',
+            tactics: ['Luxury magazines', 'Editorial partnerships'],
+        },
+        {
+            name: 'Events & Experiential',
+            role: 'Exclusive touchpoints',
+            budget: '40%',
+            tactics: ['Private events', 'Pop-up experiences'],
+        },
+        {
+            name: 'Digital Display',
+            role: 'Targeted reach',
+            budget: '25%',
+            tactics: ['Premium placements', 'Programmatic luxury'],
+        },
+    ],
+    playful: [
+        {
+            name: 'Social Media',
+            role: 'Community building',
+            budget: '40%',
+            tactics: ['User-generated content', 'Challenges', 'Memes'],
+        },
+        {
+            name: 'Influencer',
+            role: 'Authentic advocacy',
+            budget: '35%',
+            tactics: ['Micro-influencers', 'Community creators'],
+        },
+        {
+            name: 'Experiential',
+            role: 'Live moments',
+            budget: '25%',
+            tactics: ['Pop-up activations', 'Interactive stunts'],
+        },
+    ],
+    corporate: [
+        {
+            name: 'LinkedIn',
+            role: 'B2B reach',
+            budget: '35%',
+            tactics: ['Sponsored content', 'InMail campaigns'],
+        },
+        {
+            name: 'Search',
+            role: 'Intent capture',
+            budget: '35%',
+            tactics: ['PPC campaigns', 'SEO content'],
+        },
+        {
+            name: 'Events',
+            role: 'Relationship building',
+            budget: '30%',
+            tactics: ['Trade shows', 'Webinars', 'Conferences'],
+        },
+    ],
+    tech: [
+        {
+            name: 'Developer Channels',
+            role: 'Community building',
+            budget: '30%',
+            tactics: ['GitHub', 'Stack Overflow', 'Dev.to'],
+        },
+        {
+            name: 'Search & Content',
+            role: 'Organic growth',
+            budget: '35%',
+            tactics: ['Technical SEO', 'Documentation', 'Tutorials'],
+        },
+        {
+            name: 'Social Media',
+            role: 'Tech audience',
+            budget: '35%',
+            tactics: ['Twitter/X', 'LinkedIn', 'YouTube demos'],
+        },
+    ],
+    organic: [
+        {
+            name: 'Social Media',
+            role: 'Community advocacy',
+            budget: '35%',
+            tactics: ['Instagram storytelling', 'Pinterest boards'],
+        },
+        {
+            name: 'Content Marketing',
+            role: 'Education',
+            budget: '35%',
+            tactics: ['Blog', 'Sustainability reports', 'Impact stories'],
+        },
+        {
+            name: 'Partnerships',
+            role: 'Credibility',
+            budget: '30%',
+            tactics: ['NGO collaborations', 'Eco certifications'],
+        },
+    ],
+    retro: [
+        {
+            name: 'Nostalgia Media',
+            role: 'Emotional connection',
+            budget: '35%',
+            tactics: ['Vintage ads', 'Throwback campaigns'],
+        },
+        {
+            name: 'Social Media',
+            role: 'Cultural conversation',
+            budget: '35%',
+            tactics: ['Hashtag campaigns', 'Retro filters'],
+        },
+        {
+            name: 'Experiential',
+            role: 'Cultural moments',
+            budget: '30%',
+            tactics: ['Pop-up shops', 'Collector editions'],
+        },
+    ],
+};
+const STYLE_MESSAGING_PILLARS = {
+    minimal: ['Clarity of purpose', 'Quality over quantity', 'Effortless experience'],
+    bold: ['Fearless innovation', 'Unapologetic confidence', 'Maximum impact'],
+    elegant: ['Artisanal craftsmanship', 'Enduring sophistication', 'Exclusive access'],
+    playful: ['Pure joy', 'Inclusive fun', 'Spontaneous delight'],
+    corporate: ['Proven reliability', 'Data-driven results', 'Partnership excellence'],
+    tech: ['Technical mastery', 'Scalable innovation', 'Developer-first thinking'],
+    organic: ['Radical transparency', 'Regenerative impact', 'Community stewardship'],
+    retro: ['Heritage authenticity', 'Nostalgic comfort', 'Classic reimagined'],
+};
+function buildCampaignPhases(brand) {
+    const style = brand.style ?? 'minimal';
+    const theme = (STYLE_CAMPAIGN_THEMES[style] ?? STYLE_CAMPAIGN_THEMES.minimal)[0];
+    const name = brand.name;
+    return [
+        {
+            name: 'Awareness',
+            duration: '4 weeks',
+            goal: `Introduce ${name} to the target audience`,
+            tactics: [
+                'Launch teaser content across priority channels',
+                'Activate influencer and media partnerships',
+                'Deploy paid media for broad reach',
+            ],
+            kpis: ['Impressions', 'Reach', 'Brand recall lift'],
+            messaging: `Introducing ${name}: ${theme}`,
+        },
+        {
+            name: 'Consideration',
+            duration: '6 weeks',
+            goal: 'Drive audience to explore and evaluate the brand',
+            tactics: [
+                'Publish in-depth content showcasing value',
+                'Retarget awareness audiences with proof points',
+                'Enable trial or demo opportunities',
+            ],
+            kpis: ['Click-through rate', 'Time on site', 'Demo requests'],
+            messaging: `Discover what makes ${name} different`,
+        },
+        {
+            name: 'Conversion',
+            duration: '4 weeks',
+            goal: 'Convert engaged prospects into customers',
+            tactics: [
+                'Deploy targeted offers and incentives',
+                'Activate email nurture sequences',
+                'Use social proof and testimonials',
+            ],
+            kpis: ['Conversion rate', 'Cost per acquisition', 'Revenue'],
+            messaging: `Join thousands who choose ${name}`,
+        },
+        {
+            name: 'Retention',
+            duration: 'Ongoing',
+            goal: 'Turn customers into advocates',
+            tactics: [
+                'Launch loyalty and referral programs',
+                'Create exclusive community for customers',
+                'Share behind-the-scenes and brand stories',
+            ],
+            kpis: ['Retention rate', 'NPS score', 'Referral rate'],
+            messaging: `You are part of the ${name} story`,
+        },
+    ];
+}
+function buildCreativeConcept(brand) {
+    const style = brand.style ?? 'minimal';
+    const themes = STYLE_CAMPAIGN_THEMES[style] ?? STYLE_CAMPAIGN_THEMES.minimal;
+    const theme = themes[0];
+    const pillars = STYLE_MESSAGING_PILLARS[style] ?? STYLE_MESSAGING_PILLARS.minimal;
+    return (`Campaign concept for ${brand.name}: "${theme}". ` +
+        `Built on three pillars: ${pillars.join(', ')}. ` +
+        `The visual language draws from ${brand.style} aesthetics — ` +
+        `anchored in ${brand.colors.primary.name} and ${brand.typography.headingFont}. ` +
+        `Every touchpoint reinforces a single truth: ${brand.tagline ?? `${brand.name} stands for something real`}.`);
+}
+function buildSuccessMetrics(style) {
+    const base = {
+        brand_awareness: 'Lift in unaided brand recall by 15%+',
+        engagement_rate: 'Average 3%+ across social channels',
+        conversion_rate: 'Achieve 2-5% conversion on campaign traffic',
+        roi: 'Minimum 3x ROAS on paid channels',
+        share_of_voice: 'Increase SOV by 10% in target category',
+        nps_impact: 'Net Promoter Score improvement of 5+ points',
+    };
+    if (style === 'tech') {
+        base['developer_signups'] = '500+ new developer accounts per month';
+        base['github_stars'] = '20% increase in repository stars';
+    }
+    else if (style === 'corporate') {
+        base['qualified_leads'] = '200+ MQLs per campaign month';
+        base['pipeline_value'] = '$500K+ new pipeline generated';
+    }
+    else if (style === 'playful') {
+        base['ugc_volume'] = '1000+ user-generated pieces in campaign period';
+        base['viral_coefficient'] = 'K-factor > 1.2 for challenge content';
+    }
+    return base;
+}
+function buildBudgetAllocation(style) {
+    const allocations = {
+        minimal: {
+            paid_media: '30%',
+            content_production: '30%',
+            agency_fees: '20%',
+            experiential: '10%',
+            contingency: '10%',
+        },
+        bold: {
+            paid_media: '40%',
+            influencer: '25%',
+            production: '20%',
+            ooh: '10%',
+            contingency: '5%',
+        },
+        elegant: {
+            experiential: '35%',
+            print_editorial: '25%',
+            digital: '20%',
+            production: '15%',
+            contingency: '5%',
+        },
+        playful: {
+            social_media: '35%',
+            influencer: '30%',
+            experiential: '20%',
+            production: '10%',
+            contingency: '5%',
+        },
+        corporate: {
+            digital_ads: '35%',
+            events: '25%',
+            content: '20%',
+            sales_enablement: '15%',
+            contingency: '5%',
+        },
+        tech: {
+            developer_relations: '30%',
+            content_seo: '25%',
+            paid_digital: '25%',
+            events: '15%',
+            contingency: '5%',
+        },
+        organic: {
+            content: '35%',
+            partnerships: '25%',
+            community: '20%',
+            paid: '15%',
+            contingency: '5%',
+        },
+        retro: {
+            production: '30%',
+            media_buy: '30%',
+            experiential: '25%',
+            social: '10%',
+            contingency: '5%',
+        },
+    };
+    return allocations[style] ?? allocations.minimal;
+}
+export function generateBrandCampaign(brand) {
+    const style = (brand.style ?? 'minimal');
+    const safeStyle = STYLE_CAMPAIGN_THEMES[style] ? style : 'minimal';
+    const themes = STYLE_CAMPAIGN_THEMES[safeStyle];
+    const objectives = STYLE_OBJECTIVES[safeStyle];
+    const channels = STYLE_CHANNELS[safeStyle];
+    const messagingPillars = STYLE_MESSAGING_PILLARS[safeStyle];
+    return {
+        campaignThemes: themes,
+        primaryObjective: objectives[0],
+        secondaryObjectives: objectives.slice(1),
+        targetAudience: {
+            primary: `${brand.industry} decision-makers and enthusiasts`,
+            secondary: `Adjacent audiences interested in ${safeStyle} brand values`,
+            psychographics: messagingPillars,
+        },
+        channels,
+        phases: buildCampaignPhases(brand),
+        messagingPillars,
+        creativeConcept: buildCreativeConcept(brand),
+        callToAction: `Experience ${brand.name}`,
+        successMetrics: buildSuccessMetrics(safeStyle),
+        budgetAllocation: buildBudgetAllocation(safeStyle),
+        campaignDuration: '14 weeks (4 awareness + 6 consideration + 4 conversion)',
+        keyMessages: [
+            brand.tagline ?? `${brand.name}: built for those who demand more`,
+            `${messagingPillars[0]} — that is the ${brand.name} promise`,
+            `Join the ${brand.name} movement`,
+        ],
+    };
+}
+//# sourceMappingURL=brand-campaign.js.map

package/dist/lib/branding-core/generators/brand-campaign.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-email.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandEmailOutput } from '../../types.js';
+export declare function generateBrandEmail(brand: BrandIdentity): BrandEmailOutput;
+//# sourceMappingURL=brand-email.d.ts.map

package/dist/lib/branding-core/generators/brand-email.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-email.d.ts","sourceRoot":"","sources":["../../../../src/lib/branding-core/generators/brand-email.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EACV,aAAa,EAIb,gBAAgB,EACjB,MAAM,gBAAgB,CAAC;AA4TxB,wBAAgB,kBAAkB,CAAC,KAAK,EAAE,aAAa,GAAG,gBAAgB,CA4CzE"}