@cmo-so/skills 0.7.0 → 0.9.0

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Files changed (137) hide show
  1. package/THIRD_PARTY_NOTICES.md +4 -5
  2. package/catalog.json +27 -3
  3. package/package.json +1 -1
  4. package/skills/cmo-ab-testing/SKILL.md +1 -1
  5. package/skills/cmo-ad-creative/SKILL.md +1 -1
  6. package/skills/cmo-ads-audit/SKILL.md +1 -1
  7. package/skills/cmo-ads-budget/SKILL.md +1 -1
  8. package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
  9. package/skills/cmo-ads-launch/SKILL.md +1 -1
  10. package/skills/cmo-ads-monitoring/SKILL.md +1 -1
  11. package/skills/cmo-ads-strategy/SKILL.md +1 -1
  12. package/skills/cmo-aeo-content/SKILL.md +1 -1
  13. package/skills/cmo-agent-readiness/SKILL.md +1 -1
  14. package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
  15. package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
  16. package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
  17. package/skills/cmo-ai-visibility/SKILL.md +1 -1
  18. package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
  19. package/skills/cmo-app-store-optimization/SKILL.md +1 -1
  20. package/skills/cmo-attribution/SKILL.md +1 -1
  21. package/skills/cmo-autopilot/SKILL.md +1 -1
  22. package/skills/cmo-blog-planner/SKILL.md +1 -1
  23. package/skills/cmo-blog-writing/SKILL.md +1 -1
  24. package/skills/cmo-brand-naming/SKILL.md +1 -1
  25. package/skills/cmo-brand-profile/SKILL.md +1 -1
  26. package/skills/cmo-brand-protection/SKILL.md +1 -1
  27. package/skills/cmo-campaign-analytics/SKILL.md +1 -1
  28. package/skills/cmo-checkout-cro/SKILL.md +1 -1
  29. package/skills/cmo-china-social/SKILL.md +1 -1
  30. package/skills/cmo-churn-prevention/SKILL.md +1 -1
  31. package/skills/cmo-client-report/SKILL.md +1 -1
  32. package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
  33. package/skills/cmo-co-marketing/SKILL.md +1 -1
  34. package/skills/cmo-cold-email/SKILL.md +1 -1
  35. package/skills/cmo-community/SKILL.md +1 -1
  36. package/skills/cmo-competitor-pages/SKILL.md +1 -1
  37. package/skills/cmo-competitor-research/SKILL.md +1 -1
  38. package/skills/cmo-connect/SKILL.md +1 -1
  39. package/skills/cmo-content-brief/SKILL.md +1 -1
  40. package/skills/cmo-content-refresh/SKILL.md +1 -1
  41. package/skills/cmo-content-repurposing/SKILL.md +1 -1
  42. package/skills/cmo-content-strategy/SKILL.md +1 -1
  43. package/skills/cmo-copy-editing/SKILL.md +1 -1
  44. package/skills/cmo-copywriting/SKILL.md +1 -1
  45. package/skills/cmo-customer-research/SKILL.md +1 -1
  46. package/skills/cmo-daily/SKILL.md +1 -1
  47. package/skills/cmo-directory-submissions/SKILL.md +1 -1
  48. package/skills/cmo-draft-review/SKILL.md +1 -1
  49. package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
  50. package/skills/cmo-email-deliverability/SKILL.md +1 -1
  51. package/skills/cmo-email-sequences/SKILL.md +1 -1
  52. package/skills/cmo-employee-advocacy/SKILL.md +1 -1
  53. package/skills/cmo-events-webinars/SKILL.md +1 -1
  54. package/skills/cmo-expert-panel/SKILL.md +1 -1
  55. package/skills/cmo-facebook/SKILL.md +7 -1
  56. package/skills/cmo-facebook-posts/SKILL.md +1 -1
  57. package/skills/cmo-form-cro/SKILL.md +1 -1
  58. package/skills/cmo-free-tools/SKILL.md +1 -1
  59. package/skills/cmo-google-ads/SKILL.md +1 -1
  60. package/skills/cmo-google-business/SKILL.md +4 -1
  61. package/skills/cmo-google-business-posts/SKILL.md +1 -1
  62. package/skills/cmo-humanize/SKILL.md +1 -1
  63. package/skills/cmo-image-generation/SKILL.md +1 -1
  64. package/skills/cmo-influencer/SKILL.md +1 -1
  65. package/skills/cmo-instagram/SKILL.md +8 -2
  66. package/skills/cmo-instagram-posts/SKILL.md +1 -1
  67. package/skills/cmo-international-seo/SKILL.md +1 -1
  68. package/skills/cmo-keyword-clustering/SKILL.md +1 -1
  69. package/skills/cmo-keyword-research/SKILL.md +1 -1
  70. package/skills/cmo-landing-page-audit/SKILL.md +1 -1
  71. package/skills/cmo-landing-page-builder/SKILL.md +1 -1
  72. package/skills/cmo-lead-magnets/SKILL.md +1 -1
  73. package/skills/cmo-link-building/SKILL.md +1 -1
  74. package/skills/cmo-linkedin/SKILL.md +7 -1
  75. package/skills/cmo-linkedin-ads/SKILL.md +1 -1
  76. package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
  77. package/skills/cmo-linkedin-posts/SKILL.md +1 -1
  78. package/skills/cmo-linkedin-profile/SKILL.md +1 -1
  79. package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
  80. package/skills/cmo-local-seo/SKILL.md +1 -1
  81. package/skills/cmo-market-sizing/SKILL.md +1 -1
  82. package/skills/cmo-marketing-audit/SKILL.md +1 -1
  83. package/skills/cmo-marketing-automation/SKILL.md +1 -1
  84. package/skills/cmo-marketing-ideas/SKILL.md +1 -1
  85. package/skills/cmo-marketing-plan/SKILL.md +1 -1
  86. package/skills/cmo-marketing-psychology/SKILL.md +1 -1
  87. package/skills/cmo-meta-ads/SKILL.md +1 -1
  88. package/skills/cmo-newsletter/SKILL.md +1 -1
  89. package/skills/cmo-offer-design/SKILL.md +1 -1
  90. package/skills/cmo-onboarding-activation/SKILL.md +1 -1
  91. package/skills/cmo-open-social/SKILL.md +1 -1
  92. package/skills/cmo-organic-social/SKILL.md +1 -1
  93. package/skills/cmo-page-cro/SKILL.md +1 -1
  94. package/skills/cmo-page-seo/SKILL.md +1 -1
  95. package/skills/cmo-paywalls/SKILL.md +1 -1
  96. package/skills/cmo-pinterest/SKILL.md +1 -1
  97. package/skills/cmo-popups/SKILL.md +1 -1
  98. package/skills/cmo-positioning/SKILL.md +1 -1
  99. package/skills/cmo-pricing-strategy/SKILL.md +1 -1
  100. package/skills/cmo-product-launch/SKILL.md +1 -1
  101. package/skills/cmo-programmatic-seo/SKILL.md +1 -1
  102. package/skills/cmo-proposals/SKILL.md +1 -1
  103. package/skills/cmo-prospecting/SKILL.md +1 -1
  104. package/skills/cmo-public-relations/SKILL.md +1 -1
  105. package/skills/cmo-reddit/SKILL.md +1 -1
  106. package/skills/cmo-referral-program/SKILL.md +1 -1
  107. package/skills/cmo-revops/SKILL.md +1 -1
  108. package/skills/cmo-sales-enablement/SKILL.md +1 -1
  109. package/skills/cmo-schema-markup/SKILL.md +1 -1
  110. package/skills/cmo-search-intent/SKILL.md +1 -1
  111. package/skills/cmo-seo-audit/SKILL.md +1 -1
  112. package/skills/cmo-seo-monitoring/SKILL.md +1 -1
  113. package/skills/cmo-seo-opportunities/SKILL.md +1 -1
  114. package/skills/cmo-seo-plan/SKILL.md +1 -1
  115. package/skills/cmo-short-form-video/SKILL.md +4 -4
  116. package/skills/cmo-signup-flow/SKILL.md +1 -1
  117. package/skills/cmo-site-architecture/SKILL.md +1 -1
  118. package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
  119. package/skills/cmo-social-analytics/SKILL.md +1 -1
  120. package/skills/cmo-social-crisis/SKILL.md +1 -1
  121. package/skills/cmo-social-listening/SKILL.md +1 -1
  122. package/skills/cmo-social-strategy/SKILL.md +2 -1
  123. package/skills/cmo-team-access/SKILL.md +1 -1
  124. package/skills/cmo-technical-seo/SKILL.md +1 -1
  125. package/skills/cmo-thought-leadership/SKILL.md +1 -1
  126. package/skills/cmo-tiktok/SKILL.md +122 -0
  127. package/skills/cmo-tiktok-posts/SKILL.md +106 -0
  128. package/skills/cmo-tracking-setup/SKILL.md +1 -1
  129. package/skills/cmo-video-production/SKILL.md +2 -1
  130. package/skills/cmo-video-repurposing/SKILL.md +2 -1
  131. package/skills/cmo-wasted-spend/SKILL.md +1 -1
  132. package/skills/cmo-website-setup/SKILL.md +1 -1
  133. package/skills/cmo-weekly-report/SKILL.md +1 -1
  134. package/skills/cmo-x-growth/SKILL.md +1 -1
  135. package/skills/cmo-youtube/SKILL.md +2 -1
  136. package/skills/cmo-youtube-posts/SKILL.md +1 -1
  137. package/skills/cmo-youtube-strategy/SKILL.md +1 -1
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "facebook"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-facebook"
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  ---
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  # Facebook Page queue
@@ -68,6 +68,12 @@ Approve with `social_approve` (ids the user chose); change text with `social_upd
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  - How often (2, 3 or 5 a week) is set in the CMO.so app (Social → Facebook → settings). Three a week is a good start for a small business; a steady rhythm beats bursts.
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  - `social_approval_mode_set` changes the mode for every channel; only on an explicit request, with the consequence restated.
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+ ### Video posts
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+ A Facebook post can be a video instead of text or a picture. A vertical (9:16) video of 3-90 seconds goes out as a Reel; anything else as a Page video.
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+ - New: `social_video_add` with `channels: ["facebook"]` (or several channels: one post each, words written for each) and a DIRECT link to a 5-30 second video file the user owns (never a platform page). In the app: Social → Write a post → the title's menu → Video.
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+ - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
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+ - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
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+
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  ## Output
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  ```
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  Facebook — connected (Bea's Bakery) · posting on · approval: manual · 3 a week
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "facebook"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-facebook-posts"
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  ---
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  # Facebook Page post writing
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "website"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-form-cro"
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  ---
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  # Form optimisation
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "website,google-search"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-free-tools"
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  ---
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  # Free tools as marketing
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "google-ads"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-google-ads"
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  ---
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  # Google Ads
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "google_business"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-google-business"
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  ---
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  # Google Business Profile queue
@@ -75,6 +75,9 @@ Show the first line, its id, its picture, its button and slot. Check: short (abo
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  ### 7. Pause and pace
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  `social_set_paused` with `channel: "google_business"` pauses only Google. Two a week is a good pace for a local business; more rarely helps on Google.
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+ ### No video
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+ Google Business posts can only carry pictures (Google's API takes no video in a post). A video goes to the other channels (`social_video_add`); never promise a video post on Google.
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+
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  ## Output
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  ```
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  Google Business — connected (AI Marketing OS Ltd, Tonbridge) · posting on · approval: manual · 2 a week
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google_business"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-google-business-posts"
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  ---
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  # Google Business post writing
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  tier: "standalone"
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  funnel_stage: "all"
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  channels: "blog,linkedin,email"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-humanize"
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  ---
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  # Humanise AI writing
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "blog,linkedin,meta-ads"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-image-generation"
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  ---
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  # Marketing images
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "instagram,tiktok,youtube,linkedin"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-influencer"
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  ---
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  # Influencer & creator partnerships
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-instagram"
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  ---
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  # Instagram queue
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  ## When to use
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  - Anything about Instagram with CMO.so: connecting, writing, pictures and sets, approving, pausing, how often.
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  - "Post this on Instagram too", "make it a carousel", "write it for every channel".
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- - Not for: crafting one caption or the words on a picture outside the queue (`cmo-instagram-posts`); Facebook Pages (`cmo-facebook`); Instagram ads (`cmo-meta-ads`); Reels and Stories, which CMO.so doesn't post yet.
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+ - Not for: crafting one caption or the words on a picture outside the queue (`cmo-instagram-posts`); Facebook Pages (`cmo-facebook`); Instagram ads (`cmo-meta-ads`); Stories, which CMO.so doesn't post yet (Reels: see Video posts below).
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  ## Before you start
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  - Call `social_list` first. Its `channels` list says whether Instagram is connected, which account (`@username`), whether it is paused, whether an account still has to be picked (`needs_account`), and how many posts a week it makes. Each post carries its `channel` and its pictures (`image_url`, and `image_urls` for a set).
@@ -82,6 +82,12 @@ Approve with `social_approve`; change text with `social_update_copy`; skip or re
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  ### 6. Pause and pace
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  `social_set_paused` with `channel: "instagram"` pauses only Instagram. How often is set in the app (Social → Instagram → settings); three a week is a good start (most of the growth comes from showing up steadily).
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+ ### Video posts
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+ A Instagram post can be a video instead of text or a picture. It goes out as a Reel (shared to the feed); no picture is needed, and the picture steps above don't apply.
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+ - New: `social_video_add` with `channels: ["instagram"]` (or several channels: one post each, words written for each) and a DIRECT link to a 5-30 second video file the user owns (never a platform page). In the app: Social → Write a post → the title's menu → Video.
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+ - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
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+ - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
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  ## Output
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  ```
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  Instagram — connected (@brightwell.books) · posting on · approval: manual · 3 a week
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-instagram-posts"
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  ---
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  # Instagram post writing
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-international-seo"
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  ---
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  # International SEO & localisation
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-keyword-clustering"
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  ---
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  # Keyword clustering & topic map
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-keyword-research"
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  ---
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  # Keyword research
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "website,google-ads,meta-ads"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-landing-page-audit"
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  ---
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  # Landing page audit
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "conversion"
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  channels: "website"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-landing-page-builder"
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  ---
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  # Landing page builder
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "website,email"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-lead-magnets"
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  ---
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  # Lead magnets
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-link-building"
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  ---
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  # Link building
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.7.0"
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+ version: "0.9.0"
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  docs: "https://cmo.so/skills/cmo-linkedin"
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  ---
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  # LinkedIn queue
@@ -82,6 +82,12 @@ A good brief names: the audience, the one thing they should do or remember, the
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  - Base any suggestion about the mode on the user's own record in `social_list`. Mention auto only after the user has approved nearly all recent drafts unchanged (roughly nine in ten over at least a few weeks) with none off-brand; explain it and leave the decision to them.
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  - The reverse holds too: if the user keeps rejecting or heavily rewriting one kind of post (a format, a source, a campaign), stop producing more of it. Change the formats with `social_formats_set` (`keys`: the full list to keep, read from `social_setup_get`) or relearn the voice from a post the user likes with `social_voice_learn` (`post_text`; it becomes the default voice), each previewed and confirmed, instead of queuing drafts they will reject (`cmo-linkedin-posts` for format choice).
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+ ### Video posts
86
+ A LinkedIn post can be a video instead of text or a picture. LinkedIn shows it in the feed with the text above it (about 140 characters before "see more").
87
+ - New: `social_video_add` with `channels: ["linkedin"]` (or several channels: one post each, words written for each) and a DIRECT link to a 5-30 second video file the user owns (never a platform page). In the app: Social → Write a post → the title's menu → Video.
88
+ - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
89
+ - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
90
+
85
91
  ## Output
86
92
  ```
87
93
  LinkedIn — connected · posting on · approval: manual
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "linkedin-ads"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-ads"
12
12
  ---
13
13
  # LinkedIn ads
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-engagement"
12
12
  ---
13
13
  # LinkedIn engagement & outreach
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-posts"
12
12
  ---
13
13
  # LinkedIn post writing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-profile"
12
12
  ---
13
13
  # LinkedIn profile optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-strategy"
12
12
  ---
13
13
  # LinkedIn strategy & analytics
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-maps,google-search"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-local-seo"
12
12
  ---
13
13
  # Local SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-market-sizing"
12
12
  ---
13
13
  # Market sizing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: "website"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-audit"
12
12
  ---
13
13
  # Marketing audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-automation"
12
12
  ---
13
13
  # Recurring marketing loops
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-ideas"
12
12
  ---
13
13
  # Marketing ideas
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-plan"
12
12
  ---
13
13
  # Marketing plan
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-psychology"
12
12
  ---
13
13
  # Marketing psychology
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "meta-ads"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-meta-ads"
12
12
  ---
13
13
  # Meta (Facebook & Instagram) ads
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "email"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-newsletter"
12
12
  ---
13
13
  # Email newsletter
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-offer-design"
12
12
  ---
13
13
  # Offer design
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: "app,email"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-onboarding-activation"
12
12
  ---
13
13
  # Onboarding & activation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "threads,bluesky,mastodon"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-open-social"
12
12
  ---
13
13
  # Threads, Bluesky & Mastodon
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "instagram,tiktok,facebook"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-organic-social"
12
12
  ---
13
13
  # Instagram, TikTok & Facebook (organic)
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-page-cro"
12
12
  ---
13
13
  # Page conversion optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-page-seo"
12
12
  ---
13
13
  # On-page SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "app"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-paywalls"
12
12
  ---
13
13
  # Paywalls & upgrade prompts
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "pinterest"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-pinterest"
12
12
  ---
13
13
  # Pinterest for blog and product traffic
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-popups"
12
12
  ---
13
13
  # Popups & banners
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-positioning"
12
12
  ---
13
13
  # Positioning & messaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-pricing-strategy"
12
12
  ---
13
13
  # Pricing & packaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "product-hunt,linkedin,email"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-product-launch"
12
12
  ---
13
13
  # Product launch
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-programmatic-seo"
12
12
  ---
13
13
  # Programmatic SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-proposals"
12
12
  ---
13
13
  # Proposals & statements of work
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "linkedin,email"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-prospecting"
12
12
  ---
13
13
  # Prospecting & lead research
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "press"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-public-relations"
12
12
  ---
13
13
  # PR & earned media
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: "reddit"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-reddit"
12
12
  ---
13
13
  # Reddit marketing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-referral-program"
12
12
  ---
13
13
  # Referral & affiliate program
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-revops"
12
12
  ---
13
13
  # Revenue operations
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-sales-enablement"
12
12
  ---
13
13
  # Sales enablement
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,ai-search"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-schema-markup"
12
12
  ---
13
13
  # Schema markup
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-search-intent"
12
12
  ---
13
13
  # Search intent & SERP fit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,website"
10
- version: "0.7.0"
10
+ version: "0.9.0"
11
11
  docs: "https://cmo.so/skills/cmo-seo-audit"
12
12
  ---
13
13
  # SEO audit