@cmo-so/skills 0.6.0 → 0.8.0

package/skills/cmo-email-deliverability/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-email-deliverability"
 ---
 # Email deliverability

package/skills/cmo-email-sequences/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-email-sequences"
 ---
 # Email sequences

package/skills/cmo-employee-advocacy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin,x"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-employee-advocacy"
 ---
 # Employee and founder advocacy

package/skills/cmo-events-webinars/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "webinar,events"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-events-webinars"
 ---
 # Events & webinars

package/skills/cmo-expert-panel/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-expert-panel"
 ---
 # Expert panel review

package/skills/cmo-facebook/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "facebook"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-facebook"
 ---
 # Facebook Page queue

package/skills/cmo-facebook-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "facebook"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-facebook-posts"
 ---
 # Facebook Page post writing

package/skills/cmo-form-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-form-cro"
 ---
 # Form optimisation

package/skills/cmo-free-tools/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "website,google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-free-tools"
 ---
 # Free tools as marketing

package/skills/cmo-google-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "google-ads"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-google-ads"
 ---
 # Google Ads

package/skills/cmo-google-business/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "google_business"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-google-business"
 ---
 # Google Business Profile queue
@@ -58,6 +58,9 @@ Every Google post has one button, and its link lives there (links in the text ar
 | join a list, an event | `SIGN_UP` |
 | phone the business | `CALL` (the profile's own number, no link) |
 
+### 3b. Events and offers
+An open day, a workshop or a seasonal promotion can be an **Event** (title up to 58 characters, dates, optional times) or an **Offer** (title, dates, optional code and terms; Google adds a "View offer" button) with `social_google_post_type`. Only real dates and offers the user gave. Offers are not allowed for regulated businesses (finance, health, alcohol, gambling) or hotels: make it an update or an event.
+
 ### 4. Review Google drafts
 Show the first line, its id, its picture, its button and slot. Check: short (about 300 characters), local and useful; no phone number, email, web address or @handle in the text (Google removes them); no hashtags; nothing about regulated products (financial products, loans, medical devices, medicines, alcohol, gambling); one clear action that matches the button. Approve with `social_approve`; change the text with `social_update_copy`; skip or restore; `social_approve_all` with `channel: "google_business"`.
 
@@ -66,7 +69,10 @@ Show the first line, its id, its picture, its button and slot. Check: short (abo
 - Google limits the whole of CMO.so to about 100 new Google posts a day. When that's reached, due posts wait for the next day; tell the user it's a Google limit, not their error.
 - A live post can be edited (the text, picture or button; Google checks it again) or deleted from the app (Posted → the post).
 
-### 6. Pause and pace
+### 6. How the profile is doing
+`google_business_performance` gives views on Google Search and Maps, website clicks, calls and direction requests for the last 28 days next to the 28 before (Google's numbers lag 2-3 days). Report the change plainly; don't claim a post caused it.
+
+### 7. Pause and pace
 `social_set_paused` with `channel: "google_business"` pauses only Google. Two a week is a good pace for a local business; more rarely helps on Google.
 
 ## Output

package/skills/cmo-google-business-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google_business"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-google-business-posts"
 ---
 # Google Business post writing

package/skills/cmo-humanize/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "blog,linkedin,email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-humanize"
 ---
 # Humanise AI writing

package/skills/cmo-image-generation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "blog,linkedin,meta-ads"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-image-generation"
 ---
 # Marketing images

package/skills/cmo-influencer/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "instagram,tiktok,youtube,linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-influencer"
 ---
 # Influencer & creator partnerships

package/skills/cmo-instagram/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-instagram"
 ---
 # Instagram queue

package/skills/cmo-instagram-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-instagram-posts"
 ---
 # Instagram post writing

package/skills/cmo-international-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-international-seo"
 ---
 # International SEO & localisation

package/skills/cmo-keyword-clustering/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-keyword-clustering"
 ---
 # Keyword clustering & topic map

package/skills/cmo-keyword-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-keyword-research"
 ---
 # Keyword research

package/skills/cmo-landing-page-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,google-ads,meta-ads"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-landing-page-audit"
 ---
 # Landing page audit

package/skills/cmo-landing-page-builder/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-landing-page-builder"
 ---
 # Landing page builder

package/skills/cmo-lead-magnets/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "website,email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-lead-magnets"
 ---
 # Lead magnets

package/skills/cmo-link-building/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-link-building"
 ---
 # Link building

package/skills/cmo-linkedin/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin"
 ---
 # LinkedIn queue

package/skills/cmo-linkedin-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin-ads"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin-ads"
 ---
 # LinkedIn ads

package/skills/cmo-linkedin-engagement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin-engagement"
 ---
 # LinkedIn engagement & outreach

package/skills/cmo-linkedin-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin-posts"
 ---
 # LinkedIn post writing

package/skills/cmo-linkedin-profile/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin-profile"
 ---
 # LinkedIn profile optimisation

package/skills/cmo-linkedin-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-linkedin-strategy"
 ---
 # LinkedIn strategy & analytics

package/skills/cmo-local-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-maps,google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-local-seo"
 ---
 # Local SEO

package/skills/cmo-market-sizing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-market-sizing"
 ---
 # Market sizing

package/skills/cmo-marketing-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "website"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-marketing-audit"
 ---
 # Marketing audit

package/skills/cmo-marketing-automation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-marketing-automation"
 ---
 # Recurring marketing loops

package/skills/cmo-marketing-ideas/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-marketing-ideas"
 ---
 # Marketing ideas

package/skills/cmo-marketing-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-marketing-plan"
 ---
 # Marketing plan

package/skills/cmo-marketing-psychology/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-marketing-psychology"
 ---
 # Marketing psychology

package/skills/cmo-meta-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "meta-ads"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-meta-ads"
 ---
 # Meta (Facebook & Instagram) ads

package/skills/cmo-newsletter/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-newsletter"
 ---
 # Email newsletter

package/skills/cmo-offer-design/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-offer-design"
 ---
 # Offer design

package/skills/cmo-onboarding-activation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "app,email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-onboarding-activation"
 ---
 # Onboarding & activation

package/skills/cmo-open-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "threads,bluesky,mastodon"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-open-social"
 ---
 # Threads, Bluesky & Mastodon

package/skills/cmo-organic-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "instagram,tiktok,facebook"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-organic-social"
 ---
 # Instagram, TikTok & Facebook (organic)

package/skills/cmo-page-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-page-cro"
 ---
 # Page conversion optimisation

package/skills/cmo-page-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-page-seo"
 ---
 # On-page SEO

package/skills/cmo-paywalls/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "app"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-paywalls"
 ---
 # Paywalls & upgrade prompts

package/skills/cmo-pinterest/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "pinterest"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-pinterest"
 ---
 # Pinterest for blog and product traffic

package/skills/cmo-popups/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-popups"
 ---
 # Popups & banners

package/skills/cmo-positioning/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-positioning"
 ---
 # Positioning & messaging

package/skills/cmo-pricing-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-pricing-strategy"
 ---
 # Pricing & packaging

package/skills/cmo-product-launch/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "product-hunt,linkedin,email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-product-launch"
 ---
 # Product launch

package/skills/cmo-programmatic-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-programmatic-seo"
 ---
 # Programmatic SEO

package/skills/cmo-proposals/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-proposals"
 ---
 # Proposals & statements of work

package/skills/cmo-prospecting/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin,email"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-prospecting"
 ---
 # Prospecting & lead research

package/skills/cmo-public-relations/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "press"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-public-relations"
 ---
 # PR & earned media

package/skills/cmo-reddit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "reddit"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-reddit"
 ---
 # Reddit marketing

package/skills/cmo-referral-program/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-referral-program"
 ---
 # Referral & affiliate program

package/skills/cmo-revops/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-revops"
 ---
 # Revenue operations

package/skills/cmo-sales-enablement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-sales-enablement"
 ---
 # Sales enablement

package/skills/cmo-schema-markup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search,ai-search"
-  version: "0.6.0"
+  version: "0.8.0"
   docs: "https://cmo.so/skills/cmo-schema-markup"
 ---
 # Schema markup