@dcluttr/dclare-mcp 0.1.4 → 0.1.6
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/context/datasets.json +0 -4750
- package/dist/services/query-guardrails.js +22 -7
- package/package.json +1 -1
package/context/datasets.json
CHANGED
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@@ -2,4756 +2,6 @@
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"version": "2026-03-06",
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"updatedAt": "2026-03-06T20:03:11.508Z",
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"datasets": [
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{
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"name": "all_brands_amazonnow_category_insights",
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"description": "All Brands Amazonnow Category Insights",
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"grain": "One row per all_brands_amazonnow_category_insights record",
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"owner": "AMAZONNOW Analytics",
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"timeDimension": "created_at",
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"tenantColumn": "brand_id",
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"cubeName": "all_brands_amazonnow_category_insights",
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"columns": [
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{
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"name": "created_at",
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"dataType": "time",
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"description": "Date",
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"synonyms": []
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},
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{
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"name": "dc_category_id",
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"dataType": "number",
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"description": "Category ID",
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"synonyms": []
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},
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{
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"name": "brand_id",
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"dataType": "string",
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"description": "Brand ID",
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"synonyms": []
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},
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{
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"name": "brand_name",
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"dataType": "string",
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"description": "Brand Name",
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"synonyms": []
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},
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{
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"name": "is_excluded",
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"dataType": "boolean",
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"description": "Is excluded",
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"synonyms": []
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},
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{
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"name": "is_current_brand",
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"dataType": "boolean",
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"description": "Is this the current brand?",
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"synonyms": []
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},
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{
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"name": "pm_key",
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"dataType": "string",
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"description": "PM Key",
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"synonyms": []
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}
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],
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"metrics": [
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{
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"name": "_count",
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"description": "Count",
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"aggregation": "count"
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},
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{
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"name": "_brand_assortment_sum",
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"description": "Brand Assortment Sum",
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"aggregation": "max"
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},
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{
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"name": "_offtake_mrp_sum",
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"description": "Offtake Mrp Sum",
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"aggregation": "sum"
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},
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{
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"name": "_qty_sold_sum",
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"description": "Qty Sold Sum",
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"aggregation": "sum"
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},
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{
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"name": "_date_brand_offtake_mrp",
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"description": "Date Brand Offtake Mrp",
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"aggregation": "sum"
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},
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{
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"name": "_date_brand_offtake_sp",
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"description": "Date Brand Offtake Sp",
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"aggregation": "sum"
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},
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{
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"name": "_doi_fe_be_sum",
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"description": "Doi Fe Be Sum",
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"aggregation": "sum"
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},
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{
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"name": "_doi_be_sum",
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"description": "Doi Be Sum",
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"aggregation": "sum"
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},
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{
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"name": "_sp",
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"description": "Sp",
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"aggregation": "sum"
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},
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{
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"name": "_est_total_traffic",
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"description": "Est Total Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_est_organic_traffic",
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"description": "Est Organic Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_est_paid_traffic",
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"description": "Est Paid Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_total_traffic",
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"description": "All Brands Est Total Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_organic_traffic",
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"description": "All Brands Est Organic Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_paid_traffic",
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"description": "All Brands Est Paid Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_brand_est_total_tos_traffic",
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"description": "Brand Est Total Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_brand_est_organic_tos_traffic",
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"description": "Brand Est Organic Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_brand_est_paid_tos_traffic",
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"description": "Brand Est Paid Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_total_tos_traffic",
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"description": "All Brands Est Total Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_organic_tos_traffic",
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"description": "All Brands Est Organic Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_all_brands_est_paid_tos_traffic",
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"description": "All Brands Est Paid Tos Traffic",
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"aggregation": "sum"
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},
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{
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"name": "_offtake_sp",
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"description": "Offtake Sp",
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"aggregation": "sum"
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},
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{
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"name": "_ppu_factor_sum",
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"description": "Ppu Factor Sum",
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"aggregation": "sum"
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},
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{
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"name": "_mrp_sum",
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"description": "Mrp Sum",
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"aggregation": "sum"
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},
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{
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"name": "_sp_sum",
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"description": "Sp Sum",
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"aggregation": "sum"
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},
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{
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"name": "_ds_count",
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"description": "Ds Count",
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"aggregation": "sum"
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},
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{
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"name": "_ls_stores",
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"description": "Ls Stores",
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"aggregation": "sum"
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},
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{
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"name": "_in_stock_stores",
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"description": "In Stock Stores",
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"aggregation": "sum"
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},
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{
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"name": "tos_overall_sov",
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"description": "Overall Share of Voice at the Top of Search",
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"aggregation": "sum"
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},
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{
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"name": "tos_organic_sov",
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"description": "Organic Share of Voice at the Top of Search",
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"aggregation": "sum"
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},
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{
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"name": "tos_ad_sov",
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"description": "Paid Share of Voice at the Top of Search",
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"aggregation": "sum"
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},
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{
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"name": "brand_assortment",
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"description": "Total unique SKUs for the given brand",
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"aggregation": "sum"
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},
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{
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"name": "offtake_mrp",
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"description": "Total Sales as provided by the platform (total qty sold * mrp)",
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"aggregation": "sum"
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},
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{
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"name": "offtake_sp",
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"description": "Total Sales (total qty sold * SP)",
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"aggregation": "sum"
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},
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{
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"name": "qty_sold",
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"description": "Total Quantity Sold as provided by the platform",
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"aggregation": "sum"
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},
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{
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"name": "ds_listing_pct",
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"description": "DS Listing %",
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"aggregation": "sum"
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},
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{
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"name": "avg_osa_ls_pct",
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"description": "Avg. OSA % in LS",
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"aggregation": "sum"
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},
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{
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"name": "avg_osa_pct",
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"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
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"aggregation": "sum"
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},
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{
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"name": "avg_discount_pct",
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"description": "Weighted average discount % for all relevant products",
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"aggregation": "sum"
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},
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{
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"name": "wt_ppu",
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"description": "Weighted average price per unit for all relevant products",
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"aggregation": "sum"
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},
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{
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"name": "doi_fe_be_pct",
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"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
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"aggregation": "sum"
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},
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{
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"name": "doi_be_pct",
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"description": "DOI (BE)",
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"aggregation": "sum"
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},
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{
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"name": "doi_fe_pct",
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"description": "Weighted average of Days of Inventory (DOI) for Frontend, based on sales",
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"aggregation": "sum"
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},
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{
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"name": "revenue_share_sp",
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"description": "% of Total Revenue",
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"aggregation": "sum"
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},
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{
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"name": "revenue_share_mrp",
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"description": "% of Total Revenue",
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"aggregation": "sum"
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},
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{
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"name": "sp_avg",
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"description": "Average Selling Price",
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"aggregation": "sum"
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},
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{
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"name": "est_total_traffic",
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"description": "Estimated Total Traffic",
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"aggregation": "sum"
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},
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{
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"name": "est_organic_traffic",
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"description": "Estimated Organic Traffic",
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"aggregation": "sum"
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},
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{
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"name": "est_paid_traffic",
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"description": "Estimated Paid Traffic",
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"aggregation": "sum"
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},
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{
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"name": "est_organic_impression",
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"description": "Organic Impressions",
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"aggregation": "sum"
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},
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{
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"name": "est_paid_impression",
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"description": "Ad Impressions",
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"aggregation": "sum"
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},
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{
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"name": "overall_sov",
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"description": "Overall Share of Voice",
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"aggregation": "sum"
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},
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{
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"name": "ad_sov",
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"description": "Paid Share of Voice",
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"aggregation": "sum"
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},
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{
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"name": "organic_sov",
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"description": "Organic Share of Voice",
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"aggregation": "sum"
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}
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],
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"segments": [
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{
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"name": "curr_brand",
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"description": "Curr Brand"
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},
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{
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"name": "inclusions",
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"description": "Inclusions"
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}
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],
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"joins": [
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{
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"cube": "amazonnow_category_map",
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"relationship": "one_to_one"
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}
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],
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"tenantEnforcement": {
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|
-
"mode": "segment",
|
|
347
|
-
"segmentName": "curr_brand"
|
|
348
|
-
},
|
|
349
|
-
"defaultSort": {
|
|
350
|
-
"member": "created_at",
|
|
351
|
-
"direction": "desc"
|
|
352
|
-
},
|
|
353
|
-
"exampleQuestions": []
|
|
354
|
-
},
|
|
355
|
-
{
|
|
356
|
-
"name": "all_brands_amazonnow_city_category_insights",
|
|
357
|
-
"description": "amazonnow All Brands City Category Insights",
|
|
358
|
-
"grain": "One row per all_brands_amazonnow_city_category_insights record",
|
|
359
|
-
"owner": "AMAZONNOW Analytics",
|
|
360
|
-
"timeDimension": "created_at",
|
|
361
|
-
"tenantColumn": "brand_id",
|
|
362
|
-
"cubeName": "all_brands_amazonnow_city_category_insights",
|
|
363
|
-
"columns": [
|
|
364
|
-
{
|
|
365
|
-
"name": "created_at",
|
|
366
|
-
"dataType": "time",
|
|
367
|
-
"description": "Date",
|
|
368
|
-
"synonyms": []
|
|
369
|
-
},
|
|
370
|
-
{
|
|
371
|
-
"name": "dc_category_id",
|
|
372
|
-
"dataType": "number",
|
|
373
|
-
"description": "Category ID",
|
|
374
|
-
"synonyms": []
|
|
375
|
-
},
|
|
376
|
-
{
|
|
377
|
-
"name": "dc_city_id",
|
|
378
|
-
"dataType": "number",
|
|
379
|
-
"description": "City ID",
|
|
380
|
-
"synonyms": []
|
|
381
|
-
},
|
|
382
|
-
{
|
|
383
|
-
"name": "brand_id",
|
|
384
|
-
"dataType": "string",
|
|
385
|
-
"description": "Brand ID",
|
|
386
|
-
"synonyms": []
|
|
387
|
-
},
|
|
388
|
-
{
|
|
389
|
-
"name": "brand_name",
|
|
390
|
-
"dataType": "string",
|
|
391
|
-
"description": "Brand Name",
|
|
392
|
-
"synonyms": []
|
|
393
|
-
},
|
|
394
|
-
{
|
|
395
|
-
"name": "is_excluded",
|
|
396
|
-
"dataType": "boolean",
|
|
397
|
-
"description": "Is excluded",
|
|
398
|
-
"synonyms": []
|
|
399
|
-
},
|
|
400
|
-
{
|
|
401
|
-
"name": "is_current_brand",
|
|
402
|
-
"dataType": "boolean",
|
|
403
|
-
"description": "Is this the current brand?",
|
|
404
|
-
"synonyms": []
|
|
405
|
-
},
|
|
406
|
-
{
|
|
407
|
-
"name": "pm_key",
|
|
408
|
-
"dataType": "string",
|
|
409
|
-
"description": "PM Key",
|
|
410
|
-
"synonyms": []
|
|
411
|
-
}
|
|
412
|
-
],
|
|
413
|
-
"metrics": [
|
|
414
|
-
{
|
|
415
|
-
"name": "_count",
|
|
416
|
-
"description": "Count",
|
|
417
|
-
"aggregation": "count"
|
|
418
|
-
},
|
|
419
|
-
{
|
|
420
|
-
"name": "_brand_assortment_sum",
|
|
421
|
-
"description": "Brand Assortment Sum",
|
|
422
|
-
"aggregation": "max"
|
|
423
|
-
},
|
|
424
|
-
{
|
|
425
|
-
"name": "_offtake_mrp_sum",
|
|
426
|
-
"description": "Offtake Mrp Sum",
|
|
427
|
-
"aggregation": "sum"
|
|
428
|
-
},
|
|
429
|
-
{
|
|
430
|
-
"name": "_qty_sold_sum",
|
|
431
|
-
"description": "Qty Sold Sum",
|
|
432
|
-
"aggregation": "sum"
|
|
433
|
-
},
|
|
434
|
-
{
|
|
435
|
-
"name": "_date_brand_offtake_mrp",
|
|
436
|
-
"description": "Date Brand Offtake Mrp",
|
|
437
|
-
"aggregation": "sum"
|
|
438
|
-
},
|
|
439
|
-
{
|
|
440
|
-
"name": "_date_brand_offtake_sp",
|
|
441
|
-
"description": "Date Brand Offtake Sp",
|
|
442
|
-
"aggregation": "sum"
|
|
443
|
-
},
|
|
444
|
-
{
|
|
445
|
-
"name": "_doi_fe_be_sum",
|
|
446
|
-
"description": "Doi Fe Be Sum",
|
|
447
|
-
"aggregation": "sum"
|
|
448
|
-
},
|
|
449
|
-
{
|
|
450
|
-
"name": "_doi_be_sum",
|
|
451
|
-
"description": "Doi Be Sum",
|
|
452
|
-
"aggregation": "sum"
|
|
453
|
-
},
|
|
454
|
-
{
|
|
455
|
-
"name": "_sp",
|
|
456
|
-
"description": "Sp",
|
|
457
|
-
"aggregation": "sum"
|
|
458
|
-
},
|
|
459
|
-
{
|
|
460
|
-
"name": "_offtake_sp",
|
|
461
|
-
"description": "Offtake Sp",
|
|
462
|
-
"aggregation": "sum"
|
|
463
|
-
},
|
|
464
|
-
{
|
|
465
|
-
"name": "_ppu_factor_sum",
|
|
466
|
-
"description": "Ppu Factor Sum",
|
|
467
|
-
"aggregation": "sum"
|
|
468
|
-
},
|
|
469
|
-
{
|
|
470
|
-
"name": "_mrp_sum",
|
|
471
|
-
"description": "Mrp Sum",
|
|
472
|
-
"aggregation": "sum"
|
|
473
|
-
},
|
|
474
|
-
{
|
|
475
|
-
"name": "_sp_sum",
|
|
476
|
-
"description": "Sp Sum",
|
|
477
|
-
"aggregation": "sum"
|
|
478
|
-
},
|
|
479
|
-
{
|
|
480
|
-
"name": "_ds_count",
|
|
481
|
-
"description": "Ds Count",
|
|
482
|
-
"aggregation": "sum"
|
|
483
|
-
},
|
|
484
|
-
{
|
|
485
|
-
"name": "_ls_stores",
|
|
486
|
-
"description": "Ls Stores",
|
|
487
|
-
"aggregation": "sum"
|
|
488
|
-
},
|
|
489
|
-
{
|
|
490
|
-
"name": "_in_stock_stores",
|
|
491
|
-
"description": "In Stock Stores",
|
|
492
|
-
"aggregation": "sum"
|
|
493
|
-
},
|
|
494
|
-
{
|
|
495
|
-
"name": "_est_total_traffic",
|
|
496
|
-
"description": "Est Total Traffic",
|
|
497
|
-
"aggregation": "sum"
|
|
498
|
-
},
|
|
499
|
-
{
|
|
500
|
-
"name": "_est_organic_traffic",
|
|
501
|
-
"description": "Est Organic Traffic",
|
|
502
|
-
"aggregation": "sum"
|
|
503
|
-
},
|
|
504
|
-
{
|
|
505
|
-
"name": "_est_paid_traffic",
|
|
506
|
-
"description": "Est Paid Traffic",
|
|
507
|
-
"aggregation": "sum"
|
|
508
|
-
},
|
|
509
|
-
{
|
|
510
|
-
"name": "_all_brands_est_total_traffic",
|
|
511
|
-
"description": "All Brands Est Total Traffic",
|
|
512
|
-
"aggregation": "sum"
|
|
513
|
-
},
|
|
514
|
-
{
|
|
515
|
-
"name": "_all_brands_est_organic_traffic",
|
|
516
|
-
"description": "All Brands Est Organic Traffic",
|
|
517
|
-
"aggregation": "sum"
|
|
518
|
-
},
|
|
519
|
-
{
|
|
520
|
-
"name": "_all_brands_est_paid_traffic",
|
|
521
|
-
"description": "All Brands Est Paid Traffic",
|
|
522
|
-
"aggregation": "sum"
|
|
523
|
-
},
|
|
524
|
-
{
|
|
525
|
-
"name": "_brand_est_total_tos_traffic",
|
|
526
|
-
"description": "Brand Est Total Tos Traffic",
|
|
527
|
-
"aggregation": "sum"
|
|
528
|
-
},
|
|
529
|
-
{
|
|
530
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
531
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
532
|
-
"aggregation": "sum"
|
|
533
|
-
},
|
|
534
|
-
{
|
|
535
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
536
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
537
|
-
"aggregation": "sum"
|
|
538
|
-
},
|
|
539
|
-
{
|
|
540
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
541
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
542
|
-
"aggregation": "sum"
|
|
543
|
-
},
|
|
544
|
-
{
|
|
545
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
546
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
547
|
-
"aggregation": "sum"
|
|
548
|
-
},
|
|
549
|
-
{
|
|
550
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
551
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
552
|
-
"aggregation": "sum"
|
|
553
|
-
},
|
|
554
|
-
{
|
|
555
|
-
"name": "tos_overall_sov",
|
|
556
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
557
|
-
"aggregation": "sum"
|
|
558
|
-
},
|
|
559
|
-
{
|
|
560
|
-
"name": "tos_organic_sov",
|
|
561
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
562
|
-
"aggregation": "sum"
|
|
563
|
-
},
|
|
564
|
-
{
|
|
565
|
-
"name": "tos_ad_sov",
|
|
566
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
567
|
-
"aggregation": "sum"
|
|
568
|
-
},
|
|
569
|
-
{
|
|
570
|
-
"name": "brand_assortment",
|
|
571
|
-
"description": "Total unique SKUs for the given brand",
|
|
572
|
-
"aggregation": "sum"
|
|
573
|
-
},
|
|
574
|
-
{
|
|
575
|
-
"name": "offtake_mrp",
|
|
576
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
577
|
-
"aggregation": "sum"
|
|
578
|
-
},
|
|
579
|
-
{
|
|
580
|
-
"name": "offtake_sp",
|
|
581
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
582
|
-
"aggregation": "sum"
|
|
583
|
-
},
|
|
584
|
-
{
|
|
585
|
-
"name": "qty_sold",
|
|
586
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
587
|
-
"aggregation": "sum"
|
|
588
|
-
},
|
|
589
|
-
{
|
|
590
|
-
"name": "ds_listing_pct",
|
|
591
|
-
"description": "DS Listing %",
|
|
592
|
-
"aggregation": "sum"
|
|
593
|
-
},
|
|
594
|
-
{
|
|
595
|
-
"name": "avg_osa_ls_pct",
|
|
596
|
-
"description": "Avg. OSA % in LS",
|
|
597
|
-
"aggregation": "sum"
|
|
598
|
-
},
|
|
599
|
-
{
|
|
600
|
-
"name": "avg_osa_pct",
|
|
601
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
602
|
-
"aggregation": "sum"
|
|
603
|
-
},
|
|
604
|
-
{
|
|
605
|
-
"name": "avg_discount_pct",
|
|
606
|
-
"description": "Weighted average discount % for all relevant products",
|
|
607
|
-
"aggregation": "sum"
|
|
608
|
-
},
|
|
609
|
-
{
|
|
610
|
-
"name": "wt_ppu",
|
|
611
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
612
|
-
"aggregation": "sum"
|
|
613
|
-
},
|
|
614
|
-
{
|
|
615
|
-
"name": "doi_fe_be_pct",
|
|
616
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
617
|
-
"aggregation": "sum"
|
|
618
|
-
},
|
|
619
|
-
{
|
|
620
|
-
"name": "doi_be_pct",
|
|
621
|
-
"description": "DOI (BE)",
|
|
622
|
-
"aggregation": "sum"
|
|
623
|
-
},
|
|
624
|
-
{
|
|
625
|
-
"name": "doi_fe_pct",
|
|
626
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend, based on sales",
|
|
627
|
-
"aggregation": "sum"
|
|
628
|
-
},
|
|
629
|
-
{
|
|
630
|
-
"name": "revenue_share_mrp",
|
|
631
|
-
"description": "% of Total Revenue",
|
|
632
|
-
"aggregation": "sum"
|
|
633
|
-
},
|
|
634
|
-
{
|
|
635
|
-
"name": "revenue_share_sp",
|
|
636
|
-
"description": "% of Total Revenue",
|
|
637
|
-
"aggregation": "sum"
|
|
638
|
-
},
|
|
639
|
-
{
|
|
640
|
-
"name": "sp_avg",
|
|
641
|
-
"description": "Average Selling Price",
|
|
642
|
-
"aggregation": "sum"
|
|
643
|
-
},
|
|
644
|
-
{
|
|
645
|
-
"name": "est_total_traffic",
|
|
646
|
-
"description": "Estimated Total Traffic",
|
|
647
|
-
"aggregation": "sum"
|
|
648
|
-
},
|
|
649
|
-
{
|
|
650
|
-
"name": "est_organic_traffic",
|
|
651
|
-
"description": "Estimated Organic Traffic",
|
|
652
|
-
"aggregation": "sum"
|
|
653
|
-
},
|
|
654
|
-
{
|
|
655
|
-
"name": "est_paid_traffic",
|
|
656
|
-
"description": "Estimated Paid Traffic",
|
|
657
|
-
"aggregation": "sum"
|
|
658
|
-
},
|
|
659
|
-
{
|
|
660
|
-
"name": "est_organic_impression",
|
|
661
|
-
"description": "Organic Impressions",
|
|
662
|
-
"aggregation": "sum"
|
|
663
|
-
},
|
|
664
|
-
{
|
|
665
|
-
"name": "est_paid_impression",
|
|
666
|
-
"description": "Ad Impressions",
|
|
667
|
-
"aggregation": "sum"
|
|
668
|
-
},
|
|
669
|
-
{
|
|
670
|
-
"name": "overall_sov",
|
|
671
|
-
"description": "Overall Share of Voice",
|
|
672
|
-
"aggregation": "sum"
|
|
673
|
-
},
|
|
674
|
-
{
|
|
675
|
-
"name": "ad_sov",
|
|
676
|
-
"description": "Paid Share of Voice",
|
|
677
|
-
"aggregation": "sum"
|
|
678
|
-
},
|
|
679
|
-
{
|
|
680
|
-
"name": "organic_sov",
|
|
681
|
-
"description": "Organic Share of Voice",
|
|
682
|
-
"aggregation": "sum"
|
|
683
|
-
}
|
|
684
|
-
],
|
|
685
|
-
"segments": [
|
|
686
|
-
{
|
|
687
|
-
"name": "curr_brand",
|
|
688
|
-
"description": "Curr Brand"
|
|
689
|
-
},
|
|
690
|
-
{
|
|
691
|
-
"name": "inclusions",
|
|
692
|
-
"description": "Inclusions"
|
|
693
|
-
}
|
|
694
|
-
],
|
|
695
|
-
"joins": [
|
|
696
|
-
{
|
|
697
|
-
"cube": "amazonnow_category_map",
|
|
698
|
-
"relationship": "one_to_one"
|
|
699
|
-
},
|
|
700
|
-
{
|
|
701
|
-
"cube": "amazonnow_city_map",
|
|
702
|
-
"relationship": "one_to_one"
|
|
703
|
-
}
|
|
704
|
-
],
|
|
705
|
-
"tenantEnforcement": {
|
|
706
|
-
"mode": "segment",
|
|
707
|
-
"segmentName": "curr_brand"
|
|
708
|
-
},
|
|
709
|
-
"defaultSort": {
|
|
710
|
-
"member": "created_at",
|
|
711
|
-
"direction": "desc"
|
|
712
|
-
},
|
|
713
|
-
"exampleQuestions": []
|
|
714
|
-
},
|
|
715
|
-
{
|
|
716
|
-
"name": "all_brands_bbnow_category_insights",
|
|
717
|
-
"description": "All Brands Bbnow Category Insights",
|
|
718
|
-
"grain": "One row per all_brands_bbnow_category_insights record",
|
|
719
|
-
"owner": "BBNOW Analytics",
|
|
720
|
-
"timeDimension": "created_at",
|
|
721
|
-
"tenantColumn": "brand_id",
|
|
722
|
-
"cubeName": "all_brands_bbnow_category_insights",
|
|
723
|
-
"columns": [
|
|
724
|
-
{
|
|
725
|
-
"name": "created_at",
|
|
726
|
-
"dataType": "time",
|
|
727
|
-
"description": "Date",
|
|
728
|
-
"synonyms": []
|
|
729
|
-
},
|
|
730
|
-
{
|
|
731
|
-
"name": "dc_category_id",
|
|
732
|
-
"dataType": "number",
|
|
733
|
-
"description": "Category ID",
|
|
734
|
-
"synonyms": []
|
|
735
|
-
},
|
|
736
|
-
{
|
|
737
|
-
"name": "brand_id",
|
|
738
|
-
"dataType": "string",
|
|
739
|
-
"description": "Brand ID",
|
|
740
|
-
"synonyms": []
|
|
741
|
-
},
|
|
742
|
-
{
|
|
743
|
-
"name": "brand_name",
|
|
744
|
-
"dataType": "string",
|
|
745
|
-
"description": "Brand Name",
|
|
746
|
-
"synonyms": []
|
|
747
|
-
},
|
|
748
|
-
{
|
|
749
|
-
"name": "is_excluded",
|
|
750
|
-
"dataType": "boolean",
|
|
751
|
-
"description": "Is excluded",
|
|
752
|
-
"synonyms": []
|
|
753
|
-
},
|
|
754
|
-
{
|
|
755
|
-
"name": "is_current_brand",
|
|
756
|
-
"dataType": "boolean",
|
|
757
|
-
"description": "Is this the current brand?",
|
|
758
|
-
"synonyms": []
|
|
759
|
-
},
|
|
760
|
-
{
|
|
761
|
-
"name": "pm_key",
|
|
762
|
-
"dataType": "string",
|
|
763
|
-
"description": "PM Key",
|
|
764
|
-
"synonyms": []
|
|
765
|
-
}
|
|
766
|
-
],
|
|
767
|
-
"metrics": [
|
|
768
|
-
{
|
|
769
|
-
"name": "_count",
|
|
770
|
-
"description": "Count",
|
|
771
|
-
"aggregation": "count"
|
|
772
|
-
},
|
|
773
|
-
{
|
|
774
|
-
"name": "_brand_assortment_sum",
|
|
775
|
-
"description": "Brand Assortment Sum",
|
|
776
|
-
"aggregation": "max"
|
|
777
|
-
},
|
|
778
|
-
{
|
|
779
|
-
"name": "_offtake_mrp_sum",
|
|
780
|
-
"description": "Offtake Mrp Sum",
|
|
781
|
-
"aggregation": "sum"
|
|
782
|
-
},
|
|
783
|
-
{
|
|
784
|
-
"name": "_qty_sold_sum",
|
|
785
|
-
"description": "Qty Sold Sum",
|
|
786
|
-
"aggregation": "sum"
|
|
787
|
-
},
|
|
788
|
-
{
|
|
789
|
-
"name": "_est_offtake_mrp_sum",
|
|
790
|
-
"description": "Est Offtake Mrp Sum",
|
|
791
|
-
"aggregation": "sum"
|
|
792
|
-
},
|
|
793
|
-
{
|
|
794
|
-
"name": "_est_offtake_sp_sum",
|
|
795
|
-
"description": "Est Offtake Sp Sum",
|
|
796
|
-
"aggregation": "sum"
|
|
797
|
-
},
|
|
798
|
-
{
|
|
799
|
-
"name": "_all_est_offtake_mrp_sum",
|
|
800
|
-
"description": "All Est Offtake Mrp Sum",
|
|
801
|
-
"aggregation": "sum"
|
|
802
|
-
},
|
|
803
|
-
{
|
|
804
|
-
"name": "_all_est_offtake_sp_sum",
|
|
805
|
-
"description": "All Est Offtake Sp Sum",
|
|
806
|
-
"aggregation": "sum"
|
|
807
|
-
},
|
|
808
|
-
{
|
|
809
|
-
"name": "_date_brand_offtake_mrp",
|
|
810
|
-
"description": "Date Brand Offtake Mrp",
|
|
811
|
-
"aggregation": "sum"
|
|
812
|
-
},
|
|
813
|
-
{
|
|
814
|
-
"name": "_date_brand_offtake_sp",
|
|
815
|
-
"description": "Date Brand Offtake Sp",
|
|
816
|
-
"aggregation": "sum"
|
|
817
|
-
},
|
|
818
|
-
{
|
|
819
|
-
"name": "_doi_fe_be_sum",
|
|
820
|
-
"description": "Doi Fe Be Sum",
|
|
821
|
-
"aggregation": "sum"
|
|
822
|
-
},
|
|
823
|
-
{
|
|
824
|
-
"name": "_doi_be_sum",
|
|
825
|
-
"description": "Doi Be Sum",
|
|
826
|
-
"aggregation": "sum"
|
|
827
|
-
},
|
|
828
|
-
{
|
|
829
|
-
"name": "_sp",
|
|
830
|
-
"description": "Sp",
|
|
831
|
-
"aggregation": "sum"
|
|
832
|
-
},
|
|
833
|
-
{
|
|
834
|
-
"name": "_est_total_traffic",
|
|
835
|
-
"description": "Est Total Traffic",
|
|
836
|
-
"aggregation": "sum"
|
|
837
|
-
},
|
|
838
|
-
{
|
|
839
|
-
"name": "_est_organic_traffic",
|
|
840
|
-
"description": "Est Organic Traffic",
|
|
841
|
-
"aggregation": "sum"
|
|
842
|
-
},
|
|
843
|
-
{
|
|
844
|
-
"name": "_est_paid_traffic",
|
|
845
|
-
"description": "Est Paid Traffic",
|
|
846
|
-
"aggregation": "sum"
|
|
847
|
-
},
|
|
848
|
-
{
|
|
849
|
-
"name": "_all_brands_est_total_traffic",
|
|
850
|
-
"description": "All Brands Est Total Traffic",
|
|
851
|
-
"aggregation": "sum"
|
|
852
|
-
},
|
|
853
|
-
{
|
|
854
|
-
"name": "_all_brands_est_organic_traffic",
|
|
855
|
-
"description": "All Brands Est Organic Traffic",
|
|
856
|
-
"aggregation": "sum"
|
|
857
|
-
},
|
|
858
|
-
{
|
|
859
|
-
"name": "_all_brands_est_paid_traffic",
|
|
860
|
-
"description": "All Brands Est Paid Traffic",
|
|
861
|
-
"aggregation": "sum"
|
|
862
|
-
},
|
|
863
|
-
{
|
|
864
|
-
"name": "_brand_est_total_tos_traffic",
|
|
865
|
-
"description": "Brand Est Total Tos Traffic",
|
|
866
|
-
"aggregation": "sum"
|
|
867
|
-
},
|
|
868
|
-
{
|
|
869
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
870
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
871
|
-
"aggregation": "sum"
|
|
872
|
-
},
|
|
873
|
-
{
|
|
874
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
875
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
876
|
-
"aggregation": "sum"
|
|
877
|
-
},
|
|
878
|
-
{
|
|
879
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
880
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
881
|
-
"aggregation": "sum"
|
|
882
|
-
},
|
|
883
|
-
{
|
|
884
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
885
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
886
|
-
"aggregation": "sum"
|
|
887
|
-
},
|
|
888
|
-
{
|
|
889
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
890
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
891
|
-
"aggregation": "sum"
|
|
892
|
-
},
|
|
893
|
-
{
|
|
894
|
-
"name": "_offtake_sp",
|
|
895
|
-
"description": "Offtake Sp",
|
|
896
|
-
"aggregation": "sum"
|
|
897
|
-
},
|
|
898
|
-
{
|
|
899
|
-
"name": "_ppu_factor_sum",
|
|
900
|
-
"description": "Ppu Factor Sum",
|
|
901
|
-
"aggregation": "sum"
|
|
902
|
-
},
|
|
903
|
-
{
|
|
904
|
-
"name": "_mrp_sum",
|
|
905
|
-
"description": "Mrp Sum",
|
|
906
|
-
"aggregation": "sum"
|
|
907
|
-
},
|
|
908
|
-
{
|
|
909
|
-
"name": "_sp_sum",
|
|
910
|
-
"description": "Sp Sum",
|
|
911
|
-
"aggregation": "sum"
|
|
912
|
-
},
|
|
913
|
-
{
|
|
914
|
-
"name": "_ds_count",
|
|
915
|
-
"description": "Ds Count",
|
|
916
|
-
"aggregation": "sum"
|
|
917
|
-
},
|
|
918
|
-
{
|
|
919
|
-
"name": "_ls_stores",
|
|
920
|
-
"description": "Ls Stores",
|
|
921
|
-
"aggregation": "sum"
|
|
922
|
-
},
|
|
923
|
-
{
|
|
924
|
-
"name": "_in_stock_stores",
|
|
925
|
-
"description": "In Stock Stores",
|
|
926
|
-
"aggregation": "sum"
|
|
927
|
-
},
|
|
928
|
-
{
|
|
929
|
-
"name": "tos_overall_sov",
|
|
930
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
931
|
-
"aggregation": "sum"
|
|
932
|
-
},
|
|
933
|
-
{
|
|
934
|
-
"name": "tos_organic_sov",
|
|
935
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
936
|
-
"aggregation": "sum"
|
|
937
|
-
},
|
|
938
|
-
{
|
|
939
|
-
"name": "tos_ad_sov",
|
|
940
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
941
|
-
"aggregation": "sum"
|
|
942
|
-
},
|
|
943
|
-
{
|
|
944
|
-
"name": "brand_assortment",
|
|
945
|
-
"description": "Total unique SKUs for the given brand",
|
|
946
|
-
"aggregation": "sum"
|
|
947
|
-
},
|
|
948
|
-
{
|
|
949
|
-
"name": "offtake_mrp",
|
|
950
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
951
|
-
"aggregation": "sum"
|
|
952
|
-
},
|
|
953
|
-
{
|
|
954
|
-
"name": "offtake_sp",
|
|
955
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
956
|
-
"aggregation": "sum"
|
|
957
|
-
},
|
|
958
|
-
{
|
|
959
|
-
"name": "qty_sold",
|
|
960
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
961
|
-
"aggregation": "sum"
|
|
962
|
-
},
|
|
963
|
-
{
|
|
964
|
-
"name": "est_market_size_mrp",
|
|
965
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
966
|
-
"aggregation": "sum"
|
|
967
|
-
},
|
|
968
|
-
{
|
|
969
|
-
"name": "est_market_size_sp",
|
|
970
|
-
"description": "Estimated total market size calculated as (Sales SP × 100) / Market Share %",
|
|
971
|
-
"aggregation": "sum"
|
|
972
|
-
},
|
|
973
|
-
{
|
|
974
|
-
"name": "estimated_market_share_mrp",
|
|
975
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
976
|
-
"aggregation": "sum"
|
|
977
|
-
},
|
|
978
|
-
{
|
|
979
|
-
"name": "estimated_market_share_sp",
|
|
980
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
981
|
-
"aggregation": "sum"
|
|
982
|
-
},
|
|
983
|
-
{
|
|
984
|
-
"name": "ds_listing_pct",
|
|
985
|
-
"description": "DS Listing %",
|
|
986
|
-
"aggregation": "sum"
|
|
987
|
-
},
|
|
988
|
-
{
|
|
989
|
-
"name": "avg_osa_ls_pct",
|
|
990
|
-
"description": "Avg. OSA % in LS",
|
|
991
|
-
"aggregation": "sum"
|
|
992
|
-
},
|
|
993
|
-
{
|
|
994
|
-
"name": "avg_osa_pct",
|
|
995
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
996
|
-
"aggregation": "sum"
|
|
997
|
-
},
|
|
998
|
-
{
|
|
999
|
-
"name": "avg_discount_pct",
|
|
1000
|
-
"description": "Weighted average discount % for all relevant products",
|
|
1001
|
-
"aggregation": "sum"
|
|
1002
|
-
},
|
|
1003
|
-
{
|
|
1004
|
-
"name": "wt_ppu",
|
|
1005
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
1006
|
-
"aggregation": "sum"
|
|
1007
|
-
},
|
|
1008
|
-
{
|
|
1009
|
-
"name": "doi_fe_be_pct",
|
|
1010
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
1011
|
-
"aggregation": "sum"
|
|
1012
|
-
},
|
|
1013
|
-
{
|
|
1014
|
-
"name": "doi_be_pct",
|
|
1015
|
-
"description": "DOI (BE)",
|
|
1016
|
-
"aggregation": "sum"
|
|
1017
|
-
},
|
|
1018
|
-
{
|
|
1019
|
-
"name": "doi_fe_pct",
|
|
1020
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend, based on sales",
|
|
1021
|
-
"aggregation": "sum"
|
|
1022
|
-
},
|
|
1023
|
-
{
|
|
1024
|
-
"name": "revenue_share_sp",
|
|
1025
|
-
"description": "% of Total Revenue",
|
|
1026
|
-
"aggregation": "sum"
|
|
1027
|
-
},
|
|
1028
|
-
{
|
|
1029
|
-
"name": "revenue_share_mrp",
|
|
1030
|
-
"description": "% of Total Revenue",
|
|
1031
|
-
"aggregation": "sum"
|
|
1032
|
-
},
|
|
1033
|
-
{
|
|
1034
|
-
"name": "sp_avg",
|
|
1035
|
-
"description": "Average Selling Price",
|
|
1036
|
-
"aggregation": "sum"
|
|
1037
|
-
},
|
|
1038
|
-
{
|
|
1039
|
-
"name": "est_total_traffic",
|
|
1040
|
-
"description": "Estimated Total Traffic",
|
|
1041
|
-
"aggregation": "sum"
|
|
1042
|
-
},
|
|
1043
|
-
{
|
|
1044
|
-
"name": "est_organic_traffic",
|
|
1045
|
-
"description": "Estimated Organic Traffic",
|
|
1046
|
-
"aggregation": "sum"
|
|
1047
|
-
},
|
|
1048
|
-
{
|
|
1049
|
-
"name": "est_paid_traffic",
|
|
1050
|
-
"description": "Estimated Paid Traffic",
|
|
1051
|
-
"aggregation": "sum"
|
|
1052
|
-
},
|
|
1053
|
-
{
|
|
1054
|
-
"name": "est_organic_impression",
|
|
1055
|
-
"description": "Organic Impressions",
|
|
1056
|
-
"aggregation": "sum"
|
|
1057
|
-
},
|
|
1058
|
-
{
|
|
1059
|
-
"name": "est_paid_impression",
|
|
1060
|
-
"description": "Ad Impressions",
|
|
1061
|
-
"aggregation": "sum"
|
|
1062
|
-
},
|
|
1063
|
-
{
|
|
1064
|
-
"name": "overall_sov",
|
|
1065
|
-
"description": "Overall Share of Voice",
|
|
1066
|
-
"aggregation": "sum"
|
|
1067
|
-
},
|
|
1068
|
-
{
|
|
1069
|
-
"name": "ad_sov",
|
|
1070
|
-
"description": "Paid Share of Voice",
|
|
1071
|
-
"aggregation": "sum"
|
|
1072
|
-
},
|
|
1073
|
-
{
|
|
1074
|
-
"name": "organic_sov",
|
|
1075
|
-
"description": "Organic Share of Voice",
|
|
1076
|
-
"aggregation": "sum"
|
|
1077
|
-
}
|
|
1078
|
-
],
|
|
1079
|
-
"segments": [
|
|
1080
|
-
{
|
|
1081
|
-
"name": "curr_brand",
|
|
1082
|
-
"description": "Curr Brand"
|
|
1083
|
-
},
|
|
1084
|
-
{
|
|
1085
|
-
"name": "inclusions",
|
|
1086
|
-
"description": "Inclusions"
|
|
1087
|
-
}
|
|
1088
|
-
],
|
|
1089
|
-
"joins": [
|
|
1090
|
-
{
|
|
1091
|
-
"cube": "bbnow_category_map",
|
|
1092
|
-
"relationship": "one_to_one"
|
|
1093
|
-
}
|
|
1094
|
-
],
|
|
1095
|
-
"tenantEnforcement": {
|
|
1096
|
-
"mode": "segment",
|
|
1097
|
-
"segmentName": "curr_brand"
|
|
1098
|
-
},
|
|
1099
|
-
"defaultSort": {
|
|
1100
|
-
"member": "created_at",
|
|
1101
|
-
"direction": "desc"
|
|
1102
|
-
},
|
|
1103
|
-
"exampleQuestions": []
|
|
1104
|
-
},
|
|
1105
|
-
{
|
|
1106
|
-
"name": "all_brands_bbnow_city_category_insights",
|
|
1107
|
-
"description": "BBNow All Brands City Category Insights",
|
|
1108
|
-
"grain": "One row per all_brands_bbnow_city_category_insights record",
|
|
1109
|
-
"owner": "BBNOW Analytics",
|
|
1110
|
-
"timeDimension": "created_at",
|
|
1111
|
-
"tenantColumn": "brand_id",
|
|
1112
|
-
"cubeName": "all_brands_bbnow_city_category_insights",
|
|
1113
|
-
"columns": [
|
|
1114
|
-
{
|
|
1115
|
-
"name": "created_at",
|
|
1116
|
-
"dataType": "time",
|
|
1117
|
-
"description": "Date",
|
|
1118
|
-
"synonyms": []
|
|
1119
|
-
},
|
|
1120
|
-
{
|
|
1121
|
-
"name": "dc_category_id",
|
|
1122
|
-
"dataType": "number",
|
|
1123
|
-
"description": "Category ID",
|
|
1124
|
-
"synonyms": []
|
|
1125
|
-
},
|
|
1126
|
-
{
|
|
1127
|
-
"name": "dc_city_id",
|
|
1128
|
-
"dataType": "number",
|
|
1129
|
-
"description": "City ID",
|
|
1130
|
-
"synonyms": []
|
|
1131
|
-
},
|
|
1132
|
-
{
|
|
1133
|
-
"name": "brand_id",
|
|
1134
|
-
"dataType": "string",
|
|
1135
|
-
"description": "Brand ID",
|
|
1136
|
-
"synonyms": []
|
|
1137
|
-
},
|
|
1138
|
-
{
|
|
1139
|
-
"name": "brand_name",
|
|
1140
|
-
"dataType": "string",
|
|
1141
|
-
"description": "Brand Name",
|
|
1142
|
-
"synonyms": []
|
|
1143
|
-
},
|
|
1144
|
-
{
|
|
1145
|
-
"name": "is_excluded",
|
|
1146
|
-
"dataType": "boolean",
|
|
1147
|
-
"description": "Is excluded",
|
|
1148
|
-
"synonyms": []
|
|
1149
|
-
},
|
|
1150
|
-
{
|
|
1151
|
-
"name": "is_current_brand",
|
|
1152
|
-
"dataType": "boolean",
|
|
1153
|
-
"description": "Is this the current brand?",
|
|
1154
|
-
"synonyms": []
|
|
1155
|
-
},
|
|
1156
|
-
{
|
|
1157
|
-
"name": "pm_key",
|
|
1158
|
-
"dataType": "string",
|
|
1159
|
-
"description": "PM Key",
|
|
1160
|
-
"synonyms": []
|
|
1161
|
-
}
|
|
1162
|
-
],
|
|
1163
|
-
"metrics": [
|
|
1164
|
-
{
|
|
1165
|
-
"name": "_count",
|
|
1166
|
-
"description": "Count",
|
|
1167
|
-
"aggregation": "count"
|
|
1168
|
-
},
|
|
1169
|
-
{
|
|
1170
|
-
"name": "_brand_assortment_sum",
|
|
1171
|
-
"description": "Brand Assortment Sum",
|
|
1172
|
-
"aggregation": "max"
|
|
1173
|
-
},
|
|
1174
|
-
{
|
|
1175
|
-
"name": "_offtake_mrp_sum",
|
|
1176
|
-
"description": "Offtake Mrp Sum",
|
|
1177
|
-
"aggregation": "sum"
|
|
1178
|
-
},
|
|
1179
|
-
{
|
|
1180
|
-
"name": "_qty_sold_sum",
|
|
1181
|
-
"description": "Qty Sold Sum",
|
|
1182
|
-
"aggregation": "sum"
|
|
1183
|
-
},
|
|
1184
|
-
{
|
|
1185
|
-
"name": "_date_brand_offtake_mrp",
|
|
1186
|
-
"description": "Date Brand Offtake Mrp",
|
|
1187
|
-
"aggregation": "sum"
|
|
1188
|
-
},
|
|
1189
|
-
{
|
|
1190
|
-
"name": "_date_brand_offtake_sp",
|
|
1191
|
-
"description": "Date Brand Offtake Sp",
|
|
1192
|
-
"aggregation": "sum"
|
|
1193
|
-
},
|
|
1194
|
-
{
|
|
1195
|
-
"name": "_doi_fe_be_sum",
|
|
1196
|
-
"description": "Doi Fe Be Sum",
|
|
1197
|
-
"aggregation": "sum"
|
|
1198
|
-
},
|
|
1199
|
-
{
|
|
1200
|
-
"name": "_doi_be_sum",
|
|
1201
|
-
"description": "Doi Be Sum",
|
|
1202
|
-
"aggregation": "sum"
|
|
1203
|
-
},
|
|
1204
|
-
{
|
|
1205
|
-
"name": "_sp",
|
|
1206
|
-
"description": "Sp",
|
|
1207
|
-
"aggregation": "sum"
|
|
1208
|
-
},
|
|
1209
|
-
{
|
|
1210
|
-
"name": "_offtake_sp",
|
|
1211
|
-
"description": "Offtake Sp",
|
|
1212
|
-
"aggregation": "sum"
|
|
1213
|
-
},
|
|
1214
|
-
{
|
|
1215
|
-
"name": "_ppu_factor_sum",
|
|
1216
|
-
"description": "Ppu Factor Sum",
|
|
1217
|
-
"aggregation": "sum"
|
|
1218
|
-
},
|
|
1219
|
-
{
|
|
1220
|
-
"name": "_mrp_sum",
|
|
1221
|
-
"description": "Mrp Sum",
|
|
1222
|
-
"aggregation": "sum"
|
|
1223
|
-
},
|
|
1224
|
-
{
|
|
1225
|
-
"name": "_sp_sum",
|
|
1226
|
-
"description": "Sp Sum",
|
|
1227
|
-
"aggregation": "sum"
|
|
1228
|
-
},
|
|
1229
|
-
{
|
|
1230
|
-
"name": "_ds_count",
|
|
1231
|
-
"description": "Ds Count",
|
|
1232
|
-
"aggregation": "sum"
|
|
1233
|
-
},
|
|
1234
|
-
{
|
|
1235
|
-
"name": "_ls_stores",
|
|
1236
|
-
"description": "Ls Stores",
|
|
1237
|
-
"aggregation": "sum"
|
|
1238
|
-
},
|
|
1239
|
-
{
|
|
1240
|
-
"name": "_in_stock_stores",
|
|
1241
|
-
"description": "In Stock Stores",
|
|
1242
|
-
"aggregation": "sum"
|
|
1243
|
-
},
|
|
1244
|
-
{
|
|
1245
|
-
"name": "_est_total_traffic",
|
|
1246
|
-
"description": "Est Total Traffic",
|
|
1247
|
-
"aggregation": "sum"
|
|
1248
|
-
},
|
|
1249
|
-
{
|
|
1250
|
-
"name": "_est_organic_traffic",
|
|
1251
|
-
"description": "Est Organic Traffic",
|
|
1252
|
-
"aggregation": "sum"
|
|
1253
|
-
},
|
|
1254
|
-
{
|
|
1255
|
-
"name": "_est_paid_traffic",
|
|
1256
|
-
"description": "Est Paid Traffic",
|
|
1257
|
-
"aggregation": "sum"
|
|
1258
|
-
},
|
|
1259
|
-
{
|
|
1260
|
-
"name": "_all_brands_est_total_traffic",
|
|
1261
|
-
"description": "All Brands Est Total Traffic",
|
|
1262
|
-
"aggregation": "sum"
|
|
1263
|
-
},
|
|
1264
|
-
{
|
|
1265
|
-
"name": "_all_brands_est_organic_traffic",
|
|
1266
|
-
"description": "All Brands Est Organic Traffic",
|
|
1267
|
-
"aggregation": "sum"
|
|
1268
|
-
},
|
|
1269
|
-
{
|
|
1270
|
-
"name": "_all_brands_est_paid_traffic",
|
|
1271
|
-
"description": "All Brands Est Paid Traffic",
|
|
1272
|
-
"aggregation": "sum"
|
|
1273
|
-
},
|
|
1274
|
-
{
|
|
1275
|
-
"name": "_brand_est_total_tos_traffic",
|
|
1276
|
-
"description": "Brand Est Total Tos Traffic",
|
|
1277
|
-
"aggregation": "sum"
|
|
1278
|
-
},
|
|
1279
|
-
{
|
|
1280
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
1281
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
1282
|
-
"aggregation": "sum"
|
|
1283
|
-
},
|
|
1284
|
-
{
|
|
1285
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
1286
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
1287
|
-
"aggregation": "sum"
|
|
1288
|
-
},
|
|
1289
|
-
{
|
|
1290
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
1291
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
1292
|
-
"aggregation": "sum"
|
|
1293
|
-
},
|
|
1294
|
-
{
|
|
1295
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
1296
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
1297
|
-
"aggregation": "sum"
|
|
1298
|
-
},
|
|
1299
|
-
{
|
|
1300
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
1301
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
1302
|
-
"aggregation": "sum"
|
|
1303
|
-
},
|
|
1304
|
-
{
|
|
1305
|
-
"name": "tos_overall_sov",
|
|
1306
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
1307
|
-
"aggregation": "sum"
|
|
1308
|
-
},
|
|
1309
|
-
{
|
|
1310
|
-
"name": "tos_organic_sov",
|
|
1311
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
1312
|
-
"aggregation": "sum"
|
|
1313
|
-
},
|
|
1314
|
-
{
|
|
1315
|
-
"name": "tos_ad_sov",
|
|
1316
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
1317
|
-
"aggregation": "sum"
|
|
1318
|
-
},
|
|
1319
|
-
{
|
|
1320
|
-
"name": "brand_assortment",
|
|
1321
|
-
"description": "Total unique SKUs for the given brand",
|
|
1322
|
-
"aggregation": "sum"
|
|
1323
|
-
},
|
|
1324
|
-
{
|
|
1325
|
-
"name": "offtake_mrp",
|
|
1326
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
1327
|
-
"aggregation": "sum"
|
|
1328
|
-
},
|
|
1329
|
-
{
|
|
1330
|
-
"name": "offtake_sp",
|
|
1331
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
1332
|
-
"aggregation": "sum"
|
|
1333
|
-
},
|
|
1334
|
-
{
|
|
1335
|
-
"name": "qty_sold",
|
|
1336
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
1337
|
-
"aggregation": "sum"
|
|
1338
|
-
},
|
|
1339
|
-
{
|
|
1340
|
-
"name": "ds_listing_pct",
|
|
1341
|
-
"description": "DS Listing %",
|
|
1342
|
-
"aggregation": "sum"
|
|
1343
|
-
},
|
|
1344
|
-
{
|
|
1345
|
-
"name": "avg_osa_ls_pct",
|
|
1346
|
-
"description": "Avg. OSA % in LS",
|
|
1347
|
-
"aggregation": "sum"
|
|
1348
|
-
},
|
|
1349
|
-
{
|
|
1350
|
-
"name": "avg_osa_pct",
|
|
1351
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
1352
|
-
"aggregation": "sum"
|
|
1353
|
-
},
|
|
1354
|
-
{
|
|
1355
|
-
"name": "avg_discount_pct",
|
|
1356
|
-
"description": "Weighted average discount % for all relevant products",
|
|
1357
|
-
"aggregation": "sum"
|
|
1358
|
-
},
|
|
1359
|
-
{
|
|
1360
|
-
"name": "wt_ppu",
|
|
1361
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
1362
|
-
"aggregation": "sum"
|
|
1363
|
-
},
|
|
1364
|
-
{
|
|
1365
|
-
"name": "doi_fe_be_pct",
|
|
1366
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
1367
|
-
"aggregation": "sum"
|
|
1368
|
-
},
|
|
1369
|
-
{
|
|
1370
|
-
"name": "doi_be_pct",
|
|
1371
|
-
"description": "DOI (BE)",
|
|
1372
|
-
"aggregation": "sum"
|
|
1373
|
-
},
|
|
1374
|
-
{
|
|
1375
|
-
"name": "doi_fe_pct",
|
|
1376
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend, based on sales",
|
|
1377
|
-
"aggregation": "sum"
|
|
1378
|
-
},
|
|
1379
|
-
{
|
|
1380
|
-
"name": "revenue_share_mrp",
|
|
1381
|
-
"description": "% of Total Revenue",
|
|
1382
|
-
"aggregation": "sum"
|
|
1383
|
-
},
|
|
1384
|
-
{
|
|
1385
|
-
"name": "revenue_share_sp",
|
|
1386
|
-
"description": "% of Total Revenue",
|
|
1387
|
-
"aggregation": "sum"
|
|
1388
|
-
},
|
|
1389
|
-
{
|
|
1390
|
-
"name": "sp_avg",
|
|
1391
|
-
"description": "Average Selling Price",
|
|
1392
|
-
"aggregation": "sum"
|
|
1393
|
-
},
|
|
1394
|
-
{
|
|
1395
|
-
"name": "est_total_traffic",
|
|
1396
|
-
"description": "Estimated Total Traffic",
|
|
1397
|
-
"aggregation": "sum"
|
|
1398
|
-
},
|
|
1399
|
-
{
|
|
1400
|
-
"name": "est_organic_traffic",
|
|
1401
|
-
"description": "Estimated Organic Traffic",
|
|
1402
|
-
"aggregation": "sum"
|
|
1403
|
-
},
|
|
1404
|
-
{
|
|
1405
|
-
"name": "est_paid_traffic",
|
|
1406
|
-
"description": "Estimated Paid Traffic",
|
|
1407
|
-
"aggregation": "sum"
|
|
1408
|
-
},
|
|
1409
|
-
{
|
|
1410
|
-
"name": "est_organic_impression",
|
|
1411
|
-
"description": "Organic Impressions",
|
|
1412
|
-
"aggregation": "sum"
|
|
1413
|
-
},
|
|
1414
|
-
{
|
|
1415
|
-
"name": "est_paid_impression",
|
|
1416
|
-
"description": "Ad Impressions",
|
|
1417
|
-
"aggregation": "sum"
|
|
1418
|
-
},
|
|
1419
|
-
{
|
|
1420
|
-
"name": "overall_sov",
|
|
1421
|
-
"description": "Overall Share of Voice",
|
|
1422
|
-
"aggregation": "sum"
|
|
1423
|
-
},
|
|
1424
|
-
{
|
|
1425
|
-
"name": "ad_sov",
|
|
1426
|
-
"description": "Paid Share of Voice",
|
|
1427
|
-
"aggregation": "sum"
|
|
1428
|
-
},
|
|
1429
|
-
{
|
|
1430
|
-
"name": "organic_sov",
|
|
1431
|
-
"description": "Organic Share of Voice",
|
|
1432
|
-
"aggregation": "sum"
|
|
1433
|
-
}
|
|
1434
|
-
],
|
|
1435
|
-
"segments": [
|
|
1436
|
-
{
|
|
1437
|
-
"name": "curr_brand",
|
|
1438
|
-
"description": "Curr Brand"
|
|
1439
|
-
},
|
|
1440
|
-
{
|
|
1441
|
-
"name": "inclusions",
|
|
1442
|
-
"description": "Inclusions"
|
|
1443
|
-
}
|
|
1444
|
-
],
|
|
1445
|
-
"joins": [
|
|
1446
|
-
{
|
|
1447
|
-
"cube": "bbnow_category_map",
|
|
1448
|
-
"relationship": "one_to_one"
|
|
1449
|
-
},
|
|
1450
|
-
{
|
|
1451
|
-
"cube": "bbnow_city_map",
|
|
1452
|
-
"relationship": "one_to_one"
|
|
1453
|
-
}
|
|
1454
|
-
],
|
|
1455
|
-
"tenantEnforcement": {
|
|
1456
|
-
"mode": "segment",
|
|
1457
|
-
"segmentName": "curr_brand"
|
|
1458
|
-
},
|
|
1459
|
-
"defaultSort": {
|
|
1460
|
-
"member": "created_at",
|
|
1461
|
-
"direction": "desc"
|
|
1462
|
-
},
|
|
1463
|
-
"exampleQuestions": []
|
|
1464
|
-
},
|
|
1465
|
-
{
|
|
1466
|
-
"name": "all_brands_blinkit_category_insights",
|
|
1467
|
-
"description": "Category-level performance insights across all brands on Blinkit, including sales, market share, availability, pricing, and visibility metrics.",
|
|
1468
|
-
"grain": "One row per date, brand, and category.",
|
|
1469
|
-
"owner": "BLINKIT Analytics",
|
|
1470
|
-
"timeDimension": "created_at",
|
|
1471
|
-
"tenantColumn": "brand_id",
|
|
1472
|
-
"cubeName": "all_brands_blinkit_category_insights",
|
|
1473
|
-
"columns": [
|
|
1474
|
-
{
|
|
1475
|
-
"name": "created_at",
|
|
1476
|
-
"dataType": "time",
|
|
1477
|
-
"description": "The date of the record or observation.",
|
|
1478
|
-
"synonyms": []
|
|
1479
|
-
},
|
|
1480
|
-
{
|
|
1481
|
-
"name": "dc_category_id",
|
|
1482
|
-
"dataType": "number",
|
|
1483
|
-
"description": "Internal Dcluttr category identifier for Blinkit.",
|
|
1484
|
-
"synonyms": []
|
|
1485
|
-
},
|
|
1486
|
-
{
|
|
1487
|
-
"name": "brand_id",
|
|
1488
|
-
"dataType": "string",
|
|
1489
|
-
"description": "Identifier of the brand.",
|
|
1490
|
-
"synonyms": []
|
|
1491
|
-
},
|
|
1492
|
-
{
|
|
1493
|
-
"name": "brand_name",
|
|
1494
|
-
"dataType": "string",
|
|
1495
|
-
"description": "Name of the brand.",
|
|
1496
|
-
"synonyms": []
|
|
1497
|
-
},
|
|
1498
|
-
{
|
|
1499
|
-
"name": "is_excluded",
|
|
1500
|
-
"dataType": "boolean",
|
|
1501
|
-
"description": "Boolean flag indicating whether this product is excluded from analysis.",
|
|
1502
|
-
"synonyms": []
|
|
1503
|
-
},
|
|
1504
|
-
{
|
|
1505
|
-
"name": "is_current_brand",
|
|
1506
|
-
"dataType": "boolean",
|
|
1507
|
-
"description": "Boolean flag indicating whether this is the currently selected brand.",
|
|
1508
|
-
"synonyms": []
|
|
1509
|
-
},
|
|
1510
|
-
{
|
|
1511
|
-
"name": "pm_key",
|
|
1512
|
-
"dataType": "string",
|
|
1513
|
-
"description": "Primary key used for unique row identification.",
|
|
1514
|
-
"synonyms": []
|
|
1515
|
-
}
|
|
1516
|
-
],
|
|
1517
|
-
"metrics": [
|
|
1518
|
-
{
|
|
1519
|
-
"name": "_count",
|
|
1520
|
-
"description": "Internal base count measure.",
|
|
1521
|
-
"aggregation": "count"
|
|
1522
|
-
},
|
|
1523
|
-
{
|
|
1524
|
-
"name": "_brand_assortment_sum",
|
|
1525
|
-
"description": "Brand Assortment Sum",
|
|
1526
|
-
"aggregation": "max"
|
|
1527
|
-
},
|
|
1528
|
-
{
|
|
1529
|
-
"name": "_offtake_mrp_sum",
|
|
1530
|
-
"description": "Internal sum of offtake at MRP.",
|
|
1531
|
-
"aggregation": "sum"
|
|
1532
|
-
},
|
|
1533
|
-
{
|
|
1534
|
-
"name": "_offtake_sp_sum",
|
|
1535
|
-
"description": "Internal sum of offtake at selling price.",
|
|
1536
|
-
"aggregation": "sum"
|
|
1537
|
-
},
|
|
1538
|
-
{
|
|
1539
|
-
"name": "_qty_sold_sum",
|
|
1540
|
-
"description": "Internal sum of quantity sold.",
|
|
1541
|
-
"aggregation": "sum"
|
|
1542
|
-
},
|
|
1543
|
-
{
|
|
1544
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
1545
|
-
"description": "Internal sum of brand estimated offtake at MRP.",
|
|
1546
|
-
"aggregation": "sum"
|
|
1547
|
-
},
|
|
1548
|
-
{
|
|
1549
|
-
"name": "_estimated_offtake_sp_sum",
|
|
1550
|
-
"description": "Internal sum of brand estimated offtake at selling price.",
|
|
1551
|
-
"aggregation": "sum"
|
|
1552
|
-
},
|
|
1553
|
-
{
|
|
1554
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
1555
|
-
"description": "Internal sum of all brands estimated offtake at selling price.",
|
|
1556
|
-
"aggregation": "sum"
|
|
1557
|
-
},
|
|
1558
|
-
{
|
|
1559
|
-
"name": "_date_brand_offtake_mrp",
|
|
1560
|
-
"description": "Internal sum of date-level brand offtake at MRP.",
|
|
1561
|
-
"aggregation": "sum"
|
|
1562
|
-
},
|
|
1563
|
-
{
|
|
1564
|
-
"name": "_date_brand_offtake_sp",
|
|
1565
|
-
"description": "Internal sum of date-level brand offtake at selling price.",
|
|
1566
|
-
"aggregation": "sum"
|
|
1567
|
-
},
|
|
1568
|
-
{
|
|
1569
|
-
"name": "_ds_listing_sum",
|
|
1570
|
-
"description": "Internal sum of dark store listing factor.",
|
|
1571
|
-
"aggregation": "sum"
|
|
1572
|
-
},
|
|
1573
|
-
{
|
|
1574
|
-
"name": "_wt_osa_ls_sum",
|
|
1575
|
-
"description": "Internal sum of weighted OSA in listed stores factor.",
|
|
1576
|
-
"aggregation": "sum"
|
|
1577
|
-
},
|
|
1578
|
-
{
|
|
1579
|
-
"name": "_wt_osa_sum",
|
|
1580
|
-
"description": "Internal sum of weighted OSA factor.",
|
|
1581
|
-
"aggregation": "sum"
|
|
1582
|
-
},
|
|
1583
|
-
{
|
|
1584
|
-
"name": "_wt_discount_sum",
|
|
1585
|
-
"description": "Wt Discount Sum",
|
|
1586
|
-
"aggregation": "sum"
|
|
1587
|
-
},
|
|
1588
|
-
{
|
|
1589
|
-
"name": "_wt_ppu_sum",
|
|
1590
|
-
"description": "Wt Ppu Sum",
|
|
1591
|
-
"aggregation": "sum"
|
|
1592
|
-
},
|
|
1593
|
-
{
|
|
1594
|
-
"name": "_doi_fe_be_sum",
|
|
1595
|
-
"description": "Internal sum of days-of-inventory (FE+BE) factor.",
|
|
1596
|
-
"aggregation": "sum"
|
|
1597
|
-
},
|
|
1598
|
-
{
|
|
1599
|
-
"name": "_doi_be_sum",
|
|
1600
|
-
"description": "Internal sum of days-of-inventory (BE) factor.",
|
|
1601
|
-
"aggregation": "sum"
|
|
1602
|
-
},
|
|
1603
|
-
{
|
|
1604
|
-
"name": "_sp",
|
|
1605
|
-
"description": "Internal latest selling price value.",
|
|
1606
|
-
"aggregation": "sum"
|
|
1607
|
-
},
|
|
1608
|
-
{
|
|
1609
|
-
"name": "_est_total_traffic",
|
|
1610
|
-
"description": "Internal sum of estimated total traffic.",
|
|
1611
|
-
"aggregation": "sum"
|
|
1612
|
-
},
|
|
1613
|
-
{
|
|
1614
|
-
"name": "_est_organic_traffic",
|
|
1615
|
-
"description": "Internal sum of estimated organic traffic.",
|
|
1616
|
-
"aggregation": "sum"
|
|
1617
|
-
},
|
|
1618
|
-
{
|
|
1619
|
-
"name": "_est_paid_traffic",
|
|
1620
|
-
"description": "Internal sum of estimated paid traffic.",
|
|
1621
|
-
"aggregation": "sum"
|
|
1622
|
-
},
|
|
1623
|
-
{
|
|
1624
|
-
"name": "_all_brands_est_total_traffic",
|
|
1625
|
-
"description": "Internal sum of estimated total traffic across all brands.",
|
|
1626
|
-
"aggregation": "sum"
|
|
1627
|
-
},
|
|
1628
|
-
{
|
|
1629
|
-
"name": "_all_brands_est_organic_traffic",
|
|
1630
|
-
"description": "Internal sum of estimated organic traffic across all brands.",
|
|
1631
|
-
"aggregation": "sum"
|
|
1632
|
-
},
|
|
1633
|
-
{
|
|
1634
|
-
"name": "_all_brands_est_paid_traffic",
|
|
1635
|
-
"description": "Internal sum of estimated paid traffic across all brands.",
|
|
1636
|
-
"aggregation": "sum"
|
|
1637
|
-
},
|
|
1638
|
-
{
|
|
1639
|
-
"name": "_brand_est_total_tos_traffic",
|
|
1640
|
-
"description": "Internal sum of brand estimated total top-of-search traffic.",
|
|
1641
|
-
"aggregation": "sum"
|
|
1642
|
-
},
|
|
1643
|
-
{
|
|
1644
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
1645
|
-
"description": "Internal sum of brand estimated organic top-of-search traffic.",
|
|
1646
|
-
"aggregation": "sum"
|
|
1647
|
-
},
|
|
1648
|
-
{
|
|
1649
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
1650
|
-
"description": "Internal sum of brand estimated paid top-of-search traffic.",
|
|
1651
|
-
"aggregation": "sum"
|
|
1652
|
-
},
|
|
1653
|
-
{
|
|
1654
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
1655
|
-
"description": "Internal sum of all brands estimated total top-of-search traffic.",
|
|
1656
|
-
"aggregation": "sum"
|
|
1657
|
-
},
|
|
1658
|
-
{
|
|
1659
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
1660
|
-
"description": "Internal sum of all brands estimated organic top-of-search traffic.",
|
|
1661
|
-
"aggregation": "sum"
|
|
1662
|
-
},
|
|
1663
|
-
{
|
|
1664
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
1665
|
-
"description": "Internal sum of all brands estimated paid top-of-search traffic.",
|
|
1666
|
-
"aggregation": "sum"
|
|
1667
|
-
},
|
|
1668
|
-
{
|
|
1669
|
-
"name": "_offtake_sp",
|
|
1670
|
-
"description": "Internal sum of offtake at selling price.",
|
|
1671
|
-
"aggregation": "sum"
|
|
1672
|
-
},
|
|
1673
|
-
{
|
|
1674
|
-
"name": "_est_market_size",
|
|
1675
|
-
"description": "Est Market Size",
|
|
1676
|
-
"aggregation": "sum"
|
|
1677
|
-
},
|
|
1678
|
-
{
|
|
1679
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
1680
|
-
"description": "Internal sum of all brands estimated offtake at MRP.",
|
|
1681
|
-
"aggregation": "sum"
|
|
1682
|
-
},
|
|
1683
|
-
{
|
|
1684
|
-
"name": "est_category_share_mrp",
|
|
1685
|
-
"description": "Estimated category market share at MRP.",
|
|
1686
|
-
"aggregation": "sum"
|
|
1687
|
-
},
|
|
1688
|
-
{
|
|
1689
|
-
"name": "est_category_share_sp",
|
|
1690
|
-
"description": "Estimated category market share at selling price.",
|
|
1691
|
-
"aggregation": "sum"
|
|
1692
|
-
},
|
|
1693
|
-
{
|
|
1694
|
-
"name": "est_market_size_mrp",
|
|
1695
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
1696
|
-
"aggregation": "sum"
|
|
1697
|
-
},
|
|
1698
|
-
{
|
|
1699
|
-
"name": "est_market_size_sp",
|
|
1700
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
1701
|
-
"aggregation": "sum"
|
|
1702
|
-
},
|
|
1703
|
-
{
|
|
1704
|
-
"name": "tos_overall_sov",
|
|
1705
|
-
"description": "Top-of-search overall share of voice in top search positions.",
|
|
1706
|
-
"aggregation": "sum"
|
|
1707
|
-
},
|
|
1708
|
-
{
|
|
1709
|
-
"name": "tos_organic_sov",
|
|
1710
|
-
"description": "Top-of-search organic share of voice in top search positions.",
|
|
1711
|
-
"aggregation": "sum"
|
|
1712
|
-
},
|
|
1713
|
-
{
|
|
1714
|
-
"name": "tos_ad_sov",
|
|
1715
|
-
"description": "Top-of-search paid share of voice in top search positions.",
|
|
1716
|
-
"aggregation": "sum"
|
|
1717
|
-
},
|
|
1718
|
-
{
|
|
1719
|
-
"name": "brand_assortment",
|
|
1720
|
-
"description": "Total unique SKUs for the given brand",
|
|
1721
|
-
"aggregation": "sum"
|
|
1722
|
-
},
|
|
1723
|
-
{
|
|
1724
|
-
"name": "offtake_mrp",
|
|
1725
|
-
"description": "Total sales value at MRP (quantity sold x MRP).",
|
|
1726
|
-
"aggregation": "sum"
|
|
1727
|
-
},
|
|
1728
|
-
{
|
|
1729
|
-
"name": "offtake_sp",
|
|
1730
|
-
"description": "Total sales value at selling price (quantity sold x SP).",
|
|
1731
|
-
"aggregation": "sum"
|
|
1732
|
-
},
|
|
1733
|
-
{
|
|
1734
|
-
"name": "qty_sold",
|
|
1735
|
-
"description": "Total quantity of units sold.",
|
|
1736
|
-
"aggregation": "sum"
|
|
1737
|
-
},
|
|
1738
|
-
{
|
|
1739
|
-
"name": "ds_listing_pct",
|
|
1740
|
-
"description": "Dark store listing percentage weighted by sales.",
|
|
1741
|
-
"aggregation": "sum"
|
|
1742
|
-
},
|
|
1743
|
-
{
|
|
1744
|
-
"name": "wt_osa_ls_pct",
|
|
1745
|
-
"description": "Weighted OSA in listed stores weighted by sales.",
|
|
1746
|
-
"aggregation": "sum"
|
|
1747
|
-
},
|
|
1748
|
-
{
|
|
1749
|
-
"name": "wt_osa_pct",
|
|
1750
|
-
"description": "Weighted on-shelf availability percentage across all dark stores.",
|
|
1751
|
-
"aggregation": "sum"
|
|
1752
|
-
},
|
|
1753
|
-
{
|
|
1754
|
-
"name": "wt_discount_pct",
|
|
1755
|
-
"description": "Weighted discount percentage across all relevant products weighted by sales.",
|
|
1756
|
-
"aggregation": "sum"
|
|
1757
|
-
},
|
|
1758
|
-
{
|
|
1759
|
-
"name": "wt_ppu",
|
|
1760
|
-
"description": "Weighted price per unit (x100) — sales-weighted average PPU across products.",
|
|
1761
|
-
"aggregation": "sum"
|
|
1762
|
-
},
|
|
1763
|
-
{
|
|
1764
|
-
"name": "doi_fe_be_pct",
|
|
1765
|
-
"description": "Weighted days of inventory (frontend + backend) based on sales velocity.",
|
|
1766
|
-
"aggregation": "sum"
|
|
1767
|
-
},
|
|
1768
|
-
{
|
|
1769
|
-
"name": "doi_be_pct",
|
|
1770
|
-
"description": "Weighted days of inventory (backend only) based on sales velocity.",
|
|
1771
|
-
"aggregation": "sum"
|
|
1772
|
-
},
|
|
1773
|
-
{
|
|
1774
|
-
"name": "revenue_share_mrp",
|
|
1775
|
-
"description": "Percentage of total brand revenue (at MRP) contributed by this entity.",
|
|
1776
|
-
"aggregation": "sum"
|
|
1777
|
-
},
|
|
1778
|
-
{
|
|
1779
|
-
"name": "revenue_share_sp",
|
|
1780
|
-
"description": "Percentage of total brand revenue (at SP) contributed by this entity.",
|
|
1781
|
-
"aggregation": "sum"
|
|
1782
|
-
},
|
|
1783
|
-
{
|
|
1784
|
-
"name": "sp_avg",
|
|
1785
|
-
"description": "Average Selling Price",
|
|
1786
|
-
"aggregation": "sum"
|
|
1787
|
-
},
|
|
1788
|
-
{
|
|
1789
|
-
"name": "est_total_traffic",
|
|
1790
|
-
"description": "Estimated total traffic (organic + paid) driven by the entity.",
|
|
1791
|
-
"aggregation": "sum"
|
|
1792
|
-
},
|
|
1793
|
-
{
|
|
1794
|
-
"name": "est_organic_traffic",
|
|
1795
|
-
"description": "Estimated organic traffic driven by the entity.",
|
|
1796
|
-
"aggregation": "sum"
|
|
1797
|
-
},
|
|
1798
|
-
{
|
|
1799
|
-
"name": "est_paid_traffic",
|
|
1800
|
-
"description": "Estimated paid traffic driven by the entity.",
|
|
1801
|
-
"aggregation": "sum"
|
|
1802
|
-
},
|
|
1803
|
-
{
|
|
1804
|
-
"name": "est_organic_impression",
|
|
1805
|
-
"description": "Estimated organic impressions (organic traffic x 100).",
|
|
1806
|
-
"aggregation": "sum"
|
|
1807
|
-
},
|
|
1808
|
-
{
|
|
1809
|
-
"name": "est_paid_impression",
|
|
1810
|
-
"description": "Estimated paid impressions (paid traffic x 100).",
|
|
1811
|
-
"aggregation": "sum"
|
|
1812
|
-
},
|
|
1813
|
-
{
|
|
1814
|
-
"name": "overall_sov",
|
|
1815
|
-
"description": "Overall share of voice as percentage of total estimated traffic captured by the brand.",
|
|
1816
|
-
"aggregation": "sum"
|
|
1817
|
-
},
|
|
1818
|
-
{
|
|
1819
|
-
"name": "ad_sov",
|
|
1820
|
-
"description": "Paid share of voice as percentage of estimated paid traffic captured by the brand.",
|
|
1821
|
-
"aggregation": "sum"
|
|
1822
|
-
},
|
|
1823
|
-
{
|
|
1824
|
-
"name": "organic_sov",
|
|
1825
|
-
"description": "Organic share of voice as percentage of estimated organic traffic captured by the brand.",
|
|
1826
|
-
"aggregation": "sum"
|
|
1827
|
-
}
|
|
1828
|
-
],
|
|
1829
|
-
"segments": [
|
|
1830
|
-
{
|
|
1831
|
-
"name": "curr_brand",
|
|
1832
|
-
"description": "Curr Brand"
|
|
1833
|
-
},
|
|
1834
|
-
{
|
|
1835
|
-
"name": "inclusions",
|
|
1836
|
-
"description": "Inclusions"
|
|
1837
|
-
}
|
|
1838
|
-
],
|
|
1839
|
-
"joins": [
|
|
1840
|
-
{
|
|
1841
|
-
"cube": "blinkit_category_map",
|
|
1842
|
-
"relationship": "one_to_one"
|
|
1843
|
-
}
|
|
1844
|
-
],
|
|
1845
|
-
"tenantEnforcement": {
|
|
1846
|
-
"mode": "segment",
|
|
1847
|
-
"segmentName": "curr_brand"
|
|
1848
|
-
},
|
|
1849
|
-
"defaultSort": {
|
|
1850
|
-
"member": "created_at",
|
|
1851
|
-
"direction": "desc"
|
|
1852
|
-
},
|
|
1853
|
-
"exampleQuestions": []
|
|
1854
|
-
},
|
|
1855
|
-
{
|
|
1856
|
-
"name": "all_brands_blinkit_city_category_insights",
|
|
1857
|
-
"description": "City and category-level performance insights across all brands on Blinkit, including sales, market share, availability, pricing, and visibility metrics broken down by city.",
|
|
1858
|
-
"grain": "One row per date, brand, category, and city.",
|
|
1859
|
-
"owner": "BLINKIT Analytics",
|
|
1860
|
-
"timeDimension": "created_at",
|
|
1861
|
-
"tenantColumn": "brand_id",
|
|
1862
|
-
"cubeName": "all_brands_blinkit_city_category_insights",
|
|
1863
|
-
"columns": [
|
|
1864
|
-
{
|
|
1865
|
-
"name": "created_at",
|
|
1866
|
-
"dataType": "time",
|
|
1867
|
-
"description": "The date of the record or observation.",
|
|
1868
|
-
"synonyms": []
|
|
1869
|
-
},
|
|
1870
|
-
{
|
|
1871
|
-
"name": "dc_category_id",
|
|
1872
|
-
"dataType": "number",
|
|
1873
|
-
"description": "Internal Dcluttr category identifier for Blinkit.",
|
|
1874
|
-
"synonyms": []
|
|
1875
|
-
},
|
|
1876
|
-
{
|
|
1877
|
-
"name": "dc_city_id",
|
|
1878
|
-
"dataType": "number",
|
|
1879
|
-
"description": "Internal Dcluttr city identifier for Blinkit.",
|
|
1880
|
-
"synonyms": []
|
|
1881
|
-
},
|
|
1882
|
-
{
|
|
1883
|
-
"name": "brand_id",
|
|
1884
|
-
"dataType": "string",
|
|
1885
|
-
"description": "Identifier of the brand.",
|
|
1886
|
-
"synonyms": []
|
|
1887
|
-
},
|
|
1888
|
-
{
|
|
1889
|
-
"name": "brand_name",
|
|
1890
|
-
"dataType": "string",
|
|
1891
|
-
"description": "Name of the brand.",
|
|
1892
|
-
"synonyms": []
|
|
1893
|
-
},
|
|
1894
|
-
{
|
|
1895
|
-
"name": "is_excluded",
|
|
1896
|
-
"dataType": "boolean",
|
|
1897
|
-
"description": "Boolean flag indicating whether this product is excluded from analysis.",
|
|
1898
|
-
"synonyms": []
|
|
1899
|
-
},
|
|
1900
|
-
{
|
|
1901
|
-
"name": "is_current_brand",
|
|
1902
|
-
"dataType": "boolean",
|
|
1903
|
-
"description": "Boolean flag indicating whether this is the currently selected brand.",
|
|
1904
|
-
"synonyms": []
|
|
1905
|
-
},
|
|
1906
|
-
{
|
|
1907
|
-
"name": "pm_key",
|
|
1908
|
-
"dataType": "string",
|
|
1909
|
-
"description": "Primary key used for unique row identification.",
|
|
1910
|
-
"synonyms": []
|
|
1911
|
-
}
|
|
1912
|
-
],
|
|
1913
|
-
"metrics": [
|
|
1914
|
-
{
|
|
1915
|
-
"name": "_count",
|
|
1916
|
-
"description": "Internal base count measure.",
|
|
1917
|
-
"aggregation": "count"
|
|
1918
|
-
},
|
|
1919
|
-
{
|
|
1920
|
-
"name": "_brand_assortment_sum",
|
|
1921
|
-
"description": "Brand Assortment Sum",
|
|
1922
|
-
"aggregation": "max"
|
|
1923
|
-
},
|
|
1924
|
-
{
|
|
1925
|
-
"name": "_offtake_mrp_sum",
|
|
1926
|
-
"description": "Internal sum of offtake at MRP.",
|
|
1927
|
-
"aggregation": "sum"
|
|
1928
|
-
},
|
|
1929
|
-
{
|
|
1930
|
-
"name": "_offtake_sp_sum",
|
|
1931
|
-
"description": "Internal sum of offtake at selling price.",
|
|
1932
|
-
"aggregation": "sum"
|
|
1933
|
-
},
|
|
1934
|
-
{
|
|
1935
|
-
"name": "_qty_sold_sum",
|
|
1936
|
-
"description": "Internal sum of quantity sold.",
|
|
1937
|
-
"aggregation": "sum"
|
|
1938
|
-
},
|
|
1939
|
-
{
|
|
1940
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
1941
|
-
"description": "Internal sum of brand estimated offtake at MRP.",
|
|
1942
|
-
"aggregation": "sum"
|
|
1943
|
-
},
|
|
1944
|
-
{
|
|
1945
|
-
"name": "_estimated_offtake_sp_sum",
|
|
1946
|
-
"description": "Internal sum of brand estimated offtake at selling price.",
|
|
1947
|
-
"aggregation": "sum"
|
|
1948
|
-
},
|
|
1949
|
-
{
|
|
1950
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
1951
|
-
"description": "Internal sum of all brands estimated offtake at selling price.",
|
|
1952
|
-
"aggregation": "sum"
|
|
1953
|
-
},
|
|
1954
|
-
{
|
|
1955
|
-
"name": "_date_brand_offtake_mrp",
|
|
1956
|
-
"description": "Internal sum of date-level brand offtake at MRP.",
|
|
1957
|
-
"aggregation": "sum"
|
|
1958
|
-
},
|
|
1959
|
-
{
|
|
1960
|
-
"name": "_date_brand_offtake_sp",
|
|
1961
|
-
"description": "Internal sum of date-level brand offtake at selling price.",
|
|
1962
|
-
"aggregation": "sum"
|
|
1963
|
-
},
|
|
1964
|
-
{
|
|
1965
|
-
"name": "_ds_listing_sum",
|
|
1966
|
-
"description": "Internal sum of dark store listing factor.",
|
|
1967
|
-
"aggregation": "sum"
|
|
1968
|
-
},
|
|
1969
|
-
{
|
|
1970
|
-
"name": "_wt_osa_ls_sum",
|
|
1971
|
-
"description": "Internal sum of weighted OSA in listed stores factor.",
|
|
1972
|
-
"aggregation": "sum"
|
|
1973
|
-
},
|
|
1974
|
-
{
|
|
1975
|
-
"name": "_wt_osa_sum",
|
|
1976
|
-
"description": "Internal sum of weighted OSA factor.",
|
|
1977
|
-
"aggregation": "sum"
|
|
1978
|
-
},
|
|
1979
|
-
{
|
|
1980
|
-
"name": "_wt_discount_sum",
|
|
1981
|
-
"description": "Wt Discount Sum",
|
|
1982
|
-
"aggregation": "sum"
|
|
1983
|
-
},
|
|
1984
|
-
{
|
|
1985
|
-
"name": "_wt_ppu_sum",
|
|
1986
|
-
"description": "Wt Ppu Sum",
|
|
1987
|
-
"aggregation": "sum"
|
|
1988
|
-
},
|
|
1989
|
-
{
|
|
1990
|
-
"name": "_doi_fe_be_sum",
|
|
1991
|
-
"description": "Internal sum of days-of-inventory (FE+BE) factor.",
|
|
1992
|
-
"aggregation": "sum"
|
|
1993
|
-
},
|
|
1994
|
-
{
|
|
1995
|
-
"name": "_doi_be_sum",
|
|
1996
|
-
"description": "Internal sum of days-of-inventory (BE) factor.",
|
|
1997
|
-
"aggregation": "sum"
|
|
1998
|
-
},
|
|
1999
|
-
{
|
|
2000
|
-
"name": "_sp",
|
|
2001
|
-
"description": "Internal latest selling price value.",
|
|
2002
|
-
"aggregation": "sum"
|
|
2003
|
-
},
|
|
2004
|
-
{
|
|
2005
|
-
"name": "_est_total_traffic",
|
|
2006
|
-
"description": "Internal sum of estimated total traffic.",
|
|
2007
|
-
"aggregation": "sum"
|
|
2008
|
-
},
|
|
2009
|
-
{
|
|
2010
|
-
"name": "_est_organic_traffic",
|
|
2011
|
-
"description": "Internal sum of estimated organic traffic.",
|
|
2012
|
-
"aggregation": "sum"
|
|
2013
|
-
},
|
|
2014
|
-
{
|
|
2015
|
-
"name": "_est_paid_traffic",
|
|
2016
|
-
"description": "Internal sum of estimated paid traffic.",
|
|
2017
|
-
"aggregation": "sum"
|
|
2018
|
-
},
|
|
2019
|
-
{
|
|
2020
|
-
"name": "_all_brands_est_total_traffic",
|
|
2021
|
-
"description": "Internal sum of estimated total traffic across all brands.",
|
|
2022
|
-
"aggregation": "sum"
|
|
2023
|
-
},
|
|
2024
|
-
{
|
|
2025
|
-
"name": "_all_brands_est_organic_traffic",
|
|
2026
|
-
"description": "Internal sum of estimated organic traffic across all brands.",
|
|
2027
|
-
"aggregation": "sum"
|
|
2028
|
-
},
|
|
2029
|
-
{
|
|
2030
|
-
"name": "_all_brands_est_paid_traffic",
|
|
2031
|
-
"description": "Internal sum of estimated paid traffic across all brands.",
|
|
2032
|
-
"aggregation": "sum"
|
|
2033
|
-
},
|
|
2034
|
-
{
|
|
2035
|
-
"name": "_brand_est_total_tos_traffic",
|
|
2036
|
-
"description": "Internal sum of brand estimated total top-of-search traffic.",
|
|
2037
|
-
"aggregation": "sum"
|
|
2038
|
-
},
|
|
2039
|
-
{
|
|
2040
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
2041
|
-
"description": "Internal sum of brand estimated organic top-of-search traffic.",
|
|
2042
|
-
"aggregation": "sum"
|
|
2043
|
-
},
|
|
2044
|
-
{
|
|
2045
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
2046
|
-
"description": "Internal sum of brand estimated paid top-of-search traffic.",
|
|
2047
|
-
"aggregation": "sum"
|
|
2048
|
-
},
|
|
2049
|
-
{
|
|
2050
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
2051
|
-
"description": "Internal sum of all brands estimated total top-of-search traffic.",
|
|
2052
|
-
"aggregation": "sum"
|
|
2053
|
-
},
|
|
2054
|
-
{
|
|
2055
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
2056
|
-
"description": "Internal sum of all brands estimated organic top-of-search traffic.",
|
|
2057
|
-
"aggregation": "sum"
|
|
2058
|
-
},
|
|
2059
|
-
{
|
|
2060
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
2061
|
-
"description": "Internal sum of all brands estimated paid top-of-search traffic.",
|
|
2062
|
-
"aggregation": "sum"
|
|
2063
|
-
},
|
|
2064
|
-
{
|
|
2065
|
-
"name": "_offtake_sp",
|
|
2066
|
-
"description": "Internal sum of offtake at selling price.",
|
|
2067
|
-
"aggregation": "sum"
|
|
2068
|
-
},
|
|
2069
|
-
{
|
|
2070
|
-
"name": "_est_market_size",
|
|
2071
|
-
"description": "Est Market Size",
|
|
2072
|
-
"aggregation": "sum"
|
|
2073
|
-
},
|
|
2074
|
-
{
|
|
2075
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
2076
|
-
"description": "Internal sum of all brands estimated offtake at MRP.",
|
|
2077
|
-
"aggregation": "sum"
|
|
2078
|
-
},
|
|
2079
|
-
{
|
|
2080
|
-
"name": "est_category_share_mrp",
|
|
2081
|
-
"description": "Estimated category market share at MRP.",
|
|
2082
|
-
"aggregation": "sum"
|
|
2083
|
-
},
|
|
2084
|
-
{
|
|
2085
|
-
"name": "est_category_share_sp",
|
|
2086
|
-
"description": "Estimated category market share at selling price.",
|
|
2087
|
-
"aggregation": "sum"
|
|
2088
|
-
},
|
|
2089
|
-
{
|
|
2090
|
-
"name": "est_market_size_mrp",
|
|
2091
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2092
|
-
"aggregation": "sum"
|
|
2093
|
-
},
|
|
2094
|
-
{
|
|
2095
|
-
"name": "est_market_size_sp",
|
|
2096
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2097
|
-
"aggregation": "sum"
|
|
2098
|
-
},
|
|
2099
|
-
{
|
|
2100
|
-
"name": "tos_overall_sov",
|
|
2101
|
-
"description": "Top-of-search overall share of voice in top search positions.",
|
|
2102
|
-
"aggregation": "sum"
|
|
2103
|
-
},
|
|
2104
|
-
{
|
|
2105
|
-
"name": "tos_organic_sov",
|
|
2106
|
-
"description": "Top-of-search organic share of voice in top search positions.",
|
|
2107
|
-
"aggregation": "sum"
|
|
2108
|
-
},
|
|
2109
|
-
{
|
|
2110
|
-
"name": "tos_ad_sov",
|
|
2111
|
-
"description": "Top-of-search paid share of voice in top search positions.",
|
|
2112
|
-
"aggregation": "sum"
|
|
2113
|
-
},
|
|
2114
|
-
{
|
|
2115
|
-
"name": "brand_assortment",
|
|
2116
|
-
"description": "Total unique SKUs for the given brand",
|
|
2117
|
-
"aggregation": "sum"
|
|
2118
|
-
},
|
|
2119
|
-
{
|
|
2120
|
-
"name": "offtake_mrp",
|
|
2121
|
-
"description": "Total sales value at MRP (quantity sold x MRP).",
|
|
2122
|
-
"aggregation": "sum"
|
|
2123
|
-
},
|
|
2124
|
-
{
|
|
2125
|
-
"name": "offtake_sp",
|
|
2126
|
-
"description": "Total sales value at selling price (quantity sold x SP).",
|
|
2127
|
-
"aggregation": "sum"
|
|
2128
|
-
},
|
|
2129
|
-
{
|
|
2130
|
-
"name": "qty_sold",
|
|
2131
|
-
"description": "Total quantity of units sold.",
|
|
2132
|
-
"aggregation": "sum"
|
|
2133
|
-
},
|
|
2134
|
-
{
|
|
2135
|
-
"name": "ds_listing_pct",
|
|
2136
|
-
"description": "Dark store listing percentage weighted by sales.",
|
|
2137
|
-
"aggregation": "sum"
|
|
2138
|
-
},
|
|
2139
|
-
{
|
|
2140
|
-
"name": "wt_osa_ls_pct",
|
|
2141
|
-
"description": "Weighted OSA in listed stores weighted by sales.",
|
|
2142
|
-
"aggregation": "sum"
|
|
2143
|
-
},
|
|
2144
|
-
{
|
|
2145
|
-
"name": "wt_osa_pct",
|
|
2146
|
-
"description": "Weighted on-shelf availability percentage across all dark stores.",
|
|
2147
|
-
"aggregation": "sum"
|
|
2148
|
-
},
|
|
2149
|
-
{
|
|
2150
|
-
"name": "wt_discount_pct",
|
|
2151
|
-
"description": "Weighted discount percentage across all relevant products weighted by sales.",
|
|
2152
|
-
"aggregation": "sum"
|
|
2153
|
-
},
|
|
2154
|
-
{
|
|
2155
|
-
"name": "wt_ppu",
|
|
2156
|
-
"description": "Weighted price per unit (x100) — sales-weighted average PPU across products.",
|
|
2157
|
-
"aggregation": "sum"
|
|
2158
|
-
},
|
|
2159
|
-
{
|
|
2160
|
-
"name": "doi_fe_be_pct",
|
|
2161
|
-
"description": "Weighted days of inventory (frontend + backend) based on sales velocity.",
|
|
2162
|
-
"aggregation": "sum"
|
|
2163
|
-
},
|
|
2164
|
-
{
|
|
2165
|
-
"name": "doi_be_pct",
|
|
2166
|
-
"description": "Weighted days of inventory (backend only) based on sales velocity.",
|
|
2167
|
-
"aggregation": "sum"
|
|
2168
|
-
},
|
|
2169
|
-
{
|
|
2170
|
-
"name": "revenue_share_mrp",
|
|
2171
|
-
"description": "Percentage of total brand revenue (at MRP) contributed by this entity.",
|
|
2172
|
-
"aggregation": "sum"
|
|
2173
|
-
},
|
|
2174
|
-
{
|
|
2175
|
-
"name": "revenue_share_sp",
|
|
2176
|
-
"description": "Percentage of total brand revenue (at SP) contributed by this entity.",
|
|
2177
|
-
"aggregation": "sum"
|
|
2178
|
-
},
|
|
2179
|
-
{
|
|
2180
|
-
"name": "sp_avg",
|
|
2181
|
-
"description": "Average Selling Price",
|
|
2182
|
-
"aggregation": "sum"
|
|
2183
|
-
},
|
|
2184
|
-
{
|
|
2185
|
-
"name": "est_total_traffic",
|
|
2186
|
-
"description": "Estimated total traffic (organic + paid) driven by the entity.",
|
|
2187
|
-
"aggregation": "sum"
|
|
2188
|
-
},
|
|
2189
|
-
{
|
|
2190
|
-
"name": "est_organic_traffic",
|
|
2191
|
-
"description": "Estimated organic traffic driven by the entity.",
|
|
2192
|
-
"aggregation": "sum"
|
|
2193
|
-
},
|
|
2194
|
-
{
|
|
2195
|
-
"name": "est_paid_traffic",
|
|
2196
|
-
"description": "Estimated paid traffic driven by the entity.",
|
|
2197
|
-
"aggregation": "sum"
|
|
2198
|
-
},
|
|
2199
|
-
{
|
|
2200
|
-
"name": "est_organic_impression",
|
|
2201
|
-
"description": "Estimated organic impressions (organic traffic x 100).",
|
|
2202
|
-
"aggregation": "sum"
|
|
2203
|
-
},
|
|
2204
|
-
{
|
|
2205
|
-
"name": "est_paid_impression",
|
|
2206
|
-
"description": "Estimated paid impressions (paid traffic x 100).",
|
|
2207
|
-
"aggregation": "sum"
|
|
2208
|
-
},
|
|
2209
|
-
{
|
|
2210
|
-
"name": "overall_sov",
|
|
2211
|
-
"description": "Overall share of voice as percentage of total estimated traffic captured by the brand.",
|
|
2212
|
-
"aggregation": "sum"
|
|
2213
|
-
},
|
|
2214
|
-
{
|
|
2215
|
-
"name": "ad_sov",
|
|
2216
|
-
"description": "Paid share of voice as percentage of estimated paid traffic captured by the brand.",
|
|
2217
|
-
"aggregation": "sum"
|
|
2218
|
-
},
|
|
2219
|
-
{
|
|
2220
|
-
"name": "organic_sov",
|
|
2221
|
-
"description": "Organic share of voice as percentage of estimated organic traffic captured by the brand.",
|
|
2222
|
-
"aggregation": "sum"
|
|
2223
|
-
}
|
|
2224
|
-
],
|
|
2225
|
-
"segments": [
|
|
2226
|
-
{
|
|
2227
|
-
"name": "curr_brand",
|
|
2228
|
-
"description": "Curr Brand"
|
|
2229
|
-
},
|
|
2230
|
-
{
|
|
2231
|
-
"name": "inclusions",
|
|
2232
|
-
"description": "Inclusions"
|
|
2233
|
-
}
|
|
2234
|
-
],
|
|
2235
|
-
"joins": [
|
|
2236
|
-
{
|
|
2237
|
-
"cube": "blinkit_category_map",
|
|
2238
|
-
"relationship": "one_to_one"
|
|
2239
|
-
},
|
|
2240
|
-
{
|
|
2241
|
-
"cube": "blinkit_city_map",
|
|
2242
|
-
"relationship": "one_to_one"
|
|
2243
|
-
}
|
|
2244
|
-
],
|
|
2245
|
-
"tenantEnforcement": {
|
|
2246
|
-
"mode": "segment",
|
|
2247
|
-
"segmentName": "curr_brand"
|
|
2248
|
-
},
|
|
2249
|
-
"defaultSort": {
|
|
2250
|
-
"member": "created_at",
|
|
2251
|
-
"direction": "desc"
|
|
2252
|
-
},
|
|
2253
|
-
"exampleQuestions": []
|
|
2254
|
-
},
|
|
2255
|
-
{
|
|
2256
|
-
"name": "all_brands_fkmin_category_insights",
|
|
2257
|
-
"description": "All Brands Fkmin Category Insights",
|
|
2258
|
-
"grain": "One row per all_brands_fkmin_category_insights record",
|
|
2259
|
-
"owner": "FKMIN Analytics",
|
|
2260
|
-
"timeDimension": "created_at",
|
|
2261
|
-
"tenantColumn": "brand_id",
|
|
2262
|
-
"cubeName": "all_brands_fkmin_category_insights",
|
|
2263
|
-
"columns": [
|
|
2264
|
-
{
|
|
2265
|
-
"name": "created_at",
|
|
2266
|
-
"dataType": "time",
|
|
2267
|
-
"description": "Date",
|
|
2268
|
-
"synonyms": []
|
|
2269
|
-
},
|
|
2270
|
-
{
|
|
2271
|
-
"name": "dc_category_id",
|
|
2272
|
-
"dataType": "number",
|
|
2273
|
-
"description": "Category ID",
|
|
2274
|
-
"synonyms": []
|
|
2275
|
-
},
|
|
2276
|
-
{
|
|
2277
|
-
"name": "brand_id",
|
|
2278
|
-
"dataType": "string",
|
|
2279
|
-
"description": "Brand ID",
|
|
2280
|
-
"synonyms": []
|
|
2281
|
-
},
|
|
2282
|
-
{
|
|
2283
|
-
"name": "brand_name",
|
|
2284
|
-
"dataType": "string",
|
|
2285
|
-
"description": "Brand Name",
|
|
2286
|
-
"synonyms": []
|
|
2287
|
-
},
|
|
2288
|
-
{
|
|
2289
|
-
"name": "is_excluded",
|
|
2290
|
-
"dataType": "boolean",
|
|
2291
|
-
"description": "Is excluded",
|
|
2292
|
-
"synonyms": []
|
|
2293
|
-
},
|
|
2294
|
-
{
|
|
2295
|
-
"name": "is_current_brand",
|
|
2296
|
-
"dataType": "boolean",
|
|
2297
|
-
"description": "Is this the current brand?",
|
|
2298
|
-
"synonyms": []
|
|
2299
|
-
},
|
|
2300
|
-
{
|
|
2301
|
-
"name": "pm_key",
|
|
2302
|
-
"dataType": "string",
|
|
2303
|
-
"description": "PM Key",
|
|
2304
|
-
"synonyms": []
|
|
2305
|
-
}
|
|
2306
|
-
],
|
|
2307
|
-
"metrics": [
|
|
2308
|
-
{
|
|
2309
|
-
"name": "_count",
|
|
2310
|
-
"description": "Count",
|
|
2311
|
-
"aggregation": "count"
|
|
2312
|
-
},
|
|
2313
|
-
{
|
|
2314
|
-
"name": "_brand_assortment_sum",
|
|
2315
|
-
"description": "Brand Assortment Sum",
|
|
2316
|
-
"aggregation": "max"
|
|
2317
|
-
},
|
|
2318
|
-
{
|
|
2319
|
-
"name": "_offtake_mrp_sum",
|
|
2320
|
-
"description": "Offtake Mrp Sum",
|
|
2321
|
-
"aggregation": "sum"
|
|
2322
|
-
},
|
|
2323
|
-
{
|
|
2324
|
-
"name": "_offtake_sp_sum",
|
|
2325
|
-
"description": "Offtake Sp Sum",
|
|
2326
|
-
"aggregation": "sum"
|
|
2327
|
-
},
|
|
2328
|
-
{
|
|
2329
|
-
"name": "_qty_sold_sum",
|
|
2330
|
-
"description": "Qty Sold Sum",
|
|
2331
|
-
"aggregation": "sum"
|
|
2332
|
-
},
|
|
2333
|
-
{
|
|
2334
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
2335
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
2336
|
-
"aggregation": "sum"
|
|
2337
|
-
},
|
|
2338
|
-
{
|
|
2339
|
-
"name": "_estimated_offtake_sp_sum",
|
|
2340
|
-
"description": "Estimated Offtake Sp Sum",
|
|
2341
|
-
"aggregation": "sum"
|
|
2342
|
-
},
|
|
2343
|
-
{
|
|
2344
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
2345
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
2346
|
-
"aggregation": "sum"
|
|
2347
|
-
},
|
|
2348
|
-
{
|
|
2349
|
-
"name": "_date_brand_offtake_mrp",
|
|
2350
|
-
"description": "Date Brand Offtake Mrp",
|
|
2351
|
-
"aggregation": "sum"
|
|
2352
|
-
},
|
|
2353
|
-
{
|
|
2354
|
-
"name": "_date_brand_offtake_sp",
|
|
2355
|
-
"description": "Date Brand Offtake Sp",
|
|
2356
|
-
"aggregation": "sum"
|
|
2357
|
-
},
|
|
2358
|
-
{
|
|
2359
|
-
"name": "_ds_listing_sum",
|
|
2360
|
-
"description": "Ds Listing Sum",
|
|
2361
|
-
"aggregation": "sum"
|
|
2362
|
-
},
|
|
2363
|
-
{
|
|
2364
|
-
"name": "_wt_osa_ls_sum",
|
|
2365
|
-
"description": "Wt Osa Ls Sum",
|
|
2366
|
-
"aggregation": "sum"
|
|
2367
|
-
},
|
|
2368
|
-
{
|
|
2369
|
-
"name": "_wt_osa_sum",
|
|
2370
|
-
"description": "Wt Osa Sum",
|
|
2371
|
-
"aggregation": "sum"
|
|
2372
|
-
},
|
|
2373
|
-
{
|
|
2374
|
-
"name": "_wt_discount_sum",
|
|
2375
|
-
"description": "Wt Discount Sum",
|
|
2376
|
-
"aggregation": "sum"
|
|
2377
|
-
},
|
|
2378
|
-
{
|
|
2379
|
-
"name": "_wt_ppu_sum",
|
|
2380
|
-
"description": "Wt Ppu Sum",
|
|
2381
|
-
"aggregation": "sum"
|
|
2382
|
-
},
|
|
2383
|
-
{
|
|
2384
|
-
"name": "_doi_fe_be_sum",
|
|
2385
|
-
"description": "Doi Fe Be Sum",
|
|
2386
|
-
"aggregation": "sum"
|
|
2387
|
-
},
|
|
2388
|
-
{
|
|
2389
|
-
"name": "_doi_be_sum",
|
|
2390
|
-
"description": "Doi Be Sum",
|
|
2391
|
-
"aggregation": "sum"
|
|
2392
|
-
},
|
|
2393
|
-
{
|
|
2394
|
-
"name": "_mrp_sum",
|
|
2395
|
-
"description": "Mrp Sum",
|
|
2396
|
-
"aggregation": "sum"
|
|
2397
|
-
},
|
|
2398
|
-
{
|
|
2399
|
-
"name": "_ppu_factor_sum",
|
|
2400
|
-
"description": "Ppu Factor Sum",
|
|
2401
|
-
"aggregation": "sum"
|
|
2402
|
-
},
|
|
2403
|
-
{
|
|
2404
|
-
"name": "_sp_sum",
|
|
2405
|
-
"description": "Sp Sum",
|
|
2406
|
-
"aggregation": "sum"
|
|
2407
|
-
},
|
|
2408
|
-
{
|
|
2409
|
-
"name": "_ds_count",
|
|
2410
|
-
"description": "Ds Count",
|
|
2411
|
-
"aggregation": "sum"
|
|
2412
|
-
},
|
|
2413
|
-
{
|
|
2414
|
-
"name": "_ls_stores",
|
|
2415
|
-
"description": "Ls Stores",
|
|
2416
|
-
"aggregation": "sum"
|
|
2417
|
-
},
|
|
2418
|
-
{
|
|
2419
|
-
"name": "_in_stock_stores",
|
|
2420
|
-
"description": "In Stock Stores",
|
|
2421
|
-
"aggregation": "sum"
|
|
2422
|
-
},
|
|
2423
|
-
{
|
|
2424
|
-
"name": "_sp",
|
|
2425
|
-
"description": "Sp",
|
|
2426
|
-
"aggregation": "sum"
|
|
2427
|
-
},
|
|
2428
|
-
{
|
|
2429
|
-
"name": "_est_total_traffic",
|
|
2430
|
-
"description": "Est Total Traffic",
|
|
2431
|
-
"aggregation": "sum"
|
|
2432
|
-
},
|
|
2433
|
-
{
|
|
2434
|
-
"name": "_est_organic_traffic",
|
|
2435
|
-
"description": "Est Organic Traffic",
|
|
2436
|
-
"aggregation": "sum"
|
|
2437
|
-
},
|
|
2438
|
-
{
|
|
2439
|
-
"name": "_est_paid_traffic",
|
|
2440
|
-
"description": "Est Paid Traffic",
|
|
2441
|
-
"aggregation": "sum"
|
|
2442
|
-
},
|
|
2443
|
-
{
|
|
2444
|
-
"name": "_all_brands_est_total_traffic",
|
|
2445
|
-
"description": "All Brands Est Total Traffic",
|
|
2446
|
-
"aggregation": "sum"
|
|
2447
|
-
},
|
|
2448
|
-
{
|
|
2449
|
-
"name": "_all_brands_est_organic_traffic",
|
|
2450
|
-
"description": "All Brands Est Organic Traffic",
|
|
2451
|
-
"aggregation": "sum"
|
|
2452
|
-
},
|
|
2453
|
-
{
|
|
2454
|
-
"name": "_all_brands_est_paid_traffic",
|
|
2455
|
-
"description": "All Brands Est Paid Traffic",
|
|
2456
|
-
"aggregation": "sum"
|
|
2457
|
-
},
|
|
2458
|
-
{
|
|
2459
|
-
"name": "_brand_est_total_tos_traffic",
|
|
2460
|
-
"description": "Brand Est Total Tos Traffic",
|
|
2461
|
-
"aggregation": "sum"
|
|
2462
|
-
},
|
|
2463
|
-
{
|
|
2464
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
2465
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
2466
|
-
"aggregation": "sum"
|
|
2467
|
-
},
|
|
2468
|
-
{
|
|
2469
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
2470
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
2471
|
-
"aggregation": "sum"
|
|
2472
|
-
},
|
|
2473
|
-
{
|
|
2474
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
2475
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
2476
|
-
"aggregation": "sum"
|
|
2477
|
-
},
|
|
2478
|
-
{
|
|
2479
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
2480
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
2481
|
-
"aggregation": "sum"
|
|
2482
|
-
},
|
|
2483
|
-
{
|
|
2484
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
2485
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
2486
|
-
"aggregation": "sum"
|
|
2487
|
-
},
|
|
2488
|
-
{
|
|
2489
|
-
"name": "_offtake_sp",
|
|
2490
|
-
"description": "Offtake Sp",
|
|
2491
|
-
"aggregation": "sum"
|
|
2492
|
-
},
|
|
2493
|
-
{
|
|
2494
|
-
"name": "_est_market_size",
|
|
2495
|
-
"description": "Est Market Size",
|
|
2496
|
-
"aggregation": "sum"
|
|
2497
|
-
},
|
|
2498
|
-
{
|
|
2499
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
2500
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
2501
|
-
"aggregation": "sum"
|
|
2502
|
-
},
|
|
2503
|
-
{
|
|
2504
|
-
"name": "est_category_share_mrp",
|
|
2505
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
2506
|
-
"aggregation": "sum"
|
|
2507
|
-
},
|
|
2508
|
-
{
|
|
2509
|
-
"name": "est_category_share_sp",
|
|
2510
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
2511
|
-
"aggregation": "sum"
|
|
2512
|
-
},
|
|
2513
|
-
{
|
|
2514
|
-
"name": "est_market_size_mrp",
|
|
2515
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2516
|
-
"aggregation": "sum"
|
|
2517
|
-
},
|
|
2518
|
-
{
|
|
2519
|
-
"name": "est_market_size_sp",
|
|
2520
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2521
|
-
"aggregation": "sum"
|
|
2522
|
-
},
|
|
2523
|
-
{
|
|
2524
|
-
"name": "tos_overall_sov",
|
|
2525
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
2526
|
-
"aggregation": "sum"
|
|
2527
|
-
},
|
|
2528
|
-
{
|
|
2529
|
-
"name": "tos_organic_sov",
|
|
2530
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
2531
|
-
"aggregation": "sum"
|
|
2532
|
-
},
|
|
2533
|
-
{
|
|
2534
|
-
"name": "tos_ad_sov",
|
|
2535
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
2536
|
-
"aggregation": "sum"
|
|
2537
|
-
},
|
|
2538
|
-
{
|
|
2539
|
-
"name": "brand_assortment",
|
|
2540
|
-
"description": "Total unique SKUs for the given brand",
|
|
2541
|
-
"aggregation": "sum"
|
|
2542
|
-
},
|
|
2543
|
-
{
|
|
2544
|
-
"name": "offtake_mrp",
|
|
2545
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
2546
|
-
"aggregation": "sum"
|
|
2547
|
-
},
|
|
2548
|
-
{
|
|
2549
|
-
"name": "offtake_sp",
|
|
2550
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
2551
|
-
"aggregation": "sum"
|
|
2552
|
-
},
|
|
2553
|
-
{
|
|
2554
|
-
"name": "qty_sold",
|
|
2555
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
2556
|
-
"aggregation": "sum"
|
|
2557
|
-
},
|
|
2558
|
-
{
|
|
2559
|
-
"name": "ds_listing_pct",
|
|
2560
|
-
"description": "DS Listing %",
|
|
2561
|
-
"aggregation": "sum"
|
|
2562
|
-
},
|
|
2563
|
-
{
|
|
2564
|
-
"name": "wt_osa_ls_pct",
|
|
2565
|
-
"description": "Wt. OSA % in LS",
|
|
2566
|
-
"aggregation": "sum"
|
|
2567
|
-
},
|
|
2568
|
-
{
|
|
2569
|
-
"name": "wt_osa_pct",
|
|
2570
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
2571
|
-
"aggregation": "sum"
|
|
2572
|
-
},
|
|
2573
|
-
{
|
|
2574
|
-
"name": "wt_discount_pct",
|
|
2575
|
-
"description": "Weighted average discount % for all relevant products",
|
|
2576
|
-
"aggregation": "sum"
|
|
2577
|
-
},
|
|
2578
|
-
{
|
|
2579
|
-
"name": "wt_ppu",
|
|
2580
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
2581
|
-
"aggregation": "sum"
|
|
2582
|
-
},
|
|
2583
|
-
{
|
|
2584
|
-
"name": "doi_fe_be_pct",
|
|
2585
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
2586
|
-
"aggregation": "sum"
|
|
2587
|
-
},
|
|
2588
|
-
{
|
|
2589
|
-
"name": "doi_be_pct",
|
|
2590
|
-
"description": "DOI (BE)",
|
|
2591
|
-
"aggregation": "sum"
|
|
2592
|
-
},
|
|
2593
|
-
{
|
|
2594
|
-
"name": "revenue_share_mrp",
|
|
2595
|
-
"description": "% of Total Revenue (MRP)",
|
|
2596
|
-
"aggregation": "sum"
|
|
2597
|
-
},
|
|
2598
|
-
{
|
|
2599
|
-
"name": "revenue_share_sp",
|
|
2600
|
-
"description": "% of Total Revenue (SP)",
|
|
2601
|
-
"aggregation": "sum"
|
|
2602
|
-
},
|
|
2603
|
-
{
|
|
2604
|
-
"name": "sp_avg",
|
|
2605
|
-
"description": "Average Selling Price",
|
|
2606
|
-
"aggregation": "sum"
|
|
2607
|
-
},
|
|
2608
|
-
{
|
|
2609
|
-
"name": "est_total_traffic",
|
|
2610
|
-
"description": "Estimated Total Traffic",
|
|
2611
|
-
"aggregation": "sum"
|
|
2612
|
-
},
|
|
2613
|
-
{
|
|
2614
|
-
"name": "est_organic_traffic",
|
|
2615
|
-
"description": "Estimated Organic Traffic",
|
|
2616
|
-
"aggregation": "sum"
|
|
2617
|
-
},
|
|
2618
|
-
{
|
|
2619
|
-
"name": "est_paid_traffic",
|
|
2620
|
-
"description": "Estimated Paid Traffic",
|
|
2621
|
-
"aggregation": "sum"
|
|
2622
|
-
},
|
|
2623
|
-
{
|
|
2624
|
-
"name": "est_organic_impression",
|
|
2625
|
-
"description": "Organic Impressions",
|
|
2626
|
-
"aggregation": "sum"
|
|
2627
|
-
},
|
|
2628
|
-
{
|
|
2629
|
-
"name": "est_paid_impression",
|
|
2630
|
-
"description": "Ad Impressions",
|
|
2631
|
-
"aggregation": "sum"
|
|
2632
|
-
},
|
|
2633
|
-
{
|
|
2634
|
-
"name": "overall_sov",
|
|
2635
|
-
"description": "Overall Share of Voice",
|
|
2636
|
-
"aggregation": "sum"
|
|
2637
|
-
},
|
|
2638
|
-
{
|
|
2639
|
-
"name": "ad_sov",
|
|
2640
|
-
"description": "Paid Share of Voice",
|
|
2641
|
-
"aggregation": "sum"
|
|
2642
|
-
},
|
|
2643
|
-
{
|
|
2644
|
-
"name": "avg_ds_listing_pct",
|
|
2645
|
-
"description": "DS Listing %",
|
|
2646
|
-
"aggregation": "sum"
|
|
2647
|
-
},
|
|
2648
|
-
{
|
|
2649
|
-
"name": "avg_osa_ls_pct",
|
|
2650
|
-
"description": "Avg. OSA % in LS",
|
|
2651
|
-
"aggregation": "sum"
|
|
2652
|
-
},
|
|
2653
|
-
{
|
|
2654
|
-
"name": "avg_osa_pct",
|
|
2655
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
2656
|
-
"aggregation": "sum"
|
|
2657
|
-
},
|
|
2658
|
-
{
|
|
2659
|
-
"name": "avg_discount_pct",
|
|
2660
|
-
"description": "Weighted average discount % for all relevant products",
|
|
2661
|
-
"aggregation": "sum"
|
|
2662
|
-
},
|
|
2663
|
-
{
|
|
2664
|
-
"name": "avg_ppu",
|
|
2665
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
2666
|
-
"aggregation": "sum"
|
|
2667
|
-
},
|
|
2668
|
-
{
|
|
2669
|
-
"name": "organic_sov",
|
|
2670
|
-
"description": "Organic Share of Voice",
|
|
2671
|
-
"aggregation": "sum"
|
|
2672
|
-
}
|
|
2673
|
-
],
|
|
2674
|
-
"segments": [
|
|
2675
|
-
{
|
|
2676
|
-
"name": "curr_brand",
|
|
2677
|
-
"description": "Curr Brand"
|
|
2678
|
-
},
|
|
2679
|
-
{
|
|
2680
|
-
"name": "inclusions",
|
|
2681
|
-
"description": "Inclusions"
|
|
2682
|
-
}
|
|
2683
|
-
],
|
|
2684
|
-
"joins": [
|
|
2685
|
-
{
|
|
2686
|
-
"cube": "fkmin_category_map",
|
|
2687
|
-
"relationship": "one_to_one"
|
|
2688
|
-
}
|
|
2689
|
-
],
|
|
2690
|
-
"tenantEnforcement": {
|
|
2691
|
-
"mode": "segment",
|
|
2692
|
-
"segmentName": "curr_brand"
|
|
2693
|
-
},
|
|
2694
|
-
"defaultSort": {
|
|
2695
|
-
"member": "created_at",
|
|
2696
|
-
"direction": "desc"
|
|
2697
|
-
},
|
|
2698
|
-
"exampleQuestions": []
|
|
2699
|
-
},
|
|
2700
|
-
{
|
|
2701
|
-
"name": "all_brands_fkmin_city_category_insights",
|
|
2702
|
-
"description": "fkmin All Brands City Category Insights",
|
|
2703
|
-
"grain": "One row per all_brands_fkmin_city_category_insights record",
|
|
2704
|
-
"owner": "FKMIN Analytics",
|
|
2705
|
-
"timeDimension": "created_at",
|
|
2706
|
-
"tenantColumn": "brand_id",
|
|
2707
|
-
"cubeName": "all_brands_fkmin_city_category_insights",
|
|
2708
|
-
"columns": [
|
|
2709
|
-
{
|
|
2710
|
-
"name": "created_at",
|
|
2711
|
-
"dataType": "time",
|
|
2712
|
-
"description": "Date",
|
|
2713
|
-
"synonyms": []
|
|
2714
|
-
},
|
|
2715
|
-
{
|
|
2716
|
-
"name": "dc_category_id",
|
|
2717
|
-
"dataType": "number",
|
|
2718
|
-
"description": "Category ID",
|
|
2719
|
-
"synonyms": []
|
|
2720
|
-
},
|
|
2721
|
-
{
|
|
2722
|
-
"name": "dc_city_id",
|
|
2723
|
-
"dataType": "number",
|
|
2724
|
-
"description": "City ID",
|
|
2725
|
-
"synonyms": []
|
|
2726
|
-
},
|
|
2727
|
-
{
|
|
2728
|
-
"name": "brand_id",
|
|
2729
|
-
"dataType": "string",
|
|
2730
|
-
"description": "Brand ID",
|
|
2731
|
-
"synonyms": []
|
|
2732
|
-
},
|
|
2733
|
-
{
|
|
2734
|
-
"name": "brand_name",
|
|
2735
|
-
"dataType": "string",
|
|
2736
|
-
"description": "Brand Name",
|
|
2737
|
-
"synonyms": []
|
|
2738
|
-
},
|
|
2739
|
-
{
|
|
2740
|
-
"name": "is_excluded",
|
|
2741
|
-
"dataType": "boolean",
|
|
2742
|
-
"description": "Is excluded",
|
|
2743
|
-
"synonyms": []
|
|
2744
|
-
},
|
|
2745
|
-
{
|
|
2746
|
-
"name": "is_current_brand",
|
|
2747
|
-
"dataType": "boolean",
|
|
2748
|
-
"description": "Is this the current brand?",
|
|
2749
|
-
"synonyms": []
|
|
2750
|
-
},
|
|
2751
|
-
{
|
|
2752
|
-
"name": "pm_key",
|
|
2753
|
-
"dataType": "string",
|
|
2754
|
-
"description": "PM Key",
|
|
2755
|
-
"synonyms": []
|
|
2756
|
-
}
|
|
2757
|
-
],
|
|
2758
|
-
"metrics": [
|
|
2759
|
-
{
|
|
2760
|
-
"name": "_count",
|
|
2761
|
-
"description": "Count",
|
|
2762
|
-
"aggregation": "count"
|
|
2763
|
-
},
|
|
2764
|
-
{
|
|
2765
|
-
"name": "_brand_assortment_sum",
|
|
2766
|
-
"description": "Brand Assortment Sum",
|
|
2767
|
-
"aggregation": "max"
|
|
2768
|
-
},
|
|
2769
|
-
{
|
|
2770
|
-
"name": "_offtake_mrp_sum",
|
|
2771
|
-
"description": "Offtake Mrp Sum",
|
|
2772
|
-
"aggregation": "sum"
|
|
2773
|
-
},
|
|
2774
|
-
{
|
|
2775
|
-
"name": "_offtake_sp_sum",
|
|
2776
|
-
"description": "Offtake Sp Sum",
|
|
2777
|
-
"aggregation": "sum"
|
|
2778
|
-
},
|
|
2779
|
-
{
|
|
2780
|
-
"name": "_qty_sold_sum",
|
|
2781
|
-
"description": "Qty Sold Sum",
|
|
2782
|
-
"aggregation": "sum"
|
|
2783
|
-
},
|
|
2784
|
-
{
|
|
2785
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
2786
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
2787
|
-
"aggregation": "sum"
|
|
2788
|
-
},
|
|
2789
|
-
{
|
|
2790
|
-
"name": "_mrp_sum",
|
|
2791
|
-
"description": "Mrp Sum",
|
|
2792
|
-
"aggregation": "sum"
|
|
2793
|
-
},
|
|
2794
|
-
{
|
|
2795
|
-
"name": "_sp_sum",
|
|
2796
|
-
"description": "Sp Sum",
|
|
2797
|
-
"aggregation": "sum"
|
|
2798
|
-
},
|
|
2799
|
-
{
|
|
2800
|
-
"name": "_ds_count",
|
|
2801
|
-
"description": "Ds Count",
|
|
2802
|
-
"aggregation": "sum"
|
|
2803
|
-
},
|
|
2804
|
-
{
|
|
2805
|
-
"name": "_ls_stores",
|
|
2806
|
-
"description": "Ls Stores",
|
|
2807
|
-
"aggregation": "sum"
|
|
2808
|
-
},
|
|
2809
|
-
{
|
|
2810
|
-
"name": "_in_stock_stores",
|
|
2811
|
-
"description": "In Stock Stores",
|
|
2812
|
-
"aggregation": "sum"
|
|
2813
|
-
},
|
|
2814
|
-
{
|
|
2815
|
-
"name": "_estimated_offtake_sp_sum",
|
|
2816
|
-
"description": "Estimated Offtake Sp Sum",
|
|
2817
|
-
"aggregation": "sum"
|
|
2818
|
-
},
|
|
2819
|
-
{
|
|
2820
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
2821
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
2822
|
-
"aggregation": "sum"
|
|
2823
|
-
},
|
|
2824
|
-
{
|
|
2825
|
-
"name": "_date_brand_offtake_mrp",
|
|
2826
|
-
"description": "Date Brand Offtake Mrp",
|
|
2827
|
-
"aggregation": "sum"
|
|
2828
|
-
},
|
|
2829
|
-
{
|
|
2830
|
-
"name": "_date_brand_offtake_sp",
|
|
2831
|
-
"description": "Date Brand Offtake Sp",
|
|
2832
|
-
"aggregation": "sum"
|
|
2833
|
-
},
|
|
2834
|
-
{
|
|
2835
|
-
"name": "_ds_listing_sum",
|
|
2836
|
-
"description": "Ds Listing Sum",
|
|
2837
|
-
"aggregation": "sum"
|
|
2838
|
-
},
|
|
2839
|
-
{
|
|
2840
|
-
"name": "_wt_osa_ls_sum",
|
|
2841
|
-
"description": "Wt Osa Ls Sum",
|
|
2842
|
-
"aggregation": "sum"
|
|
2843
|
-
},
|
|
2844
|
-
{
|
|
2845
|
-
"name": "_wt_osa_sum",
|
|
2846
|
-
"description": "Wt Osa Sum",
|
|
2847
|
-
"aggregation": "sum"
|
|
2848
|
-
},
|
|
2849
|
-
{
|
|
2850
|
-
"name": "_wt_discount_sum",
|
|
2851
|
-
"description": "Wt Discount Sum",
|
|
2852
|
-
"aggregation": "sum"
|
|
2853
|
-
},
|
|
2854
|
-
{
|
|
2855
|
-
"name": "_wt_ppu_sum",
|
|
2856
|
-
"description": "Wt Ppu Sum",
|
|
2857
|
-
"aggregation": "sum"
|
|
2858
|
-
},
|
|
2859
|
-
{
|
|
2860
|
-
"name": "_ppu_factor_sum",
|
|
2861
|
-
"description": "Ppu Factor Sum",
|
|
2862
|
-
"aggregation": "sum"
|
|
2863
|
-
},
|
|
2864
|
-
{
|
|
2865
|
-
"name": "_doi_fe_be_sum",
|
|
2866
|
-
"description": "Doi Fe Be Sum",
|
|
2867
|
-
"aggregation": "sum"
|
|
2868
|
-
},
|
|
2869
|
-
{
|
|
2870
|
-
"name": "_doi_be_sum",
|
|
2871
|
-
"description": "Doi Be Sum",
|
|
2872
|
-
"aggregation": "sum"
|
|
2873
|
-
},
|
|
2874
|
-
{
|
|
2875
|
-
"name": "_sp",
|
|
2876
|
-
"description": "Sp",
|
|
2877
|
-
"aggregation": "sum"
|
|
2878
|
-
},
|
|
2879
|
-
{
|
|
2880
|
-
"name": "_est_total_traffic",
|
|
2881
|
-
"description": "Est Total Traffic",
|
|
2882
|
-
"aggregation": "sum"
|
|
2883
|
-
},
|
|
2884
|
-
{
|
|
2885
|
-
"name": "_est_organic_traffic",
|
|
2886
|
-
"description": "Est Organic Traffic",
|
|
2887
|
-
"aggregation": "sum"
|
|
2888
|
-
},
|
|
2889
|
-
{
|
|
2890
|
-
"name": "_est_paid_traffic",
|
|
2891
|
-
"description": "Est Paid Traffic",
|
|
2892
|
-
"aggregation": "sum"
|
|
2893
|
-
},
|
|
2894
|
-
{
|
|
2895
|
-
"name": "_all_brands_est_total_traffic",
|
|
2896
|
-
"description": "All Brands Est Total Traffic",
|
|
2897
|
-
"aggregation": "sum"
|
|
2898
|
-
},
|
|
2899
|
-
{
|
|
2900
|
-
"name": "_all_brands_est_organic_traffic",
|
|
2901
|
-
"description": "All Brands Est Organic Traffic",
|
|
2902
|
-
"aggregation": "sum"
|
|
2903
|
-
},
|
|
2904
|
-
{
|
|
2905
|
-
"name": "_all_brands_est_paid_traffic",
|
|
2906
|
-
"description": "All Brands Est Paid Traffic",
|
|
2907
|
-
"aggregation": "sum"
|
|
2908
|
-
},
|
|
2909
|
-
{
|
|
2910
|
-
"name": "_brand_est_total_tos_traffic",
|
|
2911
|
-
"description": "Brand Est Total Tos Traffic",
|
|
2912
|
-
"aggregation": "sum"
|
|
2913
|
-
},
|
|
2914
|
-
{
|
|
2915
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
2916
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
2917
|
-
"aggregation": "sum"
|
|
2918
|
-
},
|
|
2919
|
-
{
|
|
2920
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
2921
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
2922
|
-
"aggregation": "sum"
|
|
2923
|
-
},
|
|
2924
|
-
{
|
|
2925
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
2926
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
2927
|
-
"aggregation": "sum"
|
|
2928
|
-
},
|
|
2929
|
-
{
|
|
2930
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
2931
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
2932
|
-
"aggregation": "sum"
|
|
2933
|
-
},
|
|
2934
|
-
{
|
|
2935
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
2936
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
2937
|
-
"aggregation": "sum"
|
|
2938
|
-
},
|
|
2939
|
-
{
|
|
2940
|
-
"name": "_offtake_sp",
|
|
2941
|
-
"description": "Offtake Sp",
|
|
2942
|
-
"aggregation": "sum"
|
|
2943
|
-
},
|
|
2944
|
-
{
|
|
2945
|
-
"name": "_est_market_size",
|
|
2946
|
-
"description": "Est Market Size",
|
|
2947
|
-
"aggregation": "sum"
|
|
2948
|
-
},
|
|
2949
|
-
{
|
|
2950
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
2951
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
2952
|
-
"aggregation": "sum"
|
|
2953
|
-
},
|
|
2954
|
-
{
|
|
2955
|
-
"name": "est_category_share_mrp",
|
|
2956
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
2957
|
-
"aggregation": "sum"
|
|
2958
|
-
},
|
|
2959
|
-
{
|
|
2960
|
-
"name": "est_category_share_sp",
|
|
2961
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
2962
|
-
"aggregation": "sum"
|
|
2963
|
-
},
|
|
2964
|
-
{
|
|
2965
|
-
"name": "est_market_size_mrp",
|
|
2966
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2967
|
-
"aggregation": "sum"
|
|
2968
|
-
},
|
|
2969
|
-
{
|
|
2970
|
-
"name": "est_market_size_sp",
|
|
2971
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
2972
|
-
"aggregation": "sum"
|
|
2973
|
-
},
|
|
2974
|
-
{
|
|
2975
|
-
"name": "tos_overall_sov",
|
|
2976
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
2977
|
-
"aggregation": "sum"
|
|
2978
|
-
},
|
|
2979
|
-
{
|
|
2980
|
-
"name": "tos_organic_sov",
|
|
2981
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
2982
|
-
"aggregation": "sum"
|
|
2983
|
-
},
|
|
2984
|
-
{
|
|
2985
|
-
"name": "tos_ad_sov",
|
|
2986
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
2987
|
-
"aggregation": "sum"
|
|
2988
|
-
},
|
|
2989
|
-
{
|
|
2990
|
-
"name": "brand_assortment",
|
|
2991
|
-
"description": "Total unique SKUs for the given brand",
|
|
2992
|
-
"aggregation": "sum"
|
|
2993
|
-
},
|
|
2994
|
-
{
|
|
2995
|
-
"name": "offtake_mrp",
|
|
2996
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
2997
|
-
"aggregation": "sum"
|
|
2998
|
-
},
|
|
2999
|
-
{
|
|
3000
|
-
"name": "offtake_sp",
|
|
3001
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
3002
|
-
"aggregation": "sum"
|
|
3003
|
-
},
|
|
3004
|
-
{
|
|
3005
|
-
"name": "qty_sold",
|
|
3006
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
3007
|
-
"aggregation": "sum"
|
|
3008
|
-
},
|
|
3009
|
-
{
|
|
3010
|
-
"name": "ds_listing_pct",
|
|
3011
|
-
"description": "DS Listing %",
|
|
3012
|
-
"aggregation": "sum"
|
|
3013
|
-
},
|
|
3014
|
-
{
|
|
3015
|
-
"name": "wt_osa_ls_pct",
|
|
3016
|
-
"description": "Wt. OSA % in LS",
|
|
3017
|
-
"aggregation": "sum"
|
|
3018
|
-
},
|
|
3019
|
-
{
|
|
3020
|
-
"name": "wt_osa_pct",
|
|
3021
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
3022
|
-
"aggregation": "sum"
|
|
3023
|
-
},
|
|
3024
|
-
{
|
|
3025
|
-
"name": "wt_discount_pct",
|
|
3026
|
-
"description": "Weighted average discount % for all relevant products",
|
|
3027
|
-
"aggregation": "sum"
|
|
3028
|
-
},
|
|
3029
|
-
{
|
|
3030
|
-
"name": "wt_ppu",
|
|
3031
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
3032
|
-
"aggregation": "sum"
|
|
3033
|
-
},
|
|
3034
|
-
{
|
|
3035
|
-
"name": "doi_fe_be_pct",
|
|
3036
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
3037
|
-
"aggregation": "sum"
|
|
3038
|
-
},
|
|
3039
|
-
{
|
|
3040
|
-
"name": "doi_be_pct",
|
|
3041
|
-
"description": "DOI (BE)",
|
|
3042
|
-
"aggregation": "sum"
|
|
3043
|
-
},
|
|
3044
|
-
{
|
|
3045
|
-
"name": "revenue_share_mrp",
|
|
3046
|
-
"description": "% of Total Revenue (MRP)",
|
|
3047
|
-
"aggregation": "sum"
|
|
3048
|
-
},
|
|
3049
|
-
{
|
|
3050
|
-
"name": "revenue_share_sp",
|
|
3051
|
-
"description": "% of Total Revenue (SP)",
|
|
3052
|
-
"aggregation": "sum"
|
|
3053
|
-
},
|
|
3054
|
-
{
|
|
3055
|
-
"name": "sp_avg",
|
|
3056
|
-
"description": "Average Selling Price",
|
|
3057
|
-
"aggregation": "sum"
|
|
3058
|
-
},
|
|
3059
|
-
{
|
|
3060
|
-
"name": "est_total_traffic",
|
|
3061
|
-
"description": "Estimated Total Traffic",
|
|
3062
|
-
"aggregation": "sum"
|
|
3063
|
-
},
|
|
3064
|
-
{
|
|
3065
|
-
"name": "est_organic_traffic",
|
|
3066
|
-
"description": "Estimated Organic Traffic",
|
|
3067
|
-
"aggregation": "sum"
|
|
3068
|
-
},
|
|
3069
|
-
{
|
|
3070
|
-
"name": "est_paid_traffic",
|
|
3071
|
-
"description": "Estimated Paid Traffic",
|
|
3072
|
-
"aggregation": "sum"
|
|
3073
|
-
},
|
|
3074
|
-
{
|
|
3075
|
-
"name": "est_organic_impression",
|
|
3076
|
-
"description": "Organic Impressions",
|
|
3077
|
-
"aggregation": "sum"
|
|
3078
|
-
},
|
|
3079
|
-
{
|
|
3080
|
-
"name": "est_paid_impression",
|
|
3081
|
-
"description": "Ad Impressions",
|
|
3082
|
-
"aggregation": "sum"
|
|
3083
|
-
},
|
|
3084
|
-
{
|
|
3085
|
-
"name": "overall_sov",
|
|
3086
|
-
"description": "Overall Share of Voice",
|
|
3087
|
-
"aggregation": "sum"
|
|
3088
|
-
},
|
|
3089
|
-
{
|
|
3090
|
-
"name": "ad_sov",
|
|
3091
|
-
"description": "Paid Share of Voice",
|
|
3092
|
-
"aggregation": "sum"
|
|
3093
|
-
},
|
|
3094
|
-
{
|
|
3095
|
-
"name": "avg_ds_listing_pct",
|
|
3096
|
-
"description": "DS Listing %",
|
|
3097
|
-
"aggregation": "sum"
|
|
3098
|
-
},
|
|
3099
|
-
{
|
|
3100
|
-
"name": "avg_osa_ls_pct",
|
|
3101
|
-
"description": "Avg. OSA % in LS",
|
|
3102
|
-
"aggregation": "sum"
|
|
3103
|
-
},
|
|
3104
|
-
{
|
|
3105
|
-
"name": "avg_osa_pct",
|
|
3106
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
3107
|
-
"aggregation": "sum"
|
|
3108
|
-
},
|
|
3109
|
-
{
|
|
3110
|
-
"name": "avg_discount_pct",
|
|
3111
|
-
"description": "Weighted average discount % for all relevant products",
|
|
3112
|
-
"aggregation": "sum"
|
|
3113
|
-
},
|
|
3114
|
-
{
|
|
3115
|
-
"name": "avg_ppu",
|
|
3116
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
3117
|
-
"aggregation": "sum"
|
|
3118
|
-
},
|
|
3119
|
-
{
|
|
3120
|
-
"name": "organic_sov",
|
|
3121
|
-
"description": "Organic Share of Voice",
|
|
3122
|
-
"aggregation": "sum"
|
|
3123
|
-
}
|
|
3124
|
-
],
|
|
3125
|
-
"segments": [
|
|
3126
|
-
{
|
|
3127
|
-
"name": "curr_brand",
|
|
3128
|
-
"description": "Curr Brand"
|
|
3129
|
-
},
|
|
3130
|
-
{
|
|
3131
|
-
"name": "inclusions",
|
|
3132
|
-
"description": "Inclusions"
|
|
3133
|
-
}
|
|
3134
|
-
],
|
|
3135
|
-
"joins": [
|
|
3136
|
-
{
|
|
3137
|
-
"cube": "fkmin_category_map",
|
|
3138
|
-
"relationship": "one_to_one"
|
|
3139
|
-
},
|
|
3140
|
-
{
|
|
3141
|
-
"cube": "fkmin_city_map",
|
|
3142
|
-
"relationship": "one_to_one"
|
|
3143
|
-
}
|
|
3144
|
-
],
|
|
3145
|
-
"tenantEnforcement": {
|
|
3146
|
-
"mode": "segment",
|
|
3147
|
-
"segmentName": "curr_brand"
|
|
3148
|
-
},
|
|
3149
|
-
"defaultSort": {
|
|
3150
|
-
"member": "created_at",
|
|
3151
|
-
"direction": "desc"
|
|
3152
|
-
},
|
|
3153
|
-
"exampleQuestions": []
|
|
3154
|
-
},
|
|
3155
|
-
{
|
|
3156
|
-
"name": "all_brands_instamart_category_insights",
|
|
3157
|
-
"description": "All Brands Instamart Category Insights",
|
|
3158
|
-
"grain": "One row per all_brands_instamart_category_insights record",
|
|
3159
|
-
"owner": "INSTAMART Analytics",
|
|
3160
|
-
"timeDimension": "created_at",
|
|
3161
|
-
"tenantColumn": "brand_id",
|
|
3162
|
-
"cubeName": "all_brands_instamart_category_insights",
|
|
3163
|
-
"columns": [
|
|
3164
|
-
{
|
|
3165
|
-
"name": "created_at",
|
|
3166
|
-
"dataType": "time",
|
|
3167
|
-
"description": "Date",
|
|
3168
|
-
"synonyms": []
|
|
3169
|
-
},
|
|
3170
|
-
{
|
|
3171
|
-
"name": "dc_category_id",
|
|
3172
|
-
"dataType": "number",
|
|
3173
|
-
"description": "Category ID",
|
|
3174
|
-
"synonyms": []
|
|
3175
|
-
},
|
|
3176
|
-
{
|
|
3177
|
-
"name": "brand_id",
|
|
3178
|
-
"dataType": "string",
|
|
3179
|
-
"description": "Brand ID",
|
|
3180
|
-
"synonyms": []
|
|
3181
|
-
},
|
|
3182
|
-
{
|
|
3183
|
-
"name": "brand_name",
|
|
3184
|
-
"dataType": "string",
|
|
3185
|
-
"description": "Brand Name",
|
|
3186
|
-
"synonyms": []
|
|
3187
|
-
},
|
|
3188
|
-
{
|
|
3189
|
-
"name": "is_excluded",
|
|
3190
|
-
"dataType": "boolean",
|
|
3191
|
-
"description": "Is excluded",
|
|
3192
|
-
"synonyms": []
|
|
3193
|
-
},
|
|
3194
|
-
{
|
|
3195
|
-
"name": "is_current_brand",
|
|
3196
|
-
"dataType": "boolean",
|
|
3197
|
-
"description": "Is this the current brand?",
|
|
3198
|
-
"synonyms": []
|
|
3199
|
-
},
|
|
3200
|
-
{
|
|
3201
|
-
"name": "pm_key",
|
|
3202
|
-
"dataType": "string",
|
|
3203
|
-
"description": "PM Key",
|
|
3204
|
-
"synonyms": []
|
|
3205
|
-
}
|
|
3206
|
-
],
|
|
3207
|
-
"metrics": [
|
|
3208
|
-
{
|
|
3209
|
-
"name": "_count",
|
|
3210
|
-
"description": "Count",
|
|
3211
|
-
"aggregation": "count"
|
|
3212
|
-
},
|
|
3213
|
-
{
|
|
3214
|
-
"name": "_brand_assortment_sum",
|
|
3215
|
-
"description": "Brand Assortment Sum",
|
|
3216
|
-
"aggregation": "max"
|
|
3217
|
-
},
|
|
3218
|
-
{
|
|
3219
|
-
"name": "_offtake_mrp_sum",
|
|
3220
|
-
"description": "Offtake Mrp Sum",
|
|
3221
|
-
"aggregation": "sum"
|
|
3222
|
-
},
|
|
3223
|
-
{
|
|
3224
|
-
"name": "_qty_sold_sum",
|
|
3225
|
-
"description": "Qty Sold Sum",
|
|
3226
|
-
"aggregation": "sum"
|
|
3227
|
-
},
|
|
3228
|
-
{
|
|
3229
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
3230
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
3231
|
-
"aggregation": "sum"
|
|
3232
|
-
},
|
|
3233
|
-
{
|
|
3234
|
-
"name": "_estimated_offtake_sp_sum",
|
|
3235
|
-
"description": "Estimated Offtake Sp Sum",
|
|
3236
|
-
"aggregation": "sum"
|
|
3237
|
-
},
|
|
3238
|
-
{
|
|
3239
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
3240
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
3241
|
-
"aggregation": "sum"
|
|
3242
|
-
},
|
|
3243
|
-
{
|
|
3244
|
-
"name": "_offtake_sp_sum",
|
|
3245
|
-
"description": "Offtake Sp Sum",
|
|
3246
|
-
"aggregation": "sum"
|
|
3247
|
-
},
|
|
3248
|
-
{
|
|
3249
|
-
"name": "_date_brand_offtake_mrp",
|
|
3250
|
-
"description": "Date Brand Offtake Mrp",
|
|
3251
|
-
"aggregation": "sum"
|
|
3252
|
-
},
|
|
3253
|
-
{
|
|
3254
|
-
"name": "_date_brand_offtake_sp",
|
|
3255
|
-
"description": "Date Brand Offtake Sp",
|
|
3256
|
-
"aggregation": "sum"
|
|
3257
|
-
},
|
|
3258
|
-
{
|
|
3259
|
-
"name": "_ds_listing_sum",
|
|
3260
|
-
"description": "Ds Listing Sum",
|
|
3261
|
-
"aggregation": "sum"
|
|
3262
|
-
},
|
|
3263
|
-
{
|
|
3264
|
-
"name": "_wt_osa_ls_sum",
|
|
3265
|
-
"description": "Wt Osa Ls Sum",
|
|
3266
|
-
"aggregation": "sum"
|
|
3267
|
-
},
|
|
3268
|
-
{
|
|
3269
|
-
"name": "_wt_osa_sum",
|
|
3270
|
-
"description": "Wt Osa Sum",
|
|
3271
|
-
"aggregation": "sum"
|
|
3272
|
-
},
|
|
3273
|
-
{
|
|
3274
|
-
"name": "_wt_discount_sum",
|
|
3275
|
-
"description": "Wt Discount Sum",
|
|
3276
|
-
"aggregation": "sum"
|
|
3277
|
-
},
|
|
3278
|
-
{
|
|
3279
|
-
"name": "_wt_ppu_sum",
|
|
3280
|
-
"description": "Wt Ppu Sum",
|
|
3281
|
-
"aggregation": "sum"
|
|
3282
|
-
},
|
|
3283
|
-
{
|
|
3284
|
-
"name": "_doi_fe_be_sum",
|
|
3285
|
-
"description": "Doi Fe Be Sum",
|
|
3286
|
-
"aggregation": "sum"
|
|
3287
|
-
},
|
|
3288
|
-
{
|
|
3289
|
-
"name": "_doi_be_sum",
|
|
3290
|
-
"description": "Doi Be Sum",
|
|
3291
|
-
"aggregation": "sum"
|
|
3292
|
-
},
|
|
3293
|
-
{
|
|
3294
|
-
"name": "_sp",
|
|
3295
|
-
"description": "Sp",
|
|
3296
|
-
"aggregation": "sum"
|
|
3297
|
-
},
|
|
3298
|
-
{
|
|
3299
|
-
"name": "_est_total_traffic",
|
|
3300
|
-
"description": "Est Total Traffic",
|
|
3301
|
-
"aggregation": "sum"
|
|
3302
|
-
},
|
|
3303
|
-
{
|
|
3304
|
-
"name": "_est_organic_traffic",
|
|
3305
|
-
"description": "Est Organic Traffic",
|
|
3306
|
-
"aggregation": "sum"
|
|
3307
|
-
},
|
|
3308
|
-
{
|
|
3309
|
-
"name": "_est_paid_traffic",
|
|
3310
|
-
"description": "Est Paid Traffic",
|
|
3311
|
-
"aggregation": "sum"
|
|
3312
|
-
},
|
|
3313
|
-
{
|
|
3314
|
-
"name": "_all_brands_est_total_traffic",
|
|
3315
|
-
"description": "All Brands Est Total Traffic",
|
|
3316
|
-
"aggregation": "sum"
|
|
3317
|
-
},
|
|
3318
|
-
{
|
|
3319
|
-
"name": "_all_brands_est_organic_traffic",
|
|
3320
|
-
"description": "All Brands Est Organic Traffic",
|
|
3321
|
-
"aggregation": "sum"
|
|
3322
|
-
},
|
|
3323
|
-
{
|
|
3324
|
-
"name": "_all_brands_est_paid_traffic",
|
|
3325
|
-
"description": "All Brands Est Paid Traffic",
|
|
3326
|
-
"aggregation": "sum"
|
|
3327
|
-
},
|
|
3328
|
-
{
|
|
3329
|
-
"name": "_brand_est_total_tos_traffic",
|
|
3330
|
-
"description": "Brand Est Total Tos Traffic",
|
|
3331
|
-
"aggregation": "sum"
|
|
3332
|
-
},
|
|
3333
|
-
{
|
|
3334
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
3335
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
3336
|
-
"aggregation": "sum"
|
|
3337
|
-
},
|
|
3338
|
-
{
|
|
3339
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
3340
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
3341
|
-
"aggregation": "sum"
|
|
3342
|
-
},
|
|
3343
|
-
{
|
|
3344
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
3345
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
3346
|
-
"aggregation": "sum"
|
|
3347
|
-
},
|
|
3348
|
-
{
|
|
3349
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
3350
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
3351
|
-
"aggregation": "sum"
|
|
3352
|
-
},
|
|
3353
|
-
{
|
|
3354
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
3355
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
3356
|
-
"aggregation": "sum"
|
|
3357
|
-
},
|
|
3358
|
-
{
|
|
3359
|
-
"name": "_offtake_sp",
|
|
3360
|
-
"description": "Offtake Sp",
|
|
3361
|
-
"aggregation": "sum"
|
|
3362
|
-
},
|
|
3363
|
-
{
|
|
3364
|
-
"name": "_est_market_size",
|
|
3365
|
-
"description": "Est Market Size",
|
|
3366
|
-
"aggregation": "sum"
|
|
3367
|
-
},
|
|
3368
|
-
{
|
|
3369
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
3370
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
3371
|
-
"aggregation": "sum"
|
|
3372
|
-
},
|
|
3373
|
-
{
|
|
3374
|
-
"name": "est_category_share_mrp",
|
|
3375
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
3376
|
-
"aggregation": "sum"
|
|
3377
|
-
},
|
|
3378
|
-
{
|
|
3379
|
-
"name": "est_category_share_sp",
|
|
3380
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
3381
|
-
"aggregation": "sum"
|
|
3382
|
-
},
|
|
3383
|
-
{
|
|
3384
|
-
"name": "est_market_size_mrp",
|
|
3385
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
3386
|
-
"aggregation": "sum"
|
|
3387
|
-
},
|
|
3388
|
-
{
|
|
3389
|
-
"name": "est_market_size_sp",
|
|
3390
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
3391
|
-
"aggregation": "sum"
|
|
3392
|
-
},
|
|
3393
|
-
{
|
|
3394
|
-
"name": "tos_overall_sov",
|
|
3395
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
3396
|
-
"aggregation": "sum"
|
|
3397
|
-
},
|
|
3398
|
-
{
|
|
3399
|
-
"name": "tos_organic_sov",
|
|
3400
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
3401
|
-
"aggregation": "sum"
|
|
3402
|
-
},
|
|
3403
|
-
{
|
|
3404
|
-
"name": "tos_ad_sov",
|
|
3405
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
3406
|
-
"aggregation": "sum"
|
|
3407
|
-
},
|
|
3408
|
-
{
|
|
3409
|
-
"name": "brand_assortment",
|
|
3410
|
-
"description": "Total unique SKUs for the given brand",
|
|
3411
|
-
"aggregation": "sum"
|
|
3412
|
-
},
|
|
3413
|
-
{
|
|
3414
|
-
"name": "offtake_mrp",
|
|
3415
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
3416
|
-
"aggregation": "sum"
|
|
3417
|
-
},
|
|
3418
|
-
{
|
|
3419
|
-
"name": "offtake_sp",
|
|
3420
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
3421
|
-
"aggregation": "sum"
|
|
3422
|
-
},
|
|
3423
|
-
{
|
|
3424
|
-
"name": "qty_sold",
|
|
3425
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
3426
|
-
"aggregation": "sum"
|
|
3427
|
-
},
|
|
3428
|
-
{
|
|
3429
|
-
"name": "ds_listing_pct",
|
|
3430
|
-
"description": "DS Listing %",
|
|
3431
|
-
"aggregation": "sum"
|
|
3432
|
-
},
|
|
3433
|
-
{
|
|
3434
|
-
"name": "wt_osa_ls_pct",
|
|
3435
|
-
"description": "Wt. OSA % in LS",
|
|
3436
|
-
"aggregation": "sum"
|
|
3437
|
-
},
|
|
3438
|
-
{
|
|
3439
|
-
"name": "wt_osa_pct",
|
|
3440
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
3441
|
-
"aggregation": "sum"
|
|
3442
|
-
},
|
|
3443
|
-
{
|
|
3444
|
-
"name": "wt_discount_pct",
|
|
3445
|
-
"description": "Weighted average discount % for all relevant products",
|
|
3446
|
-
"aggregation": "sum"
|
|
3447
|
-
},
|
|
3448
|
-
{
|
|
3449
|
-
"name": "wt_ppu",
|
|
3450
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
3451
|
-
"aggregation": "sum"
|
|
3452
|
-
},
|
|
3453
|
-
{
|
|
3454
|
-
"name": "doi_fe_be_pct",
|
|
3455
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
3456
|
-
"aggregation": "sum"
|
|
3457
|
-
},
|
|
3458
|
-
{
|
|
3459
|
-
"name": "doi_be_pct",
|
|
3460
|
-
"description": "DOI (BE)",
|
|
3461
|
-
"aggregation": "sum"
|
|
3462
|
-
},
|
|
3463
|
-
{
|
|
3464
|
-
"name": "revenue_share_mrp",
|
|
3465
|
-
"description": "% of Total Revenue (MRP)",
|
|
3466
|
-
"aggregation": "sum"
|
|
3467
|
-
},
|
|
3468
|
-
{
|
|
3469
|
-
"name": "revenue_share_sp",
|
|
3470
|
-
"description": "% of Total Revenue (SP)",
|
|
3471
|
-
"aggregation": "sum"
|
|
3472
|
-
},
|
|
3473
|
-
{
|
|
3474
|
-
"name": "sp_avg",
|
|
3475
|
-
"description": "Average Selling Price",
|
|
3476
|
-
"aggregation": "sum"
|
|
3477
|
-
},
|
|
3478
|
-
{
|
|
3479
|
-
"name": "est_total_traffic",
|
|
3480
|
-
"description": "Estimated Total Traffic",
|
|
3481
|
-
"aggregation": "sum"
|
|
3482
|
-
},
|
|
3483
|
-
{
|
|
3484
|
-
"name": "est_organic_traffic",
|
|
3485
|
-
"description": "Estimated Organic Traffic",
|
|
3486
|
-
"aggregation": "sum"
|
|
3487
|
-
},
|
|
3488
|
-
{
|
|
3489
|
-
"name": "est_paid_traffic",
|
|
3490
|
-
"description": "Estimated Paid Traffic",
|
|
3491
|
-
"aggregation": "sum"
|
|
3492
|
-
},
|
|
3493
|
-
{
|
|
3494
|
-
"name": "est_organic_impression",
|
|
3495
|
-
"description": "Organic Impressions",
|
|
3496
|
-
"aggregation": "sum"
|
|
3497
|
-
},
|
|
3498
|
-
{
|
|
3499
|
-
"name": "est_paid_impression",
|
|
3500
|
-
"description": "Ad Impressions",
|
|
3501
|
-
"aggregation": "sum"
|
|
3502
|
-
},
|
|
3503
|
-
{
|
|
3504
|
-
"name": "overall_sov",
|
|
3505
|
-
"description": "Overall Share of Voice",
|
|
3506
|
-
"aggregation": "sum"
|
|
3507
|
-
},
|
|
3508
|
-
{
|
|
3509
|
-
"name": "ad_sov",
|
|
3510
|
-
"description": "Paid Share of Voice",
|
|
3511
|
-
"aggregation": "sum"
|
|
3512
|
-
},
|
|
3513
|
-
{
|
|
3514
|
-
"name": "organic_sov",
|
|
3515
|
-
"description": "Organic Share of Voice",
|
|
3516
|
-
"aggregation": "sum"
|
|
3517
|
-
}
|
|
3518
|
-
],
|
|
3519
|
-
"segments": [
|
|
3520
|
-
{
|
|
3521
|
-
"name": "curr_brand",
|
|
3522
|
-
"description": "Curr Brand"
|
|
3523
|
-
},
|
|
3524
|
-
{
|
|
3525
|
-
"name": "inclusions",
|
|
3526
|
-
"description": "Inclusions"
|
|
3527
|
-
}
|
|
3528
|
-
],
|
|
3529
|
-
"joins": [
|
|
3530
|
-
{
|
|
3531
|
-
"cube": "instamart_category_map",
|
|
3532
|
-
"relationship": "one_to_one"
|
|
3533
|
-
}
|
|
3534
|
-
],
|
|
3535
|
-
"tenantEnforcement": {
|
|
3536
|
-
"mode": "segment",
|
|
3537
|
-
"segmentName": "curr_brand"
|
|
3538
|
-
},
|
|
3539
|
-
"defaultSort": {
|
|
3540
|
-
"member": "created_at",
|
|
3541
|
-
"direction": "desc"
|
|
3542
|
-
},
|
|
3543
|
-
"exampleQuestions": []
|
|
3544
|
-
},
|
|
3545
|
-
{
|
|
3546
|
-
"name": "all_brands_instamart_city_category_insights",
|
|
3547
|
-
"description": "Instamart All Brands City Category Insights",
|
|
3548
|
-
"grain": "One row per all_brands_instamart_city_category_insights record",
|
|
3549
|
-
"owner": "INSTAMART Analytics",
|
|
3550
|
-
"timeDimension": "created_at",
|
|
3551
|
-
"tenantColumn": "brand_id",
|
|
3552
|
-
"cubeName": "all_brands_instamart_city_category_insights",
|
|
3553
|
-
"columns": [
|
|
3554
|
-
{
|
|
3555
|
-
"name": "created_at",
|
|
3556
|
-
"dataType": "time",
|
|
3557
|
-
"description": "Date",
|
|
3558
|
-
"synonyms": []
|
|
3559
|
-
},
|
|
3560
|
-
{
|
|
3561
|
-
"name": "dc_category_id",
|
|
3562
|
-
"dataType": "number",
|
|
3563
|
-
"description": "Category ID",
|
|
3564
|
-
"synonyms": []
|
|
3565
|
-
},
|
|
3566
|
-
{
|
|
3567
|
-
"name": "dc_city_id",
|
|
3568
|
-
"dataType": "number",
|
|
3569
|
-
"description": "City ID",
|
|
3570
|
-
"synonyms": []
|
|
3571
|
-
},
|
|
3572
|
-
{
|
|
3573
|
-
"name": "brand_id",
|
|
3574
|
-
"dataType": "string",
|
|
3575
|
-
"description": "Brand ID",
|
|
3576
|
-
"synonyms": []
|
|
3577
|
-
},
|
|
3578
|
-
{
|
|
3579
|
-
"name": "brand_name",
|
|
3580
|
-
"dataType": "string",
|
|
3581
|
-
"description": "Brand Name",
|
|
3582
|
-
"synonyms": []
|
|
3583
|
-
},
|
|
3584
|
-
{
|
|
3585
|
-
"name": "is_excluded",
|
|
3586
|
-
"dataType": "boolean",
|
|
3587
|
-
"description": "Is excluded",
|
|
3588
|
-
"synonyms": []
|
|
3589
|
-
},
|
|
3590
|
-
{
|
|
3591
|
-
"name": "is_current_brand",
|
|
3592
|
-
"dataType": "boolean",
|
|
3593
|
-
"description": "Is this the current brand?",
|
|
3594
|
-
"synonyms": []
|
|
3595
|
-
},
|
|
3596
|
-
{
|
|
3597
|
-
"name": "pm_key",
|
|
3598
|
-
"dataType": "string",
|
|
3599
|
-
"description": "PM Key",
|
|
3600
|
-
"synonyms": []
|
|
3601
|
-
}
|
|
3602
|
-
],
|
|
3603
|
-
"metrics": [
|
|
3604
|
-
{
|
|
3605
|
-
"name": "_count",
|
|
3606
|
-
"description": "Count",
|
|
3607
|
-
"aggregation": "count"
|
|
3608
|
-
},
|
|
3609
|
-
{
|
|
3610
|
-
"name": "_brand_assortment_sum",
|
|
3611
|
-
"description": "Brand Assortment Sum",
|
|
3612
|
-
"aggregation": "max"
|
|
3613
|
-
},
|
|
3614
|
-
{
|
|
3615
|
-
"name": "_offtake_mrp_sum",
|
|
3616
|
-
"description": "Offtake Mrp Sum",
|
|
3617
|
-
"aggregation": "sum"
|
|
3618
|
-
},
|
|
3619
|
-
{
|
|
3620
|
-
"name": "_offtake_sp_sum",
|
|
3621
|
-
"description": "Offtake Sp Sum",
|
|
3622
|
-
"aggregation": "sum"
|
|
3623
|
-
},
|
|
3624
|
-
{
|
|
3625
|
-
"name": "_qty_sold_sum",
|
|
3626
|
-
"description": "Qty Sold Sum",
|
|
3627
|
-
"aggregation": "sum"
|
|
3628
|
-
},
|
|
3629
|
-
{
|
|
3630
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
3631
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
3632
|
-
"aggregation": "sum"
|
|
3633
|
-
},
|
|
3634
|
-
{
|
|
3635
|
-
"name": "_estimated_offtake_sp_sum",
|
|
3636
|
-
"description": "Estimated Offtake Sp Sum",
|
|
3637
|
-
"aggregation": "sum"
|
|
3638
|
-
},
|
|
3639
|
-
{
|
|
3640
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
3641
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
3642
|
-
"aggregation": "sum"
|
|
3643
|
-
},
|
|
3644
|
-
{
|
|
3645
|
-
"name": "_date_brand_offtake_mrp",
|
|
3646
|
-
"description": "Date Brand Offtake Mrp",
|
|
3647
|
-
"aggregation": "sum"
|
|
3648
|
-
},
|
|
3649
|
-
{
|
|
3650
|
-
"name": "_date_brand_offtake_sp",
|
|
3651
|
-
"description": "Date Brand Offtake Sp",
|
|
3652
|
-
"aggregation": "sum"
|
|
3653
|
-
},
|
|
3654
|
-
{
|
|
3655
|
-
"name": "_ds_listing_sum",
|
|
3656
|
-
"description": "Ds Listing Sum",
|
|
3657
|
-
"aggregation": "sum"
|
|
3658
|
-
},
|
|
3659
|
-
{
|
|
3660
|
-
"name": "_wt_osa_ls_sum",
|
|
3661
|
-
"description": "Wt Osa Ls Sum",
|
|
3662
|
-
"aggregation": "sum"
|
|
3663
|
-
},
|
|
3664
|
-
{
|
|
3665
|
-
"name": "_wt_osa_sum",
|
|
3666
|
-
"description": "Wt Osa Sum",
|
|
3667
|
-
"aggregation": "sum"
|
|
3668
|
-
},
|
|
3669
|
-
{
|
|
3670
|
-
"name": "_wt_discount_sum",
|
|
3671
|
-
"description": "Wt Discount Sum",
|
|
3672
|
-
"aggregation": "sum"
|
|
3673
|
-
},
|
|
3674
|
-
{
|
|
3675
|
-
"name": "_wt_ppu_sum",
|
|
3676
|
-
"description": "Wt Ppu Sum",
|
|
3677
|
-
"aggregation": "sum"
|
|
3678
|
-
},
|
|
3679
|
-
{
|
|
3680
|
-
"name": "_doi_fe_be_sum",
|
|
3681
|
-
"description": "Doi Fe Be Sum",
|
|
3682
|
-
"aggregation": "sum"
|
|
3683
|
-
},
|
|
3684
|
-
{
|
|
3685
|
-
"name": "_doi_be_sum",
|
|
3686
|
-
"description": "Doi Be Sum",
|
|
3687
|
-
"aggregation": "sum"
|
|
3688
|
-
},
|
|
3689
|
-
{
|
|
3690
|
-
"name": "_sp",
|
|
3691
|
-
"description": "Sp",
|
|
3692
|
-
"aggregation": "sum"
|
|
3693
|
-
},
|
|
3694
|
-
{
|
|
3695
|
-
"name": "_est_total_traffic",
|
|
3696
|
-
"description": "Est Total Traffic",
|
|
3697
|
-
"aggregation": "sum"
|
|
3698
|
-
},
|
|
3699
|
-
{
|
|
3700
|
-
"name": "_est_organic_traffic",
|
|
3701
|
-
"description": "Est Organic Traffic",
|
|
3702
|
-
"aggregation": "sum"
|
|
3703
|
-
},
|
|
3704
|
-
{
|
|
3705
|
-
"name": "_est_paid_traffic",
|
|
3706
|
-
"description": "Est Paid Traffic",
|
|
3707
|
-
"aggregation": "sum"
|
|
3708
|
-
},
|
|
3709
|
-
{
|
|
3710
|
-
"name": "_all_brands_est_total_traffic",
|
|
3711
|
-
"description": "All Brands Est Total Traffic",
|
|
3712
|
-
"aggregation": "sum"
|
|
3713
|
-
},
|
|
3714
|
-
{
|
|
3715
|
-
"name": "_all_brands_est_organic_traffic",
|
|
3716
|
-
"description": "All Brands Est Organic Traffic",
|
|
3717
|
-
"aggregation": "sum"
|
|
3718
|
-
},
|
|
3719
|
-
{
|
|
3720
|
-
"name": "_all_brands_est_paid_traffic",
|
|
3721
|
-
"description": "All Brands Est Paid Traffic",
|
|
3722
|
-
"aggregation": "sum"
|
|
3723
|
-
},
|
|
3724
|
-
{
|
|
3725
|
-
"name": "_brand_est_total_tos_traffic",
|
|
3726
|
-
"description": "Brand Est Total Tos Traffic",
|
|
3727
|
-
"aggregation": "sum"
|
|
3728
|
-
},
|
|
3729
|
-
{
|
|
3730
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
3731
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
3732
|
-
"aggregation": "sum"
|
|
3733
|
-
},
|
|
3734
|
-
{
|
|
3735
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
3736
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
3737
|
-
"aggregation": "sum"
|
|
3738
|
-
},
|
|
3739
|
-
{
|
|
3740
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
3741
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
3742
|
-
"aggregation": "sum"
|
|
3743
|
-
},
|
|
3744
|
-
{
|
|
3745
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
3746
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
3747
|
-
"aggregation": "sum"
|
|
3748
|
-
},
|
|
3749
|
-
{
|
|
3750
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
3751
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
3752
|
-
"aggregation": "sum"
|
|
3753
|
-
},
|
|
3754
|
-
{
|
|
3755
|
-
"name": "_est_market_size",
|
|
3756
|
-
"description": "Est Market Size",
|
|
3757
|
-
"aggregation": "sum"
|
|
3758
|
-
},
|
|
3759
|
-
{
|
|
3760
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
3761
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
3762
|
-
"aggregation": "sum"
|
|
3763
|
-
},
|
|
3764
|
-
{
|
|
3765
|
-
"name": "est_category_share_mrp",
|
|
3766
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
3767
|
-
"aggregation": "sum"
|
|
3768
|
-
},
|
|
3769
|
-
{
|
|
3770
|
-
"name": "est_category_share_sp",
|
|
3771
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
3772
|
-
"aggregation": "sum"
|
|
3773
|
-
},
|
|
3774
|
-
{
|
|
3775
|
-
"name": "est_market_size_mrp",
|
|
3776
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
3777
|
-
"aggregation": "sum"
|
|
3778
|
-
},
|
|
3779
|
-
{
|
|
3780
|
-
"name": "est_market_size_sp",
|
|
3781
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
3782
|
-
"aggregation": "sum"
|
|
3783
|
-
},
|
|
3784
|
-
{
|
|
3785
|
-
"name": "tos_overall_sov",
|
|
3786
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
3787
|
-
"aggregation": "sum"
|
|
3788
|
-
},
|
|
3789
|
-
{
|
|
3790
|
-
"name": "tos_organic_sov",
|
|
3791
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
3792
|
-
"aggregation": "sum"
|
|
3793
|
-
},
|
|
3794
|
-
{
|
|
3795
|
-
"name": "tos_ad_sov",
|
|
3796
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
3797
|
-
"aggregation": "sum"
|
|
3798
|
-
},
|
|
3799
|
-
{
|
|
3800
|
-
"name": "brand_assortment",
|
|
3801
|
-
"description": "Total unique SKUs for the given brand",
|
|
3802
|
-
"aggregation": "sum"
|
|
3803
|
-
},
|
|
3804
|
-
{
|
|
3805
|
-
"name": "offtake_mrp",
|
|
3806
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
3807
|
-
"aggregation": "sum"
|
|
3808
|
-
},
|
|
3809
|
-
{
|
|
3810
|
-
"name": "offtake_sp",
|
|
3811
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
3812
|
-
"aggregation": "sum"
|
|
3813
|
-
},
|
|
3814
|
-
{
|
|
3815
|
-
"name": "qty_sold",
|
|
3816
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
3817
|
-
"aggregation": "sum"
|
|
3818
|
-
},
|
|
3819
|
-
{
|
|
3820
|
-
"name": "ds_listing_pct",
|
|
3821
|
-
"description": "DS Listing %",
|
|
3822
|
-
"aggregation": "sum"
|
|
3823
|
-
},
|
|
3824
|
-
{
|
|
3825
|
-
"name": "wt_osa_ls_pct",
|
|
3826
|
-
"description": "Wt. OSA % in LS",
|
|
3827
|
-
"aggregation": "sum"
|
|
3828
|
-
},
|
|
3829
|
-
{
|
|
3830
|
-
"name": "wt_osa_pct",
|
|
3831
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
3832
|
-
"aggregation": "sum"
|
|
3833
|
-
},
|
|
3834
|
-
{
|
|
3835
|
-
"name": "wt_discount_pct",
|
|
3836
|
-
"description": "Weighted average discount % for all relevant products",
|
|
3837
|
-
"aggregation": "sum"
|
|
3838
|
-
},
|
|
3839
|
-
{
|
|
3840
|
-
"name": "wt_ppu",
|
|
3841
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
3842
|
-
"aggregation": "sum"
|
|
3843
|
-
},
|
|
3844
|
-
{
|
|
3845
|
-
"name": "doi_fe_be_pct",
|
|
3846
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
3847
|
-
"aggregation": "sum"
|
|
3848
|
-
},
|
|
3849
|
-
{
|
|
3850
|
-
"name": "doi_be_pct",
|
|
3851
|
-
"description": "DOI (BE)",
|
|
3852
|
-
"aggregation": "sum"
|
|
3853
|
-
},
|
|
3854
|
-
{
|
|
3855
|
-
"name": "doi_fe_pct",
|
|
3856
|
-
"description": "Days of Inventory (FE) of a brand.",
|
|
3857
|
-
"aggregation": "sum"
|
|
3858
|
-
},
|
|
3859
|
-
{
|
|
3860
|
-
"name": "revenue_share_mrp",
|
|
3861
|
-
"description": "Percentage of total revenue based on MRP",
|
|
3862
|
-
"aggregation": "sum"
|
|
3863
|
-
},
|
|
3864
|
-
{
|
|
3865
|
-
"name": "revenue_share_sp",
|
|
3866
|
-
"description": "Percentage of total revenue based on Selling Price",
|
|
3867
|
-
"aggregation": "sum"
|
|
3868
|
-
},
|
|
3869
|
-
{
|
|
3870
|
-
"name": "sp_avg",
|
|
3871
|
-
"description": "Average Selling Price",
|
|
3872
|
-
"aggregation": "sum"
|
|
3873
|
-
},
|
|
3874
|
-
{
|
|
3875
|
-
"name": "est_total_traffic",
|
|
3876
|
-
"description": "Estimated Total Traffic",
|
|
3877
|
-
"aggregation": "sum"
|
|
3878
|
-
},
|
|
3879
|
-
{
|
|
3880
|
-
"name": "est_organic_traffic",
|
|
3881
|
-
"description": "Estimated Organic Traffic",
|
|
3882
|
-
"aggregation": "sum"
|
|
3883
|
-
},
|
|
3884
|
-
{
|
|
3885
|
-
"name": "est_paid_traffic",
|
|
3886
|
-
"description": "Estimated Paid Traffic",
|
|
3887
|
-
"aggregation": "sum"
|
|
3888
|
-
},
|
|
3889
|
-
{
|
|
3890
|
-
"name": "est_organic_impression",
|
|
3891
|
-
"description": "Organic Impressions",
|
|
3892
|
-
"aggregation": "sum"
|
|
3893
|
-
},
|
|
3894
|
-
{
|
|
3895
|
-
"name": "est_paid_impression",
|
|
3896
|
-
"description": "Ad Impressions",
|
|
3897
|
-
"aggregation": "sum"
|
|
3898
|
-
},
|
|
3899
|
-
{
|
|
3900
|
-
"name": "overall_sov",
|
|
3901
|
-
"description": "Overall Share of Voice",
|
|
3902
|
-
"aggregation": "sum"
|
|
3903
|
-
},
|
|
3904
|
-
{
|
|
3905
|
-
"name": "ad_sov",
|
|
3906
|
-
"description": "Paid Share of Voice",
|
|
3907
|
-
"aggregation": "sum"
|
|
3908
|
-
},
|
|
3909
|
-
{
|
|
3910
|
-
"name": "organic_sov",
|
|
3911
|
-
"description": "Organic Share of Voice",
|
|
3912
|
-
"aggregation": "sum"
|
|
3913
|
-
}
|
|
3914
|
-
],
|
|
3915
|
-
"segments": [
|
|
3916
|
-
{
|
|
3917
|
-
"name": "curr_brand",
|
|
3918
|
-
"description": "Curr Brand"
|
|
3919
|
-
},
|
|
3920
|
-
{
|
|
3921
|
-
"name": "inclusions",
|
|
3922
|
-
"description": "Inclusions"
|
|
3923
|
-
}
|
|
3924
|
-
],
|
|
3925
|
-
"joins": [
|
|
3926
|
-
{
|
|
3927
|
-
"cube": "instamart_category_map",
|
|
3928
|
-
"relationship": "one_to_one"
|
|
3929
|
-
},
|
|
3930
|
-
{
|
|
3931
|
-
"cube": "instamart_city_map",
|
|
3932
|
-
"relationship": "one_to_one"
|
|
3933
|
-
}
|
|
3934
|
-
],
|
|
3935
|
-
"tenantEnforcement": {
|
|
3936
|
-
"mode": "segment",
|
|
3937
|
-
"segmentName": "curr_brand"
|
|
3938
|
-
},
|
|
3939
|
-
"defaultSort": {
|
|
3940
|
-
"member": "created_at",
|
|
3941
|
-
"direction": "desc"
|
|
3942
|
-
},
|
|
3943
|
-
"exampleQuestions": []
|
|
3944
|
-
},
|
|
3945
|
-
{
|
|
3946
|
-
"name": "all_brands_zepto_category_insights",
|
|
3947
|
-
"description": "All Brands Zepto Category Insights",
|
|
3948
|
-
"grain": "One row per all_brands_zepto_category_insights record",
|
|
3949
|
-
"owner": "ZEPTO Analytics",
|
|
3950
|
-
"timeDimension": "created_at",
|
|
3951
|
-
"tenantColumn": "brand_id",
|
|
3952
|
-
"cubeName": "all_brands_zepto_category_insights",
|
|
3953
|
-
"columns": [
|
|
3954
|
-
{
|
|
3955
|
-
"name": "created_at",
|
|
3956
|
-
"dataType": "time",
|
|
3957
|
-
"description": "Date",
|
|
3958
|
-
"synonyms": []
|
|
3959
|
-
},
|
|
3960
|
-
{
|
|
3961
|
-
"name": "dc_category_id",
|
|
3962
|
-
"dataType": "string",
|
|
3963
|
-
"description": "Category ID",
|
|
3964
|
-
"synonyms": []
|
|
3965
|
-
},
|
|
3966
|
-
{
|
|
3967
|
-
"name": "brand_id",
|
|
3968
|
-
"dataType": "string",
|
|
3969
|
-
"description": "Brand ID",
|
|
3970
|
-
"synonyms": []
|
|
3971
|
-
},
|
|
3972
|
-
{
|
|
3973
|
-
"name": "brand_name",
|
|
3974
|
-
"dataType": "string",
|
|
3975
|
-
"description": "Brand Name",
|
|
3976
|
-
"synonyms": []
|
|
3977
|
-
},
|
|
3978
|
-
{
|
|
3979
|
-
"name": "is_excluded",
|
|
3980
|
-
"dataType": "boolean",
|
|
3981
|
-
"description": "Is excluded",
|
|
3982
|
-
"synonyms": []
|
|
3983
|
-
},
|
|
3984
|
-
{
|
|
3985
|
-
"name": "is_current_brand",
|
|
3986
|
-
"dataType": "boolean",
|
|
3987
|
-
"description": "Is this the current brand?",
|
|
3988
|
-
"synonyms": []
|
|
3989
|
-
},
|
|
3990
|
-
{
|
|
3991
|
-
"name": "pm_key",
|
|
3992
|
-
"dataType": "string",
|
|
3993
|
-
"description": "PM Key",
|
|
3994
|
-
"synonyms": []
|
|
3995
|
-
}
|
|
3996
|
-
],
|
|
3997
|
-
"metrics": [
|
|
3998
|
-
{
|
|
3999
|
-
"name": "_count",
|
|
4000
|
-
"description": "Count",
|
|
4001
|
-
"aggregation": "count"
|
|
4002
|
-
},
|
|
4003
|
-
{
|
|
4004
|
-
"name": "_brand_assortment_sum",
|
|
4005
|
-
"description": "Brand Assortment Sum",
|
|
4006
|
-
"aggregation": "max"
|
|
4007
|
-
},
|
|
4008
|
-
{
|
|
4009
|
-
"name": "_offtake_mrp_sum",
|
|
4010
|
-
"description": "Offtake Mrp Sum",
|
|
4011
|
-
"aggregation": "sum"
|
|
4012
|
-
},
|
|
4013
|
-
{
|
|
4014
|
-
"name": "_qty_sold_sum",
|
|
4015
|
-
"description": "Qty Sold Sum",
|
|
4016
|
-
"aggregation": "sum"
|
|
4017
|
-
},
|
|
4018
|
-
{
|
|
4019
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
4020
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
4021
|
-
"aggregation": "sum"
|
|
4022
|
-
},
|
|
4023
|
-
{
|
|
4024
|
-
"name": "_estimated_offtake_sp_sum",
|
|
4025
|
-
"description": "Estimated Offtake Sp Sum",
|
|
4026
|
-
"aggregation": "sum"
|
|
4027
|
-
},
|
|
4028
|
-
{
|
|
4029
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
4030
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
4031
|
-
"aggregation": "sum"
|
|
4032
|
-
},
|
|
4033
|
-
{
|
|
4034
|
-
"name": "_offtake_sp_sum",
|
|
4035
|
-
"description": "Offtake Sp Sum",
|
|
4036
|
-
"aggregation": "sum"
|
|
4037
|
-
},
|
|
4038
|
-
{
|
|
4039
|
-
"name": "_date_brand_offtake_mrp",
|
|
4040
|
-
"description": "Date Brand Offtake Mrp",
|
|
4041
|
-
"aggregation": "sum"
|
|
4042
|
-
},
|
|
4043
|
-
{
|
|
4044
|
-
"name": "_date_brand_offtake_sp",
|
|
4045
|
-
"description": "Date Brand Offtake Sp",
|
|
4046
|
-
"aggregation": "sum"
|
|
4047
|
-
},
|
|
4048
|
-
{
|
|
4049
|
-
"name": "_ds_listing_sum",
|
|
4050
|
-
"description": "Ds Listing Sum",
|
|
4051
|
-
"aggregation": "sum"
|
|
4052
|
-
},
|
|
4053
|
-
{
|
|
4054
|
-
"name": "_wt_osa_ls_sum",
|
|
4055
|
-
"description": "Wt Osa Ls Sum",
|
|
4056
|
-
"aggregation": "sum"
|
|
4057
|
-
},
|
|
4058
|
-
{
|
|
4059
|
-
"name": "_wt_osa_sum",
|
|
4060
|
-
"description": "Wt Osa Sum",
|
|
4061
|
-
"aggregation": "sum"
|
|
4062
|
-
},
|
|
4063
|
-
{
|
|
4064
|
-
"name": "_wt_discount_sum",
|
|
4065
|
-
"description": "Wt Discount Sum",
|
|
4066
|
-
"aggregation": "sum"
|
|
4067
|
-
},
|
|
4068
|
-
{
|
|
4069
|
-
"name": "_wt_ppu_sum",
|
|
4070
|
-
"description": "Wt Ppu Sum",
|
|
4071
|
-
"aggregation": "sum"
|
|
4072
|
-
},
|
|
4073
|
-
{
|
|
4074
|
-
"name": "_doi_fe_be_sum",
|
|
4075
|
-
"description": "Doi Fe Be Sum",
|
|
4076
|
-
"aggregation": "sum"
|
|
4077
|
-
},
|
|
4078
|
-
{
|
|
4079
|
-
"name": "_doi_be_sum",
|
|
4080
|
-
"description": "Doi Be Sum",
|
|
4081
|
-
"aggregation": "sum"
|
|
4082
|
-
},
|
|
4083
|
-
{
|
|
4084
|
-
"name": "_sp",
|
|
4085
|
-
"description": "Sp",
|
|
4086
|
-
"aggregation": "sum"
|
|
4087
|
-
},
|
|
4088
|
-
{
|
|
4089
|
-
"name": "_est_total_traffic",
|
|
4090
|
-
"description": "Est Total Traffic",
|
|
4091
|
-
"aggregation": "sum"
|
|
4092
|
-
},
|
|
4093
|
-
{
|
|
4094
|
-
"name": "_est_organic_traffic",
|
|
4095
|
-
"description": "Est Organic Traffic",
|
|
4096
|
-
"aggregation": "sum"
|
|
4097
|
-
},
|
|
4098
|
-
{
|
|
4099
|
-
"name": "_est_paid_traffic",
|
|
4100
|
-
"description": "Est Paid Traffic",
|
|
4101
|
-
"aggregation": "sum"
|
|
4102
|
-
},
|
|
4103
|
-
{
|
|
4104
|
-
"name": "_all_brands_est_total_traffic",
|
|
4105
|
-
"description": "All Brands Est Total Traffic",
|
|
4106
|
-
"aggregation": "sum"
|
|
4107
|
-
},
|
|
4108
|
-
{
|
|
4109
|
-
"name": "_all_brands_est_organic_traffic",
|
|
4110
|
-
"description": "All Brands Est Organic Traffic",
|
|
4111
|
-
"aggregation": "sum"
|
|
4112
|
-
},
|
|
4113
|
-
{
|
|
4114
|
-
"name": "_all_brands_est_paid_traffic",
|
|
4115
|
-
"description": "All Brands Est Paid Traffic",
|
|
4116
|
-
"aggregation": "sum"
|
|
4117
|
-
},
|
|
4118
|
-
{
|
|
4119
|
-
"name": "_brand_est_total_tos_traffic",
|
|
4120
|
-
"description": "Brand Est Total Tos Traffic",
|
|
4121
|
-
"aggregation": "sum"
|
|
4122
|
-
},
|
|
4123
|
-
{
|
|
4124
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
4125
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
4126
|
-
"aggregation": "sum"
|
|
4127
|
-
},
|
|
4128
|
-
{
|
|
4129
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
4130
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
4131
|
-
"aggregation": "sum"
|
|
4132
|
-
},
|
|
4133
|
-
{
|
|
4134
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
4135
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
4136
|
-
"aggregation": "sum"
|
|
4137
|
-
},
|
|
4138
|
-
{
|
|
4139
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
4140
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
4141
|
-
"aggregation": "sum"
|
|
4142
|
-
},
|
|
4143
|
-
{
|
|
4144
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
4145
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
4146
|
-
"aggregation": "sum"
|
|
4147
|
-
},
|
|
4148
|
-
{
|
|
4149
|
-
"name": "_offtake_sp",
|
|
4150
|
-
"description": "Offtake Sp",
|
|
4151
|
-
"aggregation": "sum"
|
|
4152
|
-
},
|
|
4153
|
-
{
|
|
4154
|
-
"name": "_offtake_ss_sp",
|
|
4155
|
-
"description": "Offtake Ss Sp",
|
|
4156
|
-
"aggregation": "sum"
|
|
4157
|
-
},
|
|
4158
|
-
{
|
|
4159
|
-
"name": "_est_market_size",
|
|
4160
|
-
"description": "Est Market Size",
|
|
4161
|
-
"aggregation": "sum"
|
|
4162
|
-
},
|
|
4163
|
-
{
|
|
4164
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
4165
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
4166
|
-
"aggregation": "sum"
|
|
4167
|
-
},
|
|
4168
|
-
{
|
|
4169
|
-
"name": "est_category_share_mrp",
|
|
4170
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
4171
|
-
"aggregation": "sum"
|
|
4172
|
-
},
|
|
4173
|
-
{
|
|
4174
|
-
"name": "est_category_share_sp",
|
|
4175
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
4176
|
-
"aggregation": "sum"
|
|
4177
|
-
},
|
|
4178
|
-
{
|
|
4179
|
-
"name": "est_market_size_mrp",
|
|
4180
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
4181
|
-
"aggregation": "sum"
|
|
4182
|
-
},
|
|
4183
|
-
{
|
|
4184
|
-
"name": "est_market_size_sp",
|
|
4185
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
4186
|
-
"aggregation": "sum"
|
|
4187
|
-
},
|
|
4188
|
-
{
|
|
4189
|
-
"name": "tos_overall_sov",
|
|
4190
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
4191
|
-
"aggregation": "sum"
|
|
4192
|
-
},
|
|
4193
|
-
{
|
|
4194
|
-
"name": "tos_organic_sov",
|
|
4195
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
4196
|
-
"aggregation": "sum"
|
|
4197
|
-
},
|
|
4198
|
-
{
|
|
4199
|
-
"name": "tos_ad_sov",
|
|
4200
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
4201
|
-
"aggregation": "sum"
|
|
4202
|
-
},
|
|
4203
|
-
{
|
|
4204
|
-
"name": "brand_assortment",
|
|
4205
|
-
"description": "Total unique SKUs for the given brand",
|
|
4206
|
-
"aggregation": "sum"
|
|
4207
|
-
},
|
|
4208
|
-
{
|
|
4209
|
-
"name": "offtake_mrp",
|
|
4210
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
4211
|
-
"aggregation": "sum"
|
|
4212
|
-
},
|
|
4213
|
-
{
|
|
4214
|
-
"name": "offtake_sp",
|
|
4215
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
4216
|
-
"aggregation": "sum"
|
|
4217
|
-
},
|
|
4218
|
-
{
|
|
4219
|
-
"name": "offtake_ss_sp",
|
|
4220
|
-
"description": "Total Sales at Store Selling Price",
|
|
4221
|
-
"aggregation": "sum"
|
|
4222
|
-
},
|
|
4223
|
-
{
|
|
4224
|
-
"name": "qty_sold",
|
|
4225
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
4226
|
-
"aggregation": "sum"
|
|
4227
|
-
},
|
|
4228
|
-
{
|
|
4229
|
-
"name": "ds_listing_pct",
|
|
4230
|
-
"description": "DS Listing %",
|
|
4231
|
-
"aggregation": "sum"
|
|
4232
|
-
},
|
|
4233
|
-
{
|
|
4234
|
-
"name": "wt_osa_ls_pct",
|
|
4235
|
-
"description": "Wt. OSA % in LS",
|
|
4236
|
-
"aggregation": "sum"
|
|
4237
|
-
},
|
|
4238
|
-
{
|
|
4239
|
-
"name": "wt_osa_pct",
|
|
4240
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
4241
|
-
"aggregation": "sum"
|
|
4242
|
-
},
|
|
4243
|
-
{
|
|
4244
|
-
"name": "wt_discount_pct",
|
|
4245
|
-
"description": "Weighted average discount % for all relevant products",
|
|
4246
|
-
"aggregation": "sum"
|
|
4247
|
-
},
|
|
4248
|
-
{
|
|
4249
|
-
"name": "wt_ppu",
|
|
4250
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
4251
|
-
"aggregation": "sum"
|
|
4252
|
-
},
|
|
4253
|
-
{
|
|
4254
|
-
"name": "doi_fe_be_pct",
|
|
4255
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
4256
|
-
"aggregation": "sum"
|
|
4257
|
-
},
|
|
4258
|
-
{
|
|
4259
|
-
"name": "doi_be_pct",
|
|
4260
|
-
"description": "DOI (BE)",
|
|
4261
|
-
"aggregation": "sum"
|
|
4262
|
-
},
|
|
4263
|
-
{
|
|
4264
|
-
"name": "revenue_share_mrp",
|
|
4265
|
-
"description": "% of Total Revenue (MRP)",
|
|
4266
|
-
"aggregation": "sum"
|
|
4267
|
-
},
|
|
4268
|
-
{
|
|
4269
|
-
"name": "revenue_share_sp",
|
|
4270
|
-
"description": "% of Total Revenue (SP)",
|
|
4271
|
-
"aggregation": "sum"
|
|
4272
|
-
},
|
|
4273
|
-
{
|
|
4274
|
-
"name": "sp_avg",
|
|
4275
|
-
"description": "Average Selling Price",
|
|
4276
|
-
"aggregation": "sum"
|
|
4277
|
-
},
|
|
4278
|
-
{
|
|
4279
|
-
"name": "est_total_traffic",
|
|
4280
|
-
"description": "Estimated Total Traffic",
|
|
4281
|
-
"aggregation": "sum"
|
|
4282
|
-
},
|
|
4283
|
-
{
|
|
4284
|
-
"name": "est_organic_traffic",
|
|
4285
|
-
"description": "Estimated Organic Traffic",
|
|
4286
|
-
"aggregation": "sum"
|
|
4287
|
-
},
|
|
4288
|
-
{
|
|
4289
|
-
"name": "est_paid_traffic",
|
|
4290
|
-
"description": "Estimated Paid Traffic",
|
|
4291
|
-
"aggregation": "sum"
|
|
4292
|
-
},
|
|
4293
|
-
{
|
|
4294
|
-
"name": "est_organic_impression",
|
|
4295
|
-
"description": "Organic Impressions",
|
|
4296
|
-
"aggregation": "sum"
|
|
4297
|
-
},
|
|
4298
|
-
{
|
|
4299
|
-
"name": "est_paid_impression",
|
|
4300
|
-
"description": "Ad Impressions",
|
|
4301
|
-
"aggregation": "sum"
|
|
4302
|
-
},
|
|
4303
|
-
{
|
|
4304
|
-
"name": "overall_sov",
|
|
4305
|
-
"description": "Overall Share of Voice",
|
|
4306
|
-
"aggregation": "sum"
|
|
4307
|
-
},
|
|
4308
|
-
{
|
|
4309
|
-
"name": "ad_sov",
|
|
4310
|
-
"description": "Paid Share of Voice",
|
|
4311
|
-
"aggregation": "sum"
|
|
4312
|
-
},
|
|
4313
|
-
{
|
|
4314
|
-
"name": "organic_sov",
|
|
4315
|
-
"description": "Organic Share of Voice",
|
|
4316
|
-
"aggregation": "sum"
|
|
4317
|
-
}
|
|
4318
|
-
],
|
|
4319
|
-
"segments": [
|
|
4320
|
-
{
|
|
4321
|
-
"name": "curr_brand",
|
|
4322
|
-
"description": "Curr Brand"
|
|
4323
|
-
},
|
|
4324
|
-
{
|
|
4325
|
-
"name": "inclusions",
|
|
4326
|
-
"description": "Inclusions"
|
|
4327
|
-
}
|
|
4328
|
-
],
|
|
4329
|
-
"joins": [
|
|
4330
|
-
{
|
|
4331
|
-
"cube": "zepto_category_map",
|
|
4332
|
-
"relationship": "one_to_one"
|
|
4333
|
-
}
|
|
4334
|
-
],
|
|
4335
|
-
"tenantEnforcement": {
|
|
4336
|
-
"mode": "segment",
|
|
4337
|
-
"segmentName": "curr_brand"
|
|
4338
|
-
},
|
|
4339
|
-
"defaultSort": {
|
|
4340
|
-
"member": "created_at",
|
|
4341
|
-
"direction": "desc"
|
|
4342
|
-
},
|
|
4343
|
-
"exampleQuestions": []
|
|
4344
|
-
},
|
|
4345
|
-
{
|
|
4346
|
-
"name": "all_brands_zepto_city_category_insights",
|
|
4347
|
-
"description": "Zepto All Brands City Category Insights",
|
|
4348
|
-
"grain": "One row per all_brands_zepto_city_category_insights record",
|
|
4349
|
-
"owner": "ZEPTO Analytics",
|
|
4350
|
-
"timeDimension": "created_at",
|
|
4351
|
-
"tenantColumn": "brand_id",
|
|
4352
|
-
"cubeName": "all_brands_zepto_city_category_insights",
|
|
4353
|
-
"columns": [
|
|
4354
|
-
{
|
|
4355
|
-
"name": "created_at",
|
|
4356
|
-
"dataType": "time",
|
|
4357
|
-
"description": "Date",
|
|
4358
|
-
"synonyms": []
|
|
4359
|
-
},
|
|
4360
|
-
{
|
|
4361
|
-
"name": "dc_category_id",
|
|
4362
|
-
"dataType": "string",
|
|
4363
|
-
"description": "Category ID",
|
|
4364
|
-
"synonyms": []
|
|
4365
|
-
},
|
|
4366
|
-
{
|
|
4367
|
-
"name": "dc_city_id",
|
|
4368
|
-
"dataType": "string",
|
|
4369
|
-
"description": "City ID",
|
|
4370
|
-
"synonyms": []
|
|
4371
|
-
},
|
|
4372
|
-
{
|
|
4373
|
-
"name": "brand_id",
|
|
4374
|
-
"dataType": "string",
|
|
4375
|
-
"description": "Brand ID",
|
|
4376
|
-
"synonyms": []
|
|
4377
|
-
},
|
|
4378
|
-
{
|
|
4379
|
-
"name": "brand_name",
|
|
4380
|
-
"dataType": "string",
|
|
4381
|
-
"description": "Brand Name",
|
|
4382
|
-
"synonyms": []
|
|
4383
|
-
},
|
|
4384
|
-
{
|
|
4385
|
-
"name": "is_excluded",
|
|
4386
|
-
"dataType": "boolean",
|
|
4387
|
-
"description": "Is excluded",
|
|
4388
|
-
"synonyms": []
|
|
4389
|
-
},
|
|
4390
|
-
{
|
|
4391
|
-
"name": "is_current_brand",
|
|
4392
|
-
"dataType": "boolean",
|
|
4393
|
-
"description": "Is this the current brand?",
|
|
4394
|
-
"synonyms": []
|
|
4395
|
-
},
|
|
4396
|
-
{
|
|
4397
|
-
"name": "pm_key",
|
|
4398
|
-
"dataType": "string",
|
|
4399
|
-
"description": "PM Key",
|
|
4400
|
-
"synonyms": []
|
|
4401
|
-
}
|
|
4402
|
-
],
|
|
4403
|
-
"metrics": [
|
|
4404
|
-
{
|
|
4405
|
-
"name": "_count",
|
|
4406
|
-
"description": "Count",
|
|
4407
|
-
"aggregation": "count"
|
|
4408
|
-
},
|
|
4409
|
-
{
|
|
4410
|
-
"name": "_brand_assortment_sum",
|
|
4411
|
-
"description": "Brand Assortment Sum",
|
|
4412
|
-
"aggregation": "max"
|
|
4413
|
-
},
|
|
4414
|
-
{
|
|
4415
|
-
"name": "_offtake_mrp_sum",
|
|
4416
|
-
"description": "Offtake Mrp Sum",
|
|
4417
|
-
"aggregation": "sum"
|
|
4418
|
-
},
|
|
4419
|
-
{
|
|
4420
|
-
"name": "_offtake_sp_sum",
|
|
4421
|
-
"description": "Offtake Sp Sum",
|
|
4422
|
-
"aggregation": "sum"
|
|
4423
|
-
},
|
|
4424
|
-
{
|
|
4425
|
-
"name": "_qty_sold_sum",
|
|
4426
|
-
"description": "Qty Sold Sum",
|
|
4427
|
-
"aggregation": "sum"
|
|
4428
|
-
},
|
|
4429
|
-
{
|
|
4430
|
-
"name": "_estimated_offtake_mrp_sum",
|
|
4431
|
-
"description": "Estimated Offtake Mrp Sum",
|
|
4432
|
-
"aggregation": "sum"
|
|
4433
|
-
},
|
|
4434
|
-
{
|
|
4435
|
-
"name": "_estimated_offtake_sp_sum",
|
|
4436
|
-
"description": "Estimated Offtake Sp Sum",
|
|
4437
|
-
"aggregation": "sum"
|
|
4438
|
-
},
|
|
4439
|
-
{
|
|
4440
|
-
"name": "_all_brands_est_offtake_sp_sum",
|
|
4441
|
-
"description": "All Brands Est Offtake Sp Sum",
|
|
4442
|
-
"aggregation": "sum"
|
|
4443
|
-
},
|
|
4444
|
-
{
|
|
4445
|
-
"name": "_date_brand_offtake_mrp",
|
|
4446
|
-
"description": "Date Brand Offtake Mrp",
|
|
4447
|
-
"aggregation": "sum"
|
|
4448
|
-
},
|
|
4449
|
-
{
|
|
4450
|
-
"name": "_date_brand_offtake_sp",
|
|
4451
|
-
"description": "Date Brand Offtake Sp",
|
|
4452
|
-
"aggregation": "sum"
|
|
4453
|
-
},
|
|
4454
|
-
{
|
|
4455
|
-
"name": "_ds_listing_sum",
|
|
4456
|
-
"description": "Ds Listing Sum",
|
|
4457
|
-
"aggregation": "sum"
|
|
4458
|
-
},
|
|
4459
|
-
{
|
|
4460
|
-
"name": "_wt_osa_ls_sum",
|
|
4461
|
-
"description": "Wt Osa Ls Sum",
|
|
4462
|
-
"aggregation": "sum"
|
|
4463
|
-
},
|
|
4464
|
-
{
|
|
4465
|
-
"name": "_wt_osa_sum",
|
|
4466
|
-
"description": "Wt Osa Sum",
|
|
4467
|
-
"aggregation": "sum"
|
|
4468
|
-
},
|
|
4469
|
-
{
|
|
4470
|
-
"name": "_wt_discount_sum",
|
|
4471
|
-
"description": "Wt Discount Sum",
|
|
4472
|
-
"aggregation": "sum"
|
|
4473
|
-
},
|
|
4474
|
-
{
|
|
4475
|
-
"name": "_wt_ppu_sum",
|
|
4476
|
-
"description": "Wt Ppu Sum",
|
|
4477
|
-
"aggregation": "sum"
|
|
4478
|
-
},
|
|
4479
|
-
{
|
|
4480
|
-
"name": "_doi_fe_be_sum",
|
|
4481
|
-
"description": "Doi Fe Be Sum",
|
|
4482
|
-
"aggregation": "sum"
|
|
4483
|
-
},
|
|
4484
|
-
{
|
|
4485
|
-
"name": "_doi_be_sum",
|
|
4486
|
-
"description": "Doi Be Sum",
|
|
4487
|
-
"aggregation": "sum"
|
|
4488
|
-
},
|
|
4489
|
-
{
|
|
4490
|
-
"name": "_sp",
|
|
4491
|
-
"description": "Sp",
|
|
4492
|
-
"aggregation": "sum"
|
|
4493
|
-
},
|
|
4494
|
-
{
|
|
4495
|
-
"name": "_est_total_traffic",
|
|
4496
|
-
"description": "Est Total Traffic",
|
|
4497
|
-
"aggregation": "sum"
|
|
4498
|
-
},
|
|
4499
|
-
{
|
|
4500
|
-
"name": "_est_organic_traffic",
|
|
4501
|
-
"description": "Est Organic Traffic",
|
|
4502
|
-
"aggregation": "sum"
|
|
4503
|
-
},
|
|
4504
|
-
{
|
|
4505
|
-
"name": "_est_paid_traffic",
|
|
4506
|
-
"description": "Est Paid Traffic",
|
|
4507
|
-
"aggregation": "sum"
|
|
4508
|
-
},
|
|
4509
|
-
{
|
|
4510
|
-
"name": "_all_brands_est_total_traffic",
|
|
4511
|
-
"description": "All Brands Est Total Traffic",
|
|
4512
|
-
"aggregation": "sum"
|
|
4513
|
-
},
|
|
4514
|
-
{
|
|
4515
|
-
"name": "_all_brands_est_organic_traffic",
|
|
4516
|
-
"description": "All Brands Est Organic Traffic",
|
|
4517
|
-
"aggregation": "sum"
|
|
4518
|
-
},
|
|
4519
|
-
{
|
|
4520
|
-
"name": "_all_brands_est_paid_traffic",
|
|
4521
|
-
"description": "All Brands Est Paid Traffic",
|
|
4522
|
-
"aggregation": "sum"
|
|
4523
|
-
},
|
|
4524
|
-
{
|
|
4525
|
-
"name": "_brand_est_total_tos_traffic",
|
|
4526
|
-
"description": "Brand Est Total Tos Traffic",
|
|
4527
|
-
"aggregation": "sum"
|
|
4528
|
-
},
|
|
4529
|
-
{
|
|
4530
|
-
"name": "_brand_est_organic_tos_traffic",
|
|
4531
|
-
"description": "Brand Est Organic Tos Traffic",
|
|
4532
|
-
"aggregation": "sum"
|
|
4533
|
-
},
|
|
4534
|
-
{
|
|
4535
|
-
"name": "_brand_est_paid_tos_traffic",
|
|
4536
|
-
"description": "Brand Est Paid Tos Traffic",
|
|
4537
|
-
"aggregation": "sum"
|
|
4538
|
-
},
|
|
4539
|
-
{
|
|
4540
|
-
"name": "_all_brands_est_total_tos_traffic",
|
|
4541
|
-
"description": "All Brands Est Total Tos Traffic",
|
|
4542
|
-
"aggregation": "sum"
|
|
4543
|
-
},
|
|
4544
|
-
{
|
|
4545
|
-
"name": "_all_brands_est_organic_tos_traffic",
|
|
4546
|
-
"description": "All Brands Est Organic Tos Traffic",
|
|
4547
|
-
"aggregation": "sum"
|
|
4548
|
-
},
|
|
4549
|
-
{
|
|
4550
|
-
"name": "_all_brands_est_paid_tos_traffic",
|
|
4551
|
-
"description": "All Brands Est Paid Tos Traffic",
|
|
4552
|
-
"aggregation": "sum"
|
|
4553
|
-
},
|
|
4554
|
-
{
|
|
4555
|
-
"name": "_offtake_ss_sp",
|
|
4556
|
-
"description": "Offtake Ss Sp",
|
|
4557
|
-
"aggregation": "sum"
|
|
4558
|
-
},
|
|
4559
|
-
{
|
|
4560
|
-
"name": "_est_market_size",
|
|
4561
|
-
"description": "Est Market Size",
|
|
4562
|
-
"aggregation": "sum"
|
|
4563
|
-
},
|
|
4564
|
-
{
|
|
4565
|
-
"name": "_all_brands_est_offtake_mrp_sum",
|
|
4566
|
-
"description": "All Brands Est Offtake Mrp Sum",
|
|
4567
|
-
"aggregation": "sum"
|
|
4568
|
-
},
|
|
4569
|
-
{
|
|
4570
|
-
"name": "est_category_share_mrp",
|
|
4571
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
4572
|
-
"aggregation": "sum"
|
|
4573
|
-
},
|
|
4574
|
-
{
|
|
4575
|
-
"name": "est_category_share_sp",
|
|
4576
|
-
"description": "Estimated market share for the brand as compared to its competitors in the relevant categories [brand sales / total sales for relevant categories]",
|
|
4577
|
-
"aggregation": "sum"
|
|
4578
|
-
},
|
|
4579
|
-
{
|
|
4580
|
-
"name": "est_market_size_mrp",
|
|
4581
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
4582
|
-
"aggregation": "sum"
|
|
4583
|
-
},
|
|
4584
|
-
{
|
|
4585
|
-
"name": "est_market_size_sp",
|
|
4586
|
-
"description": "Estimated total market size calculated as (Sales MRP × 100) / Market Share %",
|
|
4587
|
-
"aggregation": "sum"
|
|
4588
|
-
},
|
|
4589
|
-
{
|
|
4590
|
-
"name": "tos_overall_sov",
|
|
4591
|
-
"description": "Overall Share of Voice at the Top of Search",
|
|
4592
|
-
"aggregation": "sum"
|
|
4593
|
-
},
|
|
4594
|
-
{
|
|
4595
|
-
"name": "tos_organic_sov",
|
|
4596
|
-
"description": "Organic Share of Voice at the Top of Search",
|
|
4597
|
-
"aggregation": "sum"
|
|
4598
|
-
},
|
|
4599
|
-
{
|
|
4600
|
-
"name": "tos_ad_sov",
|
|
4601
|
-
"description": "Paid Share of Voice at the Top of Search",
|
|
4602
|
-
"aggregation": "sum"
|
|
4603
|
-
},
|
|
4604
|
-
{
|
|
4605
|
-
"name": "brand_assortment",
|
|
4606
|
-
"description": "Total unique SKUs for the given brand",
|
|
4607
|
-
"aggregation": "sum"
|
|
4608
|
-
},
|
|
4609
|
-
{
|
|
4610
|
-
"name": "offtake_mrp",
|
|
4611
|
-
"description": "Total Sales as provided by the platform (total qty sold * mrp)",
|
|
4612
|
-
"aggregation": "sum"
|
|
4613
|
-
},
|
|
4614
|
-
{
|
|
4615
|
-
"name": "offtake_sp",
|
|
4616
|
-
"description": "Total Sales (total qty sold * SP)",
|
|
4617
|
-
"aggregation": "sum"
|
|
4618
|
-
},
|
|
4619
|
-
{
|
|
4620
|
-
"name": "offtake_ss_sp",
|
|
4621
|
-
"description": "Total Sales at Store Selling Price",
|
|
4622
|
-
"aggregation": "sum"
|
|
4623
|
-
},
|
|
4624
|
-
{
|
|
4625
|
-
"name": "qty_sold",
|
|
4626
|
-
"description": "Total Quantity Sold as provided by the platform",
|
|
4627
|
-
"aggregation": "sum"
|
|
4628
|
-
},
|
|
4629
|
-
{
|
|
4630
|
-
"name": "ds_listing_pct",
|
|
4631
|
-
"description": "DS Listing %",
|
|
4632
|
-
"aggregation": "sum"
|
|
4633
|
-
},
|
|
4634
|
-
{
|
|
4635
|
-
"name": "wt_osa_ls_pct",
|
|
4636
|
-
"description": "Wt. OSA % in LS",
|
|
4637
|
-
"aggregation": "sum"
|
|
4638
|
-
},
|
|
4639
|
-
{
|
|
4640
|
-
"name": "wt_osa_pct",
|
|
4641
|
-
"description": "Weighted On Shelf Availability (Wt OSA) represents the percentage of localities where a product is in stock",
|
|
4642
|
-
"aggregation": "sum"
|
|
4643
|
-
},
|
|
4644
|
-
{
|
|
4645
|
-
"name": "wt_discount_pct",
|
|
4646
|
-
"description": "Weighted average discount % for all relevant products",
|
|
4647
|
-
"aggregation": "sum"
|
|
4648
|
-
},
|
|
4649
|
-
{
|
|
4650
|
-
"name": "wt_ppu",
|
|
4651
|
-
"description": "Weighted average price per unit for all relevant products",
|
|
4652
|
-
"aggregation": "sum"
|
|
4653
|
-
},
|
|
4654
|
-
{
|
|
4655
|
-
"name": "doi_fe_be_pct",
|
|
4656
|
-
"description": "Weighted average of Days of Inventory (DOI) for Frontend and Backend combined, based on sales",
|
|
4657
|
-
"aggregation": "sum"
|
|
4658
|
-
},
|
|
4659
|
-
{
|
|
4660
|
-
"name": "doi_be_pct",
|
|
4661
|
-
"description": "DOI (BE)",
|
|
4662
|
-
"aggregation": "sum"
|
|
4663
|
-
},
|
|
4664
|
-
{
|
|
4665
|
-
"name": "doi_fe_pct",
|
|
4666
|
-
"description": "Days of Inventory (FE) of a brand.",
|
|
4667
|
-
"aggregation": "sum"
|
|
4668
|
-
},
|
|
4669
|
-
{
|
|
4670
|
-
"name": "revenue_share_mrp",
|
|
4671
|
-
"description": "Percentage of total revenue based on MRP",
|
|
4672
|
-
"aggregation": "sum"
|
|
4673
|
-
},
|
|
4674
|
-
{
|
|
4675
|
-
"name": "revenue_share_sp",
|
|
4676
|
-
"description": "Percentage of total revenue based on Selling Price",
|
|
4677
|
-
"aggregation": "sum"
|
|
4678
|
-
},
|
|
4679
|
-
{
|
|
4680
|
-
"name": "sp_avg",
|
|
4681
|
-
"description": "Average Selling Price",
|
|
4682
|
-
"aggregation": "sum"
|
|
4683
|
-
},
|
|
4684
|
-
{
|
|
4685
|
-
"name": "est_total_traffic",
|
|
4686
|
-
"description": "Estimated Total Traffic",
|
|
4687
|
-
"aggregation": "sum"
|
|
4688
|
-
},
|
|
4689
|
-
{
|
|
4690
|
-
"name": "est_organic_traffic",
|
|
4691
|
-
"description": "Estimated Organic Traffic",
|
|
4692
|
-
"aggregation": "sum"
|
|
4693
|
-
},
|
|
4694
|
-
{
|
|
4695
|
-
"name": "est_paid_traffic",
|
|
4696
|
-
"description": "Estimated Paid Traffic",
|
|
4697
|
-
"aggregation": "sum"
|
|
4698
|
-
},
|
|
4699
|
-
{
|
|
4700
|
-
"name": "est_organic_impression",
|
|
4701
|
-
"description": "Organic Impressions",
|
|
4702
|
-
"aggregation": "sum"
|
|
4703
|
-
},
|
|
4704
|
-
{
|
|
4705
|
-
"name": "est_paid_impression",
|
|
4706
|
-
"description": "Ad Impressions",
|
|
4707
|
-
"aggregation": "sum"
|
|
4708
|
-
},
|
|
4709
|
-
{
|
|
4710
|
-
"name": "overall_sov",
|
|
4711
|
-
"description": "Overall Share of Voice",
|
|
4712
|
-
"aggregation": "sum"
|
|
4713
|
-
},
|
|
4714
|
-
{
|
|
4715
|
-
"name": "ad_sov",
|
|
4716
|
-
"description": "Paid Share of Voice",
|
|
4717
|
-
"aggregation": "sum"
|
|
4718
|
-
},
|
|
4719
|
-
{
|
|
4720
|
-
"name": "organic_sov",
|
|
4721
|
-
"description": "Organic Share of Voice",
|
|
4722
|
-
"aggregation": "sum"
|
|
4723
|
-
}
|
|
4724
|
-
],
|
|
4725
|
-
"segments": [
|
|
4726
|
-
{
|
|
4727
|
-
"name": "curr_brand",
|
|
4728
|
-
"description": "Curr Brand"
|
|
4729
|
-
},
|
|
4730
|
-
{
|
|
4731
|
-
"name": "inclusions",
|
|
4732
|
-
"description": "Inclusions"
|
|
4733
|
-
}
|
|
4734
|
-
],
|
|
4735
|
-
"joins": [
|
|
4736
|
-
{
|
|
4737
|
-
"cube": "zepto_category_map",
|
|
4738
|
-
"relationship": "one_to_one"
|
|
4739
|
-
},
|
|
4740
|
-
{
|
|
4741
|
-
"cube": "zepto_city_map",
|
|
4742
|
-
"relationship": "one_to_one"
|
|
4743
|
-
}
|
|
4744
|
-
],
|
|
4745
|
-
"tenantEnforcement": {
|
|
4746
|
-
"mode": "segment",
|
|
4747
|
-
"segmentName": "curr_brand"
|
|
4748
|
-
},
|
|
4749
|
-
"defaultSort": {
|
|
4750
|
-
"member": "created_at",
|
|
4751
|
-
"direction": "desc"
|
|
4752
|
-
},
|
|
4753
|
-
"exampleQuestions": []
|
|
4754
|
-
},
|
|
4755
5
|
{
|
|
4756
6
|
"name": "amazonnow_ads",
|
|
4757
7
|
"description": "amazonnow Ads",
|