@comchatx/cx-sponsored-ads-playbook 0.0.0-stage → 0.1.0

package/research/beyond/ad-products-and-eligibility.md

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+# Ad products, eligibility and ad policy
+
+Read 2026-11-09 by the research seat.
+
+Tags: [official] is an Amazon page, cited by page name and URL and read 2026-11-09 unless another date is given. [opinion] is a named practitioner or vendor, with the person or firm given. [research] is a paper or academic working paper. [seat] is this seat's own reading and is never a position. Figures (percentages, dollar amounts, day counts, pixel sizes, character limits) are recorded with page and date **for human readers only**; a skill reads the live figure at run time. Help-center pages are cited by their node id (`advertising.amazon.com/help/<id>`) and the `lastModified` date the page itself carried on 2026-11-09. Where a page id redirected, the id that served the content is cited.
+
+Method note [seat]: the search budget for this seat was spent before this file was written, so every page below was reached by a direct GET of a known URL: the Ads API documentation's public markdown host (`d3a0d0y2hgofx6.cloudfront.net/en-us/<path>.md`), the public OpenAPI contracts listed in `d3a0d0y2hgofx6.cloudfront.net/en-us/contracts.json`, the Amazon Ads help center (whose pages embed their content in the served HTML as `window.__scV2Content`, so a plain GET serves them), the Amazon Ads marketing pages, and a handful of practitioner pages fetched by address. No Ads API host, no Login with Amazon host, no SP-API host and no signed-in page was called.
+
+## What this covers
+
+This file is the map of what an Ads API seller can buy, who may buy it, what may be advertised, what an ad may say, how Amazon reviews it, and how it is paid for. It covers:
+
+- the ad products an Ads API caller reaches: Sponsored Products (SP), Sponsored Brands (SB) in its formats, Sponsored Display (now called "Display" in the help center), Sponsored TV (STV, "Streaming TV" in the help center), Brand Stores, Posts and Amazon Live as far as they touch the API, and the 2025–2026 additions (Review Requests, Full-Funnel Campaigns, Sponsored Services, prompts, Amazon Business and Amazon Haul site restrictions);
+- availability by marketplace and by account type: seller, vendor, KDP author, agency, non-Amazon seller;
+- Brand Registry as the gate for SB, Display, STV and Stores;
+- product eligibility: categories, condition, adult, Featured Offer, variation parents, suppressed listings, and the two eligibility APIs (per product and per program);
+- ad policy: the structure of the policy tree, prohibited content and products, restricted categories, claims and substantiation, pricing and promotions, event-day wording, trademarks and Amazon's own brand, language and translation, AI-generated people;
+- moderation: review times, statuses, rejection codes, appeals, the pre-moderation API and the moderation-results API;
+- ads on AI shopping surfaces as of 2026: Alexa for Shopping (the US assistant into which Amazon brought Rufus and Alexa+ in May 2026), sponsored ads and prompts inside it, Rufus outside the US, Alexa+ Conversational Ads on Alexa-enabled devices, and Branded Conversations (§S);
+- creators beside the ad products: Creator Connections (the bonus-commission marketplace, billed on the ads invoice but reported in its own portal), the Amazon Influencer and Associates Programs and creator storefronts as surfaces, and the Sponsored Products creator placements that began on 2026-08-10, told apart (§V);
+- billing basics: what a click costs and when it is billed, payment methods per account type, credit limits, regulatory fees, promotional credits, and the billing API reads.
+
+DSP is out of scope. In 2026 "Amazon Ads Agent" is the name of the unified platform that joined the ads console and Amazon DSP, holding three campaign types (sponsored ads, Display, Video, and Audio, and Full-Funnel Campaigns); DSP buying is now "Display, Video, and Audio campaigns" inside it, and the help center's phrase "Amazon Ads Agent (formerly known as Amazon DSP)" is that platform name put where its pages used to say "Amazon DSP" (§U). This file says where the DVA side begins (§U) and stops there.
+
+What this file does not cover, and where it lives:
+
+- how to start a new ASIN or a new seller, the new-seller programs and the retail-readiness gates in time order: `areas/launch.md` (its §A–C read the Featured Offer gate, Eligibility 3.0 and Product Selector in depth; this file cross-references them and adds the program-level and policy-level reads);
+- how campaigns, ad groups and portfolios are laid out: `areas/campaign-structure.md`;
+- keyword, product, category, audience and theme targeting: `areas/keyword-and-product-targeting.md`;
+- search-term mining and negatives: `areas/search-terms-and-negatives.md`;
+- bids, bid strategies and placement adjustments: `areas/bids-and-placements.md`;
+- budgets, budget rules and pacing: `areas/budgets-and-pacing.md`;
+- deals, events and seasonality as an ads question: `areas/seasons-and-deals.md` (this file holds only the policy wording rules for events, §N);
+- paid and organic together: `areas/ads-organic-and-total.md`;
+- why a campaign is not delivering, as a diagnostic: `areas/diagnosis.md` (this file supplies the eligibility and moderation reason codes it reads);
+- metrics, attribution and new-to-brand: `beyond/metrics-and-attribution.md`;
+- goals, ACoS, TACoS and margin: `beyond/goals-and-economics.md`;
+- brand defense and competitor conquesting: `beyond/brand-defense-and-competition.md`;
+- Amazon's own automation and recommendation tools (Ads Agent, rules, recommendations): `beyond/automation-and-amazon-tools.md`;
+- the API surface as a whole, auth and scopes: `method/ads-api-surface.md`;
+- reports, report types and fields: `method/reporting.md`;
+- how a change is measured: `method/change-measurement.md`.
+
+## Amazon's own rules and guidance
+
+Each item is marked RULE (Amazon states it as a requirement, a mechanism or a documented API behaviour) or GUIDANCE (Amazon advises it).
+
+### A. The ad product map in 2026
+
+- RULE. The Ads API v1 common model names the ad products as an enum `AdProduct`: `AMAZON_DSP`, `FULL_FUNNEL`, `RMS` ("Sponsored ads for external retailers"), `SPONSORED_BRANDS`, `SPONSORED_DISPLAY`, `SPONSORED_PRODUCTS`, `SPONSORED_TELEVISION`. The ad types are `AUDIO`, `COMPONENT`, `DISPLAY`, `PRODUCT_AD`, `THIRD_PARTY`, `VIDEO`. Cost types are `CPC`, `CPM`, `FIXED_PRICE`, `VCPM`. Goals are `AWARENESS`, `CONSIDERATION`, `CONVERSIONS`, `ENGAGEMENT`; the last is described as "customer engagement actions beyond product purchase, such as review requests or follows. Used by Sponsored Actions campaigns". [official] (Amazon Ads API v1 merged contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json). The older "Enums" page of the common models (https://advertising.amazon.com/API/docs/en-us/reference/common-models/enums) still lists only `SPONSORED_PRODUCTS`, `SPONSORED_BRANDS` and `SPONSORED_DISPLAY` as `adProduct` and `PRODUCT_AD`, `IMAGE`, `VIDEO`, `PRODUCT_COLLECTION`, `STORE_SPOTLIGHT` as `adType`; the v1 values above come from the merged contract only. [official]
+- RULE. A v1 campaign can carry `siteRestrictions` (at most one value): `AMAZON_BUSINESS` or `AMAZON_HAUL`, and `marketplaceScope` `GLOBAL` or `SINGLE_MARKETPLACE`. [official] (v1 merged contract, above; Campaign entity guide, https://advertising.amazon.com/API/docs/en-us/guides/campaign-management/entities/campaign)
+- RULE. Amazon Ads Agent is the platform, not only the DSP: "Today at unBoxed 2026, we announced Amazon Ads Agent—the new name of the unified platform, now powered by agentic AI", which "brings three campaign types—sponsored ads, Full-Funnel Campaigns, and Display, Video, and Audio—together" [official] (Introducing Amazon Ads Agent, your AI-powered ad platform, https://advertising.amazon.com/library/news/amazon-ads-agent, datePublished 2026-09-29); "Amazon Ads Agent is the unified buying experience that brings together what was formerly the DSP and Ads Console" [official] (The 11 biggest takeaways from unBoxed 2026, https://advertising.amazon.com/library/news/unboxed-2026-news-announcements); the site navigation on every Amazon Ads page read on 2026-11-09 answers "What is Amazon Ads Agent?" with "We made it simpler to advertise with Amazon Ads by bringing together the ads console and Amazon DSP into a single buying surface we call Amazon Ads Agent." [official] (Ads Agent: An AI marketing assistant from Amazon Ads, https://advertising.amazon.com/solutions/products/ads-agent). The conversational experience inside it is a separate thing and is the part in closed beta: "This experience is in closed beta and continues to actively evolve." [official] (same product page). The help center writes the platform name where its older text said "Amazon DSP": "Amazon Ads Agent (formerly known as Amazon DSP)", in the same markup pattern as "ad (formerly known as Creative on Amazon DSP)" and "ad group (formerly known as Line Item on Amazon DSP)" on the ad review page [official] (Understand Advertiser Accounts, https://advertising.amazon.com/help/GXKXR56ZCMJ3WCS4, lastModified 2026-10-05; Learn about our Ad review process, https://advertising.amazon.com/help/G5BXPGD7CAVBMHPY, lastModified 2026-08-11); the Featured Offer page uses the same name for where a Sponsored Products campaign shows "Delivering" (§D). That the help-center phrase names the same platform, renamed term by term, is this seat's reading of the markup [seat]. And an "Advertiser Account (AA)" lets one account "create and manage campaigns using all ad-products and formats globally". A new Advertiser Account pays "by invoice for all ad campaigns under that account including sponsored ads", with one invoice for Display, Video, and Audio campaigns and a separate one for sponsored ads. [official] (Understand Advertiser Accounts, https://advertising.amazon.com/help/GXKXR56ZCMJ3WCS4)
+- RULE. Sponsored Products is cost per click: "you only pay when a customer clicks your ad, and you're never billed more than once per click". [official] (Understand campaign spend, https://advertising.amazon.com/help/GUJY2CG5DTCPDCVQ)
+- RULE. Sponsored Brands is bought by CPC, by vCPM, or as a fixed upfront "reserve share of voice" with a minimum spend commitment; it is reviewed "within 72 hours" (product page) [official] (Sponsored Brands | Amazon Ads, https://advertising.amazon.com/solutions/products/sponsored-brands). The help center says SB is "only available to vendors and professional sellers enrolled in the Amazon Brand Registry" and lists three formats (collections, store spotlight, video) [official] (Understand Sponsored Brands, https://advertising.amazon.com/help/GGWFYHL27MFXLHS6, lastModified 2026-10-20).
+- RULE. Display (Sponsored Display) bills by CPC or vCPM and serves on and off Amazon; it requires a vendor or a Professional seller with Brand Registry. [official] (Understand Display, https://advertising.amazon.com/help/GHYXY6HJRDM5VCCY). In the API the two tactics are `T00020` (contextual targeting, sellers and vendors) and `T00030` (audiences, sellers, vendors and non-Amazon sellers) [official] (Sponsored Display overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/overview; SD 3.0 contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-display/3-0/openapi.yaml).
+- RULE. The Sponsored Display product page now reads "Sponsored Display is now known as display ads" and "Sponsored Display is now a part of Amazon's wider display ads offering within our ad platform, Amazon Ads Agent"; "Existing Sponsored Display campaigns will continue to run uninterrupted. You can access your existing Sponsored Display campaigns through Display, Video, and Audio campaigns in Amazon Ads Agent", and new display campaigns are created under "Display, Video, and Audio" → "Display". The API guides and `/sd/` contract are still published on 2026-11-09, and no deprecation notice for the `/sd/` endpoints appears in the Deprecations page read. [official] (Sponsored Display – Create display advertising campaigns, https://advertising.amazon.com/solutions/products/sponsored-display; Deprecations, below)
+- RULE. Sponsored TV serves on Prime Video, Twitch, live sports and Fire TV Channels as nonskippable video, with QR overlays [official] (Understand Streaming TV, https://advertising.amazon.com/help/GXFV9PSQ4356SNUF). The API guide calls it an open beta in BR, CA, MX, UK and US [official] (Sponsored TV overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-tv/overview); the STV contract's currency table marks only US/USD as "Supported" and CA, MX and BR as "Coming Soon" [official] (Sponsored TV contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/SponsoredTV_prod_3p.json).
+- RULE. unBoxed 2026 ("September 28-30 at the Moscone Center in San Francisco", unBoxed event page, https://advertising.amazon.com/events/unboxed) announced Full-Funnel Campaigns in open beta for "any US advertiser who sells on Amazon": one campaign across sponsored ads, display, video and STV. Amazon claims "67% higher Long-Term ROAS*" and 29% lower new-to-brand cost per purchase, citing its own June–August 2026 data — figures for human readers only. [official] (Grow total sales with Full-Funnel Campaigns, https://advertising.amazon.com/resources/whats-new/full-funnel-campaigns-from-discovery-to-sales, datePublished 2026-09-29)
+- RULE. Sponsored Services is "for local and online service providers", bought with "CPO (Cost Per Outcome) bidding" (outcomes such as quote requests, calls and food orders), US only, "Available exclusively via Amazon Ads Unified API in Q4 2026. Ad Console access will follow in 2027", serving across "the Amazon Stores, Alexa+, and other premium surfaces". [official] (Sponsored Services: Capture demand now, https://advertising.amazon.com/resources/whats-new/sponsored-services-capture-demand-now, datePublished 2026-09-29; Understand Sponsored Services, https://advertising.amazon.com/help/G9VRPKVUGG4ER5SF)
+
+### B. Who may advertise what: account types and marketplaces
+
+- RULE. A profile's `accountInfo.type` is `vendor`, `seller` or `agency`, and `accountInfo.subType` may be `KDP_AUTHOR` or `AMAZON_ATTRIBUTION`. The profile carries `validPaymentMethod`, which the contract describes as "Only present for Vendors"; the list call filters by `profileTypeFilter` and `validPaymentMethodFilter`. "Seller accounts ... for Sponsored Brands and Sponsored Display, the account must be enrolled in the Brand Registry"; agency accounts are for DSP and data providers. A caller sees at most 5,000 profiles, and profiles are region-scoped (NA, EU, FE hosts). [official] (Profiles contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/profiles/3-0/openapi.yaml; Profiles guide, https://advertising.amazon.com/API/docs/en-us/guides/account-management/authorization/profiles)
+- RULE. The API overview's host table lists the marketplaces per region: NA — US, CA, MX, BR; EU — UK, FR, IT, ES, DE, NL, AE, PL, TR, EG, SA, SE, BE, IN, ZA; FE — JP, AU, SG. [official] (API overview, https://advertising.amazon.com/API/docs/en-us/reference/api-overview). Ireland is not in that table, but the release note of 2025-06-27 reads "Sponsored ads and Stores launch in Ireland ... Sponsored Products, Sponsored Brands and Stores on Amazon.ie and via the Amazon Ads API", and the v1 `Marketplace` enum includes `IE`, `CL`, `CO` and `NG`. [official] (Release notes index, https://advertising.amazon.com/API/docs/en-us/release-notes/index; v1 merged contract, above)
+- RULE. SP is "available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Products must be in one or more eligible categories and be eligible for the Featured Offer in order to advertise." [official] (Sponsored Products | Amazon Ads, https://advertising.amazon.com/solutions/products/sponsored-products)
+- RULE. The SP eligibility page lists the account conditions: an account in good standing, able to ship to the country, a valid payment method, "Professional seller, vendor, or author", and Featured Offer eligibility in at least one category. [official] (Sponsored Products eligibility requirements, https://advertising.amazon.com/help/GMJYF5GN8RNYB6HD, lastModified 2026-10-20). The API guide repeats that SP "is available for vendors, sellers and KDP authors" and its feature table covers every marketplace in the host table, including ZA. [official] (Sponsored Products overview and features, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/overview, .../features)
+- RULE. SB: an active Professional Seller account or an approved Vendor; "Sellers must be the registered brand owners through Brand Registry"; an Amazon Ads account "in good standing with no policy violations"; and products in at least one of the listed categories (39 entries as the page lays them out, Health & Personal Care among them); "We don't support adult, used, or refurbished products". [official] (Sponsored Brands eligibility requirements, https://advertising.amazon.com/help/G5DAD7ZM3N639QF4, lastModified 2026-08-27). The SB product page widens this: "available for vendors, book vendors, KDP authors, agencies, and professional sellers enrolled in Amazon Brand Registry". [official] (Sponsored Brands | Amazon Ads, above)
+- RULE. Authors and SB: the SB eligibility page's "at least 3 unique book titles under a single pen name" sits under its heading "Requirements to create ads for non-KDP books (including Audiobooks)"; the API release note of 2025-07-09 reads "Sponsored Brands is now available to all authors, including those with a single title", and the SB product page carries the news item "Sponsored Brands is now available for single-book authors". Read together, the three-title rule is stated for non-KDP books; the pages do not say so in one sentence (see Open questions). [official] (Sponsored Brands eligibility requirements, above; Release notes index, above; Sponsored Brands | Amazon Ads, above)
+- RULE. Streaming TV eligibility: a Professional seller with Brand Registry, or a vendor including book vendors; "not for Health and Personal Care advertisers"; book vendors in the US only with three titles; books advertised only when offered by Amazon. [official] (Streaming TV eligibility requirements, https://advertising.amazon.com/help/GC2CYZXA7CU2NVPG)
+- RULE. Stores: "Professional seller with Brand Registry and selling roles, or vendor" [official] (Stores eligibility requirements, https://advertising.amazon.com/help/G3Y9UFTFSJYPGY6X, lastModified 2026-05-13); Stores are free and open to "sellers enrolled in Brand Registry, vendors, and agencies" [official] (Stores, https://advertising.amazon.com/help/GEQXGAH9CZWU2K76).
+- RULE. Display for non-Amazon sellers (brands that do not sell on Amazon) is US only, through the Partner Network, with a terms token and an ads account; location targeting is available only to non-Amazon sellers. The guide reads "At the moment, the US marketplace is supported for businesses that do not sell on Amazon", and "Sponsored Display locations are only available for advertisers that do not sell on Amazon". [official] (Get started with Sponsored Display for all businesses, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/non-amazon-sellers/get-started; Sponsored Display locations, .../non-amazon-sellers/locations). The legacy `POST /adsAccounts` call it uses was deprecated in July 2026 with a July 2027 shutoff; its replacements are `POST /adsApi/v1/create/advertiserAccounts` and `POST /adsApi/v1/query/advertiserAccounts`, and since July 2026 "new client integrations are blocked". [official] (Deprecations, https://advertising.amazon.com/API/docs/en-us/release-notes/deprecations)
+- RULE. Some ad products and features require business verification. "Most advertisers are automatically verified during registration"; otherwise the Verification Center lists tasks, and "All submissions are reviewed within 48 hours", with statuses Action Required, Available, Pending, Verified, Failed. [official] (Complete your business verification task, https://advertising.amazon.com/help/GJAXXZGBJWUJQZDW, lastModified 2026-09-01). The program-eligibility API has matching reasons `BUSINESS_NOT_VERIFIED` and `DVA_BUSINESS_VERIFICATION_NOT_COMPLETE` (§E).
+- RULE. Amazon Business exclusive campaigns (`siteRestrictions: AMAZON_BUSINESS`) launched in the API for SP on 2025-04-24 and for SB on 2025-06-12, in US, CA, MX, DE, IT, FR, ES, UK, IN and JP; "these campaigns will only be shown on the Amazon Business store" and their reports reflect Amazon Business performance only. [official] (Release notes index, above)
+- RULE. SB feature availability is uneven by marketplace: product targeting and negative product targeting in US, CA, DE, ES, FR, IT, UK, IN, JP; theme targeting in a wider list; moderation and pre-moderation in all marketplaces. [official] (Sponsored Brands features, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/features)
+
+### C. Brand Registry
+
+- RULE. Brand Registry is required for SB and for Stores, and the brand must have "an active registered trademark". [official] (Amazon Brand Registry for advertising, https://advertising.amazon.com/help/GKXEAMWZVR99QV37, lastModified 2025-05-26)
+- RULE. "You must enroll in the Amazon Brand registry to use these features" (brand profile, SB, Brand Stores). To register, the owner provides "Your brand name. The brand name must have an active registered trademark", "The associated government-registered trademark number", and the product categories. Brand profiles also pass a moderation review against the brand profile content guidelines. [official] (Understand brands on Amazon Ads, https://advertising.amazon.com/help/GYD2WUGJKAMM6UNU)
+- RULE. In the API, `GET /brands` "Gets an array of Brand data objects for the Brand associated with the profile"; each carries `brandId`, `brandEntityId` ("available exclusively for seller advertisers") and `brandRegistryName`. [official] (Sponsored Brands 3.0 contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-brands/3-0/openapi.yaml)
+- RULE. When a seller has no brand relation, the program-eligibility API returns `NO_BRAND_RELATIONS` — "Advertiser has no known relations to a brand." — at level `INELIGIBLE_WITH_RESOLUTION`; `NOT_BRAND_REPRESENTATIVE` is a separate reason. [official] (Eligibility contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Eligibility_prod_3p.json)
+- RULE. Pre-moderation rejects an SB brand name that does not match: `SPONSOR_NAME_MISMATCH` — "Brand name must match your registered brand name, or the name of a brand that you own or can legitimately represent." [official] (Pre-moderation guide, https://advertising.amazon.com/API/docs/en-us/guides/moderation/pre-moderation)
+- RULE. Only own or authorised products may be advertised: the SP eligibility page requires that the advertiser advertise only products it owns or is authorised to sell. [official] (Sponsored Products eligibility requirements, above)
+
+### D. Product eligibility: categories, condition, adult, Featured Offer, variations
+
+- RULE. On the SP product page: "adult products, used products, refurbished products, and products in closed categories are not eligible". [official] (Sponsored Products | Amazon Ads, above)
+- RULE. The SP eligibility page adds: a list of "Restricted products" to check (alcohol, art and industrial supplies, beauty, home-test kits, infant and baby, knives, OTC pharmaceuticals and healthcare, supplements and medical devices, religious products, sexual wellness, sports and outdoor products); suppressed listings cannot be advertised; virtual bundles are incompatible with SP; only child variations are eligible (not the parent); ad content must be in the marketplace's primary language. [official] (Sponsored Products eligibility requirements, https://advertising.amazon.com/help/GMJYF5GN8RNYB6HD)
+- RULE. Book rules on the same page: a book in a language other than the marketplace's primary language carries a language disclaimer such as "(French Edition)"; author ads show only when Amazon is the Featured Offer; audiobooks can be advertised by vendors in AU, CA, FR, DE, IT, JP, ES, UK and US and by authors in the US, and sellers cannot advertise audiobooks; Author Central claims take up to 48 hours. [official] (Sponsored Products eligibility requirements, above)
+- RULE. The Featured Offer gate, verbatim: "Sponsored Products and Display campaigns generate 0 impressions when the advertised ASIN or SKU doesn't hold the Featured Offer, even when the campaign shows "Delivering" status in Amazon Ads Agent." And: "Sponsored Brands campaigns, including Sponsored Brands video, aren't affected and continue to serve even when another seller holds the Featured Offer, as long as the advertised product is available to buy on Amazon." The gate is SKU-specific; a new campaign can take up to 72 hours to show impressions; resync takes 24–72 hours; adding the winning SKU resumes delivery within 24–48 hours. One factor listed for Featured Offer eligibility is an order defect rate below 1%, and "Even if you're the only seller for a product, Amazon may not assign the Featured Offer if the product fails low-price standards, has insufficient inventory, or lacks customer service infrastructure." [official] (Understand Featured Offer eligibility, https://advertising.amazon.com/help/GYVDGT5WNNW23LJ5, lastModified 2026-10-16). `areas/launch.md` §B reads the seller-level Featured Offer eligibility change of September 2026 from the Seller Central side; this file does not repeat it.
+- RULE. The per-product eligibility API (Eligibility 3.0) is `POST /eligibility/product/list`. Body: `adType` (`sp` default, `sb`, `sd`, `dsp`), `productDetailsList` (at most 50 items, each `asin`, `sku`, optional `globalStoreSetting.catalogSourceCountryCode`), `locale`. Each `productResponseList[]` item carries `overallStatus` — `ELIGIBLE`, `ELIGIBLE_WITH_WARNING` or `INELIGIBLE`, which "Inherits highest severity" — and `eligibilityStatusList[]{name, message, helpUrl, severity}`. The `name` values are `ADULT_PRODUCT`, `CLOSED_CATEGORY`, `INELIGIBLE_CONDITION`, `INELIGIBLE_OFFER`, `INELIGIBLE_PRODUCT_COST`, `LISTING_SUPRESSED` (spelled so in the contract), `MISSING_IMAGE`, `MISSING_TITLE`, `NOT_IN_BUYBOX`, `OUT_OF_STOCK`, `RESTRICTED_CATEGORY`, `VARIATION_PARENT`. "Requests are permitted only for products sold by the merchant associated with the profile", and one ASIN may return several SKUs. [official] (Eligibility contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Eligibility_prod_3p.json)
+- RULE. Amazon's agent documentation describes the same call as a "Product Eligibility Skill" that "lets agents check per-ASIN advertising eligibility for a given ad type (Sponsored Products, Sponsored Brands, Sponsored Display, or DSP)" and "surfaces reason codes for ineligible products such as out-of-stock, restricted category, or policy violations"; the tool is named `eligibility-product_list`. [official] (Product Eligibility Skill, https://advertising.amazon.com/API/docs/en-us/mcp/skills/skills-library/product-eligibility)
+- RULE. After launch, delivery is reported per entity in v1 as `DeliveryStatus` (`DELIVERING`, `LIMITED`, `NOT_DELIVERING`, `UNAVAILABLE`) with `DeliveryReason` values that include, among many, `NOT_IN_BUYBOX`, `NOT_BUYABLE`, `NO_PURCHASABLE_OFFER`, `OUT_OF_STOCK`, `NO_INVENTORY`, `LANDING_PAGE_INELIGIBLE`, `BRAND_INELIGIBLE`, `ADVERTISER_INELIGIBLE`, `NOT_IN_POLICY`, `TARGET_BLOCKED`, `CREATIVE_REJECTED`, `CREATIVE_PENDING_REVIEW`, `ADVERTISER_POLICING_PENDING_REVIEW`, `ADVERTISER_POLICING_SUSPENDED`, the `MODERATION_*` family (for example `MODERATION_ADULT_PRODUCT_POLICY_VIOLATION`, `MODERATION_CLAIM_WEIGHTLOSS_POLICY_VIOLATION`, `MODERATION_HFSS_PRODUCT_POLICY_VIOLATION`, `MODERATION_ERROR_404`, `MODERATION_NOT_COMPLIANT_TO_AD_POLICY`), `SPEND_LIMIT_EXCEEDED`, `ADVERTISER_PAYMENT_FAILURE` and `ADVERTISER_OUT_OF_PREPAY_BALANCE`. Of the 93 `DeliveryReason` values on 2026-11-09, 85 carry no description in the contract. [official] (v1 merged contract, above). The older "Computed status and campaign status" page marks its own `NOT_IN_BUYBOX` ad status "This field is no longer supported", while the v1 `DeliveryReason` enum and the per-product eligibility enum still carry `NOT_IN_BUYBOX`. [official] (Computed status, https://advertising.amazon.com/API/docs/en-us/reference/concepts/computed-status)
+- GUIDANCE. "Choose which products to advertise" advises starting "with one or just a handful of well-performing products" that share a category, keywords or price points, "have at least a four-star rating", have detail pages "enriched with high-quality or A+ brand content", and are in stock — the four-star figure for human readers only. [official] (Choose which products to advertise, https://advertising.amazon.com/help/GJ5CPBQAXGPWVKWA, lastModified 2026-10-12)
+- GUIDANCE. The eligibility troubleshooting page says an ineligible note shows in the campaign builder when an ASIN violates the product acceptability, SP eligibility or general policies, that inactive products do not show in the ASIN picker, and points to Seller Central help for inactive (closed) and out-of-stock products and to the vendor "Fix your products" tool. [official] (Troubleshoot your products for eligibility, https://advertising.amazon.com/help/GGBXM3YUBQFEX6YH, lastModified 2025-07-09)
+
+### E. Program eligibility: the account-level read
+
+- RULE. `POST /eligibility/programs` answers whether an account may use an ad program in each marketplace. It takes the `Amazon-Ads-AccountId` header and `Accept-Language`. The v2 media type `application/vnd.programeligibility.v2+json` pages with `maxResults` (up to 100) and `nextToken`, and returns `eligibilityStatusLists[]{marketplaceId, eligibilityStatusList[]{adProgram, eligible, reasons[]}}`; v1 accepts `skipChecks.skipAllBillingChecks`. `adProgram` is one of `DTC`, `MAAS`, `SB`, `SD`, `SPOT`; each reason is `{code, description, level}`, and the level is `INELIGIBLE` or `INELIGIBLE_WITH_RESOLUTION`. The contract's own v2 example response uses a different shape (`eligibilityStatusMaps[].eligibilityStatusMap{SB:…, SD:…, SPOT:…}`) from its v2 schema. [official] (Eligibility contract, above)
+- RULE. The reason codes, all 49 in the contract on 2026-11-09: `ACCOUNT_SUSPENDED`, `ADS_TERMS_NOT_ACCEPTED`, `ADVERTISER_TYPE_NOT_SUPPORTED`, `ADVERTISING_ACCOUNT_NOT_FOUND`, `AMAZON_BUSINESS_EXCLUSIVE_CAMPAIGN_NOT_ELIGIBLE`, `AMAZON_HAUL_EXCLUSIVE_CAMPAIGN_NOT_ELIGIBLE`, `AMAZON_MARKETING_CLOUD_ON_DEMAND_NOT_ELIGIBLE`, `AUTONOMOUS_CAMPAIGNS_FEATURE_NOT_ELIGIBLE`, `BILLED_TO_MANAGER_ACCOUNT`, `BILLING_ACCOUNT_NOT_FOUND`, `BILL_TO_CC`, `BLOCKED`, `BUSINESS_NOT_VERIFIED`, `BUSINESS_THRESHOLDS_NOT_MET`, `DIRECT_TO_CONSUMER_OWNER_TAG_ID_NOT_FOUND`, `DIRECT_TO_CONSUMER_SUBSCRIPTION_NOT_FOUND`, `DSP_NOT_REQUESTED`, `DSP_PENDING_SETUP`, `DSP_PENDING_TERMS`, `DSP_REQUEST_PENDING`, `DSP_REQUEST_REJECTED`, `DVA_BUSINESS_VERIFICATION_NOT_COMPLETE`, `DYNAMIC_PRODUCT_SETS_CAMPAIGN_FEATURE_NOT_ELIGIBLE`, `EXPERT_CAMPAIGNS_FEATURE_NOT_ELIGIBLE`, `EXPIRED_PAYMENT_METHOD`, `GEO_GATED_CAMPAIGN_FEATURE_NOT_ELIGIBLE`, `GLOBAL_ACCOUNT_ALREADY_EXISTS`, `GLOBAL_AUTO_SCALING_CAMPAIGNS_NOT_ELIGIBLE`, `GLOBAL_CAMPAIGNS_NOT_ELIGIBLE`, `KDP_AUTHOR_NOT_ELIGIBLE`, `MTA_NOT_ELIGIBLE`, `MULTIPLE_BILLING_PROFILES_FOUND`, `NOT_BRAND_REPRESENTATIVE`, `NOT_LAUNCHED_IN_MARKETPLACE`, `NOT_SETUP_FOR_DSP`, `NO_BILLING_PROFILES_FOUND`, `NO_BRAND_RELATIONS`, `NO_TACTIC_ENABLED`, `PAYMENT_METHOD_NOT_FOUND`, `PAYMENT_METHOD_NOT_VALID`, `PAYMENT_PROFILE_NOT_FOUND`, `PREPAY_BALANCE_TOO_LOW`, `RO_BALANCE_TOO_LOW`, `SMART_CAMPAIGNS_FEATURE_NOT_ELIGIBLE`, `STOCK_FILTER_CAMPAIGN_FEATURE_NOT_ELIGIBLE`, `SUBSCRIPTION_NOT_FOUND`, `TAX_INFO_NOT_COMPLETE`, `UNKNOWN`, `VETTING_FAILURE`. [official] (Eligibility contract, above). The list grows; a skill reads the enum, not this copy.
+- RULE. The `AdProgram` enum has no SP value, although the request schema's description reads "A request to evaluate account level eligibility for Amazon ad programs (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, DirectToConsumer, Amazon Attribution, etc)". [official] (Eligibility contract, above). That SP availability is then read from the profile (type; `validPaymentMethod`, present for vendors only) and the per-product call is this seat's reading [seat].
+- RULE. DSP access is its own request flow: the "Advertiser Product Group Eligibility Skill" covers "creating and querying advertiser product group eligibility requests for ad product groups like Amazon DSP (ADSP)", with tools `advertiser_product_group_eligibility-create` and `-query`. [official] (Advertiser Product Group Eligibility Skill, https://advertising.amazon.com/API/docs/en-us/mcp/skills/skills-library/advertiser-product-group-eligibility)
+
+### F. Sponsored Products: placements, video, off-Amazon, books
+
+- RULE. SP serves on Amazon, Amazon Business and, in the US, on premium publishers (Pinterest, Buzzfeed and Hearst are named); "Amazon and beyond" is the default reach setting. [official] (Understand Sponsored Products, https://advertising.amazon.com/help/GJUCNANNV3GQVXJZ, lastModified 2026-10-20)
+- RULE. Off-Amazon SP runs in 19 countries (BE, BR, CA, EG, FR, DE, IN, IE, IT, MX, NL, PL, SA, ES, SE, TR, AE, UK, US on the page). The setting is "Increase reach off-Amazon" (default) or "Limit reach to Amazon". The max bid applies off-Amazon; placement adjustments do not, but dynamic and rule-based bidding do. Placement reports split "Off Amazon" and "Other – On Amazon", and deny lists apply. [official] (Understand Sponsored Products off-Amazon advertising, https://advertising.amazon.com/help/GYTD2Z3SYMAAMVXA, lastModified 2026-10-31). The v1 field is `BudgetSettings.offAmazonBudgetControlStrategy` (`MAXIMIZE_REACH`, `MINIMIZE_SPEND`), and the bulksheet gained an off-Amazon column on 2026-06-08 (US). [official] (v1 merged contract, above; Release notes index, above)
+- RULE. Off-Amazon SP reaches "premium sites, apps, and in creator content" by three routes: third-party sites and apps; third-party sites and apps "with Amazon investment", where Amazon "invests its own marketing funds alongside your campaign"; and "Creator content: Creators in the Amazon Influencer and Associates Program with a track record of driving traffic or sales on Amazon can select your campaign to feature in their product reviews, editorial content, and buying guides." For creator content "Amazon calculates your CPC based on your maximum bid, product's expected performance and sales the ad generates. Creators may receive a portion of the CPC from qualifying clicks. You're only charged when a shopper clicks on a creator's recommendation and is taken to a detail page or adds to cart." "Limit reach to Amazon" keeps ads on "Amazon owned-and-operated properties, including creator storefronts". In the Placement Report creator content off Amazon shows as "Off Amazon" and a creator's storefront on Amazon as "Other – On Amazon". [official] (Understand Sponsored Products off-Amazon advertising, above, lastModified 2026-10-31). The creator-placement start date of 2026-08-10 is not on this page or in the API release notes read; it comes from an advertiser notice reported by PPC Land and Ad Badger (What practitioners add). Creators are excluded through the account deny list, which takes "creator tags" (the `tag=` value in the creator's promotional URL) beside web domains and app IDs, up to 10,000 lines per file, and "These deny lists are applied to all active Sponsored Products and Display campaigns". [official] (Manage deny lists, https://advertising.amazon.com/help/GFDAZEU76AZZ8K3A, lastModified 2026-10-09)
+- RULE. SP video "is only available in the US and is currently not available for Books". Two routes: manual upload, and auto-assembled video, "an opt-in feature where we create a video ad from video assets you've already uploaded or that appear on your product detail page. No new video content is generated." Billing is CPC on the existing budget and bid, with an optional video bid adjustment that applies "on top of other placement adjustments". Up to 5 product feature videos per product; "Approvals take 48 to 72 hours." [official] (Understand Sponsored Products video, https://advertising.amazon.com/help/G45ASMDJY8XXQQFK, lastModified 2026-10-20)
+- RULE. The SP video guidelines require the product to fill at least half the frame and the video to carry no audio. Amazon's pages disagree on minimum length (the help pages say "at least 6 seconds", the API ad-extension guide says "Minimum duration | 7 seconds"), and the guidelines page itself gives two feature-title limits ("up to 3 words, 15 characters or less" in one place, "a total of 22 characters or less" in another). [official] (Sponsored Products video guidelines, https://advertising.amazon.com/help/GGXB3X3PWHQBRY2M; Ad extensions overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/ad-extensions/overview)
+- RULE. In the API, video extensions are US only, need the account to be enabled, accept MP4/MOV, 16:9, up to 500 MB, 1–5 clips, with an `optimizeText` option, and are written through `POST /adsApi/v1/update/ads` and read through `query/adExtensions`. Auto-assembled videos carry `videoType: AUTO_ASSEMBLED` (against `SPOTLIGHT`), and opting out is `Campaign.optOuts.videoExtension: ["AUTO_ASSEMBLED"]` through `POST /adsApi/v1/update/campaigns`, which is forward-looking ("Existing auto-assembled videos that are already delivering are not automatically paused"). The two Amazon pages disagree on the default: the help page calls auto-assembled video "an opt-in feature" turned on per campaign in settings, while the API guide says "All campaigns are opted in to auto-assembled videos by default". The `optOuts` field is documented in the guide but does not appear in the v1 merged contract read on 2026-11-09. [official] (Ad extensions overview, above; Auto-assembled videos, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/auto-assembled-videos)
+- RULE. SP across retailers (`RMS`, "Sponsored ads for external retailers") has its own eligibility page. [official] (Sponsored Products across retailers eligibility, https://advertising.amazon.com/help/GFRQMTUFSUQ6BJ32, lastModified 2025-09-30)
+
+### G. Sponsored Brands: formats, assets and the 2026 format change
+
+- RULE. "Sponsored Brands is available to vendors and sellers"; the API formats are manual collection, automatic collection, store spotlight and video. Collections feature 3–10 products. Automatic collections: `POST /sb/v4/ads/autoCollection` (brand name required, up to 1,000 ASIN exclusions, one per ad group). Manual collections: `POST /sb/v4/ads/manualCollection`, landing page `pageType` `PRODUCT_LIST` or `STORE`. "You cannot change your collection type after your ad group has been created." Collections take no custom image or video. [official] (Sponsored Brands ads overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/overview; Collections, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/collections; Sponsored Brands 4.0 contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-brands/4-0/openapi.json)
+- RULE. Collections availability is stated three ways on 2026-11-09: the SB features-by-marketplace page lists US, DE, UK and JP; the release note of 2026-02-18 already says "This feature is now available worldwide"; the release note of 2026-09-23 says "Following the initial US launch, the feature has now rolled out to all marketplaces." [official] (Sponsored Brands features, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/features; Release notes index, above)
+- RULE. The legacy Product Collection ad type is deprecated: "Starting August 2026, requests to create new Product Collection ads will succeed but create a Manual Collection ad instead. Any custom images provided will be accepted but will not render. Manual collections require at least 3 ASINs ... Manual collection titles are limited to 32 characters". "Post January 2027, requests to create new Product Collection ads will return an error." The same applies to v1 `productCollectionSettings`, which map to `manualCollectionSettings`. [official] (Deprecations, "June 2026 - Deprecation of Sponsored Brands Product Collection Ad Type", https://advertising.amazon.com/API/docs/en-us/release-notes/deprecations). The 4.0 contract marks `/sb/v4/ads/productCollection` and `/sb/v4/ads/productCollectionExtended` `[DEPRECATED]` and adds `POST /sb/v4/migrations/list`. [official] (Sponsored Brands 4.0 contract, above). The ListMigrations release note of 2026-09-18 gives a different end date from the Deprecations page: "Beginning February 2027, product collections will no longer be supported." [official] (Release notes index, above). The Product Collection migration guide sides with the Deprecations page: "January 2027 | **Final shutoff**. All API requests to create Product Collection ads will be rejected with an error." [official] (Product Collection Migration Guide, https://advertising.amazon.com/API/docs/en-us/reference/migration-guides/sb-product-collection, read as its markdown 2026-11-09). Re-read on 2026-11-09: two Amazon pages say January 2027 for create requests failing, one says February 2027 for product collections being no longer supported; whether these are one date stated twice or two events (creates refused, then existing ads unsupported) is not said on any page [seat].
+- RULE. Brand logo: at least 400×400, at most 1 MB, PNG or JPG, the logo filling the image or on a white or transparent background; for collections the logo is optional. [official] (Collections, above; Sponsored Brands video, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/video)
+- RULE. Store spotlight (`POST /sb/v4/ads/storeSpotlight`) requires a Store with subpages. The API guide says at least three subpages; the help page says at least four pages, each with one or more unique products. [official] (Store spotlight, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/store-spotlight; Understand Sponsored Brands, https://advertising.amazon.com/help/GGWFYHL27MFXLHS6)
+- RULE. Video: `POST /sb/v4/ads/video` lands on a product detail page; `POST /sb/v4/ads/brandVideo` lands on a Store page, and each ASIN must appear on that page — `GET /pageAsins` returns "Only the ASINs that are directly associated on creation with a Store landing page", not ASINs on dynamic widgets or deal widgets. For sellers "the address must be a Store page". Brand video takes 0–3 products depending on the goal; the headline limit is 50 characters (30 in Japan). [official] (Sponsored Brands video, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/video; Sponsored Brands 3.0 contract, above)
+- RULE. A new creative version is created rather than edited in place: `POST /sb/ads/creatives/{video|brandVideo|storeSpotlight|manualCollection|autoCollection}`, listed with `POST /sb/ads/creatives/list`. [official] (Sponsored Brands 4.0 contract, above)
+- RULE. SB v4 `servingStatus` includes `ADVERTISER_POLICING_PENDING_REVIEW`, `ADVERTISER_POLICING_SUSPENDED`, `INELIGIBLE`, `PENDING_REVIEW` and `REJECTED` ("The campaign is rejected by the moderation process"). [official] (Sponsored Brands campaigns – get started, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/campaigns/get-started-with-campaigns)
+- RULE. The legacy SB moderation endpoint `GET /sb/moderation/campaigns/{campaignId}` ("only available for campaigns in the US marketplace") shut off on December 15, 2025; SB moderation is now read through the shared moderation-results endpoint (§R). [official] (Deprecations, above; Sponsored Brands 3.0 contract, above)
+
+### H. Display (Sponsored Display): tactics, creatives, bidding
+
+- RULE. Display cost type is `cpc` or `vcpm`, bid optimisation `clicks` (default), `conversions` or `reach`; "Regardless of your bid optimization selection", where an opportunity looks more likely to lead to the chosen outcome Amazon "may increase your bid for that auction by up to 300%", and may lower it where less likely; "$1 is the minimum bid for vCPM" (figures for human readers only). [official] (Sponsored Display overview and features, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/overview, .../features)
+- RULE. One creative per ad group; image assets at least 600×100 and at most 1 MB; `assetSubTypeList` values `LOGO`, `PRODUCT_IMAGE`, `AUTHOR_IMAGE`, `LIFESTYLE_IMAGE`, `OTHER_IMAGE`. A creative in `PENDING_REVIEW` cannot be updated, and a change sends the creative back to moderation. [official] (Sponsored Display creatives, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/creatives). Real-time headline moderation runs in US, CA and UK. [official] (Sponsored Display features, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/features)
+- RULE. Display creative policy: the call to action is under 30 characters (15 in Japan) with no punctuation; a custom image cannot be a product on white, a logo or a detail-page image, and cannot carry overlaid text; Display video is at most 15 seconds. [official] (Supply and format-specific requirements, https://advertising.amazon.com/help/GZ7KJU4AHL6SWQMV, lastModified 2026-04-10)
+- RULE. Display for authors launched 2025-09-30. [official] (Release notes index, above)
+
+### I. Sponsored TV (Streaming TV)
+
+- RULE. Endpoints: `/st/campaigns`, `/st/adGroups`, `/st/targets`, `/st/creatives`, `/st/ads` (create, update and list; delete for all but creatives), plus `/st/creatives/preview`, `/st/forecasts`, `/st/locations`, and the moderation reads `POST /st/creatives/moderations/list` and `POST /st/creatives/moderations/policyViolations/list`. [official] (Sponsored TV contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/SponsoredTV_prod_3p.json)
+- RULE. Video spec in the API guide: 16:9, 6–45 seconds, at least 1920×1080, at least 4 Mbps (8 recommended), audio at least 192 kbps on at least two channels, at most 500 MB [official] (Sponsored TV creatives overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-tv/creatives/overview). The help center's review time is "within 72 hours" [official] (Streaming TV moderation, https://advertising.amazon.com/help/G34KURL2L978AQRW). The old ad-specs address `resources/ad-specs/sponsoredtv` now redirects to "Streaming TV & Prime Video ad specs" (`resources/ad-specs/dsp/video/streaming-tv-prime-video-ads`), which asks for higher bitrates (Prime Video 15 Mbps; Twitch, Fire TV Channels and third-party 8 Mbps) — a page for the DVA buying surface, not the STV API spec. [official] (Streaming TV & Prime Video ad specs, above)
+- GUIDANCE. Avoid price callouts in Streaming TV creative. [official] (Streaming TV moderation, https://advertising.amazon.com/help/G34KURL2L978AQRW)
+
+### J. Stores, Posts and Amazon Live
+
+- RULE. Stores in the API: Brand Registry and an existing Store are required. `/v2/stores` is deprecated and replaced by `/brand/stores/v1/storePages/list`; the Deprecations table dates the deprecation January 2026 and the shutoff "June 1, 2026" [official] (Deprecations, above). The Brand Home 3.0 contract holds two reads: `POST /brand/stores/v1/stores/list` ("Lists all Stores for Advertiser"; response `stores[]` of `StoreInfo{brandEntityId, storeId, storeName, storeStatus}`, `maxResults` 1–30, `nextToken`) and `POST /brand/stores/v1/storePages/list` ("List all Store pages for Advertiser"; request `identifier` and `identifierType`, where the identifier is "store's brand-/sub-entityId and storeId"; response `storePages[]` of `{storePageId, storePageName, storePageStatus, storePageUrl}`); both accept permissions `advertiser_campaign_edit`, `advertiser_campaign_view`, `amazon_stores_edit` or `amazon_stores_view`. So after the shutoff `brandEntityId` is read from `stores/list` (or from SB `GET /brands`, §C), not from `/v2/stores`. The v1 `BrandStore` (`POST /adsApi/v1/query/brandStores`) carries `storeId`, `storeName` and `pageInfos` and no `brandEntityId`. [official] (Brand Home 3.0 contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/BrandHome_prod_3p.json; v1 merged contract, above); insights are `POST /stores/{brandEntityId}/insights` and `POST /stores/{brandEntityId}/asinMetrics`. A Stores management API (content update and submit for moderation) was announced on 2025-06-28 (that note already calls it "generally available to all Brand Store owners") and announced again on 2026-02-18 as having "graduated from beta to general availability". The API's Brand Store overview guide still documents `GET /v2/stores` on 2026-11-09. [official] (Brand Store overview and features, https://advertising.amazon.com/API/docs/en-us/guides/brand-store/overview, .../features; Stores contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Stores_prod_3p.json; Deprecations, above; Release notes index, above)
+- RULE. Store moderation takes 24 hours, up to 3 business days; a Store cannot be edited while in review; statuses are Not submitted, Pending review, Live, Not approved; content is in the marketplace's primary language. [official] (Stores moderation, https://advertising.amazon.com/help/GAEG64S8CFJH5Z7R). A Store byline appears in 4–7 days. [official] (Stores, https://advertising.amazon.com/help/GEQXGAH9CZWU2K76)
+- RULE. Posts: "Posts API will be discontinued as of June 3, 2025 ... full shut-off date of July 31, 2025". The Posts guide (`GET /bp/v2/profiles`, `POST /bp/v2/posts`, `PUT .../submitForReview`, status REVIEW → LIVE) and its contract are still published on 2026-11-09. [official] (Release notes index, entry 2025-06-02; Managing posts, https://advertising.amazon.com/API/docs/en-us/guides/posts/managing; Posts contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Posts_prod_3p.json)
+- RULE. "Amazon Live is in beta and available for select advertisers in the US." A livestream appears in the Brand Store; Amazon suggests driving traffic to it with SB, Display or DSP campaigns pointed at the Store page carrying the livestream. No Live endpoint appears in the contracts index read. [official] (Live Shopping (beta), https://advertising.amazon.com/help/GXUKPQULY6DKFYMK, lastModified 2026-05-05) — the absence of an endpoint is this seat's reading of the contracts index [seat].
+- GUIDANCE. On Live promotion, Amazon says "a 50/50 mix of static and video creatives tends to drive the best results" and that "ads with minimal or subtle logos typically perform better". [official] (Live Shopping (beta), above)
+
+### K. Programs added in 2025–2026
+
+- RULE. Review Requests (beta): "cost-per-click (CPC) billing, where the billable click is a shopper leaving a rating or review on the card"; no keyword, product or audience targeting; campaign `optimizations.goalSettings.goal: ENGAGEMENT`, which cannot be changed; target `targetType: THEME`, `matchType: INTERESTED_AUDIENCE`; products with fewer than 1,000 total reviews, and ads pause automatically at 1,000; the product is given as `customerActionSettings.product.productId` with no SKU; campaigns are queried with `goalFilter: ENGAGEMENT`. Eligible: "Registered sellers and vendors with an advertising console account in good standing and no active policy violations". Amazon's early-test figure ("three times as many ratings and reviews per week") is for human readers only. [official] (Review Requests overview, get started and FAQ, https://advertising.amazon.com/API/docs/en-us/guides/review-requests/overview, .../get-started, .../faq; Accelerate authentic reviews with Review Requests, https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests, datePublished 2026-09-29, which says open beta in the US in late October 2026 and is the source of the eligibility sentence; Release notes index, entry dated November 16, 2026, "Review Requests API (beta)")
+- RULE. Amazon Haul exclusive campaigns are a site restriction (`AMAZON_HAUL`) with its own eligibility reason `AMAZON_HAUL_EXCLUSIVE_CAMPAIGN_NOT_ELIGIBLE`. [official] (v1 merged contract; Eligibility contract, above)
+- RULE. The unBoxed 2026 announcements also include a conversational experience in Ads Agent (closed beta); the closed beta is that conversational experience, not the Ads Agent platform, which is the name of the whole buying surface (§A). [official] (Get more done across advertising through conversation in Amazon Ads Agent, https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent, datePublished 2026-09-29). unBoxed 2026 also announced DVA+, which "simplifies Display, Video & Audio campaign creation in Amazon Ads Agent. Now in closed beta in the United States." [official] (unBoxed event page, above; unBoxed 2026 news announcements, https://advertising.amazon.com/library/news/unboxed-2026-news-announcements, 2026-09-30) Ads Agent itself is covered in `beyond/automation-and-amazon-tools.md`.
+
+### L. How the ad policy is organised in 2026
+
+- RULE. The ad policies now live in the help center under "Policies and guidelines" (https://advertising.amazon.com/help/G26M9XTK78AMR8TP). The old `advertising.amazon.com/resources/ad-policy/...` pages redirect into the help center, and old help ids redirect to new nodes; for example the former "Product acceptability" id (`GRA9BRB5SC7DGNE6`, still linked from the SB eligibility page) serves "Restricted categories and content" (`GBVW7D7M3AYTVBR7`), and `resources/ad-policy/en/creative-acceptance` answers 301 to `help/G3XD73L3Z6UKB8CB`. The tree has general requirements, targeting, prohibited content and products across all supply, rules specific to Amazon owned-and-operated (O&O) supply, restricted categories, claims, pricing and promotions, event days, and supply- and format-specific requirements. [official] (Policies and guidelines, above; the redirect behaviour observed by GET [seat])
+- RULE. Policy changes are logged: the change log lists entries from October 2025 to April 2026, including (April 2026) that review times may be extended in high-volume periods. [official] (Ad policy change log, https://advertising.amazon.com/help/G8X8M375UPCN4UUC, lastModified 2026-04-27)
+- RULE. The policies bind across supply, and repeated violations can lead to account suspension. [official] (Ads content moderation, https://advertising.amazon.com/help/GXZXZ78UXL2AEBQ9, lastModified 2026-07-02; General requirements, https://advertising.amazon.com/help/G4U9JBZH3664JWX2, lastModified 2026-07-22)
+- RULE. Targeting policy: an ad line delivers by behavioural targeting only with a forecast or first contextual reach of at least 1,000 unique users (ad-impression remarketing exempt), otherwise only contextual targeting; a lookalike seed needs at least 100 customers; reporting below 100 users is withheld; and targeting on protected or sensitive characteristics is listed as prohibited. These figures are for human readers only. [official] (Targeting, https://advertising.amazon.com/help/GD6SPCK5RJZL73PU, lastModified 2026-08-03)
+
+### M. Prohibited and restricted products and content
+
+- RULE. Prohibited across all supply (products and services), among others: tobacco and nicotine; weapons (with "some knives" permitted under the outdoor-weapons policy); products containing or implying THC or CBD; political ads; "Religious services, fundraising, proselytizing, or discriminatory religious content" (religious books and merchandise excluded); astrology and mysticism; adult sexual products and services; recreational drugs and paraphernalia; permanent tattoo products; products designed exclusively for military, law enforcement or medical professionals; and news and journalism (books and merchandise excluded); plus country rules (AU and NZ ticket resellers; Scientology in DK, FI, FR, DE, NL, NO, PL, SE and CH; chewing gum in Singapore; HFSS food in the UK, except Ofcom-regulated STV with 9 PM–5 AM dayparting). [official] (Prohibited products and services across all supply, https://advertising.amazon.com/help/GZS8A5XCFQJTS88N, lastModified 2026-06-25)
+- RULE. Prohibited content across all supply is a separate page (for example offensive, misleading or shocking content). [official] (Prohibited content across all supply, https://advertising.amazon.com/help/GRW23T7LB4MFMBXQ, lastModified 2026-06-19)
+- RULE. Rules for Amazon O&O supply, which is where SP, SB and on-Amazon Display serve: no ALL CAPS (Japan excepted); no scare tactics; no unsubstantiated warranty claims; no recalled products; prices only through Amazon-rendered (responsive e-commerce) formats; no calls to action in custom images for e-commerce ads; headlines must be relevant to the products; promotions for seasonal events or holidays "should start no earlier than 8 weeks leading up to the event and end within 24 hours for single day events, and within 7 days on either side of the months for seasonal events"; Stores cannot be titled "Sale", "Discount", "Deals" or other promotional terms; no deal teasers, social links, contact details, disparagement of competitors, or unavailable products; pre-orders are allowed; used books are not; and alcohol ads may not link to the Amazon store in the US. [official] (Prohibited content and products for Amazon O&O supply, https://advertising.amazon.com/help/GTEEH3E3J2BDELBA, lastModified 2026-04-10)
+- RULE. "Restricted categories and content" lists 13 categories that may be advertised with restrictions. [official] (Restricted categories and content, https://advertising.amazon.com/help/GBVW7D7M3AYTVBR7, lastModified 2025-10-21)
+- RULE. Healthcare is tiered. Consumer healthcare category 1 (for example allergy, cough and cold, pain relievers, sleep aids) is "Permitted on all supply" with content-rating exclusions on Streaming TV. Category 2 (for example weight loss, smoking cessation, hearing aids) is prohibited on Fire TV, Fire tablet, Alexa and the Amazon store homepage, and "Audience creation related to purchase/views of these products is prohibited". Category 3 (for example condoms, erectile dysfunction medication, fat burners and GLP-1 supplements, intimate care) adds "Amazon store: contextual placement is required", and sexual-wellness Display ads on the Amazon store "must be placed within the Sexual Wellness section". Prescription pharmaceuticals are "reviewed on a case-by-case basis and permitted in the United States, New Zealand, and Canada only". Country rules include a ban on healthcare ads in Bahrain, Jordan, Kuwait, Morocco, Oman and Qatar, restrictions in EG, SA, AE and TR, and the Japanese Pharmaceutical and Medical Device Act. [official] (Healthcare products and services, https://advertising.amazon.com/help/GPSSMTEAA6AEWY3A)
+- RULE. Knives: kitchen and general-use knives are permitted with restrictions in AU, BR, CA, FR, DE, IT, JP, MX, SG, ZA, ES and US; in BE, EG, IN, NL, PL, SA, SE, TR, AE and UK only kitchen knives, cutlery and silverware are permitted. Firearms, ammunition, explosives and combat weapons are prohibited. [official] (Sports and outdoors products, https://advertising.amazon.com/help/GD8U427Z7HJHHJGP)
+- RULE. Alcohol has its own policy page; the example policy link in the pre-moderation contract is `https://advertising.amazon.com/resources/ad-policy/en/creative-acceptance#alcohol` (an old-tree address that now redirects into the help center). [official] (Alcohol, https://advertising.amazon.com/help/G2MMCHZDCTW37V39, lastModified 2026-11-06; Pre-moderation contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/PreModeration_prod_3p.json)
+- RULE. Entertainment ads must match local content ratings, and Amazon publishes rating maps per country (Amazon Maturity Rating, ACB, ClassInd and others). [official] (Entertainment and books, https://advertising.amazon.com/help/G7NP3SWRVV6UV66V, lastModified 2026-11-04)
+
+### N. Claims, pricing, promotions and event wording
+
+- RULE. Claims must be substantiated. Weight-management claims are restricted and before-and-after imagery is prohibited; environmental claims need substantiation dated within 24 months; healthcare effectiveness, endorsement and comparative claims need substantiation unless the claim is on the packaging (effectiveness "no age requirement", endorsement and comparative dated within 24 months); energy-efficiency labels (UK, with EU guidance linked), Brazilian and Singaporean organic-logo rules, and a UK option to substantiate health-efficacy claims with a PO box or manufacturer email instead of a study and date are named. [official] (Claims and substantiation, https://advertising.amazon.com/help/G6UU66YLSCUYDULQ, lastModified 2026-01-28)
+- RULE. The pre-moderation code `UNSUBSTANTIATED_CLAIM_VIOLATION` reads "All claims in ads must be accurate and substantiated on the product packaging or the product detail page." [official] (Pre-moderation guide, above)
+- RULE. On Amazon retail supply: "Pricing, savings, and promotional claims must match what the customer sees on the landing page for the full duration of the campaign"; "Numerical prices or savings are only permitted when rendered dynamically in the ad by Amazon"; on a multi-ASIN landing page or Store "at least 10% of products ... must attract the maximum-claimed savings"; "Deal teasing is prohibited"; no urgency language "such as 'buy now regret later'"; no pricing superlatives ("Best/Top price", "Unbeatable price", "Wholesale price" and others). [official] (Pricing and Promotions, https://advertising.amazon.com/help/GKP5TCJWVN5W7AFU)
+- RULE. Event days: Prime Day mentions are prohibited in sponsored ads ("excluding dynamically pulled PDP ASIN information, such as deal badging") and in on-site Display; "Do not modify or use the term 'Prime' outside of 'Prime Day'". Black Friday wording is dated: "Black Friday Sales" for any offer running through November, "Available on Black Friday Only" for 24-hour offers, "Black Friday Week" for about 8 days; Cyber Monday and MENA "11:11"/"White Friday" have their own windows; in Mexico, SB and SB video "must not contain the logo or references to" Buen Fin. "Comparative price claims like 'better price' are prohibited." Prime Day mentions are also prohibited in Amazon Brand Stores "except for select advertisers". [official] (Event days, https://advertising.amazon.com/help/GQ3SJ5QCWCQCKCYQ, lastModified 2026-10-08). How events are planned is `areas/seasons-and-deals.md`'s.
+- RULE. The SB pre-moderation codes `END_DATE` ("Campaigns with deals or savings must have an end date on or before the date of the earliest-expiring deal or saving") and `SEASONAL_EVENTS_WORD` ("Campaigns with holiday or seasonal event messaging must include an end date") tie creative wording to campaign dates. [official] (Pre-moderation guide, above)
+
+### O. Trademarks, brand names and Amazon's own brand
+
+- RULE. In SB headlines: no "best" or "top-selling", no ALL CAPS, no "Last Chance" or "Click Here"; campaigns for a holiday or seasonal event "must end within 24hrs after the event date, or a reasonable time after that depending on the event"; logo rules; and video rules (no letterboxing a 16:9 video into 9:16, no blank frames, no static image as the video). [official] (Sponsored Brands moderation, https://advertising.amazon.com/help/GJB8YEKP7UJYKSR2, lastModified 2026-11-02)
+- RULE. Amazon terms: pre-moderation code `AMAZON_SPECIFIC_TERM` — "Amazon products or services cannot be referenced" — and for SB video `AMAZON_BRANDING` — "Amazon branded elements are not allowed." [official] (Pre-moderation guide, above)
+- RULE. Amazon's brand-usage page: "Amazon should always be in title case"; "The Amazon and Smile logos are not permitted in third-party advertising by vendors and sellers linking in to Amazon"; "The 'available at Amazon' logo is strongly discouraged when the advertising placement is on the Amazon site"; Amazon proprietary terms (the example is "Gold Box Deal Of The Day") need Amazon's approval; "All imagery used must be owned by the advertiser or cleared for use". [official] (Amazon brand usage guidelines for third-party digital display ads, https://advertising.amazon.com/resources/ad-policy/brand-usage)
+- RULE. Third-party trademarks in creative: the brand in an SB ad must be the advertiser's registered brand or one it "can legitimately represent" (`SPONSOR_NAME_MISMATCH`, §C). Targeting a competitor's brand term or ASIN is not addressed as a creative rule on the pages read; brand defense and conquesting are `beyond/brand-defense-and-competition.md`'s. [official] (Pre-moderation guide, above) — the absence is this seat's reading [seat].
+
+### P. Language and translation
+
+- RULE. "Ads must be in a language understandable to the customer ... Amazon will remove ads that don't adhere". [official] (Ad specifications overview, https://advertising.amazon.com/help/GKKBXTN7C4M3DYVY, lastModified 2026-09-02). The pre-moderation code `LANGUAGE_UNSUPPORTED` reads "Headline must be in the language of the Amazon site where your ad will display" (SB and Display) and "Audio or subtitles must be in the language of the Amazon site" (SB video). [official] (Pre-moderation guide, above)
+- RULE. Each country has a supported primary language, with named cases such as Belgium (French), Canada (English) and the UAE (English). [official] (Supported primary language per country, https://advertising.amazon.com/help/GR6WPLZ2UUJMXCH8, lastModified 2025-09-02)
+- RULE. Sponsored ads translation runs in AE, CA, DE, IN, JP, SA and US for SB headlines, custom text and video subtitles, and for Display headlines and product titles; it happens within 24 hours (SB: after the default-language campaign goes live; Display: after ad approval), translations can be edited or supplied by the advertiser, but "Can't turn off translated ads"; onsite placements only; media, food and beverages, prescription products and certain personal-care categories are excluded, and non-endemic advertisers cannot use it; and where translation quality is not met, "the ad won't be shown to customers shopping in the specific secondary language". [official] (Sponsored ads translation, https://advertising.amazon.com/help/GJ67QHHYCKMEJGG9)
+- RULE. On the Ads Agent side (out of scope beyond this note), multi-language ads "automatically translate your standard video and display ads", are disabled for high-risk industries, and "Localized variants are automatically approved and exempt from moderation review"; "you maintain full responsibility for all content and translations". [official] (Create multi-language ads, https://advertising.amazon.com/help/G4HDXD4VX8E6PRV3, lastModified 2026-05-05)
+- RULE. The pre-moderation API takes a `targetLanguage` (ISO 639-1) per request. [official] (Pre-moderation contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/PreModeration_prod_3p.json)
+
+### Q. Moderation: process, times, statuses, appeals
+
+- RULE. Moderation combines automation and human review. "From February 2026" Amazon no longer emails approvals or under-review notices; status is shown in the console, "usually within 24 hours, but this could take up to 3 business days", and "Review times may vary by ad product and may be extended during periods of high submission volume"; rejection emails are still sent, except for SP Books; appeals go through the link in the rejection communication; repeated violations may lead to suspension. [official] (Ads content moderation, https://advertising.amazon.com/help/GXZXZ78UXL2AEBQ9, lastModified 2026-07-02)
+- RULE. Published review times differ by product, for human readers only: SB "within 72 hours" (product page) and "within 3 business days" (eligibility page); SP video 48–72 hours; Stores 24 hours to 3 business days; Streaming TV up to 72 hours; Ads Agent display creative about 12 hours, with a security scan. [official] (Sponsored Brands | Amazon Ads; Sponsored Brands eligibility requirements; Understand Sponsored Products video; Stores moderation; Streaming TV moderation, all above; Learn about our Ad review process, https://advertising.amazon.com/help/G5BXPGD7CAVBMHPY)
+- RULE. When an ad is rejected the ad status reads Rejected and the fix is to edit and resubmit; budget changes take one to two hours to take effect; a payment failure pauses ads. [official] (Troubleshoot your ad status, https://advertising.amazon.com/help/GJQEE3AJKB4TYZ5C)
+- RULE. AI-generated people: from June 9, 2026, in line with a New York State disclosure law, uploads offer a "Contains synthetic performers" option, and Amazon's own generative tools disclose automatically. For creative produced outside Amazon, or Amazon-generated assets downloaded and edited before re-upload, the advertiser selects that option; for third-party ad-served formats the advertiser puts the disclosure in the creative. [official] (AI-generated people in ads: New York State disclosure requirement, https://advertising.amazon.com/help/GZZX6RJVMWBVBB6W, lastModified 2026-07-06)
+- RULE. The pre-moderation guide states that "The most common moderation rejections result from incorrect capitalization or grammar or the use of unsupported languages within a creative headline". [official] (Pre-moderation guide, above)
+
+### R. The moderation APIs
+
+- RULE. Pre-moderation, `POST /preModeration`, checks components before a campaign is submitted. `adProgram` is one of the DSP values, `SPONSORED_BRANDS`, `SPONSORED_BRANDS_SPOTLIGHT`, `SPONSORED_BRANDS_VIDEO`, `SPONSORED_DISPLAY`, `SPONSORED_DISPLAY_NOT_SOLD_ON_AMAZON`, `SPONSORED_TV` or `STORES`. Components (up to 10 per type, video at most 1): asin (`LANDING_ASIN`, `PRODUCT_ASIN`), date (`CAMPAIGN_DATE`, `CAMPAIGN_DATES`), third-party (`ADSP_3P_DISPLAY`, `ADSP_3P_VIDEO`), image (`BRAND_LOGO`, `CUSTOM_IMAGE`, `CUSTOM_IMAGE_RESPONSIVE_SIZE`, `CUSTOM_IMAGE_SIZE_SPECIFIC`, `OTHER_IMAGE`, by public URL), text (`BRAND_NAME`, `HEADLINE`, `OTHER_TEXT`, with `corrections[]` in the response), video (`SPONSORED_BRANDS_VIDEO`, `SPONSORED_DISPLAY_VIDEO`, `SPONSORED_TV_VIDEO`, `DSP_VIDEO`, `OTHER_VIDEO`) and url (`CLICK_THROUGH_URL`). Violation type is `REJECTED` or `WARNING`; status `APPROVED`, `FAILED`, `REJECTED` or `RETRYABLE_FAILURE`. "We recommend to send all components of the same entity to be sent together ... In one request please don't send the components of more than one entity." [official] (Pre-moderation contract and guide, above)
+- RULE. The pre-moderation guide publishes the rejection codes and messages per program: for SB, among others, `PUNCTUATIONS`, `ELLIPSIS`, `GRAMMAR`, `LISTING_PRICES` ("Numeric pricing, deals, or savings such as '$4.99' or 'Save 50%' are not allowed"), `CAP_WORDS` ("All CAPS, CaMeL case, and random capitalization are not allowed"), `SPECIAL_CHARACTERS`, `AMAZON_SPECIFIC_TERM`, `SPONSOR_NAME_MISMATCH`, `UNSUBSTANTIATED_CLAIM_VIOLATION`, `CUSTOM_IMAGE_TEXT`, `INVALID_CUSTOM_IMAGE`, `INVALID_BRAND_LOGO`, `LANGUAGE_UNSUPPORTED` and the `FATAL_*` codes for adult, profane, critical-events (political) and drug content; for SB video also `PILLAR_BOX`, `LETTER_BOX` and `WINDOW_FRAME`; for Display `TIME_SENSITIVE_EVENT` ("Time-sensitive promotions are prohibited unless communicated dynamically"); and Stores and DSP lists. The contract's image spec-violation enum has 12 values, among them `CUSTOM_IMAGE_CONTAINS_TEXT`, `LANGUAGE_MISMATCH`, `CTA_IN_ALL_CAPS` and `POOR_IMAGE_OR_VIDEO_QUALITY` (the guide shows these in its DSP image table), and the video spec-violation enum has 22 values. [official] (Pre-moderation guide and contract, above)
+- RULE. Moderation results, `POST /moderation/results` (media type `application/vnd.moderationresultsrequest.v4.1+json`, permission `advertiser_campaign_view`), "supports only SponsoredBrands, SponsoredProducts and SponsoredDisplay". Request: `adProgramType` (`SB_PRODUCT_COLLECTION`, `SB_STORE_SPOTLIGHT`, `SB_VIDEO`, `SPONSORED_DISPLAY`, `SPONSORED_PRODUCTS`), `id` with `idType: AD_ID`, `maxResults` 1–10, `moderationStatusFilter`, `versionIdFilter`, `nextToken`. Response `moderationResults[]`: `moderationStatus` (`APPROVED`, `FAILED`, `IN_PROGRESS`, `REJECTED`); `etaForModeration` (ISO 8601 UTC, only while `IN_PROGRESS`); `policyViolations[]` with `policyDescription`, `policyLinkUrl`, and the evidence — `violatingTextContents` (the reviewed text and the violating span with start and end positions), `violatingImageContents` (a crop), `violatingVideoContents` (start and end times) and `violatingAsinContents`; `componentModerationResults` for SP image, text and video components; `versionId` (the SB creative version). [official] (Moderation contract, above)
+- RULE. In v1, SB and STV creative settings carry `CreativeStatus.moderationStatus`: `APPROVED_WITH_EXCEPTIONS`, `PENDING_TRANSLATION`, `PUBLISHED`, `REJECTED_BY_MODERATION`, `SUBMITTED_FOR_MODERATION`. [official] (v1 merged contract, above)
+- RULE. Sponsored TV moderation is read through `POST /st/creatives/moderations/list` and `POST /st/creatives/moderations/policyViolations/list`. [official] (Sponsored TV contract, above)
+
+### S. Ads on AI shopping surfaces (Alexa for Shopping, prompts, Rufus, Alexa+)
+
+The surface map as of 2026-11-09, from the pages below: in the US, Rufus is now part of **Alexa for Shopping** (Amazon Shopping app, website and Echo Show); outside the US, Rufus keeps its name; **Alexa+** remains Amazon's general assistant on Alexa-enabled devices, Alexa.com and the Alexa app, with its own ad types. The dated history (Rufus placements 2024, Alexa+ 2025) follows the merger bullets.
+
+- RULE. The merger. "Amazon brings together Rufus and Alexa+ to create 'Alexa for Shopping' on the Amazon Shopping app and website." Alexa for Shopping is "available to U.S. customers on the Amazon Shopping app and website, and Echo Show devices"; "All Amazon customers can use Alexa for Shopping on the Amazon Shopping app and website, no Prime membership or Echo device required"; customers "ask questions directly in the main Amazon search bar" as well as in "the dedicated Alexa for Shopping chat window", and it "surfaces AI-generated overviews at the top of search results" and on product detail pages. Alexa+ continues as its own assistant ("Customers already rely on Alexa+, available across hundreds of millions of devices, Alexa.com, and the Alexa app"), and "When you need help beyond shopping ... Alexa for Shopping hands off to Alexa+ on the Alexa app or Alexa.com." [official] (Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon, https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant, Amazon Staff, datePublished 2026-05-13)
+- RULE. Rufus outside the US: Rufus launched in the UK in September 2024 and "is available today in beta in Germany, France, Italy and Spain" (2024-10-29), and Amazon then counted the US, the UK and India as Rufus countries. [official] (Amazon announces the launch of Rufus ... in beta across Europe, https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe, 2024-10-29). No page read on 2026-11-09 says Alexa for Shopping has launched outside the US, so outside the US the shopping assistant is read as Rufus [seat].
+- RULE. Ads in Alexa for Shopping, as Amazon Ads states them on 2026-06-11: "Today, advertisers can be part of the conversation through sponsored ads and Sponsored Products and Sponsored Brands prompts on Alexa for Shopping." "Existing sponsored ads campaigns are automatically eligible to serve in Alexa for Shopping, helping advertisers seamlessly reach engaged audiences during relevant conversations with Alexa for Shopping, without additional campaign setup." Prompts "appear in shopping results and product pages, opening product-related conversations with Alexa for Shopping", and "Existing sponsored ads campaigns are automatically eligible to be optimized as a prompt." Amazon's figures ("Nearly 20% of shoppers who interact with a prompt continue the conversation about that brand", "adding prompts to a Sponsored Brands ad drives a 6% increase in conversions") are for human readers only. On measurement the page says only "closed-loop measurement that tracks impressions all the way to conversions". [official] (What agentic shopping means for advertising, headline "Agentic shopping is here. What does that mean for advertisers?", https://advertising.amazon.com/library/news/agentic-shopping-advertising, datePublished 2026-06-11, dateModified 2026-10-09)
+- RULE. Ads on Alexa+ and Alexa-enabled devices, from the same page: "Alexa+ Conversational Ads were the industry's first conversational ad experience. They introduce brand messaging into personalized, natural dialogue on Alexa-enabled devices. These ads surface when relevant to a customer's conversation and intent, available in audio, static. Advertisers with sponsored ads campaigns are automatically enrolled." The page links "Alexa+ Conversational Ads" to the 2025 what's-new item on Sponsored Products in Alexa+ (US, "Seller & Vendors, US only", "only available on the Echo Show" at that date). The page also names "Prime Video Sponsored Tiles", "conversational entertainment ads on eligible Echo Show devices", which Amazon sells as a managed-service Amazon DSP product for Prime Video Channels and transactional video advertisers (US) — outside sponsored ads. [official] (What agentic shopping means for advertising, above; Alexa+ tests product discovery through conversational AI, https://advertising.amazon.com/resources/whats-new/alexa-test-product-discovery-through-conversational-ai, datePublished 2025-08-15; Conversational Sponsored Tiles ads on Alexa+, https://advertising.amazon.com/resources/whats-new/conversational-entertainment-ads, datePublished 2025-10-25; Prime Video Sponsored Tiles ads now available on Alexa+'s conversational entertainment content discovery, https://advertising.amazon.com/resources/whats-new/conversational-entertainment-ads-on-alexa-plus, dated April 07, 2026 on the page)
+- RULE. Branded Conversations (unBoxed 2026): "Shoppers are increasingly turning to Alexa for Shopping to research products, compare options, and make purchases. With Branded Conversations, brands can highlight what makes them different ... When a shopper clicks a prompt such as, "Help me build a daily routine," Alexa for Shopping can provide pertinent information to that specific customer." No availability date, marketplace or API surface is given on that page. [official] (The 11 biggest takeaways from unBoxed 2026, above, Matt Miller, 2026-09-30)
+- RULE. Amazon's older pages have not all been renamed: the prompts announcement (dateModified 2026-10-09) still says "When clicked, prompts may open a dialog in Rufus", and the prompts help page (lastModified 2026-03-26) predates the merger. [official] (Sponsored Products prompts and Sponsored Brands prompts, below; Understand prompts on Sponsored Products and Sponsored Brands, below)
+- RULE. In the v1 contract the only Alexa-named value is the ad-group `InventoryType` `ALEXA_DEVICES` ("Ad inventory that serves on Alexa-enabled devices."), beside DVA inventory types such as `STREAMING_TV`, `PODCAST` and `ONLINE_VIDEO`; the strings "Rufus", "Alexa for Shopping" and "creator" do not occur in the v1 merged contract read on 2026-11-09. [official] (v1 merged contract, above) That `ALEXA_DEVICES` belongs to the DVA side and not to sponsored ads is this seat's reading of its neighbours in the enum [seat].
+
+- RULE. Prompts: "Prompts are an AI-powered extension to Sponsored Products and Sponsored Brands campaigns that help shoppers discover products through conversational experiences on Amazon." "Prompts are available to advertisers selling in the United States with active Sponsored Products or Sponsored Brands campaigns." They "are generated from brand-provided inputs (such as detail page, Brand Store, and campaign data) and other Amazon-verified first-party signals" and "undergo both AI-based moderation and human audits". They are "charged on a cost-per-click (CPC) basis using your existing campaign budget", and "Prompts with clicks will appear in existing Sponsored Products and Sponsored Brands reporting". "All existing and new Sponsored Products and Sponsored Brands campaigns in the US are automatically enrolled in prompts"; single prompts can be paused in the console; "Contact us if you'd like to opt out of this feature." [official] (Understand prompts on Sponsored Products and Sponsored Brands, https://advertising.amazon.com/help/GLWNW26EWQZW46WZ, lastModified 2026-03-26)
+- RULE. The prompts announcement: open beta from November 2025, generally available in the US on March 25, 2026, when Amazon began charging; "Prompts can appear in shopping results and product detail pages ... may open a dialog in Rufus"; "available to U.S. Amazon advertisers using Sponsored Products and Sponsored Brands campaigns (excluding authors and publishers)". [official] (Sponsored Products prompts and Sponsored Brands prompts, https://advertising.amazon.com/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts, datePublished 2026-03-10, modified 2026-10-09)
+- RULE. In v1, prompts are an ad extension: `AdExtensionType` `PROMPTS` (with `PromptExtension.promptText`) or `VIDEO`, and the status `OPTED_OUT`. [official] (v1 merged contract, above)
+- RULE. Prompt reporting: report types `spPromptAdExtension` and `sbPromptAdExtension`, `groupBy` `promptAdExtension`, a 90-day date range, 95-day retention, US marketplace only, GZIP_JSON or XLSX. [official] (Prompt ad extension report, https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/report-types/prompt-ad-extension). These are v3 report types; the Deprecations page's "September 2026" notice deprecates "All v3 reporting endpoints and associated report types", with data delivery stopping on June 30, 2027, in favour of the reporting API v1. [official] (Deprecations, above). Report mechanics are `method/reporting.md`'s.
+- RULE. Rufus placements (US, release note of 2024-09-05): "your ads may appear in Rufus-related placements. Rufus may generate accompanying text based on the context of the conversation. Your campaign reports will not include Rufus metrics." [official] (Release notes index, above)
+- RULE. Alexa+: the release note of 2025-07-15 reads "Sponsored products campaigns will now be automatically integrated into shopping conversations when customers chat with Alexa+ about products", with "no additional requirements", "Performance metrics will be consolidated within existing reporting dashboards", and "At this time, Sponsored Products on Alexa+ is only available on the Echo Show"; Sponsored Services (2026) also lists Alexa+ as a surface; the supply-specific policy page has Alexa rules, and consumer-healthcare categories 2 and 3 are prohibited on Alexa. [official] (Release notes index, above; Understand Sponsored Services, above; Supply and format-specific requirements, above; Healthcare products and services, above)
+- Seat observation (not a RULE), corrected in the gap fill of 2026-11-09. The first draft said "Alexa for Shopping" appeared on no ads page read; it does, on Amazon Ads' *What agentic shopping means for advertising* (2026-06-11) and on the unBoxed 2026 takeaways page. The Ads API docs (release notes, guides and v1 contract) still name only Rufus (2024 note) and Alexa+ (2025 note), and no API page read names Alexa for Shopping. [seat]
+- Seat observation (not a RULE). Read together, the 2024 note ("Your campaign reports will not include Rufus metrics"), the 2025 note ("Performance metrics will be consolidated within existing reporting dashboards") and the 2026 page ("closed-loop measurement") give no placement value that isolates Alexa for Shopping or Alexa+ in sponsored-ads reports; spend and sales there are read as part of campaign totals [seat].
+
+### T. Billing basics
+
+- RULE. Cost fluctuates for up to 72 hours: "Because our traffic quality systems scan each click for up to 72 hours after it occurs, the amount on your invoice may differ from what you see in the campaign manager." "While 90% of detected invalid traffic (IVT) is removed in real time, traffic quality systems may take up to 72 hours to remove 100% of IVT." Delayed clicks attributed to a closed month appear on the next month's invoice while the campaign manager keeps them in the original month. The invoice includes invalid-traffic adjustments, taxes, promotions and creator commissions that the cost column does not. [official] (Understand campaign spend, https://advertising.amazon.com/help/GUJY2CG5DTCPDCVQ). The creator commissions are Creator Connections charges, which appear "on your Amazon Advertising invoice under the campaign title along with "Sponsored Ads" as a separate line item, billed every 30 days" (§V). [official] (Understand Amazon Creator Connections, https://advertising.amazon.com/help/GPARAL6JVGFEJKG2)
+- GUIDANCE. "Compare your budget to your actual cost ... Exceeding your budget will pause your ads and potentially cause missed sales." [official] (Understand campaign spend, above)
+- RULE. Payment methods for sponsored ads: sellers — card, Seller account "Funds Available", or invoice; vendors — card, "Deduct from payment", or invoice; KDP — card or invoice; Advertiser Account users pay by invoice. A payment failure pauses campaigns and re-enabling can take up to 24 hours; charges are in the marketplace currency. [official] (Payment methods (Sponsored ads), https://advertising.amazon.com/help/GMELNQQNEEVLX456). Paying with the seller account means "your settlement period may not match up with your advertising billing cycle". [official] (Understand campaign spend, above)
+- RULE. Billing cycles: an account is charged when spend reaches its credit limit and at least monthly (on the 2nd of the following month). The page describes a limit that rises in steps as payments succeed ($50 → $150 → $200 → $350 → $500), while its own example uses different figures ($1 → $10); all figures are for human readers only. [official] (Understand Amazon Ads billing cycles, https://advertising.amazon.com/help/GY3YNTWRZYVPLADL, lastModified 2026-02-25). Postpaid billing has its own page. [official] (Postpaid billing, https://advertising.amazon.com/help/GSPZAPMBNFHU5T9D, lastModified 2025-11-19)
+- RULE. Regulatory advertising fees are added in some countries (UK 2%, IT, FR and ES 3%, AT 5%, TR 4.5% on 2026-11-09); Canada's Digital Services Tax, to which the Canadian fee was linked, "was officially repealed on March 26th, 2026"; Amazon "stopped charging the Canada RAF after July 31, 2025" and began refunding fees charged between 2024-08-15 and 2025-07-31 on 2026-04-15. Figures for human readers only. [official] (Regulatory Advertising Fees, https://advertising.amazon.com/help/GRQM2HSUXGUWFJ3H)
+- RULE. Promotional credits "apply only to future advertising costs after you receive the credits"; some are restricted by campaign type ("Sponsored Brands promotional funds can only be applied to Sponsored Brands campaigns"); the advertiser pays for the qualifying spend. New Seller Incentives match "cumulative advertising spend within 30 days of creating your first Sponsored Products campaign", the voucher is issued within 14 days after the window, applies to all ad products, and "is valid for 30 days after issuance"; "Tier thresholds and matching credit amounts vary by marketplace". [official] (Understand advertising promotions, https://advertising.amazon.com/help/GFAN744AATXXDQBB). The SP product page says up to $1,000 within 30 days of the first campaign for sellers who listed their first buyable ASIN within 90 days, while sell.amazon.com says "up to a $1,000 credit ... for up to 90 days after listing" [official] (Sponsored Products | Amazon Ads, above; Amazon advertising for sellers, https://sell.amazon.com/advertising); `areas/launch.md` reads the new-seller programs in full.
+- RULE. The billing API reads: `POST /billing/statuses` ("Gets the current billing status associated for each advertising account"; `billingStatusCode` `ACCOUNT_BILLING_ISSUE`, `INVALID_PAYMENT_REGISTRATION`, `PAYMENT_METHOD_EXPIRED`, `PAYMENT_METHOD_VERIFICATION_FAILED`, `PENDING_BILLING_REGISTRATION`, `PENDING_PAYMENT_REGISTRATION`, `PENDING_TAX_REGISTRATION`, `RESERVE_ORDER_BALANCE_TOO_LOW`, `STORED_VALUE_BALANCE_TOO_LOW`, `VALID_BILLING_STATUS`); `POST /billing/notifications` (names such as `CREDIT_CARD_EXPIRED`, `CREDIT_CARD_EXPIRES_SOON`, `BAD_DEBT_SUSPENSION`, `AUTHOR_REGISTRATION_NOT_FOUND`; severity `ALERT`, `INFO`, `WARNING`; impact `CAMPAIGNS_SUSPENDED` or `NO_IMPACT`); `GET /invoices` and `GET /invoices/{invoiceId}` (status `ACCUMULATING`, `ISSUED`, `PAID_IN_FULL`, `PAID_IN_PART`, `PROCESSING`, `WRITTEN_OFF`), and `POST /invoiceSummaries/list`. Permissions differ: billing status needs one of `advertiser_campaign_edit`, `adv_billing_view`, `adv_billing_edit`; invoices need `nemo_transactions_view` or `nemo_transactions_edit`. [official] (Advertising Billing contract, https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingBilling_prod_3p.json; Billing getting started, https://advertising.amazon.com/API/docs/en-us/guides/account-management/billing/getting-started)
+- RULE. Billing write operations also exist (`POST /billing/invoices/pay`, `POST /billingProfiles`, `POST /billing/paymentProfiles`, `POST /billing/paymentAgreements`). [official] (Advertising Billing contract, above)
+
+### U. Where DSP starts
+
+- RULE. Inside Amazon Ads Agent (the unified platform, §A), the former Amazon DSP buying is "Display, Video, and Audio campaigns" (DVA), across Amazon O&O and open-internet supply, with its own ad review (about 12 hours, with a security scan), its own non-approval code list, its own pre-moderation codes (the `DSP_*` programs and the DSP image codes such as `PRICE_OR_SAVINGS_LINKING_TO_PDP`, `SINGLE_DAY_DEAL_DATES` and `MULTI_DAY_DEAL_DATES`), its own access request (`DSP_NOT_REQUESTED`, `DSP_REQUEST_PENDING` and related reasons) and its own invoices. [official] (Learn about our Ad review process, above; Content non-approval codes, https://advertising.amazon.com/help/G6ZWV9VR2B6YWHDW; Pre-moderation guide, above; Eligibility contract, above; Understand Advertiser Accounts, above). This file stops there.
+- RULE. The boundary is moving on 2026-11-09. The Sponsored Display product page says Sponsored Display "is now known as display ads", is "part of Amazon's wider display ads offering within our ad platform, Amazon Ads Agent", that existing Sponsored Display campaigns are reached "through Display, Video, and Audio campaigns in Amazon Ads Agent", and that new display campaigns are created under "Display, Video, and Audio". The `/sd/` API guides and contract remain published and no `/sd/` deprecation notice was found. Full-Funnel Campaigns span sponsored ads and DVA, and DVA+ (closed beta, US) is a DVA buying experience inside Ads Agent. [official] (Sponsored Display – Create display advertising campaigns, above; Understand Display, above; Grow total sales with Full-Funnel Campaigns, above; unBoxed event page, above). Where a skill draws the line between Display bought through `/sd/` and DVA is therefore read at run time from the account and the API, not from this file [seat].
+
+### V. Creators: Creator Connections, the Influencer and Associates Programs, and SP creator placements
+
+Three things share the word "creator" and are paid three different ways: Creator Connections (a brand pays a bonus commission on sales), the Amazon Influencer and Associates Programs (Amazon pays creators its own affiliate commission, and a share of CPC on sponsored clicks), and Sponsored Products creator placements (the advertiser pays CPC from the SP campaign, §F).
+
+- RULE. What Creator Connections is. "Creator Connections is Amazon's marketplace service that connects brands on Amazon with Amazon Creators. This service allows brands to offer bonus commissions in exchange for qualifying sales generated by content created by Amazon Creators." The brand selects "eligible products from your catalog, set the commission rate, specify the duration (start and end date), and allocate a maximum budget for your Affiliate+ campaign"; creators "opt into your campaign"; it is "Pay-for-performance ... only paying for qualifying sales", "without additional service fees". Creators are publishers, influencers, and deal sites and bloggers. [official] (Understand Amazon Creator Connections, https://advertising.amazon.com/help/GPARAL6JVGFEJKG2, lastModified 2026-10-26)
+- RULE. Brand eligibility: "Advertise in the United States through an Amazon Ads account based in the United States, China, or Hong Kong"; "Register in Brand Registry as the brand representative or authorized reseller"; "Accept the Terms & Conditions". Sellers reach it in Seller Central under Advertising > Creator Connections; vendors in the ads console "with your Brands Store account" under Brand Content; admins grant secondary users access under Settings > User Permissions; "New advertisers meeting all eligibility requirements may need to allow up to 7-10 business days to gain access." Creator eligibility: a publisher, influencer or blogger "with a qualifying online presence", in "the Amazon Influencer and Associates Program", at "Bronze tier or higher in Creator Stars, a tiered benefits program that considers Creator sales and engagement." [official] (Understand Amazon Creator Connections, above). Amazon's older brand guide (PDF, created 2025-03-04, cover marked "Amazon Confidential" but served publicly) required "the brand representative" only; the 2026 help pages add "or authorized reseller". [official] (Creator Connections Brand Guide, https://m.media-amazon.com/images/G/28/TWGS/SU/AmazonCreatorConnections_BrandGuide.pdf)
+- RULE. Access history, from Amazon staff in the Seller Forums: earlier, "The creator Connections access for Sellers is currently closed" (Roberto_Amazon, a reply the page shows as "2 years ago", in a thread its metadata dates 2024-05-10); in a thread dated 2024-12-06 "We are dialing up Creator Connections access to all eligible advertisers and you do not need to submit an access request", with eligibility checked by "the billing settings of your Amazon Ad Console account are US, CN, or HK (Administration > Sponsored Ads Billing)", and "We expect all eligible advertisers to have access by the end of 2024." (Danny_Amazon) [official, Amazon staff forum replies] (Creator Connections Access (Seller Central), https://sellercentral.amazon.com/seller-forums/discussions/t/bb21a715-56e0-4f8a-843e-b6fb5a4ef58e; Creator Connections - how to apply, https://sellercentral.amazon.com/seller-forums/discussions/t/6d95f804-2357-4cca-a84c-c0b935eca58f; both read 2026-11-09)
+- RULE. Campaign terms (for human readers only, the live console holds the figures): name up to 80 characters; message to creators up to 5,000 characters, with required disclosures ("Sponsored," "Advertisement," or "Ad"); 30–365 days; "Campaign budget: Enter the maximum amount (minimum $5,000) to spend on Creator commissions"; "Commission rate: Set the percentage (minimum 10%)"; "up to 1,200 ASINs per campaign"; 24 hours to edit or cancel, after which "you can only extend the end date or increase the budget" (the same page also says the creator message can be modified once live); creators cannot be chosen ("the campaign will be visible to all eligible Creators"); messages only to creators who accepted; no samples through the program. [official] (Create and manage a Creator Connections campaign, https://advertising.amazon.com/help/GMANECFAFD49W23Y, lastModified 2026-05-12). The brand guide adds: up to 800 creators per campaign, first come first served; creators cannot be removed or rejected once joined; a creator who accepts two campaigns on one ASIN earns from one; the creator owns the content, which the brand may repost "but you cannot use it in any paid marketing"; "We do not offer any indemnity against liability"; an exhausted budget ends the campaign early. [official] (Creator Connections Brand Guide, above)
+- RULE. How it is charged: "Your Affiliate+ commission is calculated on the net price the customer paid, after any coupons or discounts are applied", for direct sales (the linked product or a featured size/colour variation) and indirect sales (another product of the brand "that's still part of the campaign"). "There are no base fees or daily fees. You're only charged when a customer orders your SKU. If another seller takes the featured offer and a customer orders that seller's SKU instead, that order is not attributed to your Creator Connections campaign and no commission is charged." Unspent budget, including the $5,000 minimum, is not invoiced. Creators keep their standard Associates or Influencer commission on top of the bonus. [official] (Understand Amazon Creator Connections, above; Creator Connections Brand Guide, above)
+- RULE. How its sales are reported: "Sales are attributed to your Affiliate+ campaign when a customer purchases within 24 hours of clicking a Creator's link. This window closes once the customer completes their purchase, or the customer clicks through a different Creator's link." Reports are "available at the campaign level and include metrics for sales, orders, and clicks" in "the Creator Connections reporting portal", downloadable; "Creator Connections orders are not linked to the order management center ... Order-level tracking is not available; reports show aggregate data only." Sales "are finalized within 7 days after the campaign ends, based on whether the products were shipped", excluding orders "canceled within 72 hours or fail payment". Charges appear "on your Amazon Advertising invoice under the campaign title along with "Sponsored Ads" as a separate line item, billed every 30 days." [official] (Understand Amazon Creator Connections; Create and manage a Creator Connections campaign, above). In the Ads API the program appears only on the invoice: the billing contract's `invoiceLine` carries `programName`, whose `adProgram` enum ("Sponsored Ads only") is `AMAZON LIVE`, `CREATOR CONNECTIONS`, `SPONSORED BRANDS`, `SPONSORED DISPLAY`, `SPONSORED DISPLAY FOR FIRE TV`, `SPONSORED PRODUCT`, beside `campaignId`, `campaignName`, `commissionAmount`, `commissionRate`, `cost`, `costEventType` (`CLICKS`, `IMPRESSIONS`), `fees`, `promotionAmount` and `supplyCost`; `invoiceLines` is "For Sponsored Ads ... a per-campaign breakdown of charges". [official] (Advertising Billing contract, https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingBilling_prod_3p.json). No endpoint, report type or v1 entity for Creator Connections' sales, orders or clicks appears in the contracts index, the v1 merged contract or the release notes read on 2026-11-09 [seat, from those reads].
+- Reported, not RULE. Sponsored Content Requests is a separate, invite-only part of Creator Connections reported by trade press and agencies: flat-fee creator content with rounds of revisions, licensed for reuse in Sponsored Brands ads for up to 90 days (Modern Retail, 2025-10-16; Paragon, undated). No Amazon page on it was found by GET or search on 2026-11-09. [opinion] (see What practitioners add)
+- RULE. The Amazon Influencer and Associates Programs as a surface: "Content creators participating in the Amazon Influencer and Associate Programs earn affiliate commissions on purchases and ad revenue from clicks on sponsored products." Qualifying needs "a YouTube, Instagram, Tiktok, Facebook or Pinterest account"; creator content on Amazon is labelled with the program name; a creator's profile links to "their Influencer or Associate Storefront"; "Influencers and Associates may choose to recommend sponsored products that will allow them to earn ad revenue from clicks", and "Influencers may also choose to partner with brands to earn bonus commissions for sponsored content." [official] (Amazon Influencer and Associate Programs, https://www.amazon.com/shop/info). Creator storefronts are Amazon owned-and-operated supply in the SP off-Amazon setting (§F). Amazon Ads' guide to social strategies counts "more than one million Amazon creators" and names livestreams, idea lists and shoppable videos as creator formats, and audiences of "Amazon influencer storefronts" visitors for DVA retargeting. [official] (Scale social strategies with Amazon Ads, https://advertising.amazon.com/library/guides/scale-social-strategies-with-amazon-ads, datePublished 2025-06-05)
+- RULE. Where the two creator routes meet. SP creator placements are bought by the SP campaign (CPC, campaign budget, the off-Amazon setting, creator tags on the deny list) and reported in the SP Placement Report as "Off Amazon" or "Other – On Amazon" (§F); Creator Connections is bought by commission on sales, outside any SP campaign, and reported only in its own portal. In India the two names cross: Amazon Ads' Connected Worlds India recap (2026-06-29) says "Creator Connections, launching in India later this year, will automatically connect Sponsored Product campaigns with creators from the Amazon Influencer Program", and names an "Amazon Ads Creator Program" of "over 500,000 creators". [official] (Amazon Ads Connected Worlds India event recap, https://advertising.amazon.com/library/news/connected-worlds-india-flagship-event, datePublished 2026-06-29). So in India "Creator Connections" is used for what the US help pages describe as SP creator content [seat].
+
+## What practitioners add
+
+The practitioner pages reached by direct address on 2026-11-09 are fewer than a search would have found (see Unreachable). What they add is mostly framing, and much of it lags Amazon's current pages.
+
+- [opinion] Rel.ai's blog ("Your Ads Stopped Showing and It's Not Your Bid: The Buy Box Problem", undated on the page) holds that "The most common cause of a sudden SP impression drop is not a bidding problem ... It is a Buy Box problem", that a campaign "may show as 'enabled' and 'delivering'" while the ads do not serve, that a gradual decline points to falling Featured Offer win rate while a sudden drop to near zero points to lost eligibility, and that account-health breaches (it cites late-shipment, cancel-rate and valid-tracking targets) remove the Featured Offer across a whole catalog. The first half matches Amazon's Featured Offer page (§D) word for word in substance; the win-rate versus eligibility split and the catalog-wide reading are Rel.ai's own. Rel.ai writes "No exceptions" about SP; it does not mention Amazon's statement that SB is not affected by the Featured Offer. (https://rel.ai/blog/buy-box-impression-drops)
+- [opinion] Rel.ai also writes that when a price exceeds Amazon's internal reference price the Buy Box "is removed entirely" and the page shows "See All Buying Options", and that "You can be the only seller on a listing and still not hold the Buy Box." Amazon's Featured Offer page states the sole-seller half in its own words ("Even if you're the only seller for a product, Amazon may not assign the Featured Offer if the product fails low-price standards …", §D); the reference-price mechanism and the "See All Buying Options" display are Rel.ai's, from Seller Central territory this seat did not read. (same page)
+- [opinion] Jungle Scout (Brian Connolly, "Amazon Sponsored Brands – Best Practices Guide", published 2024-02-11, modified 2025-02-13) says "38% of third-party Amazon sellers use them, including 66% of sellers who've hit $1 million in lifetime sales" (Jungle Scout's own survey; for human readers only), that store spotlight needs a Store, and that "Amazon will review your ad within 72 hours". The 72-hour figure matches the SB product page; the help center's current wording is up to 3 business days (§Q). (https://www.junglescout.com/blog/amazon-sponsored-brands/, which now redirects to https://www.junglescout.com/resources/articles/amazon-sponsored-brands/)
+- [opinion] Jungle Scout's Sponsored Display guide (published 2023-11-14, modified 2024-11-06) says interest and shopping-behaviour targeting is "only available for Vendors". Amazon's current API guide lists the audiences tactic `T00030` for sellers, vendors and non-Amazon sellers (§A), so this claim is out of date on 2026-11-09. The page names no author. (https://www.junglescout.com/blog/amazon-sponsored-display-ads/, now redirecting to https://www.junglescout.com/resources/articles/amazon-sponsored-display-ads/)
+- [opinion] SellerApp (Dilip, "Amazon Sponsored Display Ads", first published 2020-02-24, modified 2026-10-16) states, attributing it to Amazon ("Amazon says that …"), that Display is for "vendors, agencies with clients on Amazon, and professional sellers who are enrolled under Amazon Brand Registry", and that "caustic creams, spray paints are not eligible for advertising". The first matches Amazon (§A, §B); the product examples are SellerApp's own and are not named on any Amazon page read. (https://www.sellerapp.com/blog/amazon-sponsored-display-ads/)
+- [opinion] Ad Badger ("The Badger", "Amazon Sponsored Display Ads: Targeting, Bids & Optimization", published 2024-10-31, modified 2026-06-05) frames Display as built in 2019 "to empower vendors and agencies" and recommends it for "competing right under the buy box". It does not state seller eligibility. (https://www.adbadger.com/blog/amazon-sponsored-display-ads/)
+- [opinion] JumpFly ("Amazon brand protection: you've got your keywords covered, what about your ASINs?", 2022-03-22) shows a Display placement "directly below the Buy Box and add to cart block" on a detail page and argues for defending one's own detail pages with product targeting. The placement is a 2022 observation; defense strategy is `beyond/brand-defense-and-competition.md`'s. (https://www.jumpfly.com/blog/amazon-brand-protection-youve-got-your-keywords-covered-what-about-your-asins/)
+
+Creators (added in the gap fill of 2026-11-09):
+
+- [opinion] PPC Land (Luis Rijo, "Amazon Sponsored Products campaigns gain creator placements on August 10", 2026-08-04) reports an advertiser notice, reproduced on LinkedIn by two practitioners, that set 2026-08-10 as the start of SP serving "through creators in the Amazon Influencer Programme", with campaigns "enrolled by default at their existing bids and budgets" and no action required; that "Amazon recommends products to creators aligned with a brand", "Creators then self-select which products to feature, and advertisers can exclude specific creators"; and that "Standard Sponsored Products billing applies". Rijo writes that "The exclusion control is the only advertiser-side lever named in the notice" and "Nothing in the text describes an account-level switch that removes creator inventory altogether, and nothing describes what creators are paid", and that Amazon "updated its off-Amazon advertising support documentation on August 4, 2026". He quotes Destaney Wishon (btr media) on "lightweight partnerships" and reports her describing Creator Connections as slow moving, and Jon Elder, who says Amazon is matching ASINs to creators algorithmically and offering Gold and Platinum creators guaranteed earnings per click — a claim Rijo says "does not appear in the Amazon notice or in the support documentation". (https://ppc.land/amazon-sponsored-products-campaigns-gain-creator-placements-on-august-10/)
+- [opinion] Ad Badger ("Your Sponsored Products Ads Are Now Running Inside Creator Reviews And Nobody Asked You First", 2026-08-21, modified 2026-09-17) dates the start 2026-08-10 ("Same bids. Same budgets. Same campaigns.") and writes "It's unclear whether individual creator accounts are addressable through deny lists, or only through the separate creator-exclusion mechanism." Amazon's deny-list page, read on 2026-11-09, takes creator tags (§F), which answers the deny-list half. (https://www.adbadger.com/blog/your-sponsored-products-ads-are-now-running-inside-creator-reviews-and-nobody-asked-you-first/)
+- [opinion] beBOLD Digital ("Amazon Expands Sponsored Ads to Creators by Default", published 2026-08-10, updated 2026-09-15) separates "Managed creator partnerships", which "give the brand more direct involvement in creator selection, messaging, content requirements, timing, and deliverables", from "Sponsored Products creator distribution", which "offers more scalable, performance-based reach, but may provide less direct involvement in who selects the product"; it reports a creator-side "Auto-Enroll experiment" in the Affiliate+ interface earlier in 2026 and writes that "Amazon has not formally unified the terminology under a single product announcement". It holds that "expanded distribution should be managed at the ASIN level"; Amazon's documented setting is per campaign (§F). (https://www.bebolddigital.com/news/amazon-sponsored-products-creators-auto-enroll)
+- [opinion] Intentwise (Michael Waters, "Explained: What is Amazon's Creator Connections?", 2025-09-08) writes "Commissions start at ~10%, and your minimum budget needs to be at least $15k", and points to Amazon Attribution tags and AMC queries for social traffic that Creator Connections does not attribute. The $15k figure is not on Amazon's pages, which say a $5,000 minimum (§V). (https://www.intentwise.com/blog/explained-what-is-amazons-creator-connections)
+- [opinion] Envision Horizons ("Stop Treating Affiliate as 'Nice to Have'", 2026-01-20, modified 2026-03-04) writes that "Brands layer an additional 10–50% commission through Creator Connections" on top of the creator's base Associates rate, and reports a beauty client's campaign at "$108,700 in sales and a 2175% Return on Ad Spend" (its own client figure, for human readers only). (https://www.envisionhorizons.com/creator-connections-growth-channel/)
+- [opinion] Modern Retail (Marketplace Briefing, 2025-10-16) reports Envision Horizons' McAllister estimating that "about half" of its customers use Creator Connections and saying that a December policy change, which stopped creators earning several commissions on the same shopper traffic, moved activity into Creator Connections; BellaVix's Will Haire saying that for his clients "anywhere from 5-10% of their sales come through Creator Connections" but "the volume is not there"; and both asking for more control over which creators take part. It reports Sponsored Content Requests ("invite-only mode, for now", "flat-fee", "some rounds of revisions", reuse in Sponsored Brands ads "with a content license that's valid for up to 90 days"). Paragon's page on Sponsored Content Requests (undated) adds two revision rounds "each with a five-day window" and "a flat, non-negotiable rate" set by each creator, due once the creator accepts. (https://www.modernretail.co/marketing/marketplace-briefing-amazon-looks-to-take-a-greater-slice-of-the-affiliate-pie-with-creator-connections/; https://paragonagency.com/amazon-sponsored-content-requests/)
+
+Where they disagree:
+
+- On who may run Display audiences: Jungle Scout (vendors only, 2024) against Amazon's API guide (sellers too) and SellerApp (Brand Registry sellers, 2026).
+- On the Featured Offer gate: Rel.ai says SP has "No exceptions", and does not discuss SB; Amazon says SB is not affected. The two agree on SP and Display.
+- [seat] None of the three practitioner Display pages read (Jungle Scout, SellerApp, Ad Badger) mentions Amazon Ads Agent or the rename into "display ads" (§A, §U), including SellerApp's page modified 2026-10-16.
+- On review time: Jungle Scout's "within 72 hours" against Amazon's "usually within 24 hours, but this could take up to 3 business days" (moderation page) — both are Amazon figures at different dates.
+- On the Creator Connections minimum budget: Amazon's help page and brand guide say $5,000; Intentwise (2025) says $15k. On commission: Amazon states a 10% minimum and, on the pages read, no maximum; Envision Horizons describes 10–50% in practice.
+- On control over creator placements: Elder (via PPC Land) and beBOLD speak of SKU- or ASIN-level control; Amazon documents a campaign-level setting, an account-level deny list that takes creator tags, and (per the notice PPC Land reports) a creator exclusion.
+
+## Published research
+
+- [research] Dash, Ghosh, Mukherjee, Chakraborty and Gummadi, "Sponsored is the New Organic: Implications of Sponsored Results on Quality of Search Results in the Amazon Marketplace" (arXiv:2407.19099, 2024-07-26; AIES 2024). They simulated 4,800 searches in four Amazon country stores (about 2M organic and 638K sponsored results) and found that "items with poor organic ranks (beyond 100th position) appear as sponsored results even before the top organic results on the first page", and that "in majority of the cases, these top sponsored results are costlier and are of poorer quality than the top organic results". This bears on eligibility only indirectly: Amazon's gates (Featured Offer, category, condition) admit products to the auction regardless of organic rank. (https://arxiv.org/abs/2407.19099)
+- [seat] No published study on Creator Connections, on Amazon's creator placements of Sponsored Products, or on ads inside Alexa for Shopping or Alexa+ was found or read for the gap fill of 2026-11-09; the figures on those surfaces in this file are Amazon's own or practitioners'.
+- [seat] No peer-reviewed study read here measures the effect of ad-policy rejections, moderation delays or eligibility gates on advertiser outcomes. The published research on sponsored listings that `areas/ads-organic-and-total.md` and `beyond/metrics-and-attribution.md` cite concerns ad effectiveness, not eligibility.
+
+## Stable enough for a skill
+
+Each item is a fact a skill can hold as text, with the live value read at run time. Sources are Amazon's page names unless marked.
+
+1. SP needs a Professional seller, vendor, book vendor, KDP author or agency account; SB, Display, Streaming TV and Stores need a vendor account or a seller enrolled in Brand Registry with an active registered trademark. (Sponsored Products | Amazon Ads; Understand Sponsored Brands; Understand Display; Streaming TV eligibility; Stores eligibility requirements; Amazon Brand Registry for advertising)
+2. SP and Display ads for an ASIN or SKU get zero impressions without the Featured Offer, even while the campaign shows "Delivering"; SB, including SB video, is not affected while the product is buyable. (Understand Featured Offer eligibility)
+3. Adult, used, refurbished and closed-category products cannot be advertised with SP; adult, used and refurbished cannot be advertised with SB; variation parents and suppressed listings cannot be advertised with SP. (Sponsored Products | Amazon Ads; Sponsored Brands eligibility; Sponsored Products eligibility)
+4. Per-product eligibility is read with `POST /eligibility/product/list` per ad type, returning an overall status and named reasons; account-level program eligibility is read with `POST /eligibility/programs`, returning per-marketplace eligibility and reason codes with a level that says whether the reason is resolvable. (Eligibility contract)
+5. Moderation status for SB, SP and Display ads is read with `POST /moderation/results`, which returns the status, an ETA while in progress, and policy violations with the violating text span, image crop, video time range or ASIN. (Moderation contract)
+6. Creative can be checked before submission with `POST /preModeration`, which returns `REJECTED` or `WARNING` violations by component, with text corrections. (Pre-moderation contract and guide)
+7. On Amazon retail supply, numeric prices and savings appear in an ad only when Amazon renders them; deal teasing and pricing superlatives are prohibited; promotional claims must hold on the landing page for the whole campaign. (Pricing and Promotions; Prohibited content and products for Amazon O&O supply)
+8. Ad text must be in the marketplace's primary language or one Amazon supports there; Amazon may remove ads that are not. (Ad specifications overview; Supported primary language per country; Pre-moderation guide)
+9. Amazon terms, Amazon logos and Amazon branded elements are not allowed in sponsored ad creative without Amazon's approval; an SB brand name must be a brand the advertiser owns or legitimately represents. (Pre-moderation guide; Amazon brand usage guidelines)
+10. Moderation is automated plus human; status shows in the console, usually within 24 hours and up to 3 business days; since February 2026 Amazon emails rejections but not approvals; appeals go through the rejection's link; repeated violations can lead to suspension. (Ads content moderation)
+11. Prompts are an AI extension of US SP and SB campaigns, auto-enrolled, billed by CPC from the campaign's budget, pausable per prompt, reported in their own report types, and may open a Rufus dialog. (Understand prompts on Sponsored Products and Sponsored Brands; Sponsored Products prompts and Sponsored Brands prompts; Prompt ad extension report)
+12. Click cost shown in the console can change for up to 72 hours as invalid traffic is removed; the invoice, not the console, is the amount charged. (Understand campaign spend)
+13. A payment failure pauses campaigns; billing status and notifications are readable per account, with an impact field that says whether campaigns are suspended. (Payment methods (Sponsored ads); Advertising Billing contract)
+14. Promotional ad credits apply only to future costs, can be restricted by ad product, and expire per their terms. (Understand advertising promotions)
+15. SB Product Collection is deprecated: since August 2026 creates become Manual Collections, and creates fail after the shutoff, which the Deprecations page dates January 2027 and the ListMigrations release note dates February 2027. (Deprecations; Release notes index)
+17. Sponsored Display is being folded into "display ads" inside Amazon Ads Agent: existing Sponsored Display campaigns keep running and are reached under Display, Video, and Audio campaigns. (Sponsored Display – Create display advertising campaigns)
+18. Prompt and video ad-extension reports are v3 report types, and v3 reporting stops delivering data on June 30, 2027. (Prompt ad extension report; Deprecations)
+16. Healthcare products are tiered by sensitivity with placement and audience-building restrictions per tier; prescription drugs are case by case in US, NZ and CA only. (Healthcare products and services)
+19. Amazon Ads Agent is the name of the unified platform (the former ads console and Amazon DSP) holding sponsored ads, Display, Video, and Audio, and Full-Funnel Campaigns; its conversational experience is the part in closed beta. (Introducing Amazon Ads Agent, your AI-powered ad platform; The 11 biggest takeaways from unBoxed 2026; Ads Agent: An AI marketing assistant from Amazon Ads)
+20. In the US, Rufus and Alexa+ were brought together as Alexa for Shopping in May 2026, and existing sponsored ads campaigns are automatically eligible to serve there and to be optimized as prompts; on Alexa-enabled devices Alexa+ carries Alexa+ Conversational Ads, into which advertisers with sponsored ads campaigns are automatically enrolled; outside the US the assistant is still Rufus. (Meet Alexa for Shopping; What agentic shopping means for advertising; Amazon announces the launch of Rufus ... across Europe)
+21. Creator Connections is a commission-on-sales program for Brand Registry brand representatives or authorized resellers advertising in the US, billed on the ads invoice as its own line and reported only in its own portal with a 24-hour click-to-purchase window; its charges also show in the billing API's invoice lines as `CREATOR CONNECTIONS`. It is distinct from SP creator placements, which are CPC clicks from the SP campaign's budget reported in the SP placement report. (Understand Amazon Creator Connections; Create and manage a Creator Connections campaign; Understand Sponsored Products off-Amazon advertising; Advertising Billing contract)
+22. `/v2/stores` was shut off on June 1, 2026; `brandEntityId` is read from `POST /brand/stores/v1/stores/list` or SB `GET /brands`. (Deprecations; Brand Home 3.0 contract; Sponsored Brands 3.0 contract)
+
+## What cx must read at run time
+
+All Ads API calls go through the open door, `cx raw amazon-ads --origin <regional origin> --method <M> --path <path>`, with the profile scope header as `method/ads-api-surface.md` describes. Figures recorded in this file are for human readers; the live values come from these reads.
+
+Who the advertiser is and where it may advertise:
+
+- `GET /v2/profiles` (optionally `profileTypeFilter`, `validPaymentMethodFilter`): per profile `countryCode`, `currencyCode`, `accountInfo.type` (`seller`, `vendor`, `agency`), `accountInfo.subType` (`KDP_AUTHOR`, `AMAZON_ATTRIBUTION`), `validPaymentMethod` ("Only present for Vendors"). At most 5,000 profiles per response, and only those of the host's region. (Profiles contract; Profiles guide)
+- `POST /adsApi/v1/query/advertiserAccounts` where the caller works with Advertiser Accounts (the legacy `/adsAccounts` calls shut off in July 2027). (Deprecations)
+- `POST /eligibility/programs` with `Amazon-Ads-AccountId`, media type `application/vnd.programeligibility.v2+json`, paging by `nextToken`: per `marketplaceId`, per `adProgram` (`SB`, `SD`, `SPOT`, `DTC`, `MAAS`), `eligible` and `reasons[]{code, description, level}`. The reason enum is read from the response, not from this file's copy; the contract's v2 example uses an `eligibilityStatusMaps` shape that differs from its schema, so a reader that accepts both shapes reads either. (Eligibility contract)
+- `GET /brands` (SB 3.0): `brandId`, `brandEntityId`, `brandRegistryName` — the brands the profile can advertise in SB and Stores. (Sponsored Brands 3.0 contract)
+- `POST /brand/stores/v1/stores/list` (media type `application/vnd.bhstoreslist.v1+json` or `application/brandStores.ListStores.v1+json`): `stores[]{brandEntityId, storeId, storeName, storeStatus}`, paged by `maxResults` (1–30) and `nextToken`; then `POST /brand/stores/v1/storePages/list` with `identifier` (brand entity id or store id) and `identifierType` for `storePages[]{storePageId, storePageName, storePageStatus, storePageUrl}`. These replace `GET /v2/stores`, shut off on June 1, 2026, which the Brand Store overview guide still shows. (Brand Home 3.0 contract; Deprecations)
+
+Whether a product may be advertised:
+
+- `POST /eligibility/product/list` with `adType` `sp`, `sb` or `sd`, up to 50 `{asin, sku}` per call, `locale`: `overallStatus` and `eligibilityStatusList[]{name, message, helpUrl, severity}`. (Eligibility contract)
+- For SP Featured Offer state and listing state, the SP-API reads named in `areas/launch.md` (§B–C) apply: Product Pricing's Featured Offer reads for the SKU and Listings Items issues for suppression. This seat did not re-open the SP-API models for this file [seat]. Keepa's Buy Box history fields (`buyBoxSellerIdHistory` and the Buy Box statistics in `stats`) give the history where SP-API gives only the present; `areas/diagnosis.md` names them for the delivery question [seat].
+- After launch, v1 delivery state: `deliveryStatus` and `deliveryReasons[]` on campaigns, ad groups and ads (`POST /adsApi/v1/query/campaigns`, `.../adGroups`, `.../ads`). (v1 merged contract; Computed status)
+- For SB store and brand-video landing pages: `GET /pageAsins?pageUrl=<Store page>` — only ASINs placed directly on that page. (Sponsored Brands 3.0 contract)
+
+Whether creative will pass, and why it did not:
+
+- `POST /preModeration` with `adProgram`, `locale`, `targetLanguage` and the components of one entity: `policyViolations` by component with `violationType` `REJECTED` or `WARNING`, and `corrections[]` for text. (Pre-moderation contract)
+- `POST /moderation/results` (media type `application/vnd.moderationresultsrequest.v4.1+json`) with `adProgramType`, `id`, `idType: AD_ID`, `maxResults` ≤ 10: `moderationStatus`, `etaForModeration`, `policyViolations[]{policyDescription, policyLinkUrl, violating*Contents}`, `componentModerationResults`, `versionId`. (Moderation contract)
+- v1 creative status for SB and STV ads: `creativeStatus.moderationStatus`. (v1 merged contract)
+- STV: `POST /st/creatives/moderations/list` and `POST /st/creatives/moderations/policyViolations/list`. (Sponsored TV contract)
+- SD: creative `moderationStatus` on `GET /sd/creatives` (the SD 3.0 creatives resource). (Sponsored Display creatives; SD 3.0 contract)
+- The policy page a violation names is the `policyLinkUrl` itself; a skill reads that link rather than a stored copy of the policy.
+
+AI shopping surfaces:
+
+- Prompt extensions per ad: `POST /adsApi/v1/query/adExtensions` (`adExtensionType: PROMPTS`, `promptText`, status). (v1 merged contract)
+- Prompt performance: report types `spPromptAdExtension`, `sbPromptAdExtension` (`groupBy: promptAdExtension`, US, 90-day range) through v3 `POST /reporting/reports`, deprecated with data delivery ending June 30, 2027; the replacement is the reporting API v1. (Prompt ad extension report; Deprecations)
+- SP video extensions: report `spVideoAdExtension` (`groupBy: videoAdExtension`, US, 90-day range, also v3) per the video-ad-extension report guide, and `query/adExtensions` with `adExtensionType: VIDEO`; auto-assembled opt-out state is the `optOuts` field on `POST /adsApi/v1/query/campaigns` (documented in the auto-assembled videos guide, absent from the merged contract on 2026-11-09). (Video ad extension report, https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/report-types/video-ad-extension; v1 merged contract)
+
+- Alexa for Shopping and Alexa+: no API read names either surface. What exists is the prompt extension reads above, the campaign totals they fall into, and the v1 ad-group `inventoryType` value `ALEXA_DEVICES` on the DVA side. Whether a marketplace has Alexa for Shopping or Rufus is read from Amazon's public pages at run time, not from the API. (v1 merged contract; What agentic shopping means for advertising)
+
+Creators:
+
+- SP creator placements: the campaign's off-Amazon setting (`offAmazonBudgetControlStrategy`, §F, owned by `areas/bids-and-placements.md`) and the placement split ("Off Amazon", "Other – On Amazon") in SP placement reporting; the account deny list (web, app and creator tags) has no API read in the contracts read, and is a console page. (Understand Sponsored Products off-Amazon advertising; Manage deny lists)
+- Creator Connections: no Ads API read. Its spend, sales, orders and clicks live in the Creator Connections portal (Seller Central > Advertising for sellers, ads console > Brand Content for vendors), and its charges in the advertising invoice as a separate line titled with the campaign name. `GET /invoices/{invoiceId}`: `invoiceLines[]` with `programName` `CREATOR CONNECTIONS`, `campaignName`, `commissionAmount`, `commissionRate` (the `nemo_transactions_view` or `_edit` permission, §T). That is the Creator Connections spend; its sales are not in the API. Sales the program attributes are also ordinary orders in SP-API sales and traffic reads, with no flag that marks them as creator-driven [seat]. (Understand Amazon Creator Connections; Advertising Billing contract)
+
+Money:
+
+- `POST /billing/statuses` (`billingStatusCode`), `POST /billing/notifications` (`name`, `severity`, `impact`), `GET /invoices`, `GET /invoices/{invoiceId}`, `POST /invoiceSummaries/list`. Each needs a billing permission that the cx grant may or may not include; a 403 here is a permission answer, not an account state. (Advertising Billing contract)
+
+## Pages read
+
+| Page name | URL | Type | Date read | What it gave |
+|---|---|---|---|---|
+| Policies and guidelines | https://advertising.amazon.com/help/G26M9XTK78AMR8TP | official help | 2026-11-09 | the policy tree and child ids |
+| General requirements | https://advertising.amazon.com/help/G4U9JBZH3664JWX2 | official help | 2026-11-09 | policy scope across supply |
+| Targeting | https://advertising.amazon.com/help/GD6SPCK5RJZL73PU | official help | 2026-11-09 | audience minimums, prohibited targeting |
+| Prohibited content across all supply | https://advertising.amazon.com/help/GRW23T7LB4MFMBXQ | official help | 2026-11-09 | prohibited content |
+| Prohibited products and services across all supply | https://advertising.amazon.com/help/GZS8A5XCFQJTS88N | official help | 2026-11-09 | prohibited products, country rules |
+| Prohibited content and products for Amazon O&O supply | https://advertising.amazon.com/help/GTEEH3E3J2BDELBA | official help | 2026-11-09 | on-Amazon creative rules |
+| Restricted categories and content | https://advertising.amazon.com/help/GBVW7D7M3AYTVBR7 | official help | 2026-11-09 | the 13 restricted categories |
+| Claims and substantiation | https://advertising.amazon.com/help/G6UU66YLSCUYDULQ | official help | 2026-11-09 | claim rules, 24-month dating |
+| Pricing and Promotions | https://advertising.amazon.com/help/GKP5TCJWVN5W7AFU | official help | 2026-11-09 | price and deal wording |
+| Event days | https://advertising.amazon.com/help/GQ3SJ5QCWCQCKCYQ | official help | 2026-11-09 | Prime Day, BFCM wording |
+| Healthcare products and services | https://advertising.amazon.com/help/GPSSMTEAA6AEWY3A | official help | 2026-11-09 | healthcare tiers |
+| Alcohol | https://advertising.amazon.com/help/G2MMCHZDCTW37V39 | official help | 2026-11-09 | alcohol policy home |
+| Entertainment and books | https://advertising.amazon.com/help/G7NP3SWRVV6UV66V | official help | 2026-11-09 | content-rating maps |
+| Sports and outdoors products | https://advertising.amazon.com/help/GD8U427Z7HJHHJGP | official help | 2026-11-09 | knives and weapons by country |
+| Ad specifications overview | https://advertising.amazon.com/help/GKKBXTN7C4M3DYVY | official help | 2026-11-09 | language rule, specs |
+| Supply and format-specific requirements | https://advertising.amazon.com/help/GZ7KJU4AHL6SWQMV | official help | 2026-11-09 | Display CTA and image rules, Alexa |
+| Ad policy change log | https://advertising.amazon.com/help/G8X8M375UPCN4UUC | official help | 2026-11-09 | policy changes Oct 2025–Apr 2026 |
+| AI-generated people in ads: New York State disclosure requirement | https://advertising.amazon.com/help/GZZX6RJVMWBVBB6W | official help | 2026-11-09 | synthetic performers flag |
+| Ads content moderation | https://advertising.amazon.com/help/GXZXZ78UXL2AEBQ9 | official help | 2026-11-09 | review process, times, appeals |
+| Sponsored Brands moderation | https://advertising.amazon.com/help/GJB8YEKP7UJYKSR2 | official help | 2026-11-09 | SB headline, logo, video rules |
+| Learn about our Ad review process | https://advertising.amazon.com/help/G5BXPGD7CAVBMHPY | official help | 2026-11-09 | DSP review, DSP boundary |
+| Content non-approval codes | https://advertising.amazon.com/help/G6ZWV9VR2B6YWHDW | official help | 2026-11-09 | DSP codes, boundary |
+| Stores moderation | https://advertising.amazon.com/help/GAEG64S8CFJH5Z7R | official help | 2026-11-09 | Store review |
+| Stores eligibility requirements | https://advertising.amazon.com/help/G3Y9UFTFSJYPGY6X | official help | 2026-11-09 | Store eligibility |
+| Stores | https://advertising.amazon.com/help/GEQXGAH9CZWU2K76 | official help | 2026-11-09 | Store basics, byline |
+| Streaming TV moderation | https://advertising.amazon.com/help/G34KURL2L978AQRW | official help | 2026-11-09 | STV review |
+| Streaming TV eligibility requirements | https://advertising.amazon.com/help/GC2CYZXA7CU2NVPG | official help | 2026-11-09 | STV eligibility |
+| Understand Streaming TV | https://advertising.amazon.com/help/GXFV9PSQ4356SNUF | official help | 2026-11-09 | STV supply |
+| Sponsored Products eligibility requirements | https://advertising.amazon.com/help/GMJYF5GN8RNYB6HD | official help | 2026-11-09 | SP account and product rules, books |
+| Sponsored Brands eligibility requirements | https://advertising.amazon.com/help/G5DAD7ZM3N639QF4 | official help | 2026-11-09 | SB rules, categories, authors |
+| Understand Featured Offer eligibility | https://advertising.amazon.com/help/GYVDGT5WNNW23LJ5 | official help | 2026-11-09 | the Featured Offer gate |
+| Troubleshoot your products for eligibility | https://advertising.amazon.com/help/GGBXM3YUBQFEX6YH | official help | 2026-11-09 | eligibility fixes |
+| Amazon Brand Registry for advertising | https://advertising.amazon.com/help/GKXEAMWZVR99QV37 | official help | 2026-11-09 | Brand Registry gate |
+| Understand brands on Amazon Ads | https://advertising.amazon.com/help/GYD2WUGJKAMM6UNU | official help | 2026-11-09 | trademark requirement |
+| Understand Sponsored Products | https://advertising.amazon.com/help/GJUCNANNV3GQVXJZ | official help | 2026-11-09 | SP supply |
+| Understand Sponsored Brands | https://advertising.amazon.com/help/GGWFYHL27MFXLHS6 | official help | 2026-11-09 | SB formats, store pages |
+| Understand Display | https://advertising.amazon.com/help/GHYXY6HJRDM5VCCY | official help | 2026-11-09 | Display eligibility |
+| Understand Sponsored Services | https://advertising.amazon.com/help/G9VRPKVUGG4ER5SF | official help | 2026-11-09 | Sponsored Services |
+| Understand Sponsored Products off-Amazon advertising | https://advertising.amazon.com/help/GYTD2Z3SYMAAMVXA | official help | 2026-11-09 | off-Amazon SP |
+| Understand Sponsored Products video | https://advertising.amazon.com/help/G45ASMDJY8XXQQFK | official help | 2026-11-09 | SP video, auto-assembled |
+| Sponsored Products video guidelines | https://advertising.amazon.com/help/GGXB3X3PWHQBRY2M | official help | 2026-11-09 | SP video specs |
+| Sponsored Products across retailers eligibility | https://advertising.amazon.com/help/GFRQMTUFSUQ6BJ32 | official help | 2026-11-09 | across-retailers home |
+| Supported primary language per country | https://advertising.amazon.com/help/GR6WPLZ2UUJMXCH8 | official help | 2026-11-09 | primary languages |
+| Sponsored ads translation | https://advertising.amazon.com/help/GJ67QHHYCKMEJGG9 | official help | 2026-11-09 | automatic translation |
+| Create multi-language ads | https://advertising.amazon.com/help/G4HDXD4VX8E6PRV3 | official help | 2026-11-09 | Ads Agent translation (boundary) |
+| Understand prompts on Sponsored Products and Sponsored Brands | https://advertising.amazon.com/help/GLWNW26EWQZW46WZ | official help | 2026-11-09 | prompts |
+| Live Shopping (beta) | https://advertising.amazon.com/help/GXUKPQULY6DKFYMK | official help | 2026-11-09 | Amazon Live |
+| Troubleshoot your ad status | https://advertising.amazon.com/help/GJQEE3AJKB4TYZ5C | official help | 2026-11-09 | ad statuses |
+| Choose which products to advertise | https://advertising.amazon.com/help/GJ5CPBQAXGPWVKWA | official help | 2026-11-09 | product-choice guidance |
+| Understand Advertiser Accounts | https://advertising.amazon.com/help/GXKXR56ZCMJ3WCS4 | official help | 2026-11-09 | AA, invoicing, Ads Agent name |
+| Complete your business verification task | https://advertising.amazon.com/help/GJAXXZGBJWUJQZDW | official help | 2026-11-09 | verification |
+| Understand campaign spend | https://advertising.amazon.com/help/GUJY2CG5DTCPDCVQ | official help | 2026-11-09 | IVT, invoice vs console |
+| Understand Amazon Ads billing cycles | https://advertising.amazon.com/help/GY3YNTWRZYVPLADL | official help | 2026-11-09 | credit limits, cycle |
+| Postpaid billing | https://advertising.amazon.com/help/GSPZAPMBNFHU5T9D | official help | 2026-11-09 | postpaid home |
+| Payment methods (Sponsored ads) | https://advertising.amazon.com/help/GMELNQQNEEVLX456 | official help | 2026-11-09 | payment by account type |
+| Regulatory Advertising Fees | https://advertising.amazon.com/help/GRQM2HSUXGUWFJ3H | official help | 2026-11-09 | country fees |
+| Understand advertising promotions | https://advertising.amazon.com/help/GFAN744AATXXDQBB | official help | 2026-11-09 | ad credits, new seller incentives |
+| Amazon brand usage guidelines for third-party digital display ads | https://advertising.amazon.com/resources/ad-policy/brand-usage | official policy | 2026-11-09 | Amazon name and logo rules |
+| Sponsored Products – Amazon Ads | https://advertising.amazon.com/solutions/products/sponsored-products | official marketing | 2026-11-09 | SP eligibility wording, credits |
+| Sponsored Brands – Amazon Ads | https://advertising.amazon.com/solutions/products/sponsored-brands | official marketing | 2026-11-09 | SB eligibility, pricing, 72h |
+| Stores – Amazon Ads | https://advertising.amazon.com/solutions/products/stores | official marketing | 2026-11-09 | Stores framing |
+| Streaming TV & Prime Video ad specs | https://advertising.amazon.com/resources/ad-specs/sponsoredtv (redirects to .../ad-specs/dsp/video/streaming-tv-prime-video-ads) | official specs | 2026-11-09 | DVA streaming TV specs (higher bitrates than the STV API guide) |
+| Sponsored Brands video ad specs | https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video | official specs | 2026-11-09 | SB video specs |
+| Sponsored Products prompts and Sponsored Brands prompts | https://advertising.amazon.com/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts | official news | 2026-11-09 | prompts GA, surfaces |
+| Boost advertising efficiency with Ads Agent | https://advertising.amazon.com/resources/whats-new/unboxed-2025-introducing-ads-agent | official news | 2026-11-09 | Ads Agent name |
+| Grow total sales with Full-Funnel Campaigns | https://advertising.amazon.com/resources/whats-new/full-funnel-campaigns-from-discovery-to-sales | official news | 2026-11-09 | Full-Funnel beta |
+| Accelerate authentic reviews with Review Requests | https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests | official news | 2026-11-09 | Review Requests |
+| Sponsored Services: Capture demand now | https://advertising.amazon.com/resources/whats-new/sponsored-services-capture-demand-now | official news | 2026-11-09 | Sponsored Services |
+| Get more done across advertising through conversation in Amazon Ads Agent | https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent | official news | 2026-11-09 | unBoxed 2026 |
+| Amazon advertising for sellers | https://sell.amazon.com/advertising | official marketing | 2026-11-09 | new-seller credit wording |
+| API overview | https://advertising.amazon.com/API/docs/en-us/reference/api-overview | official API guide | 2026-11-09 | hosts and marketplaces |
+| Profiles guide and contract | https://advertising.amazon.com/API/docs/en-us/guides/account-management/authorization/profiles | official API | 2026-11-09 | account types, subtypes |
+| Eligibility contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Eligibility_prod_3p.json | official API contract | 2026-11-09 | product and program eligibility |
+| Product Eligibility Skill | https://advertising.amazon.com/API/docs/en-us/mcp/skills/skills-library/product-eligibility | official API guide | 2026-11-09 | agent framing of eligibility |
+| Advertiser Product Group Eligibility Skill | https://advertising.amazon.com/API/docs/en-us/mcp/skills/skills-library/advertiser-product-group-eligibility | official API guide | 2026-11-09 | DSP access requests |
+| Moderation contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Moderation_prod_3p.json | official API contract | 2026-11-09 | moderation results |
+| Pre-moderation contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/PreModeration_prod_3p.json | official API contract | 2026-11-09 | pre-moderation |
+| Pre-moderation guide | https://advertising.amazon.com/API/docs/en-us/guides/moderation/pre-moderation | official API guide | 2026-11-09 | rejection codes |
+| Amazon Ads API v1 merged contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json | official API contract | 2026-11-09 | enums, delivery reasons, extensions |
+| Enums (common models) | https://advertising.amazon.com/API/docs/en-us/reference/common-models/enums | official API guide | 2026-11-09 | older adProduct/adType lists (SP, SB, SD only) |
+| Computed status and campaign status | https://advertising.amazon.com/API/docs/en-us/reference/concepts/computed-status | official API guide | 2026-11-09 | legacy statuses; NOT_IN_BUYBOX no longer supported |
+| Campaign entity | https://advertising.amazon.com/API/docs/en-us/guides/campaign-management/entities/campaign | official API guide | 2026-11-09 | site restrictions, scope |
+| Release notes index | https://advertising.amazon.com/API/docs/en-us/release-notes/index | official API guide | 2026-11-09 | dated launches |
+| Deprecations | https://advertising.amazon.com/API/docs/en-us/release-notes/deprecations | official API guide | 2026-11-09 | Product Collection, Stores v2, accounts |
+| Sponsored Products overview and features | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/overview | official API guide | 2026-11-09 | SP availability |
+| SP ad extensions overview | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/ad-extensions/overview | official API guide | 2026-11-09 | video extensions |
+| SP auto-assembled videos | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/auto-assembled-videos | official API guide | 2026-11-09 | auto-assembled opt-out |
+| Sponsored Brands overview and features | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/overview | official API guide | 2026-11-09 | SB availability by feature |
+| SB ads overview | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/overview | official API guide | 2026-11-09 | formats, logo spec |
+| SB collections | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/collections | official API guide | 2026-11-09 | collections |
+| SB product collection | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/product-collection | official API guide | 2026-11-09 | legacy format |
+| SB store spotlight | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/store-spotlight | official API guide | 2026-11-09 | subpage rule |
+| SB video | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/video | official API guide | 2026-11-09 | video and brand video |
+| SB campaigns get started | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/campaigns/get-started-with-campaigns | official API guide | 2026-11-09 | serving status |
+| Sponsored Brands 4.0 contract | https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-brands/4-0/openapi.json | official API contract | 2026-11-09 | v4 paths |
+| Sponsored Brands 3.0 contract | https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-brands/3-0/openapi.yaml | official API contract | 2026-11-09 | brands, pageAsins, old moderation |
+| Sponsored Display overview and features | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/overview | official API guide | 2026-11-09 | tactics, bidding |
+| SD creatives | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/creatives | official API guide | 2026-11-09 | creative rules |
+| Get started with Sponsored Display for all businesses (and Sponsored Display locations) | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/non-amazon-sellers/get-started | official API guide | 2026-11-09 | US-only path |
+| SD 3.0 contract | https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-display/3-0/openapi.yaml | official API contract | 2026-11-09 | SD enums |
+| Sponsored TV overview, creatives, moderation | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-tv/overview | official API guide | 2026-11-09 | STV beta, specs |
+| Sponsored TV contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/SponsoredTV_prod_3p.json | official API contract | 2026-11-09 | STV paths |
+| Brand Store overview and features | https://advertising.amazon.com/API/docs/en-us/guides/brand-store/overview | official API guide | 2026-11-09 | Stores API |
+| Stores contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Stores_prod_3p.json | official API contract | 2026-11-09 | Stores insights |
+| Managing posts | https://advertising.amazon.com/API/docs/en-us/guides/posts/managing | official API guide | 2026-11-09 | Posts (retired) |
+| Review Requests overview, get started, FAQ | https://advertising.amazon.com/API/docs/en-us/guides/review-requests/overview | official API guide | 2026-11-09 | Review Requests |
+| Prompt ad extension report | https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/report-types/prompt-ad-extension | official API guide | 2026-11-09 | prompt reporting |
+| Video ad extension report | https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/report-types/video-ad-extension | official API guide | 2026-11-09 | video extension reporting |
+| Billing getting started | https://advertising.amazon.com/API/docs/en-us/guides/account-management/billing/getting-started | official API guide | 2026-11-09 | billing API |
+| Advertising Billing contract | https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingBilling_prod_3p.json | official API contract | 2026-11-09 | billing enums |
+| Advertising Accounts contract | https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingAccounts_prod_3p.json | official API contract | 2026-11-09 | account APIs |
+| Sponsored Display – Create display advertising campaigns | https://advertising.amazon.com/solutions/products/sponsored-display | official marketing | 2026-11-09 | "Sponsored Display is now known as display ads" (verifier) |
+| unBoxed event page | https://advertising.amazon.com/events/unboxed | official event | 2026-11-09 | unBoxed 2026 dates, DVA+ closed beta (verifier) |
+| unBoxed 2026 news announcements | https://advertising.amazon.com/library/news/unboxed-2026-news-announcements | official news | 2026-11-09 | unBoxed 2026 recap, 2026-09-30 (verifier) |
+| Restricted categories and content (old id) | https://advertising.amazon.com/help/GRA9BRB5SC7DGNE6 | official help | 2026-11-09 | old Product acceptability id serving GBVW7D7M3AYTVBR7 (verifier) |
+| Sponsored Brands features by marketplace | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/features | official API guide | 2026-11-09 | collections, targeting and moderation by marketplace (verifier) |
+| Sponsored Display features | https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/features | official API guide | 2026-11-09 | real-time headline moderation markets (verifier) |
+| Your Ads Stopped Showing and It's Not Your Bid | https://rel.ai/blog/buy-box-impression-drops | practitioner (Rel.ai) | 2026-11-09 | Featured Offer diagnosis |
+| Amazon Sponsored Brands – Best Practices Guide | https://www.junglescout.com/resources/articles/amazon-sponsored-brands/ | practitioner (Jungle Scout) | 2026-11-09 | SB usage share, review time |
+| Amazon Sponsored Display Ads | https://www.junglescout.com/resources/articles/amazon-sponsored-display-ads/ | practitioner (Jungle Scout) | 2026-11-09 | outdated Display eligibility |
+| Amazon Sponsored Display Ads | https://www.sellerapp.com/blog/amazon-sponsored-display-ads/ | practitioner (SellerApp) | 2026-11-09 | Display eligibility |
+| Amazon Sponsored Display Ads: Targeting, Bids & Optimization | https://www.adbadger.com/blog/amazon-sponsored-display-ads/ | practitioner (Ad Badger) | 2026-11-09 | Display framing |
+| Amazon brand protection: what about your ASINs? | https://www.jumpfly.com/blog/amazon-brand-protection-youve-got-your-keywords-covered-what-about-your-asins/ | practitioner (JumpFly) | 2026-11-09 | Display placement |
+| Sponsored is the New Organic | https://arxiv.org/abs/2407.19099 | research | 2026-11-09 | sponsored vs organic quality |
+| What agentic shopping means for advertising (headline "Agentic shopping is here. What does that mean for advertisers?") | https://advertising.amazon.com/library/news/agentic-shopping-advertising | official news | 2026-11-09 | Alexa for Shopping, automatic eligibility, prompts, Alexa+ Conversational Ads, Prime Video Sponsored Tiles (gap fill) |
+| Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon | https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant | official (aboutamazon) | 2026-11-09 | Rufus and Alexa+ brought together, US, search bar, hand-off to Alexa+ (gap fill) |
+| Amazon announces the launch of Rufus ... in beta across Europe | https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe | official (aboutamazon.eu) | 2026-11-09 | Rufus in UK, DE, FR, IT, ES, IN (gap fill) |
+| Alexa+ tests product discovery through conversational AI | https://advertising.amazon.com/resources/whats-new/alexa-test-product-discovery-through-conversational-ai | official what's new | 2026-11-09 | SP on Alexa+, US sellers and vendors, Echo Show (gap fill) |
+| Conversational Sponsored Tiles ads on Alexa+ | https://advertising.amazon.com/resources/whats-new/conversational-entertainment-ads | official what's new | 2026-11-09 | Entertainment ads on Echo Show, managed service, DSP (gap fill) |
+| Prime Video Sponsored Tiles ads now available on Alexa+'s conversational entertainment content discovery | https://advertising.amazon.com/resources/whats-new/conversational-entertainment-ads-on-alexa-plus | official what's new | 2026-11-09 | Alexa as inventory for Sponsored Tiles, DSP (gap fill) |
+| The 11 biggest takeaways from unBoxed 2026 (re-read) | https://advertising.amazon.com/library/news/unboxed-2026-news-announcements | official news | 2026-11-09 | Branded Conversations; Ads Agent "brings together what was formerly the DSP and Ads Console" (gap fill) |
+| Introducing Amazon Ads Agent, your AI-powered ad platform | https://advertising.amazon.com/library/news/amazon-ads-agent | official news | 2026-11-09 | Ads Agent = new name of the unified platform, three campaign types (gap fill) |
+| Ads Agent: An AI marketing assistant from Amazon Ads | https://advertising.amazon.com/solutions/products/ads-agent | official product page | 2026-11-09 | site-nav definition of Ads Agent; conversational experience in closed beta (gap fill) |
+| Get more done with natural conversation (re-read) | https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent | official what's new | 2026-11-09 | closed beta for self-service and managed-service advertisers (gap fill) |
+| Understand Advertiser Accounts (re-read) | https://advertising.amazon.com/help/GXKXR56ZCMJ3WCS4 | official help | 2026-11-09 | "Amazon Ads Agent (formerly known as Amazon DSP)" markup (gap fill) |
+| Learn about our Ad review process (re-read) | https://advertising.amazon.com/help/G5BXPGD7CAVBMHPY | official help | 2026-11-09 | "formerly known as ... on Amazon DSP" term renames (gap fill) |
+| Understand Featured Offer eligibility (re-read) | https://advertising.amazon.com/help/GYVDGT5WNNW23LJ5 | official help | 2026-11-09 | "Delivering" status in Amazon Ads Agent (gap fill) |
+| Understand Amazon Creator Connections | https://advertising.amazon.com/help/GPARAL6JVGFEJKG2 | official help | 2026-11-09 | definition, eligibility, attribution, commission basis, reporting, invoice (gap fill) |
+| Create and manage a Creator Connections campaign | https://advertising.amazon.com/help/GMANECFAFD49W23Y | official help | 2026-11-09 | campaign terms, minimums, metrics (gap fill) |
+| Creator Connections Brand Guide (PDF) | https://m.media-amazon.com/images/G/28/TWGS/SU/AmazonCreatorConnections_BrandGuide.pdf | official (PDF, 2025-03-04) | 2026-11-09 | 800-creator cap, no removal, content rights, FAQs (gap fill) |
+| Creator Connections Access (Seller Central) | https://sellercentral.amazon.com/seller-forums/discussions/t/bb21a715-56e0-4f8a-843e-b6fb5a4ef58e | official (Amazon staff reply) | 2026-11-09 | seller access once closed (gap fill) |
+| Creator Connections - how to apply | https://sellercentral.amazon.com/seller-forums/discussions/t/6d95f804-2357-4cca-a84c-c0b935eca58f | official (Amazon staff reply) | 2026-11-09 | access dialled up to eligible advertisers, US/CN/HK billing (gap fill) |
+| Amazon Creator Connections; Join Creator Connections; Creator Connections Sponsored content requests (forum threads) | https://sellercentral.amazon.com/seller-forums/discussions/t/eb63894f-3b29-447a-a7ec-e7ebd82ce17a ; .../d9a45842-22c4-451e-8b73-177dd0acab0a ; .../ec29bcc4-523e-4c25-a16e-b0b8f74b085d | official (Amazon staff replies) | 2026-11-09 | staff descriptions, creator sign-up via Associates Central, link to GPARAL6JVGFEJKG2 (gap fill) |
+| Amazon Influencer and Associate Programs | https://www.amazon.com/shop/info | official | 2026-11-09 | creators earn commissions and ad revenue from sponsored-product clicks; storefronts (gap fill) |
+| Scale social strategies with Amazon Ads | https://advertising.amazon.com/library/guides/scale-social-strategies-with-amazon-ads | official guide | 2026-11-09 | creator formats, storefront audiences (gap fill) |
+| Amazon Ads Connected Worlds India event recap | https://advertising.amazon.com/library/news/connected-worlds-india-flagship-event | official news | 2026-11-09 | Creator Connections in India tied to SP; Amazon Ads Creator Program (gap fill) |
+| Understand Sponsored Products off-Amazon advertising (re-read) | https://advertising.amazon.com/help/GYTD2Z3SYMAAMVXA | official help | 2026-11-09 | creator content route, creator CPC, storefronts as O&O, reporting (gap fill) |
+| Manage deny lists | https://advertising.amazon.com/help/GFDAZEU76AZZ8K3A | official help | 2026-11-09 | creator tags on the deny list (gap fill) |
+| Sponsored Products prompts and Sponsored Brands prompts (re-read) | https://advertising.amazon.com/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts | official news | 2026-11-09 | still says "dialog in Rufus" (gap fill) |
+| Release notes index (re-read) | https://advertising.amazon.com/API/docs/en-us/release-notes/index | official API guide | 2026-11-09 | no Alexa for Shopping or creator-placement note; ListMigrations February 2027 (gap fill) |
+| Deprecations (re-read) | https://advertising.amazon.com/API/docs/en-us/release-notes/deprecations | official API guide | 2026-11-09 | Product Collection January 2027; `/v2/stores` shut off June 1, 2026 (gap fill) |
+| Product Collection Migration Guide | https://advertising.amazon.com/API/docs/en-us/reference/migration-guides/sb-product-collection | official API guide | 2026-11-09 | "January 2027 Final shutoff" (gap fill) |
+| Brand Home 3.0 contract | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/BrandHome_prod_3p.json | official API contract | 2026-11-09 | `stores/list` with `brandEntityId`, `storePages/list` (gap fill) |
+| Brand Store overview (re-read) | https://advertising.amazon.com/API/docs/en-us/guides/brand-store/overview | official API guide | 2026-11-09 | still documents `GET /v2/stores` (gap fill) |
+| Amazon Ads API v1 merged contract (re-read) | https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/AmazonAdsAPIALLMerged_prod_3p.json | official API contract | 2026-11-09 | `ALEXA_DEVICES`; no Rufus or creator strings; v1 `BrandStore` fields (gap fill) |
+| Amazon Sponsored Products campaigns gain creator placements on August 10 | https://ppc.land/amazon-sponsored-products-campaigns-gain-creator-placements-on-august-10/ | trade press (PPC Land, Luis Rijo) | 2026-11-09 | creator placements notice, Wishon, Elder (gap fill) |
+| Your Sponsored Products Ads Are Now Running Inside Creator Reviews | https://www.adbadger.com/blog/your-sponsored-products-ads-are-now-running-inside-creator-reviews-and-nobody-asked-you-first/ | practitioner (Ad Badger) | 2026-11-09 | start date, deny-list question (gap fill) |
+| Amazon Expands Sponsored Ads to Creators by Default | https://www.bebolddigital.com/news/amazon-sponsored-products-creators-auto-enroll | practitioner (beBOLD Digital) | 2026-11-09 | managed partnerships vs SP creator distribution (gap fill) |
+| Explained: What is Amazon's Creator Connections? | https://www.intentwise.com/blog/explained-what-is-amazons-creator-connections | practitioner (Intentwise, Michael Waters) | 2026-11-09 | $15k budget claim, attribution workarounds (gap fill) |
+| Stop Treating Affiliate as "Nice to Have" | https://www.envisionhorizons.com/creator-connections-growth-channel/ | practitioner (Envision Horizons) | 2026-11-09 | 10–50% commissions, client result (gap fill) |
+| Marketplace Briefing: Amazon looks to take a greater slice of the affiliate pie with Creator Connections | https://www.modernretail.co/marketing/marketplace-briefing-amazon-looks-to-take-a-greater-slice-of-the-affiliate-pie-with-creator-connections/ | trade press (Modern Retail) | 2026-11-09 | agency use, Sponsored Content Requests (gap fill) |
+| Amazon Launches Sponsored Content Requests | https://paragonagency.com/amazon-sponsored-content-requests/ | practitioner (Paragon) | 2026-11-09 | SCR mechanics (gap fill) |
+
+Unreachable:
+
+- "Amazon Ads policies" (https://advertising.amazon.com/help/G29MAQ3YTK5LQ7VC) and https://advertising.amazon.com/help/G3XD73L3Z6UKB8CB — a plain GET returns a 302 to the help root; no content served.
+- Stores content guidelines (https://advertising.amazon.com/help/G8VBQRVE9TXSAL8U) — on the verifier's GET it lands on the help root (Support Center Homepage) like the two ids above; no page content served.
+- Amazon Live (https://advertising.amazon.com/help/GYBXX273CC83FYKC) — the page parsed to empty text; Live Shopping (beta) was read instead.
+- (No longer unreachable) Sponsored Display product page (https://advertising.amazon.com/solutions/products/sponsored-display) — the research seat found a JS shell; the verifier's plain GET on 2026-11-09 served its text, read in §A and §U.
+- Sponsored TV product page (https://advertising.amazon.com/solutions/products/sponsored-tv) — 404.
+- The Amazon Ads MCP docs pages `mcp/eligibility`, `mcp/billing`, `mcp/amazon-live` on the markdown host — `NoSuchKey`; the skills-library pages were read instead.
+- Helium 10, Perpetua, Teikametrics and SellerApp pages on Sponsored Brands, Display and ad policy at the guessed addresses — 404; with the search budget spent, their current addresses could not be found.
+- Marketplace Pulse articles on Rufus ads and prompts at guessed addresses — 404, same reason.
+- Pacvue's Sponsored TV page — 403 to a plain GET.
+- Seller Central help pages on Featured Offer pricing — not attempted; the only route the listing playbook used is the forbidden help-hub POST.
+- Gap fill 2026-11-09: a Creator Connections product page at `advertising.amazon.com/solutions/products/creator-connections` — 404; the help pages were read instead.
+- Gap fill 2026-11-09: `affiliate-program.amazon.com/influencers` — a JS shell (7 words to a plain GET); `amazon.com/shop/info` was read instead. Associates Central help topics (`affiliate-program.amazon.com/help/...`) served no content to a plain GET; Associates Central itself needs sign-in and was not tried.
+- Gap fill 2026-11-09: no Amazon page on Sponsored Content Requests was found by search or by GET; the program is described from trade press only.
+- Gap fill 2026-11-09: the Brand Home API guide (`brand-home` on the markdown host) — 404; the Brand Home 3.0 contract, which is not listed in `contracts.json`, answered at `BrandHome_prod_3p.json`.
+
+## Open questions
+
+1. Authors and SB: the SB eligibility page (lastModified 2026-08-27) asks for three titles under one pen name under its heading for non-KDP books (including audiobooks); the API release note of 2025-07-09 says SB "is now available to all authors, including those with a single title"; the SB product page lists KDP authors without a count and carries a "single-book authors" news item. Whether the three-title rule still binds non-KDP authors is not stated in one sentence anywhere; on a given account the answer is in `POST /eligibility/programs` (`KDP_AUTHOR_NOT_ELIGIBLE`).
+2. Store spotlight: the API guide says a Store with at least three subpages; the help center says at least four pages, each with a unique product. Unresolved on 2026-11-09.
+3. SP video: minimum length 6 seconds (help pages) or 7 seconds (API guide); feature title 15 or 22 characters (both on the guidelines page). Auto-assembled video: "an opt-in feature" (help page) against "All campaigns are opted in to auto-assembled videos by default" (API guide). Unresolved.
+4. Billing cycles: the credit-limit steps and the page's own example use different figures. Unresolved.
+5. New-seller credits: "within 30 days of creating your first Sponsored Products campaign" (promotions help page, SP product page) against "for up to 90 days after listing" (sell.amazon.com). The two may describe two windows (listing-to-first-campaign and first-campaign-to-spend); no page read joins them explicitly. `areas/launch.md` may hold the Seller Central side.
+6. SB review time: "within 72 hours" (product page) against "within 3 business days" (eligibility page) against "usually within 24 hours, but this could take up to 3 business days" (moderation page). The moderation page is the newest; the others were not updated.
+7. Posts: the API was shut off on July 31, 2025, but its guide and contract are still published. Whether any Posts call still answers was not tested (no API calls by this seat).
+8. Ireland: launched for SP, SB and Stores (2025-06-27 release note) and in the v1 marketplace enum, but absent from the API overview's host table. Which regional origin serves IE is not stated on the pages read; the profile list answers it at run time.
+9. Program eligibility has no SP value. Whether an SP-ineligible account is signalled anywhere besides profile state and per-product calls is not documented.
+10. The SD 3.0 creative `moderationStatus` enum is `APPROVED`, `PENDING_REVIEW`, `REJECTED`, but the same field's description table names `IN_PROGRESS` instead of `PENDING_REVIEW`. A reader of SD creatives should accept both.
+11. Rufus: the 2024 release note says campaign reports do not include Rufus metrics; prompts (2026) have their own report, and "Prompts with clicks will appear in existing Sponsored Products and Sponsored Brands reporting"; Alexa+ metrics are "consolidated within existing reporting dashboards" (2025). Whether non-prompt sponsored placements inside Rufus are now split out anywhere is not stated on the pages read.
+12. Review Requests: the release note entry is dated 2026-11-16, after the read date, while the unBoxed page says open beta from late October 2026. The availability date is read from the program-eligibility or campaign response, not the note.
+13. The moderation-results endpoint lists SP, SB and Display; it does not list Stores or STV, which have their own reads. Whether SB brand-video ads report under `SB_VIDEO` was not confirmed by an example.
+14. The Featured Offer page says new campaigns can take up to 72 hours to show impressions. Whether `deliveryReasons` shows `NOT_IN_BUYBOX` during that window, or only after, is not documented; the legacy computed-status page marks its `NOT_IN_BUYBOX` "no longer supported", while the v1 enum still lists it with no description.
+15. SB Product Collection shutoff: January 2027 (Deprecations; Product Collection Migration Guide, "Final shutoff") or February 2027 (ListMigrations release note of 2026-09-18, "product collections will no longer be supported"). Creates have been mapped to Manual Collection since August 2026 on all three readings.
+16. Sponsored Display: the product page folds it into "display ads" in Amazon Ads Agent, while the `/sd/` API guides and contract stand with no deprecation notice. Whether `/sd/` campaigns created through the API remain Sponsored Display, and for how long, is not stated on the pages read.
+17. Brand Stores management API: GA by its 2025-06-28 note and again "graduated from beta" on 2026-02-18; the Brand Store overview guide still shows `/v2/stores`, which the Deprecations page replaces with `/brand/stores/v1/storePages/list` and dates shut off on June 1, 2026. Whether `/v2/stores` still answers was not tested (no API calls); the replacement for its `brandEntityId` field is `POST /brand/stores/v1/stores/list`.
+18. Alexa for Shopping in reports: Amazon Ads says existing campaigns are "automatically eligible" there and speaks of "closed-loop measurement"; no report field, placement value or release note read separates Alexa for Shopping or Alexa+ from other placements, and no campaign-level switch for them is documented. Whether the 2024 line "Your campaign reports will not include Rufus metrics" now covers Alexa for Shopping is not stated.
+19. Alexa+ Conversational Ads: the 2026 page says advertisers with sponsored ads campaigns are "automatically enrolled" and "available in audio, static"; the 2025 page it links to speaks of Sponsored Products only, on Echo Show. Whether Sponsored Brands campaigns serve there, and whether the audio format is sponsored ads or DSP, is not stated.
+20. Creator Connections in India: the Connected Worlds India recap uses the name for automatically connecting Sponsored Products campaigns with Influencer Program creators, which the US pages call SP creator content. Whether the India program carries the US commission model, or only the CPC model, is not stated.
+21. SP creator placements: the start date of 2026-08-10 rests on an advertiser notice reported by practitioners; no Amazon page read gives that date, and the creator exclusion the notice names is not on the off-Amazon help page (which points to the deny list).
+22. Creator Connections and Ads API: the invoice line (`programName` `CREATOR CONNECTIONS`, `commissionAmount`) is the only Ads API trace found; no endpoint or report type returns its sales, orders or clicks. Whether `invoiceLines` is filled for every account type was not established (no API calls).
+
+## Positions
+
+**P-ad-products-and-eligibility-1.** Sponsored Products is open to professional sellers, vendors, book vendors, KDP authors and agencies, and a product must be in an eligible category and eligible for the Featured Offer to be advertised. (Sponsored Products | Amazon Ads, https://advertising.amazon.com/solutions/products/sponsored-products) [official]
+
+**P-ad-products-and-eligibility-2.** Sponsored Brands is available only to vendors and to professional sellers enrolled in Amazon Brand Registry, and Brand Registry requires a brand name with an active registered trademark. (Understand Sponsored Brands, https://advertising.amazon.com/help/GGWFYHL27MFXLHS6; Understand brands on Amazon Ads, https://advertising.amazon.com/help/GYD2WUGJKAMM6UNU) [official]
+
+**P-ad-products-and-eligibility-3.** Display (Sponsored Display) requires a vendor account or a professional seller with Brand Registry, bills by CPC or vCPM, and serves on and off Amazon; its audiences tactic is open to sellers, vendors and non-Amazon sellers, and the non-Amazon-seller path is US only. Amazon's Sponsored Display product page says Sponsored Display "is now known as display ads" within Amazon Ads Agent, with existing campaigns reached under Display, Video, and Audio campaigns. (Understand Display, https://advertising.amazon.com/help/GHYXY6HJRDM5VCCY; Sponsored Display overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/overview; Sponsored Display – Create display advertising campaigns, https://advertising.amazon.com/solutions/products/sponsored-display) [official]
+
+**P-ad-products-and-eligibility-4.** Streaming TV requires a professional seller with Brand Registry or a vendor, is not available to Health and Personal Care advertisers, and is in open beta through the API in BR, CA, MX, UK and US. (Streaming TV eligibility requirements, https://advertising.amazon.com/help/GC2CYZXA7CU2NVPG; Sponsored TV overview, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-tv/overview) [official]
+
+**P-ad-products-and-eligibility-5.** A profile's `accountInfo.type` is `seller`, `vendor` or `agency`, with `KDP_AUTHOR` as a sub-type, and Amazon states that seller accounts need Brand Registry for SB and Display. (Profiles contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/profiles/3-0/openapi.yaml; Profiles guide) [official]
+
+**P-ad-products-and-eligibility-6.** SP and Display campaigns generate zero impressions for an ASIN or SKU that does not hold the Featured Offer, even when the campaign shows "Delivering"; SB, including SB video, is not affected while the product is buyable. Rel.ai calls Featured Offer loss the most common cause of a sudden SP impression drop. (Understand Featured Offer eligibility, https://advertising.amazon.com/help/GYVDGT5WNNW23LJ5) [official]; (Rel.ai, https://rel.ai/blog/buy-box-impression-drops) [opinion]
+
+**P-ad-products-and-eligibility-7.** Adult, used, refurbished and closed-category products are not eligible for SP; variation parents and suppressed listings cannot be advertised with SP, and only child variations are eligible. (Sponsored Products | Amazon Ads; Sponsored Products eligibility requirements, https://advertising.amazon.com/help/GMJYF5GN8RNYB6HD) [official]
+
+**P-ad-products-and-eligibility-8.** SB does not support adult, used or refurbished products and is limited to a listed set of product categories. (Sponsored Brands eligibility requirements, https://advertising.amazon.com/help/G5DAD7ZM3N639QF4) [official]
+
+**P-ad-products-and-eligibility-9.** `POST /eligibility/product/list` returns, per product and ad type, an overall status of `ELIGIBLE`, `ELIGIBLE_WITH_WARNING` or `INELIGIBLE` that inherits the highest severity among named reasons such as `NOT_IN_BUYBOX`, `OUT_OF_STOCK`, `VARIATION_PARENT`, `ADULT_PRODUCT` and `RESTRICTED_CATEGORY`, and accepts only products sold by the profile's merchant. (Eligibility contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Eligibility_prod_3p.json) [official]
+
+**P-ad-products-and-eligibility-10.** `POST /eligibility/programs` returns per marketplace and per ad program (`SB`, `SD`, `SPOT`, `DTC`, `MAAS`) whether the account is eligible, with reason codes whose level is `INELIGIBLE` or `INELIGIBLE_WITH_RESOLUTION`; `NO_BRAND_RELATIONS` means the advertiser has no known relation to a brand. (Eligibility contract) [official]
+
+**P-ad-products-and-eligibility-11.** Program-eligibility reasons cover account standing, terms, brand relation, business verification, tax, billing and payment state, and feature access, among them `ADS_TERMS_NOT_ACCEPTED`, `BUSINESS_NOT_VERIFIED`, `TAX_INFO_NOT_COMPLETE`, `PAYMENT_METHOD_NOT_VALID` and `KDP_AUTHOR_NOT_ELIGIBLE`. (Eligibility contract) [official]
+
+**P-ad-products-and-eligibility-12.** Most advertisers are verified automatically at registration; otherwise business verification tasks in the Verification Center unlock products, and submissions are reviewed within 48 hours. (Complete your business verification task, https://advertising.amazon.com/help/GJAXXZGBJWUJQZDW) [official]
+
+**P-ad-products-and-eligibility-13.** The Ads API serves NA (US, CA, MX, BR), EU (UK, FR, IT, ES, DE, NL, AE, PL, TR, EG, SA, SE, BE, IN, ZA) and FE (JP, AU, SG) through regional hosts, and Amazon announced SP, SB and Stores for Ireland through the API in June 2025. (API overview, https://advertising.amazon.com/API/docs/en-us/reference/api-overview; Release notes index) [official]
+
+**P-ad-products-and-eligibility-14.** SP video is available only in the US, not for Books, is billed per click on the campaign's budget, takes 48–72 hours to approve, and can be auto-assembled from existing detail-page or uploaded video with no new video generated; the help page calls auto-assembly "an opt-in feature", while the API guide says "All campaigns are opted in to auto-assembled videos by default". (Understand Sponsored Products video, https://advertising.amazon.com/help/G45ASMDJY8XXQQFK; Auto-assembled videos, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-products/auto-assembled-videos) [official]
+
+**P-ad-products-and-eligibility-15.** Off-Amazon SP is on by default ("Increase reach off-Amazon"), applies the max bid off Amazon, does not apply placement adjustments there, and reports off-Amazon placement separately. (Understand Sponsored Products off-Amazon advertising, https://advertising.amazon.com/help/GYTD2Z3SYMAAMVXA) [official]
+
+**P-ad-products-and-eligibility-16.** SB API formats are manual collection, automatic collection, store spotlight, video and brand video; a collection holds 3–10 products, and its type cannot be changed after the ad group is created. (Sponsored Brands ads overview; Collections, https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/ads/collections) [official]
+
+**P-ad-products-and-eligibility-17.** The SB Product Collection ad type is deprecated: since August 2026 create requests produce Manual Collection ads with custom images not rendered, and after the shutoff they return an error; the Deprecations page and the Product Collection Migration Guide date the shutoff of creates January 2027, and the ListMigrations release note of 2026-09-18 says product collections are no longer supported from February 2027. (Deprecations, https://advertising.amazon.com/API/docs/en-us/release-notes/deprecations; Product Collection Migration Guide, https://advertising.amazon.com/API/docs/en-us/reference/migration-guides/sb-product-collection; Release notes index, https://advertising.amazon.com/API/docs/en-us/release-notes/index) [official]
+
+**P-ad-products-and-eligibility-18.** For brand-video and Store-landing SB ads, `GET /pageAsins` returns only ASINs placed directly on the Store page, not those in dynamic, product-selection or deal widgets, and for sellers the landing page must be a Store page. (Sponsored Brands 3.0 contract, https://d3a0d0y2hgofx6.cloudfront.net/openapi/en-us/sponsored-brands/3-0/openapi.yaml) [official]
+
+**P-ad-products-and-eligibility-19.** Brand Stores are free, require Brand Registry or a vendor account, are reviewed in 24 hours to 3 business days, and cannot be edited while in review. (Stores, https://advertising.amazon.com/help/GEQXGAH9CZWU2K76; Stores moderation, https://advertising.amazon.com/help/GAEG64S8CFJH5Z7R) [official]
+
+**P-ad-products-and-eligibility-20.** The Posts API was shut off on July 31, 2025, and Amazon Live is a US beta for select advertisers whose livestreams appear in the Brand Store. (Release notes index; Live Shopping (beta), https://advertising.amazon.com/help/GXUKPQULY6DKFYMK) [official]
+
+**P-ad-products-and-eligibility-21.** Review Requests is a US beta campaign type with goal `ENGAGEMENT`, billed by CPC where the billable click is a shopper leaving a rating or review, for products under 1,000 total reviews, pausing automatically at 1,000. (Review Requests overview and FAQ, https://advertising.amazon.com/API/docs/en-us/guides/review-requests/overview; Accelerate authentic reviews with Review Requests) [official]
+
+**P-ad-products-and-eligibility-22.** A v1 campaign can be restricted to one site, Amazon Business or Amazon Haul, and each restriction has its own program-eligibility reason. (v1 merged contract; Eligibility contract) [official]
+
+**P-ad-products-and-eligibility-23.** On Amazon retail supply, numeric prices or savings are allowed only when Amazon renders them dynamically, deal teasing is prohibited, pricing superlatives are prohibited, and promotional claims must match the landing page for the whole campaign. (Pricing and Promotions, https://advertising.amazon.com/help/GKP5TCJWVN5W7AFU) [official]
+
+**P-ad-products-and-eligibility-24.** Sponsored ads may not mention Prime Day except through dynamically pulled detail-page information such as deal badges, and "Prime" may not be used outside "Prime Day". (Event days, https://advertising.amazon.com/help/GQ3SJ5QCWCQCKCYQ) [official]
+
+**P-ad-products-and-eligibility-25.** On Amazon O&O supply, ads may not use ALL CAPS (except in Japan), scare tactics, unsubstantiated warranty claims, calls to action in custom images, deal teasers, social links, contact details or disparagement of competitors, and promotions for seasonal events or holidays "should start no earlier than 8 weeks leading up to the event". (Prohibited content and products for Amazon O&O supply, https://advertising.amazon.com/help/GTEEH3E3J2BDELBA) [official]
+
+**P-ad-products-and-eligibility-26.** Claims in ads must be accurate and substantiated (the pre-moderation message names the packaging or the detail page; the claims policy names the ad creative, detail page or landing page); before-and-after imagery is prohibited for weight management, environmental claims must be dated within 24 months, and healthcare endorsement and comparative claims not on the packaging need a source dated within 24 months. (Claims and substantiation, https://advertising.amazon.com/help/G6UU66YLSCUYDULQ; Pre-moderation guide) [official]
+
+**P-ad-products-and-eligibility-27.** Tobacco and nicotine, weapons (some knives excepted), products containing or implying THC or CBD, political ads, religious services, fundraising or proselytizing (religious books and merchandise excepted), and adult sexual products are prohibited across all Amazon Ads supply, with further country-specific prohibitions. (Prohibited products and services across all supply, https://advertising.amazon.com/help/GZS8A5XCFQJTS88N) [official]
+
+**P-ad-products-and-eligibility-28.** Consumer healthcare products are tiered by sensitivity; tiers 2 and 3 are prohibited on Fire TV, Fire tablet, Alexa and the Amazon store homepage, tier 3 requires contextual placement on the Amazon store, and building audiences from purchases or views of tier 2 and 3 products is prohibited. (Healthcare products and services, https://advertising.amazon.com/help/GPSSMTEAA6AEWY3A) [official]
+
+**P-ad-products-and-eligibility-29.** Ad text must be in a language the marketplace's customers understand, and the headline must be in the language of the Amazon site where the ad displays; Amazon removes ads that do not comply. (Ad specifications overview, https://advertising.amazon.com/help/GKKBXTN7C4M3DYVY; Pre-moderation guide) [official]
+
+**P-ad-products-and-eligibility-30.** In AE, CA, DE, IN, JP, SA and US, Amazon translates SB and Display text automatically within 24 hours for onsite placements, translated ads cannot be turned off though translations can be edited, some categories and non-endemic advertisers are excluded, and an ad whose translation fails the quality bar is not shown to shoppers in that secondary language. (Sponsored ads translation, https://advertising.amazon.com/help/GJ67QHHYCKMEJGG9) [official]
+
+**P-ad-products-and-eligibility-31.** Sponsored ad creative may not reference Amazon products or services or use Amazon branded elements, and an SB brand name must match a brand the advertiser owns or can legitimately represent. (Pre-moderation guide, https://advertising.amazon.com/API/docs/en-us/guides/moderation/pre-moderation; Amazon brand usage guidelines, https://advertising.amazon.com/resources/ad-policy/brand-usage) [official]
+
+**P-ad-products-and-eligibility-32.** Ad moderation combines automated and human review, usually finishes within 24 hours and can take up to 3 business days, notifies by email only for rejections since February 2026, takes appeals through the link in the rejection, and can lead to suspension after repeated violations. (Ads content moderation, https://advertising.amazon.com/help/GXZXZ78UXL2AEBQ9) [official]
+
+**P-ad-products-and-eligibility-33.** The pre-moderation guide names incorrect capitalization or grammar and unsupported languages in a creative headline as "The most common moderation rejections". (Pre-moderation guide) [official]
+
+**P-ad-products-and-eligibility-34.** `POST /preModeration` checks the text, image, video, ASIN, date and URL components of one entity before submission and returns `REJECTED` or `WARNING` violations with text corrections, for SB, SB spotlight, SB video, Display, STV, Stores and DSP. (Pre-moderation contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/PreModeration_prod_3p.json) [official]
+
+**P-ad-products-and-eligibility-35.** `POST /moderation/results` reports moderation for SP, SB and Display ads as `APPROVED`, `IN_PROGRESS`, `REJECTED` or `FAILED`, with an ETA while in progress and, for violations, the policy link and the violating text span, image crop, video time range or ASIN. (Moderation contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/Moderation_prod_3p.json) [official]
+
+**P-ad-products-and-eligibility-36.** The legacy SB moderation endpoint shut off on December 15, 2025, and SB moderation is read through the shared moderation-results endpoint. (Deprecations) [official]
+
+**P-ad-products-and-eligibility-37.** Prompts are an AI-generated extension of US SP and SB campaigns, built from detail-page, Brand Store and campaign data, moderated by AI and human audit, auto-enrolled, billed per click from the campaign's budget, pausable per prompt, and able to open a Rufus dialog; authors and publishers are excluded. (Understand prompts on Sponsored Products and Sponsored Brands, https://advertising.amazon.com/help/GLWNW26EWQZW46WZ; Sponsored Products prompts and Sponsored Brands prompts, https://advertising.amazon.com/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts) [official]
+
+**P-ad-products-and-eligibility-38.** Prompts became generally available in the US on March 25, 2026, and are reported in the `spPromptAdExtension` and `sbPromptAdExtension` v3 report types, which fall under the v3 reporting deprecation with data delivery ending June 30, 2027. (Sponsored Products prompts and Sponsored Brands prompts; Prompt ad extension report; Deprecations) [official]
+
+**P-ad-products-and-eligibility-39.** Sponsored ads have served in Rufus in the US since September 2024, and Amazon stated then that campaign reports would not include Rufus metrics; since May 2026 Rufus in the US is part of Alexa for Shopping (P-48). (Release notes index, entry 2024-09-05; Meet Alexa for Shopping, https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant) [official]
+
+**P-ad-products-and-eligibility-40.** Sponsored ads are billed per click at most once per click; console cost can change for up to 72 hours as invalid traffic is removed; and the invoice, which also carries taxes, promotions and adjustments, is the amount charged. (Understand campaign spend, https://advertising.amazon.com/help/GUJY2CG5DTCPDCVQ) [official]
+
+**P-ad-products-and-eligibility-41.** Sellers can pay for sponsored ads by card, Seller account funds or invoice, vendors by card, deduction from payments or invoice, and KDP authors by card or invoice; a payment failure pauses campaigns. (Payment methods (Sponsored ads), https://advertising.amazon.com/help/GMELNQQNEEVLX456) [official]
+
+**P-ad-products-and-eligibility-42.** Some countries add a regulatory advertising fee to sponsored ads charges; Amazon stopped charging the Canadian fee after 2025-07-31, Canada's Digital Services Tax was repealed on 2026-03-26, and Amazon began refunding the Canadian fees on 2026-04-15. (Regulatory Advertising Fees, https://advertising.amazon.com/help/GRQM2HSUXGUWFJ3H) [official]
+
+**P-ad-products-and-eligibility-43.** Promotional ad credits apply only to future costs, may be restricted to one ad product, and expire under their terms; the New Seller Incentives voucher matches spend in the 30 days after the first SP campaign and is valid for 30 days. (Understand advertising promotions, https://advertising.amazon.com/help/GFAN744AATXXDQBB) [official]
+
+**P-ad-products-and-eligibility-44.** `POST /billing/statuses` and `POST /billing/notifications` report each account's billing state, including whether a notification has suspended campaigns. (Advertising Billing contract, https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingBilling_prod_3p.json) [official]
+
+**P-ad-products-and-eligibility-45.** Amazon Ads Agent is the name of the unified platform that joined the ads console and Amazon DSP, and it holds sponsored ads, Display, Video, and Audio campaigns, and Full-Funnel Campaigns; what was Amazon DSP buying is now its Display, Video, and Audio campaigns, which have their own access request, review and invoice, and Amazon's Sponsored Display product page places Sponsored Display there as "display ads". The help center's "Amazon Ads Agent (formerly known as Amazon DSP)" is the platform name written where its pages used to say "Amazon DSP", and the closed beta is the conversational experience inside the platform, not the platform. (Introducing Amazon Ads Agent, your AI-powered ad platform, https://advertising.amazon.com/library/news/amazon-ads-agent; The 11 biggest takeaways from unBoxed 2026, https://advertising.amazon.com/library/news/unboxed-2026-news-announcements; Ads Agent: An AI marketing assistant from Amazon Ads, https://advertising.amazon.com/solutions/products/ads-agent; Understand Advertiser Accounts, https://advertising.amazon.com/help/GXKXR56ZCMJ3WCS4; Learn about our Ad review process, https://advertising.amazon.com/help/G5BXPGD7CAVBMHPY; Sponsored Display – Create display advertising campaigns) [official]
+
+**P-ad-products-and-eligibility-46.** Dash and co-authors found, over 4,800 simulated searches in four Amazon stores, that items ranked beyond 100th organically appeared as sponsored results above the top organic results, and that top sponsored results were mostly costlier and of lower quality than top organic ones. (Sponsored is the New Organic, arXiv:2407.19099) [research]
+
+**P-ad-products-and-eligibility-47.** Sponsored Services, announced at unBoxed 2026, is a US campaign type for local and online service providers bought with Cost Per Outcome bidding, available only through the Amazon Ads Unified API from Q4 2026 with console access in 2027. (Sponsored Services: Capture demand now, https://advertising.amazon.com/resources/whats-new/sponsored-services-capture-demand-now) [official]
+
+**P-ad-products-and-eligibility-48.** In May 2026 Amazon brought Rufus and Alexa+ together as Alexa for Shopping, for US customers on the Amazon Shopping app, website and Echo Show, usable from the main search bar; Alexa+ remains Amazon's assistant on Alexa-enabled devices, Alexa.com and the Alexa app, to which Alexa for Shopping hands off non-shopping requests. (Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon, https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant, 2026-05-13) [official]
+
+**P-ad-products-and-eligibility-49.** Amazon Ads states that existing sponsored ads campaigns are automatically eligible to serve in Alexa for Shopping without additional campaign setup and automatically eligible to be optimized as Sponsored Products and Sponsored Brands prompts, which open conversations with Alexa for Shopping. (What agentic shopping means for advertising, https://advertising.amazon.com/library/news/agentic-shopping-advertising, 2026-06-11) [official]
+
+**P-ad-products-and-eligibility-50.** Alexa+ Conversational Ads bring brand messaging into dialogue on Alexa-enabled devices, in audio and static formats, and advertisers with sponsored ads campaigns are automatically enrolled; Sponsored Products in Alexa+ began in the US for sellers and vendors on Echo Show (release note of 2025-07-15). Prime Video Sponsored Tiles on Alexa+ are a managed-service Amazon DSP product, not sponsored ads. (What agentic shopping means for advertising; Alexa+ tests product discovery through conversational AI, https://advertising.amazon.com/resources/whats-new/alexa-test-product-discovery-through-conversational-ai; Conversational Sponsored Tiles ads on Alexa+, https://advertising.amazon.com/resources/whats-new/conversational-entertainment-ads) [official]
+
+**P-ad-products-and-eligibility-51.** Outside the US the shopping assistant is Rufus (UK from September 2024; Germany, France, Italy and Spain in beta from October 2024; India), and no Amazon page read on 2026-11-09 announces Alexa for Shopping outside the US. (Amazon announces the launch of Rufus ... in beta across Europe, https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe) [official]
+
+**P-ad-products-and-eligibility-52.** No Ads API release note, guide or contract read on 2026-11-09 names Alexa for Shopping, and no report field or placement value separates Alexa for Shopping or Alexa+ traffic; the only Alexa value in the v1 contract is the ad-group inventory type `ALEXA_DEVICES`. Amazon's own prompts announcement still says prompts "may open a dialog in Rufus". (Release notes index; v1 merged contract; Sponsored Products prompts and Sponsored Brands prompts) [official]
+
+**P-ad-products-and-eligibility-53.** Branded Conversations, announced at unBoxed 2026, let a brand supply information that Alexa for Shopping can give a shopper who clicks a prompt; Amazon gave no availability date or API for it. (The 11 biggest takeaways from unBoxed 2026, https://advertising.amazon.com/library/news/unboxed-2026-news-announcements) [official]
+
+**P-ad-products-and-eligibility-54.** Creator Connections is Amazon's marketplace in which a brand offers Amazon Creators (publishers, influencers, deal sites and bloggers) a bonus commission on qualifying sales through an Affiliate+ campaign with a commission rate, dates and a maximum budget; the brand pays only for qualifying sales, with no base or daily fees, and cannot choose, remove or reject the creators who join. (Understand Amazon Creator Connections, https://advertising.amazon.com/help/GPARAL6JVGFEJKG2; Create and manage a Creator Connections campaign, https://advertising.amazon.com/help/GMANECFAFD49W23Y; Creator Connections Brand Guide) [official]
+
+**P-ad-products-and-eligibility-55.** To use Creator Connections a brand advertises in the US through an Amazon Ads account based in the US, China or Hong Kong, is registered in Brand Registry as the brand representative or authorized reseller, and accepts its terms; sellers open it in Seller Central under Advertising and vendors in the ads console under Brand Content, and creators need the Amazon Influencer and Associates Program and Bronze tier or higher in Creator Stars. (Understand Amazon Creator Connections) [official]
+
+**P-ad-products-and-eligibility-56.** The Creator Connections commission is computed on the net price paid after coupons and discounts, for direct and indirect sales of campaign products within 24 hours of a click on a creator's link; an order of another seller's SKU after that seller takes the Featured Offer is not attributed and not charged. (Understand Amazon Creator Connections) [official]
+
+**P-ad-products-and-eligibility-57.** Creator Connections sales, orders and clicks are reported only at campaign level in the Creator Connections portal, not in the order management center and not in sponsored ads reports, with sales finalised within 7 days after the campaign ends; its charges appear on the advertising invoice as a separate line under the campaign title with "Sponsored Ads", billed every 30 days, and in the billing API's invoice lines with `programName` `CREATOR CONNECTIONS` and `commissionAmount`. (Understand Amazon Creator Connections; Create and manage a Creator Connections campaign; Understand campaign spend, https://advertising.amazon.com/help/GUJY2CG5DTCPDCVQ; Advertising Billing contract, https://dtrnk0o2zy01c.cloudfront.net/openapi/en-us/dest/AdvertisingBilling_prod_3p.json) [official]
+
+**P-ad-products-and-eligibility-58.** Sponsored Products creator placements are part of SP off-Amazon reach: creators in the Amazon Influencer and Associates Program with a track record can select a campaign for their reviews, editorial content and buying guides, the CPC is set from the maximum bid, expected performance and sales and creators may receive a portion of it, clicks draw the campaign's budget, and reporting splits creator content as "Off Amazon" and creator storefronts as "Other – On Amazon". PPC Land and Ad Badger report the start as 2026-08-10, with campaigns enrolled by default. (Understand Sponsored Products off-Amazon advertising, https://advertising.amazon.com/help/GYTD2Z3SYMAAMVXA) [official]; (PPC Land, Luis Rijo, 2026-08-04; Ad Badger, 2026-08-21) [opinion]
+
+**P-ad-products-and-eligibility-59.** "Limit reach to Amazon" keeps SP ads on Amazon owned-and-operated properties, which include creator storefronts, and individual creators are excluded from all active Sponsored Products and Display campaigns by adding their creator tag to the account deny list. (Understand Sponsored Products off-Amazon advertising; Manage deny lists, https://advertising.amazon.com/help/GFDAZEU76AZZ8K3A) [official]
+
+**P-ad-products-and-eligibility-60.** Creators in the Amazon Influencer and Associate Programs earn Amazon's affiliate commissions on qualifying purchases and ad revenue from clicks on sponsored products they recommend, and may also earn brand-funded bonus commissions; their content on Amazon carries the program name and links to their storefront. (Amazon Influencer and Associate Programs, https://www.amazon.com/shop/info) [official]
+
+**P-ad-products-and-eligibility-61.** Amazon Ads' Connected Worlds India recap says Creator Connections, launching in India later in 2026, "will automatically connect Sponsored Product campaigns with creators from the Amazon Influencer Program", so in India the name covers what US help pages describe as SP creator content. (Amazon Ads Connected Worlds India event recap, https://advertising.amazon.com/library/news/connected-worlds-india-flagship-event, 2026-06-29) [official]
+
+**P-ad-products-and-eligibility-62.** Trade press and agencies (Modern Retail, 2025-10-16; Paragon) report an invite-only Sponsored Content Requests program inside Creator Connections with flat creator fees, revision rounds and a content license of up to 90 days for reuse in Sponsored Brands ads; no Amazon page on it was found. Agencies quoted by Modern Retail report 5–10% of client sales through Creator Connections (BellaVix) and ask for creator-level controls; Intentwise cites a $15k minimum budget where Amazon's pages say $5,000. (Modern Retail; Paragon; Intentwise, Michael Waters, 2025-09-08) [opinion]
+
+**P-ad-products-and-eligibility-63.** `/v2/stores` was deprecated in January 2026 and shut off on June 1, 2026, replaced by `/brand/stores/v1/storePages/list`; `POST /brand/stores/v1/stores/list` returns each store's `brandEntityId`, `storeId`, `storeName` and `storeStatus`, and the API's Brand Store overview guide still documents `GET /v2/stores`. (Deprecations; Brand Home 3.0 contract, https://d1y2lf8k3vrkfu.cloudfront.net/openapi/en-us/dest/BrandHome_prod_3p.json; Brand Store overview) [official]
+
+### Seat's positions (enter no skill)
+
+- The ad policy is now spread over about twenty help-center pages whose ids redirect as Amazon reorganises; the `policyLinkUrl` in a moderation result is the stable pointer from a rejection to its rule. [seat]
+- Amazon's own pages disagree on several small figures (store spotlight subpages, SP video length, SB review time, author title counts, credit-limit steps); the API response on the account is the tie-breaker the pages cannot give. [seat]
+- Practitioner pages on eligibility lag Amazon's: the Display-audiences claim in a 2024 guide is wrong in 2026. [seat]
+- The program-eligibility enum is a de facto checklist of everything that can block an account (terms, brand, verification, tax, payment), more complete than any help page read. [seat]
+- Agencies budget Creator Connections commissions beside ad spend, and the two now meet in one invoice; a seller's ad cost read from the campaign reports alone excludes Creator Connections commission, while one read from the invoice includes it. [seat]
+- Amazon's naming is mid-change on 2026-11-09 (Rufus to Alexa for Shopping, Amazon DSP to Ads Agent and DVA, Sponsored Display to display ads, Creator Connections meaning different things in the US and India); a page's date says which name it uses. [seat]
+
+## Verification
+
+Verified 2026-11-09 by an adversarial verifier seat.
+
+Method. Every cited page was re-opened by a plain GET on 2026-11-09: 60 help-center nodes (content read from the embedded `window.__scV2Content`, with each node's `title` and `lastModified`), 42 Ads API docs pages from the public markdown host `d3a0d0y2hgofx6.cloudfront.net/en-us/<path>.md` (the full release-notes index parsed into 471 dated entries, and the Deprecations page), 14 public OpenAPI contracts on the cloudfront hosts (v1 merged, Eligibility, Moderation, Pre-moderation, Sponsored TV, Stores, Posts, Billing, Accounts, Profiles 3.0, SB 3.0, SB 4.0, SD 3.0, contracts index) with enums and descriptions parsed by script, 15 Amazon marketing, news, spec and policy pages, 6 practitioner pages (with their JSON-LD dates and authors) and the arXiv abstract. Quotes were checked verbatim, page names against each page's own title or H1, tags against authorship, figures against the newest Amazon page and release note. Two web searches checked for 2025–2026 announcements that overturn claims; they surfaced the Sponsored Display rename and led to Amazon's event page for the unBoxed 2026 dates. Positions were checked for behaviour wording; none told cx when to ask, what sequence to follow, a threshold as a rule, a ceiling or how to talk, so none was moved for wording.
+
+Corrections (was → now):
+
+1. §A SB help formats "product collection, store spotlight, video" → "collections, store spotlight, video" (the page's words).
+2. §A v1 enums co-cited to "Common models – enums" → that page lists only SP/SB/SD and an older adType list; v1 values sourced to the merged contract alone; `ENGAGEMENT` description quoted in full.
+3. §A, §U, P-3, P-45, new Stable item 17: added that Amazon's Sponsored Display product page now says "Sponsored Display is now known as display ads" inside Amazon Ads Agent, existing campaigns reached under Display, Video, and Audio; §U's boundary sentence ("Display is a sponsored ad bought in the ads console and through `/sd/`, while display bought through Ads Agent is DVA") → rewritten as a moving boundary with the `/sd/` docs still published and no deprecation notice (Open question 16).
+4. §A unBoxed 2026 dates (uncited) → cited to the unBoxed event page ("September 28-30 at the Moscone Center").
+5. §A Sponsored Services "local service providers, bought by cost per order" → "local and online service providers", "CPO (Cost Per Outcome) bidding", US only; quotes made verbatim; new P-47.
+6. §A STV "campaign budget currency for the US only" sourced to the overview guide → sourced to the STV contract's currency table (US supported, CA/MX/BR coming soon).
+7. §B `validPaymentMethod` → noted as "Only present for Vendors" (Profiles contract); carried into §E and the run-time list.
+8. §B SB "one of 38 listed categories", "no active policy violations" → 39 category entries as laid out, "in good standing with no policy violations", sellers "must be the registered brand owners through Brand Registry".
+9. §B and Open question 1, authors and SB "the two Amazon pages disagree" → the three-title rule sits under the page's non-KDP-books heading; the 2025-07-09 note says "available to all authors, including those with a single title".
+10. §B Amazon Business exclusive campaigns "SB launched 2025-06-12" → SP on 2025-04-24 and SB on 2025-06-12.
+11. §B SD non-Amazon-seller guide name → "Get started with Sponsored Display for all businesses", with its US-only and locations sentences quoted.
+12. §D SP eligibility "links to restricted products are not allowed" (not on the page) → the page's list of restricted product groups.
+13. §D Featured Offer quotes truncated without ellipsis → completed verbatim ("… "Delivering" status in Amazon Ads Agent", "… available to buy on Amazon"); added the page's sole-seller sentence.
+14. §D `MODERATION_ADULT_PRODUCT`, `MODERATION_CLAIM_WEIGHTLOSS`, `MODERATION_HFSS_PRODUCT` (not in the enum) → `…_POLICY_VIOLATION` names; "most values carry no description" → 85 of 93.
+15. §D added: the computed-status page marks `NOT_IN_BUYBOX` "This field is no longer supported" (Open question 14 updated).
+16. §D "Choose which products" "priced competitively" (not on the page) → the page's four recommendations quoted.
+17. §D troubleshooting page "maps … (stock, Featured Offer, listing quality, category)" → what the page says (ineligible note, inactive and out-of-stock links, vendor Fix your products).
+18. §E reason fields → `{code, description, level}` (run-time list said `message`); noted the v2 example's `eligibilityStatusMaps` shape and the request description naming Sponsored Products.
+19. §F SP video "15 characters on the guidelines page, 22 elsewhere" → both figures are on the guidelines page; added the help-page "opt-in" versus API-guide "opted in … by default" disagreement on auto-assembled video, and that `optOuts` is absent from the merged contract (P-14, Open question 3).
+20. §G collections "first launched in US, DE, UK and JP" cited to the Collections guide → sourced to the SB features page, with the 2026-02-18 note ("now available worldwide") and the 2026-09-23 note; logo spec re-sourced from "ads overview" to the Collections and SB video guides.
+21. §G, P-17, Stable item 15: added the ListMigrations release note's "Beginning February 2027" against the Deprecations page's January 2027 (Open question 15).
+22. §H SD "up to 300% under some optimisations" → "Regardless of your bid optimization selection"; real-time headline moderation re-sourced to the SD features page.
+23. §I STV endpoints "(create, update, list, delete)" → no delete for creatives; STV review time re-sourced to the Streaming TV moderation help page ("within 72 hours"); the "Streaming TV ad specs" address now redirects to the DVA "Streaming TV & Prime Video ad specs" page with 15/8 Mbps bitrates.
+24. §J Stores management API "GA on 2026-02-18 after a beta from 2025-06-28" → the 2025-06-28 note already says "generally available"; the overview guide still shows `/v2/stores` (Open question 17).
+25. §K Review Requests billing → CPC with the rating or review as the billable click; announcement page names corrected; P-21 reworded.
+26. §M the alcohol example link was attributed to the Moderation contract → it is in the Pre-moderation contract.
+27. §M prohibited list → religious services/fundraising/proselytizing (books and merchandise excepted), knives excepted from weapons, UK HFSS exception for Ofcom STV with dayparting; P-27 reworded.
+28. §M O&O seasonal "may start no earlier than 8 weeks … single-day … within 24 hours" → "should start …", plus the seasonal ±7 days clause; "Sale" or "Deals" → "Sale", "Discount", "Deals"; P-25 reworded.
+29. §N "UK alternative-medicine substantiation" (misreading) → UK option to substantiate health-efficacy claims with a PO box or manufacturer email; effectiveness claims "no age requirement"; P-26 reworded.
+30. §O SB holiday wording → "must end within 24hrs after the event date, or a reasonable time after that depending on the event".
+31. §P translation quote "the ad is not shown in that language" (not verbatim) → "the ad won't be shown to customers shopping in the specific secondary language"; added onsite-only, editable translations, non-endemic exclusion; P-30 reworded.
+32. §Q and P-33 "most common pre-moderation rejections" → the guide says "The most common moderation rejections"; AI-generated people page name corrected and the advertiser-side disclosure duty added.
+33. §R pre-moderation components: added `CAMPAIGN_DATES` and third-party components and the per-type limits; image codes attributed to the contract's 12-value image enum.
+34. §S Rufus quote completed (the added words "as a separate split" were not Amazon's); Alexa+ note quoted (automatic SP integration, Echo Show only, metrics consolidated); "Prompts with clicks will appear in existing … reporting" added; prompt and video extension reports flagged as v3 types under the June 30, 2027 shutoff (P-38, Stable item 18, run-time list).
+35. §S the Rufus-naming line labelled "RULE" with a [seat] tag → labelled a seat observation.
+36. §T Canada "digital services tax fee was repealed on 2026-03-26" → the tax was repealed then; the fee stopped after 2025-07-31; refunds from 2026-04-15 (P-42).
+37. §K, §U: added DVA+ (closed beta, US) from unBoxed 2026.
+38. Practitioners: Rel.ai sole-seller claim "No Amazon ads page read here states this" → Amazon's Featured Offer page states the sole-seller half; Jungle Scout URLs now redirect to `/resources/articles/`; Jungle Scout's Display page names no author; SellerApp's sentence is its attribution to Amazon; added a [seat] note that no practitioner Display page read mentions the rename.
+39. Page names corrected in text and table: Sponsored Products / Sponsored Brands / Streaming TV "eligibility requirements", "Understand Sponsored Products off-Amazon advertising", "Understand Amazon Ads billing cycles", "AI-generated people in ads: New York State disclosure requirement", "Grow total sales with Full-Funnel Campaigns", "Accelerate authentic reviews with Review Requests", "Get more done across advertising through conversation in Amazon Ads Agent", "Boost advertising efficiency with Ads Agent", "Sponsored Products prompts and Sponsored Brands prompts", "Enums (common models)", "Computed status and campaign status".
+40. Pages added by the verifier to the table: Sponsored Display product page, unBoxed event page, unBoxed 2026 news announcements, old Product acceptability id, SB features, SD features.
+
+Removals: none. No position was unsourced or worded as behaviour; none was moved to the seat's list.
+
+Checked and standing as written (the load-bearing ones): the 49 program-eligibility reason codes and the `AdProgram` enum; per-product eligibility request and response fields; moderation-results media type, permission, enums and evidence fields; pre-moderation `adProgram` enum and rejection messages; billing paths, enums and permissions; v1 `SiteRestriction` (max 1), `Marketplace` (incl. IE, CL, CO, NG), `AdExtensionType`, `OffAmazonBudgetControlStrategy`, creative `ModerationStatus`; API host table; profiles limits; Posts shutoff; legacy SB moderation shutoff; account-API deprecation; healthcare tiers; pricing, event-day and brand-usage quotes; prompts pages; promotions, payment methods, billing cycles and campaign-spend pages; the arXiv abstract.
+
+Pages that stayed unreachable: help ids G29MAQ3YTK5LQ7VC, G3XD73L3Z6UKB8CB and G8VBQRVE9TXSAL8U (land on the help root); Amazon Live GYBXX273CC83FYKC served nine words; the Sponsored TV product page (404); MCP docs pages `mcp/eligibility`, `mcp/billing`, `mcp/amazon-live` (404 on the markdown host). The practitioner guesses and the Pacvue page listed above were not retried. The Sponsored Display product page is no longer unreachable.
+
+Hosts: this verifier called no Ads API host (advertising-api*.amazon.com), no Login with Amazon host, no Amazon Ads MCP server endpoint, no SP-API host, and no Seller Central help-hub POST; no signed-in page and no seller data.
+
+### Gap fill 2026-11-09
+
+Done by the research seat after three completeness critics. Pages were read by plain GET (help nodes from their embedded `window.__scV2Content`, Ads API docs from the markdown host, contracts from the cloudfront hosts, the brand guide PDF parsed locally) plus web searches. No Ads API host, Login with Amazon host, Amazon Ads MCP endpoint, SP-API host, Seller Central help-hub POST or signed-in page was called.
+
+Added:
+
+1. Gap 1, Creator Connections and creator surfaces: new §V (definition, brand and creator eligibility, access history from Amazon staff, campaign terms, commission basis, attribution and reporting, invoice line and the billing API's `CREATOR CONNECTIONS` program value, Sponsored Content Requests as reported, the Influencer and Associate Programs and storefronts, where the creator routes meet, and the India naming); §F gained the creator-content route of SP off-Amazon reach, creator CPC, storefronts as O&O, the placement split and creator tags on the deny list; §T ties "creator commissions" on the invoice to Creator Connections; practitioners (PPC Land/Rijo with Wishon and Elder, Ad Badger, beBOLD, Intentwise/Waters, Envision Horizons, Modern Retail with McAllister and Haire, Paragon) and three new disagreements; Stable 21; run-time "Creators" block; Open questions 19–22 (in part); P-54 to P-62; 24 page rows.
+2. Gap 2, Alexa for Shopping and Alexa+ Conversational Ads: re-read *What agentic shopping means for advertising* (2026-06-11, modified 2026-10-09) and the pages it links. §S now opens with the surface map and gained the merger (aboutamazon, 2026-05-13), Rufus outside the US (aboutamazon.eu, 2024), ads in Alexa for Shopping, Alexa+ Conversational Ads and Prime Video Sponsored Tiles (DSP), Branded Conversations, Amazon pages still saying "Rufus", and the v1 `ALEXA_DEVICES` value; the scope line, Stable 20, run-time line, Open questions 18–19, P-48 to P-53 and P-39.
+
+Settled:
+
+3. Contradiction 1, Amazon Ads Agent: the sources say Ads Agent is "the new name of the unified platform" that "brings together what was formerly the DSP and Ads Console", holding three campaign types; the closed beta is the conversational experience inside it ("This experience is in closed beta"). The help center's "Amazon Ads Agent (formerly known as Amazon DSP)" refers to the same platform: the help center writes the new names where its pages said "Amazon DSP" terms, in the same markup as "ad group (formerly known as Line Item on Amazon DSP)", and uses "Amazon Ads Agent" for where Sponsored Products campaigns show "Delivering". This file's scope paragraph, §A, §K, §U and P-45 were reworded to separate the platform name, the DVA campaign type (former DSP buying) and the closed-beta conversational feature; Stable 19 added. The owner of P-13 is `beyond/automation-and-amazon-tools.md`, and `areas/budgets-and-pacing.md` P-5 uses the help-center phrase; neither was edited from here.
+4. Contradiction 2, Rufus and Alexa+: both are true at once. In the US, Rufus was brought together with Alexa+ into Alexa for Shopping (May 2026) on the app, the website and Echo Show, where sponsored ads and prompts serve; Alexa+ stays a separate assistant on Alexa-enabled devices with its own ad type (Alexa+ Conversational Ads); outside the US the assistant is still Rufus. The §S seat note that "Alexa for Shopping" appears on no ads page read was wrong and is corrected; the Ads API docs still name no Alexa for Shopping. Files that treat Rufus and Alexa+ as two surfaces are right for Alexa+ devices and outside the US, and out of date for the US shopping assistant.
+5. Contradiction 3, SB Product Collection dates: re-read on 2026-11-09. The Deprecations page and the Product Collection Migration Guide say January 2027 (the guide: "Final shutoff. All API requests to create Product Collection ads will be rejected with an error"); the ListMigrations release note of 2026-09-18 says "Beginning February 2027, product collections will no longer be supported"; creates are mapped to Manual Collection from August 2026. This file already carried both dates; the migration guide was added to §G, P-17 and Open question 15, with a seat note that the two dates may name two events. The single-date files (`areas/seasons-and-deals.md`, `areas/diagnosis.md`, `areas/keyword-and-product-targeting.md`) are not this file's; the owner is `method/ads-api-surface.md`.
+6. Contradiction 4, `/v2/stores`: the Deprecations table dates it deprecated January 2026 and shut off "June 1, 2026", replaced by `/brand/stores/v1/storePages/list`; the Brand Store overview guide still documents `GET /v2/stores` returning `brandEntityId`. The Brand Home 3.0 contract (`BrandHome_prod_3p.json`, absent from `contracts.json`) has `POST /brand/stores/v1/stores/list`, whose `StoreInfo` carries `brandEntityId`, so that read (or SB `GET /brands`) is where `brandEntityId` comes from after the shutoff; `storePages/list` takes the brand entity id as input and does not return it. Added to §J, the run-time list, Stable 22, Open question 17 and P-63. `beyond/brand-defense-and-competition.md` §H item 2 and its run-time line, which read `brandEntityId` from `GET /v2/stores`, should read `stores/list`; that file was not edited from here.
+
+Declined: none. Both gaps were right on the facts; gap 1's phrase "the Seller Central, Brand Registry program" is accurate for sellers, and Amazon's help pages add that vendors reach it in the ads console and that authorized resellers qualify beside brand representatives.
+
+Pending verification of the gap-fill additions.