@domandigital/craft 0.20.5 → 0.22.0

package/CHANGELOG.md

@@ -1,5 +1,28 @@
 # @domandigital/craft
 
+## 0.22.0
+
+### Minor Changes
+
+- 3902169: The every-viewport measure counts phone screens to the footer (DOM-1052, part of DOM-772): page height at 375 x 667 over 667, with lazy images loaded. `screens` sets a length budget per route, route pattern or prefix (`{ "/": 6.5, "/services/*": 6, "/areas/[town]": 5, "*": 9 }`, the most specific wins), on `measureViewports`, `measureRoute`, `measureSite` and `viewports.json`. A route over its budget fails a new `screens` check ("page too long for a phone"), baselined like the others; with no budget the count is only reported. `ViewportsResult.screens` and the measured file carry the count, `craft viewports` and `craft phone-first --measured` print it for every route, and `screenBudgetFor`, `checkScreenBudgets` and `formatScreens` are exported. The Bellerose home page ran 12.7 phone screens against a target of 6.5.
+
+## 0.21.0
+
+### Minor Changes
+
+- bcbdbb8: `craft phone-first` now enforces the portal standard's phone lessons itself (DOM-1053, from DOM-1044's `phone-faults.md`). **This tightens the gate: a portal that upgrades can fail where it passed before.** Four checks:
+  
+  - **The baseline only shrinks.** The run compares `phone-first.baseline.json` with the base branch's copy (`origin/main`, the pull request's target branch, or `--base <ref>`) and fails on an entry main does not have, or a higher count. An entry with a non-empty `reason` is a named exception and may be added or raised; the new optional `reason` field is kept by `--update-baseline`, and old baselines read unchanged. The runner must see the base branch (`fetch-depth: 0`); if it cannot, the gate fails rather than skips.
+  - **Every route is measured.** With `--measured`, every Next `app/**/page.tsx` route (from `appDir`, or a `source` folder called `app`, or `routesManifest`) must be among the measured routes, or in `excludeRoutes` with a reason. Add the routes of a redirect-only page to `excludeRoutes`.
+  - **Field floor 48px** (tightening): a text field, select or textarea under 48px tall fails the `field` check, to match portal standard rule 5. The gate failed only under 44px before. Set `floors: { fieldHeightPx: 44 }` to keep the old floor; the default is 48. `measurePhone` now takes `floors` too.
+  - **Tailwind 3 `var()` opacity:** on an app whose `tailwindcss` is v3, `/NN` opacity on an arbitrary `var()` colour (`bg-[var(--bg-1)]/95`) fails the source scan, because Tailwind 3 emits no CSS for it. The `tailwind` key in `phone-first.json` overrides the detected version.
+  
+  A portal adopting this version fixes its new findings where they are (a field gets `min-h-12`), or records a named exception with a reason; it cannot grow the baseline to make the upgrade pass.
+
+### Patch Changes
+
+- 140142f: New review-tier copy tell `matey-register` (catalogue 2026.10.4) reports the put-on, over-familiar British voice that COPY.md's "Register: British and professional" section bans: "Alright Dave,", "Oi Carlo", "mate" as a form of address, "no worries", "not fussed", "we'll get you sorted", "proper" as an intensifier, "chuffed", "give me a shout", "when you get a sec", "Right then,"; and clipped speech that drops the small words: "take look on these", "give it go", "Quick one:", "built you a site". Ordinary uses pass: "proper planning", "a sorted list", "the right then left turn", "a mate who knows", "give us a ring". It prints for review and never blocks, following the house rule that a new tell starts in review.
+
 ## 0.20.5
 
 ### Patch Changes

package/CHARACTER.md

@@ -1341,7 +1341,7 @@ Generated from the package. Run `pnpm --filter @domandigital/craft run docs`
 after changing an entry; a test fails until you do.
 
 <!-- craft:catalogue:start -->
-Catalogue version `2026.10.3`, 71 tells.
+Catalogue version `2026.10.4`, 72 tells.
 
 | Id | Gen | Surface | Severity | Tell | Why it is a default |
 | --- | --- | --- | --- | --- | --- |
@@ -1378,6 +1378,7 @@ Catalogue version `2026.10.3`, 71 tells.
 | `review-phrase` | 1 | copy | warn | Review-tier phrase | Truly, genuinely, clear, ultimately, 'the single most', 'bar none': normal English once, and a tell when they stack. The house rules keep them for review, never blocking. |
 | `sales-tagline` | 1 | copy | warn | Sales tagline | 'So your budget goes where it counts', 'Real results', 'pages that convert': advert lines that sound like a pitch and say nothing a reader can check. |
 | `outcome-promise` | 1 | copy | warn | Outcome promise | 'We'll turn that into enquiries', 'once the first areas are working', 'competitors you can outdo': a hoped-for result written as if it were delivered. Rankings and enquiries depend on things nobody controls. |
+| `matey-register` | 2 | copy | warn | Matey register | 'Alright Dave,', 'no worries, we'll get you sorted', 'Quick one:', 'have look at': a put-on, over-familiar British voice, with the small words clipped out. A model asked to sound British writes it; the UK is broad, and a client reads it as cringe and a little rude. |
 | `hollow-imperative` | 1 | copy | warn | Hollow imperative | 'Discover', 'Experience', 'Transform your' as the opening verb of a heading or button is a call to action with nothing in it. |
 | `rhetorical-opener` | 1 | copy | warn | Rhetorical question opener | 'Looking for...?', 'Tired of...?', 'Ready to...?' opens with the model guessing at the reader instead of telling them something. |
 | `em-dash` | 2 | copy | warn | Em dash | Generated copy leans on the em dash to join clauses. House copy does not use it. |

package/COPY.md

@@ -89,6 +89,7 @@ person reading decides which instance earns its place.
 | --- | --- |
 | `review-phrase` | truly, genuinely, deeply, ultimately, clear and clearly ("a clear next step", "clear pricing": say what the reader actually gets), great question, absolutely, one-size-fits-all, and superlative over-claiming: "the single most", "by far the most", "hands down the", "arguably the best", "bar none" |
 | `sales-tagline` | advert lines that say nothing a reader can check: "so your budget goes where it counts", "real results", "results that matter", "work harder for you", "pages that convert" |
+| `matey-register` | the put-on British voice: "Alright Dave,", "cheers mate", "no worries", "we'll get you sorted", "proper good", "give me a shout", "chuffed", "Right then,"; and clipped speech that drops the small words: "have look at", "give it go", "Quick one:", "built you a site". Write plain, complete British English |
 | `outcome-promise` | a hoped-for result written as delivered: "we'll turn that into enquiries", "once the first areas are working", "competitors you can outdo", "exactly what convinces", "guaranteed rankings", "you'll get more". Promise the work; measure and report the results |
 | `ai-vocabulary` | tapestry, testament, realm, elevate, nestled, meticulous, unparalleled, moreover; and underscore, showcasing, pivotal, measured 10 to 14 times over-used in post-2022 text |
 | `stock-email-line` | the form-email opener and closer: "I hope this email finds you well", "hope you're having a great week", "let me know if you have any questions", "don't hesitate to contact us". Start with the reason for writing; end with the next step and who to ask |
@@ -195,8 +196,11 @@ writer's head, and it comes out anyway. Check against the lists afterwards.
 The tool cannot grade register; a person does. British spelling and phrasing
 (colour, organise, licence as a noun, centre, towards, enquiries). Professional
 and confident, never matey: no over-familiar asides ("with me nowhere near
-it"), no American idiom ("shallow wins", "looks busy"), no "honestly" as an
-intensifier. Do not change a brand name, domain or legal entity wording.
+it"), no put-on British voice with the small words clipped out ("Alright
+Dave,", "no worries", "have look at"; `matey-register` reports the common
+forms for review), no American idiom ("shallow wins", "looks busy"), no
+"honestly" as an intensifier. Do not change a brand name, domain or legal
+entity wording.
 
 For a register other than the house one (plain, persuasive, warm, literary),
 see `REGISTERS.md`: a brief to read before drafting, and a check that places

package/README.md

@@ -266,19 +266,89 @@ and the source folders `phone-first.json` names, against the repo's baseline:
 - **Static:** a `max-width` media query (any spelling, range syntax too) or a
   Tailwind `max-*:` variant fails. A genuine exception takes
   `mobile-first-ok: <reason>` on its line or the line above, or the whole file
-  in `phone-first.json` `exceptions` as `{ "file", "reason" }`.
+  in `phone-first.json` `exceptions` as `{ "file", "reason" }`. On a Tailwind 3
+  app, `/NN` opacity on an arbitrary `var()` colour also fails (check 4 below).
 - **Measured at 375px:** the page scrolls sideways (against the layout
   viewport: under mobile emulation `innerWidth` grows with the page, so it
   never shows the scroll), a page with no `width=device-width` viewport meta,
   a target under 44 x 44 (a link inside a sentence is exempt; a field's label
-  counts), a text field under 16px, text under 12px, a cut-off `h1`.
+  counts), a text field under 16px or under 48px tall, text under 12px, a
+  cut-off `h1`.
 
 `phone-first.baseline.json` lists what a repo already breaks, counted per file
 and per route (digits folded, so fixture dates do not split one button into
 many). The gate fails on anything the baseline does not list, and on a
 baseline that claims more than is there, so it only shrinks: fix a breach and
 lower its count in the same PR. `--update-baseline` writes the baseline that
-makes the current run pass; run it once when the gate goes in.
+makes the current run pass; run it once when the gate goes in, and after that
+only to lower counts. It keeps every entry's `reason`.
+
+### Four checks that hold the portal standard's phone lessons
+
+The causes behind the October 2026 phone fixes are in the portal standard
+(`references/phone-faults.md`, DOM-1044). These four make the gate itself
+refuse them (DOM-1053).
+
+1. **The baseline only shrinks.** The run compares the baseline with the base
+   branch's copy and fails on an entry main does not have, or on a higher
+   count. Fix the breach where it is. The one way in is a named exception: an
+   entry with a non-empty `reason` (third-party UI that cannot be restyled, a
+   destructive-only form). Old baselines, with no `reason`, read as before.
+   A branch that left main before main shrank its baseline looks like it added
+   entries: merge main.
+
+   ```json
+   { "route": "/admin/content", "check": "text", "element": "<p> \"Sign in\"", "count": 14,
+     "reason": "Sanity Studio's sign-in dialog, third-party UI" }
+   ```
+
+   The base is `origin/main`, or the pull request's target branch when
+   `GITHUB_BASE_REF` is set, or `--base <ref>`. The runner has to be able to see
+   it: with `actions/checkout`, use `fetch-depth: 0` or run
+   `git fetch origin main` first. If the base cannot be seen the gate fails and
+   says so; it never skips. It passes without looking when every entry carries a
+   `reason`, when the base has no baseline yet (the pull request that brings the
+   gate in), and outside a git checkout (it prints a note).
+
+2. **Every route is measured.** With `--measured`, the measured routes are the
+   gate's route list. Every page route of the app must be in it. The pages come
+   from the Next app folders (`appDir`; left out, any `source` folder called
+   `app`) and from `routesManifest`, a built app's
+   `app-path-routes-manifest.json`. Route groups, parallel slots, private
+   folders and intercepting routes are not pages of their own. A measured route
+   covers the page it opens: `/portal/projects/p1?theme=dark` covers
+   `/portal/projects/[id]`, and so does the literal label
+   `/portal/projects/[id]`; a static sibling such as `/portal/projects/new`
+   does not. A page the gate cannot measure (one that only redirects) goes in
+   `excludeRoutes`, the only way out, with a reason; `"/admin/*"` takes a prefix
+   and everything under it. An entry with no reason, or naming no page, fails.
+   When no app folder with pages is found, the run prints that route coverage
+   was not checked.
+
+   ```json
+   { "source": ["app", "components"],
+     "excludeRoutes": [{ "route": "/portal/projects", "reason": "redirects to /portal; measured there" }] }
+   ```
+
+3. **Fields are 48px tall.** A text field, select or textarea under 48px fails
+   the `field` check ("44px tall, under 48px (use min-h-12)"), matching portal
+   standard rule 5. Until now the gate only failed fields under 44px, as
+   targets. Configurable: `fieldHeightPx` in `floors`, for `measurePhone`,
+   `measureViewports`, `measureSite` and `viewports.json`; the default is 48.
+
+   ```ts
+   await measureViewports(page, { route, floors: { fieldHeightPx: 44 } }); // the old gate
+   ```
+
+4. **Tailwind 3 `var()` opacity.** Tailwind 3 cannot apply `/NN` opacity to a
+   `var()` colour and emits no CSS, so `bg-[var(--bg-1)]/95` leaves a fixed bar
+   transparent. On a Tailwind 3 app the source scan fails on
+   `var\([^)]*\)\]/[0-9]+`. The version is read per `source` folder from the
+   installed `node_modules/tailwindcss`, else the declared range in the nearest
+   `package.json`; set `"tailwind": 3` or `4` in `phone-first.json` when that
+   cannot find it. Tailwind 4 supports the syntax and is not scanned. It is a
+   bug rather than a style, so a `mobile-first-ok` comment does not excuse it;
+   a file-level `exceptions` entry still does.
 
 ## Every viewport
 
@@ -301,6 +371,13 @@ the one loaded page in place:
   `tel:` link.
 - **On a landscape phone (844 x 390):** header and fixed layers leave at least
   half the height.
+- **Page length (phone screens):** page height at 375 x 667 over 667, to the
+  footer (lazy images loaded). A phone page has a length budget (the Bellerose
+  home page ran 12.7 screens against a target of 6.5). Set one per route or
+  route pattern with `screens`; a route over its budget fails the `screens`
+  check, and with no budget the count is only reported. Keys are a route
+  (`/`), a pattern (`/areas/[town]`), a prefix (`/services/*`, the route and
+  everything under it) or `*`; the most specific wins.
 - **At 1440 and 1920:** body lines are at most 80 characters (width over the
   `ch` of the element's own font) and no image is stretched past its file.
 
@@ -314,10 +391,16 @@ test.use(PHONE);
 test(`every viewport: ${route}`, async ({ page }) => {
   await page.goto(route);
   // Resizes this page in place; writes phone-first/measured/<route>.json.
-  await measureViewports(page, { route, mainAction: ".hero a" });
+  await measureViewports(page, { route, mainAction: ".hero a", screens: { "/": 6.5, "/services/*": 6 } });
 });
 ```
 
+`result.screens` holds the count, and it is written to the measured file;
+`craft viewports` and `craft phone-first --measured` print it for every route
+(`phone screens to the footer: / 5.8 of 6.5`). In `viewports.json` the budget is
+`"screens": { "/": 6.5, "/services/*": 6 }`; in create-site's
+`site.programme.json` it is `measure.screens`.
+
 `measureViewports` works on the page the suite opened and signed in, so a
 portal keeps its fixtures. `measureRoute(open, { route, mainAction })` does
 both halves for such a page: `open("phone")` and `open("wide")` return the

package/dist/{audit-5I2WWTL6.js → audit-LQ2TDISV.js}

@@ -9,10 +9,10 @@ import {
   snapshotPage,
   snapshotUrl,
   snapshotUrls
-} from "./chunk-YFS32BZ2.js";
+} from "./chunk-6DRBFDWT.js";
 import "./chunk-JYNXGCYZ.js";
-import "./chunk-PFVSKIPM.js";
-import "./chunk-FBWBDBW4.js";
+import "./chunk-DE2ZAV4G.js";
+import "./chunk-ONA73THJ.js";
 import "./chunk-QYBAVU3P.js";
 export {
   PROVENANCE_BUDGET_MS,

package/dist/audit.cjs

@@ -257,6 +257,33 @@ var OUTCOME_PROMISES = [
   /\byou(?:['’]ll| will)\s+(?:get|see|win|receive|start getting)\s+more\b/i,
   new RegExp(`\\b(?:will|we['\u2019]ll)\\s+(?:(?:bring|drive|generate|get)\\s+you|bring|drive|generate)\\s+more\\s+(?:[\\w-]+\\s+)?${SALES_RESULTS}\\b`, "i")
 ];
+var SENTENCE_START = String.raw`(?<=^|[\n>"“]|[.!?]\s+)`;
+var MATEY = [
+  // "Alright Carlo,", "Oi Dave", "Alright, mate"
+  /\b(?:Alright|Oi)(?:,\s*|\s+)(?:mate\b|[A-Z][a-z]+\b)/,
+  // "mate" as a form of address, not "a mate who knows"
+  /,\s*mate\b|\b(?:thanks|ta|cheers|alright|oi|fussed|sorry|worries|bother|hiya|hey)\s+mate\b/i,
+  /\b(?:innit|chuffed|lovely jubbly)\b|\bbish,?\s+bash,?\s+bosh\b|\bbob['’]?s\s+your\s+uncle\b/i,
+  /\bno\s+(?:worries|bother)\b|\bnot\s+fussed\b/i,
+  // "Right then," opening a sentence, not "the right then left turn"
+  new RegExp(`${SENTENCE_START}Right,?\\s+then\\b[,!.]`),
+  // "we'll get you sorted", "all sorted", "Sorted!", not "sorted by date"
+  /\b(?:all|get(?:ting)?\s+(?:it|that|this|you|them|everything)|got\s+(?:it|that|you)|you['’]re)\s+sorted\b(?!\s+(?:by|in|into|alphabetically)\b)/i,
+  new RegExp(`${SENTENCE_START}Sorted[.!]`),
+  // "proper" as an intensifier before an adjective, not "proper planning"
+  /\bproper\s+(?:good|nice|quick|tidy|lovely|decent|chuffed|busy|mint|smart|happy|gutted|brilliant|buzzing)\b/i,
+  /\bgive\s+(?:me|us)\s+a\s+(?:shout|bell|buzz|tinkle)\b/i,
+  /\bwhen\s+you\s+(?:get|have|['’]ve\s+got)\s+a\s+(?:sec|min|mo)\b/i,
+  /\bhave\s+a\s+(?:quick\s+)?(?:gander|squiz|nosey|nose(?:\s+(?:round|around))?)\b(?!\s+for\b)/i,
+  /\bcheck\s+out\s+(?:our|my|this|these)\b/i
+];
+var CLIPPED = [
+  /\b(?:take|takes|took|taking|have|has|had|having)\s+(?:quick\s+)?look\s+(?:at|on|over|through|in)\b/i,
+  /\bgive\s+(?:it|this|that|them)\s+(?:go|try|look|read|whirl|bash)\b(?![-\w])/i,
+  new RegExp(`${SENTENCE_START}Quick\\s+one\\b(?=\\s*[:,.!?\u2014\u2013-]|\\s+(?:for you|before|on|about)\\b)`),
+  // "Alright Carlo, built you a proper site": the "I" left out
+  /(?<=^|[\n>"“]|[.!?—–-]\s*|,\s+)(?:[Bb]uilt|[Mm]ade|[Pp]ut together|[Kk]nocked up)\s+(?:you|your\s+\w+|the\s+\w+)\s+an?\b/
+];
 var NEGATION = [
   // "It's not just a haircut, it's an experience."
   /\b(?:it['’]?s|it is|this is|this isn['’]t|we['’]re|we are|they['’]re)\s+(?:not|more than)\s+(?:just|only|merely|simply)?\s*[^.!?\n]{1,60}?[,;.—-]\s*(?:it['’]?s|it is|this is|we['’]re|we are|they['’]re)\b/i,
@@ -493,6 +520,40 @@ var COPY_TELLS = [
       ]
     }
   },
+  {
+    id: "matey-register",
+    name: "Matey register",
+    generation: 2,
+    severity: "warn",
+    surface: "copy",
+    why: "'Alright Dave,', 'no worries, we'll get you sorted', 'Quick one:', 'have look at': a put-on, over-familiar British voice, with the small words clipped out. A model asked to sound British writes it; the UK is broad, and a client reads it as cringe and a little rude.",
+    fix: "Write plain, complete British English. 'Alright Dave, built you a site' becomes 'Hi Dave, I have built you a site'; 'No worries, we'll get you sorted' becomes 'We can fit you in on Thursday'.",
+    detect: phrases([...MATEY, ...CLIPPED], quoted),
+    fixtures: {
+      flag: [
+        // From the portal's seeded prospect follow-ups, 2026-10-19.
+        f("emails/followup.md", "Alright Dave, it's Dmitri. No pressure, have a look when you get a min."),
+        f("emails/followup.md", "All good if you're not fussed mate, I'll leave it there."),
+        f("emails/followup.md", "Carlo, built the shop a proper site."),
+        f("content/contact.md", "No worries, we'll get you sorted."),
+        f("emails/quote.md", "Take look on these photos and give it go."),
+        f("emails/quote.md", "Quick one: is Thursday still good?"),
+        f("emails/quote.md", "Right then, here is the plan."),
+        f("content/reviews.md", "The fitters did a proper good job and we were chuffed.")
+      ],
+      pass: [
+        f("content/home.md", "Proper planning saves a second visit."),
+        f("content/certificates.md", "Download a sorted list of certificates, sorted by date."),
+        f("content/directions.md", "At the junction, take the right then left turn."),
+        // Chair and Blade's own approved line, and "mate" as a noun.
+        f("content/home.md", "Every cut starts with a proper chat about what you actually want."),
+        f("content/home.md", "It feels like getting a cut from a mate who knows what he is doing."),
+        f("emails/quote.md", "Have a look at the quote and ring me if Thursday does not work."),
+        f("content/contact.md", "Give us a ring on 01280 700123. We take a look at the fault before quoting."),
+        f("content/home.md", "Built to last, and made for older houses.")
+      ]
+    }
+  },
   {
     id: "hollow-imperative",
     name: "Hollow imperative",
@@ -3109,6 +3170,8 @@ var HOUSE = {
   "outcome-promise": { tier: "review", label: "outcome promise, promise the work, not the result" },
   // New 2026-10-19: review first, like every new tell, until estate hits are read.
   "stock-email-line": { tier: "review", label: "stock email line, start with the reason for writing and end with the next step" },
+  // New 2026-10-19 (founder): review first, like every new tell, until estate hits are read.
+  "matey-register": { tier: "review", label: "matey register, write plain and complete British English" },
   "ai-vocabulary": { tier: "review", label: "AI vocabulary" },
   "stock-phrase": { tier: "review", label: "stock phrase" },
   "hollow-imperative": { tier: "review", label: "hollow imperative" },
@@ -3850,7 +3913,7 @@ var IMAGERY_TELLS = [
 ];
 
 // src/character/check.ts
-var CATALOGUE_VERSION = "2026.10.3";
+var CATALOGUE_VERSION = "2026.10.4";
 var CATALOGUE = [
   ...[...SOURCE_TELLS, ...COPY_TELLS, ...RESEARCH_TELLS, ...DENSITY_TELLS].map((t) => RENDERED_PATHS[t.id] ? { ...t, rendered: RENDERED_PATHS[t.id] } : t),
   ...SPECIFICITY_COPY_TELLS,

package/dist/audit.js

@@ -222,6 +222,33 @@ var OUTCOME_PROMISES = [
   /\byou(?:['’]ll| will)\s+(?:get|see|win|receive|start getting)\s+more\b/i,
   new RegExp(`\\b(?:will|we['\u2019]ll)\\s+(?:(?:bring|drive|generate|get)\\s+you|bring|drive|generate)\\s+more\\s+(?:[\\w-]+\\s+)?${SALES_RESULTS}\\b`, "i")
 ];
+var SENTENCE_START = String.raw`(?<=^|[\n>"“]|[.!?]\s+)`;
+var MATEY = [
+  // "Alright Carlo,", "Oi Dave", "Alright, mate"
+  /\b(?:Alright|Oi)(?:,\s*|\s+)(?:mate\b|[A-Z][a-z]+\b)/,
+  // "mate" as a form of address, not "a mate who knows"
+  /,\s*mate\b|\b(?:thanks|ta|cheers|alright|oi|fussed|sorry|worries|bother|hiya|hey)\s+mate\b/i,
+  /\b(?:innit|chuffed|lovely jubbly)\b|\bbish,?\s+bash,?\s+bosh\b|\bbob['’]?s\s+your\s+uncle\b/i,
+  /\bno\s+(?:worries|bother)\b|\bnot\s+fussed\b/i,
+  // "Right then," opening a sentence, not "the right then left turn"
+  new RegExp(`${SENTENCE_START}Right,?\\s+then\\b[,!.]`),
+  // "we'll get you sorted", "all sorted", "Sorted!", not "sorted by date"
+  /\b(?:all|get(?:ting)?\s+(?:it|that|this|you|them|everything)|got\s+(?:it|that|you)|you['’]re)\s+sorted\b(?!\s+(?:by|in|into|alphabetically)\b)/i,
+  new RegExp(`${SENTENCE_START}Sorted[.!]`),
+  // "proper" as an intensifier before an adjective, not "proper planning"
+  /\bproper\s+(?:good|nice|quick|tidy|lovely|decent|chuffed|busy|mint|smart|happy|gutted|brilliant|buzzing)\b/i,
+  /\bgive\s+(?:me|us)\s+a\s+(?:shout|bell|buzz|tinkle)\b/i,
+  /\bwhen\s+you\s+(?:get|have|['’]ve\s+got)\s+a\s+(?:sec|min|mo)\b/i,
+  /\bhave\s+a\s+(?:quick\s+)?(?:gander|squiz|nosey|nose(?:\s+(?:round|around))?)\b(?!\s+for\b)/i,
+  /\bcheck\s+out\s+(?:our|my|this|these)\b/i
+];
+var CLIPPED = [
+  /\b(?:take|takes|took|taking|have|has|had|having)\s+(?:quick\s+)?look\s+(?:at|on|over|through|in)\b/i,
+  /\bgive\s+(?:it|this|that|them)\s+(?:go|try|look|read|whirl|bash)\b(?![-\w])/i,
+  new RegExp(`${SENTENCE_START}Quick\\s+one\\b(?=\\s*[:,.!?\u2014\u2013-]|\\s+(?:for you|before|on|about)\\b)`),
+  // "Alright Carlo, built you a proper site": the "I" left out
+  /(?<=^|[\n>"“]|[.!?—–-]\s*|,\s+)(?:[Bb]uilt|[Mm]ade|[Pp]ut together|[Kk]nocked up)\s+(?:you|your\s+\w+|the\s+\w+)\s+an?\b/
+];
 var NEGATION = [
   // "It's not just a haircut, it's an experience."
   /\b(?:it['’]?s|it is|this is|this isn['’]t|we['’]re|we are|they['’]re)\s+(?:not|more than)\s+(?:just|only|merely|simply)?\s*[^.!?\n]{1,60}?[,;.—-]\s*(?:it['’]?s|it is|this is|we['’]re|we are|they['’]re)\b/i,
@@ -458,6 +485,40 @@ var COPY_TELLS = [
       ]
     }
   },
+  {
+    id: "matey-register",
+    name: "Matey register",
+    generation: 2,
+    severity: "warn",
+    surface: "copy",
+    why: "'Alright Dave,', 'no worries, we'll get you sorted', 'Quick one:', 'have look at': a put-on, over-familiar British voice, with the small words clipped out. A model asked to sound British writes it; the UK is broad, and a client reads it as cringe and a little rude.",
+    fix: "Write plain, complete British English. 'Alright Dave, built you a site' becomes 'Hi Dave, I have built you a site'; 'No worries, we'll get you sorted' becomes 'We can fit you in on Thursday'.",
+    detect: phrases([...MATEY, ...CLIPPED], quoted),
+    fixtures: {
+      flag: [
+        // From the portal's seeded prospect follow-ups, 2026-10-19.
+        f("emails/followup.md", "Alright Dave, it's Dmitri. No pressure, have a look when you get a min."),
+        f("emails/followup.md", "All good if you're not fussed mate, I'll leave it there."),
+        f("emails/followup.md", "Carlo, built the shop a proper site."),
+        f("content/contact.md", "No worries, we'll get you sorted."),
+        f("emails/quote.md", "Take look on these photos and give it go."),
+        f("emails/quote.md", "Quick one: is Thursday still good?"),
+        f("emails/quote.md", "Right then, here is the plan."),
+        f("content/reviews.md", "The fitters did a proper good job and we were chuffed.")
+      ],
+      pass: [
+        f("content/home.md", "Proper planning saves a second visit."),
+        f("content/certificates.md", "Download a sorted list of certificates, sorted by date."),
+        f("content/directions.md", "At the junction, take the right then left turn."),
+        // Chair and Blade's own approved line, and "mate" as a noun.
+        f("content/home.md", "Every cut starts with a proper chat about what you actually want."),
+        f("content/home.md", "It feels like getting a cut from a mate who knows what he is doing."),
+        f("emails/quote.md", "Have a look at the quote and ring me if Thursday does not work."),
+        f("content/contact.md", "Give us a ring on 01280 700123. We take a look at the fault before quoting."),
+        f("content/home.md", "Built to last, and made for older houses.")
+      ]
+    }
+  },
   {
     id: "hollow-imperative",
     name: "Hollow imperative",
@@ -3074,6 +3135,8 @@ var HOUSE = {
   "outcome-promise": { tier: "review", label: "outcome promise, promise the work, not the result" },
   // New 2026-10-19: review first, like every new tell, until estate hits are read.
   "stock-email-line": { tier: "review", label: "stock email line, start with the reason for writing and end with the next step" },
+  // New 2026-10-19 (founder): review first, like every new tell, until estate hits are read.
+  "matey-register": { tier: "review", label: "matey register, write plain and complete British English" },
   "ai-vocabulary": { tier: "review", label: "AI vocabulary" },
   "stock-phrase": { tier: "review", label: "stock phrase" },
   "hollow-imperative": { tier: "review", label: "hollow imperative" },
@@ -3815,7 +3878,7 @@ var IMAGERY_TELLS = [
 ];
 
 // src/character/check.ts
-var CATALOGUE_VERSION = "2026.10.3";
+var CATALOGUE_VERSION = "2026.10.4";
 var CATALOGUE = [
   ...[...SOURCE_TELLS, ...COPY_TELLS, ...RESEARCH_TELLS, ...DENSITY_TELLS].map((t) => RENDERED_PATHS[t.id] ? { ...t, rendered: RENDERED_PATHS[t.id] } : t),
   ...SPECIFICITY_COPY_TELLS,

package/dist/{chunk-YFS32BZ2.js → chunk-6DRBFDWT.js}

@@ -4,7 +4,7 @@ import {
 import {
   auditSnapshot,
   fingerprint
-} from "./chunk-PFVSKIPM.js";
+} from "./chunk-DE2ZAV4G.js";
 import {
   SNAPSHOT_VERSION
 } from "./chunk-QYBAVU3P.js";

package/dist/{chunk-BBJOLR3R.js → chunk-6PZG4MJS.js}

@@ -3,7 +3,7 @@ import {
 } from "./chunk-OQXTQQAU.js";
 import {
   parseFlags
-} from "./chunk-TSO5W32N.js";
+} from "./chunk-OVWVKMPS.js";
 import {
   toJson
 } from "./chunk-QIEDBL4J.js";
@@ -22,10 +22,10 @@ import {
   hueSwatch,
   nullPrompt,
   scanSource
-} from "./chunk-PFVSKIPM.js";
+} from "./chunk-DE2ZAV4G.js";
 import {
   extractStrings
-} from "./chunk-FBWBDBW4.js";
+} from "./chunk-ONA73THJ.js";
 
 // src/null/cli.ts
 import { existsSync, mkdirSync, readdirSync, readFileSync, rmSync, statSync, writeFileSync } from "fs";
@@ -120,7 +120,7 @@ async function build(flags, io) {
   const toShoot = ids.filter((id) => existsSync(join(pages, `${id}.html`)) && !existsSync(join(shots, `${id}.json`)));
   if (toShoot.length) {
     io.out(`craft null: snapshotting ${toShoot.length} page${toShoot.length === 1 ? "" : "s"}`);
-    const { snapshotUrls } = await import("./audit-5I2WWTL6.js");
+    const { snapshotUrls } = await import("./audit-LQ2TDISV.js");
     const results = await snapshotUrls(toShoot.map((id) => pathToFileURL(join(pages, `${id}.html`)).href));
     results.forEach((r, i) => {
       const id = toShoot[i];
@@ -241,7 +241,7 @@ async function importPages(flags, io) {
   const toShoot = pages.filter((p) => !existsSync(join(shots, `${p.id}.json`)));
   if (toShoot.length) {
     io.out(`craft null: snapshotting ${toShoot.length} page${toShoot.length === 1 ? "" : "s"} from ${flags.builder}`);
-    const { snapshotUrls } = await import("./audit-5I2WWTL6.js");
+    const { snapshotUrls } = await import("./audit-LQ2TDISV.js");
     const servers = /* @__PURE__ */ new Map();
     try {
       for (const p of toShoot) if (!servers.has(p.root)) servers.set(p.root, await serveDir(p.root));

package/dist/{chunk-PFVSKIPM.js → chunk-DE2ZAV4G.js}

@@ -9,7 +9,7 @@ import {
   parseFile,
   sentencesOf,
   specificity
-} from "./chunk-FBWBDBW4.js";
+} from "./chunk-ONA73THJ.js";
 import {
   SNAPSHOT_VERSION
 } from "./chunk-QYBAVU3P.js";
@@ -2430,6 +2430,8 @@ var HOUSE = {
   "outcome-promise": { tier: "review", label: "outcome promise, promise the work, not the result" },
   // New 2026-10-19: review first, like every new tell, until estate hits are read.
   "stock-email-line": { tier: "review", label: "stock email line, start with the reason for writing and end with the next step" },
+  // New 2026-10-19 (founder): review first, like every new tell, until estate hits are read.
+  "matey-register": { tier: "review", label: "matey register, write plain and complete British English" },
   "ai-vocabulary": { tier: "review", label: "AI vocabulary" },
   "stock-phrase": { tier: "review", label: "stock phrase" },
   "hollow-imperative": { tier: "review", label: "hollow imperative" },
@@ -3025,7 +3027,7 @@ var IMAGERY_TELLS = [
 ];
 
 // src/character/check.ts
-var CATALOGUE_VERSION = "2026.10.3";
+var CATALOGUE_VERSION = "2026.10.4";
 var CATALOGUE = [
   ...[...SOURCE_TELLS, ...COPY_TELLS, ...RESEARCH_TELLS, ...DENSITY_TELLS].map((t) => RENDERED_PATHS[t.id] ? { ...t, rendered: RENDERED_PATHS[t.id] } : t),
   ...SPECIFICITY_COPY_TELLS,

package/dist/{chunk-GJY2VMPD.js → chunk-G47ZCBD5.js}

@@ -10,10 +10,10 @@ import {
   levenshtein,
   normaliseFamily,
   parseColour
-} from "./chunk-PFVSKIPM.js";
+} from "./chunk-DE2ZAV4G.js";
 import {
   TRADE_NOUNS
-} from "./chunk-FBWBDBW4.js";
+} from "./chunk-ONA73THJ.js";
 
 // src/direction/types.ts
 var DIRECTION_VERSION = 2;

package/dist/{chunk-FBWBDBW4.js → chunk-ONA73THJ.js}

@@ -645,6 +645,33 @@ var OUTCOME_PROMISES = [
   /\byou(?:['’]ll| will)\s+(?:get|see|win|receive|start getting)\s+more\b/i,
   new RegExp(`\\b(?:will|we['\u2019]ll)\\s+(?:(?:bring|drive|generate|get)\\s+you|bring|drive|generate)\\s+more\\s+(?:[\\w-]+\\s+)?${SALES_RESULTS}\\b`, "i")
 ];
+var SENTENCE_START = String.raw`(?<=^|[\n>"“]|[.!?]\s+)`;
+var MATEY = [
+  // "Alright Carlo,", "Oi Dave", "Alright, mate"
+  /\b(?:Alright|Oi)(?:,\s*|\s+)(?:mate\b|[A-Z][a-z]+\b)/,
+  // "mate" as a form of address, not "a mate who knows"
+  /,\s*mate\b|\b(?:thanks|ta|cheers|alright|oi|fussed|sorry|worries|bother|hiya|hey)\s+mate\b/i,
+  /\b(?:innit|chuffed|lovely jubbly)\b|\bbish,?\s+bash,?\s+bosh\b|\bbob['’]?s\s+your\s+uncle\b/i,
+  /\bno\s+(?:worries|bother)\b|\bnot\s+fussed\b/i,
+  // "Right then," opening a sentence, not "the right then left turn"
+  new RegExp(`${SENTENCE_START}Right,?\\s+then\\b[,!.]`),
+  // "we'll get you sorted", "all sorted", "Sorted!", not "sorted by date"
+  /\b(?:all|get(?:ting)?\s+(?:it|that|this|you|them|everything)|got\s+(?:it|that|you)|you['’]re)\s+sorted\b(?!\s+(?:by|in|into|alphabetically)\b)/i,
+  new RegExp(`${SENTENCE_START}Sorted[.!]`),
+  // "proper" as an intensifier before an adjective, not "proper planning"
+  /\bproper\s+(?:good|nice|quick|tidy|lovely|decent|chuffed|busy|mint|smart|happy|gutted|brilliant|buzzing)\b/i,
+  /\bgive\s+(?:me|us)\s+a\s+(?:shout|bell|buzz|tinkle)\b/i,
+  /\bwhen\s+you\s+(?:get|have|['’]ve\s+got)\s+a\s+(?:sec|min|mo)\b/i,
+  /\bhave\s+a\s+(?:quick\s+)?(?:gander|squiz|nosey|nose(?:\s+(?:round|around))?)\b(?!\s+for\b)/i,
+  /\bcheck\s+out\s+(?:our|my|this|these)\b/i
+];
+var CLIPPED = [
+  /\b(?:take|takes|took|taking|have|has|had|having)\s+(?:quick\s+)?look\s+(?:at|on|over|through|in)\b/i,
+  /\bgive\s+(?:it|this|that|them)\s+(?:go|try|look|read|whirl|bash)\b(?![-\w])/i,
+  new RegExp(`${SENTENCE_START}Quick\\s+one\\b(?=\\s*[:,.!?\u2014\u2013-]|\\s+(?:for you|before|on|about)\\b)`),
+  // "Alright Carlo, built you a proper site": the "I" left out
+  /(?<=^|[\n>"“]|[.!?—–-]\s*|,\s+)(?:[Bb]uilt|[Mm]ade|[Pp]ut together|[Kk]nocked up)\s+(?:you|your\s+\w+|the\s+\w+)\s+an?\b/
+];
 var NEGATION = [
   // "It's not just a haircut, it's an experience."
   /\b(?:it['’]?s|it is|this is|this isn['’]t|we['’]re|we are|they['’]re)\s+(?:not|more than)\s+(?:just|only|merely|simply)?\s*[^.!?\n]{1,60}?[,;.—-]\s*(?:it['’]?s|it is|this is|we['’]re|we are|they['’]re)\b/i,
@@ -881,6 +908,40 @@ var COPY_TELLS = [
       ]
     }
   },
+  {
+    id: "matey-register",
+    name: "Matey register",
+    generation: 2,
+    severity: "warn",
+    surface: "copy",
+    why: "'Alright Dave,', 'no worries, we'll get you sorted', 'Quick one:', 'have look at': a put-on, over-familiar British voice, with the small words clipped out. A model asked to sound British writes it; the UK is broad, and a client reads it as cringe and a little rude.",
+    fix: "Write plain, complete British English. 'Alright Dave, built you a site' becomes 'Hi Dave, I have built you a site'; 'No worries, we'll get you sorted' becomes 'We can fit you in on Thursday'.",
+    detect: phrases([...MATEY, ...CLIPPED], quoted),
+    fixtures: {
+      flag: [
+        // From the portal's seeded prospect follow-ups, 2026-10-19.
+        f("emails/followup.md", "Alright Dave, it's Dmitri. No pressure, have a look when you get a min."),
+        f("emails/followup.md", "All good if you're not fussed mate, I'll leave it there."),
+        f("emails/followup.md", "Carlo, built the shop a proper site."),
+        f("content/contact.md", "No worries, we'll get you sorted."),
+        f("emails/quote.md", "Take look on these photos and give it go."),
+        f("emails/quote.md", "Quick one: is Thursday still good?"),
+        f("emails/quote.md", "Right then, here is the plan."),
+        f("content/reviews.md", "The fitters did a proper good job and we were chuffed.")
+      ],
+      pass: [
+        f("content/home.md", "Proper planning saves a second visit."),
+        f("content/certificates.md", "Download a sorted list of certificates, sorted by date."),
+        f("content/directions.md", "At the junction, take the right then left turn."),
+        // Chair and Blade's own approved line, and "mate" as a noun.
+        f("content/home.md", "Every cut starts with a proper chat about what you actually want."),
+        f("content/home.md", "It feels like getting a cut from a mate who knows what he is doing."),
+        f("emails/quote.md", "Have a look at the quote and ring me if Thursday does not work."),
+        f("content/contact.md", "Give us a ring on 01280 700123. We take a look at the fault before quoting."),
+        f("content/home.md", "Built to last, and made for older houses.")
+      ]
+    }
+  },
   {
     id: "hollow-imperative",
     name: "Hollow imperative",