@cmo-so/skills 0.8.0 → 0.10.0

package/skills/cmo-humanize/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "blog,linkedin,email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-humanize"
 ---
 # Humanise AI writing

package/skills/cmo-image-generation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "blog,linkedin,meta-ads"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-image-generation"
 ---
 # Marketing images

package/skills/cmo-influencer/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "instagram,tiktok,youtube,linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-influencer"
 ---
 # Influencer & creator partnerships

package/skills/cmo-instagram/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-instagram"
 ---
 # Instagram queue
@@ -17,7 +17,7 @@ Instagram is picture-first: the picture is the post, and the caption adds the wh
 ## When to use
 - Anything about Instagram with CMO.so: connecting, writing, pictures and sets, approving, pausing, how often.
 - "Post this on Instagram too", "make it a carousel", "write it for every channel".
-- Not for: crafting one caption or the words on a picture outside the queue (`cmo-instagram-posts`); Facebook Pages (`cmo-facebook`); Instagram ads (`cmo-meta-ads`); Reels and Stories, which CMO.so doesn't post yet.
+- Not for: crafting one caption or the words on a picture outside the queue (`cmo-instagram-posts`); Facebook Pages (`cmo-facebook`); Instagram ads (`cmo-meta-ads`); Stories, which CMO.so doesn't post yet (Reels: see Video posts below).
 
 ## Before you start
 - Call `social_list` first. Its `channels` list says whether Instagram is connected, which account (`@username`), whether it is paused, whether an account still has to be picked (`needs_account`), and how many posts a week it makes. Each post carries its `channel` and its pictures (`image_url`, and `image_urls` for a set).
@@ -82,6 +82,12 @@ Approve with `social_approve`; change text with `social_update_copy`; skip or re
 ### 6. Pause and pace
 `social_set_paused` with `channel: "instagram"` pauses only Instagram. How often is set in the app (Social → Instagram → settings); three a week is a good start (most of the growth comes from showing up steadily).
 
+### Video posts
+A Instagram post can be a video instead of text or a picture. It goes out as a Reel (shared to the feed); no picture is needed, and the picture steps above don't apply.
+- New: `social_video_add` with `channels: ["instagram"]` (or several channels: one post each, words written for each) and a DIRECT link to a 5-30 second video file the user owns (never a platform page). In the app: Social → Write a post → the title's menu → Video.
+- From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
+- A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
+
 ## Output
 ```
 Instagram — connected (@brightwell.books) · posting on · approval: manual · 3 a week

package/skills/cmo-instagram-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-instagram-posts"
 ---
 # Instagram post writing

package/skills/cmo-international-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-international-seo"
 ---
 # International SEO & localisation

package/skills/cmo-keyword-clustering/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-keyword-clustering"
 ---
 # Keyword clustering & topic map

package/skills/cmo-keyword-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-keyword-research"
 ---
 # Keyword research

package/skills/cmo-landing-page-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,google-ads,meta-ads"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-landing-page-audit"
 ---
 # Landing page audit

package/skills/cmo-landing-page-builder/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-landing-page-builder"
 ---
 # Landing page builder

package/skills/cmo-lead-magnets/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "website,email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-lead-magnets"
 ---
 # Lead magnets

package/skills/cmo-link-building/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-link-building"
 ---
 # Link building

package/skills/cmo-linkedin/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin"
 ---
 # LinkedIn queue
@@ -82,6 +82,12 @@ A good brief names: the audience, the one thing they should do or remember, the
 - Base any suggestion about the mode on the user's own record in `social_list`. Mention auto only after the user has approved nearly all recent drafts unchanged (roughly nine in ten over at least a few weeks) with none off-brand; explain it and leave the decision to them.
 - The reverse holds too: if the user keeps rejecting or heavily rewriting one kind of post (a format, a source, a campaign), stop producing more of it. Change the formats with `social_formats_set` (`keys`: the full list to keep, read from `social_setup_get`) or relearn the voice from a post the user likes with `social_voice_learn` (`post_text`; it becomes the default voice), each previewed and confirmed, instead of queuing drafts they will reject (`cmo-linkedin-posts` for format choice).
 
+### Video posts
+A LinkedIn post can be a video instead of text or a picture. LinkedIn shows it in the feed with the text above it (about 140 characters before "see more").
+- New: `social_video_add` with `channels: ["linkedin"]` (or several channels: one post each, words written for each) and a DIRECT link to a 5-30 second video file the user owns (never a platform page). In the app: Social → Write a post → the title's menu → Video.
+- From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
+- A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
+
 ## Output
 ```
 LinkedIn — connected · posting on · approval: manual

package/skills/cmo-linkedin-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin-ads"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin-ads"
 ---
 # LinkedIn ads

package/skills/cmo-linkedin-engagement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin-engagement"
 ---
 # LinkedIn engagement & outreach

package/skills/cmo-linkedin-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin-posts"
 ---
 # LinkedIn post writing

package/skills/cmo-linkedin-profile/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin-profile"
 ---
 # LinkedIn profile optimisation

package/skills/cmo-linkedin-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-linkedin-strategy"
 ---
 # LinkedIn strategy & analytics

package/skills/cmo-local-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-maps,google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-local-seo"
 ---
 # Local SEO

package/skills/cmo-market-sizing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-market-sizing"
 ---
 # Market sizing

package/skills/cmo-marketing-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-marketing-audit"
 ---
 # Marketing audit

package/skills/cmo-marketing-automation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-marketing-automation"
 ---
 # Recurring marketing loops

package/skills/cmo-marketing-ideas/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-marketing-ideas"
 ---
 # Marketing ideas

package/skills/cmo-marketing-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-marketing-plan"
 ---
 # Marketing plan

package/skills/cmo-marketing-psychology/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-marketing-psychology"
 ---
 # Marketing psychology

package/skills/cmo-meta-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "meta-ads"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-meta-ads"
 ---
 # Meta (Facebook & Instagram) ads

package/skills/cmo-newsletter/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-newsletter"
 ---
 # Email newsletter

package/skills/cmo-offer-design/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-offer-design"
 ---
 # Offer design

package/skills/cmo-onboarding-activation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "app,email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-onboarding-activation"
 ---
 # Onboarding & activation

package/skills/cmo-open-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "threads,bluesky,mastodon"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-open-social"
 ---
 # Threads, Bluesky & Mastodon

package/skills/cmo-organic-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "instagram,tiktok,facebook"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-organic-social"
 ---
 # Instagram, TikTok & Facebook (organic)

package/skills/cmo-page-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-page-cro"
 ---
 # Page conversion optimisation

package/skills/cmo-page-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-page-seo"
 ---
 # On-page SEO

package/skills/cmo-paywalls/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "app"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-paywalls"
 ---
 # Paywalls & upgrade prompts

package/skills/cmo-pinterest/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "pinterest"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-pinterest"
 ---
 # Pinterest for blog and product traffic

package/skills/cmo-popups/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-popups"
 ---
 # Popups & banners

package/skills/cmo-positioning/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-positioning"
 ---
 # Positioning & messaging

package/skills/cmo-pricing-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-pricing-strategy"
 ---
 # Pricing & packaging

package/skills/cmo-product-launch/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "product-hunt,linkedin,email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-product-launch"
 ---
 # Product launch

package/skills/cmo-programmatic-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-programmatic-seo"
 ---
 # Programmatic SEO

package/skills/cmo-proposals/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-proposals"
 ---
 # Proposals & statements of work

package/skills/cmo-prospecting/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin,email"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-prospecting"
 ---
 # Prospecting & lead research

package/skills/cmo-public-relations/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "press"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-public-relations"
 ---
 # PR & earned media

package/skills/cmo-reddit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "reddit"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-reddit"
 ---
 # Reddit marketing

package/skills/cmo-referral-program/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-referral-program"
 ---
 # Referral & affiliate program

package/skills/cmo-revops/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-revops"
 ---
 # Revenue operations

package/skills/cmo-sales-enablement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-sales-enablement"
 ---
 # Sales enablement

package/skills/cmo-schema-markup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search,ai-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-schema-markup"
 ---
 # Schema markup

package/skills/cmo-search-intent/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-search-intent"
 ---
 # Search intent & SERP fit

package/skills/cmo-seo-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-seo-audit"
 ---
 # SEO audit

package/skills/cmo-seo-monitoring/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-seo-monitoring"
 ---
 # SEO change monitoring

package/skills/cmo-seo-opportunities/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-seo-opportunities"
 ---
 # SEO opportunities

package/skills/cmo-seo-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-seo-plan"
 ---
 # SEO strategy & roadmap

package/skills/cmo-short-form-video/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "tiktok,instagram,youtube-shorts,linkedin"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-short-form-video"
 ---
 # Short-form video

package/skills/cmo-signup-flow/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,app"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-signup-flow"
 ---
 # Signup flow optimisation

package/skills/cmo-site-architecture/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "website"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-site-architecture"
 ---
 # Site architecture & internal links

package/skills/cmo-sms-whatsapp/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "sms,whatsapp"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-sms-whatsapp"
 ---
 # SMS & WhatsApp marketing

package/skills/cmo-social-analytics/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "linkedin,x,instagram"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-social-analytics"
 ---
 # Social analytics

package/skills/cmo-social-crisis/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "linkedin,x,instagram,facebook,tiktok,threads"
-  version: "0.8.0"
+  version: "0.10.0"
   docs: "https://cmo.so/skills/cmo-social-crisis"
 ---
 # Social crisis response