@easysociable/cli 0.1.1 → 0.1.3

package/content-engine/starter/accounts/README.md

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+# accounts/
+
+| File | Role |
+|------|------|
+| `_index.md` | **Source of truth** for handle → profile, platforms, voice, overrides path |
+| `overrides/<handle>.md` | **Optional** — only when account-only deltas exist; path listed in `_index.overrides` |
+
+Do **not** keep a full `accounts/<handle>.md` for every account.  
+Pillars/audience bodies stay under `profiles/<id>/`.

package/content-engine/starter/accounts/_index.md

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+# Accounts index
+
+Each handle points at a **profile** + platforms.  
+Full pillars/audience/voice live under `profiles/<id>/` (unless voice overridden).
+
+Replace the starter handle before the first run.
+
+| handle | profile_id | voice | platforms | default_platform | overrides | status |
+|--------|------------|-------|-----------|------------------|-----------|--------|
+| your-handle | default | profile | x | x | | active |
+
+## Columns
+
+| Column | Meaning |
+|--------|---------|
+| `handle` | Social account id |
+| `profile_id` | Row in `profiles/_index.md` |
+| `voice` | `profile` → `profiles/<profile_id>/voice.md`; or explicit path to another voice file |
+| `platforms` | Platforms this account posts on |
+| `default_platform` | Watchlist / catalog filter when unset — **not** used to silent-default 开一单 |
+| `overrides` | Empty = none; else path e.g. `accounts/overrides/<handle>.md` |
+| `status` | active / planned / retired |
+
+## Resolve path (Agent)
+
+1. Read this table for the handle (default: first **active** row)
+2. Load `profiles/<profile_id>/pillars.md` + `audience.md`
+3. Voice: if `profile` or empty → `profiles/<profile_id>/voice.md`; else load the path in the cell
+4. If `overrides` non-empty, read that file last
+5. Load `platforms/<platform>.md` for craft (**required** when drafting that platform; map in `platforms/README.md`)
+6. Filter swipe/atoms/claims by platform + profile (`*` = all)

package/content-engine/starter/accounts/overrides/README.md

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+# Account overrides
+
+Optional per-handle deltas. Path must be listed in `accounts/_index.md` `overrides` column.

package/content-engine/starter/discovery/README.md

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+# Discovery
+
+Discovery is the intermediate layer between watchlist signals and Topics.
+
+```text
+watchlist → discovery → (explicit promote) → topic → brief
+```
+
+It makes the source understandable before deciding whether the idea belongs to us.
+
+- `Source Digest` is a short natural-language note: what happened, the author's argument, support, native language, and limits.
+- `Source limits` records what the source does not establish.
+- `Decision` stores only workflow status and next action.
+- A source with high engagement can still remain `saved` or `rejected`.
+
+Do not add our audience, product, thesis, ownership, or candidate Topics to a Discovery.
+Do not use 5C as the default Discovery reading format.
+Discovery does not generate publish-ready copy.

package/content-engine/starter/discovery/_index.md

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+# Discovery index
+
+One row = one analyzed external signal from a watchlist scan. Discovery is not a topic queue.
+
+Newest on top.
+
+| id | date | profile | platform | source_handle | source_url | source_claim | source_role | status | next_action | topic_ids | file |
+|----|------|---------|----------|---------------|------------|--------------|-------------|--------|-------------|-----------|------|
+| -- | ---- | ------- | -------- | ------------- | ---------- | ------------ | ----------- | ------ | ----------- | --------- | ---- |
+
+## Status values
+
+| status | Meaning |
+|--------|---------|
+| `unread` | Signal captured; digest not read |
+| `read` | Source Digest completed |
+| `saved` | Useful reference; no Topic decision yet |
+| `promoted` | User explicitly promoted it to Topic |
+| `rejected` | Not relevant, provable, or ownable |
+
+## Rules
+
+- Watchlist heat is source context, not our evidence.
+- New Discovery records contain only Source Digest, source limits, and workflow state.
+- Do not create a Topic during watchlist scanning; Topic creation requires explicit promotion.
+- Do not store our audience, product, ownership, or candidate opportunities inside Discovery.
+- 5C belongs to Topic evaluation and is never the default Discovery reading surface.

package/content-engine/starter/discovery/_template.md

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+---
+id: D-YYYYMMDD-XX
+date: YYYY-MM-DD
+status: read
+profile: default
+platform: x
+source_role: demand | ally | foil | mechanism
+---
+
+# Discovery
+
+One sentence describing the external signal in the source's terms. Do not turn it into our topic here.
+
+## Source
+
+- **handle:**
+- **url:**
+- **captured_at:**
+- **engagement snapshot:** likes / replies / bookmarks / views @ time
+- **why on watchlist:**
+
+## Source Digest
+
+### In one sentence
+
+### What happened
+
+### What the author is arguing
+
+### How the author supports it
+
+### The author's own language
+
+### Source limits
+
+What the source does not establish. Keep this short.
+
+## Decision
+
+- **status:** unread | read | saved | promoted | rejected
+- **next_action:** none | revisit | promote_to_topic

package/content-engine/starter/engine.json

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+{
+  "schemaVersion": "content-engine.v1",
+  "locale": "en",
+  "root": "Content Engine",
+  "paths": {
+    "runs": "runs",
+    "exports": "exports",
+    "topics": "topics",
+    "swipe": "swipe",
+    "profiles": "profiles",
+    "inbox": "inbox",
+    "accounts": "accounts",
+    "raw": "raw",
+    "published": "published",
+    "wiki": "wiki",
+    "platforms": "platforms",
+    "workbench": "workbench"
+  }
+}

package/content-engine/starter/exports/README.md

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+# exports/
+
+**Rendered image packs only** (slideshow skill / Gateway). Not drafts.
+
+## Layout
+
+One run = one platform, so the slug already scopes the platform. Optional `<platform>/` subfolder still OK.
+
+```text
+exports/
+  <run-folder-slug>/          # same name as runs/YYYY-MM-DD-slug[-platform]
+    01.png
+    02.png
+    …
+    manifest.json             # optional: job_id, deck_hint, page_count
+```
+
+Example: `exports/2026-08-26-angle-linkedin/01.png`
+
+## Pointers
+
+- `runs/.../pack.md` → `export_path: exports/<slug>/`  
+- `runs/_index` column `export`: `no` \| `yes`  
+- **Do not** put binaries in `published/` — only URLs after ship  
+
+## Until slideshow skill is wired
+
+Folder may stay empty. Agent must not invent images; pack render status stays `not_requested` / `blocked`.

package/content-engine/starter/inbox/README.md

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+# inbox/
+
+| Path | Role |
+|------|------|
+| `_index.md` | Capture registry (source of truth for list/status) |
+| `entries/C-YYYYMMDD-XX.md` | Working notes for one capture |
+| *(no capture.md)* | Deprecated stream file removed |
+
+Authoritative originals → `../raw/`.

package/content-engine/starter/inbox/_index.md

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+# Inbox index
+
+Registry of captures. **Source of truth for capture lifecycle**.
+
+Newest rows on top.
+
+| id | date | type | one_liner | platforms | profile | entry | raw | library | status |
+|----|------|------|-----------|-----------|---------|-------|-----|---------|--------|
+
+## Columns
+
+| Column | Meaning |
+|--------|---------|
+| `entry` | Working notes file under `inbox/entries/` |
+| `raw` | Authoritative source file if any; else empty |
+| `library` | `none` or e.g. `swipe:S1` / `atom:A-…` / `claim:C-…` after user-approved ingest |
+| `profile` | Which content profile this capture is for |
+| `status` | `captured` \| `ingested` \| `archived` |
+
+## Agent rules
+
+- Every capture: new row + new `entries/<id>.md`
+- raw file only when URL / structure / media / user says important → also row in `raw/_index.md`
+- Never silent-write swipe/atoms/claims; only update `library` after approval

package/content-engine/starter/inbox/entries/README.md

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+# inbox/entries/
+
+One file per capture (`C-YYYYMMDD-XX.md`). Registry: `../_index.md`.

package/content-engine/starter/platforms/README.md

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+# Platforms (craft only)
+
+One file per network. **Required** whenever drafting that platform (especially § Open a run: brief → draft → editor → rubric → pack).
+
+Loaded as `platforms/<platform>.md` after account → profile resolve. Map:
+
+| Platform id | File |
+|-------------|------|
+| `x` | `x.md` |
+| `linkedin` | `linkedin.md` |
+| `ig` | `ig.md` |
+| `instagram` | `ig.md` (canonical; `instagram.md` is redirect stub) |
+| `tiktok` | `tiktok.md` |
+| `threads` | `threads.md` |
+| `xiaohongshu` / `xhs` | `xiaohongshu.md` |
+
+**Not here:** ICP, pillars, voice → `profiles/`. Pixels → EasySociable `PLATFORM_SPECS`.  
+**Rule:** same Topic, different platforms → **N runs**, each **re-reads** its craft file (no paste-across).  
+**Missing file:** do not invent craft; stop and tell the user.

package/content-engine/starter/platforms/ig.md

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+# Platform: Instagram
+
+**Scope:** How to *write* for Instagram — caption, carousel norms, job-of-format.  
+**Not in this file:** Who you are, product story, pillars, voice, audience.  
+**Pixels / canvas:** EasySociable `PLATFORM_SPECS` — feed carousel default **4:5 @ 1080×1350** (or `1:1` if user wants max compatibility).
+
+Agent: platform id in this vault is often `ig` (also accept `instagram` → this file).
+
+---
+
+## Defaults
+
+- Language: English (unless user asks otherwise)
+- Default unit for easysociable-builder: **feed carousel** (save/depth job) — **not** Reels unless the user explicitly asks for Reels
+- Assume thumb stop on **cover slide**; caption supports the cover, does not replace it
+- Pack: **yes** for carousel runs
+
+## Length & shape
+
+| Form | Guidance |
+|------|----------|
+| Carousel | **7–9 slides** common; keep one aspect for all slides. One tip/step per slide. Big type; few words. |
+| Caption | 1–3 short lines: hook + what they’ll get by swiping. Optional soft CTA (“Save for your next brand kit”). |
+| Reels | Only if user asks. Different job: discovery/reach. Do not silently turn a carousel brief into a Reel script. |
+| Single image | Rare for system topics; prefer carousel when teaching steps. |
+
+## Hooks (mechanics only)
+
+Cover slide should:
+
+- Stop the scroll with a **bold, specific promise or mistake**
+- Signal “worth saving” (checklist, steps, before/after), not “watch me talk”
+
+Caption line 1 mirrors the cover; no LinkedIn-length essay above the fold.
+
+## Craft rules
+
+1. **Visual first.** If the slides don’t work with sound off and skim-reading, rewrite.
+2. Optimize carousel for **saves** and return visits — reference content, not dunks.
+3. One idea per slide; max clarity over clever wordplay.
+4. Keep brand kit / template consistency visible (this is where EasySociable proof belongs).
+5. CTA: save / share to a teammate / soft follow — not comment-gate lead magnets.
+6. Hashtags: light or none; never a block of 30.
+7. Do not paste X thread text onto slides.
+
+## Anti-slop (Instagram)
+
+Do **not** default to:
+
+- Wall-of-text slides
+- Engagement bait (“Comment SAVE”) as the whole strategy
+- Faceless “viral in 60 seconds” energy as the brand voice
+- Using Reels trends/audio as required for every post
+- Treating IG as a dump of LinkedIn PDF screenshots with tiny type
+
+## Quality self-check
+
+- [ ] Cover stops a visual scroll without reading the caption?
+- [ ] Would someone save this to reuse next week?
+- [ ] Words per slide low enough for mobile?
+- [ ] Same aspect across the deck?
+- [ ] Job clear: save/authority (carousel) vs reach (Reel) — and format matches?
+- [ ] No invented metrics; EasySociable only if earned?
+
+## Out of scope here
+
+- Reels editing / trending audio tactics  
+- Pixel export → EasySociable skills + `PLATFORM_SPECS`  
+- Other networks → sibling `platforms/*.md`  

package/content-engine/starter/platforms/instagram.md

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+# Platform: Instagram (alias)
+
+Vault platform id is often **`ig`**. Product/catalog enum may say **`instagram`**.
+
+**→ Follow [`ig.md`](./ig.md) in full.** Do not maintain a second craft body here.

package/content-engine/starter/platforms/linkedin.md

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+# Platform: LinkedIn
+
+**Scope:** How to *write* for LinkedIn — length, rhythm, quality bars, document/carousel norms.  
+**Not in this file:** Who you are, product story, pillars, voice, audience.  
+Those live under `profiles/<id>/` (via account → profile resolve).  
+**Pixels / canvas:** EasySociable `PLATFORM_SPECS` (LinkedIn page templates; PDF document pages often `4:5` or `1:1`).
+
+Agent: before drafting any LinkedIn post, read this file for craft.
+
+---
+
+## Defaults
+
+- Language: English (unless user asks otherwise)
+- Default unit: **document carousel (PDF pages) + short post text** — not a pure text hot take
+- Assume professional feed skim: **cover slide + first line of caption** do most of the work
+- Pack: **almost always yes** for easysociable-builder runs (visual production proof)
+
+## Length & shape
+
+| Form | Guidance |
+|------|----------|
+| Caption | Hook in line 1 (above the fold). 3–8 short lines total. One clear promise. Put outbound links in the **first comment**, not the post body when possible. |
+| Document carousel | **7–10 pages** sweet spot (acceptable band ~5–15). One idea per page. Headlines scannable alone. Body under ~30 words/page when present. |
+| Aspect (pack) | Prefer **4:5 (1080×1350)** mobile-first, or **1:1 (1080×1080)** for safe desktop+mobile. Same size every page. |
+| Text-only | Allowed as a light mid-week post; do not make it the default for system/framework topics. |
+
+## Hooks (mechanics only)
+
+Cover slide **and** caption line 1 should each do one of:
+
+- Name a **specific agency / operator pain** (revisions, brand feedback, blank prompt)
+- Promise a **numbered framework** or checklist the reader can steal
+- Lead with a **concrete claim or contrast** (not “My thoughts on AI”)
+
+Avoid vague covers: “Leadership lessons”, “What I learned this week”.
+
+## Craft rules
+
+1. Write like a **saveable mini-deck**, not like an X dunk.
+2. One idea per slide; if it needs a paragraph, split across two slides.
+3. Prefer frameworks, steps, before/after production loops, cost-of-revision angles.
+4. Soft CTA on the last slide (invite / question / “save for your next client kickoff”) — not “Buy now”.
+5. EasySociable only as **visual production layer** proof after the framework lands.
+6. Tone: calm, specific, peer-to-peer operator — not hype, not meme war.
+7. Hashtags: 0–3 max, optional; never a wall.
+
+## Anti-slop (LinkedIn)
+
+Do **not** default to:
+
+- Inspiration-poster fluff with no procedure
+- Hard sell on slide 1 or slide N
+- Crypto flex / “I made $X in 30 days” unless user supplies a real number for that draft
+- Pasting an X-style contrarian one-liner as the whole post
+- External link in the post body as the main content
+- Dense slides that require pinch-zoom
+
+## Quality self-check
+
+- [ ] Cover works as a standalone headline in under 3 seconds?
+- [ ] Would an agency lead save this for a teammate?
+- [ ] Each page one idea; captions not essays?
+- [ ] Soft CTA, not a pitch deck close?
+- [ ] Matches pillars; no invented metrics/customers?
+- [ ] Pack page count and aspect sensible for LI document post?
+
+## Out of scope here
+
+- Exact render pipeline → run `pack.md` + EasySociable slideshow/template skills  
+- Profile ICP emphasis → `profiles/.../audience.md`  
+- Other networks → sibling `platforms/*.md`  

package/content-engine/starter/platforms/threads.md

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+# Platform: Threads
+
+**Scope:** How to *write* for Meta Threads — length, tone, conversation norms.  
+**Not in this file:** Who you are, product story, pillars, voice, audience.  
+**Pixels / canvas:** Optional; if images, follow EasySociable `PLATFORM_SPECS` for **threads** (often shared with IG **4:5 @ 1080×1350**).
+
+Agent: before drafting any Threads post, read this file for craft.
+
+---
+
+## Defaults
+
+- Language: English (unless user asks otherwise)
+- Default unit: **1 conversational short post** (≤500 characters available — use only what you need)
+- Assume calmer, Instagram-adjacent feed: **invitation > combat**
+- Pack: **optional**. Prefer text (+ one image) unless the user wants a mini carousel
+- Role for easysociable-builder: **secondary** surface — warm process / questions; not the main agency acquisition channel (X / LinkedIn lead)
+
+## Length & shape
+
+| Form | Guidance |
+|------|----------|
+| Single post | 1–5 short sentences. Room for one nuance line X might cut. End with a **real question** when you want replies. |
+| Reply | Add substance or a precise follow-up. Same ban on empty praise as X. |
+| Media | Images help; don’t rely on a 10-slide deck as the default Threads unit. |
+| Cross-post from X | **Rewrite.** Do not paste X dunks unchanged. |
+
+## Hooks (mechanics only)
+
+A strong open usually:
+
+- Shares a **process observation** (“We stopped letting the agent pick templates silently…”)
+- Offers a **small, stealable rule**
+- Asks an **answerable** ICP question
+
+Avoid opening with maximum contrarian heat meant for X ratio.
+
+## Craft rules
+
+1. Tone: warmer, more human, less debate-club than X.
+2. Optimize for **replies and positive conversation**, not quote-dunk chains.
+3. Good fits: behind-the-scenes, experiment notes, “what’s your bottleneck?”, light system tips.
+4. Bad fits as primary: hard category warfare, political newsjacking, long frameworks (send those to LinkedIn).
+5. EasySociable: mention lightly as visual production layer when relevant — no install sermon.
+6. One topic tag max if used; no hashtag walls.
+
+## Anti-slop (Threads)
+
+Do **not** default to:
+
+- Raw paste of an X banger
+- Corporate LinkedIn voice
+- Engagement bait with no point
+- Fake vulnerability / engagement-pod energy
+- Treating Threads as the only growth channel for AI-native agencies
+
+## Quality self-check
+
+- [ ] Would this feel natural in a calm group chat, not a town-hall fight?
+- [ ] If there’s a question, can a busy operator answer in one sentence?
+- [ ] Rewritten for Threads — not an X clone?
+- [ ] Media optional and not a tiny-type PDF dump?
+- [ ] No invented metrics?
+
+## Out of scope here
+
+- Meta ads / Instagram cross-post mechanics  
+- Full carousel systems → prefer `ig.md` / `linkedin.md` / `tiktok.md`  
+- Other networks → sibling `platforms/*.md`  

package/content-engine/starter/platforms/tiktok.md

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+# Platform: TikTok
+
+**Scope:** How to *write* for TikTok — especially **Photo Mode / slideshow** craft.  
+**Not in this file:** Who you are, product story, pillars, voice, audience.  
+**Pixels / canvas:** EasySociable `PLATFORM_SPECS` — default **9:16 @ 1080×1920** for Photo Mode; keep text out of UI chrome safe zones.
+
+Agent: before drafting any TikTok slideshow/post, read this file for craft.
+
+---
+
+## Defaults
+
+- Language: English (unless user asks otherwise)
+- Default unit for easysociable-builder: **photo slideshow (carousel)** competing in For You next to video
+- Assume: if slide 1 fails, slides 2–N never exist
+- Pack: **yes**; design for **completion / swipe-through**, not desktop reading
+
+## Length & shape
+
+| Form | Guidance |
+|------|----------|
+| Slideshow | **6–10 slides** sweet spot (platform allows more; completion pressure rises). One line per slide when possible. |
+| Slide 1 | Hook only — open loop, specific pain, or numbered promise. Not a course title. |
+| Middle | One tip / mistake / step each. Max ~15 words/slide; hook slide often ≤10 words, huge type. |
+| Last | Explicit save/share CTA is OK on TikTok (more direct than LinkedIn). |
+| On-video / talking head | Only if user asks; not the default for EasySociable PNG runs. |
+
+## Hooks (mechanics only)
+
+Slide 1 usually does one of:
+
+- Specific cringe / cost (“You redesign the carousel every Wednesday”)
+- Numbered open loop (“7 production leaks agencies ignore”)
+- Sharp contrast / “stop doing X”
+
+Avoid textbook titles: “Content Systems Explained”.
+
+## Craft rules
+
+1. Write for a **video-trained thumb**: bigger type, fewer words, higher contrast than IG if needed.
+2. Each slide must **earn the next swipe**; cut any slide that only restates.
+3. Prefer listicle / mistakes / stack / steps formats.
+4. Tone: spoken, direct, slightly punchy — not LinkedIn deck voice.
+5. Agency worldview is OK if compressed into swipeable bites; deep theory → X or LinkedIn instead.
+6. EasySociable as quick proof of visual production — not a feature tour.
+7. Same aspect every slide; default 9:16 unless user overrides.
+
+## Anti-slop (TikTok)
+
+Do **not** default to:
+
+- Soft corporate captions on slide 1
+- Dense paragraphs or LI-style frameworks with 40 words/slide
+- “Follow for part 2” without delivering value in-post
+- Watermarked or letterboxed 4:5 content that looks like a wrong-platform export
+- Comment-gate playbooks as the primary CTA for this brand
+
+## Quality self-check
+
+- [ ] Slide 1 works as a For You interrupt?
+- [ ] Would a stranger swipe to slide 3 without loving you already?
+- [ ] Word count low; type large; chrome-safe?
+- [ ] Completion-friendly length (not a 20-slide essay)?
+- [ ] 9:16 (or user-agreed alt) consistent across pack?
+- [ ] No invented metrics?
+
+## Out of scope here
+
+- TikTok Shop / live / music licensing  
+- Native video editing  
+- Exact render → EasySociable slideshow skill + `PLATFORM_SPECS`  

package/content-engine/starter/platforms/x.md

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+# Platform: X (Twitter)
+
+**Scope:** How to *write* for X — length, rhythm, quality bars.  
+**Not in this file:** Who you are, product story, pillars, voice, audience.  
+Those live under `profiles/<id>/` (via account → profile resolve).  
+**Pixels / canvas:** Optional; if images, EasySociable `PLATFORM_SPECS` for **x** (often wide ~1200×675 or `1:1` for multi-image).
+
+Agent: before drafting any X post, read this file for craft. For topics/tone/readers, use resolved profile files.
+
+---
+
+## Defaults
+
+- Language: English (unless user asks otherwise)
+- Default unit: **1 short post** (not a thread), unless user asks for a thread
+- Assume timeline scroll: **first line** does most of the work
+- Success for easysociable-builder: **qualified replies / DMs**, not raw impressions
+- Pack: **optional**. Text-first; add carousel/images when showing the visual production layer
+
+## Length & shape
+
+| Form | Guidance |
+|------|----------|
+| Single post | Prefer **1–3 short sentences** or tight line breaks. Rarely fill the full character limit. |
+| Thread | Only if user asks. Tweet 1 = hook only; each next tweet = one idea; end without a summary paragraph that restates everything. |
+| Reply | Add information or a precise question. Avoid “Great point!” / empty agreement. |
+| Media | Optional. If used, text should still stand alone if the image fails. Carousel images = proof of system, not the default body. |
+
+## Hooks (mechanics only — not your brand story)
+
+A strong first line usually does **one** of:
+
+- Names a **concrete mistake** or false belief
+- States a **sharp contrast** (X vs Y)
+- Opens a **gap** the rest of the post closes
+- Gives a **specific** observation (not “in today’s world…”)
+
+Avoid first lines that only announce a topic list (“Here are 3 tips to…”).
+
+## Craft rules
+
+1. **One idea per post** (or per thread tweet).
+2. Prefer concrete nouns and verbs over abstract “value / leverage / unlock”.
+3. Cut filler and restatements. No closing that only summarizes what was already said.
+4. Line breaks are for rhythm, not for fake drama on every word.
+5. Questions: use when you want replies; make them answerable, not vague (“thoughts?”).
+6. Links: prefer zero or one; if needed, put after the point lands — not as the whole post.
+7. Optimize for **classifiable takes** and conversation — authority/signal, not soft lifestyle chatter (that’s closer to Threads).
+8. EasySociable only when earned; frame as **visual production layer**, never as full content OS.
+
+## Anti-slop (X)
+
+Do **not** default to:
+
+- “In a world where…” / “Here’s the thing:” / “Let’s dive in”
+- “It’s not X, it’s Y” as empty cadence with no substance
+- Engagement bait with no point (“Who’s still awake?” / “Like if you agree”)
+- Wall of hashtags
+- Corporate intern tone or fake guru certainty without a claim the user owns
+- Comment-gate lead magnets (“Comment SLIDES”) as the primary CTA
+- **RIP Canva** / “AI replaced your designer” as the main hook
+- Empty praise replies when engaging others’ posts
+
+## Quality self-check (before showing draft to user)
+
+- [ ] First line works without the rest?
+- [ ] Would a stranger understand the claim in one read?
+- [ ] Any sentence pure filler? Delete it.
+- [ ] Does this match **pillars.md** (topic allowed), not only “sounds like a tweet”?
+- [ ] Would the right ICP reply “we have this problem” / ask how — or only react with emoji?
+- [ ] No invented metrics, customers, or results?
+- [ ] If media: still makes sense as text-only?
+
+## Out of scope here
+
+- Carousel / slideshow page structure → run `pack` + EasySociable skills; see also `linkedin.md` / `ig.md` / `tiktok.md` for visual-native networks  
+- Learned strategies → `wiki/claims/`; techniques → `wiki/atoms/`  
+- Multi-platform native rules → other `platforms/*.md` files (do **not** paste X copy into Threads/LI/IG/TT unchanged)  

package/content-engine/starter/platforms/xiaohongshu.md

@@ -0,0 +1,19 @@
+# Platform: Xiaohongshu (小红书)
+
+**Scope:** How to *write* for Xiaohongshu notes.  
+**Not in this file:** Who you are, pillars, voice, audience.
+
+## Defaults
+
+- Language: follow the account; many notes mix 中文 body + English product names
+- Default unit: **single image note** in V1 (slideshow not a Content Pack route yet)
+- Pack: **no** for V1 — hand off to **easysociable-template** fill-slots
+- Canvas: often **3:4 @ 1080×1440** — see Template `PLATFORM_SPECS`
+
+## Craft
+
+- Cover must stop the thumb; one idea per note
+- Caption: concrete, saveable, not empty lifestyle filler
+- Do not invent personal metrics or “爆款” proof
+
+Missing more specific house rules → stop and ask; do not invent craft.

package/content-engine/starter/profiles/_index.md

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+# Profiles index
+
+Reusable **content profiles**: pillars + audience + voice.  
+Accounts point here; do not copy profile bodies into account files.
+
+| id | path | voice | one_liner | accounts |
+|----|------|-------|-----------|----------|
+| default | profiles/default/ | `profiles/default/voice.md` | Replace this one-liner with the profile’s job | your-handle |
+
+## Voice column
+
+- Empty or `profile` → load `profiles/<id>/voice.md`
+- Explicit path → load that file instead

package/content-engine/starter/profiles/default/README.md

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+# Profile: default
+
+Replace this starter profile before the first serious draft.
+
+| File | Role |
+|------|------|
+| `pillars.md` | Topics this profile may cover |
+| `audience.md` | Readers + per-platform emphasis |
+| `voice.md` | Identity + tone |
+
+Accounts: see `accounts/_index.md`.