@elevasis/ui 2.80.0 → 2.81.0

package/dist/knowledge/index.js

@@ -1,15 +1,15 @@
-import '../chunk-BG7VCCFB.js';
-import '../chunk-WOYW24U7.js';
-import '../chunk-3UO2CJTR.js';
-import '../chunk-Q6HRTWA6.js';
+import '../chunk-KU7KN5VN.js';
+import '../chunk-JLKZUO2I.js';
+import '../chunk-LGJASP5H.js';
+import '../chunk-SOBKRB4N.js';
 import { PageContainer } from '../chunk-BZZCNLT6.js';
-import { getConceptDefinition, normaliseConceptKey, SemanticIcon, getKnowledgeIconToken, getKnowledgeGraphNodeCommand, IdentityDomainSchema, WorkflowResourceEntrySchema, AgentResourceEntrySchema, IntegrationResourceEntrySchema, ScriptResourceEntrySchema, findOmTreeGroup, SubshellContentContainer, getKnowledgeNodeReadCommand, getKnowledgeOntologyProjection, getPrimaryOntologyItemsForDomain, projectNavigationSurfaces, projectNavigationGroups, SurfaceDefinitionSchema, RoleSchema, getOntologyDomainLabel, getKnowledgeDomainFolderCommand, buildKnowledgeOmTreeData, findKnowledgeTreeNodeByValue, getKnowledgeTreeFolderCommand, KNOWLEDGE_DOMAINS_WITH_PANELS } from '../chunk-7A25EJ4A.js';
-export { FILTERABLE_DOMAIN_KEYS, KNOWLEDGE_DOMAINS_WITH_PANELS, KNOWLEDGE_ICON_TOKEN_BY_KIND, KnowledgeSearchBar, KnowledgeTree, OM_NESTED_TREE_GROUPS, OM_TREE_GROUPS, SemanticIcon, buildKnowledgeOmTreeData, extendSemanticIconRegistry, findKnowledgeTreeNodeByValue, findOmTreeGroup, getKnowledgeIconToken, getSemanticIconComponent, getSharedOrganizationGraph, resolveSemanticIconComponent } from '../chunk-7A25EJ4A.js';
+import { getConceptDefinition, normaliseConceptKey, SemanticIcon, getKnowledgeIconToken, getKnowledgeGraphNodeCommand, IdentityDomainSchema, WorkflowResourceEntrySchema, AgentResourceEntrySchema, IntegrationResourceEntrySchema, ScriptResourceEntrySchema, findOmTreeGroup, SubshellContentContainer, getKnowledgeNodeReadCommand, getKnowledgeOntologyProjection, getPrimaryOntologyItemsForDomain, projectNavigationSurfaces, projectNavigationGroups, SurfaceDefinitionSchema, RoleSchema, getOntologyDomainLabel, getKnowledgeDomainFolderCommand, buildKnowledgeOmTreeData, findKnowledgeTreeNodeByValue, getKnowledgeTreeFolderCommand, KNOWLEDGE_DOMAINS_WITH_PANELS } from '../chunk-PSGSFPWA.js';
+export { FILTERABLE_DOMAIN_KEYS, KNOWLEDGE_DOMAINS_WITH_PANELS, KNOWLEDGE_ICON_TOKEN_BY_KIND, KnowledgeSearchBar, KnowledgeTree, OM_NESTED_TREE_GROUPS, OM_TREE_GROUPS, SemanticIcon, buildKnowledgeOmTreeData, extendSemanticIconRegistry, findKnowledgeTreeNodeByValue, findOmTreeGroup, getKnowledgeIconToken, getSemanticIconComponent, getSharedOrganizationGraph, resolveSemanticIconComponent } from '../chunk-PSGSFPWA.js';
 import { usePresetsContext } from '../chunk-4WLAVUPS.js';
 import '../chunk-RXZ3XDBM.js';
-import '../chunk-KGUBFIMQ.js';
+import '../chunk-7RS2NUC6.js';
 import '../chunk-L7BZZ4SI.js';
-import '../chunk-3HMRK3RC.js';
+import '../chunk-PNCJJE4Z.js';
 import '../chunk-62GVNH5U.js';
 import '../chunk-P45GQ3ZW.js';
 import '../chunk-IIMC4TRH.js';
@@ -20,7 +20,7 @@ import '../chunk-YJ437RDY.js';
 import '../chunk-DD3CCMCZ.js';
 import '../chunk-RNP5R5I3.js';
 import '../chunk-RT4KRGZT.js';
-import { getSystem, SystemEntrySchema, EntitySchema, ActionSchema, OntologyIdSchema, ontologyGraphNodeId, compileOrganizationOntology, parseOntologyId } from '../chunk-CIGWHY7C.js';
+import { getSystem, SystemEntrySchema, EntitySchema, ActionSchema, OntologyIdSchema, ontologyGraphNodeId, compileOrganizationOntology, parseOntologyId } from '../chunk-DEZW7QDI.js';
 import '../chunk-6XBZPKMI.js';
 import '../chunk-7ZUXA2NW.js';
 import '../chunk-BI5VDO2K.js';
@@ -324,8 +324,8 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.discovery-call-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "The discovery form is filled during the call by the salesperson. On submission, the workflow stores structured data, updates the CRM, and routes based on qualification."\n    }), "\\n", _jsxs(_components.p, {\n      children: ["This is the ", _jsx(_components.strong, {\n        children: "current pipeline endpoint"\n      }), " \xE2\u20AC\u201D qualified leads receive a HITL task for manual follow-up; no automated stages exist beyond this point."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Workflow Steps"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "route-by-action"\n        }), " \xE2\u20AC\u201D Route to submission or no-show flow"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "compute-cost"\n        }), " \xE2\u20AC\u201D Calculate totalAnnualCost from bottlenecks"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "store-discovery"\n        }), " \xE2\u20AC\u201D Save discovery_data JSONB to acq_deals"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "find-deal"\n        }), " \xE2\u20AC\u201D Find Attio Deal (acq_deals \xE2\u2020\u2019 URL context \xE2\u2020\u2019 Attio API)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "update-attio-stage"\n        }), " \xE2\u20AC\u201D Update Deal.stage based on qualification"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-summary-note"\n        }), " \xE2\u20AC\u201D Add markdown Note to Deal"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-hitl-task"\n        }), " \xE2\u20AC\u201D Create HITL approval item for qualified leads"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Qualification Routing"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Qualified:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "qualified"\n        }), " stage; HITL task created for admin follow-up"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Not Qualified:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "closed_lost"\n        }), " stage; no further automation"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "No-Show:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "no_show"\n        }), " stage; timeout checker handles re-engagement"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Discovery Form Structure"\n    }), "\\n", _jsx(_components.p, {\n      children: "The form captures: company size, current tools, 3 biggest bottlenecks, estimated time wasted per week, budget comfort range, urgency, decision-making authority."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.inbound-booking-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "When a prospect books a discovery call via Cal.com, the booking handler manages CRM updates, notifications, and reminder scheduling across all booking lifecycle events."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Booking Handler Workflow"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Triggers:"\n      }), " Cal.com webhooks (BOOKING_CREATED, BOOKING_RESCHEDULED, BOOKING_CANCELLED)"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Event Flows"\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_CREATED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-contact"\n        }), " \xE2\u20AC\u201D Create or update Attio Person record, resolve Deal via metadata or email, update Deal stage to ", _jsx(_components.code, {\n          children: "booked"\n        }), ", create Discovery Call Prep note, cancel brochure follow-ups"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "notify-created"\n        }), " \xE2\u20AC\u201D Send platform notification to admin"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "schedule-reminders"\n        }), " \xE2\u20AC\u201D Create absolute schedule with pre-computed -24h and -1h reminder times"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_RESCHEDULED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "update-schedule"\n        }), " \xE2\u20AC\u201D Cancel existing reminders, schedule new ones at updated times"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "finish-reschedule"\n        }), " \xE2\u20AC\u201D Update Deal stage, notify admin"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_CANCELLED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "cancel-schedule"\n        }), " \xE2\u20AC\u201D Cancel all scheduled reminders"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "finish-cancel"\n        }), " \xE2\u20AC\u201D Update Deal stage to ", _jsx(_components.code, {\n          children: "cancelled"\n        }), ", notify admin"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Reminder Schedule"\n    }), "\\n", _jsx(_components.p, {\n      children: "Two automated reminders per booking:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "-24h reminder: \\"Looking forward to our call tomorrow\\""\n      }), "\\n", _jsx(_components.li, {\n        children: "-1h reminder: \\"See you in 1 hour\\" with discovery form link"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Reminders are scheduled as absolute times (not relative), so rescheduling correctly cancels and re-schedules them."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.discovery-call-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "The discovery form is filled during the call by the salesperson. On submission, the workflow stores structured data, updates the CRM, and routes based on qualification."\n    }), "\\n", _jsxs(_components.p, {\n      children: ["This is the ", _jsx(_components.strong, {\n        children: "current pipeline endpoint"\n      }), " \u2014 qualified leads receive a HITL task for manual follow-up; no automated stages exist beyond this point."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Workflow Steps"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "route-by-action"\n        }), " \u2014 Route to submission or no-show flow"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "compute-cost"\n        }), " \u2014 Calculate totalAnnualCost from bottlenecks"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "store-discovery"\n        }), " \u2014 Save discovery_data JSONB to acq_deals"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "find-deal"\n        }), " \u2014 Find Attio Deal (acq_deals \u2192 URL context \u2192 Attio API)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "update-attio-stage"\n        }), " \u2014 Update Deal.stage based on qualification"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-summary-note"\n        }), " \u2014 Add markdown Note to Deal"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-hitl-task"\n        }), " \u2014 Create HITL approval item for qualified leads"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Qualification Routing"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Qualified:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "qualified"\n        }), " stage; HITL task created for admin follow-up"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Not Qualified:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "closed_lost"\n        }), " stage; no further automation"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "No-Show:"\n        }), " Deal moves to ", _jsx(_components.code, {\n          children: "no_show"\n        }), " stage; timeout checker handles re-engagement"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Discovery Form Structure"\n    }), "\\n", _jsx(_components.p, {\n      children: "The form captures: company size, current tools, 3 biggest bottlenecks, estimated time wasted per week, budget comfort range, urgency, decision-making authority."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.inbound-booking-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "When a prospect books a discovery call via Cal.com, the booking handler manages CRM updates, notifications, and reminder scheduling across all booking lifecycle events."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Booking Handler Workflow"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Triggers:"\n      }), " Cal.com webhooks (BOOKING_CREATED, BOOKING_RESCHEDULED, BOOKING_CANCELLED)"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Event Flows"\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_CREATED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "create-contact"\n        }), " \u2014 Create or update Attio Person record, resolve Deal via metadata or email, update Deal stage to ", _jsx(_components.code, {\n          children: "booked"\n        }), ", create Discovery Call Prep note, cancel brochure follow-ups"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "notify-created"\n        }), " \u2014 Send platform notification to admin"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "schedule-reminders"\n        }), " \u2014 Create absolute schedule with pre-computed -24h and -1h reminder times"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_RESCHEDULED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "update-schedule"\n        }), " \u2014 Cancel existing reminders, schedule new ones at updated times"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "finish-reschedule"\n        }), " \u2014 Update Deal stage, notify admin"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "BOOKING_CANCELLED:"\n      })\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "cancel-schedule"\n        }), " \u2014 Cancel all scheduled reminders"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.code, {\n          children: "finish-cancel"\n        }), " \u2014 Update Deal stage to ", _jsx(_components.code, {\n          children: "cancelled"\n        }), ", notify admin"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Reminder Schedule"\n    }), "\\n", _jsx(_components.p, {\n      children: "Two automated reminders per booking:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "-24h reminder: \\"Looking forward to our call tomorrow\\""\n      }), "\\n", _jsx(_components.li, {\n        children: "-1h reminder: \\"See you in 1 hour\\" with discovery form link"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Reminders are scheduled as absolute times (not relative), so rescheduling correctly cancels and re-schedules them."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.inbound-reply-handling-playbook": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -374,7 +374,7 @@ function _createMdxContent(props) {
           }), _jsx(_components.td, {
             children: "\\"Yes I'm interested\\", \\"Tell me more\\""
           }), _jsx(_components.td, {
-            children: "CRM \xE2\u2020\u2019 HITL task with LLM-drafted follow-up"
+            children: "CRM \u2192 HITL task with LLM-drafted follow-up"
           })]
         }), _jsxs(_components.tr, {
           children: [_jsx(_components.td, {
@@ -394,7 +394,7 @@ function _createMdxContent(props) {
           }), _jsx(_components.td, {
             children: "mailer-daemon@, \\"Undeliverable\\""
           }), _jsx(_components.td, {
-            children: "Stop outreach \xE2\u2020\u2019 Mark Lead DB INVALID \xE2\u2020\u2019 Skip CRM"
+            children: "Stop outreach \u2192 Mark Lead DB INVALID \u2192 Skip CRM"
           })]
         }), _jsxs(_components.tr, {
           children: [_jsx(_components.td, {
@@ -404,7 +404,7 @@ function _createMdxContent(props) {
           }), _jsx(_components.td, {
             children: "Out-of-office, ticketing acknowledgments"
           }), _jsx(_components.td, {
-            children: "No action \xE2\u20AC\u201D campaign continues"
+            children: "No action \u2014 campaign continues"
           })]
         })]
       })]
@@ -438,7 +438,7 @@ function _createMdxContent(props) {
           children: "update-interest-status"
         })]
       }), "\\n", _jsx(_components.li, {
-        children: "INTERESTED: does NOT stop sequence \xE2\u20AC\u201D proceeds to CRM creation and HITL queue"
+        children: "INTERESTED: does NOT stop sequence \u2014 proceeds to CRM creation and HITL queue"
       }), "\\n", _jsx(_components.li, {
         children: "AUTO-REPLY: no CRM, no sequence stop, no reply"
       }), "\\n"]
@@ -462,7 +462,7 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.lead-gen-pipeline-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Performance Benchmarks"\n    }), "\\n", _jsx(_components.p, {\n      children: "Per-stage success rates across the 3 completed Orange County batches (vet-1, auto-1, home-1)."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 1: Scrape (Raw to Filtered)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "vet-1"\n          }), _jsx(_components.th, {\n            children: "auto-1"\n          }), _jsx(_components.th, {\n            children: "home-1"\n          }), _jsx(_components.th, {\n            children: "Benchmark"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Raw results"\n          }), _jsx(_components.td, {\n            children: "480"\n          }), _jsx(_components.td, {\n            children: "800"\n          }), _jsx(_components.td, {\n            children: "1000"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Companies created"\n          }), _jsx(_components.td, {\n            children: "393"\n          }), _jsx(_components.td, {\n            children: "566"\n          }), _jsx(_components.td, {\n            children: "701"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Active in DB"\n          }), _jsx(_components.td, {\n            children: "322"\n          }), _jsx(_components.td, {\n            children: "428"\n          }), _jsx(_components.td, {\n            children: "640"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 3: Company Qualification Rate"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "vet-1"\n          }), _jsx(_components.th, {\n            children: "auto-1"\n          }), _jsx(_components.th, {\n            children: "home-1"\n          }), _jsx(_components.th, {\n            children: "Benchmark"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Qualified"\n          }), _jsx(_components.td, {\n            children: "213 (76%)"\n          }), _jsx(_components.td, {\n            children: "284 (79%)"\n          }), _jsx(_components.td, {\n            children: "326 (60%)"\n          }), _jsx(_components.td, {\n            children: "60-80%"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Disqualified"\n          }), _jsx(_components.td, {\n            children: "66 (24%)"\n          }), _jsx(_components.td, {\n            children: "74 (21%)"\n          }), _jsx(_components.td, {\n            children: "222 (40%)"\n          }), _jsx(_components.td, {\n            children: "20-40%"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 5: Email Verification"\n    }), "\\n", _jsx(_components.p, {\n      children: "VALID rate: ~33-41% of discovered emails across batches. Target bounce rate <2%."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Model Selection"\n    }), "\\n", _jsx(_components.p, {\n      children: "All lead-gen LLM steps run on claude-sonnet-5 (Anthropic) \u2014 qualification, extraction, and personalization alike. There is no separate cheap tier for high-volume steps."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Provider Economics"\n    }), "\\n", _jsx(_components.p, {\n      children: "Tomba domain search provides the best cost-per-verified-contact for local SMBs. Dual-verify (Tomba + Mails.so) catches most false positives."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Pipeline Stages"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Scrape (Google Maps via Apify)"\n      }), "\\n", _jsx(_components.li, {\n        children: "LLM Extract (website crawl \xE2\u2020\u2019 structured data)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Company Qualification (LLM ICP scoring)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Email Discovery (Tomba domain search)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Email Verification (Mails.so)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Opening Line Generation (ist-personalization-workflow)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Campaign Upload (ist-upload-contacts-workflow)"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.lead-gen-pipeline-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Performance Benchmarks"\n    }), "\\n", _jsx(_components.p, {\n      children: "Per-stage success rates across the 3 completed Orange County batches (vet-1, auto-1, home-1)."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 1: Scrape (Raw to Filtered)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "vet-1"\n          }), _jsx(_components.th, {\n            children: "auto-1"\n          }), _jsx(_components.th, {\n            children: "home-1"\n          }), _jsx(_components.th, {\n            children: "Benchmark"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Raw results"\n          }), _jsx(_components.td, {\n            children: "480"\n          }), _jsx(_components.td, {\n            children: "800"\n          }), _jsx(_components.td, {\n            children: "1000"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Companies created"\n          }), _jsx(_components.td, {\n            children: "393"\n          }), _jsx(_components.td, {\n            children: "566"\n          }), _jsx(_components.td, {\n            children: "701"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Active in DB"\n          }), _jsx(_components.td, {\n            children: "322"\n          }), _jsx(_components.td, {\n            children: "428"\n          }), _jsx(_components.td, {\n            children: "640"\n          }), _jsx(_components.td, {\n            children: "--"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 3: Company Qualification Rate"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "vet-1"\n          }), _jsx(_components.th, {\n            children: "auto-1"\n          }), _jsx(_components.th, {\n            children: "home-1"\n          }), _jsx(_components.th, {\n            children: "Benchmark"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Qualified"\n          }), _jsx(_components.td, {\n            children: "213 (76%)"\n          }), _jsx(_components.td, {\n            children: "284 (79%)"\n          }), _jsx(_components.td, {\n            children: "326 (60%)"\n          }), _jsx(_components.td, {\n            children: "60-80%"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Disqualified"\n          }), _jsx(_components.td, {\n            children: "66 (24%)"\n          }), _jsx(_components.td, {\n            children: "74 (21%)"\n          }), _jsx(_components.td, {\n            children: "222 (40%)"\n          }), _jsx(_components.td, {\n            children: "20-40%"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Stage 5: Email Verification"\n    }), "\\n", _jsx(_components.p, {\n      children: "VALID rate: ~33-41% of discovered emails across batches. Target bounce rate <2%."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Model Selection"\n    }), "\\n", _jsx(_components.p, {\n      children: "All lead-gen LLM steps run on claude-sonnet-5 (Anthropic) \u2014 qualification, extraction, and personalization alike. There is no separate cheap tier for high-volume steps."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Provider Economics"\n    }), "\\n", _jsx(_components.p, {\n      children: "Tomba domain search provides the best cost-per-verified-contact for local SMBs. Dual-verify (Tomba + Mails.so) catches most false positives."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Pipeline Stages"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Scrape (Google Maps via Apify)"\n      }), "\\n", _jsx(_components.li, {\n        children: "LLM Extract (website crawl \u2192 structured data)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Company Qualification (LLM ICP scoring)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Email Discovery (Tomba domain search)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Email Verification (Mails.so)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Opening Line Generation (ist-personalization-workflow)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Campaign Upload (ist-upload-contacts-workflow)"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.lead-gen-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    p: "p",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Strategy"\n    }), "\\n", _jsx(_components.p, {\n      children: "The lead-gen pipeline targets SMBs with 10-200 employees in recession-resistant verticals (manufacturing, logistics, professional services). Firmographic filters: revenue >$1M, HQ in US/CA/AU, tech stack includes at least one SaaS CRM."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Scoring Thresholds"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "High priority: ICP score >= 80"\n      }), "\\n", _jsx(_components.li, {\n        children: "Medium priority: ICP score 60-79"\n      }), "\\n", _jsx(_components.li, {\n        children: "Low priority: < 60 (excluded from active outreach)"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.new-vertical-launch-playbook": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
@@ -753,7 +753,7 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.outreach-campaign-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Benchmarks"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["B2B cold email benchmarks (2025-2026). Use these as evaluation thresholds when running ", _jsx(_components.code, {\n        children: "ist-analytics-workflow"\n      }), "."]\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "Bad"\n          }), _jsx(_components.th, {\n            children: "Needs Work"\n          }), _jsx(_components.th, {\n            children: "Good"\n          }), _jsx(_components.th, {\n            children: "Excellent"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Open Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<20%"\n          }), _jsx(_components.td, {\n            children: "20-30%"\n          }), _jsx(_components.td, {\n            children: "30-45%"\n          }), _jsx(_components.td, {\n            children: "45%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reply Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<1%"\n          }), _jsx(_components.td, {\n            children: "1-3%"\n          }), _jsx(_components.td, {\n            children: "3-8%"\n          }), _jsx(_components.td, {\n            children: "8%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Positive Reply Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<0.5%"\n          }), _jsx(_components.td, {\n            children: "0.5-1%"\n          }), _jsx(_components.td, {\n            children: "1-3%"\n          }), _jsx(_components.td, {\n            children: "3%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Bounce Rate"\n            })\n          }), _jsx(_components.td, {\n            children: ">5%"\n          }), _jsx(_components.td, {\n            children: "2-5%"\n          }), _jsx(_components.td, {\n            children: "1-2%"\n          }), _jsx(_components.td, {\n            children: "<1%"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Campaign Sizing Rules"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "100-200 contacts per campaign segment"\n        }), " -- small enough for meaningful personalization, large enough for statistical learning"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "1-2 contacts per company"\n        }), " -- reply rates drop from ~8% to ~4% when blasting 10+ people at the same company"]\n      }), "\\n", _jsx(_components.li, {\n        children: _jsx(_components.strong, {\n          children: "30-50 emails/day max per sending account"\n        })\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "50-100 emails/day total during testing"\n        }), " (weeks 1-4), scaling to 500+/day once a winning formula is found"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Testing Priority"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Subject lines"\n        }), " -- highest leverage, easiest to isolate"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Opening line / hook"\n        }), " -- determines if they keep reading"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "CTA type"\n        }), " -- meeting request vs. soft question vs. value offer"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Body copy angle"\n        }), " -- pain-point framing vs. benefit lead vs. social proof"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Send timing"\n        }), " -- Tuesday-Thursday outperform Monday/Friday for B2B"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Sequence Structure"\n    }), "\\n", _jsx(_components.p, {\n      children: "3 emails total (1 opener + 2 follow-ups). 87-95% of replies come within the first 3 emails."\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Step"\n          }), _jsx(_components.th, {\n            children: "Timing"\n          }), _jsx(_components.th, {\n            children: "Strategy"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 1"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 0"\n          }), _jsx(_components.td, {\n            children: "Cold read opener + EMRG social proof + interest-based CTA"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 2"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 3"\n          }), _jsx(_components.td, {\n            children: "Short bump in same thread"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 3"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 5"\n          }), _jsx(_components.td, {\n            children: "Breakup email. Soft close, loss aversion"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Agent Optimization Loop"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 1 (Launch):"\n      }), " Verify batch readiness \xE2\u2020\u2019 Personalize \xE2\u2020\u2019 Create campaign \xE2\u2020\u2019 Create tracking list \xE2\u2020\u2019 Upload \xE2\u2020\u2019 Activate"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 2 (Analyze Day 7-14):"\n      }), " Run ", _jsx(_components.code, {\n        children: "ist-campaign-review-workflow"\n      }), " \xE2\u2020\u2019 Run ", _jsx(_components.code, {\n        children: "ist-analytics-workflow"\n      }), " \xE2\u2020\u2019 Interpret results"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 3 (Optimize):"\n      }), " Fix based on Phase 2 analysis (subject lines, personalization, bounce cleanup)"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 4 (Scale):"\n      }), " Document winning combination \xE2\u2020\u2019 Replicate to new segments \xE2\u2020\u2019 Maintain hygiene"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Offer Framing"\n    }), "\\n", _jsx(_components.p, {\n      children: "\\"We find one bottleneck, build an AI solution to fix it, and you only pay if it actually saves you time or makes you money.\\""\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Never use \\"free\\" in subject lines -- triggers spam filters"\n      }), "\\n", _jsx(_components.li, {\n        children: "Frame as conditional, not charitable"\n      }), "\\n", _jsx(_components.li, {\n        children: "Low-commitment CTAs get 2x more replies than direct meeting requests"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.outreach-campaign-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Benchmarks"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["B2B cold email benchmarks (2025-2026). Use these as evaluation thresholds when running ", _jsx(_components.code, {\n        children: "ist-analytics-workflow"\n      }), "."]\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Metric"\n          }), _jsx(_components.th, {\n            children: "Bad"\n          }), _jsx(_components.th, {\n            children: "Needs Work"\n          }), _jsx(_components.th, {\n            children: "Good"\n          }), _jsx(_components.th, {\n            children: "Excellent"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Open Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<20%"\n          }), _jsx(_components.td, {\n            children: "20-30%"\n          }), _jsx(_components.td, {\n            children: "30-45%"\n          }), _jsx(_components.td, {\n            children: "45%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reply Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<1%"\n          }), _jsx(_components.td, {\n            children: "1-3%"\n          }), _jsx(_components.td, {\n            children: "3-8%"\n          }), _jsx(_components.td, {\n            children: "8%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Positive Reply Rate"\n            })\n          }), _jsx(_components.td, {\n            children: "<0.5%"\n          }), _jsx(_components.td, {\n            children: "0.5-1%"\n          }), _jsx(_components.td, {\n            children: "1-3%"\n          }), _jsx(_components.td, {\n            children: "3%+"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Bounce Rate"\n            })\n          }), _jsx(_components.td, {\n            children: ">5%"\n          }), _jsx(_components.td, {\n            children: "2-5%"\n          }), _jsx(_components.td, {\n            children: "1-2%"\n          }), _jsx(_components.td, {\n            children: "<1%"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Campaign Sizing Rules"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "100-200 contacts per campaign segment"\n        }), " -- small enough for meaningful personalization, large enough for statistical learning"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "1-2 contacts per company"\n        }), " -- reply rates drop from ~8% to ~4% when blasting 10+ people at the same company"]\n      }), "\\n", _jsx(_components.li, {\n        children: _jsx(_components.strong, {\n          children: "30-50 emails/day max per sending account"\n        })\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "50-100 emails/day total during testing"\n        }), " (weeks 1-4), scaling to 500+/day once a winning formula is found"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Testing Priority"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Subject lines"\n        }), " -- highest leverage, easiest to isolate"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Opening line / hook"\n        }), " -- determines if they keep reading"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "CTA type"\n        }), " -- meeting request vs. soft question vs. value offer"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Body copy angle"\n        }), " -- pain-point framing vs. benefit lead vs. social proof"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Send timing"\n        }), " -- Tuesday-Thursday outperform Monday/Friday for B2B"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Sequence Structure"\n    }), "\\n", _jsx(_components.p, {\n      children: "3 emails total (1 opener + 2 follow-ups). 87-95% of replies come within the first 3 emails."\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Step"\n          }), _jsx(_components.th, {\n            children: "Timing"\n          }), _jsx(_components.th, {\n            children: "Strategy"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 1"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 0"\n          }), _jsx(_components.td, {\n            children: "Cold read opener + EMRG social proof + interest-based CTA"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 2"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 3"\n          }), _jsx(_components.td, {\n            children: "Short bump in same thread"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Email 3"\n            })\n          }), _jsx(_components.td, {\n            children: "Day 5"\n          }), _jsx(_components.td, {\n            children: "Breakup email. Soft close, loss aversion"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Agent Optimization Loop"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 1 (Launch):"\n      }), " Verify batch readiness \u2192 Personalize \u2192 Create campaign \u2192 Create tracking list \u2192 Upload \u2192 Activate"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 2 (Analyze Day 7-14):"\n      }), " Run ", _jsx(_components.code, {\n        children: "ist-campaign-review-workflow"\n      }), " \u2192 Run ", _jsx(_components.code, {\n        children: "ist-analytics-workflow"\n      }), " \u2192 Interpret results"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 3 (Optimize):"\n      }), " Fix based on Phase 2 analysis (subject lines, personalization, bounce cleanup)"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Phase 4 (Scale):"\n      }), " Document winning combination \u2192 Replicate to new segments \u2192 Maintain hygiene"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Offer Framing"\n    }), "\\n", _jsx(_components.p, {\n      children: "\\"We find one bottleneck, build an AI solution to fix it, and you only pay if it actually saves you time or makes you money.\\""\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Never use \\"free\\" in subject lines -- triggers spam filters"\n      }), "\\n", _jsx(_components.li, {\n        children: "Frame as conditional, not charitable"\n      }), "\\n", _jsx(_components.li, {\n        children: "Low-commitment CTAs get 2x more replies than direct meeting requests"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.outreach-copy-strategy": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -810,19 +810,19 @@ function _createMdxContent(props) {
     }), "\\n", _jsx(_components.h2, {
       children: "3-Email Sequence Framework"
     }), "\\n", _jsx(_components.h3, {
-      children: "Email 1 \xE2\u20AC\u201D Hook + Offer (Day 0, ~80 words)"
+      children: "Email 1 \u2014 Hook + Offer (Day 0, ~80 words)"
     }), "\\n", _jsx(_components.pre, {
       children: _jsx(_components.code, {
-        children: "Hi {{firstName | there}},\\n\\n{{opening_line}}\\n\\n{{category_pain}}\\n\\nI built 4 automations for a company that worked with Google and Sony Music. The first one alone saved them over $1,500 a month. I do the same thing for businesses like yours \xE2\u20AC\u201D you only pay if it actually works.\\n\\nWorth a quick look?\\n\\n{{sendingAccountFirstName}}\\n"
+        children: "Hi {{firstName | there}},\\n\\n{{opening_line}}\\n\\n{{category_pain}}\\n\\nI built 4 automations for a company that worked with Google and Sony Music. The first one alone saved them over $1,500 a month. I do the same thing for businesses like yours \u2014 you only pay if it actually works.\\n\\nWorth a quick look?\\n\\n{{sendingAccountFirstName}}\\n"
       })
     }), "\\n", _jsx(_components.h3, {
-      children: "Email 2 \xE2\u20AC\u201D Bump (Day 3, ~40 words)"
+      children: "Email 2 \u2014 Bump (Day 3, ~40 words)"
     }), "\\n", _jsx(_components.pre, {
       children: _jsx(_components.code, {
-        children: "Hi {{firstName | there}},\\n\\nWanted to circle back on this \xE2\u20AC\u201D I've been helping a few companies like {{companyName}} free up their team by automating the repetitive stuff that eats up the day.\\n\\nHappy to take a 10-minute look \xE2\u20AC\u201D no pitch, just observations.\\n\\n{{sendingAccountFirstName}}\\n"
+        children: "Hi {{firstName | there}},\\n\\nWanted to circle back on this \u2014 I've been helping a few companies like {{companyName}} free up their team by automating the repetitive stuff that eats up the day.\\n\\nHappy to take a 10-minute look \u2014 no pitch, just observations.\\n\\n{{sendingAccountFirstName}}\\n"
       })
     }), "\\n", _jsx(_components.h3, {
-      children: "Email 3 \xE2\u20AC\u201D Breakup (Day 5, ~25 words)"
+      children: "Email 3 \u2014 Breakup (Day 5, ~25 words)"
     }), "\\n", _jsx(_components.pre, {
       children: _jsx(_components.code, {
         children: "Totally understand if this isn't the right time. If you ever want a second pair of eyes on what could be automated at {{companyName}}, the offer stands.\\n\\n{{sendingAccountFirstName}}\\n"
@@ -1060,9 +1060,9 @@ function _createMdxContent(props) {
       })
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
-        children: "\\"4,400 reviews since 2018 \xE2\u20AC\u201D that kind of growth in Orange County is honestly wild.\\""
+        children: "\\"4,400 reviews since 2018 \u2014 that kind of growth in Orange County is honestly wild.\\""
       }), "\\n", _jsx(_components.li, {
-        children: "\\"60 years family-owned with a proprietary Clean Green method \xE2\u20AC\u201D that's rare in pest control.\\""
+        children: "\\"60 years family-owned with a proprietary Clean Green method \u2014 that's rare in pest control.\\""
       }), "\\n"]
     }), "\\n", _jsx(_components.p, {
       children: _jsx(_components.strong, {
@@ -1070,7 +1070,7 @@ function _createMdxContent(props) {
       })
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
-        children: "\\"You do termite inspections \xE2\u20AC\u201D how many follow-up calls get missed?\\" (Implication \xE2\u20AC\u201D signals selling)"
+        children: "\\"You do termite inspections \u2014 how many follow-up calls get missed?\\" (Implication \u2014 signals selling)"
       }), "\\n", _jsx(_components.li, {
         children: "\\"Great company you've built!\\" (Generic flattery)"
       }), "\\n"]
@@ -1090,7 +1090,7 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.pipeline-management-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "Pipeline management keeps the inbound pipeline clean without manual intervention."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Timeout monitoring"\n        }), " \xE2\u20AC\u201D Detecting deals that have gone stale in a stage"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Unsubscribe cleanup"\n        }), " \xE2\u20AC\u201D Closing deals and cancelling automation when a contact opts out"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Full cleanup"\n        }), " \xE2\u20AC\u201D Complete removal of all pipeline data for a contact"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "No timeout action transitions a deal automatically. All stage changes from the timeout system require admin approval via a HITL Command Queue item."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Timeout System"\n    }), "\\n", _jsxs(_components.h3, {\n      children: ["Timeout Checker (", _jsx(_components.code, {\n        children: "inb-pipeline-timeout-checker-workflow"\n      }), ")"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Scans all active pipeline stages. For each stale deal, creates a HITL approval item in the Command Queue. Never modifies deal records directly."\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Timeout rules by stage:"\n      })\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Stage"\n          }), _jsx(_components.th, {\n            children: "Condition"\n          }), _jsx(_components.th, {\n            children: "Timeout"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "interested"\n            })\n          }), _jsx(_components.td, {\n            children: "No activity"\n          }), _jsx(_components.td, {\n            children: "30 days"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "booked"\n            })\n          }), _jsx(_components.td, {\n            children: "Meeting time has passed"\n          }), _jsx(_components.td, {\n            children: "3 hours after meeting"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "discovery"\n            })\n          }), _jsx(_components.td, {\n            children: "No form submission"\n          }), _jsx(_components.td, {\n            children: "24 hours after call"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Action Workflows"\n    }), "\\n", _jsx(_components.p, {\n      children: "4 action workflows triggered by admin approval:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Nurture:"\n        }), " Move to nurture sequence"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Close-Lost:"\n        }), " Mark deal closed, stop all automation"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "No-Show:"\n        }), " Re-send booking link with personal note"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Follow-Up:"\n        }), " Send soft re-engagement email"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Unsubscribe Cleanup"\n    }), "\\n", _jsx(_components.p, {\n      children: "When a contact opts out:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Find all active automation for the contact"\n      }), "\\n", _jsx(_components.li, {\n        children: "Cancel scheduled reminders"\n      }), "\\n", _jsxs(_components.li, {\n        children: ["Update Deal stage to ", _jsx(_components.code, {\n          children: "unsubscribed"\n        })]\n      }), "\\n", _jsx(_components.li, {\n        children: "Mark contact as unsubscribed in Attio"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.pipeline-management-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "Pipeline management keeps the inbound pipeline clean without manual intervention."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Timeout monitoring"\n        }), " \u2014 Detecting deals that have gone stale in a stage"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Unsubscribe cleanup"\n        }), " \u2014 Closing deals and cancelling automation when a contact opts out"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Full cleanup"\n        }), " \u2014 Complete removal of all pipeline data for a contact"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "No timeout action transitions a deal automatically. All stage changes from the timeout system require admin approval via a HITL Command Queue item."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Timeout System"\n    }), "\\n", _jsxs(_components.h3, {\n      children: ["Timeout Checker (", _jsx(_components.code, {\n        children: "inb-pipeline-timeout-checker-workflow"\n      }), ")"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Scans all active pipeline stages. For each stale deal, creates a HITL approval item in the Command Queue. Never modifies deal records directly."\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Timeout rules by stage:"\n      })\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Stage"\n          }), _jsx(_components.th, {\n            children: "Condition"\n          }), _jsx(_components.th, {\n            children: "Timeout"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "interested"\n            })\n          }), _jsx(_components.td, {\n            children: "No activity"\n          }), _jsx(_components.td, {\n            children: "30 days"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "booked"\n            })\n          }), _jsx(_components.td, {\n            children: "Meeting time has passed"\n          }), _jsx(_components.td, {\n            children: "3 hours after meeting"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "discovery"\n            })\n          }), _jsx(_components.td, {\n            children: "No form submission"\n          }), _jsx(_components.td, {\n            children: "24 hours after call"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Action Workflows"\n    }), "\\n", _jsx(_components.p, {\n      children: "4 action workflows triggered by admin approval:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Nurture:"\n        }), " Move to nurture sequence"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Close-Lost:"\n        }), " Mark deal closed, stop all automation"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "No-Show:"\n        }), " Re-send booking link with personal note"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Follow-Up:"\n        }), " Send soft re-engagement email"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Unsubscribe Cleanup"\n    }), "\\n", _jsx(_components.p, {\n      children: "When a contact opts out:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Find all active automation for the contact"\n      }), "\\n", _jsx(_components.li, {\n        children: "Cancel scheduled reminders"\n      }), "\\n", _jsxs(_components.li, {\n        children: ["Update Deal stage to ", _jsx(_components.code, {\n          children: "unsubscribed"\n        })]\n      }), "\\n", _jsx(_components.li, {\n        children: "Mark contact as unsubscribed in Attio"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.seo-lead-gen-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "This playbook governs the handoff from SEO-sourced traffic to the lead-gen pipeline."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Steps"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "SEO feature captures visitor signal (form fill or intent data)."\n      }), "\\n", _jsx(_components.li, {\n        children: "Score the lead using the standard ICP scoring thresholds."\n      }), "\\n", _jsx(_components.li, {\n        children: "If score >= 60, inject into the lead-gen prospect list."\n      }), "\\n", _jsx(_components.li, {\n        children: "Assign to the appropriate outreach campaign in the CRM."\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.upwork-calibration-strategy": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
@@ -1689,23 +1689,23 @@ function _createMdxContent(props) {
       children: ["\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Hook (1-2 sentences)"
-        }), " \xE2\u20AC\u201D Lead with what you do and why it's relevant. Never use \\"caught my attention\\" \xE2\u20AC\u201D overused clich\xC3\xA9."]
+        }), " \u2014 Lead with what you do and why it's relevant. Never use \\"caught my attention\\" \u2014 overused clich\xE9."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Proof (1-2 sentences)"
-        }), " \xE2\u20AC\u201D One concrete metric from past work."]
+        }), " \u2014 One concrete metric from past work."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Plan (2-3 lines)"
-        }), " \xE2\u20AC\u201D Maximum 3 steps."]
+        }), " \u2014 Maximum 3 steps."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Discovery Questions (exactly 2)"
-        }), " \xE2\u20AC\u201D Smart, role-specific questions. End with a binary CTA."]
+        }), " \u2014 Smart, role-specific questions. End with a binary CTA."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Sample (optional)"
-        }), " \xE2\u20AC\u201D Loom video (2-3 min)."]
+        }), " \u2014 Loom video (2-3 min)."]
       }), "\\n"]
     }), "\\n", _jsx(_components.h2, {
       children: "Opening Lines"
@@ -1714,7 +1714,7 @@ function _createMdxContent(props) {
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Good openers:"
-      }), " \\"Hi \xE2\u20AC\u201D I build ", _jsx(_components.code, {
+      }), " \\"Hi \u2014 I build ", _jsx(_components.code, {
         children: "{what_they_need}"
       }), " for a living and run my own business on them daily.\\""]
     }), "\\n", _jsxs(_components.p, {
@@ -1726,20 +1726,20 @@ function _createMdxContent(props) {
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Dogfooding (Strongest Differentiator):"
-      }), " We run our own 7-stage client acquisition pipeline on the platform: Scrape \xE2\u2020\u2019 Extract \xE2\u2020\u2019 Qualify \xE2\u2020\u2019 Email Discovery \xE2\u2020\u2019 Verify \xE2\u2020\u2019 Personalize \xE2\u2020\u2019 Outreach."]
+      }), " We run our own 7-stage client acquisition pipeline on the platform: Scrape \u2192 Extract \u2192 Qualify \u2192 Email Discovery \u2192 Verify \u2192 Personalize \u2192 Outreach."]
     }), "\\n", _jsx(_components.p, {
       children: _jsx(_components.strong, {
         children: "The 4 Principles (Use in Discovery Questions):"
       })
     }), "\\n", _jsxs(_components.ol, {
       children: ["\\n", _jsx(_components.li, {
-        children: "Integrated \xE2\u20AC\u201D Works with existing tools"
+        children: "Integrated \u2014 Works with existing tools"
       }), "\\n", _jsx(_components.li, {
-        children: "Improving \xE2\u20AC\u201D Learns from every human decision"
+        children: "Improving \u2014 Learns from every human decision"
       }), "\\n", _jsx(_components.li, {
-        children: "Observable \xE2\u20AC\u201D Real-time visibility"
+        children: "Observable \u2014 Real-time visibility"
       }), "\\n", _jsx(_components.li, {
-        children: "Governed \xE2\u20AC\u201D Humans approve what matters"
+        children: "Governed \u2014 Humans approve what matters"
       }), "\\n"]
     })]
   });
@@ -1959,7 +1959,7 @@ function _createMdxContent(props) {
           children: [_jsx(_components.td, {
             children: "\\"78% of homeowners hire the first contractor who responds.\\""
           }), _jsx(_components.td, {
-            children: "\\"When you're on a job, you can't answer the phone \xE2\u20AC\u201D but the homeowner already called two other plumbers.\\""
+            children: "\\"When you're on a job, you can't answer the phone \u2014 but the homeowner already called two other plumbers.\\""
           })]
         })
       })]
@@ -2668,7 +2668,7 @@ function _createMdxContent(props) {
     }), "\\n", _jsx(_components.h2, {
       children: "Testimonials"
     }), "\\n", _jsx(_components.h3, {
-      children: "Xero Automation \xE2\u20AC\u201D The Invoice Chase That Disappeared"
+      children: "Xero Automation \u2014 The Invoice Chase That Disappeared"
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Client:"
@@ -2686,7 +2686,7 @@ function _createMdxContent(props) {
         children: "Permission:"
       }), " Case study approved with company name."]
     }), "\\n", _jsx(_components.h3, {
-      children: "Influencer Discovery \xE2\u20AC\u201D From Spreadsheet Hell to Strategic Decisions"
+      children: "Influencer Discovery \u2014 From Spreadsheet Hell to Strategic Decisions"
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Client:"
@@ -2704,7 +2704,7 @@ function _createMdxContent(props) {
         children: "Permission:"
       }), " Case study approved with company name."]
     }), "\\n", _jsx(_components.h3, {
-      children: "EMRG Media \xE2\u20AC\u201D 4 Automations for NYC's Premier Events Firm"
+      children: "EMRG Media \u2014 4 Automations for NYC's Premier Events Firm"
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Client:"
@@ -2717,19 +2717,19 @@ function _createMdxContent(props) {
       children: ["\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Case Study Generator"
-        }), " \xE2\u20AC\u201D 7-10 hours \xE2\u2020\u2019 2 hours. Publication rate: 1/quarter \xE2\u2020\u2019 2/month."]
+        }), " \u2014 7-10 hours \u2192 2 hours. Publication rate: 1/quarter \u2192 2/month."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "EMRG Follow-Up Generator"
-        }), " \xE2\u20AC\u201D Automated post-event follow-ups with signature management."]
+        }), " \u2014 Automated post-event follow-ups with signature management."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Event Sponsor Tracker"
-        }), " \xE2\u20AC\u201D Automated sponsor pipeline tracking and communications."]
+        }), " \u2014 Automated sponsor pipeline tracking and communications."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Lead Scraper"
-        }), " \xE2\u20AC\u201D Automated discovery of event planning prospects."]
+        }), " \u2014 Automated discovery of event planning prospects."]
       }), "\\n"]
     }), "\\n", _jsx(_components.p, {
       children: _jsx(_components.strong, {
@@ -2763,9 +2763,9 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.content-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Content Pillars"\n    }), "\\n", _jsx(_components.p, {\n      children: "Every content piece maps to one of five pillars."\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Pillar"\n          }), _jsx(_components.th, {\n            children: "What It Is"\n          }), _jsx(_components.th, {\n            children: "Target Frequency"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "dogfooding"\n            })\n          }), _jsx(_components.td, {\n            children: "How we run Elevasis using our own platform"\n          }), _jsx(_components.td, {\n            children: "1-2x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "education"\n            })\n          }), _jsx(_components.td, {\n            children: "4 Pattern Framework and AI orchestration concepts"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "demo"\n            })\n          }), _jsx(_components.td, {\n            children: "\\"Watch AI Work\\" \xE2\u20AC\u201D showing the platform in action"\n          }), _jsx(_components.td, {\n            children: "1x/2 weeks"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "pain-point"\n            })\n          }), _jsx(_components.td, {\n            children: "SMB pain points backed by data"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "founder-journey"\n            })\n          }), _jsx(_components.td, {\n            children: "Solo founder building with AI"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "The 90-10 Rule"\n    }), "\\n", _jsx(_components.p, {\n      children: "90% educational value, 10% promotional. Keeping promotional content to <15% ensures your audience stays receptive when you do make an offer."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Content Creation Workflow"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Capture the Idea"\n        }), " \xE2\u20AC\u201D Insert into ", _jsx(_components.code, {\n          children: "content_items"\n        }), " with ", _jsx(_components.code, {\n          children: "status: idea"\n        })]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Draft the Source Content"\n        }), " \xE2\u20AC\u201D Write core idea in ", _jsx(_components.code, {\n          children: "content_items.body"\n        }), ". LinkedIn first."]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Adapt for Platforms"\n        }), " \xE2\u20AC\u201D Repurpose from LinkedIn to YouTube, Instagram, X"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Schedule and Publish"\n        }), " \xE2\u20AC\u201D Use platform-native scheduling"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Track Performance"\n        }), " \xE2\u20AC\u201D Monitor in ", _jsx(_components.code, {\n          children: "content_items"\n        }), " via Command Center"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Platform Priority"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "LinkedIn \xE2\u20AC\u201D #1 priority, 3x/week"\n      }), "\\n", _jsx(_components.li, {\n        children: "YouTube \xE2\u20AC\u201D #2 priority, 1x/week + Shorts"\n      }), "\\n", _jsx(_components.li, {\n        children: "Instagram \xE2\u20AC\u201D #3 priority, 2-3x/week, repurpose from LinkedIn/YouTube"\n      }), "\\n", _jsx(_components.li, {\n        children: "X \xE2\u20AC\u201D #4 priority, 2-3x/week, threads from LinkedIn"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.instagram-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Instagram is the ", _jsx(_components.strong, {\n        children: "#3 priority platform"\n      }), ". Carousels repurpose easily from LinkedIn, and Reels come directly from YouTube Shorts."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5x/week feed posts + daily Stories"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "B2B Reality Check:"\n      }), " Instagram is a complementary channel for B2B SaaS, not a primary lead gen tool. Decision-makers are on Instagram (76% of B2B companies use it), but they are in consumer mode."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive (2025-2026)"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Reels Algorithm (Most Important for Reach)"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Reels are designed for ", _jsx(_components.strong, {\n        children: "discovery"\n      }), ": 55% of Reels views come from non-followers."]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Three priority signals:"\n      })\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "How to Optimize"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Watch time"\n            })\n          }), _jsx(_components.td, {\n            children: "#1"\n          }), _jsx(_components.td, {\n            children: "Hook in first 1.7s; optimize for completion"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Sends per reach"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest for new audiences"\n          }), _jsx(_components.td, {\n            children: "\\"Send this to someone\\" content"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Likes per reach"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest for followers"\n          }), _jsx(_components.td, {\n            children: "Valuable content followers engage with"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Content Strategy"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Repurpose from LinkedIn:"\n        }), " Carousel slides \xE2\u2020\u2019 Instagram carousel"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Repurpose from YouTube:"\n        }), " Long-form \xE2\u2020\u2019 Reels (cut 30-60s clips)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Stories:"\n        }), " Daily touchpoints, polls, Q&A, behind-the-scenes"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Carousel Optimization"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Slide 1: Hook (bold claim or question)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Slides 2-9: Value delivery (one point per slide)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Slide 10: CTA (follow, DM, link in bio)"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.linkedin-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["LinkedIn is the ", _jsx(_components.strong, {\n        children: "#1 priority platform"\n      }), ". The algorithm heavily favors personal profiles over company pages. In 2025-2026, LinkedIn shifted from viral reach to ", _jsx(_components.strong, {\n        children: "depth and authority"\n      }), " \xE2\u20AC\u201D topical consistency is now the single biggest strategic lever."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5x/week (Wed/Thu/Fri strongest, Monday weakest)"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Ranking Signals (by weight)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "Notes"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Comments"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest"\n          }), _jsx(_components.td, {\n            children: "15x more valuable than likes"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Saves and sends"\n            })\n          }), _jsx(_components.td, {\n            children: "Very high"\n          }), _jsx(_components.td, {\n            children: "Added to analytics in late 2025"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Dwell time"\n            })\n          }), _jsx(_components.td, {\n            children: "High"\n          }), _jsx(_components.td, {\n            children: "15+ seconds = meaningful"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "\\"See more\\" clicks"\n            })\n          }), _jsx(_components.td, {\n            children: "High"\n          }), _jsx(_components.td, {\n            children: "Whether people expand the full post"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reactions/likes"\n            })\n          }), _jsx(_components.td, {\n            children: "Lowest"\n          }), _jsx(_components.td, {\n            children: "Significantly de-emphasized"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Topical Authority"\n    }), "\\n", _jsx(_components.p, {\n      children: "The algorithm rewards consistent publishing within a defined area of expertise. Pick a lane (AI automation) and stay in it."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Post Formats"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Carousels"\n        }), " \xE2\u20AC\u201D Highest avg engagement; 10-slide with text + data"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Text posts"\n        }), " \xE2\u20AC\u201D Quick takes, contrarian observations, founder stories"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Documents/PDFs"\n        }), " \xE2\u20AC\u201D In-depth guides, playbooks, frameworks"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Videos"\n        }), " \xE2\u20AC\u201D Native upload outperforms external links by ~5x"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Hook Techniques"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Lead with the most surprising/counterintuitive insight"\n      }), "\\n", _jsx(_components.li, {\n        children: "Use \\"I\\" not \\"we\\" \xE2\u20AC\u201D personal profile posts outperform company pages"\n      }), "\\n", _jsx(_components.li, {\n        children: "3 lines max before \\"...see more\\" break"\n      }), "\\n", _jsx(_components.li, {\n        children: "Questions outperform statements for comments engagement"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.content-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Content Pillars"\n    }), "\\n", _jsx(_components.p, {\n      children: "Every content piece maps to one of five pillars."\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Pillar"\n          }), _jsx(_components.th, {\n            children: "What It Is"\n          }), _jsx(_components.th, {\n            children: "Target Frequency"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "dogfooding"\n            })\n          }), _jsx(_components.td, {\n            children: "How we run Elevasis using our own platform"\n          }), _jsx(_components.td, {\n            children: "1-2x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "education"\n            })\n          }), _jsx(_components.td, {\n            children: "4 Pattern Framework and AI orchestration concepts"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "demo"\n            })\n          }), _jsx(_components.td, {\n            children: "\\"Watch AI Work\\" \u2014 showing the platform in action"\n          }), _jsx(_components.td, {\n            children: "1x/2 weeks"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "pain-point"\n            })\n          }), _jsx(_components.td, {\n            children: "SMB pain points backed by data"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "founder-journey"\n            })\n          }), _jsx(_components.td, {\n            children: "Solo founder building with AI"\n          }), _jsx(_components.td, {\n            children: "1x/week"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "The 90-10 Rule"\n    }), "\\n", _jsx(_components.p, {\n      children: "90% educational value, 10% promotional. Keeping promotional content to <15% ensures your audience stays receptive when you do make an offer."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Content Creation Workflow"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Capture the Idea"\n        }), " \u2014 Insert into ", _jsx(_components.code, {\n          children: "content_items"\n        }), " with ", _jsx(_components.code, {\n          children: "status: idea"\n        })]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Draft the Source Content"\n        }), " \u2014 Write core idea in ", _jsx(_components.code, {\n          children: "content_items.body"\n        }), ". LinkedIn first."]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Adapt for Platforms"\n        }), " \u2014 Repurpose from LinkedIn to YouTube, Instagram, X"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Schedule and Publish"\n        }), " \u2014 Use platform-native scheduling"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Track Performance"\n        }), " \u2014 Monitor in ", _jsx(_components.code, {\n          children: "content_items"\n        }), " via Command Center"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Platform Priority"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "LinkedIn \u2014 #1 priority, 3x/week"\n      }), "\\n", _jsx(_components.li, {\n        children: "YouTube \u2014 #2 priority, 1x/week + Shorts"\n      }), "\\n", _jsx(_components.li, {\n        children: "Instagram \u2014 #3 priority, 2-3x/week, repurpose from LinkedIn/YouTube"\n      }), "\\n", _jsx(_components.li, {\n        children: "X \u2014 #4 priority, 2-3x/week, threads from LinkedIn"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.instagram-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Instagram is the ", _jsx(_components.strong, {\n        children: "#3 priority platform"\n      }), ". Carousels repurpose easily from LinkedIn, and Reels come directly from YouTube Shorts."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5x/week feed posts + daily Stories"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "B2B Reality Check:"\n      }), " Instagram is a complementary channel for B2B SaaS, not a primary lead gen tool. Decision-makers are on Instagram (76% of B2B companies use it), but they are in consumer mode."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive (2025-2026)"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Reels Algorithm (Most Important for Reach)"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Reels are designed for ", _jsx(_components.strong, {\n        children: "discovery"\n      }), ": 55% of Reels views come from non-followers."]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Three priority signals:"\n      })\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "How to Optimize"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Watch time"\n            })\n          }), _jsx(_components.td, {\n            children: "#1"\n          }), _jsx(_components.td, {\n            children: "Hook in first 1.7s; optimize for completion"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Sends per reach"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest for new audiences"\n          }), _jsx(_components.td, {\n            children: "\\"Send this to someone\\" content"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Likes per reach"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest for followers"\n          }), _jsx(_components.td, {\n            children: "Valuable content followers engage with"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Content Strategy"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Repurpose from LinkedIn:"\n        }), " Carousel slides \u2192 Instagram carousel"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Repurpose from YouTube:"\n        }), " Long-form \u2192 Reels (cut 30-60s clips)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Stories:"\n        }), " Daily touchpoints, polls, Q&A, behind-the-scenes"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Carousel Optimization"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Slide 1: Hook (bold claim or question)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Slides 2-9: Value delivery (one point per slide)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Slide 10: CTA (follow, DM, link in bio)"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.linkedin-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["LinkedIn is the ", _jsx(_components.strong, {\n        children: "#1 priority platform"\n      }), ". The algorithm heavily favors personal profiles over company pages. In 2025-2026, LinkedIn shifted from viral reach to ", _jsx(_components.strong, {\n        children: "depth and authority"\n      }), " \u2014 topical consistency is now the single biggest strategic lever."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5x/week (Wed/Thu/Fri strongest, Monday weakest)"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Ranking Signals (by weight)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "Notes"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Comments"\n            })\n          }), _jsx(_components.td, {\n            children: "Highest"\n          }), _jsx(_components.td, {\n            children: "15x more valuable than likes"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Saves and sends"\n            })\n          }), _jsx(_components.td, {\n            children: "Very high"\n          }), _jsx(_components.td, {\n            children: "Added to analytics in late 2025"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Dwell time"\n            })\n          }), _jsx(_components.td, {\n            children: "High"\n          }), _jsx(_components.td, {\n            children: "15+ seconds = meaningful"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "\\"See more\\" clicks"\n            })\n          }), _jsx(_components.td, {\n            children: "High"\n          }), _jsx(_components.td, {\n            children: "Whether people expand the full post"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reactions/likes"\n            })\n          }), _jsx(_components.td, {\n            children: "Lowest"\n          }), _jsx(_components.td, {\n            children: "Significantly de-emphasized"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Topical Authority"\n    }), "\\n", _jsx(_components.p, {\n      children: "The algorithm rewards consistent publishing within a defined area of expertise. Pick a lane (AI automation) and stay in it."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Post Formats"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Carousels"\n        }), " \u2014 Highest avg engagement; 10-slide with text + data"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Text posts"\n        }), " \u2014 Quick takes, contrarian observations, founder stories"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Documents/PDFs"\n        }), " \u2014 In-depth guides, playbooks, frameworks"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Videos"\n        }), " \u2014 Native upload outperforms external links by ~5x"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Hook Techniques"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Lead with the most surprising/counterintuitive insight"\n      }), "\\n", _jsx(_components.li, {\n        children: "Use \\"I\\" not \\"we\\" \u2014 personal profile posts outperform company pages"\n      }), "\\n", _jsx(_components.li, {\n        children: "3 lines max before \\"...see more\\" break"\n      }), "\\n", _jsx(_components.li, {\n        children: "Questions outperform statements for comments engagement"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.marketing-overview": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -2789,12 +2789,12 @@ function _createMdxContent(props) {
       children: ["\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Overview"
-        }), " \xE2\u20AC\u201D Channel strategy, inbound content system, and proof-led demand generation"]
+        }), " \u2014 Channel strategy, inbound content system, and proof-led demand generation"]
       }), "\\n"]
     }), "\\n", _jsx(_components.h3, {
       children: "Website"
     }), "\\n", _jsx(_components.p, {
-      children: "The marketing website's technical infrastructure, setup, and SEO docs now live under Architecture \xE2\u2020\u2019 Website."
+      children: "The marketing website's technical infrastructure, setup, and SEO docs now live under Architecture \u2192 Website."
     })]
   });
 }
@@ -2811,12 +2811,12 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.reddit-account-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Account Details"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Field"\n          }), _jsx(_components.th, {\n            children: "Value"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Username"\n            })\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "AlexElevasis"\n            })\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Created"\n            })\n          }), _jsx(_components.td, {\n            children: "2026-03-26"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Purpose"\n            })\n          }), _jsx(_components.td, {\n            children: "Lead generation via Reddit monitoring pipeline"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Persona"\n            })\n          }), _jsx(_components.td, {\n            children: "Alexander, founder of an AI automation company"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.p, {\n      children: "The username serves double duty: every helpful comment puts \\"Elevasis\\" in front of the reader."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Warm-Up Playbook"\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Days 1-3 \xE2\u20AC\u201D Cold Start:"\n      })\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Browse, upvote, follow target subs"\n      }), "\\n", _jsx(_components.li, {\n        children: "1 comment per day max"\n      }), "\\n", _jsx(_components.li, {\n        children: "No links, no self-promotion, no CTAs"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "Days 4-14 \xE2\u20AC\u201D Gradual Ramp:"\n      })\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Increase to 2-3 comments/day"\n      }), "\\n", _jsx(_components.li, {\n        children: "Genuine, helpful answers \xE2\u20AC\u201D no copy-paste across threads"\n      }), "\\n", _jsx(_components.li, {\n        children: "Still no links or CTAs"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: _jsx(_components.strong, {\n        children: "After 30 Days + 100 Karma \xE2\u20AC\u201D Activation:"\n      })\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Most automod filters cleared"\n      }), "\\n", _jsx(_components.li, {\n        children: "Start using monitoring pipeline drafts"\n      }), "\\n", _jsx(_components.li, {\n        children: "300+ karma unlocks more restrictive subs (r/Entrepreneur, r/startups)"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Karma Thresholds"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Karma"\n          }), _jsx(_components.th, {\n            children: "Access Level"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "100"\n          }), _jsx(_components.td, {\n            children: "Bypasses most automod filters"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "300+"\n          }), _jsx(_components.td, {\n            children: "Access to restrictive subs"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "1,000+"\n          }), _jsx(_components.td, {\n            children: "Considered established community member"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Posting Rules"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Genuine value first \xE2\u20AC\u201D no pitching without established reputation"\n      }), "\\n", _jsx(_components.li, {\n        children: "30-day account age required before using pipeline drafts"\n      }), "\\n", _jsx(_components.li, {\n        children: "Open questions in responses (not CTAs) per pipeline draft conventions"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.reddit-monitoring-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    p: "p",\n    pre: "pre",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "Social monitoring surfaces Reddit posts where business owners discuss operational challenges, manual processes, and automation needs."\n    }), "\\n", _jsx(_components.pre, {\n      children: _jsx(_components.code, {\n        children: "Cron Trigger (3x/day: 16:00, 22:00, 04:00 UTC)\\n    \xE2\u2020\u2019 mnt-reddit-monitor-workflow (4-step pipeline)\\n        \xE2\u2020\u2019 Step 1: Search \xE2\u20AC\u201D 4 sequential Apify actors (one per tier)\\n        \xE2\u2020\u2019 Step 2: Score \xE2\u20AC\u201D claude-sonnet-5 (concurrency 5)\\n        \xE2\u2020\u2019 Step 3: Draft \xE2\u20AC\u201D claude-sonnet-5 (high-score only)\\n        \xE2\u2020\u2019 Step 4: Report \xE2\u20AC\u201D Store to acq_social_posts, log breakdown\\n    \xE2\u2020\u2019 Command Center: /acquisition/monitoring\\n"\n      })\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Status:"\n      }), " Paused until further notice (2026-03-31). Pipeline technically validated but ROI is low without deep vertical expertise."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Velocity Batches"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Subreddits grouped by posting velocity, each with its own ", _jsx(_components.code, {\n        children: "maxPostsPerSource"\n      }), "."]\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Batch"\n          }), _jsx(_components.th, {\n            children: "Subs"\n          }), _jsx(_components.th, {\n            children: "Posts/Source"\n          }), _jsx(_components.th, {\n            children: "Example Subreddits"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Medium Velocity"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "5"\n          }), _jsx(_components.td, {\n            children: "Accounting, Plumbing"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Buyer Low-Volume"\n          }), _jsx(_components.td, {\n            children: "10"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "CRM, EntrepreneurRideAlong, sweatystartup"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Trade Niche"\n          }), _jsx(_components.td, {\n            children: "10"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "electricians, Dentists, InsuranceAgent"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Decision Niche"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "logistics, FreightBrokers, healthIT"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Scoring"\n    }), "\\n", _jsx(_components.p, {\n      children: "Posts scored 0-100 by claude-sonnet-5 for business automation opportunity relevance. Posts scoring >= 60 get response drafts via claude-sonnet-5."\n    }), "\\n", _jsx(_components.h2, {\n      children: "AlexElevasis Account"\n    }), "\\n", _jsx(_components.p, {\n      children: "All responses posted via the AlexElevasis Reddit account. See Reddit Account strategy doc for warmup playbook and karma thresholds."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.seo-content-guide": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "This guide covers how to write SEO content that ranks in traditional search AND gets cited by AI answer engines \xE2\u20AC\u201D ChatGPT, Perplexity, Google AI Overviews, and Gemini."\n    }), "\\n", _jsx(_components.p, {\n      children: "The distribution channel is split: 69% of Google searches result in zero clicks, while AI platforms generated 1.13 billion referral visits in June 2025 alone."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Page Structure"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Section Architecture"\n    }), "\\n", _jsx(_components.p, {\n      children: "Every section must be self-contained. AI engines extract individual passages, not full pages."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Lead with a 30-50 word standalone answer in the first sentence of each section"\n      }), "\\n", _jsx(_components.li, {\n        children: "Paragraphs: 2-4 sentences max"\n      }), "\\n", _jsx(_components.li, {\n        children: "78% of AI Overview answers use list format -- use bullets and numbered lists extensively"\n      }), "\\n", _jsx(_components.li, {\n        children: "Heading hierarchy: one H1 (page title), H2 for major sections, H3 for subsections"\n      }), "\\n", _jsx(_components.li, {\n        children: "Frame headings as questions when possible"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Section Length"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Pillar pages:"\n        }), " 2,000-3,000 words total"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Cluster pages:"\n        }), " 1,000-2,000 words total"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Each major section:"\n        }), " 150-300 words"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Conciseness Rules"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Two-paragraph intro max"\n      }), "\\n", _jsx(_components.li, {\n        children: "No stat duplication between intro and problem section"\n      }), "\\n", _jsx(_components.li, {\n        children: "Section character budget: Intro 450-600 chars, Problem 250-400 chars, Solution 300-550 chars"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "E-E-A-T Signals"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Brand name \\"Elevasis\\" must appear explicitly minimum 3x per page"\n      }), "\\n", _jsx(_components.li, {\n        children: "Vertical names used as proper noun concepts"\n      }), "\\n", _jsx(_components.li, {\n        children: "Organization + Service + SoftwareApplication schema markup reinforces entity recognition"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.reddit-account-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Account Details"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Field"\n          }), _jsx(_components.th, {\n            children: "Value"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Username"\n            })\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "AlexElevasis"\n            })\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Created"\n            })\n          }), _jsx(_components.td, {\n            children: "2026-03-26"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Purpose"\n            })\n          }), _jsx(_components.td, {\n            children: "Lead generation via Reddit monitoring pipeline"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Persona"\n       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+  "knowledge.reddit-monitoring-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    p: "p",\n    pre: "pre",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "Social monitoring surfaces Reddit posts where business owners discuss operational challenges, manual processes, and automation needs."\n    }), "\\n", _jsx(_components.pre, {\n      children: _jsx(_components.code, {\n        children: "Cron Trigger (3x/day: 16:00, 22:00, 04:00 UTC)\\n    \u2192 mnt-reddit-monitor-workflow (4-step pipeline)\\n        \u2192 Step 1: Search \u2014 4 sequential Apify actors (one per tier)\\n        \u2192 Step 2: Score \u2014 claude-sonnet-5 (concurrency 5)\\n        \u2192 Step 3: Draft \u2014 claude-sonnet-5 (high-score only)\\n        \u2192 Step 4: Report \u2014 Store to acq_social_posts, log breakdown\\n    \u2192 Command Center: /acquisition/monitoring\\n"\n      })\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Status:"\n      }), " Paused until further notice (2026-03-31). Pipeline technically validated but ROI is low without deep vertical expertise."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Velocity Batches"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Subreddits grouped by posting velocity, each with its own ", _jsx(_components.code, {\n        children: "maxPostsPerSource"\n      }), "."]\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Batch"\n          }), _jsx(_components.th, {\n            children: "Subs"\n          }), _jsx(_components.th, {\n            children: "Posts/Source"\n          }), _jsx(_components.th, {\n            children: "Example Subreddits"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Medium Velocity"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "5"\n          }), _jsx(_components.td, {\n            children: "Accounting, Plumbing"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Buyer Low-Volume"\n          }), _jsx(_components.td, {\n            children: "10"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "CRM, EntrepreneurRideAlong, sweatystartup"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Trade Niche"\n          }), _jsx(_components.td, {\n            children: "10"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "electricians, Dentists, InsuranceAgent"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Decision Niche"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "logistics, FreightBrokers, healthIT"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Scoring"\n    }), "\\n", _jsx(_components.p, {\n      children: "Posts scored 0-100 by claude-sonnet-5 for business automation opportunity relevance. Posts scoring >= 60 get response drafts via claude-sonnet-5."\n    }), "\\n", _jsx(_components.h2, {\n      children: "AlexElevasis Account"\n    }), "\\n", _jsx(_components.p, {\n      children: "All responses posted via the AlexElevasis Reddit account. See Reddit Account strategy doc for warmup playbook and karma thresholds."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.seo-content-guide": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "This guide covers how to write SEO content that ranks in traditional search AND gets cited by AI answer engines \u2014 ChatGPT, Perplexity, Google AI Overviews, and Gemini."\n    }), "\\n", _jsx(_components.p, {\n      children: "The distribution channel is split: 69% of Google searches result in zero clicks, while AI platforms generated 1.13 billion referral visits in June 2025 alone."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Page Structure"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Section Architecture"\n    }), "\\n", _jsx(_components.p, {\n      children: "Every section must be self-contained. AI engines extract individual passages, not full pages."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Lead with a 30-50 word standalone answer in the first sentence of each section"\n      }), "\\n", _jsx(_components.li, {\n        children: "Paragraphs: 2-4 sentences max"\n      }), "\\n", _jsx(_components.li, {\n        children: "78% of AI Overview answers use list format -- use bullets and numbered lists extensively"\n      }), "\\n", _jsx(_components.li, {\n        children: "Heading hierarchy: one H1 (page title), H2 for major sections, H3 for subsections"\n      }), "\\n", _jsx(_components.li, {\n        children: "Frame headings as questions when possible"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Section Length"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Pillar pages:"\n        }), " 2,000-3,000 words total"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Cluster pages:"\n        }), " 1,000-2,000 words total"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Each major section:"\n        }), " 150-300 words"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Conciseness Rules"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Two-paragraph intro max"\n      }), "\\n", _jsx(_components.li, {\n        children: "No stat duplication between intro and problem section"\n      }), "\\n", _jsx(_components.li, {\n        children: "Section character budget: Intro 450-600 chars, Problem 250-400 chars, Solution 300-550 chars"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "E-E-A-T Signals"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Brand name \\"Elevasis\\" must appear explicitly minimum 3x per page"\n      }), "\\n", _jsx(_components.li, {\n        children: "Vertical names used as proper noun concepts"\n      }), "\\n", _jsx(_components.li, {\n        children: "Organization + Service + SoftwareApplication schema markup reinforces entity recognition"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.seo-distribution-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "Everything that happens after pages are published and sitemap/IndexNow pings are sent. Evergreen reference for maximizing visibility across traditional search, AI answer engines, and buyer-intent directories."\n    }), "\\n", _jsx(_components.h2, {\n      children: "AI Crawler Discovery"\n    }), "\\n", _jsx(_components.h3, {\n      children: _jsx(_components.code, {\n        children: "llms.txt"\n      })\n    }), "\\n", _jsxs(_components.p, {\n      children: ["A plain-text Markdown file at the domain root that gives LLMs a structured map of key content. Location: ", _jsx(_components.code, {\n        children: "apps/website/public/llms.txt"\n      }), "."]\n    }), "\\n", _jsx(_components.p, {\n      children: "Update whenever pillar or cluster pages are published."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Sitemap Segmentation"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Segment ID"\n          }), _jsx(_components.th, {\n            children: "Contents"\n          }), _jsx(_components.th, {\n            children: "Priority"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "0"\n          }), _jsx(_components.td, {\n            children: "Static pages"\n          }), _jsx(_components.td, {\n            children: "Default"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "1"\n          }), _jsx(_components.td, {\n            children: "Pillar pages (9)"\n          }), _jsx(_components.td, {\n            children: "0.9"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "Cluster pages (52)"\n          }), _jsx(_components.td, {\n            children: "0.8"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Entity Density Rules"\n    }), "\\n", _jsx(_components.p, {\n      children: "Pages with 15+ recognized entities show 4.8x higher selection probability for AI citations."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Brand name \\"Elevasis\\" must appear explicitly (minimum 3x per page)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Stat density target: one statistic every 150-200 words"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Directory Citations"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Tier 1 (Buyer Intent):"\n      }), " G2, Capterra, Product Hunt, AppSumo (direct buyer intent, high domain authority)"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Tier 2 (Authority):"\n      }), " Crunchbase, AngelList, LinkedIn company page, industry association directories"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Google Business Profile"\n    }), "\\n", _jsx(_components.p, {\n      children: "Claim and verify GBP listing. Category: \\"Software Company\\". Keep NAP (Name, Address, Phone) consistent across all citations."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.seo-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    pre: "pre",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Vertical Launch Workflow"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["End-to-end process for launching a new vertical (e.g., ", _jsx(_components.code, {\n        children: "hvac-contractors"\n      }), "):"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Step 1: Research vertical data"\n    }), "\\n", _jsx(_components.p, {\n      children: "Find real, citable industry statistics: pain points, automation ROI, market context. Sources: trade associations, industry surveys, government data (BLS, Census)."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Step 2: Generate pages"\n    }), "\\n", _jsx(_components.pre, {\n      children: _jsx(_components.code, {\n        className: "language-bash",\n        children: "# Pillar page\\npnpm tsx scripts/seo/generate-pages.ts --vertical hvac-contractors --type pillar --dry-run\\npnpm tsx scripts/seo/generate-pages.ts --vertical hvac-contractors --type pillar\\n\\n# Cluster pages\\npnpm tsx scripts/seo/generate-pages.ts --vertical hvac-contractors --type cluster\\n"\n      })\n    }), "\\n", _jsx(_components.h3, {\n      children: "Step 3: Backfill chart data"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Charts require post-generation patching. Write chart patch files using Step 1 research, then apply via ", _jsx(_components.code, {\n        children: "content.ts patch"\n      }), "."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Step 4: AEO optimization"\n    }), "\\n", _jsx(_components.p, {\n      children: "Every section must be self-contained. AI engines extract individual passages, not full pages."\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Lead with a 30-50 word standalone answer in the first sentence of each section"\n      }), "\\n", _jsx(_components.li, {\n        children: "78% of AI Overview answers use list format"\n      }), "\\n", _jsx(_components.li, {\n        children: "Frame headings as questions when possible"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Step 5: Post-publish distribution"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Update ", _jsx(_components.code, {\n        children: "llms.txt"\n      }), ", ping IndexNow, submit sitemap segments to Search Console."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Data Sourcing Rules"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Tier 1 (Verified): Named source, specific methodology. Use confidently."\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 2 (Plausible): Widely cited, directionally correct. Soften the specific number."\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 3 (Unverified): No credible source. Do not use specific numbers."\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.x-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["X is the ", _jsx(_components.strong, {\n        children: "#4 priority platform"\n      }), ". Most content is repurposed from LinkedIn text posts as threads."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5 posts/day (mix of original posts + replies + quote tweets), 2-3 threads/week"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Prerequisite:"\n      }), " Get ", _jsx(_components.strong, {\n        children: "X Premium ($8/mo)"\n      }), " \xE2\u20AC\u201D verified accounts get ~10x more impressions. Non-Premium accounts posting links receive near-zero engagement as of 2026."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Engagement Weight Scoring"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "vs. Like"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reply engaged by author"\n            })\n          }), _jsx(_components.td, {\n            children: "+75"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "150x"\n            })\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Reply"\n          }), _jsx(_components.td, {\n            children: "+13.5"\n          }), _jsx(_components.td, {\n            children: "27x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Profile click + engagement"\n          }), _jsx(_components.td, {\n            children: "+12.0"\n          }), _jsx(_components.td, {\n            children: "24x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Bookmark"\n          }), _jsx(_components.td, {\n            children: "+10.0"\n          }), _jsx(_components.td, {\n            children: "20x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Retweet"\n          }), _jsx(_components.td, {\n            children: "+1.0"\n          }), _jsx(_components.td, {\n            children: "2x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Like"\n          }), _jsx(_components.td, {\n            children: "+0.5"\n          }), _jsx(_components.td, {\n            children: "1x"\n          })]\n        })]\n      })]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Critical takeaway:"\n      }), " Replying to your own replies is worth ", _jsx(_components.strong, {\n        children: "150x a like"\n      }), "."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Penalties"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: ["External links: ", _jsx(_components.strong, {\n          children: "30-50% reach reduction"\n        })]\n      }), "\\n", _jsxs(_components.li, {\n        children: ["Multiple hashtags: ", _jsx(_components.strong, {\n          children: "40% penalty"\n        })]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Thread Strategy"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "First tweet = hook (bold claim or surprising stat)"\n      }), "\\n", _jsx(_components.li, {\n        children: "5-10 tweets per thread"\n      }), "\\n", _jsx(_components.li, {\n        children: "Last tweet = CTA (follow for more, link to extended content)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Reply to your own threads within the first hour to boost algorithmic velocity"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.x-strategy": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["X is the ", _jsx(_components.strong, {\n        children: "#4 priority platform"\n      }), ". Most content is repurposed from LinkedIn text posts as threads."]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Cadence:"\n      }), " 3-5 posts/day (mix of original posts + replies + quote tweets), 2-3 threads/week"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Prerequisite:"\n      }), " Get ", _jsx(_components.strong, {\n        children: "X Premium ($8/mo)"\n      }), " \u2014 verified accounts get ~10x more impressions. Non-Premium accounts posting links receive near-zero engagement as of 2026."]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Algorithm Deep Dive"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Engagement Weight Scoring"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Signal"\n          }), _jsx(_components.th, {\n            children: "Weight"\n          }), _jsx(_components.th, {\n            children: "vs. Like"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "Reply engaged by author"\n            })\n          }), _jsx(_components.td, {\n            children: "+75"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.strong, {\n              children: "150x"\n            })\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Reply"\n          }), _jsx(_components.td, {\n            children: "+13.5"\n          }), _jsx(_components.td, {\n            children: "27x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Profile click + engagement"\n          }), _jsx(_components.td, {\n            children: "+12.0"\n          }), _jsx(_components.td, {\n            children: "24x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Bookmark"\n          }), _jsx(_components.td, {\n            children: "+10.0"\n          }), _jsx(_components.td, {\n            children: "20x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Retweet"\n          }), _jsx(_components.td, {\n            children: "+1.0"\n          }), _jsx(_components.td, {\n            children: "2x"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Like"\n          }), _jsx(_components.td, {\n            children: "+0.5"\n          }), _jsx(_components.td, {\n            children: "1x"\n          })]\n        })]\n      })]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Critical takeaway:"\n      }), " Replying to your own replies is worth ", _jsx(_components.strong, {\n        children: "150x a like"\n      }), "."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Penalties"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: ["External links: ", _jsx(_components.strong, {\n          children: "30-50% reach reduction"\n        })]\n      }), "\\n", _jsxs(_components.li, {\n        children: ["Multiple hashtags: ", _jsx(_components.strong, {\n          children: "40% penalty"\n        })]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Thread Strategy"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "First tweet = hook (bold claim or surprising stat)"\n      }), "\\n", _jsx(_components.li, {\n        children: "5-10 tweets per thread"\n      }), "\\n", _jsx(_components.li, {\n        children: "Last tweet = CTA (follow for more, link to extended content)"\n      }), "\\n", _jsx(_components.li, {\n        children: "Reply to your own threads within the first hour to boost algorithmic velocity"\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.youtube-obs-recording-setup": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -3254,14 +3254,14 @@ function _createMdxContent(props) {
     }), "\\n", _jsxs(_components.p, {
       children: ["Build the \\"Alexander Le | Elevasis\\" YouTube channel as an evergreen discovery engine for Elevasis. YouTube is the ", _jsx(_components.strong, {
         children: "#1 content priority"
-      }), " \xE2\u20AC\u201D evergreen discovery, SEO compounding, and 53% of B2B buyers watch video before requesting demos."]
+      }), " \u2014 evergreen discovery, SEO compounding, and 53% of B2B buyers watch video before requesting demos."]
     }), "\\n", _jsx(_components.h2, {
       children: "Channel Identity"
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Name:"
-        }), " \\"Alexander Le | Elevasis\\" \xE2\u20AC\u201D personal-brand hybrid with clear business association"]
+        }), " \\"Alexander Le | Elevasis\\" \u2014 personal-brand hybrid with clear business association"]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Handle:"
@@ -3274,7 +3274,7 @@ function _createMdxContent(props) {
         }), " People subscribe to people. Algorithm favors creator-branded channels over faceless brands."]
       }), "\\n"]
     }), "\\n", _jsx(_components.h2, {
-      children: "Content Format: Face Bubble Intro \xE2\u2020\u2019 Screen Recording"
+      children: "Content Format: Face Bubble Intro \u2192 Screen Recording"
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "Primary format:"
@@ -3285,7 +3285,7 @@ function _createMdxContent(props) {
       })
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
-        children: "40%+ of YouTube's top 1,000 channels never show a presenter \xE2\u20AC\u201D faceless works"
+        children: "40%+ of YouTube's top 1,000 channels never show a presenter \u2014 faceless works"
       }), "\\n", _jsx(_components.li, {
         children: "Screen recording tutorials rank extremely well on YouTube + Google"
       }), "\\n", _jsxs(_components.li, {
@@ -3303,7 +3303,7 @@ function _createMdxContent(props) {
       }), "\\n", _jsx(_components.li, {
         children: "\\"Document the build\\" format: record while building, editing, deploying"
       }), "\\n", _jsx(_components.li, {
-        children: "Show Command Center in action \xE2\u20AC\u201D no equivalent content exists"
+        children: "Show Command Center in action \u2014 no equivalent content exists"
       }), "\\n"]
     }), "\\n", _jsx(_components.h2, {
       children: "Launch Queue"
@@ -3333,7 +3333,7 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.youtube-growth-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "This playbook maps YouTube growth tactics to the current Elevasis content format: screen recordings, Command Center walkthroughs, founder commentary, proof assets, and short clips cut from real demos."\n    }), "\\n", _jsx(_components.p, {\n      children: "The goal is to make real AI orchestration visible enough that buyers and technical peers understand what Elevasis does."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Core Format"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Format"\n          }), _jsx(_components.th, {\n            children: "Use For"\n          }), _jsx(_components.th, {\n            children: "Notes"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Face intro \xE2\u2020\u2019 screen recording"\n          }), _jsx(_components.td, {\n            children: "Flagship demos, founder-led walkthroughs"\n          }), _jsx(_components.td, {\n            children: "15-30 second intro, then full-screen product work"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Screen recording only"\n          }), _jsx(_components.td, {\n            children: "Tutorials, Shorts source material"\n          }), _jsx(_components.td, {\n            children: "Fastest to produce"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Data walkthrough"\n          }), _jsx(_components.td, {\n            children: "Campaign metrics, cost tracking, workflow results"\n          }), _jsx(_components.td, {\n            children: "Use only real data"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Concept explainer"\n          }), _jsx(_components.td, {\n            children: "AI agents, orchestration, human oversight"\n          }), _jsx(_components.td, {\n            children: "Keep tied to concrete business workflows"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "CTR Optimization"\n    }), "\\n", _jsx(_components.p, {\n      children: "Thumbnails should show the result or system, not abstract concepts:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Command Center, workflow graph, campaign analytics, or visible output"\n      }), "\\n", _jsx(_components.li, {\n        children: "Optional face overlay when it improves trust"\n      }), "\\n", _jsx(_components.li, {\n        children: "Three to five words of context. High contrast, readable at mobile size."\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Title rules:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Front-load the topic"\n      }), "\\n", _jsx(_components.li, {\n        children: "Use real numbers only when current and verifiable"\n      }), "\\n", _jsx(_components.li, {\n        children: "Prefer \\"Watch\\", \\"Real\\", \\"Live\\", \\"Actual\\", \\"Walkthrough\\" over hype language"\n      }), "\\n", _jsx(_components.li, {\n        children: "Make the title and thumbnail say different things"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Retention"\n    }), "\\n", _jsx(_components.p, {\n      children: "Open with the payoff:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Show the final dashboard, result, or workflow output"\n      }), "\\n", _jsx(_components.li, {\n        children: "Explain what the viewer is about to see"\n      }), "\\n", _jsx(_components.li, {\n        children: "Switch into the walkthrough quickly"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "First-24-Hour Workflow"\n    }), "\\n", _jsx(_components.p, {\n      children: "Algorithm watches first 30-60 minutes closely. A video getting 10 replies in 15 minutes dramatically outperforms one getting 10 replies over 24 hours."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.youtube-growth-playbook": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    ol: "ol",\n    p: "p",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsx(_components.p, {\n      children: "This playbook maps YouTube growth tactics to the current Elevasis content format: screen recordings, Command Center walkthroughs, founder commentary, proof assets, and short clips cut from real demos."\n    }), "\\n", _jsx(_components.p, {\n      children: "The goal is to make real AI orchestration visible enough that buyers and technical peers understand what Elevasis does."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Core Format"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Format"\n          }), _jsx(_components.th, {\n            children: "Use For"\n          }), _jsx(_components.th, {\n            children: "Notes"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Face intro \u2192 screen recording"\n          }), _jsx(_components.td, {\n            children: "Flagship demos, founder-led walkthroughs"\n          }), _jsx(_components.td, {\n            children: "15-30 second intro, then full-screen product work"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Screen recording only"\n          }), _jsx(_components.td, {\n            children: "Tutorials, Shorts source material"\n          }), _jsx(_components.td, {\n            children: "Fastest to produce"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Data walkthrough"\n          }), _jsx(_components.td, {\n            children: "Campaign metrics, cost tracking, workflow results"\n          }), _jsx(_components.td, {\n            children: "Use only real data"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Concept explainer"\n          }), _jsx(_components.td, {\n            children: "AI agents, orchestration, human oversight"\n          }), _jsx(_components.td, {\n            children: "Keep tied to concrete business workflows"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "CTR Optimization"\n    }), "\\n", _jsx(_components.p, {\n      children: "Thumbnails should show the result or system, not abstract concepts:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Command Center, workflow graph, campaign analytics, or visible output"\n      }), "\\n", _jsx(_components.li, {\n        children: "Optional face overlay when it improves trust"\n      }), "\\n", _jsx(_components.li, {\n        children: "Three to five words of context. High contrast, readable at mobile size."\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Title rules:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Front-load the topic"\n      }), "\\n", _jsx(_components.li, {\n        children: "Use real numbers only when current and verifiable"\n      }), "\\n", _jsx(_components.li, {\n        children: "Prefer \\"Watch\\", \\"Real\\", \\"Live\\", \\"Actual\\", \\"Walkthrough\\" over hype language"\n      }), "\\n", _jsx(_components.li, {\n        children: "Make the title and thumbnail say different things"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Retention"\n    }), "\\n", _jsx(_components.p, {\n      children: "Open with the payoff:"\n    }), "\\n", _jsxs(_components.ol, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Show the final dashboard, result, or workflow output"\n      }), "\\n", _jsx(_components.li, {\n        children: "Explain what the viewer is about to see"\n      }), "\\n", _jsx(_components.li, {\n        children: "Switch into the walkthrough quickly"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "First-24-Hour Workflow"\n    }), "\\n", _jsx(_components.p, {\n      children: "Algorithm watches first 30-60 minutes closely. A video getting 10 replies in 15 minutes dramatically outperforms one getting 10 replies over 24 hours."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.youtube-mental-prep": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -3350,7 +3350,7 @@ function _createMdxContent(props) {
     children: [_jsx(_components.h2, {
       children: "Why This Exists"
     }), "\\n", _jsx(_components.p, {
-      children: "Recording yourself and putting your ideas out publicly is genuinely uncomfortable. This doc captures the research and practical strategies so you can reference them when the anxiety spikes \xE2\u20AC\u201D not as motivation, but as evidence that the discomfort is normal, finite, and navigable."
+      children: "Recording yourself and putting your ideas out publicly is genuinely uncomfortable. This doc captures the research and practical strategies so you can reference them when the anxiety spikes \u2014 not as motivation, but as evidence that the discomfort is normal, finite, and navigable."
     }), "\\n", _jsx(_components.h2, {
       children: "The Core Insight"
     }), "\\n", _jsxs(_components.p, {
@@ -3364,30 +3364,30 @@ function _createMdxContent(props) {
     }), "\\n", _jsxs(_components.p, {
       children: ["People overestimate how much others notice and judge them by roughly ", _jsx(_components.strong, {
         children: "2x"
-      }), ". Early videos get almost zero views \xE2\u20AC\u201D you're practicing in an empty room."]
+      }), ". Early videos get almost zero views \u2014 you're practicing in an empty room."]
     }), "\\n", _jsx(_components.h3, {
       children: "The Five Common Fears (in order of prevalence)"
     }), "\\n", _jsxs(_components.ol, {
       children: ["\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Judgment from people you know"
-        }), " \xE2\u20AC\u201D not strangers. The #1 blocker."]
+        }), " \u2014 not strangers. The #1 blocker."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Perfectionism as procrastination"
-        }), " \xE2\u20AC\u201D \\"I'll start when I have better equipment.\\" This is avoidance."]
+        }), " \u2014 \\"I'll start when I have better equipment.\\" This is avoidance."]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Impostor syndrome"
-        }), " \xE2\u20AC\u201D \\"Who am I to teach this?\\""]
+        }), " \u2014 \\"Who am I to teach this?\\""]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Permanence anxiety"
-        }), " \xE2\u20AC\u201D \\"This will be on the internet forever\\""]
+        }), " \u2014 \\"This will be on the internet forever\\""]
       }), "\\n", _jsxs(_components.li, {
         children: [_jsx(_components.strong, {
           children: "Voice/face aversion"
-        }), " \xE2\u20AC\u201D Most people dislike their recorded voice (bone conduction gap)"]
+        }), " \u2014 Most people dislike their recorded voice (bone conduction gap)"]
       }), "\\n"]
     }), "\\n", _jsx(_components.h3, {
       children: "The Real Fear: Cringe"
@@ -3397,11 +3397,11 @@ function _createMdxContent(props) {
       children: "Graduated Exposure Protocol"
     }), "\\n", _jsxs(_components.ol, {
       children: ["\\n", _jsx(_components.li, {
-        children: "Screen recording only (no face, no voice) \xE2\u20AC\u201D 2 videos"
+        children: "Screen recording only (no face, no voice) \u2014 2 videos"
       }), "\\n", _jsx(_components.li, {
-        children: "Screen recording + voiceover (no face) \xE2\u20AC\u201D 5 videos"
+        children: "Screen recording + voiceover (no face) \u2014 5 videos"
       }), "\\n", _jsx(_components.li, {
-        children: "Face bubble intro (15-30s) + screen recording \xE2\u20AC\u201D ongoing"
+        children: "Face bubble intro (15-30s) + screen recording \u2014 ongoing"
       }), "\\n"]
     }), "\\n", _jsx(_components.p, {
       children: "Each stage desensitizes one fear at a time. Never skip ahead. The goal is consistency, not perfection."
@@ -3476,7 +3476,7 @@ function _createMdxContent(props) {
       }), "\\n", _jsxs(_components.li, {
         children: ["Use YouTube's ", _jsx(_components.strong, {
           children: "Test & Compare"
-        }), " \xE2\u20AC\u201D upload 3 thumbnails, YouTube A/B tests and reports CTR"]
+        }), " \u2014 upload 3 thumbnails, YouTube A/B tests and reports CTR"]
       }), "\\n"]
     }), "\\n", _jsx(_components.h3, {
       children: "Description"
@@ -3488,7 +3488,7 @@ function _createMdxContent(props) {
       }), "\\n", _jsxs(_components.li, {
         children: ["Add ", _jsx(_components.strong, {
           children: "timestamps/chapters"
-        }), " \xE2\u20AC\u201D improve retention + create extra search ranking hooks"]
+        }), " \u2014 improve retention + create extra search ranking hooks"]
       }), "\\n"]
     }), "\\n", _jsx(_components.h2, {
       children: "Shorts Strategy"
@@ -3510,7 +3510,7 @@ function _createMdxContent(props) {
       }), "\\n", _jsx(_components.li, {
         children: "Reply to every comment within the first 24 hours"
       }), "\\n", _jsx(_components.li, {
-        children: "Share in relevant communities (not spam \xE2\u20AC\u201D genuine value)"
+        children: "Share in relevant communities (not spam \u2014 genuine value)"
       }), "\\n"]
     })]
   });
@@ -3555,7 +3555,7 @@ function _createMdxContent(props) {
         children: "Principle:"
       }), " AI must work with your existing tools, not replace them."]
     }), "\\n", _jsx(_components.p, {
-      children: "AI that doesn't connect to your CRM, your email, your calendar, your existing workflows is a toy. Real AI automation works WITH what you already have \xE2\u20AC\u201D not instead of it."
+      children: "AI that doesn't connect to your CRM, your email, your calendar, your existing workflows is a toy. Real AI automation works WITH what you already have \u2014 not instead of it."
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
         children: "Your 50 Zapier workflows keep running"
@@ -3575,7 +3575,7 @@ function _createMdxContent(props) {
         children: "Principle:"
       }), " AI must learn from every decision and improve continuously."]
     }), "\\n", _jsx(_components.p, {
-      children: "Static automation is just fancy if-then logic. Real AI captures every approval, rejection, and edit \xE2\u20AC\u201D then uses that data to get smarter."
+      children: "Static automation is just fancy if-then logic. Real AI captures every approval, rejection, and edit \u2014 then uses that data to get smarter."
     }), "\\n", _jsxs(_components.p, {
       children: [_jsx(_components.strong, {
         children: "The anti-pattern:"
@@ -3587,7 +3587,7 @@ function _createMdxContent(props) {
         children: "Principle:"
       }), " You must be able to see what AI systems are doing in real-time."]
     }), "\\n", _jsx(_components.p, {
-      children: "Black-box automation is unacceptable for business operations. You need to see every action, every decision, every cost \xE2\u20AC\u201D as it happens."
+      children: "Black-box automation is unacceptable for business operations. You need to see every action, every decision, every cost \u2014 as it happens."
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
         children: "Real-time activity feeds showing what's executing"
@@ -3609,7 +3609,7 @@ function _createMdxContent(props) {
         children: "Principle:"
       }), " Humans must approve important actions before execution."]
     }), "\\n", _jsx(_components.p, {
-      children: "AI should handle the grunt work. But critical decisions \xE2\u20AC\u201D sending emails to prospects, updating customer records, publishing content \xE2\u20AC\u201D require human approval."
+      children: "AI should handle the grunt work. But critical decisions \u2014 sending emails to prospects, updating customer records, publishing content \u2014 require human approval."
     }), "\\n", _jsxs(_components.ul, {
       children: ["\\n", _jsx(_components.li, {
         children: "AI researches 50 prospects and drafts personalized emails"
@@ -3640,7 +3640,7 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.communications-map": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    p: "p",\n    pre: "pre",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Every message sent to a lead across the active acquisition pipeline \xE2\u20AC\u201D outreach, follow-ups, reminders, and event-triggered emails. ", _jsx(_components.strong, {\n        children: "~10 total active messages"\n      }), " (3 outreach + 1 reply + 2 subsequent reply + 2 discovery reminders + 1 timeout follow-up + 1 timeout re-engagement)."]\n    }), "\\n", _jsx(_components.p, {\n      children: "Stages 04-08 communications (proposal follow-ups, payment reminders, nurture sequences) are archived."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Active Pipeline Phases"\n    }), "\\n", _jsx(_components.pre, {\n      children: _jsx(_components.code, {\n        children: "1. Outreach (Instantly)  2. Reply Handling     3. Discovery Reminders\\n 3 emails                 1 email + 2 HITL      2 reminders\\n Day 0/3/7                On reply              -24h/-1h\\n"\n      })\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 1: Outreach (Instantly)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "#"\n          }), _jsx(_components.th, {\n            children: "Day"\n          }), _jsx(_components.th, {\n            children: "Subject"\n          }), _jsx(_components.th, {\n            children: "Angle"\n          }), _jsx(_components.th, {\n            children: "Purpose"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "1"\n          }), _jsx(_components.td, {\n            children: "0"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "idea for {{companyName}}"\n            })\n          }), _jsx(_components.td, {\n            children: "Earn attention"\n          }), _jsx(_components.td, {\n            children: "Personal, specific"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "where do business hours actually go?"\n            })\n          }), _jsx(_components.td, {\n            children: "New angle"\n          }), _jsx(_components.td, {\n            children: "Peer-level, intriguing"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "7"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "the offer (whenever useful)"\n            })\n          }), _jsx(_components.td, {\n            children: "Permission to close"\n          }), _jsx(_components.td, {\n            children: "Warm, zero pressure"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 2: Reply Handling (Resend)"\n    }), "\\n", _jsx(_components.p, {\n      children: "Sent only to INTERESTED replies. LLM drafts; admin approves via HITL before sending."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 3: Discovery Reminders (Resend)"\n    }), "\\n", _jsx(_components.p, {\n      children: "Two automated reminders per booking:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "-24h: \\"Looking forward to our call tomorrow\\""\n      }), "\\n", _jsx(_components.li, {\n        children: "-1h: \\"See you in 1 hour\\" with discovery form link"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "All scheduled/event emails signed \\"Alex\\". Plain text."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.communications-map": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    code: "code",\n    h2: "h2",\n    li: "li",\n    p: "p",\n    pre: "pre",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Overview"\n    }), "\\n", _jsxs(_components.p, {\n      children: ["Every message sent to a lead across the active acquisition pipeline \u2014 outreach, follow-ups, reminders, and event-triggered emails. ", _jsx(_components.strong, {\n        children: "~10 total active messages"\n      }), " (3 outreach + 1 reply + 2 subsequent reply + 2 discovery reminders + 1 timeout follow-up + 1 timeout re-engagement)."]\n    }), "\\n", _jsx(_components.p, {\n      children: "Stages 04-08 communications (proposal follow-ups, payment reminders, nurture sequences) are archived."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Active Pipeline Phases"\n    }), "\\n", _jsx(_components.pre, {\n      children: _jsx(_components.code, {\n        children: "1. Outreach (Instantly)  2. Reply Handling     3. Discovery Reminders\\n 3 emails                 1 email + 2 HITL      2 reminders\\n Day 0/3/7                On reply              -24h/-1h\\n"\n      })\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 1: Outreach (Instantly)"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "#"\n          }), _jsx(_components.th, {\n            children: "Day"\n          }), _jsx(_components.th, {\n            children: "Subject"\n          }), _jsx(_components.th, {\n            children: "Angle"\n          }), _jsx(_components.th, {\n            children: "Purpose"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "1"\n          }), _jsx(_components.td, {\n            children: "0"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "idea for {{companyName}}"\n            })\n          }), _jsx(_components.td, {\n            children: "Earn attention"\n          }), _jsx(_components.td, {\n            children: "Personal, specific"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "2"\n          }), _jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "where do business hours actually go?"\n            })\n          }), _jsx(_components.td, {\n            children: "New angle"\n          }), _jsx(_components.td, {\n            children: "Peer-level, intriguing"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "3"\n          }), _jsx(_components.td, {\n            children: "7"\n          }), _jsx(_components.td, {\n            children: _jsx(_components.code, {\n              children: "the offer (whenever useful)"\n            })\n          }), _jsx(_components.td, {\n            children: "Permission to close"\n          }), _jsx(_components.td, {\n            children: "Warm, zero pressure"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 2: Reply Handling (Resend)"\n    }), "\\n", _jsx(_components.p, {\n      children: "Sent only to INTERESTED replies. LLM drafts; admin approves via HITL before sending."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Phase 3: Discovery Reminders (Resend)"\n    }), "\\n", _jsx(_components.p, {\n      children: "Two automated reminders per booking:"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "-24h: \\"Looking forward to our call tomorrow\\""\n      }), "\\n", _jsx(_components.li, {\n        children: "-1h: \\"See you in 1 hour\\" with discovery form link"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "All scheduled/event emails signed \\"Alex\\". Plain text."\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
   "knowledge.org-model-actions": makeKnowledgeComponent(`"use strict";
 const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
 function _createMdxContent(props) {
@@ -7198,8 +7198,8 @@ return {
   default: MDXContent
 };
 `),
-  "knowledge.understanding-elevasis": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.p, {\n      children: "Lean documentation explaining what Elevasis is and what the platform can do. This section provides the foundational context for business conversations and technical evaluation."\n    }), "\\n", _jsx(_components.p, {\n      children: "Elevasis is a done-for-you AI automation service backed by a production-grade platform. The company targets service-based SMBs (2-50 employees, $200K-$5M revenue) who are too busy serving clients to grow their own business."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Key Facts"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Stage:"\n        }), " Pre-revenue, platform 100% complete, client acquisition active"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Offer:"\n        }), " Done-for-you AI automation -- we build and maintain the workflows, no coding required"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "ICP:"\n        }), " Service-based SMBs (2-50 employees, $200K-$5M revenue, USA)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Pricing:"\n        }), " $500-$2k/mo (Foundation) \xE2\u2020\u2019 $2k-$5k/mo (Scaled) \xE2\u2020\u2019 $5k-$15k+/mo (AI-Powered)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Market:"\n        }), " Early Adopters stage, $23.77B TAM growing to $87.7B by 2032"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Competitive position:"\n        }), " No dominant done-for-you SMB AI provider exists; blue ocean"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "When to Use Each Document"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Situation"\n          }), _jsx(_components.th, {\n            children: "Document"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "First conversation with any audience"\n          }), _jsx(_components.td, {\n            children: "What is Elevasis"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Technical evaluation or demo prep"\n          }), _jsx(_components.td, {\n            children: "Platform Systems Overview"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Documentation"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "What is Elevasis"\n        }), " \xE2\u20AC\u201D AI orchestration platform overview, company stage, value proposition, and pricing tiers"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Platform Systems Overview"\n        }), " \xE2\u20AC\u201D Authoritative overview of what is built, what each system does, and how the pieces fit together"]\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
-  "knowledge.what-is-elevasis": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Executive Summary"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Company:"\n      }), " Bootstrapped AI orchestration platform for done-for-you business automation"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Founder:"\n      }), " Solo (Alex, 34), bootstrapped"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Market:"\n      }), " Service-based SMBs that need practical AI automation without building internal AI teams"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "GTM:"\n      }), " Content-led marketing, proof assets, consultative sales, and land-and-expand pricing"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Company Overview"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Current Status"\n    }), "\\n", _jsx(_components.p, {\n      children: "The platform core is production-ready enough to support client-facing demonstrations and implementation work. Current business focus is client acquisition, proof-building, and turning the platform into a repeatable service delivery system."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Founder Profile"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Alex, 34"\n      }), " \xE2\u20AC\u201D Solo founder with software engineering background (BSCS degree). Previous: Ecommerce platforms, Streaming technology. No formal AI background \xE2\u20AC\u201D practitioner, not academic."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "What We Are"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Operating layer for AI automation."\n      }), " We help SMBs operate with closed-loop feedback, decision capture, and continuous learning \xE2\u20AC\u201D at SMB pricing with done-for-you implementation (NOT self-service)."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Target Market"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "ICP:"\n      }), " Service-based SMBs (2-50 employees, USA, $200K-$5M revenue)"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Core Pain:"\n      }), " Capacity crisis, pipeline problems, operational chaos, growth blockers \xE2\u20AC\u201D too busy serving clients to grow their own business."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Pricing (Land-and-Expand)"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Tier 1 \xE2\u20AC\u201D Foundation (1-2 workflows): $500-2k/mo"\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 2 \xE2\u20AC\u201D Scaled Operations (3-5 workflows): $2k-5k/mo"\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 3 \xE2\u20AC\u201D AI-Powered Systems (6+ workflows): $5k-15k+/mo"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Additional workflows cost less due to shared infrastructure."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Value Proposition"\n    }), "\\n", _jsx(_components.p, {\n      children: "\\"We find one bottleneck in your business, build an AI solution to fix it, and you only pay if it actually saves you time or makes you money.\\""\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n')
+  "knowledge.understanding-elevasis": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    table: "table",\n    tbody: "tbody",\n    td: "td",\n    th: "th",\n    thead: "thead",\n    tr: "tr",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.p, {\n      children: "Lean documentation explaining what Elevasis is and what the platform can do. This section provides the foundational context for business conversations and technical evaluation."\n    }), "\\n", _jsx(_components.p, {\n      children: "Elevasis is a done-for-you AI automation service backed by a production-grade platform. The company targets service-based SMBs (2-50 employees, $200K-$5M revenue) who are too busy serving clients to grow their own business."\n    }), "\\n", _jsx(_components.h2, {\n      children: "Key Facts"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Stage:"\n        }), " Pre-revenue, platform 100% complete, client acquisition active"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Offer:"\n        }), " Done-for-you AI automation -- we build and maintain the workflows, no coding required"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "ICP:"\n        }), " Service-based SMBs (2-50 employees, $200K-$5M revenue, USA)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Pricing:"\n        }), " $500-$2k/mo (Foundation) \u2192 $2k-$5k/mo (Scaled) \u2192 $5k-$15k+/mo (AI-Powered)"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Market:"\n        }), " Early Adopters stage, $23.77B TAM growing to $87.7B by 2032"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Competitive position:"\n        }), " No dominant done-for-you SMB AI provider exists; blue ocean"]\n      }), "\\n"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "When to Use Each Document"\n    }), "\\n", _jsxs(_components.table, {\n      children: [_jsx(_components.thead, {\n        children: _jsxs(_components.tr, {\n          children: [_jsx(_components.th, {\n            children: "Situation"\n          }), _jsx(_components.th, {\n            children: "Document"\n          })]\n        })\n      }), _jsxs(_components.tbody, {\n        children: [_jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "First conversation with any audience"\n          }), _jsx(_components.td, {\n            children: "What is Elevasis"\n          })]\n        }), _jsxs(_components.tr, {\n          children: [_jsx(_components.td, {\n            children: "Technical evaluation or demo prep"\n          }), _jsx(_components.td, {\n            children: "Platform Systems Overview"\n          })]\n        })]\n      })]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Documentation"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "What is Elevasis"\n        }), " \u2014 AI orchestration platform overview, company stage, value proposition, and pricing tiers"]\n      }), "\\n", _jsxs(_components.li, {\n        children: [_jsx(_components.strong, {\n          children: "Platform Systems Overview"\n        }), " \u2014 Authoritative overview of what is built, what each system does, and how the pieces fit together"]\n      }), "\\n"]\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n'),
+  "knowledge.what-is-elevasis": makeKnowledgeComponent('"use strict";\nconst {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];\nfunction _createMdxContent(props) {\n  const _components = {\n    h2: "h2",\n    h3: "h3",\n    li: "li",\n    p: "p",\n    strong: "strong",\n    ul: "ul",\n    ...props.components\n  };\n  return _jsxs(_Fragment, {\n    children: [_jsx(_components.h2, {\n      children: "Executive Summary"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Company:"\n      }), " Bootstrapped AI orchestration platform for done-for-you business automation"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Founder:"\n      }), " Solo (Alex, 34), bootstrapped"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Market:"\n      }), " Service-based SMBs that need practical AI automation without building internal AI teams"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "GTM:"\n      }), " Content-led marketing, proof assets, consultative sales, and land-and-expand pricing"]\n    }), "\\n", _jsx(_components.h2, {\n      children: "Company Overview"\n    }), "\\n", _jsx(_components.h3, {\n      children: "Current Status"\n    }), "\\n", _jsx(_components.p, {\n      children: "The platform core is production-ready enough to support client-facing demonstrations and implementation work. Current business focus is client acquisition, proof-building, and turning the platform into a repeatable service delivery system."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Founder Profile"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Alex, 34"\n      }), " \u2014 Solo founder with software engineering background (BSCS degree). Previous: Ecommerce platforms, Streaming technology. No formal AI background \u2014 practitioner, not academic."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "What We Are"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Operating layer for AI automation."\n      }), " We help SMBs operate with closed-loop feedback, decision capture, and continuous learning \u2014 at SMB pricing with done-for-you implementation (NOT self-service)."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Target Market"\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "ICP:"\n      }), " Service-based SMBs (2-50 employees, USA, $200K-$5M revenue)"]\n    }), "\\n", _jsxs(_components.p, {\n      children: [_jsx(_components.strong, {\n        children: "Core Pain:"\n      }), " Capacity crisis, pipeline problems, operational chaos, growth blockers \u2014 too busy serving clients to grow their own business."]\n    }), "\\n", _jsx(_components.h3, {\n      children: "Pricing (Land-and-Expand)"\n    }), "\\n", _jsxs(_components.ul, {\n      children: ["\\n", _jsx(_components.li, {\n        children: "Tier 1 \u2014 Foundation (1-2 workflows): $500-2k/mo"\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 2 \u2014 Scaled Operations (3-5 workflows): $2k-5k/mo"\n      }), "\\n", _jsx(_components.li, {\n        children: "Tier 3 \u2014 AI-Powered Systems (6+ workflows): $5k-15k+/mo"\n      }), "\\n"]\n    }), "\\n", _jsx(_components.p, {\n      children: "Additional workflows cost less due to shared infrastructure."\n    }), "\\n", _jsx(_components.h3, {\n      children: "Value Proposition"\n    }), "\\n", _jsx(_components.p, {\n      children: "\\"We find one bottleneck in your business, build an AI solution to fix it, and you only pay if it actually saves you time or makes you money.\\""\n    })]\n  });\n}\nfunction MDXContent(props = {}) {\n  const {wrapper: MDXLayout} = props.components || ({});\n  return MDXLayout ? _jsx(MDXLayout, {\n    ...props,\n    children: _jsx(_createMdxContent, {\n      ...props\n    })\n  }) : _createMdxContent(props);\n}\nreturn {\n  default: MDXContent\n};\n')
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