@cogenta/starters 0.2.2 → 0.4.0

package/dist/blueprints/blog.js

@@ -1,731 +1,159 @@
 import { CogentaError } from '@cogenta/core';
 import { createContentStore, createTaxonomyStore, defineCollection, defineTaxonomy, f, validateCollectionSet, validateTaxonomySet, } from '@cogenta/schema';
 import { coverArt } from '../demo-art/compositions.js';
+import { BLOG_COPY_EN } from './blog-copy-en.js';
+import { BLOG_COPY_FR } from './blog-copy-fr.js';
+import { BLOG_PHOTO_CREDITS } from './blog-credits.js';
+import { answer, bullet, p } from './blog-rich.js';
 import { SEO_FIELDS, toBlockZoneEntry, } from './content-pack.js';
 import { STARTING_SKINS } from './starting-skins.js';
-/**
- * The `blog` blueprint: a personal publication of essays and letters about
- * reading, writing and walking (L9 task 3; richened by L25; rewritten to
- * studio level by L27).
- *
- * `post` reuses contract A's system fields for publish state and authorship
- * rather than declaring its own. `category`/`tag` are `defineTaxonomy()`
- * declarations (ADR-0022): `category` stays hierarchical (its default),
- * `tag` is flat.
- *
- * The demo writing is written as the site of one writer, in the first
- * person, and names the site the person scaffolding it chose
- * (`SeedContext.siteName`), falling back to a fictional title only outside a
- * real scaffold. Only some essays carry a photograph, on purpose: an index
- * of writing reads better when pictures are the exception.
- */
-export const DEFAULT_PUBLICATION_NAME = 'Field Notes';
-export const category = defineTaxonomy({
-    name: 'category',
-    labels: {
-        singular: { en: 'Category', fr: 'Catégorie' },
-        plural: { en: 'Categories', fr: 'Catégories' },
-    },
-    permissions: {
-        read: ['public'],
-        create: ['editor', 'admin'],
-        update: ['editor', 'admin'],
-        delete: ['admin'],
-    },
-});
-export const tag = defineTaxonomy({
-    name: 'tag',
-    labels: {
-        singular: { en: 'Tag', fr: 'Étiquette' },
-        plural: { en: 'Tags', fr: 'Étiquettes' },
-    },
-    hierarchical: false,
-    permissions: {
-        read: ['public'],
-        create: ['editor', 'admin'],
-        update: ['editor', 'admin'],
-        delete: ['admin'],
-    },
-});
-export const post = defineCollection({
-    name: 'post',
-    labels: { singular: 'Post', plural: 'Posts' },
-    routing: { pattern: '/blog/:slug' },
-    versioning: { drafts: true, history: true },
-    fields: {
-        title: f.text({ required: true, max: 200 }),
-        slug: f.slug({ from: 'title', unique: true }),
-        body: f.richText({ required: true }),
-        excerpt: f.text({ max: 300, multiline: true }),
-        // Read by `entryImage` (`@cogenta/theme-kit`) for the index, the shelf
-        // and the essay's own header. Optional: most letters have no picture.
-        coverImage: f.media({ accept: ['image'] }),
-        category: f.taxonomy({ of: 'category', many: false }),
-        tags: f.taxonomy({ of: 'tag', many: true }),
-        // Declared so the store's publish-time default fires and so a seeded
-        // essay can carry the date it was really published: without it every
-        // entry's date line would be the instant of the scaffold.
-        publishedAt: f.datetime(),
-        ...SEO_FIELDS,
-    },
-    indexes: [['publishedAt', 'desc'], ['slug']],
-    permissions: {
-        read: ['public'],
-        create: ['editor', 'admin'],
-        update: ['editor', 'admin'],
-        delete: ['admin'],
-        publish: ['admin'],
-    },
-});
-export const page = defineCollection({
-    name: 'page',
-    labels: { singular: 'Page', plural: 'Pages' },
-    routing: { pattern: '/:slug' },
-    fields: {
-        title: f.text({ required: true, max: 200 }),
-        slug: f.slug({ from: 'title', unique: true }),
-        blocks: f.blocks({ required: true }),
-        ...SEO_FIELDS,
-    },
-    indexes: [['slug']],
-    permissions: {
-        read: ['public'],
-        create: ['editor', 'admin'],
-        update: ['editor', 'admin'],
-        delete: ['admin'],
-    },
-});
-export const BLOG_COLLECTIONS = [post, page];
-export const BLOG_TAXONOMIES = [category, tag];
-validateCollectionSet(BLOG_COLLECTIONS);
-validateTaxonomySet(BLOG_TAXONOMIES, BLOG_COLLECTIONS);
-let nodeKey = 0;
-function nextKey(prefix) {
-    nodeKey += 1;
-    return `${prefix}-${nodeKey}`;
-}
-/**
- * A run of text, where `*words*` is set in italic (book titles, a stressed
- * word). Nothing else is interpreted: this is plain text with one mark.
- */
-function spans(text, key) {
-    return text
-        .split(/(\*[^*]+\*)/)
-        .filter((part) => part !== '')
-        .map((part, index) => {
-        const italic = part.startsWith('*') && part.endsWith('*') && part.length > 2;
-        return {
-            _key: `${key}-s${index}`,
-            _type: 'span',
-            text: italic ? part.slice(1, -1) : part,
-            marks: italic ? ['em'] : [],
-        };
-    });
+export const DEFAULT_PUBLICATION_NAME = BLOG_COPY_EN.defaultPublicationName;
+/** The copy for a site's default locale: French for any `fr*` locale, English otherwise. */
+export function blogCopyFor(locale) {
+    return locale.toLowerCase().startsWith('fr') ? BLOG_COPY_FR : BLOG_COPY_EN;
 }
-function textBlock(style, text, listItem) {
-    const key = nextKey(`blog-${listItem ?? style}`);
+// ---------------------------------------------------------------------------
+// Content model
+// ---------------------------------------------------------------------------
+const TERM_PERMISSIONS = {
+    read: ['public'],
+    create: ['editor', 'admin'],
+    update: ['editor', 'admin'],
+    delete: ['admin'],
+};
+const ENTRY_PERMISSIONS = { ...TERM_PERMISSIONS, publish: ['admin'] };
+/** Labels in both languages, whatever the copy: an admin can read either on any site. */
+function taxonomyLabels(pick) {
     return {
-        _key: key,
-        _type: 'block',
-        style,
-        ...(listItem === undefined ? {} : { listItem, level: 1 }),
-        children: spans(text, key),
-        markDefs: [],
+        singular: { en: pick(BLOG_COPY_EN).singular, fr: pick(BLOG_COPY_FR).singular },
+        plural: { en: pick(BLOG_COPY_EN).plural, fr: pick(BLOG_COPY_FR).plural },
     };
 }
-const p = (text) => textBlock('normal', text);
-const h2 = (text) => textBlock('h2', text);
-const h4 = (text) => textBlock('h4', text);
-const quote = (text) => textBlock('blockquote', text);
-const bullet = (text) => textBlock('normal', text, 'bullet');
-const numbered = (text) => textBlock('normal', text, 'number');
-const rule = () => ({ _key: nextKey('blog-hr'), _type: 'hr' });
-/** A photograph inside the text, when the scaffold ingested it; nothing otherwise. */
-function figure(mediaId, caption) {
-    if (mediaId === undefined)
-        return [];
-    return [{ _key: nextKey('blog-figure'), _type: 'media', id: mediaId, caption }];
+/** The content model, named in the copy's language. */
+export function blogSchema(copy) {
+    const { schema } = copy;
+    const category = defineTaxonomy({
+        name: schema.category.name,
+        labels: taxonomyLabels((c) => c.schema.category),
+        permissions: TERM_PERMISSIONS,
+    });
+    const tag = defineTaxonomy({
+        name: schema.tag.name,
+        labels: taxonomyLabels((c) => c.schema.tag),
+        hierarchical: false,
+        permissions: TERM_PERMISSIONS,
+    });
+    const post = defineCollection({
+        name: 'post',
+        labels: schema.post,
+        routing: { pattern: '/blog/:slug' },
+        versioning: { drafts: true, history: true },
+        fields: {
+            title: f.text({ required: true, max: 200 }),
+            slug: f.slug({ from: 'title', unique: true }),
+            body: f.richText({ required: true }),
+            excerpt: f.text({ max: 300, multiline: true }),
+            // Read by `entryTopic` (`@cogenta/theme-blog`) for the small-caps label
+            // a listing card sets above its title. A plain-text field, not the
+            // `category` relation: a taxonomy term stores an id, never a label a
+            // reader can be shown — the same reasoning as `@cogenta/theme-magazine`'s
+            // own `kicker` field.
+            topic: f.text({ max: 60 }),
+            // Read by `entryImage` (`@cogenta/theme-kit`) for the index, the shelf
+            // and the essay's own header. Optional: most letters have no picture.
+            coverImage: f.media({ accept: ['image'] }),
+            category: f.taxonomy({ of: schema.category.name, many: false }),
+            tags: f.taxonomy({ of: schema.tag.name, many: true }),
+            // Declared so the store's publish-time default fires and so a seeded
+            // essay can carry the date it was really published: without it every
+            // entry's date line would be the instant of the scaffold.
+            publishedAt: f.datetime(),
+            ...SEO_FIELDS,
+        },
+        indexes: [['publishedAt', 'desc'], ['slug']],
+        permissions: ENTRY_PERMISSIONS,
+    });
+    const page = defineCollection({
+        name: 'page',
+        versioning: { drafts: true, history: true },
+        labels: schema.page,
+        routing: { pattern: '/:slug' },
+        fields: {
+            title: f.text({ required: true, max: 200 }),
+            slug: f.slug({ from: 'title', unique: true }),
+            blocks: f.blocks({ required: true }),
+            ...SEO_FIELDS,
+        },
+        indexes: [['slug']],
+        permissions: ENTRY_PERMISSIONS,
+    });
+    const collections = [post, page];
+    const taxonomies = [category, tag];
+    validateCollectionSet(collections);
+    validateTaxonomySet(taxonomies, collections);
+    return { category, tag, post, page, collections, taxonomies };
 }
-export const BLOG_DEMO_CATEGORIES = [
-    {
-        name: 'Reading',
-        slug: 'reading',
-        description: 'Books reread and books abandoned, and what a train does for attention.',
-    },
-    {
-        name: 'Writing',
-        slug: 'writing',
-        description: 'Drafts, revision, notebooks, and the unglamorous work of finishing.',
-    },
-    {
-        name: 'Walking',
-        slug: 'walking',
-        description: 'Routes taken slowly, and the thinking that happens along them.',
-    },
-    {
-        name: 'Letters',
-        slug: 'letters',
-        description: 'Shorter notes written every other Sunday, closer to correspondence.',
-    },
-];
-export const BLOG_DEMO_TAGS = [
-    { name: 'Drafts', slug: 'drafts' },
-    { name: 'Revision', slug: 'revision' },
-    { name: 'Notebooks', slug: 'notebooks' },
-    { name: 'Habits', slug: 'habits' },
-    { name: 'Trains', slug: 'trains' },
-    { name: 'Libraries', slug: 'libraries' },
-    { name: 'Rereading', slug: 'rereading' },
-    { name: 'Attention', slug: 'attention' },
-];
-export const BLOG_DEMO_POSTS = [
-    {
-        title: 'Why I still draft in plain text',
-        slug: 'plain-text-editor',
-        excerpt: 'Nine writing apps in eight years, and the one file format that outlasted every one of them.',
-        publishedAt: '2024-02-11T08:30:00.000Z',
-        categorySlug: 'writing',
-        tagSlugs: ['drafts', 'habits'],
-        body: () => [
-            p('Between 2016 and 2024 I paid for nine writing apps. I kept the receipts because I was ' +
-                'embarrassed by them, which is its own kind of record keeping. Each one promised a calmer ' +
-                'place to think. Each one, within two years, had added a sidebar, a sync indicator, a ' +
-                'streak counter and a banner about the new plan.'),
-            p('The drafts from those years are now spread across export formats I can no longer open ' +
-                'without the app that made them. Two of the apps no longer exist. One of them turned my ' +
-                'footnotes into a proprietary block that exports as a row of question marks.'),
-            h2('What a text file keeps'),
-            p('A plain text file keeps three things the others eventually lost for me. It opens on any ' +
-                'machine I have owned, including a borrowed laptop at my sister’s kitchen table. It will ' +
-                'open in twenty years, because the format is the words and nothing else. And it asks ' +
-                'nothing of me while I write: there is no count to beat and no badge to earn.'),
-            bullet('One folder per piece, named with the date I started it.'),
-            bullet('One file per draft, numbered, never overwritten.'),
-            bullet('A notes file beside them for everything I cut, because I always want it back.'),
-            p('The folder for this piece holds four drafts and a notes file longer than any of them. ' +
-                'Nearly everything I still like in the final version came out of that notes file on the ' +
-                'third pass.'),
-            p('Formatting waits until the end. Italics are underscores, headings are a line of capitals, ' +
-                'and a link is an address on a line of its own. When a piece is finished I paste it into ' +
-                'the site and spend ten minutes setting it properly, and those ten minutes are pleasant ' +
-                'precisely because the writing is already done.'),
-            quote('The tool I trust is the one that has nothing to say about my writing.'),
-            p('I have nothing against good software. I use a very good editor every day at work, where I ' +
-                'correct other people’s manuscripts and need its tracked changes. For my own first drafts ' +
-                'I want less than that: a blinking cursor, and the knowledge that the file will still be ' +
-                'there when I come back to it, in whatever year that turns out to be.'),
-        ],
-    },
-    {
-        title: 'The long way to the library',
-        slug: 'the-long-way-to-the-library',
-        excerpt: 'Forty minutes on foot instead of twelve on the bus, twice a week, and what the extra half hour turned out to be for.',
-        publishedAt: '2024-05-19T07:15:00.000Z',
-        categorySlug: 'walking',
-        tagSlugs: ['libraries', 'attention'],
-        body: () => [
-            p('Twice a week I walk to the central library to write. The bus takes twelve minutes and ' +
-                'stops outside. The walk takes forty, through the park, over the canal bridge and up the ' +
-                'long hill past the old tram depot. For a year I told myself the walk was exercise. It ' +
-                'took most of that year to admit it was the most productive part of the morning.'),
-            p('I leave the house with a question about whatever I am writing, usually a small one: why ' +
-                'the second section drags, whether an example belongs, what the last line should do. I ' +
-                'take no notes on the way. By the canal the question has usually changed shape, and by ' +
-                'the top of the hill I tend to know which paragraph to open first.'),
-            h2('Why the route matters'),
-            p('I have tried other routes. The shortest follows the main road, and it is useless for ' +
-                'thinking, because every crossing asks for attention and every bus stop is a small ' +
-                'decision about whether to give up and get on. The long route has three road crossings in ' +
-                'forty minutes and a stretch of towpath where nobody needs anything from me.'),
-            p('The park helps too, though in a plainer way than a wellness article would put it. It is ' +
-                'the one part of the walk where I see the same people on the same days: a man training a ' +
-                'very reluctant spaniel, and two women who run the same loop in opposite directions and ' +
-                'wave each time they pass. Their routine makes mine feel less like a trick I am playing on ' +
-                'myself.'),
-            h2('The reading room'),
-            p('The reading room opens at nine. There are twenty-four desks, green lamps that nobody ' +
-                'switches on in summer, and a rule of silence the staff enforce with a look rather than a ' +
-                'sign. I take the same desk when I can, fourth from the window, and write by hand for the ' +
-                'first hour before I open the laptop.'),
-            p('The walk home is for reading back what I wrote, in my head, and it is where I find most ' +
-                'of the sentences that need to go. I have learned to trust that verdict more than the one ' +
-                'I reach at the desk, perhaps because by then I have forgotten how hard each sentence was ' +
-                'to write.'),
-            bullet('Leave the phone in the bag until the library door.'),
-            bullet('Carry one question, never a list of them.'),
-            bullet('Take the same route, so that the route stops asking for decisions.'),
-            p('None of this survives a deadline, and I do not pretend it would. When work is heavy I ' +
-                'take the bus like everyone else. The pieces on this site that I still like were, almost ' +
-                'without exception, started on the towpath.'),
-        ],
-    },
-    {
-        title: 'Letter: what a commonplace book is for',
-        slug: 'letter-commonplace-book',
-        excerpt: 'A reader asked how I keep the passages I want to remember from the books I read. The answer involves a pencil and a lot of empty pages.',
-        publishedAt: '2024-08-04T06:45:00.000Z',
-        categorySlug: 'letters',
-        tagSlugs: ['notebooks', 'rereading'],
-        body: () => [
-            p('This letter began as a reply to a reader in Utrecht who asked how I keep track of ' +
-                'quotations, and whether I use an app for it. I keep a commonplace book, which is the old ' +
-                'name for a notebook of passages copied out by hand, and I have kept one since 2015.'),
-            p('The rules are few. A passage only goes in if I copy it by hand, with the page number and ' +
-                'the date. If I am not willing to copy it, I did not care about it enough, and that rule ' +
-                'alone removes nine tenths of what I would otherwise have highlighted.'),
-            bullet('Copy by hand, never paste.'),
-            bullet('Write the date, the book and the page on the same line as the passage.'),
-            bullet('Leave the facing page empty for whatever you think of it later.'),
-            p('The facing page is the part that matters. Months later, reading back, I write a line or ' +
-                'two opposite the quotation: where it came up again, what it argued with, whether I still ' +
-                'believe it. The best entries have three or four of those notes, in different pens, ' +
-                'across several years.'),
-            p('I used to call it a record of reading. It is closer to a record of rereading. A passage ' +
-                'is rarely useful the day I copy it out. It becomes useful the third time I open the book ' +
-                'at random on a train and find that a sentence from 2014 has quietly answered a question ' +
-                'I am stuck on this week.'),
-            p('Thank you for writing in. Replies to these letters reach me directly, and they are often ' +
-                'where the next one begins.'),
-        ],
-    },
-    {
-        title: 'What the second draft is for',
-        slug: 'what-the-second-draft-is-for',
-        excerpt: 'A first draft tells you what a piece is about. The second is where you find out what it is for, and most of the work is deciding what it can live without.',
-        publishedAt: '2024-10-20T08:00:00.000Z',
-        cover: 'notebook-and-coffee',
-        categorySlug: 'writing',
-        tagSlugs: ['revision', 'drafts'],
-        body: () => [
-            p('I spend three days a week correcting other people’s manuscripts for a university press, ' +
-                'and the most common thing I see is a finished first draft that its author believes is a ' +
-                'second one. The sentences have been improved and the commas are in the right places. The ' +
-                'piece still does what it did the first time: it wanders towards its point and arrives ' +
-                'there on the last page, a little surprised.'),
-            p('I recognise it because I do it too. A first draft is how a writer finds out what they ' +
-                'think, and it is almost always organised in the order the thinking happened, which is ' +
-                'rarely the order a reader needs. The second draft exists to fix that, and polishing ' +
-                'sentences is the easiest way to avoid doing it.'),
-            h2('Read it as a stranger'),
-            p('The first step takes no writing at all. I print the draft and read it somewhere I would ' +
-                'read somebody else’s work: on the train, or in the chair by the window with a cup of ' +
-                'coffee going cold. I correct nothing on this pass. I only put a mark in the margin ' +
-                'wherever my attention drifts.'),
-            p('Those marks are the most honest editor I have, and they cluster. There is nearly always a ' +
-                'run of three or four paragraphs in the middle where I, the author, the one reader ' +
-                'guaranteed to be interested, started thinking about lunch. That run is where the draft is ' +
-                'explaining something to itself.'),
-            p('When the marks are in, I read the marked stretches aloud. My voice finds what my eye ' +
-                'forgives: a sentence I run out of breath in, a word repeated three lines apart, a joke ' +
-                'that only works in silence. I do it quietly, in an empty room, and I have stopped feeling ' +
-                'foolish about it.'),
-            h2('Write the one sentence'),
-            p('Before touching the text I write, on a separate page, one sentence that says what the ' +
-                'piece should leave a reader able to see or do that they could not before. It takes ' +
-                'several attempts, and the failed attempts are useful, because each one describes a ' +
-                'different essay I could write instead.'),
-            p('For this essay the sentence was: a reader should come away able to tell a revised draft ' +
-                'from a polished one. Everything that does not serve that sentence becomes a candidate for ' +
-                'the notes file.'),
-            quote('Most of revision is deciding what the piece can live without.'),
-            h2('Take things out in the right order'),
-            p('Cutting is where most revisions stall, because it feels like losing work. I cut in a ' +
-                'fixed order that makes it bearable.'),
-            numbered('Whole sections that serve a different sentence. They go to the notes file intact, often ' +
-                'with a line about the other essay they belong to.'),
-            numbered('Paragraphs that repeat an idea the piece has already made clear. The second statement is ' +
-                'usually the better one, so I move it up and delete the first.'),
-            numbered('Examples that illustrate the same point twice. One exact example does more than three ' +
-                'adequate ones.'),
-            numbered('Hedges: *probably*, *perhaps*, *in some ways*. I keep one where the doubt is real and remove ' +
-                'the rest.'),
-            p('Only after those four passes do I look at sentences. By then there are fewer of them, and ' +
-                'the ones that remain have a job, which makes it much clearer how each should be written.'),
-            h2('Move the ending to the beginning'),
-            p('The most reliable change I make, in my own drafts and in the manuscripts I edit, is to ' +
-                'find the paragraph where the writer finally states their point and ask whether it could ' +
-                'open the piece. About half the time it can. The draft then has to be rebuilt around a ' +
-                'reader who already knows where they are going, and that rebuilding is most of what a ' +
-                'second draft is.'),
-            p('It is uncomfortable, because the old opening is often the part I liked best. It was the ' +
-                'part I wrote while the idea was new. I keep those openings in the notes file too, and ' +
-                'every so often one of them becomes the first line of something else.'),
-            h2('An example from this spring'),
-            p('This spring I worked on a history of a Pennine canal, written by a retired lock-keeper who ' +
-                'knew more about the subject than anyone alive. His first draft ran to four hundred pages ' +
-                'and followed the canal from its source to its end, one lock at a time, because that was ' +
-                'the order in which he had walked it for forty years.'),
-            p('The sentences were fine. The trouble was that the book’s real subject, the families who ' +
-                'had worked the locks across three generations, appeared only in the final chapter, where ' +
-                'he wrote about his own grandfather. We spent two months moving that chapter to the front ' +
-                'and rebuilding everything else as a way of following those families down the water.'),
-            p('He cut ninety pages, most of them descriptions of locks built exactly like the ones before. ' +
-                'He kept every page in a folder, and he told me at the end that the folder was the book he ' +
-                'had needed to write in order to find the other one.'),
-            h2('Know when to stop'),
-            p('A second draft is finished when I can read it as a stranger without making a single mark ' +
-                'in the margin, and when the sentence I wrote at the start is still true of it. It is ' +
-                'rarely finished when it feels finished. That feeling tends to arrive one draft early, at ' +
-                'the point where I have stopped finding problems because I have stopped looking for them.'),
-            p('When I am unsure I leave it for a week. The piece that still reads well after seven days ' +
-                'goes out. The one that does not goes back into its folder with the new marks, and the ' +
-                'train does the rest.'),
-            rule(),
-            h4('Notes'),
-            numbered('Paper works best for me, but the setting matters more than the medium. The same draft in ' +
-                'a different typeface on a different screen shows up nearly as many problems.'),
-            numbered('The notes file for this essay runs to 2,300 words. Three earlier openings are in it, and ' +
-                'one of them is now the first paragraph of a letter.'),
-        ],
-    },
-    {
-        title: 'Books I reread every winter',
-        slug: 'books-i-reread-every-winter',
-        excerpt: 'Five books that come off the shelf in the first week of January, and why rereading has become more useful to me than reading something new.',
-        publishedAt: '2025-01-12T09:10:00.000Z',
-        categorySlug: 'reading',
-        tagSlugs: ['rereading', 'habits'],
-        body: () => [
-            p('Every year, in the first week of January, the same five books come off the shelf. I did ' +
-                'not plan the ritual. It collected itself over about a decade, one book at a time, and at ' +
-                'some point I noticed I was reaching for them in the same order.'),
-            p('Rereading has a poor reputation among people who keep reading lists, because it looks ' +
-                'like a failure to move on. I have come to think it is the only reading I do where I ' +
-                'notice myself changing: the book stays exactly where it was, and I do not.'),
-            bullet('*A Month in the Country*, by J. L. Carr. A short novel about a summer spent uncovering a ' +
-                'medieval wall painting in a Yorkshire church. I read it in one sitting on the first ' +
-                'Sunday of the year, and it resets my sense of how much a small book can hold.'),
-            bullet('*The Summer Book*, by Tove Jansson. A grandmother and a granddaughter on an island in the ' +
-                'Gulf of Finland. Every year a different chapter is my favourite, which tells me more about ' +
-                'the year than about the book.'),
-            bullet('*The Rings of Saturn*, by W. G. Sebald. A walk along the Suffolk coast that keeps turning ' +
-                'into something else. It taught me that an essay may wander for as long as the reader ' +
-                'trusts the person walking.'),
-            bullet('*The Writing Life*, by Annie Dillard. Read over two evenings, mostly for the pages about ' +
-                'the cabin where she worked, and then put back until next year.'),
-            bullet('*Middlemarch*, by George Eliot. The one that lasts all of January. I read about sixty pages ' +
-                'a night and still find sentences I have no memory of.'),
-            h2('What I look for the second time'),
-            p('The first reading of a good book is mostly about what happens. By the third or fourth, ' +
-                'the story is out of the way and I can watch how the book is made: where a chapter chooses ' +
-                'to end, how long a scene runs before the writer cuts away, which details are planted early ' +
-                'to be picked up two hundred pages later.'),
-            p('I keep a single page of notes for each of the five in the back of my commonplace book, and ' +
-                'I add a dated line to it every year. The lines for *A Month in the Country* now run from ' +
-                '2016 to 2025. Reading them in order is a little like reading a diary kept by a patient, ' +
-                'slightly slower version of myself.'),
-            p('By February I am hungry for something new, and the new books benefit from the wait. I ' +
-                'read them with more attention after a month of watching how the old ones work.'),
-        ],
-    },
-    {
-        title: 'A desk with almost nothing on it',
-        slug: 'a-desk-with-almost-nothing-on-it',
-        excerpt: 'Every version of my desk that lasted more than a few weeks had fewer things on it than the one before.',
-        publishedAt: '2025-04-06T08:20:00.000Z',
-        cover: 'desk',
-        categorySlug: 'writing',
-        tagSlugs: ['habits', 'attention'],
-        body: () => [
-            p('For years I rebuilt my desk every time I read a good account of how somebody else works. ' +
-                'A monitor arm, a better lamp, a keyboard that clicked in a satisfying way. Each change ' +
-                'brought a week of feeling organised and then a slow return to the same unfinished drafts.'),
-            p('The desk I have now has stayed the same for two years, which is a record. It is a plain ' +
-                'white table by the window with a laptop, two notebooks, a pen and a small plant that has ' +
-                'survived by being ignored. Everything else lives in a drawer I have to stand up to open.'),
-            h2('The drawer rule'),
-            p('The drawer is the whole system. Anything I want on the desk has to earn its place by being ' +
-                'taken out of the drawer at least once a day for a week. Headphones failed. A second ' +
-                'monitor failed within two days. The notebooks have never once been put away.'),
-            p('It works because a clear desk asks nothing of me when I sit down. I do not have to decide ' +
-                'what to deal with first. The only object that asks for attention is the notebook on the ' +
-                'left, which holds yesterday’s last line.'),
-            h2('What stayed'),
-            bullet('A laptop with the brightness turned down and no notifications from nine to twelve.'),
-            bullet('A spiral notebook for the day’s work, and a bound one for anything worth keeping.'),
-            bullet('One pen, a cheap one I can replace from any corner shop.'),
-            bullet('A lamp for winter afternoons, which lives in the drawer from April to October.'),
-            p('The window matters more than anything on the desk. It faces a row of back gardens, and in ' +
-                'the mornings I watch the light move across them while I wait for the first sentence. I ' +
-                'used to count that as time lost. I now think it is the part of the morning when the ' +
-                'sentence is being written somewhere I cannot see.'),
-            p('I have no advice about equipment. The desk that works is the one you stop noticing, and ' +
-                'for me that happened only when there was almost nothing left on it to notice.'),
-        ],
-    },
-    {
-        title: 'Forty notebooks',
-        slug: 'forty-notebooks',
-        excerpt: 'Fourteen years of notebooks fill a shelf and a half. This autumn I read all forty in order, and they turned out to contain something other than ideas.',
-        publishedAt: '2025-11-09T08:05:00.000Z',
-        cover: 'notebooks',
-        categorySlug: 'writing',
-        tagSlugs: ['notebooks', 'habits'],
-        body: () => [
-            p('In September I took every notebook I have filled since 2011 down from the shelf and read ' +
-                'them in order. There are forty. It took most of five weeks, an hour or so each evening, ' +
-                'and it was the most useful thing I have done for my writing in years, though very little ' +
-                'of that use was the kind I expected.'),
-            p('I had imagined finding ideas I had forgotten, and there were a few. What I mostly found was ' +
-                'a record of how I work, kept without my noticing that I was keeping it.'),
-            h2('What is in them'),
-            p('The first eleven are the same size, a pocket format with squared paper that I bought in ' +
-                'packs of three. After that the sizes wander. There is a large sketchbook from 2016 that I ' +
-                'used for exactly one month, a run of cheap exercise books from the year I was trying to ' +
-                'spend less, and, since 2020, a steady line of plain A5 notebooks with a stitched binding ' +
-                'that lies flat.'),
-            p('Across all forty, the pages fall into four kinds.'),
-            bullet('Lists of things to write about, most of which I never wrote.'),
-            bullet('Passages copied from books, until 2015, when they moved to a book of their own.'),
-            bullet('Drafts of openings, often five or six versions of one first paragraph.'),
-            bullet('Records of ordinary days: when I started, where I was, what got in the way.'),
-            p('I would have guessed that the lists and the openings were the valuable part. They are the ' +
-                'least interesting. The records of ordinary days are what I could not stop reading.'),
-            p('There are gaps, too. Notebook nineteen covers eleven months of 2018, and when I reached it ' +
-                'I remembered why: it was the year my father was ill, and I wrote in it only on the train ' +
-                'to the hospital in Wakefield. Those pages are short and very plain, and some of the best ' +
-                'sentences in all forty are on them.'),
-            h2('The days I actually wrote'),
-            p('From about 2014 I noted the time and the place at the top of each page. I did it to feel ' +
-                'accountable. Read together, those small headers make a map of when the writing happened.'),
-            p('It happened in the morning, before nine, far more often than I believed. It happened on ' +
-                'trains out of all proportion to the time I spent on them. It almost never happened in the ' +
-                'evenings I set aside for it, and it did not happen once in the three months of 2017 when ' +
-                'I rented a room specifically to write in.'),
-            quote('The notebooks remember my working life more accurately than I do, because they were written before I had a story about it.'),
-            p('I had a story about that room for years. I thought of it as a good period. The notebook ' +
-                'from those months is mostly lists of what I meant to do the next day, in increasingly ' +
-                'neat handwriting.'),
-            h2('Handwriting as a gauge'),
-            p('The handwriting became the most reliable signal in the whole set. When I was writing well, ' +
-                'the pages are messy: crossed out, arrowed, a sentence squeezed sideways into the margin. ' +
-                'When I was avoiding the work, the pages are tidy and the lists are long. I now look at the ' +
-                'week’s pages on Friday afternoons for exactly this reason. Neat pages mean something is ' +
-                'wrong.'),
-            p('It also shows the moment a piece takes hold. There is a page in notebook twenty-six where ' +
-                'the notes for an essay about my grandfather’s allotment stop being notes and become ' +
-                'sentences, halfway down, in the middle of a thought. The pen changes too. I must have gone ' +
-                'to find a better one.'),
-            h2('The ideas that did survive'),
-            p('A few ideas did come back from the shelf, and the way they came back was instructive. ' +
-                'Notebook seven, from 2013, has a line at the bottom of a page that reads, in full: the ' +
-                'walk is the draft. I wrote it on a bench by the canal and did nothing with it for eleven ' +
-                'years. It became the essay about the long way to the library, and when I wrote that essay ' +
-                'I had no memory of the line at all.'),
-            p('The same thing happened three more times. Each idea that turned into a finished piece ' +
-                'appears in the notebooks at least twice, years apart and in different words, as if I had ' +
-                'to arrive at it more than once before it would stay. The ideas I wrote down only once, ' +
-                'however excited the handwriting, came to nothing.'),
-            p('It has made me calmer about forgetting. An idea that is going to matter will turn up ' +
-                'again, and the notebook’s job is to catch it when it does.'),
-            h2('What I changed'),
-            p('Reading them has changed three things about how I work, all of them small.'),
-            numbered('I write the time and place at the top of every page again. I drifted out of it around ' +
-                '2021, and the notebooks from those years are much harder to read back.'),
-            numbered('I protect mornings and trains, and I no longer plan writing evenings. The evidence ' +
-                'against them is fourteen years deep.'),
-            numbered('I stopped keeping lists of ideas. Anything that matters comes back on its own, usually ' +
-                'within a month, and the lists mostly recorded what I felt guilty about.'),
-            p('I also numbered the spines at last, with a white pencil. Forty is a satisfying number to ' +
-                'reach and a slightly alarming number to see on a shelf. The forty-first is on the desk as ' +
-                'I write this, a third full, with this essay’s first opening on page six.'),
-            rule(),
-            h4('Notes'),
-            numbered('The squared paper was the right choice and I should never have left it. Lines impose a ' +
-                'size on handwriting that squares do not.'),
-            numbered('Several readers have asked which notebooks I use. It changes with whatever the stationer ' +
-                'on the corner stocks, which may be why they get filled: none of them feels too good to ' +
-                'write in.'),
-        ],
-    },
-    {
-        title: 'Letter: the slow week',
-        slug: 'letter-the-slow-week',
-        excerpt: 'Snow closed the line to York for five days, and the unplanned mornings turned into the most rested writing I have done this year.',
-        publishedAt: '2026-02-15T07:30:00.000Z',
-        categorySlug: 'letters',
-        tagSlugs: ['habits', 'attention'],
-        body: ({ media }) => [
-            p('Snow closed the line to York for five days last week, and the press told those of us who ' +
-                'commute to stay at home. I had a draft due at the end of the month and a plan to write it ' +
-                'in the evenings. Instead I had five empty mornings and no train.'),
-            p('The first day was wasted, cheerfully. I made coffee slowly, read the Saturday paper on a ' +
-                'Monday, and walked to the end of the street to look at the canal, which had frozen at ' +
-                'the edges. On the second day I sat down at nine out of habit and wrote for three hours ' +
-                'without noticing the time.'),
-            ...figure(media['pour-over'], 'The coffee that sets the pace of a slow morning. It takes about four minutes, which is roughly how long a first sentence takes.'),
-            p('By Friday the draft was finished, a fortnight early, which has never happened before. I ' +
-                'have been trying to work out what was different, and the honest answer is almost nothing ' +
-                'apart from the timetable. Every morning was the same length, and nothing was waiting at ' +
-                'the end of it.'),
-            p('I cannot make every week a snow week, but I have kept one thing from it. On the two days ' +
-                'I work from home, the first hour now has no fixed end. When the sentence is ready I start, ' +
-                'and when it is not I make another coffee. So far it has not cost me a single deadline.'),
-            p('The line reopened on Monday. The train was full of people describing their own slow weeks, ' +
-                'and I suspect a few of them are also trying to work out how to keep one.'),
-        ],
-    },
-    {
-        title: 'Reading on the 7:52',
-        slug: 'reading-on-the-752',
-        excerpt: 'Three mornings a week, twenty-five minutes from Leeds to York. Over six years that train has become the best reading room I know, for reasons that have little to do with the view.',
-        publishedAt: '2026-05-31T08:40:00.000Z',
-        cover: 'platform',
-        categorySlug: 'reading',
-        tagSlugs: ['trains', 'attention'],
-        body: () => [
-            p('Three mornings a week I take the 7:52 from Leeds to York. It is a twenty-five minute ' +
-                'journey, a little longer when the train waits outside Church Fenton for a freight service ' +
-                'to clear, and over six years it has become the place where I do most of my reading. I ' +
-                'worked it out last month: something over three hundred hours, which at my pace is about ' +
-                'forty-five books.'),
-            p('The train has no particular virtue as a place. It is a three-carriage unit that is usually ' +
-                'too warm and sometimes too full. What it has is a structure nothing else in my week offers: ' +
-                'a fixed start, a fixed end, and nothing I am allowed to do in between.'),
-            h2('A reading room with a timetable'),
-            p('Most advice about reading more is advice about finding time, and time was never my ' +
-                'problem. I have plenty of evenings with an hour free. What those evenings lack is a ' +
-                'boundary. At home an hour of reading is an hour I could spend on something else, and the ' +
-                'book has to win that argument every few pages.'),
-            p('On the train the argument is over before it starts. There is nowhere to go, the work will ' +
-                'not begin until York, and twenty-five minutes is long enough to read a chapter and short ' +
-                'enough that I never feel I ought to be doing something more serious with it.'),
-            quote('On the train the book does not have to win an argument with the rest of my life.'),
-            h2('What I read there'),
-            p('After the first year I noticed that I choose train books differently. They are rarely the ' +
-                'books I most want to read. They have sections short enough to survive an announcement ' +
-                'about the next station, and they are long enough to last a few weeks, so that the book ' +
-                'becomes part of the journey.'),
-            bullet('Collections of essays, which end before York more often than chapters do.'),
-            bullet('Long novels in short chapters. Dickens, written for monthly parts, is ideal.'),
-            bullet('Books about places, read while passing through a different one.'),
-            bullet('Anything I would feel self-conscious reading at home, which mostly means poetry.'),
-            p('What I do not read on the train is anything for work. The press sends manuscripts as files, ' +
-                'and in the first month I made a rule that the laptop stays in the bag until the platform ' +
-                'at York. I have broken it perhaps five times, each time because I had to, and each time ' +
-                'the rest of the day felt slightly shorter.'),
-            h2('Paper, mostly'),
-            p('I read paper on the train. I tried an e-reader for most of 2022, and it was lighter, it ' +
-                'held more, and I read less. A book on a screen is one tap away from the next book, and on ' +
-                'a twenty-five minute journey I spent too many of those minutes choosing.'),
-            p('A paperback has the advantage of being only itself. It keeps a record, too: a ticket used ' +
-                'as a bookmark, a coffee ring from a morning the carriage lurched at Micklefield, a corner ' +
-                'turned down at the paragraph I meant to copy out when I reached my desk. Some of the books ' +
-                'are now inseparable from the line.'),
-            bullet('*Bleak House*, over eleven weeks in the winter of 2021, a chapter a journey, which is still ' +
-                'far quicker than its first readers had it.'),
-            bullet('*The Old Ways*, by Robert Macfarlane, in the spring of 2023, while the fields outside turned ' +
-                'from brown to green.'),
-            bullet('Montaigne’s essays, in a thick paperback that has travelled to York about two hundred times ' +
-                'and is still not finished.'),
-            h2('The company'),
-            p('The 7:52 has regulars. A man in a green coat does the cryptic crossword and finishes it, as ' +
-                'far as I can tell, every day before Garforth. A student reads law textbooks with a ' +
-                'highlighter in each hand. For three years a woman opposite me read the same thick ' +
-                'paperback, and I never found out what it was, because she kept a paper cover on it.'),
-            p('Nobody speaks. A carriage of people reading in silence has a particular quality, and I have ' +
-                'come to think it does some of the work. It is easier to keep your attention when everyone ' +
-                'around you is keeping theirs.'),
-            h2('Evenings are different'),
-            p('The 17:20 home is a different train. It is fuller, people are tired, and the journey that ' +
-                'carries me to York so easily is somehow longer in the other direction. I have stopped ' +
-                'trying to read on it. I look out at the fields past Church Fenton and let the day’s ' +
-                'manuscript settle.'),
-            p('For a long time I counted that as time wasted. The notebooks disagree: a surprising number ' +
-                'of first lines are dated in the evening, on the 17:20, somewhere between York and Leeds.'),
-            p('If I left the press tomorrow, the train is what I would miss. I have wondered whether I ' +
-                'could recreate it at a kitchen table, with a fixed twenty-five minutes, a book chosen for ' +
-                'the purpose and the laptop in another room. I suspect the timetable is doing more than I ' +
-                'could reproduce. For now I am glad of the 7:52, delays and all.'),
-            rule(),
-            h4('Notes'),
-            numbered('My pace is about forty pages an hour for fiction, and closer to twenty-five for anything ' +
-                'with footnotes.'),
-            numbered('The man in the green coat was absent for most of March. He came back in April with a new ' +
-                'coat, also green.'),
-        ],
-    },
-    {
-        title: 'Letter: what I read in August',
-        slug: 'letter-what-i-read-in-august',
-        excerpt: 'A month with fewer trains and more time in the garden: three books finished, one abandoned, and a note on reading slowly in the heat.',
-        publishedAt: '2026-08-30T07:00:00.000Z',
-        categorySlug: 'letters',
-        tagSlugs: ['rereading', 'trains'],
-        body: () => [
-            p('August is the quietest month at the press, and I took the train only four times. The ' +
-                'reading moved to the garden, where it is slower, because there is always a reason to look ' +
-                'up.'),
-            bullet('*The Peregrine*, by J. A. Baker. A single winter of watching falcons in Essex, written so ' +
-                'intensely that I could manage only ten pages at a time. I finished it over three weeks and ' +
-                'would not have wanted it faster.'),
-            bullet('*Wanderlust*, by Rebecca Solnit. A history of walking I had meant to read for years. The ' +
-                'chapters on walking in cities gave me the start of an essay about the canal, which may ' +
-                'appear here in the autumn.'),
-            bullet('*Stoner*, by John Williams. A reread, the fourth. Every time I notice a different kindness ' +
-                'in it.'),
-            bullet('A novel I abandoned at page ninety. I will not name it, because the fault was probably the ' +
-                'weather.'),
-            p('Reading in the heat taught me something the notebooks already knew. I read better in ' +
-                'short sittings with a clear end, and in the garden there is no York to arrive at. So I ' +
-                'started setting a timer for thirty minutes, which felt ridiculous for about two days and ' +
-                'then felt like the train.'),
-            p('September brings the timetable back, and the 7:52 with it. The first train book of the ' +
-                'autumn is already in my bag: a collection of essays short enough to finish before York.'),
-            p('As ever, replies to this letter come straight to me. Two of this month’s books were ' +
-                'suggestions from readers, and I am grateful for both.'),
-        ],
-    },
-];
+const ENGLISH_SCHEMA = blogSchema(BLOG_COPY_EN);
+export const category = ENGLISH_SCHEMA.category;
+export const tag = ENGLISH_SCHEMA.tag;
+export const post = ENGLISH_SCHEMA.post;
+export const page = ENGLISH_SCHEMA.page;
+export const BLOG_COLLECTIONS = ENGLISH_SCHEMA.collections;
+export const BLOG_TAXONOMIES = ENGLISH_SCHEMA.taxonomies;
+// ---------------------------------------------------------------------------
+// Demo writing (English, kept as named exports for existing callers)
+// ---------------------------------------------------------------------------
+export const BLOG_DEMO_CATEGORIES = BLOG_COPY_EN.categories;
+export const BLOG_DEMO_TAGS = BLOG_COPY_EN.tags;
+export const BLOG_DEMO_POSTS = BLOG_COPY_EN.posts;
 const BLOCK_VERSION = '1.0.0';
-function requiredPost(slug) {
-    const found = BLOG_DEMO_POSTS.find((demo) => demo.slug === slug);
+function requiredPost(copy, slug) {
+    const found = copy.posts.find((demo) => demo.slug === slug);
     if (found === undefined) {
         throw new CogentaError({
             code: 'BLUEPRINT_REGISTRY_CORRUPT',
-            message: `The blog blueprint names a demo post "${slug}" that BLOG_DEMO_POSTS does not declare.`,
-            hint: 'Keep the home page references in buildBlogDemoPages in step with BLOG_DEMO_POSTS.',
+            message: `The blog blueprint names a demo post "${slug}" that its ${copy.locale} copy does not declare.`,
+            hint: 'Keep featuredSlug and latestLetterSlug in step with the posts of the copy.',
         });
     }
     return found;
 }
-function answer(text) {
-    return [p(text)];
-}
 /**
- * `home`, `about`, `archive` and `newsletter`. A function of the ingested
- * media and of the site's name, for the same reason `store.ts`'s
- * `buildStoreDemoPages` is a function of `media`.
+ * `home`, `about`, `archive`, `newsletter` and `photo-credits`. A function of
+ * the ingested media and of the site's name, for the same reason
+ * `store.ts`'s `buildStoreDemoPages` is a function of `media`.
  *
  * The home page features an essay that is neither among the five newest
  * (the index right under it) nor among the three oldest (the shelf further
  * down), so no piece appears twice on the page.
  */
-export function buildBlogDemoPages(media, siteName = DEFAULT_PUBLICATION_NAME) {
-    const featured = requiredPost('what-the-second-draft-is-for');
-    const latestLetter = requiredPost('letter-what-i-read-in-august');
+export function buildBlogDemoPages(media, siteName = DEFAULT_PUBLICATION_NAME, copy = BLOG_COPY_EN) {
+    const featured = requiredPost(copy, copy.featuredSlug);
+    const latestLetter = requiredPost(copy, copy.latestLetterSlug);
     const featuredCover = featured.cover === undefined ? undefined : media[featured.cover];
-    const desk = media.desk;
+    const { home, about, archive, newsletter, credits, slugs } = copy;
+    const categoryPath = `/${copy.schema.category.name}`;
     return [
         {
-            title: 'Home',
-            slug: 'home',
+            title: home.title,
+            slug: slugs.home,
+            seoDescription: home.seoDescription(siteName).slice(0, 160),
             blocks: [
                 {
                     _key: 'demo-home-hero',
                     _type: 'hero',
                     _version: BLOCK_VERSION,
-                    eyebrow: 'Start here',
+                    eyebrow: home.eyebrow,
                     title: featured.title,
                     subtitle: featured.excerpt,
                     ...(featuredCover === undefined ? {} : { media: featuredCover }),
-                    actions: [{ label: 'Read the essay', target: { href: `/blog/${featured.slug}` } }],
+                    actions: [{ label: home.readEssay, target: { href: `/blog/${featured.slug}` } }],
                 },
                 {
                     _key: 'demo-home-latest',
                     _type: 'collectionList',
                     _version: BLOCK_VERSION,
-                    title: 'Latest',
+                    title: home.latestTitle,
                     collection: 'post',
                     sort: { field: 'createdAt', direction: 'desc' },
                     limit: 5,
@@ -735,114 +163,91 @@ export function buildBlogDemoPages(media, siteName = DEFAULT_PUBLICATION_NAME) {
                     _key: 'demo-home-epigraph',
                     _type: 'quote',
                     _version: BLOCK_VERSION,
-                    text: 'The greatest part of a writer’s time is spent in reading, in order to write: a man will turn over half a library to make one book.',
-                    author: 'Samuel Johnson',
-                    role: 'In James Boswell’s Life of Johnson, 1775',
+                    text: home.epigraph.text,
+                    author: home.epigraph.author,
+                    role: home.epigraph.role,
                 },
                 {
                     _key: 'demo-home-archive',
                     _type: 'collectionList',
                     _version: BLOCK_VERSION,
-                    title: 'From the archive',
+                    title: home.archiveTitle,
                     collection: 'post',
                     sort: { field: 'createdAt', direction: 'asc' },
                     limit: 3,
                     layout: 'grid',
                 },
+                {
+                    _key: 'demo-home-strip',
+                    _type: 'collectionList',
+                    _version: BLOCK_VERSION,
+                    title: home.moreTitle,
+                    collection: 'post',
+                    sort: { field: 'createdAt', direction: 'desc' },
+                    limit: 6,
+                    layout: 'carousel',
+                },
                 {
                     _key: 'demo-home-subjects',
                     _type: 'featureGrid',
                     _version: BLOCK_VERSION,
-                    title: 'What I write about',
-                    items: BLOG_DEMO_CATEGORIES.map((demo) => ({
+                    title: home.subjectsTitle,
+                    items: copy.categories.map((demo) => ({
                         _key: `demo-subject-${demo.slug}`,
                         title: demo.name,
                         text: demo.description,
-                        link: { href: `/category/${demo.slug}` },
+                        link: { href: `${categoryPath}/${demo.slug}` },
                     })),
                 },
                 {
                     _key: 'demo-home-letter',
                     _type: 'cta',
                     _version: BLOCK_VERSION,
-                    title: 'The Sunday letter',
-                    text: 'Every other Sunday, a short letter about what I have been reading and what the notebooks keep circling. Each one is published here and in the feed.',
+                    title: home.letterTitle,
+                    text: home.letterText,
                     actions: [
-                        { label: 'How to follow it', target: { href: '/newsletter' }, emphasis: 'primary' },
-                        { label: 'Read the latest letter', target: { href: `/blog/${latestLetter.slug}` } },
+                        {
+                            label: home.letterFollow,
+                            target: { href: `/${slugs.newsletter}` },
+                            emphasis: 'primary',
+                        },
+                        { label: home.letterLatest, target: { href: `/blog/${latestLetter.slug}` } },
                     ],
                 },
             ],
         },
         {
-            title: 'About',
-            slug: 'about',
+            title: about.title,
+            slug: slugs.about,
             blocks: [
                 {
                     _key: 'demo-about-prose',
                     _type: 'prose',
                     _version: BLOCK_VERSION,
-                    body: [
-                        p(`${siteName} is where I publish essays and letters about reading, writing and walking. ` +
-                            'It started in 2024 as a way to finish things: I had thirteen years of notebooks and ' +
-                            'almost nothing in them that anyone else could read.'),
-                        p('I live in Leeds and work three days a week as a copy editor at a university press in ' +
-                            'York, which is why so much of what appears here was written on a train. On the other ' +
-                            'two days I write, mostly in the morning, and mostly by hand first.'),
-                        ...figure(desk, 'The desk by the window, where the pieces that were not written on a train were written.'),
-                        h2('What you will find here'),
-                        p('Essays, roughly one a month, between a thousand and two thousand words, on whatever ' +
-                            'the notebooks have been circling. Letters every other Sunday, which are shorter and ' +
-                            'closer to what I would write to a friend. Everything is filed under one of four ' +
-                            'subjects, and the archive lists all of it by year.'),
-                        h2('How it is made'),
-                        p('Every piece starts in a plain text file and goes through at least two full drafts ' +
-                            'before it appears here. There is no advertising, no sponsored link and no tracking ' +
-                            'beyond a count of visits that stores nothing about you. Corrections are made in place ' +
-                            'and noted at the end of the piece.'),
-                    ],
+                    body: [...about.body({ siteName, desk: media.desk })],
                 },
                 {
                     _key: 'demo-about-questions',
                     _type: 'faq',
                     _version: BLOCK_VERSION,
-                    title: 'Questions readers ask',
-                    items: [
-                        {
-                            _key: 'demo-faq-cadence',
-                            question: 'How often do you publish?',
-                            answer: answer('An essay about once a month and a letter every other Sunday. Nothing goes out to fill a slot: an essay that is not ready waits for the next month.'),
-                        },
-                        {
-                            _key: 'demo-faq-quoting',
-                            question: 'Can I quote or republish a piece?',
-                            answer: answer('Quote as much as is useful, with a link back to the original. To republish a whole piece, write to me first. The answer is almost always yes.'),
-                        },
-                        {
-                            _key: 'demo-faq-guests',
-                            question: 'Do you publish guest essays?',
-                            answer: answer(`No. Everything on ${siteName} is written by one person, which is most of the point of it.`),
-                        },
-                        {
-                            _key: 'demo-faq-feed',
-                            question: 'Is there a feed?',
-                            answer: answer('Yes. It carries every essay and letter in full, and its link is at the foot of every page.'),
-                        },
-                    ],
+                    title: about.faqTitle,
+                    items: about.faq(siteName).map((item) => ({
+                        _key: item.key,
+                        question: item.question,
+                        answer: answer(item.answer),
+                    })),
                 },
             ],
         },
         {
-            title: 'Archive',
-            slug: 'archive',
+            title: archive.title,
+            slug: slugs.archive,
             blocks: [
                 {
                     _key: 'demo-archive-intro',
                     _type: 'prose',
                     _version: BLOCK_VERSION,
-                    body: [
-                        p(`Every essay and letter published on ${siteName}, newest first, grouped by the year it appeared.`),
-                    ],
+                    body: [p(archive.intro(siteName))],
                 },
                 {
                     _key: 'demo-archive-index',
@@ -856,33 +261,42 @@ export function buildBlogDemoPages(media, siteName = DEFAULT_PUBLICATION_NAME) {
             ],
         },
         {
-            title: 'The Sunday letter',
-            slug: 'newsletter',
+            title: newsletter.title,
+            slug: slugs.newsletter,
             blocks: [
                 {
                     _key: 'demo-newsletter-prose',
                     _type: 'prose',
                     _version: BLOCK_VERSION,
-                    body: [
-                        p('Every other Sunday I write a short letter: what I have been reading, a paragraph or two ' +
-                            'about whatever the notebooks are circling, and now and then the first version of an ' +
-                            'idea that becomes an essay a few months later.'),
-                        p(`Each letter is published on ${siteName} on the Sunday morning, filed under Letters, ` +
-                            'and the feed carries it in full the same hour. A feed reader is the simplest way to ' +
-                            'follow along, and the one I use myself.'),
-                        p('There are no sponsors and no sequence of welcome messages. Replies reach me directly, ' +
-                            'and several letters have begun as an answer to one.'),
-                    ],
+                    body: newsletter.paragraphs(siteName).map((text) => p(text)),
                 },
                 {
                     _key: 'demo-newsletter-follow',
                     _type: 'cta',
                     _version: BLOCK_VERSION,
-                    title: 'Follow the letters',
-                    text: 'The feed carries every letter and essay in full, the morning each one is published.',
+                    title: newsletter.ctaTitle,
+                    text: newsletter.ctaText,
                     actions: [
-                        { label: 'Subscribe to the feed', target: { href: '/feed.xml' }, emphasis: 'primary' },
-                        { label: 'Read past letters', target: { href: '/category/letters' } },
+                        { label: newsletter.subscribe, target: { href: '/feed.xml' }, emphasis: 'primary' },
+                        {
+                            label: newsletter.past,
+                            target: { href: `${categoryPath}/${copy.lettersCategorySlug}` },
+                        },
+                    ],
+                },
+            ],
+        },
+        {
+            title: credits.title,
+            slug: slugs.credits,
+            blocks: [
+                {
+                    _key: 'demo-credits-prose',
+                    _type: 'prose',
+                    _version: BLOCK_VERSION,
+                    body: [
+                        p(credits.intro),
+                        ...BLOG_PHOTO_CREDITS.map((credit) => bullet(credits.line(credit))),
                     ],
                 },
             ],
@@ -908,67 +322,45 @@ function blogPalette() {
     }
     return skin.color;
 }
+/** The bundled photographs and the file each one is cut from (`assets/photos/blog/`). */
+const BLOG_PHOTO_FILES = [
+    { name: 'notebook-and-coffee', photo: 'blog/notebook-and-coffee.jpg' },
+    { name: 'desk', photo: 'blog/desk-setup.jpg' },
+    { name: 'notebooks', photo: 'blog/notebooks.jpg' },
+    { name: 'platform', photo: 'blog/platform.jpg' },
+    { name: 'pour-over', photo: 'blog/pour-over.jpg' },
+    { name: 'typing', photo: 'blog/typing.jpg' },
+    { name: 'library', photo: 'blog/library.jpg' },
+];
 /**
- * Five photographs, all bundled (`assets/photos/blog/`), each cropped once
- * to remove anything a reader would try and fail to read. `spec` is the
- * procedural fallback `seedDemoMedia` would use if a file were ever missing;
- * with every file present it is never rendered.
+ * Seven photographs, all bundled, each cropped once to remove anything a
+ * reader would try and fail to read. `spec` is the procedural fallback
+ * `seedDemoMedia` would use if a file were ever missing; with every file
+ * present it is never rendered.
+ *
+ * One per essay (a "Letter" stays text-only by design — a personal letter is
+ * not a produced piece the way an essay is), so the front of the site is
+ * never carrying the same photograph in three places at once.
  */
-export const BLOG_MEDIA_SPECS = [
-    {
-        name: 'notebook-and-coffee',
-        spec: coverArt(blogPalette(), 1),
-        alt: 'An open lined notebook with a pen across it, beside a cup of black coffee',
-        photo: 'blog/notebook-and-coffee.jpg',
-    },
-    {
-        name: 'desk',
-        spec: coverArt(blogPalette(), 2),
-        alt: 'A white desk by a window with a closed laptop, two notebooks and a small plant',
-        photo: 'blog/desk-setup.jpg',
-    },
-    {
-        name: 'notebooks',
-        spec: coverArt(blogPalette(), 3),
-        alt: 'A tall stack of worn notebooks with cloth and leather covers on a wooden desk',
-        photo: 'blog/notebooks.jpg',
-    },
-    {
-        name: 'platform',
-        spec: coverArt(blogPalette(), 4),
-        alt: 'Commuters with backpacks waiting on a station platform beside a train',
-        photo: 'blog/platform.jpg',
-    },
-    {
-        name: 'pour-over',
-        spec: coverArt(blogPalette(), 5),
-        alt: 'A ceramic coffee dripper on a glass pour-over jug against a pale wall',
-        photo: 'blog/pour-over.jpg',
-    },
-];
+export function blogMediaSpecs(copy) {
+    return BLOG_PHOTO_FILES.map(({ name, photo }, index) => ({
+        name,
+        spec: coverArt(blogPalette(), index + 1),
+        alt: copy.mediaAlt[name] ?? name,
+        photo,
+    }));
+}
+export const BLOG_MEDIA_SPECS = blogMediaSpecs(BLOG_COPY_EN);
 /** Header, footer and the header's call to action. Every path is a page this blueprint seeds or a route the server provides. */
-export const BLOG_MENUS = {
-    header: [
-        { label: 'Archive', url: '/archive' },
-        { label: 'About', url: '/about' },
-    ],
-    footer: [
-        { label: 'Archive', url: '/archive' },
-        { label: 'About', url: '/about' },
-        { label: 'The Sunday letter', url: '/newsletter' },
-        { label: 'Feed', url: '/feed.xml' },
-    ],
-    headerAction: { label: 'Subscribe', url: '/newsletter' },
-};
-export const BLOG_SITE_SETTINGS = {
-    'general.tagline': 'Essays and letters on reading, writing and walking.',
-    'general.socialLinks': [
-        { label: 'Mastodon', url: 'https://mastodon.social/@example' },
-        { label: 'Bluesky', url: 'https://bsky.app/profile/example.bsky.social' },
-        { label: 'Instagram', url: 'https://instagram.com/example' },
-    ],
-    'general.footerNote': 'Written in Leeds and on the train to York. Quote freely, with a link back to the original.',
-};
+export const BLOG_MENUS = BLOG_COPY_EN.menus;
+export function blogSiteSettings(copy) {
+    return {
+        'general.tagline': copy.settings.tagline,
+        'general.socialLinks': copy.settings.socialLinks,
+        'general.footerNote': copy.settings.footerNote,
+    };
+}
+export const BLOG_SITE_SETTINGS = blogSiteSettings(BLOG_COPY_EN);
 /**
  * The sidebar a reader of a personal blog expects beside an essay, a subject
  * or tag archive and search results: who writes it, a way to search, the
@@ -977,74 +369,80 @@ export const BLOG_SITE_SETTINGS = {
  * index, nor on About, Archive and the letter page, which say the same things
  * at length. Under an essay, the related pieces carry the reader on.
  */
-const BLOG_READING_PAGES = {
-    pages: {
-        mode: 'only',
-        targets: [
-            { kind: 'collection', collection: 'post' },
-            { kind: 'taxonomy', taxonomy: 'category' },
-            { kind: 'taxonomy', taxonomy: 'tag' },
-            { kind: 'dateArchive' },
-            { kind: 'search' },
-        ],
-    },
-};
-export const BLOG_WIDGETS = [
-    {
-        area: 'sidebar',
-        type: 'about',
-        title: 'About',
-        settings: {
-            body: 'Essays and letters by a copy editor who lives in Leeds and writes most mornings, often on the train to York. One essay a month, a letter every other Sunday.',
-            link: { label: 'More about me', href: '/about' },
+export function blogWidgets(copy) {
+    const w = copy.widgets;
+    const readingPages = {
+        pages: {
+            mode: 'only',
+            targets: [
+                { kind: 'collection', collection: 'post' },
+                { kind: 'taxonomy', taxonomy: copy.schema.category.name },
+                { kind: 'taxonomy', taxonomy: copy.schema.tag.name },
+                { kind: 'dateArchive' },
+                { kind: 'search' },
+            ],
         },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'sidebar',
-        type: 'search',
-        title: 'Search',
-        settings: { placeholder: 'Essays and letters' },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'sidebar',
-        type: 'recentEntries',
-        title: 'Recently',
-        settings: { collection: 'post', count: 4, showDate: true },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'sidebar',
-        type: 'terms',
-        title: 'Subjects',
-        settings: { taxonomy: 'category', showCounts: true, hierarchical: false, hideEmpty: true },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'sidebar',
-        type: 'tagCloud',
-        title: 'Tags',
-        settings: { taxonomy: 'tag', maxTerms: 20, showCounts: false },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'sidebar',
-        type: 'archives',
-        title: 'By year',
-        settings: { collection: 'post', granularity: 'year', showCounts: true },
-        visibility: BLOG_READING_PAGES,
-    },
-    {
-        area: 'content-after',
-        type: 'relatedEntries',
-        title: 'Further reading',
-        settings: { count: 3, showDate: true, showImage: false },
-        visibility: {
-            pages: { mode: 'only', targets: [{ kind: 'collection', collection: 'post' }] },
+    };
+    return [
+        {
+            area: 'sidebar',
+            type: 'about',
+            title: w.aboutTitle,
+            settings: { body: w.aboutBody, link: { label: w.aboutLink, href: `/${copy.slugs.about}` } },
+            visibility: readingPages,
         },
-    },
-];
+        {
+            area: 'sidebar',
+            type: 'search',
+            title: w.searchTitle,
+            settings: { placeholder: w.searchPlaceholder },
+            visibility: readingPages,
+        },
+        {
+            area: 'sidebar',
+            type: 'recentEntries',
+            title: w.recentTitle,
+            settings: { collection: 'post', count: 4, showDate: true },
+            visibility: readingPages,
+        },
+        {
+            area: 'sidebar',
+            type: 'terms',
+            title: w.subjectsTitle,
+            settings: {
+                taxonomy: copy.schema.category.name,
+                showCounts: true,
+                hierarchical: false,
+                hideEmpty: true,
+            },
+            visibility: readingPages,
+        },
+        {
+            area: 'sidebar',
+            type: 'tagCloud',
+            title: w.tagsTitle,
+            settings: { taxonomy: copy.schema.tag.name, maxTerms: 20, showCounts: false },
+            visibility: readingPages,
+        },
+        {
+            area: 'sidebar',
+            type: 'archives',
+            title: w.yearTitle,
+            settings: { collection: 'post', granularity: 'year', showCounts: true },
+            visibility: readingPages,
+        },
+        {
+            area: 'content-after',
+            type: 'relatedEntries',
+            title: w.relatedTitle,
+            settings: { count: 3, showDate: true, showImage: false },
+            visibility: {
+                pages: { mode: 'only', targets: [{ kind: 'collection', collection: 'post' }] },
+            },
+        },
+    ];
+}
+export const BLOG_WIDGETS = blogWidgets(BLOG_COPY_EN);
 export const BLOG_RECOMMENDED_AGENTS = [
     {
         name: 'seoAgent',
@@ -1068,65 +466,78 @@ export const BLOG_RECOMMENDED_AGENTS = [
  * the `createdAt` ordering every `collectionList` sorts on agrees with the
  * dates a reader sees.
  */
-async function seedBlogDemoContent(ctx) {
-    const { db, defaultLocale, adminId, media } = ctx;
-    const siteName = ctx.siteName?.trim() || DEFAULT_PUBLICATION_NAME;
-    const copy = { siteName, media };
-    const categoryStore = createTaxonomyStore({ db, taxonomy: category });
-    const tagStore = createTaxonomyStore({ db, taxonomy: tag });
-    const postStore = createContentStore({ db, collection: post, defaultLocale });
-    const pageStore = createContentStore({ db, collection: page, defaultLocale });
-    const categoryIdBySlug = new Map();
-    for (const demo of BLOG_DEMO_CATEGORIES) {
-        const term = await categoryStore.create({
-            slug: demo.slug,
-            labels: { [defaultLocale]: demo.name },
-        });
-        categoryIdBySlug.set(demo.slug, term.id);
-    }
-    const tagIdBySlug = new Map();
-    for (const demo of BLOG_DEMO_TAGS) {
-        const term = await tagStore.create({
-            slug: demo.slug,
-            labels: { [defaultLocale]: demo.name },
-        });
-        tagIdBySlug.set(demo.slug, term.id);
-    }
-    for (const demo of BLOG_DEMO_POSTS) {
-        const cover = demo.cover === undefined ? undefined : media[demo.cover];
-        await postStore.create({
-            status: 'published',
-            createdBy: adminId,
-            values: {
-                title: demo.title,
+function seedBlogDemoContent(copy, model) {
+    return async (ctx) => {
+        const { db, defaultLocale, adminId, media } = ctx;
+        const siteName = ctx.siteName?.trim() || copy.defaultPublicationName;
+        const categoryStore = createTaxonomyStore({ db, taxonomy: model.category });
+        const tagStore = createTaxonomyStore({ db, taxonomy: model.tag });
+        const postStore = createContentStore({ db, collection: model.post, defaultLocale });
+        const pageStore = createContentStore({ db, collection: model.page, defaultLocale });
+        const categoryIdBySlug = new Map();
+        for (const demo of copy.categories) {
+            const term = await categoryStore.create({
                 slug: demo.slug,
-                excerpt: demo.excerpt,
-                body: demo.body(copy),
-                publishedAt: demo.publishedAt,
-                category: categoryIdBySlug.get(demo.categorySlug) ?? null,
-                tags: demo.tagSlugs.map((slug) => tagIdBySlug.get(slug)).filter((id) => id !== undefined),
-                ...(cover === undefined ? {} : { coverImage: cover }),
-            },
-        });
-    }
-    for (const demo of buildBlogDemoPages(media, siteName)) {
-        await pageStore.create({
-            status: 'published',
-            createdBy: adminId,
-            values: { title: demo.title, slug: demo.slug },
-            blocks: { blocks: demo.blocks.map(toBlockZoneEntry) },
-        });
-    }
+                labels: { [defaultLocale]: demo.name },
+            });
+            categoryIdBySlug.set(demo.slug, term.id);
+        }
+        const tagIdBySlug = new Map();
+        for (const demo of copy.tags) {
+            const term = await tagStore.create({
+                slug: demo.slug,
+                labels: { [defaultLocale]: demo.name },
+            });
+            tagIdBySlug.set(demo.slug, term.id);
+        }
+        for (const demo of copy.posts) {
+            const cover = demo.cover === undefined ? undefined : media[demo.cover];
+            await postStore.create({
+                status: 'published',
+                createdBy: adminId,
+                values: {
+                    title: demo.title,
+                    slug: demo.slug,
+                    excerpt: demo.excerpt,
+                    body: demo.body({ siteName, media }),
+                    publishedAt: demo.publishedAt,
+                    category: categoryIdBySlug.get(demo.categorySlug) ?? null,
+                    tags: demo.tagSlugs.map((slug) => tagIdBySlug.get(slug)).filter((id) => id !== undefined),
+                    ...(demo.topic === undefined ? {} : { topic: demo.topic }),
+                    ...(cover === undefined ? {} : { coverImage: cover }),
+                },
+            });
+        }
+        for (const demo of buildBlogDemoPages(media, siteName, copy)) {
+            await pageStore.create({
+                status: 'published',
+                createdBy: adminId,
+                values: {
+                    title: demo.title,
+                    slug: demo.slug,
+                    ...(demo.seoDescription === undefined ? {} : { seoDescription: demo.seoDescription }),
+                },
+                blocks: { blocks: demo.blocks.map(toBlockZoneEntry) },
+            });
+        }
+    };
 }
-export const blogContentPack = {
-    collections: BLOG_COLLECTIONS,
-    taxonomies: BLOG_TAXONOMIES,
-    recommendedAgents: BLOG_RECOMMENDED_AGENTS,
-    seedDemoContent: seedBlogDemoContent,
-    defaultTheme: '@cogenta/theme-blog',
-    menus: BLOG_MENUS,
-    widgets: BLOG_WIDGETS,
-    siteSettings: BLOG_SITE_SETTINGS,
-    mediaSpecs: BLOG_MEDIA_SPECS,
-};
+/** The whole blueprint, in one language. */
+export function createBlogContentPack(locale) {
+    const copy = blogCopyFor(locale);
+    const model = copy === BLOG_COPY_EN ? ENGLISH_SCHEMA : blogSchema(copy);
+    return {
+        collections: model.collections,
+        taxonomies: model.taxonomies,
+        recommendedAgents: BLOG_RECOMMENDED_AGENTS,
+        seedDemoContent: seedBlogDemoContent(copy, model),
+        defaultTheme: '@cogenta/theme-blog',
+        menus: copy.menus,
+        widgets: blogWidgets(copy),
+        siteSettings: blogSiteSettings(copy),
+        mediaSpecs: blogMediaSpecs(copy),
+    };
+}
+/** The English pack, which `BLUEPRINT_CONTENT_PACKS` lists; `contentPackFor` picks by locale. */
+export const blogContentPack = createBlogContentPack('en');
 //# sourceMappingURL=blog.js.map