@event4u/agent-config 6.0.0 → 7.0.0

package/dist/agent-src/skills/brand/SKILL.md

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+---
+model_tier: inherit
+name: brand
+description: "Grounded brand decisions from a curated corpus — archetype, voice, naming, colour psychology, logo-style fit, messaging frameworks, archetype→type mapping. Use to ground brand strategy and identity."
+domain: engineering
+personas:
+  - brand-strategist
+workspaces:
+  - engineering
+packs:
+  - brand
+trust:
+  level: professional
+install:
+  removable: true
+execution:
+  type: manual
+---
+
+# brand
+
+> The grounded source for brand decisions — a **second instance of the
+> ADR-061 corpus-grounding layer** ([`corpus-grounding`](../corpus-grounding/SKILL.md)),
+> after [`design-intelligence`](../design-intelligence/SKILL.md). Branding is
+> the layer that *constrains* UI: the corpus grounds brand **strategy** and
+> **identity** decisions (archetype, voice, naming, colour, logo style,
+> messaging, archetype→type filter) as a **constraint set** the human confirms —
+> never the final brand. No forked engine; this plugs into the shared one via a
+> manifest.
+
+Corpus: 7 tabular CSVs under [`data/`](data/) — 12 brand `archetype`s, a
+`voice`-and-tone matrix, `naming` patterns, `color` psychology by industry,
+`logo`-style ↔ industry fit, `messaging` frameworks, and
+`typography`-principles (archetype → pairing-filter Grounding, the layer that
+upgrades [`typography-system`](../typography-system/SKILL.md) stage-2).
+Provenance: [`ATTRIBUTION.md`](ATTRIBUTION.md); manifest:
+[`data/manifest.json`](data/manifest.json).
+
+## When to use
+
+- A brand decision needs grounding: which archetype fits, what voice/tone,
+  how to name, which colour direction, which logo style, which messaging
+  framework, or which type pairing-filter an archetype implies.
+- Before [`brand-strategy`](../brand-strategy/SKILL.md) /
+  [`brand-identity`](../brand-identity/SKILL.md) commit to a direction — those
+  skills consult this corpus first.
+- When `typography-system` needs the brand-aware (archetype → pairing-filter)
+  upgrade — query the `typography` domain here.
+
+## Procedure: consult the brand corpus
+
+1. **Ground or search** (paths resolve skill-relative; works from any cwd):
+
+   ```bash
+   python3 <skills-root>/corpus-grounding/scripts/ground.py search \
+     --manifest <skills-root>/brand/data/manifest.json \
+     "<brand brief: sector + intent + audience>" \
+     [--domain archetype|voice|naming|color|logo|messaging|typography] \
+     [--filter "Archetype Fit=Ruler"] [--json]
+   ```
+
+   `<skills-root>` is `~/.claude/skills/` for Claude Code installs,
+   `src/skills/` inside this repo.
+2. **Read `confidence` + every `evidence_gap` line before trusting any row** —
+   surface them; the human signs off on what the corpus could NOT support.
+3. **Propose grounded options** (archetype + voice + colour + logo + messaging),
+   each cited per corpus row, with alternatives — the human confirms.
+4. The confirmed selections become the **brand token + voice constraint set**
+   that `brand-to-tokens`, `brand-consistency`, and pack-ai-image's brand-asset
+   generation consume.
+
+## Output format
+
+1. Grounded brand candidates per domain (archetype, voice, naming, colour,
+   logo style, messaging, type filter) — each selection cited per corpus row.
+2. The grounded output's `confidence` label + every `evidence_gap` line,
+   verbatim.
+3. Alternatives per domain so the human can swap before confirming.
+
+## Do NOT
+
+- Do NOT let the corpus author final brand copy or names — it supplies
+  constraint sets and patterns; final strings are agent-written and
+  human-confirmed.
+- Do NOT fork the engine — plug in via the manifest (ADR-061 §2).
+- Do NOT override the consumer's existing brand tokens / voice profile with
+  corpus rows — consumer brand is the source of truth; the corpus fills gaps
+  (see [`brand-source-of-truth`](../../rules/brand-source-of-truth.md)).
+- Do NOT hide low confidence — the user signs off on the gaps too.
+
+## Gotchas
+
+- Corpus grounds **pre-action selection** — not mid-task reference and not
+  output validation ([`brand-consistency`](../../rules/brand-consistency.md)
+  owns validation).
+- Keep queries brand-shaped ("luxury law firm rebrand", "playful kids snack
+  brand") — generic words land on the default `archetype` domain.
+- An empty result is a legitimate outcome — surface the evidence gap and
+  proceed on priors; never widen filters to force a hit.
+- BM25 drops tokens ≤2 chars — pad short queries ("B2B", "AI") with companions.
+
+## See also
+
+- [`corpus-grounding`](../corpus-grounding/SKILL.md) — the shared engine + manifest contract.
+- [`brand-strategy`](../brand-strategy/SKILL.md) / [`brand-identity`](../brand-identity/SKILL.md) — the workflow skills that consult this corpus.
+- [`design-intelligence`](../design-intelligence/SKILL.md) — sibling corpus instance (style); brand constrains style.
+- [`typography-system`](../typography-system/SKILL.md) — consumes the `typography` (archetype→filter) domain for its brand-aware stage-2.
+
+## Policies
+
+- Provenance: [`ATTRIBUTION.md`](ATTRIBUTION.md) — original-authored corpus
+  from public brand frameworks; shared engine attributed in
+  [`design-intelligence/ATTRIBUTION.md`](../design-intelligence/ATTRIBUTION.md).
+- Refresh: quarterly per the manifest; re-review archetype↔type rows when the
+  font-pairings Reference refreshes.

package/dist/agent-src/skills/brand/data/archetypes.csv

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+Archetype,Core Desire,Goal,Voice Traits,Messaging Angle,Visual Cues,Color Direction,Typography Filter,Best For,Avoid When
+Innocent,Safety and simple happiness,Be good and be happy,"Optimistic, honest, plain, warm","Purity, simplicity, doing it right","Clean layouts, open space, soft edges","Light pastels, white, sky blue","Rounded humanist sans","Wellness, organics, family, baby","Cynical or edgy markets that read the optimism as naive"
+Sage,Truth and understanding,Use intelligence to understand the world,"Authoritative, measured, evidence-led, calm","Expertise, insight, clarity","Structured grids, editorial restraint","Deep blue, navy, muted neutrals","Transitional or old-style serif with a neutral sans","Research, education, consultancy, journalism","Impulse retail where analysis reads as cold"
+Explorer,Freedom and discovery,"Experience a more authentic, fuller life","Adventurous, rugged, candid, independent","Discovery, autonomy, the open road","Wide landscapes, motion, texture","Earthy tones, forest green, ochre","Condensed sans or slab","Outdoor, travel, adventure, automotive","Formal corporate services that need polish over grit"
+Outlaw,Liberation and rule-breaking,Overturn what is not working,"Bold, disruptive, irreverent, raw","Rebellion, change, challenging the default","High contrast, raw composition","Black, red, charcoal","Heavy grotesque or brutalist display","Challenger brands, streetwear, counterculture","Trust-critical sectors like finance or healthcare"
+Magician,Transformation,Make dreams come true,"Visionary, evocative, confident","Transformation, wonder, the impossible made real","Gradients, depth, controlled light","Violet, indigo, iridescent accents","Elegant geometric sans with a display face","Tech, beauty, immersive experiences","Utilitarian, low-cost positioning"
+Hero,Mastery and courage,Prove worth through bold action,"Bold, direct, motivating","Triumph, performance, rising to the challenge","Dynamic angles, strong contrast","Bold primary, red, black","Strong grotesque, italic display accent","Sports, performance gear, defense","Gentle or nurturing categories"
+Lover,Intimacy and belonging,Be in a relationship and feel connection,"Sensual, warm, expressive","Desire, closeness, indulgence","Rich texture, soft directional light","Deep red, rose, warm neutrals","High-contrast serif with a script accent","Beauty, fashion, hospitality, fragrance","Technical B2B utility where warmth reads as fluff"
+Jester,Enjoyment and play,Have a great time and lighten the world,"Playful, witty, irreverent","Fun, spontaneity, not taking it too seriously","Bright, bouncy, expressive shapes","Bright multi-hue, yellow, orange","Rounded display or quirky sans","Snacks, entertainment, kids, gaming","Sectors that require gravitas and authority"
+Everyman,Belonging and connection,Connect with others as equals,"Friendly, plain-spoken, inclusive","Relatability, fairness, everyday value","Approachable, candid imagery","Denim blue, warm neutral, earthy tones","Humanist sans, neutral weights","Mass retail, community, FMCG","Luxury or exclusive positioning"
+Caregiver,Protection and service,Care for and protect others,"Warm, reassuring, supportive","Care, safety, being looked after","Soft forms, human imagery, gentle light","Soft blue, teal, warm white","Humanist sans or a soft serif","Healthcare, childcare, nonprofit","Edgy or aggressively competitive positioning"
+Ruler,"Control, order and prosperity",Create order and lasting prosperity,"Authoritative, polished, assured","Leadership, excellence, the standard others follow","Refined symmetry, premium materials","Deep navy, gold, black","Classic serif (Didone or old-style) with a refined sans","Luxury, finance, law, institutions","Playful or budget mass-market positioning"
+Creator,Self-expression and lasting value,Realize a vision and craft something enduring,"Expressive, imaginative, precise","Craft, originality, the made thing","Bold composition, generous grid","Expressive accent on neutral or monochrome ground","Distinctive display with a clean grotesque workhorse","Design tools, studios, makers, agencies","Sectors where trust comes from conformity, not originality"

package/dist/agent-src/skills/brand/data/color-psychology.csv

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+Industry,Primary Hue Direction,Emotional Association,Secondary/Accent,Avoid Hue,Contrast Note,Cultural Caveat,Archetype Fit
+Finance/Banking,Deep blue - signals trust and stability,trust; stability; authority; confidence,Gold or dark teal as accent,Bright orange - reads as frivolous or discount brand,Navy on white passes AA; mid-blue on grey often fails - verify ratio,Red = luck in China so avoid framing red as a warning only,Ruler
+Healthcare,Clean blue or teal - clinical confidence without coldness,care; cleanliness; calm; hope,White or soft green,Red for non-emergency UI - raises false alarm signals,Pastel teal on white can fail AA at small sizes - darken text tones,Green = illness in some Middle Eastern contexts - prefer blue,Caregiver
+Technology/SaaS,Blue to indigo spectrum - innovative yet dependable,innovation; intelligence; clarity; speed,Electric blue or violet accent,Muddy brown - evokes outdated legacy software,High-contrast dark mode is common - ensure 4.5:1 on both light and dark backgrounds,Purple = mourning in some Latin American cultures - use sparingly,Magician
+Food and Beverage,Warm red-orange - stimulates appetite and energy,appetite; warmth; energy; playfulness,Yellow or earthy brown,Cool grey-blue - suppresses appetite and feels clinical,Saturated warm tones on white are typically safe - watch yellow text legibility,White plates in photography read as sterile in some South Asian feast contexts,Jester
+Beauty/Cosmetics,Dusty rose to nude blush - softness and sensuality,elegance; softness; femininity; desire,Gold or matte black for premium tier,Harsh neon green - clashes with skin-tone imagery,Low-contrast nude palettes fail AA on white - always pair with dark text overlay,Pink = masculine in some historical European contexts - research target market,Lover
+Luxury,Black anchored by deep navy or charcoal - exclusivity,prestige; exclusivity; sophistication; desire,Gold or champagne as sole accent,Bright primary red - reads mass-market or sale-driven,Black backgrounds with gold text often miss 3:1 - test; consider off-white on black,Gold = vulgarity in some Northern European minimalist cultures,Ruler
+Children/Education,Bright primary hues - yellow; red; blue with high chroma,joy; curiosity; safety; playfulness,Complementary secondary primaries,Black as dominant - feels heavy and scary for young audiences,High chroma on white generally passes AA but verify yellow text on white,Red = danger signal universally; balance with friendlier primaries,Innocent
+Eco/Sustainability,Natural mid-green grounded with earthy brown or beige,nature; honesty; renewal; responsibility,Warm tan or sky blue accent,Neon or synthetic-feeling fluorescents - undermine authenticity,Mid-green on white passes AA at normal weights - avoid light sage for body text,Green = environment globally but also envy; pair with earth tones to anchor meaning,Explorer
+Fitness/Sports,Bold red-orange or electric blue - energy and motion,energy; power; determination; vitality,Black or white for contrast,Pastel lavender - reads too gentle for performance context,High-saturation colours on dark backgrounds need 4.5:1; test contrast on product imagery,Red = aggression risk in some East Asian performance contexts - balance with neutral,Hero
+Legal/Professional Services,Charcoal navy or deep green - authority without aggression,authority; reliability; tradition; gravitas,Muted gold or warm grey,Bright playful yellows - undermine gravitas and formal trust signals,Dark navy on dark grey fails AA - always use white or near-white for text,Black = formality in West but mourning in East Asia - soften with navy for global brands,Ruler
+Travel/Hospitality,Sky blue to teal - freedom and escape,freedom; adventure; relaxation; wonder,Warm sand or coral accent,Industrial grey - negates escapism and wanderlust,Teal on white passes AA at bold sizes; mid-weight teal on white needs darkening,Blue = sadness in some European idioms; balance with warm accent to ensure positivity,Explorer
+Fashion,Variable - season-driven but often neutral black or seasonal accent hue,desirability; individuality; status; creativity,Seasonal accent per collection,Dated neon from prior decades unless intentional retro signal,Editorial black-on-white is high contrast and safe; low-contrast grey-on-grey is decorative only,White = purity in West but mourning in parts of East and South Asia - verify market,Creator
+Nonprofit/Charity,Warm green or hopeful blue - optimism and humanity,compassion; hope; community; trust,Warm orange or yellow for calls to action,Cold corporate navy alone - can feel institutional and distant,Ensure CTA orange or yellow meets 3:1 against adjacent background for UI elements,Red = blood or danger in fundraising imagery - use carefully; prefer orange for urgency,Caregiver

package/dist/agent-src/skills/brand/data/logo-style-fit.csv

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+Logo Style,Description,Industry Fit,Construction,Scalability Note,Vector Requirement,Avoid When,Archetype Fit
+Wordmark/Logotype,A logo consisting entirely of a stylized company name set in a custom or chosen typeface.,Tech startups; fashion; media; SaaS,Custom letterforms on a baseline grid; tight tracking; optical kerning adjustments,Readable down to ~16px if typeface is clean; collapses to favicon initial at very small sizes,Must be SVG <path> outlines so any renderer can scale without font-dependency or raster blur,Brand name is long or hard to pronounce; international markets require localized scripts,Ruler
+Lettermark/Monogram,"One to three initials treated as a standalone graphic mark, often with custom ligatures.",Law firms; finance; luxury; consulting,Two or three letterforms composed on a shared grid; ligatures optically balanced,Excellent at small sizes - single glyph reads instantly as favicon or app icon,True vector required; raster versions pixelate at retina densities and lose ligature crispness,Company name is already short and memorable enough to stand alone as a wordmark,Ruler
+Brandmark/Pictorial symbol,"A recognizable real-world object or icon used as the sole brand identifier, no text.",Consumer tech; sports; retail; food and beverage,Simplified silhouette reduced to essential contours; built on a geometric skeleton,Scales from billboard to 16px favicon cleanly when unnecessary detail is removed at design time,SVG <path> is mandatory; any bitmap detail renders as mud at small icon sizes,Brand is unknown - pictorial marks require years of recognition before standing alone,Explorer
+Abstract mark,A non-representational geometric form that conveys brand values through shape and color.,B2B technology; consulting; financial services; biotech,Constructed from geometric primitives on a strict grid; proportions derived from golden ratio or modular scale,Highly scalable as it contains no fine detail; works as app icon with no modification,Vector <path> essential; abstract marks are precision objects and raster blurs their mathematical edges,Brand needs immediate intuitive communication of a product category to new audiences,Magician
+Combination mark,A wordmark and symbol presented together as a single lockup with defined clear-space rules.,Most industry sectors - the most versatile logo format,Symbol placed left of or above the wordmark; aligned on a shared baseline; proportional size ratio defined in brand guide,Can separate into symbol-only or wordmark-only responsive variants for small placements,Each element must be a separate SVG layer so the lockup can be split for responsive use without raster degradation,Space is extremely constrained and only one mark variant will ever be used,Everyman
+Emblem/Badge,"The name and a symbol are enclosed inside a containing shape such as a shield, circle, or crest.",Breweries; universities; sports teams; heritage brands; automotive,Outer shape contains arranged type arcs and central device; letterpress-era inspired construction,Loses fine interior detail below 48px; a simplified badge variant is typically required for favicon use,Vector is critical - the interior complexity of badge elements becomes unrecognizable in raster at small sizes,Digital-first products that appear primarily as small icons or in dense UI environments,Caregiver
+Mascot,"A character - illustrated figure or creature - that acts as brand spokesperson and logo element.",Food and beverage; sports; children's brands; gaming; insurance,Character illustration with defined poses; color palette limited for reproduction consistency; brand guide covers expression library,Cannot scale to favicon; a separate abstract or initial-based icon is always required alongside it,Vector illustration preferred for scalability; raster mascots are acceptable only if minimum-size usage is strictly avoided,B2B enterprise; legal; medical; financial sectors where authority and trust must read instantly,Jester
+Geometric/Modular mark,A mark constructed from repeated or interlocking geometric modules - squares; circles; triangles.,Architecture; engineering; data; fintech; design agencies,Grid-based modules locked to precise intervals; negative space between modules is part of the design intent,Scales cleanly because the building blocks are simple; modules may merge into a solid shape at very small sizes,SVG paths must encode each module as a closed shape so module colors and spacing remain editable and renderer-agnostic,Brands that need warmth or organic character; hospitality or wellness sectors,Creator
+Negative-space mark,"A mark where a hidden secondary image is revealed in the space between or within primary shapes.",Design-forward brands; food; retail; clever challenger brands,Two overlapping or adjacent positive shapes engineered so the gap forms a recognizable third image,Can be fragile at small sizes if the negative-space detail disappears; test at 24px before approving,Vector mandatory - raster anti-aliasing destroys the sharp edge contrast on which the illusion depends,Audiences who will encounter the mark only at small digital sizes and never in print or large-format,Outlaw
+Gradient/3D mark,"A mark that uses color gradients, shadows, or dimensional rendering to suggest depth or light.",Consumer apps; entertainment; gaming; lifestyle tech,Gradient mesh or linear/radial gradient applied over a vector base form; highlight and shadow layers stacked,Degrades to flat color at small sizes; a flat fallback variant is required in brand guidelines,Base shape must be SVG <path>; gradient appearance is a style layer - the structural mark must work without it,Embossing; foil stamping; or single-color print contexts where gradients cannot reproduce,Lover
+Dynamic/Responsive mark,A mark system with defined variants that adapt layout or complexity to available space or context.,Large digital platforms; media networks; enterprise software suites,Core symbol plus rules for 3-4 variants ranging from full lockup to icon-only; grid defines reduction breakpoints,Purpose-built for small sizes - the icon variant is the small-size solution by design,Each variant must be a separate SVG file with <path> elements; automated raster export from each variant covers all densities,Small organizations without resources to maintain a multi-variant system consistently,Sage
+Typographic/Custom-type mark,"A logotype where the letterforms are uniquely drawn or heavily modified to be a proprietary typeface.",Premium consumer brands; fashion houses; editorial media; cultural institutions,Letters drawn from scratch or derived from an existing typeface then heavily modified; each glyph refined for optical balance,Works at most sizes if letterforms are open and not overly decorative; condensed custom cuts can collapse at favicon scale,Outlines must be expanded to SVG <path> curves so the mark is independent of any font file and renders identically everywhere,Brands requiring frequent name updates or localization into non-Latin scripts,Creator

package/dist/agent-src/skills/brand/data/manifest.json

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+{
+  "manifest_version": 1,
+  "domain": "brand",
+  "tier": "conditional-grounding",
+  "data_dir": ".",
+  "retriever": "bm25",
+  "default_domain": "archetype",
+  "domains": {
+    "archetype": {
+      "file": "archetypes.csv",
+      "search_cols": [
+        "Archetype",
+        "Core Desire",
+        "Voice Traits",
+        "Messaging Angle",
+        "Best For"
+      ],
+      "output_cols": [
+        "Archetype",
+        "Core Desire",
+        "Goal",
+        "Voice Traits",
+        "Messaging Angle",
+        "Visual Cues",
+        "Color Direction",
+        "Typography Filter",
+        "Best For",
+        "Avoid When"
+      ],
+      "max_results": 2
+    },
+    "voice": {
+      "file": "voice-tone.csv",
+      "search_cols": [
+        "Tone Context",
+        "Voice Trait",
+        "Archetype Fit"
+      ],
+      "output_cols": [
+        "Tone Context",
+        "Voice Trait",
+        "Do",
+        "Don't",
+        "Example Copy",
+        "Avoid Copy",
+        "Archetype Fit",
+        "Channel"
+      ],
+      "max_results": 3
+    },
+    "naming": {
+      "file": "naming-patterns.csv",
+      "search_cols": [
+        "Pattern",
+        "Description",
+        "Best For"
+      ],
+      "output_cols": [
+        "Pattern",
+        "Description",
+        "Construction",
+        "Examples",
+        "Strengths",
+        "Risks",
+        "Trademark Risk",
+        "Best For"
+      ],
+      "max_results": 3
+    },
+    "color": {
+      "file": "color-psychology.csv",
+      "search_cols": [
+        "Industry",
+        "Emotional Association",
+        "Archetype Fit"
+      ],
+      "output_cols": [
+        "Industry",
+        "Primary Hue Direction",
+        "Emotional Association",
+        "Secondary/Accent",
+        "Avoid Hue",
+        "Contrast Note",
+        "Cultural Caveat",
+        "Archetype Fit"
+      ],
+      "max_results": 2
+    },
+    "logo": {
+      "file": "logo-style-fit.csv",
+      "search_cols": [
+        "Logo Style",
+        "Industry Fit",
+        "Archetype Fit"
+      ],
+      "output_cols": [
+        "Logo Style",
+        "Description",
+        "Industry Fit",
+        "Construction",
+        "Scalability Note",
+        "Vector Requirement",
+        "Avoid When",
+        "Archetype Fit"
+      ],
+      "max_results": 3
+    },
+    "messaging": {
+      "file": "messaging-frameworks.csv",
+      "search_cols": [
+        "Framework",
+        "Purpose",
+        "When to Use"
+      ],
+      "output_cols": [
+        "Framework",
+        "Purpose",
+        "Structure",
+        "When to Use",
+        "Example Skeleton",
+        "Strengths",
+        "Risks",
+        "Archetype Fit"
+      ],
+      "max_results": 3
+    },
+    "typography": {
+      "file": "typography-principles.csv",
+      "search_cols": [
+        "Archetype",
+        "Industry Examples",
+        "Mood",
+        "Pairing Filter"
+      ],
+      "output_cols": [
+        "Archetype",
+        "Industry Examples",
+        "Pairing Filter",
+        "Heading Class",
+        "Body Class",
+        "Mood",
+        "Rationale",
+        "Confidence",
+        "Evidence Gap"
+      ],
+      "max_results": 2
+    }
+  },
+  "detect": {
+    "archetype": [
+      "archetype",
+      "brand personality",
+      "brand character",
+      "hero",
+      "sage",
+      "outlaw",
+      "rebel",
+      "jester",
+      "caregiver",
+      "ruler",
+      "creator",
+      "explorer",
+      "magician",
+      "lover",
+      "everyman",
+      "innocent"
+    ],
+    "voice": [
+      "voice",
+      "tone",
+      "tone of voice",
+      "copy",
+      "wording",
+      "brand voice",
+      "writing style"
+    ],
+    "naming": [
+      "name",
+      "naming",
+      "brand name",
+      "product name",
+      "wordmark",
+      "coined name"
+    ],
+    "color": [
+      "color",
+      "colour",
+      "palette",
+      "hue",
+      "color psychology",
+      "brand color"
+    ],
+    "logo": [
+      "logo",
+      "mark",
+      "logotype",
+      "emblem",
+      "monogram",
+      "symbol",
+      "brand mark"
+    ],
+    "messaging": [
+      "messaging",
+      "message",
+      "value proposition",
+      "positioning statement",
+      "tagline",
+      "slogan",
+      "pillars",
+      "manifesto"
+    ],
+    "typography": [
+      "typography",
+      "font",
+      "typeface",
+      "pairing",
+      "serif",
+      "sans",
+      "type system",
+      "brand type"
+    ]
+  },
+  "owner": "package-maintainer",
+  "refresh_cadence": "quarterly",
+  "upstream": null
+}

package/dist/agent-src/skills/brand/data/messaging-frameworks.csv

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+Framework,Purpose,Structure,When to Use,Example Skeleton,Strengths,Risks,Archetype Fit
+Positioning Statement (Moore),Define a brand's market position in one sentence,For [audience] / who [need] / our [product] is [category] / that [key benefit] / unlike [competitor],Launching a product or entering a new market,"For [busy professionals] who [need to stay focused], [AppX] is a [productivity tool] that [blocks distractions] unlike [generic timers]",Forces clarity on differentiation; aligns teams,Can sound corporate if overused externally,Ruler
+Value Proposition Canvas,Map product value to customer jobs and pains,Customer Profile (jobs/pains/gains) + Value Map (products/pain-relievers/gain-creators),Early product-market fit work or repositioning,"We help [segment] do [job] by [feature], relieving [pain] and creating [gain]",Rooted in customer evidence; exposes gaps,Requires real research; risk of feature-focus over story,Caregiver
+Message House,Organize all brand claims into a coherent hierarchy,Roof (headline claim) + 3-4 Pillars (supporting proofs) + Foundation (brand purpose/values),Multi-audience comms planning; keeping teams on-message,"[Headline]: [Brand] makes [promise]. Pillar 1: [proof A]. Pillar 2: [proof B]. Foundation: [mission]",Scalable; easy to QA comms against; good for large orgs,Can become bureaucratic; pillars may feel disconnected,Ruler
+Brand Pyramid / Brand Key,Articulate a brand from functional to emotional to essence,Root strengths + Benefits (functional/emotional) + Discriminator + Values + Personality + Essence,Brand identity work or refreshes,"Root: [quality ingredient]. Functional: [lasts longer]. Emotional: [confidence]. Essence: [be unstoppable]",Holistic view from product to soul; widely understood,Essence can be vague; pyramid hides tensions,Hero
+Golden Circle (Sinek),Lead with purpose to inspire loyalty,Why (belief/purpose) / How (differentiating process) / What (product/service),Purpose-driven brand strategy or culture alignment,"Why: [We believe X]. How: [We do Y differently]. What: [Our product is Z]",Memorable; emotionally resonant; great for culture decks,Hard to operationalize; WHY can feel generic,Explorer
+StoryBrand (Miller),Cast customer as hero to clarify brand narrative,Hero / Problem (external-internal-philosophical) / Guide / Plan / Call to action / Success / Failure,Website copy; campaign messaging; sales narratives,"[Customer] wants [goal] but faces [problem]. [Brand] as guide offers [plan]. Result: [success] vs [failure]",Customer-centric; drives conversion; clear CTA structure,Overused; can oversimplify complex B2B sales,Caregiver
+Jobs-to-be-Done Message,Frame value around the functional or social job a customer hires the product for,Job statement + Struggling moment + Desired outcome + Competing solution,Innovation briefs; ad copy rooted in usage context,"When [situation], I want to [motivation], so I can [expected outcome], instead of [alternative]",Avoids feature-speak; grounded in real behavior,Requires deep customer interviews to get right,Everyman
+Feature-Benefit-Value Ladder,Connect product specs to emotional value step by step,Feature -> Functional Benefit -> Emotional Benefit -> Value/Identity,Sales enablement; product marketing copywriting,"Feature: [256GB storage]. Benefit: [store everything]. Emotional: [never delete a memory]. Value: [you are organized]",Bridges engineering and marketing language,Risk of shallow laddering; emotional end may ring false,any
+Tagline / Slogan,Capture brand essence in a single memorable phrase,Core concept (distilled) + Verbal hook + Rhythm or sound,Brand identity; campaign anchor; awareness advertising,"[Brand] - [short punchy phrase that captures the essence], e.g. 'Do more. Worry less.'",Iconic if done well; highly portable across channels,Hard to create; risks being generic or dated quickly,Jester
+Elevator Pitch,Explain a brand or product in under 60 seconds to any audience,Hook + What it is + Who it's for + Key benefit + Call to action,"Speed networking; investor meetings; sales openers; onboarding new hires","We built [product] for [audience] who [need]. It [key benefit] so you can [outcome]. Want to [CTA]?",Versatile; forces brevity; tests clarity of core message,Can feel rushed; hard to adapt for different audiences,Everyman
+Brand Manifesto,State a brand's beliefs and rallying cry in long-form prose,Belief statements + Enemy (what we fight against) + Community invitation + Future vision,Brand launch; culture alignment; PR and content marketing,"[Brand] believes [belief]. The world needs [change]. We fight [enemy]. Join us [CTA].",Inspiring internally and externally; earns media attention,Easy to make grandiose; must be authentic to survive scrutiny,Outlaw
+Pillar-and-Proof,Anchor claims on verifiable evidence to build credibility,3-5 Messaging Pillars (claims) + Supporting Proof Points (data/stories/testimonials) per pillar,Analyst relations; enterprise sales; thought leadership,"Pillar: [We are the most reliable]. Proof 1: [99.99% uptime SLA]. Proof 2: [G2 leader 2024]. Proof 3: [case study].",Credible and audit-able; reduces buyer risk,Proof can become stale; over-reliance on data dulls emotion,Sage

package/dist/agent-src/skills/brand/data/naming-patterns.csv

@@ -0,0 +1,13 @@
+Pattern,Description,Construction,Examples,Strengths,Risks,Trademark Risk,Best For
+Descriptive,States directly what the product or service does.,Combine category noun with modifier or action verb.,"A name meaning 'fast delivery service'; 'online book store'; 'home cleaning app'",Immediately clear; easy SEO; no explanation needed,Generic; hard to protect; limited expansion room,High - describes goods/services directly,Utility brands; Everyman archetype; price-competitive categories
+Suggestive/Evocative,Hints at a benefit or quality without stating it literally.,Choose a word that implies a key attribute through connotation.,"A word evoking speed for a courier; a word evoking clarity for an analytics tool; a word evoking warmth for a care service",Distinctive yet meaningful; easier trademark; memorable,Requires inference; meaning can drift across cultures,Medium - implies but does not describe,Hero and Sage archetypes; premium positioning; brands needing aspiration
+Coined/Invented,A made-up word with no prior dictionary meaning.,Combine phoneme clusters for desired sound symbolism.,"A two-syllable coined word ending in a vowel; a short sharp invented term; a soft-sounding neologism for a wellness brand",Highly protectable; globally portable; no baggage,Requires heavy investment to build meaning; hard to spell first time,Low - no prior use in any category,Magician and Creator archetypes; global tech brands; categories crossing language borders
+Compound,Two existing words fused or joined to create a new whole.,Concatenate or hyphenate two meaningful words.,"A word combining 'open' and 'road' for a travel brand; 'bright' and 'path' for an education platform; 'stone' and 'mark' for a heritage brand",Inherits meaning from both parts; recognisable; moderately protectable,Can feel literal; one half may dominate meaning; long character count,Medium - depends on component words,Explorer and Ruler archetypes; platforms; brands wanting dual positioning
+Acronym/Initialism,Letters from a longer name or phrase form a short memorable string.,Take initials of a descriptive phrase or mission statement.,"Three-letter initialism of a professional association name; four-letter acronym of a corporate mission phrase; initialised product suite name",Short and type-friendly; easy recall once established,Meaningless without context; hard to emote; many combinations taken,Medium - short strings often already registered,B2B and institutional brands; Ruler archetype; technical standards bodies
+Founder/Eponymous,Named after a person - typically a founder or key figure.,Use surname alone or combined with a category word.,"A brand bearing its founder's surname; a consultancy named 'Hartmann and Partners'; a fashion house named after its designer",Immediate credibility and accountability; strong heritage story,Tied to one person's reputation; hard to sell or rebrand,Medium - personal names generally registrable if not already famous,Caregiver and Sage archetypes; luxury goods; professional services; craft brands
+Geographic,References a real or evocative place name to anchor identity.,Use a place name - literal or metaphorical - as brand anchor.,"A brand named after a mountain range evoking ruggedness; a coastal city name for a seafood brand; a regional valley name for a wine",Instant sense of origin and character; tourism synergy,Geographically limiting; locals may not find it exotic; registration can conflict,High - place names often unregistrable alone,Explorer and Innocent archetypes; food and beverage; artisan and heritage brands
+Metaphor,Borrows a concept from an unrelated domain to transfer its qualities.,Identify a quality you want then find an unrelated noun that embodies it.,"An animal name chosen for agility; a natural phenomenon chosen for energy; a mythological figure chosen for wisdom",Rich meaning transfer; emotionally resonant; distinctive,Metaphor may not translate culturally; overused domains (animals) feel tired,Low to Medium - depends on prior use in category,Magician and Hero archetypes; challenger brands; brands with a single dominant value
+Real-word/Borrowed,Adopts an existing common word reframed in a new context.,Take a dictionary word and apply it to an unrelated product category.,"An everyday word meaning 'apple' used for a technology brand; a word for a natural element used for a software tool; a colour word used for a financial service",Familiar phonetics; easy to say and spell; memorable,Descriptive objection risk in some categories; word may carry unwanted associations,High - common words are hard to protect without distinctiveness,Outlaw and Jester archetypes; consumer tech; lifestyle brands wanting approachability
+Portmanteau,Blends parts of two words into one new word.,Merge the start of one word with the end (or middle) of another.,"A blend of 'motor' and 'hotel' for roadside lodging; a blend of 'breakfast' and 'lunch' for a meal occasion; a blend of 'web' and 'seminar' for online events",Compact; clever; instantly suggests both source concepts,Feels gimmicky if forced; may read as misspelling; limited language export,Low to Medium - blended words are often distinctive,Creator and Jester archetypes; new category creators; consumer apps
+Spelling-variant,Alters the conventional spelling of a word to gain trademark distinctiveness.,Substitute a letter or phoneme - often k for c - or remove a vowel.,"A word spelled with 'k' instead of 'c' for a cool brand; a vowel-dropped version of a common adjective; a deliberate double-letter variant",Distinctive enough to register; keeps phonetic recognition; social-handle availability,Confusing in print; perceived as cheap or gimmicky; SEO split,Low - altered spelling is usually registrable,Outlaw and Jester archetypes; youth and lifestyle brands; tech startups needing available domains
+Abstract,Uses a word or number with no semantic link to the product category.,Choose a word or symbol purely for sound or aesthetic qualities.,"A short word meaning something in one language but chosen for its sound in another; a single digit or numeral as a brand name; a colour name used with no colour product",Highly flexible; no limiting associations; protectable,No built-in meaning cues; expensive to build associations; audience must be told what it is,Low - no descriptive link so strong registrability,Ruler and Magician archetypes; holding companies; brands that will extend across many categories

package/dist/agent-src/skills/brand/data/typography-principles.csv

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+Archetype,Industry Examples,Pairing Filter,Heading Class,Body Class,Mood,Rationale,Confidence,Evidence Gap
+Ruler,"law firm, legal, finance, private bank, luxury, institution","serif heading + serif or neutral-sans body (old-style or transitional serif; Didone for luxury)",old-style or transitional serif,transitional serif or neutral grotesque,"authoritative, established, premium","Serifs signal tradition, trust and institutional permanence — the dominant convention in legal and financial identity.",high,"Serif convention is Western-print-rooted; verify legibility and tone for non-Latin scripts."
+Sage,"research, education, journalism, consultancy, think tank","serif heading + humanist-sans body, or an all-serif editorial pairing",transitional serif,humanist sans or a readable serif,"credible, considered, long-form","Editorial serif pairings read as authoritative and support sustained reading.",high,"Screen-first products may prefer a high-legibility sans body over a serif."
+Magician,"SaaS, AI, beauty-tech, immersive experiences","geometric-sans heading + neutral-sans body",geometric or elegant sans,neutral grotesque,"modern, transformative","Geometric sans reads as forward-looking and clean, matching a transformation promise.",medium,"Geometric sans is over-used in tech; differentiate via weight, tracking and a distinctive display cut."
+Hero,"sports, fitness, automotive, defense","condensed grotesque heading + neutral-sans body, italic display accent",condensed grotesque,neutral sans,"bold, dynamic, performant","Condensed weights compress energy and read as athletic and decisive.",high,"Condensed faces lose legibility at small sizes and tight measures."
+Everyman,"retail, FMCG, community, marketplaces","humanist-sans heading + humanist-sans body",humanist sans,humanist sans,"approachable, fair, everyday","Humanist sans feels friendly and unpretentious — the right register for mass appeal.",high,"Risk of generic default-sans sameness; add a small distinctive detail."
+Caregiver,"healthcare, childcare, nonprofit, wellness","soft humanist-sans heading + humanist-sans body, rounded optional",soft humanist sans,humanist sans,"reassuring, gentle, human","Soft humanist forms read as warm and safe without losing professionalism.",medium,"Rounded faces can read juvenile in clinical or regulated contexts."
+Outlaw,"challenger brands, streetwear, counterculture","heavy grotesque or brutalist display heading + neutral-sans body",heavy grotesque or brutalist display,neutral sans,"disruptive, raw, high-impact","High-impact display signals rule-breaking and stands out against polished incumbents.",medium,"Display-heavy systems fail accessibility at body sizes; constrain to headlines."
+Lover,"beauty, fashion, hospitality, fragrance","high-contrast serif (Didone) heading + humanist-sans body, optional script accent",high-contrast Didone serif,humanist sans,"sensual, elegant, indulgent","High-contrast serifs read as refined and desirable, central to beauty and fashion identity.",high,"Didone hairlines vanish below ~24px and on low-DPI screens — set a minimum heading size."
+Jester,"snacks, kids, entertainment, gaming","rounded or quirky display heading + rounded-sans body",rounded or quirky display,rounded sans,"playful, energetic, fun","Rounded and quirky faces carry warmth and play, matching a fun-first promise.",medium,"Novelty display faces date quickly and can undercut trust."
+Creator,"design tools, studios, makers, agencies","distinctive display heading + clean grotesque body",distinctive display,clean grotesque workhorse,"expressive, crafted, original","A distinctive display face signals craft and originality; a neutral workhorse keeps it usable.",medium,"Distinctive display risks legibility — always pair with a neutral body workhorse."
+Explorer,"outdoor, travel, adventure, automotive","condensed or slab heading + humanist-sans body",condensed or slab,humanist sans,"rugged, candid, in-motion","Slab and condensed weights read as sturdy and outdoorsy.",medium,"Slab at body size feels heavy; reserve it for headings."
+Innocent,"organics, family, baby, wellness","rounded humanist-sans heading + humanist-sans body",rounded humanist sans,humanist sans,"warm, simple, honest","Soft, simple sans pairings read as wholesome and unintimidating.",medium,"Over-soft faces can undercut credibility for higher-consideration purchases."

package/dist/agent-src/skills/brand/data/voice-tone.csv

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+Tone Context,Voice Trait,Do,Don't,Example Copy,Avoid Copy,Archetype Fit,Channel
+Error/failure messages,Honest and calm,Name the problem plainly and give a next step,Blame the user or use vague technical jargon,"Something went wrong saving your file. Try again or contact support.","Error 503: upstream dependency failure. Please retry.",Everyman,product UI
+Onboarding/welcome,Warm and encouraging,Celebrate the first step and point forward,Overwhelm with feature lists,"Welcome aboard - your first project is ready. Let's build something great.","Congratulations on registering. Please complete steps 1 through 7 below.",Innocent,email
+Marketing hero copy,Bold and aspirational,Lead with the transformation the user gains,List features before benefits,"Ship faster. Break nothing. Sleep well.","Our platform offers CI/CD pipelines with 99.9% uptime SLAs.",Hero,web
+Legal/compliance notices,Precise and neutral,Use plain language and state obligations clearly,Add marketing spin or minimize importance,"By continuing you agree to our Terms of Service and Privacy Policy.","Just a quick heads-up about some legal stuff you probably know already!",Ruler,product UI
+Support replies,Empathetic and direct,Acknowledge the frustration then solve it,Start with a scripted sorry-for-the-inconvenience opener,"That sounds frustrating. Here is exactly what to do to fix it.","We apologize for any inconvenience this may have caused you today.",Caregiver,support
+Success/celebration,Genuine and brief,Mark the win without overstating it,Use hollow superlatives or excessive punctuation,"Done. Your report is ready to download.","AMAZING!!! You just completed the workflow - you are a total rockstar!!!",Jester,product UI
+Empty states,Inviting and actionable,Show possibility and offer a clear first action,Leave the user stranded with a generic no-data message,"No events yet. Create your first one and it will show up here.","There is nothing to display at this time.",Explorer,product UI
+Pricing/upgrade prompts,Confident and value-led,Anchor on the outcome the upgrade unlocks,Use fear-of-missing-out or countdown pressure,"Unlock team collaboration and ship reviews twice as fast.","Hurry - upgrade now before your trial expires in 24 hours!",Ruler,web
+Release notes,Clear and specific,Describe what changed and why it matters to the user,Pad with buzzwords or bury breaking changes,"Exports now run in the background so you can keep working while they finish.","We are excited to announce a paradigm-shifting update to our export subsystem.",Sage,email
+Social posts,Playful and human,Share a genuine insight or moment with a light touch,Broadcast marketing copy as if it were conversation,"Turns out the hardest part of a great demo is the 3 AM prep. Worth it.","Discover how our industry-leading solution drives ROI for teams like yours.",Jester,social
+Apology/incident,Accountable and specific,Own the failure with facts and state the fix and timeline,Use passive voice or hedge with corporate non-apologies,"We had an outage from 14:02 to 15:47 UTC. Here is what happened and what we changed.","Some users may have experienced service degradation due to unforeseen circumstances.",Everyman,email
+CTA buttons,Action-focused and specific,Use a verb that names the exact outcome of the click,Use vague filler words like Submit or Click Here,Start free trial,Submit,Creator,web

package/dist/agent-src/skills/brand/evals/triggers.json

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+{
+  "skill": "brand",
+  "last_eval": "2026-06-16",
+  "description": "5 should-trigger + 5 should-not-trigger. Should-trigger covers grounding a brand decision against the corpus (archetype, voice, colour, naming, archetype->type). Should-not-trigger covers near-miss neighbors: UI style grounding (design-intelligence), token authoring (design-tokens), generating a logo asset (logo-generation), validation of emitted artifacts (brand-consistency), and font-pairing lookup without a brand frame (typography-system style path).",
+  "queries": [
+    {"q": "which brand archetype fits a rugged outdoor gear company?", "trigger": true},
+    {"q": "ground the voice and tone for a challenger fintech brand", "trigger": true},
+    {"q": "what colour direction does the corpus suggest for a children's education brand?", "trigger": true},
+    {"q": "which naming pattern suits a coined-word tech startup brand?", "trigger": true},
+    {"q": "what type pairing-filter does a luxury law firm archetype imply?", "trigger": true},
+    {"q": "which UI style and palette fit a fintech dashboard?", "trigger": false, "note": "frontend style grounding → design-intelligence, not brand strategy"},
+    {"q": "emit the brand colours as DTCG CSS variables", "trigger": false, "note": "token authoring/emission → design-tokens / brand-to-tokens"},
+    {"q": "generate a logo image for this bakery", "trigger": false, "note": "asset generation → logo-generation, not brand grounding"},
+    {"q": "check whether this landing page copy is on-brand", "trigger": false, "note": "post-action validation → brand-consistency rule"},
+    {"q": "what's a good serif font pairing for a magazine?", "trigger": false, "note": "font-pairing lookup with no brand frame → typography-system style path"}
+  ]
+}

package/dist/agent-src/skills/brand-asset-generation/SKILL.md

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+---
+model_tier: inherit
+name: brand-asset-generation
+description: "Generate brand assets — banners, social cards, CIP elements — with brand-token injection + provider routing. Use when generating a banner / social image / branded asset."
+domain: product
+personas:
+  - design-director
+workspaces:
+  - small-business
+packs:
+  - ai-image
+trust:
+  level: experimental
+install:
+  removable: true
+execution:
+  type: manual
+---
+
+# brand-asset-generation
+
+Generate brand assets (banner, social card, CIP element) via structured prompting,
+brand-token injection, and provider routing. Rides on the existing pack-ai-image
+adapters — not a second image-gen stack.
+
+## When to use
+
+- User asks to generate a banner, social card, header image, or CIP (corporate identity) element.
+- Branded asset production where palette, typography, or voice must stay consistent.
+- When brand tokens are available and should drive the visual output.
+- When a brief alone (no tokens) still needs a governance-aware image output.
+
+## Procedure
+
+1. **Identify asset type and spec** — determine format (banner, social card, CIP element),
+   output dimensions (e.g. 1200×630 for Open Graph, 1080×1080 for square social),
+   and target channel (web, print, social platform).
+2. **Inject brand tokens when present** — if `pack-brand` is installed, load `.tokens.json`
+   (colors, typography, voice). Feed hex values, font names, and tone keywords directly
+   into the prompt. Without tokens, derive palette and type from the brief itself;
+   raw generation works — output is brief-driven, not token-driven.
+3. **Route and prompt** — delegate provider selection to
+   [`image-provider-routing`](../image-provider-routing/SKILL.md) (text-in-image →
+   Ideogram, photoreal product shot → Flux, etc.). Author the provider-specific prompt
+   with the asset spec, injected tokens, and any negative constraints.
+4. **Dry-run and validate** — invoke the adapter (scaffold-tier; see Gotcha). Confirm
+   the returned dry-run plan matches the spec: dimensions, style intent, brand token usage.
+5. **Rights and AI-disclosure governance** — run [`image-likeness-and-rights`](../../rules/image-likeness-and-rights.md)
+   if the asset depicts a real person or brand mark. Attach the AI-generation disclosure
+   footer per `media-governance-routing` before delivering output.
+
+## Output format
+
+1. **Asset spec** — type, dimensions, channel, and routing rationale (which provider and why).
+2. **Prompt** — final provider-specific prompt string with injected brand tokens (or brief-derived
+   palette/type if no tokens). Include key params: aspect ratio, style keywords, negative prompts.
+3. **Adapter invocation / dry-run note** — the dry-run plan returned by the adapter, or an
+   explicit note: "adapter is experimental (scaffold-tier) — dry-run plan only; no rendered
+   asset until promotion per `provider-lifecycle-discipline`."
+4. **Governance confirmation** — rights check result and AI-disclosure footer.
+
+## Gotcha
+
+- **Without a brand token layer the output is generic** — feed the brief's exact palette
+  (hex codes) and typography (font names or style descriptors) into the prompt. Vague
+  color terms ("blue", "modern") produce inconsistent results. Brand tokens from `pack-brand`
+  (Phase B of the brand pipeline) eliminate this gap; until that pack ships, rely on
+  brief-supplied values.
+- **Brand tokens come from `pack-brand` (Phase B)** — this skill consumes tokens; it does
+  not author them. If `.tokens.json` is absent, proceed brief-driven and note the gap.
+- **Adapters are scaffold-tier (dry-run only)** — all pack-ai-image adapters are `experimental`.
+  This skill produces a blueprint and dry-run confirmation; actual renders require a
+  maintainer to capture a smoke trace and promote the adapter to `stable`.
+
+## Do NOT
+
+- Do NOT invent brand colors or voice — use tokens from `.tokens.json` or explicit values
+  from the brief. Guessing palette values produces off-brand output.
+- Do NOT omit the AI-generation disclosure — every delivered asset requires the disclosure
+  footer per `media-governance-routing`, regardless of how generic the output appears.
+- Do NOT claim a rendered asset is produced while adapters are scaffold-tier — surface
+  the dry-run caveat explicitly every time.
+
+## See also
+
+- [`logo-generation`](../logo-generation/SKILL.md) — logo-specific generation with vector and mark constraints.
+- [`image-generation`](../image-generation/SKILL.md) — general-purpose image generation end-to-end.
+- [`image-provider-routing`](../image-provider-routing/SKILL.md) — select the right provider before writing the prompt.
+- [`image-likeness-and-rights`](../../rules/image-likeness-and-rights.md) — rights check before generating real-person likenesses or brand marks.

package/dist/agent-src/skills/brand-asset-generation/evals/triggers.json

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+{
+  "last_eval": "2026-06-16",
+  "should_trigger": [
+    "Generate a banner for our product launch — use the brand colors from .tokens.json",
+    "Create a social card for the Open Graph meta tag, 1200×630, matching our brand palette",
+    "Make a LinkedIn cover image using our brand typography and voice",
+    "Generate a CIP header element for the website hero section with brand-token injection",
+    "Produce a branded social media image for the campaign — we have pack-brand installed"
+  ],
+  "should_not_trigger": [
+    "Design a logo for our new startup",
+    "Generate a product photo of a coffee mug on a white background",
+    "Which image provider should I use for text-heavy images?",
+    "Write a prompt for Midjourney to create a realistic landscape",
+    "Create a brand strategy document outlining our positioning and target audience"
+  ]
+}